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408 4th Ave, #3
Mason, OH 45040
(888) 320-6250
www.efficientadvisors.com
Form ADV Part 2A
Disclosure Brochure
December 19, 2025
This brochure provides information about the qualifications and business practices of Efficient Advisors,
LLC. If you have any questions about the contents of this brochure, please contact us at (888) 320-6250
or compliance@efficientadvisors.com. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Efficient Advisors, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Efficient Advisors, LLC is a registered investment adviser. Registration of an investment adviser does not
imply a certain level of skill or training.
Item 2 - Material Changes
Efficient Advisors has the following material changes to report, which may relate to Efficient
Advisors’ policies, practices or conflicts of interests. We have revised our Disclosure Brochure
with updates since our last annual updating amendment filed March 6, 2025:
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In July 2025, Item 14 was updated to disclose a new referral program for Advisors who
refer other Advisors to the Efficient platform.
In December 2025, the following updates were made to this Brochure:
•
o
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Item 4 was updated to reflect a new ownership structure.
Item 10 was updated to disclose new affiliates as a result of the ownership change.
If you have any questions or would like a complete copy of our revised Disclosure Brochure,
please contact us at (888) 320-6250 or compliance@efficientadvisors.com. Additional information
about Efficient Advisors is available on the SEC’s website at www.adviserinfo.sec.gov.
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Item 3 - Table of Contents
Item 2 - Material Changes .......................................................................................................... 1
Item 3 - Table of Contents .......................................................................................................... 2
Item 4 - Advisory Business ......................................................................................................... 3
Item 5 - Fees and Compensation ............................................................................................... 7
Item 6 - Performance-Based Fees and Side-By-Side Management ..........................................10
Item 7- Types of Clients ............................................................................................................10
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss .....................................10
Item 9 - Disciplinary Information ................................................................................................11
Item 10 - Other Financial Industry Activities and Affiliations ......................................................12
Item 11 - Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ...13
Item 12- Brokerage Practices ....................................................................................................13
Item 13 - Review of Accounts ....................................................................................................15
Item 14 - Client Referrals and Other Compensation ..................................................................16
Item 15 - Custody ......................................................................................................................17
Item 16 - Investment Discretion .................................................................................................18
Item 17 - Voting Client Securities ..............................................................................................18
Item 18 - Financial Information ..................................................................................................18
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Item 4 - Advisory Business
A. Firm Information
Efficient Advisors, LLC (“Efficient”) is an investment adviser registered with the Securities and
Exchange Commission since 2009. Efficient is owned by AssetMark Financial Holdings, Inc.
AssetMark Financial Holdings, Inc. is an independent U.S.-owned private company owned by
GTCR, a private equity firm based in Chicago, Illinois. This Disclosure Brochure provides
information regarding the qualifications, business practices, and the advisory services provided
by Efficient.
B. Advisory Services Offered
Turn-Key Asset Management Services
Efficient offers an asset allocation service designed to build long-term wealth while maintaining
risk tolerance and loss threshold levels based on your distinct financial needs and goals. We
offer model portfolios designed to allocate your assets among exchange-traded funds (“ETFs”),
no-load mutual funds, managed futures mutual funds, and/or variable annuity sub accounts
(referred to as “Fund” or “Funds”). Our service includes monitoring your account and rebalancing
and/or reallocating your assets on a discretionary basis in order to maintain your model allocation
selection. Other financial services firms and professionals, such as independent financial
planners, investment advisers, CPAs, and brokerage firms and their representatives refer their
clients to Efficient. We refer to these professionals in this brochure as your Advisor or RIA Firm
(or “RIA Firms” if referring to more than one).
Initially, your Advisor will assist you in understanding our Investment Management Agreement,
defining your investment goals and risk tolerance (“Investor Profile”), and selecting an allocation
model based upon your Investor Profile. Please remember that your Investor Profile is only a
guide to selecting an appropriate portfolio. Your Advisor may suggest a portfolio with a higher or
lower risk level than the Investor Profile indicates. If that happens, please make sure that you
understand his/her rationale for doing so before signing the Investment Management Agreement.
We require your Advisor to maintain an ongoing relationship with you and meet with you on a
periodic basis to discuss changes in your personal or financial situation, suitability requirements,
and any new or revised reasonable restrictions you would like to impose on your account(s).
Because your Investor Profile helps to determine your allocation strategy, you are responsible for
promptly communicating all changes in your financial circumstances and investment objectives.
We review your account(s) in the context of your stated investment objectives and your Investor
Profile dictates any adjustments we make. For this reason, prompt notification by you results in
maintaining your assets in alignment with your individual needs.
We can explore other investment options at your request, but when Efficient begins its
management of your account, in all likelihood your existing assets will be sold to fund your model
portfolio purchases. You may be able to place reasonable restrictions on the individual
investments held within your account. These restrictions must be in writing and accompany the
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Investment Management Agreement. Restrictions must be accepted by Efficient, and acceptance
is at the sole discretion of Efficient.
Allocations for Small Accounts
Efficient has developed alternatives for handling individual accounts with a current market value
of less than $20,000. We refer to these alternative allocations as “Small Account Allocations.”
Small Account Allocations mirror the standard Efficient Portfolio that you have chosen as closely
as possible given the constraints of account size and the specific portfolio selected. They may
also include fewer underlying Funds. The purpose of Small Account Allocations is to manage
smaller balances more effectively and reduce your transaction costs. Be advised that this may
also reduce your portfolio’s diversification.
Once your account’s market value exceeds the Small Account Allocation threshold (as
determined by Efficient at our sole discretion), your account may be transitioned out of the Small
Account Allocation and into the standard allocation for your selected Efficient Portfolio. Efficient
will consider transaction costs and tax impact before initiating such transition and if a transition is
initiated it may result in transaction charges by your Custodian and you may experience a taxable
gain or loss if applicable to such account. Efficient also reserves the right to transition your
portfolio into a Small Account Allocation if the market value is reduced to an amount below the
threshold listed earlier in this section. As with a transition to a standard portfolio, this transition to
a Small Account Allocation may result in transaction charges by your Custodian and you may
experience a taxable gain or loss if applicable to such Account.
Efficient reserves the right to change, alter, or terminate the Small Account Allocations at any time
at our sole discretion.
Retirement Plans
If your account is a retirement plan subject to Employee Retirement Income Security Act of 1974
(“ERISA”), you will appoint Efficient as “Investment Manager” under Section 3(38) and/or
“investment adviser” under Section 3(21) of ERISA. You will furnish copies of all documents
governing the plan that give you authority to retain Efficient and that govern Efficient’s services to
the plan. In addition, you will send to Efficient any amendments to your ERISA plan that affect
Efficient’s rights or obligations. The amendment will be binding on Efficient only when we have
sent you written notice of our agreement to the amendment. Efficient will not have any
responsibility for assets held outside of the custodial or trust account over which it has discretion.
You will be required to name Efficient as a fiduciary in the plan's ERISA fidelity bond covering the
account.
Unmanaged Assets
From time to time, you may decide to hold certain securities or other property for which Efficient
does not provide investment advisory services ("Unmanaged Assets") in your custody or
brokerage account(s). Requests to hold an Unmanaged Asset must be made in writing and
requires the approval of Efficient. Efficient will have no duty, responsibility or liability with respect
to these assets, and therefore, Efficient will not charge an investment advisory fee. However, if
you have an account that solely contains Unmanaged Assets, Efficient reserves the right to
charge an account maintenance fee of the greater of $5 per month or 0.1%.
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Sub-Advisory Services
Efficient provides other financial services firms and professionals with outsourced investment
management services as a sub-advisor. In our capacity as a sub-advisor, Efficient provides
discretionary investment management services, including asset allocation, portfolio construction,
investment management and supervision services. These sub-advisory services are generally
part of a broker-dealer’s managed account program whereby the Client will then enter into a
program and investment advisory agreement with the program sponsor and then elect Efficient
as their money manager. The Advisor will assist and advise the Client in establishing investment
objectives for the account, the selection of Efficient, and defining any restrictions on the account.
Efficient will continue to provide oversight of the Client’s selected portfolio.
In consideration for such services, the Program Sponsor will charge a program fee that includes
the investment advisory fee of the money managers, the administration of the program and
trading, clearance and settlement costs. The Program Sponsor will add Efficient‘s Investment
Advisory Fee (described below in Item 5) and will deduct the overall fee from the Client account,
generally at the start of each calendar quarter. The asset-based program fee is generally tiered
and varies depending on the size of the account.
The client’s advisor also provides copies of Efficient’s Disclosure Brochure and gathers the
account opening documentation from the client. Efficient receives notice of the account opening
documentation from the Advisor. Efficient does not typically meet with clients of the Sub-Advisory
Services and relies on the client’s Advisor to provide updates with regard to changes in client risk
tolerance, goals and suitability. Clients are instructed to channel their communication and update
their suitability information directly with their Advisor who made the portfolio selection on their
behalf. If a client wishes to place restrictions on the portfolio and / or management, those requests
should be processed through the client’s Advisor. Restrictions must be accepted by Efficient, and
acceptance is at the sole discretion of Efficient.
Financial Planning & Consulting
Efficient may provide a variety of financial planning and consulting services to your Advisor, on
your Advisor’s behalf, or to individuals and families. Services are offered in several areas of a
Client’s financial situation, depending on their goals, objectives and financial situation.
Financial planning and consulting recommendations may pose a potential conflict between the
interests of Efficient and the interests of the Client. Clients are not obligated to implement any
recommendations made by Efficient, or their Advisor. If the Client elects to act on any of the
recommendations made by Efficient, the Client is under no obligation to affect the transaction
through Efficient.
Third-Party Model Portfolio Program
Efficient provides access to third-party model portfolios made available by model providers on our
platform via our Third-Party Model Portfolio Program (“TPMP”). In this program, Your Advisor will
select one or more third-party model portfolios based on Your investment profile. Efficient’s role
in this program is to provide administrative support and trading execution based on the model
portfolio(s) You and Your Advisor select. For the services we provide, Efficient will charge a
maximum of 0.35% annually based on the value of your account(s) in this program. Specific
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information regarding fees for this program will be disclosed in the TPMP Agreement You and
Your Advisor execute with Efficient.
FICA For Advisors Cash Management Program
Efficient makes available to clients the FICA For Advisors Cash Management Program (“FICA
Program”) offered by StoneCastle Network, LLC (“StoneCastle”), an affiliate of StoneCastle Cash
Management, LLC. The FICA Program allows customers the ability to protect their money by
placing it in deposit accounts at banks, savings institutions and credit unions (collectively, “Insured
Depositories”) in a manner that maintains full insurance of the funds by the Federal Deposit
Insurance Corporation (“FDIC”) or National Credit Union Administration (“NCUA”), whichever is
applicable. Funds will be deposited within StoneCastle’s network of Insured Depositories
(“Deposit Network”). StoneCastle requires a minimum deposit of $100,000 to open a FICA
Program account. Efficient will assist clients in signing up for this program and facilitating the
transfer of funds between the client’s like-named accounts. Efficient will earn a fee of 0.1% from
StoneCastle if clients participate in this program. This arrangement presents a conflict of interest
to the extent that Efficient is incentivized to make recommendations to the FICA Program based
on the fee being paid to Efficient by StoneCastle.
D. Wrap Fee Program
Efficient participates as an investment manager in a wrap fee program called ManagedPlan,
which is offered by Fiduciary Advisors, LLC. The portfolios and services offered by Efficient
through ManagedPlan are the same as those offered to clients that come directly to Efficient.
Those clients who are introduced to Efficient through the ManagedPlan program will receive
ManagedPlan’s Disclosure Brochure that describes the program, its services and related costs.
E. Assets Under Management
Efficient’s assets under management were $2,768,397,462 as of December 31, 2024 across all
programs described above. Of this amount, $183,477,150 were managed on a non-discretionary
basis.
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Item 5 - Fees and Compensation
Turn-Key Asset Management Services
Our maximum annual management fee is a percentage of the market value of the assets held
within your account(s) under management as shown below:
Household
Assets
Efficient
Advisors
First $500,000
Next $500,000
Next $1,000,000
Next $2,000,000
Next $6,000,000
Over $10,000,000
0.50%
0.50%
0.45%
0.40%
0.35%
0.30%
Efficient aggregates accounts with the same address into Households (“Households”) and
breakpoints are applied by Household. Efficient charges a minimum annual fee of $60.00 per
investment account. If the percentage fee attributable to an account within your Household is
less than minimum fee, the minimum fee is charged and it is not shared with your Advisor. If the
percentage fee attributable to each account within your Household is higher than the minimum,
then the percentage fee is charged and shared with your Advisor according to the schedule above.
The minimum fee is not prorated for new accounts and is not shared with your Advisor. Efficient
reserves the right to waive these requirements at its sole discretion. If each account within the
Household does not maintain sufficient cash or money market balances, Efficient will liquidate
securities in the account(s) in amounts sufficient to cover the fees. You understand that such
liquidation may cause you to incur taxable capital gains and trading costs.
Efficient offers clients the ability to combine our traditional asset allocation models with alternative
asset classes. These portfolios are called Efficient Advisors Alternatives Portfolios. Due to the
unique asset allocation of these portfolios and the additional research and due diligence required
to maintain them, Efficient charges an additional 0.05% annually for these models.
Our management fee may be negotiated based on a number of factors including, but not limited
to, the amount of work involved, the assets placed under management and the attention needed
to manage the account(s). Depending on individual arrangements made, fees paid by one client
may be higher or lower than fees paid by another client under similar circumstances.
The management fee is based on the market value of your account’s assets on the last day of
the previous month, or quarter for certain legacy accounts, as valued by your account’s custodian.
We calculate the initial month’s fee based on the contributions made into each account and then
prorate the fee based on the date the initial trades are made in your Efficient Portfolio(s). In
addition, subsequent deposits made into your account will be billed on a prorated basis based on
the date they are received in your account. You will authorize your account’s custodian to pay the
management fee by debiting your account monthly, or if applicable quarterly, in advance.
You may withdraw funds from your account(s) at any time. If assets are withdrawn from your
account(s) after the beginning of a month, the fee payable will not be adjusted or prorated.
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The management fee above does not include your Advisor’s fee (the solicitor), which is
determined by your Advisor and is equal to a percentage of the market value of the assets held
within your account(s). Advisor fees may not exceed 1.4%. Certain legacy accounts may be billed
at a different rate than described above.
Retirement Plans
For retirement plans (such as 401(k) plans, 403(b) plans, 457 plans profit sharing plans and other
defined contribution retirement plans), Efficient assesses its money management fee as outlined
below. Please note that this schedule is different from the schedule outlined above because
retirement plans have a unique set of requirements including a more intricate set-up process, a
more dynamic and complex regulatory scheme imposed by ERISA and a greater potential
fiduciary burden because Efficient expressly assumes fiduciary status under ERISA Section 3(38)
and/or Section 3(21) of ERISA. Additionally, the lower overall fees are due, in part, because
retirement plan record keepers handle the majority of the day-to-day administration of the
accounts, which alleviates Efficient from this responsibility.
Plan Assets
Efficient
Advisors
First $1,000,000
Next $2,000,000
Next $2,000,000
Over $5,000,000
0.20%
0.15%
0.10%
0.05%
The fee schedule for retirement plan services clients was revised effective August 2019. Some
plans or Advisors may be grandfathered in to a different fee schedule than what is listed above.
The annual management fee above is based on the market value of your plan’s assets on the last
day of the previous calendar quarter as valued by your account’s custodian. We calculate the
initial quarter’s fee based on the market value of the plan on the date the plan goes “live” and then
prorate from that date to the end of the current quarter. In addition, subsequent deposits made
into the plan will be billed on a prorated basis based on the date they are received in your account.
You will authorize your retirement plan’s custodian to pay the management fee by debiting the
plan account quarterly, in advance.
We will aggregate your Advisor’s assets in retirement plans with the assets in institutional
accounts to determine if they meet the requirements of an Elite Advisor but due to the lower fee
schedule and complexities outlined above Efficient does not share any additional amount of the
fee from the retirement plans that they refer to us. We also maintain the right to negotiate the
fees that we charge retirement plans.
The management fee above does not include your Advisor’s fee (the solicitor), which is
determined by your Advisor and is equal to a percentage of the market value of the assets held
within your plan. Advisor fees will not exceed 1.05% for the first $1,000,000, 0.75% for the next
$2,000,000, 0.55% for the next $2,000,000, and 0.30% for the amount over $5,000,000.
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Sub-Advisory Services
Fees for sub-advisory services are offered at a maximum annual rate of up to 0.30% of assets
under management, which may be negotiated between the RIA Firms and Efficient.
In addition, these arrangements may be different from arrangements most other clients have
made with Efficient. The following are some of the specific differences to clients of these services:
• Efficient may be responsible for the calculation and billing of your account(s) for its fee
alone, but not your Advisor’s fees. Your Advisor’s fee may be governed by his/her
relationship with his brokerage firm.
• Fees are billed in accordance with Efficient’s agreement with the brokerage firm and
your Advisor, which means that billing may be quarterly in advance or in arrears
instead of monthly in advance.
• The brokerage firm may collect all management fees from your account(s) and send
Efficient its portion less an administrative and marketing fee, which is compensation
to the brokerage firm or other advisor for, but not limited to, establishing and
maintaining client accounts.
• Efficient’s sole responsibility may be in managing your Efficient Portfolio in accordance
with Efficient’s established models.
Costs
Our management fees are separate and distinct from fees, commissions, transaction charges, or
other costs charged by your brokerage firm or custodian. Fees and expenses charged by mutual
funds will generally include a management fee and other fund expenses – see the mutual fund’s
prospectus for complete details. In addition, there may be transaction charges involved with
purchasing or selling securities. You should review all fees charged by mutual funds, Efficient,
and others to understand the total amount of fees and expenses you will pay.
Some mutual funds and custodians charge a short-term redemption fee if a mutual fund is not
held for a certain period. This holding period varies by fund and can be different at each
custodian. Holding periods can be as short as 30 days or be longer than one year. Short-term
redemption fees are most common on newer accounts because clients may commence
management with Efficient only a few weeks or months prior to a change in the selected portfolio’s
asset allocation mix.
Termination of Our Services
Your Investment Management Agreement will continue in effect until terminated by you or Efficient
by written notice to the other. If termination is on a day other than the last day of a billing period,
Efficient will keep the unused portion of the prepaid management fee. Efficient will discontinue
all services and responsibilities and you will release Efficient from all responsibilities as of the
effective date of termination. You may request that your account(s) be liquidated upon termination
of the Investment Management Agreement, but this request must be in writing. Liquidating your
account(s) may result in a taxable capital gain (or loss) and may cause additional trading costs to
be incurred. Please seek independent tax advice before deciding to liquidate your account(s).
Efficient will have no responsibility for the tax consequences or trading costs resulting from the
liquidation of your account(s).
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You have the right to terminate your Investment Management Agreement without penalty within
five (5) business days after entering into it. Termination will not affect the validity, liability and
obligations taken by Efficient under your Investment Management Agreement of actions before
the termination. At termination, Efficient will have no obligation to sell or take any action with
regard to client's account(s). Your death will not terminate your Investment Management
Agreement or authority granted to Efficient until we have received written notification of your
death.
Item 6 - Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees – that is, fees based on a share of capital gains or
appreciation of the assets of a client.
We do not participate in side-by-side management. Side-by-side management refers to the
practice of managing accounts that are charged performance-based fees while at the same time
managing accounts that are not charged performance-based fees.
Item 7- Types of Clients
We provide our advisory services to individual investors, pension and profit sharing plans, trusts,
estates, charitable organizations, and businesses. While we do not require a minimum amount
of assets to open an account or maintain an account, we charge a minimum annual fee of $60.00
per investment account. See “Advisory Business” and “Fees and Compensation” above for more
information.
We also provide our services to other financial institutions such as registered investment advisors,
broker-dealers and their associated financial professionals.
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss
We make our asset allocation decisions based on economic research and the timing of these
decisions follows no regular schedule. Ultimately, Efficient Portfolios’ assets are chosen through
human direction rather than quantitative models.
Investing in securities involves risk of loss that you should be prepared to bear. Investment values
will fluctuate, are subject to market volatility, and may be worth more or less than original cost. In
addition, while we believe our methodology and investment strategy will be profitable, there is no
assurance that this will be the case.
Efficient offers a variety of structured, long-term, globally diversified portfolios that are constructed
primarily using exchange traded funds (ETFs). ETFs, when available, offer a low-cost, fee
transparent, generally passively managed or implemented, indexed approach to investing. These
portfolios have different risk and return characteristics as well as different time horizons.
Investment returns in ETFs will fluctuate and ETFs are subject to market volatility. At any point,
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they may be worth more or less than their original cost. Some of our portfolios use alternative
asset classes, such as managed futures mutual funds, within the portfolio to help mitigate the
potential downside volatility of the stock and bond markets. There is no requirement that you use
portfolios with alternative asset classes. There is always a risk that managed futures mutual funds
used in Efficient Portfolios may not perform successfully. In these cases, there will be little
diversification benefits with this alternative. You are encouraged to discuss the pros and cons of
these alternatives with your Advisor.
Typically, we require you to sell securities in order to make funds available to purchase the assets
that meet the standards of Efficient Portfolios. In these situations, there may be adverse tax
consequences to you and we recommend that you consult your tax professional to explore these
consequences prior to executing our Investment Management Agreement.
In addition, we are subject to Cybersecurity Risk which is the risk related to unauthorized access
to the systems and networks of Efficient and its service providers. The computer systems,
networks and devices used by Efficient and service providers to us employ a variety of protections
designed to prevent damage or interruption from computer viruses, network failures, computer
and telecommunication failures, infiltration by unauthorized persons and security breaches.
Despite the various protections utilized, systems, networks or devices potentially can be
breached. A client could be negatively impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks or devices;
infection from computer viruses or other malicious software code; and attacks that shut down,
disable, slow or otherwise disrupt operations, business processes or website access or
functionality. Cybersecurity breaches cause disruptions and impact business operations,
potentially resulting in financial losses to a client; impediments to trading; the inability by us and
other service providers to transact business; violations of applicable privacy and other laws;
regulatory fines, penalties, reputational damage, reimbursement or other compensation costs, or
other compliance costs; as well as the inadvertent release of confidential information. Similar
adverse consequences could result from cybersecurity breaches affecting issues of securities in
which a client invests; governmental and other regulatory authorities; exchange and other
financial market operators, banks, brokers, dealers and other financial institutions; and other
parties. In addition, substantial costs may be incurred by those entities in order to prevent any
cybersecurity breaches in the future.
Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that each Client should understand and be willing to
bear. Clients are reminded to discuss these risks with their Advisor.
Item 9 - Disciplinary Information
We are required to disclose all material facts regarding any legal or disciplinary events that would
be material to your evaluation of Efficient Advisors, LLC or the integrity of our management. No
legal or disciplinary events have been initiated against Efficient. Accordingly, we have no
information that applies to this item.
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Item 10 - Other Financial Industry Activities and Affiliations
The following companies are under common control with Efficient Advisors. For those affiliated
companies you may interact with in connection with your Efficient Adviser relationship, their industry
activities and how conflicts of interest are addressed are described in further detail below:
• Atria Investments, Inc. (d/b/a “Adhesion Wealth”)
• AssetMark, Inc.
• AssetMark Brokerage, LLC
• AssetMark Services, Inc.
• AssetMark Trust Company
• AssetMark Wealth Services, Inc.
Adhesion Wealth
Adhesion Wealth is a registered investment adviser with the U.S. Securities and Exchange Commission,
currently providing sub-advisory services to other registered investment advisers, either directly or through
a third party sponsored program.
AssetMark, Inc.
AssetMark is an investment adviser registered with the Securities and Exchange Commission (“SEC”),
a Commodity Pool Operator (“CPO”) registered with the Commodity Futures Trading Commission
(“CFTC”), and a member of the National Futures Association (“NFA”). AssetMark is the sponsor of the
AssetMark Platform (the “Platform”) through which it offers advisory services to its clients, and a
platform and advisory services to other financial advisory firms.
AssetMark Brokerage, LLC
AssetMark Brokerage, LLC (“AssetMark Brokerage”) is a broker-dealer registered with the SEC and is a
member of FINRA.
AssetMark Services, Inc.
AssetMark Services, Inc. provides recordkeeping and administrative services to retirement plans.
AssetMark Trust Company
AssetMark Trust is an Arizona chartered trust company that serves as the Custodian for certain Accounts
on the AssetMark Platform.
AssetMark Wealth Services, Inc.
AssetMark Wealth Services, Inc. provides financial planning services to Financial Advisory Firms utilizing
the AssetMark Platform.
The way that we address any conflicts created by these relationships is by disclosure of the
relationships, proper supervision, and upholding Efficient’s Code of Ethics. We review our
supervised persons’ personal trading activities quarterly and our Chief Compliance Officer
maintains regular and frequent contact with each of our supervised persons.
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Item 11 - Code of Ethics, Participation or Interest in Client Transactions &
Personal Trading
Efficient has adopted a formal Code of Ethics. This Code of Ethics includes requirements to make
sure that we meet our fiduciary responsibilities:
1. We will put your interests before our interests.
2. You have the right to specify your investment objectives, guidelines, and/or conditions
on the overall management of your account.
3. We will not make investment decisions for our personal portfolios if the decision is
based on information that is not also available to the investing public.
4. We will not participate in private placements or initial public offerings (IPO's) that may
affect your investments without disclosure to you.
5. We always make every effort to comply with all applicable federal and state regulations
governing registered investment advisers.
The full text of our Code of Ethics is available to you on request.
On occasion, we may buy or sell securities that we recommend to clients. This practice would
create a conflict of interest if the transactions were structured to trade on the market impact
caused by recommendations made to our clients. Our clients’ transactions and our own
transactions usually trade in sufficiently broad markets where these transactions will not have an
appreciable impact on the securities’ market value. Our Chief Compliance Officer reviews our
personal transactions quarterly to make sure that our personal transactions are consistent with
advice given to clients.
Item 12- Brokerage Practices
Selection of Brokerage and Custodial Services
You are free to select any brokerage firm or custodian you choose, as long as Efficient has
established a relationship with them, can establish a relationship and/or is willing to establish one.
Efficient is under no obligation or requirement to establish custodian relationships. We do so at
our sole discretion.
Efficient may recommend that you establish brokerage accounts with Charles Schwab & Co., Inc.,
Fidelity Investments, and Axos Advisor Services (collectively, “Qualified Custodians”) to maintain
custody of clients’ assets and to execute transactions in your accounts. The Qualified Custodians
provide Efficient with access to their trading and custody services, which may be generally
available to independent investment advisors on an unsolicited basis, at no charge. We are not
required to commit any specific amount of business (assets in custody or trading) to the Qualified
Custodians. Their services include brokerage, custody, research, and access to mutual funds
and other investments that may usually require a significantly higher minimum initial investment.
The Qualified Custodians generally do not charge separately for custody but are compensated
through commissions or other transaction-related fees for securities trades that are executed
through the Qualified Custodians or that settle into their accounts. There may be brokerage and
execution services available elsewhere at lower cost.
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Efficient utilizes affiliate AdvisorTrust to act as custodian for certain retirement plan accounts.
AdvisorTrust provides Efficient with access to its trading and custody services, which may be
generally available to independent investment advisors on an unsolicited basis, at no charge. We
are not required to commit any specific amount of business (assets in custody or trading) to
AdvisorTrust.
There may be brokerage and execution services available elsewhere at lower cost. However, we
believe AdvisorTrust’s transaction fees and other charges to be reasonable. In addition, we
believe that AdvisorTrust achieves favorable execution prices on its transactions. See Item 10
for additional information about our relationship with AdvisorTrust.
For Sub-Advisory Services, the broker-dealer has already selected the custodian for brokerage
and execution services. Efficient has no authority to select the custodian, even though there may
be brokerage and execution services available elsewhere at lower cost.
Sub-Advisory Services
From time to time, we enter into agreements with brokerage firms where we pay a fee to the
brokerage firm in exchange for access to its representatives. This access includes opportunities
to speak to groups of representatives, participate in conferences sponsored by the brokerage
firm, counsel with individual representatives, and provide Efficient’s marketing material to
representatives who may decide to refer clients to us. This fee is normally calculated based on a
percentage of revenue generated by client relationships resulting from these referrals or is based
on a fixed fee agreement. For some of these arrangements, when a predetermined level of assets
under management is reached, this fee may be increased.
Directed Brokerage
If you direct us to use a specific brokerage firm for brokerage or custodial services, you should be
aware that there may be brokerage and execution services available elsewhere at lower cost. If
your accounts are invested in mutual funds or variable annuities, these directed brokerage
arrangements might limit the investment options for Efficient to use in managing your account.
Often the reasons for a brokerage firm to limit these options are many, such as the brokerage firm
offers only its proprietary mutual funds or variable annuities or is paid a higher commission when
the volume of a particular product attains a certain level. In addition, in directed brokerage
arrangements, you are responsible for negotiating the brokerage firm’s commission rates and
other fees. Accordingly, you should consider whether directing brokerage to a particular firm may
result in certain costs or disadvantages to you, either because you may pay higher commissions
or obtain less favorable execution, or the designation limits the mutual fund and variable annuity
options we use to manage your account (e.g., to “load” fund families or certain variable annuity
products).
Clients subject to ERISA are required to confirm with Efficient that they have the authority to make
the direction and that there are no provisions in their plan documents which are inconsistent with
the direction to a particular brokerage firm. In addition, you must confirm that the brokerage and
other services provided by the brokerage firm are provided solely to plan, plan participants and
their beneficiaries. ERISA requires that the amounts paid for the brokerage and other services
are reasonable, that expenses paid by the brokerage firm on the plan’s behalf are expenses that
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the plan would otherwise be obligated to pay, and that the specific brokerage firm is not a party
in interest of the client or the plan as defined under applicable ERISA regulations.
Aggregated Orders
When buying or selling the same securities for several clients at approximately the same time,
Efficient may, but is not obligated to, combine or batch orders. Usually, clients benefit when we
batch orders because of several factors that may not occur if the orders are placed independently.
These benefits may include:
time savings,
better execution prices,
negotiation of more favorable transaction rates, or
a more equitable allocation of prices or other costs among clients.
•
•
•
•
When aggregating, we usually average the transaction’s price and costs, and then allocate among
clients in an equitable way. Transactions made by different brokerage firms often carry different
expenses and, as a result, it is possible to pay higher transaction costs, or greater spreads, or
receive less favorable net prices on transactions than would otherwise be the case. We do not
receive any additional compensation or remuneration of any kind because of the aggregation of
client transactions
Rollover Recommendations
When Efficient Advisors provides investment advice to you regarding your retirement plan account
or individual retirement account, Efficient Advisors is a fiduciary within the meaning of Title I of
the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way Efficient Advisors makes money creates
some conflicts with your interests, so Efficient Advisors operates under a special rule that requires
Efficient Advisors to act in your best interest and not put our interest ahead of yours.
Item 13 - Review of Accounts
Efficient reviews each account after the entry of transactions and related reports received from
the brokerage firm handling the account. Periodically a review of all accounts is conducted to
determine if rebalancing and/or reallocating is necessary. Rebalancing involves reallocating
assets to original asset targets and may also involve setting new target asset categories and/or
new investment percentages. The frequency of rebalancing will vary based on the Portfolio(s)
that you have selected. Efficient reserves the right to alter this methodology at any time and
without prior notice.
We provide you with quarterly reports relating to the holdings in your account. You will receive
confirmations of each transaction from your brokerage firm and/or custodian. Your brokerage
firm and/or custodian will send you account statements at least quarterly, and usually monthly.
We urge you to compare these statements with reports that you receive from us. If there are any
discrepancies, please contact us.
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Item 14 - Client Referrals and Other Compensation
Compensation to Others
Efficient has several arrangements where we pay unaffiliated third parties. Generally, these
arrangements are with independent financial planners, investment advisers, CPAs, and
brokerage firms and their representatives who refer clients to Efficient.
These arrangements may serve as an inducement to them to refer clients to Efficient. The general
circumstances for these arrangements are:
1. Efficient pays third parties for referring clients to Efficient Advisors. These
arrangements are called “Solicitor’s Agreements” and are permitted under federal
regulations. Your Advisor is termed a “Solicitor” under Rule 206(4)-3 of the Investment
Advisers Act of 1940. Among other things, your Advisor is required to disclose to you,
in writing, the amount Efficient pays to your Advisor. In many circumstances, your
Advisor is associated with or a representative of an investment adviser firm and/or a
brokerage firm. The referral fee earned by your Advisor is often paid to the investment
adviser firm and/or brokerage firm on behalf of your Advisor. In these cases, your
Advisor receives a portion of the total referral fee from the investment adviser firm
and/or brokerage firm, depending on his arrangement with his firm.
2. Efficient pays a fee to some brokerage firms for the privilege of speaking to their
representatives. For more information about this, see Efficient’s Sub-Advisory
Services under “Brokerage Practices” above.
3. Efficient may cover certain marketing and administrative costs, which would normally
be borne by your Advisor. These payments to your Advisor will naturally increase the
net revenue to your Advisor, and therefore gives your Advisor an incentive to refer
clients to Efficient instead of an alternative portfolio manager. Such payments do not
impact the overall fee you pay.
4. Efficient offers a referral program to Advisors who refer other Advisors to the Efficient
platform. Any such payments for the referrals paid to Advisors do not impact the
overall fee you pay.
5. If Efficient manages your Advisor’s personal, “friends and family” and/or employees’
accounts, Efficient’s employees’ and/or “friends and family” accounts, or other
associated persons’ personal and/or family accounts, we typically charge a reduced
management fee and may waive the fee completely.
Non-Cash Compensation
As discussed in Selection of Brokerage and Custodial Services under “Brokerage and Custodian
Services” above, the Qualified Custodians may provide certain benefits that allow us to manager
your account. These benefits include:
receipt of duplicate client confirmations;
•
• access to a trading desk
• ability to aggregate transactions for execution and then allocate to client accounts;
• ability to have advisory fees deducted directly from client accounts;
• access to an electronic communications network for client order entry and account
information;
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• access to mutual funds with no transaction fees and to certain institutional money
managers; and
• discounts on, marketing, technology, compliance and practice management or
services provided by third party vendors.
These benefits do not depend on the amount of brokerage transactions directed to the Qualified
Custodians and may benefit Efficient without additional benefits to our clients.
Many of these services generally may be used to service all or a substantial number of our client
accounts, including accounts not maintained at the Qualified Custodians.
While our goal is always to act in your interests, our recommendation that you maintain your
account at the Qualified Custodians could be based in part on the benefits we receive. We have
developed a review procedure to address these conflicts: Quarterly, we review quality of
execution reports to make sure that execution quality is in line with other brokerage firms.
Annually, we compare their costs and benefits to similar brokerage firms. It may be that the
advantages of a consolidated account with centralized bookkeeping and reporting, direct access
to funds with a single telephone call, and cheaper commission rates on individual stocks and
bonds than are available through other brokerage firms far outweigh some of the costs of doing
business with the Qualified Custodians.
Item 15 - Custody
All investments will be held in your name and you have the right to withdraw any individual
investment in kind as well as to vote any investment shares held in your account.
We do not intend to have custody of any of your funds or securities. This is a reason you will use
an independently qualified custodian or brokerage firm to maintain your funds and securities.
You will not authorize Efficient or your Advisor to withdraw or transfer any money, securities or
property held in your account, except for the withdrawal of our advisory fees. We do not accept
funds and securities on your behalf, nor do we issue instructions to your custodian for withdrawals
of funds or securities without a written instruction from you for each withdrawal.
Periodically, you will receive account statements from your brokerage firm or custodian. You will
also have access to reports from us on our website. We urge you to compare account statements
you receive from your brokerage firm or custodian with these reports. Please let us know if there
are any discrepancies.
For those retirement accounts that use AdvisorTrust (“AT”) as their custodian, Efficient is deemed
to have custody because Efficient and AT share common ownership. However, Efficient does
not have access to your account other than to place trades and submit our management fee for
payment from account assets.
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Item 16 - Investment Discretion
You will give Efficient the authority to use discretion in the selection and amount of securities to
be bought or sold, and commissions paid. Our investment authority may be subject to specified
investment objectives, guidelines, and/or conditions imposed by you in writing prior to inception
of the Efficient Portfolio.
Item 17 - Voting Client Securities
Efficient will not take any action or give any advice about voting of proxies solicited by the issuers
of your securities. On rare occasions and only at your specific request will we offer advice about
corporate actions and the exercise of proxy voting rights. Although Efficient has discretion over
client accounts, Efficient will not be responsible for handling client claims in class action lawsuits
involving securities owned by you.
Item 18 - Financial Information
Efficient is required to provide you with certain financial information or disclosure about its
financial condition. Efficient has no financial commitment that impairs its ability to meet
contractual and fiduciary commitments to clients nor has it been the subject of a bankruptcy
proceeding.
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