Overview
Assets Under Management: $5.1 billion
High-Net-Worth Clients: 5
Average Client Assets: $128 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 5
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 12.45
Average High-Net-Worth Client Assets: $128 million
Total Client Accounts: 4,264
Discretionary Accounts: 4,253
Non-Discretionary Accounts: 11
Regulatory Filings
CRD Number: 135188
Filing ID: 2006419
Last Filing Date: 2025-08-06 20:15:00
Website: https://evansonasset.com
Form ADV Documents
Additional Brochure: ADV PART 2A BROCHURE (2025-05-28)
View Document Text
Firm Brochure
(Part 2A of Form ADV)
Evanson Asset Management, LLC
3483 Greenfield Place
Carmel, CA 93923-9425
PHONE: 800-624-1015
WEBSITE: www.evansonasset.com
EMAIL: (service@evansonasset.com)
This brochure provides information about the qualifications and business practices of Evanson Asset
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
the phone number or email address listed above. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission, or by any state
securities authority. Registration does not imply a certain level of skill or training.
Additional information about Evanson Asset Management, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for Evanson Asset Management, LLC is
135188
DATE:
May 23, 2025
Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of Evanson Asset
Management, LLC on 02/26/2024 are described below. Material changes relate to Evanson Asset
Management, LLC’s policies, practices or conflicts of interests.
• As of January 2025, we manage approximately $5,141,052,108 in assets.
Whenever you would like to receive a complete copy of our brochure, please contact us by
telephone at 800-624-1015 or by email at service@evansonasset.com
2
Item 3: Table of Contents
Item 1: Cover Page………………………………………………..…………………………………………………………………………………1
Item 2: Material Changes ............................................................................................................................ 2
Item 3: Table of Contents ........................................................................................................................... 3
Item 4: Advisory Business ........................................................................................................................... 5
Our Firm’s History ..................................................................................................................................... 5
Our Principal Owners ................................................................................................................................ 5
Types of Advisory Services .......................................................................................................................... 5
Asset Management ............................................................................................................................. 5
Financial Planning ............................................................................................................................... 6
Management of Conflicts of Interest between Clients ............................................................................ 7
Return of Unearned Fees upon Termination............................................................................................ 7
Other Fees or Expenses Paid in Connection with Our Services ................................................................ 8
Comparable Services ................................................................................................................................ 8
Our Services are Tailored to Meet Your Needs and Investment Restrictions. ......................................... 8
Assets Under Management ...................................................................................................................... 9
Item 5: Fees and Compensation ................................................................................................................. 9
Cancellation and Termination of Agreements.......................................................................................... 9
Prepayment of Fees ................................................................................................................................ 10
Item 6: Performance Based Fees and Side-By-Side Management ........................................................ 10
Item 7: Types of Clients ............................................................................................................................. 10
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .................................................. 10
Methods of Analysis ............................................................................................................................... 10
General .............................................................................................................................................. 10
Methods of Analysis; Sources of Information ................................................................................... 11
Types of Investments ......................................................................................................................... 11
Risk of Loss, Generally ........................................................................................................................ 12
Cash Balances in Client Accounts ....................................................................................................... 13
Item 9: Disciplinary Information ............................................................................................................... 13
Item 10: Other Financial Industry Activities and Affiliations.................................................................. 13
Financial Industry Activities .................................................................................................................... 13
Affiliations ............................................................................................................................................... 13
3
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ......... 14
Our Code of Ethics .................................................................................................................................. 14
Participation or Interest in Client Transactions and Personal Trading .................................................. 14
Item 12: Brokerage Practices .................................................................................................................... 15
Use of Brokerage Firms (Custodians), Generally.................................................................................... 15
Discussion of Benefits to Adviser, to us as to Custodians ...................................................................... 16
Our Recommendations of Brokerage Firms........................................................................................... 17
Soft Dollars .............................................................................................................................................. 17
Order Aggregation .................................................................................................................................. 17
Item 13: Review of Accounts .................................................................................................................... 17
Regular Reports ...................................................................................................................................... 18
Item 14: Client Referrals and Other Compensation ............................................................................... 19
Incoming Referrals.................................................................................................................................. 19
Referrals Out .......................................................................................................................................... 19
Other Compensation .............................................................................................................................. 19
Item 15: Custody........................................................................................................................................ 19
Item 16: Investment Discretion ................................................................................................................ 19
Item 17: Voting Client Securities .............................................................................................................. 20
Item 18: Financial Information ................................................................................................................. 20
4
Item 4: Advisory Business
We provide investment advisory services to individual clients, as well as trusts, endowments,
qualified retirement plan sponsors, and business entities. Evanson Asset Management has been
providing financial management services since 1995. We are fee-only firm and we currently
manage more than $5 billion in assets.
We manage securities accounts on your behalf. We have the authority to determine, without
obtaining your specific consent, the securities to be bought or sold. We do not act as a custodian of
your assets. You always maintain asset control. We place trades for you under a limited power of
attorney.
We generally recommend institutional-class stock mutual funds with low annual expense ratios,
and extremely low internal transaction costs. At times we may recommend other low-cost
investment solutions, such as ETFs, low cost bond funds, individual fixed income securities, and
other products. For more on our investment philosophies, and the risks of our strategies and/or
specific investments recommended, please refer to Item 8.
We actively seek to avoid, or at least minimize, conflicts of interest which may exist between our
firm and you. We sell no products. We accept no commissions. We do not recommend any fund
which possesses a 12b-1 fee. However, all investment advisory firms will likely possess some
unavoidable conflicts of interest. In those instances when conflicts of interest arise, we have
adopted policies which seek to keep your best interest paramount at all times. See Items 5, 11 and
12 of this Brochure, and other items, which explore in further detail how we always act to keep
your best interest first during the course of relationship with you.
Our Firm’s History
We were founded as a sole proprietorship in 1995 by Steven E. Evanson and we became an LLC in
2005.
Our Principal Owners
Steven E. Evanson is the founder and sole member of Evanson Asset Management.
Types of Advisory Services
Asset Management
We provide investment supervisory services, also known as asset management services; and
manage investment advisory accounts not involving investment supervisory services.
We provide you with investment advisory services, defined as giving continuous advice to you or
making investments for you based on your individual needs. Based on personal discussions and
data gathering, your goals, stage in life, financial resources, tax situation, and capacity and
5
tolerance for risk are evaluated. This information is used to develop an allocation plan for you, and
to develop and manage your investment portfolio based on that plan.
Assets are invested primarily in no-load or low-load mutual funds and exchange-traded funds,
usually through discount brokers or fund companies. Fund companies charge each fund
shareholder an investment management fee that is disclosed in the fund prospectus. Discount
brokerages may charge a transaction fee for the purchase of some funds.
Stocks and bonds may be purchased or sold through a brokerage account when appropriate. The
brokerage firm charges a fee for stock and bond trades. We do not receive any compensation, in
any form, from fund companies.
Investments may also include: equities (stocks), warrants, corporate debt securities, commercial
paper, certificates of deposit, municipal securities, investment company securities (variable life
insurance, variable annuities, and mutual funds shares), U. S. government securities, options
contracts, futures contracts, and interests in partnerships.
We do not invest in wrap fee programs or manage assets for any wrap fee accounts. We do not
recommend investing in Initial public offerings (IPOs).
Our Fees
EAM fees are set as a fixed annual fee, paid quarterly, and based approximately on the total time
required to service an account yearly. These typically run between $625 per quarter, or $2,500 per
year, to $2,000 per quarter, or $8,000 per year, but may be more if complex multiple or very large
accounts are involved. Fees include basic financial planning, routine account set-up, access to
institutional indexes and bonds, quarterly reviews, rebalancing, and “on-call” consultation. If
account set-up is complicated, a one-time additional set-up fee of up to $250-$750 may be
charged.
We, in our sole discretion, may waive our minimum fee and/or charge a lesser investment advisory
fee based upon certain criteria (e.g., historical relationship, type of assets, anticipated future
earning capacity, anticipated future additional assets, dollar amounts of assets to be managed,
related accounts, account composition, negotiations with you, etc.).
Investment management fees are billed quarterly, in advance, meaning that we invoice you at the
beginning of the three-month billing period. Payment in full is expected upon invoice presentation.
Fees can also be deducted from an account designated by you to facilitate billing. You must consent
in advance to direct debiting of your investment account.
Financial Planning
EAM provides advice in the form of a Financial Plan. Clients purchasing this service will receive a
written financial plan providing the client with detailed analyses and recommendations designed to
help them achieve their stated financial goals and objectives. EAM Financial planning services
include identifying and defining assumptions around: Existing and future resources- investment and
6
savings accounts, real estate and other assets, insurance policies, social security, pensions and
stock options, retirement period and estimated life expectancies, as well as retirement and pre-
retirement spending goals- basic and discretionary, healthcare, travel, college funds and more.
Results are provided in a written plan and via client access to a planning portal where progress can be
monitored and inputs adjusted to determine impact on probability of success. Cash flow estimates
through the retirement period are provided, including retirement income, inflation adjusted annual
spending goals, estimated taxes and tax rates, required minimum distributions, beginning and year end
portfolio values and portfolio withdrawal rate. Also included in results are probability of success using
Monte Carlo simulations, estimated long term care costs and analysis of life insurance, social security
claiming strategies, portfolio risk and impact of worst-case decline. Results can be used to inform further
discussion between the client and investment and tax advisors, insurance agents, estate planners and
other financial professionals as part of a comprehensive financial plan.
Information gathered includes a client's current financial status and future life goals. Assumptions
based on historical information and risk tolerance are discussed and agreed upon. Related
documents supplied by the client, including a questionnaire completed by the client, are carefully
reviewed by EAM, and a written report is prepared. Should a client choose to implement the
recommendations contained in the plan, EAM suggests the client work closely with his/her
attorney, accountant, insurance agent, mortgage broker, and/or investment advisor.
Implementation of financial plan recommendations is entirely at the client's discretion. Clients may
choose to have EAM assist with financial plan implementation.
Our Fees
The hourly rate for Financial Planning Services is $200 per hour with standard plans starting at $800. An
estimate is provided and agreed to in advance. Services are billed upon completion of the plan.
Payment in full is expected upon invoice presentation. Fees can also be deducted from an account
designated by you to facilitate billing. You must consent in advance to direct debiting of your
investment account.
Management of Conflicts of Interest between Clients
Our relationship with you is non-exclusive; in other words, we provide investment advisory services
and financial planning services to multiple clients. We seek to avoid situations in which one client’s
interest may conflict with the interest of another of our clients.
Return of Unearned Fees upon Termination
Should you terminate your engagement of our firm during a quarter, for any reason, the fee for
such quarter is prorated and the pro rata unearned amount will be refunded.
7
Other Fees or Expenses Paid in Connection with Our Services
All fees paid to us for investment advisory planning services are separate and distinct from the fees
and expenses charged by mutual funds to their shareholders. Mutual fund expenses are generally
described in each fund's prospectus. These expenses will generally include a management fee,
other fund expenses, and possibly a distribution fee. In addition, mutual funds incur transaction
costs and opportunity costs, which are not disclosed in the fund’s prospectus or Statement of
Additional Information, but which may be estimated.
You will incur transaction fees or commissions in connection with trading of mutual funds, ETFs,
individual stocks and bonds (and/or principal mark-ups and mark-downs for principal trades), which
are charged by the custodian (brokerage firm holding safekeeping of your assets for safekeeping).
Mutual fund transaction fees charged by our recommended custodians generally vary from $24 to
$49 for each purchase and sale transaction. Transaction costs for stock and bond trades vary.
Accordingly, the client should review both the fees charged by the funds, the transaction fees
charged by the custodian, as well as the fees charged by us, to fully understand the total amount of
fees and costs paid by you, in connection with any recommended transaction. For a discussion of
our practice in recommending brokers (custodians) to you and negotiating brokerage fees on your
behalf, please see Item 12.
You may also incur “account termination fees” upon the transfer of an account from one brokerage
firm (custodian) to another. The estimated range for these account termination fees is $0 to $200,
but at times may be much higher. You should contact your custodian (brokerage firms, bank or
trust company, etc.) to determine the amount of account termination fees which may be deducted
from existing accounts which may be transferred.
Comparable Services
We believe that the charges and fees offered are competitive with alternative programs available
through other firms offering a similar range of services; however, lower fees for comparable
services may be available from other sources. You could invest in mutual funds directly, without
our services. In that case, you would not receive the services provided by us which are designed,
among other things, to assist you in determining which mutual fund or funds are most appropriate
to your financial condition and objectives, undertake a disciplined approach to portfolio
rebalancing while taking into account the tax ramifications of same, and to avoid ad hoc emotional
reactions to shorter-term market events. Also, the funds of Dimensional Advisors may not be
available to you directly without the use of an investment adviser granted access to such funds.
Our Services are Tailored to Meet Your Needs and Investment
Restrictions.
In general, our advisory services are tailored to meet your needs. All of our investment portfolios
are individually designed using a list of preferred securities. Financial planning, tax planning, and
risk management planning services are generally delivered upon your engaging us for such services.
8
Your advisor is available to conference with you to review any changes to your financial situation,
the investment portfolio upon which advice is provided by us, and planning issues.
Our Agreement with you may not be assigned without your consent.
Clients may impose restrictions in investing in certain securities or types of securities in accordance
with their values or beliefs. However, if the restrictions prevent us from properly servicing the
client account, or if the restrictions would require us to deviate from its standard suite of services,
we reserve the right to end the relationship.
Assets Under Management
As of December 31, 2024, we manage approximately $5,113,590,040 on a discretionary basis and
$27,462,067 on a non-discretionary basis.
Item 5: Fees and Compensation
Investment management fees are billed quarterly, in advance, meaning that we invoice you at the
beginning of the three-month billing period. Payment in full is expected upon invoice presentation.
At your discretion, fees can be deducted from an account designated by you to facilitate billing. You
must consent in advance to direct debiting of your investment account.
The hourly rate for Financial Planning Services is $200 per hour with standard plans starting at $800. An
estimate for Financial Planning Services is provided and agreed to in advance. Services are billed upon
completion of the plan. Payment in full is expected upon invoice presentation. Fees can also be
deducted from an account designated by you to facilitate billing if you consent to direct debiting of
your investment account.
Please refer to more details about our fees under Item 4.
Cancellation and Termination of Agreements
You may cancel a new advisory agreement without penalty by providing written notice of such
cancellation to us within five (5) business days of the date of signing the agreement. Thereafter,
either party may terminate the agreement without penalty upon notice in writing to the other
party. Upon termination of any account, any prepaid, unearned fees will be promptly refunded,
with the refund calculations based pro rata to the date of termination. Termination of an
agreement will not affect: (a) the validity of any action previously taken by us under the agreement;
liabilities or obligations of the parties from transactions initiated before termination of the
agreement; or your obligation to pay advisor fees (prorated through the date of termination). Upon
the termination of the agreement, we will not possess any obligation to recommend or take any
action with regard to the securities, cash, or other investments in your account.
9
Prepayment of Fees
We collect Investment management fees in advance. Refunds for fees paid in advance will be returned
within 30-days to the client via check, or return deposit back into the client’s account.
Item 6: Performance Based Fees and Side-By-Side
Management
Our fees are not based on a share of the capital gains or capital appreciation of managed securities.
We do not use a performance-based fee structure because of the potential conflict of interest.
Performance-based compensation may create an incentive for the adviser to recommend an
investment that may carry a higher degree of risk to you.
Item 7: Types of Clients
We provide investment advice primarily to individuals and their families, including high net worth
individuals, and trusts. Our recommended account minimum is $500,000 although exceptions may
be made.
We also may provide investment advice to pension and profit sharing plans and plan participants as
well as foundations and other institutions, and to business entities.
Item 8: Methods of Analysis, Investment Strategies and Risk
of Loss
Methods of Analysis
General
Academic research reveals that strategic asset allocation is determinative of the majority of the
long-term gross returns of investor’s portfolios. We will construct an asset allocation plan for your
accounts unless you wish otherwise. The plan is the basis of the strategy we will use to assist you in
meeting your stated long term personal financial goals. The advice which we provide is based upon
long-term investment strategies which incorporate the principles of Modern Portfolio Theory. The
utilization of several different asset classes as part of an investor’s portfolio is emphasized, as this
has been shown to usually effect a reduction in portfolio volatility (i.e., the standard deviation of
the portfolio returns) over long periods of time. We allocate and diversify your assets among
various asset classes and then among individual investments, following the allocation plan agreed
to by you.
Our investment approach is firmly rooted in the belief that markets are fairly efficient (although not
always rational) and that investors’ gross returns are determined principally by asset allocation
10
decisions. A focus is provided on developing and implementing globally diversified portfolios,
principally through the use of low-cost and tax-efficient passively managed stock mutual funds that
are generally available only to institutional investors and clients of advisers granted access to such
funds.
Portfolio weighting of equities, fixed income and gold and commodities is based upon your
perceived risk tolerance, need to assume various risks to reach your investment goals, and
investment time horizon. The composition of investments within each of the asset classes may
follow models as developed by us or may be customized to meet the specific circumstances of a
client, the presence of investments in 401(k) or other accounts, as well as a perception of the
client’s understanding of the fundamental forces affecting risk and return in the capital markets
In addition, your initial asset allocation plan may be influenced by a review of macroeconomic
indicators, and revisions may be recommended. However, tactical asset allocation strategies are
not generally employed in connection with the management of your portfolio.
Methods of Analysis; Sources of Information
We use many sources of information to evaluate the investments we recommend, including
securities rating services, general economic and market and financial information, financial
newspapers and journals, academic white papers, periodicals, prospectuses, statements of
additional information and other issuer-prepared communications.
Research is also received from consultants, including financial economists affiliated with
Dimensional Funds Advisors (DFA) and other firms. DFA provides historical market analysis,
risk/return analysis, and continuing education services. Various computer software programs from
DFA and from other third parties may also be utilized to better model the historical and/or
expected returns of designed portfolios. The historical valuation levels of various asset classes (as
measured by p/b, p/e, p/c and/or p/s data) may be utilized to undertake estimates of the probable
long-term (15-year) expected returns of various assets classes, as a means of aiding investment and
financial planning decision-making.
Types of Investments
You typically receive an investment portfolio which consists mainly of no-load stock and bond
mutual funds. The passively managed mutual funds offered by Dimensional Fund Advisors
(DFA) are generally recommended. DFA mutual funds offer broad diversification and most are
structured for low turnover, so as to substantially lessen transaction costs and cap gains
distributions. Consequently, the DFA funds’ total fees and costs are believed to be generally
lower than the total fees and expenses incurred by most other mutual funds (including many
ETFs and index funds) when comparing funds in the same asset class(es). Vanguard funds,
other index funds and some ETF’s are also utilized, but DFA funds are generally preferred (see
https://www.evansonasset.com/dfa-vs-vanguard-vs-etfs-20.htm article titled “DFA vs.
Vanguard vs. ETF’s” for more information).
11
Your investment portfolio may also include individual fixed income investments (bonds, C.D.’s, etc.)
For clients with a substantial fixed income allocation, we generally recommend a combination of
bond funds and individual fixed income investments, with recommended actual investments
dependent upon our view of the risk/return relationship for various forms of fixed income
investments or bond funds. We will typically request discretionary authority from you to manage
individual fixed income assets, as such may be necessary to enable us to purchase or sell such
assets in a timely manner at quoted prices.
Publicly traded real estate investment trusts (REITS), gold and commodities index or passive mutual
funds or ETFs may be recommended to you if you desire to include real estate, gold or commodities
in your asset allocation strategy.
Your existing investments are evaluated in light of the allocations plan. We work with you to
develop a plan to transition from your existing portfolio to the desired portfolio. Investment advice
may be offered on any investments held by you at the start of the advisory relationship. Your
portfolio holdings and strategic asset allocation are then monitored quarterly and a review is sent
to you.
Risk of Loss, Generally
Investing in securities involves a risk of loss that you should be prepared to bear. The investment
recommendations seek to limit risk through broad global diversification in equities (through
broadly diversified stock mutual funds) and investment in high quality fixed income securities or
diversified bond funds.
However, the investment methodology will still subject you to declines in the value of your
portfolios which can at times be dramatic. We believe there exists a high probability in most market
environments of a long-term (15-year or greater) outperformance of small cap and value stocks,
relative to large cap and growth stocks, and hence the stock (equities) portion of your portfolio
may be “tilted” toward small cap and value stocks. Accordingly, the normally greater expected
returns of the equity portion of the portfolio will in turn often permit the overall allocation to
equities (stocks, stock mutual funds) to be reduced, and the allocation to fixed income investments
increased. We believe this is the best manner to temper the shorter-term volatility of the stock
market, especially for clients who derive cash flow from their portfolios (such as clients who are in
retirement years).
Given the long-term nature of the expected equity premium (i.e., the additional expected return
for investing in the overall stock market, relative to less “risky” U.S. Treasury bills), and the long-
term nature of the expected value and small cap effects, our investment philosophy is best suited
for investors who desire a buy and hold strategy for a substantial portion of their funds. Even then,
investing is inherently uncertain as to future returns. While both macroeconomic and
microeconomic risks are evaluated, for purposes of weighing risks and returns and for the
computation of the expected returns of various asset classes (for use in financial planning decision-
making), we do not generally engage in market-timing activities. We believe the equity, value and
small cap effects are highly likely to occur in the future, over long periods of time. However, there
12
can be no assurance that these effects will occur over any given time period. While we seek to
reduce non-compensated risks to which you may be exposed, other risks (including but not limited
to the risk of a general stock market decline) may be assumed in order to seek to attain the client’s
longer-term financial goals and objectives. We cannot provide any guarantee that the client’s goals
and objectives will be achieved.
For our specific view on risk, please visit www.evansonasset.com and read the article titled
“Investment Risk.”
Cash Balances in Client Accounts
Cash in your investment accounts are typically swept into the bank or money market mutual fund
accounts of the institutions (Charles Schwab or Fidelity). We discuss with you, during the time of
review conferences and at other times, upcoming cash flow needs and seek to plan accordingly to
meet those needs. While it is not the practice to encourage you to maintain a large amount of cash
in your accounts, such may be undertaken at your request, to facilitate our billing of periodic fees,
or for other reasons. Upon your request, cash balances will be maintained for temporary or short-
term purposes.
Item 9: Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events of their firm or certain management personnel which would be material to your
evaluation of us or our integrity in management of your investment portfolio.
We possess no legal or disciplinary events which, in the judgment of our Chief Compliance Officer,
are required to be disclosed under the guidelines for such disclosure promulgated by the U.S.
Securities and Exchange Commission.
Item 10: Other Financial Industry Activities and Affiliations
Financial Industry Activities
We are not involved in any other financial industry activities.
Affiliations
We have no arrangements that are material to our advisory business or you with any other entity.
13
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Our Code of Ethics
We have adopted a Code of Ethics, to which all investment advisor representatives and employees
are bound to adhere. The key component of our Code of Ethics states:
EAM and its investment advisor representatives and employees shall always:
• Act in the best interests of each and every client;
• Act with integrity and dignity when dealing with clients, prospects, team members, and
others;
• Strive to maintain and continually enhance our high degree of professional education
regarding Modern Portfolio Theory, strategic asset allocation, and financial, tax, estate,
and risk management planning; and
• Seek at all times to preserve our firm's independence and to maintain our complete
objectivity with respect to our advisory services and each recommendation made to our
clients.
We further adopted a detailed Code of Ethics expressing our commitment to ethical conduct, which
is utilized to guide the personal conduct of our various team members. This detailed Code of Ethics
describes our fiduciary duties and responsibilities to you and sets forth our practice of supervising
the personal securities transactions of employees with prior or concurrent access to client trade
information.
A copy of the Code of Ethics is available to clients and prospects upon request.
Participation or Interest in Client Transactions and Personal Trading
We do not purchase securities in which we have a material financial interest. We and our related
persons, as a matter of policy, do not recommend to you, or buy or sell for your accounts, securities
in which the firm or its related persons has a material financial interest.
Our Code of Ethics provides that individuals associated with our firm may buy or sell securities for
their personal accounts identical or different than those recommended to you. This may provide an
opportunity for representatives of our firm to buy or sell the same securities before or after
recommending the same securities to clients resulting in representatives profiting off the
recommendations they provide to clients. Such transactions may create a conflict of interest. We
will always document any transactions that could be construed as conflicts of interest and will
never engage in trading that operates to the client’s disadvantage when similar securities are being
bought or sold. However, it is the expressed policy of our firm that no person employed by the firm
shall prefer his or her own interest to yours nor make personal investment decisions based on your
investment decisions.
14
To supervise compliance with the Code of Ethics, we require that anyone associated with this
advisory practice and who possesses access to advisory recommendations (before or at the time
they are entered into) (“access persons”) to provide annual securities holding reports and quarterly
transaction reports to our Chief Compliance Officer or his or her designee. We also require access
persons to receive advance approval from our Chief Compliance Officer or her designee prior to
investing in any initial public offerings or private placements, and with regard to trading of certain
individual securities.
The Code of Ethics further includes our policy prohibiting the use of material non-public
information and protecting the confidentiality of client information. We require that all individuals
must act in accordance with all applicable Federal and State regulations governing registered
investment advisory practices. Any individual not in observance of the above may be subject to
discipline.
Item 12: Brokerage Practices
We seek to avoid material conflicts of interest. Accordingly, neither we nor its investment adviser
representatives nor its team members receive any third party direct monetary compensation (i.e.,
commissions, 12b-1 fees, or other fees) from brokerage firms (custodians) or mutual fund
companies.
However, some additional services and non-direct monetary or other forms of compensation are
offered and provided to us as a result of its relationships with custodian(s) and/or providers of
mutual fund products. For example, our investment advisors and employees may be invited to
attend educational conferences and/or entertainment events sponsored by such brokerage firms
or custodians or mutual fund companies. Other services may be provided as outlined below. We
believe that the services and benefits actually provided to us by brokerage firms (custodians) and
mutual fund providers do not materially affect the investment management recommendations
made to you. However, in the interest of full disclosure of any potential conflicts of interest, we
discuss the possible conflicts herein.
Although we believe that its business methodologies, ethics rules, and adopted policies are
appropriate to eliminate, or at least minimize, potential material conflicts of interest, and to
manage appropriate any material conflicts of interest that may remain, you should be aware that
no set of rules can possibly anticipate or relieve all potential material conflicts of interest.
Use of Brokerage Firms (Custodians), Generally
We utilize the services of Charles Schwab and Fidelity. Each custodian respectively provides our
team members with access to institutional trading and custody services, which services are typically
not available to retail investors. These services generally are available to independent investment
advisors on an unsolicited basis and at no charge to them. However, not all independent
investment advisors recommend their clients to utilize particular custodians.
15
Discussion of Benefits to Adviser, to us as to Custodians
There is no direct affiliation or fee sharing arrangement between Schwab or Fidelity and us for
participation in the institutional program. We do however receive economic benefits that would we
would otherwise not receive if we did not have an established relationship with Schwab and
Fidelity. These benefits do not depend on the amount of transactions directed by us to Schwab or
Fidelity (hereafter “Custodians”) These benefits may include: a dedicated trading desk that services
our clients, a dedicated service group and an account services manager dedicated to our account,
electronic download of trades, duplicate and batched Client statements, confirmations and year-
end summaries, the ability to have advisory fees directly debited from client accounts (in
accordance with federal and state requirements), and the ability to have custody or other fees
waived for our clients.
For our client accounts maintained at Custodians, The Custodians generally do not charge
separately for custody services but are compensated by account holders through commissions and
other transaction-related or asset-based fees for securities trades that are executed through
Custodians or that settle into custodial accounts.
Custodians also make available to us other products and services that benefit us but may not
directly benefit our clients’ accounts. Many of these products and services may be used to service
all or some substantial number of our accounts, including accounts not maintained at Custodians.
Custodians’ products and services that assist us in managing and administering clients’ accounts
include software and other technology that (i) provide access to client account data (such as trade
confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade
orders for multiple client accounts; (iii) provide research, pricing and other market data; (iv)
facilitate payment of our fees from our clients’ accounts; and (v) assist with back-office functions,
recordkeeping and client reporting.
Custodians also offer other services intended to help us manage and further develop our business
enterprise. These services may include: (i) compliance, legal and business consulting; (ii)
publications and conferences on practice management and business succession; and (iii) access to
employee benefits providers, human capital consultants and insurance providers. Custodians may
make available, arrange and/or pay third-party vendors for the types of services rendered to EAM.
Custodians may discount or waive fees they would otherwise charge for some of these services or
pay all or a part of the fees of a third-party providing these services to us. Custodians may also
provide other benefits such as educational events or occasional business entertainment of our
personnel. In evaluating whether to recommend or require that clients custody their assets at
Custodians, we may take into account the availability of some of the foregoing products and
services and other arrangements as part of the total mix of factors we consider and not solely the
nature, cost or quality of custody and brokerage services provided by Custodians, which may create
a potential conflict of interest.
We may, on occasion, be the recipient of software and other informational materials from
distributors of mutual funds. These materials will be unsolicited and will be accepted with the
16
intent to benefit all clients and the value of these materials will not be considered in the process of
selecting funds to purchase for client accounts.
Our personnel may, on occasion, be offered the opportunity to attend conferences sponsored by
discount brokers or others, and to visit the offices of various mutual funds in order to perform due
diligence inspections. The research done will benefit all clients, and the payment of any expenses is
not significant in the process of selecting funds to purchase for client accounts or executing client
transactions with brokerage firms.
Our Recommendations of Brokerage Firms
While as a fiduciary, we endeavor to act in your best interests, our desire that you maintain much
of your assets in accounts at Charles Schwab and Fidelity may be based in part on the benefit to our
firms of the availability of some products and services (previously described) at no cost to us, or at
reduced costs, and not solely on the nature, cost, or quality of custody and brokerage services
provided by the brokers, and this may create a potential conflict of interest. You may, therefore,
pay higher transaction fees, commissions (for individual stock and ETF trades), and principal mark-
ups and mark-downs (relating to purchases and sales on a principal, as opposed to an agency,
basis), than those charged by other discount brokers. However, we have negotiated fees with the
custodians we recommend, and we have selected these custodians for their generally low fees
relative to another large custodian. Also, please note that we prefer to recommend custodians
whom possess significant size and financial resources, for purposes of enhanced safety of your
funds. For all of these reasons, the lowest cost custodian for you may not be recommended to you
by us.
Soft Dollars
EAM does not receive products or services other than execution (“soft dollar benefits”) from a broker-
dealer or third-party for generating commissions but does receive additional economic benefits
described above.
Order Aggregation
Most trades are mutual funds or exchange-traded funds where trade aggregation does not garner
any client benefit.
Item 13: Review of Accounts
Your portfolios are monitored on a quarterly basis by one of our advisors, with regard to clients’
respective investment policies and risk tolerance levels. Changes are made after consulting with
you. Rebalancing may be suggested as a part of your quarterly review and does not occur without
your approval.
17
Additional Portfolio Reviews are undertaken upon your request, such as when special cash needs
arise or when additional cash or securities are added to the investment portfolio. We will respond
to such requests within a reasonable period of time.
When purchasing securities in your accounts, preference is given to purchase additional shares in
those funds which you currently own, unless for such valid reason as we determine (avoiding wash
sale rules, fund closing, etc.) a substitute fund is, in our judgment, more appropriate.
Upon request, we will employ tax loss harvesting, but we do not recommend it. For more
information please visit www.evansonasset.com and read the article titled “Tax Loss Harvesting.” In
undertaking rebalancing actions, we will seek to rebalance one or more asset classes closer to the
targets. We may decline to rebalance a specific asset class, due to tax concerns, high transaction
costs relative to the trade amount, or other reasons.
Regular Reports
Written Quarterly Reports from us include an invoice, asset allocation analysis, performance
analysis and position performance summary. Clients may also directly access account information
online such as current account value, cash balances, cost basis, trade confirmations, monthly
statements and tax forms via the secure websites provided by the custodian where the accounts
are held. Please call us for information on who to contact at your custodian if you need help with
online access to your accounts. Monthly or Quarterly Statements are sent to you directly from the
corresponding brokers, banks, and/or insurance companies which hold your investments. These
statements reflect the assets in the custodian’s custody, together with confirmations of each
transaction executed in the account(s) if desired by you. For some custodians, you may elect to
receive these statements by e-mail rather than U.S. mail.
Clients will receive reports from both the custodian of Clients’ securities and from EAM. EAM urges
Clients to compare both statements to insure accurate reporting. There may be variances between
the reports because of the timing in posting of dividends or interest. In addition, certain assets may
be managed by EAM but the assets may be held by the broker and/or custodian for retirement
plans (e.g. 401(k), etc.); or employer securities (e.g. stock options). EAM requests that Clients
contact EAM in the event that Clients see any discrepancies or have any questions.
You are strongly encouraged to review the monthly or quarterly statements you receive from
custodians. Despite the best efforts of any firm to safeguard client’s assets, fraud could still occur.
While we hope that you trust our firm and advisors, and we have never had an instance of theft of
client funds, we believe it is nevertheless important for you to verify your investment holdings.
We also encourage clients to compare the account statements received from us with those
received directly the custodian in a timely manner. Please contact us should you detect any
unauthorized trading in an account or unauthorized transfers of cash or securities at 1-800-624-
1015.
18
Item 14: Client Referrals and Other Compensation
Incoming Referrals
We have been fortunate to receive many client referrals over the years. The referrals came from
current clients, estate planning attorneys, accountants, employees, personal friends of employees
and other similar sources. The firm does not compensate referring parties for these referrals.
Referrals Out
We do not accept referral fees or any form of remuneration from other professionals when a
prospect or client is referred to them.
Other Compensation
We do not receive any commissions or referral fees for any recommendations we make to other
professionals.
Item 15: Custody
It is our policy to not accept custody of your securities. In other words, we are not granted access
to your accounts which would enable us to withdraw or transfer or otherwise move funds or cash
from any of your account(s) to our accounts or the account of any third party (other than for
purposes of fee deductions).
However, with your consent, we may be provided with the authority to seek deduction of our fees
from your accounts. When we deduct fees directly from client accounts at a selected custodian,
EAM will be deemed to have limited custody of client’s assets and must have written authorization
from the client to do so. Clients will receive account statements from the custodian and should
carefully review those statements.
Item 16: Investment Discretion
We accept limited forms of discretion over your accounts, as follows, with your consent. Your grant
of discretion is evidenced in the client services agreement (or addendums thereto) signed by you,
and is further evidenced to the custodians through a limited power of attorney document signed by
you, which specifies investment advisor authorizations. Nearly all clients appoint us as the client’s
agent and attorney-in-fact with respect to undertaking trades in client accounts; our ability to enter
trades electronically for you often provides reduced transaction fees and other benefits to the
client. Where investment discretion has been granted, most clients serve as a participating decision
maker and approve, decline or modify our recommendations but we reserve the right to manage
discretionary client accounts and make investment decisions without consultation with the client as
to what securities to buy or sell, when the securities are to be bought or sold for the account, the
total amount of the securities to be bought/sold, or the price per share. Clients may impose
19
restrictions in investing in certain securities or types of securities in accordance with their values or
beliefs. However, if the restrictions prevent us from properly servicing the client account, or if the
restrictions would require us to deviate from its standard suite of services, we reserve the right to
end the relationship.
We seek to undertake a minimal amount of trading in your account, in order to keep transaction
fees, other expenses, and tax consequences associated with trading to appropriately minimal
levels. The purpose of this discretion is to enable us to undertake purchases and sales in a timely
manner when securities are available at quoted prices.
Item 17: Voting Client Securities
As a matter of firm policy and practice, we do not accept authority to vote proxies on your behalf.
You retain the responsibility for receiving and voting proxies for any and all securities maintained in
your portfolios. Generally, you will receive their proxies or other solicitations directly from the
custodian or transfer agent. However, you may call or e-mail us with questions regarding a
particular proxy or other solicitation, and we may provide advice to you regarding your voting of
proxies or such solicitations, upon your request.
You should note that we will not advise nor act on your behalf in legal proceedings involving
companies whose securities are held or previously were held in the your account(s), including, but
not limited to, the filing of “Proofs of Claim” in class action settlements. If desired, you may direct
us to transmit copies of class action notices to you or a third party. Upon such direction, we will
make commercially reasonable efforts to forward such notices in a timely manner.
Item 18: Financial Information
We accept limited forms of discretion over your accounts, as described in Item 16 of this Brochure.
Due to this acceptance, we are required to disclose any financial condition that is reasonably likely
to impair our ability to meet contractual commitments to clients. We currently possess no such
financial condition. We have never been the subject of a bankruptcy proceeding.
A balance sheet is not required to be provided because we do not serve as a custodian for your
funds or securities, and do not require prepayment of fees of more than $1,200, and six months or
more in advance.
20