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Item 1 - Cover Page
Ethos Financial Group, LLC
ADV Part 2A
04/23/2025
2200 Renaissance Boulevard, Suite 340
King of Prussia, PA 19406
www.ethosfg.com
This brochure provides information about the qualifications and business practices of Ethos
Financial Group, LLC. If you have any questions about the contents of this brochure, please contact
Ethos’ CCO at 410-294-2737. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Ethos Financial Group, LLC is also available on the SEC’s website at
www.advisorinfo.sec.gov. Registration as an investment adviser does not imply any certain level of
skill or training.
Item 2 - Material Changes
This page will discuss the material changes made to the Ethos Financial Group, LLC Form ADV Part
2A (“Brochure”). The summary provided is for all material changes that have occurred since the last
annual update of this Brochure filed with the SEC in March 2024:
None
Ethos will ensure that clients receive a summary of any material changes to this and future brochures
within 120 days of the close of our business' fiscal year at no charge.
Our Brochure may be requested at any time, without charge, by contacting us at 410-294-2737 or
emailing us at info@ethosfg.com
Item 3 - Table of Contents
Table of Contents
Item 1 - Cover Page ...................................................................................................................................... 1
Item 2 - Material Changes ............................................................................................................................. 2
Item 3 - Table of Contents ............................................................................................................................ 3
Item 4 - Advisory Business ........................................................................................................................... 4
Item 5 - Fees and Compensation ................................................................................................................. 12
Item 6 - Performance-Based Fees and Side-By-Side Management ............................................................ 14
Item 7 - Types of Clients ............................................................................................................................ 15
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 15
Item 9 - Disciplinary Information ............................................................................................................... 19
Item 10 - Other Financial Industry Activities and Affiliations ................................................................... 19
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 20
Item 12 - Brokerage Practices ..................................................................................................................... 21
Item 13 - Review of Accounts .................................................................................................................... 24
Item 14 - Client Referrals and Other Compensation ................................................................................... 24
Item 15 - Custody ........................................................................................................................................ 25
Item 16- Investment Discretion................................................................................................................... 25
Item 17 - Voting Client Securities .............................................................................................................. 26
Item 18 - Financial Information .................................................................................................................. 26
Item 4 - Advisory Business
GENERAL DESCRIPTION
Ethos Financial Group, LLC ("Ethos" or “Advisor”) is a Pennsylvania limited liability company formed
on May 5th, 2022. James Judge and Daniel Guy are the principal owners of Ethos.
As discussed below, Ethos offers to its clients (individuals, high net worth individuals, state or
municipal entities, trusts, estates, and charitable organizations, etc.) investment advisory services, and,
to the extent specifically requested by a client, financial planning, estate planning, insurance and related
consulting services. In addition, Ethos also provides services to other investment advisers in the form
of sub-advisory and consulting. Ethos offers its services through several independently owned offices
located across the United States.
Ethos offers its advisory services in its own name, and through the names of affiliated partners
("DBAs").
Chapwood Investments - Plano, Texas
Peters Wealth Advisors - Baton Rouge, Louisiana
Alpha Whiskey - San Diego, California
Ethos Family Office - King of Prussia, Pennsylvania
Front Street Financial - Harrisburg, Pennsylvania
Verity Wealth Advisors - South Central Pennsylvania
Ethos manages advisory accounts on a discretionary or non-discretionary basis through relationships
with Charles Schwab & Company, Inc. (“Schwab”),US Bancorp Wealth Management (“US Bank”) and
Interactive Brokers (“Interactive”) (or, referenced collectively as “Ethos’ Custodial Firms”). Some non-
discretionary accounts are managed through a relationship with Citigroup, Inc. (“Citigroup”). Ethos’
annual investment advisory fee may be either fixed or based upon a percentage (%) of the market value
of the assets placed under Ethos’ management.
Through personal discussions with the client in which the client's goals and objectives are established,
Ethos Investment Adviser Representatives determine which model portfolio is best suited to the client's
individual needs and objectives. The Advisor's Core Allocation starts by forming a fundamental
understanding of the primary drivers of potential portfolio exposures and emphasizes the development
of methods for combining these exposures (often index based) into a diversified risk conscious portfolio.
Once Ethos determines the suitability of the portfolio, the portfolio is managed based on the portfolio's
intended objective. Clients are permitted to place reasonable restrictions on the types of investments to
be held in their account if such restrictions do not materially interfere with Ethos’ ability to effectively
manage client assets. Clients retain individual ownership of all securities.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance for
risk, liquidity needs and overall suitability.
To ensure that Ethos’ initial determination of an appropriate portfolio remains suitable and that the
account continues to be managed in a manner consistent with the client's financial circumstances, Ethos
will:
1. At least annually, contact each participating client to determine whether there have been any
changes in the client's financial situation or investment objectives, and whether the client
wishes to impose investment restrictions or modify existing restrictions;
2. Be reasonably available to consult with the client; and
3. Maintain client suitability information in each client's file.
INVESTMENT MANAGEMENT SERVICES
Ethos may be engaged to provide discretionary or non-discretionary investment advisory services.
Ethos’ investment advisory fee is based upon a percentage (%) of the market value of the assets placed
under Ethos’ management and generally ranges from .25% to 2.0% annually.
Ethos’ annual investment advisory fee shall include investment advisory services, and, to the extent
specifically requested by or contracted with the client, financial planning and consulting services.
Ethos supports its own wealth management platform (the "Platform") that is available to the IARs of
Ethos. Before engaging Ethos to provide investment advisory services, clients are required to enter into
an Investment Management Agreement (“IMA”) with Ethos setting forth the terms and conditions of
the engagement (including termination, describing the scope of the services to be provided, and the fee
that is due from the client).
To commence the investment advisory process, an IAR will first ascertain each client’s investment
objectives and then allocate and/or recommend that the client allocate investment assets consistent with
their designated investment objectives. Once client assets are allocated, Ethos provides ongoing
monitoring and review of account performance and asset allocation.
Ethos shall have discretionary authority to engage unaffiliated investment managers and serve as an
overlay portfolio manager to construct, allocate and reallocate investment portfolios for clients of Ethos
IARs. Ethos also provides the following services, either directly or through contractual relationships
with third parties, with respect to the Platform:
Investment model administration and Manager facilitation services
•
• Advisor as Portfolio Manager ("APM") functionality, account administration, billing and
reconciliation, account aggregation, reconciliation and reporting, and client account
reporting
• Business management reporting technology services
Investment Services
Ethos offers compliance, operational and back-office support to its IARs both independently and through
third party service providers. These services are typically funded through the fees charged by the IAR to its
clients. As part of these services to the investment advisor, Ethos provides the IARs with access to a range
of discretionary investment advisory services for use by advisors with their clients, including Separately
Managed Accounts ("SMA"), Mutual Funds and Exchange Traded Funds ("ETF") Asset Allocation
Strategies and Unified Managed Accounts ("UMA") (each an "Investment Program" and collectively, the
"Investment Programs"). The Investment Programs are generally made available by Ethos to their IARs,
who may recommend one or more Investment Programs to their clients. A client's investment adviser
determines which services and Investment Programs of Ethos to use with its clients and may use the services
of other third-party service providers in conjunction with the Investment Programs.
The Investment Programs generally consist of model portfolios comprised of mutual funds,
individual stocks/equities and/or exchange-traded funds (“ETFs”) to represent different possible
investment strategies for managing your account. Each of these investment strategies is intended to meet
a specific goal. At all times we will continue to be your financial advisor, with the fiduciary responsibility
to you. You will not have a direct contractual relationship or be in contact with the Investment Program,
or any other Third-Party Service Provider – these are all service providers to us which we employ on your
behalf.
Prior to investing in the Investment Program, you will execute a discretionary investment
management agreement with us setting forth the terms and conditions of our management of your
investments within the Investment Program. Depending on the management services you select, you will
grant us discretionary authority to manage your account through selection of an overlay manager
(“Overlay Manager”) and, optionally, a third-party strategist (“Strategist”) and/or third-party managers
(“Managers”; collectively, “Third-Party Service Providers”). If utilized for your account(s), we will
separately provide you with the firm brochure (Part 2 of Form ADV) for the applicable Third-Party Service
Provider(s) which includes information about their services, model portfolios, and investment strategies.
It is our responsibility to monitor the performance of these Third-Party Service Providers. Ethos will
maintain the authority to replace any Strategist and/ or Manager associated with your account(s) when we
deem doing so is in your best interest.
In addition, you will authorize the custodian to follow our instructions as well as instructions given
by Overlay Manager to effect transactions, deliver securities, deduct fees, and take other actions with
respect to your account(s).
The timing of trades in your account(s) will primarily depend upon the model portfolio or changes
in the model portfolio and, generally, will not take into consideration how long you may have held the
position indicated by the model portfolio – unless the optional tax overlay management services are
elected. Tax Overlay Management is available only to U.S. account holders. By default, accounts are
managed without Tax Overlay Management services unless specifically elected by you.
Tax Overlay Management Services
Tax overlay management services are available as an option for accounts utilizing the Investment
Program through the Overlay Manager. If you elect tax overlay management services, the portion of your
fee paid as the management fee on your account will increase. The Overlay Manager will develop a tax
strategy for your account based on the information and instructions provided by us on your behalf. Tax
overlay management services in an investment account offer benefits and limitations, as described below.
The tax strategy developed for you by the Overlay Manager is provided solely in connection with your
account and the Overlay Manager does not provide general tax planning services. If you do elect the tax
overlay management services option, please consider the following:
The Overlay Manager will implement tax overlay management services based on the
information and instructions provided by us for your account(s).
The Overlay Manager does not provide general tax advice, tax return preparation or tax
planning services.
The Overlay Manager will seek to reduce the overall tax burden of the account while
seeking to maintain the risk and return characteristics of the model portfolios received from
Strategists and/or Managers.
When providing tax overlay management services to the account, short-term gains are avoided
where possible, but long-term gains are not limited unless you have requested a mandate to
limit realized long-term gains.
The Overlay Manager will provide tax overlay management services with the assumption that the
Overlay Manager will continue to provide services to the account for an entire tax year. The termination
or removal of the tax overlay management services before the completion of an entire tax year may
result in adverse tax consequences, including without limitation realization of short-term capital gains.
Regardless of your account size or any other factors, we strongly recommend that you continuously
consult with a tax professional prior to and throughout the investing of your assets.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
Consulting Services
Ethos offers a range of consulting services including allocation research, risk analysis, benchmarking,
and manager assessment. These services are provided pursuant to specialized engagements individually
negotiated with Ethos’ clients based upon their specific needs and objectives.
In performing its services, Ethos is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorney, accountant, etc.) and is authorized to rely on such
information. Ethos may recommend the services of itself, and/or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists if Ethos recommends its own
services or the services of any of its Advisory Affiliates (as set forth in Item 10). The client is under no
obligation to act upon any of the recommendations made by Ethos under a consulting engagement or to
engage the services of any such recommended professional, including Ethos itself. The client retains
discretion over all such implementation decisions and is free to accept or reject any of Ethos’
recommendations. Clients are advised that it remains their responsibility to promptly notify Ethos if
there is ever any change in their financial situation or investment objectives for the purpose of
reviewing, evaluating, or revising Ethos’ previous recommendations and/or services.
Financial Planning
To the extent specifically requested by a client, Ethos may provide financial planning and/or consulting
services (including investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis. Ethos’ planning and consulting fees are charged
either at an hourly rate or annual fee, subject to a minimum of $1,000; however, discounted rates can
and may be offered. The fees charged are dependent upon the level and scope of the service(s) required
and the professional(s) rendering the service(s). Prior to engaging Ethos to provide planning or
consulting services, clients are generally required to enter into a Financial Planning and Consulting
Agreement with Ethos setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the portion of the fee that is due from the client
prior to Ethos commencing services.
If requested by the client, Ethos will recommend the services of other professionals for implementation
purposes, including Ethos’ representatives in their individual capacities as registered representatives of
a broker-dealer, or licensed insurance agents. (See disclosure at Item 10.C.). The client is under no
obligation to engage the services of any such recommended professional. The client retains absolute
discretion over all such implementation decisions and is free to accept or reject any recommendation
from Ethos. It remains the client’s responsibility to promptly notify Ethos if there is ever any change in
their financial situation or investment objectives for the purpose of reviewing, evaluating, or revising
Ethos’ previous recommendations and/or services.
Financial planning is a comprehensive evaluation of a client's current and future financial state by using
currently known variables to predict future cash flows, asset values and withdrawal plans. Through the
financial planning process, all questions, information, and analysis are considered as they impact, and
are impacted by, the entire financial and life situation of the client. Clients purchasing this service either
receive a written report or access to software which provides the client with a detailed financial plan
designed to assist the client in achieving his or her financial goals and objectives. In general, the
financial plan can address any or all the following areas:
• PERSONAL: Ethos reviews family records, budgeting, personal liability, estate information
and financial goals.
•
•
• TAX & CASH FLOW: Ethos analyzes the client's income tax and spending and planning for
past, current, and future years; then illustrates the impact of various investments on the client's
current income tax and future tax liability.
INVESTMENTS: Ethos analyzes investment alternatives and their effect on the client's
portfolio.
INSURANCE: Ethos reviews existing policies to ensure proper coverage for life, health,
disability, long-term care, liability, home, and automobile.
• RETIREMENT: Ethos analyzes current strategies and investment plans to help the client
achieve his or her retirement goals.
• DEATH & DISABILITY: Ethos reviews the client's cash needs at death, income needs of
surviving dependents, estate planning and disability income.
• ESTATE: Ethos assists the client in assessing and developing long-term strategies, including
as appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans,
nursing homes, Medicaid, and elder law. Ethos gathers required information through in-depth
personal interviews. Information gathered includes the client's current financial status, tax
status, future goals, returns objectives and attitudes towards risk. Ethos carefully reviews
documents supplied by the client, including a questionnaire completed by the client, and
prepares a written report. Should the client choose to implement the recommendations
contained in the plan, Ethos suggests the client work closely with their attorney, accountant,
insurance agent, and/or investment adviser. Implementation of financial plan recommendations
is entirely at the client's discretion.
Ethos also provides general non-securities advice on topics that may include tax and budgetary
planning, estate planning and business planning. Investment recommendations in financial plans may
include any or all the following:
Interests in partnerships investing in real estate
Interests in partnerships investing in oil and gas interests
• Exchange-listed securities
• Securities traded over-the-counter
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund share
• United States governmental securities
• Options contracts on securities
•
•
• Any investments held by the client at the inception of the advisory relationship
Typically, the financial plan is presented to the client within six months of the contract date, provided
that all information needed to prepare the financial plan has been promptly provided. Financial Planning
recommendations are not limited to any specific product or service offered by a broker-dealer or
insurance company. All recommendations are of a generic nature and should be reviewed with your
attorney, accountant or other professional as appropriate prior to implementation.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services: As
indicated above, to the extent requested by the client, Ethos may provide financial planning and related
consulting services regarding non-investment related matters, such as estate planning, tax planning,
insurance, etc. Ethos is not a law firm or accounting firm, and no portion of its services should be construed
as legal, tax or accounting advice. Accordingly, Ethos does not prepare estate planning documents or tax
returns. To the extent requested by a client, Ethos may recommend the services of other professionals for
certain non-investment implementation purposes (i.e., attorneys, accountants, insurance agents, etc.),
including representatives of Ethos in their separate individual capacities as registered representatives of
their Third Party Broker Dealer (individually and/or collectively, “Third Party BD”), each a FINRA
member broker-dealer and/or as insurance agents. The client is under no obligation to engage the services
of any such recommended professional. The client retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from Ethos and/or its representatives (See
Item 10 below). The recommendation by Ethos’ representative that a client purchase a security or
insurance commission product in his/her separate and individual capacity as a registered representative of
a Third-Party broker dealer, and/or as an insurance agent, presents a conflict of interest, as the receipt of
commissions provides an incentive to recommend investment or insurance products based on
commissions to be received, rather than on a particular client’s need. No client is under any obligation to
purchase any securities or insurance commission products through such a representative. Clients are
reminded that they may purchase securities or insurance products recommended by Ethos through other,
non-affiliated broker-dealers or insurance agencies.
Retirement Rollovers-Potential for Conflict of Interest: A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage in one or a
combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll
over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over
to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which would,
depending upon the client’s age, result in adverse tax consequences). If Ethos recommends that a client
roll over their retirement plan assets into an account to be managed by Ethos, such a recommendation
creates a conflict of interest as Ethos will earn new (or increase its current) compensation because of
the rollover. No client is under any obligation to roll over retirement plan assets to an account managed
by Ethos.
When Ethos provides investment advice to you regarding your retirement plan account, individual
retirement account, or other qualified asset under ERISA, we are fiduciaries within the meaning of Title
I of the Employee Retirement Income Security and/or the Internal Revenue Code, as applicable, which
are laws governing retirement accounts. The way we make money creates some conflicts with your
interests, so Ethos operates under a special rule that requires us to act in your best interest and not put our
interest ahead of yours. Clients can engage Ethos to provide either education or recommendations with
respect to qualified ERISA assets including:
(cid:31) from a qualified plan to an IRA;
(cid:31) from an existing third-party IRA to an IRA;
(cid:31) changing the account type of an existing IRA;
(cid:31) from a qualified plan to another qualified plan; and
(cid:31) from an IRA to qualified plan rollover.
Such provisions also extend to other qualified assets such as Education Savings Accounts and retirement
annuities. Clients should fully understand all the conflicts, risks, costs & expenses, as well as potential
benefits associated with moving qualified retirement assets. Clients are under no obligation to accept or
follow Ethos’ recommendations.
Unaffiliated Private Funds
Ethos may also provide investment advice regarding unaffiliated private investment funds. Ethos, on a
non-discretionary basis, may recommend that certain qualified clients consider an investment in
unaffiliated private investment funds. Ethos’ role relative to the private investment funds shall be limited
to its initial and ongoing due diligence and investment monitoring services. If a client determines to
become a private fund investor, the amount of assets invested in the fund(s) shall be included as part of
“assets under management” for purposes of Ethos calculating its investment advisory fee. Ethos’ clients
are under absolutely no obligation to consider or make an investment in a private investment fund(s).
Private investment funds generally involve various risk factors, including, but not limited to, potential
for complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of
which is set forth in the Fund's offering documents, which will be provided to each client for review
and consideration. Unlike other liquid investments that a client may maintain, private investment funds
do not provide daily liquidity or pricing. Each prospective client that elects to invest in the Fund will be
required to complete a Subscription Agreement, pursuant to which the client shall establish that the
client is qualified to invest in the Fund and acknowledges and accepts the various risk factors that are
associated with such an investment.
If Ethos references private investment funds owned by the client on any supplemental account reports
prepared by Ethos, the value(s) for all private investment funds owned by the client shall reflect the
most recent valuation provided by the fund sponsor. If the fund sponsor does not provide a post-purchase
valuation, then the valuation shall reflect the initial purchase price (and/or a value as of a previous date)
or the current value(s) (either the initial purchase price and/or the most recent valuation provided by the
fund sponsor). If the valuation reflects the initial purchase price (and/or a value as of a previous date),
then the current value(s) (to the extent ascertainable) could be significantly more or less than the original
purchase price. The client’s advisory fee shall be based upon such reflected fund value(s). Some private
investment funds offered to clients on a non-discretionary basis are funds in which Ethos personnel are
general partners. This creates a conflict of interest, as it is an incentive to recommend those funds to
our clients. Clients are under no obligation to consider or make an investment in any private investment
fund.
Specific Product and Service Disclosures
Use of Mutual and Exchange Traded Funds: Most mutual funds and exchange traded funds are available
directly to the public. Thus, a prospective client may obtain many, if not all, of the funds (securities)
utilized by Ethos in managing client assets independent of engaging Ethos as an investment advisor.
However, if a prospective client determines to do so, he/she will not receive Ethos’ initial and ongoing
investment advisory services. In addition to Ethos’ investment advisory fee described below, and
transaction and/or custodial fees discussed below, clients will also incur, relative to all mutual fund and
exchange traded fund purchases, charges imposed at the fund level (e.g., management fees and other
fund expenses).
Cash Positions: At any specific point in time, depending upon perceived or anticipated market
conditions/events (there being no guarantee that such anticipated market conditions/events will occur),
Ethos may increase or maintain higher cash positions. Absent a specific written agreement to the
contrary, cash positions (i.e., cash, money markets, etc.) are generally included as part of assets under
management for the purposes of calculating Ethos’ advisory fee.
Portfolio Activity: Ethos has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, Ethos will review client portfolios on an ongoing
basis to determine if any changes are necessary based upon various factors, including, but not limited
to, investment performance, fund manager tenure, style drift, account additions/withdrawals, and/or a
change in the client’s investment objective. Based upon these factors, there may be extended periods of
time when Ethos determines that changes to a client’s portfolio are neither necessary nor prudent. There
can be no assurance that investment decisions made by Ethos will be profitable or result in any specific
performance level(s). Clients pay Ethos advisory fees regardless of whether their account increases or
decreases in value.
Fee Differentials: As discussed above and indicated below at Item 5, Ethos shall generally price our
advisory services based upon various objective and subjective factors. As a result, our clients could pay
diverse fees based upon the market value of their assets, the complexity of the engagement, and the
level and scope of the overall investment advisory services to be rendered, and client negotiations. As
a result of these factors, similarly situated clients could pay different fees, and the services provided by
Ethos to any client could be available from other advisers at lower, or greater, cost. Before engaging
Ethos to provide investment advisory services, clients are required to enter into a discretionary or non-
discretionary IMA, setting forth the terms and conditions of the engagement (including termination),
which includes the fees and services to be provided.
Non-Discretionary Accounts Service Limitations: Clients that engage Ethos on a non- discretionary
basis acknowledge that Ethos cannot affect any account transactions without first obtaining consent to
such transaction(s) from the client directly. In the event Ethos would like to make a transaction for a
client’s account (including in the event of an individual holding or general market correction), and the
client is unavailable, Ethos would be unable to affect the account transaction(s) (as it would for its
discretionary clients) without first obtaining the client’s consent. As a result, recommended trades for
non-discretionary accounts will be delayed and, in some cases, may not be executed at all.
Independent Managers: Ethos may allocate (and/or recommend that the client allocate) a portion of a
client’s investment assets among unaffiliated independent investment managers (“Independent
Manager(s)”) in accordance with the client’s designated investment objective(s). In such situations, the
Independent Manager(s) will have day-to-day responsibility for the active discretionary management of
the allocated assets. Ethos will continue to render investment supervisory services to the client relative
to the ongoing monitoring and review of account performance, asset allocation and client investment
objectives. The factors Ethos considers in recommending Independent Manager(s) include the client’s
designated investment objective(s), management style, performance, reputation, financial strength,
reporting, pricing, and research.
The investment management fee charged by the Independent Manager(s) is separate from, and in
addition to, Ethos’ advisory fee as set forth in the fee schedule at Item 5 below and which will be
disclosed to the client before entering into the Independent Manager engagement and/or subject to the
terms and conditions of a separate agreement between the client and the Independent Manager(s).
Sub-Advisory Engagements.
Ethos may also serve as a sub-adviser to unaffiliated registered investment advisers per the terms and
conditions of a written Sub-Advisory Agreement. With respect to its sub-advisory services, the
unaffiliated investment advisers that engage Ethos’ sub-advisory services maintain both the initial and
ongoing day-to-day relationship with the underlying client, including initial and ongoing determination of
client suitability for Ethos’ designated investment strategies and or programs. If the custodian/broker-
dealer is determined by the unaffiliated investment adviser, Ethos will be unable to negotiate commissions
and/or transaction costs, and/or seek better execution. As a result, client may pay higher commissions or
other transaction costs or greater spreads, or receive less favorable net prices, on transactions for the
account than would otherwise be the case through alternative clearing arrangements recommended by
Ethos. Higher transaction costs adversely impact account performance.
Inverse/Enhanced Market Strategies: Ethos may utilize long and short mutual funds and/or exchange
traded funds that are designed to perform in either an: (1) inverse relationship to certain market indices
(at a rate of 1 or more times the inverse [opposite] result of the corresponding index) as an investment
strategy and/or for the purpose of hedging against downside market risk; and (2) enhanced relationship to
certain market indices (at a rate of 1 or more times the actual result of the corresponding index) as an
investment strategy and/or for the purpose of increasing gains in an advancing market. There can be no
assurance that any such strategy will prove profitable or successful. Furthermore, Ethos may hold these
positions for longer than the one day that many fund prospectuses suggest, which may lead to additional
risks. For periods longer than a single day, these funds will lose money when the level of the underlying
indices are flat, and it is possible that the funds will lose money even if the level of the indices either
increase or decrease (if inverse). Longer holding periods, higher index volatility, inverse exposure, and
levered exposure each exacerbate the impact of compounding on an investor’s returns. During periods of
high index volatility, the volatility of the indices may affect the returns of the funds as much as, or more.
than the return of the indices. In light of these enhanced risks/rewards, a client may direct Ethos, in writing,
not to employ any or all such strategies for his/her/their/its accounts.
Digital Assets: Ethos may recommend for clients who express an interest in digital currency the third-
party asset management services of a sub-advisor. “Digital Asset” shall mean a digital asset (also called a
“cryptocurrency,” “virtual currency,” “digital currency,” or “digital commodity”), such as bitcoin, which
is based on the cryptographic protocol of a computer network that may be (i) centralized or decentralized,
(ii) closed or open-source, and (iii) used as a medium of exchange and/or store of value. In most cases,
digital assets will be included in a spot bitcoin ETF investment. A spot bitcoin ETF is an exchange-traded
fund that tracks the spot, or current price of bitcoin. By holding an equivalent amount of bitcoin to back
every share of the ETF that is sold, the fund is actually backed by bitcoin itself.
Client Obligations: In performing its services, Ethos shall not be required to verify any information
received from the client or from the client’s other professionals and is expressly authorized to rely thereon.
Moreover, each client is advised that it remains their responsibility to promptly notify Ethos if there is
ever any change in their financial situation or investment objectives for the purpose of reviewing,
evaluating, or revising Ethos’ previous recommendations and/or services.
Disclosure Statement: A copy of Ethos’ written disclosure statement as set forth on Part 2 of Form ADV
and Form CRS shall be provided to each client prior to, or contemporaneously with, the execution of the
Investment Management Agreement and/or Financial Planning and Consulting Agreement.
Ethos shall provide investment advisory services specific to the needs of each client. Prior to providing
investment advisory services, an investment adviser representative will ascertain each client’s investment
objective(s). Thereafter, Ethos shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose reasonable
restrictions, in writing, on Ethos’ services.
Ethos does not participate in any wrap fee programs.
As of 12/31/2024, Ethos manages 3,934 discretionary accounts with regulatory assets under management
of $1,393,190,392. Ethos also manages 1 non-discretionary account with regulatory assets under
management of $183,784,253. This totals 3,935 accounts at $1,576,974,645 regulatory assets under
management.
Item 5 - Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
Our annual fees for Investment Advisory Services are based upon a percentage of assets under
management and generally range from 0.25% to 2.0%. Please see each individual advisor for their
specific fee schedule.
A minimum of $100,000 of assets under management is typically required for this service. Minimum
account size may be waived by Ethos at its discretion. Ethos does not have a minimum asset
management fee.
Annual Fees charged by Independent managers are based upon a percentage of assets under
management and generally range from 0.10% to 0.60%.
Fee Differentials/Conflict of Interest: Ethos shall receive an investment advisory fee based upon a
percentage (%) of the market value of the assets placed under management (between 0.25% and 2.00%).
Fees vary depending upon the complexity of the client relationship. Services provided by Ethos to any
client may be available from other advisers at a lower fee. All clients and prospective clients should be
guided accordingly. Since an Ethos investment adviser representative receives a portion of the advisory
fee charged to the client, a material conflict of interest exists because an increase in the management
fee paid by the client will result directly in increased compensation received by Ethos’ representative.
Limited Negotiability of Advisory Fees: Although Ethos has established the fee ranges(s), Ethos retains
the discretion to negotiate alternative fees on a client-by-client basis. Client facts, circumstances and
needs are considered in determining the appropriate fee schedule. Factors include the complexity of the
client, volume, and type of assets to be placed under management, anticipated future additional assets;
related accounts; portfolio style, account composition and reporting requirements, among other factors.
Each client’s specific annual fee schedule is outlined in the IMA between the adviser and the client.
CONSULTING
Ethos provides investment consulting services for a fixed fee. These fees are negotiable, but generally
range from $10,000 to $250,000 and can be one time, quarterly or annually, depending on the level and
scope of the services provided and the resources engaged. Fees vary based on the services provided and
are outlined pursuant to a Consulting Agreement executed by the client.
FINANCIAL PLANNING
To the extent specifically requested by a client, Ethos may provide financial planning and/or consulting
services (including investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis. Ethos’ planning and consulting fees are outlined in
a separate financial planning agreement between the client and Ethos’ advisors directly. Financial
planning fees are separate from, and in addition to, any investment management fees charged by Ethos.
GENERAL
Mutual Fund and ETF Fees: All fees paid to Ethos for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders. These
fees and expenses are described in each fund's prospectus. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales
charges, a client may pay an initial or deferred sales charge. A client could invest in a mutual fund
directly, without our services. In that case, the client would not receive the services provided by our
firm which are designed, among other things, to assist the client in determining which mutual fund or
funds are most appropriate to each client's financial condition and objectives. Accordingly, the client
should review both the fees charged by the funds and our fees to fully understand the total amount of
fees to be paid by the client and to thereby evaluate the value of the advisory services being provided.
In addition to our advisory fees, clients are also responsible for the fees and expenses charged by
custodians and imposed by broker dealers, including, but not limited to, any transaction charges imposed
by a broker dealer with which an independent investment manager effects transactions for the client's
account(s). Please refer to the "Brokerage Practices" section (Item 12) of this Form ADV for additional
information.
B.
Clients generally elect to have Ethos’ advisory fees deducted from their custodial account
directly. Both Ethos’ IMA and the custodial/clearing agreement authorize the custodian to debit the
account for Ethos’ investment advisory fee and to directly remit that management fee to Ethos in
compliance with regulatory procedures. In the limited event that Ethos bills the client directly, payment
is due promptly upon receipt of Ethos’ invoice.
C.
As discussed below, unless the client directs otherwise or an individual client’s circumstances
require, Ethos shall generally recommend that Ethos’ Custodial Firms serve as the broker-
dealer/custodian for client investment management assets. Broker-dealers such as Ethos’ Custodial
Firms charge transaction fees for effecting certain securities transactions).
In addition to Ethos’ investment management fee and transaction fees, clients will also incur, relative
to all mutual fund and exchange traded fund purchases, charges imposed at the fund level (e.g.,
management fees and other fund expenses).
Tradeaway/Prime Broker Fees. Relative to its discretionary investment management services, when
beneficial to the client, individual equity and/or fixed income transactions may be effected through
broker-dealers other than the account custodian, in which event, the client generally will incur either or
both of two possible charges; (1) the fee (commission, mark-up/mark-down) charged by the executing
broker-dealer, and (2) a separate trade-away and/or prime broker fee charged by the account custodian
Margin Accounts: Ethos may trade client accounts on margin if granted authorization. A margin account
may incur margin interest which will be charged in addition to Ethos’ advisory fee. Ethos’ advisory fee
will be based on total assets under management, inclusive of any margin balance held in a client’s
account. This creates a potential conflict of interest because the use of margin generally increases the
total assets under management. Clients are under no obligation to authorize Ethos’ use of margin.
D.
Ethos’ annual investment advisory fee is generally billed monthly in arrears based on the daily
weighted average balance of the assets under management during the previous month. The billing
method is specifically indicated in the client’s IMA. Ethos maintains some legacy agreements where
alternative billing methodologies may be applied, i.e. quarterly in arrears.
E.
The investment management fee charged by the Independent Manager(s) is separate from, and
in addition to, Ethos’ advisory fee as set forth in the fee schedule at Item 5.D. and which will be
disclosed to the client before entering into the Independent Manager engagement and/or subject to the
terms and conditions of a separate agreement between the client and the Independent Manager(s). Fees
charged by Investment Manager(s) may differ marginally in the way they are calculated or debited
compared to Ethos’ advisory fee.
The IMA between Ethos and the client will continue in effect until terminated by either party by written
notice in accordance with the terms of the IMA.
Brokerage Practices
Securities Commission Transactions. If the client desires, the client can engage certain of Ethos’
representatives, in their individual capacities, as registered representatives of Third-Party FINRA
member broker-dealers (“Third-Party BD”), to implement investment recommendations on a
commission basis. In the event the client chooses to purchase investment products through a Third-
Party BD, the Third-Party BD will charge brokerage commissions to affect securities transactions, a
portion of which commissions these firms shall pay to Ethos’ representatives, as applicable. The
brokerage commissions charged by the Third-Party BD may be higher or lower than those charged by
other broker-dealers. In addition, representatives of a Third-Party BD, may also receive additional
ongoing 12b-1 trailing commission compensation directly from the mutual fund company during the
period that the client maintains the mutual fund investment.
1.
Conflict of Interest: The recommendation that a client purchase a commission product
from through a Third-Party BD presents a conflict of interest, as the receipt of commissions
may provide an incentive for dually registered employees to recommend investment products
based on commissions to be received, rather than on a particular client’s need. No client is
under any obligation to purchase any commission products from Ethos’ representatives through
a Third-Party BD.
Clients may purchase investment products recommended by Ethos through other,
2.
non-affiliated broker dealers or agents.
3.
When Ethos’ representatives sell an investment product on a commission basis, Ethos
does not charge an advisory fee in addition to the commissions paid by the client for such
product. When providing services on an advisory fee basis, Ethos’ representatives do not also
receive commission compensation for such advisory services. However, a client may engage
Ethos to provide investment management services on an advisory fee basis and separate from
such advisory services purchase an investment product from Ethos’ representatives on a
separate commission basis.
Item 6 - Performance-Based Fees and Side-By-Side Management
Under certain circumstances, Ethos may enter performance-based fee arrangements in accordance with
Rule 205-3 of the Investment Advisers Act of 1940. The management of accounts with different
advisory fee rates and/or fee structures, including accounts that pay advisory fees based on account
performance, may raise potential conflicts of interest by creating an incentive to favor higher-fee
accounts. These potential conflicts include, among others:
The most attractive investments could be allocated to higher-fee accounts or performance fee
accounts.
The trading of higher-fee accounts or performance fee accounts could be favored as to timing
and/or execution price. For example, higher-fee accounts or performance fee accounts could
be permitted to sell securities earlier than other accounts when a prompt sale is desirable or to
buy securities at an earlier and more opportune time.
The trading of other accounts could be used to benefit higher-fee accounts (“front-running”).
The investment management team could focus their time and efforts primarily on higher-fee
accounts or performance fee accounts due to a personal stake in compensation.
Ethos attempts to address these potential conflicts of interest relating to higher-fee accounts or
performance fee accounts through various compliance policies that are generally intended to place all
accounts, regardless of fee structure, on the same footing for investment management purposes. For
example, under Ethos’ policies:
Performance fee accounts are included in all standard trading and allocation procedures with
all other accounts.
All accounts managed in the same style trade in parallel with allocations of similar accounts
based on the procedures generally applicable to those accounts.
All trading by an adviser who has clients with performance-based fees must be affected
through the same trading desks and normal queues and procedures must be followed (i.e., no
special treatment is permitted for performance fee accounts or higher-fee accounts based on
account fee structure).
Ethos seeks to ensure that all clients are treated fairly and equitably over time regardless of the type of
client, level of services provided, or the nature of its fee compensation.
Item 7 - Types of Clients
Clients shall generally include, but not be limited to, individuals, trusts, family offices, foundations,
endowments, associations and other business entities related to those clients. Ethos generally requires a
minimum investment asset level of $100,000 for investment advisory services. Ethos, in its sole
discretion, may reduce or waive its minimum asset requirement based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, negotiations with client, etc.).
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
A.
The Advisor employs a combination of methods to analyze potential investments strategies and
risk of loss. These include both quantitative and qualitative research techniques. Examples of
quantitative techniques include, but are not limited to, risk factor analysis, historical simulation, and
risk contribution analysis. The Advisor also employs fundamental analysis techniques based on primary,
academic and third-party research spanning global macroeconomic and security specific analysis.
Investment Risk. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including the
investments and/or investment strategies recommended or undertaken by Ethos) will be profitable or
equal any specific performance level(s). Investing in securities involves risk of loss that clients should
be prepared to bear.
B.
Ethos’ method of analysis does not present any significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate market analysis
Ethos must have access to current/new market information. Ethos has no control over the dissemination
rate of market information; therefore, unbeknownst to Ethos, certain analyses may be compiled with
outdated market information, severely limiting the value of its analysis. Furthermore, an accurate
market analysis can only produce a forecast of the direction of market values. There can be no
assurances that a forecasted change in market value will materialize into actionable and/or profitable
investment opportunities.
Ethos’ primary investment strategies – Long-Term Purchases and Short-Term Purchases - are
fundamental investment strategies. However, every investment strategy has its own inherent risks and
limitations. For example, longer term investment strategies require a longer investment period to allow
for the strategy to potentially develop. Shorter term investment strategies require a shorter investment
period to potentially develop but, because of more frequent trading, may incur higher transactional costs
when compared to a longer-term investment strategy.
C.
Currently, Ethos primarily allocates client investment assets among various mutual funds
(including closed end funds) and exchange traded funds (“ETFs”) (including inverse ETFs and/or
mutual funds that are designed to perform in an inverse relationship to certain market indices),
individual equities (stocks), and debt instruments (bonds) on a discretionary or non-discretionary basis
in accordance with the client’s designated investment objective(s). The Advisor allocates investment
management assets of its client accounts on a discretionary and non-discretionary basis, using its
proprietary asset allocation program. Advisor's asset allocation strategy has been designed to comply
with the requirements of Rule 3a-4 of the Investment Company Act of 1940. Rule 3a-4 provides
similarly managed investment programs, such as Advisor's asset allocation program, with a non-
exclusive safe harbor from the definition of an investment company.
In accordance with Rule 3a-4, the following disclosure is applicable to Ethos’ management of client
assets:
1.
Initial Interview – at the opening of the account, Ethos through its designated
representatives, shall obtain from the client information sufficient to determine the client’s
financial situation and investment objectives;
2. Individual Treatment - the account is managed based on the client’s financial situation and
investment objectives;
3. Regular Notice –Ethos will notify the client to advise Ethos whether the client’s financial
situation or investment objectives have changed, or if the client wants to impose and/or modify
any reasonable restrictions on the management of the account;
4. Annual Contact – at least annually, Ethos shall contact the client to determine whether the
client’s financial situation or investment objectives have changed, or if the client wants to
impose and/or modify any reasonable restrictions on the management of the account;
5. Consultation Available – Ethos shall be reasonably available to consult with the client
relative to the status of the account;
6. Quarterly Report – the client shall be provided with a quarterly report for the account for
the preceding period;
7. Ability to Impose Restrictions – the client shall have the ability to impose reasonable
restrictions on the management of the account, including the ability to instruct Ethos not to
purchase certain securities;
8. No Pooling – the client’s beneficial interest in a security does not represent an undivided
interest in all the securities held by the custodian, but rather represents a direct and beneficial
interest in the securities which comprise the account;
9. Separate Account - a separate account is maintained for the client with the Custodian;
10. Ownership – each client retains indicia of ownership of the account (e.g., right to
withdraw securities or cash, exercise, or delegate proxy voting, and receive transaction
confirmations).
Ethos believes that its investment management fee is reasonable in relation to: (1) the advisory
services provided under its client agreement; and (2) the fees charged by other investment
advisers offering similar services/programs. However, Ethos’ annual investment management
fee may be higher than that charged by other investment advisers offering similar
services/programs. In addition to Ethos’ annual investment management fee, the client will also
incur charges imposed directly at the mutual and exchange traded fund level, if applicable (e.g.,
management fees and other fund expenses).
Please Note: Ethos’ investment program may involve above- average portfolio turnover which
could negatively impact upon the net after-tax gain experienced by an individual client in a
taxable account.
POTENTIAL RISKS OF INVESTING WITH FUNDS, EQUITIES, BONDS, AND OPTIONS
Leveraged ETFs Risk
An investment in Leveraged ETFs involves significant risk. Leveraged ETFs attempt to deliver a
multiple on their stated index. This is typically done using strategies employing swap agreements and
futures contract by the ETF. These ETFs can have multiples up to 3x which means they are attempting
to increase return by three times. It also means that, should the value of the portfolio decrease, the
Leveraged ETF will have a more significant loss than had it not been leveraged. If held for more than a
single day, these ETFs have greater risks than the use of leverage in investing, due to the compounding
of daily leveraged returns for each trading day during the relevant trading period. Furthermore, Ethos
may hold these ETFs for longer than the one day that many fund prospectuses suggest, leading to
additional risks. Consequently, especially in periods of market volatility, the volatility of the underlying
index may affect an ETF’s return as much as, or more than, the return of the underlying index. During
periods of high volatility, these ETFs may not perform as expected and the ETFs may have losses when
an investor may have expected gains if the ETFs are held for a period that is different than one trading
day. In addition, the Advisor may invest in Inverse Leveraged ETFs, which combine the risks mentioned
with both the Inverse ETFs and Leveraged ETFs. Therefore, while there can be a benefit in using
Leveraged ETFs, these products present additional risk versus non-leveraged ETFs and will exacerbate
any investment losses.
Redemption Fee Risk
A fund redemption fee, also referred to as a ''redemption fee," ''market timing fee," or "short-term trading
fee," is a charge by a private fund or mutual fund company to discourage investors from making a short-
term purchases and sales of mutual fund shares or private fund interests. Clients may incur redemption
fees if a model update is implemented, as Ethos and/or the Overlay Manager generally would not
consider individual Client holding periods for existing Client portfolios. Redemption fees vary by fund
and are described in each fund's prospectus. Imposition of redemption fees can have a material impact
on the performance of Program accounts.
Stock Market Risk
Funds that invest in equity securities are subject to stock market risk. Stock market risk is the possibility
that stock prices overall will decline over short or extended periods. Markets tend to move in cycles,
with periods of rising prices and periods of falling prices. Investing in small or medium-sized companies
involves greater risk than is customarily associated with more established companies. Stocks of such
companies may be subject to more volatility in price than larger company securities.
Foreign Securities Risk
Foreign securities are subject to the same market risks as U.S. securities, such as general economic
conditions and company and industry prospects. However, foreign securities involve the additional risk
of loss due to political, economic, legal, regulatory, and operational uncertainties; differing accounting
and financial reporting standards; limited availability of information; currency conversion; and pricing
factors affecting investment in the securities of foreign businesses or governments.
Interest Rate Risk
Bonds also experience market risk because of changes in interest rates. The general rule is that if interest
rates rise, bond prices will fall and so will the mutual fund's share price. The reverse is also true: if
interest rates fall, bond prices will generally rise.
A bond with a longer maturity (or a bond fund with a longer average maturity) will typically fluctuate
more in price than a shorter-term bond. Because of their very short-term nature, money market
instruments carry less interest rate risk.
Credit Risk
Bonds and bond mutual funds are also exposed to credit risk, which is the possibility that the issuer of
a bond will default on its obligation to pay interest and/or principal. U.S. Treasury securities, which are
backed by the full faith and credit of the U.S. Government, have limited credit risk, while securities
issued or guaranteed by U.S. Government agencies or government-sponsored enterprises that are not
backed by the full faith and credit of the U.S. Government may be subject to varying degrees of credit
risk. Corporate bonds rated BBB or above by Standard & Poor's are generally considered to carry
moderate credit risk. Corporate bonds rated lower than BBB are considered to have significant credit
risk. Of course, bonds with lower credit ratings generally pay a higher level of income to investors.
Liquidity Risk
Liquidity risk exists when a particular security is difficult to trade. A mutual fund's investment in illiquid
securities may reduce the returns of the mutual fund because the mutual fund may not be able to sell the
assets at the time desired for an acceptable price or might not be able to sell the assets at all.
Call Risk
Many fixed income securities have a provision allowing the issuer to repay the debt early, otherwise
known as a "call feature." Issuers often exercise this right when interest rates are low. Accordingly,
holders of such callable securities may not benefit fully from the increase in value that other fixed
income securities experience when rates decline. Furthermore, after a callable security is repaid early,
a mutual fund would reinvest the proceeds of the payoff at current interest rates, which would likely be
lower than those paid on the security that was called.
Objective/Style Risk
All mutual funds are subject, in varying degrees, to objective/style risk, which is the possibility that
returns from a specific type of security in which a mutual fund invests will trail the returns of the overall
market.
Cryptocurrency Risk
Cryptocurrency is a digital or virtual currency that is used as an alternative payment method or
speculative investment. Cryptocurrency is not backed by real assets or tangible securities, are traded
between consenting parties with no broker, and most are tracked on decentralized, digital ledgers with
blockchain technology. Cryptocurrency is subject to, and has experienced, rapid surges and collapses in
values. In addition to the market risk associated with speculative assets, cryptocurrency investment
carries a number of other risks. As a result, investment in cryptocurrency is considered to be a more
speculative and volatile investment.
U.S. Government Agency Securities Risk
Securities issued by U.S. Government agencies or government-sponsored entities may not be
guaranteed by the U.S. Treasury. If a government sponsored entity is unable to meet its obligations, the
securities of the entity will be adversely impacted.
Options Strategies
The use of options transactions as an investment strategy involves a high level of inherent risk. Option
transactions establish a contract between two parties concerning the buying or selling of an asset at a
predetermined price during a specific period. During the term of the option contract, the buyer of the
option gains the right to demand fulfillment by the seller. Fulfillment may take the form of either selling
or purchasing a security depending upon the nature of the option contract. Generally, the purchase or
the recommendation to purchase an option contract by Ethos shall be with the intent of
offsetting/”hedging” a potential market risk in a client’s portfolio.: Although the intent of the options-
related transactions that may be implemented by Ethos is to hedge against principal risk, certain of the
options-related strategies (i.e. straddles, short positions, etc.), may, in and of themselves, produce
principal volatility and/or risk. Thus, a client must be willing to accept these enhanced volatility and
principal risks associated with such strategies. Considering these enhanced risks, client may direct
Ethos, in writing, not to employ any or all such strategies for his/her/their/its accounts. Ethos performs
the same quantitative and qualitative methods of analysis listed previously when determining if
affiliated funds should be included within a respective Ethos investment model. Affiliated funds are
generally included within certain models because they provide the advisor with access to a larger
investment universe, the ability to adjust internal model risk quickly and efficiently, reduce overall
underlying model expenses by reducing layers of fund fees improving tax efficiency because of the tax-
advantages associated with ETFs in general.
Cryptocurrency
Cryptocurrency is a digital representation of value that functions as a medium of exchange, a unit of
account, or a store of value, but it does not have legal tender status. Cryptocurrency’s price is completely
derived by market forces of supply and demand, and it is more volatile than traditional currencies and
financial assets. Investing in cryptocurrency (digital assets) carries specific risks, including volatile
market price swings or flash crashes, market manipulation, regulatory, economic, technical, and
cybersecurity risks. In addition, cryptocurrency markets and exchanges are not regulated with the same
controls or customer protections available in equity, option, futures, or foreign exchange investing.
Item 9 - Disciplinary Information
The Advisor and its Principals have not been involved in disciplinary events related to past or present
investment clients. Ethos has no other information responsive to this section.
Item 10 - Other Financial Industry Activities and Affiliations
A.
REGISTERED REPRESENTATIVES OF A BROKER DEALER
B.
In order for Ethos to provide asset management services, we request you utilize the brokerage
and custodial services of Charles Schwab & Co., Inc. (“Schwab”), for which we have an existing
relationship. Ethos and Schwab are not affiliated companies. In considering which independent
qualified custodian will be the best fit for Ethos’s business model, we are evaluating the following
factors, which is not an all-inclusive list:
Financial strength
Reputation
Reporting capabilities
Execution capabilities
Pricing, and
Types and quality of research
A detailed description, list of services, and additional disclosures will be made during the revision of
this brochure once an arrangement is finalized.
While you are free to choose any broker-dealer or other service provider, we recommend that you
establish an account with a brokerage firm with which we have an existing relationship. Such
relationships may include benefits provided to our firm, including, but not limited to research, market
information, and administrative services that help our firm manage your account(s). We believe that
recommended broker-dealers provide quality execution services for our clients at competitive prices.
Price is not the sole factor we consider in evaluating best execution. We also consider the quality of
the brokerage services provided by the recommended broker-dealers, including the value of research
provided, the firm’s reputation, execution capabilities, commission rates, and responsiveness to our
clients and our firm.
You may direct us in writing to use a particular broker-dealer to execute some or all of the transactions
for your account. If you do so, you are responsible for negotiating the terms and arrangements for the
account with that broker-dealer. We may not be able to negotiate commissions, obtain volume
discounts, or best execution. In addition, under these circumstances a difference in commission charges
may exist between the commissions charged to clients who direct us to use a particular broker or dealer
and other clients who do not direct us to use a particular broker or dealer.
Ethos does not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Ethos does not have any formal soft dollar arrangements.
When Ethos buys or sells the same security for two or more clients (including our personal accounts),
we may place concurrent orders to be executed together as a single “block” in order to facilitate orderly
and efficient execution. Each client account will be charged or credited with the average price per unit.
We receive no additional compensation or remuneration of any kind because we aggregate client
transactions. No client is favored over any other client. If an order is not completely filled, it is allocated
pro-rata based on an allocation statement prepared by Ethos prior to placing the order. Because of an
order’s aggregation, some clients may pay higher transaction costs, or greater spreads, or receive less
favorable net prices on transactions than would otherwise be the case if the order had not been
aggregated.
C.
Neither Ethos, nor its representatives, are registered or have an application pending to register,
as a futures commission merchant, commodity pool operator, a commodity trading advisor, or a
representative of the foregoing.
D.
Broker Dealer. As disclosed above in Item 5.E, certain of Ethos’ representatives are registered
representatives of FINRA member broker-dealers. Clients can choose to engage Ethos’ representatives,
in their individual capacities, to affect securities brokerage transactions on a commission basis.
LICENSED INSURANCE AGENTS
Certain Associated Persons of Ethos, in their individual capacities, are licensed insurance agents, and
may recommend the purchase of certain insurance-related products on a commission basis. As
referenced in Item 4 B above, clients can engage certain of Ethos’ representatives to effect insurance
transactions on a commission basis.
Conflict of Interest: The recommendation by certain representatives of Ethos, that a client purchase a
securities or insurance commission product presents a material conflict of interest, as the receipt of
commissions may provide an incentive to recommend investment products based on commissions
received, rather than on a particular client’s need. No client is under any obligation to purchase any
commission products from any representatives of Ethos. Clients are reminded that they may purchase
securities and insurance products recommended by Ethos through other, non-affiliated licensed
insurance agents or registered representatives.
OTHER PRIVATE FUND
Certain employees of the Adviser may sponsor, take employment with, manage as a General Partner,
or otherwise receive financial benefits from unaffiliated private fund(s) in which the Adviser’s clients
can invest. This presents a conflict of interest in whether a financial advisor of the Adviser may receive
compensation beyond the Adviser’s customary management fee. Such investments are limited to
Qualified Investors and Clients are advised of this potential conflict prior to investing. Clients are under
no obligation to follow any particular investment recommendation.
Certain employees of Ethos may be affiliated with other investment advisers and/or other private funds.
BRANCH OFFICES
Our firm offers services through our network of investment advisor representatives (“Advisor
Representatives” or “IARs”). IARs may have their own legal business entities whose trade names and
logos are used for marketing purposes and may appear on (but may not be limited to) websites, email
signatures, marketing materials and/or client statements. The Client should understand that the
businesses are legal entities of the IAR and not of Ethos. The IARs are under the supervision of Ethos,
and the advisory services of the IARs are provided through Ethos.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A.
Ethos maintains an investment policy relative to personal securities transactions. This
investment policy is part of Ethos’ overall Code of Ethics, which serves to establish a standard of
business conduct for all of Ethos’ Representatives that is based upon fundamental principles of
openness, integrity, honesty and trust, a copy of which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, Ethos also maintains and
enforces written policies reasonably designed to prevent the misuse of material non-public information
by Ethos or any person associated with Ethos.
B.
Neither Ethos nor any related person of Ethos recommends, buys, or sells for client accounts,
securities in which Ethos or any related person of Ethos has a material financial interest other than those
disclosed herein.
C.
Ethos and/or representatives of Ethos may buy or sell securities that are also recommended to
clients. This practice may create a situation where Ethos and/or representatives of Ethos are able to
materially benefit from the sale or purchase of those securities. Therefore, this situation creates a conflict
of interest. Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the rise in the
market price which follows the recommendation) could take place if Ethos did not have adequate
policies in place to detect such activities. In addition, this requirement can help detect insider trading,
“front-running” (i.e., personal trades executed prior to those of Ethos’ clients) and other potentially
abusive practices.
Ethos has a personal securities transaction policy in place to monitor the personal securities transactions
and securities holdings of each of Ethos’ “Access Persons.” Ethos’ securities transaction policy requires
that Access Person of Ethos must report through the automated compliance system their current
securities holdings within ten (10) days after becoming an Access Person. Thereafter, the Access Person
shall report through the automated compliance system each quarter detailing the Access Person’s
personal account transactions. Each Access Person must attest to their current securities holdings at
least once each twelve (12) month period.
D.
Ethos and/or representatives of Ethos may buy or sell securities, at or around the same time as
those securities are recommended to clients. This practice creates a situation where Ethos and/or
representatives of Ethos are able to materially benefit from the sale or purchase of those securities.
Therefore, this situation creates a conflict of interest. As indicated above in Item 11C, Ethos has a
personal securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Ethos’ Access Persons.
Item 12 - Brokerage Practices
Ethos operates its business through multiple custodians across a series of branch offices, and a network
of individual advisers. Advisers within the various offices manage client assets independently to the
best interest of each individual client or household. As a result, advisers may routinely take similar or
contrary positions to other Ethos Advisers. While Ethos attempts to efficiently manage trading across
the firm, its decentralized structure and client centric approach to trading may limit its ability to do so.
The Advisor does not select brokers based upon whether Ethos will receive client referrals from a broker
dealer or third party. Ethos may recommend a broker to its clients, but the ultimate selection of any
broker remains with the client. When recommending a broker Ethos considers several factors including
cost, execution capabilities, price, reputation, access to various markets, reporting, and security of client
funds. The recommended broker may be the same as the custodial bank.
If the client requests that Ethos recommend a broker-dealer/custodian for execution and/or custodial
services, Ethos generally recommends that investment management accounts be maintained at one of
Ethos’ Custodial Firms. Prior to engaging Ethos to provide investment management services, the client
will be required to enter into a formal Investment Management Agreement with Ethos setting forth the
terms and conditions under which Ethos shall manage the client's assets, and a separate
custodial/clearing agreement with each designated broker dealer/custodian.
Factors that Ethos considers in recommending Ethos’ Custodial Firms (or any other broker-
dealer/custodian to clients) include historical relationship with Ethos, financial strength, reputation,
execution capabilities, pricing, research, and service. Although the transaction fees paid by Ethos’
clients shall comply with Ethos’ duty to obtain best execution, a client may pay a transaction fee that is
higher than another qualified broker-dealer might charge to affect the same transaction where Ethos
determines, in good faith, that the transaction fee is reasonable. In seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents the best
overall execution, taking into consideration the full range of a broker-dealer’s services, including the
value of research provided, execution capability, transaction rates, and responsiveness. Accordingly,
although Ethos will seek competitive rates, it may not necessarily obtain the lowest possible rates for
client account transactions. Unless services are provided in conjunction with a wrap program,
transaction fees charged by the designated broker-dealer/custodian are exclusive of, and in addition to,
Ethos’ investment advisory fee. Ethos’ best execution responsibility is qualified if securities that it
purchases for client accounts are mutual funds that trade at net asset value as determined at the daily
market close.
Other Economic Benefits
1.
Although not a material consideration when determining whether to recommend that a client
utilize the services of a particular broker-dealer/custodian, Ethos receives from Ethos’ Custodial
Firms support services and/or products, which assist Ethos to better monitor and service client
accounts maintained at such institutions. Included within the support services that may be
obtained by Ethos may be investment-related research, pricing information and market data,
software and other technology that simplify access to client account data, compliance and/or
practice management-related publications, discounted or gratis consulting services, discounted
and/or gratis attendance at conferences, meetings, and other educational and/or social events,
marketing support, computer hardware and/or software and/or other products used by Ethos in
furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products that can be received may
assist Ethos in managing and administering client accounts. Others do not directly provide such
assistance, but rather assist Ethos to manage and further develop its business enterprise.
Ethos’ clients do not pay more for investment transactions effected and/or assets maintained at
Ethos’ Custodial Firms because of this arrangement. There is no corresponding commitment
made by Ethos to Ethos’ Custodial Firms or any other entity to invest any specific amount or
percentage of client assets in any specific mutual funds, securities, or other investment products
because of the above arrangement.
Ethos’ Custodial Firms services described in this paragraph generally benefit the client and
the client’s account but may extend beyond a specific client to other client accounts as well.
Schwab Custodial Program
Schwab also makes available to us other products and services that benefit us but may not
directly benefit the client or their account. These products and services assist us in
managing and administering all our clients’ accounts. They include investment research,
both Schwab’s own and that of third parties. We may use this research to service all or some
subset of our clients’ accounts, including accounts not maintained at Schwab. In addition to
investment research, Schwab also makes available software and other technology that:
provide access to provide access to client account data (such as duplicate trade
confirmations and account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitate payment of our fees from our clients' accounts; and
assist with back-office functions, recordkeeping, and client reporting.
provide pricing and other market data;
Schwab also offers other services intended to help us manage and further develop
our business enterprise. These services include:
educational conferences and events;
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants, and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees for
some of these services or pay all or a part of a third party's fees. Schwab may also provide
us with other benefits such as occasional business entertainment of our personnel.
Considering our arrangements with Schwab, Ethos has an incentive to recommend that clients
maintain their accounts with Schwab. based on its interest in receiving Schwab’s services that
benefit its business rather than based on the client’s interest in receiving the best value in
custody services and the most favorable execution of transactions. This is a conflict of interest.
Ethos believes, however, that its selection of Schwab as custodian and broker is in the best
interests of its clients. This belief is primarily supported by the scope, quality, and price of
Schwab’s services and not Schwab’s services that benefit only Ethos.
2.
Ethos does not receive referrals from broker-dealers.
3.
Ethos recommends that its clients utilize the brokerage and custodial services provided
by Ethos’ Custodial Firms. Ethos does not generally accept directed brokerage arrangements
(when a client requires that account transactions be affected through a specific broker-dealer).
In such client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and Ethos will not seek better execution services or prices from
other broker-dealers or be able to “batch” the client’s transactions for execution through other
broker-dealers with orders for other accounts managed by Ethos. As a result, a client may pay
higher commissions or other transaction costs or greater spreads, or receive less favorable net
prices, on transactions for the account than would otherwise be the case.
If the client directs Ethos to effect securities transactions for the client’s accounts through a
specific broker-dealer, the client correspondingly acknowledges that such direction may cause
the accounts to incur higher commissions or transaction costs than the accounts would otherwise
incur had the client determined to effect account transactions through alternative clearing
arrangements that may be available through Ethos. Higher transaction costs adversely impact
account performance. In addition, transactions for directed accounts will generally be executed
following the execution of portfolio transactions for non- directed accounts.
To the extent that Ethos provides investment management services to its clients, the transactions for
each client account generally will be affected independently, unless Ethos decides to purchase or sell
the same securities for several clients at approximately the same time. Ethos may (but is not obligated
to) combine or “aggregate” such orders to obtain best execution, to negotiate more favorable
commission rates, or to allocate equitably among Ethos’ client’s differences in prices and commissions
or other transaction costs that might have been obtained had such orders been placed independently.
Under this procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given day. Ethos shall
not receive any additional compensation or remuneration because of such aggregation.
Item 13 - Review of Accounts
A.
For those clients to whom Ethos provides investment supervisory services, account reviews are
conducted on at least an annual basis by Ethos’ Principals. All investment advisory clients should be
aware that it remains their responsibility to advise Ethos of any changes in their investment objectives
and/or financial situation. All clients (in person or via telephone) are encouraged to review financial
planning issues (to the extent applicable), investment objectives and account performance with Ethos
on at least an annual basis.
B.
Account performance is reviewed periodically by Ethos. Ethos may conduct account reviews
on an other-than-periodic basis upon the occurrence of a triggering event, such as a change in client
investment objectives and/or financial situation, market corrections and client request.
C.
Clients are provided trade confirmation notices and, no less than quarterly, summary account
statements, directly from the broker-dealer/custodian and/or program sponsor for the client accounts.
Ethos may also provide a written periodic report summarizing account activity and performance.
Item 14 - Client Referrals and Other Compensation
As referenced above at Item 12, Ethos receives economic benefits from Ethos’ Custodial Firms. Ethos,
without cost (and/or at a discount), may receive support services and/or products from these custodians.
A.
Ethos’ clients do not pay more for investment transactions affected and/or assets maintained at
Ethos’ Custodial Firms because of this arrangement. There is no corresponding commitment made by
Ethos to Ethos’ Custodial Firms or any other entity to invest any specific amount or percentage of client
assets in any specific mutual funds, securities, or other investment products as a result of the above
arrangement.
B.
If a client is introduced to Ethos by either an unaffiliated or an affiliated promoter, Ethos may
pay that promoter a referral fee in accordance with the requirements of Rule 206(4)-3 of the Investment
Advisers Act of 1940, and any corresponding state securities law requirements. Any such referral fee
shall be paid solely from Ethos’ investment management fee and shall not result in any additional charge
to the client. If the client is introduced to Ethos by an unaffiliated promoter, the promoter, at the time
of the referral, shall disclose the nature of his/her/its solicitor relationship.
Item 15 - Custody
Ethos’ clients' assets are held in custody by unaffiliated broker/dealers or custodians and Ethos can have
its advisory fee for each client debited by the custodian. Clients are provided, at least quarterly, with
written transaction confirmation notices and regular written summary account statements directly from
the broker dealer/custodian and/or program sponsor for the client accounts. Ethos may also provide a
written periodic report summarizing account activity and performance.
To the extent that Ethos provides clients with periodic account statements or reports, the client is urged
to compare any statement or report provided by Ethos with the account statements received from the
account custodian. The account custodian does not verify the accuracy of Ethos’ advisory fee
calculation.
Ethos urges you to carefully review such statements and compare the official custodial records to the
account statements provided to you by your financial intermediary. The financial intermediary
performance reports may vary from custodial statements based on accounting procedures, reporting
dates, or valuation methodologies of certain securities.
Some clients may execute limited powers of attorney or other standing letters of authorization that
permit the firm to transfer money from their account with the client’s independent qualified Custodian
to third-parties. This authorization to direct the Custodian may be deemed to cause our firm to exercise
custody over your funds or securities and for regulatory reporting purposes, we are required to keep
track of the number of clients and accounts for which we may have this ability. With respect to matters
involving standing letters of authorization we are committed to following the guidance from the SEC
No-Action Letter dated February 21, 2017. We do not have physical custody of any of your funds and/or
securities. Your funds and securities will be held with a bank, broker-dealer, or other independent,
qualified custodian. The account statements from your custodian(s) will indicate any transfers that may
have taken place within your account(s) each billing period. You should carefully review account
statements for accuracy.
While we do not physically possess client funds or securities, certain representatives of our firm act as
general partners in unaffiliated limited partnerships (“funds”). As such, custody is imputed to Ethos
Financial Group, LLC. In accordance with the SEC Custody Rule, audited financials of these funds
from an independent accountant will be produced until such time as the Ethos representatives no longer
serve in that capacity.
Item 16 - Investment Discretion
The client can determine to engage Ethos to provide investment advisory services on a discretionary
basis. Prior to the Advisor assuming discretionary authority over a client's account, the client shall be
required to execute an Investment Management Agreement, naming the Advisor as the client's attorney
and agent in fact, granting the Advisor full authority to buy, sell, or otherwise effect investment
transactions involving the assets in the client's name found in the discretionary account.
Clients who engage Ethos on a discretionary basis may, at any time, impose restrictions, in writing, on
the Advisor's discretionary authority (i.e., limit the types/amounts of particular securities purchased for
their account, exclude the ability to purchase securities with an inverse relationship to the market, limit
or proscribe the Advisor's use of margin, etc.).
Item 17 - Voting Client Securities
A.
Ethos does not vote client proxies. Clients maintain exclusive responsibility for: (1) directing
the manner in which proxies solicited by issuers of securities beneficially owned by the client shall be
voted, and (2) making all elections relative to any mergers, acquisitions, tender offers, bankruptcy
proceedings or other type events pertaining to the client’s investment assets.
Clients will receive their proxies or other solicitations directly from the custodian. Clients
B.
may contact Ethos to discuss any questions they may have with a particular solicitation.
Item 18 - Financial Information
The Advisor is not required to include a balance sheet for our most recent fiscal year end because Ethos
does not require or solicit more than $1,200 in fees per client, six months or more in advance. Ethos has
not been the subject of a bankruptcy petition during the past ten years and is not aware of any financial
commitment that might impair its ability to meet contractual and fiduciary obligations to clients.