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February 2026
EMBREE
FINANCIAL
Group
Part 2A of Form ADV: Firm Brochure
Samantha Davidson
440 N. Wells, Suite 530
Chicago, IL 60654
(312) 527-5565
www.embreefinancial.com
This brochure provides information about the qualifications and business practices of EMBREE FINANCIAL Group. If you have
any questions about the contents of this brochure, please contact us at 312-527-5565 or sdavidson@embreefinancial.com. The
information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by
any state securities authority.
Additional information about EMBREE FINANCIAL Group also is available on the SEC’s website at www.adviserinfo.sec.gov.
Part 2A of Form ADV
Material Changes
Since the filing of our last Amendment in February 2025, we have made the following material changes:
• We updated our assets under management (Page 2).
• We updated our Custody section to disclose that we have limited custody when we deduct fees directly
from client accounts (Page 9).
Table of Contents
Contents
Material Changes ........................................................................................................................................................ 1
Table of Contents ......................................................................................................................................................... 1
Advisory Business ....................................................................................................................................................... 2
Fees and Compensation ................................................................................................................................................ 3
Types of Clients ........................................................................................................................................................... 5
Methods of Analysis, Investment Strategies, and Risk of Loss ...................................................................................... 5
Disciplinary Information .............................................................................................................................................. 6
Other Financial Industry Activities and Affiliations ...................................................................................................... 7
Code of Ethics, Participation of Interest in Client Transactions, and Personal Trading .................................................. 7
Brokerage Practices...................................................................................................................................................... 8
Review of Accounts ..................................................................................................................................................... 8
Client Referrals and Other Compensation ..................................................................................................................... 9
Custody ....................................................................................................................................................................... 9
Investment Direction .................................................................................................................................................... 9
Voting Proxy Statements for Client Owned Securities .................................................................................................10
Financial Information ..................................................................................................................................................10
Privacy Notice ............................................................................................................................................................10
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Part 2A of Form ADV
Advisory Business
EMBREE FINANCIAL Group was founded in 1994 to provide holistic, fee-based financial planning,
investment management and retirement plan consulting to both individuals and institutions. Paul M. Embree is
the Principal Owner of EMBREE FINANCIAL Group.
EMBREE FINANCIAL Group provides investment supervisory services, such as financial planning,
retirement planning, discretionary investment management, ongoing portfolio reporting, including statements
and portfolio analytics. The firm also advises clients on matters not involving securities, such as cash flow
analysis, taxation, education funding, trust structure, and insurance. As of December 31st, 2025, EMBREE
FINANCIAL Group manages approximately $1,412,421,219 (discretionary) and $8,452,581 (non-
discretionary) through our Private Wealth Management client relationships. EMBREE FINANCIAL Group
also manages institutional retirement plans in either a 3(38) or 3(21) capacity. We manage approximately
$1,223,995,087 as a 3(38) fiduciary (discretionary), and advise on $162,638,117as a 3(21) fiduciary (non-
discretionary).
Wealth Management service is provided through consultation with clients, which may include the following:
determination of financial objectives, identifying financial challenges, cash flow management, tax planning,
insurance review, investment management, education funding, retirement planning, and estate planning. The
Retirement Plan Services division of EMBREE FINANCIAL Group provides core consulting services to both
public and private corporations offering defined benefit and defined contribution plans to their employees.
The range of services provided by EMBREE FINANCIAL Group to its retirement plan clients includes plan
governance and fiduciary oversight, Investment Policy Statements, regular plan level reviews, ongoing
investment selections and management, employee education and advice, and quarterly participant
communication. EMBREE FINANCIAL Group specializes in creating customized investment strategies that
reflect each client’s goals. These goals and objectives are documented in our client relationship management
system. Investment Policy Statements may be created that reflect those stated goals and objectives. A client
may place restrictions on the strategies to be used in their portfolio, and the characteristics of assets to be held
in their portfolio.
EMBREE FINANCIAL Group makes investment decisions for clients as a fiduciary, with limited power of
attorney. Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged directly by the
client on an as- needed basis. Conflicts of interest will be disclosed to the client.
The initial meeting, which may be by telephone, is free of charge and is considered an exploratory interview
to determine the extent to which financial planning and investment management may be beneficial to the client.
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Part 2A of Form ADV
Fees and Compensation
EMBREE FINANCIAL Group bases its fees on a percentage of assets under management, hourly charges
and/or fixed fees (not including subscription fees). Financial plans are priced according to the degree of
complexity associated with the client’s situation and amount of time required to service the client in a high-
quality manner. Although most commissions are fixed, ongoing management fees are NEGOTIABLE based
on factors highlighted above. Investment management fees are billed quarterly, in ADVANCE, and fees are
deducted at the beginning of the three-month period for which the work is to be done. Fees are usually deducted
from designated client account(s) to facilitate billing. The client must consent in advance to a direct debit to
their investment account.
The maximum amount a client would be charged for advisory services is 1.5%.
Our fee schedule encompasses the broad scope of services and holistic approach provided by EMBREE
FINANCIAL Group. At times, the firm will charge extra for Financial Planning depending on the complexity
of the case and amount of time required to produce the desired output. Although a fee schedule is employed in
most cases, fees may be negotiated based on the level of services provided and amount of assets involved. In
some circumstances, a Retainer Agreement is executed in lieu of an Advisory Service Agreement when it is
more appropriate to work on a fixed-fee basis for a limited period of time. Fees for retainer services will
typically apply to Financial Planning Services and are NEGOTIABLE based on the complexity of the case.
Incentive Fees: In some cases, clients may request an incentive fee structure for their account. In such cases,
EMBREE FINANCIAL Group will provide the client with options and customize an incentive fee structure in
line with the client’s wishes. EMBREE FINANCIAL Group will only engage in an incentive fee relationship
with the client if the client meets the definition of a “qualified client” under the federal securities laws at the
time the relationship is entered.
Fees charged for Retirement Plan Services are customized for each plan and may vary depending on complexity
and level of services provided. Fees may be asset-based, paid entirely by participants, flat fee-based, paid by
plan sponsor, or a combination of the two. Most proposed fee schedules provide a menu of services available,
and allow the client to select how, and for what they choose to pay. Private Wealth Management fees are
typically debited from client accounts at the beginning of each quarter based upon the account balance on the
last day of the previous quarter. Management fees do not include transaction charges, which are charged by the
custodian and incurred by the client. EMBREE FINANCIAL Group, at its sole discretion, may waive its
minimum fee and/or charge a lesser investment advisory fee based upon certain criteria (e.g., historical
relationship, type of assets, anticipated future earning capacity, anticipated future additional assets, dollar
amounts of assets to be managed, related accounts, account composition, negotiations with clients, etc.).
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Part 2A of Form ADV
Any Private Wealth client of EMBREE FINANCIAL Group who wishes to terminate service provided by the
Applicant may do so at any time. Written notification of the termination is requested but not required. Any
termination of managed accounts is subject to the quarterly fee, in effect at the time of cancellation. Clients
have the right to terminate the service contract without penalty within five (5) business days after entering into
this agreement. Custodians such as Charles Schwab or Fidelity may charge transaction fees on purchases or
sales of certain mutual funds and exchange-traded funds. These transaction charges are usually small and
incidental to the purchase or sale of a security. The selection of the security is more important than the nominal
fee that the custodian charges to buy or sell the security.
Mutual funds generally charge a management fee for their services as investment managers. The management
fee is called an expense ratio. For example, an expense ratio of 0.50 means that the mutual fund company
charges one half of one percent (0.5%) for their services. These fees are in addition to the advisory service fees
paid to EMBREE FINANCIAL Group. Performance figures quoted by mutual fund companies in various
publications are after their fees have been deducted.
EMBREE FINANCIAL Group reserves the right to stop work on any account that is more than 120 days
overdue. In addition, EMBREE FINANCIAL Group reserves the right to terminate any financial planning
engagement where a client has willfully or purposely concealed information relevant to their financial situation.
Fees charged by EMBREE FINANCIAL Group are typically asset-based, not performance-based, because
clients are better served with this structure. In a rare case where a client prefers a performance- based structure,
such an arrangement will be negotiated directly and properly documented.
In cases where EMBREE FINANCIAL Group recommends a private placement and the client invests in such,
EMBREE FINANCIAL Group will charge a fee on those assets in one of two ways. If the investment is valued
quarterly and that value is available to EMBREE FINANCIAL Group, then the client will be billed on the
market value. In cases where quarterly market valuations are not available, then the client will be billed on the
amount of money committed to the private investment. In both cases, the details will be described in the fee
section of the EMBREE FINANCIAL Group client service agreement.
Certain representatives of EMBREE FINANCIAL Group are licensed insurance agents and, in such capacity,
may recommend, on a fully disclosed commission basis, the purchase of certain insurance products. This
practice presents a potential conflict of interest and may give EMBREE FINANCIAL Group or its
representatives the incentive to recommend the purchase of insurance products based on the compensation
received, however, EMBREE FINANCIAL Group seeks to ensure that all recommendations are made in the
best interests of clients regardless of any additional compensation earned. Clients have the option to purchase
insurance products that EMBREE FINANCIAL Group recommends through other agents that are not affiliated
with EMBREE FINANCIAL Group.
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Part 2A of Form ADV
Types of Clients
EMBREE FINANCIAL Group generally provides investment advice to high-net-worth individuals, individuals
and families, retirement plans, pension and profit-sharing plans, trusts, estates, corporations, or business
entities.
Client relationships vary in scope and length of service. EMBREE FINANCIAL Group account minimums are
$500,000 of investible assets, which typically equates to an annual fee of $5,000, although in certain cases this
minimum is waived.
Methods of Analysis, Investment Strategies, and Risk of Loss
Investment and securities analysis includes fundamental analysis, technical analysis, and cyclical analysis.
Fundamental analysis is a method of equity analysis regarding a company’s underlying earnings, expenses,
assets, and liabilities. This value is then compared to the current price of the company’s security to determine
whether to purchase, sell or hold the security. Technical analysis is a form of statistical analysis surrounding
market activity, such as past prices and trading volumes. Technical analysis is not attempting to measure a
security’s current value, but instead it seeks to identify patterns that can predict future activity for that security.
Cyclical analysis is a form of fundamental analysis that bases investment decisions on the different stages of
an economic cycle and the potential strength of that industry at a given time.
EMBREE FINANCIAL Group employs numerous tools and sources to conduct these analyses, including
advanced performance metrics, corporate filings, performance modeling software, corporate rating services,
timing services, annual reports, prospectuses, filings with the Securities and Exchange Commission, and
company press releases.
Additionally, investment opinions and positions are formed through the ongoing education, information
analysis, and unique market scrutiny of the EMBREE FINANCIAL Group team. The EMBREE FINANCIAL
Group team constantly evaluates the markets in a distinct fashion, producing inimitable data and outlooks
aimed at better serving the firm's clients.
Other sources include Morningstar, Charles Schwab & Company, Bloomberg and numerous other online
information providers. Assets are invested primarily in no-load mutual funds, exchange- traded funds and
individual securities. Additionally, when appropriate, EMBREE FINANCIAL Group will work with the client
to invest in limited partnerships for alternative investments such as hedge funds, private equity, and real estate.
Security types may include, but are not limited to, the following: equities (stocks), warrants, corporate debt
securities, commercial paper, certificates of deposit, municipal securities, investment company securities (i.e.,
mutual funds), U. S. government securities, corporate bonds, options contracts, futures contracts, and interests
in partnerships. Initial public offerings (IPOs) are not available through EMBREE FINANCIAL Group.
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Part 2A of Form ADV
Clients should be advised that all investments involve risk of loss, which includes loss of principle and a
reduction in earnings. Additionally, investors face the following risks:
•
Interest rate risk: Interest rate risk is the possibility that the value of a security or portfolio will change
as interest rates change.
• Market risk: Market risk is the possibility of an investor experiencing losses due to factors that affect
•
the overall performance of the financial markets.
Inflation risk: Inflation risk is the possibility that money loses its purchasing power over time due to
rising prices.
• Currency risk: Currency risk is the possibility of financial loss or gain due to changes in the value of
one currency relative to another. It's also known as foreign exchange risk or exchange-rate risk.
• Reinvestment risk: Reinvestment risk is the risk that an investor will have to reinvest the coupon,
principal and/or interest received from an investment at a potentially lower rate than they are currently
receiving.
• Business risk: Business risk is the possibility of anything that could negatively impact a company's
finances or operations.
• Liquidity risk: Liquidity risk is the risk that a market will not allow an investor to buy or sell securities
at the desired time or price.
• Financial risk: Financial risk is any of various types of risk associated with financing, including
financial transactions that include company loans in risk of default.
• Alternative investment risk: Alternative investments come with their own risks like potential lack of
liquidity, complexity and transparency issues, and higher fees and costs.
EMBREE FINANCIAL Group manages each portfolio in a manner consistent with its appropriate level of risk,
as determined by the client.
Disciplinary Information
In 2021, EMBREE FINANCIAL Group submitted an Offer of Settlement (“Offer”) to the United States
Securities and Exchange Commission (“Commission”) and, the Commission has accepted, for which EMBREE
FINANCIAL Group has consented to an Order to pay a monetary penalty, agreed to a temporary Cease-and-
Desist Order, and was censured by the Commission based upon the firm’s failure to file and deliver to clients
a required regulatory filing by the required deadline.
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Part 2A of Form ADV
Other Financial Industry Activities and Affiliations
Neither EMBREE FINANCIAL Group nor its representatives are registered as, or have pending applications
to become, a broker/dealer or a representative of a broker/dealer. Similarly, neither EMBREE FINANCIAL
Group nor its representatives are registered as or have pending applications to become either a Futures
Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisory or an associated person
of the foregoing entities. EMBREE FINANCIAL Group may recommend other investment advisers or asset
managers for the client. As discussed above under “Fees and Compensation”, certain Representatives of
EMBREE FINANCIAL Group are licensed insurance agents.
Code of Ethics, Participation of Interest in Client Transactions, and Personal
Trading
EMBREE FINANCIAL Group has adopted a Code of Ethics that directs staff conduct. The Code of Ethics is
centered on fiduciary responsibility to clients, staff security transactions, and conflicts of interest. The Code of
Ethics includes the following principles:
• Above all, EMBREE FINANCIAL Group's duty is to place the interests of clients first;
• That staff securities transactions be conducted in a manner that avoids any actual or potential conflicts
of interest, inside positions, or abuse of trust and responsibility to the client;
• That information concerning a client’s financial interests, personal information, and security holdings
be kept confidential and secure.
The Code of Ethics is available for review by clients and prospective clients upon request. EMBREE
FINANCIAL Group and its employees may buy or sell securities that are also held by clients. Employees may
not trade their own securities ahead of client trades. Employees comply with the provisions of the EMBREE
FINANCIAL Group Compliance Manual.
The Chief Compliance Officer of EMBREE FINANCIAL Group is Samantha Davidson. She reviews all
investments that employees are required to report. Her reportable investments are reviewed by the firm’s Chief
Executive Officer. These personal investment reviews ensure that the personal trading of employees does not
affect the markets or impact clients, and that clients of the firm receive preferential treatment. Because most
such employee investments are small mutual fund transactions, large capitalization stocks or exchange-traded
funds, they do not affect the securities markets or client accounts in any way.
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Part 2A of Form ADV
Brokerage Practices
EMBREE FINANCIAL Group does not have direct affiliation with any product sales firms other than for the
purpose of accessing investment opportunities. Specific custodian recommendations are made to clients based
on their need for investment flexibility, cost effectiveness, financial strength, quality of execution and
operational excellence.
EMBREE FINANCIAL Group recommends discount brokerage firms and trust companies (qualified
custodians), such as Charles Schwab & Co. and Fidelity Brokerage Services, LLC. EMBREE FINANCIAL
Group is an institutional advisor with Charles Schwab & Co., and custodies the bulk of its wealth management
client assets with the firm. EMBREE FINANCIAL Group DOES NOT receive fees or commissions from any
custodian. EMBREE FINANCIAL Group regularly reviews the execution of trades at each custodian, their
financial strength, and their firm’s reputation. The review is documented in the EMBREE FINANCIAL Group
Compliance Manual. Transaction fees charged by the custodians are also reviewed. EMBREE FINANCIAL
Group does not receive any portion of the trading fees. Most investments made on a client’s behalf are made
for them individually. However, at times investments/ trades may be aggregated for the sake of efficiency.
Trade aggregation in individual securities ensures that all clients receive the same price, otherwise, with respect
to mutual funds or exchange-traded funds, client(s) do not garner any benefit from trade aggregation.
Review of Accounts
Account reviews are performed periodically with clients, as often as quarterly with some, and more often at
least annually. Reviews may be more or less frequent, depending on market conditions, and are conducted
either by phone or in person. Other conditions that may trigger a review are changes in tax laws, changes in the
client’s financial, marital or employment status, or any other factors that may impact the client's financial
situation.
Wealth Management clients receive monthly account statements from custodians.
In addition, EMBREE FINANCIAL Group provides clients that meet a minimum requirement with
supplementary customized statements on a quarterly basis. For reviews, statements are compiled with detailed
portfolio analytics to facilitate discussion and provide clients with a deeper understanding of their portfolio’s
risk and return characteristics. Additional reports that pertain to a client’s specific objectives may also be
provided, such as retirement planning, net worth, or educational spending.
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Part 2A of Form ADV
Client Referrals and Other Compensation
EMBREE FINANCIAL Group does not accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them.
Custody
Client assets are typically held at qualified custodians, such as Charles Schwab or Fidelity. The custodians
provide detailed monthly account statements directly to clients at the client’s address of record. Additionally,
custodians provide the ability for clients to access account information online. Corporate retirement plan
participants receive quarterly statements from plan record keepers and can access their account information
online at any time.
Clients are urged to compare the account statements received directly from their custodians with the quarterly
performance report statements provided by EMBREE FINANCIAL Group.
When it deducts fees directly from client accounts at a selected custodian, EMBREE FINANCIAL Group will be
deemed to have limited custody of client’s assets and must have written authorization from the client to do so.
Clients will receive all account statements and billing invoices that are required in each jurisdiction, and they
should carefully review those statements for accuracy.
EMBREE FINANCIAL Group is deemed to have custody of client assets for purposes of the Investment Advisers
Act of 1940 when it acts pursuant to a Standing Letter of Authorization established by a client with the custodian
for purposes of disbursing funds by wire or ACH to a third party. In order to avoid additional regulatory
requirements, the custodian and EMBREE FINANCIAL Group have adopted safeguards to ensure that the money
movements are completed in accordance with the client’s instructions.
Investment Direction
EMBREE FINANCIAL Group accepts discretionary authority to manage securities accounts on behalf of
clients, and to do so in a manner that is consistent with the client’s stated goals and objectives. The firm and
its advisors have the authority to determine, without obtaining specific client consent, the securities to be
bought or sold, and the amount of the securities to be bought or sold.
A Limited Power of Attorney (LPOA) provides EMBREE FINANCIAL Group with the authority to make
investments for clients on a discretionary basis. Discretionary trading authority facilitates placing trades in
client accounts in a timely manner.
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Part 2A of Form ADV
Voting Proxy Statements for Client Owned Securities
EMBREE FINANCIAL Group will not ask for, nor accept voting authority for client securities. Clients will
receive proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Financial Information
EMBREE FINANCIAL Group makes it a practice to adopt sound financial principles in managing its business.
The firm does not have any financial impairment that will preclude the firm from meeting contractual
commitments to clients.
EMBREE FINANCIAL Group is not required to provide a balance sheet because it does not serve as a
custodian for client funds or securities and does not require prepayment of fees of more than six months in
advance.
Privacy Notice
EMBREE FINANCIAL Group is committed to maintaining the confidentiality, integrity and security of the
personal information that is entrusted to the firm. The firm collects nonpublic information about personal
finances, health (to the extent that it is needed for insurance or financial planning), information about
transactions with third parties, and/or credit reports from consumer reporting agencies. The firm compiles this
information to assist clients in meeting financial goals.
With client permission, EMBREE FINANCIAL Group will disclose relevant personal client information to
custodians in order to establish and maintain client accounts. On a more limited basis, the firm will provide
information to attorneys, accountants, and mortgage lenders of the client’s choosing to facilitate reporting or
the execution of a transaction(s). The firm will not violate the contract of client confidentiality without explicit
instructions from the client. EMBREE FINANCIAL Group maintains a secure office to ensure that client
information is not placed at unreasonable risk. The firm employs a firewall barrier, secure data encryption
techniques and authentication procedures in its computer environment. EMBREE FINANCIAL Group does
not provide client information to mailing list vendors or solicitors. Strict confidentiality is required in
agreements with unaffiliated third parties that require access to clients’ personal information, including
financial service companies, consultants, and auditors.
Federal and state securities regulators may review Company records and personal records of clients as
permitted by law. Clients will be notified of any changes to the EMBREE FINANCIAL Group privacy policy.
The firm is required by law to deliver this Privacy Notice to clients annually, in writing.
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