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Part 2A of Form ADV: Firm Brochure
May 19th, 2025
Elevate Capital Advisors
Firm CRD #288190
313 Chambers Ave. Suite D Eagle, CO 81631
Phone: 970.328.7526
Email: cco@elevatecapitaladvisors.com
Website: www.elevatecapitaladvisors.com
C
This brochure provides information about the qualifications and business practices of Elevate
Capital Advisors. If you have any questions about the contents of this brochure, please
contact us at 970.328.7526 or cco@elevatecapitaladvisors.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Additional information about Elevate
Capital Advisors also is available on the SEC’s website at www.adviserinfo.sec.gov.
Registration does not imply a certain level of skill or training.
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Item 2: Summary of Material Changes
No material changes have been made to this Disclosure Brochure since the filing dated March 9,
2024.
Future Changes
From time to time, we may amend this Disclosure Brochure to reflect changes in our business
practices, changes in regulations and routine annual updates as required by the securities
regulators. This complete Disclosure Brochure or a Summary of Material Changes shall be
provided to each Client annually and when material changes occur in the business practices of
Elevate Capital Advisors.
At any time, you may view the current Disclosure Brochure online at the Elevate Capital Advisors
website at https://www.elevatecapitaladvisors.com/disclosures.
You may also request a copy of this Disclosure Brochure at any time, by contacting us at
970.328.7526.
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Item 3: Table of Contents
Table of Contents
Item 1: Cover Page .................................................................................................................................... 0
Item 2: Summary of Material Changes ..................................................................................................... 1
Item 3: Table of Contents .......................................................................................................................... 2
Item 4: Advisory Business ........................................................................................................................ 3
Item 5: Fees and Compensation ................................................................................................................ 7
Item 6: Performance-Based Fees and Side-by-Side Management .......................................................... 11
Item 7: Types of Clients .......................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 13
Item 9: Disciplinary Information ............................................................................................................. 16
Item 10: Other Financial Industry Activities and Affiliations ................................................................. 16
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............ 17
Item 12: Brokerage Practices .................................................................................................................. 19
Item 13: Review of Accounts .................................................................................................................. 20
Item 14: Client Referrals and Other Compensation ................................................................................ 21
Item 15: Custody ..................................................................................................................................... 21
Item 16: Investment Discretion ............................................................................................................... 22
Item 17: Voting Client Securities ............................................................................................................ 22
Item 18: Financial Information ................................................................................................................ 23
Elevate Capital Advisors, LLC Form ADV Part 2A – Firm Brochure
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Item 4: Advisory Business
Describe your advisory firm, including how long you have been in business. Identify your
principal owner(s).
Elevate Capital Advisors (“Elevate”, “Elevate Capital”, “the firm”, “our firm”, “we”, “us”, “our”)
is a Corporation in Eagle, Colorado, USA. The firm was founded in March 2017 by our principal
owners Ken Armstrong and Shane Fleury and started operations in July 2017.
Describe the types of advisory services you offer.
Elevate provides advisory services related to Portfolio Management, Pension Consulting, and
Financial Planning. Our services cover various types of investments, investment vehicles, and
methods of analysis.
1. Portfolio Management Services: Elevate offers discretionary and non-discretionary
portfolio management services.
A. Discretionary Agreements: Elevate is responsible for production and execution of the
Investment Policy Statement (IPS). A risk analysis is performed to produce an IPS for
each client.
- Portfolio Management Process:
i.
Identify and specify investment objectives and constraints: Detailed risk
analysis
ii. Develop and maintain investment strategy: The firm maintains several primary
investment strategies which are often combined in some form to align with each
investor’s willingness and ability to take risk and the size of their portfolio.
iii. Determine portfolio composition: Generally composed of proprietary
investment strategies developed and maintained by Elevate (See Item 8, Section
1). Custom-designed strategies are also available.
iv. Execute transactions to bring portfolio into alignment with target allocations:
Consideration is given to taxes, transaction costs and market conditions
v. Measure and evaluate portfolio performance: Clients are provided online access
to robust performance reporting software.
vi. Monitor investor behavior and market conditions: Using internally generated
and independent third- party research, commentary, analysis, and software.
vii. Rebalance as necessary to maintain alignment with objectives and constraints:
Consideration is given to taxes and transaction costs.
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B. Investment Policy Statement
The Investment Policy Statement (IPS) formalizes the scope of the engagement and
sets guidelines for risk, return, allocations, review, rebalancing, restrictions,
performance reporting and ongoing monitoring and management of accounts. At this
time, we will also produce all forms required to open any new accounts and arrange for
transfer of assets from existing accounts. We manage assets held with Charles Schwab
due to our existing business relationship.
In addition to providing information regarding their personal financial circumstances,
investment objectives, risk tolerance, time-horizon and any other constraints, clients
are obligated to provide to the firm timely notifications of any changes to these
circumstances. Monthly, we send an email encouraging clients to review their accounts,
allocations, and performance via our online performance portal. We also contact clients
at least annually to conduct a review meeting to determine whether there have been any
changes in a client’s financial circumstances, investment objectives, risk tolerance,
time-horizon, or any other considerations.
Market conditions will continuously cause a portfolio’s investments to vary from the
original allocations that were established. To remain consistent with the overall
guidelines established in the IPS, each security in which the portfolio is invested will
be continually monitored for variance and rebalanced back toward the target weighting
when appropriate. The Chief Investment Officer will determine the amount of variance
allowed.
C. Non-Discretionary Agreements:
In our non-discretionary accounts, the client retains ultimate responsibility for portfolio
decisions. No market actions are taken in non-discretionary accounts without verbally
confirmed instructions from the client. Elevate’s proprietary investment strategies are
not available under non-discretionary agreements and no investment policy statement
will be created or maintained by the firm for these accounts. Elevate may from time to
time make recommendations to Client but the client retains responsibility for deciding
what securities are to be bought and sold. Elevate will track non-discretionary account
holdings with trailing stops and alert the client when particular levels are hit. All other
firm services such as advice on position size, fundamental value, technical analysis,
entry and exit prices, financial planning services, and trade execution, are included.
Using third party software, Elevate monitors positions in non-discretionary accounts
and advises clients accordingly. The client always has the right to disregard our advice.
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2. Pension Consulting Services
• General Consulting Services: Elevate assists plan sponsors in managing their
fiduciary obligations to defined contribution plans. We schedule and keep minutes from
trustee meetings. We work directly with various vendors that come together to make a
retirement plan work, while serving as a single point of contact for plan sponsors. In
this capacity, we advocate for plan sponsors and bring them ideas for changes or
improvements to plan documents or IPS based on changes in law or industry
developments. Finally, we assist with participant and eligible-employee education
regarding plan options, general investment concepts, and benefits of participation.
• Requests for Proposals: Elevate assists plan sponsors in requesting new proposals
from plan providers, third-party administrators, fiduciary service providers, and others.
Through consultations with plan sponsors, we identify desirable plan characteristics
and find vendors who can meet those goals. We generally identify alternatives for each
decision point and after acquiring relevant data from potential vendors arrange for
presentations from those vendors to plan sponsors/plan trustees. We provide advice
related to final decision-making and vendor selection.
3. Financial Planning
Financial Planning Services: Services offered to 'Portfolio Management' clients at no
additional cost. It is our opinion that a comprehensive understanding of a clients' complete
financial plan allows us to do a better job of constructing portfolios that meet client
objectives.
4. Private Fund Advisory Services
Elevate Capital serves as the investment adviser and managing member to the private fund
client Elevate Ventures NSG Investment Fund, LLC (“NSG Fund”). NSG Fund purchases,
acquires, holds, and sells shares or stock or other securities issued by Nerd Street Gamers,
Inc., a Delaware corporation (“NSG”). In furtherance thereof, NSG Fund also invests and
trades in such securities, on margin or otherwise, and to cover such transactions.
Explain whether you tailor your advisory services to the individual needs of clients and
whether clients may impose restrictions on certain securities or types of securities: Elevate
offers investment advisory services that are tailored to the specific needs of our clients. Our client
may be an individual, family, or entity and may engage us for Portfolio Management, Pension
Consulting, and/or Financial Planning Services.
1. Portfolio Management
We maintain an active management approach to markets. Our proprietary investment
strategies are used either as standalone portfolios or in various combinations that most
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closely align with our client’s investment goal and risk tolerance. If an optimal portfolio
cannot be designed using any of these approaches a custom strategy may be designed and
implemented. Clients may impose reasonable restrictions on securities owned in their
accounts. Restrictions must be imposed by providing the symbol for each security to be
restricted from investment.
2. Pension Consulting
Each company, benefit plan, and census are unique. Our compensation is not dependent on
the selection of any vendor, product, or investment. Each time we are engaged by a plan
sponsor, our analysis and service are specifically tailored to that engagement.
3. Financial Planning
Elevate offers financial planning, which may include project-based analysis, market
research and consulting services, that are not tied directly to managing assets. Using our
state-of- the-art financial planning software and decades of experience and professional
education, we will identify areas where there may be opportunity to improve your situation
and ways to optimize the efficiency and effectiveness of your financial plan.
• Elevate Planning Process
i. Discovery: We ask questions and listen carefully. Two sets of information are
involved. First are your desires and goals, and second are the facts and data.
ii. Clarification: Once a first draft of your plan is created, we meet to feed back to
you what we heard you say and refine the information until it is accurate.
iii. Share Ideas: We will make specific recommendations on actions to take and
explain the pros and cons of each recommendation.
iv. Implementation: This is the process of executing on the recommendations we
make. We will prepare all necessary forms for signature. Execute transactions
to bring portfolio into alignment with target allocations.
v. Periodic Review: Review the financial plan and IPS and adjust the plan and
portfolio as needed.
4. Private Fund Advisory Services
Elevate Capital serves as investment adviser and managing member to the private fund
client Elevate Ventures NSG Investment Fund, LLC (“NSG Fund”). NSG Fund is tailored
to advisory clients of Elevate Capital reasonably believed to be Qualified Clients, as that
term is defined and re-defined from time to time, and for whom NSG Fund is deemed
otherwise appropriate.
Elevate is neither a law firm nor a tax advisor, and we do not provide legal or tax advice of any
kind. To the extent requested by a client, we may recommend the services of professionals in these
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areas of expertise. The client is always free to choose to work with any professional they wish,
regardless of our recommendation. The client retains absolute discretion over all decisions. The
recommendation that a client engage the services of an Elevate representative in his/her capacity
as an insurance agent represents a conflict of interest, as the payment of commissions for insurance
sales may provide an incentive to recommend such products based on said compensation rather
than the client’s need. Clients may implement our recommendations with anyone they wish,
including other non- affiliated professionals.
Wrap Fee Programs: Elevate does not participate in any wrap fee programs. Wrap fee programs
offer services for one all-inclusive fee.
Assets Under Management: As of December 31, 2024, Elevate managed $156,486,120 with
$147,254,443 managed on a discretionary basis and $9,231,677 managed on a non-discretionary
basis.
Item 5: Fees and Compensation
Describe how you are compensated for your advisory services:
Elevate’s advisory services are divided into three areas: Portfolio Management, Pension
Consulting, and Fee-Based Financial Planning.
1. Portfolio Management
Elevate typically charges an annual percentage-based fee for portfolio management
services. The annual fee is based on the fair market value of the client’s account assets
determined as of the last day of each calendar month. Advisory fees are annualized and
applied monthly in arrears, based on the number of calendar days in a month. The
management fee is debited proportionately and directly from the account(s) within each
portfolio unless the client directs Elevate to debit the fee for one account from another
account owned by the same client.
Elevate’s minimum investment for investment management services is $500,000. Elevate
may elect to waive the minimum investment based on certain criteria which include but are
not limited to: anticipated future investments, existing relationships/related accounts, and
historical relationships. Such portfolios will be evaluated at least annually for the purpose
of determining the management fee and if such a portfolio subsequently reaches the
minimum, the management fee will be changed to the standard schedule.
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If you terminate services with Elevate, a prorated fee will be due for the number of days
you were a client in the month. Management fees related to contributions and distributions
during the month are pro-rated.
Fees will be calculated using the following blended schedule:
AUM
Up to $250,000
On the next $250,000
Rate
1.50%
1.25%
On the next $250,000
1.00%
On the next $250,000
On the next $500,000
On the next $1,000,000
0.90%
0.80%
0.70%
On the next $2,500,000
On the next $5,000,000
On amounts over $10,000,000
0.60%
0.55%
0.50%
At our discretion, we may charge a lesser investment advisory fee, charge a flat fee, offer
a discount from the standard fee schedule, or waive a fee entirely based upon specific facts
and circumstances including, but not limited to: the client’s financial situation and
circumstances, the volume of assets under management and anticipated to be under
management, account householding arrangements, the complexity of the services provided,
related accounts, account composition, grandfathered fee schedules, employees and family
members, and negotiations with the client as fees are negotiable.
Unless expressly excluded, management fees are calculated using all assets in the
investment portfolio/account, including cash, money market funds, short-term treasury
instruments, ETFs, mutual funds, and the market value of any short positions (if any).
However, Elevate does not charge a fee on any assets for which it values manually or
internally. Elevate relies on third-party software and account custodians for pricing
information of account holdings.
Elevate makes management fee statements available each month. Your custodian will also
send you a statement each month (or quarterly). From time to time, the statement from the
custodian and the statement from Elevate will differ slightly in value typically due to
differences in the treatment of accrued interest, or some other methodology. Clients are
encouraged to compare these statements. While many transactions carry no transaction fee
or commission paid to your custodian, occasionally transaction fees do apply and will be
incurred by the client directly in the account where the transaction takes place.
For non-discretionary accounts, our fee may range from 0.25% to 1.00%.
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Advisory Fee Deduction Requirements:
a. Client provides Elevate with written authorization permitting the fees to be paid
directly from a client’s account held by the qualified custodian.
b. The qualified custodian agrees to send client a monthly statement indicating all
amounts dispersed from a client’s account including the amount of the advisory fee
paid directly to Elevate.
Clients may terminate the portfolio management agreement upon 7-days written notice to
Elevate. Clients will incur a pro-rata charge for services rendered prior to the termination
of the portfolio management agreement. We encourage clients to reconcile the statement(s)
received from the qualified custodian. If clients find any inconsistent information within
the statement(s) received from the qualified custodian, they should call our main office
number
2. Pension Consulting
Elevate’s fee for Pension Consulting Services is based on a percentage of assets in the plan.
We do not use a standard fee schedule. Annual fees are negotiated, are generally in the
range of .25%, and will not exceed 1.00% annually. Fees will be listed in your investment
management agreement. Our fee is billed, payable and deducted monthly, in- arrears, based
on the value of all accounts under the agreement on the last business day of the prior
calendar month. We may negotiate other fee-paying arrangements depending on a client’s
individual circumstance. If the pension consulting services agreement is executed at any
time other than the first day of a calendar month our fees will apply on a pro-rata basis,
which means that the advisory fee is payable in proportion to the number of days in the
month for which clients are receiving services. Our advisory fee is negotiable depending
on individual plan circumstances. Unless we agree to invoice clients directly, in which case
payment is due upon receipt of the invoice, clients agree to authorize the qualified
custodian to deduct our fee from the Plan Expense Account (PEA) or similar account and
remit to Elevate.
Clients may terminate the pension consulting services agreement upon 7-days written
notice to Elevate. Clients will incur a pro-rata charge for services rendered prior to the
termination of the pension consulting agreement, which means clients will incur consulting
fees only in proportion to the number of days in the month for which clients receive
services.
3. Financial Planning Services
Elevate offers financial planning services on either an hourly or fixed fee basis. Our hourly
fee for financial planning services ranges up to $500 and our fixed fees vary depending on
the complexity and scope of the project. A common fee for financial planning is $300/hr.
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with a total cost of $1500. Generally, our hourly fee is billed for general consulting services
and our fixed fees are billed for broad-based or project-based financial planning. Our
financial planning fees - both hourly and fixed fees - are negotiable depending upon the
complexity and scope of the service to be performed, a client’s financial situation, and a
client’s objective. Hourly fees are generally due upon completion of services rendered. For
fixed fees, we require that clients pay 50% of the fee in advance with the remaining portion
due upon completion of services rendered. In instances where we collect payments in
advance, such advance payments are associated with services to be performed within 6
months from the engagement date. All terms of the engagement will be evidenced in the
agreement that clients sign with Elevate. Clients may terminate the agreement by providing
us with written notice. Clients will incur a charge for services rendered prior to the
termination of the agreement. If advanced fee-paying arrangements are negotiated and
Elevate has received pre-paid advisory fees that we have not yet earned, we will issue a
prorated refund of those fees.
4. Private Fund Advisory Services
In consideration of the services provided to Elevate Ventures NSG Investment Fund LLC
(“NSG Fund”), Elevate Capital will be entitled to receive, in respect of each investor’s
Capital Account, an amount equal to 20% of the aggregate amount (i) distributable to such
investor upon such investor’s withdrawal or from such investor’s liquidating share, minus
(ii) such investor’s capital account immediately prior to such. Elevate Capital will also
receive a 2% management fee in connection with the offer and sale of the investor interests.
The Management Fee will be payable only in the first year of any new subscription (or any
subsequent subscription resulting in an additional capital contribution). The Manager
reserves the right to waive the Management Fee for any Member, in the Manager’s sole
discretion. Elevate Capital’s potential fees earned from NSG Fund present a potential
conflict of interest for advisory clients invested in NSG Fund insofar as the same assets
may be charged multiple separate fees by Elevate Capital. To mitigate this, Elevate Capital
will waive the advisory Managed Account fees for the portion of advisory client assets
invested in NSG Fund.
5. Other Fees and Expenses
As part of Elevate’s investment advisory services, we may invest, or recommend that
clients invest, in closed-end mutual funds and exchange traded funds. The fees that clients
pay for portfolio management services are separate and distinct from the fees and expenses
charged by closed-end mutual funds or exchange traded funds (described in each fund's
prospectus) to their shareholders. Clients may also incur transaction charges and/or
brokerage fees, including commissions, when purchasing or selling securities. These
charges and fees are imposed by the custodian through whom a client’s account
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transactions are executed. Elevate does not share in any portion of the brokerage
fees/transaction charges imposed by the custodian. To fully understand the total cost clients
will incur, clients should review all the fees charged by custodians, mutual funds, exchange
traded funds, Elevate, and others. For information on our brokerage practices, refer to the
Brokerage Practices section of this Disclosure Brochure.
6. Compensation for the Sale of Securities or Other Investment Products
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs
and expenses which may be incurred by the Client. Clients may incur certain charges
imposed by custodians, brokers, and other third parties such as custodial fees, deferred
sales charges, odd-lot differentials, transfer taxes, wire transfer, and electronic fund fees,
and other fees and taxes on brokerage accounts and securities transactions. Mutual fund
and exchange- traded funds also charge internal management fees, which are disclosed in
a fund's prospectus. Such charges, fees, and commissions are exclusive of and in addition
to our fee, and we shall not receive any portion of these commissions, fees, and costs.
Elevate Insurance Advisors, LLC. (EIA) is the brand name dealing in fixed or indexed life,
long-term care, annuities, and disability income insurance products. EIA generates
commission-based compensation for selling insurance products. Such commissions are
separate and in addition to our advisory fees. This practice presents a conflict of interest
because persons providing investment advice on behalf of Elevate who are insurance
agents have a financial incentive to recommend insurance products to clients based on the
ability to earn commission-based compensation rather than acting in a client’s best interest
as a fiduciary. Clients are always welcome to purchase insurance and annuity products from
other insurance agents.
Item 6: Performance-Based Fees and Side-by-
Side Management
Elevate may charge performance-based fees to "qualified clients" having a net worth greater than
$2,200,000 exclusive of equity in their primary residence, or for whom we manage at least
$1,100,000 immediately after entering an agreement for our services. Performance-based fees are
fees based on a share of capital gains or capital appreciation of a client's account. The fixed portion
of the fee (management fee) will not exceed 0.50% per annum of current portfolio equity, payable
monthly in arrears. The performance fee is generally equal to a maximum of 20% of the annual
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gross profits subject to a high-water mark. The performance fee is deducted from performance-
based fee-paying accounts annually, in arrears, on the 15th day of each new calendar year (January
15th or the preceding business day if the 15th is not a business day).
The high-water mark is the highest peak closing value that an account has achieved on the last day
of a calendar year. It ensures that investors do not pay performance-based fees twice for the same
gains. It is possible that an account will have gains for a given period but not be subject to a
performance fee because the final value remains below the "high-water mark". Fees will be
adjusted for deposits and withdrawals made during the 12-month period. In the event the client
makes a complete withdrawal from the account on a date other than year-end, fees will be due at
the time of withdrawal. Please refer to Item 5: Fees and Compensation section for additional
information on this topic. Elevate manages accounts that are charged performance-based fees
while at the same time managing accounts (perhaps with similar objectives) that are not charged
performance-based fees ("side-by-side management"). Performance-based fees and side-by-side
management create conflicts of interest, which we have identified and described in the following
paragraphs.
A conflict of interest for side-by-side management is the financial incentive to allocate relatively
lower cost-basis shares of securities bought in our block account to accounts that are charged
performance fees. We mitigate this risk by using computer software to allocate shares
proportionately across all accounts using the same average cost basis regardless of whether or not
the account is subject to performance fees.
Item 7: Types of Clients
Elevate’s clients may include individuals, high net worth individuals, families, business entities,
pension & profit-sharing plans, trusts, estates, charitable organizations, and private funds.
Elevate’s minimum investment for investment management services is $500,000. Elevate may
elect to waive the minimum investment based on certain criteria which include, but are not limited
to, anticipated future investments, existing relationships/related accounts, and historical
relationships.
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Item 8: Methods of Analysis, Investment
Strategies and Risk of Loss
Describe the methods of analysis and investment strategies used in formulating investment
advice or managing assets:
Investing in securities involves risk of loss that clients should be prepared to bear. Elevate
constructs and manages proprietary strategies using equity securities, fixed- income securities,
exchange traded funds (ETFs), closed-end mutual funds (CEFs) and derivatives. Proprietary
strategies are designed to generate the highest possible return for risk being taken and without
regard for any individual investor’s goals, risk tolerance or constraints. Progress toward the goal
of highest “risk- adjusted” return is measured using several statistics including the Information
Ratio and Sharpe Ratio, among others. Securities are evaluated and selected in a portfolio context.
The number of proprietary strategies we maintain is dynamic and will expand or contract to meet
demand and market conditions. Any changes to security selection or security weighting within a
given proprietary strategy are reflected in all applicable investor portfolios simultaneously using
block- trading functionality. Generally, we seek to be long companies, industries, sectors,
countries, and commodities via their derivatives when they meet the following criteria:
1. Undervalued or “cheap” (fundamentally and/or technically)
2. Price is going up (technical uptrend)
3. Sentiment is negative (fundamentally and/or technically)
Elevate relies on both fundamental and technical analysis when evaluating investments. When
implementing a fundamental investment idea, we use technical analysis to help us determine entry,
target, and exit prices.
• Fundamental Analysis: the examination of publicly available information and the
formulation of forecasts to estimate the intrinsic value of securities. If the security is
determined to be trading in the market for less (more) than its determined intrinsic
value, it is undervalued (overvalued) and should be bought (sold).
• Technical Analysis: a form of security analysis that uses price and volume data,
which is often graphically displayed, indecision making. Technical analysis can be
used in any freely traded market around the globe.
Prices are the result of a buyer and seller coming together to make an exchange. With the use of
computer-based trading algorithms we are seeing more non-human executed trades than ever.
However, many of these algorithms executing these trades are based on the same technical analysis
methods that traders have used successfully for many years. There can be no assurance that either
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fundamental analysis or technical analysis will produce gains. The news is unpredictable and often
has more influence on prices than anything else. Neither fundamental nor technical analysis
methods can accurately predict prices, timing, or the news. The news represents a material risk to
these and all other methods of analysis. The information on which we trade is believed to be from
reliable sources but may include rumors, misstatements, omissions, and/or pure speculation.
Accuracy cannot be guaranteed nor can the success of any trade or strategy.
Rather than being short securities that meet the exact opposite criteria we generally seek to hedge
our long investments using cash, covered calls, protective puts, and inverse ETFs. We use a variety
of sources such as financial newspapers and magazines, research reports prepared by independent
3rd parties, company conference calls, press releases and financial statements and other financial
media, to evaluate our portfolios and investments. No amount of research can guarantee success
or positive returns; investing in securities involves risk of loss that clients should be prepared to
bear.
Elevate constructs and manages client portfolios using combinations of proprietary strategies. In
some cases where the target risk and return profile cannot be achieved solely using combinations
of proprietary strategies, or at the client’s request, we will design a custom strategy using the same
methods as we use to construct and manage proprietary strategies. Investors may choose to restrict
the use of any specific strategy, security or type of security within reason, from inclusion in their
portfolio - although we would generally advise against restrictions as any dollars that were to be
invested in restricted securities or strategies will be instead allocated to other strategies, securities
or held in cash, thus changing materially the risk profile of our initial recommendation. We may
not be able to proactively exclude all potential undesirable securities from inclusion in any client’s
portfolio. Because of technological limitations and the subjective nature of some restrictions, they
can only be honored at the security-level after the fact – meaning once a client notices a security
in their account that they do not wish to hold or buy, they can notify our firm and we will
immediately sell the security and restrict it from further purchases. We may not be able to fully
utilize block trading capabilities when clients place restrictions on our ability to trade in certain
securities. Such client accounts are frequently but not always traded and rebalanced manually and
on a different frequency and sometimes receive different prices than portfolios with no restrictions.
A client requesting a custom portfolio design may incur additional expense; such additional
expense will vary depending on the scope of work involved. Restrictions will not constitute a
custom portfolio. We may use margin as a tool in managing the allocation during the rebalancing
of client accounts.
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For each significant investment strategy or method of analysis you use, explain the material
risks involved:
1. Fundamental Analysis: The risk of fundamental analysis is that information obtained may
be incorrect and the analysis may not provide an accurate estimate of earnings, which may
be the basis for a stock's value. If securities prices adjust rapidly to new information,
utilizing fundamental analysis may not result in favorable performance.
2. Technical Analysis: The risk of market timing based on technical analysis is that charts
may not accurately predict future price movements. Current prices of securities may reflect
all information known about the security and day-to-day changes in market prices of
securities may follow random patterns and may not be predictable with any reliable degree
of accuracy.
3. Frequent Trading: Frequent trading can affect investment performance, particularly
through increased brokerage and other transaction costs and taxes.
If you primarily recommend a particular type of security, explain the material risks involved:
1. Equity Securities: Equity securities get their value from their residual claim on assets and
cash flows. Equity holders are last in line to get paid a dividend or to get their money back
in the event of bankruptcy. Major risks then, broadly relate to the company’s ability to
generate revenue, manage expenses, innovate new products or services, obtain economies
of scale, uncover operational efficiencies, execute, manage debt, and repay debts. Further,
there are also political, geographic, currency, interest rate, and competition risks along with
numerous other risks involved with investing in equities.
2. Exchange Traded Funds: Exchange Traded Funds (ETFs) generally provide
diversification. We tend to include ETFs that offer diversification within an industry, sector,
or other segment of the market. Less frequently do we use broad-focused ETFs. Some ETFs
use leverage to produce returns that are either higher than, or inverse to, a given index. The
use of leverage through derivatives by ETFs significantly increases the risk of investing in
a given fund. ETFs are required to offer daily liquidity while simultaneously being required
to invest most of their assets according to their stated strategy, which sets them up for a
liquidity crisis in times of investor panic.
3. Closed-End Mutual Funds: Closed-End funds have a finite number of shares that trade
in the secondary market. Unlike open-end mutual funds which must invest and redeem
investor funds daily and trade at their Net Asset Value (NAV) at the close of business each
day, these funds can trade at a premium or discount to their NAVs, which generally leads
to higher relative volatility than a comparable open- end fund.
4. Options: Options can be used to execute speculative and protective strategies. When
speculating in options on the long side, the risk is losing 100% of the premium paid for the
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contract whether a call or a put. On the short side, the risk is literally unlimited when selling
a call option but known with certainty in the case of selling a put option. When protecting
an existing position with options, the risk in the case of a covered call is limited or reduced
upside potential, but by a known amount.
5. Fixed Income Securities: All fixed income securities share material risks related to the
level of interest rates in the overall economy, the shape of the yield curve, the ratings
awarded from ratings agencies, and the existence or absence of insurance and other features
Item 9: Disciplinary Information
1. Criminal or Civil Actions: There is nothing to report on this item.
2. Administrative Proceedings: There is nothing to report on this item.
3. Self-Regulatory Organization Proceedings: There is nothing to report on this item.
Item 10: Other Financial Industry Activities and
Affiliations
Broker-Dealer or Registered Representative
Elevate is not registered as a broker-dealer and has no intention of doing so. Further, our
representatives are not permitted to become registered representatives affiliated with a broker-
dealer.
Futures Commission Merchant, Commodity Pool Operator or Commodity Trading Advisor
Elevate is not registered as a Futures Commission Merchant, Commodity Pool Operator or
Commodity Trading Advisor and has no intention of doing so. Further, our representatives are not
permitted to affiliate with any of these types of entities.
Material Relationships
• No Elevate employee is registered, or has an application pending to register, as a broker-
dealer or a registered representative of a broker-dealer.
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• No Elevate employee is registered, or has an application pending to register, as a futures
commission merchant, commodity pool operator or a commodity trading advisor.
• Mr. Armstrong and Mr. Fleury are each 50% owners and managing members of Elevate
Insurance Advisors, LLC. of Eagle, Colorado.
Insurance Advisors, LLC.
a. Elevate
(EIA) generates commission- based
compensation for selling insurance products. Such commissions are separate and in
addition to our advisory fees.
b. This practice presents a conflict of interest because persons providing investment
advice on behalf of Elevate who are insurance agents have a financial incentive to
recommend insurance products to clients based on the ability to earn commission-
based compensation rather than acting in a client’s best interest as a fiduciary.
A client always has the right to decide if they want to implement any insurance recommendations
we provide to clients. If a client decides to act on an Elevate recommendation, the client always
has the right to choose the insurance agent and company with whom to conduct said business.
Elevate Capital serves as investment adviser and managing member to the private fund client,
Elevate Ventures NSG Investment Fund, LLC (“NSG Fund”). NSG Fund is tailored to Qualified
Clients, including advisory clients of Elevate Capital reasonably believed to be Qualified Clients,
as that term is defined and re-defined from time to time, and for whom NSG Fund is deemed
otherwise appropriate.
Elevate Capital’s potential fees earned from NSG Fund (described in Item 5 of this Brochure)
present a potential conflict of interest for advisory clients invested in NSG Fund insofar as the
same assets may be charged multiple separate fees by Elevate Capital. To mitigate this, Elevate
Capital will waive the advisory Managed Account fees for the portion of advisory client assets
invested in NSG Fund.
Certain related persons of Elevate Capital may also invest in NSG Fund which presents a conflict
of interest with advisory clients invested in the Fund. To address this, advisory clients will be
given priority regarding capital calls, redemptions, and related transactions.
Item 11: Code of Ethics, Participation or Interest
in Client Transactions and Personal Trading
Elevate has adopted a Code of Ethics requiring high standards of professional conduct of every
person associated with our firm. Further, CFA Institute Candidates and CFA Institute Charter
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holders have elected to comply with the CFA Institute’s “Code of Ethics and Standards of
Professional Conduct” (Code & Standards). The Code & Standards are the ethical benchmark for
investment professionals around the globe. As CFA Charter holders, Mr. Shane Fleury, and Mr.
Kyle Lottman are required to follow the Code & Standards.
Elevate has also elected to comply with the CFA Institute’s “Asset Manager Code” (the Code). The
Code outlines the ethical and professional responsibilities of firms that manage assets on behalf of
clients. The principles and provisions address six broad categories: 1) loyalty to clients, 2)
investment process and actions, 3) trading, 4) risk management, compliance, and support, 5)
performance reporting and valuation and 6) disclosures.
Participation or Interest in Client Transactions
Our firm and its “related persons” may buy or sell securities similar to, or different from, those we
recommend to Clients for their accounts. We maintain the required personal securities transaction
records per regulation.
Elevate Capital serves as investment adviser and managing member to the private fund client,
Elevate Ventures NSG Investment Fund, LLC (“NSG Fund”). NSG Fund is tailored to Qualified
Clients, including advisory clients of Elevate Capital reasonably believed to be Qualified Clients,
as that term is defined and re-defined from time to time, and for whom NSG Fund is deemed
otherwise appropriate.
Elevate Capital’s potential fees earned from NSG Fund (described in Item 5 of this Brochure)
present a potential conflict of interest for advisory clients invested in NSG Fund insofar as the
same assets may be charged multiple separate fees by Elevate Capital. To mitigate this, Elevate
Capital will waive the advisory Managed Account fees for the portion of advisory client assets
invested in NSG Fund.
Certain related persons of Elevate Capital may also invest in NSG Fund which presents a conflict
of interest with advisory clients invested in the Fund. To address this, advisory clients will be given
priority regarding capital calls, redemptions, and related transactions.
Personal Trading
Elevate and its associated persons may buy or sell securities for clients at the same time Elevate
or its associated persons buy or sell such securities for Elevate or its associated person’s own
accounts. A conflict of interest exists in such cases because Elevate has the ability to trade ahead
of clients and potentially receive more favorable prices than clients receive. To mitigate this
conflict of interest, it is our policy that we shall not have priority over client accounts in the
purchase or sale of securities which is enforced using block trading.
Elevate and its associated persons may elect to enter into a portfolio management agreement in the
exact same manner as clients of the firm. In this case, these accounts are invested and rebalanced
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alongside other clients of the firm with no difference in treatment. The timing and pricing of all
securities transactions are identical and allocated to each client account (including accounts of the
firm or its associated persons) algorithmically with no preferential treatment for any account or
portfolio
Item 12: Brokerage Practices
Broker-Dealer Selection
For clients engaging our firm for portfolio management services, we require clients to open one or
more accounts at a qualified custodian. For clients in need of brokerage or custodial services, we
recommend the use of Charles Schwab. For clients wanting to make private investments with
retirement plan assets, we recommend the use of Entrust. Pension Consulting clients are welcome
to choose any record keeper and custodian they like but Elevate typically recommends Empower
Retirement.
Research and Other Benefits
As a registered investment adviser, Elevate may have access to research products and services
from a client’s account custodian. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment
decision-making responsibilities. Such research products and services are provided to all
investment advisers that utilize the service platforms of these firms.
The receipt of such products and/or services creates a conflict of interest since our firm may benefit
from such products and/or services. It is our policy to act in our clients' best interest, and to use
these products and/or services for the benefit of all our clients. Clients should be aware that the
commissions charged by a particular broker for a particular transaction or set of transactions may
be greater than the amounts another broker who did not provide research services or products
might charge.
Directed Brokerage
Elevate generally recommends clients utilize Charles Schwab for brokerage and custodial services.
When clients direct brokerage, Elevate may or may not be able to achieve the most favorable
execution of client transactions and this practice may or may not cost clients more money. We
permit the client to direct the custodian with which we open their brokerage accounts, within
reason. If a client already has a relationship with a custodian, or if they are prohibited from moving
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their assets from a given custodian for any reason, we may seek to advise and execute on the
client’s behalf with their existing custodian. Clients may pay higher transaction fees or receive less
favorable prices in these accounts as we will be unable to negotiate discounts.
Aggregate Transactions
Elevate combines orders of the same type in the same security placed during the same session
unless a new trade is placed after the initial allocation for the day has been completed. We have no
obligation to combine non-discretionary trades into one order or to combine them with
discretionary trades but if we have all the necessary information at the time of the trade submission,
we will combine the order(s) to obtain the best execution for all clients. There are no guarantees
that combining trades into “block trades” will yield better performance.
At Charles Schwab, we utilize block trading, via our master account, to execute book-level trades
and allocate shares algorithmically to individual accounts at the end of each day ensuring clients
receive the same pricing for each respective trade.
Item 13: Review of Accounts
Indicate whether you periodically review client accounts or financial plans:
Client accounts/portfolios are reviewed continually using portfolio management software. At least
annually, we offer to meet with each client to review their financial plan (if we created one for
them) and investment accounts. Our Chief Compliance Officer (CCO) Ken Armstrong oversees
the review of financial plans and the target allocations for any accounts we manage together with
the Chief Investment Officer (CIO) Shane Fleury. The CIO is additionally responsible for ensuring
that the account/portfolio allocations stay in alignment with the targets.
If you review client accounts on other than a periodic basis, describe the factors that trigger
a review:
Material changes to a client’s investment objectives, risk tolerance or time horizon would trigger
a review. Additionally, we will agree to review a client’s accounts or financial plan any time a
client requests such review or if we materially change the way we formulate investment advice.
Describe the content and indicate the frequency of regular reports you provide to clients
regarding their accounts:
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Using third party portfolio management software, we provide a monthly report. This PDF report
contains detailed information related to performance, asset allocations, and benchmarks. It also
contains detailed information about management fees. We send an email to all clients each month
prompting them to login to their secure online portal to review the report(s). The online portal also
provides current data related to performance, asset allocations, transactions (including
management fees), gains and losses, income projections, benchmarks and other valuable data
which is often more up to date than the monthly reports. The data is updated in the morning (usually
by 8:30 AM Eastern Time) on each regular business day as of the prior business days close of
business.
Item 14: Client Referrals and Other
Compensation
Elevate does not receive any economic benefit from any person or entity that is not a client for
providing investment advice or other advisory services to our clients. Elevate also does not
compensate any person or entity that is not employed by Elevate for client referrals.
Item 15: Custody
Clients may choose a qualified custodian of their own preference. If a client has no preference of
a qualified custodian, we will recommend a qualified custodian to clients (i.e. Charles Schwab).
Qualified custodians allow for the direct debit of advisory fees.
A client may choose to have the custodian directly debit the client’s account(s) for the payment of
our advisory fees. Client funds and securities are held with a bank, broker- dealer, or other
independent, qualified custodian.
Clients will receive account statements from the independent, qualified custodian(s) holding their
funds and securities at least quarterly. The account statements from client’s custodian(s) will
indicate the amount of our advisory fees deducted from clients account(s) each billing period.
Clients should carefully review account statements for accuracy. If a client has a question regarding
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an account statement or if a client does not receive a statement from the custodian, client should
contact us using the information on the front page of this brochure.
Elevate Capital serves as investment adviser and managing member to the private fund client,
Elevate Ventures NSG Investment Fund, LLC (“NSG Fund”). NSG Fund is tailored to Qualified
Clients, including advisory clients of Elevate Capital reasonably believed to be Qualified Clients,
as that term is defined and re-defined from time to time, and for whom NSG Fund is deemed
otherwise appropriate.
Elevate Capital’s service as investment adviser and managing member to the private fund client,
Elevate Ventures NSG Investment Fund, LLC (“NSG Fund”) causes it to have custody of advisory
client assets invested in the Fund. To address conflicts of interest inherent in this arrangement,
Elevate Capital will ensure that NSG Fund’s annual financial statements are audited and distributed
within 120 days of the end of each fiscal year.
Item 16: Investment Discretion
Elevate can and will accept discretionary trading authority to manage investment accounts on
behalf of clients. In these cases, we have the authority to determine, without obtaining specific
client consent, the investments to be bought or sold, and the amount of the securities to be bought
or sold. Discretionary authority is granted via limited power of attorney executed by the client.
Clients that engage us on a non-discretionary basis for investment advisory services must be
willing to accept that we cannot affect account transactions without obtaining prior consent to such
transaction(s) from the client. Thus, if we wish to make a trade in the client’s account, but the client
is unavailable to provide verbal confirmation, we will not be able to act.
Item 17: Voting Client Securities
Proxy Votes
Elevate will not vote proxies on behalf of advisory accounts. At a client’s request, we may offer
clients information regarding corporate actions and the exercise of a client’s proxy voting rights.
In most cases, clients will receive proxy materials directly from the account custodian. However,
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in the event Elevate were to receive any written or electronic proxy materials, the materials would
be forwarded directly to clients by mail, unless clients have authorized the firm to contact them by
electronic mail. In such case, we would forward any electronic solicitation to vote proxies. For
information about voting your proxies, please contact us using the information on the Cover Page.
Class Action Lawsuits
Elevate does not determine if securities held by clients are the subject of a class action lawsuit or
whether clients are eligible to participate in said class action settlement or litigation. Further, we
do not initiate or participate in litigation to recover damages on a client’s behalf resulting from
actions, misconduct, or negligence of said party.
Item 18: Financial Information
Elevate does not solicit prepayment of more than $1,200 in fees per client, six months or more in
advance. Elevate has no financial commitments that may impair its ability to meet contractual
commitments to clients. We have never been the subject of a bankruptcy petition.
Elevate Capital Advisors, LLC Form ADV Part 2A – Firm Brochure