Overview
- Headquarters
- Beverly, MA
- Total Firm Assets
- $254 million
- Average High-Net-Worth Client Portfolio Size
- $5.2 million
Fee Disclosure
FFSI BROCHURE (FORM ADV PART 2A)
| Min | Max | Disclosed Annual Rate |
|---|---|---|
| $0 | $1,000,000 | 1.50% |
| $1,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | $15,000,000 | 0.75% |
| $15,000,001 | and above | 0.50% |
Estimated Annual Advisory Fees
| Portfolio Value | Estimated Annual Fee | Effective Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $55,000 | 1.10% |
| $10 million | $92,500 | 0.92% |
| $50 million | $305,000 | 0.61% |
| $100 million | $555,000 | 0.56% |
Actual fees may vary; other investment costs may apply.
Clients
- High-Net-Worth Share of Firm Assets
- 79.38%
- Number of High-Net-Worth Clients
- 39
- Total Client Accounts
- 369
- Discretionary Accounts
- 369
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 146339
Additional Brochure: FFSI BROCHURE (FORM ADV PART 2A) (2026-08-24)
View Document Text
Item 1: Cover Page
FAMILY FIDUCIARY SERVICES, INC.
Form ADV Part 2A – Brochure
August 24, 2026
Form ADV Part 2A (the “Brochure”) provides information about the qualifications and business practices of Family
Fiduciary Services, Inc. (“FFSI” or the “Firm”). If you have any questions about the content of this Brochure, please
contact the Firm’s President and Chief Compliance Officer, Mr. David L. Grey at (978)-922- 0050 or at
davidgrey@familyfiduciary.net. The information in this Brochure has not been approved or verified by the Securities
and Exchange Commission (the “SEC”) or any state regulatory authority.
FFSI is an investment adviser registered with the SEC. Registration as an investment adviser does not imply any
level of skill or training. The oral and written communications of an adviser are designed to provide you with
information to assist you in deciding whether or not you would like to hire or retain an investment adviser.
Additional information about the Firm is also available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching by our Firm’s name or by a unique identifying number, known as the CRD
number. Our Firm’s CRD number is 146339.
900 Cummings Center
Suite 212U Beverly, MA 01915
Telephone: (978) 922-0050
DAVID L. GREY, PRESIDENT
Item 2: Material Changes
Family Fiduciary Services, Inc. (“FFSI” or the “Firm”) filed its last Form ADV Annual Updating Amendment (“Annual
Amendment”) in March of 2026. This Item discusses only material changes since that Annual Amendment. Since
that Annual Amendment, FFSI has added the following new advisory service. This addition does not change the
advisory services, fees, or agreement terms applicable to the Firm’s existing clients:
• FFSI now offers 401(k) Plan Advisory Services as a third, separate advisory service. In this capacity, the
Firm serves as a non-discretionary fiduciary under Section 3(21) of the Employee Retirement Income
Security Act of 1974, as amended (“ERISA”), to sponsors of participant-directed retirement plans, and also
provides non-fiduciary participant education services. Please see “Item 4 – Advisory Business” under the
section entitled “401(k) Plan Advisory Services” and “Item 5 – Fees and Compensation” under the section
entitled “5(G) 401(k) Plan Advisory Services” for additional information.
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Item 3: Table of Contents
Item 2: Material Changes .........................................................................................................................................2
Item 4: Advisory Business .......................................................................................................................................4
Item 5: Fees and Compensation .............................................................................................................................7
Item 6: Performance-Based Fees and Side-By-Side Management ......................................................................9
Item 7: Types of Clients ...........................................................................................................................................9
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 10
Item 9: Disciplinary Information ........................................................................................................................... 17
Item 10: Other Financial Industry Activities and Affiliations ............................................................................ 17
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 17
Item 12: Brokerage Practices ............................................................................................................................... 18
Item 13: Review of Accounts ................................................................................................................................ 20
Item 14: Client Referrals and Other Compensation ........................................................................................... 21
Item 15: Custody .................................................................................................................................................... 22
Item 16: Investment Discretion ............................................................................................................................ 23
Item 17: Voting Client Securities .......................................................................................................................... 23
Item 18: Financial Information .............................................................................................................................. 23
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Item 4: Advisory Business
A. Firm Information
Family Fiduciary Services, Inc. (“FFSI” or the “Firm”) was organized in October 2007 as a corporation under the
laws of the State of Delaware with its principal office and place of business located in the Commonwealth of
Massachusetts (“Massachusetts”). FFSI’s registration as an investment adviser with Massachusetts became
effective in April 2008; in July of 2020, the Firm transition to registration as an investment adviser with the Securities
and Exchange Commission1. The Firm’s Principal Owner, Mr. David L. Grey, serves as FFSI’s Chief Compliance
Officer, and Chairman of the Board of Directors.
FFSI formulates its advice as part of its Investment Committee. The Investment Committee is chaired by Mr. Grey
and includes Dr. Lawrence Miller, Mr. Dan Rea III, and Mr. Cameron O’Neill. The committee members meet
quarterly. Its agenda generally consists of the economic outlook, market performance, target allocations, and review
of client accounts. Client accounts are reviewed in relation to their asset allocation targets and performance.
Mr. Grey and Mr. O’Neill are the only committee members that have direct client contact. Mr. Grey is responsible
for the day-to-day management of the Firm and overseeing client accounts.
B. Description of Services
The Firm offers three distinct advisory services: Discretionary Investment Management Services (“DIMS”), Financial
Planning Services, and 401(k) Plan Advisory Services.
DIMS may include optional components such as Trustee, Bill Paying, and Tax Organization Services.
Each service is offered independently with separate agreements, though clients may engage the Firm for more than
one service.
Discretionary Investment Management Services
FFSI provides customized Discretionary Investment Management Services. The Firm manages all client assets on
a discretionary basis, allowing FFSI to implement investment management decisions directly. The Firm works
closely with each Client to identify their investment objectives and risk tolerance to construct the optimal asset
allocation. Asset allocation consists of allocating Client assets amongst various asset classes in attempt to seek
the optimal return for a given level of risk. Once the optimal asset allocation is agreed upon, the Firm will implement
a portfolio through the purchase of mutual funds, exchange-traded funds, and cash equivalents (e.g., money market
funds, Treasury Bills).
The Firm’s investment strategies are primarily long-term focused, but the Firm may buy, sell or re- allocate positions
that have been held less than one year to meet the objectives of the Client or due to market conditions. FFSI will
construct, implement, and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk
tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types
of investments to be held in their respective portfolio, subject to agreement by FFSI.
FFSI selects investments for inclusion in Client portfolios after a thorough evaluation process. The Firm recommend,
on occasion, redistributing investment allocations to diversify the portfolio. FFSI may recommend specific positions
to increase sector or asset class weightings. The Firm may recommend selling positions for reasons that include,
but are not limited to, harvesting capital gains or losses, or change in risk tolerance. For the fees associated with
DIMS, please see “Item 5 – Fees and Compensation”.
The Use of Sub-Advisors, Direct Indexing, and Discretionary Investment Management
As part of the Firm’s discretionary investment management offering, FFSI may incorporate a direct indexing strategy
for all or a portion of your assets managed. FFSI utilizes the direct indexing services of Fidelity Institutional Wealth
1 Registration as an investment Adviser with the Securities and Exchange Commission is not intended to imply any level of skill
or training.
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Adviser LLC (“FIWA”). In this capacity, FFSI engages FIWA as a sub-adviser, tasked with discretionary investment
management over the assets allocated to FIWA.
FIWA’s direct indexing strategy provides customized separately managed account portfolios that consider tax
effects for taxable clients. Taxable accounts generally invest in equity securities and are managed using investing
techniques that seek to enhance after-tax returns, including, without limitation, harvesting tax losses and analyzing
tax lots. FIWA seeks to provide, consistent with the client mandated investment guidelines, improved returns over
the designated benchmark on an after-tax basis.
Trustee Services
In connection with DIMS, the Firm also serves as trustee. A trustee is a person or entity that holds and administers
property or assets for the benefit of a third party. Trustees are trusted to make decisions in the beneficiary’s best
interest and have fiduciary responsibility to the trust beneficiaries.
A trustee is thus responsible for the proper management of all property and other assets owned by the trust for the
benefit of a beneficiary. A trustee’s specific duties are unique to the agreement of the trust and dictated by the type
of assets being held in trust. Trustees are also required to financially manage and oversee accounts within a trust
when it is made up of other investments, like equities in an investment advisory account.
FFSI will serve as corporate trustee as needed.
Bill Paying and Tax Organization Services
In connection with DIMS, FFSI also offers bill paying and related services. Bill paying is a convenient and secure
way to ensure monthly bills and expense are paid correctly and on time with the goal of reducing the burden and
family stress. FFSI scrutinizes every bill for accuracy, identifies errors, and resolves any issues on the client’s behalf.
Advantages include:
• bills paid correctly and on time based on a Client’s monthly budget
• no longer a need to track bills
• no more concerns over receiving late fees or penalties
• personal service in the event a Client has questions
Tax Organization Services include organizing records for tax preparation and related tasks.
Financial Planning Services
FFSI provides comprehensive or modular financial planning services based on Client needs. Comprehensive
financial planning involves analysis of all areas listed below, while modular financial planning focuses on specific
areas selected by the Client. Services result in delivery of a written financial plan designed to assist Client in
achieving stated financial goals and objectives. Financial planning services may include analysis of:
• Cash flow management
• Future purchase planning
• Education planning
• Retirement planning
•
Investment planning
•
Income tax planning
• Employee benefits planning
• Risk management
• Estate planning
Plans are based on Client's financial situation at the time of plan presentation. Clients retain sole discretion to accept
or reject any recommendations. Implementation of recommendations is not required to be completed through FFSI.
FFSI does not provide tax or legal advice. The Firm will coordinate and work closely with your tax accountant or
attorney.
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C. Financial planning services may include recommendations to implement the financial plan through FFSI's
Discretionary Investment Management Services. This represents a material conflict of interest. For more
information on material conflicts of interest, please refer to the following items: "Item 5 – Fees and
Compensation," "Item 10 – Other Financial Industry Activities and Affiliations," and "Item 12 –
Brokerage Practices. “DIMS Tailored to the Individual Needs of Each Client and Imposition of
Reasonable Restrictions
Investment management service offerings allow tailored solutions and reasonable restrictions. Based on a client’s
risk tolerance and goals, FFSI will develop a custom-tailored solution to help clients meet their individual needs.
Reasonable restrictions may include reducing or restricted the allocation to certain asset classes (e.g., equity, debt,
real estate, etc.) or sectors (e.g., tobacco industry, auto industry, technology). Clients may also have a preference
for holding individual securities for tax purposes, or an overweighting in in ESG-related securities (environmental,
social, governance).
401(k) Plan Advisory Services
FFSI provides advisory services to sponsors of participant-directed retirement plans, including 401(k) plans (each,
a “Plan”). For these services, the Firm’s client is the Plan sponsor, in its capacity as the responsible plan fiduciary,
and not the Plan’s individual participants. Before providing these services, the Plan sponsor is required to enter into
a written 401(k) Plan Advisory Services Agreement that sets forth the scope of services, the fee, and the respective
responsibilities of the parties.
With respect to the fiduciary services described below, FFSI acts as a fiduciary of the Plan under Section 3(21) of
the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), for the purpose of providing non-
discretionary investment advice only. The Plan sponsor retains final decision-making authority over all
recommendations FFSI provides. FFSI does not accept discretionary authority over Plan assets, does not serve as
an “investment manager” as defined in Section 3(38) of ERISA, and does not act as trustee or plan administrator
of the Plan. Please see “Item 16 – Investment Discretion” for additional information.
Fiduciary Services. FFSI provides the following fiduciary services to the Plan sponsor:
•
Investment Menu Selection. FFSI recommends investment options for inclusion in the Plan’s investment
menu, including recommendations regarding the initial selection and setup of the Plan’s investment lineup
and the ongoing addition, removal, or replacement of investment options. FFSI also provides non-
discretionary investment advice regarding the selection of a qualified default investment alternative
(“QDIA”) for participants who are automatically enrolled in the Plan or who otherwise fail to make an
investment election. The Plan sponsor retains sole responsibility for providing all participant notices
required under ERISA section 404(c)(5).
• Annual Plan Investment Review. FFSI conducts a comprehensive annual review of the Plan’s investment
lineup to evaluate whether the options remain prudent, diversified, and cost-effective. The annual review
includes a review of the expense ratios and other investment-related fees of the Plan’s investment options
and, based on the fee disclosures provided by the Plan’s recordkeeper, a review of the Plan’s
recordkeeping and administrative fees. FFSI reports its findings and recommendations to the Plan sponsor.
• Advisory Reports and Records. FFSI documents the reviews, recommendations, and reports it provides
and furnishes copies to the Plan sponsor for inclusion in the Plan sponsor’s fiduciary records. The Plan
sponsor remains responsible for maintaining the Plan’s fiduciary records and for the selection, monitoring,
and retention of the Plan’s service providers.
Non-Fiduciary Services. FFSI also provides participant education services, which are not fiduciary services under
ERISA. Participant education may include plan information; general financial and investment information; asset
allocation models; and interactive investment materials, in each case consistent with and subject to the conditions
of paragraphs (d)(1) through (d)(4) of U.S. Department of Labor Interpretive Bulletin 96-1. FFSI does not provide
fiduciary investment advice to Plan participants and does not advise any particular participant or beneficiary
concerning the prudence of any investment option or combination of investment options. These services include
group education sessions at the frequency set forth in the Plan sponsor’s agreement, assistance with group
enrollment meetings, and education regarding the website and planning tools made available to participants by the
Plan’s recordkeeper.
401(k) Plan Advisory Services Tailored to the Needs of Each Plan. FFSI tailors these services to each Plan
based on the Plan’s investment policies and objectives, its participant population, and the investment options
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available on the Plan’s recordkeeping platform. The Plan sponsor may impose restrictions on the investment options
FFSI recommends, and the Plan’s recordkeeping platform may limit the universe of options available for
recommendation.
Conflicts of Interest. FFSI also offers Discretionary Investment Management Services and Financial Planning
Services to individuals. Plan participants who receive participant education from FFSI may separately engage the
Firm for those services. This presents a material conflict of interest, because FFSI has a financial incentive to attract
Plan participants as individual advisory clients, and because the fees FFSI charges for its individual advisory
services are generally higher than the fee it charges a Plan. FFSI does not solicit individual advisory business at
participant education sessions and does not provide individualized investment advice to participants in that capacity.
Any recommendation that a participant roll assets out of the Plan into an account managed by FFSI would be made
only in a separate engagement and would be subject to the Firm’s fiduciary obligations and separate disclosure. In
addition, FFSI’s annual review of a Plan’s recordkeeping and administrative fees may involve a recordkeeper from
which the Firm receives economic benefits in connection with its other advisory business. Please see “Item 5 –
Fees and Compensation,” “Item 12 – Brokerage Practices,” and “Item 14 – Client Referrals and Other
Compensation.”
D. Wrap Fee Programs
The Firm does not participate nor offer wrap fee programs.
E. Assets Under Management
As of December 31, 2025, FFSI managed $254,151,904 of client assets on a discretionary basis. Please see “Item
16 – Investment Discretion” for more information.
Item 5: Fees and Compensation
5(A1) Description of Fees for Discretionary Investment Management Services, Trustee Services, and Bill
Paying and Tax Organization Services
The annual fee for the Firm’s Discretionary Investment Management Services is charged as a percentage of assets
under management, according to the fee table below. AUM is based on the account value of FFSI “households” or
combines accounts/assets of the same household for purposes of calculating fees. Fees may be negotiable. Lower
fees for comparable services may be available from other investment advisers.
Assets Under Management
Up to $1.0 million
Over $1.0 million to $5 million
Over $5.0 million to $15.0 million
Over $15.0 million
Discretionary Investment
Management
Annualized Fee % without any
additional services
1.50%
1.00%
0.75%
0.50%
Annualized Fee %
Serving as a Trustee and/or Bill
paying and Tax Organization
Services
2.00%
1.50%
1.25%
1.00%
5(A2) Description of Fees for Trustee Services and/or Bill Paying and Tax Organization
The annual fee for the Firm’s Trustee Services and/or Bill Paying and Tax Organization Services (“Related
Services”) is charged as a percentage of assets under management. The fee for Related Services is an
additional 0.50% of assets under management. Fee may be negotiable. Lower fees for comparable services
may be available from other investment advisers or Related Services providers.
5(B) Payment Methods
Fees for Discretionary Investment Management Services and Related Services are payable quarterly in arrears.
Asset values are based upon account valuations on the last trading day of the quarter. Fee deductions based on
this valuation are generally within two weeks following the end of the quarter. In any partial calendar quarter, the
fee will be prorated based on the number of days that the account was opened during the calendar quarter.
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By utilizing FFSI’s required custodian, Fidelity Investments 2 (“Fidelity”) fees are deducted directly from Client
accounts. Clients will receive custody statements from Fidelity on a quarterly basis. Custody statements should be
reviewed carefully to ensure your fee is calculated accurately. Should you believe your fee has been calculated
inaccurately, please contact FFSI promptly to resolve the issue.
5(C) Other Fees and Expenses
Note, the “annualized fee” excludes brokerage costs such as commissions, markups, markdowns, ticket charges,
and underlying mutual fund expenses. FFSI does not receive or share in any such fees. The Firm may recommend
the purchase of individual securities (e.g., stocks and bonds), exchange-traded funds (“ETFs”), or mutual funds. If
the Firm recommends the purchase of ETFs or mutual funds, effectively Clients are subject to two (2) layers of fees:
1) Direct advisory fee according to the fee table in this section, and
2)
Indirect advisory fees (that is, the advisory fee paid by the mutual fund to the adviser of the mutual fund.
For a detailed treatment of brokerage costs, please carefully review “Item 12 – Brokerage Practices”.
5(D) Timing of Fee Payment, Termination Provisions, and Refunds
Before providing Discretionary Investment Management Services, a Client will be required to enter into a written
investment advisory agreement (the “Agreement”). The Agreement sets forth the terms and conditions of the
engagement and describes the scope of services to be provided. As stated previously in “5(B) – Payment Methods”,
fees are paid each calendar quarter in arrears. Clients have the right to terminate the Agreement by providing 30-
days written notice. The Agreement will continue in effect until terminated by either party via written notice to the
other party.
5(E) No Compensation for the Sale of Securities
Neither FFSI nor any of its supervised persons receive any compensation whatsoever from the purchase or sale of
securities.
5(F) Financial Planning Services
Financial planning services are offered on a project basis. The fee for a financial plan typically ranges from $2,500
to $5,000. The fee may be negotiable depending upon the complexity and scope of the services provided. The
exact fee and services agreed upon are described in the Client's Financial Planning Services Agreement. Lower
fees for comparable services may be available from other investment advisers or financial planners.
Payment Methods
FFSI requires a 50% upfront deposit with the remaining balance due upon completion and delivery of the financial
plan.
Fee Offset Incentive
Should Client engage FFSI for Discretionary Investment Management Services within 30 days following delivery of
the financial plan, Client shall receive a credit equal to 100% of the financial planning fees paid. This credit is applied
against investment management fees until fully exhausted. This offset incentive is available only for investment
management accounts with a minimum initial funding of $500,000, which may be met by aggregating accounts
within the same household. The fee offset is non-transferable and has no cash value if Discretionary Investment
Management Services are not engaged within the specified timeframe. This fee offset incentive represents a
material conflict of interest as it may influence Client's decision to engage FFSI for Discretionary Investment
Management Services rather than implementing recommendations independently or through another adviser.
2 Fidelity Investments provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage
Services LLC, Members NYSE, SIPC. Fidelity and FFSI are unaffiliated companies. In certain limited circumstances, FFSI may agree to manage
assets held at other qualified custodians. Please see “Item 12 – Brokerage Practices” and “Item 15 – Custody,” for more information.
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Other Fees and Expenses
Implementation of a financial plan will incur additional costs such as custodial fees and brokerage fees which Clients
should carefully review. The Firm may recommend its Discretionary Investment Management Services. Clients are
under no obligation to implement any recommendations through FFSI.
Termination Provisions and Refunds
Prior to initiating financial planning services, the Client will be required to enter into a written agreement that sets
forth the terms and conditions of the engagement and describes the scope of services provided.
Either party may terminate the agreement at any time upon written notice. If the agreement is terminated prior to
plan delivery, any prepaid fees shall be refunded based upon the percentage of work completed as reasonably
determined by FFSI. No refund is available after the written financial plan has been delivered to Client.
5(G) 401(k) Plan Advisory Services
The annual fee for 401(k) Plan Advisory Services is charged as a percentage of Plan assets and will not exceed
1.00% of Plan assets per year. The exact fee is set forth in the Plan sponsor’s 401(k) Plan Advisory Services
Agreement. Fees may be negotiable. Lower fees for comparable services may be available from other investment
advisers.
Payment Methods. Fees are billed quarterly in arrears, based on the market value of Plan assets at the end of the
quarter as reported by the Plan’s custodian or recordkeeper. At the Plan sponsor’s election, fees are either billed
directly to the Plan sponsor or deducted from Plan assets and remitted to FFSI by the Plan’s recordkeeper. The
Plan is obligated to pay the fee; however, the Plan sponsor may elect to pay the fee itself.
Included Education Sessions. The fee includes one (1) group education session per calendar year. Additional
group education sessions or workshops may be provided as mutually agreed in writing by the parties and may be
subject to an additional fee as mutually agreed in writing.
Other Fees and Expenses. FFSI’s fee is separate from, and does not include, the fees and expenses of the Plan’s
investment options (such as mutual fund and exchange-traded fund expense ratios) or the fees charged by the
Plan’s recordkeeper, custodian, third-party administrator, auditor, or other service providers. FFSI does not receive
or share in any of those fees. Plan participants bear the expenses of the investment options they select.
Termination Provisions and Refunds. Either party may terminate the 401(k) Plan Advisory Services Agreement
at any time upon written notice to the other party. Because fees are billed in arrears, FFSI does not hold prepaid
fees for these services. If the agreement is terminated prior to the end of a quarterly billing period, FFSI is entitled
to a fee prorated for the number of days in that period prior to the effective date of termination.
Fee Changes. Any change to the fee requires the written consent of both parties. FFSI will disclose any change in
its compensation to the Plan sponsor in accordance with the service provider disclosure requirements of ERISA
Regulation Section 2550.408b-2(c).
Item 6: Performance-Based Fees and Side-By-Side Management
The Firm does not charge any performance-based fees.
Item 7: Types of Clients
FFSI offers Discretionary Investment Management Services (“DIMS”) and Financial Planning Services to
individuals, high net worth individuals, corporations, trusts and foundations. The Firm does not require a specified
minimum account size for Discretionary Investment Management Services or Financial Planning Services.
However, the fee offset incentive described in Item 5 requires a minimum initial funding of $500,000 to receive the
financial planning fee credit against discretionary investment management fees.
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FFSI offers 401(k) Plan Advisory Services to the sponsors of participant-directed retirement plans, including 401(k)
and profit-sharing plans. The Firm does not require a specified minimum Plan size for 401(k) Plan Advisory Services.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
FFSI utilizes a disciplined approach in adhering to fundamental investment principles. The Firm’s philosophy is
based in finance theory and common sense. FFSI embraces the philosophy that supports three long-term asset
allocation principles. These principles are:
• The importance of equity ownership
Allocation to equity-like assets enhance portfolio characteristics as the superior returns expected form high-risk
positions ultimately produce greater wealth.
• The efficacy of portfolio diversification
Commitments to a range of asset types that behave differently from one another improve portfolio attributes,
as the reduced risk associated with broadly diversified portfolios ultimately produces more stable returns.
• The significance of tax sensitivity
Attention to the tax characteristics of asset classes and tax consequences of portfolio strategies strengthen
portfolio results, as the improved after-tax returns ultimately produce more assets. The wealth-creating equity
bias, the risk-reducing portfolio diversification and the return-enhancing tax sensitivity combine to undergird the
asset-allocation structure of effective investment portfolios.
Methods of Analysis
Research and analysis from FFSI are derived from numerous sources, including financial media companies, third-
party research materials, Internet sources, and review of company activities, including annual reports,
prospectuses, press releases and research prepared by others.
Investment Strategies
The Firm utilizes a stringent process in order to construct and implement an investment portfolio for its Clients. As
part of the process each Client completes the Client Profile.
The Client Profile (the “Profile”)
The Profile helps determine the optimal risk tolerance based upon answers provided by the Client. This information
assists FFSI in understanding a Client’s risk tolerance, and generating a risk score.
Review and Discussion of the Profile
Following completion of the Profile, FFSI reviews and discusses all responses with the Client. The Firm then utilizes
this information to construct an investment portfolio that is consistent with a client’s objectives and risk tolerance.
Target Allocation Guidelines
Based upon the response to the Profile and discussion(s) with the client, FFSI will recommend one (1) of four (4)
target portfolio allocation guidelines:
Income Portfolio Allocation: 30% Equities/70% Bonds
•
• Moderate Portfolio Allocation: 50% Equities/50% Bonds
• Growth Portfolio Allocation: 70% Equities/30% Bonds
• Aggressive Portfolio Allocation: 100% Equities
Each of the four (4) target portfolio allocations includes target ranges for each asset class based upon the Client’s
individual needs, including constraints and tax considerations.
Investing in securities involves risk of loss that clients should be prepared to bear.
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Material Risks of Securities
• Business Risk
When purchasing equity securities or stocks, investors are purchasing a piece of ownership of a company. With
a bond, you are loaning money to a company. Returns from both types of securities that the company stays in
business. If a company goes bankrupt and its assets are liquidated, common stockholders are the last in line
to share in the proceeds. If there are assets, the company’s bondholders will be paid first, then holders of
preferred stock. If you are a common stockholder, you get whatever is left which may be nothing.
• Volatility Risk
Even when companies are not in danger of failing, their stock price may fluctuate up or down. Market
fluctuations can be unnerving to some investors. A stock’s price can be affected by factors inside the company,
such as a faulty product, or by events the company has no control over, such as political or market events.
•
Inflation Risk
Inflation is a general upward movement of prices. Inflation reduces purchasing power, which is a risk for
investors receiving a fixed rate of interest. The principal concern for individuals investing in cash equivalents is
that inflation will erode returns.
•
Interest Rate Risk
Interest rate changes can affect a bond’s value. If bonds are held to maturity the investor will receive the face
value, plus interest. If sold before maturity, the bond may be worth more or less than face value. Rising interest
rates will make newly issued bonds more appealing to investors because the newer bonds will have a higher
rate of interest than older ones. To sell an older bond with a lower rate, you might have to sell it at a discount.
• Liquidity Risk
This refers to the risk that investors will not find a market for their securities, potentially preventing them from
buying or selling when they want.
FFSI provides investment advice on equity securities, fixed income securities (e.g., corporate bonds and
government bonds), mutual funds, exchange-traded funds, and foreign and securities. The following is an
overview of the primary risks associated with each type of investment product offered by the Firm:
• Equity Securities
Equity Securities or stocks offer investors the greatest potential for growth (capital appreciation) over the long
haul. Investors willing to stick with stocks over long periods of time, have generally been rewarded with positive
returns. However, stock prices move down as well as up. There is no guarantee that the company whose stock
you hold will grow and do well. If a company goes bankrupt and its assets are liquidated, common stockholders
are the last in line to share in the proceeds. The company’s bondholders will be paid first, then holders of
preferred stock. If you are a common stockholder, you get whatever is left, which may be nothing. Market
fluctuations can be unnerving to some investors. A stock’s price can be affected by factors inside the company,
such as a faulty product, or by events the company has no control over, such as political or market events.
• Fixed Income Securities
Bonds can provide a means of preserving capital and earning a predictable return. Bond investments provide
steady streams of income from interest payments prior to maturity. However, as with any investment, bonds
have risks. These risks include:
• Credit risk
The issuer may fail to timely make interest or principal payments and thus default on its bonds.
•
Interest rate risk
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Interest rate changes can affect a bond’s value. If bonds are held to maturity, the investor will receive the
face value, plus interest. IF sold before maturity, the bond may be worth more or less than the face value.
Rising interest rates will make newly issued bonds more appealing to investors because the newer bonds
will have a higher interest rate than older ones. To sell an older bond with a lower interest rate, you might
have to sell it at a discount.
•
Inflation risk
Inflation is a general upward movement in prices. Inflation reduces purchasing power, which is a risk for
investors receiving a fixed rate of interest.
• Liquidity risk
This refers to the risk that investors will not find a market for the bond, potentially preventing them from
buying or selling when they want.
• Call risk
The possibility that a bond issuer retires a bond before its maturity date, something an issuer might do if
interest rates decline, much like a homeowner might refinance a mortgage to benefit from lower interest
rates.
• Mutual Funds
Mutual funds are investment companies that pool money from investors and invest it based on specific
investment goals of the fund. Mutual funds raise money by selling their own shares to investors. The money is
used to purchase a portfolio of stocks, bonds, money-market instruments, other securities or assets, or some
combination of these investments. Each share represents an ownership piece in the fund and gives the investor
proportional right, based on the number of shares he or she owns, to income and capital gains that the fund
generates from its investments.
The particular investments a fund makes are determined by its objectives and, in the case of an actively
managed fund, by the investment style and skill of the fund’s professional manager or managers. The holdings
of the mutual fund are known as its underlying investments, and the performance of those investments, minus
fund fees, determines the fund’s investment return.
While there are thousands of individual mutual funds, there are only a handful of major fund categories:
• Stock funds invest in stocks.
• Bond funds invest in bonds.
• Balanced funds invest in a combination of stocks and bonds.
• Money market funds invest in very short-term investments and are sometimes described as cash
equivalents.
You can find all of the details about a mutual fund, including its investment strategy, risk profile, performance
history, management, and fees in a fund’s prospectus. You should always read the prospectus carefully before
investing in a fund.
Mutual funds are equity investments just like individual stocks. When you buy shares of a fund, you become
part-owner of the fund. This is true of bond funds as well as stock funds, which means there is an important
distinction between owning an individual bond and owning a fund that owns the bond. When you buy a bond,
you are promised a specific rate of interest and return of your principal. That is not the case with a bond fund,
which owns a number of bonds with different rates and maturities. What your equity ownership of the fund
provides is the right to a share of what the fund collects in interest, realizes in capital gains, and receives back
if it holds a bond to maturity.
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How Mutual Funds Work
If you own shares in a mutual fund you share in its profits. For example, when the fund’s underlying stocks or bonds
pay income from dividends or interest, the fund pays those profits, after expenses, to its shareholders in payments
known as income distributions. Also, when the fund has capital gains from selling investments in its portfolio at a
profit, it passes on those after-expense profits to shareholders as capital gains distributions. You generally have the
option of receiving these distributions in cash or having them automatically reinvested in the fund to increase the
number of shares you own.
Of course, you have to pay taxes on the fund’s income distributions, and usually on its capital gains, if you own the
fund in a taxable account. When you invest in a mutual fund you may have a short- term capital gain, which is taxed
at the same rate as your ordinary income. You may also owe capital gains taxes if the fund sells some investments
for more than it paid to buy them, even if the overall return on the fund is down for the year or if you became an
investor of the fund after the fund bought those investments in question.
However, if you own the mutual fund in a tax-deferred or tax-free account, such as an individual retirement account,
no tax is due on any of these distributions when you receive them. But you will owe tax at your regular rate on all
withdrawals from a tax-deferred account.
You may also make money from your fund share by selling them back to the fund, or redeeming them if the
underlying investments in the fund have increased in value since the time you purchased shares in the funds. In
that case, your profit will be the increase in the fund’s per-share value, also known as its net asset value or NAV.
Here, too, taxes are due the year you realize gains in a taxable account, but not in a tax-deferred or tax-free account.
Capital gains for mutual funds are calculated somewhat differently than gains for individual investments, and the
fund will let you know each year your taxable share of the fund’s gains.
Active vs. Passive Management
Active funds employ a professional portfolio manager, or team of managers to decide which underlying
investments to choose for its portfolio. In fact, one reason you might choose a specific fund is to benefit from the
expertise of its professional managers. A successful fund manager has the experience, the knowledge, and the
time to seek and track investments, a key attribute that you may lack.
The goal of an active manager is to beat the market, to get better returns by choosing investments he or she believes
to be top-performing selections. Which there is a range of ways to measure market performance, each fund is
measured against the appropriate market index or benchmark based on the stated investment strategy and the
types of investments it makes.
One of the challenges that portfolio managers face in providing stronger-than-benchmark returns is that their funds’
performance needs to compensate for their operating costs. The returns of actively managed funds are reduced
first by the cost of hiring a professional fund manager and second by the cost of buying and selling investments in
the fund.
In any given year, most actively managed funds do not beat the market. In fact, studies show that very few actively
managed funds provide stronger-then-benchmark returns over long periods of time, including those with impressive
short-term performance records. That is why many individuals invest in funds that do not try to beat the market at
all. These are passively managed funds, otherwise known as index funds.
Passive funds seek to replicate the performance of their benchmarks instead of outperforming them. For instance,
the manager of an index fund that tracks the performance of the S&P 500 typically buys a portfolio that includes all
of the stocks in that index in the same proportions as they are represented in the index. Because index funds do
not need to retain active professional managers, and because their holdings are not as frequently traded, they
normally have lower operating costs than actively managed funds. However, the fees vary from index fund to index
fund, which means the return on these funds varies as well.
Fund Objectives
Within the major categories of mutual funds, there are individual funds with a variety of investment objectives, or
goals the fund wants to meet on behalf of its shareholders. Here is just a sampling of the many you may find:
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Stock Funds
• Growth funds invest in stocks that the fund’s portfolio manager believes have the potential for significant
price appreciation.
• Value funds invest in stocks that the fund’s portfolio manager believes are underpriced in the secondary
market.
• Equity income funds invest in stocks that regularly pay dividends.
• Stock index funds are passively managed funds, which attempt to replicate the performance of a specific
stock market index by investing in the stocks held by that index.
• Small-cap, mid-cap, or large-cap stock funds stick to companies within a certain size range. Economic
cycles tend to favor different sized companies at different times, so, for example, a small-cap fund may be
doing very well at a time when large-cap funds are stagnant, and vice versa.
• Socially responsible funds invest according to political, social, religious, or ethical guidelines, which you
will fund described in the fund’s prospectus. Many socially responsible funds also take an activist role in
the companies where they invest by representing their shareholders’ ethical concerns at meetings with
company management.
•
• Sector funds specialize in stocks of particular segments of the economy. For example, you may find funds
that specialize solely in technology stocks, healthcare stocks, and so on. Sector funds tend to be less
diversified than funds that invest across sectors, but they do provide a way to participate in a profitable
segment of the economy without having to identify specific companies.
International, global, regional, country-specific, or emerging market funds extend their reach beyond
the United States. International funds invest exclusively in non-U.S. companies.
Bond Funds
• The corporate, agency or municipal bond funds focus on bonds for a single type of issuer, across a
range of different maturities
• Short-term or intermediate-term bond funds focus on short or intermediate-term bonds from a wide
variety of issuers
• Treasury bond funds invest in Treasury issues
• High-yield bond funds invest in lower-rated bonds with higher coupon rates
Other Funds
• Balanced funds invest in a mixture of stocks and bonds to build a portfolio diversified across both asset
classes. The target percentages for each type of investment are stated in the prospectus. Because stocks
and bonds tend to do well during different phases of an economic cycle, balanced funds may be less volatile
than pure stock or bond funds.
• Fund of funds is mutual funds that invest in other mutual funds. While these funds can achieve much
greater diversification than any single fund, their returns are affected by the fees of both the fund itself and
the underlying funds. There may also be redundancy, which can cut down on diversification since several
of the underlying funds may hold the same investments.
• Target-date funds, sometimes called lifecycle funds, are funds of funds that change their investments over
time to meet goals you plan to reach at a specific time, such as retirement. Typically, target-date funds are
sold by date, such as 2025 funds. The farther way the date is, the greater the risk the fund usually takes.
As the target date approaches, the fund changes its balance of investments to emphasize conserving the
value it has built up to shift toward income-producing investments.
• Money market funds invest in short-term debt, such as Treasury bills and the very short- term debt
corporate debt known as commercial paper. These investments are considered cash equivalents. Money
market funds invest with the goal of maintaining a share price of $1. They are sometimes considered an
alternative to bank savings accounts although they are not insured by the FDIC. Some funds have private
insurance.
It is important to keep in mind that funds do not always invest 100% of their assets in line with the strategy implied
by their stated objectives. Some funds undergo what is called style drift when the fund manager invests a portion
of assets in a category that the fund would typically exclude. Fund managers may make this type of adjustment to
compensate for lagging performance, but it may expose you to risks you were not prepared to take.
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Exchange-Traded Funds
Exchange-traded funds (“ETFs”) combine aspects of mutual funds and conventional stocks. Like a mutual fund, an
ETF is a pooled investment fund that offers an investor an interest in a professionally managed, diversified portfolio
of investments. But unlike mutual funds, ETF shares trade like stocks on stock exchanges and can be bought or
sold throughout the trading day at fluctuating prices.
The Mechanics of ETFs
Unlike mutual funds, ETFs do not sell shares to or redeem shares from, retail investors directly. To make it possible
for investors to buy and sell shares on an exchange, ETFs follow a unique format. An ETF enters into contracts
with financial institutions (typically large brokerage firms) to act as Authorized Participants (APs). APs purchase and
redeem shares directly with the ETF in large blocks of shares called Creation Units. APs typically sell some or all
of their shares on an exchange. This enables investors to buy and sell ETF shares like the shares of any publicly
traded company.
Buying and Selling ETFs
Investors purchasing or selling shares in an ETF typically pay a brokerage commission on each transaction. When
you purchase or sell ETF shares, you receive the market price on the exchange at the time the order is placed. This
price may fluctuate throughout the trading day. A mutual fund, on the other hand, determines its net asset value at
the close of each trading day. When you purchase or redeem mutual fund shares, you receive the price based on
the net asset value next computed after you submitted your order. The intraday pricing of ETFs tends to provide
investors with greater trading flexibility because you can monitor how the price is doing and do not have to wait until
the end of the day to know your purchase or sale price.
As with other investments, you can make money with ETFs if you sell your shares for more than you paid. You also
benefit if the securities the ETF holds pay interest or dividends. That income may either be reinvested or paid to
shareholders quarterly or annually, depending on the way the ETF is structured. An ETF may also decline in value.
Of course, if the value falls and you sell, you may have a loss.
ETF Expenses
In addition to any brokerage commission you may pay, ETFs have expense ratios, like mutual funds, calculated as
a percentage of the assets you have invested. ETFs do not have loads or 12b-1 fees (fees that are taken out of a
mutual fund’s assets annually to cover the costs of marketing and distributing the fund to investors).
In general, actively managed ETFs cost more than passively managed index ETFs. Before purchasing ETF shares,
carefully read all of an ETF’s available information, including its prospectus. All ETFs will deliver a prospectus upon
request.
ETFs and Taxes
You can own ETFs in taxable, tax-deferred or tax-free accounts. In taxable accounts, any capital gains you realize
from selling fund shares are taxed in the year you realize them, though the rate that applies may be your long-term
capital gains rate.
In contrast, in a tax-deferred account, any gains become part of the total assets in the account and are taxed as
ordinary income when you withdraw them at some point in the future. In a tax-free account, any gains or income
will not be taxed if you follow the rules for withdrawals.
While ETFs held in a taxable account will generally result in less tax liability than if you held a similarly invested
mutual fund in the same account, there can be exceptions. For example, certain emerging market funds and funds
that invest in precious metals, which are considered “collectibles” by the IRS, taxed as ordinary income for short-
term gains and 28 percent for long- term gains. For more information about the tax treatment of a particular ETF,
make sure to read the prospectus.
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International or Foreign Securities
Investors in the United States have access to a wide selection of investment opportunities. These opportunities
include international investments that give investors international exposure. The two main reasons individuals invest
in international investments and investments with international exposure are:
• Diversification (spreading investment risk among foreign companies and markets in addition to U.S.
companies and markets); and
• Growth (taking advantage of the potential for growth in some foreign economies, particularly in emerging
markets).
International or foreign investment returns may move in a different direction, or at a different pace, than U.S.
investment returns. In that case, including exposure to both domestic and foreign securities in a portfolio may reduce
the risk that an investor will lose money if there is a drop in U.S. investment returns and a portfolio’s overall
investment returns over time may have less volatility. Keep in mind, though, that this is not always true and that
with globalization, markets are increasingly intertwined across brokers. While investing in any security requires
careful consideration, international investing raises some special issues and risks. These include:
• Access to different information
In some jurisdictions, the information provided by foreign companies is different than the information
provided by U.S. companies.
• Costs of international investments
International investing can be more expensive than investing in U.S. companies.
• Changes in currency exchange rates and currency controls
Foreign investment also has foreign currency exchange risk. When the exchange rate between the foreign
currency and the U.S. dollar changes, it can increase or reduce an investment return in a foreign security.
• Changes in market value
All securities markets can experience dramatic changes in market value, whether foreign or domestic.
• Political, economic and social events
Depending on the country or region, it can be more difficult for investors to obtain information about and
comprehensively analyze all the political, economic and social factors that influence a particular foreign
market.
• Different levels of liquidity
Some foreign markets may have lower trading volumes for securities, or fewer listed companies than U.S.
markets.
• Legal remedies
The jurisdiction in which investors purchase a security can affect whether they have, and where they can
pursue legal remedies against foreign companies, or any other foreign-based entities involved in a
transaction.
• Different market operations
Foreign markets may operate differently from the major U.S. trading markets. For
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Past performance is not a guarantee of future returns. Investing in securities and other investments involve a risk
of loss that each Client should understand and be willing to bear. Clients are reminded to discuss these risks with
FFSI.
A. 401(k) Plan Investment Menus
In providing 401(k) Plan Advisory Services, FFSI evaluates the investment options available on the Plan’s
recordkeeping platform using the research sources described above. That evaluation generally considers an
option’s investment objective and strategy, its role within the overall Plan menu and the range of asset classes
made available to participants, long-term performance relative to a relevant benchmark and peer group, expense
ratios and other investment-related costs, and portfolio management. FFSI does not select investments for, or
provide individualized investment advice with respect to, any individual participant’s account.
Investing in securities involves risk of loss that Plan sponsors and Plan participants should be prepared to bear.
The Plan’s investment options are subject to the market, interest rate, credit, foreign investment, and other risks
described above. Because participants direct the investment of their own accounts, the results in any participant’s
account will depend on the options that participant selects and the timing of those elections. Past performance is
not a guarantee of future returns.
Item 9: Disciplinary Information
There are no legal, regulatory or disciplinary events involving FFSI, its principal owner, Mr. David L. Grey, or any of
its Investment Committee Members.
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer Registration Status
The Firm is not registered as a broker or dealer, nor does it have an application pending to register as a broker or
dealer.
B. Futures Commission Merchant, Commodity Pool Operator, Commodity Trading Adviser, and Non-U.S.
Registrations
FFSI is not registered with the U.S. Commodities and Futures Trading Commission as a Commodity Pool Operator
(“CPO”) or Commodity Trading Advisor (“CTA”).
C. Material Relationships
Mr. Stephen Wilchins, a shareholder of FFSI, provides business and estate planning services via his law firm,
Wilchins, Cosentino & Novins, LLP. FFSI may identify the need for business and estate planning, or legal services
(the “Services”) and recommend Mr. Wilchins or his law firm. Additionally, Mr. Wilchins may refer his legal clients
to FFSI for investment management services. This represents a material conflict of interest. We attempt to mitigate
this conflict of interest by generally providing clients with more than one recommendation, and also providing full
disclosure to clients. Clients have no obligation to utilize the Services of Mr. Wilchins or his law firm.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
As a fiduciary, the Firm has an affirmative duty to render continuous, unbiased investment advice, and at all times,
act in the Clients’ best interest. To maintain this ethical responsibility to Clients, the Firm has adopted a Code of
Ethics (“COE”) that establishes the fundamental principles of conduct and professionalism expected by all other
officers, directors, and employees in discharging their duties. A copy of the Firm’s COE is made available upon
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request. Requests may be made via telephone, regular mail, or email address using the contact information
provided on the Cover Page.
The FFSI’s COE is designed to deter inappropriate behavior and heighten awareness as to what is fair and equitable
by promoting:
• Honest and ethical conduct
• Full, fair and accurate disclosure
• Compliance with applicable rules and regulations
• Reporting of any violations of the COE
• Accountability
B. Personal Trading with Material Interest
While FFSI allows access persons 3 to buy and sell open-end mutual funds, ETFs, and individual stocks, the Firm
does not act as a principal in any transaction. Furthermore, FFSI does not act as the general partner of a fund or
advise an investment company. The Firm does not have a material interest in any securities traded in Client
accounts.
C. Personal Trading in Same Securities as Clients
As previously stated, FFSI allows access persons to buy and sell open-end mutual funds, ETFs, and individual
securities recommended to Clients. However, the Firm has adopted a Code of Ethics to address various conflicts
of interest. Conflicts of interest addressed include trading ahead of clients in the same securities, insider trading
(material non-public information controls), gifts and entertainment, outside business activities, and personal
securities reporting. Our fiduciary duty to act is to act in the best interest of its Clients, and it could be violated if any
of our access persons purchase securities on more advantageous terms than Client trades, or by trading based on
material non-public information. We attempt to mitigate this risk by enforcing and adhering to FFSI’s Code of Ethics.
D. Personal Trading at Same Time as Client
As already addressed, the Firm allows the purchase and sales of open-end mutual funds, ETFs, and individual
securities by access persons.
Item 12: Brokerage Practices
A. Selection and Recommendation for Client Transactions
We seek to select broker-dealer(s) who execute transactions on terms that are, overall, most advantageous when
compared to other service providers. We consider a wide range of factors, including, among others:
• Combination of transaction execution services and assets custody services (generally without a separate
fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, ETFs)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.)
and willingness to negotiate the prices
• Reputation, financial strength, and stability
• Prior service to us and our other Clients
3 “Access Persons” are defined as any of the Firm’s supervised persons who have access to nonpublic information regarding any clients’
purchase or sale of securities, or nonpublic information regarding the portfolio holdings of any reportable fund, or who is involved in making
securities recommendations to clients, or who have access to such recommendations that are nonpublic.
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• Availability of other products that may benefit FFSI (Please see “Item 14 – Client Referrals and Other
Compensation”)
1) Research and Other Soft Dollar Benefits
FFSI does not participate in soft dollar programs sponsored or offered by any broker-dealer. However, the
Firm does receive certain economic benefits when utilizing its recommended broker- dealer / custodian,
Fidelity. “Please see Item 14 – Client Referrals and Other Compensation.”
2) Brokerage for Client Referrals
FFSI does not receive any Client referrals for directing Client transactions to broker-dealers for trade
execution.
3) Directed Brokerage
B. FFSI Directed Brokerage
The Firm generally recommends Fidelity as the custodian for safeguarding Client assets. Fidelity is a registered
broker-dealer, and all securities purchases and sales (e.g., equity, debt, exchange-traded funds, and mutual funds
will be directed to Fidelity for execution. Not all advisers require their Clients to direct securities transactions to a
single broker-dealer for execution. By directing all brokerage transactions to Fidelity, Clients may be unable to
achieve the most favorable execution, and this practice may cost Clients more money.
Exception to Custodial Arrangements: While FFSI generally exclusively requires all client accounts to be held at
Fidelity, the Firm may, on a case-by-case basis, agree to manage certain accounts that are held at other qualified
custodians. These exceptions are evaluated individually based on specific client circumstances. In such cases,
FFSI’s ability to directly deduct advisory fees may be limited, and certain other operational differences may apply.
Clients with assets held away from Fidelity should discuss the specific arrangements and limitations with FFSI.
C. Client Directed Brokerage
The Firm does not permit Clients to direct securities transactions to the broker of their choice.
1)
Investment Management Services
As part of its Investment Management Services offering, the Firm also serves as trustee for clients. As part
of its process as a fiduciary, FFSI may recommend business, estate planning or legal services of Mr.
Stephen N. Wilchins, ESQ4. This represents a material conflict of interest in that Mr. Wilchins is also
shareholder of FFSI. Additionally, Mr. Wilchins may also refer his legal clients to FFSI for investment
management services. Clients are under no obligation to use Mr. Wilchins’ legal services and may seek
independent legal counsel of their choice.
D. Aggregating and Allocating Trades
Due to the personal attention that each Client receives, FFSI generally does not allocate Client transactions or
orders. Trade aggregation is the process of bunching orders for multiple Client accounts. This practice attempts to
obtain more favorable pricing and or reduced transaction costs (e.g., commissions) by placing larger orders. Since
the Firm does not generally aggregate orders, this may result in less favorable pricing and or increased costs (e.g.,
commissions) for Client accounts.
E. 401(k) Plan Advisory Services
The brokerage practices described in this Item apply to accounts managed under the Firm’s Discretionary
Investment Management Services. FFSI does not execute securities transactions for retirement plan clients and
4 Mr. Wilchins is a Partner of Wilchins, Cosentino & Novins LLP.
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does not select or recommend the broker-dealer through which Plan transactions are executed. Plan transactions
are effected by the Plan’s recordkeeper or the custodian selected by the Plan sponsor, and the Plan sponsor is
responsible for the selection and monitoring of those service providers.
Item 13: Review of Accounts
A. Frequency of Reviews
Client accounts are reviewed monthly during normal market conditions.
B. Non-Periodic Review of Client Accounts
During periods of extreme market volatility, accounts are monitored on a daily basis. Non-periodic reviews may also
be triggered by material market, economic or political events, or by changes in a Client’s financial situation such as
a change in investment objective or risk tolerance, retirement, termination of employment, relocation, inheritance,
or any other concern that may be prompted by the Client.
C. Quarterly Activities and Client Communications Investment Committee Meetings
FFSI also employees an Investment Committee consisting of three highly experienced members. The committee
members consist of Mr. David Grey, Dr. Larry Miller, and Dan Rea III. Members meet quarterly, and its agenda
generally consists of:
• Economic outlook
• Market performance
• Target asset allocations
• Review of client accounts
The Investment Committee reviews client accounts in relation to its asset allocation targets and performance.
Performance and Account Summaries
Clients may access their account summaries and performance reports by logging into their Black Diamond account,
which is accessible through the Firm’s website at www.familyfiduciary.net.
In addition to the reports provided by FFSI via Black Diamond (“Black Diamonds’ Reports”), the Firm’s custodian,
Fidelity, generates quarterly custody statements. Clients are urged to carefully compare Black Diamonds’ Reports
to Fidelity’s quarterly custody statements. Should there be a discrepancy, Fidelity’s custody statements takes
precedency. Clients are urged to contact FFSI promptly to resolve any discrepancy.
D. 401(k) Plan Advisory Services
Reviews. The Plan’s investment lineup is reviewed at least annually by Mr. Cameron O’Neill, VP, Senior Wealth
Advisor, and Mr. David L. Grey, President. Reviews may also occur on a non-periodic basis, including upon a
change to the Plan’s investment options or recordkeeping platform, at the request of the Plan sponsor, or following
a material market, economic, or political event.
Reports. FFSI provides the Plan sponsor with a written report of the findings and recommendations of its annual
review, and furnishes copies of its reviews, recommendations, and reports for inclusion in the Plan sponsor’s
fiduciary records. Plan participants receive account statements and performance information directly from the Plan’s
recordkeeper.
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Item 14: Client Referrals and Other Compensation
A. Economic Benefits of Utilizing Fidelity Platform
FFSI has established an institutional relationship with Fidelity. As an investment adviser utilizing Fidelity’s platform,
the Firm receives access to software and related support without cost because of FFSI’s Clients custody of assets
at Fidelity and utilize Fidelity as its sole executing broker-dealer. Services provided by Fidelity benefit many, but not
all, Fidelity Clients. The receipt of economic benefits from Fidelity custodian creates a potential conflict of interest
since these benefits influence FFSI’s recommendation of Fidelity as its custodian and sole executing broker-dealer.
These economic benefits also present a conflict of interest in connection with the Firm’s 401(k) Plan Advisory
Services. As part of its annual review, FFSI reviews the fees and services of a Plan’s recordkeeper, which may be
Fidelity or a Fidelity affiliate. Because FFSI receives economic benefits from Fidelity in connection with its other
advisory business, the Firm has an incentive that could influence that review. FFSI receives no compensation from
a Plan’s recordkeeper in connection with the Plan advisory services it provides, and the Plan sponsor retains sole
authority to retain or replace the Plan’s service providers.
B. Referral Arrangements and Compensation
1) Services Provider Referrals
FFSI does not receive any compensation for Client referrals to service providers such as attorneys, tax
preparers, accountants, estate planners, real estate agents, and loan officers (“Service Providers”). In turn,
these Service Providers may refer Clients to FFSI. While FFSI does not receive or pay any direct
compensation for these referrals, this reciprocal referral arrangement presents a potential conflict of
interest. FFSI may have an incentive to refer Clients to certain Service Providers in the expectation of
receiving future referrals from them, rather than basing the referral solely on the Client’s needs. To mitigate
this conflict, FFSI maintains a policy of referring Clients only to Service Providers that we believe are
qualified to meet the Client’s needs, and we inform Clients that they are under no obligation to engage the
services of any referred Service Provider.
2) Online Matching Platform Referrals
FFSI has entered into agreement with SmartAsset Advisors LLC (“SmartAsset”) to receive client referrals
through their lead generation programs. SmartAsset is independent of and unaffiliated with FFSI.
SmartAsset acts as a promoter for FFSI, providing endorsements as defined in the SEC’s Marketing Rule
(Rule 206(4)-1).
SmartAsset operates an online platform that match prospective clients with investment advisers based on
self-reported information. FFSI compensates SmartAsset FFSI compensates SmartAsset through a fixed
monthly subscription fee. The fees paid by FFSI to SmartAsset do not increase the fees paid by clients.
These arrangements present potential conflicts of interest:
1) SmartAsset has a financial incentive to refer potential clients to FFSI, as they receive compensation for
referrals regardless of whether a prospective client engages in FFSI’s services.
2) The subscription arrangement could potentially influence which advisers receive referrals.
FFSI has procedures in place to ensure that all clients, including those referred by SmartAsset, receive objective
investment advice and are treated equitably. Prospective clients are under no obligation to engage FFSI for advisory
services.
C. Services that May Only Benefit FFSI
Fidelity also offers other services to FFSI that may not benefit FFSI Clients. These services include educational
conferences and events, ongoing support, consulting services, and discounts for various service providers. Access
to these services creates an incentive for the Firm to recommend Fidelity, which represents a conflict of interest.
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D. Compensation Client Referrals
FFSI compensates SmartAsset for client referrals as described in section B.2 above.
E. Direct Indexing and Compensation Paid to FIWA as a Sub-Adviser
As disclosed in “Item 4 – Advisory Services,” under the heading of “The Use of Sub-Advisers, Direct Indexing, and
Discretionary Investment Management,” the Firm utilizes the direct indexing services (“Services”) of Fidelity
Institutional Wealth Advisor LLC (“FIWA”). As compensation for its Services, FFSI pays FIWA quarterly in arrears
based on the following schedule:
FFSI Client Assets Managed by FIWA
First $25 million
Next $25 million
Next $50 million
Over $100 million
Annualized Fee
0.25%
0.20%
0.15%
0.13%
As a result of the benefits to FFSI and the compensation paid to FIWA, this arrangement represents a material
conflict of interest. Note, Clients do not pay an additional fees as a result of this relationship. FFSI shares a portion
of its investment management fee, and this fee is not passed on to Clients.
Item 15: Custody
Investment Management Accounts in Which FFSI Does Not Serve as Trustee
As disclosed in “Item 5 – Fees and Compensation”, FFSI directly debits advisory fees directly from client accounts.
As part of the billing process, the client’s custodian, Fidelity, is advised of the amount of the fee to be deducted from
that client’s account. On a quarterly basis, Fidelity is required to provide each client with a statement which displays
all trading activity and the deduction of the quarterly fee.
Investment Management Accounts in Which FFSI is Deemed to Have Custody
When FFSI serves as trustee or provides Bill Paying Services on discretionary investment management accounts
held at Fidelity, the Firm is generally deemed to have custody of those accounts. Accounts in which the Firm is
deemed to have custody are subject to an annual surprise examination by an independent accounting firm
registered with the Public Accounting Company Oversight Board.
Importance of Verification of the Fee Calculation
Since Fidelity does not calculate the amount of the fee deduction, it is important for clients to carefully review their
custody statements to verify the accuracy of the calculation. Clients should contact FFSI directly if they believe that
there is an error in their statement.
Custody Arrangements for Accounts at Other Qualified Custodians
For accounts held at custodians other than Fidelity under the exceptions described in Item 12, clients will receive
statements directly from those custodians and should review them carefully. The same importance of fee verification
applies to these accounts, and clients should contact FFSI promptly with any questions regarding fee calculations
or account statements.
401(k) Plan Accounts
FFSI does not hold Plan assets. Plan assets are held by the custodian or recordkeeper selected by the Plan
sponsor. Where the Plan sponsor elects to have FFSI’s advisory fee deducted from Plan assets, the Plan’s
recordkeeper deducts and remits the fee at the Plan sponsor’s authorization. The Plan sponsor and Plan
participants receive account statements directly from the Plan’s recordkeeper or custodian and should review those
statements carefully, including to verify the accuracy of the fee calculation. Plan sponsors should contact FFSI
promptly with any questions regarding the fee calculation or the account statements.
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Item 16: Investment Discretion
FFSI Discretionary Investment Management Services
FFSI manages client assets on a discretionary basis. All Clients receiving Discretionary Investment Management
Services are required to execute a discretionary investment management agreement. Discretionary investment
management agreements authorize the Firm to buy and sell securities on a client’s behalf without first obtaining
permission5. Discretionary Investment Management and the Use of Sub-Advisers
As disclosed in “Item 4 – Advisory Services,” under the heading of “The Use of Sub-Advisers, Direct Indexing, and
Discretionary Investment Management,” the Firm utilizes the direct indexing services (“Services”) of Fidelity
Institutional Wealth Advisor LLC (“FIWA”). Under this arrangement, the Client executes a discretionary investment
management agreement with FFSI. FFSI and the Client grant discretionary authority to FIWA to manage all or a
portion of assets allocated. In this relationship, FFSI acts as the adviser to the client, and FIWA acts as a sub-
adviser to FFSI.
401(k) Plan Advisory Services
FFSI does not accept discretionary authority with respect to its retirement plan clients. 401(k) Plan Advisory
Services are provided on a non-discretionary basis. FFSI makes recommendations regarding the Plan’s investment
menu and the Plan’s qualified default investment alternative, and the Plan sponsor retains final decision-making
authority whether to accept, modify, or reject those recommendations. FFSI does not serve as an “investment
manager” as defined in Section 3(38) of ERISA, has no authority to purchase or sell investments for the Plan, and
does not act as trustee or plan administrator of the Plan.
Item 17: Voting Client Securities
The Firm does not vote proxies for securities held in client accounts. Clients retain the responsibility for receiving
and voting proxies for all securities maintained in client portfolios.
Proxies are sent by the custodian or transfer agent directly to the client. And, although the Firm will not vote client
proxies, FFSI will assist the client with general questions regarding the proxies.
FFSI does not vote proxies with respect to investments held by a retirement plan client or its trust, and does not
advise a Plan sponsor or Plan participants how to vote such proxies. Responsibility for voting proxies of investments
held by the Plan or its trust remains with the Plan sponsor or, if applicable, the Plan participants.
Item 18: Financial Information
The Firm does not require the payment of fees in the amount of $1,200 or more six months or more in advance. No
financial condition of which the Firm is currently aware that would impair the Firm’s ability to meet its contractual
commitment to its Clients. The Firm has not been the subject of a bankruptcy petition within the past ten years.
5 This includes rebalancing client portfolios which is accomplished through buying and selling securities.
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