Overview
Assets Under Management: $4.8 billion
Headquarters: BALTIMORE, MD
High-Net-Worth Clients: 1,667
Average Client Assets: $2 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 1,667
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 59.42
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 36,817
Discretionary Accounts: 36,817
Regulatory Filings
CRD Number: 285961
Filing ID: 2008469
Last Filing Date: 2025-08-11 12:28:00
Website: https://facetwealth.com
Form ADV Documents
Additional Brochure: ADV PART 2A (2025-10-01)
View Document Text
ADV 2A
Item 1. Cover Page
Facet Wealth, Inc.
CRD# 285961
Dated: October 1, 2025
Contact: Christopher J. Hufman, Chief Compliance Officer
400 East Pratt Street, 8th Floor
Baltimore, MD 21202
www.Facet.com
This brochure provides information about the qualifications and business practices
of Facet Wealth, Inc. (Facet). If you have any questions about the contents of this
brochure, please contact us at 443-376-6235 or legal@facet.com. The information in
this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority. Additional information
about Facet Wealth also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Facet Wealth as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2. Material Changes
The material changes in this brochure from the other than annual amendment of
Facet Wealth, Inc. on August 11, 2025, are described below. Material changes relate to
Facet Wealth, Inc.’s policies, practices or conflicts of interests.
● Facet has made changes to its pricing fee for its service tiers for new
members.
● Facet has made no material changes that affect its current members.
2
Item 3. Table of Contents
ADV 2A
Item 1. Cover Page
Item 2. Material Changes
Item 3. Table of Contents
Item 4. Advisory Business
A. General Description of Company
B. Summary of Investment Advisory Services
C. Tailored Services and Investment Restrictions
D. Wrap Fee Program
E. Assets Under Management
Item 5. Fees and Compensation
Item 6. Performance-Based Fees and Side-by-Side Management
Item 7. Types of Members
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Exchange Traded Funds
Facet Direct Indexing
Facet Alternative Income Strategy
Short Term Strategy
Environmental, Social and Governance (ESG)
Tax-Sensitive Fixed Income Strategy (TSFI)
Tax-Optimized Model Implementation
Permanent Model Substitutes
Tax-Loss Harvesting (“TLH”)
High-Yield Account
Facet Non-Managed Account Recommendation System
Item 9. Disciplinary Information
Item 10. Other Financial Industry Activities and Affiliations
Item 11. Code of Ethics, Participation or Interest in Member: Transactions and Personal Trading
Item 12. Brokerage Practices
1. Non-Soft Dollar Research and Additional Benefits
2. Brokerage for Client Referrals
3. Directed Brokerage
Item 13. Review of Accounts
Item 14. Member Referrals and Other Compensation
Item 15. Custody
Item 16. Investment Discretion
Item 17. Voting Member Securities
Item 18. Financial Information
1
1
2
3
4
4
4
7
8
8
8
11
11
11
12
12
13
14
14
15
15
16
16
17
18
18
18
19
20
21
22
23
23
24
25
26
26
26
3
Item 4. Advisory Business
A. General Description of Company
Facet Wealth Inc. is a corporation formed on August 3, 2016 in the State of
Delaware. Facet became registered as an Investment Adviser in November
2016. Anders Jones serves as Facet’s Chief Executive Officer and Patrick
McKenna serves as Executive Chairperson, and each individually owns more
than 5% of the firm. In addition, Warburg Pincus, through several investment
funds, has an ownership interest of greater than 25% in the firm, and Durable
Capital Partners, through one investment fund, has an ownership interest of
greater than 10% in the firm.
B. Summary of Investment Advisory Services
FINANCIAL PLANNING SERVICES
Facet offers different membership levels and those levels will be presented
prior to signing an agreement. These levels offer a range of services, those
services will be outlined prior to signing, the services may change over time
and some of the services are different at each membership fee level. From
time to time, new service levels may be introduced. The services provided
depend on the nature and complexity of the Member’s situation and could
include some or all of the following: financial goal setting, portfolio design and
asset allocation, risk tolerance analysis, investment management, cash flow
and expense planning, debt management and planning, employee benefits
planning, employer stock plan analysis, retirement planning, education
planning, risk management and insurance planning, estate planning and
trust preparation services through Facet’s partnership with Wealth.com,
beneficiary designation, income tax planning, tax preparation and filing, and
planning for existing small business retirement plans.
Prior to engaging Facet to provide financial planning services, the Member will
be required to enter into a Financial Planning Agreement with Facet setting
forth the terms and conditions of the engagement and describing the scope
of the services to be provided. Facet and the Member will work together to
determine the specific suite of services to be provided. Facet's financial
planning fees generally range from $100 - $9,000 annually on a flat fee,
4
subscription basis depending on the planning needs of the member. Facet
does not charge a fee for investment management as it is an included
service. (Please see
Item 5 for more information on Facet Fees and
Compensation.)
The recommendations provided by Facet are focused solely on the individual
needs of the Member. Facet engages in a Member intake process involving
communication with prospective Members and the collection of their
financial information to help determine, as appropriate, each Member’s
planning goals, investment objectives and risk tolerance.
In performing its services, Facet shall not be required to verify any information
received from the Member or from the Member’s other professionals and is
expressly authorized to rely thereon. If requested by the Member, Facet may
recommend the services of other professionals for implementation purposes
as appropriate.
The Member is under no obligation to engage the services of any such
recommended professional. If the Member engages any such recommended
professional, and a dispute arises thereafter relative to such engagement, the
Member agrees to seek recourse exclusively from and against the engaged
professional/firm.
The Member retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from Facet.
Members will be notified annually to review and update any pertinent
information in order for Facet to keep its recommendations and or services up
to date.
It remains the Member’s responsibility to promptly notify Facet if there is ever
any change in their financial situation or investment objectives for the
purpose of
reviewing,
evaluating, or
revising
Facet’s previous
recommendations or services.
● Non-Investment Implementation Services. For Members, Facet may
provide services regarding non-investment related matters, such as
estate planning, tax planning, insurance, etc. Any of those services will
be provided under the Financial Planning Agreement. Some services
5
may require a separate agreement with Facet or with the third party
providing those services. Neither Facet, nor any of its representatives,
serves as an attorney and no portion of Facet’s services should be
construed as legal services. Accordingly, Facet does not prepare estate
planning documents. To the extent requested by a Member, Facet may
recommend
the services of other professionals
for certain
non-investment implementation purposes (i.e. attorneys, accountants,
insurance, etc.). The Member is under no obligation to engage the
services of any such recommended professional. The Member retains
absolute discretion over all such implementation decisions and is free
to accept or reject any recommendation from Facet. No Member is
under any obligation to purchase any securities or
insurance
commission products from a representative of Facet. Members are
reminded that they may purchase securities and insurance products
recommended by Facet through other, non-affiliated registered
representatives of a custodian and/or insurance agencies.
● Retirement Plan Rollovers — No Obligation / Potential for Conflict of
Interest. A Member or prospective Member leaving an employer
typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in
the former employer’s plan, if permitted, (ii) roll over the assets to the
new employer’s plan, if one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the
account value (which could, depending upon the Member’s age, result
in adverse tax consequences). If Facet recommends that a Member roll
over their retirement plan assets into an account to be managed by
Facet, it could create a conflict of interest if Facet were to earn a fee for
the rollover. However, any rollover performed by a Member into an
account managed by Facet will not change the Member's flat annual
planning fee. To the extent that Facet recommends that Members roll
over assets from their retirement plan to an IRA managed by Facet,
then Facet represents that all of its planners are CERTIFIED FINANCIAL
PLANNERS™, and are registered as investment adviser representatives.
Both Facet and its planners are fiduciaries under the Employment
Retirement Income Security Act of 1974 (“ERISA”), or the Internal Revenue
Code, or both. No Member is under any obligation to roll over retirement
plan assets to an account managed by Facet. Facet’s Chief
6
Compliance Officer, Christopher Hufman, remains available to address
any questions that a Member or prospective Member may have
regarding
the conflict of
interest presented by such
rollover
recommendation.
INVESTMENT MANAGEMENT SERVICES
Facet does not generally offer standalone investment management services.
However,
the Member can determine
to engage Facet to provide
discretionary investment management as part of its financial planning
services. The full list of services, including investment management services,
will be discussed with the Member and covered under the financial planning
agreement. Facet’s specific
investment management services vary
depending upon the chosen service level. Facet does not charge any
additional fees for investment management at any of its service levels,
however Facet’s financial planning tiers provide flexibility and tailored
services as described below.
Prior to accepting discretionary authority over a Member’s assets, Facet
engages
in a Member
intake process to determine each Member’s
investment objectives and risk tolerance.
C. Tailored Services and Investment Restrictions
Facet shall provide planning services specific to the needs of each Member.
Prior to providing planning services, a Planner will ascertain each Member’s
investment objective(s). Thereafter, Facet may recommend that the Member
allocate
investment assets consistent with the designated
investment
objective(s). The Member may, at any time, impose reasonable restrictions, in
writing, on Facet’s services and Facet will determine if it can meet those
restrictions.
7
D. Wrap Fee Program
Facet does not participate in a wrap fee program.
E. Assets Under Management
As of August 7, 2025, Facet had $4,754,146,772 in assets under management
on a discretionary basis.
Facet considers every aspect of our Member’s financial lives in our approach
to financial planning. We use a metric called Total Financial Life Resources
(TFLR) which includes but is not limited to investments, cash, home equity,
debt, and workplace retirement benefits and pensions. As of January 2025,
our most recent TFLR calculation is almost $25 Billion.
Item 5. Fees and Compensation
A. FINANCIAL PLANNING SERVICES
Facet provides its Members with varying levels of financial planning services.
Planning Fees and agreement terms, including agreement length, are
disclosed in the electronic authorization of the Member agreement and prior
to payment. Facet's financial planning generally ranges from $100 - $9,000
annually on a flat membership fee, subscription basis depending on the
service needs of the member. Facet does not charge a fee for investment
management and/or advisory fees as it is an included service.
Facet charges a $250 enrollment fee for members that select billing cycles
other than annual. Facet does not charge an enrollment fee for Foundations
members and may employ a monthly billing cycle for that service level. The
enrollment fee and any payment differences based on billing period
de-incentivize Members to select a quarterly or monthly payment, as
applicable, rather than annual, billing cycle. This results in Facet receiving a
larger upfront non-refundable fee, which financially benefits Facet.
Facet reserves the right to offer promotions which may include such things as
rewards or additional
waived enrollment
fees,
investment account
promotional offers that may only be available to certain service tiers, or
referrals or marketing programs. These
through specific endorsers,
promotions are subject to change and are bound by separate terms and
conditions.
8
For information on the specific billing schedule that would be applicable to an
account, Members should check their account online or contact Facet. Details
of current and past promotions can be found on the Facet website under
“Promotions”.
Note: Fee Differentials. Facet prices its financial planning services, based upon
Member’s individual service needs. As a result, Facet’s Members could pay
diverse fees based upon the complexity of the engagement, the anticipated
number of meetings and servicing needs, related accounts, future earning
capacity, and the level and scope of the overall services to be rendered.
Although Facet’s discretionary investment management services are not
considered in determining a Member’s fixed planning fee, Facet notes that,
depending on a Member’s assets under management, the fixed planning fee
that Facet charges in respect of financial planning services may be in excess
of the 2% asset-based fee industry standard typically used solely for
investment management services. Facet has made their pricing tiers
transparent and easily found on their website. The services to be provided by
Facet to any particular Member could be available from other advisers at
lower fees. All Members and prospective Members should be guided
accordingly.
B. Facet typically bills for its financial planning services either monthly,
quarterly or annually in advance, depending upon membership level and
payment period selected. All fees are initially paid via credit card although
members may subsequently elect either to have Facet’s planning fees
deducted from their custodial account or charged to their credit card
dependent on their selected service tier. Both Facet’s Planning Agreement
and the custodial/clearing agreement has the authority to authorize the
custodian to deduct the account for the amount of Facet’s planning fee and
to directly remit that management fee to Facet in compliance with regulatory
procedures. To the extent that the Member elects to have Facet’s financial
planning fee charged to their credit card, Facet shall use a third party service
that provides this form of bill pay service for its Member. In the event, a
member has elected to have their Planning Fees deducted directly from their
custodial account and funds are not available, Facet has the authority to use
a third party service to deduct their fees from the previous form of payment
(credit card). Termination does not affect the Member’s obligation to pay any
9
refundable fees through the end of the payment period outlined in the
subscription. Members will continue to have access to their online Member
portal through the terms outlined in their planning agreement.
C. For
investment accounts for which Facet has discretionary asset
management, Facet will generally recommend Apex Clearing, except in
certain cases where a recommendation to Fidelity or Charles Schwab, as the
custodian for Member investment management assets may be made.
Custodians typically charge brokerage commissions and/or transaction fees
for effecting certain securities transactions (i.e. transaction fees are charged
for certain no-load mutual funds, commissions are charged for individual
equity and fixed income securities transactions) and these fees are fully
retained by the custodian and disclosed upon investment account opening.
If a member cancels their subscription and does not transfer their assets to
another custodian within 30 days after the subscription period ends, a $10 per
month, per account, administrative fee will be charged to cover expenses
related to maintaining the account. The administrative fee will be debited
from the investment account and is used to cover the expense of holding the
investment account. If there is not sufficient cash available in the account to
cover the administrative fee, shares may be sold to generate cash solely for
the purpose of paying the fee.
D. Additional fees for optional investment services
Facet includes investment management services as part of its planning fee to
members. At certain service tiers, Direct Indexing is offered as part of the
investment management service. Facet has an agreement with Orion to
provide sub-advisory services to facilitate the management of Direct
Indexing. In addition, the member will be provided a sub-advisory agreement
with Orion to employ the service. As part of this service, Orion will charge a fee
of up to 15 basis points (bps) to cover recordkeeping and service expenses.
Facet does not share in this recordkeeping fee.
E. Facet leads with holistic financial planning for all members, strives to help
members activate planning recommendations and as a firm charges a
planning fee that includes investment management for no additional charge.
F. The Member will be solely responsible for accepting or rejecting Planner’s
financial planning advice and for
implementing any such investment
10
recommendations or advice. Planner will recommend itself or a third party to
assist the Member with implementation of Planner’s financial planning advice.
A conflict of interest exists where Planner recommends itself to implement
any such advice. Member understands that Member may choose any
advisor, brokerage
firm, or other professionals
to
implement
the
recommendations and advice given by the Advisor if Member chooses not to
use Facet services.
Item 6. Performance-Based Fees and Side-by-Side Management
Performance based fees are fees that are based on a share of a capital gains
or capital appreciation of a client's account. Neither Facet nor any supervised
person of Facet accepts performance-based fees.
Item 7. Types of Members
Facet offers services to individuals. Facet may decide at any time to restrict
our services to U.S. residents only. Even when open to foreign citizens and/or
residents, we may decide not to accept potential members that are located
in certain countries, in each case at our sole discretion. Facet’s services are
conducted through the use of several technology platforms including phone,
video, email, and our proprietary web-based platform. There is no minimum
to open a High Yield account. All other investment accounts require a
minimum $500 initial purchase.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Facet allocates investment management assets of its Member accounts, on a
discretionary basis, among one or more of its asset allocation programs (e.g.
Aggressive, Moderately Aggressive, Moderate, and Conservative) which is
based on the Member’s investment profile developed with the Member’s
financial planner. Facet’s asset allocation strategies have been designed to
comply with the requirements of Rule 3a-4 of the Investment Company Act of
1940. Rule 3a-4 provides similarly managed investment programs, such as
Facet’s asset allocation programs, with a non-exclusive safe harbor from the
definition of an investment company. Facet primarily allocates Member
funds (ETF’s) and
investments to exchange traded
if applicable or
appropriate based on their service tier, will manage other assets such as
individual equities (stocks), various mutual funds and debt instruments
(bonds) as part of a recommendation based on the Member’s designated
investment objective(s).
11
Facet shall utilize the following methods of security analysis:
1. Fundamental – (analysis performed on historical and present data, with
the goal of making financial forecasts)
2. Technical – (analysis performed on historical and present data,
focusing on price and trade volume, to forecast the direction of prices)
3. Cyclical – (analysis performed on historical relationships between price
and market trends, to forecast the direction of prices)
Investing in securities involves risk of loss that Members should be prepared
to bear. Facet investment recommendations may include some or all of the
following components.
Exchange Traded Funds
Exchange traded funds are available directly to the public. Thus, a
prospective Member can obtain many of the funds that may be utilized by
Facet independent of engaging Facet as an investment advisor. However, if a
prospective Member determines to do so, he/she/they will not receive Facet’s
initial and ongoing investment advisory services. In addition to Facet’s
planning fee and any miscellaneous custodian fees, Members will also incur,
relative exchange traded fund purchases, charges imposed at the fund level
(e.g. management fees and other fund expenses). ETF performance typically
does not exactly match the performance of the index or market benchmark
that the ETF is designed to track because 1) the ETF will incur expenses and
transaction costs not incurred by any applicable index or market benchmark;
2) certain securities comprising the index or market benchmark tracked by
the ETF can, from time to time, temporarily be unavailable; and 3) supply and
demand in the market for either the ETF and/or for the securities held by the
ETF may cause the ETF shares to trade at a premium or discount to the actual
net asset value of the securities owned by the ETF.
Facet Direct Indexing
At specified service levels, Facet will offer Direct Indexing (DI) to members as
an investment option as a part of its investment management service. Facet
has a subadvisory agreement with Orion Portfolio Solutions, LLC (Orion) to
manage and recordkeep this service. In addition, each member who uses the
DI service will sign a separate subadvisory agreement with Orion. Facet’s
12
recommendation of DI will be based on a member’s situation, financial goals
and risk tolerance. Facet only recommends DI for members who have taxable
account registrations and recommends a minimum of $200,000 to take full
advantage of the benefits of DI.
As part of a typical investment recommendation for those who qualify, a
member will have a portfolio composed of ETFs in one of Facet’s core
portfolios and individual securities managed through DI. As a part of DI, the
member will have an option of restricting the purchase of some securities
and the option of using pre-set faith-based and environmental-based
exclusions. In addition to these exclusions, the main benefits of DI are the
ability to better manage tax gains and losses in the portfolio. Facet will
employ tax-loss harvesting and believes it may provide a greater tax benefit
than a traditional investment model. In order to gain this benefit, a member
should expect a significant number of holdings and trading within their DI
portfolio.
For members who utilize DI, there is a recordkeeping fee of 0.15% that is
charged by Orion on a quarterly basis in arrears. Facet expects that a
portfolio using Direct Indexing and ETFs will typically have a total underlying
investment cost of approximately 0.12% of total assets invested.
Facet Alternative Income Strategy
At certain service levels and as a part of its investment management service,
Facet offers alternative investments through its Alternative Income Strategy.
Alternative investments are typically non-public securities such as private
credit or real estate, and for this strategy, Facet will typically use mutual funds
that hold these types of investments. Facet’s recommendation of this
strategy will be based on a member’s situation, financial goals and risk
tolerance. In addition, Facet only plans to recommend this strategy for
members who have qualified investment accounts, and those who meet the
requirements of an accredited investor as set forth by the SEC.
The benefit of these investments is the potential for income generation higher
than those of similar publicly traded securities. Given this potential and the
management structure of the funds, the expenses of the underlying funds in
the strategy are higher than Facet’s core portfolio. In addition, each of these
13
underlying funds has limits on withdrawals typically only allowing quarterly
withdrawals and limits on the overall withdrawals allowed from the overall
fund portfolio (with a minimum of 5% of portfolio).
While this is designed to protect the investment integrity of the fund, it does
make the funds less liquid than other options.
If a member ends their subscription with Facet and is invested in this strategy,
the member will have 30 days to transfer the securities in this strategy to
another firm. If the positions have not been transferred out by that time, Facet
will begin the process of liquidating the positions to cash in the account within
the rules outlined by each of the underlying funds.
Short Term Strategy
Facet’s Short-Term Strategy is designed for investments that need to remain
highly stable, over short periods of time, usually 1-3 years. Our strategy
consists of a set of Exchange-Traded Funds (ETFs) that invest in very
short-term, high-quality bonds. This is not a money market fund or bank
account. It is an investment strategy held in a brokerage account. Rates will
fluctuate over time and some small volatility and or losses are possible.
Environmental, Social and Governance (ESG)
ESG investing is a strategy that keeps a sharp focus on a company's impact
on the planet and society when prioritizing your investments. Facet’s ESG
philosophy empowers you to express your beliefs and values through your
money while working toward your financial goals. Our ESG portfolio is
designed to have a similar risk and profit profile as our traditional portfolio,
but avoids profiting from activities not aligned with your beliefs. When
directed by the Member, ESG investments may be included in the Member’s
portfolio. An exclusionary approach for equities is used, which allows our
strategy to avoid certain companies with involvement in certain activities.
ESG investments have subjective qualities and characteristics and may or
may not align with your beliefs, values, or desired investment performance.
There are risks specific to ESG investing that should be considered before
making an investment. These include a lack of long term investment history,
industry and business standards that are generally undefined, a limited
14
investment universe, and fees and expenses that have the potential to be
higher than traditional investments.
For the Direct Indexing option, the subadvisor will apply values-based (ESG)
filters to each individual stock you own. For our standard ESG strategy, we use
exchange-traded funds (ETFs) that have already been screened for defined
values-based standards
Tax-Sensitive Fixed Income Strategy (TSFI)
Facet uses ETFs to create a diversified portfolio consisting of equity and fixed
income positions. The Tax-Sensitive Fixed Income Strategy is applied to the
fixed income portion of our models and tailors a Member’s allocation
between tax-free municipal bonds and taxable bonds. These allocations are
based on market conditions and the member's own marginal tax rates. This is
based on the tax rates in effect at the time and are subject to change. At the
time of this update, our standard fixed income program separates Members
into three tax bracket groups: “high” (32% bracket and higher), “middle” (22%
and 24% brackets), and “low” (12% or lower bracket). This model consists of
either taxable bonds or municipal bonds in each grouping depending on the
optimal allocation at that time.
For Members in New York or California, the model will consist of ETFs in those
states instead of a national muni fund.
Tax-Optimized Model Implementation
Facet uses an algorithm to incorporate a Member’s legacy assets in taxable
accounts
into our
investment management program
in order
to
disperse/minimize the tax impact of transferring assets to Facet by not
immediately selling existing assets that are at a tax gain. Facet’s proprietary
algorithm will select the set of our model ETFs that best match the legacy
assets the Member owns. These algorithms are developed, overseen, and
monitored by Facet’s Chief Investment Officer.
Facet conducts testing designed to ensure that our algorithm continues to
function as intended when new code is introduced and existing code is
updated. Although such testing is intended to ensure that code changes do
not create unintended consequences, Members should understand that
15
testing, no matter how comprehensive, cannot guarantee the absence of
code-related issues with our algorithms.
For any members who are eligible and decide to use the Facet Direct Indexing
Strategy, the tax-optimized model implementation will be applied to the ETF
segment of their allocation.
Permanent Model Substitutes
As part of the Tax-Optimized Model Implementation process there may be
instances when a member’s existing mutual fund position closely matches
our target ETF fund, but overall there is no material difference in the
underlying investment. In order to act in our member’s best interest, we will
allow the mutual fund share class to be held rather than the ETF share class
that is part of our target portfolio. Facet will perform periodic reviews to
determine if the attributes and investment strategies of the substitute funds
require any changes to a member’s portfolio.
Tax-Loss Harvesting (“TLH”)
TLH is a technique designed to help appropriately reduce a Member’s taxes
while maintaining the expected risk and return profile of the Member’s
portfolio. It harvests previously unrecognized investment losses to offset taxes
due on the Member’s other gains and income by selling a security at a loss to
accelerate the realization of capital loss and investing the proceeds in a
security with closely correlated risk and return characteristics. The realized
loss can be applied to reduce the Member’s tax liability and the tax savings
can be reinvested to grow the value of the Member’s portfolio. Facet’s TLH
strategy is available to all Members with a taxable Managed Account. For
members who have selected Facet’s Direct Indexing, tax loss harvesting can
look for movements in individual stocks to potentially harvest more tax losses.
● Facets tax-loss harvesting strategy is not intended as tax advice,
and does not represent in any manner that the tax consequences
described will be attained or that Facet’s investment strategy will
result in any particular tax consequence. The tax consequences
of this strategy and other Facet strategies are complex and may
be subject to challenge by the IRS. This strategy was not
developed to be used by, and it cannot be used by, any investor
to avoid penalties or interest. Members and their personal tax
16
advisors are responsible for how the transactions in the Member’s
account are reported to the Internal Revenue Service (“IRS”) or
any other taxing authority. Facet assumes no responsibility to you
for the tax consequences of any transaction, including any
capital gains and/or wash sales that may result from the tax-loss
harvesting strategy.
● When Facet replaces investments with “similar” investments as
part of the tax-loss harvesting strategy, it is a reference to
investments that are expected, but are not guaranteed, to
perform similarly and that might reduce a Member’s tax bill while
maintaining a similar expected risk and return on the Member’s
portfolio. Expected returns and risk characteristics are no
guarantee of actual performance.
● The performance of the new securities purchased through the
tax-loss harvesting service could be better or worse than the
performance of the securities that are sold for tax-loss harvesting
●
purposes.
If a Member has accounts outside of Facet containing the same
securities (or options contacts) as their Facet account(s), they
cannot sell the same securities, 30 days before or after Facet
executes the sale of those securities in the Member’s facet
account(s). This will ensure the losses are usable by the Member
and avoid possible wash sale rule violations. Wash sales can
diminish the effectiveness of tax-loss harvesting by deferring a
tax loss to a future year rather than using it to offset income or
capital gains in the current year. For more information on the
wash sale rule, please read IRS Publication 550.
High-Yield Account
Facet’s High-Yield brokerage account is a fundamental component of almost
every financial plan. This account is offered through Apex Clearing. Apex
Clearing is not a bank. The cash balance in the high yield account will be
swept from the brokerage account to deposit account(s) at one or more
third-party banks (Program Banks) that have agreed to accept deposits from
Facet members. The Program Banks will pay a variable rate of interest. All
accounts through Apex are covered by SIPC while the funds in the High Yield
Account invested in the program banks are covered by FDIC.
17
Facet Non-Managed Account Recommendation System
Facet’s Non-Managed Account Recommendation System is designed to help
our members with accounts that Facet cannot manage. This most commonly
includes employer-based defined contribution programs, such as 401k, 403b,
457, or the Thrift Savings Plan (TSP). It could also include 529, HSA plans or any
other program where our member has a defined set of investment options
but cannot move the money to an outside manager. Recommendations are
based on Facet’s automated proprietary machine learning algorithm which is
designed to take any set of mutual fund or ETF options and return the mix of
investments that would most closely resemble what Facet would recommend
that same account. For manual
reviews,
if we were managing
recommendations are based on the member’s current plan investment
options provided to Facet by the member. Members are responsible for
accepting and implementing recommendations. Mutual funds, closed-end
funds and exchange-traded funds are subject to market, exchange rate,
political, credit, interest rate, and prepayment risks, which vary depending on
the type of fund. International investments involve special risks, including
currency fluctuations and political and economic instability. Asset allocation
and diversification do not eliminate the risk of experiencing investment losses.
Fund purchases may be subject to investment minimums, eligibility and other
restrictions, as well as charges and expenses.
Item 9. Disciplinary Information
In November of 2023, Facet entered into a settlement agreement with the
Commonwealth of Massachusetts regarding the inadvertent late filing of a
non-investment
related administrative document
for one
Investment
Advisory Representative.
Item 10. Other Financial Industry Activities and Affiliations
Neither Facet nor any management persons of Facet are registered, or have
an application pending to register as a broker-dealer or a registered person
of a broker-dealer.
Neither Facet nor any management persons of Facet are registered, or have
an application pending to register, have an application pending to register, as
a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
18
Warburg Pincus, a registered investment adviser, through several investment
funds, has a greater than 25% ownership interest in Facet. Durable Capital
Partners, a registered investment adviser, through an investment fund, has an
ownership interest of greater than 10% in Facet. Because Facet cannot and
does not recommend that Members invest assets in funds advised by
Warburg Pincus or Durable Capital Partners, these affiliations do not appear
to create a conflict of interest.
Facet has discretion through the client agreement to manage client
investment accounts, and uses Apex Clearing Corporation (“Apex”), Fidelity,
and Charles Schwab to direct trades directly in client accounts. While Facet
has multiple custodian relationships, some were part of legacy business
engagements and Facet primarily uses Apex for the custody and clearing of
member accounts in order to create an integrated member experience. Facet
has a contract with Apex for custody and clearing, and pays Apex a fee for
those services. Additionally, Facet has a separate financing relationship with
Apex in which Apex is an investor in Facet. While these relationships were
established at different times, they can create a potential conflict of interest.
Facet manages these relationships distinctly and separately to mitigate any
potential conflict. In addition, Facet performs regular best execution reviews
to ensure that each custodian is meeting service expectations for Facet
members.
Neither Facet nor any management persons of Facet select other investment
advisers for Facet Members or receive compensation directly or indirectly
from any advisers that would create a conflict of interest.
Item 11. Code of Ethics, Participation or Interest in Member: Transactions and
Personal Trading
A. Facet maintains an investment policy relative to personal securities
transactions. This investment policy is part of Facet’s overall Code of Ethics,
which serves to establish a standard of business conduct for all of Facet’s
Representatives that is based upon fundamental principles of openness,
integrity, honesty and trust, a copy of which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, Facet
also maintains and enforces written policies reasonably designed to prevent
19
the misuse of material non-public information by Facet or any person
associated with Facet.
B. Neither Facet nor any related person of Facet recommends, buys, or sells
for Member accounts, securities in which Facet or any related person of Facet
has a material financial interest.
C. Facet and/or representatives of Facet can buy or sell securities that are
also recommended to Members. This practice can create a situation where
Facet and/or representatives of Facet are in a position to materially benefit
from the sale or purchase of those securities. Therefore, this situation creates
a conflict of interest. Practices such as “scalping” (i.e., a practice whereby the
owner of shares of a security recommends that security for investment and
then immediately sells it at a profit upon the rise in the market price which
follows the recommendation) could take place if Facet did not have
adequate policies
in place to detect such activities.
In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal
trades executed prior to those of Facet’s Members) and other potentially
abusive practices. To assist in mitigating this potential conflict, Facet has
instituted a firm wide personal securities transactions blackout period that
remains in effect during any portfolio changes.
Facet has a personal securities transaction policy in place to monitor the
personal securities transactions and securities holdings of each of Facet’s
“Access Persons.” Facet’s securities transaction policy requires that Access
Persons of Facet must provide the Chief Compliance Officer or his designee
proof of their current securities holdings in accordance with Section 204A of
the Investment Advisers Act of 1940.
Item 12. Brokerage Practices
A. Soft Dollars
Facet does not engage in any formal soft dollar practices.
In the event that the Member requests that Facet recommend a custodian for
execution and/or custodial services, Facet generally recommends that
investment management accounts be maintained at Apex Clearing. In
certain circumstances, Facet may recommend using Fidelity as a custodian
20
and also maintains accounts through Charles Schwab for some legacy
members. Facet’s planning agreement will set forth the terms and conditions
under which Facet shall manage the Member’s assets and the Member will be
required to sign a separate custodial/clearing agreement with each
designated custodian.
Factors that Facet considers in recommending Apex, Fidelity, and Charles
Schwab, (or any other custodian to Members) include historical relationship
with Facet, technology capabilities, financial strength, reputation, execution
capabilities, pricing, research, and service. Although the commissions and/or
transaction fees paid by Facet’s Members shall comply with Facet’s duty to
obtain best execution, a Member may pay a commission that is higher than
another qualified custodian might charge to effect the same transaction
where Facet determines, in good faith, that the commission/transaction fee is
reasonable. In seeking best execution, the determinative factor is not the
lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of custodial
services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although Facet will seek
competitive rates,
it may not necessarily obtain the
lowest possible
commission
rates
for Member account
transactions. The brokerage
commissions or transaction fees charged by the designated custodian are
exclusive of, and in addition to, Facet’s financial planning fee..
Facet’s best execution responsibility is qualified if securities that it purchases
for Member accounts are mutual funds that trade at net asset value as
determined at the daily market close.
1. Non-Soft Dollar Research and Additional Benefits
Although not a material consideration when determining whether to
recommend that a Member utilize the services of a particular custodian,
Facet receives from Apex, Fidelity, Charles Schwab, Orion (or another
custodian, investment platform, unaffiliated investment manager, vendor,
unaffiliated product/fund sponsor, or vendor) support services and/or
products, certain of which assist Facet to better monitor and service Member
accounts maintained at such institutions. Included within the support services
that may be obtained by Facet may be investment-related research, pricing
21
information and market data, software and other technology that provide
access
to Member account data, compliance and/or practice
management-related publications, discounted or gratis services, discounted
and/or gratis attendance at conferences, meetings, and other educational
and/or social events, marketing support, computer hardware and/or software
and/or other products used by Facet in furtherance of its investment advisory
business operations.
As indicated above, certain of the support services and/or products that may
be received may assist Facet in managing and administering Member
accounts. Others do not directly provide such assistance, but rather assist
Facet to manage and further develop its business enterprise.
Facet’s Members do not pay more for investment transactions effected
and/or assets maintained at Apex, Fidelity, or Charles Schwab as a result of
this arrangement. There is no corresponding commitment made by Facet to
Charles Schwab, Fidelity, or any other entity to invest any specific amount or
percentage of Member assets in any specific mutual funds, securities or other
investment products as a result of the above arrangement. Additionally, Facet
has a Sub-Advisory agreement with Orion to facilitate its direct indexing
investment strategy. Members' accounts will be assessed a record keeping
fee by the sub-advisor for these accounts as described in Item 5.
Facet’s Chief Compliance Officer, Christopher Hufman, remains available to
address any questions that a Member or prospective Member may have
regarding the above arrangement and any corresponding conflict of interest
such arrangement may create.
2. Brokerage for Client Referrals
Facet does not receive referrals from broker-dealers. To the extent that Facet
provides investment management services to its Members, the transactions
for each Member account generally will be affected independently, unless
Facet decides to purchase or sell the same securities for several Members at
approximately the same time. Facet may (but is not obligated to) combine or
“bunch” such orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among Facet’s Members
22
differences in prices and commissions or other transaction costs that might
have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated
among Members in proportion to the purchase and sale orders placed for
each Member account on any given day. Facet shall not receive any
additional compensation or remuneration as a result of such aggregation.
3. Directed Brokerage
For
investment accounts
for which Facet has discretionary asset
management, Facet will generally recommend a custodian such as Apex
Clearing, except in certain cases where a recommendation to Fidelity, or
Charles Schwab, as the custodian for Member investment management
assets may be made. Facet generally does not accept directed brokerage
arrangements (when a client requires that account transactions be affected
through a specific broker-dealer).
Block Trading
Facet will (but is not obligated to) combine or “bunch” such orders to obtain
best execution, to negotiate more favorable commission rates or to allocate
equitably among Facet’s Members’ differences in prices and commissions or
other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as
to price and will be allocated among clients in proportion to the purchase
and sale orders placed for each client account on any given day. Facet shall
not receive any additional compensation or remuneration as a result of such
Aggregation.
Item 13. Review of Accounts
On an annual basis, Facets contacts each member to remind them to review
information they previously provided and
and update
the personal
adjustments are made to the members risk profile as needed.
Facet provides Members with continuous access to their membership profile
via the Facet web-based platform. Members can review and update their
personal information as needed. Members are encouraged to contact their
individual Planners via Facet’s messaging system at any time.
23
For members who engage Facet for investment management services as
part of their membership, using Facet’s web-based platform, Members can
access their Account documents, such as investment account statements.
Member portfolios will likely not stay optimized over time due to market
fluctuations, and are periodically rebalanced back to the portfolio’s target
allocation. Facet reviews member accounts weekly for cash needs (raise
cash or spend cash) and performs regular rebalancing to ensure model
positions are within 20% of their targeted allocation.
Facet’s Investment Committee conducts reviews related to the funds used for
member portfolios. The Investment Committee has the authority, if necessary,
to remove, add, or replace funds from portfolios held at Facet.
Members receive periodic e-mail communications describing portfolio
performance, account information, and product features.
Item 14. Member Referrals and Other Compensation
As referenced in Item 12.A.1 above, when appropriate Facet receives an
economic benefit from Apex, Charles Schwab, and Fidelity since Facet,
without cost (and/or at a discount), receives support services and/or
products from Charles Schwab, or Fidelity.
Facet’s Members do not pay more for investment transactions effected
and/or assets maintained at Apex, Fidelity, or Charles Schwab. There is no
corresponding commitment made by Facet to Apex, Fidelity, Charles Schwab,
or any other entity to invest any specific amount or percentage of Member
assets in any specific mutual funds, securities or other investment products
as a result of the above arrangement.
Facet’s Chief Compliance Officer, Christopher Hufman, remains available to
address any questions that a Member or prospective Member may have
regarding the above arrangement and the conflict of interest any such
arrangement may create.
Facet has entered
into and are currently a party to certain referral
agreement(s) whereby we pay and/or receive a referral fee in the form of
both cash and non-cash compensation related to the solicitation of
Members, which Facet believes is in accordance with the requirements of Rule
24
206(4)-1(b) of the Advisers Act and any corresponding state securities law
requirements. All such cash referral fees paid by us shall be paid solely from
our planning fee. For Members who are introduced to us by an unaffiliated
promoter, the Member is given, prior to or at the time of solicitation: Written
and/or verbal disclosures describing compensation and any material
conflicts, which Facet believes meets the requirements of Rule 206(4)-1(b) of
the Advisers Act.
We will enter into agreements with third parties who will promote Facet’s
services in exchange for both cash and non-cash compensation, which may
include free or discounted planning services or other referral benefits. In
addition, Facet may use Member testimonials in marketing and advertising
and those testimonials could include compensation. If compensation is
provided, it will be disclosed with the testimonial.
Item 15. Custody
Facet shall have the ability to have its planning fee for each Member at the
Core, Plus and Complete membership levels, deducted by the custodian on a
quarterly, or annual basis. Members are provided, at least quarterly, with
written transaction confirmation notices and regular written summary
account statements directly from the custodian and/or program sponsor for
the Member accounts. Facet may also provide a written periodic report
its
summarizing account activity and performance typically through
application.
To the extent that Facet provides Members with periodic account statements
or reports, the Member is urged to compare any statement or report provided
by Facet with the account statements received from the account custodian.
The account custodian does not verify the accuracy of Facet’s planning fee
calculation.
Custody is also disclosed in Form ADV because Facet Wealth, Inc. has
authority to transfer money from Member account(s), which constitutes a
standing letter or authorization (SLOA). Accordingly, Facet Wealth, Inc. will
follow the safeguards specified by the SEC rather than undergo an annual
audit.
25
Item 16. Investment Discretion
The Member can determine to engage Facet to provide investment advisory
services on a discretionary basis. Prior to Facet assuming discretionary
authority over a Member’s account, Member shall be required to execute a
Planning Agreement, naming Facet as Member’s attorney and agent in fact,
granting Facet full authority to buy, sell, or otherwise effect investment
transactions involving the assets in the Member’s name found in the
discretionary account.
In addition, Member shall execute a custodial
agreement that will provide Facet with the ability and discretion to trade on
behalf of the Member at the selected custodian.
Item 17. Voting Member Securities
A. Facet does not vote Member proxies. Members maintain exclusive
responsibility for:
1. directing the manner in which proxies solicited by issuers of securities
beneficially owned by the Member shall be voted, and
2. making all elections relative to any mergers, acquisitions, tender offers,
bankruptcy proceedings or other type events pertaining to the
Member’s investment assets.
B. Members will receive their proxies or other solicitations directly from their
custodian. Members may contact Facet to discuss any questions they may
have with a particular solicitation.
Item 18. Financial Information
Facet collects planning fees in excess of $1,200 more than six months in
advance and is therefore required to provide Members with an audited
balance sheet annually. We deliver this to our Members as part of our annual
mailing. A copy of the audited balance sheet will be available upon request
as required.
Facet is unaware of any financial condition that is reasonably likely to impair
its ability to meet its contractual commitments relating to discretionary
authority over certain Member accounts.
Facet has not been the subject of a bankruptcy petition.
26
Per Item 18 attached please find our audited balance sheet.
ANY QUESTIONS: Facet’s Chief Compliance Officer, Christopher Hufman,
remains available to address any questions that a Member or prospective
Member may have regarding the above disclosures and arrangements.
27