Overview
- Headquarters
- St. Louis, MO
- Total Firm Assets
- $1013.6 billion
- Average High-Net-Worth Client Portfolio Size
- $1.0 million
- Minimum Account Size
- $25,000
Fee Structure
Primary Fee Schedule (EDWARD JONES ADVISORY SOLUTIONS FUND MODELS BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.40% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $14,000 | 1.40% |
| $5 million | $70,000 | 1.40% |
| $10 million | $140,000 | 1.40% |
| $50 million | $700,000 | 1.40% |
| $100 million | $1,400,000 | 1.40% |
Clients
- High-Net-Worth Share of Firm Assets
- 37.60%
- Number of High-Net-Worth Clients
- 372,771
- Total Client Accounts
- 5,630,517
- Discretionary Accounts
- 1,782,026
- Non-Discretionary Accounts
- 3,848,491
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 250
Additional Brochure: EDWARD JONES BRANCH OFFICE FINANCIAL PLANNING SERVICES BROCHURE (2026-07-29)
View Document Text
Edward Jones Branch Office Financial Planning Services
Brochure
as of July 30, 2026
Edward Jones
12555 Manchester Road
St. Louis, MO 63131
800-803-3333
edwardjones.com
Item 1: Cover Page
This brochure provides information about the qualifications and business practices of Edward D.
Jones & Co., L.P. (“Edward Jones,” “we” or “us”). If you have any questions about the contents of
this brochure, please contact us at 800-803-3333. The information in this brochure has not been
approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or by any state
securities authority. Registration with the SEC or any state securities authority does not imply a
certain level of skill or training.
Additional information about Edward Jones is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2: Material Changes
Below is a summary of the material changes that have been made to this brochure following our prior annual filing on
March 27, 2026.
• On July 30, 2026 we updated the brochure to reflect that the Point in Time Financial Planning Service will now be
offered for a maximum fee of $3600 as part of a broader rollout of the service.
• On July 30, 2026 we updated the brochure to reflect that termination of the Point in Time Financial Planning Service will
occur on the earlier of: (1) thirty (30) calendar days after delivery of the completed Financial Plan to you by your
Financial Advisor; or (2) one hundred and eighty (180) calendar days after the date Edward Jones accepts and
approves the Financial Planning Services Authorization and Agreement Form.
• On July 30, 2026 we updated the brochure to reflect that if your enrollment in the Point in Time Financial Planning
Service is terminated by you or Edward Jones prior to the delivery of the completed Financial Plan to you, you may be
entitled to a refund of amounts paid in certain instances.
• On July 30, 2026 we updated the brochure with respect to the Point in Time Financial Planning Service to reflect that if
you experience certain life events within a year of enrolling, Edward Jones may offer you an updated Financial Plan at a
reduced cost.
• On July 30, 2026 we updated the brochure with respect to the Ongoing Financial Planning Service to clarify that you (or
member of a Planning Group as defined below) must maintain at least $250,000 in one or more Edward Jones Advisory
Program(s) during the term of your enrollment.
• On July 30, 2026 we updated the brochure with respect to the Ongoing Financial Planning Service to reflect that, if your
Annual Fee was discounted based on a specified level of assets (individually or within your Planning Group) in one or
more Advisory Programs, the Annual Fee will increase in future years if those asset levels are not maintained.
Item 3: Table of Contents
Item 1: Cover Page ............................................................................................................................................. 1
Item 2: Material Changes ................................................................................................................................... 2
Item 3: Table of Contents ................................................................................................................................... 2
Item 4: Advisory Services ................................................................................................................................. 3
Item 5: Fees and Compensation ....................................................................................................................... 6
Item 6: Performance-Based Fees and Side-by-Side Management ............................................................... 7
Item 7: Types of Clients ..................................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 7
Item 9: Disciplinary Information........................................................................................................................ 8
Item 10: Other Financial Industry Activities and Affiliations ......................................................................... 9
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 9
Item 12: Brokerage Practices .......................................................................................................................... 10
Item 13: Review of Your Financial Plan .......................................................................................................... 10
Item 14: Client Referrals and Other Compensation ...................................................................................... 10
Item 15: Custody ............................................................................................................................................... 10
Item 16: Investment Discretion ....................................................................................................................... 11
Item 17: Voting Client Securities ..................................................................................................................... 11
Item 18: Financial Information ......................................................................................................................... 11
Item 19: Requirements for State-Registered Advisers ................................................................................. 11
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Item 4: Advisory Services
Edward Jones is a registered broker-dealer and investment
adviser. This brochure (“Brochure”) provides clients (“client,”
“you” or “your”) with information about Edward Jones Branch
Office Financial Planning Services (“Branch Office Financial
Planning Services”), which is an investment advisory service.
Services to you. Your Financial Advisor’s team can include other
branch office based Financial Advisors, Associate Financial
Advisors and/or other licensed personnel as well as, in the case
of the Point in Time Financial Planning Service (as described
below), home office based licensed personnel such as Wealth
Strategists. References to your “Financial Advisor” in this
Brochure include your Financial Advisor’s team.
You should read this Brochure carefully and consult with your tax
professional before you decide to engage Edward Jones for
Branch Office Financial Planning Services.
Edward Jones and its Financial Advisors act in the capacity of an
investment adviser, and not a broker, when gathering information
from you to create and discuss your plan. By providing Branch
Office Financial Planning Services, neither Edward Jones nor its
Financial Advisors or other personnel are acting as a fiduciary
under the Employee Retirement Income Security Act of 1974
(“ERISA”) or section 4975 of the Internal Revenue Code of 1986.
Edward Jones separately offers other financial planning services
to certain high-net-worth clients enrolled in its Edward Jones
Generations offering (“Generations Financial Planning”).
Additionally, Edward Jones offers other investment advisory
services (“Advisory Programs”) as well as separate brokerage
services. The separate Generations Financial Planning service,
Advisory Programs, and brokerage services are not described in
this brochure and are not part of the Branch Office Financial
Planning Services. Certain programs or offerings are only
available through select financial advisors. You can obtain
disclosure brochures about our other advisory services at
edwardjones.com/advisorybrochures and our brokerage services
at edwardjones.com/brokerageinformation.
The decision to engage in Branch Office Financial Planning
Services is yours. Before making this decision, you should
determine whether the Branch Office Financial Planning Services
are appropriate for your investment goals or needs. If you decide
to engage in Branch Office Financial Planning Services, we will
not begin providing you with such services until our acceptance
and approval of a written agreement between you and Edward
Jones (“Financial Planning Services Agreement”). In evaluating
whether to enroll in Branch Office Financial Planning Services
at Edward Jones, you should consider a number of factors,
including that you may be able to obtain some or all of the
same services through another investment adviser.
Edward Jones currently provides two types of Branch Office
Financial Planning Services: (1) the Point in Time Planning
Service; and (2) the Ongoing Financial Planning Service.
Overview of the Point in Time Financial
Planning Service
While there are no specific minimum asset requirements to obtain
the Point in Time Financial Planning Service, certain criteria such
as whether you participate in an Edward Jones Advisory Program
may determine your eligibility for the Point in Time Financial
Planning Service.
Because the Branch Office Financial Planning Services is an
investment advisory service offered by Edward Jones as an
SEC-registered adviser, Edward Jones has a fiduciary duty to act
in your best interest and to abide by the duties of care and loyalty
under the Investment Advisers Act of 1940 when providing
Branch Office Financial Planning Services to you. Other services
you obtain through Edward Jones, including other investment
advisory and brokerage services, are separate and distinct from
Branch Office Financial Planning Services and each is governed
by separate arrangements that we may have with you. Brokerage
services are subject to different laws than investment advisory
services. The specific services provided to you, our relationship
with you and our legal duties to you in each arrangement are
described in our applicable agreements with you and the
disclosures we provide to you in connection with those services.
Edward Jones is the primary operating subsidiary of The Jones
Financial Companies, L.L.L.P. (“JFC”), a holding company
registered as a partnership with the State of Missouri. Edward
Jones registered with the SEC as a broker-dealer in 1941 and as
an investment adviser in 1993. Edward Jones became a member
of the National Association of Securities Dealers (“NASD”) (now
known as the Financial Industry Regulatory Authority (“FINRA”))
in 1939.
The Branch Office Financial Planning Services
The Point in Time Financial Planning Service includes one or
more consultations with your Financial Advisor who will analyze
your situation and provide a personalized financial plan
(“Financial Plan”) to you, which addresses, at a minimum, the
following components: (1) goal planning, (2) cash and income
planning, (3) portfolio and investment allocation, (4) risk and
protection, and (5) estate and wealth transfer. The Financial Plan
is based on information and documentation that you provide
relating to your financial situation, investment objectives and
goals, time horizon, risk tolerance and other pertinent factors. To
obtain your Financial Plan, you must provide the requested
information to us and attend a consultation or consultations with
your Financial Advisor to provide or verify any requested
information and documentation. Edward Jones and its Financial
Advisors will rely on the information and documentation you
provide to create your Financial Plan and will not independently
verify such information and documentation.
The Branch Office Financial Planning Services are provided by
Edward Jones as a registered investment adviser through its
financial advisors (“Financial Advisors”). Some Financial Advisors
are part of a team, and in such cases, other Financial Advisors
and other licensed professionals that are part of your Financial
Advisor’s team may act on your Financial Advisor’s behalf from
time to time in providing Branch Office Financial Planning
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one or more consultations with your Financial Advisor (and/or
members of your Financial Advisor’s team) and the information
and documentation you provide relating to your financial
situation, investment objective and goals, time horizon, risk
tolerance and other pertinent factors (collectively, your
“Investment Profile”). In addition, you will receive an ongoing
relationship with your Financial Advisor which enables you to
consult with your Financial Advisor about your Financial Plan as
needed and revise your Financial Plan as needed based on
changes to your Investment Profile or other information you
communicate to your Financial Advisor (and/or members of your
Financial Advisor’s team). Edward Jones and its Financial
Advisors will rely on the information and documentation you
provide initially to create your initial Financial Plan and thereafter
to review and update your Financial Plan.
The Point in Time Financial Planning Service is provided on a
discrete basis and at a point in time and does not involve ongoing
advice. This means the Point in Time Financial Planning Service
is provided to you based on your needs at a particular point in
time and there is no ongoing monitoring of your situation or
needs. Edward Jones, your Financial Advisor and other Edward
Jones personnel will not monitor your Financial Plan, your
progress toward an investment goal or update any financial
planning analysis on an ongoing basis, and will not ensure, in
any way, that you follow through with any recommendations
made in your Financial Plan. It is important for you to monitor
your personal situation and current events, such as changes in
tax laws and financial markets. You should consult with your tax
advisor or CPA on all tax-related matters and with your attorney
on all legal matters before taking any action suggested in the
Financial Plan. Edward Jones reserves the right to limit, modify
or discontinue offering the Point in Time Financial Planning
Service at any time.
Upon your enrollment in the Ongoing Financial Planning Service,
you will receive written confirmation of your enrollment in the
Ongoing Financial Planning Service, the estimated renewal date
for your Financial Plan (“Renewal Date”) and the annual fee you
will pay for the service on your Renewal Date.
You will receive written notice of the Annual Fee prior to the date
the Annual Fee will be charged to you. Please contact your
Financial Advisor or Edward Jones if you do not receive the
written notice prior to your Renewal Date.
Your participation in the Point in Time Financial Planning Service
will terminate upon the earlier occurrence of: (1) thirty (30)
calendar days after delivery of the completed Financial Plan to
you by your Financial Advisor; or (2) one hundred and eighty
(180) calendar days after the date Edward Jones accepts and
approves the Financial Planning Services Authorization and
Agreement Form (“Authorization and Agreement Form”). You,
Edward Jones or your Financial Advisor may terminate your
participation in the Point in Time Financial Planning Service prior
to your receipt of the completed Financial Plan at any time. If
either you, your Financial Advisor or Edward Jones provides
written notice of termination, you will no longer receive the Point
in Time Financial Planning Service as of the date of termination.
Overview of the Ongoing Financial
Planning Service
To be eligible for the Ongoing Financial Planning Service, you
must have at least $250,000 enrolled in one or more Edward
Jones Advisory Program(s) during the term of your enrollment in
Ongoing Financial Planning or be a member of a Planning Group
(as defined below) where all members of the Planning Group are
Edward Jones clients and at least one member of the Planning
Group has at least $250,000 enrolled in one or more Edward
Jones Advisory Program(s) during the term of your enrollment in
Ongoing Financial Planning. This asset threshold is used for
purposes of determining eligibility for the Ongoing Financial
Planning Service only and the advice and recommendations you
receive through the Ongoing Financial Planning Service are
separate from the advice and recommendations provided through
the Advisory Program services you receive.
Each Financial Plan you receive as part of the Ongoing Financial
Planning Service, both initially and thereafter, is current as of the
date set forth on the Financial Plan. While you have ongoing
access to your Financial Advisor to revisit your Financial Plan in
exchange for the fees described herein, Edward Jones, your
Financial Advisor and other Edward Jones personnel will not
continuously monitor your Financial Plan nor update your
Financial Plan unless you direct it to be updated. Rather, your
Financial Plan generally will be updated annually, or at such time
as you direct it to be updated, based on information you disclose
to your Financial Advisor, such as updates to your Investment
Profile, progress toward your identified investment goals or
changes to your goals as well as updates to any financial
planning analysis in your Financial Plan(s). While it is anticipated
that you will receive an updated Financial Plan at least once per
year, in limited instances at your or your Financial Advisor’s
request, the delivery date for an annual Financial Plan may be
extended (a “Plan Delivery Extension”). Typically, a Plan Delivery
Extension will not extend more than three (3) months into next
occurring annual period. For example, during a Plan Delivery
Extension, an annual Financial Plan due to be delivered by
January 31, 2026 may instead be delivered to you by April 30,
2026. In the event of a Plan Delivery Extension, your next annual
Financial Plan typically will be delivered by the end of the same
annual period (i.e., using the foregoing example, your next
annual plan typically will be delivered by January 31, 2027). The
Annual Fee will continue to be charged to you as set forth in Item
5 regardless of the Plan Delivery Extension.
The Ongoing Financial Planning Service includes a completed
Financial Plan, and periodic updates to the Financial Plan
(generally, at least once per year), which address at a minimum,
the following components: (1) goal planning, (2) cash and income
planning, (3) portfolio and investment allocation, (4) risk and
protection, and (5) estate and wealth transfer, and is based on
It is important for you to monitor your personal situation and
current events, such as changes in tax laws and financial
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markets. You should consult with your tax advisor or CPA on all
tax-related matters and with your attorney on all legal matters
before taking any action suggested in the Financial Plan.
shared with and accessible to each Relationship Group member
and each authorized party of the grouped accounts. Your
Relationship Group may include more members and authorized
parties than your Planning Group. The members and authorized
parties of your Relationship Group will be reflected on the
account statements you receive from Edward Jones or, if you do
not have an account at Edward Jones, through separate
correspondence you receive from Edward Jones.
You may terminate the Ongoing Financial Planning Service by
providing written notice to your Financial Advisor. Edward Jones
reserves the right to limit, modify or discontinue offering the
Ongoing Financial Planning Service upon written notice to
enrolled clients. Please see Item 5 below and the Financial
Planning Services Agreement for information on the
circumstances under which Edward Jones will refund the Annual
Fee to you in the event you terminate the service or Edward
Jones discontinues the service.
Implementation. Each Financial Plan you receive through the
Branch Office Financial Planning Services provides general asset
allocation guidance. Implementation, or execution, of the asset
allocation guidance and other recommendations contained in the
Financial Plan(s) you receive is not part of Branch Office
Financial Planning Services. You should carefully consider all
relevant factors before deciding how or whether to implement the
asset allocation guidance and recommendations contained in the
Financial Plan(s). Any asset allocation guidance shown in the
Financial Plan(s) could differ from the actual allocation provided
through Edward Jones Advisory Programs and/or brokerage
services. You are also not obligated to use Edward Jones or its
Financial Advisors to implement your Financial Plan. If you
choose to implement some or all of your Financial Plan through
Edward Jones, you will have the option of investing through a
commission-based brokerage account, a fee-based investment
advisory account or both. Edward Jones will act as a broker-
dealer or investment adviser depending on the products and
services you select. Details about brokerage and investment
advisory offerings, including charges, fees and expenses
associated with them, are set forth in other agreements and
disclosures available through your financial advisor and at
edwardjones.com/disclosures.
The Financial Plan
Scope of the Financial Plan. Each Financial Plan you receive,
either through the Point in Time Financial Planning Service or the
Ongoing Financial Planning Service, generally will address goal
identification and prioritization, the estimated probability of
reaching your identified goal(s), cash and income planning,
portfolio and investment allocation, and risk and protection
planning considerations. Depending on the complexity of your
financial situation, a Financial Plan may also help you evaluate
financial needs such as retirement income, college savings,
wealth protection, employee benefits planning (e.g., equity
compensation arrangements), and tax or estate planning
considerations. Although you may be provided with certain
tax-related or estate planning-related information, Edward Jones
and your Financial Advisor do not give tax or legal advice. Each
Financial Plan also will suggest a general asset allocation based
on your stated risk tolerance, age, investment time horizon and
experience. Each Financial Plan is current as of the date
specified on the report provided.
Groupings. In some cases, the Financial Plan(s) you receive
through the Branch Office Financial Planning Services can
address the combined needs of a group of individuals (a
“Planning Group”), inclusive of your identified planning needs and
the identified planning needs of the other members of the
Planning Group. If you qualify for Branch Office Financial
Planning Services at the Planning Group level and desire to
obtain such services, you and the other members of the Planning
Group also must each enter into a Financial Planning Services
Agreement and all members of the Planning Group, including
you, must consent to share certain personal and financial
information with your Financial Advisor(s), and the other
members of the Planning Group.
If you invest through a brokerage account, you pay commissions
and other charges (such as sales loads on mutual funds) at the
time of each individual securities transaction. As a result, this
type of account may be more appropriate than an investment
advisory services account if you do not expect to trade on a
regular basis and do not want ongoing investment advice on
assets held in an investment advisory services account(s). For
investment advisory services accounts, you pay an ongoing
asset-based fee (rather than a commission on each individual
transaction) for investment advisory services such as investment
selection, asset allocation, execution of transactions, custody of
securities and account reporting services. The asset-based fee is
assessed monthly, in arrears. As a result, an investment advisory
services account may be more appropriate than a brokerage
account if you want ongoing investment advice and expect to
trade more frequently. Edward Jones is the sponsor, broker and
investment adviser for a variety of Advisory Programs. Your
Financial Advisor may not offer all Advisory Programs at Edward
Jones. Please speak with your Financial Advisor for more
information on these separate services. Additionally, the analysis
in the Financial Plan related to accounts that you hold outside of
Edward Jones (“Outside Accounts”) is limited to general asset
allocation guidance and does not include specific investment
There may be limitations, as determined by Edward Jones,
regarding the number of people in a Planning Group, Additionally,
if you have separately directed Edward Jones to group your
Edward Jones accounts together with accounts owned by others
for the sole purpose of sharing financial and nonpublic personal
information in furtherance of planning for financial goals and/or
investing (collectively, a “Relationship Group”), then personal and
financial information about you, including but not limited to
information obtained or used for purposes of the Branch Office
Financial Planning Services and your Financial Plan(s), will be
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selected by you, the fee will be deducted from an eligible account
you hold at Edward Jones.
recommendations. Edward Jones and its Financial Advisors
do not provide advice or specific investment recommendations
on Outside Accounts. Edward Jones and its Financial Advisors
are under no obligation to take into account information about
your Outside Accounts when providing other brokerage and/or
advisory services to you, including but not limited to services
provided in connection with your implementation of the
Financial Plan.
If you or Edward Jones terminate your enrollment in the Point in
Time Financial Planning Service prior to the delivery of the
completed Financial Plan to you, you may be entitled to a refund
of the paid fee; provided, however, that if your Financial Advisor
has completed and delivered at least three of the five
components of your Financial Plan described in Item 4, you will
not be entitled to a refund. The amount of such a qualifying
refund will be at the discretion of Edward Jones.
Customized Advisory Services
The Financial Plan will cover the topics discussed above in Item
4.B. to the extent applicable to your circumstances. The Financial
Plan will be customized to your individual needs and
circumstances. As described above, we rely on the information
and documentation you provide to create your Financial Plan.
This information and documentation will be the factual basis in
forming your Financial Plan. The information gathered during the
financial planning process will not be used to make investment
recommendations in any Edward Jones accounts.
A. Client Restrictions
We do not provide specific investment recommendations as part
of the Branch Office Financial Planning Services. Therefore, this
item is not applicable to the Branch Office Financial Planning
Services.
B. Portfolio Management Services to Wrap
Fee Programs
This item does not apply to the Branch Office Financial Planning
Services.
C. Assets Under Management
If you experience a material life event (e.g., death of a spouse/
partner or divorce, marriage, birth of a child) after the termination
of your enrollment and within one year (365 calendar days) from
the date of the acceptance of your signed Authorization and
Agreement Form for your Financial Plan, Edward Jones, in its
sole discretion, may provide you with an updated Financial Plan
at reduced cost and subject to you entering into a new Branch
Office Financial Planning Services Agreement and your execution
of a new Authorization and Agreement Form for such services.
Additionally, separate from any updated plan you may obtain due
to a material life event, you may obtain a new Financial Plan via
the Point in Time Financial Planning Service at least one year
(365 calendar days) after the date you signed the Authorization
and Agreement Form for your last provided Financial Plan subject
to the then-applicable Point in Time Financial Planning Service
fees, provided you enter into a new Financial Planning Services
Agreement and you execute a new Authorization and Agreement
Form for such services. If you intend to update your Financial
Plan periodically or at regular intervals over time, you should
discuss with your Financial Advisor whether the Ongoing
Financial Planning Service is more appropriate for you, including
discussing the fees, eligibility and other features of the Point in
Time Financial Planning Service as compared to the Ongoing
Financial Planning Service.
While this information does not apply to the Branch Office
Financial Planning Services, as of December 31, 2025, we
managed $494,281,232,605 in discretionary assets and
$578,967,564,739 in non-discretionary assets across all of our
Advisory Programs.
Item 5: Fees and Compensation
Fees
The fees for the Branch Office Financial Planning Services are
payable in advance. Your fee may be lower than the maximum
fee listed if Edward Jones negotiates a lower fee. Reducing the
fee is at the sole discretion of Edward Jones. While the maximum
fee for each Branch Office Financial Planning Services is set
forth herein or in a separate fee disclosure, the fee you ultimately
pay for the service you elect will be set forth on the Authorization
and Agreement Form that you sign at the time of enrollment.
Ongoing Financial Planning Service Fee. The maximum fee for
the Ongoing Financial Planning Service is $3,600 per year
(“Annual Fee”) but may be discounted in Edward Jones’
discretion. The initial Annual Fee will be billed to you after you
sign the Authorization and Agreement Form. Generally, the
Annual Fee for each successive annual period will be billed to
you on or prior to each successive Renewal Date. In the event
Edward Jones increases the Annual Fee, the change will be
subject to the notice and consent provisions set forth in the
Financial Planning Services Agreement. Depending on when you
enroll, different payment options may be available to you,
including, but not necessarily limited to, paying in quarterly
installments. Unless another payment option is available and has
been selected by you, payment will be deducted from an eligible
account you hold at Edward Jones. If your Annual Fee was
discounted based on a specified level of assets (individually or
within your Planning Group) in one or more Advisory Programs,
the Annual Fee will increase in future years if those asset levels
are not maintained.
Point in Time Financial Planning Service Fee. The maximum fee
for the Point in Time Financial Planning Service is $3600 but may
be discounted in Edward Jones’ discretion. Depending on when
you enroll, different payment options may be available to you.
Unless another payment option is available and has been
If your participation in the Ongoing Financial Planning Service is
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Edward Jones, its Financial Advisors and affiliates are
compensated. Wealth Strategists are compensated through
salary, bonuses and profit-sharing distributions based on the
profitability of the firm.
You have the option to implement your Financial Plan through
other investment advisers. As such, you should consider that the
fees you pay for such products and services at Edward Jones
may be lower or higher than if purchased through another
financial institution.
Item 6: Performance-Based Fees and Side-
by-Side Management
Edward Jones and its supervised persons do not receive
performance-based fees in connection with this service.
terminated by you or Edward Jones, you will not be entitled to a
refund of any fees paid to Edward Jones for an annual period in
which you have received a completed Financial Plan, inclusive of
a Plan Extension Delivery if applicable. If you have not yet
received a completed Financial Plan for a current annual period
and have paid some or all of your Annual Fee already, you may
be entitled to a refund of the fees paid during the active planning
year if your Financial Advisor has not completed at least three of
the five components of your annual Financial Plan described in
Item 4A. above. The amount of such a refund will be at the
discretion of Edward Jones. If your annual Financial Plan is
subject to a Plan Delivery Extension and you have not received a
completed Financial Plan by the end of the Plan Delivery
Extension period, regardless of whether at least three of the five
components have been completed, Edward Jones will refund the
amount of the Annual Fee you have paid during such annual
period inclusive of the Plan Delivery Extension period.
Item 7: Types of Clients
Generally, the Branch Office Financial Planning Services are
available only to residents of the United States and certain U.S.
territories.
Item 8: Methods of Analysis, Investment
Strategies and Risk of Loss
Additional Fees and Expenses. There are no additional fees or
expenses for the Branch Office Financial Planning Services.
There are additional fees and expenses associated with
implementing a Financial Plan in an advisory account, a
brokerage account or a combination of advisory and brokerage
accounts. Your Financial Advisor can provide you with that
information upon your request.
Methods of Analysis and Investment Strategies
Edward Jones collects information from you such as your goals
and purpose for investing, assets, risk tolerance, time horizon
(time frame over which you will be accumulating and/or
distributing your investments), and other personal and financial
information. This information is used in our financial planning
software and analytical tools to help create your Financial Plan.
The analysis contained in your Financial Plan is based on
Edward Jones’ long-term capital market assumptions for each
asset class. This includes an analysis of historical trends and our
global outlook to assist in projecting long-term expected
investment performance. Our capital market assumptions include
estimates for the risk and return of each asset class, and how
asset classes may perform in relation to one another. They are
developed by a team of investment professionals through a
variety of quantitative modeling techniques and qualitative
insights and are subject to change over time based on our
analytical judgment. Our asset class capital market assumptions
are used to derive the strategic asset allocation guidance and
performance expectations used within your Financial Plan.
Results in your Financial Plan are also derived from Monte Carlo
simulations. This simulation model calculates numerous possible
outcomes to help forecast events and investment performance.
Even though there is in-depth analysis behind these scenarios,
there is no guarantee the model will predict what asset classes
will return in the future, and returns may be significantly different
than shown in your Financial Plan.
Risk of Loss
Your financial and personal situation will change over time,
including as you approach your financial goals, and you should
Compensation for the Sale of Securities or
Other Investment Products
Edward Jones generally pays a portion of the fees described
above to your Financial Advisor. Additionally, as described above,
the Branch Office Financial Planning Services do not include
specific investment recommendations or implementation of the
guidance or other recommendations provided in the Financial
Plan. If you choose to implement your Financial Plan through
Edward Jones by purchasing, selling or enrolling in products and
services available through Edward Jones, your purchase, sale or
enrollment in such products and services will result in revenue to
Edward Jones and its affiliates. You will pay the fees and costs
associated with the purchase or sale of such products and
services. Additionally, your Financial Advisor may recommend
that you purchase, sell or enroll in products and services
available through Edward Jones. Such recommendations are not
part of the Branch Office Financial Planning Services. Your
Financial Advisor will benefit by earning compensation when you
purchase, sell or enroll in products and services available through
Edward Jones. These financial incentives create a conflict
between Edward Jones’ interest, your Financial Advisor’s interest
and your own. We address these conflicts of interest through
disclosures you will receive at or before the time of your Financial
Advisor’s recommendations to you. Additionally, Financial
Advisors are subject to training, supervision, regulatory
requirements, and internal policies and controls that are
reasonably designed so that clients are recommended only those
products and services that are appropriate in light of their
financial circumstances. Please refer to the “Understanding how
we are compensated for financial services” document found at
edwardjones.com/compensation for more information about how
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revisit your Financial Plan and the asset allocation for your
accounts periodically in light of changes in your circumstances
and financial situation. The Branch Office Financial Planning
Services do not include monitoring, implementing or updating the
advice or investment strategies recommended in your Financial
Plan on an ongoing basis. It is your responsibility to diligently
review your Financial Plan periodically and make changes to your
investment strategy, including rebalancing your investments as
needed to meet your portfolio objectives.
accurately respond to certain FINRA requests for call detail
records that are not required broker-dealer books and records
and (2) failing to preserve certain responsive call detail records
during the pendency of regulatory requests. Edward Jones was
censured, agreed to certify that it has established and
implemented policies, procedures, processes and internal
controls reasonably designed to address and remediate the
issues identified by FINRA in the settlement, and agreed to pay a
monetary fine of $1.1 million.
There is no guarantee that you will meet your goals or the
expected returns if you invest based on the recommendations in
your Financial Plan. All investment strategies and investments
involve risk. Any advice or recommendations provided within your
Financial Plan, if implemented, may result in one or more
accounts being worth more or less than the amount of money you
invested. Past performance does not guarantee future results,
and there is no guarantee that your investment objectives will be
achieved.
State of Pennsylvania – Investment Adviser Registration. On
January 12, 2024, Edward Jones and the Pennsylvania
Department of Banking and Securities entered into a Consent
Order. The Department alleged that from in or about January
2015 through the present, Edward Jones failed to register at least
one employee as an investment adviser representative in
Pennsylvania in violation of Section 301(c.1)(1)(ii) of the
Pennsylvania Securities Act of 1972 (“the 1972 Act”), 70 P.S. §
1-301(c.1)(1)(ii). Without admitting or denying the findings in the
Order, Edward Jones agreed to pay a monetary fine of $300,000
and to comply with the relevant provision of the 1972 Act.
Item 9: Disciplinary Information
This section contains information about certain legal and
regulatory matters that Edward Jones believes are material to a
client’s evaluation of our advisory business or the integrity of our
management. Edward Jones has also been subject to various
legal and regulatory proceedings relating to our other businesses
that are disclosed in Part 1 of our Form ADV, which is available
on the SEC’s website at www.adviserinfo.sec.gov, as well as on
FINRA’s website at www.finra.org/brokercheck.
FINRA – Municipal Securities Transactions Below Minimum
Denominations. On June 2, 2017, Edward Jones, without
admitting or denying the findings, entered into a settlement
agreement with FINRA’s Department of Market Regulation in
connection with its investigation of possible violations of MSRB
rules regarding transactions in certain municipal securities in
amounts lower than the applicable minimum denominations. As
part of the settlement, Edward Jones agreed to pay a monetary
fine of $210,000.
SEC Off-Channel Communications Platforms Investigation.
On August 14, 2024, Edward Jones entered into a settlement
with the SEC in connection with the SEC’s industry-wide
investigation into the preservation of electronic communications
pursuant to applicable recordkeeping provisions of Section 17(a)
of the Securities Exchange Act of 1934 (“Exchange Act”) and
Section 204 of the Investment Advisers Act of 1940 (“Advisers
Act”) and supervisory provisions of Section 15(b)(4)(E) of the
Exchange Act and Section 203(e)(6) of the Advisers Act, and
applicable rules thereunder. Edward Jones fully cooperated with
the SEC’s investigation and has enhanced its policies and
procedures concerning the use of approved communication
methods. The settlement imposes a cease-and-desist order and
censure, requires Edward Jones to pay a civil monetary penalty
of $50 million, and requires Edward Jones to comply with
undertakings including the retention of an independent
compliance consultant to assess the firm’s policies and systems
regarding electronic communications recordkeeping and assist
Edward Jones in further enhancing those policies and systems.
FINRA – Supervision of Tools-Generated Reports. On July 13,
2017, Edward Jones, without admitting or denying the findings,
entered into a settlement agreement with FINRA in connection
with its investigation of the supervision of the use and
dissemination of reports generated through Edward Jones’
systems by financial advisors. FINRA expressly stated that its
review of 65,000 reports did not reveal any instances of reports
that were misleading.
FINRA also stated that Edward Jones had made changes to
enhance its supervisory processes. As part of the settlement,
Edward Jones agreed to pay a monetary fine of $725,000.
Multistate Supervision Investigation. As announced by the
North American Securities Administrators Association (“NASAA”)
on January 8, 2025, a coordinated investigation into Edward
Jones’ supervision of financial advisors who serviced brokerage
customers who hired the firm’s investment adviser to manage
some or all of the customers’ securities investments during the
period of approximately July 1, 2016 to June 30, 2018 (the
“Investigation”) has been conducted by a multistate task force,
coordinated among members of the NASAA, with Texas and
Montana serving as the lead states for the other 48 states and 3
U.S. territories participating in the Investigation (together the
“Investigation Participants”). Specifically, the Investigation
focused on whether Edward Jones had reasonably designed
procedures to precisely apply the holding period of a Class A
share mutual fund purchase relative to the fee offsets provided
FINRA – Call Detail Records Production and Preservation.
On December 13, 2022, Edward Jones entered into a settlement
agreement with FINRA without admitting or denying the findings
therein. FINRA alleged Edward Jones violated FINRA Rules
8210(a)(1) and 2010 by (1) failing to timely, completely and
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Edward Jones. Certain current or former associates of Edward
Jones serve as officers or directors/trustees of the affiliated
investment adviser and/or the affiliated mutual funds.
Edward Jones, an Ontario limited partnership (Edward Jones in
Canada), an indirectly wholly owned subsidiary of JFC, is a
broker-dealer registered with the Canadian Investment
Regulatory Organization.
when brokerage clients holding these security types transferred
to an Edward Jones advisory offering. Without admitting or
denying the findings of facts or conclusions of law set forth in the
orders issued by each Investigation Participant, Edward Jones
agreed to pay each Investigation Participant $320,754.72 in
administrative monetary fines, as well as an additional $15,000 in
costs to certain states, that resulted in a total monetary fine of
$17.25 million.
Item 10: Other Financial Industry Activities
and Affiliations
Edward Jones Trust Company (“EJTC”), a wholly owned
subsidiary of JFC, is a federally chartered savings and loan
association that offers personal trust and investment
management services. EJTC also acts as custodian for certain
traditional IRAs and Roth IRAs that are participating, or have
participated, in Edward Jones programs.
Edward Jones and our affiliates perform services outside of the
Branch Office Financial Planning Services, including opening
advisory accounts through our Advisory Programs, the execution
of brokerage transactions through brokerage accounts (e.g., the
purchase or sale of securities or insurance products), the retail
distribution of securities (e.g., mutual funds), lending, the
participation in principal transactions and certain underwritings,
and other brokerage and investment advisory services.
Edward Jones owns directly or indirectly 100% of three insurance
agencies that conduct insurance-related activities in the U.S.:
Edward Jones Insurance Agency of New Mexico, L.L.C., a New
Mexico limited liability company; Edward Jones Insurance
Agency of Massachusetts, L.L.C., a Massachusetts limited
liability company; and Edward Jones Insurance Agency of
California, L.L.C., a California limited liability company.
JFC indirectly owns 100% of two insurance agencies that
conduct general insurance-related activities in Canada: Edward
Jones Insurance Agency (Quebec) Inc., a Canadian corporation;
and Edward Jones Insurance Agency, an Ontario, Canada,
limited partnership.
Edward Jones owns 7% of Customer Account Protection
Company Holdings, Inc. (CAPCO), a captive insurance group.
JFC indirectly owns 100% of EDJ Insurance Company, Inc., a
Missouri captive insurance company.
Edward Jones and our affiliates receive compensation, including
fees and commissions, associated with these services outside of
the Branch Office Financial Planning Services. We have a
financial interest in our clients’ transactions and the
recommendations we make to clients to buy or sell securities or
investment products through Edward Jones. Accordingly, we will
offer you the option to implement your Financial Plan through
Edward Jones in a brokerage or advisory capacity depending on
your needs and the level of service you want. You have the sole
responsibility for determining if you want to implement some or all
of your Financial Plan with Edward Jones and are under no
obligation to do so.
Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
Edward Jones has established a Code of Ethics to ensure that
our associates:
• Act with integrity and in an ethical manner with you and all of
our clients
• Place your and all of our clients’ interests first
• Conduct personal trading in compliance with our Code of
Ethics, avoid potential conflicts of interest and make sure they
do not abuse the faith and trust you have placed in them
A conflict of interest exists where Edward Jones has an existing
business relationship with the mutual fund families that may be
recommended if you implement your Financial Plan with Edward
Jones. Edward Jones receives revenue sharing payments from
certain unaffiliated mutual fund families on client assets. “Revenue
sharing” generally means a mutual fund family shares with another
company, like Edward Jones, a portion of the revenue it earns
through managing mutual fund assets. Edward Jones’ receipt of
revenue sharing creates a conflict of interest in the form of
additional financial benefits to us, our Financial Advisors and equity
owners. For more information regarding revenue sharing, please
visit edwardjones.com/disclosures or request a revenue sharing
disclosure document from your Edward Jones financial advisor.
• Comply with all applicable rules, regulations and laws
• Do not use any material nonpublic information they may
The following summarizes Edward Jones’ material relationships or
arrangements with other entities that participate in the financial
industry.
receive as a result of their employment with Edward Jones
Edward Jones, the primary operating subsidiary of JFC, is dually
registered with the SEC as an investment adviser and broker-
dealer, and is a member of FINRA.
Some Edward Jones associates are deemed “access persons”
under our Code of Ethics because they may have access to
nonpublic information regarding either the securities in a client’s
accounts or changes to investments, including asset allocations.
Under our Code of Ethics, access persons must receive prior
approval before acquiring a beneficial ownership interest in any
Olive Street, a wholly owned subsidiary of JFC, is registered as
an investment adviser with the SEC and serves as the
investment adviser of affiliated mutual funds available through
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security in an initial public offering, limited offering or hedge fund
transaction. Additionally, access persons are required to submit
to the chief compliance officer, or his or her delegate, a list of any
securities they own and securities transactions they made for any
account they control at Edward Jones or another financial
institution. You may request a copy of the Edward Jones Code of
Ethics from your financial advisor.
to as “Edward Jones Advisory Program”), which is dependent
upon the referral or lead becoming a client in an Edward Jones
Advisory Program. Edward Jones enters into written agreements
with such third parties governing the paid solicitor arrangements.
Paid solicitor arrangements create a conflict of interest as the
third party has an incentive to recommend prospects engage with
an Edward Jones financial advisor and, where the third party
compensation is dependent upon the client enrolling in an
Edward Jones Advisory Program, the third party has an incentive
to recommend the prospect enroll in an Edward Jones Advisory
Program.
If you choose to implement your Financial Plan with Edward
Jones, please review all agreements and disclosures associated
with the investment solutions to understand how they work, the
fees, charges and expenses you will pay, and information about
conflicts of interest.
Item 12: Brokerage Practices
In addition to the paid solicitor arrangements disclosed above,
from time to time, our financial advisors receive uncompensated
referrals from other professionals or clients. Our financial
advisors also may provide uncompensated referrals to other
professionals. Other than in connection with Edward Jones
approved solicitor arrangements, Edward Jones policy prohibits
financial advisors from purchasing or providing any
compensation, cash or non-cash, directly or indirectly, in
exchange for appointments or referrals. The purchase of lists
(such as mailing or calling lists), by Edward Jones and our
financial advisors, from third parties does not involve solicitation
or referrals to Edward Jones.
If you wish to use Edward Jones to implement your Financial
Plan, you should discuss this with your Financial Advisor to
determine which accounts best suit your needs for purposes of
implementation. Additional disclosures on brokerage practices
will be provided if you choose to open an account with Edward
Jones. If you already have an account with Edward Jones, please
refer to the disclosures you already received on brokerage
practices or you may request a copy from your Financial Advisor.
You may also see edwardjones.com/brokerageinformation.
Item 13: Review of Your Financial Plan
From time to time, affiliates of Edward Jones make and/or
maintain investments in other firms, including financial services
firms, that we utilize, in part, to deliver the service offerings of an
Edward Jones Advisory Program. Such investments in these
firms by our affiliates can influence our decision to incorporate
such product or service offering into an Edward Jones Advisory
Program.
Point in Time Financial Planning Service. Your Financial Plan will
not be periodically reviewed or monitored by your Financial
Advisor on an ongoing basis. After your Financial Plan is
delivered to you, it is your responsibility to periodically review
your plan and it is your choice whether to implement any or all of
your plan.
Certain unaffiliated mutual fund companies and/or ETF sponsors
(or their investment advisers) pay certain expenses on behalf of
financial advisors, including training and educational expenses,
and in some instances make payments directly to Edward Jones
to subsidize training and educational costs for Financial Advisors.
Ongoing Financial Planning Service. As described in Item 4, after
you receive your initial Financial Plan, your Financial Advisor will
attempt to set up a consultation with you annually to revisit your
Financial Plan. Neither your Financial Advisor nor Edward Jones
will independently review or monitor your Financial Plan on an
ongoing basis as described in Item 4.
After your Financial Plan(s) are delivered to you, initially and with
each time thereafter, it is your responsibility to periodically review
your current plan and it is your choice whether to implement any
or all of your plan.
Item 14: Client Referrals and Other
Compensation
These companies also participate in conferences or other
marketing activities with Edward Jones and generally share in the
cost of those activities. Edward Jones has not entered into any
agreement with any ETF, mutual fund, or its investment adviser
or its distributors or affiliates providing for payment of such
expenses as a condition of inclusion on the list of available
investments offered by Edward Jones. Our Financial Advisors are
not allowed to consider a product partner’s sponsorship of a
marketing activity when providing advice or making any
recommendation.
Item 15: Custody
Edward Jones does not take custody of your assets as part of the
Branch Office Financial Planning Services. If you choose to
implement some or all of your Financial Plan through Edward
Jones, your assets will be held at Edward Jones as a broker-
dealer or Edward Jones Trust Company, depending on the type
of account(s).
From time to time, Edward Jones and our financial advisors pay
for client referrals and potential client leads from third parties
(“paid solicitor arrangements”). The third parties providing the
referrals and leads are not affiliated with Edward Jones. The
compensation paid to third parties can include a flat-fee or
subscription fee that is not dependent on whether a referral or
lead becomes an Edward Jones client or an ongoing fee that is
stated as a percentage of the Annual Fee or the fee of other
advisory programs offered at Edward Jones (collectively referred
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If you implement your Financial Plan through existing accounts at
Edward Jones, or open accounts at Edward Jones to implement
your Financial Plan, please review your account statements
carefully and notify us immediately if you detect an error or a
discrepancy.
Item 16: Investment Discretion
Edward Jones does not have investment discretion as part of the
Branch Office Financial Planning Services. Neither Edward Jones
nor its Financial Advisors will act upon such recommendations or
advice resulting from the Financial Plan unless requested by you
to do so. If you choose to implement your Financial Plan with
Edward Jones, you can do so in one or more brokerage or
advisory accounts. If you decide to implement your plan in one of
Edward Jones’ discretionary Advisory Programs, you will be
giving Edward Jones discretionary investment and trading
authority over such account(s). Refer to the specific Advisory
Program brochures for more detail at edwardjones.com/
advisorybrochures.
Item 17: Voting Client Securities
Edward Jones does not vote client securities as part of the
Branch Office Financial Planning Services.
Item 18: Financial Information
This section does not apply to Edward Jones.
Item 19: Requirements for State-Registered
Advisers
This section does not apply to Edward Jones.
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