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Item 1
Cover Page
Financial Decisions, LLC
SEC File Number: 801 – 39858
ADV Part 2A, Brochure
Dated: June 9, 2025
Contact: Kenneth Gutwillig, Chief Compliance Officer
780 Third Avenue, 18th Floor
New York, NY 10017
Website: www.findec.net
This Brochure provides information about the qualifications and business practices of Financial
Decisions, LLC. If you have any questions about the contents of this Brochure, please contact us at (212)
920-3470 or ken@findec.net. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Financial Decisions, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to as Financial Decisions, LLC a “registered investment adviser” or any reference
to being “registered” does not imply a certain level of skill or training.
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Item 2
Material Changes
Since the last Annual Amendment filed on March 15, 2024, there have been no material changes to this
Disclosure Brochure. Certain non-material changes have been made at Item 4 regarding our advisory
services.
Financial Decisions, LLC’s Chief Compliance Officer, Kenneth Gutwillig, remains available to
address any questions that a client or prospective client has about this Brochure.
Item 3
Table of Contents
Cover Page ..................................................................................................................................... 1
Item 1
Item 2 Material Changes ........................................................................................................................... 2
Table of Contents .......................................................................................................................... 2
Item 3
Advisory Business ......................................................................................................................... 3
Item 4
Fees and Compensation ............................................................................................................... 11
Item 5
Performance-Based Fees and Side-by-Side Management ........................................................... 13
Item 6
Item 7
Types of Clients ........................................................................................................................... 13
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss .................................................... 14
Disciplinary Information ............................................................................................................. 17
Item 9
Item 10 Other Financial Industry Activities and Affiliations .................................................................... 17
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................ 18
Item 12 Brokerage Practices ..................................................................................................................... 19
Item 13 Review of Accounts ..................................................................................................................... 22
Item 14 Client Referrals and Other Compensation ................................................................................... 22
Item 15 Custody ........................................................................................................................................ 23
Item 16
Investment Discretion .................................................................................................................. 23
Item 17 Voting Client Securities ............................................................................................................... 23
Financial Information .................................................................................................................. 24
Item 18
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Item 4
Advisory Business
A. Financial Decisions, LLC (“Financial Decisions”) is a limited liability company formed on
March 1, 2016 in the State of New York. However, Financial Decisions, LLC operated as
a corporation known as Financial Decisions, Inc. up until February 29, 2016. Financial
Decisions, Inc. and Financial Decisions, LLC have been registered as an Investment
Adviser Firm since September 1991. Financial Decisions is principally owned by Kenneth
Gutwillig and Florence Dupont.
B. As discussed below, Financial Decisions offers to its clients (individuals, high net worth
individuals, pension and profit sharing plans, corporations, business entities, and charitable
organizations, etc.) investment advisory and/or management services on a discretionary
and/or non-discretionary basis and, to the extent specifically requested by a client, financial
planning and related consulting services.
INVESTMENT ADVISORY SERVICES
to provide discretionary and/or
The client can engage Financial Decisions
non/discretionary investment advisory and implementation services on a fee basis,
generally negotiable to 1%. Before engaging Financial Decisions to provide those services,
clients are required to enter into an Investment Advisory Agreement with Financial
Decisions setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the fee that is due from the client.
Before providing investment advisory services, an investment adviser representative will
ascertain each client’s investment objectives. Thereafter, Financial Decisions will allocate
and/or recommend that the client allocate investment assets consistent with the designated
investment objectives. Once allocated, Financial Decisions provides ongoing monitoring
and review of account performance, asset allocation and client investment objectives, and
may rebalance and/or may recommend that clients rebalance accounts as necessary based
on such reviews.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, Financial Decisions shall generally provide
financial planning and/or consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone
separate and additional fee basis. Financial Decisions’ fees, as set forth in Item 5 below,
are negotiable and may vary depending upon the level and scope of the service(s) required
and the professional(s) rendering the service(s) Before engaging Financial Decisions to
provide planning or consulting services, clients are generally required to enter into a
Financial Planning and Consulting Agreement with Financial Decisions setting forth the
terms and conditions of the engagement (including termination), describing the scope of
the services to be provided, and the portion of the fee that is due from the client before
Financial Decisions commencing services. If requested by the client, Financial Decisions
may recommend the services of other professionals for implementation purposes, including
Financial Decisions’ representatives in their individual capacities as licensed insurance
agents (see disclosure at 10.C.). The client is under no obligation to engage the services of
any such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from
Financial Decisions. At all times, the engaged licensed professional[s] (i.e. attorney,
accountant, etc.), and not Financial Decisions, shall be responsible for the quality and
competency of the services provided. Neither Financial Decisions, nor its investment
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adviser representatives, assist clients with the implementation of any financial plan, unless
they have agreed to do so in writing. In addition, Financial Decisions does not monitor a
client’s financial plan, and it is the client’s responsibility to revisit the financial plan with
us, if desired.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent specifically requested by the client, Financial Decisions shall
generally provide financial planning and or related consulting services regarding non-
investment related matters, such as estate planning, tax planning, insurance, etc. Neither
Financial Decisions, nor any of its representatives, serves as an attorney, accountant, and
no portion of Financial Decisions’ services should be construed as legal, or accounting,
services. Neither Financial Decisions, nor its investment adviser representatives assist
clients with the implementation of any financial plan, unless they have agreed to do so in
writing. Accordingly, Financial Decisions does not prepare estate planning documents or
tax returns. In addition, Financial Decisions does not monitor a client’s financial plan, and
it is the client’s responsibility to revisit the financial plan with Financial Decisions, if
desired. To the extent requested by a client, Financial Decisions may recommend the
services of other professionals for certain non-investment implementation purposes (i.e.
attorneys, accountants, insurance, etc.), including representatives of Financial Decisions in
their separate capacities as licensed insurance agents as discussed in Item 10.C. below. The
client is under no obligation to engage the services of any such recommended professional.
The client retains absolute discretion over all such implementation decisions and is free to
accept or reject any recommendation from Financial Decisions Please Also Note-Conflict
of Interest: The recommendation by a Financial Decisions representative that a client
purchase an insurance commission product from a Financial Decisions representative in
his/her individual capacity as an insurance agent presents a conflict of interest, as the receipt
of commissions may provide an incentive to recommend products based on commissions
to be received, rather than on a particular client’s need. No client is under any obligation to
purchase insurance commission products from a representative of Financial Decisions.
Clients are reminded that they may purchase insurance products recommended by Financial
Decisions through other insurance agents. Please Note: If the client engages any such
recommended unaffiliated professional, and a dispute arises thereafter relative to such
engagement, the client agrees to seek recourse exclusively from and against the engaged
professional. At all times, the engaged licensed professional[s] (i.e. attorney, accountant,
etc.), and not Financial Decisions, shall be responsible for the quality and competency of
the services provided. Please Also Note: It remains the client’s responsibility to promptly
notify Financial Decisions if there is ever any change in their financial situation or
investment objectives for the purpose of reviewing, evaluating, or revising Financial
Decisions’ previous recommendations and/or services.
Non-Discretionary Service Limitations. Clients that determine to engage Financial
Decisions on a non-discretionary investment advisory basis must be willing to accept that
Financial Decisions cannot effect any account transactions without obtaining prior consent
to such transaction(s) from the client. Thus, in the event that Financial Decisions would
like to make a transaction for a client’s account (including in the event of an individual
holding or general market correction), and the client is unavailable, Financial Decisions
will be unable to effect the account transaction(s) (as it would for its discretionary clients)
without first obtaining the client’s consent.
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Variable Annuity Management. As part of its Investment Advisory services, Financial
Decisions may be engaged to provide discretionary and/or non-discretionary management
to a client’s variable annuity product(s). In such engagements, Financial Decisions will
allocate investment assets among the investment subaccounts of variable annuity products
owned by the client. Financial Decisions will typically propose allocations to individual
equity and fixed income investments, exchange-traded funds, and mutual funds, consistent
with the client’s designated investment objectives. Once allocated, Financial Decisions
provides ongoing monitoring and review of subaccount performance, asset allocation, and
client investment objectives.
Cybersecurity Risk. The information technology systems and networks that Financial
Decisions and its third-party service providers use to provide services to Financial
Decisions’ clients employ various controls that are designed to prevent cybersecurity
incidents stemming from intentional or unintentional actions that could cause significant
interruptions in Financial Decisions’ operations and/or result in the unauthorized
acquisition or use of clients’ confidential or non-public personal information. In accordance
with Regulation S-P, Financial Decisions is committed to protecting the privacy and
security of its clients' non-public personal information by implementing appropriate
administrative, technical, and physical safeguards. Financial Decisions has established
processes to mitigate the risks of cybersecurity incidents, including the requirement to
restrict access to such sensitive data and to monitor its systems for potential breaches.
Clients and Financial Decisions are nonetheless subject to the risk of cybersecurity
incidents that could ultimately cause them to incur financial losses and/or other adverse
consequences. Although Financial Decisions has established processes to reduce the risk
of cybersecurity incidents, there is no guarantee that these efforts will always be successful,
especially considering that Financial Decisions does not control the cybersecurity measures
and policies employed by third-party service providers, issuers of securities, broker-
dealers, qualified custodians, governmental and other regulatory authorities, exchanges,
and other financial market operators and providers. In compliance with Regulation S-P,
Financial Decisions will notify clients in the event of a data breach involving their non-
public personal information as required by applicable state and federal laws.
Cash Sweep Accounts Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be lower
than those available for other money market accounts. When this occurs, to help mitigate
the corresponding yield dispersion, Financial Decisions shall (usually within 30 days
thereafter) generally (with exceptions) purchase a higher yielding money market fund (or
other type security) available on the custodian’s platform, unless Financial Decisions
reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-day
period to purchase additional investments for the client’s account. Exceptions and/or
modifications can and will occur with respect to all or a portion of the cash balances for
various reasons, including, but not limited to the amount of dispersion between the sweep
account and a money market fund, the size of the cash balance, an indication from the client
of an imminent need for such cash, or the client has a demonstrated history of writing checks
from the account.
Please Note: The above does not apply to the cash component maintained within Financial
Decisions’ actively managed investment strategy (the cash balances for which shall
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generally remain in the custodian designated cash sweep account), an indication from the
client of a need for access to such cash, assets allocated to an unaffiliated investment
manager, and cash balances maintained for fee billing purposes. Please Also Note: The
client shall remain exclusively responsible for yield dispersion/cash balance decisions and
corresponding transactions for cash balances maintained in any of Financial Decisions’
unmanaged accounts.
Independent Managers. Financial Decisions may allocate (and/or recommend that the
client allocate) a portion of a client’s investment assets among unaffiliated independent
investment managers (“Independent Manager(s)”) in accordance with the client’s
designated investment objective(s). In such situations, the Independent Manager(s) will
have day-to- day responsibility for the active discretionary management of the allocated
assets, including, to the extent applicable, proxy voting responsibility. Financial Decisions
will continue to render investment supervisory services to the client relative to the ongoing
monitoring and review of account performance, asset allocation and client investment
objectives. Financial Decisions generally considers the following
factors when
recommending Independent Manager(s): the client’s designated investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and
research. The investment management fees charged by the designated Independent
Manager(s), together with the fees charged by the corresponding designated broker-
dealer/custodian of the client’s assets, are exclusive of, and in addition to, Financial
Decisions’ ongoing investment advisory fee. These fees will be disclosed to the client
before entering into the Independent Manager engagement and/or subject to the terms and
conditions of a separate agreement between the client and the Independent Manager(s).
Asset-Based Pricing Arrangements and Limitations. Relative to Independent Manager
engagements (see above), Financial Decisions generally recommends that clients enter into
an “Asset-Based” pricing agreement with the account broker-dealer/custodian. Under an
asset based pricing arrangement, the amount that a client will pay the custodian for account
commission/transaction fees is based upon a percentage (%) of the market value of the
account, generally expressed in basis points and/or a percentage. One basis point is equal
to one one-hundredth of one percent (1/100th of 1%, or 0.01% (0.0001). This differs from
transaction-based pricing, which assesses a separate commission/transaction fee against the
account for each account transaction. Account investment decisions are driven by security
selection and anticipated market conditions and not the amount of transaction fees payable
by you to the account custodian. Under either the asset-based or transaction-based pricing
scenario, the fees charged by the respective broker-dealer/custodian are separate from, and
in addition to, the advisory fee payable by the client to Financial Decisions per Item 5
below. Financial Decisions does not receive any portion of the asset based transaction fees
payable by you to the account custodian. You are under no obligation to enter into an asset-
based arrangement, and, if you do, you can request at any time to switch from asset based
pricing to transactions based pricing, However, there can be no assurance that the volume
of transactions will be consistent from year-to-year given changes in market events and
security selection. Thus, given the variances in trading volume, any decision by the client
to switch to transaction based pricing could prove to be economically disadvantageous.
Financial Decisions’ Chief Compliance Officer, Kenneth Gutwillig, remains available
to address any questions that a client or prospective client may have regarding Asset-
Based versus Transaction- Based pricing.
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Unaffiliated Private Investment Funds. Financial Decisions also provides investment
advice regarding private investment funds. Financial Decisions, on a non-discretionary
basis, may recommend that certain qualified clients consider an investment in private
investment funds, the description of which (the terms, conditions, risks, conflicts and fees,
including incentive compensation) is set forth in the fund’s offering documents. Financial
Decisions’ role relative to unaffiliated private investment funds shall be limited to its initial
due diligence and investment monitoring services. If a client determines to become an
unaffiliated private fund investor, the amount of assets invested in the fund(s) shall be
included as part of “assets under management” for purposes of Financial Decisions
calculating its investment advisory fee. Financial Decisions’ fee shall be in addition to the
fund’s fees. Financial Decisions’ clients are under absolutely no obligation to consider or
make an investment in any private investment fund(s).
Please Note: Private investment funds generally involve various risk factors, including,
but not limited to, potential for complete loss of principal, liquidity constraints and lack of
transparency, a complete discussion of which is set forth in each fund’s offering documents,
which will be provided to each client for review and consideration. Unlike liquid
investments that a client may own, private investment funds do not provide daily liquidity
or pricing. Each prospective client investor will be required to complete a Subscription
Agreement, pursuant to which the client shall establish that he/she is qualified for investment
in the fund, and acknowledges and accepts the various risk factors that are associated with
such an investment.
Please Also Note: Valuation. In the event that Financial Decisions references private
investment funds owned by the client on any supplemental account reports prepared by
Financial Decisions, the value(s) for all private investment funds owned by the client shall
reflect the most recent valuation provided by the fund sponsor. However, if subsequent to
purchase, the fund has not provided an updated valuation, the valuation shall reflect the
initial purchase price. If subsequent to purchase, the fund provides an updated valuation,
then the statement will reflect that updated value. The updated value will continue to be
reflected on the report until the fund provides a further updated value. Please Also Note:
As result of the valuation process, if the valuation reflects initial purchase price or an
updated value subsequent to purchase price, the current value(s) of an investor’s fund
holding(s) could be significantly more or less than the value reflected on the report. Unless
otherwise indicated, Financial Decisions shall calculate its fee based upon the latest value
provided by the fund sponsor.
Client Obligations. In performing its services, Financial Decisions shall not be required to
verify any information received from the client or from the client’s other professionals, and
is expressly authorized to rely thereon. Moreover, each client is advised that it remains the
client’s responsibility to promptly notify Financial Decisions if there is ever any change in
the client’s financial situation or investment objectives for the purpose of reviewing,
evaluating, or revising Financial Decisions’ previous recommendations and/or services.
Disclosure Statement. A copy of Financial Decisions’ written disclosure statement as set
forth on Part 2 of Form ADV, in addition to its Form CRS, shall be provided to each client
before, or contemporaneously with, the execution of the applicable form of client
agreement.
Retirement Plan Rollovers: Potential for Conflict of Interest: A client or prospective
client leaving an employer typically has four options regarding an existing retirement plan
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(and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If Financial Decisions recommends that a client roll
over their retirement plan assets into an account to be managed by Financial Decisions,
such a recommendation creates a conflict of interest if Financial Decisions will earn new
(or additional) compensation as a result of the rollover. If Financial Decisions provides a
recommendation as to whether a client should engage in a rollover or not (whether it is
from an employer’s plan or an existing IRA), Financial Decisions is acting as a fiduciary
within the meaning of Title I of the Employee Retirement Income Security Act and/or the
Internal Revenue Code, as applicable, which are laws governing retirement accounts. No
client is under any obligation to roll over retirement plan assets or existing IRA assets
to an account managed by Financial Decisions. Financial Decisions’ Chief
Compliance Officer, Kenneth Gutwillig, remains available to address any questions
that a client or prospective client may have regarding its prospective engagement and
the corresponding conflict of interest presented by such engagement.
ESG/Socially Responsible Investing Limitations. Socially Responsible (ESG) Investing
Limitations. Socially Responsible Investing involves the incorporation of Environmental,
Social and Governance (“ESG”) considerations into the investment due diligence process.
ESG investing incorporates a set of criteria/factors used in evaluating potential
investments: Environmental (i.e., considers how a company safeguards the environment);
Social (i.e., the manner in which a company manages relationships with its employees,
customers, and the communities in which it operates); and Governance (i.e., company
management considerations). The number of companies that meet an acceptable ESG
mandate can be limited when compared to those that do not, and could underperform broad
market indices. Investors must accept these limitations, including potential for
underperformance. Correspondingly, the number of ESG mutual funds and exchange-
traded funds are limited when compared to those that do not maintain such a mandate. As
with any type of investment (including any investment and/or investment strategies
recommended and/or undertaken by Financial Decisions), there can be no assurance that
investment in ESG securities or funds will be profitable, or prove successful. Financial
Decisions does not maintain or advocate an ESG investment strategy, but will seek to
employ ESG if directed by a client to do so. If implemented, Financial Decisions shall rely
upon the assessments undertaken by the unaffiliated mutual fund, exchange traded fund or
separate account portfolio manager to determine that the fund’s or portfolio’s underlying
company securities meet a socially responsible mandate.
Use of Mutual Funds or Exchange Traded Funds. While Financial Decisions may
recommend allocating investment assets to mutual funds and exchange traded funds that
are not available directly to the public, Financial Decisions may also recommend that
clients allocate investment assets to publicly-available mutual funds and exchange traded
funds that the client could obtain without engaging Financial Decisions as an investment
adviser. However, if a client or prospective client determines to allocate investment assets
to publicly-available mutual funds or exchange traded funds without engaging Financial
Decisions as an investment advisor, the client or prospective client would not receive the
benefit of Financial Decisions’ initial and ongoing investment advisory services. Please
Note: In addition to Financial Decisions’ investment advisory fee described below, and
transaction and/or custodial fees discussed below, clients will also incur, relative to all
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mutual fund and exchange traded fund purchases, charges imposed at the fund level (e.g.
management fees and other fund expenses). ANY QUESTIONS: Financial Decisions’
Chief Compliance Officer, Kenneth Gutwillig, remains available to address any
questions that a client or prospective client may have regarding the above.
Tradeaway/Prime Broker Fees. If, in the reasonable determination of Financial Decisions
that it would be beneficial for the client, individual equity and/or fixed income transactions
may be effected through broker-dealers other than the account custodian, in which event, the
client generally will incur both the fee (commission, mark-up/mark-down) charged by the
executing broker-dealer and a separate “tradeaway” and/or prime broker fee charged by the
account custodian (i.e., Schwab or Fidelity). ANY QUESTIONS: Our Chief Compliance
Officer, Kenneth Gutwillig, remains available to address any questions that a client or
prospective client may have regarding tradeaway arrangements.
Custodian Charges-Additional Fees: As discussed below at Item 12, when requested to
recommend a broker-dealer/custodian for client accounts, Financial Decisions generally
recommends that Charles Schwab & Co, Inc. (“Schwab”) or Fidelity Investments (“Fidelity”)
serve as the broker-dealer/custodian for client investment management assets. The specific
broker-dealer/custodian recommended could depend upon the scope and nature of the services
required by the client. Broker-dealers such as Schwab and Fidelity charge brokerage
commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, dealer spreads and mark-
ups and mark-downs charged for fixed income transactions, etc.). The types of securities for
which transaction fees, commissions, and/or other type fees (as well as the amount of those
fees) shall differ depending upon the broker-dealer/custodian (while certain custodians,
including Schwab and Fidelity, do not currently charge fees on individual equity or ETF
transactions, others do). Please Note: there can be no assurance that Schwab and/or Fidelity
will not change their transaction fee pricing in the future. Please Also Note: Fidelity and
Schwab may also assess fees to clients who elect to receive trade confirmations and account
statements by regular mail rather than electronically. When beneficial to the client,
individual fixed‐ income and/or equity transactions may be effected through broker‐dealers
with whom Financial Decisions and/or the client have entered into arrangements for prime
brokerage clearing services, including effecting certain client transactions through other
SEC registered and FINRA member broker‐dealers (in which event, the client generally will
incur both the transaction fee charged by the executing broker‐dealer and a “trade-away” fee
charged by Schwab and/or Fidelity). These fees/charges are in addition to Financial
Decisions’ investment advisory fee at Item 5 below. Financial Decisions does not receive
any portion of these fees/charges. ANY QUESTIONS: Financial Decisions’ Chief
Compliance Officer, Kenneth Gutwillig, remains available to address any questions
that a client or prospective client may have regarding the above.
Please Note: Cash Positions. Financial Decisions continues to treat cash as an asset class.
As such, unless determined to the contrary by Financial Decisions, all cash positions (money
markets, etc.) shall continue to be included as part of assets under management for purposes
of calculating Financial Decisions’ advisory fee. At any specific point in time, depending upon
perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), Financial Decisions may maintain cash
positions for defensive purposes. In addition, while assets are maintained in cash, such
amounts could miss market advances. Depending upon current yields, at any point in time,
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Financial Decisions’ advisory fee could exceed the interest paid by the client’s money market
fund. ANY QUESTIONS: Financial Decisions’ Chief Compliance Officer remains
available to address any questions that a client or prospective may have regarding the
above fee billing practice.
hold other securities and/or own accounts for which Financial Decisions does not
Other Assets. A client may:
hold securities that were purchased at the request of the client or acquired prior to the
•
client’s engagement of Financial Decisions. Generally, with potential exceptions, Financial
Decisions does not/would not recommend nor follow such securities, and absent mitigating
tax consequences or client direction to the contrary, would prefer to liquidate such securities.
Please Note: If/when liquidated, it should not be assumed that the replacement securities
purchased by Financial Decisions will outperform the liquidated positions. To the contrary,
different types of investments involve varying degrees of risk, and there can be no assurance
that future performance of any specific investment or investment strategy (including the
investments and/or investment strategies recommended or undertaken by Financial
Decisions) will be profitable or equal any specific performance level(s)In addition, there
may be other securities and/or accounts owned by the client for which Financial Decisions
does not maintain custodian access and/or trading authority; and,
•
maintain custodian access and/or trading authority.
Corresponding Services/Fees: When agreed to by Financial Decisions, Financial
Decisions shall: (1) remain available to discuss these securities/accounts on an ongoing basis
at the request of the client; (2) monitor these securities/accounts on a regular basis,
including, where applicable, rebalancing with client consent;(3) shall generally consider
these securities as part of the client’s overall asset allocation; and, (4) report on such
securities/accounts as part of regular reports that may be provided by Financial Decisions;
and, (5) include the market value of all such securities for purposes of calculating advisory
fee.
Portfolio Activity. Financial Decisions has a fiduciary duty to provide services consistent
with the client’s best interest. As part of its investment advisory services, Financial
Decisions will review client portfolios on an ongoing basis to determine if any changes are
necessary based upon various factors, including, but not limited to, investment performance,
fund manager tenure, style drift, account additions/withdrawals, and/or a change in the
client’s investment objective. Based upon these factors, there may be extended periods of
time when Financial Decisions determines that changes to a client’s portfolio are neither
necessary nor prudent. Of course, as indicated below, there can be no assurance that
investment decisions made by Financial Decisions will be profitable or equal any specific
performance level(s). Clients nonetheless remain subject to the fees described in Item 5
below during periods of account inactivity.
C. Financial Decisions shall provide investment advisory services specific to the needs of each
client. Before providing investment advisory services, an investment adviser representative
will ascertain each client’s investment objective(s). Thereafter, Financial Decisions shall
allocate and/or recommend that the client allocate investment assets consistent with the
designated investment objective(s). The client may, at any time, impose reasonable
restrictions, in writing, on Financial Decisions’ services.
D. Financial Decisions does not offer a wrap fee program for its investment advisory services.
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E. As of December 31, 2024, Financial Decisions had $321,153,608.00 in assets under
management on a discretionary basis and $6,231.00 in assets under management on a non-
discretionary basis.
Item 5
Fees and Compensation
The client can determine to engage Financial Decisions to provide discretionary and/or
non-discretionary investment advisory services on a negotiable fee basis.
INVESTMENT ADVISORY SERVICES
In the event the client determines to implement investment recommendations through
Financial Decisions on a negotiable fee basis, Financial Decisions shall charge an annual
investment management fee based upon: (1) a percentage of the market value of the assets
being managed by Financial Decisions; (2) a disclosed hourly rate; or (3) an agreed upon
fixed fee. For those clients that engage Financial Decisions to provide investment
supervisory services based upon a percentage of the market value of the assets under
management, the investment management fee charged shall generally be one percent
(1.00%) of the market value of the assets under management.
Fee Dispersion:
Financial Decisions’ investment advisory fee is negotiable at its discretion, depending
upon objective and subjective factors including but not limited to: the amount of assets to
be managed; portfolio composition; the scope and complexity of the engagement; the
anticipated number of meetings and servicing needs; related accounts; future earning
capacity; anticipated future additional assets; the professional(s) rendering the service(s);
prior relationships with Financial Decisions and/or its representatives, competition, and
negotiations with the client. As a result of these factors, similarly situated clients could pay
different fees, the services to be provided by Financial Decisions to any particular client
could be available from other advisers at lower fees, and certain clients may have fees
different than those specifically set forth above. Financial Decisions’ Chief Compliance
Officer, Kenneth Gutwillig, remains available to address any questions that a client
or prospective client may have regarding the above fee determination.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, Financial Decisions shall generally provide
financial planning and/or consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone
separate fee basis. Financial Decisions’ planning and consulting fees are negotiable, but
generally range from $17,500.00 to $50,000.00 on a minimum fixed fee basis, and from
$125.00 to $925.00 on an hourly rate basis, depending upon the level and scope of the
service(s) required and the professional(s) rendering the service(s). Before engaging
Financial Decisions to provide planning or consulting services, clients are generally
required to enter into a Financial Planning and Consulting Agreement with Financial
Decisions setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the portion of the fee that is due
from the client before Financial Decisions commencing services.
A. Clients may elect to have Financial Decisions’ advisory fees deducted from their custodial
the
account. Both Financial Decisions’
Investment Advisory Agreement and
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custodial/clearing agreement may authorize the custodian to debit the account for the
amount of Financial Decisions’ investment advisory fee and to directly remit that
management fee to Financial Decisions in compliance with regulatory procedures. In the
limited event that Financial Decisions bills the client directly, payment is due upon receipt
of Financial Decisions’ invoice. Financial Decisions shall deduct fees and/or bill clients
quarterly in advance, based upon the market value of the assets on the last business day of
the previous quarter. Financial Decisions shall adjust quarterly advisory fees for intra-
period additions or withdrawals from managed accounts.
B. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, Financial Decisions shall generally recommend Schwab or Fidelity.
Schwab and/or Fidelity serve as the broker-dealer/custodian for client investment
management assets. Broker-dealers such as Schwab and/or Fidelity charge brokerage
commissions and/or transaction fees for effecting certain securities transactions (i.e.
transaction fees are charged for certain no-load mutual funds, fixed income securities
transactions). Clients will incur, in addition to Financial Decisions’ investment
management fee, brokerage commissions and/or transaction fees, and, relative to all mutual
fund and exchange traded fund purchases, charges imposed at the fund level (e.g.
management fees and other fund expenses). Client accounts may be subject to early mutual
fund redemption fees if certain mutual funds are not held in a portfolio for the minimal
required amount of time after purchase. When beneficial to client, individual debt or equity
transactions may be effected through broker-dealers with whom Financial Decisions or the
client have entered into arrangements for prime brokerage clearing services (in which
event, the client shall incur both the transaction fee charged by the executing broker-dealer
and a “tradeaway” fee charged by the custodian, Schwab and/or Fidelity). In addition, the
investment management fees charged by the designated Independent Manger(s), together
with the fees charged by the corresponding designated broker-dealer/custodian of the
client’s assets are, exclusive of, and in addition to, Financial Decisions’ ongoing investment
advisory fee. Client accounts that are managed by Independent Managers have the option
to pay an asset-based fee in lieu of transaction-based commissions to Schwab and/or
Fidelity for security transactions.
Asset-Based Fees versus Transaction-Based Fees: Custodians such as Schwab and
Fidelity are compensated for their services which include, but are not limited to execution,
custody and reporting. Such broker-dealers/custodians can charge a fixed percentage fee
for their services based upon the dollar amount of the assets placed in their custody and/or
on their platform (for example: if the broker-dealer/custodian were to charge an annual
0.10% of the market value of the client assets in its custody, the fee would include the
execution of all account transactions). This is referred to as an “Asset-Based Fee.” In the
alternative, rather than a fixed percentage fee based upon the market value of the assets in
its custody, the broker-dealer/custodian could charge a separate fee for the execution of
each transaction. This is referred to as a “Transaction-Based Fee.” Under a Transaction
Based fee, the amount of total fees charged to the client account for trade execution will
vary depending upon the number of transactions that are placed for the account. Because
Financial Decisions cannot predict the markets and the amount of trading that will occur in
a client account, Financial Decisions, for certain Independent Manager engagements, may
recommend or favor Asset-Based pricing because it will fix the amount of the fee paid from
the account for trade execution, regardless of the number of transactions that are placed for
the account. Financial Decisions, on an annual basis, will conduct a sampling to confirm its
belief (given the inability to predict the markets and the corresponding amount of trading
that will occur) that Asset-Based pricing continues to be beneficial for its affected clients.
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Before engaging the broker-dealer/custodian regardless of pricing (Asset-Based versus
Transaction-Based), the client will be required to execute a separate agreement with the
broker-dealer/custodian agreeing to such pricing/fees. The fees charged by the broker-
dealer/custodian are separate and in addition to the advisory fee payable by the client to
Financial Decisions. ANY QUESTIONS: Financial Decisions’ Chief Compliance
Officer, Kenneth Gutwillig, remains available to address any questions that a client
or prospective client may have regarding Asset-Based versus Transaction- Based
pricing.
Financial Decisions’ annual investment advisory fee shall be prorated and paid quarterly,
in advance, (except for certain employer-sponsored retirement plans which may be paid in
arrears). Financial Decision’s policy is to treat intra-quarter accounts additions and
withdrawals in an equal manner. Please note, Financial Decisions includes the value of
certain month or quarter end interest or dividend payments when calculating client fees.
Because these payments may be credited to the appropriate account subsequent to the
issuance of the applicable brokerage statement, the market value reflected on the client
brokerage statement may differ slightly from the value used in Financial Decisions’ fee
billing process. The Investment Advisory Agreement between Financial Decisions and the
client will continue in effect until terminated by either party by written notice in accordance
with the terms of the Investment Advisory Agreement. Upon termination, Financial
Decisions shall refund the pro-rated portion of the advanced advisory fee paid based upon
the number of days remaining in the billing quarter.
C. Neither Financial Decisions, nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither Financial Decisions, nor any supervised person of Financial Decisions, accepts
performance-based fees.
Item 7
Types of Clients
Financial Decisions’ clients generally include individuals, high net worth individuals,
pension and profit sharing plans, corporations, business entities, and charitable
organizations. Financial Decisions will generally require a minimum account size of
$1,000,000.00 for such investment supervisory services. Financial Decisions, in its sole
discretion, may charge a lesser investment management fee or reduce or waive its minimum
based upon certain criteria (i.e. anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, competition, negotiations with client, etc.). In addition, certain Independent
Manager(s) may impose varying minimum account values upon Financial Decisions’
clients.
ANY QUESTIONS: Financial Decisions’ Chief Compliance Officer, Kenneth
Gutwillig, remains available to address any questions that a client or prospective
client may have regarding advisory fees.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. Financial Decisions may utilize the following methods of security analysis:
• Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
• Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
Financial Decisions may utilize the following investment strategies when implementing
investment advice given to clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
• Margin Transactions (use of borrowed assets to purchase financial instruments)
Please Note: Investment Risk. Investing in securities involves risk of loss that clients
should be prepared to bear. Different types of investments involve varying degrees of risk,
and it should not be assumed that future performance of any specific investment or
investment strategy (including the investments and/or investment strategies recommended
or undertaken by Financial Decisions) will be profitable or equal any specific performance
level(s).
B. Financial Decisions’ methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
To perform an accurate market analysis Financial Decisions must have access to
current/new market information. Financial Decisions has no control over the dissemination
rate of market information; therefore, unbeknownst to Financial Decisions, certain analyses
may be compiled with outdated market information, severely limiting the value of Financial
Decisions’ analysis. Furthermore, an accurate market analysis can only produce a forecast
of the direction of market values. There can be no assurances that a forecasted change in
market value will materialize into actionable and/or profitable investment opportunities.
Financial Decisions’ primary investment strategies - Long Term Purchases and Short Term
Purchases - are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer-term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter-term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer term investment strategy.
In addition to the fundamental investment strategies discussed above, Financial Decisions
may also implement and/or recommend the use of margin transactions. Margin investment
strategies have a high level of inherent risk. (See discussion below).
Margin is an investment strategy with a high level of inherent risk. A margin transaction
occurs when an investor uses borrowed assets to purchase financial instruments. The
investor generally obtains the borrowed assets by using other securities as collateral for the
borrowed sum. The effect of purchasing a security using margin is to magnify any gains or
losses sustained by the purchase of the financial instruments on margin. Please Note: To
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the extent that a client authorizes the use of margin, and margin is thereafter employed by
Financial Decisions in the management of the client’s investment portfolio, the market
value of the client’s account and corresponding fee payable by the client to Financial
Decisions may be increased. As a result, in addition to understanding and assuming the
additional principal risks associated with the use of margin, clients authorizing margin are
advised of the potential conflict of interest whereby the client’s decision to employ
margin may correspondingly increase the management fee payable to Financial Decisions.
Accordingly, the decision as to whether to employ margin is left totally to the discretion of
client.
Currently, Financial Decisions primarily allocates client investment assets among individual
municipal and corporate bonds, bond funds, various no-load equity mutual fund classes,
individual equities, and Independent Manager(s), on both a limited discretionary and non-
discretionary basis in accordance with the client’s designated investment objective(s).
With respect to its non-discretionary management services, Financial Decisions maintains
ongoing responsibility to select or make recommendations, based upon the needs of the
client, as to the specific securities or other investments the account may purchase or sell
and Financial Decisions is responsible for arranging or effecting the purchase or sale.
Risks associated with these asset types include:
1.
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
2.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk may be caused by
external factors independent of the fund’s specific investments as well as due to the fund’s
specific investments. Additionally, each security’s price will fluctuate based on market
movement and emotion, which may, or may not be due to the security’s operations or
changes in its true value. For example, political, economic and social conditions may
trigger market events which are temporarily negative or temporarily positive.
15
Inflation Risk: When any type of inflation is present, a dollar today will not buy as
3.
much as a dollar next year, because purchasing power is eroding at the rate of inflation.
4.
Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily
relates to fixed income securities.
5.
Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations may
result in bankruptcy and/or a declining market value.
6.
Market Risk (Systematic Risk): Even a long-term investment approach cannot
guarantee a profit. Economic, political, and issuer-specific events will cause the value of
securities to rise or fall. Because the value of your portfolio will fluctuate, there is a risk
that you will lose money.
7.
Unsystematic Risk: Unsystematic risk is the company-specific or industry-specific
risk in a portfolio. The combination of systematic (market risk) and unsystematic risk is
defined as the portfolio risk that the investor bears. While the investor can do little to
reduce systematic risk, he or she can affect unsystematic risk. Unsystematic risk may be
significantly reduced through diversification. However, even a portfolio of well-diversified
assets cannot escape all risk.
8.
Credit Risk: Credit risk is the risk that the issuer of a security may be unable to
make interest payments and/or repay principal when due. A downgrade to an issuer’s credit
rating or a perceived change in an issuer’s financial strength may affect a security’s value,
and thus, impact performance. Credit risk is greater for fixed income securities with ratings
below investment grade (BB or below by Standard & Poor’s Rating Group or Ba or below
by Moody’s Investors Service, Inc.). Fixed income securities that are below investment
grade involve higher credit risk and are considered speculative.
Income Risk: Income risk is the risk that falling interest rates will cause the
9.
investment’s income to decline.
10.
Call Risk: Call risk is the risk that during periods of falling interest rates, a bond
issuer will call or repay a higher-yielding bond before its maturity date, forcing the
investment to reinvest in bonds with lower interest rates than the original obligations.
11.
Purchasing Power Risk: Purchasing power risk is the risk that your investment’s
value will decline as the price of goods rises (inflation). The investment’s value itself does
not decline, but its relative value does, which is the same thing. Inflation can happen for a
variety of complex reasons, including a growing economy and a rising money supply.
Rising inflation means that if you have $1,000 and inflation rises 5 percent in a year, your
$1,000 has lost 5 percent of its value, as it cannot buy what it could buy a year previous.
Political Risks: Most investments have a global component, even domestic stocks.
12.
Political events anywhere in the world may have unforeseen consequences to markets
around the world.
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13.
Regulatory Risk: Changes in laws and regulations from any government can
change the market value of companies subject to such regulations. Certain industries are
more susceptible to government regulation. Changes in zoning, tax structure or laws impact
the return on these investments.
14.
Risks Related to Investment Term: Securities do not follow a straight line up in
value. All securities will have periods of time when the current price of the security is not
what we believe it is truly worth. If you require us to liquidate your portfolio during one
of these periods, you will not realize as much value as you would have had the investment
had the opportunity to regain its value.
An investment in a mutual fund or ETF involves risk, including the loss of principal.
Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the
individual issuers of the fund’s underlying portfolio securities. Such shareholders are also
liable for taxes on any fund-level capital gains, as ETFs and mutual funds are required by
law to distribute capital gains in the event they sell securities for a profit that cannot be
offset by a corresponding loss. As such, a mutual fund or ETF client or investor may incur
substantial tax liabilities even when the fund underperforms. Shares of mutual funds are
distributed and redeemed on an ongoing basis by the fund itself or a broker acting on its
behalf. The trading price at which a share is transacted is equal to a fund’s stated daily per
share net asset value (“NAV”), plus any shareholder’s fees (e.g., sales loads, purchase fees,
redemption fees). The per-share NAV of a mutual fund is calculated at the end of each
business day, although the actual NAV fluctuates with intraday changes in the market value
of the fund’s holdings. The trading prices of a mutual fund’s shares can differ significantly
from the NAV during periods of market volatility, which may, among other factors, lead
to the mutual fund’s shares trading at a premium or discount to NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is
generally calculated at least once daily for indexed-based ETFs and more frequently for
actively managed ETFs. However, certain inefficiencies can cause the shares to trade at a
premium or discount to their pro-rata NAV. There is also no guarantee that an active
secondary market for such shares will develop or continue to exist. While clients and
investors may be able to sell their ETF shares on an exchange, ETFs generally only redeems
shares directly from shareholders when aggregated as creation units (usually 50,000 shares
or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular
ETF, a shareholder may have no way to dispose of such shares.
Item 9
Disciplinary Information
Financial Decisions has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither Financial Decisions, nor its representatives, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither Financial Decisions, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or a representative of the foregoing.
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C. Licensed Insurance Agents. Financial Decisions’ representatives, in their individual
capacities, are licensed insurance agents, and may recommend the purchase of certain
insurance-related products on a commission basis. As referenced in Item 4 B above, clients
can engage certain of Financial Decisions’ representatives to purchase insurance products
on a commission basis.
Conflicts of Interest: The recommendation by Financial Decisions’ representatives, that a
client purchase insurance commission product presents conflicts of interest, as the receipt
of commissions may provide an incentive to recommend investment or insurance products
based on commissions to be received, rather than on a particular client’s need. No client is
under any obligation to purchase any such commission products from Financial Decisions’
representatives. Clients are reminded that they may purchase securities or insurance
products recommended by Financial Decisions through other, non-affiliated broker-dealers
or insurance agents.
Financial Decisions’ Chief Compliance Officer, Kenneth Gutwillig, remains available
to address any questions that a client or prospective client may have regarding the
above conflicts of interest.
D. Financial Decisions does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Financial Decisions maintains an investment policy relative to personal securities
transactions. This investment policy is part of Financial Decisions’ overall Code of Ethics,
which serves to establish a standard of business conduct for all of Financial Decisions’
representatives that is based upon fundamental principles of openness, integrity, honesty
and trust, a copy of which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, Financial
Decisions also maintains and enforces written policies reasonably designed to prevent the
misuse of material non-public information by Financial Decisions or any person associated
with Financial Decisions.
B. Neither Financial Decisions nor any related person of Financial Decisions recommends,
buys, or sells for client accounts, securities in which Financial Decisions or any related
person of Financial Decisions has a material financial interest.
C. Financial Decisions and/or representatives of Financial Decisions may buy or sell securities
that are also recommended to clients. This practice may create a situation where Financial
Decisions and/or representatives of the firm are in a position to materially benefit from the
sale or purchase of those securities. Therefore, this situation can create a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if Financial
Decisions did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
before those of Financial Decisions’ clients) and other potentially abusive practices.
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Financial Decisions has a personal securities transaction policy in place to monitor the
personal securities transactions and securities holdings of each of Financial Decisions’
“Access Persons.” Financial Decisions’ securities transaction policy requires that an Access
Person of Financial Decisions must provide the Chief Compliance Officer or his/her designee
with a written report of their current securities holdings within ten (10) days after becoming
an Access Person. Additionally, each Access Person must provide the Chief Compliance
Officer or his/her designee with a written report of the Access Person’s current securities
holdings at least once each twelve (12) month period thereafter on a date Financial Decisions
selects; provided, however that at any time that Financial Decisions has only one Access
Person, he or she shall not be required to submit any securities report described above.
D. Financial Decisions and/or representatives of Financial Decisions may buy or sell securities, at
or around the same time as those securities are recommended to clients. This practice creates a
situation where Financial Decisions and/or representatives of the firm are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation can
create a conflict of interest. As indicated above in Item 11.C, Financial Decisions has a personal
securities transaction policy in place to monitor the personal securities transaction and securities
holdings of each of Financial Decisions’ Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that Financial Decisions recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct Financial Decisions to use a specific broker-dealer/custodian), Financial Decisions
generally recommends that investment management accounts be maintained at Schwab and/or
Fidelity. Before engaging Financial Decisions to provide investment management services,
the client will be required to enter into a formal Investment Advisory Agreement with
Financial Decisions setting forth the terms and conditions under which Financial Decisions
shall manage the client's assets, and a separate custodial/clearing agreement with each
designated broker-dealer/custodian. Even though your account is maintained at Schwab, we
can still use other brokers to execute trades for your account.
Factors that Financial Decisions considers in recommending Schwab, Fidelity (or any other
broker-dealer/custodian to clients) include historical relationship with Financial Decisions,
financial strength, reputation, execution capabilities, pricing, research, and service. Broker-
dealers such as Schwab or Fidelity can charge transaction fees for effecting certain securities
transactions (See Item 4 above). To the extent that a transaction fee will be payable by the
client to Schwab, or Fidelity the transaction fee shall be in addition to Financial Decisions’
investment advisory fee referenced in Item 5 above.
To the extent that a transaction fee is payable, Financial Decisions shall have a duty to obtain
best execution for such transaction. However, that does not mean that the client will not pay a
transaction fee that is higher than another qualified broker-dealer might charge to effect the
same transaction where Financial Decisions determines, in good faith, that the transaction fee
is reasonable. In seeking best execution, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a broker-dealer’s services, including the value of research
provided, execution capability, transaction rates, and responsiveness. Accordingly, although
Financial Decisions will seek competitive rates, it may not necessarily obtain the lowest
possible rates for client account transactions.
The brokerage commissions or transaction fees charged by the designated broker-
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dealer/custodian are exclusive of, and in addition to, Financial Decisions’ investment
management fee. Financial Decisions’ best price execution responsibility is qualified if
securities that it purchases for client accounts are mutual funds that trade at net asset value
as determined at the daily market close.
1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Financial Decisions
can receive from Schwab and/or Fidelity (or another broker-dealer/custodian,
investment platform, vendor, independent investment manager, and/or product/fund
sponsor) without cost (and/or at a discount) support services and/or products, certain
of which assist Financial Decisions to better monitor and service client accounts
maintained at such institutions. Included within the support services that may be
obtained by Financial Decisions may be investment-related research, pricing
information and market data, software and other technology that provide access to
client account data, compliance and/or practice management-related publications,
discounted or gratis consulting services, discounted and/or gratis travel and attendance
at conferences, meetings, and other educational and/or social events, marketing
support, computer hardware and/or software and/or other products used by Financial
Decisions in furtherance of its investment advisory business operations. Certain of the
support services and/or products that may be received may assist Financial Decisions
in managing and administering client accounts. Others do not directly provide such
assistance, but rather assist Financial Decisions to manage and further develop its
business enterprise.
Financial Decisions’ clients do not pay more for investment transactions effected
and/or assets maintained at Schwab, Fidelity, or any other entity as a result of this
arrangement. There is no corresponding commitment made by Financial Decisions to
Schwab and/or Fidelity or any other entity to invest any specific amount or percentage
of client assets in any specific mutual funds, securities or other investment products as
a result of the above arrangement.
As indicated above, certain of the support services and/or products that may be received
may assist Financial Decisions in managing and administering client accounts.
Others do not directly provide such assistance, but rather assist Financial Decisions to
manage and further develop its business enterprise. Financial Decisions receives a
benefit because it does not have to pay for the research, products or services it receives.
Therefore, Financial Decisions may have an incentive to select a broker- dealer based
on its interests rather than the clients.
Financial Decisions has entered into a written agreement with, and received from
Schwab, certain additional economic benefits (“Additional Benefits”) that may or may
not be offered to Financial Decisions again in the future. Specifically, the Additional
Benefits include a discount of up to $2,500 technology expenses for the benefit of
Financial Decisions. Each instance where the discount is applied is non-recurring and
individually negotiated. Financial Decisions has no expectation that this Additional
Benefit will be offered again, however, Financial Decisions reserves the right to
negotiate for this Additional Benefit in the future. Schwab provides the Additional
Benefits to Financial Decisions in its sole discretion and at its own expense, and neither
Financial Decisions nor its clients pay any fees to Schwab for the Additional Benefit.
20
This may create an incentive to recommend that you maintain your account with Schwab,
based on our interest in receiving Schwab’s services that benefit our business and
Schwab’s discounted pricing. This presents a conflict of interest. We believe, however,
that our recommendation of Schwab as a broker/custodian is in the best interest of our
clients. This service is not contingent upon us committing any specific amount of
business to Schwab in trading commissions or custodied assets.
Financial Decisions’ Chief Compliance Officer, Kenneth Gutwillig, remains
available to address any questions that a client or prospective client may have
regarding the above arrangements and the conflicts of interest presented by such
arrangements.
2. Financial Decisions does not receive referrals from broker-dealers.
3. Directed Brokerage.
Financial Decisions does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer). In
such client directed arrangements, the client will negotiate terms and arrangements for
their account with that broker-dealer, and Financial Decisions will not seek better
execution services or prices from other broker-dealers or be able to “batch” the client's
transactions for execution through other broker-dealers with orders for other accounts
managed by Financial Decisions. As a result, the client may pay higher commissions or
other transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case.
Please Note: In the event that the client directs Financial Decisions to effect securities
transactions for the client's accounts through a specific broker-dealer, the client
correspondingly acknowledges that such direction may cause the accounts to incur
higher commissions or transaction costs than the accounts would otherwise incur had
the client determined to effect account transactions through alternative clearing
arrangements that may be available through Financial Decisions. Higher transaction
costs adversely impact account performance. Please Also Note: Transactions for
directed accounts will generally be executed following the execution of portfolio
transactions for non-directed accounts.
Financial Decisions’ Chief Compliance Officer, Kenneth Gutwillig, remains
available to address any questions that a client or prospective client may have
regarding the above arrangement.
B. To the extent that Financial Decisions provides investment management services to its
clients, the transactions for each client account generally will be effected independently,
unless Financial Decisions decides to purchase or sell the same securities for several clients
at approximately the same time. Financial Decisions may (but is not obligated to) combine
or “bunch” such orders to obtain best execution, to negotiate more favorable commission
rates or to allocate equitably among Financial Decisions’ clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for each
client account on any given day. Financial Decisions shall not receive any additional
compensation or remuneration as a result of such aggregation.
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Item 13
Review of Accounts
A. For those clients to whom Financial Decisions provides investment supervisory services,
account reviews are conducted on an ongoing basis by Financial Decisions’
representatives. All investment supervisory clients are advised that it remains their
responsibility to advise Financial Decisions of any changes in their investment objectives
and/or financial situation. All clients (in person or via telephone) are encouraged to review
financial planning issues (to the extent applicable), investment objectives and account
performance with Financial Decisions on an annual basis.
B. Financial Decisions may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. Financial Decisions may also provide a
written periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, Financial Decisions can receive direct or indirect
economic benefits from Schwab and/or Fidelity including support services and/or products
without cost or at a discount. Schwab has also agreed to furnish a discount on certain
technology that will benefit Financial Decisions.
Financial Decisions’ clients do not pay more for investment transactions effected and/or
assets maintained at Schwab and/or Fidelity as a result of this arrangement. There is no
corresponding commitment made by Financial Decisions to Schwab and/or Fidelity or any
other entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as a result of the above arrangement.
Financial Decisions’ Chief Compliance Officer, Kenneth Gutwillig, remains available
to address any questions that a client or prospective client may have regarding the
above arrangements and the conflicts of interest presented by such arrangements.
B. If a client is introduced to Financial Decisions by either an unaffiliated or an affiliated
solicitor, Financial Decisions may pay that promoter a referral fee in accordance with the
requirements of Rule 206(4)-1 the Investment Advisers Act of 1940, and any corresponding
state securities law requirements. Financial Decisions currently maintains one such legacy
arrangement where it may share a portion of the advisory fees earned in connection with
variable annuity sub-account management. Any such referral fee shall be paid solely from
Financial Decisions’ investment management fee, and shall not result in any additional
charge to the client. If the client is introduced to Financial Decisions by an unaffiliated
promoter, the promoter, at the time of the solicitation, shall disclose the nature of his/her/its
promoter relationship, and shall provide each prospective client with a copy of Financial
Decisions’ written Brochure, together with a copy of a separate written disclosure statement
from the promoter to the client disclosing the terms of the solicitation arrangement between
our firm and the promoter, including the compensation to be received by solicitor from
Financial Decisions.
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Item 15
Custody
Financial Decisions shall have the ability to have its advisory fee for each client debited by
the custodian on a quarterly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts. Financial
Decisions may also provide a written periodic report summarizing account activity and
performance.
Please Also Note: Custody Situations: Financial Decisions engages in other practices
and/or services on behalf of its clients that require disclosure at ADV Part 1, Item 9, but
which practices and/or services are not subject to an annual surprise CPA examination in
accordance with the guidance provided in the SEC’s February 21, 2017 Investment Adviser
Association No-Action Letter.
Please Note: To the extent that Financial Decisions provides clients with periodic account
statements or reports, the client is urged to compare any statement or report provided by
Financial Decisions with the account statements received from the account custodian.
Please Also Note: The account custodian does not verify the accuracy of Financial
Decisions’ advisory fee calculation.
Item 16
Investment Discretion
The client can determine to engage Financial Decisions to provide investment advisory
services on a discretionary basis. Before Financial Decisions assuming discretionary
authority over a client’s account, the client shall be required to execute Investment Advisory
Agreement, naming Financial Decisions as the client’s attorney and agent in fact, granting
Financial Decisions full authority to buy, sell, or otherwise effect investment transactions
involving the assets in the client’s name found in the discretionary account.
Clients who engage Financial Decisions on a discretionary basis may, at any time, impose
restrictions, in writing, on Financial Decisions’ discretionary authority (i.e. limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe Financial
Decisions’ use of margin, etc.).
Item 17
Voting Client Securities
A. Financial Decisions does not vote client proxies. Clients maintain exclusive responsibility
for: (1) directing the manner in which proxies solicited by issuers of securities owned by
the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact Financial Decisions to discuss any questions they may have with a particular
solicitation.
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Item 18
Financial Information
A. Financial Decisions does not solicit fees of more than $1,200, per client, six months or more
in advance.
B. Financial Decisions is unaware of any financial condition that is reasonably likely to impair
its ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. Financial Decisions has not been the subject of a bankruptcy petition.
ANY QUESTIONS: Financial Decisions’ Chief Compliance Officer, Kenneth
Gutwillig, remains available to address any questions that a client or prospective
client may have regarding the above disclosures and arrangements.
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