View Document Text
Elemental Capital Partners LLC
662 28th Avenue
San Francisco, CA 94121
415-320-6647
February 23, 2026
FORM ADV PART 2A
DISCLOSURE BROCHURE
This disclosure brochure provides clients with information about the qualifications and
business practices of Elemental Capital Partners LLC, a registered investment adviser
(“Elemental”). It describes the services Elemental provides as well as background information
on those individuals who provide such services on behalf of Elemental. Please contact
Elemental at 415-320-6647 if you have any questions about the contents of this disclosure
brochure.
The information in this disclosure brochure has not been approved or verified by the U.S.
Securities and Exchange Commission or any state securities authority. Registration does not
imply that Elemental or any individual providing investment advisory services on behalf of
Elemental possess a certain level of skill or training.
Information on the disciplinary history and the registration of Elemental and its associated
persons is available on the Internet at www.adviserinfo.sec.gov/IAPD/. You can search this
site by a unique identifying number, known as a CRD number. The CRD number for
Elemental is 283897.
Item 2 – Material Changes
This item discusses specific material changes to the Elemental Capital Partners LLC
(“Elemental”) disclosure brochure. Pursuant to current regulations, Elemental will ensure
that clients receive a summary of any material changes to this and subsequent disclosure
brochures within 120 days of the close of its fiscal year which occurs at the end of the
calendar year. Elemental may further provide other ongoing disclosure information about
material changes as necessary.
Elemental will also provide clients with a new disclosure brochure as necessary based on
changes or new information, at any time, without charge.
Elemental has made the following material changes to this disclosure brochure since its last
annual amendment filing on January 3, 2025:
Item 4 – Advisory Services
Elemental now provides portfolio management services outside of the Ascend Portfolio
Strategy.
Item 3 – Table of Contents
Item 4 - Advisory Business ......................................................................................................... 1
Item 5 - Fees And Compensation .............................................................................................. 3
Item 6 - Performance-Based Fees and Side-By-Side Management ..................................... 6
Item 7 - Types of Clients ............................................................................................................. 6
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss .............................. 7
Item 9 - Disciplinary History ................................................................................................... 14
Item 10 - Other Financial Industry Activities and Affiliations ........................................... 14
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ....................................................................................................................................... 15
Item 12 - Brokerage Practices ................................................................................................ 15
Item 13 - Review Of Accounts ................................................................................................ 18
Item 14 - Client Referrals And Other Compensation .......................................................... 18
Item 15 - Custody ..................................................................................................................... 19
Item 16 - Investment Discretion ............................................................................................ 19
Item 17 - Voting Client Securities .......................................................................................... 20
Item 18 - Financial Information ............................................................................................. 20
Item 19 – Additional Information .......................................................................................... 20
1
Item 4 - Advisory Business
A. The Company
Elemental Capital Partners LLC (“Elemental” or the “firm”) is a California limited liability
company that was founded in 2008. Elemental has been registered with the U.S. Securities
and Exchange Commission (“SEC”) since February 2021. Prior to that, Elemental was
registered with the State of California from January 2016 to February 2021.
The sole owner and portfolio manager of Elemental is Brian Wu.
B. Advisory Services
Elemental offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. Portfolio management services
include, but are not limited to, the following:
• Asset Allocation – Elemental will develop a strategic asset allocation that is targeted
to meet the investment objectives, time horizon, financial situation and tolerance for
risk for each client. Elemental will allocate the client's assets among various asset
classes based on the client’s risk tolerance.
• Portfolio Construction – Elemental will develop a customized portfolio for the client
based on the client’s risk profile and investment guidelines and that is intended to
meet the stated goals and objectives of the client.
•
Investment Management and Supervision – Elemental will provide investment
management and ongoing oversight of the client’s portfolio and overall account.
Investment management services will be offered on a discretionary basis only. Clients will be
required to give Elemental authority to manage the client's assets in accordance with what
Elemental deems to be in the client's best interest based on the client’s investment objectives
and guidelines. Clients will retain individual ownership of all securities in their account.
Ascend Portfolio Strategy
For clients that can bear the risk of a highly aggressive portfolio strategy, Elemental will
manage client accounts through its proprietary Ascend Portfolio Strategy although it is
within the sole and absolute discretion of Elemental’s portfolio manager to reduce a client’s
exposure to the Ascend Portfolio Strategy by maintaining a higher cash balance in the
client’s account. The Ascend Portfolio Strategy is offered on a discretionary basis only.
Elemental manages clients’ accounts in accordance with the investment objectives and
guidelines of the Ascend Portfolio Strategy.
The Ascend Portfolio Strategy is a highly aggressive growth strategy that consists of a
concentrated portfolio of investments focused primarily on the technology sector. The Ascend
Portfolio Strategy holds fewer different stocks than a typical diversified portfolio and
therefore, is much more likely to experience sudden dramatic price swings than more
diversified investment portfolios or the broader market in general. Given the narrow range of
investments held in the Ascend Portfolio Strategy at any one time, the rise or drop in price of
any given holding in the portfolio is likely to have a larger impact on portfolio performance
than it would in a more broadly diversified portfolio.
2
Due to the aggressive nature of the Ascend Portfolio Strategy, Clients will be required to
acknowledge in the investment management agreement entered between the client and
Elemental, that the Ascend Portfolio Strategy is a highly volatile approach to trading and
investing and should be viewed as complementary to a stable, highly predictable investment
approach.
To create a strong congruity of interest between Elemental and its clients, Brian Wu,
Elemental’s sole owner and portfolio manager has invested a portion of his net worth
pursuant to the Ascend Portfolio Strategy.
The Ascend Portfolio Strategy utilizes aggressive trading and investment
techniques that involve substantial risks to a client’s portfolio and is therefore not
suitable for everyone. Accordingly, clients must be able to bear the loss of the
entire amount of their investment.
C. Client Tailored Services and Client Imposed Restrictions
Elemental will work with the client to obtain information regarding the client’s financial
circumstances, investment objectives, overall financial condition, risk profile and other
information regarding the client’s financial and investment needs. Elemental reserves the
right to reject any potential client if Elemental determines, in its sole and absolute
discretion, that the Ascend Portfolio Strategy is not an appropriate investment vehicle given
the client’s financial situation or risk profile.
At least annually, Elemental will review with clients their financial circumstances,
investment objectives and risk profile. In order for Elemental to provide effective investment
management services, it is critical that clients provide accurate and complete information to
Elemental and inform Elemental anytime such information needs to be updated or that there
is a change in their financial circumstances, investment objectives and/or risk profile.
Given the nature of the Ascend Portfolio Strategy, clients are not permitted to impose
restrictions on investing in certain securities or types of securities; provided, however, that
Elemental will take into account any regulatory restrictions imposed on a client due to such
client’s position in the financial industry (i.e., an affiliation with another registered entity
such as a broker-dealer).
D. Wrap Fee Programs
Elemental does not participate in wrap fee programs (i.e., programs that offer services for
one, all-inclusive fee).
E. Assets Under Management
As of December 31, 2025, Elemental had the following assets under management:
Total Assets Under Management
Discretionary Assets
Non-Discretionary Assets
$0.00
$ 193088005.00
$ 193088005.00
3
Item 5 - Fees And Compensation
A. Advisory Fees
Fees for portfolio management services (the “Management Fee”) are paid in arrears pursuant
to the specific terms of the client’s portfolio management agreement. The Management Fee is
based on the value (market value or fair market value in the absence of market value) of the
client's portfolio at the end of the calendar quarter. The annual Management Fee will not
exceed 3.0% of assets under management. The specific Management Fee to be paid and the
terms of such payment by a particular client is set forth in that client’s investment
management agreement.
Details of the investment management fee charged is more fully described in the investment
management agreement entered into with each client. Lower fees for comparable services
may be available from other sources and Elemental urges each potential client to compare
Elemental’s fees and services to that of other investment advisory firms.
B. Payment Method
At the end of each quarter, Elemental will notify the client’s qualified custodian of the
amount of the fee due and payable to Elemental pursuant to Elemental’s fee schedule and
investment management agreement. The qualified custodian will not validate or check
Elemental’s fees, its corresponding calculation or the assets on which the fee is based unless
the client has retained their services to do so. With the client’s pre-approval, the qualified
custodian will “deduct” the investment management fee from the client’s account or, if the
client has more than one account, from the account(s) the client has designated to pay
Elemental’s investment management fees.
Each month, the client will receive a statement directly from the qualified custodian showing
all transactions, positions and credits/debits into or from the client’s account. Statements
sent after quarter end will also reflect the investment management fee paid by the client to
Elemental.
C. Additional Information
Fee Only
Elemental is compensated solely by fees paid by its clients and does not accept commissions
or compensation from any other source (i.e., mutual funds, insurance products or any other
investment product).
Legacy Clients and Services
Investment advisory clients who engaged Elemental prior to January 2026 may be provided
with different advisory services under then-existing advisory agreements together with
different fee payment arrangements than new advisory clients of Elemental.
Margin
The use of margin in an investment advisory account affects a client’s asset-based fee. If
margin is used to purchase additional securities, the total value of eligible account assets
increases, thereby increasing the client’s asset-based fee. The receipt of a higher asset-based
fee by Elemental creates a conflict of interest since Elemental is incentivized to recommend
4
the use of margin. In addition, having a margin account may incur some associated costs.
Clients will be charged margin interest by the custodian on the debit balance in their
custodial account. In addition, margin balances will be included in the calculation of client's
investment management fees which may cause a discrepancy between a client's account
statement and the amount billed by Elemental.
Other Fee Arrangements
Employees and their family members may be charged, in Elemental’s sole discretion, a lower
investment management (or no investment management fee at all). Elemental, again in its
sole discretion, may also provide its investment management services on a pro bono basis
when circumstances dictate. Notwithstanding any of the foregoing, Elemental’s investment
management fees are not negotiable.
Third-Party Expenses
In addition to the investment management fees paid to Elemental, clients may also incur
certain charges imposed by other third-parties, such as broker-dealer, custodians, trust
companies, banks and other financial institutions. These additional charges may include
securities brokerage commissions, transaction fees, custodial fees, margin costs, charges
imposed directly by a mutual fund or ETF in a client's account, deferred sales charges, odd-
lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and
taxes on brokerage accounts and securities transactions.
Professional Fees
Elemental’s investment management fee does not include the services of any co-fiduciaries,
accountants, or attorneys. Accordingly, the fees of any additional professionals engaged by a
client will be billed directly by such professional(s).
D. Termination and Refunds
A client has the right to terminate their investment advisory relationship with Elemental
without penalty within five (5) business days after entering into an investment management
agreement with Elemental. In addition, either party has the right to cancel an investment
management agreement for any reason upon thirty (30) days prior written notice to the other
party. If an account is terminated during a calendar quarter, fees will be adjusted pro rata
based upon the number of days in the calendar quarter that the investment management
agreement was effective. Because fees are charged in arrears, the client will not be due a
refund.
E. Additional Compensation
Elemental is compensated solely by fees paid by its clients, does not accept commissions or
compensation from any other source (i.e., mutual funds, insurance products or any other
investment product) and does not charge a mark-up on clients’ securities transactions.
F. IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw
the assets from your employer's retirement plan and roll the assets over to an individual
retirement account ("IRA") that we will manage on your behalf. If you elect to roll the assets
to an IRA that is subject to our management, we will charge you an asset based fee as set
5
forth in the agreement you executed with our firm. This practice presents a conflict of
interest because persons providing investment advice on our behalf have an incentive to
recommend a rollover to you for the purpose of generating fee based compensation rather
than solely based on your needs. You are under no obligation, contractually or otherwise, to
complete the rollover. Moreover, if you do complete the rollover, you are under no obligation
to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and to
the extent the following options are available, you should consider the costs and benefits of
each.
An employee will typically have four options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we
encourage you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are
a few points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan
address your needs or whether you might want to consider other types of
investments.
a) Employer retirement plans generally have a more limited investment menu
than IRAs.
b) Employer retirement plans may have unique investment options not available
to the public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a) If you are interested in investing only in mutual funds, you should understand
the cost structure of the share classes available in your employer's retirement
plan and how the costs of those share classes compare with those available in
an IRA.
b) You should understand the various products and services you might take
advantage of at an IRA provider and the potential costs of those products and
services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially
delay your required minimum distribution beyond age 70.5.
6
6. Your 401k may offer more liability protection than a rollover IRA; each state may
vary. Generally, federal law protects assets in qualified plans from creditors. Since
2005, IRA assets have been generally protected from creditors in bankruptcies.
However, there can be some exceptions to the general rules so you should consult
with an attorney if you are concerned about protecting your retirement plan assets
from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary
income tax and may also be subject to a 10% early distribution penalty unless they
qualify for an exception such as disability, higher education expenses or the purchase
of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a
lower capital gains tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the
plan name.
It is important that you understand the differences between these types of accounts and to
decide whether a rollover is best for you.
Item 6 - Performance-Based Fees and Side-By-Side Management
Elemental does not accept performance-based fees or engage in side-by-side management.
Elemental’s fees are calculated as described above in Item 5 - Fees and Compensation - and
are not charged on the basis of a share of the capital gains upon, or capital appreciation of,
the funds in a client’s account.
Item 7 - Types of Clients
A. Clients
Elemental provides investment advisory services primarily to individuals, including high net
worth individuals, and institutional clients.
B. Engaging the Services of Elemental
All clients wishing to engage Elemental for advisory services must enter into an investment
management agreement with Elemental and complete any other document or questionnaire
provided by the firm. In addition, clients must also sign a separate document acknowledging
that they understand both the risks associated with investing in the Ascend Portfolio
Strategy and that Elemental’s investment management fee is higher than what a typical
investment adviser may charge. The investment management agreement describes the
services and responsibilities of Elemental to the client. It also outlines Elemental’s
investment management fee in detail. Clients must complete certain broker-dealer/custodial
documentation. Upon completion of these documents, Elemental will be considered engaged
by the client.
7
Clients are responsible for ensuring that Elemental is informed in a timely manner of
changes in investment objectives and risk tolerance.
C. Conditions for Managing Accounts
Elemental requires that new clients have a minimum account size of $250,000 for investment
management services. Elemental may, in its sole discretion, accept clients with smaller
portfolios based upon certain criteria including anticipated future earning capacity,
anticipated future additional assets, dollar amount of assets to be managed, related
accounts, account composition, pre-existing relationship, account retention, and pro bono
activities. Elemental will only accept clients with less than the minimum portfolio size if, in
the sole opinion of the firm’s portfolio manager, the smaller account size will not cause a
substantial increase of investment risk beyond the client’s identified risk tolerance.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
Elemental’s security analysis methods may include, fundamental analysis, technical
analysis, cyclical analysis, charting, qualitative analysis, and the use of technical trading
models.
Fundamental Analysis
Fundamental analysis is a method of evaluating securities by attempting to measure the
intrinsic value of a stock. Fundamental analysts study the overall economy and industry
conditions, the financial condition of a company, details regarding the company’s product
line, and the experience and expertise of the company’s management. The resulting data is
used to measure the true value of the company’s stock compared to the current market value.
Investment Strategies
Ascend Portfolio Strategy
The Ascend Portfolio Strategy focuses on companies that have outsized earnings potential
that is not appreciated or understood by the general consensus. The Ascend Portfolio
Strategy frequently invests in emerging product cycles, management turnarounds, and
shifting competitive dynamics within specific industries. All investment ideas are subjected
to rigorous risk-reward and valuation analysis to determine whether the investment should
be made and to determine position size.
Elemental may use all or some of the following strategies to implement the Ascend Portfolio
Strategy:
Long-Term Purchases
Securities are purchased with the expectation that the value of those securities will grow
over a relatively long period of time, generally greater than one year.
8
Short-Term Purchases
Securities are purchased with the expectation that they will be sold within a relatively short
period of time, generally less than one year, to take advantage of the securities’ short-term
price fluctuations.
Trading
Securities are purchased with the expectation that they will be sold within a very short
period of time, generally less than 30 days, in an effort to capture significant market gains
and avoid significant market losses during a volatile market.
Short Sales
A securities transaction in which an investor sells borrowed securities in anticipation of a
price decline. The investor is then required to return an equal number of shares at some
point in the future. A short seller will profit if the stock goes down in price. Elemental
engages in short sales as a way to generate absolute return as well as hedge long positions.
Margin Transactions
Elemental may employee the use of margin as part of its Ascend Portfolio Strategy in order
to provide the portfolio manager with the flexibility to short stocks. It is not Elemental’s
intent to employ leverage to increase a client’s exposure to the market; provided, however,
that margin balances can occur from time to time (although typically a temporary situation).
A margin balance may occur when there is position turnover in the portfolio where buying
and selling is occurring in an account over the course of several days or if withdrawals are
made and there's a strategic reason for waiting to sell positions to create the cash such as an
upcoming planned portfolio rebalance or deferring tax liabilities at year-end. Only the
accounts of non-retirement clients may employ the use of margin. Each client must sign a
separate margin agreement with the client’s broker-dealer/custodian before margin is
extended to that client account.
Option Writing
An option is the right, but not the obligation, to buy or sell a particular security at a specified
price before the expiration date of the option. An investment strategy utilizing option writing
involves selling (writing) an option. When an investor sells (writes) an option, he or she must
deliver to the buyer a specified number of shares if the buyer exercises the option. The seller
receives from the buyer a premium (the market price of the option at a particular time) in
exchange for writing the option.
Sources of Information
In conducting its security analysis, Elemental may obtain and utilize information and data
from a wide variety of public sources. Elemental will not independently verify or guarantee
such information and data. The main sources of information used by Elemental include
rigorous financial modeling, meetings with corporate executives, Morningstar reports,
financial newspapers and magazines, annual reports, prospectuses, and filings with the
Securities and Exchange Commission.
9
Investing Involves Risk
Investing in securities involves risk of loss that each client should be prepared to bear. The
value of a client’s investment may be affected by one or more of the following risks, any of
which could cause a client’s portfolio return, the price of the portfolio’s shares or the
portfolio’s yield to fluctuate:
• Market Risk. The value of portfolio assets will fluctuate as the stock or bond market
investments may decline, sometimes rapidly and
fluctuates. The value of
unpredictably, simply because of economic changes or other events that affect large
portions of the market.
•
Interest Rate Risk. Changes in interest rates will affect the value of a portfolio’s
investments in fixed-income securities. When interest rates rise, the value of
investments in fixed-income securities tend to fall and this decrease in value may not
be offset by higher income from new investments. Interest rate risk is generally
greater for fixed-income securities with longer maturities or durations.
• Credit Risk. An issuer or guarantor of a fixed-income security, or the counterparty to
a derivatives or other contract, may be unable or unwilling to make timely payments
of interest or principal, or to otherwise honor its obligations. The issuer or guarantor
may default causing a loss of the full principal amount of a security. The degree of
risk for a particular security may be reflected in its credit rating. There is the
possibility that the credit rating of a fixed-income security may be downgraded after
purchase, which may adversely affect the value of the security. Investments in fixed-
income securities with lower ratings tend to have a higher probability that an issuer
will default or fail to meet its payment obligations.
• Allocation Risk. The allocation of investments among different asset classes may
have a significant effect on portfolio value when one of these asset classes is
performing more poorly than the others. As investments will be periodically
reallocated, there will be transaction costs which may be, over time, significant. In
addition, there is a risk that certain asset allocation decisions may not achieve the
desired results and, as a result, a client’s portfolio may incur significant losses.
• Foreign (Non-U.S.) Risk. A portfolio’s investments in securities of non-U.S. issuers
may involve more risk than those of U.S. issuers. These securities may fluctuate
more widely in price and may be less liquid due to adverse market, economic,
political, regulatory or other factors.
• Emerging Markets Risk. Securities of companies in emerging markets may be more
volatile than those of companies in developed markets. By definition, markets,
economies and government institutions are generally less developed in emerging
market countries. Investment in securities of companies in emerging markets may
entail special risks relating to the potential for social instability and the risks of
expropriation, nationalization or confiscation. Investors may also face the imposition
of restrictions on foreign investment or the repatriation of capital and a lack of
hedging instruments.
• Currency Risk. Fluctuations in currency exchange rates may negatively affect the
value of a portfolio’s investments or reduce its returns.
• Derivatives Risk. Certain strategies involve the use of derivatives to create market
exposure. Derivatives may be illiquid, difficult to price and leveraged so that small
changes may produce disproportionate losses for a client’s portfolio and may be
subject to counterparty risk to a greater degree than more traditional investments.
Because of their complex nature, some derivatives may not perform as intended. As a
10
result, a portfolio may not realize the anticipated benefits from a derivative it holds
or it may realize losses. Derivative transactions may create investment leverage,
which may increase a portfolio’s volatility and may require the portfolio to liquidate
portfolio securities when it may not be advantageous to do so.
• Capitalization Risk. Investments in small- and mid-capitalization companies may be
more volatile than investments in large-capitalization companies. Investments in
small-capitalization companies may have additional risks because these companies
have limited product lines, markets or financial resources.
• Liquidity Risk. Liquidity risk exists when particular investments are difficult to
purchase or sell, possibly preventing an investment manager from selling out of such
illiquid securities at an advantageous price. Derivatives and securities involving
substantial market and credit risk also tend to involve greater liquidity risk.
•
Issuer Specific Risk. The value of an equity security or debt obligation may decline in
response to developments affecting the specific issuer of the security or obligation,
even if the overall industry or economy is unaffected. These developments may
comprise a variety of factors, including, but not limited to, management issues or
other corporate disruption, political factors adversely affecting governmental issuers,
a decline in revenues or profitability, an increase in costs, or an adverse effect on the
issuer’s competitive position.
• Concentrated Portfolios Risk. Certain investment strategies focus on particular asset
classes, countries, regions, industries, sectors or types of investments. Concentrated
portfolios are an aggressive and highly volatile approach to trading and investing.
Concentrated portfolios hold fewer different stocks than a diversified portfolio and
are much more likely to experience sudden dramatic prices swings. In addition, the
rise or drop in price of any given holding is likely to have a larger impact on portfolio
performance than a more broadly diversified portfolio.
• Legal or Legislative Risk. Legislative changes or court rulings may impact the value
of investments or the securities’ claim on the issuer’s assets and finances.
•
Infrastructure Risks. Infrastructure-related investments are subject to a number of
unique risks. These investments may be concentrated into a small number of
projects, resulting in a high degree of risk with respect to each project. Further, these
investments are often subject to foreign and emerging market risks.
• Socially Responsible Investing. Investments may focus on “low carbon” or other areas
of socially responsible investing. This investment category represents a relatively
new area of investment with a relatively limited performance track record. Due to
the consideration of non-monetary factors in investment decisions, these investments
may experience a lower rate of return. There may be a relatively limited number of
investments to consider in this investment category, and available investments may
be subject to increased competition.
• Large Investment Risks. Clients may collectively account for a large portion of the
assets in certain investments. A decision by many investors to buy or sell some or all
of a particular investment where clients hold a significant portion of that investment
may negatively impact the value of that the investment.
• Cybersecurity Risk. The information and technology systems of Elemental and its
affiliates, as well as of key service providers, including third-party vendors, central
agents, exchanges, clearing houses, and other financial institutions (including the
custodian), are vulnerable to risks associated with a breach in cybersecurity.
Cybersecurity is a generic term used to describe the technology, processes and
practices designed to protect networks, systems, computers, programs and data from
11
cyber-attacks and hacking by other computer users, and to avoid the resulting
damage and disruption of hardware and software systems, loss or corruption of data,
and/or misappropriation of confidential information. In general, cyber-attacks are
deliberate, but unintentional events may have similar effects. Cyber-attacks may
cause losses to clients by interfering with the processing of transactions, affecting the
ability to calculate net asset value or impeding or sabotaging trading. Clients may
also incur substantial costs as the result of a cybersecurity breach, including those
associated with forensic analysis of the origin and scope of the breach, increased and
upgraded cybersecurity, identity theft, unauthorized use of proprietary information,
litigation, and the dissemination of confidential and proprietary information. Any
such breach could expose Elemental to civil liability as well as regulatory inquiry
and/or action. In addition, clients could be exposed to additional losses as a result of
unauthorized use of their personal information. While Elemental has established
business continuity plans, incident responses plans and systems designed to prevent
cyber-attacks, there are inherent limitations in such plans and systems, including
the possibility that certain risks have not been identified. Similar types of
cybersecurity risks also are present for issuers of securities in which Elemental
invests, which could result in material adverse consequences for such issuers, and
may cause a client’s investment in such securities to lose value.
B. Risks Associated with Investment Strategies and Methods of Analysis
Risks Associated with Investment Strategies
Ascend Portfolio Strategy
Because the Ascend Portfolio Strategy holds fewer different stocks than a typical diversified
portfolio, it is much more likely to experience sudden dramatic price swings than more
diversified investment portfolios or the broader market in general. Given the narrow range of
investments held in the Ascend Portfolio Strategy at any one time, the rise or drop in price of
any given holding in the portfolio is likely to have a larger impact on portfolio performance,
than it would in a more broadly diversified portfolio.
Long-Term Purchases
Using a long-term purchase strategy generally assumes the financial markets will go up in
the long-term which may not be the case. There is also the risk that the segment of the
market that you are invested in or your particular investments will decrease in value even if
the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost (e.g., “locking-up” assets that may be better utilized in the short-term in
other investments).
Short-Term Purchases
Using a short-term purchase strategy generally assumes that the performance of the
financial markets can be accurately predicted over the short-term. The risk associated with a
short-term purchase strategy is that there are many factors that may affect market
performance in the short-term including interest rate fluctuations, cyclical earnings, etc.
Such factors may have a smaller impact over the longer-term. In addition, short-term trading
may incur a disproportionately higher amount of transaction costs compared to long-term
trading.
12
Trading
Strategies involving frequent trading of securities can affect investment performance
through increased brokerage and other transaction costs and taxes.
Short Sales
Short selling is very risky. The primary risk associated with selling a security that was
borrowed in anticipation of a price decline is that if the price of those borrowed shares
increases, the potential losses are unlimited.
Margin Transactions
When buying stocks on margin, you are employing leverage as an investing strategy.
Leverage allows an investor to extend their financial reach by investing using borrowed
funds while limiting the amount of their own cash they expend. This can involve a high
degree of risk, including, but not limited to:
• Losing more money than you have invested;
• Paying interest on your loan;
• Being required to deposit additional cash or securities in your account on short notice
to cover market losses;
• Being forced to sell some or all of your securities when falling stock prices reduce the
value of your securities; and/or
• Having your brokerage firm sell some or all of your securities without consulting you
to pay off the loan it made to you.
Option Writing
There are numerous risks associated with transactions in options on securities or securities
indexes and therefore, are not suitable for everyone. Option trading can be speculative in
nature and carry substantial risk of loss of principal. A decision as to whether, when and how
to use options involves the exercise of skill and judgment, and even a well-conceived
transaction may be unsuccessful to some degree because of market behavior or unexpected
events. For example, as the writer of covered call options, the client forgoes, during the
option’s life, the opportunity to profit from increases in the market value of the underlying
security or the index above the sum of the option premium received and the exercise price of
the call, but has retained the risk of loss, minus the option premium received, should the
price of the underlying security decline. In the case of index options, the client incurs basis
risk between the performance of the underlying portfolio and the performance of the
underlying index (e.g., the underlying portfolio may decline in value while the underlying
index may increase in value, resulting in a loss on the call option while the underlying
portfolio declines as well).
Risk Associated with Methods of Analysis
The analysis of securities requires subjective assessments and decision-making by
experienced investment professionals, however, there is always the risk of an error in
judgment.
13
Elemental’s securities analysis methods rely on the assumption that the companies whose
securities the firm purchases and sells, the rating agencies that review these securities, and
other publicly available sources of information about these securities, are providing accurate
and unbiased data. While Elemental is alert to indications that data may be incorrect, there
is always the risk that the firm’s analysis may be compromised by inaccurate or misleading
information.
Fundamental Analysis
Fundamental analysis, when used in isolation, has a number of risks:
•
Information obtained may be incorrect and the analysis may not provide an accurate
estimate of earnings, which may be the basis for a stock’s value. If securities prices
adjust rapidly to new information, utilizing fundamental analysis may not result in
favorable performance.
• The data used may be out of date.
•
It ignores the influence of random events such as oil spills, product defects being
exposed, acts of God and so on.
•
It assumes that there is no monopolistic power over markets.
• The market may fail to reach expectations of perceived value.
C. Risks Associated with Specific Securities Utilized
Common Stocks
The major risks associated with investing in common stocks relate to the issuer’s
capitalization, quality of the issuer’s management, quality and cost of the issuer’s services,
the issuer’s ability to manage costs, efficiencies in the manufacturing or service delivery
process, management of litigation risk and the issuer’s ability to create shareholder value
(i.e., increase the value of the company’s stock price).
Preferred Stocks
Preferred stock dividends are generally fixed in advance. Unlike requirements to pay interest
on certain types of debt securities, the company that issues preferred stock may not be
required to pay a dividend and may stop paying the dividend at any time. Preferred stock
may also be subject to mandatory redemption provisions, and an issuer may repurchase
these securities at prices that are below the price at which they were purchased by the
investor. Under these circumstances, a client account holding such preferred securities could
lose money.
Convertible Stocks
The value of a convertible security is a function of its “investment value” (determined by its
yield in comparison with the yields of other securities of comparable maturity and quality
that do not have a conversion privilege) and its “conversion value.” The investment value of
a convertible security is influenced by changes in interest rates, the credit standing of the
issuer and other factors. The conversion value of a convertible security is determined by the
market price of the underlying common stock. A convertible security generally will sell at a
premium over its conversion value by the extent to which investors place value on the right
to acquire the underlying common stock while holding a fixed-income security. A convertible
14
security will generally be subject to redemption at the option of the issuer at a price
established in the convertible security’s governing instrument. If a convertible is called for
redemption, a client will be required to permit the issuer to redeem the security, convert it
into the underlying common stock or sell it to a third party. Any of these actions could have
an adverse effect on a client’s ability to achieve their investment objective.
Warrants and Rights
Warrants are securities, typically issued with preferred stocks or bonds, that give the holder
the right to purchase a given number of shares of common stock as a specified price and time.
The price of a warrant usually represents a premium over the applicable market value of the
common stock at the time of the warrant’s issuance. Warrants have no voting rights with
respect to the common stock, receive no dividends and have no rights with respect to the
assets of the issuer. Investments in warrants and rights involve certain risks, including the
possible lack of a liquid market for the resale of the warrants and rights, potential price
fluctuations due to adverse market conditions or other factors and failure of the price of the
common stock to risk. If the warrant is not exercised within the specified time period, it
becomes worthless.
Note that there may be other circumstances not described here that could
adversely affect a client’s investment and prevent their portfolio from reaching its
objective.
Item 9 - Disciplinary History
Neither Elemental nor its management personnel have any reportable disciplinary history.
Item 10 - Other Financial Industry Activities and Affiliations
A. Broker-Dealer Registration and Registered Representatives
Elemental is not registered, nor does it have an application pending to register, as a broker-
dealer. No management person is registered, nor does any management person have an
application pending to register, as a registered representative of a broker-dealer.
B. Futures and Commodity Registration
Elemental is not registered, nor does it have an application pending to register, as a futures
commission merchant, commodity pool operator or a commodity trading advisor. No
management person is registered, nor does any management person have an application
pending to register, as an associated person of a futures commission merchant, commodity
pool operator or a commodity trading advisor.
C. Financial Industry Affiliations
Elemental does not have any financial industry affiliations to disclose.
D. Selection of Other Advisers
Elemental does not use the services of third party money managers to manage client
accounts.
15
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
A. Code of Ethics
Elemental has adopted a Code of Ethics to prevent violations of the securities laws. The Code
of Ethics is predicated on the principle that Elemental and its personnel owe a fiduciary duty
to clients. Accordingly, Elemental expects all firm personnel to act with honesty, integrity
and professionalism and to adhere to federal securities laws. All firm personnel are required
to adhere to the Code of Ethics. At all times, Elemental and its personnel must (i) place client
interests ahead of the firm’s; (ii) engage in personal investing that is in full compliance with
the firm’s Code of Ethics; and (iii) avoid taking advantage of their position.
Clients and prospective clients may request a copy of Elemental’s Code of Ethics by
contacting Elemental at 415-320-6647 or brian@elementalcap.com.
B. Recommendations Involving Material Financial Interests
Elemental does not recommend to clients securities in which the firm or any related person
has a material financial interest.
C. Conflicts of Interest
In order to create a strong congruity of interest between Elemental and its clients, Brian Wu,
Elemental’s sole owner and portfolio manager has invested a significant portion of his net
worth using the Ascend Portfolio Strategy. This may provide an opportunity for Mr. Wu to
buy or sell the same securities before or after investing in the same securities for client
accounts resulting in Mr. Wu profiting off the timing of such transactions. Accordingly, these
transactions may create an unavoidable conflict of interest. While the conflict may not
necessarily be able to be mitigated, Mr. Wu is cognizant of his fiduciary duty to Elemental’s
clients and will adhere to the ethical dictates of Elemental’s Code of Ethics.
D. Additional Information
At times, Mr. Wu may purchase securities that he deems appropriate only for his own
account. Based on the experience Mr. Wu gains while holding the securities and on further
research and due diligence, Mr. Wu may at a later time purchase such securities for client
accounts at prices which might be higher or lower than those originally paid.
Item 12 - Brokerage Practices
A. Brokerage Selection
Elemental will recommend that clients establish a clearing/custodial relationship with
Charles Schwab & Co., Inc. for trade execution and clearing and to provide custodial
services. Charles Schwab & Co., Inc. is a member of FINRA and SIPC.
16
Best Execution
Best execution has been defined as the “execution of securities transactions for clients in
such a manner that the client’s total cost or proceeds in each transaction is the most
favorable under the circumstances.” The best execution responsibility applies to the
circumstances of each particular transaction and an investment adviser must consider the
full range and quality of a broker-dealer’s services, including, among other things, execution
capability, commission rates, the value of any research, financial responsibility and
responsiveness.
In seeking best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into consideration
the full range of a broker-dealer’s services, including among others, the value of research
provided, execution capability, commission rates, and responsiveness. Consistent with the
foregoing, while Elemental will seek competitive rates, it may not necessarily obtain the
lowest possible commission rates for client transactions.
Broker Analysis
Elemental evaluates a wide range of criteria in seeking the most favorable price and market
for the execution of transactions. These include the broker-dealer’s trading costs, efficiency of
execution and error resolution, financial strength and stability, capability, positioning and
distribution capabilities, information in regard to the availability of securities, trading
patterns, statistical or factual information, opinion pertaining to trading and prior
performance in serving Elemental.
Brian Wu, Elemental’s portfolio manager, is responsible for continuously monitoring and
evaluation the performance and execution capabilities of brokers that transact orders for
client accounts to ensure consistent quality executions. In addition, Elemental periodically
reviews its transaction costs in light of current market circumstances and other relevant
information.
Research/Soft Dollar Benefits
Elemental has no formal soft dollar arrangements and does not use soft dollars to acquire
any research services. However, as a user of Charles Schwab & Co., Inc.’s (“Schwab”) Schwab
Advisor Services, Elemental receives other products and services that benefit Elemental, but
may not benefit its clients’ accounts. Some of these other products and services assist the
firm in managing and administering clients’ accounts, including:
• Receipt of duplicate client confirmations and bundled duplicate statements;
• Access to a trading desk serving institutional participants exclusively;
• Access to block trading which provides the ability to aggregate securities transactions
and then allocate the appropriate shares to client accounts;
• Ability to have investment advisory fees deducted directly from client account;
• Receipt of compliance publications; and
• Access to mutual funds which generally require significantly higher minimum initial
investments or are generally available only to institutional investors.
Schwab also makes available to Elemental other services intended to help Elemental manage
and further develop its business enterprise. These services may include consulting,
17
publications and conferences on practice management, information technology, business
succession, regulatory compliance and marketing. In addition, Schwab may make available,
arrange and/or pay for these types of services rendered to Elemental by independent third
parties.
Additional benefits received because of Elemental’s use of Schwab Advisor Services may
depend upon the amount of amount of assets custodied by Schwab. While as a fiduciary
Elemental endeavors to act in its clients’ best interests, Elemental’s recommendation that
clients maintain their assets in accounts at Schwab may be based in part on the benefit to
Elemental of the availability of some of the foregoing products and services and not solely on
the nature, cost or quality of custody and brokerage provided by Schwab which may create a
conflict of interest.
Directed Brokerage
Company Directed Brokerage
Elemental does not have the discretionary authority to determine the broker-dealer to be
used. As stated above, clients will have Schwab recommended to them. While there is no
direct linkage between the investment advice given and usage of Schwab Advisor Services,
economic benefits are received which would not be received if Elemental did not give
investment advice to clients (please see additional disclosures in the “Research/Soft Dollars
Benefits” section directly above). Elemental does not participate in any transaction fees or
commissions paid to the broker dealer or custodian and does not receive any fees or
commissions for the opening or maintenance of client accounts at recommended brokers.
Not all investment advisers require their clients to direct brokerage. Elemental is required
to disclose that by directing brokerage, Elemental may not be able to achieve most favorable
execution of client transactions and this practice may cost clients more money.
Client Directed Brokerage
Elemental does not permit clients to direct brokerage.
B. Trade Aggregation and Allocation
Trade Aggregation
Elemental may determine that the purchase or sale of a particular security is appropriate for
more than one client account and may aggregate client trades into one order (e.g. a “block
trade”) for execution purposes. Block trading allows Elemental to execute transactions in a
more timely, equitable and efficient manner and seeks to provide, when feasible, based on
similar time frames of information required to make a trade decision, the same execution
prices for clients at the same custodian and executing broker. Block trading can also avoid
the adverse effect on a security’s price when simultaneous and competing orders are placed.
Elemental will aggregate orders only when such aggregation is consistent with Elemental’s
duty to seek best execution and is consistent with the investment objective of each client. No
client account will be unfairly favored over any other account.
Trade Allocation
Each client that participates in an aggregated order will participate based on the average
execution price in that particular security. All transaction costs will be allocated pro rata
18
based on each client’s participation in the transaction. All securities purchased or sold, will
be allocated pro rata based on the assets of each account. In the event of a partial fill of an
aggregated order, accounts will receive a pro rata allocation, provided; however, that the
portfolio manager shall have the discretion to make adjustments to this pro rata allocation to
avoid certain adverse trading results such as having odd amounts of shares held in any client
account or to avoid excessive ticket charges in smaller client accounts.
C. Trade Errors
Trade errors are promptly reported to the custodian and will be rectified by the custodian
with no adverse financial effect on the client.
Item 13 - Review Of Accounts
A. Periodic Reviews
Account reviews are performed quarterly by Brian Wu, Elemental’s portfolio manager.
Account reviews are performed more frequently when market conditions dictate.
B. Other Reviews
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws,
new investment information and changes in a client's own situation. Reviews may also be
triggered by material market, economic or political events, cash inflow or outflow to/from the
portfolio or by changes in client's financial situations (such as retirement, termination of
employment, or inheritance).
C. Regular Reports
Clients will receive statements from their custodian at least quarterly. Additionally, monthly
custodial statements will be generated as a result of investment activity in the client’s
account. Confirmation statements will be issued for all trading activity. Monthly and/or
quarterly custodial statements will include portfolio holdings, dates and amounts of
transactions, cost basis and current and prior statement value.
Item 14 - Client Referrals And Other Compensation
A. Economic Benefits
As detailed in Item 12 above, Elemental recommends Charles Schwab & Co., Inc. (“Schwab”)
to clients for custody and brokerage services. While there is no direct link between
Elemental’s participation in the program and the investment advice given to clients,
Elemental does receive economic benefits through its participation in the program that are
typically not available to Schwab retail investors. These benefits include the following
products and services (provided without cost or at a discount): receipt of duplicate client
statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving Elemental; access to block trading (which provides the
ability to aggregate securities transactions for execution and then allocate the appropriate
shares to client accounts); the ability to have advisory fees deducted directly from client
accounts; access to an electronic communications network for client order entry and account
information; access to mutual funds with no transaction fees and to certain institutional
19
money managers; and discounts on compliance, marketing, research, technology, and
practice management products or services provided to us by third party vendors.
Schwab may also have paid-for business consulting and professional services received by
Elemental’s related persons. Some of the products and services made available by Schwab
through Schwab advisor Services may benefit Elemental, but may not benefit Elemental’s
client accounts. These products or services may assist Elemental in managing and
administering client accounts. Other services made available by Schwab are intended to help
us manage and further develop Elemental’s business enterprise. The benefits received by
Elemental or its personnel through participation in the program do not depend on the
amount of brokerage transactions directed to Schwab. As part of Elemental’s fiduciary duties
to its clients, Elemental endeavors at all times to put the interests of its clients first. Clients
should be aware, however, that the receipt of economic benefits by Elemental or its related
persons in and of itself creates a potential conflict of interest and may indirectly influence
Elemental’s choice of Schwab for custody and brokerage services.
B. Client Referrals
Elemental, as a matter policy and practice, currently does not compensate solicitors for the
referral of advisory clients to the firm and therefore, does not engage in any solicitor
arrangements. If Elemental chooses to initiate a relationship of this nature, any such
arrangements will comply with all applicable laws and rules, along with any applicable
registration and licensing requirements.
Item 15 - Custody
Custody of client assets will be maintained with the independent custodian selected by the
client. Elemental will not have physical custody of any assets in the client’s account except as
permitted for direct deduction of advisory fees. Clients will be solely responsible for paying
all fees or charges of the custodian. Clients will authorize Elemental to give the custodian
instructions for the purchase, sale, conversion, redemption, exchange or retention of any
security, cash or cash equivalent or other investment for the client’s account.
Clients will receive directly from the custodian at least quarterly a statement showing all
transactions occurring in the client’s account during the period covered by the account
statement, and the funds, securities and other property in the client’s account at the end of
the period. The account statement will also indicate the amount of advisory fees deducted
from the client’s account(s) for each billing period.
Clients are urged to carefully review statements received from the custodian to ensure the
accurate reporting of such information.
Item 16 - Investment Discretion
Elemental provides discretionary investment management services to clients. Elemental is
provided with written authority (e.g., the limited power of attorney contained in Elemental’s
investment management agreement) to determine the following: (1) the type of securities to
be bought and sold; (2) the dollar amounts of the securities to be bought and sold; and (3)
whether a client’s transaction should be combined with those of other clients as a “block”
trade.
20
Item 17 - Voting Client Securities
Proxy Voting
Elemental does not vote proxies on behalf of its clients. Therefore, although Elemental may
provide discretionary investment advisory services relative to client investment assets, it is
the client that maintains exclusive responsibility for: (i) directing the manner in which
proxies solicited by issuers of securities beneficially owned by the client shall be voted and
(ii) making all elections relative to any mergers, acquisitions, tender offers, bankruptcy
proceeding or other type events pertaining to the client’s investment assets. Elemental
and/or the client shall correspondingly instruct each custodian of the assets to forward to the
client copies of all proxies and shareholder communications relating to the client’s
investment assets. Notwithstanding the foregoing, Elemental’s portfolio manager will remain
available to discuss proxy voting options with clients.
Legal Proceedings
Although Elemental may have discretion over client accounts, Elemental will not be
responsible for handling client claims in class action lawsuits or similar settlements
involving securities owned by the client. Clients will receive the paperwork for such claims
directly from their account custodians. Each client should verify with their custodian or other
account administrator whether such claims are being made on the client’s behalf by the
custodian or if the client is expected to file such claims directly.
Item 18 - Financial Information
A. Prepayment of Fees
Because Elemental does not require or accept prepayment of more than $1,200 in fees six
months or more in advance, Elemental is not required to include a balance sheet with this
disclosure brochure.
B. Financial Condition
Elemental does not have any adverse financial conditions to disclose.
C. Bankruptcy
Elemental has never been the subject of a bankruptcy petition.
Item 19 – Additional Information
A. Privacy Notice
Elemental views protecting its clients' private information as a top priority and has
instituted policies and procedures to ensure that client information is private and secure.
Elemental does not disclose any nonpublic personal information about its clients or former
clients to any nonaffiliated third parties, except as permitted or required by law. In the
course of servicing a client's account, Elemental may share some information with its service
providers, such as transfer agents, custodians, broker-dealers, accountants, and lawyers, etc.
21
Elemental restricts internal access to nonpublic personal information about the client to
those persons who need access to that information in order to provide services to the client
and to perform administrative functions for Elemental. As emphasized above, it has always
been and will always be Elemental 's policy never to sell information about current or former
clients or their accounts to anyone. It is also Elemental 's policy not to share information
unless required to process a transaction, at the request of a client, or as required by law. For
the full text of the Elemental’s Privacy Policy please contact Elemental at 415-320-6647.
B. Requests for Additional Information
Clients may contact Elemental at 415-320-6647 to request additional information or to
submit a complaint. Written complaints should be sent to Elemental Capital Partners LLC,
662 28th Avenue, San Francisco, CA 94121.