View Document Text
Item 1: Cover Page
Finamex Asset Management, LLC
Client Brochure
This Brochure provides information about the qualifications and business practices of Finamex
Asset Management, LLC. If you have any questions about the contents of this Brochure, please
contact us at 713-589-7121. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities' authority.
Finamex Asset Management, LLC is a registered investment adviser. Registration of an investment
adviser does not imply any level of skill or training. The oral and written communications of an
Adviser provide you with information about which you determine to hire or retain an Adviser.
Additional information about Finamex Asset Management, LLC is also available on the SEC’s
Website at www.adviserinfo.sec.gov.
2700 Post Oak Blvd., 22nd Floor,
Suite 22-122
Houston, Texas 77056
713-589-7121
April 23, 2026
Item 2: Material Changes
This item discusses only specific material changes that are made to the Brochure since the Firm’s
last annual update. It will also reference the date of the last update of the brochure. Since the Firm’s
last update dated April 14, 2026 the Firm’s CCO changed from Pablo Andres Carrillo to Luis
Suarez.
We will ensure that you receive a summary of any material changes to this and subsequent
Brochures within 120 days of the close of our business’ fiscal year, which is December 31. We
will further provide you with a new Brochure as necessary based on changes or new information,
at any time, without charge.
Currently, Finamex’s Brochure may be requested by contacting Luis Suarez, CCO, by phone at
713-589-7121 or via email at luis.suarez@finamexintl.com. Additional information about
Finamex is also available via the SEC’s Website at www.adviserinfo.sec.gov. The SEC’s Website
also provides information about any persons affiliated with Finamex who are registered, or are
required to be registered, as investment adviser representatives of Finamex.
2
Item 3: Table of Contents
ITEM 1: COVER PAGE ..................................................................................................................................... 1
ITEM 2: MATERIAL CHANGES ....................................................................................................................... 2
ITEM 3: TABLE OF CONTENTS ...................................................................................................................... 3
ITEM 4: ADVISORY BUSINESS ........................................................................................................................ 4
ITEM 5: FEES, COMPENSATION AND TERMINATION OF SERVICES .................................................. 12
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ...................................... 15
ITEM 7: TYPES OF CLIENTS ......................................................................................................................... 16
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ....................... 17
ITEM 9: DISCIPLINARY INFORMATION .................................................................................................... 23
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ...................................... 24
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING ..................................................................................................................................... 26
ITEM 12: BROKERAGE PRACTICES ............................................................................................................ 28
ITEM 13: REVIEW OF ACCOUNTS ............................................................................................................... 30
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ............................................................. 31
ITEM 15: CUSTODY ......................................................................................................................................... 32
ITEM 16: INVESTMENT DISCRETION ......................................................................................................... 33
ITEM 17: VOTING CLIENT SECURITIES .................................................................................................... 34
ITEM 18: FINANCIAL INFORMATION ......................................................................................................... 35
3
ITEM 4: ADVISORY BUSINESS
A. Firm Description
Finamex Asset Management, LLC is a Delaware limited liability company that was formed on
March 12, 2019 to act as an Investment Adviser. The Firm is currently registered as an investment
advisor with the SEC. Finamex Asset Management, LLC is 100 % owned by Finamex USA, LLC,
a Delaware formed limited liability company, which is in turn 100 % owned by Casa de Bolsa
Finamex S.A.B. de C.V. (“Finamex Casa de Bolsa”). Finamex Casa de Bolsa is a publicly traded
company that was formed in Mexico and that is listed in the Mexican Stock Exchange (BMV) and
the Bolsa Institucional de Valores (BIVA) in Mexico.
Finamex Asset Management, LLC has a sister company, Finamex International, LLC which is 100
% owned by Finamex USA, LLC. Finamex International is a registered broker/dealer and a
Member of the Financial Industry Regulatory Authority (FINRA) and is registered with the U.S.
Securities and Exchange Commission (SEC).
B. Types of Advisory Services
Finamex Asset Management, LLC offers to its client’s discretionary and/or non-discretionary
investment advisory services, and, to the extent specifically requested by a client, financial
planning and related consulting services. These services are offered to individuals, families, trusts
and businesses. The investment advisory services are based on Modern Portfolio Theory (“MPT”)
that makes it possible for anyone who enters into a Finamex Asset Management, LLC Client
Agreement (the “Advisory Client Agreement”), to access state-of-the-art investment advisory and
portfolio management services. As provided in the Advisory Client Agreement, advisory clients
(“Clients”) grant Finamex Asset Management, LLC discretionary authority to manage Client asset
in accounts (“Client Accounts” or “Accounts”) opened and maintained at Finamex Asset
Management, LLC. Finamex Asset Management’s primary investment objective is to seek
maximum long-term, risk-adjusted, after-tax, net of fee returns.
Account Portfolio Management
Finamex Asset Management, LLC provides customized investment advisory solutions for its
Clients. This is achieved through continuous personal Client contact and interaction while
providing discretionary investment management and consulting services. Finamex Asset
Management, LLC works with each Client to identify their investment goals and objectives as well
as risk tolerance and financial situation in order to create a portfolio allocation. Finamex Asset
Management, LLC will then construct a portfolio, consisting of exchange-traded funds (“ETFs”),
mutual funds, and individual stocks and bonds to achieve the Client’s investment goals. Finamex
4
Asset Management, LLC may also utilize other security types as necessary to meet the needs of
its Clients.
At Finamex Asset Management LLC, our investment philosophy is based on the belief that markets
are efficient over the long-term, but can remain relatively inefficient and irrational over the shorter
term. At the core of our investment management approach is a tactically managed Asset Allocation
strategy that seeks to capture market inefficiencies in various asset classes over time while
maintaining a below-market risk posture. This provides Clients with a longer-term core solution
which is aligned with our belief that markets are efficient and rational over longer periods of time.
However, in aligning with our belief that markets can operate away from the fundamentals over
the shorter term, Finamex Asset Management, LLC manages a number of technically based
strategies that are designed to capitalize on trends that we see developing in various markets/asset
classes. The goal of these strategies is to limit losses in unfavorable market environments while
attempting to outperform the broad market over longer periods of time. The firm employs technical
analysis and proprietary rule-based modeling in managing these accounts.
These portfolios are as follows:
Shield Portfolio:
•
Invests in ETFs
• Seeks to maximize income while reducing risk
• At least 85% of the portfolio is invested in fixed income
•
Invests up to 15% of the portfolio in equities
Diversified Portfolio:
•
Invests in ETFs
• Seeks to balance income and capital appreciation through diversification with different
return sources
• At least 85% of the portfolio is invested in fixed income
•
Invests up to 15% of the portfolio in equities
• Seeks to obtain attractive returns in fixed income through corporate and global securities
5
• Active Management:
o Active fixed income management seeking assets with the best risk-benefit
o Constant supervision of equity sectors seeking the best growth prospects with
attractive valuations
Diversified Alpha Portfolio:
•
Invests in ETFs
• Focus on seeking to generate alpha and return stability
• At least 75% of the portfolio is invested in fixed income
•
Invests up to 25% of the portfolio in equities
• Seeks to obtain attractive returns in fixed income through corporate and global securities
• Seeks to generate alpha through investment in different sectors according to market
opportunities
• Active Management:
o Fixed Income active management: seeking the assets with the best risk-reward
o Constant supervision of equity sectors seeking the best growth prospects with
attractive valuations
Barbell Portfolio
•
Invests in ETFs
• At least 65% of the portfolio is invested in fixed income
• Up to 35% of the portfolio is invested in equities
• The core of the portfolio consists of fixed income securities, as well as equities
• Active Management:
o Fixed Income active management: seeking the assets with the best risk-reward
o Constant supervision of equity sectors seeking the best growth prospects with
attractive valuations
6
• Barbell Strategy:
o The portfolio follows a Barbell strategy combining exposure in fixed income and
equities
o The portfolio achieves a Barbell exposure by investing in both short and long
duration assets.
Barbell Alpha Portfolio
•
Invests in ETFs
• At least 45% of the portfolio is invested in fixed income
• Up to 55% of the portfolio is invested in equities
• The core of the portfolio consists of fixed income securities, as well as equities
• Active Management:
o Fixed Income active management: seeking the assets with the best risk-reward
balance
o Constant supervision of equity sectors seeking the best growth prospects with
attractive valuations
• Barbell Strategy:
o The portfolio follows a Barbell strategy combining exposure in fixed income and
equities
o The portfolio achieves a Barbell exposure by investing in both short and long
duration assets
Core Equity Portfolio:
Invests in ETFs
•
• At least 25% of the portfolio is invested in fixed income
• Up to 75% of the portfolio is invested in equities
• The backbone of the portfolio consists of fixed income securities, as well as equities
7
• Active Management:
o Active management of fixed income, seeking assets with the best risk–return
profile
o Ongoing monitoring of equity sectors to identify the best growth opportunities
with attractive valuations
• Core Equity Strategy:
o The portfolio follows a strategy with high exposure to equities
o The portfolio achieves a barbell exposure by investing in both short-duration
and long-duration assets
Thematics Portfolio
•
Invests in ETFs
•
Invests 100% in Equities
• Megatrends: seeks to capture significant changes in society and changing global habits:
o Impact on consumer goods, employment, corporate strategy, and government
policies
o Long-term growth opportunities
• Active Management: constant supervision of Megatrends with best growth potential
o ETF research
o Constant updating of the Megatrends ETF universe
o Supervision of returns, liquidity, transaction costs, risk-return
• Diversification: exposure to global companies
o Reduction of stock selection risk through diversified ETFs
o Exposure to trends and a variety of disruptive sectors
o Focus on innovative and disruptive companies with high reinvestment levels
• Long Term: Megatrends are transformations that take years; therefore, the strategy follows
a long-term perspective
Finamex Asset Management, LLC will construct, implement and monitor the portfolio to help
ensure it meets the goals, objectives, circumstances, and risk tolerance agreed to by the Client.
8
Each Client will have the opportunity to place reasonable restrictions on the types of investments
to be held in their respective portfolio, subject to the acceptance by the Advisor. Finamex Asset
Management, LLC may periodically rebalance or adjust client accounts under its management. If
the client experiences any significant changes to his/her financial or personal circumstances, the
Client must notify the Firm so that the Firm can consider such information in managing the Client's
investments.
Finamex Asset Management, LLC evaluates and selects ETFs and mutual funds for inclusion in
Client portfolios only after applying their internal due diligence process. Finamex Asset
Management, LLC may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Finamex Asset Management LLC may recommend specific positions to
increase sector or asset class weightings. The Advisor may recommend employing cash positions
as a possible hedge against market movement, which may adversely affect the portfolio. Finamex
Asset Management, LLC may recommend selling positions for reasons that include, but are not
limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security
or class of securities, overvaluation or overweighting of the position[s] in the portfolio, change in
risk tolerance of Client, generating cash to meet Client needs, or any risk deemed unacceptable for
the Client’s risk tolerance.
Prior to rendering investment advisory services, Finamex Asset Management, LLC will ascertain,
in conjunction with the Client, the Client’s financial situation, risk tolerance, and investment
objective[s].
Finamex Asset Management, LLC will provide investment advisory services and portfolio
management services and will not provide securities custodial or other administrative services. All
client accounts will be introduced to Finamex International, an affiliated broker-dealer and will be
custodied by the clearing firm for Finamex International. At no time will Finamex Asset
Management, LLC accept or maintain custody of a Client’s funds or securities. All Client assets
will be managed within their designated brokerage account, pursuant to the Client Investment
Advisory Agreement.
Financial Planning and Consulting Services
Finamex Asset Management, LLC will typically provide a variety of financial planning services
to individuals, families, small businesses and other Clients, pursuant to a written Financial
Planning or Consulting Agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals, objectives and financial situation. Finamex Asset Management,
LLC and the Client will discuss and agree upon the specific topics to be covered by the financial
plan. Such topics may include investment planning, retirement planning, tax planning, insurance
planning, estate planning, or business planning. Finamex Asset Management, LLC will conduct
one or more meetings (in person, if possible, otherwise via telephone conference) with the Client
9
in order to understand the Client's current financial situation, financial goals, specific issues or
questions, and topics to be covered by the financial plan.
A financial plan developed for, or financial consultation rendered to the Client, will usually include
general recommendations for a course of activity or specific actions to be taken by the Client. For
example, recommendations may be made that the Client start or revise their investment programs,
commence or alter retirement savings, establish education savings and/or charitable giving
programs. Finamex Asset Management, LLC may also refer Clients to an accountant, attorney or
other specialist, as appropriate for their unique situation. Finamex may be compensated for these
referrals, but any such compensation will not increase the fee charged to the client by Finamex.
For certain financial planning engagements, the Advisor will provide a written summary of
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc
engagements, the Advisor may not provide a written summary. Plans or consultations are typically
completed within six months of contract date, assuming all information and documents requested
are provided promptly.
Financial planning and consulting recommendations may pose a potential conflict between the
interests of the Advisor and the interests of the Client. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If
the Client elects to act on any of the recommendations made by the Advisor, the Client is under
no obligation to effect the transaction through the Advisor.
As indicated above, to the extent specifically requested by a client, Finamex Asset Management,
LLC may provide consulting services regarding non-investment-related matters, such as estate
planning, tax planning, insurance, etc. Finamex Asset Management, LLC, nor any of its
representatives, serves as an attorney or accountant, and no portion of the services rendered by
Finamex Asset Management, LLC should be construed as legal or accounting advice. To the extent
of the request by a client, Finamex Asset Management, LLC may recommend the services of other
professionals for certain non-investment implementation purposes (i.e., attorney, accountants,
insurance agent, etc.). If the client engages any recommended professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from and
against the engaged professional. At all times, the engaged licensed professional (i.e., attorney,
accountant, insurance agent, etc.), and not Finamex Asset Management, LLC, shall be responsible
for the quality and competency of the services provided.
Clients are responsible for promptly notifying Finamex Asset Management, LLC if there is any
change in their financial situation or investment objectives so that Finamex Asset Management,
LLC can review, and if necessary, revise its previous recommendations or services.
10
C. Client Tailored Services and Client Imposed Restrictions
Finamex Asset Management, LLC will offer its clients tailored advisory services to the individual
needs of each of its Clients, in accordance with certain investment options designated by Clients,
and subject to certain account limitations that prospective investors should consider. Finamex
Asset Management, LLC asks each prospective Client a series of questions to evaluate both the
individual’s objective capacity to take risk and subjective willingness to take risk. We ask
subjective risk questions to determine both the level of risk an individual is willing to take and the
consistency among the answers. For example, if an individual is willing to take a lot of risk in one
case and very little in another, then the individual is deemed inconsistent and is therefore assigned
a lower risk tolerance score than the simple weighted average of her answers. We ask objective
questions to estimate with as few questions as possible whether the individual is likely to have
enough money saved at retirement to afford her likely spending needs. The greater the excess
income, the more risk the Client is able to take.
D. Wrap Fee Programs
Finamex Asset Management, LLC does not sponsor or manage a wrap fee program
E. Amounts of Assets Under Management
As of March 25, 2026, Finamex Asset Management, LLC has approximately $113.9 million in
assets under management, of which $51.2 million are managed on a discretionary basis and $62.6
million on a non-discretionary basis.
11
ITEM 5: FEES, COMPENSATION AND TERMINATION OF SERVICES
A. Description of Compensation and Basic Fee Schedule
The client can engage Finamex Asset Management, LLC to provide discretionary advisory
services and financial planning services for a fee-only basis. Finamex Asset Management, LLC’s
annual investment advisory fee is based upon a percentage (%) of the market value of the assets
placed under Finamex Asset Management, LLC for all portfolios as follows:
Market value of Portfolio
% of Assets
Under
Between
Between
Between
Over
$ 250,000 2.25 % *
$ 250,001 and $ 500,000 1.25 %
$ 500,001 and $ 1,000,000 1.00 %
$ 1,000,001 and $ 2,000,000 0.75 %
$ 2,000,000 0.65 %
* Accounts with a balance below $10,000 will be charged a monthly fee of $25.
Finamex will, in its discretion, household accounts (defined as accounts under common control or
ownership, or accounts of immediate relatives) to determine the assets under management for fee
billing purposes. In addition, Finamex will not use a “tiered” fee schedule, but instead will bill all
assets in the household at the lowest rate available based upon assets in the household accounts.
Finamex Asset Management, LLC investment advisory fee is negotiable at Finamex Asset
Management, LLCs discretion, depending upon objective and subjective factors including but not
limited to: the amount of assets to be managed; portfolio composition; the scope and complexity
of the engagement; the anticipated number of meetings and servicing needs; related accounts;
future earning capacity; anticipated future additional assets; the professional rendering the
service(s); prior relationships with Finamex Asset Management, LLC and / or its representatives,
and negotiations with the client. It should also be noted that, if a margin account is used to
purchase securities, the Firm will bill on all assets purchased using margin
In other circumstances, Finamex Asset Management, LLC may agree to a flat annual fee. As a
result of these factors, similarly situated clients could pay different fees, the services to be provided
by Finamex Asset Management, LLC to any particular client could be available from other
advisers at lower fees, and certain clients may have fees different than those specifically set forth
above.
12
Financial Planning and Consulting Services (Stand Alone)
To the extent requested by a client, Finamex Asset Management, LLC may provide financial
planning and / or consulting services (including investment and non-investment related matters
such as estate, tax and insurance planning, etc.) on a stand-alone separate hourly rate basis,
registrant´s planning and consulting fees are negotiable, but generally range from negotiable up to
US$ 350.00 on an hourly basis, depending upon the scope and complexity of the service(s)
required and the professional(s) rendering the service(s).
B. Payment of Fees
All investment advisory services fees, unless specifically agreed upon with the client will be
deducted on a monthly basis from clients’ accounts. Finamex Asset Management, LLC annual
investment advisory fee shall be prorated and paid monthly in arrears, based upon the market value
of the assets, including cash, cash equivalents, accrued interest, if any including securities on
margin or short positions in the account as of the last business day of the previous month. The
advisory fee paid may be more than interest earned on Money Market accounts and/or cash
balances. If the Account is closed during the month fees will be pro-rated based upon the number
of days the Account was opened during the month. Finamex shall use the actual number of days in
the month (or for accounts opened during the month, the actual number of days in the month that
the account was funded) divided by the actual number of days in the specific calendar year. Finamex
Asset Management, LLC generally requires a minimum asset base of US$ 250,000 for investment
advisory services. Finamex Asset Management, in its sole discretion, may charge lower investment
management fee or waive or reduce its minimum asset requirement based upon certain criteria
(i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client, etc.) The
Investment Advisory Agreement between Finamex Asset Management, LLC and the client will
continue in effect until terminated by either party by written notice in accordance with the terms
of the Investment Advisory Agreement.
C. Other Fees
Finamex Asset Management, LLC will impose a monthly fee of $25 to retail accounts that fall
below a balance of $10,000. This fee may be waived on a case-by-case basis.
All Finamex clients may incur additional charges that may be imposed by the respective custodian,
including, but not limited to, transaction fees and costs, margin or debit interest, costs associated
with exchanging foreign currencies, transfer fees, exchange fees, foreign clearing, settlement and
custodial fees, and other fees or taxes required by law. Such charges, fees and commissions are
exclusive of and in addition to Finamex’s fees. Additional fees for work outside our normal services
13
may apply. (i.e., services related to divorce, estates, family office, account reconciliations and
foreign transfers).
D. Prepayment of Fees
Finamex does not charge advisory fees in advance, therefore it will not refund any advisory fees
to clients should they close their account,
E. Other Compensation
Finamex Asset Management, LLC expects to receive compensation in the form of asset-based
sales charges or service fees (commonly known as 12b-1 fees) from the sales of Mutual Funds.
Wherever Finamex believes it appropriate and in the client’s best interests, the Firm will
recommend “no-load” funds.
The receipt of additional fees from a mutual fund may present a conflict of interest and gives
Finamex Asset Management, LLC and its advisors an incentive to recommend investment products
based on the compensation received, rather than on a client’s needs. This conflict will be mitigated
by the Firm’s adherence to its Code of Ethics. Finamex International, an affiliated broker-dealer,
will not receive compensation for executing transactions in advisory accounts introduced to them.
Mutual Fund Charges
To the extent mutual funds are selected by Finamex to fill components of a client’s overall
investment strategy, Finamex endeavors to purchase such mutual fund shares at net asset value or
on a “no-load” basis. To the extent Finamex is successful in doing so, its clients will not be subject
to any initial distribution cost (front-end sales charge) or redemption fee (back-end sales charge), if
any, that might normally be incurred upon the purchase or sale of shares of mutual fund shares
Clients will have the option to purchase investment products that Finamex Asset Management,
LLC recommended through other brokers or agents that are not affiliated with Finamex Asset
Management, LLC.
Commissions and other compensation for the sale of investment products recommended by
Finamex Asset Management, LLC provide the primary compensation.
14
6: PERFORMANCE-BASED FEES AND
SIDE-BY-SIDE
ITEM
MANAGEMENT
Finamex Asset Management, LLC fees associated with services are not “performance based” (based upon
a share of capital gains or capital appreciation, or performance, for any portion of funds under an
advisory contract). The fees noted herein represent fees for advisory services only.
15
ITEM 7: TYPES OF CLIENTS
Clients to whom Finamex Asset Management, LLC will provide investment advisory services
will be primarily high-net-worth individuals living in Mexico. To a lesser extent, the Firm’s
clients will also consist of trusts, investment companies, pension fund managers (AFOREs) and
businesses.
16
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
A. Methods of Analysis and Investment Strategies
Finamex Asset Management, LLC may utilize, but not limited to, the following methods of
security analysis:
• Charting – Analysis performed using patterns to identify current trends and trend reversals
to forecast the direction of prices.
• Fundamental – Analysis performed on historical and present data, with the goal of making
financial forecasts of potential market valuations.
• Technical – Analysis performed on historical and present data, focusing on price and trade
volume, to forecast the direction of prices.
• Cyclical –Analysis performed on historical relationships between price and market trends,
to forecast the direction of prices.
B. Material Risks
Every method of analysis has its own inherent risks. To perform an accurate market analysis,
Finamex Asset Management, LLC must have access to current / new market information. Finamex
Asset Management, LLC has no control over the dissemination rate of market information;
therefore, unbeknownst to Finamex Asset Management, LLC, certain analyses may be compiled
with outdated market information, limiting the value of Finamex Asset Management, LLC
analysis. Furthermore, an accurate market analysis can only produce a forecast of the direction of
market values. There can be no assurances that the forecasted change in market value will
materialize into actionable and / or profitable investment opportunities.
Finamex Asset Management, LLC asset allocation strategies primarily allocate client investment
assets among various individual equities (stocks), fixed income securities, mutual funds, cash,
closed-end funds, alternative investments and exchange traded funds (ETF´s) on a discretionary
basis in accordance with the clients designated investment objectives. The clients´ designated
investment objective determines the allocation to each investment vehicle.
In contrast to Finamex Asset Management, LLC´s asset allocation strategies, the investment
strategies are designed to achieve certain strategic investment objectives and generally employ a
more concentrated number of asset classes and investment vehicles and may not be as diversified
across multiple assets classes as the asset allocation strategies. An investment strategy may be used
as a component of an asset allocation strategy depending on the client´s designated investment
objective.
17
Finamex Asset Management, LLC may employ a tactical asset allocation process, overweighting
and underweighting various asset classes relative to their strategic asset allocation target based on
the outlook for each asset class over the next 12 to 18 months. This tactical asset allocation process
is based on valuation philosophy and framework, whereby asset class is ranked based on its relative
degree of attractiveness (or unattractiveness) in terms of its valuation vis-à-vis its historical
average valuation over time.
In addition to the fundamental investment strategies discussed above, Finamex Asset Management,
LLC may also recommend options transactions, a strategy that has a high level of inherent risk
(see discussion below in Risk of Loss). If an option strategy is recommended, it will generally be
delivered on a limited basis.
When implementing investment advice given to the clients, Finamex Asset Management, LLC
may employ methods that include long term purchases (securities held at least a year) and short-
term purchases (securities sold within a year). Short term purchase may be deemed necessary due
to changes in security valuations; market conditions or meet the cash needs of the client.
The Firm does not utilize discretion in trading client accounts, and as a result, the timing of the
trades executed as a result of the “buy/sell” signals received from an affiliate may affect each
client’s performance, since the Firm is not permitted to execute trades in a client account until such
client has given their authorization to the Firm to do so. The lack of the ability for the Firm to
execute block transactions may have an effect on the Best Execution and performance received by
each client.
C. Certain Risk Factors
Investing in securities involves risk of loss that clients should be prepared to bear. Finamex Asset
Management, LLC method of analysis and investments strategies do not present any significant or
unusual risks, however, every investment strategy has its own inherent risks and limitations. The
risk involved for different client accounts will vary based in the client´s investment strategy and
the type of securities or other investment held in the client´s account. The following are
descriptions of various primary risks related to the investment strategies used by Finamex Asset
Management, LLC. Not all possible risks are described below:
Credit Risks – The risk that the portfolio could lose money if the issuer of guarantor of a fixed-
income security, or the counter-party to a derivative contract, is unable or unwilling to meet its
financial obligations.
Counter-Party Risks – A portfolio may incur a loss if the other party to an investment contract, such
as a derivative, fails to fulfill its contractual obligation.
18
Currency Risks – The risk that foreign currencies will decline in value relative to the US dollar and
affect a portfolio’s investments in foreign (non-US) currencies or in securities that trade in, and
receive revenues in, or in derivatives that provide exposure to, foreign (non-US) currencies.
Debt Securities Risks – The issuer of a debt security may fail to pay interest of principal when due,
and changes in market interest rates may reduce the value of debt securities or reduce the portfolio’s
returns.
Derivatives Risks – The use of derivatives such as futures, options and swap agreements can lead
to losses, including those magnified by leverage, particularly when derivatives are used to enhance
return rather than offset risk.
Emerging-Markets Risk – Foreign investment risks are typically greater for securities in emerging
markets, which can be more vulnerable to recessions, currency volatility, inflation and market
failure.
Equity Risks – The risk that the value of equity securities, such as common stocks and preferred
stocks, may decline due to general market conditions which are not specifically related to a
particular company or to factors affecting a particular industry or industries. Equity securities
generally have greater price volatility than fixed income securities.
ETF Risks – A portfolio will be exposed indirectly to all of the risks of securities held by an ETF.
External Strategy Implementation Risk - In implementing the various strategies outlined in Section
4 of this brochure, Finamex will receive buy/sell "signal" from an affiliate in Mexico. Our results
may differ from what is reported by the affiliate due to the timing of our trade execution and
potential differences between the version of the strategy we have implemented versus what the
manager runs internally. As a result, performance may differ from the performance of the strategies
as reported by our Mexican affiliate
Fixed Income Risks: Fixed income investments are generally less volatile than equities but
are subject to risks. The risks include, without limitation, interest rate risks (risks that
changes in the interest rate will devalue the investment), credit risk (risk of default by
borrowers), or maturity risk (risk that bonds or notes will change from time of issuance to
maturity).
Foreign Investment Risk – Foreign investments face the potential of heightened illiquidity, greater
price volatility and adverse effects of political, regulatory, tax, currency, economic or other
macroeconomic developments.
High-Yield Securities Risk – High-yield securities have a much greater risk of default or of not
returning principal and tend to be more volatile than higher-rated securities of similar maturity.
Interest-Rate Risk – The risk that fixed income securities will decline in value because of an
increase in interest rates.
19
Issuer Risk – The value of a security may decline because of adverse events or circumstances that
directly relate to conditions at the issuer or any entity providing it credit or liquidity support.
Issuer Non-Diversification Risk – The risks of focusing investments in a small number of issuers,
industries, or foreign currencies, including being more susceptible to risks associated with a single
economic, political or regulatory occurrence than a more diversified portfolio might be.
Leverage Risk – The risk that certain portfolio transactions may give rise to leverage, causing the
portfolio to be more volatile than if it had not been leveraged.
Liquidity Risk – A security may not be able to be sold at the time desired or without adversely
affecting the price.
Management Risks - There is risk that the investment techniques and risk analysis applied
by Finamex Asset Management, LLC may not produce the desired results. There is no
guarantee that a client´s investment objective will be achieved.
Market Risk – The market price of securities held by a portfolio may rapidly or unpredictably
decline due to factors affecting securities markets generally or particular industries.
Mortgage- and Asset-Backed Securities Risk – These securities may decline in value when defaults
on the underlying mortgage or assets occur and may exhibit additional volatility in periods of
changing interest rates. When interest rates decline, the prepayment of mortgages or assets
underlying such securities may require the reinvestment of money at lower prevailing interest rates,
resulting in reduced returns.
Mutual Funds: Investing in mutual funds carries the risk of capital loss. Mutual funds are not
guaranteed or insured by the FDIC or any other government agency. You can lose money investing
in mutual funds. All mutual funds have costs that lower investment returns. They can be of bond
“fixed income” nature (lower risk) or stock “equity” nature (mentioned above).
Regulatory Risk – The risk that changes in government regulations may adversely affect the value
of a security. An insufficiently regulated industry or market might also permit inappropriate
practices that adversely affect an investment.
Short Sale Risk – The risk of entering into short sales includes the potential loss of more money
than the actual cost of the investment, and the risk that the third party to the short sale may fail to
honor its contract terms, causing a loss to a portfolio.
Private Securities Risk – Private securities contain the risks of their respective public securities, but
these risks can be magnified due to their illiquidity and lack of public knowledge on the business.
These securities are inherently riskier.
Real Estate Risk – The real estate market has experienced some large swings recently. Due to
changes in interest rates, the lending market, economic policy, and supply and demand, in addition
to illiquidity, real estate investments can carry a great deal of risk.
20
Material risks of fundamental analysis:
Vulnerability to wrong data, including assumptions: Fundamental analysis is heavily based in fact.
But if a company incorrectly reports data or it is misinterpreted, it will probably lead to a false
conclusion. Miscalculations are especially likely when making assumptions about things like a
company’s future growth rate, future interest rates, or profits.
Overreliance on past data: Perhaps the biggest risk against fundamental analysis is how much
weight it puts in a company’s past performance. This may be correct because numbers companies
report can be a month or more old. However, true fundamental analysis uses historical numbers to
make an educated guess about the future.
Bad timing: Fundamental analysts often have to be wrong for a long time before making money.
Betting against the market: When a stock may appear to be an obvious buy, there may be cases that
the market overall does not share the same view and may result in losses.
Concentrated positions: Investors who use fundamental analysis may have large exposure to
individual companies. This concept contradicts the idea of diversification, which is owning
hundreds and hundreds of small pieces of many companies. With diversification, risk is spread over
many companies so if one has a problem, it doesn’t affect so much. Fundamental analysts, though,
think that owning just a few well-known investments is actually safer than owning everything.
Material risks of chartists and technical analysis:
Failure to properly use stock charts - In its most basic form, a stock chart helps read what the
majority of investors are doing in the market. Without a stock chart, there is no way of getting the
market's opinion. Technicals are essential to navigating the market.
Lack of attention to detail / historical perspective - Providing comprehensive and objective
technical research requires the analyst to consider market history and enough current charts to get
a feel for the market's tone (bullish, bearish or neutral). Looking at a few charts per week and
ignoring market history will only help to miss important details about the market's health.
Individual / Firm Biases - Personal opinions are harmful in the stock market if they aren't backed
up with objective market facts (what is known). Many seek advice on the stock market, but if they
are getting advice from a biased (bullish or bearish) source, they will be misled if their guidance is
not aligned with the market. The market represents the majority opinion and individual or group
research may only be reflective of a minority opinion because of biases, etc.
Getting too far ahead of the current data can be detrimental to reliable market analysis.
Predicting instead of reading/interpreting the market is not a sound way to use technical analysis
– Anticipate what may occur based on human emotion/common behaviors of price, but predicting
and sticking to an outcome when the market is saying otherwise is not very helpful in technical
research.
21
Unwillingness to change despite changing markets - Having rigid rules that govern your
behavior/emotions is critical in investing, but believing/insisting that the market must always do
one thing can be a bad habit that clouds your market/stock outlook. History tends to repeat itself,
but you must also be open to new ideas and outcomes because market dynamics change.
Material risks of cyclical analysis:
Inflation - The incremental price increase of goods and services in an economy is highly cyclical
and can pose its own risk to investors, while also causing cyclical risks in the economy. That is
why commonly used inflation indexes, such as the Consumer Price Index (CPI) and the Wholesale
Price Index (WPI), are closely monitored.
Interest Rates - When inflation surges, central banks seek to encourage people to spend less by
hiking interest rates. Eventually, this leads demand to taper off and company revenues and share
prices to fall. Investors regularly focus on the yield curve to determine whether interest rates are
likely to rise in the future. Signs that higher borrowing costs are forthcoming often lead cyclical
stocks to fall out of favor and defensive, cash-rich firms to soar in popularity.
Capital Expenditure - Companies often become greedy when times are good. Capacity is ramped
up and competition intensifies until supply outstrips demand and profits vanish. Investors can look
at capital expenditure (CapEx) to depreciation ratios to identify signs of excessive investment.
Capital spending efficiency across entire nations can also be tracked by checking out capacity
utilization rates.
22
ITEM 9: DISCIPLINARY INFORMATION
Finamex Asset Management, LLC has no disciplinary events.
A. Criminal or Civil Action
Neither Finamex Asset Management, LLC, nor any of our employees, has had any civil or criminal
actions brought against them.
B. Administrative Procedure
Finamex Asset Management, LLC has not had any administrative proceedings before the SEC,
any other federal regulatory agency, any state regulatory agency, or any foreign financial
regulatory authority.
C. Self-Regulatory Organization
Neither Finamex Asset Management, LLC, nor any of our employees, has had any proceedings
before a self-regulatory organization.
23
INDUSTRY ACTIVITIES AND
ITEM 10: OTHER FINANCIAL
AFFILIATIONS
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Pablo Andres Carrillo (CRD # 7977483) – President of Finamex Asset Management, LLC is also
CAO for Finamex International, LLC, a fully introduced broker dealer that is an affiliated company
of Finamex Asset Management, LLC.
Finamex Asset Management (“FAM”) has a relationship with Finamex International, (“FI”), a
related broker/dealer. Finamex International is registered with the Securities and Exchange
Commission and is a member firm of FINRA. This affiliation creates a conflict in that FI will be
used to execute portfolio transactions for investment advisory clients of FAM. In order to mitigate
this conflict, FAM and FI will conduct these transactions subject to proper and customary
disclosure regarding the two firms’ affiliation. Further, the Firm currently only uses FI
International for the execution of transactions. Finamex International executes all equity trades on
an Agency basis and all fixed income trades (corporate, and government bonds of both US and
foreign entities) on a “Riskless Principal” basis with neither Finamex International nor the Firm
receiving any compensation (in the form of commissions or markup/markdowns) as compensation
for executing trades on either an Agency or “Riskless Principal” basis with the Firm’s clients. In
addition, Finamex International will pass through the charges from its clearing broker. The only
additional compensation that might be received by FAM based upon advisory account activities
relates to money-market funds. This compensation is addressed below. Currently, Finamex
International is designated by the client as the sole broker/dealer for the execution of securities
transactions to be directed by FAM. If FAM utilizes a broker/dealer designated by the client other
than FI to execute brokerage transactions, FAM may not have the authority to negotiate
commissions or obtain volume discounts, thus best execution may not be achieved. If the client
does utilize FI, a disparity in commission charges may exist in comparison to commission charges
to clients of other portfolio managers not utilizing FI. Additionally, while FI will seek to obtain
the best combination of price and execution for such transactions, lower commissions or better
execution may be available elsewhere, for example, by the execution of the transaction through a
so-called “discount broker." However, FI strives to seek the best combination of price and
execution for transactions.
If an investment advisory client utilizes FI as the broker/dealer, FAM’s selection of money-market
mutual funds or comparable investments in which to hold cash reserves in the client's account is
limited to certain investments. The selection includes money-market, municipal money-market
and government money-market funds, and the issuers of funds pay FI a distribution fee in its
capacity as a broker/dealer. FI may also receive additional compensation based on client account
balances being held in the money-market funds. Additionally, cash balances arising from the sales
of securities, redemption of debt securities, dividend and interest payments and funds received
from clients are so invested automatically on a daily basis. When securities are sold, funds are
deposited on the first business day after settlement date. Funds placed in a client's account by
personal check usually will not be invested until the second business day following the day that
24
the deposit is credited to the client's account. Due to the foregoing practices, FI may obtain federal
funds prior to the date that deposits are credited to client accounts and thus may realize some
economic benefit because of the delay in investing these funds. Where an unaffiliated
broker/dealer or other entity acts as custodian of the client's account assets, FAM has no control
over the manner in which the cash reserves will be handled. The client and/or custodian will make
that determination.
Based upon the similarity of investments among client accounts having similar investment
objectives and the fact that FAM may direct the purchase of securities for more than one account
simultaneously, and the possible appearance of similarity in the treatment of clients, all client
accounts are handled under the following basic conditions designed to prevent pooling of assets
and/or the management of accounts on a de facto pooled basis resulting in the existence of an
investment company. The custody of accounts held by the custodian on behalf of FI is structured
such that each client’s securities are held in nominee name only for ministerial purposes and each
client’s account is maintained as a separate account. The client’s beneficial interest in a security
does not represent an undivided interest in all the securities held by the custodian but rather
represents a direct and beneficial interest in the securities in the account.
FI maintains a sole custodial arrangement with Stone-X Financial Inc., whereby FI clears securities
transactions on a fully disclosed basis as an introducing broker. FAM and FI are also under
common ownership with Casa de Bolsa Finamex, a Mexican registered securities broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator or a Commodity Trading Adviser
Neither Finamex Asset Management, LLC nor its representatives are registered as a FCM, CPO
or a CTA.
C. Registration Relationships Material to This Advisory Business and
Conflicts of Interest
Pablo Andres Carrillo (CRD # 7977483) – President of Finamex Asset Management, LLC is also
CAO for Finamex International, LLC, a fully introduced broker dealer that is an affiliated company
of Finamex Asset Management, LLC.
D. Selection of Other Advisors of Managers and How This Adviser is
Compensated for Those Selections
Finamex does not refer clients to any other advisors (such as sub-advisors) and thus does not pay
or receive payment from other advisors.
25
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS AND PERSONAL TRADING
A. Code of Ethics
Finamex Asset Management, LLC maintains an investment policy relative to personal securities
transactions. This investment policy is part of Finamex Asset Management, LLC´s overall Code
of Ethics, which serves to establish a standard of business conduct for all of Finamex Asset
Management, LLC Representatives that is based upon fundamental principles of openness,
integrity, honesty and trust, a copy of which is available upon request.
Finamex endeavors at all times to put the interest of its clients first as part of our fiduciary duty
as a registered investment adviser; we take the following steps to address this conflict:
• Finamex discloses to clients the existence of all material conflicts of interest, including
the potential for F i n a m e x and our employees to earn compensation from advisory
clients in addition to advisory fees;
• Finamex discloses to clients that they are not obligated to purchase recommended
investment products from employees or the investment managers or investment funds;
• Finamex collects, maintains and documents accurate, complete and relevant client
background information, including the client’s financial goals, objectives and risk
tolerance;
• Finamex conducts regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client’s needs and circumstances;
• Finamex requires that its employees seek prior approval of any outside employment
activity so that we may ensure that any conflicts of interests in such activities are
properly addressed;
• Finamex periodically monitors these outside employment activities to verify that any
conflicts of interest continue to be properly addressed by Finamex; and Finamex educates
our employees regarding the responsibilities of a fiduciary, including the need for having
a reasonable and independent basis for the investment advice provided to clients.
B. Recommendations Involving Material Financial Interests
Finamex Asset Management, LLC does not recommend that clients buy or sell any security in
which a related person to Finamex Asset Management LLC has a financial interest.
26
C. Investing in the Same Securities as Clients
Finamex Asset Management, LLC and / or its representatives may buy or sell securities that are
also recommended to clients. This practice creates a situation where Finamex Asset Management,
LLC and its representatives are in a position from the sale or purchase of those securities.
Therefore, this situation creates a conflict of interest. Practices such as “scalping” (i.e., the practice
whereby the owner of shares of a security recommends that security for investment and
immediately sells it a profit upon the rise in the market price which follows the recommendation)
could take place if Finamex Asset Management, LLC did not have adequate policies to detect such
activities. In addition, this requirement can help detect insider trading, “front-running” (i.e.,
personal trades executed prior to those of Finamex Asset Management, LLC´s clients) and other
potentially abusive practices.
D. Trading the Same Securities as Clients’ Securities
Finamex Asset Management, LLC has a personal securities transaction policy in place to monitor
the personal securities transactions and securities holdings of each of Finamex Asset Management,
LLC “Access Persons”. Finamex Asset Management, LLC securities transaction policy requires
that an “Access Person” must provide the Chief Compliance Officer or his / her designee with a
written report of their current securities holdings within ten (10) days after becoming an “Access
Person”. Additionally, each “Access Person” must provide the Chief Compliance Officer or his/her
designee with a written report of the “Access Person´s” current holdings at least once quarterly as
well as each twelve (12) month period thereafter on a date Finamex Asset Management, LLC
selects.
27
ITEM 12: BROKERAGE PRACTICES
A. Selecting Brokerage Firms
In the event that the client requests that Finamex Asset Management, LLC recommended a broker
dealer / custodian for execution and / or custodial services, Finamex Asset Management, LLC
recommends that investment advisory accounts be maintained at Finamex International, LLC.
Prior to engaging Finamex Asset Management, LLC to provide investment management services,
the client will be required to enter into a formal Investment Advisory Agreement with Finamex
Asset Management, LLC setting forth the terms and conditions under which Finamex Asset
Management, LLC shall advise on the client´s assets, and a separate custodial/clearing agreement
with Finamex International, LLC.
There is no minimum client number or dollar number that Finamex Asset Management, LLC must
meet in order to receive free research from the custodian or broker/dealer. There is no incentive to
for Finamex Asset Management, LLC to direct clients to this particular broker-dealer over other
broker-dealers who offer the same services. The first consideration when recommending
broker/dealers to clients is best execution.
1. Research and Other Soft Dollar Benefits
Finamex Asset Management, LLC receives no research, product, or services other than execution
from Finamex International, LLC or third-party in connection with client securities transactions
(“soft dollar benefits”).
2. Brokerage for Client Referrals
Finamex Asset Management, LLC will not pay compensation to affiliates in Mexico for referrals
that open accounts with the Firm. The Firm does not use promoters for referrals to the Firm.
3. Directed Brokerage
Finamex Asset Management, LLC allows clients to direct brokerage. Finamex Asset Management,
LLC may be unable to achieve most favorable execution of client transactions if clients choose to
direct brokerage. This may cost clients’ money because without the ability to direct brokerage
Finamex Asset Management, LLC may not be able to aggregate orders to reduce transactions costs
resulting in higher brokerage commissions and less favorable prices. Not all investment advisers
allow their clients to direct brokerage.
28
B. Aggregation of Securities for Multiple Client Accounts
Finamex Asset Management, LLC maintains the ability to block trade purchases across accounts.
Block trading may benefit a large group of clients by providing Finamex Asset Management, LLC
the ability to purchase larger blocks resulting in smaller transaction costs for the client. Declining
to block trade can cause more expensive trades for clients.
29
ITEM 13: REVIEW OF ACCOUNTS
A. Periodic Reviews
Client accounts are reviewed daily by the Chief Compliance Officer. The client specific advisors are
instructed to review clients’ accounts with regard to their investment policies and risk tolerance levels on a
regular basis, but no less than annually. All accounts at Finamex Asset Management, LLC are assigned to
these reviewers.
B. Factors that Will Trigger Non-Periodic Reviews
Reviews may be triggered by material market, economic or political events, or by changes in
client's financial situations (such as retirement, termination of employment, physical move, or
inheritance).
C. Reports Provided to Clients
Each client will receive at least quarterly from the custodian, a statement that details the client’s
account including assets held and asset value which will come from the custodian.
30
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. Third Party Compensation
Finamex Asset Management, LLC does not receive any economic benefit, directly or indirectly
from any third party for advice rendered to Finamex Asset Management, LLC clients.
B. Referrals
Finamex Asset Management, LLC will not pay compensation to affiliates in Mexico for referrals
that open accounts with the Firm. The Firm does not use promoters for referrals to the Firm.
31
ITEM 15: CUSTODY
Finamex Asset Management, LLC will not have custody of client assets, with the exception of the
ability to deduct its advisory fee from the client´s custodial account. Clients are provided with
written transaction confirmation notices, and a written summary account statement directly from
the custodian at least quarterly.
32
ITEM 16: INVESTMENT DISCRETION
For those client accounts where Finamex Asset Management, LLC provides ongoing supervision,
and as designated in the client’s specific investment advisory agreement, clients may provide
Finamex Asset Management, LLC written discretionary authority over the client’s accounts with
respect to securities to be bought or sold and the amount of securities to be bought or sold. Details
of this relationship are fully disclosed to the client before any advisory relationship has
commenced. The client provides Finamex Asset Management, LLC discretionary authority via a
limited power of attorney in the Investment Advisory Contract and in the contract between the
client and the custodian. Any limitations regarding discretion over a client’s account will be
handled on a case-by-case basis.
33
ITEM 17: VOTING CLIENT SECURITIES
Finamex Asset Management, LLC does not take any action or render any advice with respect to
the voting of proxies solicited by, or with respect to, the issuers of any securities held in the client
accounts. The Firm’s clients will receive their proxy materials directly from their respective
custodian or transfer agent and may contact the Firm for any questions about such proxy materials,
The Firm will not provide advice to its clients as to how to vote the respective proxies.
34
ITEM 18: FINANCIAL INFORMATION
A. Balance Sheet
Finamex Asset Management, LLC does not require a client to pay advisory fees six months in
advance. As such, the Firm is not required to provide clients with the Firm’s balance sheet.
B. Financial Conditions
Neither Finamex Asset Management, LLC nor its management have any financial conditions that
are likely to reasonably impair the Adviser’s ability to meet contractual commitments to clients.
35