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nItem 1 – Cover Page
Form ADV Part 2A: Brochure
Equinum, LLC
Equinum Wealth Management
3611 14th Avenue
Suite 221
Brooklyn, NY 11218
T: 718-480-5600
April 29, 2025
This Brochure provides information about the qualifications and business practices of Equinum, LLC d/b/a
Equinum, LLC and Equinum Wealth Management (“Equinum”, “us”, “we” or “our”). If you have any questions
about the contents of this Brochure, please contact us by telephone at 718-480-5600 or by email at
clientservices@equinum.com. The information in this Brochure has not been approved or verified by the United
States Securities and Exchange Commission (“SEC”) or by any state securities authority.
Registration with the SEC or with any state securities authority as an investment adviser does not imply any level
of skill or training.
Additional information about Equinum is also available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Material Changes
The Last Annual Updating Amendment of Equinum, LLC was on March 14, 2025. Material changes relate to
Equinum, LLC’s policies, practices or conflicts of interests only.
ITEM 4 – ADVISORY BUSINESS.................................................................................................................... 4
ITEM 5 – FEES AND COMPENSATION ..................................................................................................... 6
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ....................... 8
ITEM 7 – TYPES OF CLIENTS ....................................................................................................................... 8
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........... 8
ITEM 9 – DISCIPLINARY INFORMATION ............................................................................................. 10
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ..................... 10
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN FUND TRANSACTIONS
AND PERSONAL TRADING ......................................................................................................................... 11
ITEM 12 – BROKERAGE PRACTICES ............................................................................................... 11
ITEM 13 – REVIEW OF ACCOUNTS........................................................................................................... 12
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION ................................................. 12
ITEM 15 – CUSTODY ....................................................................................................................................... 13
ITEM 16 – INVESTMENT DISCRETION .................................................................................................. 13
ITEM 17 – VOTING FUND SECURITIES .................................................................................................. 13
ITEM 18 – FINANCIAL INFORMATION .................................................................................................. 13
Equinum, LLC, a New York limited liability company, is based in Brooklyn, NY. Equinum, LLC was established
2019 and conducts its advisory business under the names of Equinum, LLC and Equinum Wealth Management
(“Equinum”, “us”, “we” or “our”). Our principal owners are Roth & Company LLP and Aron Pinson through
the entity PFT Investments LLC, and Zacharia through the entities Roth and Company LLP and Waxler Family
Holdings LLC.
Equinum offers the following services to advisory clients:
Investment Supervisory Services
Equinum offers ongoing portfolio management services based on the individual goals, objectives, time horizon,
and risk tolerance of each client. Equinum creates an Investment Policy Statement for each client, which outlines
the client’s current situation (income, tax levels, and risk tolerance levels) and then constructs a plan to aid in the
selection of a portfolio that matches each client’s specific situation. Investment Supervisory Services include, but
are not limited to, the following:
• Investment strategy
• Personal investment policy
• Asset allocation
• Asset selection
• Risk tolerance
• Regular portfolio monitoring
Equinum evaluates the current investments of each client with respect to their risk tolerance levels and time
horizon. Equinum can provide portfolio management services on a discretionary basis and may manage some
assets on a non-discretionary basis. Equinum requests discretionary authority from clients in order to select
securities and place orders with brokers to execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in each client’s Investment Policy Statement.
Variable Annuity Offerings
When appropriate for certain clients, Equinum manages investments held within variable annuities offered through
various insurance companies. These variable annuities represent a portion of the relevant clients’ portfolio under
Equinum’s Investment Supervisory Services.
Retirement Plan Offerings
Fiduciaries, as defined by ERISA (The Employee Retirement Income Security Act of 1974, as amended), are
required to exercise the skill of a "prudent expert" unless they hire a professional “with knowledge of such matters”
to assist them (§404(a)). For many retirement plan sponsors, this is a challenge, as they are not investment
professionals, and they face potential personal liability.
Equinum helps plan sponsors manage this risk by providing a systematic, prudent process that can significantly
reduce potential fiduciary liability. Most importantly, as a registered investment advisory firm, Equinum
acknowledges its co-fiduciary status with respect to the plan in writing. A 3(21)-investment adviser works with you
to recommend the investment lineup for a 401(k) plan, but does not have discretion over plan investments.
Equinum serves as a 3(21)-investment adviser for 401(k) plans (defined contribution plans), and non-discretionary
trades are affected through use of The Vanguard Group, Inc. (“Vanguard”).
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Use of Third-Party Managers
Equinum also from time to time, when appropriate for a particular client, allocates certain portions of a client
portfolio to independent third-party managers (“Third-Party Manager” or “Third-Party Managers”) or recommend
direct investment with Third-Party Managers.
As part of this service, the firm conducts management searches of various unaffiliated registered investment
advisers. Based on a client's individual circumstances and needs, Equinum will select a Third-Party Manager based
on the portfolio management style that is appropriate for that client. Such Third-Party Managers might include
investments in private equity funds and/or hedge funds. Factors considered in making this determination include
account size, risk tolerance, the opinion of each client and the investment philosophy of the Third-Party Manager.
The firm encourages clients to review each Third-Party Manager’s disclosure document regarding the particular
characteristics of any program and portfolio managers selected.
Third-party managers may be engaged through a separately managed account (SMA) structure, where a sub-advisor
oversees portfolio management. Additional, investments may be structured as limited partnerships in third-party
investment vehicles, such as hedge funds or private equity funds.
Equinum will regularly monitor the performance of the Third-Party Manager(s). If it is determined that a particular
selected Third-Party Manager is not providing sufficient management services to the client, or is not managing the
client's portfolio in a manner consistent with the client's investment objectives, the firm will, when practicable
depending on time or liquidity constraints in each agreement, remove the client's assets from that Third-Party
Manager, and place the client's assets with another Third-Party Manager at the firm’s discretion.
The firm will conduct appropriate initial and periodic due diligence on all Third-Party Managers, making reasonable
inquiries into their performance calculations, policies and procedures, Code of Ethics, and other operational and
compliance matters deemed important to account performance and risk management.
Robo-Advisor Services
Equinum has developed and periodically updates its proprietary investment models, which utilize exchange-traded
funds (ETFs) carefully selected by Equinum for its robo-advisor platform. These models are designed to provide
automated investment management through a digital platform.
Previously, Equinum offered robo-advisory services through Schwab Intelligent Portfolios (SIP), which provided
discretionary portfolio management using automated investment strategies. SIP portfolios consisted of diversified
allocations across up to 20 asset classes, including stocks, fixed income, real estate, commodities, and a mandatory
FDIC-insured cash allocation. Schwab's platform used algorithm-driven daily monitoring and automatic
rebalancing to align client portfolios with their risk profiles. Schwab Investment Advisory, Inc. (CSIA) managed
SIP accounts on a discretionary basis, and Schwab served as the custodian. SIP required clients to complete an
online questionnaire to generate a recommended portfolio. Clients were responsible for periodically r eviewing their
investment profiles to ensure their portfolios remained aligned with their goals.
Transition to Betterment Advisor Services:
As of 2025, most robo-advisory accounts have transitioned from Schwab to Betterment Advisor Services, and the
Schwab platform will be discontinued by mid-2025. Clients who have not yet transitioned will be required to move
to another investment solution before the phase-out deadline.
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Betterment provides automated portfolio management, rebalancing, and tax-loss harvesting services. Betterment
does not require a mandatory cash allocation. Clients who enroll in Betterment’s platform will be subject to
Betterment’s platform fee of 0.18%, in addition to any applicable Equinum advisory fees. Clients should review
Betterment’s terms, conditions, and disclosures to fully understand the services, fees, and any limitations associated
with the platform.
Custodial & Investment Discretion:
Clients utilizing Betterment’s robo-advisory services should be aware that Betterment Advisor Services acts as the
custodian for assets held on its platform. Equinum does not have direct control over trading, cash movements, or
operational functions within Betterment accounts. While Equinum provides investment recommendations and
oversight, Betterment retains discretion over trade execution, rebalancing, and portfolio adjustments based on the
client’s selected investment preferences.
For clients currently using Schwab’s robo-advisory platform, Schwab does not charge a separate advisory fee but
applies an expense ratio on the required cash allocation within its portfolios. Betterment does not impose a cash
allocation requirement, but clients should consider the differences in fee structures, portfolio management styles,
and investment methodologies when selecting the most suitable robo-advisory platform.
Clients should carefully evaluate the features of both platforms, including fees, rebalancing processes, tax strategies,
and custodial services, before making a decision.
Family Office
Equinum offers an innovative family office service for ultra-high net worth individuals that provides clear and
timely access to aspects of personal and enterprise wealth in one place, as well as specific holdings for assets held
outside of Equinum (investment accounts, real estate, loans, private equity, hedge funds, direct investments, art,
antiques, vehicles, etc.). This empowers better decision making with analysis that clearly communicates net worth
changes, performance, risks and liquidity on demand.
As of December 31, 2024, Equinum manages approximately $301,103,721 on a discretionary basis and $95,549,399
on a non-discretionary basis.
Investment Supervisory Services
The annual fee, based on a percentage of your assets under our management, is 1%.
Investment management fees are typically payable quarterly in arrears. If management begins after the start of a
calendar quarter, fees will be prorated accordingly. Typically, we deduct advisory fees directly from your custodian
account if you have given Equinum written authorization to do so. Otherwise, you would send payment directly
to Equinum for management fees each quarter. Either you or Equinum may terminate an investment management
agreement at any time, subject to thirty (30) days advance written notice requirements included in the client
advisory agreement.
For some non-discretionary clients, Equinum will charge 1% management fees quarterly in arrears based on the
account’s prior quarter’s beginning value. Management fees may be negotiated. The fees will be adjusted for cash
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flows during the previous quarter and prorated accordingly. These fees will be withdrawn directly from the client’s
custodian account with client’s written authorization.
For some non-discretionary clients, Equinum will charge 1% management fees quarterly in advance based on the
account’s quarter’s beginning value. Management fees may be negotiated. The fees will be adjusted for cash flows
during the previous quarter and prorated accordingly. These fees will be withdrawn directly from the client’s
custodian account with client’s written authorization.
Limited Negotiability of Advisory Fees: Although Equinum has established the aforementioned fee schedule, we
retain the discretion to negotiate alternative fees on a client-by-client basis. Client facts, circumstances and needs
are considered in determining the fee schedule. These include the complexity of the client, assets to be placed
under management, anticipated future additional assets; related accounts; portfolio style, account composition,
reports, among other factors. The specific annual fee schedule is identified in the contract between the adviser and
each client.
Variable Annuity Fees
In addition, Equinum is party to agreements with various insurance companies under which Equinum manages
investments held within variable annuities for certain clients, when appropriate. To the extent that the customer
owns annuities, Equinum will charge the same 1% management fee, which will be calculated and paid directly to
Equinum by the annuity issuer, which may utilize the same or different methodology (e.g., calculated in advance).
Retirement Plan Fees
Equinum charges a fee of 0.40% for recommending the selection of mutual funds and ETFs available for each
401(k) plan we manage utilizing a third-party platform to effect trades for the plan. Plan participants can elect to
use one of Equinum’s proprietary investment models or a customized selection of investment options for this
service. Equinum provides non-discretionary investment advice for 401(k) plans. The third-party platform charges
clients for record-keeping fees separately from the management fee. Equinum does not receive any portion of the
record-keeping fees and is not affiliated with the third-party platform provider.
Third-Party Manager Fees
If any Third-Party Managers are used to manage a portion of a client portfolio, a separate and distinct fee will be
charged by the Third-Party Manager as outlined in its disclosure documents and advisory agreement, as applicable.
Third-Party Managers elect to directly debit client custodian accounts for their management fees upon receiving
permission from each client. These Third-Party Managers charge their fees in advance or in arrears, monthly or
quarterly, depending on the terms of each investment program and each selected manager’s billing practices.
Equinum does not receive any portion of the fees charged by Third-Party Managers.
Robo Advisor Fees
Through Equinum, clients have access to robo-advisory services, which provide automated investment
management, including portfolio rebalancing and tax optimization. Equinum charges an annual advisory fee of
0.40% on assets above $50,000. For example, if a client has three (3) accounts with a combined value of $150,000,
the client will be charged 0.40% on $100,000 of those assets, resulting in a total annual fee of $400.
Clients utilizing the Schwab Intelligent Portfolios (SIP) Program receive SIP administration services, as well as
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trade execution, custody, and related services provided by Schwab. Clients using Schwab’s platform do not pay a
direct platform fee to Schwab; however, they are responsible for the operating expense ratios of ETFs used in the
portfolios, including Schwab ETFs™, which impact account performance. Additionally, Schwab imposes a
required Cash Allocation and utilizes a Sweep Program, both of which may affect returns. Schwab and its affiliates
earn compensation from certain ETFs within the portfolios, as well as from the Cash Allocation and Sweep
Program. This program from Schwab is set to be discontinued in calendar year 2025.
Clients utilizing the Betterment Advisor Services platform are subject to Betterment’s platform fee of 0.18%, in
addition to any applicable Equinum advisory fees. Betterment does not require a Cash Allocation, allowing for full
investment of client assets in ETFs. Clients are responsible for the expense ratios of ETFs used within Betterment
portfolios, which impact overall investment performance.
Equinum is not affiliated with Betterment Advisor Services, Charles Schwab & Co., Inc., or any of their affiliates.
Family Office Fees
The rate for Equinum’s Family Office offering is 0.10% of assets under advisement, excluding assets managed
directly by the firm. This service has a minimum annual fee of $40,000, which is billed quarterly at $10,000 per
quarter. Fees are negotiable, and the final fee schedule will be included in an exhibit of the Family Office
Agreement.
Clients may terminate the agreement at any time with written notice. Termination does not affect any actions taken
before termination, prior obligations, or the client’s responsibility to pay family office fees, which will be pro -rated
through the termination date.
Family Office fees are billed to the client and may be paid from assets managed by Equinum or outside assets,
based on the client’s preference. In all cases, the client must approve the payment before it is processed. Fees are
paid in arrears.
Equinum does not charge any performance‐based fees, which are fees based upon a share of capital gains on or capital
appreciation of the assets of a client.
Equinum provides investment advisory services to individuals, high net worth individuals, corporations and
charitable organizations. Equinum does not have a minimum account size, with the exception of Robo-Advisor
services which carry an account minimum of $5,000 for the SIP program.
Methods of Analysis and Investment Strategies
Equinum’s methods of analysis include fundamental analysis and technical analysis. Fundamental analysis involves
the analysis of financial statements, the general financial health of companies, and/or the analysis of management
or competitive advantages. Technical analysis involves the analysis of past market data; primarily price and volume.
Equinum uses this technique to search for patterns used to help predict favorable conditions for buying and/or
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selling a security.
Equinum uses long term trading, short term trading, short sales, margin transactions and options writing (including
covered options, uncovered options, or spreading strategies). Investing in securities involves a risk of loss that you,
as a client, should be prepared to bear.
Risks of Specific Securities Utilized
Equinum generally seeks investment strategies that do not involve significant or unusual risk beyond that of the
general domestic and/or international equity markets. However, it will utilize short sales, margin transactions, and
options writing. Short sales, margin transactions, and options writing generally hold greater risk of capital loss and
clients should be aware that there is a material risk of loss using any of those strategies. The investment types listed
below (leaving aside Treasury Inflation Protected/Inflation Linked Bonds) are not guaranteed or insured by the
FDIC or any other government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose money investing in
mutual funds. All mutual funds have costs that lower investment returns. They can be of bond “fixed income”
nature (lower risk) or stock “equity” nature (mentioned above).
Equity investment generally refers to buying shares of stocks by an individual or firms in return for receiving a
future payment of dividends and capital gains if the value of the stock increases. There is an innate risk involved
when purchasing a stock that it may decrease in value and the investment may incur a loss.
Treasury Inflation Protected/Inflation Linked Bonds: The Risk of default on these bonds is dependent upon the
U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal.
Fixed Income is an investment that guarantees fixed periodic payments in the future that may involve economic
risks such as inflationary risk, interest rate risk, default risk, repayment of principal risk, etc.
Debt securities carry risks such as the possibility of default on the principal, fluctuation in interest rates, and
counterparties being unable to meet obligations.
Stocks & Exchange Traded Funds (ETF): Investing in stocks & ETF's carries the risk of capital loss (sometimes
up to a 100% loss in the case of a stock holding bankruptcy).
REITs have specific risks including valuation due to cash flows, dividends paid in stock rather than cash, and the
payment of debt resulting in dilution of shares.
Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares” not physical metal):
Investing in precious metal ETFs carries the risk of capital loss.
Long term trading is designed to capture market rates of both return and risk. Due to its nature, the long -term
investment strategy can expose clients to various other types of risk that will typically surface at various intervals
during the time the client owns the investments. These risks include but are not limited to inflation (purchasing
power) risk, interest rate risk, economic risk, market risk, and political/regulatory risk.
Short term trading risks include liquidity, economic stability and inflation.
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Short sales risks include the upward trend of the market and the infinite possibility of loss.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral.
Options writing involve a contract to purchase a security at a given price, not necessarily at market value, depending
on the market. This strategy includes the risk that an option may expire out of the money resulting in minimal or
no value and the possibility of leveraged loss of trading capital due to the leveraged nature of stock options. An
uncovered option is a type of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss for an uncovered call
option is limitless. Spread option positions entail buying and selling multiple options on the same underlying
security, but with different strike prices or expiration dates, which helps lim it the risk of other option trading
strategies. Option writing also involves risks including but not limited to economic risk, market risk, sector risk,
idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk and interest rate risk.
There are limitations inherent in the use of Algorithms to manage accounts; for instance, the Rebalancing
Algorithms are designed to manage accounts according to the asset allocation selected for that account and are
not designed to actively manage asset allocations based on short-term market fluctuations. The Rebalancing
Algorithms are also not designed to consider certain factors such as short-term asset class volatility or individual
tax circumstances such as capital gains taxes. The SII Algorithm cannot ensure the duration of the SII Withdrawals.
Although the SII Algorithm is designed to consider tax implications in the order and amount of withdrawals from
various accounts, it is not designed to produce a specific tax result or to ensure that withdrawals will be made in
the most tax efficient manner. Clients enrolled in SII should seek guidance from a qualified tax professional on
how tax laws apply and the impact of enrollment to their specific circumstances. Investment advisory personnel
of CSIA oversee the Algorithms but do not personally or directly monitor each individual account. There is a risk
that the Algorithms and related software used for strategy selection, tax-loss harvesting and rebalancing, and related
functions may not perform within intended parameters, which may result in a recommendation of a portfolio that
may be more aggressive or conservative than necessary, and trigger or fail to initiate rebalancing and/or tax -loss
harvesting trading. The various Algorithms interact with each other and follow relative prioritization. For instance,
if an account is due for a planned withdrawal through the SII feature (as detailed below), the withdrawal will take
precedence over any wash sales that the Rebalancing Algorithms may attempt to avoid. This means that if there is
a planned withdrawal for the account, there will be a sale of securities as needed to fund the withdrawal even if
this results in a wash sale.
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you, as a
client, should be prepared to bear.
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or the integrity of our management. Neither Equinum nor any of its
supervised persons have been the subject of any legal or disciplinary event that would be material to your evaluation
of the integrity of Equinum or that of its management.
As mentioned in Item 4 of this brochure, when appropriate, Equinum allocates certain portions of client portfolios
to Third-Party Managers or recommends that clients invest directly with Third-Party Managers.
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Just as with the other assets that Equinum manages, Equinum charges management fees for these held-away assets.
Equinum receives a portion of the fees charged by such Third-Party Managers and insurance companies which
creates a potential conflict of interest for Equinum with our clients because Equinum earns management fees for
recommending these products. However, clients should note that Equinum is a fee-only advisory firm and charges
fees based on the assets under management, and not based on the actual product, security, or holding that is
recommended. Additionally, neither the firm nor any of its representatives receive commissions for the sale of
products offered through any third parties. Equinum endeavors at all times to put the interests of its clients first
and recommends only suitable investments to each client after evaluating and identifying products available based
on the best interest of each client. As part of Equinum’s fiduciary duty as a registered investment adviser, the firm
takes the following steps to address these conflicts: Equinum collects, maintains and documents accurate, complete
and relevant client background information to ensure that investments in the client’s account is appropriate for
the client’s financial goals, objectives and risk tolerance; and Equinum educates its employees regarding the
responsibilities of a fiduciary, including suitability of all client investments, regardless of any fee arrangement, and
conducts reviews of client portfolios from time to time to ensure that investments are appropriate for each client .
In addition, Equinum is party to agreements with various insurance companies under which Equinum manages
investments held within variable annuities for certain clients, when appropriate. As mentioned in Item 5 above, t o
the extent that the customer owns annuities, Equinum will charge the same 1% management fee, which will be
calculated and paid directly to Equinum by the annuity issuer, which may utilize the same or different methodology
(e.g., calculated in advance).
Equinum is not affiliated with any Third-Party Managers, insurance companies or other financial institutions.
We have adopted a Code of Ethics for all employees of the firm describing our high ethical standards of business
conduct, including those of applicable Federal and State securities laws. Our Code of Ethics includes policies and
procedures relating to maintaining the confidentiality of client information, a prohibition on insider trading, and
personal securities trading and review procedures, among other things. Our employees must certify at least annually
their receipt, understanding and compliance with our Code of Ethics. A copy of our Code of Ethics is available to
our advisory clients and prospective clients, upon request to the Chief Compliance Officer, at the firm’s principal office
address.
Equinum considers the following factors when determining which custodian to recommend to clients; relatively
low transaction fees, name recognition, powerful background and access to mutual funds and ETF s. Based on
these factors, the custodian will be chosen to be the recommended custodian. Equinum does not charge a premium
or commission on transactions beyond the actual cost imposed by custodian.
Equinum does not have any soft-dollar arrangements and does not receive any soft-dollar benefits.
Equinum routinely recommends that clients direct Equinum to execute transactions through Charles Schwab &
Co., Inc. (“Schwab”) as the broker-dealer. Equinum does not have the discretionary authority to determine the
broker-dealer to be used or the commission rates to be paid for brokerage transactions. Equinum is not affiliated
with Schwab. Not all advisers require clients to direct brokerage. When client’s direct brokerage, Equinum may be
unable to achieve most favorable execution of client transactions, and this practice could cost clients more money.
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For example, in a directed brokerage account, the client may pay higher brokerage commissions because Equinum
may not be able to aggregate orders to reduce transaction costs, or the client may receive less favorable prices.
Seeking best execution for our clients is an important aspect of our fiduciary duty. Consequently, we have controls
in place to monitor trade executions. In seeking best execution, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution considering the factors we review,
including the quality of services provided by broker-dealers including the quality of executions, commission rates,
accuracy and speed of execution, and overall brokerage relationships. Although the commissions and/or
transaction fees paid by our clients typically correspond with our duty to obtain best execution, clients may pay a
commission that is higher than what another qualified broker-dealer might charge to affect the same transaction
when we determine, in good faith, that the commission or transaction fee is reasonable in relation to the value of
the brokerage and research services we receive from a particular broker-dealer we recommend. Best execution is
also about pricing, not just fees. Accordingly, although we seek competitive rates from the broker-dealers we
recommend, we may not necessarily obtain the lowest possible commission rates for client transactions. The
brokerage commissions or transaction fees charged by the broker-dealer are exclusive of, and in addition to, our
investment management fee. Our best execution responsibility is qualified if the securities we purchase are no-
load mutual funds that are traded at net asset value as determined at the daily market close.
Typically, we implement client transactions separately for each account. Consequently, certain client trades may
be executed before others, at a different price and/or commission rate. Additionally, our clients may not receive
volume discounts available to advisers who aggregate client trades (a practice known as “block trading”). There
are instances where we block trade for clients where possible and when advantageous to clients. In these instances,
clients participating in any aggregated transactions will receive an average share price and transaction costs will be
shared equally and on a pro-rata basis.
Investment Supervisory Services
While the underlying securities within Investment Supervisory Services accounts are continually monitored, these
accounts are reviewed typically each quarter, but no less frequently than annually by Equinum. Accounts are
reviewed in the context of each client's stated investment objectives and guidelines, as well as their assets under
management. More frequent reviews may be triggered by material changes in variables such as the client's individual
circumstances, or the market, political or economic environment.
In addition to the monthly or quarterly statements and confirmations of transactions that Investment Supervisory
Services clients will receive from their custodian, Equinum may provide written quarterly reports summarizing
account performance, balances and holdings.
Financial Planning Services
All financial planning accounts are reviewed upon financial plan creation and plan delivery by Equinum. There is
only one level of review for financial plans, and that is the total review conducted to create the financial plan.
Equinum does not receive any economic benefit, directly or indirectly from any third party for advice rendered to
Equinum clients.
If a client is introduced to Equinum by either an affiliated or unaffiliated solicitor, Equinum will pay that solicitor
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a referral fee in accordance with the requirements of Rule 206(4)-3 of the Advisers Act and any corresponding
state securities law requirements. Any such referral fee shall be paid solely from Equinum’s investment
management fee and shall not result in any additional charge to the client. If the client is introduced to Equinum
by an unaffiliated solicitor, the solicitor shall provide the client with a copy of Equinum’s written disclosure
statement which meets the requirements of Rule 204-3 of the Advisers Act and a copy of the solicitor’s disclosure
statement containing the terms and conditions of the solicitation arrangement including compensation. Any
affiliated solicitor of Equinum shall disclose the nature of his/her relationship to prospective clients at the time of
the solicitation and will provide all prospective clients with a copy of Equinum’s written disclosure statement at
the time of the solicitation. It is Equinum's policy not to accept or allow our related persons to accept any form
of compensation, including cash, sales awards or other prizes, from a non-client in conjunction with the advisory
services we provide to our clients.
Equinum is deemed to have constructive custody of client funds as the result of debiting investment advisory fees
from separately managed accounts. Physical custody of client funds is maintained at a qualified custodian. Debiting
of fees is done pursuant to authorization provided by each individual client and approval of the custodian. No less
than quarterly, individual clients will receive account statements directly from the custodian of their account.
Custodial statements include account holdings, market values and any activity that occurred during the period,
including the deduction of investment advisory fees. Copies of account statements are sent to Equinum and
available to Equinum electronically. Equinum has formed a reasonable belief based on the availability of these
statements that the "qualified custodian" is providing account statements directly to clients at least quarterly. In
the event that Equinum provides individual client reports, Equinum urges clients to compare information
contained in such reports with the account statements received directly from the account custodian. Differences
in portfolio value may occur due to various factors, including but not limited to: (1) unsettled trades; (2) accrued
income; (3) pricing of securities; and, (4) dividends earned but not received.
In addition, Equinum is deemed to have custody of client assets due to the Firm’s ability to direct clients’
custodians to make money transfers from client accounts to designated third parties based on standing letters of
authorization (“SLOAs”) for certain clients. These arrangements are disclosed at ADV Part 1, Ite m 9. This level
of custody does not require the firm to receive surprise audits annually provided certain guidelines are followed.
In accordance with the guidance provided in the SEC’s February 21, 2017 No-Action Letter to the Investment
Adviser Association, Equinum follows the below guidelines with respect to such accounts:
• The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature, the
third party’s name, and either the third party’s address or the third party’s account number at a custodian to
which the transfer should be directed.
• The client authorizes Equinum, in writing, either on the qualified custodian’s form or separately, to direct
transfers to the third party either on a specified schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a signature review
or other method to verify the client’s authorization and provides a transfer of funds notice to the client
promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified custodian.
• Equinum has no authority or ability to designate or change the identity of the third party, the address, or any
other information about the third party contained in the client’s instruction.
• Equinum maintains records showing that the third party is not a related party of Equinum or located at the
same address as Equinum.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the instructions and an
annual notice reconfirming the instruction.
Equinum is also deemed to have custody of certain client assets due to trustee arrangements involving related
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persons of our affiliated CPA firm, Roth & Co., Inc., where related person trustees are granted the authority to
move assets on behalf of certain clients whose assets are managed by Equinum. Accordingly, certain Equinum
client accounts will be subject to annual surprise custody audits conducted by an independent accounting firm
engaged by Equinum.
In most cases, Equinum will maintain ongoing and continuous discretionary authority, pursuant to its written
investment management services agreements with clients, to determine, without obtaining specific client consent,
the securities to be bought or sold, and the amount of the securities to be bought or sold. Such clients will have
the ability to direct the types of assets in which client funds may be invested, and, as described in more detail in
Item 4, will have the ability to impose reasonable restrictions on the investment of their account. Discretionary
clients grant Equinum discretionary authority through limited power of attorney in their investment management
agreement with Equinum to arrange for the execution of securities transactions for the account through brokers or
dealers as directed by each client.
Equinum will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly
from the issuer of the security or the custodian. We may provide clients with consulting assistance regarding proxy
issues if they contact us with questions at our principal place of business.
Equinum does not require nor solicit prepayment of more than $1,200 in fees per client six months or more in
advance, and therefore does not need to include a balance sheet with this brochure. We have no financial
commitment that impairs our ability to meet contractual and fiduciary commitments to our clients and we have
not been the subject of a bankruptcy proceeding.
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