Overview
- Headquarters
- Cincinnati, OH
- Average Client Assets
- $3.4 million
- SEC CRD Number
- 130595
Fee Structure
Primary Fee Schedule (2026 03 FIRM BROCHURE - FORM ADV PART 2A & 2B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | and above | 0.50% |
Minimum Annual Fee: $6,500
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $40,000 | 0.80% |
| $10 million | $65,000 | 0.65% |
| $50 million | $265,000 | 0.53% |
| $100 million | $515,000 | 0.52% |
Clients
- HNW Share of Firm Assets
- 88.70%
- Total Client Accounts
- 835
- Discretionary Accounts
- 700
- Non-Discretionary Accounts
- 135
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
Primary Brochure: 2026 03 FIRM BROCHURE - FORM ADV PART 2A & 2B (2026-03-16)
View Document Text
7359 East Kemper Road Suite A Cincinnati, OH 45249
(513)469-8100 info@fwag.com
www.fwag.com
Firm Brochure
(Part 2A and 2B of Form ADV)
Part 2A: This brochure provides information about the qualifications and
business practices of Family Wealth Advisory Group, LLC®. If you have
any questions about the contents of this brochure, please contact us at
(513) 469-8100 or by email at: info@fwag.com. The information in this
brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Family Wealth Advisory Group, LLC® is
available on the SEC’s website at www.adviserinfo.sec.gov
March 09, 2026
Family Wealth Advisory Group, LLC®
Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually when
material changes occur following the previous release of the Firm Brochure.
The last update to this brochure was March 15, 2025.
Material Changes since the Last Update
There are no material changes since the last annual update on March 15,
2025.
Full Brochure Availability
The full brochure includes Part 2A which is part of this document, Part 2A
Appendix (wrap fee program brochure which does not apply to our firm) and
Part 2B Brochure Supplement which is attached at the end of this document.
If you would like to receive a complete copy of our Firm Brochure, please
contact us by telephone (513) 469-8100 or by email info@fwag.com.
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Family Wealth Advisory Group, LLC®
Table of Contents
Material Changes............................................................................................................ i
Annual Update ............................................................................................................ i
Material Changes since the Last Update .................................................................... i
Full Brochure Availability ............................................................................................. i
Advisory Business ........................................................................................................ 1
Firm Description ......................................................................................................... 1
Types of Advisory Services ........................................................................................ 1
Tailored Relationships ............................................................................................... 2
Types of Agreements ................................................................................................. 2
Wealth Management Agreement ............................................................................... 2
Investment Supervisory Agreement ........................................................................... 3
Financial Planning Agreement ................................................................................... 3
Tax Preparation Agreement ....................................................................................... 3
Hourly Planning Engagements .................................................................................. 3
Asset Management .................................................................................................... 4
Termination of Agreement ......................................................................................... 4
Fees and Compensation ............................................................................................... 4
Description ................................................................................................................. 4
Fee Billing .................................................................................................................. 4
Other Fees ................................................................................................................. 5
Expense Ratios .......................................................................................................... 5
Past Due Accounts and Termination of Agreement ................................................... 5
Performance-Based Fees ............................................................................................. 5
Sharing of Capital Gains ............................................................................................ 5
Types of Clients............................................................................................................. 5
Description ................................................................................................................. 5
Account Minimums ..................................................................................................... 6
Methods of Analysis, Investment Strategies and Risk of Loss ................................. 6
Methods of Analysis ................................................................................................... 6
Investment Strategies ................................................................................................ 6
Risk of Loss ............................................................................................................... 6
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Family Wealth Advisory Group, LLC®
Disciplinary Information ............................................................................................... 7
Legal and Disciplinary ................................................................................................ 7
Other Financial Industry Activities and Affiliations ................................................... 8
Financial Industry Activities ........................................................................................ 8
Affiliations .................................................................................................................. 8
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................... 8
Code of Ethics ........................................................................................................... 8
Participation or Interest in Client Transactions ........................................................... 8
Personal Trading ........................................................................................................ 8
Brokerage Practices ...................................................................................................... 9
Selecting Brokerage Firms ......................................................................................... 9
Best Execution ........................................................................................................... 9
Soft Dollars .............................................................................................................. 10
Order Aggregation ................................................................................................... 10
Review of Accounts .................................................................................................... 10
Periodic Reviews ..................................................................................................... 10
Review Triggers ....................................................................................................... 10
Regular Reports ....................................................................................................... 10
Client Referrals and Other Compensation ................................................................ 11
Incoming Referrals ................................................................................................... 11
Referrals Out ........................................................................................................... 11
Other Compensation ................................................................................................ 11
Custody ........................................................................................................................ 11
Account Statements ................................................................................................. 11
Performance Reports ............................................................................................... 11
Net Worth Statements .............................................................................................. 11
Accounts for Which FWAG is Deemed to Have Custody ………………….………….11
Investment Discretion ................................................................................................. 12
Discretionary Authority for Trading ........................................................................... 12
Limited Power of Attorney ........................................................................................ 12
Voting Client Securities .............................................................................................. 12
Proxy Votes ............................................................................................................. 12
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Family Wealth Advisory Group, LLC®
Financial Information .................................................................................................. 13
Financial Condition .................................................................................................. 13
Business Continuity Plan ........................................................................................... 13
General .................................................................................................................... 13
Disasters .................................................................................................................. 13
Alternate Offices ...................................................................................................... 13
Loss of Key Personnel ............................................................................................. 13
Information Security Program .................................................................................... 13
Information Security ................................................................................................. 13
Privacy Notice .......................................................................................................... 13
Brochure Supplement (Part 2B of Form ADV) .......................................................... 16
Education and Business Standards ........................................................................... 1
Professional Certifications ......................................................................................... 1
Owner: Robert J Grossheim, CFP®, CLU® ................................................................ 4
Employee: Benjamin A. Linser, CFP® .................................................................... .. 4
Employee: Benjamin R. Grossheim, CFP®.…….………………….…………………….5
TOC 3
Family Wealth Advisory Group, LLC®
Advisory Business
Firm Description
The Family Wealth Advisory Group, LLC®, (hereinafter FWAG) was formed in
March 2002 and is 100% owned by Robert J Grossheim.
FWAG provides personalized wealth management, financial planning, and
investment management services, where appropriate, to individuals, high net
worth individuals, trusts, and estates. Advice is provided through consultation
with the client and may include determination of financial objectives, cash flow
management, tax planning, insurance review, investment management,
education funding, retirement planning, and estate planning.
FWAG is strictly a fee-only financial planning and investment management
firm. The firm does not sell annuities, insurance, stocks, bonds, mutual funds,
limited partnerships, or other commissioned products. The firm is not affiliated
with entities that sell financial products or securities. No commissions in any
form are accepted by the firm. No finder’s fees are accepted.
Investment advice is provided, with or without the client making the final
decision on investment selection depending on the extent to which discretion
has been authorized. FWAG does not act as a custodian of client assets. The
client always maintains asset control. FWAG places trades for clients under a
limited power of attorney.
An evaluation of each client's initial situation is provided to the client, often in
the form of a financial plan or simply a net worth statement. Periodic reviews
are also communicated to provide reminders of the specific courses of action
that need to be taken. More frequent reviews occur but are not necessarily
communicated to the client unless immediate changes are recommended.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are
engaged directly by the client on an as-needed basis. Conflicts of interest will
be disclosed to the client in the unlikely event they should occur.
The initial meeting, which may be by telephone, is free of charge and is
considered an exploratory interview to determine the extent to which financial
planning and investment management may be beneficial to the client.
Types of Advisory Services
FWAG provides wealth management services, financial planning only
services and investment supervisory services. On more than an occasional
basis, FWAG provides advice to clients on matters not involving securities,
such as financial planning matters and taxation issues.
As of 12/31/25, the total of FWAG’s regulatory assets under management
was $396,234,569. The firm had additional assets under advisement of
$113,889,474 for overall assets being advised upon of $510,124,044. Of the
regulatory assets managed, $293,423,917 was on a discretionary basis and
$102,810,652 was on a non-discretionary basis.
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Family Wealth Advisory Group, LLC®
Tailored Relationships
The goals and objectives for each client are documented in our client files.
Clients may impose restrictions on investing in certain securities or types of
securities.
Agreements may not be assigned without the client’s consent.
Types of Agreements
The following agreements define the typical client relationships.
Wealth Management Agreement
Most clients choose to have FWAG manage their assets to obtain ongoing in-
depth advice and life planning. All key aspects of the client’s financial affairs
are reviewed. Realistic and measurable goals are set and objectives to reach
those goals are defined. As goals and objectives change over time,
suggestions are made and implemented on an ongoing basis.
The scope of work and fee for a Wealth Management Agreement (WMA) is
communicated to the client prior to the start of the relationship. A WMA may
include cash flow planning; insurance planning; investment planning and
management (including performance reporting); education planning;
retirement planning; estate planning; and tax planning (preparation may be
offered based on complexity of the return), as well as the implementation of
recommendations within each area.
The annual WMA fee is based on a percentage of the investable assets
according to the following schedule:
1.00% on the first $1,000,000
0.75% on the next $4,000,000
0.50% over $5,000,000
The minimum annual fee is $6,500 and is not negotiable. Current client
relationships may exist where the fees are higher or lower than the fee
schedule above. This is a progressive scale. For example, a client with
$1,750,000 would pay $15,625 per year ($1,000,000 * 1.00%) + ($750,000 *
.75%).
Although the Wealth Management Agreement is an ongoing agreement and
constant adjustments are required, the length of service to the client is at the
client and/or firm’s discretion. The client or the FWAG Adviser of record may
terminate an Agreement by written notice to the other party. At termination,
fees will be billed on a pro rata basis for the portion of the quarter completed.
The portfolio value at the completion of the prior full billing quarter is used as
the basis for the fee computation, adjusted for the number of days during the
billing quarter prior to the agreed upon termination date.
As of 03/01/2024, FWAG introduced a growing investor advisory service for
selected individuals under the age of thirty (30) whose circumstances are
such that full ongoing Wealth Management Services are not yet required but
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anticipated in the future. The cost of the growing investor advisory service is a
flat monthly fee of $125.00.
Investment Supervisory Agreement
An Investment Supervisory Agreement may be executed when only
investment planning and management services are provided. Under this
agreement, financial planning topics and tax preparation are not provided as
part of the relationship. The Investment Supervisory Agreement is enacted via
a modification of the Wealth Management Agreement and has no minimum
annual fee. The annual fee for an Investment Supervisory Agreement is
1.00% of the assets under supervision and is not negotiable.
Financial Planning Agreement
A financial plan is designed to help the client with all aspects of financial
planning but does not include ongoing investment management or tax
preparation after the financial plan is completed.
The financial plan may include, but is not limited to: a net worth statement; a
cash flow statement; a review of investment accounts, including reviewing
asset allocation and providing repositioning recommendations; strategic tax
planning; a review of retirement accounts and plans including
recommendations; a review of insurance policies and recommendations for
changes, if necessary; one or more retirement scenarios; estate planning
review and recommendations; and education planning with funding
recommendations.
Detailed investment advice and specific recommendations are not provided
as part of a financial plan. Implementation of the recommendations is at the
discretion of the client.
The fee for a financial plan is predicated upon the facts known at the start of
the engagement. Since financial planning is a discovery process, situations
occur wherein the client is unaware of certain financial exposures or
predicaments.
If the client’s situation is substantially different than disclosed at the initial
meeting, a revised fee will be provided for mutual agreement. The client must
approve the change of scope in advance of the additional work being
performed when a fee increase is necessary.
After delivery of a financial plan, future face-to-face meetings may be
scheduled as necessary for up to 6 months.
Tax Preparation Agreement
Tax preparation work is not a stand-alone service but may be included in the
Wealth Management Agreement scope of work, as indicated above.
Hourly Planning Engagements
FWAG no longer provides hourly planning services for clients who need
advice on a limited scope of work as of 12/31/13.
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Family Wealth Advisory Group, LLC®
Asset Management
Assets are invested primarily in no-load or load-waived mutual funds and
exchange-traded funds, usually through discount brokers or fund companies.
Fund companies charge each fund shareholder an investment management
fee that is disclosed in the fund prospectus. Discount brokerages may charge
a transaction fee for the purchase of some funds.
Stocks and bonds may be purchased or sold through a brokerage account
when appropriate. The brokerage firm charges a fee for stock and bond
trades. FWAG does not receive compensation, in any form, from fund
companies or the brokerage companies.
Investments may also include equities (stocks), corporate debt securities,
commercial paper, certificates of deposit, municipal securities, investment
company securities (no load variable life insurance, no load variable
annuities, and mutual funds shares), and U.S. government securities, options
contracts, and interests in partnerships.
Initial public offerings (IPOs) are not available through FWAG.
Termination of Agreement
A Client may terminate any of the agreements at any time by notifying FWAG
in writing and paying the rate for the time spent on the investment advisory
engagement prior to notification of termination. If the client made an advance
payment, FWAG will refund any unearned portion of the advance payment.
FWAG may terminate any of the agreements at any time by notifying the
client in writing. If the client made an advance payment, FWAG will refund
any unearned portion of the advance payment.
Fees and Compensation
Description
FWAG bases its fees on a percentage of assets under management or fixed
minimum fees.
Financial plans are priced according to the degree of complexity associated
with the client’s situation.
Fee Billing
Investment management fees are billed quarterly, in advance, meaning that
client fees are due at the beginning of the three-month billing cycle based on
the prior calendar quarter-end account value or beginning investment value.
Payment in full is expected upon invoice presentation. Fees are typically
deducted from a designated client account to facilitate billing, but in certain
circumstances, direct invoicing may be offered by FWAG.
Fees for financial plans are billed 50% in advance, with the balance due upon
delivery of the financial plan for plans that exceed $2,400.
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Family Wealth Advisory Group, LLC®
Other Fees
Custodians may charge transaction fees on purchases or sales of certain
stocks, mutual funds, and exchange-traded funds. These transaction charges
are generally small and incidental to the purchase or sale of a security. The
selection of the security is more important than the nominal fee that the
custodian charges to buy or sell the security.
The firm’s compensation is solely from fees paid directly by clients. The firm
does not receive commission based on the client’s purchase of any financial
product, including insurance. No commissions in any form are accepted.
Expense Ratios
Mutual funds charge a management fee for their services as investment
managers. The management fee is called an expense ratio. For example, an
expense ratio of 0.50 means that the mutual fund company charges 0.50% for
their services. These fees are in addition to the fees paid by you to FWAG.
FWAG does not receive any portion of these services fees as compensation.
Performance figures quoted by mutual fund companies in various publications
are after their fees have been deducted.
Past Due Accounts and Termination of Agreement
FWAG reserves the right to stop working on any account that is more than 90
days overdue. In addition, FWAG reserves the right to terminate any financial
planning engagement where a client has willfully concealed or has refused to
provide pertinent information about financial situations when necessary and
appropriate, in FWAG’s judgment, to providing proper financial advice. Any
unused portion of fees collected in advance will be refunded within 30 days.
Performance-Based Fees
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of
managed securities.
FWAG does not use a performance-based fee structure because of the
potential conflict of interest. Performance-based compensation may create an
incentive for the adviser to recommend an investment that may carry a higher
degree of risk to the client.
Types of Clients
Description
FWAG generally provides investment advice to individuals, high net worth
individuals, trusts, and estates.
Client relationships vary in size of account, scope, and length of service.
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Family Wealth Advisory Group, LLC®
Account Minimums
FWAG does not impose investment minimums on its clients. However,
Advisors of FWAG do have the discretion to determine whether potential
clients who are at or below the minimum fee scales should become clients of
the firm based on the payment of those minimum fees.
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include charting, fundamental analysis,
technical analysis, and cyclical analysis.
The main sources of information include web-based information, financial
newspapers and magazines, research materials prepared by others,
corporate rating services, timing services, annual reports, prospectuses,
filings with the Securities and Exchange Commission, company press
releases and Morningstar Advisor Workstation.
Investment Strategies
The primary investment strategy used on client accounts is strategic asset
allocation utilizing a core and satellite approach. This means that we use
passively managed index and exchange-traded funds as the core
investments and then add actively managed funds where there are greater
opportunities to make a difference. Portfolios are globally diversified to control
the risk associated with traditional markets.
The investment strategy for a specific client is based upon the objectives
stated by the client during consultations. The client may change these
objectives at any time.
Other strategies may include long-term purchases, short-term purchases,
trading, and option writing (including covered options, uncovered options, or
collar strategies).
Risk of Loss
All investment programs have certain risks that are borne by the investor. Our
investment approach constantly keeps the risk of loss in mind. Investors face
the following investment risks:
Interest-rate Risk: Fluctuations in interest rates may cause investment
prices to fluctuate. For example, when interest rates rise, yields on
existing bonds become less attractive, causing their market value to
decline.
Market Risk: The price of a security, bond, or mutual fund may drop in
reaction to tangible and intangible events and conditions. This type of
risk is caused by external factors independent of a security’s particular
underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
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Inflation Risk: When any type of inflation is present, a dollar today will
not buy as much as a dollar next year, because purchasing power is
eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the
value of the dollar against the currency of the investments originating
country. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from
investments may have to be reinvested at a potentially lower rate of
return (i.e., interest rate). This primarily relates to fixed income
securities.
Business Risk: These risks are associated with a particular industry or
a particular company within an industry. For example, oil-drilling
companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of
profitability than an electric company, which generates its income from
a steady stream of customers who buy electricity no matter what the
economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment
into cash. Generally, assets are more liquid if many traders are
interested in a standardized product. For example, Treasury Bills are
highly liquid, while real estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations
increases the risk of profitability, because the company must meet the
terms of its obligations in good times and bad. During periods of
financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
Strategy Risk: Since we primarily use open-ended mutual funds and
exchange traded funds, there are risks associated with these types of
investments. Both types of investments have internal operating and
trading costs that may change over time and are beyond our control to
manage. Open ended mutual funds also have a risk associated with
changes in either investment style or underlying manager. Certain
types of exchange traded funds (or notes) have a unique risk
associated with them based on the underlying liquidity of the
sponsoring financial firm.
Disciplinary Information
Legal and Disciplinary
The firm and its employees have not been involved in legal or disciplinary
events related to past or present investment clients.
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Other Financial Industry Activities and Affiliations
Financial Industry Activities
FWAG has no other industry activities. The Advisors of FWAG may maintain
various industry affiliations. Please see their individual biographies at the end
of this document for further clarification.
Affiliations
FWAG has no arrangements that are material to its advisory or its clients with
a related person who is a broker-dealer, investment company, other
investment advisor, financial planning firm, commodity pool operator,
commodity trading adviser or futures commission merchant, banking or thrift
institution, accounting firm, law firm, insurance company or agency, pension
consultant, real estate broker or dealer, or an entity that creates or packages
limited partnerships.
Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
FWAG has adopted a Code of Ethics for the purpose of instructing its
personnel in their ethical obligations and to provide rules for their personal
securities transactions. FWAG and its personnel owe a duty of loyalty,
fairness and good faith towards their clients, and the obligation to adhere not
only to the specific provisions of the Code but to the general principles that
guide the Code. FWAG will provide a copy of the Code of Ethics to any client
or prospective client upon request.
Participation or Interest in Client Transactions
FWAG and its employees may buy or sell securities that are also held by
clients. Employees may not trade their own securities ahead of client trades.
Employees comply with the provisions of the FWAG Compliance Manual.
Personal Trading
The Chief Compliance Officer of FWAG is Robert J Grossheim. He reviews all
employee and independent contractor trades each quarter. His trades are
reviewed by Paula Serger. The personal trading reviews ensure that the
personal trading of employees does not affect the markets, and that clients of
the firm receive preferential treatment. Since most employee trades are small
mutual fund trades or exchange-traded fund trades, the trades do not affect
the securities markets.
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Family Wealth Advisory Group, LLC®
Brokerage Practices
Selecting Brokerage Firms
As FWAG does not have the discretionary authority to determine the broker
dealer to be used or the commission rates to be paid, clients must direct
FWAG as to the broker dealer to be used. In directing the use of a particular
broker or dealer, FWAG will not have authority to negotiate commissions
among various brokers to obtain volume discounts, and best execution may
not be achieved. In addition, a disparity in commission charges may exist
between the commissions charged to other clients by those custodians.
FWAG participates in Fidelity’s Clearing & Custody Solutions platform (FCCS)
(formerly known as Institutional Wealth Services Group of services (FIWS)).
Clients in need of brokerage and custodial services will have Fidelity
Investments recommended to them. By utilizing (FCCS), FWAG receives
benefits that it would not receive if it did not offer investment advice which are
described later in this document.
FWAG will reserve the right to decline acceptance of any client account that
directs the use of a broker dealer, if FWAG believes that the broker dealer
would adversely affect FWAG’s fiduciary duty to the client and/or ability to
effectively service the client portfolio.
Fidelity Investments may affect Client’s over-the-counter securities
transactions on an agency basis. In filling these orders, the client’s broker
may have transacted with a market-making broker dealer (market maker) on
the other side of the trade. A market maker may mark-up/down the price of a
security for which it makes a market, which is a cost that will be incurred by
the client in addition to the agency commission assessed by the broker.
Best Execution
FWAG periodically reviews the execution of trades at each custodian their
clients use. FWAG relies on the FCCS’s ongoing due diligence relative to
other large, available broker/dealers to determine that their trading platform
and costs are in line with those others. In limited circumstances, and at our
discretion, some clients may instruct our firm to use one or more brokers for
the transactions in their accounts. If the client chooses to direct our firm to
use a particular broker, they should understand that this might prevent our
firm from utilizing the lowest available brokerage commissions on their behalf.
This practice may also prevent our firm from obtaining favorable net price and
execution. Thus, when directing brokerage business, the client should
consider whether the commission expenses, execution, clearance, and
settlement capabilities that they will obtain are adequately favorable in
comparison to those that we could otherwise obtain for you.
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Family Wealth Advisory Group, LLC®
Soft Dollars
FWAG utilizes the services of Fidelity’s Clearing & Custody Solutions
platform. While there is no direct link between the investment advice given to
clients and FWAG’s participation in the Fidelity program, economic benefits
are received by FWAG which would not be received if FWAG did not give
investment advice to clients. These benefits include: A service group and an
account services manager dedicated to FWAG’s accounts, ability to block
client trades which we do not utilize, electronic download of trades, balances
and positions, access to an electronic interface with Fidelity’s software,
duplicate and batched client statements, confirmations and year-end
summaries, and the ability to have advisory fees directly debited from client
accounts (in accordance with federal and state requirements). At times,
FCCS, other Fidelity departments or other custodians may host educational
events where travel and/or housing are provided for advisors and staff of
FWAG. In these cases, FWAG has chosen to accept these offers rather than
adjusting the overall pricing of its services to clients. Finally, FWAG will host
client and/or prospect events from time-to-time where a custodian may agree
to financially support that event. In those circumstances, FWAG will notify all
clients and attendees of this support to fully disclose all activities related to
FWAG.
Order Aggregation
Most trades are mutual funds or exchange-traded funds where trade
aggregation does not garner any client benefit.
Review of Accounts
Periodic Reviews
Account reviews are performed on a periodic basis by Robert J. Grossheim,
Owner and Financial Advisor, Benjamin A. Linser, Financial Advisor and
Benjamin R. Grossheim, Financial Advisor. Account reviews are performed
more frequently when market conditions dictate.
Due to the project-based nature of financial planning only clients, FWAG will
not provide ongoing reviews of these client accounts or investment positions.
Review Triggers
Other conditions that may trigger a review are changes in the tax laws, new
investment information, and changes in a client's own situation.
Regular Reports
Wealth Management Clients: In addition to monthly statements and
confirmations of transactions that Wealth Management Services clients
receive from their broker dealer, FWAG will provide a report summarizing
account performance, balances, and holdings on at least an annual basis
unless otherwise contracted for at the inception of the relationship.
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Financial Planning Clients: Due to the project-based nature of this service,
FWAG will not provide the above-mentioned additional reports to these
clients.
Client Referrals and Other Compensation
Incoming Referrals
FWAG has been fortunate to receive many client referrals over the years. The
referrals came from current clients, attorneys, accountants, employees,
personal friends of employees and other similar sources. The firm does not
compensate referring parties for these referrals.
Referrals Out
FWAG does not accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them.
Other Compensation
FWAG does not have any advisors receiving compensation for activities not
associated with FWAG.
Custody
Account Statements
All assets are held by qualified custodians which means the custodians
provide account statements directly to clients at their address of record or in
email format at least quarterly.
Performance Reports
Clients are urged to compare the account statements received directly from
their custodians to the performance report statements provided by FWAG.
Net Worth Statements
Clients are frequently provided with net worth statements and net worth
graphs that are generated from our various client service systems. Net worth
statements contain approximations of bank account balances provided by the
client, as well as the value of land and hard-to-price real estate. The net worth
statements are used for long-term financial planning where the exact values
of assets are not material to the financial planning tasks.
Accounts for Which FWAG is Deemed to Have Custody
For a limited number of clients FWAG executes advisory services for assets
maintained at the following types of service providers/qualified custodians:
mutual fund companies; 529 college savings plans; banks; 401k, pension and
other employee benefit plan administrators/custodians; broker-dealers other
than FCCS; insurance companies or affiliates of insurance companies; and
transfer agents. Due to the nature of these custodians/providers who hold
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Family Wealth Advisory Group, LLC®
these assets, clients provide FWAG information necessary for FWAG to gain
access to the client’s account for the execution of advisory services. The
access provided by clients for these limited accounts may be considered to
provide FWAG with “custody” of these assets, as defined by applicable
regulations. In addition, related persons of FWAG serve in a trustee capacity
for a limited number of clients. In such situations FWAG is also considered to
have “custody” of these assets, as defined by applicable regulations. FWAG
ensures that it abides by any required regulatory requirements applicable to
this limited number of clients, client accounts and assets.
Investment Discretion
Discretionary Authority for Trading
FWAG accepts discretionary authority to manage securities accounts on
behalf of clients. FWAG has the authority to determine, without obtaining
specific client consent, the securities to be bought or sold, and the amount of
the securities to be bought or sold. However, FWAG consults with the client
prior to each trade to obtain concurrence if a blanket trading authorization
(discretion) has not been given by the client via the Wealth Management
Agreement.
The client approves the custodian to be used and the commission rates paid
to the custodian. FWAG does not receive any portion of the transaction fees
or commissions paid by the client to the custodian on certain trades.
Discretionary trading authority facilitates placing trades in your accounts on
your behalf so that we may promptly implement the investment policy that the
client and advisor have agreed upon.
Limited Power of Attorney
A limited power of attorney is a trading authorization for this purpose. You
sign a limited power of attorney so that we may execute the trades that you
have approved.
Voting Client Securities
Proxy Votes
FWAG does not vote proxies on securities. Clients are expected to vote on
their own proxies.
When assistance on voting proxies is requested, FWAG will provide
recommendations to the Client. If a conflict of interest exists, it will be
disclosed to the Client.
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Family Wealth Advisory Group, LLC®
Financial Information
Financial Condition
FWAG does not have any financial impairment that will preclude the firm from
meeting contractual commitments to clients.
A balance sheet is not required to be provided because FWAG does not
serve as a custodian for client funds or securities and does not require
prepayment of fees of more than $1,200 per client, and six months or more in
advance.
Business Continuity Plan
General
FWAG has a Business Continuity Plan in place that provides detailed steps to
mitigate and recover from the loss of office space, communications, services,
or key people.
Disasters
The Business Continuity Plan covers natural disasters such as snowstorms,
hurricanes, tornados, and flooding. The Plan covers disasters such as loss of
electrical power, loss of water pressure, fire, bomb threat, nuclear emergency,
chemical event, biological event, Internet outage, railway accident and aircraft
accident. Electronic files are backed up daily and archived offsite.
Alternate Offices
Alternate offices are identified to support ongoing operations in the event the
primary office is unavailable. It is our intention to contact all clients within five
days of a disaster that dictates moving our office to an alternate location.
Loss of Key Personnel
FWAG has not signed a Business Continuation Agreement with another
financial advisory firm to support FWAG in the event of Rob Grossheim’s
serious disability or death, but an outline of steps to be taken and insurance
policies are in place to assist these steps and are on file on-site and off-site.
Information Security Program
Information Security
FWAG maintains an information security program to reduce the risk that your
personal and confidential information may be breached.
Privacy Notice
FWAG is committed to maintaining the confidentiality, integrity and security of
the personal information that is entrusted to us.
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Family Wealth Advisory Group, LLC®
The categories of nonpublic information that we collect from you may include
information about your personal finances, information about your health to the
extent that it is needed for the financial planning process, information about
transactions between you and third parties, and information from consumer
reporting agencies, e.g., credit reports. We use this information to help you
meet your personal financial goals.
With your permission, we disclose limited information to attorneys,
accountants, and mortgage lenders with whom you have established a
relationship. You may opt out from our sharing information with these
nonaffiliated third parties by notifying us at any time by phone to (513) 469-
8100, mail, fax, email to rgrossheim@fwag.com, or in person. With your
permission, we share a limited amount of information about you with your
selected custodian(s) to execute securities transactions on your behalf.
We maintain a secure office to ensure that your information is not placed at
unreasonable risk. We employ a firewall barrier and authentication
procedures in our computer environment.
We do not provide your personal information to mailing list vendors or
solicitors. We require strict confidentiality in our agreements with unaffiliated
third parties that require access to your personal information, including
financial service companies, consultants, and auditors. Federal and state
securities regulators may review our Company records and your personal
records as permitted by law.
Personally identifiable information about you will be maintained while you are
a client, and for the required period thereafter that records are required to be
maintained by federal and state securities laws. After that time, information
may be destroyed.
We will notify you in advance if our privacy policy is expected to change. We
are required by law to deliver this Privacy Notice to you annually, in writing.
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Family Wealth Advisory Group, LLC®
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Family Wealth Advisory Group, LLC®
7359 East Kemper Road Suite A Cincinnati, OH 45249
(513)469-8100 info@fwag.com
www.fwag.com
Brochure Supplement
(Part 2B of Form ADV)
Part 2B: This brochure supplement provides information about Robert J
Grossheim, Benjamin A Linser and Benjamin R Grossheim, which
supplements the FWAG brochure. You should have received a copy of
that brochure. Please contact Rob Grossheim if you did not receive
FWAG’s brochure or if you have any questions about the contents of this
supplement.
Additional information about Rob Grossheim, Ben Linser, and Ben
Grossheim is available on the SEC’s website at www.adviserinfo.sec.gov.
March 09, 2026
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Family Wealth Advisory Group, LLC®
Brochure Supplement (Part 2B of Form ADV)
Education and Business Standards
FWAG requires certain educational standards and business experience of
those involved in the preparation of financial plans and the giving of financial
advice. A college degree and business experience in the financial planning
profession will be minimum standards that must be maintained to provide
financial advice.
Professional Certifications
Owners, Employees, and Independent Contractors have earned certifications
and credentials that are required to be explained in further detail.
A. The CERTIFIED FINANCIAL PLANNER®, CFP®, and federally registered
CFP® (with flame design) marks (collectively, the “CFP® marks”) are
professional certification marks granted in the United States by Certified
Financial Planner® Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or
regulation requires financial planners to hold CFP® certification. It is
recognized in the United States and several other countries for its (1) high
standard of professional education; (2) stringent code of conduct and
standards of practice; and (3) ethical requirements that govern professional
engagements with clients. Currently, more than 62,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily
fulfill the following requirements:
Education – Complete an advanced college-level course of study
addressing the financial planning subject areas that CFP® Board’s studies
have determined as necessary for the competent and professional
delivery of financial planning services and attain a bachelor’s degree from
a regionally accredited United States college or university (or its
equivalent from a foreign university). CFP® Board’s financial planning
subject areas include professional conduct and regulation, general
principles of financial planning, risk management and insurance planning,
investment planning, tax planning, retirement savings and income
planning, estate planning, psychology of financial planning and financial
plan development.
Examination – Pass the comprehensive CFP® Certification Examination.
The examination includes case studies and client scenarios designed to
test one’s ability to correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world circumstances.
Experience – Complete at least three years of full-time financial planning-
related experience (or the equivalent, measured as 2,000 hours per year);
and
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Family Wealth Advisory Group, LLC®
Ethics – Agree to be bound by CFP® Board’s Standards of Professional
Conduct, a set of documents outlining the ethical and practice standards
for CFP® professionals.
Individuals who become certified must complete the following ongoing
education and ethics requirements to maintain the right to continue to use the
CFP® marks:
Continuing Education – Complete 30 hours of continuing education hours
every two years, including two hours on the Code of Ethics and other parts
of the Standards of Professional Conduct, to maintain competence and
keep up with developments in the financial planning field; and
Ethics – Renew an agreement to be bound by the Standards of
Professional Conduct. The Standards prominently require that CFP®
professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and
requirements may be subject to the CFP® Board’s enforcement process,
which could result in suspension or permanent revocation of their CFP®
certification.
B. The CLU® and ChFC® marks are the property of The American College
and may only be used by individuals who have successfully completed the
initial and ongoing certification requirements for these designations. The
Chartered Life Underwriter® (CLU®) is the world’s most respected
designation of insurance expertise, providing in-depth knowledge on the
insurance needs of individuals, business owners and professionals. The
Chartered Financial Consultant® (ChFC®) program prepares an advisor to
meet the advanced financial planning needs of individuals, professionals, and
small business owners.
To attain the right to use these marks, an individual must satisfactorily fulfill
the following requirements:
The CLU® requires a student to take courses in Fundamentals of
Insurance Planning, Individual Life Insurance, Life Insurance Law,
Fundamentals of Estate Planning and Planning for Business Owners
and Professionals. They also must choose three courses from the
following: Financial Planning: Process and Environment, Individual
Health Insurance, Income Taxation, Group Benefits, Planning for
Retirement Needs, Investments and Estate Planning Applications.
The ChFC® requires a student to take courses in Financial Planning:
Process and Environment, Fundamentals of Insurance Planning,
Income Taxation, Planning for Retirement Needs, Investments,
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Family Wealth Advisory Group, LLC®
Fundamentals of Estate Planning and Financial Planning
Applications. They must also choose two courses from the following:
The Financial System in the Economy, Estate Planning Applications,
Executive Compensation and Financial Decisions for Retirement.
Individuals who become certified must complete the following ongoing
education and ethics requirements to maintain the right to continue to use the
CLU® and ChFC® marks:
Continuing Education – Complete 30 hours of continuing education
every two years to maintain competence and keep up with
developments in the specific field.
C. FINRA/NASD Examinations: Since the advisors associated with FWAG
used to be Investment Advisor Representatives and Registered
Representatives of either Lincoln Financial Advisors, American Express
Financial Advisors, or Fidelity Brokerage Services, they each were registered
through FINRA (the Financial Industry Regulatory Authority). As part of the
registration process, securities professionals must pass examinations
administered by FINRA to demonstrate competence in the areas in which
they will work. These mandatory qualification examinations cover a broad
range of subjects on the markets, as well as the securities industry and its
regulatory structure, ensuring a minimum level of understanding and
expertise. The areas in which candidates are tested include federal securities
laws; Securities and Exchange Commission (SEC) and FINRA rules and
regulations; securities products; the operation and interrelation of financial
markets; economic theory and kinds of risk; corporate financing, accounting,
and balance sheet analyses; portfolio theory and analysis; fair sales
practices, including solicitation and presentation; types of customer accounts;
and tax treatment of various investments.
Prospective principals of securities firms must pass additional examinations
that test their knowledge of supervisory rules in the areas of investment
banking, trading and market making, retail sales activities, and financial
responsibility rules. Financial and operational principles must further
demonstrate a thorough knowledge of the requirements regarding
recordkeeping, net capital, customer reserves, financial reporting, and credit.
The Series 65 and Series 66, Uniform Investment Advisor State Law Exam
and Uniform Combined State Law Exam are the only active registrations
required for advisors working on a fee only fiduciary basis.
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Family Wealth Advisory Group, LLC®
Owner: Robert J Grossheim, CFP®, CLU®
Educational Background:
Born: December 5, 1967
B.S. in Business Administration from Miami University, 1990
M.B.A. in Finance from Xavier University, 1996
Certified Financial Planner®, 1994
Chartered Life Underwriter®, 2006
FINRA Series 7 (General Securities Registered Representative), 1990 – inactive
FINRA Series 63 (Uniform Securities Agent State Law Exam), 1991 – inactive
FINRA Series 65 (Uniform Investment Advisor State Law Exam), 1994
FINRA Series 24 (General Securities Principal), 1999 - inactive
Business Experience:
04/04 – Present: Family Wealth Advisory Group, LLC® – Owner & Lead Advisor
08/90 – 04/04: Lincoln Financial Advisors – Registered Representative and
Investment Advisor Representative
02/99 – 06/02: Lincoln Financial Advisors – Regional Director of Financial
Planning for the Greater Cincinnati Regional Planning Office
Disciplinary Information: None
Other Business or Volunteer Activities:
Member: Financial Planning Association – former Chapter President
Member: National Association of Professional Financial Advisors
Additional Compensation: None
Supervision:
Rob is the Owner and Chief Compliance Officer. All Supervision is his responsibility.
Paula Serger reviews his activities through office interactions as well as reviewing
activities through our client relationship management system. Paula Serger’s contact
information: (513) 469-8100 x13 or pserger@fwag.com
Employee: Benjamin A. Linser, CFP®
Educational Background:
Born: August 10, 1975
B.A. in Education, Music Education from Miami University, 1999
Certified Financial Planner®, 2006
U.S. Marine Corp, Lance Corporal, 1993-1995
FINRA Series 7 (General Securities Registered Representative), 2000 - inactive
FINRA Series 63 (Uniform Securities Agent State Law Exam), 2000 - inactive
FINRA Series 66 (Uniform Combined State Law Exam), 2000
FINRA Series 9/10 (General Securities Sales Supervisor Exam), 2006 - inactive
Business Experience:
10/17 – Present: Family Wealth Advisory Group, LLC® – Lead Advisor
06/04 – 07/17: Fidelity Investments – Financial Consultant
04/03 – 06/04: Saxon Financial Consulting – Financial Advisor
09/00 – 04/03: Fidelity Investments – Financial Consultant
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Family Wealth Advisory Group, LLC®
01/00 – 09/00: American Express Financial Advisors – Financial Advisor
Disciplinary Information: None
Other Business or Volunteer Activities:
Board Member: Montgomery Parks & Recreation Commission
Board Member: Summermusik
Additional Compensation: None
Supervision:
Ben is supervised by Rob Grossheim. He reviews Ben’s work through frequent office
interactions as well as remote interactions. He also reviews Ben’s activities through
our client relationship management system. Rob Grossheim’s contact information:
(513) 469-8100 x15 or rgrossheim@fwag.com.
Employee: Benjamin R. Grossheim, CFP®
Educational Background:
Born: July 24, 1999
B.S. in Marketing from Miami University, 2021
Certified Financial Planner®, 2024
FINRA Series 7 (General Securities Registered Representative), 2021
FINRA Series 66 (Uniform Combined State Law Exam), 2021
Business Experience:
09/2022 – Present: Family Wealth Advisory Group, LLC® – Financial Advisor
06/2021 – 08/2022: Fidelity Investments – Workplace Planning Consultant
Disciplinary Information: None
Other Business or Volunteer Activities:
Member: Financial Planning Association
Member: National Association of Professional Financial Advisors
Additional Compensation: None
Supervision:
Ben is supervised by Rob Grossheim. He reviews Ben’s work through frequent office
interactions as well as remote interactions. He also reviews Ben’s activities through
our client relationship management system. Rob Grossheim’s contact information:
(513) 469-8100 x15 or rgrossheim@fwag.com.
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Family Wealth Advisory Group, LLC®