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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Item 1 – Cover Page
FIRM BROCHURE – FORM ADV PART 2A
EASLEY INVESTMENT CONSULTANTS INC.
1050 Northpark Drive
Suite D
Ridgeland, MS 39157
Phone: (601) 992-4101
Website: www.easleyinvest.co
January 30, 2026
This firm brochure provides information about the qualifications and business practices of Easley
Investment Consultants Inc. If you have any questions about the contents of this firm brochure,
please contact us at (601) 992-4101. The information in this firm brochure has not been approved
or verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this firm brochure and any brochure supplements (“brochure supplements”)
for more information on the qualifications of our firm and our associates.
Additional information about Easley Investment Consultants Inc. is available on the SEC’s website
at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Easley Investment
Consultants Inc. is 307258.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Item 2 – Material Changes
We have made the following material changes to this firm brochure since our last filing dated
March 18, 2025:
Our new office address is:
1050 Northpark Drive, Suite D
Ridgeland, MS 39157
We will ensure that all current clients receive a Summary of Material Changes to this and
subsequent firm brochures within 120 days of the close of our fiscal year. A Summary of Material
Changes is also included within our firm brochure available on the SEC’s website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for Easley Investment Consultants
Inc. is set forth on the cover page of this firm brochure. Clients will further be provided with
disclosure about material changes affecting our firm or a new firm brochure as may become
necessary or appropriate at any time, without charge.
Currently, a copy of our firm brochure may be requested, free of charge, by contacting Cal R.
Easley, Jr. at the telephone number reflected on the cover page of this firm brochure.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Item 3 – Table of Contents
Page
Item 1 – Cover Page ........................................................................................................................ 1
Item 2 – Material Changes .............................................................................................................. 2
Item 3 – Table of Contents.............................................................................................................. 3
Item 4 – Advisory Business ............................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................... 8
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................. 13
Item 7 – Types of Clients .............................................................................................................. 13
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................... 13
Item 9 – Disciplinary Information ................................................................................................ 18
Item 10 – Other Financial Industry Activities and Affiliations .................................................... 18
Item 11 – Code of Ethics, Participation or Interest in Client Transaction & Personal Trading ... 19
Item 12 – Brokerage Practices ...................................................................................................... 20
Item 13 – Review of Accounts...................................................................................................... 23
Item 14 – Client Referrals and Other Compensation .................................................................... 24
Item 15 – Custody ......................................................................................................................... 24
Item 16 – Investment Discretion ................................................................................................... 25
Item 17 – Voting Client Securities................................................................................................ 26
Item 18 – Financial Information ................................................................................................... 26
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Item 4 – Advisory Business
A
Easley Investment Consultants Inc. is a Mississippi corporation founded in 2018 by Carl
“Cal” R. Easley, Jr. and Carl Ray Easley. Effective as of August 31, 2023, Cal R. Easley,
Jr. is the sole shareholder of the firm. We are registered as an investment advisor with the
SEC and our principal offices are located in Ridgeland, Mississippi.
The information contained in this brochure describes our investment advisory services,
practices, and fees. Please refer to the description of each investment advisory service listed
below for information on how we tailor our services to the needs of our clients. As used
throughout this firm brochure, the words “we,” “our,” “firm,” “EIC” and “us” refer to
Easley Investment Consultants Inc., and the words “you,” “your,” and “client” refer to you
as either a client or prospective client of our firm.
Prior to forming an investment advisor-client relationship, we may offer you a
complimentary general consultation to discuss the nature of our service offerings and to
determine how we can best assist you in meeting your financial goals and objectives.
Investment advisory services begin only after the prospective client and EIC formalize
their relationship by the execution of a written advisory agreement.
B C We offer a wide range of investment advisory services to our clients. Our investment
advice is custom tailored according to each client’s unique investment profile. Clients
typically deposit their assets at a custodial firm (the “Custodian”), typically a licensed
broker-dealer, and grant us limited authority to buy and sell securities either on a
discretionary or non-discretionary basis. The full scope of our authority will be set forth
in a written advisory agreement entered with the client. We act as your fiduciary,
responsible for the management of your investment account(s) at the Custodian, where
assets are held in your name.
Where you engage us on a discretionary basis, you authorize our firm and our
investment advisor representatives to implement our investment recommendations
directly within your account held at the Custodian without obtaining your specific
consent prior to each transaction.
Where you engage us on a non-discretionary basis, we will provide you with
investment recommendations which you are free to accept or reject, in whole or in
part. We will only implement our investment recommendations within your
account held at the Custodian upon your request and with your prior approval.
Clients always have the ability to impose reasonable restrictions on our management of
their account(s), including the ability to instruct us not to purchase certain specific
securities, industry sectors, and/or asset classes. All such requests must be provided to us
in writing. While we generally attempt to accommodate such restrictions, we reserve the
right to reject such investment limitations if they would frustrate our management of your
account, or for any other reason, in our sole discretion. We will notify you promptly if we
are unable to honor any of your investment restrictions or limitations.
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A description of the individual investment advisory services offered by our firm is set forth
below.
Portfolio Management. Our firm offers ongoing and continuous portfolio management
services that are uniquely tailored to your financial circumstances. These services are
offered exclusively as part of the EIC Wrap Fee Program under which you will pay a single
asset-based fee that covers the costs of advisory services, trade execution, custody, and
certain other standard brokerage services and costs generated in connection with our
management of your account (a “Wrap Fee”). Please see our separate wrap fee brochure
(“Wrap Brochure”) and the account opening documentation of your selected Custodian for
further details regarding the EIC Wrap Fee Program and the list of fees and costs not
covered by our Wrap Fee. A copy of our Wrap Brochure will be provided to you at the
inception of our relationship. Please call us at the telephone number found on the cover of
this firm brochure if you did not receive a copy of our Wrap Brochure.
When you participate in the EIC Wrap Fee Program, we will gather information from you
through periodic consultations regarding your financial goals, investment objectives,
tolerance for risk, and the time horizon for investments. The information we typically
request in this process will include your current and expected income level, tax
information, investment experience, current and expected cash needs, current portfolio
construction/asset allocation, and risk tolerance level, among other items. Based on our
analysis of these factors, we will prepare an investment policy statement (or similar
documentation used to establish your investment objectives and suitability) outlining
parameters for our management of your account(s). We will then implement an initial
investment strategy and portfolio intended to align with your unique financial situation and
goals. Client portfolios are typically constructed utilizing a diversified combination of
mutual funds, exchange traded funds (“ETFs”), individual bonds, stocks, and other
instruments, as may be appropriate for the individual client.
In some instances, we may also engage certain independent third-party money managers
(“TPMMs”) to directly manage all or a portion of your account on a discretionary basis.
You will be provided with a copy of each recommended TPMM’s Form ADV Part 2 firm
brochure (or the equivalent) prior to the allocation of your assets to any TPMM managed
account(s) (each a “TPMM Account”). Where a TPMM is engaged, we will continue to
act as your fiduciary and a “co-advisor” to your TPMM Accounts. We will determine the
suitability of the TPMM’s investment program, communicate any changes in your
investment profile to the TPMM, and recommend changes in your TPMM allocations as
we believe to be in your best interests. The TPMM shall be responsible for all portfolio
management and trading functions related to your TPMM Accounts.
Following implementation of your initial investment portfolio, we will monitor the
performance of your investments (including any held in TPMM Accounts) and implement
changes within your account as needed or appropriate, in consideration of current
economic conditions, our market opinions and assumptions, and your individual financial
circumstances and goals. It is your ongoing responsibility to advise us in writing of any
material changes to your financial circumstances.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Our portfolio management services are typically offered on a discretionary basis only.
However, we may offer this service on a non-discretionary basis upon client request.
At our discretion, portfolio management clients may also receive complimentary financial
planning services in the form described below.
Financial Planning and Consulting Services. Our firm offers traditional financial planning
and consulting services to clients which may address, without limitation, some or all of the
following topics, based on your financial needs and concerns:
•
•
• estate planning;
•
•
retirement planning;
investment planning/asset;
allocation/portfolio design;
•
financial, budgeting and cash
management;
risk management, insurance
planning, and analysis;
financial planning relating to
divorce and marriage;
• educational funding; and
•
investment goal setting.
We will consult with you and assist you in identifying areas of potential financial concern
and provide you with a discrete set of short and/or long-term financial goals and actions
designed to address your unique financial circumstances. Our recommendations will take
the form of a written report delivered to the client.
Our financial planning and consulting services are offered on an annual retainer basis or
on a one-time consulting basis.
• For annual retainer financial planning engagements, we will deliver an initial
written financial plan and meet with you at least once annually thereafter to review
the plan, track progress towards your financial goals, and update the plan
accordingly. Our annual financial planning engagements will renew automatically
in each successive year, unless the client wishes to terminate the engagement and
does so on notice to our firm.
• For one-time financial planning/topical consulting engagements, the client may
select a discrete financial topic or topics upon which they would like to receive our
financial advice. One-time financial planning and consulting services are narrower
in scope than annual retainer services and do not include comprehensive financial
planning. We will deliver our recommendations in the form of a written financial
report or checklist at the conclusion of the engagement, after which time, no further
update or review of the financial report or checklist is provided (unless specifically
requested by the client and agreed to in writing by EIC) and the engagement is
deemed to be concluded.
This is a non-discretionary service - you retain the sole discretion to accept or reject any
of EIC’s financial planning or consulting recommendations, in whole or in part, and to
determine the service providers to be utilized for their implementation. You will also be
responsible for the monitoring of your assets. Upon request, we may assist you with
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
implementation of our investment advice - additional fees may apply. Clients are never
obligated to use our firm to implement any recommendations under this service and are
never charged more than $1,200, six (6) or more months in advance, for these services.
We may recommend the use of certain third-party professionals (e.g., attorneys, tax
professionals, insurance agents, and others) to assist you in implementing our financial
planning advice. We do not receive referral fees of any kind when we refer clients to such
third-party professionals. You may elect to engage any such third party professional(s) at
your own discretion and risk for additional fees to be negotiated independently with the
chosen service provider. We do not provide legal or tax advice of any kind.
Pension Consulting Services. We offer pension consulting services to employee benefit
plans and their fiduciaries based upon the needs of the plan and the services requested by
the plan sponsor or named fiduciary. In general, these services may include an existing
plan review, formulation of the investment policy statement, asset allocation advice, non-
discretionary portfolio management services, investment performance monitoring, on-
going consulting and communication and education services. Upon request, we will assist
the plan sponsor in providing meaningful information, education, and seminars regarding
the retirement plan to plan participants.
NOTE: Certain plans/clients that we may provide services to are regulated under the
Employee Retirement Income Securities Act of 1974 (“ERISA”). We will provide pension
consulting services to the plan sponsor and/or fiduciaries as described above for the fees
set forth in Item 5 of this brochure. The consulting services we provide are advisory in
nature. In providing services to any plan and its underlying participants, our status is that
of an investment adviser registered with the SEC. We are not subject to any
disqualifications under Section 411 of ERISA. In performing fiduciary services, we are
acting as a fiduciary of the plan as defined in Section 3(21) under ERISA, only. In all cases,
our status as a fiduciary under ERISA is clearly disclosed in a written advisory agreement.
If there is any discrepancy between the disclosures in this paragraph and the agreement,
the agreement shall govern.
D
Wrap Fee Program. As described above, EIC offers its portfolio management services
exclusively as part of the EIC Wrap Fee Program. Under a wrap fee, you will pay EIC a
single asset-based advisory fee (i.e., a fee based on a percentage of the value of your assets)
which covers the combined the costs of advisory services, trade execution, custody, and
certain other standard brokerage services and costs generated in connection with our
management of your account (a “Wrap Fee”).
In a Wrap Fee account, the brokerage commissions generated in your account are absorbed
within our Wrap Fee, with EIC retaining the remainder of the fees paid by the client. This
creates an incentive for us to trade your account less frequently and/or to invest your
account in assets that may be subject to waived or reduced brokerage commissions (if
available), resulting in EIC retaining a greater portion of the Wrap Fee paid by the client.
Additionally, you should consider that the Custodian we typically recommend to clients
enrolled in our wrap fee program, Charles Schwab & Co., Inc. (“Schwab”), Member
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FINRA/SIPC, does not charge commissions (or transaction fees) for certain online trades
of U.S. exchange-listed equities, U.S. exchange-listed ETFs, and no-transaction-fee
(“NTF”) mutual funds. This means that, in most cases, when we buy these types of
securities, we can do so without paying commissions to Schwab. To address the foregoing
conflicts, we manage your account in strict accordance with your investment policy
statement and our ongoing fiduciary duty to you.
You are further advised that the Wrap Fee applicable to your account may represent a
premium relative to what you might otherwise pay in a similar investment program
operated as a non-wrap fee arrangement (i.e., where our advisory fees and the separate
costs of transaction-based charges and commissions, custodial fees, and other related costs
are each billed separately to you) (a “Non-Wrap Fee”). Please consider that depending
upon the level of our Wrap Fee, the amount of portfolio activity in your account, the value
of the services that we provide to you, and other factors, the Wrap Fee we charge you may
or may not exceed the aggregate cost of services if they were to be provided and charged
to you separately. Stated differently, by participating in Wrap Fee arrangement, you may
end up paying more or less than you would through a Non-Wrap Fee arrangement where a
lower advisory fee is charged, but the brokerage commissions and transaction-based fees
are passed directly to you by the broker. As a general matter, wrap fee arrangements are
relatively less expensive for actively traded accounts. However, they may result in higher
overall costs to the client in accounts that experience little trading activity. Accordingly,
we encourage clients to discuss with EIC whether a wrap fee arrangement is appropriate
for their account at the inception of the advisory relationship.
Types of Investments Recommended. While we do not recommend one particular type of
investment or asset class over any other, we primarily advise our clients regarding
investments in equity securities, mutual funds, ETFs, corporate debt securities, and variable
products (life insurance and annuities). Depending on the client’s financial circumstances,
our investment advice may also concern other instruments, including, without limitation,
municipal securities, exchange traded notes, money market accounts, and U.S. government
securities. We may also provide advice regarding investments held in the client’s portfolio
at the inception of our advisory relationship or advice concerning other investment
instruments specifically requested by the client.
Please see Item 8 of this brochure or a description of the investment strategies we typically
implement in client accounts.
E
Assets Under Management. As of January 15, 2026, we managed approximately
$211,131,214 of client assets on a discretionary basis and approximately $12,648,176 of
assets on a non-discretionary basis.
Item 5 – Fees and Compensation
A
Fees for Portfolio Management. As described above, EIC’s portfolio management services
are subject to a Wrap Fee arrangement. Please see our Wrap Brochure for full details
regarding our Wrap Fees.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Fees for Financial Planning Services. We typically charge hourly fees at a maximum rate
of $300 per hour for financial planning and consulting services. Our hourly fee rate is
negotiable and the specific rate applicable to your engagement will be determined prior to
the commencement of services based on our expectation of the complexity, time, research,
and resources required to provide services to you, and other factors we deem relevant. For
annual retainer financial planning engagements, our hourly fees are invoiced to the client
either monthly or quarterly and are payable to us within thirty (30) days of invoicing. For
one-time financial planning and consulting engagements, hourly fees are invoiced to the
client monthly and are payable to us within thirty (30) days of invoicing. Full payment of
any unpaid fees is due upon delivery of the written financial plan, report, or checklist to
the client.
Fees for Pension Consulting Services. Where our pension consulting services include non-
discretionary portfolio management services, we charge Wrap Fees as set forth in our
separate Wrap Brochure. Please see our Wrap Brochure for full details.
For any non-fiduciary pension consulting services (e.g., existing plan review, formulation
of the investment policy statement, performance monitoring, education services, etc.) we
typically charge hourly fees at a maximum rate of $300 per hour. These fees may be
invoiced to the client and paid either quarterly or monthly, in arrears or in advance, as may
be agreed with the client in our written advisory agreement. The specific hourly fee
structure and rate applicable to the client’s account will vary based upon the nature of the
pension consulting services selected, complexity of the engagement, and our expectation
of the time and resources necessary to provide services to the client, among other factors.
B
Direct Deduction of Fees; Account Statements. Our Wrap Fees are directly deducted from
your account held at the Custodian upon your written approval of such arrangement and
our periodic submission to the Custodian of a written invoice reflecting the amount of
advisory fees to be charged to your account. Your authorization for direct fee deduction is
set forth in our written advisory agreement and/or the account opening documents with the
Custodian. We will liquidate money market shares or use cash balances from your account
to pay our Wrap Fee, however, if money market shares or cash value are not available other
investments may be liquidated. Please note that unexpected or premature liquidation of
investments to pay our advisory fees may impair the performance of your account. We do
not offer direct paper or electronic invoicing of our Wrap Fees.
The Custodian will send an account statement to you typically monthly, but no less than
quarterly, identifying the amount of funds and each security in your account at the end of
the period and setting forth all transactions in your account during the period, including the
amount of any fees paid directly to us. We encourage you to review our invoices and the
Custodian’s account statements carefully and promptly upon receipt. If you believe we
have miscalculated our fees or if there is any other issue with your account, you should
contact us immediately at the phone number listed on the cover page of this firm brochure.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
Fees for financial planning and consulting services and for non-fiduciary pension
consulting services are directly invoiced in paper or electronic form to the client as
described above.
C
Additional Fees and Expenses Associated with Portfolio Management Services. Our Wrap
Fee covers the combined the costs of EIC’s advisory services, trade execution, custody,
and certain other standard brokerage services and costs generated in connection with our
management of your account. Most portfolio management client accounts are expected
(but not required) to engage the custodial and brokerage services of our recommended
Custodian, Schwab. Where you select Schwab as your Custodian, you are advised that our
Wrap Fee does not cover fees charged by other brokers for execution of trades that settle
into the client’s Schwab account (i.e., “trade-away” fees), markups, markdowns, bid-ask
spreads, and selling concessions, custody charges for non-publicly traded securities,
margin interest charges (if applicable), electronic funds and wire transfer fees, transfer
taxes, odd-lot differentials, and other similar fees and charges, which shall be paid
separately by the client. If you elect to use a Custodian other than Schwab, there may be
material differences in the specific brokerage costs and charges that are covered within our
Wrap Fee.
As part of our portfolio management services, we may invest your account in mutual funds
and/or ETFs. The Wrap Fee that you pay to our firm is separate and distinct from the
internal management fees and other expenses that may be charged by mutual funds and/or
ETFs to their shareholders, for which you will be separately responsible.
Additional Fees and Expenses Associated with Financial Planning and Consulting Services
and Non-fiduciary Pension Consulting Services. The hourly advisory fees we charge for
financial planning and consulting services and non-fiduciary pension consulting services
only cover the costs of our investment advice. Separate and in addition to our advisory
fees, the client shall be solely responsible to bear the costs of all internal management fees
and other expenses that may be charged by mutual funds and/or ETFs to their shareholders,
together with the costs of any management fees or other charges imposed by any TPMMs.
You will also pay the Custodian of your account transaction charges, custodial, and/or
brokerage fees and commissions, mark-ups and mark-downs, spreads paid to market
makers, wire transfer fees and other fees and taxes associated with activity in your
brokerage account.
We do not share in any portion of the additional fees and expenses described above. To
fully understand the total costs you will incur by engaging our services, you should review
the prospectus of each mutual fund, ETF, and/or TPMM advisory program in which you
are invested and the contractual arrangement with the Custodian of your account. For
information on our brokerage practices, please refer to Item 12 of this brochure.
While we believe our advisory fees to be reasonable for the services provided, you are
advised that lower fees for comparable services may be available from other sources. Our
fees are negotiable and we may enter into fee arrangements that are materially different
than those described above with certain clients.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
D
Our Termination and Refund Policy. Any of our advisory services may be terminated at
any time by either party, within five (5) business days of entering an advisory agreement,
without penalty. Thereafter, any of our advisory services may be terminated by either party
on thirty (30) days’ written notice to the non-terminating party. Where we are compensated
by means of an asset-based advisory fee (e.g., our Wrap Fee), upon termination, we shall
be compensated a pro-rated portion of such fee based on the number of days in the
terminating period during which services were provided, with any excess pre-paid fees
returned to the client promptly following termination. Where we are compensated by
means of hourly fees, all hourly fees incurred but not yet paid through termination shall
become immediately due and payable to our firm, with any excess pre-paid fees returned
to the client promptly following termination.
E
Compensation for Sale of Securities or Insurance Products. Certain associated persons of
EIC are independently licensed to sell insurance in one or more states acting as a direct
agent representative of a specific insurance company or companies. Insurance related
business may be transacted with advisory clients and licensed individuals may receive
commissions from insurance products sold to clients. Clients are advised that the fees paid
to EIC or its associated persons for investment advisory services are separate and distinct
from any commissions earned by EIC or its associated persons for selling insurance
products to clients. If requested by a client, we will disclose the amount of commissions
expected to be paid.
The receipt of insurance related commissions by any individual associated with our firm
presents a conflict of interest. As fiduciaries we must act primarily for the benefit of our
investment advisory clients. As such, we will only transact insurance related business with
clients when fully disclosed, suitable, and appropriate. Further, we must determine in good
faith that any commissions paid to our associated persons are appropriate. Clients are
informed that they are under no obligation to use any individual associated with our firm
for the purchase of insurance products or services. Clients may use any insurance firm or
agent they choose for purchase of these products and services. We encourage you to ask us
about the conflicts of interest presented by the insurance licensing of our associated
persons.
Rollover Recommendations
As part of our investment advisory services to you, we may recommend that you roll assets
from your employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account
(collectively, a “Plan Account”), to an individual retirement account, such as a SIMPLE
IRA, SEP IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we
will manage on your behalf. We may also recommend rollovers from IRA Accounts to
Plan Accounts, from Plan Accounts to Plan Accounts, and from IRA Accounts to IRA
Accounts. When we provide any of the foregoing rollover recommendations we are acting
as fiduciaries within the meaning of Title I of the Employee Retirement Income Security
Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts.
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
If you elect to roll the assets to an IRA that is subject to our management, we will charge
you an asset-based fee as set forth in the advisory agreement you executed with our firm.
This creates a conflict of interest because it creates a financial incentive for our firm to
recommend the rollover to you (i.e., receipt of additional fee-based compensation). You
are under no obligation, contractually or otherwise, to complete the rollover. Moreover, if
you do complete the rollover, you are under no obligation to have the assets in an IRA
managed by our firm. Due to the foregoing conflict of interest, when we make rollover
recommendations, we operate under a special rule that requires us to act in your best
interests and not put our interests ahead of yours.
Under this special rule’s provisions, we must:
meet a professional standard of care when making investment recommendations
(give prudent advice);
never put our financial interests ahead of yours when making recommendations
(give loyal advice);
avoid misleading statements about conflicts of interest, fees, and investments;
follow policies and procedures designed to ensure that we give advice that is in
your best interests;
charge no more than a reasonable fee for our services; and
give you basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and
to the extent the following options are available, you should consider the costs and benefits
of a rollover.
Note that an employee will typically have four options in this situation:
1. leaving the funds in your employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the
importance of understanding the differences between these types of accounts, we will
provide you with a written explanation of the advantages and disadvantages of both account
types and the basis for our belief that the rollover transaction we recommend is in your best
interests.
As an alternative to providing you with a rollover recommendation, we may instead take
an entirely educational approach in accordance with the U.S. Department of Labor’s
Interpretive Bulletin 96-1. Under this approach, our role will be limited only to providing
you with general educational materials regarding the pros and cons of rollover transactions.
We will make no recommendation to you regarding the prospective rollover of your assets
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
and you are advised to speak with your trusted tax and legal advisors with respect to
rollover decisions. As part of this educational approach, we may provide you with materials
discussing some or all of the following topics: the general pros and cons of rollover
transactions; the benefits of retirement plan participation; the impact of pre-retirement
withdrawals on retirement income; the investment options available inside your Plan
Account; and high level discussion of general investment concepts (e.g., risk versus return,
the benefits of diversification and asset allocation, historical returns of certain asset classes,
etc.). We may also provide you with questionnaires and/or interactive investment materials
that may provide a means for you to independently determine your future retirement
income needs and to assess the impact of different asset allocations on your retirement
income. You will make the final rollover decision.
Item 6 – Performance-Based Fees and Side-By-Side Management
We do not charge any performance-based fees for our services or engage in side-by-side
management of client accounts.
EIC and/or individuals associated with our firm may manage accounts which belong either to
themselves, individually, or to their family or their affiliates (collectively, “Proprietary Accounts”)
while simultaneously managing client accounts. It is possible that orders for Proprietary Accounts
may be entered simultaneously (but typically only as part of a block trade) with or opposite to
orders for client accounts, pursuant to, for instance, a neutral allocation system, a different trading
strategy, or trading at a different risk level. The management of any Proprietary Account is subject
to our Code of Ethics and the duty of our firm and its personnel to exercise good faith and fairness
in all matters affecting client accounts.
Item 7 – Types of Clients
We typically provide investment advice to individuals, high net worth individuals, pension and
profit sharing plans and their participants, trusts, partnerships, corporations, and other business
entities. Because each client is unique, they must be willing to be involved in the planning and
ongoing processes of our management of their account. Such involvement does not have to be time
consuming, however we want our clients to remain informed and have a sense of security about
their investments.
We do not require any minimum account size to engage our services.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A
Our Methods of Analysis and Investment Strategies
The types of investments we typically recommend are discussed in Item 4 of this brochure.
We may use some or all of the following methods of analysis in providing investment
advice to you:
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Fundamental Analysis. In using fundamental analysis, we attempt to determine the intrinsic
value of target securities through a review of, among other things, company specific
financial disclosures, the strength and track record of management personnel, industry
sector financial health, and at a macro level, the overall direction of the economy at large.
We use this information as a basis to determine if such securities are underpriced or
overpriced relative to current market prices and then to make a buy or sell recommendation
to you.
Relying on this type of analysis leaves open the risk that the price of a security may move
along with the overall direction of the market, irrespective of the economic and financial
factors which may have indicated that an opposite movement would have been expected.
The main sources of information we rely upon when researching and analyzing securities
using fundamental analysis include research materials prepared by others, annual reports,
corporate rating services, prospectuses, and company press releases.
Technical Analysis. We analyze past market movements and apply that analysis to the
present in an attempt to recognize recurring patterns of investor behavior and potentially
predict future price movement. Technical analysis does not consider the underlying
financial condition of a company or security. This presents a risk in that a poorly-managed
or financially unsound company may underperform regardless of overall market
movement.
Asset Allocation. Rather than focusing on selecting the particular securities or other assets
to invest for your account, we attempt to identify an appropriate ratio of various types of
investments (for example, stocks, fixed income, and cash) suitable to investment goals,
time horizon, and risk tolerance. A risk of asset allocation is that you may not participate
in sharp increases in a particular security, industry or market sector. Another risk is that
the ratio of securities, fixed income, and cash will change over time due to stock and market
movements and, if not corrected, will no longer be appropriate to meet with your
investment goals.
Mutual Fund and ETF Selection and Analysis. We evaluate and select mutual funds and/or
ETFs for your account based on several factors which may include, without limitation, (1)
the experience and track record of the underlying portfolio manager(s), (2) the performance
of the mutual fund or ETF over time and through various market conditions; (3) expected
market conditions that might impact the underlying holdings of the mutual fund or ETF or
applicable market sector; and (4) whether and to what extent the underlying holdings of
the mutual fund or ETF overlap with other assets held in your account. We also monitor
the mutual fund or ETF in an attempt to determine if the fund is continuing to follow its
stated investment strategy.
A risk of mutual funds and ETF analysis is that, as in all securities investments, past
performance does not guarantee future results. A fund manager’s past track record of
success cannot be relied upon as a predictor of success in the future. In addition, the
underlying holdings of the fund are determined by independent fund managers and may
change overtime without advance warning, creating the potential for overlap with other
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investments held in your account. This increase in the correlation of your holdings will
increase the risk of loss where the value of any overlapping holdings should decrease.
There is also a risk that a manager may deviate from the stated investment mandate or
strategy of the mutual fund or ETF, which could make the holding(s) less suitable for the
client’s portfolio.
TPMM Selection and Analysis. This is the analysis of the experience, investment
philosophies, and past performance of independent TPMMs in an attempt to determine if
that manager has demonstrated an ability to invest over a period of time and in different
economic conditions. Key factors we consider when evaluating TPMMs are their
investment process and philosophy, risk management methods and procedures, historical
performance, investment strategy and style, fees and operating expenses, assets under
management and number or clients, and tax‐efficiencies. Our evaluation also incorporates
both qualitative and quantitative fundamental analysis to validate and confirm a TPMM’s
investment style and skill, as well as to compare them to other managers of similar style.
We may utilize various research databases, proprietary models, financial periodicals,
prospectuses and filings with the SEC, industry contacts and manager data, among other
items, as part of the research process. Monitoring the TPMM’s underlying holdings,
strategies, concentrations, and leverage as part of our overall periodic risk assessment
completes the analysis. As part of the due-diligence process, the TPMM’s compliance and
business enterprise risks may be surveyed and reviewed.
Methods of analysis such as charting, fundamental, technical, or cyclical analysis may be
used by the TPMMs we help select or recommend to clients. Please refer to the disclosure
brochure of the TPMM for more information.
We typically use the following investment strategies in managing client accounts:
Long-term Purchases. We may recommend a long term, passive, “buy and hold” approach
to investing client assets. In this type of investment strategy, we suggest the purchase of
securities with the idea of holding them in a portfolio for a year or longer. Typically, we
employ this strategy when (1) we believe the securities to be currently undervalued, and/or
(2) we want the portfolio to have exposure to a particular asset class over time, regardless
of the current projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of
time, we may not take advantage of short-term gains that could be profitable to a client.
Moreover, if our predictions are incorrect, a security may decline sharply in value before
we make the recommendation to sell.
Short-term purchases. When utilizing this strategy, we may suggest the purchase of
securities with the idea of selling them within a relatively short time (typically a year or
less). We do this in an attempt to take advantage of conditions that we believe will soon
result in a price swing in the securities we recommend for purchase.
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A short-term purchase strategy poses risks should the anticipated price swing not
materialize; we are then left with the option of having a long-term investment in a security
that was designed to be a short-term purchase, or potentially taking a loss. In addition, this
strategy involves more frequent trading than does a longer-term strategy, and will result in
increased brokerage and other transaction-related costs, as well as less favorable tax
treatment of short-term capital gains.
Trading. A trading program rather than an investment program may not be suitable for all
clients. “Trading” refers to purchasing and selling securities on a short-term basis with the
intention of achieving quick profits. Trading is, by definition, a form of speculating as
distinguished from investing.
A trading strategy poses risks should the anticipated price swing not materialize; we are
then left with the option of having a long-term investment in a security that was designed
to be a short-term purchase, or potentially taking a loss. In addition, this strategy involves
more frequent trading than does a longer-term strategy, and will result in increased
brokerage and other transaction-related costs, as well as less favorable tax treatment of
short-term capital gains. For these reasons, we will use trading strategies only in client
accounts we believe will benefit from the strategy and which can assume the increased risk
of loss.
B
We use our best judgment and good faith efforts in rendering investment advice to our
clients. We cannot warrant or guarantee any particular level of account performance, or
that an account will be profitable over time. Not every investment recommendation we
make will be profitable. Investing in securities involves risk of loss that clients should
be prepared to bear. You assume all market risk involved in the investment of your
account assets. Investments are subject to various market, currency, economic, political,
and business risks.
Except as may otherwise be provided by law, we are not liable to you for:
• any loss that you may suffer by reason of any investment recommendation we made
with that degree of care, skill, and diligence under the circumstances that a prudent
person acting in a fiduciary capacity would use; or
• any independent act or failure to act by a Custodian of your account(s).
C
Summary of Investment Risks. While all investing involves risks and losses can and will
occur, our advisory services generally recommend a broad and diversified allocation of
mutual funds and other securities intended to reduce the specific risks associated with a
concentrated or undiversified portfolio. Nonetheless, you should consider the following
high-level summary of investment risks. This list is not intended to be an exhaustive
description of all risks you may encounter in engaging our firm for advisory services.
We encourage you to inquire with us frequently about the risks related to any
investments in your account.
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Risk of Loss. Securities investments are not guaranteed, and you may lose money on your
investments. As with any investment manager that invests in common stocks and other
equity securities, our investment recommendations are subject to market risk—the
possibility that securities prices will decline over short or extended periods of time. As a
result, the value of your account(s) will fluctuate with the market, and you could lose money
over short or long periods of time. You should recognize whenever you determine to invest
in the securities markets your entire investment is at risk. Clients should not invest money
if they are unable to bear the risk of total loss of their investments.
Economic Risk. The prevailing economic environment is important to the health of all
businesses. Some companies, however, are more sensitive to changes in the domestic or
global economy than others. These types of companies are often referred to as cyclical
businesses. Countries in which a large portion of businesses are in cyclical industries are
thus also very economically sensitive and carry a higher amount of economic risk. If an
investment is issued by a party located in a country that experiences wide swings from an
economic standpoint or in situations where certain elements of an investment instrument
are hinged on dealings in such countries, the investment instrument will generally be subject
to a higher level of economic risk.
Financial Risk. Financial risk is represented by internal disruptions within an investment or
the issuer of an investment that can lead to unfavorable performance of the investment.
Examples of financial risk can be found in cases like Enron or many of the dot com
companies that were caught up in a period of extraordinary market valuations that were not
based on solid financial footings of the companies.
Market Risk. The value of your portfolio may decrease if the value of an individual
company or multiple companies in the portfolio decreases or if our belief about a company’s
intrinsic worth is incorrect. Further, regardless of how well individual companies perform,
the value of your portfolio could also decrease if there are deteriorating economic or market
conditions. It is important to understand that the value of your investment may fall,
sometimes sharply, in response to changes in the market, and you could lose money.
Investment risks include price risk as may be observed by a drop in a security’s price due
to company specific events (e.g., earnings disappointment or downgrade in the rating of a
bond) or general market risk (e.g., such as a “bear” market when stock values fall in
general). For fixed-income securities, a period of rising interest rates could erode the value
of a bond since bond values generally fall as bond yields go up. Past performance is not a
guarantee of future returns.
TPMM Risks. A TPMM’s past track record of success cannot be relied upon as a predictor
of success in the future. In addition, the underlying holdings of your TPMM account(s) are
determined by the TPMM directly and may change overtime without advance warning to
our firm, creating the potential for overlap with other investments held in your account.
This increase in the correlation of your holdings will increase the risk of loss where the
value of any overlapping holdings should decrease. There is also a risk that a TPMM may
deviate from the stated investment mandate or strategy of the account, which could make
the holding(s) less suitable for the client’s portfolio. We do not control any TPMM’s daily
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business and compliance operations, and thus our firm may be unaware of any lack of
internal controls necessary to prevent business, regulatory or reputational deficiencies.
Risks Related to Analysis Methods. Our analysis of securities relies in part on the
assumption that the issuers whose securities we recommend for purchase and sale, the rating
agencies that review these securities, and other publicly available sources of information
about these securities, are providing accurate and unbiased data. While we are alert to
indications that data may be incorrect, there is always a risk that our analysis may be
compromised by inaccurate or misleading information.
Securities Transactions at the Direction of Clients. Irrespective of whether you engage us
on a discretionary or non-discretionary basis, depending on your arrangement with the
Custodian of your assets, you may maintain the concurrent ability to direct transactions
within your account held at the Custodian. We are not responsible for the consequences of
your self-directed investment decisions.
Interim Changes in Client Risk Tolerance and Financial Outlook. The particular
investments recommended by our firm are based solely upon the investment objectives and
financial circumstances disclosed to us by the client. While we strive to meet with clients
at regular intervals (at least annually, unless otherwise agreed, either in person,
telephonically, or by electronic means) to discuss any changes in the client’s financial
circumstances, the lack of constant and continuous communication presents a risk insofar
as your liquidity, net worth, risk tolerance and/or investment goals could change abruptly,
with no advance notice to our firm, resulting in a mis-aligned investment portfolio and the
potential for losses or other negative financial consequences.
It is your continuing and exclusive responsibility to give us complete information and
to notify us of any changes in your financial circumstances, income level, investment
goals or employment status. We encourage you to contact us regularly and promptly
to discuss any such changes.
Item 9 – Disciplinary Information
EIC is required to disclose all material facts regarding any legal or disciplinary event that would
be material to your evaluation of our firm, or the integrity of our management. No principal or
person associated with our firm has any information to disclose which is applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
A
Registration as a Broker-Dealer or Registered Representative of a Broker-Dealer. Neither
EIC nor its associated persons are or intend to become registered as a broker-dealer or
registered representative of a broker-dealer.
B
Futures or Commodities Registration. Neither EIC nor its associated persons are or intend
to become registered as a futures commission merchant, commodity pool operator,
commodity trading advisor, or an associated person of any of the foregoing.
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C
Material Relationships. Except as outlined in Item 5E with respect to the licensure of
certain of our associated persons as independent insurance agents and as outlined in Item
12A with respect to our receipt of certain benefits as a result of recommending Custodians
to clients, EIC does not have any relationships, activities, affiliations, or arrangements that
create a material conflict of interest with its clients.
D
Recommendation of Other Advisors. While EIC may recommend or allocate a client’s
asset to certain TPMMs, we do not receive any additional compensation, either directly or
indirectly, in connection with such recommendations or allocations. We do not act as a
solicitor or promoter for any TPMM.
Item 11 – Code of Ethics, Participation or Interest in Client Transaction & Personal
Trading
A
Our Code of Ethics. We subscribe to an ethical and high standard of conduct in all our
business activity in order to fulfill the fiduciary duty we owe to our clients. Included in
these ethical obligations is the duty to put our client’s interests ahead of our own along
with duties of loyalty, fairness, and good faith towards our clients. We disclose to clients
material conflicts of interest which could reasonably be expected to impair our rendering
of unbiased and objective advice.
EIC has a Code of Ethics (“Code”) which all employees are required to follow. The Code
outlines proper conduct related to all services provided to clients and will be made available
to you, free of charge, upon request by contacting us at the phone number listed on the
cover page of this brochure. Prompt reporting of internal violations is mandatory. EIC’s
Chief Compliance Officer, Cal R. Easley, Jr., evaluates employee performance to ensure
compliance with our Code.
Designed to prevent conflicts of interest between the financial interests of clients and the
interests of the firm and its staff, the Code requires, among other procedures, our “access
persons” to report their personal securities transactions quarterly and to report all securities
positions in which they have a beneficial interest at least annually. These reporting
requirements allow supervisors at the firm to determine whether to allow or prohibit certain
employee securities purchases and sales based on transactions made, or anticipated to be
made, in the same securities which may be purchased or sold for client accounts. The Code
is required to be reviewed annually and updated as necessary.
B-D Material/Proprietary Interests in Securities Recommended to Clients. Our firm and
individuals associated with our firm do not have any proprietary or material interests in or
any role in the management of any companies or investments that we recommend to our
clients.
Personal Trading; Participation or Interest in Client Transactions. As described in Item 6
of this firm brochure, EIC and/or individuals associated with our firm may manage
Proprietary Accounts. Proprietary Accounts may buy and sell some the same securities as
we buy or sell for client accounts. This practice creates an actual conflict of interest with
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our clients insofar as our firm or individuals associated with our firm may have a financial
incentive to trade in securities for Proprietary Accounts in advance of or opposite to
transactions in the same securities for client accounts. To address this conflict, our policy
is that, assuming the purchase or sale is otherwise appropriate for the subject client
accounts, we will purchase or sell securities for our clients’ accounts, as the case may be,
before purchasing or selling any of the same securities for any Proprietary Accounts. In
some cases we may buy or sell securities for our own account for reasons not related to the
strategies adopted by our clients. The only exception to this general rule is where our
Proprietary Accounts may participate in an aggregate (“block”) trade simultaneously with
client accounts.
In summary, our practice of buying and selling for Proprietary Accounts the same securities
that we buy or sell for client accounts is restricted by the following controls:
We are required to uphold our fiduciary duty to our clients;
We are prohibited from misusing information about our clients’ securities holdings
or transactions to gain any undue advantage for ourselves or others;
We are prohibited from buying or selling any security that we are currently
recommending for client accounts, unless we participate in an aggregated trade with
clients or we place our orders after client orders have been executed; and
We are required to periodically report our securities holdings and transactions to
the firm’s Chief Compliance Officer, who must review those reports for improper
trades.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall
make every effort to resolve the conflict in your favor. Conflicts of interest may also arise
in the allocation of investment opportunities among the accounts that we advise. We will
seek to allocate investment opportunities according to what we believe is appropriate for
each account. We strive to do what is equitable and in the best interest of all the accounts
we advise.
We will disclose to advisory clients any material conflict of interest relating to us, our
representatives, or any of our employees which could reasonably be expected to impair the
rendering of unbiased and objective advice.
Item 12 – Brokerage Practices
A
Recommendation of Broker-Dealers. Clients maintain the discretion to select the
Custodian(s) and broker-dealer(s) to be used for custody of their assets and for the
execution of transactions within their account(s). Clients independently engage the
Custodian(s) and broker-dealers of their desire by executing the appropriate account
opening documentation of the selected firm(s), and in doing so, authorize our firm to direct
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the execution of transactions for the client’s account through the selected Custodian and
broker-dealer firm(s).
We typically recommend that clients participating in the EIC Wrap Fee Program engage
the brokerage and custodial services of Charles Schwab & Co., Inc., 3000 Schwab Way,
Westlake, Texas 76262 (“Schwab”), an independent SEC-registered broker-dealer and
Member FINRA/SIPC. Conflicts of interest associated with our recommendation of
Schwab are described below as well as in Item 14 of this brochure. You should consider
these conflicts of interest when selecting your Custodian.
EIC is independently owned and operated and not affiliated with Schwab. Schwab does
not monitor or control the activities of our firm or its personnel. If selected as your
Custodian, Schwab will act solely as the Custodian of your assets and the executing broker
for transactions in your account, and not as your investment advisor. Schwab will hold
your assets in a brokerage account or accounts and buy and sell securities and execute other
transactions when instructed to do so by you or EIC. We do not have the discretion to
determine the commission rates at which transactions are to be affected for your account
and we may recommend that clients engage different Custodians and executing brokers in
the future.
Best Execution. In recommending broker-dealers, we have an obligation to seek the “best
execution” of transactions for client accounts. This duty requires us to seek to execute
securities transactions for clients such that the total costs or proceeds in each transaction
are the most favorable under the circumstances. The determinative factor in the analysis of
best execution is not the lowest possible commission cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of the
recommended broker-dealer’s services. Some of the factors we may consider when
evaluating a broker-dealer for best execution include, without limitation, the broker-
dealer’s execution and custodial capabilities, commission rates, financial responsibility,
responsiveness and customer service, research services/ancillary brokerage services
provided, and other factors that we consider relevant.
Therefore, we will seek competitive commission rates, but we may not obtain the lowest
possible commission rates for specific account transactions. With this in consideration, we
will continue to recommend that clients engage Schwab until their services do not result,
in our opinion, in best execution of client transactions.
Directed Brokerage. If the client selects a custodian other than Schwab for custody and
execution of transactions (i.e., client directed brokerage), you are advised that we may be
unable to seek best execution of your transactions and your commission costs may be
higher than those experienced by clients who elect to utilize our recommended Custodian.
For example, in a directed brokerage account, you may pay higher brokerage commissions
and/or receive less favorable prices on the underlying securities purchased or sold for your
account because we may not be able to aggregate your order with the orders of other clients.
In addition, where you direct brokerage, we may place orders for your transactions after
we place transactions for clients using our recommended Custodians. We reserve the right
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to reject your request to use a particular Custodian other than Schwab if such selection
would frustrate our management of your account, or for any other reason.
Soft Dollars. Broker-dealer and Custodian firms may provide us with certain brokerage
and research products and services that qualify as “brokerage or research services” under
Section 28(e) of the Securities Exchange Act of 1934 (“Exchange Act”). This is commonly
referred to as a “soft dollar” arrangement. These research products and/or services will
assist us in our investment decision making process. Such research generally will be used
to service all of our client accounts, but brokerage charges paid by the client may be used
to pay for research that is not used in managing that specific client’s account. Your account
may pay to a broker-dealer a charge greater than another qualified broker-dealer might
charge to effect the same transaction where we determine in good faith that the charge is
reasonable in relation to the value of the brokerage and research services received.
Benefits Received from Schwab. Schwab Advisor Services™ is Schwab’s business serving
independent investment advisory firms like ours. They provide our firm and clients with
access to Schwab’s institutional brokerage platform – trading, custody, reporting, and
related services – many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help manage
or administer our client accounts while others help manage and grow our business.
Schwab’s support services are generally available on an unsolicited basis (our firm does
not have to request them) and at no charge as long as our firm keeps a specific amount of
client assets in accounts at Schwab. If our firm has less than this amount of client assets at
Schwab, our firm may be charged quarterly service fees.
Here is a more detailed description of Schwab’s support services:
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which our firm might not otherwise
have access or that would require a significantly higher minimum initial investment by
firm clients. Schwab’s services described in this paragraph generally benefit clients and
their accounts.
Schwab also makes available other products and services that benefit our firm but may not
directly benefit clients or their accounts. These products and services assist in managing
and administering our client accounts. They include investment research, both Schwab’s
and that of third parties. This research may be used to service all or some substantial
number of client accounts, including accounts not maintained at Schwab. In addition to
investment research, Schwab also makes available software and other technology that:
provides access to client account data (such as duplicate trade confirmations and
account statements);
facilitates trade execution and allocation of aggregated trade orders for multiple
client accounts;
provides pricing and other market data;
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facilitates payment of our fees from our clients’ accounts; and
assists with back-office functions, recordkeeping, and client reporting.
Schwab also offers other services intended to help manage and further develop our business
enterprise. These services include:
educational conferences and events;
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may provide some of these services itself. In other cases, Schwab will arrange for
third-party vendors to provide the services to our firm. Schwab may also discount or waive
fees for some of these services or pay all or a part of a third-party’s fees. Schwab may also
provide our firm with other benefits, such as occasional business entertainment for our
personnel. If you did not maintain your account with Schwab, we would be required to pay
for these services from our own resources.
Clients are advised that as a result of receiving the services and benefits discussed above
for no additional cost (or discounted cost), we may have an incentive to continue to
recommend, use, or expand our use of Schwab’s custodial and execution services. Our firm
examined this potential conflict of interest when we chose to enter into our relationship
with Schwab and we have determined that this relationship is in the best interests of our
clients and satisfies our client obligations, including our duty to seek best execution.
Except as described above in this Item 12, we do not receive any compensation or incentive
for recommending that you engage any Custodian or broker-dealer for trade execution or
custodial services. We do not receive client referrals in exchange for directing client
transactions to any Custodian or broker-dealer.
B
Trade Aggregation. Our firm aggregates (combines) orders for client accounts. Please see
Item 16 below for information on the conditions under which we may include your account
in a “block trade” and the manner in which we price and allocate securities purchased or
sold in this manner.
Item 13 – Review of Accounts
A
Account Review Policy. Portfolio management and pension consulting accounts are
generally reviewed by Cal R. Easley, Jr., who is responsible for overseeing all investment
advisory activities for the firm. However, individuals conducting reviews may vary from
time-to-time, as personnel join or leave our firm. The frequency of reviews is determined
based on each client’s investment objectives and investment profile. Accounts are
generally reviewed quarterly, but in any event, no less than annually.
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Annual retainer financial planning and consulting clients receive comprehensive, written
financial plans that are formally reviewed and updated annually. Our investment advisor
representatives conduct these reviews in person, over the phone and/or via the internet.
One-time financial planning and consulting client do not receive updates or account
reviews following delivery of our written investment recommendations unless the client
specifically requests such review, EIC agrees to the additional review in writing, and the
client pays an additional advisory fee.
B
More Frequent Account Reviews. More frequent reviews of portfolio management and
pension consulting accounts may be triggered by a change in client’s investment
objectives; risk/return profile; tax considerations; contributions and/or withdrawals; large
sales or purchases; security specific events; or changes in the economy more generally.
C
Reporting to Clients. Clients will receive standard account statements and trade
confirmations from their Custodian typically monthly, but no less than quarterly. We will
provide you with independently prepared written reports on a quarterly basis and additional
reports as you may reasonably request. Reports we provide to you will contain relevant
account and/or market-related information such as an inventory of account holdings and
account performance, as examples.
Item 14 – Client Referrals and Other Compensation
A
As referenced in Item 12 above, Schwab provides services and products to us without cost
or at a discount that we may use to service some or all of our client accounts. We may enter
into similar arrangements with other broker-dealers and Custodians in the future. As part
of its fiduciary duties to clients, EIC endeavors at all times to put the interests of its clients
first. Clients should be aware, however, that the receipt of economic benefits by our firm
and/or our associated persons in and of itself creates a potential conflict of interest and may
indirectly influence our choice to recommend that clients engage Schwab for brokerage
and custodial services.
B
We have no arrangements, written or oral, in which we compensate others or are
compensated for client referrals.
Item 15 – Custody
With the exception of our ability to directly debit fees as outlined in Item 5, we do not hold, directly
or indirectly, client funds or securities, or have any authority to obtain possession of them. All
client assets are held at the qualified Custodian, usually Schwab. We currently recommend Schwab
to act as your qualified Custodian to hold your assets and execute securities transactions for your
account.
We shall have no liability to you for any loss or other harm to any property in your account held
by the Custodian, including any harm to any property in the account resulting from the insolvency
of the Custodian (including, without limitation, Schwab) or any acts of the agents or employees of
the Custodian, whether or not the full amount of such loss is covered by the SIPC or any other
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insurance which may be carried by the Custodian. Clients understand that the SIPC provides only
limited protection for the loss of property held by a Custodian.
Item 16 – Investment Discretion
Investment Discretion. When you engage us for portfolio management services you will typically
be required to grant us ongoing and continuous discretionary authority to execute our investment
recommendations within your account held at the Custodian without obtaining your prior approval
for each specific transaction. In a discretionary arrangement, you authorize us to purchase and sell
securities and instruments in your account(s), arrange for delivery and payment in connection with
the foregoing, engage and terminate TPMM relationships, and act on your behalf in all matters
necessary or incidental to the handling of the account, including monitoring of your assets. Except
for direct deductions of its advisory fees, EIC will not be permitted to initiate transfers of funds in
or out of client accounts. Our discretionary management of your account will be conducted in
strict accordance with your investment policy statement (or similar document used to establish
each client’s objectives and suitability).
We may agree to provide portfolio management services on a non-discretionary basis, upon client
request.
Order Aggregation. We may aggregate client orders, so long as it is done for purposes of achieving
best execution, and so long as no client is systematically advantaged or disadvantaged. Before
aggregating client orders, we document the participating accounts and the allocation instructions.
We submit allocation instructions to the broker-dealer before the market closes on the day of the
order. We allocate aggregated orders to client accounts at the average price obtained. We allocate
partially filled orders pro-rata based on the size of the order placed by each account. If we judge
that we cannot or should not allocate a partially filled order pro rata (e.g., if the quantity of
securities obtained is too small or would not have a material impact if distributed among each
account), then we apply the following procedures:
we allocate the order to client accounts only (i.e., no employees that participated in the
order may receive any allocation); and
we document our allocation decision.
Trade Errors. We have adopted the following policies and procedures to address the potential of
trade errors:
we will document and promptly correct all trade errors;
we will not pass along to our clients any costs of correcting trade errors;
subject to the terms and conditions of the client’s agreement with the Custodian, our policy
is to allow clients to keep any gains resulting from trade errors;
we will promptly notify a client if a trade error results in reimbursement to the client;
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EASLEY INVESTMENT CONSULTANTS INC. FORM ADV PART 2A – FIRM BROCHURE
we will not use a client’s account to correct a trade error unless the trade was originally
intended for that client’s account; and
we will not use soft dollars to correct trade errors.
Item 17 – Voting Client Securities
A
We will not vote proxies on behalf of clients and will not provide advice to clients on how
the client should vote.
B
We do not have or accept authority to vote client securities. Most clients will receive
proxies and other solicitations directly from the Custodian or transfer agent. If any proxy
materials are received on behalf of a client, they will be sent directly to the client or a
designated representative of the client, who is responsible to vote the proxy.
Item 18 – Financial Information
A
EIC does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance.
B
Advisors who have discretionary authority over client accounts, custody of client assets,
or who require or solicit pre-payment of more than $1,200 in fee per client, six months or
more in advance, are required to disclose any financial condition that is reasonably likely
to impair their ability to meet contractual commitments to clients. EIC maintains
discretionary authority over client funds and securities. We have no financial commitments
that would impair our ability to meet contractual and fiduciary commitments to our clients.
C
Neither EIC nor any principal of our firm has been the subject of a bankruptcy petition at
any time in the past.
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