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FORM ADV PART 2A
Investment Advisor Brochure \
FC ADVISORY, LLC
(“Financial Coach” / “New Wealth Project”)
March 18, 2026
This brochure provides information about the qualifications and business practices of FC ADVISORY, LLC (doing business as
“Financial Coach” and doing business as “New Wealth Project”). If you have any questions about the contents of this
Brochure, please contact us at 484-887-0452. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority. Registration as an investment advisor
does not imply any level of skill or training.
Additional information about FC Advisory, LLC is also available on the SEC’s website at www.adviserinfo.sec.gov.
FC Advisory, LLC’s CRD number is: 170478.
FC ADVISORY, LLC
NEW WEALTH PROJECT
FINANCIAL COACH
940 E. Boot Rd., Suite 101
P: (484) 983-3308
P: (484) 887-0452
West Chester, PA 19380
service@thenewwealthproject.com
compliance@financialcoachgroup.com
www.thenewwealthproject.com
www.financialcoachgroup.com
Item 2: Material Changes
FC Advisory, LLC reviews our policies and procedures on a regular basis to evaluate their continuing effectiveness. As a result
of this process or due to changes in our business, we may amend this Form ADV from time to time.
Materials changes since our last Form ADV Annual Amendment update on January 13, 2025, are below. This list summarizes
changes to policies, practices, or conflicts of interests only.
Items 4.B. and 5.A. have been updated to disclose our advisory practices and fees in connection with assets
invested in donor-advised fund (DAF) accounts.
FC Advisory, LLC’s Form ADV may be requested at any time, without charge, by contacting us at (484) 887-0452.
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Item 3: Contents
Item 2: Material Changes ....................................................................................................................................................................................... 2
Item 3: Contents ...................................................................................................................................................................................................... 3
Item 4: Advisory Business ...................................................................................................................................................................................... 5
A. Description of the Advisory Business ............................................................................................................................................................................................... 5
B. Types of Advisory Services.................................................................................................................................................................................................................... 5
Financial Plan DEVELOPMENT ........................................................................................................................................................................................................... 5
Financial Plan IMPLEMENTATION ..................................................................................................................................................................................................... 5
Special Considerations for Retirement Investors – Potential for Conflict of Interest ...................................................................................................... 6
C. Client-Tailored Services and Client Imposed Restrictions ......................................................................................................................................................... 6
D. Wrap Fee Programs ................................................................................................................................................................................................................................ 6
E. Assets Under Management .................................................................................................................................................................................................................. 6
Item 5: Fees and Compensation ............................................................................................................................................................................ 6
A. Fee Schedules ........................................................................................................................................................................................................................................... 6
FINANCIAL COACH ................................................................................................................................................................................................................................ 7
NEW WEALTH PROJECT ....................................................................................................................................................................................................................... 7
B. Payment of Fees ....................................................................................................................................................................................................................................... 7
Financial Plan DEVELOPMENT (One-Time “Planning Fee”) .................................................................................................................................................... 7
Financial Plan IMPLEMENTATION (Ongoing “Advisory Fees”) .............................................................................................................................................. 7
C. Client Responsibility for Third Party Fees ........................................................................................................................................................................................ 8
D. Prepayment of Fees ................................................................................................................................................................................................................................ 8
E. Outside Compensation for the Sale of Securities to Clients ...................................................................................................................................................... 8
Item 6: Performance-Based Fees and Side-By-Side Management .................................................................................................................... 8
Item 7: Types of Clients .......................................................................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ........................................................................................ 8
A. Methods of Analysis and Investment Strategies........................................................................................................................................................................... 8
B. Material Risks Involved .......................................................................................................................................................................................................................... 9
General Risks of Owning Securities ................................................................................................................................................................................................. 9
C. Risks of Specific Securities Utilized .................................................................................................................................................................................................... 9
Risk of Loss ............................................................................................................................................................................................................................................... 9
Item 9: Disciplinary Information ........................................................................................................................................................................... 9
A. Criminal or Civil Actions ........................................................................................................................................................................................................................ 9
B. Administrative Proceedings ................................................................................................................................................................................................................. 9
C. Self-Regulatory Organization (SRO) Proceedings ......................................................................................................................................................................... 9
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................ 9
A. Registration as a Broker/Dealer or Broker/Dealer Representative .......................................................................................................................................... 9
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor ................................................ 9
C. Registration Relationships material to this Advisory Business and Possible Conflicts of Interests.............................................................................. 9
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................................................................. 10
A. Code of Ethics ......................................................................................................................................................................................................................................... 10
B. Recommendations Involving Material Financial Interests....................................................................................................................................................... 10
C. Investing Personal Money in the Same Securities as Clients .................................................................................................................................................. 10
D. Trading Securities at/around the Same Time as Client’s Securities ..................................................................................................................................... 10
Item 12: Brokerage Practices ............................................................................................................................................................................... 10
A. Factors Used to Select Custodians and/or Broker/Dealers ...................................................................................................................................................... 10
Research and Other Soft Dollar Benefits ...................................................................................................................................................................................... 11
Brokerage for Client Referrals .......................................................................................................................................................................................................... 11
Clients Directing Which Broker/Dealer/Custodian to Use ..................................................................................................................................................... 11
B. Aggregating (Block) Trading for Multiple Client Accounts ..................................................................................................................................................... 11
Item 13: Reviews of Accounts .............................................................................................................................................................................. 12
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ................................................................................................................... 12
B. Factors that will trigger a Non-Periodic Review of Client Accounts ..................................................................................................................................... 12
C. Content and Frequency of Regular Reports Provided to Clients .......................................................................................................................................... 12
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Item 14: Client Referrals and Other Compensation .......................................................................................................................................... 12
A. Economic Benefits Provided by Third parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) ................................... 12
B. Compensation to Non-Advisory Personnel for Client Referrals ............................................................................................................................................. 12
Item 15: Custody ................................................................................................................................................................................................... 12
Item 16: Investment Discretion ........................................................................................................................................................................... 12
Item 17: Voting Client Securities (Proxy Voting) .............................................................................................................................................. 12
Item 18: Financial Information ............................................................................................................................................................................ 12
A. Balance Sheet ......................................................................................................................................................................................................................................... 12
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients .............................................................. 13
C. Bankruptcy Petitions in Previous Ten Years ................................................................................................................................................................................. 13
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Item 4: Advisory Business
A. DESCRIPTION OF THE ADVISORY BUSINESS
FC Advisory, LLC is a Limited Liability Company organized in the State of Pennsylvania. FC Advisory, LLC is doing business as “Financial
Coach” and doing business as “New Wealth Project”, (hereinafter jointly referred to as “FCADV”). The firm was formed in February 2014, and
the principal owners are Owen Francis Mulhern IV, Jeffrey Mastronardo, Michael Traynor, and Meghan Tait. FCADV acts in the capacity of a
fiduciary and as such, is always obligated to place the interests of our clients first.
B. TYPES OF ADVISORY SERVICES
FCADV offers advisory services, including Financial Planning and Portfolio Management, to retail investors through Financial Coach and New
Wealth Project. Both financial plan development and financial plan implementation incorporate a client’s personal values, objectives,
limitations, time horizon, and risk tolerance levels.
FINANCIAL COACH advisory services are intended for individuals and couples who are retired or approaching retirement
(usually within 5-10 years of retirement)
NEW WEALTH PROJECT advisory services are intended for young families and emerging professionals/business leaders
FINANCIAL PLAN DEVELOPMENT
Financial Planning includes assessing a client’s current situation, financial outlook, and personal objectives, setting goals and objectives, and
developing specific strategies designed to help achieve stated goals. Both Financial Coach and New Wealth Project develop financial plans
through a series of Planning Modules in exchange for a one-time Advisory Fee (or “planning fee”). This engagement (“Financial Plan
Development”) is typically a client’s first formal engagement with FCADV and concludes with delivery of a recommended strategy for
financial plan implementation. FCADV is not a licensed tax or legal professional and does not provide accounting or legal services. Services
rendered should not be interpreted as legal or accounting advice.
FINANCIAL PLAN IMPLEMENTATION
“Financial Plan Implementation” typically includes ongoing financial planning combined with portfolio management services in exchange
for an annual Advisory Fee.
ONGOING FINANCIAL PLANNING
Both Financial Coach and New Wealth Project offer ongoing financial planning services to clients in both a systematic and on-demand
nature. We evaluate client financial plans at least annually with respect to each individual client’s goals, objectives, time horizon, risk
tolerance, changes to the client’s financial situation (such as retirement, termination of employment, physical move or inheritance), as well as
current market, economic or political events. We expect clients to alert us whenever significant changes occur within their financial
situation.
Financial Coach: Ongoing planning services offered through Financial Coach may include, but is not limited to, retirement income
planning (including Social Security and Pension), comprehensive investment allocation recommendation, Life/LTC review and
recommendation, and coordination of an estate document review, health insurance/Medicare planning, and elder care planning with
outside professionals.
New Wealth Project: Ongoing planning services offered through New Wealth Project may include, but is not limited to, cash flow
planning, investment allocation recommendation (including retirement plans and college savings accounts), insurance plan review and
recommendation, and coordination of an estate document review with an outside professional.
ONGOING PORTFOLIO MANAGEMENT
Portfolio Management includes asset allocation and portfolio construction, security selection and implementation, and the ongoing
monitoring of a client’s investment portfolio, including performance reporting, asset allocation analysis, rebalancing, and tax loss harvesting
recommendations.
All client portfolios are customized and built for each individual relationship, based on the individual goals, objectives, time horizon and risk
tolerance of each client, although many clients will hold similar securities and allocations. We evaluate client portfolios, at least annually,
with respect to each individual client’s goals, objectives, time horizon, risk tolerance, changes to the client’s financial situation (such as
retirement, termination of employment, physical move, or inheritance), as well as current market, economic or political events. Investment
recommendations are primarily limited to open end mutual funds and exchange-traded funds, (“ETFs”). We do not advise clients to invest in
individual stocks and bonds but do serve to advise clients with existing positions in individual stocks and bonds.
FCADV typically manages accounts on a discretionary basis, which means clients provide the authority for us to buy and sell securities for
their accounts at our discretion without permission from the client prior to each transaction. Discretionary authority is given to us at the time
a client signs the Investment Advisory Agreement and continues for the duration of our advisory relationship, provided that a client may, at
any time, upon delivery of written notice to us, terminate any discretionary authority granted by the client to FCADV.
FCADV provides limited, advisory-only services to certain non-discretionary assets invested in donor-advised fund (DAF) accounts offered by
DAFgiving360™, an independent public charity. Subsidiaries of The Charles Schwab Corporation provide investment management,
administrative, and recordkeeping services to DAFgiving360. FCADV may provide investment recommendations but does not have trading
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authority over non-discretionary DAF account assets. Alternatively, for DAF account balances of $100,000 or more, clients may elect to have
FCADV manage the assets for the account on a discretionary basis.
SPECIAL CONSIDERATIONS FOR RETIREMENT INVESTORS – POTENTIAL FOR CONFLICT OF INTEREST
FIDUCIARY ACKNOWLEDGEMENT
FCADV is acting as fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or Section 4975 of
the Internal Revenue Code, as applicable, when providing investment advice or recommendations to retirement investor accounts, including
workplace retirement plans, IRAs, SEPs, SIMPLE IRAs, educational savings accounts, and similar other tax-qualified accounts (“ERISA
investment advice”). The way we make money in connection with ERISA investment advice creates some conflicts with the interests of the
retirement investor, so we operate under ERISA fiduciary advice exemption “PTE 2020-02 Improving Investment Advice for Workers and
Retirees” (“PTE”), under which we are required to:
Meet a professional standard of care when making investment recommendations (give prudent advice)
Not put our financial interest ahead of retirement investors when making recommendations (give loyal advice)
Avoid misleading statements about conflicts of interest, fees, and investments
Follow policies and procedures designed to ensure that we give advice that is in the retirement investor’s best interest
Charge no more than is reasonable for our services
Give retirement investors basic information about conflicts of interest
You can ask us for more information explaining costs, fees, and compensation, so that you may make an informed judgment about the costs
of the transaction and about the significance of the Conflicts of Interest. We will provide you with this information at no cost to you.
RETIREMENT PLAN ROLLOVER OPTIONS
A client or prospective client leaving an employer typically has four options regarding an existing retirement plan, and may engage in a
combination of these options: (1) leave the money in the former employer’s plan, if permitted, (2) roll over the assets to a new employer’s
plan, if one is available and rollovers are permitted, (3) roll over to an Individual Retirement Account (“IRA”), or (4) cash out the account value,
which could, depending upon the client’s age, result in adverse tax consequences. As a fiduciary under ERISA, if FCADV recommends that a
client roll over their retirement plan assets into an account to be managed by FCADV, such a recommendation creates a conflict of interest if
FCADV will earn an advisory fee on the rolled over assets. No client is under any obligation to roll over retirement plan assets to an account
managed by FCADV.
C. CLIENT-TAILORED SERVICES AND CLIENT IMPOSED RESTRICTIONS
Clients may request restrictions on and customizations to their accounts. FCADV reserves the right to not accept and/or to terminate
management of a client account if it feels that the client’s-imposed restrictions would not be in the client’s best interest or limit or prevent
meeting or maintaining the client’s investment strategy.
FCADV occasionally offers general investment guidance on any investment type held by the client at the start of the advisory relationship.
FCADV may also offer guidance regarding additional types of investments, if appropriate, to address the individual needs, goals, and
objectives of the client or in response to client inquiry. FCADV typically does not invest in individual equity securities, except for exchange-
traded funds (ETFs) that trade during the day like individual securities. It will typically only transact in individual equities or individual fixed
income securities when liquidating existing holdings of new client accounts.
D. WRAP FEE PROGRAMS
A wrap fee program is an investment program where the investor pays one stated fee that includes management fees, transaction costs,
fund expenses, and any other administrative fees. FCADV does not participate in any wrap fee program.
E. ASSETS UNDER MANAGEMENT
As of December 31, 2025, FCADV manages $397,315,080.04 in discretionary assets and $108,744.00 in non-discretionary assets.
Item 5: Fees and Compensation
A. FEE SCHEDULES
We offer limited financial planning engagements (Plan Development) for a one-time fee and ongoing advisory services (Plan
Implementation) for an ongoing Advisory Fee. The amount a client pays for Plan Development and/or Plan Implementation will depend on a
variety of factors, for example: the complexity of their situation; the services they receive and whether such services are provided through
Financial Coach or New Wealth Project; the number of interactions with our financial professionals, whether the support received is primarily
human- or technology-based; and the amount of assets in their advisory accounts. The final fee schedule is identified in each client’s
Investment Advisory Agreement, (the “Agreement”).
Fees are negotiable at FCADV’s discretion; FCADV may offer discounted rates to its employees and their families as well as to institutional
and high net worth clients with substantial portfolio balances. We do not charge advisory fees to non-discretionary assets invested in donor-
advised fund (DAF) accounts.
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Asset-based Advisory Fees are calculated as a percentage of assets under management and/or advisement (“AUM”), including cash and cash
equivalent assets, billed on a pro-rata annualized basis quarterly in advance based on the value of the client’s account(s) on the last day of
the previous quarter. Flat-rate Advisory Fees are billed on a pro-rata annualized basis quarterly in advance. Advisory Fees are automatically
deducted from each client’s advisory account(s) by the account’s Custodian upon their receipt of instruction by FCADV. Alternatively, clients
may arrange to pay flat-rate Advisory Fees directly (reference B. Payment of Fees – Direct Payment by Client below).
FINANCIAL COACH
Advisory services provided through Financial Coach are intended for individuals and couples who are retired or approaching
retirement (usually within 5-10 years of retirement). Financial Coach offers one-time Financial Plan Development and ongoing Financial
Plan Implementation according to the following fee schedules.
FINANCIAL PLAN DEVELOPMENT
FINANCIAL PLAN IMPLEMENTATION
Your Retirement Gameplan® – Financial Coach develops
financial plans through a series of “Planning Modules” in
exchange for a flat-rate planning fee.
Financial Coach Supernova services include ongoing
financial planning and portfolio management in exchange
for an annual asset-based Advisory Fee, charged according
to the following tiered fee schedule:
1.25 %
First $1 million of AUM
1.00 %
Module #1: Retirement & Income Planning
Module #2: Allocation & Investment Planning
Module #3: Insurance Planning
Module #4: Estate, Medicare & Other Needs
0.75 %
0.50 %
Next $1 - $2 million
Next $2 - $3 million
Next $3 - $5 million
Plan Development Fees range from $2,500 to $5,000
Above $5 million of AUM
0.10 %
NEW WEALTH PROJECT
Advisory services provided through New Wealth Project are intended for young families and emerging professionals/business
leaders. New Wealth Project offers one-time Financial Plan Development and ongoing Financial Plan Implementation according to the
following fee schedules. Financial Plan Implementation through New Wealth Project requires a minimum $2,500 annual Advisory Fee.
FINANCIAL PLAN DEVELOPMENT
FINANCIAL PLAN IMPLEMENTATION
New Wealth Project “Maintenance” services include
ongoing financial planning and portfolio management in
exchange for an annual asset-based Advisory Fee, charged
according to the following tiered fee schedule:
The Project – New Wealth develops financial plans
through a series of “Planning Modules”, each of which is
offered individually (“A La Carte”) or collectively, in
exchange for a flat-rate planning fee.
First $1 million of AUM
$ 500
Module #1: Cash Flow Roadmap
Module #2: Capital Growth Formula
$ 500
Module #3: Protection Solution
$ 500
$ 1,500
Plan Development Fee (collectively):
Next $1 - $2 million
Next $2 - $3 million
Next $3 - $5 million
Above $5 million of AUM
Minimum Annual Advisory Fee
0.75 %
0.60 %
0.45 %
0.30 %
0.10 %
$ 2,500
B. PAYMENT OF FEES
FINANCIAL PLAN DEVELOPMENT (One-Time “Planning Fee”)
Clients may elect to pay Financial Planning Fees by either (i) check(s) payable to FC Advisory, LLC, or (ii) electronic (“ACH”) payment(s)
through a third-party payment processing vendor. The final arrangement for payment of Financial Planning Fees will be identified in the
client’s Agreement, which must be completed prior to the delivery of any financial planning work, formal recommendations, and/or material.
FINANCIAL PLAN IMPLEMENTATION (Ongoing “Advisory Fees”)
DIRECT DEBIT OF ADVISORY FEE BY CUSTODIAN
By signing FCADV’s Investment Advisory Agreement, clients provide FCADV the authority to instruct the account’s Custodian to directly
debit FCADV’s Advisory Fees from the client’s account(s). Clients authorize the Custodian to debit the account’s cash for the amount of the
Advisory Fees upon receipt of instructions from FCADV. The Custodian directly remits that payment to FCADV in compliance with regulatory
procedures. Each quarter, the Custodian is instructed to withdraw the amount of the Advisory Fee due and payable to FCADV from each
applicable account. If the client’s account does not have sufficient cash assets available to pay for advisory fees, it is the responsibility of
FCADV to liquidate positions to cover any such fees or charges. In such cases, Client may face a taxable event, to which capital gains (or
other) taxes may apply. Statements sent to clients by the Custodian for the period following the applicable quarterly billing cycle end will
reflect the Advisory Fee paid by the client to FCADV.
DIRECT PAYMENT BY CLIENT
Alternatively, clients may arrange to pay annual Advisory Fees by either (i) check(s) payable to FC Advisory, LLC, or (ii) electronic (“ACH”)
payment(s) through a third-party payment processing vendor. Any alternative arrangement for payment of Advisory Fees will be identified
in the client’s Agreement.
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C. CLIENT RESPONSIBILITY FOR THIRD PARTY FEES
Clients may be responsible for the payment of third-party fees. Clients typically pay all transaction fees, stock transfer fees, and/or other
similar charges incurred in connection with transactions in their accounts.
In addition, any mutual fund shares and/or ETFs held in a client’s account may be subject to fund related fees and expenses that are
described in the prospectus of the mutual funds or ETFs. All fees paid to FCADV are separate and distinct from the fees and expenses
charged by mutual funds and ETFs.
D. PREPAYMENT OF FEES
FCADV collects its fees in advance pursuant to Item 5 of this brochure.
Financial Plan Development fees that are collected in advance will be refunded based on the prorated amount of work completed at the
point of termination.
Refunds for Advisory Fees paid in advance will be returned within fourteen (14) days to the client via check or return deposit back into the
client’s account.
E. OUTSIDE COMPENSATION FOR THE SALE OF SECURITIES TO CLIENTS
FCADV is a fee-only financial advisory firm and is compensated solely by fees paid directly by the client. We do not accept commissions or
compensation from any other source.
Item 6: Performance-Based Fees and Side-By-Side Management
FCADV does not accept performance-based fees or other fees based on a share of capital gains on or capital appreciation of the assets of a
client.
Item 7: Types of Clients
FCADV offers advisory services, including Financial Planning and Portfolio Management, to individuals and high net-worth individuals
through Financial Coach and New Wealth Project.
Financial Coach advisory services are intended for individuals and couples who are retired or approaching retirement
(usually ages 55 years and older).
New Wealth Project advisory services are intended for young families and emerging professionals and business leaders
(usually ages 30-55 years).
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
FCADV assists each client in developing an investment plan, which is done by understanding the client’s general financial situation,
investment objectives, liquidity needs, time horizon, return objective, and risk tolerance, as well as any special considerations and/or
restrictions the client chooses to place on the management of the client accounts as agreed upon by FCADV. Based on this information,
FCADV determines the securities that would comprise each client’s portfolio and then implements investment strategy recommendations
that are consistent with the client’s investment plan.
We evaluate and select each investment based on specific characteristics such as fit with the exposure we are seeking and how well it
complements the other holdings in the asset allocation model. We also consider cost (expense ratio), turnover, tax efficiency (where
appropriate), transparency of holdings, manager reputation and consistency of track record, proper diversification within the ETF or Fund,
liquidity of the ETF, if applicable, risk of fund closure, and the appropriateness of the vehicle depending on taxable status of the account. We
use a variety of sources to research available investment options and perform analysis on the various characteristics of each.
Clients with similar investment objectives and asset allocation goals may own the same or different securities. Clients who buy or sell the
same securities on the same day may receive different prices based on the timing of the transactions during open market hours. Taxes are a
factor that also influences FCADV’s investment decisions.
Each portfolio will maintain a target asset allocation. FCADV reviews client portfolios regularly to evaluate how closely the actual allocation
matches the target allocation. When the variance is considered to be excessive, FCADV will take appropriate actions (by buying or selling
securities) to bring the actual allocation within acceptable range of the target allocation. This process is referred to as “rebalancing.” The
process of rebalancing offers a systematic process to buy or sell securities when investment categories (asset classes) vary from their target
allocation. Investing in securities involves risk of loss.
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B. MATERIAL RISKS INVOLVED
GENERAL RISKS OF OWNING SECURITIES
Prior to entering into an Investment Advisory Agreement with FCADV, each client should carefully consider that:
Investing in securities involves risk of loss
Securities markets experience varying degrees of volatility, and
Over time, the client’s assets may fluctuate and at any time be worth more or less than the amount invested.
FCADV does not guarantee that any investment strategy will meet its investment objectives or that an account will not suffer losses.
C. RISKS OF SPECIFIC SECURITIES UTILIZED
RISK OF LOSS
MUTUAL FUND AND/OR ETF ANALYSIS
Before selecting mutual fund(s) and/or ETF’s, FCADV considers: the experience and track record of the manager of the mutual fund or ETF, in
an attempt to determine if that manager has demonstrated an ability to invest over a period of time and in different economic conditions;
and the underlying assets in a mutual fund or ETF, in an attempt to determine if there is significant overlap in the underlying investments
held in other fund in the client’s portfolio. On an ongoing basis, FCADV monitors the funds or ETFs to determine if they are continuing to
follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does not guarantee future results. A
manager who has been successful may not be able to replicate that success in the future. In addition, as FCADV does not control the
underlying investments in a fund or ETF, managers of different funds held by the client may purchase the same security, increasing the risk
to the client if that security were to fall in value. There is also a risk that a manager may deviate from the stated investment mandate or
strategy of the fund or ETF, which could make the fund or ETF less suitable for the client’s portfolio.
RISKS FOR ALL FORMS OF SECURITIES ANALYSIS
FCADV securities analysis method relies on the assumption that the companies whose securities are purchased and sold, the rating agencies
that review these securities, and other publicly available sources of information about these securities, are providing accurate and unbiased
data. While FCADV is alert to indications that data may be incorrect, there is always a risk that analysis may be compromised by inaccurate or
misleading information.
Item 9: Disciplinary Information
A. CRIMINAL OR CIVIL ACTIONS
There are no criminal or civil actions to report.
B. ADMINISTRATIVE PROCEEDINGS
There are no administrative proceedings to report.
C. SELF-REGULATORY ORGANIZATION (SRO) PROCEEDINGS
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. REGISTRATION AS A BROKER/DEALER OR BROKER/DEALER REPRESENTATIVE
FCADV does not have any relationships or arrangements with broker/dealers, mutual funds, other investment advisers, or other entities
which are related persons that create any material conflict of interest for FCADV in rendering services to its clients.
B. REGISTRATION AS A FUTURES COMMISSION MERCHANT, COMMODITY POOL OPERATOR, OR A
COMMODITY TRADING ADVISOR
Neither FCADV nor its representatives are registered as, or have pending applications to become a Futures Commission Merchant,
Commodity Pool Operator, or Commodity Trading Advisor or an associated person of the foregoing entities.
C. REGISTRATION RELATIONSHIPS MATERIAL TO THIS ADVISORY BUSINESS AND POSSIBLE CONFLICTS OF
INTERESTS
FCADV does not have any relationships or arrangements with broker/dealers, mutual funds, other investment advisors, or other entities
which are related persons that create any material conflict of interest in rendering services to its clients.
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FCADV may provide to its advisory and financial planning clients advice or recommendations specific to insurance services or products.
Clients should be aware that neither FCADV nor its representatives receives commissions or transaction fees in connection with the sale or
purchase of insurance products. In keeping with FCADV’s fee-only model, the client may pay an ongoing Advisory fee for insurance strategy,
implementation, and review. Clients are in no way required to purchase such services or products and are free to obtain such services or
products from sources outside of FCADV, its representatives, and/or affiliates.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. CODE OF ETHICS
FCADV has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales, Insider Trading, Personal Securities
Transactions, Exempted Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board
of Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures and Reporting, Certification of Compliance,
Reporting Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual Review, and Sanctions. Our Code of Ethics is
available free upon request to any client or prospective client.
B. RECOMMENDATIONS INVOLVING MATERIAL FINANCIAL INTERESTS
FCADV does not recommend that clients buy or sell any security in which a related person to FCADV or FCADV has a material financial
interest.
C. INVESTING PERSONAL MONEY IN THE SAME SECURITIES AS CLIENTS
From time to time, representatives of FCADV may buy or sell securities for themselves that they also recommend to clients. This may provide
an opportunity for representatives of FCADV to buy or sell the same securities before or after recommending the same securities to clients
resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest.
FCADV will always document any transactions that could be constructed as conflicts of interest and will never engage in trading that
operates to the client’s disadvantage when similar securities are being bought or sold.
D. TRADING SECURITIES AT/AROUND THE SAME TIME AS CLIENT’S SECURITIES
From time to time, representatives of FCADV may buy or sell securities for themselves that they also recommend to clients. This may provide
an opportunity for representatives of FCADV to buy or sell the same securities before or after recommending the same securities to clients
resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest.
FCADV will always document any transactions that could be constructed as conflicts of interest and will never engage in trading that
operates to the client’s disadvantage when similar securities are being bought or sold.
Item 12: Brokerage Practices
A. FACTORS USED TO SELECT CUSTODIANS AND/OR BROKER/DEALERS
FCADV does not maintain physical custody of client assets, although we may be deemed to have custody if given authority to withdraw
assets from clients’ accounts (see Item 15 – Custody, below). Client assets must be maintained in an account at a ‘qualified custodian,’
generally a broker-dealer or bank.
FCADV considerations in recommending specific custodians/broker-dealers are based on a number of factors including but not limited to
the historical business relationship of each with the partners of FCADV and the financial strength, reputation, execution capability, pricing,
research and services, relatively low transaction and commission fees and reporting ability of each. The selected custodian will
provide/provides various products and services that assist FCADV in managing and administering client accounts, such as software and
technology that (i) provide access to client account data (such as trade confirmation and account statements); (ii) facilitate trade execution
and allocate aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other market data; (iv) facilitate the
payment of the advisory fees from its client accounts; and (v) assist with back-office functions, recordkeeping and client reporting.
Custodians/broker-dealers will be recommended based on FCADV’s duty to seek “best execution”, which is the obligation to seek to execute
securities transactions for a client on terms that are the most favorable to the client under the circumstances. The client will not necessarily
pay the lowest commission or commission equivalent, and FCADV may also consider the market expertise and research access to provide by
the payment of commissions, including but not limited to access to written research, oral communication with analysts, admittance to
research conferences and other resources provided by the brokers to aid in the research efforts of FCADV. FCADV will never charge a
premium or commission on transactions, beyond the actual cost imposed by the broker-dealer/custodian.
Generally, the broker-dealer affiliated with the client’s custodian also acts as the executing firm in connection with transactions in the client’s
account. Prior to engaging FCADV to provide investment advisory services, the client will be required to enter into a formal Investment
Advisory Agreement with FCADV setting forth terms and conditions under which the client’s assets shall be managed, and a separate
custodial agreement with the broker-dealer custodian. FCADV generally recommends that clients use Charles Schwab & Co., Inc. (“Schwab”),
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a registered broker-dealer, member SIPC, as the qualified custodian. FCADV is independently owned and operated and not affiliated with
Schwab. Clients establish brokerage account(s) with Schwab by entering into an account agreement directly with them. FCADV does not
open the account but will assist clients in doing so. Schwab will hold client assets in a brokerage account and will affect investment
transactions for the accounts when instructed by FCADV.
SERVICES BY SCHWAB
Schwab Advisor Services™ (formerly called Schwab Institutional) is Schwab’s business serving independent investment advisory firms, like
FCADV. Through Schwab Advisor Services™, Schwab provides FCADV and its clients with access to its institutional brokerage services –
trading, custody, reporting, and related services and tools – many of which are not typically available to Schwab retail customers.
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of securities transactions, and
custody of client assets. The investment products available through Schwab include some to which we might not otherwise have access or
that would require a significantly higher minimum initial investment by our clients. Schwab’s services described in this paragraph generally
benefit the client and the client’s account. The availability of Schwab products and services to FCADV is not based on us giving particular
investment advice, such as buying particular securities for our clients.
While FCADV endeavors to act in the best interest of its clients, recommending that clients maintain their assets in accounts at Schwab may
be based in part on the benefit to the Adviser or the availability of some of the foregoing products and services and not solely on the nature,
cost or quality of custody and brokerage services provided by Schwab. This may create a potential conflict of interest. FCADV receives no
referrals in exchange for using the services of Schwab.
RESEARCH AND OTHER SOFT DOLLAR BENEFITS
While FCADV has no formal soft dollars program in which soft dollars are used to pay for third party services, FCADV may receive research,
products, or other services from broker/dealers, such as those detailed above under Services by Schwab, in connection with client securities
transactions (“soft dollar benefits”) consistent with (and not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange
Act of 1934, as amended, and may consider these benefits in recommending brokers. There can be no assurance that any particular client
will benefit from any particular soft dollar research or other benefits. FCADV benefits by not having to produce or pay for the research,
products or services, and FCADV will have an incentive to recommend a broker/dealer based on receiving research or services.
BROKERAGE FOR CLIENT REFERRALS
FCADV receives no referrals, compensation, or revenue from any broker-dealer or third party in exchange for using that broker-dealer or
third party.
CLIENTS DIRECTING WHICH BROKER/DEALER/CUSTODIAN TO USE
FCADV will recommend clients use a specific broker-dealer, generally Schwab, to execute transactions.
FCADV seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its accounts and without
consideration of FCADV’s economic, investment or other financial interests. To meet its fiduciary obligations, FCADV attempts to avoid,
among other things, investment or trading practices that systematically advantage or disadvantage certain client portfolios, and,
accordingly, FCADV’s policy is to seek fair and equitable allocation of investment opportunities/transactions among its client to avoid
favoring one client over another over time. It is FCADV’s policy to allocation investment opportunities and transactions it identifies as being
appropriate and prudent that might have a limited supply, among its clients on a fair and equitable basis over time.
Clients reserve the right to select their own custodian, however, Clients are informed that when selecting to use an independent custodian
other than the custodian suggested by FCADV:
FCADV may not be able to negotiate the best commission rates
if requested Client will send a copy of the Custodian agreement to FCADV
FCADV shall not maintain physical custody of Client Assets, rather Client Assets will be held in the custody of a Custodian meeting
the requirements of a “qualified Custodian” under Rule 206(4)-2 of the Advisors Act
FCADV is authorized to give instructions to the Custodian with respect to all investment decisions regarding the Assets, and the
Custodian is hereby authorized and directed to effect transactions, deliver securities, make payments and otherwise take such
actions as FCADV shall direct in connection with the performance of obligations with respect to the Assets
fees charged to Client by the Custodian are exclusive of, and in addition to, the Advisor Compensation and other charges
discussed herein.
B. AGGREGATING (BLOCK) TRADING FOR MULTIPLE CLIENT ACCOUNTS
If FCADV buys or sells the same securities on behalf of more than one client, it might, but would be under no obligation to, aggregate or
bunch, to the extent permitted by applicable law and regulations, the securities to be purchased or sold for multiple clients in order to seek
more favorable process, lower brokerage commissions or more efficient execution. In such case, FCADV would place an aggregate order with
the broker on behalf of all such clients in order to ensure fairness for all clients; provided, however, that trades would be reviewed
periodically to ensure that accounts are not systematically disadvantaged by this policy. FCADV would determine the appropriate number of
shares to place with brokers and will select the appropriate brokers consistent with FCADV’s duty to seek best execution, except for those
accounts with specific brokerage directions (if any).
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Item 13: Reviews of Accounts
A. FREQUENCY AND NATURE OF PERIODIC REVIEWS AND WHO MAKES THOSE REVIEWS
FCADV’s Investment Adviser Representatives review client financial plans at least annually with regard to each client’s respective investment
policies and risk tolerance levels.
B. FACTORS THAT WILL TRIGGER A NON-PERIODIC REVIEW OF CLIENT ACCOUNTS
Financial plan reviews may be triggered by material market, economic or political events, or by changes in clients’ financial situations (such
as retirement, termination of employment, physical move, or inheritance).
C. CONTENT AND FREQUENCY OF REGULAR REPORTS PROVIDED TO CLIENTS
Each advisory client will receive at least quarterly from the custodian a written report that details the client’s account including assets held
and asset value. Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. ECONOMIC BENEFITS PROVIDED BY THIRD PARTIES FOR ADVICE RENDERED TO CLIENTS (INCLUDES
SALES AWARDS OR OTHER PRIZES)
FCADV receives an economic benefit from Schwab in the form of the support products and services it makes available to us. These products
and services, how they benefit us, and the related conflicts of interest are described above under Item 12 Brokerage Practices. The availability
of Schwab’s products and services to FCADV is not based on us giving particular investment advice, such as buying securities for our clients.
B. COMPENSATION TO NON-ADVISORY PERSONNEL FOR CLIENT REFERRALS
FCADV does not directly or indirectly compensate any person who is not advisory personnel for client referrals.
Item 15: Custody
Clients receive account statements directly from a qualified custodian, at least quarterly, via email or postal mailing address as instructed by
the client. The statements will reflect all securities held with their custodian as well as any transactions that occurred in the account,
including the deduction of investment management fees. Clients should review the account statements received from their custodian and
should compare them to any reports they received from FCADV. Clients can contact FCADV at the address or phone number on the cover of
this brochure with any questions about their statements and reports.
Item 16: Investment Discretion
FCADV provides discretionary investment advisory services to clients. The Investment Advisory Agreement established with each client
outlines the discretionary authority for trading. Where investment discretion has been granted, FCADV generally manages the client’s
account and makes investment decisions without consultation with the client as to what securities to buy or sell, when the securities are to
be bought or sold for the account, the total amount of the securities to be bought/sold, or the price per share. In some instances, FCADV’s
discretionary authority in making these determinations may be limited by conditions imposed by a client (in investment guidelines or
objectives, or client instructions otherwise provided to FCADV.)
Item 17: Voting Client Securities (Proxy Voting)
FCADV will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly from the issuer of the security or
the custodian. Clients should direct all proxy questions to the issuer of the security.
Item 18: Financial Information
A. BALANCE SHEET
FCADV neither requires nor solicits prepayment of more than $ 1,200 in fees per client, six months or more in advance and therefore does
not need to include a balance sheet with this brochure.
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B. FINANCIAL CONDITIONS REASONABLY LIKELY TO IMPAIR ABILITY TO MEET CONTRACTUAL
COMMITMENTS TO CLIENTS
Neither FCADV nor its management has any financial condition that is likely to reasonably impair FCADV’s ability to meet contractual
commitments to clients.
C. BANKRUPTCY PETITIONS IN PREVIOUS TEN YEARS
FCADV has not been the subject of a bankruptcy petition in the last ten (10) years.
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