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Item 1 – Cover Page
Fierston Financial Group, Inc.
SEC File Number: 801-34803
29 South Main Street, Suite 302
West Hartford, CT 06107
860-521-2100
www.fierston.com
ADV Part 2A, Brochure
Dated: February 3, 2026
This Brochure provides information about the qualifications and business practices of
Fierston Financial Group, Inc. (“FFG”). If you have any questions about the contents of this
Brochure, please contact us at 860-521-2100 or seth@fierston.com. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Fierston Financial Group, Inc. is a registered investment adviser. Registration of an
Investment Adviser or references to FFG being “registered” does not imply any level of skill
or training. Additional information about Fierston Financial Group, Inc. also is available on
the SEC’s website at www.adviserinfo.sec.gov.
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Item 2 – Material Changes
Since the February 12, 2025, annual amendment filing, there have been no material changes
to this Disclosure Brochure. Certain non-material changes have been made at Item 4
regarding our advisory services.
ANY QUESTIONS: FFG’s Chief Compliance Officer, Seth Fierston, remains available to address
any questions about this ADV Part 2A Brochure.
Item 3 -Table of Contents
Item 1 – Cover Page ................................................................................................................................... i
Item 2 – Material Changes ...................................................................................................................... ii
Item 3 - Table of Contents ....................................................................................................................... ii
Item 4 – Advisory Business .................................................................................................................... 1
Item 5 – Fees and Compensation .......................................................................................................... 4
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................. 10
Item 7 – Types of Clients ....................................................................................................................... 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................... 11
Item 9 – Disciplinary Information ....................................................................................................... 13
Item 10 – Other Financial Industry Activities and Affiliations ..................................................... 15
Item 11 – Code of Ethics ........................................................................................................................ 16
Item 12 – Brokerage Practices ............................................................................................................ 17
Item 13 – Review of Accounts ............................................................................................................. 19
Item 14 – Client Referrals and Other Compensation ...................................................................... 19
Item 15 – Custody ................................................................................................................................... 20
Item 16 – Investment Discretion ......................................................................................................... 20
Item 17 – Voting Client Securities ....................................................................................................... 21
Item 18 – Financial Information .......................................................................................................... 22
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Item 4 – Advisory Business
Fierston Financial Group, Inc. (“FFG”) is a Connecticut corporation formed on January 9,
1989 and registered as an investment adviser with the SEC in 1989. Seth B. Fierston and
Brian S. Fierston are FFG’s principal owners.
FFG provides its investment services based on the clients' individual goals and
circumstances. FFG manages client portfolios consisting primarily of no load (or load
waived) mutual funds, including mutual funds covering fixed income asset classes.
As of December 31, 2025, FFG had $1,035,576,610 in regulatory assets under management
on a discretionary basis.
PORTFOLIO MANAGEMENT SERVICES
Before engaging FFG to provide investment advisory services, new clients will be required
to enter into an Investment Advisory Agreement with FFG setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services
to be provided, and the fee that is due from the client.
FFG provides continuous advice to a client regarding the investment of client funds based on
the individual needs of the client. Through personal discussions in which goals and
objectives based on a client's particular circumstances are established, FFG develops a
client's investment profile and creates and manages a portfolio based on that profile. Clients
may, at any time, impose reasonable restrictions in writing upon FFG’s advisory services.
FFG will manage advisory accounts on a discretionary basis. Account supervision is guided
by the stated objectives of the client (i.e., conservative, balanced, or aggressive). Once
allocated, FFG provides ongoing supervision of the account(s).
FFG will typically create a portfolio consisting primarily of no-load (or load waived) mutual
funds. In limited circumstances, FFG’s client portfolios may also contain other securities,
including but not limited to, exchange traded funds (“ETFs”), individual exchange-traded
equity securities (stocks), fixed income securities, U.S. government bonds, agency bonds,
municipal securities, certificates of deposit and cash or cash equivalents. FFG will allocate
the client's assets among various investments taking into consideration the overall
management style selected by the client. The mutual funds will be selected based on any or
all of the following criteria: the fund's performance history; the asset class in which the fund
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invests; the track record of the fund's manager; the fund's investment objectives; the fund's
management style and philosophy; and the fund's management fee structure.
As more fully detailed in Item 8 below, portfolio weighting between funds and market
sectors will be determined by each client's individual needs and circumstances. Clients will
have the opportunity to place reasonable restrictions on the types of investments that will
be made on the client's behalf. Clients will retain individual ownership of all securities.
As part of the portfolio management process, or upon specific client request, FFG may
provide general financial planning and consulting services without additional charge. While
FFG believes that it is important for the client to address financial planning issues on an
ongoing basis, FFG’s investment management fee will remain the same regardless of whether
the client addresses those issues with FFG. If FFG determines in its sole discretion that the
client seeks extraordinary planning and/or consultation services FFG may offer to charge for
such additional services under a separate, stand-alone Financial Planning and Consulting
Agreement as described below.
It remains the client’s responsibility to promptly notify FFG if there is ever any change in
their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising FFG’s previous recommendations and/or services.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent requested by a client, FFG may agree to provide financial planning or
consulting services (including investment and non-investment related matters, including
estate planning, insurance planning, etc.) on a stand-alone separate fee basis. Before
engaging FFG to provide stand-alone planning or consulting services, clients are required
to enter into a Financial Planning and Consulting Agreement with FFG setting forth the
terms and conditions of the engagement (including termination), describing the scope of
the services to be provided, and the portion of the fee that is due from the client before FFG
commences services.
It remains the client’s responsibility to promptly notify FFG if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating or revising
FFG’s previous recommendations or services.
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MISCELLANEOUS
legal advice, accounting advice, or
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services.
FFG does not serve as an attorney, accountant, or insurance agency, and no portion of its
services should be construed as
insurance
implementation services. Accordingly, FFG does not prepare estate planning documents, tax
returns, nor does it offer or sell insurance products. Unless specifically agreed in writing,
neither FFG nor its representatives are responsible to implement any financial plans or
financial planning advice, provide ongoing financial planning services, or provide ongoing
monitoring of financial plans or financial planning advice. The client is solely responsible to
revisit the financial plan or financial planning advice with FFG, if desired. The client retains
absolute discretion over all financial planning and related implementation decisions, and is
free to accept or reject any recommendation from FFG and its representatives. FFG’s
financial planning and consulting services are completed upon communicating its
recommendations to the client. To the extent requested by a client, FFG may recommend the
services of other professionals for certain non-investment implementation purposes (i.e.
attorneys, accountants, insurance agents, etc.). The client retains absolute discretion over all
such implementation decisions and is free to accept or reject any recommendation from FFG
and/or its representatives. Clients are under no obligation to engage the services of any
recommended professional, who shall be solely responsible for the quality and competency
of the services they provide. If the client engages any unaffiliated recommended
professional, and a dispute arises related to the engagement, the client should seek recourse
exclusively from and against the engaged professional. At all times, the engaged licensed
professional[s] (i.e., attorney, accountant, insurance agent, etc.), and not FFG, shall be
responsible for the quality and competency of the services provided. The preceding
sentences shall not limit or waive any applicable rights under federal or state law, including
securities laws and fiduciary obligations that cannot be limited or waived.
Retirement Plan Rollovers. A client or prospective client leaving an employer typically has
four options regarding an existing retirement plan (and may engage in a combination of
these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over
the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll
over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which
could, depending upon the client’s age, result in adverse tax consequences). If FFG
recommends that a client roll over their retirement plan assets into an account to be
managed by FFG, such a recommendation creates a conflict of interest if FFG earns a new (or
will increase its current) advisory fee as a result of the rollover. If FFG provides a
recommendation as to whether a client should engage in a rollover or not (whether it is from
an employer’s plan or an existing IRA), FFG is acting as a fiduciary within the meaning of Title
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I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. No client is under any obligation
to rollover retirement plan assets to an account managed by FFG, whether it is from an
employer’s plan or an existing IRA. FFG’S Chief Compliance Officer, Seth B. Fierston, remains
available to address any questions that a client or prospective client may have regarding the
conflict of interest presented by a rollover recommendation.
Availability of Mutual Funds and Exchange Traded Funds. While FFG may allocate
investment assets to mutual funds and ETFs that are not available directly to the public, FFG
may also allocate investment assets to publicly-available mutual funds and ETFs that the
client could purchase without engaging FFG as an investment adviser. However, if a client or
prospective client determines to purchase publicly-available mutual funds or ETFs without
engaging FFG as an investment adviser, the client or prospective client would not receive the
benefit of FFG’s initial and ongoing investment advisory services such as determining which
funds are most appropriate to the client's financial condition, the objectives for management
of that asset, and whether to trade or rebalance the funds on an ongoing basis. All fees
imposed by the respective mutual funds and ETFs are separate from, and in addition to, FFG’s
portfolio management fee as described at Item 5 below.
Investment Risk. Different types of investments involve varying degrees of risk, and it should
not be assumed that future performance of any specific investment or investment strategy
(including the investments and/or investment strategies recommended or undertaken by
FFG) will be profitable or equal any specific performance levels. Please refer to Item 8 for a
more detailed description.
Portfolio Trading Activity / Inactivity. As part of its investment advisory services, FFG will
review client portfolios on an ongoing basis to determine if any trades are necessary based
upon various factors, including but not limited to investment performance, market
conditions, fund manager tenure, style drift, account additions/withdrawals, the client’s
financial circumstances, and changes in the client’s investment objectives. Based upon these
and other factors, there may be extended periods of time when FFG determines that trades
within a client’s portfolio are not prudent. Clients nonetheless remain subject to the fees
described in Item 5 during periods of portfolio trading inactivity. Of course, as indicated
below, there can be no assurance that investment decisions made by FFG will be profitable
or equal any specific performance level(s).
Cybersecurity Risk. The information technology systems and networks that FFG and its
third-party service providers use to provide services to FFG’s clients employ various controls
that are designed to prevent cybersecurity incidents stemming from intentional or
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unintentional actions that could cause significant interruptions in FFG’s operations and/or
result in the unauthorized acquisition or use of clients’ confidential or non-public personal
information. Clients and FFG are nonetheless subject to the risk of cybersecurity incidents
that could ultimately cause them to incur financial losses and/or other adverse
consequences. Although FFG has established processes to reduce the risk of cybersecurity
incidents, there is no guarantee that these efforts will always be successful, especially
considering that FFG does not control the cybersecurity measures and policies employed by
third-party service providers, issuers of securities, broker-dealers, qualified custodians,
governmental and other regulatory authorities, exchanges and other financial market
operators and providers.
Client Privacy and Confidentiality. FFG maintains policies and procedures designed to help
protect the confidentiality and security of client nonpublic personal information (“NPPI”).
NPPI includes, but is not limited to, social security numbers, credit or debit card numbers,
state identification card numbers, driver’s license number and account numbers. FFG
maintains administrative, technical, and physical safeguards designed to protect such
information from unauthorized access, use, loss, or destruction. These safeguards include
controls relating to data access, information security, and incident response, and are
reviewed to address changes in risk and business. Client information may be disclosed in
response to regulatory requests, legal obligations, or as otherwise permitted by law, and any
such disclosure is made in accordance with applicable privacy and confidentiality
requirements.
FFG may engage non-affiliated service providers in connection with providing advisory
services, and such providers may have access to client NPPI, as necessary, to perform their
functions. FFG confirms that service providers maintain safeguards designed to protect
client information from unauthorized access or use and provide notice to FFG in the event of
a cybersecurity incident involving client information maintained by the service provider.
While FFG maintains policies and procedures designed to protect client information, such
measures cannot eliminate all risk. FFG will notify clients in the event of a data breach
involving their NPPI as may be required by applicable state and federal laws.
Unmanaged Assets. FFG may, at the client‘s request, accommodate certain asset positions
in managed client accounts for which FFG does not maintain any management or oversight
responsibilities (the “Unmanaged Assets”). FFG does not provide investment management,
monitoring, or implementation services for the Unmanaged Assets. Therefore, FFG shall not
be responsible for the investment performance of the Unmanaged Assets. Rather, the client
and/or their other advisor(s) that maintain management authority for the Unmanaged
Assets, and not FFG, shall be exclusively responsible for such investment performance. The
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client may choose to engage FFG to manage some or all of the Unmanaged Assets under the
terms and conditions of an Investment Advisory Agreement between FFG and the client.
Trustee Directed Plans. FFG can be engaged to provide discretionary investment advisory
services to ERISA retirement plans, whereby the Firm shall manage Plan assets consistent
with the investment objective designated by the Plan trustees. In such engagements, FFG will
serve as an investment fiduciary as that term is defined under The Employee Retirement
Income Security Act of 1974 (“ERISA”). FFG will generally provide services on an “assets
under management” fee basis per the terms and conditions of an Investment Advisory
Agreement between the Plan and the Firm.
Fee Dispersion. FFG, in its discretion, may charge a lesser investment advisory fee, charge a
flat fee, waive its fee entirely, or charge fee on a different interval, based upon certain criteria
(i.e. anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, complexity of the
engagement, anticipated services to be rendered, grandfathered fee schedules, employees
and family members, courtesy accounts, competition, negotiations with client, etc.). Please
Note: As result of the above, similarly situated clients could pay different fees. In addition,
similar advisory services may be available from other investment advisers for similar or
lower fees.
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when requested
to recommend a broker-dealer/custodian for client accounts, FFG generally recommends
that Charles Schwab and Co, Inc. (“Schwab”) serves as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as Schwab charge brokerage
commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, dealer spreads, and
mark-ups and mark-downs charged for fixed income transactions, etc.). The types of
securities for which transaction fees, commissions, and/or other type fees (as well as the
amount of those fees) shall differ depending upon the broker-dealer/custodian (while
certain custodians, including Schwab, do not currently charge fees on individual equity or
ETF transactions, others do). Please Note: there can be no assurance that Schwab will not
change its transaction fee pricing in the future. Please Also Note: Schwab may also assess
fees to clients who elect to receive trade confirmations and account statements by regular
mail rather than electronically. These fees/charges are in addition to FFG’s investment
advisory fee at Item 5 below. FFG does not receive any portion of these fees/charges.
Margin / Securities Based Loans. Upon client request, FFG may recommend that a client
establish a margin loan or a securities-based loan (collectively, “SBLs”) with the client’s
broker-dealer/custodian or their affiliated banks (each, an “SBL Lender”) to access cash flow.
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Unlike a traditional real estate-backed loan, an SBL has the potential benefit of enabling
borrowers to access funds in a shorter time period, providing greater repayment flexibility,
and certain tax benefits. Clients interested in learning more about the potential tax benefits
of borrowing money on margin should consult with an accountant or tax advisor. The terms
and conditions of each SBL are contained in a separate agreement between the client and the
SBL Lender selected by the client, which terms and conditions may vary from client to client.
Borrowing funds on margin is not suitable for all clients and is subject to certain risks,
including but not limited to: increased market risk, increased risk of loss, especially in the
event of a significant downturn; liquidity risk; the potential obligation to post collateral or
repay the SBL if the SBL Lender determines that the value of collateralized securities is no
longer sufficient to support the value of the SBL; the risk that the SBL Lender may liquidate
the client’s securities to satisfy its demand for additional collateral or repayment / the risk
that the SBL Lender may terminate the SBL at any time. Before agreeing to participate in an
SBL program, clients should carefully review the applicable SBL agreement and all risk
disclosures provided by the SBL Lender including the initial margin and maintenance
requirements for the specific program in which the client enrolls, and the procedures for
issuing “margin calls” and liquidating securities and other assets in the client’s accounts.
If FFG recommends that a client apply for an SBL instead of selling securities that FFG
manages for a fee to meet liquidity needs, the recommendation presents an ongoing conflict
of interest because selling those securities (instead of leveraging those securities to access
an SBL) would reduce the amount of assets to which FFG’s investment advisory fee
percentage is applied, and thereby reduce the amount of investment advisory fees collected
by FFG. Likewise, the same ongoing conflict of interest is present if a client determines to
apply for an SBL on their own initiative. These ongoing conflicts of interest would persist as
long as FFG has an economic disincentive to recommend that the client terminate the use of
SBLs. Clients are therefore reminded that they are not under any obligation to employ the
use of SBLs, and are solely responsible for determining when to use, reduce, and terminate
the use of SBLs. Although FFG seeks to disclose all conflicts of interest related to its
recommended use of SBLs and related business practices, there may be other conflicts of
interest that are not identified above. Clients are therefore reminded to carefully review the
applicable SBL agreement and all risk disclosures provided by the SBL Lender as applicable,
and contact FFG’s Chief Compliance Officer with any questions regarding the use of SBLs.
FFG does not recommend such borrowing unless it is for specific short-term purposes (i.e. a
bridge loan to purchase a new residence). FFG does not recommend such borrowing for
investment purposes (i.e. to invest borrowed funds in the market). Regardless, if the client
was to determine to utilize margin or a pledged assets loan, the following economic benefits
would inure to FFG:
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by taking the loan rather than liquidating assets in the client’s account, FFG
continues to earn a fee on such Account assets; and,
if the client invests any portion of the loan proceeds in an account to be managed by
FFG, FFG will receive an advisory fee on the invested amount; and,
if FFG’s advisory fee is based upon the higher margined account value, FFG will earn
a correspondingly higher advisory fee. This could provide FFG with a disincentive to
encourage the client to discontinue the use of margin.
Please Note: The Client must accept the above risks and potential corresponding
consequences associated with the use of margin or a pledged assets loan.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be lower
than those available for other money market accounts. When this occurs, to help mitigate the
corresponding yield dispersion, FFG shall generally (with exceptions) purchase a higher
yielding money market fund (or other type security) available on the custodian’s platform,
unless FFG reasonably anticipates that it will utilize the cash proceeds during the subsequent
period to purchase additional investments for the client’s account. Exceptions and/or
modifications can and will occur with respect to all or a portion of the cash balances for
various reasons, including, but not limited to the amount of dispersion between the sweep
account and a money market fund, the size of the cash balance, an indication from the client
of an imminent need for such cash, or the client has a demonstrated history of writing checks
from the account.
Please Note: The above does not apply to the cash component maintained within a FFG
actively managed investment strategy (the cash balances for which shall generally remain in
the custodian designated cash sweep account), an indication from the client of a need for
access to such cash, assets allocated to an unaffiliated investment manager, and cash
balances maintained for fee billing purposes. Please Also Note: The client shall remain
exclusively responsible for yield dispersion/cash balance decisions and corresponding
transactions for cash balances maintained in any FFG unmanaged accounts.
Client Obligations. In performing its services, FFG shall not be required to verify any
information received from the client or from the client’s other professionals, and is expressly
authorized to rely thereon. Clients remain responsible to promptly notify us if there is ever
any change in their financial situation or investment objectives for the purpose of reviewing,
evaluating, or revising our previous recommendations or services.
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Please Note: Investment Risk. Different types of investments involve varying degrees of risk,
and it should not be assumed that future performance of any specific investment or
investment strategy (including the investments and/or investment strategies recommended
or undertaken by FFG) will be profitable or equal any specific performance level(s).
Disclosure Brochure. A copy of FFG’s written Brochure as set forth on Part 2 of Form ADV
and Client Relationship Summary as set forth in Form CRS shall be provided to each client
prior to, or contemporaneously with, the execution of the Investment Advisory Agreement
or Financial Planning and Consulting Agreement.
FFG shall provide investment advisory services specific to the needs of each client. Prior to
providing investment advisory services, an investment adviser representative will ascertain each
client’s investment objective(s). Thereafter, FFG shall allocate and/or recommend that the client
allocate investment assets consistent with the designated investment objective(s). FFG does not
participate in a wrap program.
Item 5 – Fees and Compensation
PORTFOLIO MANAGEMENT SERVICES
The annual fee for portfolio management services will typically be charged as a percentage
of assets under management at the tiered rate of 1.00% per year for assets up to $1,000,000
and 0.75% per year for assets above $1,000,000.
FFG's portfolio management services fee will be charged quarterly in arrears based on the
account value last day of the previous quarter, prorated for inflows and outflows that result
in at least a $25 increase or decrease in the amount of the quarterly fee. Both FFG's
Investment Advisory Agreement and the custodial/clearing agreement may authorize the
custodian to debit the account for the amount of FFG's investment advisory fee and to
directly remit that management fee to FFG in compliance with regulatory procedures.. At
FFG's discretion, the annual fee for portfolio management services may be charged on an
hourly basis ranging from $150 to $750 per hour or on a fixed fee basis.
A minimum of $1,000,000 of assets under management is required for Portfolio Management
Services. This account size may be negotiable under certain circumstances. That is, fees may
vary depending upon various objective and subjective factors, including but not limited to:
the representative assigned to the account, the amount of assets to be invested, the
complexity of the engagement, the anticipated number of meetings and servicing needs,
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related accounts, future earning capacity, anticipated future additional assets, and
negotiations with the client. FFG may group certain related client accounts for the purposes
of achieving the minimum account size and determining the annualized fee.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
FFG may provide financial planning and/or consulting services (including investment and
non-investment related matters, including estate planning, insurance planning, etc.) on a
stand-alone separate fee basis. FFG’s planning and consulting fees are negotiable, but FFG
generally charges between $1,000 and $7,500 on a fixed fee basis, or between $150 and $750
per hour on an hourly basis, depending upon the level, complexity, and scope of the services
required and the professional rendering the services.
GENERAL INFORMATION ABOUT FEES
In certain circumstances, all fees and account minimums may be negotiable. FFG has fee
arrangements with preexisting clients for portfolio management services, which differ from
the above fee schedule. As result of the above, similarly situated clients could pay different
fees and similar advisory services may be available from other investment advisers for
similar or lower fees.
A client agreement may be canceled at any time, by either party, for any reason. Upon
termination of any account, any prepaid, unearned fees will be promptly refunded, and any
earned, unpaid fees will be due and payable.
All fees paid to FFG for investment advisory services are separate and distinct from the fees
and expenses charged by mutual funds and ETFs to their shareholders. These fees and
expenses are described in each fund's prospectus. These fees will generally include a
management fee and other fund expenses. The client should review both the fees charged by
the funds and the fees charged by FFG to fully understand the total amount of fees to be paid
by the client and to evaluate the advisory services being provided.
In addition to FFGs advisory fees, clients are also responsible for the fees and expenses
charged by custodians and imposed by broker dealers. Such fees include, but are not limited
to, transaction charges, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. Such charges, fees and commissions are
exclusive of and in addition to FFG’s fee; and FFG shall not receive any portion of these
commissions, fees, and costs. While certain custodians, including Schwab, generally (with
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exceptions) do not currently charge fees on individual equity transactions (including ETFs),
others do.
There can be no assurance that Schwab will not change its transaction fee pricing in the
future. Schwab may also assess fees to clients who elect to receive trade confirmations and
account statements by regular mail rather than electronically.
Item 6 – Performance-Based Fees and Side-By-Side Management
FFG does not charge any performance-based fees (i.e., fees based on a share of capital gains
on or capital appreciation of client assets).
Item 7 – Types of Clients
FFG offers a combination of advisory services, where appropriate, to individuals, high net
worth individuals, pension and profit sharing plans, trusts, estates, charitable organizations,
and corporations or other business entities. A minimum of $1,000,000 of assets under
management is required for Portfolio Management Services. This account size may be
negotiable under certain circumstances. FFG, in its sole discretion, may also charge a lesser
investment management fee and/or reduce or waive its aggregate relationship minimum
based upon certain criteria (i.e. anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, negotiations with client, etc.). As result of the above, similarly situated clients
could pay different fees and similar advisory services may be available from other
investment advisers for similar or lower fees.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
FFG's services are based on long-term investment strategies incorporating the principles of
Modern Portfolio Theory. FFG's investment approach is firmly rooted in the belief that
markets are "efficient" over periods of time and that investors' long-term returns are
determined principally by asset allocation decisions, rather than market timing. FFG
recommends diversified portfolios, principally containing actively managed and passive,
open end mutual funds to implement this investment strategy.
Although all investments involve risk, FFG's investment advice seeks to limit risk through
broad diversification among asset classes and, as appropriate for particular clients the
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investment in fixed income mutual funds. FFG's investment philosophy is designed for
investors who desire a buy and hold strategy. FFG does not recommend frequent trading,
which can increase brokerage and other costs and taxes.
Clients may hold or retain other types of assets as well, but FFG will not manage or supervise
such assets (i.e., Unmanaged Assets). Unmanaged Assets will be marked as such on
statements prepared by FFG. If a client has any concerns about whether a security is an
Unmanaged Asset or a managed asset, they should contact FFG.
FFG’s strategies do not utilize securities that FFG believes would be classified as having any
unusual risks.
Analysis of a Client’s Financial Situation
In the development of investment plans for clients, including the recommendation of an
appropriate asset allocation, FFG relies on an analysis of the client’s financial goals and
objectives, current and estimated future resources, and tolerance for risk. Based on an
analysis of the above factors, FFG will devise an allocation plan, which may include the
allocation of client assets among various FFG strategies. These strategies will typically be
based on various asset classes and investment categories, including passive equity, active
equity, taxable bond, municipal bond, and alternative investment strategies. FFG’s
investment strategies are not models. Therefore, even if a client’s account is allocated to a
particular strategy, the implementation of such strategy may vary across client accounts,
based on various factors, including those detailed below.
The aforementioned strategies serve as the “building blocks” of a client’s account allocation.
While FFG will typically seek to maintain consistency when applying the same investment
strategy across multiple client accounts, each client account will be individually analyzed for
account composition, tax implications, costs, and other factors when allocating to a
particular strategy and when implementing that strategy in a client account. This means that
deviations from a core strategy may occur for some clients, particularly when FFG makes
changes to a strategy’s holdings or weightings.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
Past performance is no guarantee of future results. All investments present the risk of loss
of principal – the risk that the value of securities (e.g., mutual funds), when sold or otherwise
disposed of, may be less than the price paid for the securities. Even when the value of the
securities when sold is greater than the price paid, there is the risk that the appreciation will
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be less than inflation. In other words, the purchasing power of the proceeds may be less than
the purchasing power of the original investment.
The mutual funds used by FFG may include funds invested in domestic and international
equities, including real estate investment trusts (REITs), domestic and international fixed
income securities and commodities. Equity securities may include large capitalization,
medium capitalization and small capitalization stocks. Fixed income securities may include
investment grade corporate bonds, high yield bonds, municipal bonds, United States
government bonds, developed country international bonds, and emerging market bonds.
Mutual fund shares invested in fixed income securities are subject to the same interest rate,
inflation and credit risks associated with the underlying bond holdings.
Among the riskiest mutual funds currently used in FFG’s investment strategies are: small
capitalization funds, and international funds.
Certain funds used by FFG may contain international securities. Investing outside the United
States involves additional risks, such as currency fluctuations, periods of illiquidity and price
volatility. These risks are generally even greater with investments in emerging markets.
More information about the risks of any particular mutual fund, including information about
the risks associated with the specific market sectors, can be found in the fund’s prospectus.
The following provides a short description of some of the underlying risks associated with
the types of investments that FFG uses or recommends:
Market Risk. The price of a security may drop in reaction to tangible and intangible events
and conditions. This type of risk may be caused by external factors (such as economic or
political factors), but may also be incurred because of a security’s specific underlying
investments. Additionally, each security’s price can fluctuate based on market movement,
which may or may not be due to the security’s operations or changes in its true value. For
example, political, economic and social conditions may trigger market events which are
temporarily negative, or temporarily positive.
Unsystematic Risk. Unsystematic risk is the company-specific or industry-specific risk in a
portfolio that the investor bears. Unsystematic risk is typically addressed through
diversification. However, as indicated above, diversification does not guarantee better
performance and cannot eliminate the risk of investment losses.
Value Investment Risk. Value stocks may perform differently from the market as a whole and
following a value-oriented investment strategy may cause a portfolio to underperform
growth stocks.
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Growth Investment Risk. Prices of growth stocks tend to be higher in relation to their
companies’ earnings and may be more sensitive to market, political and economic
developments than other stocks, making their prices more volatile.
Small Company Risk. Securities of small companies are often less liquid than those of large
companies and this could make it difficult to sell a small company security at a desired time
or price. As a result, small company stocks may fluctuate relatively more in price. In general,
small capitalization companies are more vulnerable than larger companies to adverse
business or economic developments and they may have more limited resources.
Interest Rate Risk. Fixed income securities and fixed income-based securities are subject to
interest rate risk because the prices of fixed income securities tend to move in the opposite
direction of interest rates. When interest rates rise, fixed income security prices tend to fall.
When interest rates fall, fixed income security prices tend to rise. In general, fixed income
securities with longer maturities are more sensitive to these price changes.
Inflation Risk. When any type of inflation is present, a dollar at present value will not carry
the same purchasing power as a dollar in the future, because that purchasing power erodes
at the rate of inflation.
Reinvestment Risk. Future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e. interest rate), which primarily relates to fixed income
securities.
Credit Risk. The issuer of a security may be unable to make interest payments and/or repay
principal when due. A downgrade to an issuer’s credit rating or a perceived change in an
issuer’s financial strength may affect a security’s value and impact performance. Credit risk
is considered greater for fixed income securities with ratings below investment grade. Fixed
income securities that are below investment grade involve higher credit risk and are
considered speculative.
Call Risk. During periods of falling interest rates, a bond issuer will call or repay a higher-
yielding bond before its maturity date, forcing the investment to reinvest in bonds with
lower interest rates than the original obligations.
Regulatory Risk. Changes in laws and regulations from any government can change the
market value of companies subject to such regulations. Certain industries are more
susceptible to government regulation. For example, changes in zoning, tax structure or laws
may impact the return on investments.
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Mutual Fund Risk. Mutual funds are operated by investment companies that raise money
from shareholders and invest it in stocks, bonds, and/or other types of securities. Each fund
will have a manager that trades the fund’s investments in accordance with the fund’s
investment objective. Mutual funds charge a separate management fee for their services, so
the returns on mutual funds are reduced by the costs to manage the funds. While mutual
funds generally provide diversification, risks can be significantly increased if the fund is
concentrated in a particular sector of the market. Mutual funds come in many varieties. Some
invest aggressively for capital appreciation, while others are conservative and are designed
to generate income for shareholders. In addition, the client’s overall portfolio may be
affected by losses of an underlying fund and the level of risk arising from the investment
practices of an underlying fund (such as the use of derivatives).
Exchange Traded Fund Risk. ETFs are marketable securities that are designed to track,
before fees and expenses, the performance or returns of a relevant index, commodity, bonds
or basket of assets, like an index fund. Unlike mutual funds, ETFs trade like common stock
on a stock exchange. ETFs experience price changes throughout the day as they are bought
and sold. In addition to the general risks of investing, there are specific risks to consider with
respect to an investment in ETFs, including, but not limited to: (i) an ETF’s shares may trade
at a market price that is above or below its net asset value; (ii) the ETF may employ an
investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may
be halted if the listing exchange’s officials deem such action appropriate, the shares are de-
listed from the exchange, or the activation of market-wide “circuit breakers” (which are tied
to large decreases in stock prices) halts stock trading generally.
Item 9 – Disciplinary Information
FFG does not have any legal or disciplinary events to disclose that are material to a client’s
or prospective client’s evaluation of its advisory business or the integrity of its management.
Item 10 – Other Financial Industry Activities and Affiliations
Neither FFG, nor its representatives, are registered or have an application pending to
register as a broker-dealer or a registered representative of a broker-dealer; as a futures
commission merchant, commodity pool operator, a commodity trading advisor, or a
representative of the foregoing. FFG does not have any relationship or arrangement that is
material to its advisory business or to its clients with any related person. FFG does not
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receive, directly or indirectly, compensation from investment advisors that it recommends
or selects for its clients.
Item 11 – Code of Ethics
FFG has adopted a Code of Ethics for all supervised persons of the firm describing its high
standard of business conduct and fiduciary duty to its clients. The Code of Ethics stresses
that no person employed by FFG shall prefer his/her own interests to those of advisory
clients.
The Code of Ethics includes provisions relating to the confidentiality of client information, a
prohibition on insider trading, restrictions on the acceptance of significant gifts, the
reporting of certain gifts and business entertainment items, and personal securities trading
procedures, among other things. All supervised persons of FFG must acknowledge the terms
of the Code of Ethics annually, or as amended.
Neither FFG nor its employees recommend, buy, or sell any securities for client accounts in
which it has a material financial interest. FFG’s employees and persons associated with FFG
are required to follow FFG’s Code of Ethics. Subject to satisfying this policy and applicable
laws, officers, directors and employees of FFG may trade for their own accounts in securities
which are recommended, bought, or sold for FFG’s clients.
The Code of Ethics is designed to assure that the personal securities transactions, activities
and interests of the employees of FFG will not interfere with (i) making decisions in the best
interest of advisory clients and (ii) implementing such decisions while, at the same time,
allowing employees to invest for their own accounts. Under the Code certain classes of
securities have been designated as exempt transactions, based upon a determination that
the purchase and sale of these securities by employees would not materially interfere with
the best interest of FFG’s clients. Mutual funds are treated as exempt transactions.
In addition, the Code requires pre-clearance of some transactions. Employee trading is
continually monitored under the Code of Ethics, and to reasonably prevent conflicts of
interest between FFG and its clients. Clients or prospective clients may request a copy of the
Code of Ethics by contacting FFG’s Chief Compliance Officer, Seth B. Fierston.
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Item 12 – Brokerage Practices
Brokerage Practices
Upon client request, FFG generally recommends that investment advisory accounts be
maintained with Schwab as broker-dealer/custodian. Before engaging FFG to provide
investment management services, the client will be required to enter into a formal
Investment Advisory Agreement with FFG setting forth the terms and conditions under
which FFG shall advise on the client's assets, and a separate custodial/clearing agreement
with each designated broker-dealer/custodian. Depending on which custodian clients select
to maintain their account, they may experience differences in customer service, transaction
timing, the availability of sweep account vehicles and money market funds, and other aspects
of investing.
Factors that FFG considers in recommending Schwab (or any other broker-dealer/custodian
to clients) include historical relationship with FFG, financial strength, reputation, execution
capabilities, pricing, research, and service. Although the commissions and/or transaction
fees paid by FFG’s clients (to the extent that such transaction fees and commissions are
payable) shall conform to FFG’s duty to seek best execution, a client may pay a transaction
fee that is higher than another qualified broker-dealer might charge to effect the same
transaction where FFG determines, in good faith, that the transaction fee is reasonable. In
seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, although FFG will seek
competitive rates, it may not necessarily obtain the lowest possible commission rates for
client account transactions. The brokerage commissions or transaction fees charged by the
designated broker-dealer/custodian are exclusive of, and in addition to, FFG’s investment
advisory fee.
Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, FFG receives from Schwab
(or could receive from other broker-dealer/custodians, unaffiliated investment managers,
vendors, investment platforms, and/or product/fund sponsors) without cost (and/or at a
discount) support services and/or products, certain of which assist FFG to better monitor
and service client accounts maintained at such institutions. The support services that FFG
receives can include: investment-related research, pricing information and market data,
software and other technology that provide access to client account data, compliance and/or
practice management-related publications, discounted or free consulting services,
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discounted and/or free travel and attendance at conferences, meetings, and other
educational and/or social events (which can also include transportation and lodging),
marketing support, computer hardware and/or software and/or other products used by FFG
in furtherance of its investment advisory business operations. As referenced above, some of
the support services and/or products that FFG can receive may assist FFG in managing and
administering client accounts. Others do not directly provide such assistance, but rather
assist FFG to manage and further develop its business enterprise. The receipt of these
support services and products presents a conflict of interest, because FFG has the incentive
to recommend that clients utilize Schwab as a broker-dealer/custodian based upon its
interest in continuing to receive the above-described support services and products, rather
than based on a client’s particular need. However, FFG’s clients do not pay more for
investment transactions effected and/or assets maintained at Schwab as a result of this
arrangement. There is no corresponding commitment made by FFG to Schwab or any other
entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities or other investment products as a result of the above arrangements. FFG’s
Chief Compliance Officer, Seth B. Fierston, remains available to address any questions that a
client or prospective client may have regarding the above arrangements and the conflicts of
interest presented.
FFG does not receive referrals from broker-dealers.
Directed Brokerage. FFG generally does not accept directed brokerage arrangements (when
a client requires that account transactions be effected through a specific broker-dealer). In
such client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and FFG will not seek better execution services or prices
from other broker-dealers or be able to “batch” the client’s transactions for execution
through other broker-dealers with orders for other accounts managed by FFG. As a result, a
client should expect to pay higher commissions or other transaction costs or greater spreads,
or receive less favorable net prices, on transactions for the account than would otherwise be
the case. In the event that the client directs FFG to effect securities transactions for the
client’s accounts through a specific broker-dealer, the client acknowledges that such
direction will generally cause the accounts to incur higher commissions or transaction costs
than the accounts would otherwise incur had the client determined to effect account
transactions through alternative clearing arrangements that may be available through FFG.
Higher transaction costs adversely impact account performance. Transactions for directed
accounts will generally be executed following the execution of portfolio transactions for non-
directed accounts.
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Order Aggregation. The vast majority of transactions effected by FFG for client accounts are
open-end mutual funds. Transactions for each client account generally will be effected
independently, unless FFG decides to purchase or sell the same securities for several clients
at approximately the same time. FFG may (but is not obligated to) combine or “bunch” such
orders to seek best execution, to negotiate more favorable commission rates or to allocate
equitably among FFG’s clients differences in prices and commissions or other transaction
costs that might have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given day.
FFG shall not receive any additional compensation or remuneration as a result of such
aggregation.
Item 13 – Review of Accounts
While the underlying securities within Portfolio Management Services accounts are
continuously monitored, the accounts are reviewed at least quarterly by FFG’s Co-Presidents
and/or representatives.
Accounts are reviewed in the context of each client's stated investment objectives and
guidelines. More frequent reviews may be triggered by material changes in variables such as
the client's individual circumstances, the market, or the political / economic environment.
In addition to the statements and confirmations of transactions that Portfolio Management
Services clients receive from their broker dealer, FFG provides quarterly reports
summarizing account performance, balances and holdings. FFG's principals and advisory
representatives are also available to consult with the client and meetings can be scheduled
to address client questions.
Item 14 – Client Referrals and Other Compensation
As referenced in Item 12 above, FFG receives certain economic benefits from Schwab
including support services or products without cost or at a discount. FFG’s clients do not pay
more for investment transactions effected and/or assets maintained at Schwab as result of
this arrangement. There is no corresponding commitment made by FFG to Schwab or any
other entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities or other investment products because of the above arrangements. FFG’s
Chief Compliance Officer, Seth B. Fierston, remains available to address any questions that a
client or prospective client may have regarding the above arrangement and the conflicts of
interest presented.
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FFG does not engage solicitors, nor does it compensate any person or entity for client
referrals.
Item 15 – Custody
Clients should receive at least quarterly statements from Schwab, a qualified custodian (or
any other qualified custodian maintaining client assets), that holds and maintains client’s
investment assets.
FFG urges clients to carefully review such statements and compare such official custodial
records to the account statements that FFG provides. FFG’s statements may vary from
custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
FFG engages in practices and services on behalf of its clients that require disclosure at ADV
Part 1, Item 9. Some of the practices and services subject the affected account(s) to an annual
surprise CPA examination in accordance with Rule 206(4)-2 under the Investment Advisers
Act of 1940. In addition, certain clients have signed asset transfer authorizations which
permit the qualified custodian to rely upon instructions from FFG to transfer client funds to
“third parties.” These arrangements are also reflected at ADV Part 1, Item 9, but in
accordance with the guidance provided in the SEC’s February 21, 2017 Investment Adviser
Association No-Action Letter, the affected accounts are not subjected to an annual surprise
CPA examination. FFG’s Chief Compliance Officer, Seth B. Fierston, remains available to
address any questions that a client or prospective client may have regarding custody related
issues.
Item 16 – Investment Discretion
FFG requests discretionary authority from the client at the outset of an advisory relationship
to select the identity and amount of securities to be bought or sold. In all cases, however,
such discretion is to be exercised in a manner consistent with the stated investment
objectives for the particular client account.
Any limitations / restrictions on this discretionary authority shall be made in writing and
provided to FFG by the client. Clients may change/amend these limitations /restrictions as
required. Such amendments must be submitted in writing.
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Item 17 – Voting Client Securities
Advisory clients may delegate their proxy voting authority to FFG. Alternatively, clients may,
at their election, choose to receive proxies related to their own accounts, in which case FFG
may consult with clients as requested. When FFG is given discretion to vote the proxies on
behalf of its clients, it will vote those proxies in the best interests of its clients and in
accordance with FFG's established policies and procedures.
FFG will only vote proxies for securities it “manages” for clients pursuant to its discretionary
authority and not any “Unmanaged Assets.” Since FFG does not manage individual stocks
that are held in client accounts, the proxies for these securities will not be voted by FFG.
Clients who maintain individual securities in their accounts with FFG have three options: 1)
FFG can set up a separate account for the client to hold the individual securities and code the
account so that the proxies are sent to the client; 2) FFG can change the existing coding on
their account so that the client is responsible for voting the proxies for all of the assets held
in the account; or 3) the client can delegate the responsibility of voting the proxies to FFG,
knowing that FFG will not be voting the proxies of their individual securities.
If FFG becomes aware of a material conflict of interest, which might reasonably bring into
question FFG’s objectivity in voting a client's proxy, FFG will inform any affected client of
that conflict in advance and mutually agree upon an acceptable manner of handling the
conflict. FFG will not vote a proxy involving a material conflict of interest unless the client
has approved FFG’s actions in advance.
Clients may request, in writing, information on how proxies for their shares were voted. If
any client requests a copy of FFG's complete proxy policies and procedures or how FFG voted
proxies for his/her account(s), FFG will promptly provide such information to the client.
FFG will not be responsible and each client has the right and responsibility to take any
actions with respect to any legal proceedings, including without limitation, bankruptcies and
shareholder litigation, and the right to initiate or pursue any legal proceedings, including
without limitation, shareholder litigation, including with respect to transactions, securities
or other investments held in the client’s account or the issuers thereof. FFG is not obligated
to render any advice or take any action on a client’s behalf with respect to securities or other
property held in the client’s account, or the issuers thereof, which become the subject of any
legal proceedings, including without limitation, bankruptcies and shareholder litigation, to
which any securities or other investments held or previously held in the account, or the
issuers thereof, become subject. In addition, FFG is not obligated to initiate or pursue any
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legal proceedings, including without limitation, shareholder litigation, on behalf of a client’s
account, including with respect to transactions, securities or other investments held or
previously held, in the client’s account or the issuers thereof. Clients may obtain a copy of
FFG's complete proxy voting policies and procedures by contacting FFG’s Chief Compliance
Officer, Seth B. Fierston.
Item 18 – Financial Information
FFG does not require or solicit the prepayment of more than $1,200 in fees six months or
more in advance. FFG is unaware of any financial condition that is reasonably likely to impair
its ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts. FFG has not been the subject of a bankruptcy petition.
ANY QUESTIONS: FFG’s Chief Compliance Officer, Seth B. Fierston, remains available to
address any questions about this ADV Part 2A Disclosure Brochure.
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