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Item 1 – Cover Page
Ferguson Shapiro LLC
IARD# 297555
120 N Candler St, #2
Decatur GA 30030
(404) 567-6771
https://www.fergusonshapiro.com
August 28, 2025
This brochure provides information about the qualifications and business practices of Ferguson
Shapiro LLC (“Ferguson Shapiro”). If you have any questions about the contents of this
brochure, please contact us at 404-567-6771. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Ferguson Shapiro also is available on the SEC’s website at
www.adviserinfo.sec.gov. Registration does not imply a certain level of skill or training.
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Item 2 - Material Changes
The Firm has had the following change since our last annual update dated March 2024.
1. We have changed our hourly rate for financial planning from $150 to $300.
2. We have clarified the calculations regarding how client accounts are billed. See Item 5 for
additional information.
3. Item 14 has been updated to address indirect compensation received from First Trust
Portfolios L.P. (“First Trust”), a registered broker/dealer (member FINRA/SIPC) for
including their ETFs and other products in Ferguson Shapiro model portfolios.
Additional information about Ferguson Shapiro is also available via the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s website provides information about any persons affiliated
with Ferguson Shapiro who are registered, or are required to be registered, as investment adviser
representatives of Ferguson Shapiro.
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Item 3 - Table of Contents
Item 1 – Cover Page ......................................................................................................................... i
Item 2 - Material Changes ............................................................................................................... ii
Item 3 - Table of Contents ............................................................................................................. iii
Item 4 – Advisory Business ............................................................................................................. 1
Item 5 – Fees and Compensation ................................................................................................... 4
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................... 8
Item 7 – Types of Clients ................................................................................................................. 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss.......................................... 9
Item 9 – Disciplinary Information ................................................................................................. 11
Item 10 – Other Financial Industry Activities and Affiliations ...................................................... 12
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 12
Item 12 – Brokerage Practices ...................................................................................................... 13
Item 13 – Review of Accounts ...................................................................................................... 15
Item 14 – Client Referrals and Other Compensation ................................................................... 16
Item 15 – Custody ......................................................................................................................... 16
Item 16 – Investment Discretion .................................................................................................. 17
Item 17 – Voting Client Securities ................................................................................................. 17
Item 18 – Financial Information .................................................................................................... 17
Privacy Policy ................................................................................................................................ 17
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Item 4 – Advisory Business
Ferguson Shapiro LLC (“Ferguson Shapiro”) was established in 2018 and applied for registration
as an Investment Adviser in 2018. Kevin Ferguson is the principal owner of Ferguson Shapiro.
Ferguson Shapiro may manage assets on a discretionary or non-discretionary basis.
In addition to the programs described in this Brochure, Ferguson Shapiro also offers a wrap fee
program, which is disclosed in separate Wrap Fee Brochure. In a wrap fee program, clients are
charged an all-inclusive wrap fee on Program Assets that covers advisory, execution, custodial
and reporting services on Eligible Assets. A portion of these fees will be paid to Ferguson Shapiro
for advisory services. In a non-wrap fee program, Ferguson Shapiro’s fees are exclusive of
brokerage commissions, transaction fees, and other related costs and expenses which shall be
incurred by the client.
Our approach starts with a review of our client’s financial story, which includes a review of their
financial assets, liabilities and cash flows. Based on that review, we’ll work with our clients to
create a blueprint for the future, considering savings goals, any required rate of return and
possible future variations in cash flow. After reviewing the foundational elements, we will move
to portfolio constructions, considering all existing assets considering net capitalization, credit
risk, and the optimal combination of assets.
Ferguson Shapiro provides advisory services, giving continuous advice based on the client’s
individual needs. Through personal discussions in which goals and objectives based upon the
client’s personal objectives are established, the firm will develop a personal investment policy
based upon an investment objective questionnaire and manage the portfolio according to the
criteria.
Each client has the ability to impose reasonable restrictions on the management of his/her
account, including the designation of particular securities or types of securities that should not
be purchased for the account, or that should be sold if held in the account. If a client’s instructions
are unreasonable or an Investment Advisor Representative believes that the instructions are
inappropriate for the client, Ferguson Shapiro will notify the client that, unless the instructions
are modified, it will cancel the instructions in the client’s account. A client will not be able to
provide instructions that prohibit or restrict the Investment Adviser of an open-end or closed-
end mutual fund or ETF with respect to the purchase or sale of specific securities or types of
securities within the fund.
Enhanced Portfolio Management
Our advisors may employ options strategies to hedge or gain additional exposure to a particular
stock, asset class or sector. This investment strategy encompasses active trading in concentrated
portfolios.
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Third Party Money Managers
Ferguson Shapiro has also entered into additional agreements with various non-affiliated
investment advisors (“third-party money managers”) to offer asset allocation and asset
management services to Ferguson Shapiro advisory clients. Ferguson Shapiro will assist the client
in formulating a strategic investment portfolio based on the client's investment objectives. Once
formulated, a suitable third-party money manager is selected to implement and continually
manage the portfolio. In preparing the portfolio, Ferguson Shapiro will set restrictions or
limitations on the management of the account and explain to the client the continual account
activity transacted by the third-party money manager. Also, Ferguson Shapiro will periodically
review the current and historical performance record of each third-party money manager.
The relationship of Ferguson Shapiro with these third-party money managers will be clearly
communicated to all clients in the third-party money manager’s Client Services Agreement
and/or other similar documentation. Each third-party money manager is required to provide
Ferguson Shapiro with a disclosure document statement, typically a copy of their Form ADV 2A.
The third-party money manager’s Form ADV 2A will be provided to the client by Ferguson
Shapiro.
Financial Planning
Ferguson Shapiro offers advice in the form of a Financial Plan. Clients will receive a written
financial plan, providing the client with a detailed financial plan designed to achieve their stated
financial goals and objectives. In general, the plan will address any or all of the following:
• Personal: Family records, budgeting, personal liability, estate information and financial
goals
• Tax and Cash Flow: Income tax spending analysis and planning for past and future years.
• Death and Disability: Cash needs at death, income needs of surviving dependents, estate
planning
• Retirement: Strategies and investment plans to help client achieve their retirement goals
•
Investments: Analysis of investment alternatives and their effect on a client’s portfolio.
Information on clients will be gathered by in-depth personal interviews and review of personal
financial information. Gathering data concerning current financial status, future requirements,
risk appetite and goals is essential. Based upon this thorough review, a written plan is prepared
for the client providing the client with a detailed financial plan designed to achieve their stated
financial goals and objectives. It is recommended that the client review this plan with tax
accountants, attorneys and other professional service providers.
Ferguson Shapiro may work with other professionals such as attorneys, Certified Public
Accountants, trust officers, Mortgage Analysts etc., to offer financial and estate planning advice.
Ferguson Shapiro specializes in the areas of investment, financial, estate, risk management,
retirement, and business continuation planning. The financial management process begins with
an in-depth evaluation of the client’s current financial goals and objectives. Once we have
established the overall objectives, Advisor will focus on the client’s specific goals.
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recommendations. The
Clients are not under any obligation to engage Ferguson Shapiro when considering
implementation of advisory
implementation of any or all
recommendations is solely at the discretion of the client and can be implemented through
another RIA.
In addition to the aforementioned services, Ferguson Shapiro offers investment data storage and
periodic comprehensive reporting services which can incorporate all of the client’s investment
assets, including those investment assets that are not part of the assets managed by
Ferguson Shapiro (the “Excluded Assets”). Should the client utilize these reporting services, the
client acknowledges and understands that with respect to the Excluded Assets, Ferguson
Shapiro’s service is limited to reporting and data storage services only and does not include
investment management, review, or monitoring services, nor investment
recommendations or advice. As such, Ferguson Shapiro will not be responsible for the investment
performance of the Excluded Assets. If the client requests Ferguson Shapiro to provide
investment management services with respect to the Excluded Assets, the client may engage
Ferguson Shapiro to do so for a separate and additional fee.
ERISA and Individual Retirement Accounts Disclosure
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours.
Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
As of December 31, 2024, Ferguson Shapiro had $359,968,963 in discretionary assets under
management and $1,829,812in non-discretionary assets under management.
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Item 5 – Fees and Compensation
The specific manner in which fees are charged by the Firm is established in a client’s written
agreement. Fees are based on a percentage of assets under management and calculated at an
annual rate and billed in advance on a monthly basis. A maximum fee of 2% annually is based on
the assets in the account and the complexity of the portfolio and level of service required for
each client. Fees are negotiated with each client and the actual fee charged is in each client's
written agreement.
Client will pay Ferguson Shapiro a fee for its investment advisory services, calculated using a
tiered fee structure, in accordance with fee schedule in the client agreement. Under this
structure, fees are applied progressively so that portions of the client’s account balance are
charged at different rates according to the tiers set forth in Ferguson Shapiro’s fee schedule. The
fee is based on the market value of assets in the client’s account as of the last trading day of each
month.
General Fee Schedule
Fee Rate (Annual)
Account Balance Tier
1.25%
First $0 – $499,999
Next $500,000 – $4,999,999
1.00%
Next $5,000,000 – $9,999,999 0.75%
0.50%
Amount over $10,000,000
Individually Billed Accounts
Fees for an individual account are calculated using the market value of the account on the last
trading day of each month. The portion of the assets in each tier is multiplied by the annual fee,
multiplied by the number of days in the following month and then divided by the number of days
in a year.
Example I
For example, using an account with a market value of $1,750,000 on April 30th:
$499,999.00 x 1.25% x 31 / 365 = $530.82
$1,250,001.00 x 1% x 31 / 365 = $1061.64
Total fee = $1,592.47
Aggregated Household Accounts
Householding accounts is the practice of aggregating multiple accounts within one household to
receive the reduced fee at the next tier. The fee is calculated the same as above but to determine
the portion of the fee to charge to each account we first determine each account’s weighted
average of the total market value of all accounts.
Example II
Using the same value as Example I, calculate the weighted average (account value divided by
aggregated account total):
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Account A – $1,000,000 / $1,750,000 = 57.14%
Account B – $250,000 / $1,750,000 = 14.29%
Account C - $500,000/ $1,750,000 = 28.57%
Fee applied to each account:
Account A – 57.14% x $1,592.47 = $909.98
Account B – 14.29% x $1,592.47 = $227.50
Account C - 28.57% x $1,592.47 = $454.99
Refunds for Mid-Month Withdrawals
Accounts are billed or refunded fees, as appropriate, for any deposits and withdrawals
throughout the month. For example, using the scenario above, the client accounts are billed, in
advance, the fee of $1,592.47 for April. April 15th the client withdraws $450,000.00. April 30th
the accounts’ market value is $1,000,000, for example. The client is refunded a portion of the
advance fee based upon the number of days remaining in April after the withdrawal.
Example III
To calculate the refund, determine the aggregate portion of the withdrawal per tier by dividing
the withdrawn amount by the market value on April 30 plus the withdrawn amount:
$450,000 / $1,450,000 = 31.03%
Calculate the normal May fee using the market value plus the withdrawn amount:
$499,999.00 x 1.25% x 31 / 365 = $530.82
$950,001.00 x 1% x 31 / 365 = $806.85
Total May fee = $1337.67
The amount withdrawn constitutes 31.03% of the market value. To determine the amount of the
refund, take the aggregate portion in each tier and multiply it by the fee, the number of days left
in the month then divide by the number of days in the year. This will be the refund amount. In
households with multiple accounts, you will aggregate the refund according to
Example II.
$294,827.90 x 1.25% x 15 / 365 = $151.45
$155,172.10 x 1% x 15 / 365 = $63.77
Total refund to offset the May fee = $215.22
Total May Fee = $1,122.45
Prorated Fees for Deposits Mid-Month
Using the scenario (Example I) above in which the client accounts were billed in advance, the fee
of $1,541.10 for April, the client subsequently deposits $500,000.00 on April 15th. The market
value on April 30th is $1,950,000. The May fee will be calculated according to Examples I and II
above. To calculate the additional fee due for the mid-month deposit you will have to determine
the aggregate portion of the deposit, per tier, by dividing the deposited amount by the market
value on April 30th.
Example IV
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$500,000.00 / $1,950,000 = 25.64%
Calculate the normal May fee using the market value on April 30th:
$499,999.00 x 1.25% x 31 / 365 = $530.82
$1,450,001.00 x 1% x 31 / 365 = $1,231.51
Total May fee = $1,762.33
Calculate the additional amount due for the mid-month deposit:
$499,999.00 x 25.64% x 1.25% x 31 / 365 = $70.25
$1,450,001.00 x 25.64% x 1% x 31 / 365 = $162.98
Total Adjusted May fee = $1,995.56
Short Term/Legacy Asset Accounts
Short-term and legacy assets may be held in a separate client account. While these assets are a
part of the clients’ overall portfolio management as described in Item 4 these specific accounts
require less trading and management.
Clients will be charged a management fee of 10bps for this account type. Fees are calculated as
a percentage of the market value of all assets in the account on the last trading day of each
month and billed monthly, in advance. Fees for a client’s short-term/legacy account will be
deducted from an account held with our custodian, as specified in the advisory agreement.
New and Terminated Accounts
When an account is opened during the month the advisory fee will be pro-rated based upon the
number of days remaining in the month and added to the first monthly billing cycle. If Client
terminates this Agreement other than on a month-end, fees collected not earned shall be
calculated in the same manner and refunded to Client within a reasonable period. Client
understands that Account assets invested in shares of mutual funds, exchange traded funds or
other investment companies, separately managed accounts, will be included in calculating the
value of the Account for purposes of computing fees. Client understands the assets may also be
subject to additional advisory and management fees, as well as any other fees and expenses set
forth in the prospectuses of those funds or fee schedule.
The amount of the fee will be shown on the statement received by the Custodian. Ferguson
Shapiro urges clients to carefully review such statements. Upon request, Ferguson Shapiro will
bill a client for advisory services. If requested, billing information must be in writing in the
advisory agreement. Advisory fees are due upon receipt.
Financial Planning
Financial planning fees will be charged on an hourly basis at $300 per hour and the client will be
provided an estimate in advance. Up to 50% of the estimated fee will be billed and due upon
signing the Financial Planning agreement, with the balance (based on actual hours) due upon
presentation of the plan to the client. Typically, the financial plan will be presented to the client
within 90 days of the contract date, provided that all of the relevant information needed to
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prepare the financial plan has been promptly provided by the client. The client may terminate
its arrangement at any time, in writing, and will be refunded a portion of the fee based upon a
pro-rated calculation related to the time and expense expended by the firm.
Other Charges
The advisory fees and transaction charges do not cover charges imposed by third parties for
investments held in the account, such as contingent deferred sales charges or 12(b)-1 trails on
mutual funds. In addition, each mutual fund or third-party investment manager charges asset
management fees, which are in addition to the advisory fees charged by our firm. The fees
charged by such funds or managers are disclosed in each fund’s prospectus or Manager’s ADV
Part 2A. Accounts may require a minimum advisory fee or quarterly maintenance fee that will be
detailed in the applicable advisory agreement. The Management Fee also does not cover fees
and charges in connection with: debit balances; margin interest; early redemption fees; odd-lot
differentials; IRA fees; transfer taxes; exchange fees; wire transfers; extensions; non-sufficient
funds; mailgrams; legal transfers; bank wires; postage; costs associated with exchanging foreign
currencies; and other fees or taxes required by law.
Some mutual funds within this program pay 12(b)-1 service fees (normally 0.25% per year) to the
Custodian. The mutual funds the Firm could purchase or recommend offer a variety of share
classes, including some that do not charge 12(b)-1 fees and are, therefore, less expensive. These
fee arrangements will be disclosed upon request of a client and are available in the applicable
fund‘s prospectus. There are instances in which Ferguson Shapiro would recommend a mutual
fund that carries a 12(b)-1 fee, even when a lower-cost share class is available for the same fund.
For example, a lower-cost class share may not be available to Ferguson Shapiro due to investment
minimums. In other cases, mutual funds charging 12(b)-1 fees are transferred into Ferguson
Shapiro. In which case the Firm may recommend the client holds the existing share class, instead
of selling the fund and buying a lower-cost share, which could result in a tax liability. In addition,
some mutual funds charge 12(b)-1 fees, but no transaction fees, while other share classes in the
same fund family do not charge 12(b)-1 fees, but do charge transaction fees. Mutual funds
charging 12(b)-1 fees will be recommended when the overall cost is seen as a benefit to the client
if the anticipated transaction fees exceed the anticipated 12(b)-1 fees. When recommending a
particular mutual fund share classes, the different available share classes are compared and
reviewed along with the anticipated investment timeframe, potential tax consequences, future
anticipated transactions and other costs to determine the best selection for the client at that
time. Ferguson Shapiro does not receive any part of the fees charged by Mutual Funds.
The firm, as a general protocol, never recommends using margin to purchase additional securities
outside of the Enhanced Portfolio Management strategy. If a client chooses to open a margin
account the advisory fee is based on total assets in the account as shown on the client’s custodial
statement, including any assets purchased on margin. This billing practice presents conflicts of
interest and creates an incentive for Ferguson Shapiro to utilize higher levels of margin as of the
date a client’s advisory fee is calculated, thereby increasing the amount of advisory fees received
by Ferguson Shapiro.
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Although Ferguson Shapiro believes its fees are reasonable in light of the services provided,
clients should be aware that transaction fees may be higher than those otherwise available if
advisory services and brokerage services were provided separately for a discrete fee or if an
investment Advisor were to select brokerage and negotiate commissions in the absence of the
extra consulting service provided. The comparison is dependent upon a number of factors,
including the frequency of brokerage activity in the client’s account, the size of the account under
management, and any negotiated fee arrangements with respect to the account. An investor
should consider these factors prior to opening an Advisory Account with Ferguson Shapiro.
Clients should consider the value of the additional consulting services when making such
comparisons. The combination of custodial, consulting, and brokerage services may not be
available separately or may require multiple accounts, documentation, and fees. All fees
described herein are subject to negotiation depending on a range of factors including, but not
limited to, account size and overall range of services requested.
Account Termination
Client and/or Ferguson Shapiro may initiate termination of the contract at any time by sending
written notice to the contra party and will deemed to be accepted the day that it is received by
the contra party. Upon written receipt of notice to terminate its client agreement and unless
specific transfer instructions are received, Ferguson Shapiro and its agent will cease advisory
services. Should the client provide specific instructions to liquidate, Ferguson Shapiro will
proceed with liquidation of the client’s account in an orderly and efficient manner. There will
not be a charge by us for such redemption; however, the client should be aware that certain
mutual funds impose redemption fees as stated in each company’s fund prospectus in certain
circumstances. Clients must keep in mind that the decision to liquidate security issues or mutual
funds may result in tax consequences that should be discussed with the client’s tax advisor.
Factors that could affect the orderly and efficient manner would be size and types of issues,
liquidity of the markets, and market makers’ abilities. Should the necessary securities’ markets
be unavailable and trading suspended, efforts to trade will be done as soon as possible following
their reopening. Due to the administrative processing time needed to terminate client’s
investment advisory service and communicate the instructions to client’s Investment Advisor,
termination orders received from clients are not market orders; it may take several business days
under normal market conditions to process the client’s request. During this time, the client’s
account is subject to market risk. Ferguson Shapiro and its agent are not responsible for market
fluctuations of the client’s account from time of written notice until complete liquidation. All
efforts will be made to process the termination in an efficient and timely manner.
Item 6 – Performance-Based Fees and Side-By-Side Management
Ferguson Shapiro does not charge any performance-based fees (fees based on a share of capital
gains on or capital appreciation of the assets of a client).
Item 7 – Types of Clients
Ferguson Shapiro provides portfolio management services to individuals, corporations and
business entities, pension and profit-sharing plans, charitable
institutions, foundations,
endowments, estates, trusts, and other U.S. and international institutions. While we do not have
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a minimum individual account size, the family household minimum is $100,000. Ferguson
Shapiro has the discretion to waive the account minimum.
Certain managers may require a higher minimum as disclosed in the individual manager’s Firm
Brochure. Under certain circumstances, the minimum may be waived, including related accounts
that are combined to meet the minimum.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Our investment strategy begins with an understanding of a client’s financial goals which takes
into account the clients assets, liabilities, cash flows and savings ability. Allocation analytics are
then performed to determine specific rebalancing and other strategies to meet the client’s
objectives. Advisors use demographic and financial information provided by the client to assess
the client’s risk profile and investment objectives in determining an appropriate plan for the
client’s assets. Investment strategies ordinarily include long- or short-term purchases of stock
portfolios, mutual funds, ETFs, fixed income securities and variable annuities. Periodically we will
recommend private equity or debt offerings, and/or structured note products that have little or
no liquidity during the offering period. We control this risk by limiting the exposure to such
instruments to very low ratios of a client’s overall portfolio.
Investment recommendations are based on an analysis of the client’s individual needs and are
drawn from research and analysis. Security analysis methods includes the following:
• Fundamental analysis: We attempt to measure the intrinsic value of a security by looking
at economic and financial factors to determine if the company is underpriced or
overpriced. Fundamental analysis does not attempt to anticipate market movements.
This presents a potential risk, as the price of a security can move up or down along with
the overall market regardless of the economic and financial factors considered in
evaluating the stock.
• Technical analysis and charting: We attempt to determine the trend of a security by
studying past market data, including price and volume. This presents a potential risk, as
the price of a security can change directions at anytime and past performance is not a
guarantee of future performance.
• Cyclical analysis: We attempt to identify the industry cycle of a company to determine
whether the company is in a market introduction phase, growth phase or maturity phase.
Generally projected revenues, growth potential and business risk may fluctuate based on
the company’s cycle stage.
Information for this analysis is drawn from financial websites and magazines, research materials
prepared by others, annual reports, corporate filings, prospectuses, company press releases and
corporate ratings services.
It is important to note that investing in securities involves a risk that clients must be prepared to
bear. For any risks associated with Investment Company products, please refer to the
prospectuses for additional details about these risks. Our investment approach constantly keeps
the risk of loss in mind. These risks include, but are not limited to:
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•
Interest-rate Risk: Fluctuations in interest rates cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing
their market values to decline.
•
• Market Risk: The price of a security, bond, or mutual fund can drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much
as a dollar next year, because purchasing power is eroding at the rate of inflation.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to
fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then
refining it, a lengthy process, before they can generate a profit. They carry a higher risk
of profitability than an electric company, which generates its income from a steady
stream of customers who buy electricity no matter what the economic environment is
like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product. For
example, Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times
and bad. During periods of financial stress, the inability to meet loan obligations could
result in bankruptcy and/or a declining market value.
• Use of leveraged or inverse exchange-traded funds (ETFs). Leveraged ETFs are ETFs that
typically employ financial derivatives and debt to try to achieve a multiple (for example
two or three times) of the return or inverse return of a stated index or benchmark over
the course of a single day. An inverse ETF is an ETF designed to track, on a daily basis, the
inverse of its benchmark. Inverse ETFs typically utilize short selling, derivatives trading,
and other leveraged investment techniques, such as futures trading to achieve their
objectives. There can be no assurance that an investment strategy utilizing leveraged or
inverse ETFs will prove profitable and successful. In light of the risks associated with
leveraged and inverse ETFs, a client may direct Ferguson Shapiro, in writing, not to employ
any investment strategy that utilizes leveraged or inverse ETFs.
Following are some of the additional risks associated with Options, Margin and Short-term
transactions utilized in the Enhanced Portfolio Management strategies:
• Leveraged and Inverse ETFs, ETNs and Mutual Funds: Leveraged ETFs, ETNs and mutual
funds, sometimes labeled “ultra” or “2x” for example, are designed to provide a multiple
of the underlying index’s return, typically on a daily basis. Inverse products are designed
to provide the opposite of the return of the underlying index, typically on a daily basis.
These products are different from and can be riskier than traditional ETFs, ETNs and
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mutual funds. Although these products are designed to provide returns that generally
correspond to the underlying index, they may not be able to exactly replicate the
performance of the index because of fund expenses and other factors. This is referred to
as tracking error. Continual re-setting of returns within the product may add to the
underlying costs and increase the tracking error. As a result, this may prevent these
products from achieving their investment objective. In addition, compounding of the
returns can produce a divergence from the underlying index over time, in particular for
leveraged products. In highly volatile markets with large positive and negative swings,
return distortions may be magnified over time. Some deviations from the stated
objectives, to the positive or negative, are possible and may or may not correct
themselves over time. To accomplish their objectives, these products use a range of
strategies, including swaps, futures contracts and other derivatives. These products may
not be diversified and can be based on commodities or currencies. These products may
have higher expense ratios and be less tax-efficient than more traditional ETFs, ETNs and
mutual funds.
• Options Contracts: Investments in options contracts have the risk of losing value in a
relatively short period of time. Option contracts are leveraged instruments that allow the
holder of a single contract to control many shares of an underlying stock. This leverage
can compound gains or losses. Options contracts can be purchased or sold. Ferguson
Shapiro utilizes the following strategies: Covered call, selling puts to buy stock, Collars,
Vertical spreads, Iron Condor’s, Butterflies and Volatility strategies.
• Margin Risk: When you purchase securities, you may pay for the securities in full or you
may borrow part of the purchase price from your brokerage firm. If you choose to borrow
funds through a margin account, securities purchased are the firm's collateral for the loan
to you. If the securities in your account decline in value, so does the value of the collateral
supporting your loan, and, as a result, the firm can take action, such as issue a margin call
and/or sell securities or other assets in any of your accounts held with the member, in
order to maintain the required equity in the account.
• Risk of Loss Common to All Strategies: Options trading involves a high degree of risk and
is not suitable for all investors. You should be prepared to undertake the risks associated
with options trading, which may include a total loss of premium and transaction costs.
Weekly options are often more volatile due to the shorter time to expiration and Weekly
options will lose time value at an accelerated rate compared to monthly options. We do
not represent or guarantee that our methods of analysis, or investment strategies can or
will predict future results, successfully identify market tops or bottoms, or insulate you
from losses due to market corrections or declines.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to a client’s evaluation of Ferguson Shapiro or the
integrity of Ferguson Shapiro’s management. Ferguson Shapiro has no information applicable to
this Item.
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Item 10 – Other Financial Industry Activities and Affiliations
Some investment adviser representatives of Ferguson Shapiro are also registered representatives
Purshe Kaplan Sterling Investments (“PKS”). PKS is a broker-dealer registered with FINRA. In
addition, individuals are separately licensed as insurance agents engaged in Life, Health, Long
Term Care, disability and Variable insurance through Innovative Solutions Insurance Agency.
Variable products, such as variable annuities, will be offered through PKS; non-variable products
will be offered through the Innovative Solutions Insurance Agency. In their capacity as a
registered representative or as independent insurance agent, clients will be charged separately
from their advisory services. On average individual Investment Advisor Representatives and the
principals of Ferguson Shapiro spend the 20% of their time on other such activities.
This arrangement poses a conflict of interest to the extent that there is a financial incentive to
recommend securities and other insurance products that result in commissions, brokerage fees,
other payments. Ferguson Shapiro is dedicated to acting in our clients’ best interests based on
fiduciary principles. Clients are under no obligation to purchase any recommended brokerage
products or insurance products.
If a trade error were to occur, it may result in profit or loss to the firm. The firm has controls in
place to limit such trade errors. Investment Advisers will not participate in any profits resulting
from such errors.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Ferguson Shapiro has adopted a Code of Ethics for all supervised persons of the firm describing
its high standard of business conduct, and fiduciary duty to its clients. The Code of Ethics includes
provisions relating to the confidentiality of client information, a prohibition on insider trading, a
prohibition of rumor mongering, restrictions on the acceptance of significant gifts and the
reporting of certain gifts and business entertainment items, and personal securities trading
procedures, among other things. All supervised persons at Ferguson Shapiro must acknowledge
the terms of the Code of Ethics annually, or as amended.
Advisors of Ferguson Shapiro may buy or sell securities that are recommended to clients.
Ferguson Shapiro’s employees and persons associated with Ferguson Shapiro are required to
follow the Code of Ethics. Subject to satisfying this policy and applicable laws, officers, directors
and employees of Ferguson Shapiro and its affiliates may trade for their own accounts in
securities which are recommended to and/or purchased for Ferguson Shapiro’s clients. The Code
of Ethics is designed to assure that the personal securities transactions, activities and interests of
the employees of Ferguson Shapiro will not interfere with (i) making decisions in the best interest
of advisory clients and (ii) implementing such decisions while, at the same time, allowing
employees to invest for their own accounts. Under the Code certain classes of securities have
been designated as exempt transactions, based upon a determination that these would not
materially interfere with the best interest of Ferguson Shapiro’s clients. In addition, the Code
requires pre-approval of many transactions, and restricts trading in close proximity to client
trading activity. Nonetheless, because the Code of Ethics in some circumstances would permit
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employees to invest in the same securities as clients, there is a possibility that employees might
benefit from market activity by a client. Employee trading is continually monitored under the
Code of Ethics to reasonably prevent conflicts of interest between Ferguson Shapiro and its
clients.
Advisors may buy or sell securities, at or around the same time as those securities are
recommended to clients. This practice creates a conflict of interest in that Ferguson Shapiro or
its Representatives are in a position to benefit from the sale or purchase of those securities.
Ferguson Shapiro’s Code of Ethics provides a policy to monitor the personal trading activities and
securities holdings of each of the Firm’s Representatives or other Access Persons. The Code of
Ethic’s personal trading policies include procedures for limitations on personal securities
transactions of associated persons, reporting and review of such trading. These policies are
designed to discourage and prohibit personal trading that would disadvantage clients.
Ferguson Shapiro’s clients or prospective clients may request a copy of the firm's Code of Ethics
by contacting the Compliance Department at our main number.
Item 12 – Brokerage Practices
Charles Schwab & Co.
We recommend the brokerage and custodial services of Charles Schwab & Co. (“Schwab”), a
registered broker-dealer that charges brokerage commissions or transaction fees for effecting
securities transactions. As the custodian holding an account, Schwab does not generally charge
separately for custody services. Schwab is compensated by account holders through
commissions and other transaction-related or asset-based fees for securities trades that are
executed, which are included when wrap fees are charged. When selecting a custodian to
recommend, a number of factors were considered, including its historical relationship with
Ferguson Shapiro, financial strength, reputation, execution capabilities, pricing and services
offered.
Schwab’s commission rates applicable to our client accounts were negotiated based on the
condition that our clients collectively maintain a minimum of total assets in accounts at Schwab.
This commitment benefits you because the overall commission rates you pay are lower than they
would be otherwise.
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms
like us. They provide us and our clients with access to its institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab
retail customers. Schwab also makes available various support services. Some of those services
help us manage or administer our clients’ accounts, while others help us manage
and grow our business. Schwab’s support services are generally available on an unsolicited basis
(we don’t have to request them) and at no charge to us. Following is a more detailed description
of Schwab’s support services:
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Products and Services Available to us from Schwab
Services that benefit you. Schwab’s institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which we might not
otherwise have access or that would require a significantly higher minimum initial investment by
our clients. Schwab’s services described in this paragraph generally benefit you and your
account.
Services that may not directly benefit you. Schwab also makes available to us other products
and services that benefit us but may not directly benefit you or your account. These products and
services assist us in managing and administering our clients’ accounts. They include investment
research, both Schwab’s own and that of third parties. We may use this research to service all or
a substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology
that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and
• Client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance
providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab may also provide us with other
benefits, such as occasional business entertainment of our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services. These services are not contingent
upon us committing any specific amount of business to Schwab in trading commissions or assets
in custody. We may have an incentive to recommend that you maintain your account with
Schwab, based on our interest in receiving Schwab’s services that benefit our business rather
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than based on your interest in receiving the best value in custody services and the most favorable
execution of your transactions. This is a potential conflict of interest. We believe, however, that
our selection of Schwab as custodian and broker is in the best interests of our clients. Our
selection is primarily supported by the scope, quality, and price of Schwab’s services (see “How
we select brokers/ custodians”) and not Schwab’s services that benefit only us.
In certain circumstances, we will allow clients to select the broker-dealer to execute transactions.
In this case, each client selects a broker-dealer based on factors important to them. Clients will
negotiate the terms and arrangements with their broker-dealer of choice, and transactions are
directed to the specified broker-dealer. We will not be in a position to seek better execution
services or prices from other broker-dealers. By directing brokerage, we may not be able to
achieve the most favorable execution of client transactions and this practice may cost clients
more money.
If negotiated, we will permit you to direct us to execute transactions through a specified broker-
dealer that holds your account. In such an arrangement, we do not select the broker-dealer to
execute your transactions. You will negotiate the terms and arrangements with your broker-
dealer of choice, and we will not be in a position to seek better execution services or prices from
other broker-dealers. Furthermore, we will not be able to aggregate your transactions with
orders from other accounts managed by us. Consequently, you may pay higher commissions or
transaction costs than otherwise would be the case.
Trade aggregation
Clients can benefit when we aggregate trades to obtain volume discounts on execution costs.
Trade aggregation refers to the practice of combining orders for execution. When consistent with
our duty to obtain best execution, we will aggregate multiple client transactions into a single
order in order to obtain the best price for our clients. In such circumstances, the accounts will
share commission costs equally and receive securities at a total average price. Ferguson Shapiro
will retain records of the trade order (specifying each participating account) and its allocation,
which will be completed prior to the entry of the aggregated order. Completed orders will be
allocated as specified in the initial trade order. Partially filled orders will be allocated on a pro
rata basis. Any exceptions will be explained on the order.
For third party investment managers Ferguson Shapiro recommends, we do not direct brokerage
in these accounts. Brokerage practices of third-party investment managers are disclosed
separately in their Brochure.
Item 13 – Review of Accounts
Accounts are assigned to Investment Advisors who are responsible for performing periodic
reviews and consulting with the respective client. Following these reviews, reports are prepared
to assist principals in supervising and monitoring the accounts. Factors that are considered
include, but are not limited to, the following: investment objectives, targeted allocation, current
allocation, suitability, performance, number of trades, monthly distributions, concentrated
positions, diversification, and outside holdings. At least annually, the firm will contact the client
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and request current information to determine whether there have been any changes in the
information provided in the client’s investment questionnaire.
Managed accounts are delivered performance reports semi-annually. Ferguson Shapiro urges
clients to carefully review such statements and compare the official custodial records to the
account statements that we provide. Our statements may vary from custodial statements based
on accounting procedures, reporting dates, or valuation methodologies of certain securities.
The client agrees to inform the firm in writing of any material changes to the information included
in the questionnaire or any other change in the client’s financial circumstances that might affect
the manner in which client’s assets should be invested. Clients may contact the firm during
normal business hours to consult with the firm concerning the management of the client’s
account(s).
Item 14 – Client Referrals and Other Compensation
We receive an economic benefit from Schwab in the form of the support products and services
it makes available to us and other independent investment advisors whose clients maintain their
accounts at Schwab. These products and services, how they benefit us, and the related conflicts
of interest are described above (see Item 12—Brokerage Practices). The availability to us of
Schwab’s products and services is not based on us giving particular investment advice, such as
buying particular securities for our clients.
Ferguson Shapiro has an agreement with GeoWealth Management, LLC (“GeoWealth”), an SEC-
registered investment advisor, for sub-advisory services and use of its trading platform. When a
client is placed in a Ferguson Shapiro model portfolio, GeoWealth executes trading and
rebalancing at Ferguson Shapiro’s direction. Ferguson Shapiro generally pays the cost of the
GeoWealth platform. However, when Ferguson Shapiro’s models include portfolios, ETFs, or
other investment products from First Trust L.P. (“First Trust”), a registered broker-dealer
(member FINRA/SIPC), First Trust may cover the platform fee. The conditions under which First
Trust pays the platform fee, including any required level of First Trust products in the models,
are set by First Trust and may change or end at any time. Because of this arrangement,
Ferguson Shapiro has a financial incentive to use First Trust products over non-First Trust
alternatives. Nevertheless, Ferguson Shapiro remains committed to its fiduciary duty to act in
clients’ best interests when selecting investments. Clients’ fees will not increase if a model
excludes First Trust products, in which case Ferguson Shapiro will pay the platform fee.
Ferguson Shapiro does not compensate for client referrals.
Item 15 – Custody
Clients should receive statements at least quarterly from Schwab or other selected qualified
custodian that holds and maintains client’s investment assets. Ferguson Shapiro urges clients to
carefully review such statements and compare the official custodial records to the account
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statements that we provide. Our statements may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities.
Item 16 – Investment Discretion
Ferguson Shapiro may act in a discretionary or non-discretionary capacity. If discretionary
authority is granted to select the identity and amount of securities to be bought or sold, clients
must authorize such discretion in writing in the advisory agreement. In all cases, such discretion
is to be exercised in a manner consistent with the stated investment objectives for the particular
client account. When selecting securities and determining amounts, Ferguson Shapiro observes
the investment policies, limitations and restrictions of the clients for which it advises. Investment
guidelines and restrictions must be provided to Ferguson Shapiro in writing.
Ferguson Shapiro may recommend third party investment managers. When acting in a
discretionary capacity, the firm has the ability to evaluate managers and switch money managers
or reallocate assets among managers without consulting the client. When acting in a non-
discretionary capacity, the Advisor will make recommendations, but only the client has the
authority to hire or switch money managers or reallocate assets between programs. In all cases,
the Advisor will monitor performance of the third-party investment manager and will make
recommendations consistent with the client’s investment objectives and risk tolerance.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, Ferguson Shapiro does not vote proxies on behalf of
advisory clients. Clients retain the responsibility for receiving and voting proxies for any and all
securities maintained in client portfolios. Clients should contact their financial advisor if they
have any questions and/or to obtain this information. Clients will receive their proxies directly
from their custodian or transfer agent.
Clients can authorize investment managers to vote proxy requests on their behalf in their client
agreements. Please refer to the respective investment manager's Form ADV for a full disclosure
of its proxy voting policies and procedures.
Item 18 – Financial Information
Registered Investment Advisers are required to provide clients with certain financial information
or disclosures about Ferguson Shapiro’s financial condition. Ferguson Shapiro has no financial
commitment that impairs its ability to meet contractual and fiduciary commitments to clients
and has not been the subject of any bankruptcy proceeding.
Privacy Policy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any non-public personal information about you to any non-affiliated third
parties, except as permitted by law. In the course of servicing your account, we may share some
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information with our service providers, such as transfer agents, custodians, broker-dealers,
accountants, consultants, and attorneys.
We restrict internal access to non-public personal information about you to employees, who
need that information in order to provide products or services to you. We maintain physical and
procedural safeguards that comply with regulatory standards to guard your non-public personal
information and to ensure our integrity and confidentiality. We will not sell information about
you or your accounts to anyone. We do not share your information unless it is required to process
a transaction, at your request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement
with our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an
annual basis. Contact our main office at (404) 567-6771 if you have any questions regarding this
policy.
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