Overview
- Headquarters
- Chicago, IL
- Average Client Assets
- $3.6 million
- Minimum Account Size
- $250,000
- SEC CRD Number
- 329974
Fee Structure
Primary Fee Schedule (FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,500,000 | 1.00% |
| $2,500,001 | $5,000,000 | 0.90% |
| $5,000,001 | $10,000,000 | 0.80% |
| $10,000,001 | and above | 0.70% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $47,500 | 0.95% |
| $10 million | $87,500 | 0.88% |
| $50 million | $367,500 | 0.74% |
| $100 million | $717,500 | 0.72% |
Clients
- HNW Share of Firm Assets
- 79.22%
- Total Client Accounts
- 468
- Discretionary Accounts
- 467
- Non-Discretionary Accounts
- 1
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Primary Brochure: FORM ADV PART 2A (2026-03-25)
View Document Text
F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U RE
Expressive Wealth LLC
Office Address:
6650 N Northwest Hwy Ste 1W
Tel:
Chicago, IL 60631
Email:
847-595-8812
lauren@expressivewealth.com
expressivewealth.com
March 16, 2026
This brochure provides information about the qualifications and business practices of Expressive
Wealth LLC. Being registered as an investment adviser does not imply a certain level of skill or
training. If you have any questions about the contents of this brochure, please contact us at 847-
595-8812. The information in this brochure has not been approved or verified by the United
A D D I T I O N A L I N F O R M A T I O N A B O U T E X P R E S S I V E W E A L T H L L C ( C R D
States Securities and Exchange Commission, or by any state securities authority.
# 3 2 9 9 7 4 ) I S A V A I L A B L E O N T H E S E C ’ S W E B S I T E A T
W W W . A D V I S E R I N F O . S E C . G O V
Item 2: Material Changes
Annual Update
Material Changes since the Last Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Since the last annual amendment filing on March 13, 2025, the following changes have
•
occurred:
•
Item 5 was updated for insurance-related compensation
Full Brochure Available
Item 10 was updated to reflect insurance-related conflicts
This Firm Brochure being delivered is the complete brochure for the Firm.
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................................... ii
Material Changes since the Last Update.................................................................................................................. ii
Item 3: Table of Contents ................................................................................................................... iii
Full Brochure Available .................................................................................................................................................. ii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................................... 1
Types of Advisory Services ........................................................................................................................................... 1
Client Tailored Services and Client Imposed Restrictions ............................................................................... 3
Wrap Fee Programs ......................................................................................................................................................... 3
Item 5: Fees and Compensation ....................................................................................................... 4
Client Assets under Management .............................................................................................................................. 4
Method of Compensation and Fee Schedule .......................................................................................................... 4
Client Payment of Fees ................................................................................................................................................... 6
Additional Client Fees Charged ................................................................................................................................... 6
Prepayment of Client Fees ............................................................................................................................................ 6
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 7
External Compensation for the Sale of Securities to Clients ........................................................................... 7
Item 7: Types of Clients ....................................................................................................................... 7
Sharing of Capital Gains ................................................................................................................................................. 7
Description .......................................................................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 7
Account Minimums .......................................................................................................................................................... 7
Methods of Analysis ......................................................................................................................................................... 7
Investment Strategy ........................................................................................................................................................ 8
Item 9: Disciplinary Information ................................................................................................... 10
Security Specific Material Risks .................................................................................................................................. 8
Criminal or Civil Actions ............................................................................................................................................. 10
Administrative Enforcement Proceedings .......................................................................................................... 10
Item 10: Other Financial Industry Activities and Affiliations ............................................. 10
Self- Regulatory Organization Enforcement Proceedings ............................................................................ 10
Broker-Dealer or Representative Registration ................................................................................................. 10
Futures or Commodity Registration ...................................................................................................................... 10
Material Relationships Maintained by this Advisory Business and Conflicts of Interest ................ 11
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest ............. 11
Trading ................................................................................................................................................... 11
Code of Ethics Description ......................................................................................................................................... 11
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest. 12
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest 12
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 12
Transactions and Conflicts of Interest .................................................................................................................. 12
Factors Used to Select Broker-Dealers for Client Transactions ................................................................. 12
Item 13: Review of Accounts ........................................................................................................... 14
Aggregating Securities Transactions for Client Accounts ............................................................................. 13
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved ............................................................................................................................................................................. 14
Review of Client Accounts on Non-Periodic Basis ........................................................................................... 14
Item 14: Client Referrals and Other Compensation ................................................................ 14
Content of Client Provided Reports and Frequency ........................................................................................ 14
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of
Interest ............................................................................................................................................................................... 14
Item 15: Custody .................................................................................................................................. 15
Advisory Firm Payments for Client Referrals .................................................................................................... 14
Item 16: Investment Discretion ..................................................................................................... 15
Account Statements ...................................................................................................................................................... 15
Item 17: Voting Client Securities ................................................................................................... 15
Discretionary Authority for Trading...................................................................................................................... 15
Item 18: Financial Information ...................................................................................................... 15
Proxy Votes ...................................................................................................................................................................... 15
Balance Sheet .................................................................................................................................................................. 15
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments
to Clients ............................................................................................................................................................................ 15
Bankruptcy Petitions during the Past Ten Years .............................................................................................. 16
Item 4: Advisory Business
Firm Description
Types of Advisory Services
Expressive Wealth LLC (“EX”) was founded and became registered as an investment advisor
in 2024. Lauren Genuardi is 50% owner and Managing Partner. Vanessa Martinez is 50%
owner and Managing Partner.
ASSET MANAGEMENT
EX offers discretionary asset management services to advisory Clients. EX will offer Clients
ongoing asset management services through determining individual investment goals, time
horizons, objectives, and risk tolerance. Investment strategies, investment selection, asset
allocation which include alternative investments, portfolio monitoring and the overall
investment program will be based on the above factors. The Client will authorize EX
discretionary authority to execute selected investment program transactions as stated
within the Investment Advisory Agreement.
When deemed appropriate for the Client, EX may hire Sub-Advisors to manage all or a
portion of the assets in the Client account. EX has full discretion to hire and fire Sub-Advisors
as they deem suitable. Sub-Advisors will maintain the models or investment strategies
agreed upon between Sub-Advisor and EX. Sub-Advisors execute trades on behalf of EX in
Client accounts. EX will be responsible for the overall direct relationship with the Client. EX
Client-Directed Accounts
retains the authority to terminate the Sub-Advisor relationship at EX’s discretion.
EX will assist in the opening, closing and transferring of accounts. EX will not have discretion
at any time on these accounts. Client is solely responsible for the assets held within the
accounts and their values which could increase or decrease (potential loss of principal). EX
will only execute trades in the account upon Client request. EX can furnish 3rd party analysis
reports per the client’s request.
ASSETS HELD AWAY
EX uses a third party platform to facilitate management of held away assets such as defined
contribution plan participant accounts, with discretion. The platform allows us to avoid
being considered to have custody of Client funds since we do not have direct access to Client
log-in credentials to affect trades. We are not affiliated with the platform in any way and
receive no compensation from them for using their platform. A link will be provided to the
Client allowing them to connect an account(s) to the platform. Once Client account(s) is
connected to the platform, EX will review the current account allocations. When deemed
necessary, EX will rebalance the account considering client investment goals and risk
tolerance, and any change in allocations will consider current economic and market trends.
The goal is to improve account performance over time, minimize loss during difficult
markets, and manage internal fees that harm account performance. Client account(s) will be
reviewed at least quarterly and allocation changes will be made as deemed necessary.
- 1 -
ASSETS UNDER ADVISEMENT
EX will work with individuals on determining their individual investment goals, time
horizons, objectives, and risk tolerance. Investment strategies, investment selection, and
asset allocation are based on the above factors. The accounts will be monitored on a
quarterly basis. EX will provide recommendations to the client on a quarterly basis, but
implementation will be at the sole discretion of the client.
ERISA PLAN SERVICES
EX provides service to qualified retirement plans including 401(k) plans, 403(b) plans,
pension and profit-sharing plans, cash balance plans, and deferred compensation plans. EX
ERISA 3(38) Investment Manager.
will act as a 3(38) advisor.
EX can also act as an ERISA 3(38) Investment Manager
in which it has discretionary management and control of a given retirement plan’s assets. EX
would then become solely responsible and liable for the selection, monitoring and
replacement of the plan’s investment options.
1.
•
Fiduciary Services are:
•
EX has discretionary authority and will make the final decision regarding the initial
selection, retention, removal and addition of investment options in accordance with
the Plan’s investment policies and objectives.
•
Assist the Client with the selection of a broad range of investment options consistent
with ERISA Section 404(c) and the regulations thereunder.
•
Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan.
Provide discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment option for participants who are
automatically enrolled in the Plan or who have otherwise failed to make investment
elections. The Client retains the sole responsibility to provide all notices to the Plan
participants required under ERISA Section 404(c) (5).
2.
•
Non-fiduciary Services are:
•
Assist in the education of Plan participants about general investment information and
the investment options available to them under the Plan. Client understands the EX’s
assistance in education of the Plan participants shall be consistent with and within
the scope of the Department of Labor’s definition of investment education
(Department of Labor Interpretive Bulletin 96-1). As such, the EX is not providing
fiduciary advice as defined by ERISA to the Plan participants. EX will not provide
investment advice concerning the prudence of any investment option or combination
of investment options for a particular participant or beneficiary under the Plan.
Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
- 2 -
EX may provide these services or, alternatively, may arrange for the Plan’s other providers
to offer these services, as agreed upon between EX and Client.
3.
EX has no responsibility to provide services related to the following types of assets
•
(“Excluded Assets”):
•
•
•
•
•
•
not
Employer securities;
Real estate (except for real estate funds or publicly traded REITs);
Stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts and
similar vehicles); or
Other hard-to-value or illiquid securities or property.
Excluded Assets will
be included in calculation of Fees paid to the Adviser on the ERISA
Agreement. Specific services will be outlined in detail to each plan in the 408(b)2 disclosure.
FINANCIAL PLANNING AND CONSULTING
EX may offer broad-based, modular, and consultative financial planning services. Financial
planning will typically involve providing a variety of advisory services to clients regarding
the management of their financial resources based upon an analysis of their individual
needs. If you retain our firm for financial planning services, we will meet with you to gather
information about your financial circumstances and objectives.
Financial plans are based on your financial situation at the time we present the plan to you,
and on the financial information you provide to our firm.
You are under no obligation to act on our financial planning recommendations. Should you
choose to act on any of our recommendations, you are not obligated to implement the
financial plan through any of our other investment advisory services. Moreover, you may
act on our recommendations by placing securities transactions with any brokerage firm. EX
suggests the client work closely with his/her attorney, accountant or insurance agency. To
the extent requested by you, we may recommend the services of other professionals. If you
engage any recommended professionals and a dispute arises thereafter relative to such
engagement, you agree to seek recourse exclusively from and against the engaged
professional.
Client Tailored Services and Client Imposed Restrictions
Wrap Fee Programs
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities. Agreements may not be
assigned without written Client consent.
EX does not sponsor any wrap fee programs.
- 3 -
Client Assets under Management
Discretionary Amounts: Non-discretionary Amounts:
$165,160,124
$11,079
Date Calculated:
December 31, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
Assets Under Management
Annual Fee
ASSET MANAGEMENT
EX charges an annual investment advisory fee based on the total assets under management
as follows:
First $2,500,000 ($0 - $2,500,000)
Next $2,500,000 ($2,500,001 - $5,000,000)
Next $5,000,000 ($5,000,001 - $10,000,000)
Amount Over $10,000,000
1.00%
0.90%
0.80%
0.70%
This is a tiered/blended fee schedule, the asset management fee is calculated by applying
different rates to different portions of the portfolio.
The annual fee is negotiable. Fees are billed monthly in arrears based on the amount of assets
managed as of the close of business on the last business day of the previous month. Lower
fees for comparable services may be available from other sources. Clients may terminate
their account within five (5) business days of signing the Investment Advisory Agreement
with no obligation and without penalty. After the initial five (5) business days, the agreement
may be terminated by EX with thirty (30) days written notice to Client and by the Client at
any time with written notice to EX. For accounts opened or closed mid-billing period, fees
will be prorated based on the days services are provided during the given period. All unpaid
earned fees will be due to EX. Client shall be given thirty (30) days prior written notice of
any increase in fees. Any increase in fees will be acknowledged in writing by both parties
before any increase in said fees occurs.
EX may utilize the services of a Sub-Advisor to manage Clients’ investment portfolios. EX will
enter into Sub-Advisor agreements with other registered investment advisor firms. When
using Sub-Advisors, the Client will not pay additional fees. The Sub-Advisors fees are
Prior fee schedules may be in effect. Legacy clients (those whose account engagements with the
inclusive of the total fee disclosed by EX.
firm were in effect before the above stated fee schedule) may be subject to fee structures no
longer offered to new clients. The exact fee for services will be agreed upon and disclosed in the
client agreement prior to services being provided.
Client-Directed Accounts
EX does not charge a fee on these accounts.
ERISA PLAN SERVICES
- 4 -
The annual fees are based on the market value of the Included Assets and will not exceed
1%. The annual fee is negotiable and may be charged as a percentage of the Included Assets
or as a flat fee. Fees may be charged quarterly or monthly in arrears or in advance based on
the assets as calculated by the custodian or record keeper of the Included Assets (without
adjustments for anticipated withdrawals by Plan participants or other anticipated or
scheduled transfers or distribution of assets). If the services to be provided start any time
other than the first day of a quarter or month, the fee will be prorated based on the number
of days remaining in the quarter or month. If this Agreement is terminated prior to the end
of the billing cycle, EX shall be entitled to a prorated fee based on the number of days during
the fee period services were provided or Client will be due a prorated refund of fees for days
services were not provided in the billing cycle.
The fee schedule, which includes compensation of EX for the services is described in detail
in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the fees, however
the Plan Sponsor may elect to pay the fees. Client may elect to be billed directly or have fees
deducted from Plan Assets. EX does not reasonably expect to receive any additional
compensation, directly or indirectly, for its services under this Agreement. If additional
compensation is received, EX will disclose this compensation, the services rendered, and the
payer of compensation. EX will offset the compensation against the fees agreed upon under
the Agreement.
ASSET HELD AWAY
EX offers discretionary direct asset management services to advisory Clients. EX charges an
annual investment advisory fee not to exceed 1.00% of the assets managed.
The annual fee is negotiable. Fees are billed monthly in arrears based on the amount of assets
managed as of the close of business on the last business day of the previous month. Lower
fees for comparable services may be available from other sources. Clients may terminate
their account within five (5) business days of signing the Investment Advisory Agreement
with no obligation and without penalty. After the initial five (5) business days, the agreement
may be terminated by EX with thirty (30) days written notice to Client and by the Client at
any time with written notice to EX. For accounts opened or closed mid-billing period, fees
will be prorated based on the days services are provided during the given period. All unpaid
earned fees will be due to EX. Client shall be given thirty (30) days prior written notice of
any increase in fees. Any increase in fees will be acknowledged in writing by both parties
before any increase in said fees occurs.
No fee adjustment will be made for Account deposits and withdrawals during a billing
period.
In addition to the fees paid to EX, investments used in managing the Account may subject
Client to additional fees. For example, mutual funds, index funds, exchange traded funds and
private funds typically charge ongoing management fees and have other expenses for the
operation of those funds. These fees should not be confused with “loads” or commissions. EX
does not receive any additional compensation, either directly or indirectly, from these
investments.
ASSETS UNDER ADVISEMENT
- 5 -
Fees for these services will be based on a percentage of Assets Under Management. The
annual fee will be .25%. Fees will be paid in arrears every month. Client will be provided an
invoice at the commencement of services payable within ten (10) days of receipt. Clients may
choose to pay EX directly or have the amount deducted from another account managed by
EX. Clients may terminate their account within five (5) business days of signing the
Investment Advisory Agreement with no obligation and without penalty. If the Client cancels
after five (5) business days, any unearned fees will be refunded to the Client, or any unpaid
earned fees will be due to EX.
FINANCIAL PLANNING AND CONSULTING
EX charges either a fixed fee or hourly fee for financial planning and consulting services.
Prior to the planning process the Client will be provided an estimated plan fee. Services are
completed and delivered inside of ninety (90) days contingent on the timely receipt of all
applicable documents from the Client. Client may cancel within five (5) days of signing
Agreement with no obligation. If the Client cancels after five (5) business days, any unearned
fees will be refunded to the Client, or any unpaid earned fees will be due to EX based on the
hours of work expended by EX. Fees for financial planning and consulting services are due
100% in advance or 50% in advance with the remainder due upon delivery of the completed
plan or consultation. EX reserves the right to waive the fee should the Client have $1,000,000
or more of assets under management with EX.
FIXED FEES
Financial planning services are offered based on a negotiable fixed fee that ranges from
$4,000 to $10,000 dependent upon the complexity and Client needs; fee determined at
EX discretion.
HOURLY FEES
Client Payment of Fees
Consulting services are offered based on an hourly fee of $500 per hour.
Fees for asset management services are deducted from a designated Client account to
facilitate billing. The Client must consent in advance to direct debiting of their investment
account.
Fees for ERISA services will either be deducted from Plan assets or paid directly to EX. The
Client must consent in advance to direct debiting of their investment account.
Additional Client Fees Charged
Fees for financial planning and consulting will be billed to the Client and paid directly to EX.
Prepayment of Client Fees
Custodians may charge transaction fees and other related costs on the purchases or sales of
mutual funds, equities, bonds, options and exchange-traded funds. Mutual funds, money
market funds and exchange-traded funds also charge internal management fees, which are
disclosed in the fund’s prospectus. EX does not receive any compensation from these fees.
All of these fees are in addition to the management fee you pay to EX. For more details on the
brokerage practices, see Item 12 of this brochure.
A portion of the fees for financial planning are billed in advance.
- 6 -
Fees for ERISA 3(38) services may be billed in advance.
External Compensation for the Sale of Securities to Clients
If the Client cancels after five (5) business days, any unearned fees will be refunded to the
Client, or any unpaid earned fees will be due to EX.
Investment Advisor Representatives of EX may receive external compensation from sales of
investment related products such as insurance as licensed insurance agents. This represents
a conflict of interest because it gives an incentive to recommend products based on the
commission received. This conflict is mitigated by disclosures, procedures and EX’s fiduciary
obligation to place the best interest of the Client first and Clients are not required to purchase
any products or services. Clients have the option to purchase these products through another
insurance agent of their choosing. No insurance-related compensation is passed on to the
EX, nor are referrals provided to the firm’s Investment Advisor Representatives who may
receive insurance-related compensation.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
Item 7: Types of Clients
Description
Account Minimums
EX generally provides investment advice to individuals, high net worth individuals, trusts or
estates. Client relationships vary in scope and length of service.
EX requires a $250,000 minimum to open an account; accounts may be opened at a lesser
amount upon EX’s discretion.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis and cyclical
analysis. Investing in securities involves risk of loss that Clients should be prepared to bear.
Past performance is not a guarantee of future returns.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always follow
patterns and relying solely on this method may not take into account new patterns that
emerge over time.
- 7 -
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified,
can be leveraged to provide performance. The risks with this strategy are twofold: 1) the
markets do not always repeat cyclical patterns; and 2) if too many investors begin to
implement this strategy, then it changes the very cycles these investors are trying to exploit.
Investment Strategy
Analysis of Sub-Advisor strategies includes an examination of the experience, investment
philosophies and performance of the investment managers to determine if the Sub-Advisor
can invest over time with varying economic conditions. EX also reviews the Sub-Advisor’s
underlying strategies, holdings, concentrations and leverage as part of their overall risk
assessment. Investing in securities involves risk of loss that Clients should be prepared to
bear. Past performance is not a guarantee of future returns.
Security Specific Material Risks
The investment strategy for a specific Client is based upon the objectives stated by the Client
during consultations. The Client may change these objectives at any time by providing
written notice to EX. Each Client executes a Client profile form or similar form that
documents their objectives and their desired investment strategy.
All investment programs have certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
• Market Risk
risks and should discuss these risks with EX:
•
: The prices of securities in which Clients invest may decline in response to
certain events taking place around the world, including those directly involving the
companies whose securities are owned by a fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
instability; and currency, interest rate and commodity price fluctuations. Investors
should have a long-term perspective and be able to tolerate potentially sharp declines in
Interest-rate Risk
market value.
•
: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
Inflation Risk
causing their market values to decline.
: When any type of inflation is present, a dollar today will buy more than a
• Currency Risk
dollar next year, because purchasing power is eroding at the rate of inflation.
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Management Risk:
: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates
to fixed income securities.
The advisor’s investment approach may fail to produce the intended
results. If the advisor’s assumptions regarding the performance of a specific asset class
or fund are not realized in the expected time frame, the overall performance of the
Client’s portfolio may suffer.
- 8 -
• Equity Risk:
• Fixed Income Risk:
Equity securities tend to be more volatile than other investment choices. The
value of an individual mutual fund or ETF can be more volatile than the market as a
whole. This volatility affects the value of the Client’s overall portfolio. Small- and mid-cap
companies are subject to additional risks. Smaller companies may experience greater
volatility, higher failure rates, more limited markets, product lines, financial resources,
and less management experience than larger companies. Smaller companies may also
have a lower trading volume, which may disproportionately affect their market price,
tending to make them fall more in response to selling pressure than is the case with larger
companies.
•
The issuer of a fixed income security may not be able to make interest
and principal payments when due. Generally, the lower the credit rating of a security, the
greater the risk that the issuer will default on its obligation. If a rating agency gives a debt
security a lower rating, the value of the debt security will decline because investors will
demand a higher rate of return. As nominal interest rates rise, the value of fixed income
securities held by a fund is likely to decrease. A nominal interest rate is the sum of a real
Investment Companies Risk:
interest rate and an expected inflation rate.
• Foreign Securities Risk:
When a Client invests in open end mutual funds or ETFs, the
Client indirectly bears their proportionate share of any fees and expenses payable
directly by those funds. Therefore, the Client will incur higher expenses, which may be
duplicative. In addition, the Client’s overall portfolio may be affected by losses of an
underlying fund and the level of risk arising from the investment practices of an
underlying fund (such as the use of derivatives). ETFs are also subject to the following
risks: (i) an ETF’s shares may trade at a market price that is above or below their net
asset value or (ii) trading of an ETF’s shares may be halted if the listing exchange’s
officials deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide “circuit breakers” (which are tied to large decreases in stock
prices) halts stock trading generally. Adviser has no control over the risks taken by the
underlying funds in which Client invests.
• Long-term trading
Funds in which Clients invest may invest in foreign securities.
Foreign securities are subject to additional risks not typically associated with
investments in domestic securities. These risks may include, among others, currency risk,
country risks (political, diplomatic, regional conflicts, terrorism, war, social and
economic instability, currency devaluations and policies that have the effect of limiting
or restricting foreign investment or the movement of assets), different trading practices,
less government supervision, less publicly available information, limited trading markets
and greater volatility. To the extent that underlying funds invest in issuers located in
emerging markets, the risk may be heightened by political changes, changes in taxation,
or currency controls that could adversely affect the values of these investments.
Emerging markets have been more volatile than the markets of developed countries with
more mature economies.
is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose Clients to various other types of
risk that will typically surface at various intervals during the time the Client owns the
- 9 -
• Short-term trading
investments. These risks include but are not limited to inflation (purchasing power) risk,
.
interest rate risk, economic risk, market risk, and political/regulatory risk.
• Options Trading
risks include liquidity, economic stability and inflation
: The risks involved with trading options are that they are very time
sensitive investments. An options contract is generally a few months. Clients should be
aware that the use of options involves additional risks. The risks of covered call writing
include the potential for the market to rise sharply. In such case, the security may be
called away and the account will no longer hold the security. When purchasing options
there is the risk that the entire premium paid for the option can be lost if the option is
not exercised or otherwise sold prior to the option’s expiration date. When selling
(“writing”) options, the risk of loss can be much greater if the options are written
uncovered (“naked”). The risk of loss can far exceed the amount of the premium received
for an uncovered option and in the case of an uncovered call option the potential loss is
unlimited.
•
The risks associated with utilizing Sub-Advisors include:
o
Manager Risk
•
Sub-Advisor fails to execute the stated investment strategy
o
Business Risk
•
Sub-Advisor has financial or regulatory problems
The specific risks associated with the portfolios of the Sub-Advisor are disclosed
in the Form ADV Part 2 of the Sub-Advisor.
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
EX and its management have not been involved in any criminal or civil action.
Self- Regulatory Organization Enforcement Proceedings
EX and its management have not been involved in administrative enforcement proceedings.
EX and its management have not been involved in any self-regulatory organizational
enforcement proceedings that are material to a Client’s or prospective Client’s evaluation of
EX or the integrity of its management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
EX is not registered as a broker-dealer, and no affiliated representatives of EX are registered
Futures or Commodity Registration
representatives of a broker-dealer.
Neither EX nor its affiliated representatives are registered or have an application pending to
register as a futures commission merchant, commodity pool operator, or a commodity
trading advisor.
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Material Relationships Maintained by this Advisory Business and Conflicts of Interest
EX representatives may be licensed insurance agents that offer insurance products and
receive separate compensation.
These practices represent a conflict of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by disclosures,
procedures and EX’s fiduciary obligation to place the best interest of the Client first and the
Clients are not required to purchase any products. Clients have the option to purchase these
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
products through another insurance agent of their choosing.
EX may also utilize the services of a Sub-Advisor to manage Clients’ investment portfolios.
Sub-Advisors will maintain the models or investment strategies agreed upon between Sub-
Advisor and EX. Sub-Advisors execute all trades on behalf of EX in Client accounts. EX will be
responsible for the overall direct relationship with the Client. EX retains the authority to
terminate the Sub-Advisor relationship at EX’s discretion.
Each Sub-Advisor utilized by EX charges different asset management fees for the portfolios
that they manage. In some cases the management fee for one Sub-Advisor may be lower than
for another Sub-Advisor. This causes a conflict of interest because choosing a Sub-Advisor
with a lower fee means that EX will retain more of the fee for themselves.
This practice represents a conflict of interest as EX may select Sub-Advisors who charge a
lower fee for their services than other Sub-Advisors. This conflict is mitigated by disclosures,
procedures and by the fact that EX has a fiduciary duty to place the best interest of the Client
first when selecting Sub-Advisors.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
include employees and/or
The affiliated persons (affiliated persons
independent
contractors) of EX have committed to a Code of Ethics (“Code”). The purpose of our Code is
to set forth standards of conduct expected of EX affiliated persons and addresses conflicts
that may arise. The Code defines acceptable behavior for affiliated persons of EX. The Code
reflects EX and its supervised persons’ responsibility to act in the best interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our Clients. We do not
allow any affiliated persons to use non-public material information for their personal profit
or to use internal research for their personal benefit in conflict with the benefit to our Clients.
EX’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other affiliated person, officer or director
of EX may recommend any transaction in a security or its derivative to advisory Clients or
engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
EX’s Code is based on the guiding principle that the interests of the Client are our top priority.
EX’s officers, directors, advisors, and other affiliated persons have a fiduciary duty to our
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Clients and must diligently perform that duty to maintain the complete trust and confidence
of our Clients. When a conflict arises, it is our obligation to put the Client’s interests over the
interests of either affiliated persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have
access to non-public information regarding any Clients' purchase or sale of securities, or
non-public information regarding the portfolio holdings of any reportable fund, who are
involved in making securities recommendations to Clients, or who have access to such
recommendations that are non-public.
EX will provide a copy of the Code of Ethics to any Client or prospective Client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest
EX and its affiliated persons do not recommend to Clients securities in which we have a
material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
EX and its affiliated persons may buy or sell securities that are also held by Clients. In order
to mitigate conflicts of interest such as trading ahead of Client transactions, affiliated persons
are required to disclose all reportable securities transactions as well as provide EX with
copies of their brokerage statements.
The Chief Compliance Officer of EX is Matt Murray. He reviews all trades of the affiliated
persons each quarter. The personal trading reviews ensure that the personal trading of
affiliated persons does not front run or disadvantage trading for Clients.
Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
EX does not have a material financial interest in any securities being recommended.
However, affiliated persons may buy or sell securities at the same time they buy or sell
securities for Clients. In order to mitigate conflicts of interest such as front running, affiliated
persons are required to disclose all reportable securities transactions as well as provide EX
with copies of their brokerage statements.
The Chief Compliance Officer of EX is Matt Murray. He reviews all trades of the affiliated
persons each quarter. The personal trading reviews ensure that the personal trading of
affiliated persons does not front run or disadvantage trading for Clients.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
EX will require the use of a particular broker-dealer based on their duty to seek best
execution for the Client, meaning they have an obligation to obtain the most favorable terms
for a Client under the circumstances. The determination of what may constitute best
execution and price in the execution of a securities transaction by a broker involves a
number of considerations and is subjective. Factors affecting brokerage selection include the
overall direct net economic result to the portfolios, the efficiency with which the transaction
is affected, the ability to affect the transaction where a large block is involved, the operational
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facilities of the broker-dealer, the value of an ongoing relationship with such broker and the
financial strength and stability of the broker. EX will select appropriate brokers based on a
number of factors including but not limited to their relatively low transaction fees and
reporting ability. EX relies on its broker to provide its execution services at the best prices
available. Lower fees for comparable services may be available from other sources. Clients
pay for any and all custodial fees in addition to the advisory fee charged by EX. EX does not
receive any portion of the trading fees.
• Research and Other Soft Dollar Benefits
EX will require the use of Charles Schwab & Co., Inc.
The Securities and Exchange Commission defines soft dollar practices as
arrangement under which products or services other than execution services are
obtained by EX from or through a broker-dealer in exchange for directing Client
transactions to the broker-dealer. Although EX has no formal soft dollar
arrangements, EX may receive products, research and/or other services from
custodians or broker-dealers connected to Client transactions or “soft dollar
benefits”. As permitted by Section 28(e) of the Securities Exchange Act of 1934, EX
receives economic benefits as a result of commissions generated from securities
transactions by the custodian or broker-dealer from the accounts of EX. EX cannot
ensure that a particular Client will benefit from soft dollars or the Client’s
transactions paid for the soft dollar benefits. EX does not seek to proportionately
allocate benefits to Client accounts to any soft dollar benefits generated by the
accounts.
• Brokerage for Client Referrals
A conflict of interest exists when EX receives soft dollars which could result in higher
commissions charged to Clients. This conflict is mitigated by the fact that EX has a
fiduciary responsibility to act in the best interest of its Clients and the services
received are beneficial to all Clients.
EX does not receive Client referrals from any custodian in exchange for using that
• Directed Brokerage
broker-dealer.
Aggregating Securities Transactions for Client Accounts
EX does not allow Client directed brokerage accounts.
EX is authorized in its discretion to aggregate purchases and sales and other transactions
made for the account with purchases and sales and transactions in the same securities for
other Clients of EX. All Clients participating in the aggregated order shall receive an average
share price with all other transaction costs shared on a pro-rated basis. If aggregation is not
allowed or infeasible and individual transactions occur (e.g., withdrawal or liquidation
requests, odd-lot trades, etc.) an account may potentially be assessed higher costs or less
favorable prices than those where aggregation has occurred.
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Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by an Investment Advisor Representative of EX.
Account reviews are performed more frequently when market conditions dictate. Reviews
of Client accounts include, but are not limited to, a review of Client documented risk
tolerance, adherence to account objectives, investment time horizon, suitability criteria and
reviewing target allocations of each asset class to identify if there is an opportunity for
rebalancing.
Review of Client Accounts on Non-Periodic Basis
Financial plans and consultations are updated as requested by the Client and pursuant to a
new or amended agreement.
Content of Client Provided Reports and Frequency
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by the Client’s custodian. Client receives confirmations of
each transaction in account from custodian and an additional statement during any month
in which a transaction occurs.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest
Advisory Firm Payments for Client Referrals
EX does not receive any economic benefits from external sources.
EX may enter into agreements with individuals and organizations, which may be affiliated or
unaffiliated with EX, that refer Clients to EX in exchange for compensation. All such
agreements will be in writing and comply with the requirements of Federal or State
regulation. If a Client is introduced to EX by a referring party, EX may pay that referring party
a fee. While the specific terms of each agreement may differ, generally, the compensation will
be based upon EX’s engagement of new Clients and is calculated using a varying percentage
of the fees paid to EX by such Clients. Any such fee shall be paid solely from EX’s investment
management fee, and shall not result in any additional charge to the Client.
Each prospective Client who is referred to EX under such an arrangement will receive a copy
of this brochure and a separate written disclosure document disclosing the nature of the
relationship between the referring party and EX and the amount of compensation that will
be paid by EX to the referring party. The referring party is required to obtain the Client’s
signature acknowledging receipt of EX’s disclosure brochure and the written disclosure
statement.
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Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to Clients at their address of record at least monthly. Clients are urged to
carefully compare the account statements received directly from their custodians to any
documentation or reports prepared by EX.
EX is deemed to have limited custody solely because advisory fees are directly deducted from
Client’s accounts by the custodian on behalf of EX.
Item 16: Investment Discretion
Discretionary Authority for Trading
EX accepts discretionary authority to manage securities accounts on behalf of Clients. EX has
the authority to determine, without obtaining specific Client consent, the securities to be
bought or sold, and the amount of the securities to be bought or sold. Client will authorize
EX discretionary authority to execute selected investment program transactions as stated
within the Investment Advisory Agreement. If consent for discretion is not given by client,
EX will manage on a non-discretionary basis and will obtain Clients requests for executing
each transaction.
EX allows Clients to place certain restrictions, as outlined in the Client’s Investment Policy
Statement or similar document. These restrictions must be provided to EX in writing.
The Client approves the custodian to be used and the commission rates paid to the custodian.
EX does not receive any portion of the transaction fees or commissions paid by the Client to
the custodian.
Item 17: Voting Client Securities
Proxy Votes
EX does not vote proxies on securities. Clients are expected to vote their own proxies. The
Client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, EX will provide recommendations to the
Client. If a conflict of interest exists, it will be disclosed to the Client. If the Client requires
assistance or has questions, they can reach out to the investment advisor representatives of
the firm at the contact information on the cover page of this document.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided to Clients because EX does not serve as a
custodian for Client funds or securities and EX does not require prepayment of fees of more
than $1200 per Client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
EX has no condition that is reasonably likely to impair our ability to meet contractual
commitments to our Clients.
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Bankruptcy Petitions during the Past Ten Years
EX has not had any bankruptcy petitions in the last ten years.
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