View Document Text
Financial Partners Group, LLC
Disclosure Brochure
Disclosure Brochure
March 27, 2025
This brochure provides information about the qualifications and business practices of Financial Partners
Group, LLC (hereinafter “Financial Partners” or the “Firm”). If you have any questions about the contents of
this brochure, please contact the Firm at the telephone number listed below. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission (SEC) or by
any state securities authority. Additional information about the Firm is available on the SEC’s website at
www.adviserinfo.sec.gov. Financial Partners is an SEC registered investment adviser. Registration does not
imply any level of skill or training.
607 Commons Drive, Gallatin, TN 37066 | (615) 230-9700
www.financialpartnersgroupllc.com
Page i
Financial Partners Group, LLC
Disclosure Brochure
Item 2. Material Changes
This Item discusses only the material changes that have occurred since Financial Partners’ last annual
updating amendment.
This Brochure dated March 27, 2025, contains material changes since our last Brochure update on
February 20, 2024.
Mercer Global Advisors Inc. has entered into an agreement to acquire Financial Partners Group, LLC. The
transaction closed on January 31, 2025, and resulted in a change of ownership. Mercer Global Advisors
Inc. owns one hundred (100%) percent of the operating assets of Financial Partners Group, LLC. Due to
the Acquisition of Financial Partners Group, LLC, the firm has provided notice to affected clients of the
assignment to Mercer Global Advisors Inc. (a SEC-registered investment advisor) of such clients’ advisory
arrangements with Financial Partners Group, LLC to the extent required under applicable law. Once the
transition to Mercer Global Advisors Inc. is complete at the custodial level, Financial Partners Group, LLC
will file a Form ADV-W to wind down its advisory business. Owners Frank F. Bowling and Scott T. Paschal
will continue to service client accounts in their new capacity as Investment Adviser Representatives of
Mercer Global Advisors Inc.
Copies of Mercer Global Advisors’ Part 2A, form CRS and Privacy Notice are available upon request by
calling 888.565.1681 or at www.merceradvisors.com.
In addition, the following items have been updated:
•
Items 4 and 5 have been updated to reflect the discontinuation of the Financial Partners Wrap Fee
Program for new clients and existing clients opening new accounts.
•
Items 5 and 10 have been updated to remove disclosures regarding the terminated affiliation between
owner Frank F. Bowling and MML Investor Services, LLC (“MML”).
Page ii
Financial Partners Group, LLC
Disclosure Brochure
Item 3. Table of Contents
Item 1.
Cover Page ............................................................................................................................... i
Item 2.
Material Changes ..................................................................................................................... ii
Item 3.
Table of Contents.................................................................................................................... iii
Item 4.
Advisory Business .................................................................................................................. 4
Item 5.
Fees and Compensation ......................................................................................................... 7
Item 6.
Performance-Based Fees and Side-by-Side Management .................................................... 9
Item 7.
Types of Clients ...................................................................................................................... 9
Item 8.
Methods of Analysis, Investment Strategies and Risk of Loss ................................................ 9
Item 9.
Disciplinary Information ......................................................................................................... 12
Item 10.
Other Financial Industry Activities and Affiliations ................................................................ 12
Item 11.
Code of Ethics ...................................................................................................................... 13
Item 12.
Brokerage Practices.............................................................................................................. 14
Item 13.
Review of Accounts .............................................................................................................. 17
Item 14.
Client Referrals and Other Compensation ............................................................................ 17
Item 15.
Custody ………………. ......................................................................................................... 18
Item 16.
Investment Discretion ........................................................................................................... 18
Item 17.
Voting Client Securities ......................................................................................................... 19
Item 18.
Financial Information ………………………….……………………………………………………19
Page iii
Item 4. Advisory Business
Founded on traditional values, hard work, loyalty, uncompromising quality, and personal service, Financial
Partners (often referred to as the “Firm”) seeks to construct and implement well-balanced investment
management and financial planning services. In carrying out these services, Financial Partners hopes to
reduce the overall risk to clients and increase their opportunity to enjoy sustainable growth.
Financial Partners provides financial planning and investment management services. Prior to engaging
Financial Partners to provide any of the foregoing investment advisory services, the client is required to
enter into one or more written agreements with Financial Partners setting forth the terms and conditions
under which Financial Partners renders its services (collectively the “Agreement”).
Financial Partners has been in business as a registered investment adviser since January 2013 and is
principally owned by Scott T. Paschal and Frank F. Bowling. As of March 25, 2025, the Firm had
approximately $638,589,120 in assets under management, all of which was managed on a discretionary
basis.
This Disclosure Brochure describes the business of Financial Partners. Certain sections will also describe
the activities of Supervised Persons. Supervised Persons are any of Financial Partners’ officers, partners,
directors (or other persons occupying a similar status or performing similar functions), or employees, or any
other person who provides investment advice on Financial Partners’ behalf and is subject to Financial
Partners’ supervision or control.
Financial Planning and Consulting Services
Financial Partners provides its clients with a broad range of comprehensive financial planning and
consulting services. These services may include business planning, investment strategizing, insurance
arrangements, and retirement and estate planning. These services may be included as part of Financial
Partners’ investment management services, described below.
In performing its services, Financial Partners is not required to verify any information received from the
client or from the client’s other professionals (e.g., attorney, accountant, etc.) and is expressly authorized
to rely on such information. Financial Partners may recommend the services of itself and/or other
professionals to implement its recommendations. Clients are advised that a conflict of interest exists if
Financial Partners recommends its own services. The client is under no obligation to act upon any of the
recommendations made by Financial Partners under a financial planning or consulting engagement or to
engage the services of any such recommended professional, including Financial Partners itself. The client
retains absolute discretion over all such implementation decisions and is free to accept or reject any of
Financial Partners’ recommendations. Clients are advised that it remains their responsibility to promptly
notify Financial Partners if there is ever any change in their financial situation or investment objectives
for the purpose of reviewing, evaluating, or revising Financial Partners’ previous recommendations and/or
services.
Page 4
Financial Partners Group, LLC
Disclosure Brochure
Investment Management Services
Clients can engage Financial Partners to manage all or a portion of their assets on a discretionary basis.
In addition, Financial Partners may provide clients with financial planning and consulting services as part
of its investment management offering.
Financial Partners primarily allocates clients’ investment management assets among mutual funds,
exchange-traded funds (“ETFs”), unit investment trusts, and individual debt and equity securities in
accordance with the investment objectives of the client. In more limited circumstances, the Firm allocates
clients’ assets to independent investment managers (“Independent Managers”), as well as to the securities
components of variable annuities and variable life insurance contracts. In addition, Financial Partners may
recommend that clients who are “accredited investors” as defined under Rule 501 of the Securities Act of
1933, as amended, invest in private placement securities, including debt, equity, and/or pooled investment
vehicles when consistent with the clients’ investment objectives. Financial Partners also provides advice
about any type of investment held in clients’ portfolios.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the Firm unless specifically agreed upon. Clients can engage Financial Partners
to manage and/or advise on certain investment products that are not maintained at their primary custodian,
such as variable life insurance and annuity contracts and assets held in employer sponsored retirement
plans and qualified tuition plans (i.e., 529 plans).
In these situations, Financial Partners directs or
recommends the allocation of client assets among the various investment options available with the
product. These assets are generally maintained at the underwriting insurance company or the custodian
designated by the product’s provider.
Financial Partners tailors its advisory services to the individual needs of clients. Financial Partners consults
with clients initially and on an ongoing basis to determine risk tolerance, time horizon and other factors that
impact the clients’ investment needs. Financial Partners ensures that clients’ investments are suitable for
their investment needs, goals, objectives and risk tolerance.
Clients are advised to promptly notify Financial Partners if there are changes in their financial situation or
investment objectives or if they wish to impose any reasonable restrictions upon Financial Partners’
management services. Clients may impose reasonable restrictions or mandates on the management of
their account (e.g., require that a portion of their assets be invested in socially responsible funds) if, in
Financial Partners’ sole discretion, the conditions will not materially impact the performance of a portfolio
strategy or prove overly burdensome to its management efforts.
Use of Independent Managers
As mentioned above, Financial Partners may recommend that certain clients authorize the active
discretionary management of a portion of their assets by and/or among certain Independent Managers,
Page 5
Financial Partners Group, LLC
Disclosure Brochure
based upon the stated investment objectives of the client. The terms and conditions under which the client
engages the Independent Managers are set forth in a separate written agreement between Financial
Partners or the client and the designated Independent Managers. Financial Partners renders services to
the client relative to the discretionary selection of Independent Managers. Financial Partners also monitors
and reviews the account performance and the client’s investment objectives. Financial Partners receives
an annual advisory fee which is based upon a percentage of the market value of the assets being managed
by the designated Independent Managers.
When selecting an Independent Manager for a client, Financial Partners reviews information about the
Independent Manager such as its disclosure brochure and/or material supplied by the Independent
Manager or independent third parties for a description of the Independent Manager’s investment strategies,
past performance and risk results to the extent available. Factors that Financial Partners considers in
recommending an Independent Manager include the client’s stated investment objectives, management
style, performance, reputation, financial strength, reporting, pricing, and research. The investment
management fees charged by the designated Independent Managers, together with the fees charged by
the corresponding designated broker-dealer/custodian of the client’s assets, may be exclusive of, and in
addition to, Financial Partners’ investment advisory fee set forth above. As discussed above, the client
may incur additional fees than those charged by Financial Partners, the designated
Independent
Managers, and corresponding broker-dealer and custodian.
In addition to Financial Partners’ written disclosure brochure, the client also receives the written disclosure
brochure of the designated Independent Managers. Certain Independent Managers impose more
restrictive account requirements and varying billing practices than Financial Partners. In such instances,
Financial Partners may alter its corresponding account requirements and/or billing practices to
accommodate those of the Independent Managers.
If Financial Partners refers a client to an Independent Manager where Financial Partners’ compensation is
included in the advisory fee charged by such Independent Manager and the client engages the Independent
Manager, Financial Partners is compensated for its services by receipt of a fee to be paid directly by the
Independent Manager to Financial Partners in accordance with the requirements of Rule 206(4)-3 of the
Investment Advisers Act of 1940, as amended, and any corresponding state securities laws, rules,
regulations, or requirements. Any such fee is paid solely from the Independent Manager’s investment
management fee, and does not result in any additional charge to the client.
Sponsor / Manager of Wrap Program
This program is no longer offered to new clients or existing clients opening new accounts.
Financial Partners is the sponsor and manager of the Financial Partners Advisors Wrap Fee Program (the
“Program”), a wrap fee program. In the event the client participates in the Program, Financial Partners
provides its investment management services and arranges for brokerage transactions under a single
annualized fee. Participants in the Program may pay a higher aggregate fee than if investment
management and brokerage services are purchased separately.
Page 6
Financial Partners Group, LLC
Disclosure Brochure
A complete description of the Program’s terms and conditions (including fees) are contained in the Wrap
Fee Program Brochure, which appears as Part 2A Appendix 1 of Financial Partners’ Form ADV (the “Wrap
Brochure”). Financial Partners renders substantially all of its services on a wrap fee basis. All clients are
furnished with the firm’s Wrap Brochure prior to or concurrent with their engagement with Financial
Partners, pursuant to Rule 204-3 of the Investment Advisers Act of 1940.
Item 5. Fees and Compensation
Financial Partners offers its services on a fee basis, which include hourly and/or fixed fees, as well as fees
based upon assets under management. Additionally, certain of Financial Partners’ Supervised Persons, in
their individual capacities, offer insurance products under a commission arrangement.
Financial Planning and Consulting Fees
Financial Partners charges a fixed fee and/or hourly fee for financial planning and consulting services.
These fees are negotiable, but generally range from $1,000 to $5,000 on a fixed fee basis and/or from
$150 to $250 on an hourly rate basis, depending upon the level and scope of the services and the
professional rendering the financial planning and/or the consulting services. If the client engages Financial
Partners for additional investment advisory services, Financial Partners may offset all or a portion of its fees
for those services based upon the amount paid for the financial planning and/or consulting services.
Prior to engaging Financial Partners to provide financial planning and/or consulting services, the client is
required to enter into a written agreement with Financial Partners setting forth the terms and conditions of
the engagement. Financial Partners requires one-half of the financial planning / consulting fee (estimated
hourly or fixed) payable upon entering the written agreement. The balance is due upon delivery of the
financial plan or completion of the agreed upon services.
Clients are advised that a conflict of interest exists for the Firm to recommend that clients engage Financial
Partners for additional services for compensation, including rolling over retirement accounts or moving other
assets to the Firm’s management. Clients retain absolute discretion over all decisions regarding engaging
the Firm and are under no obligation to act upon any of the recommendations.
Investment Management Fee
Financial Partners provides investment management services through the Program for an annual fee based
upon a percentage of the market value of the assets being managed by Financial Partners. The Program’s
fee is explained in depth in the Wrap Brochure. This program is no longer offered to new clients or existing
clients opening new accounts.
Fee Discretion
Financial Partners, in its sole discretion, may negotiate to charge a lesser management fee based upon
Page 7
Financial Partners Group, LLC
Disclosure Brochure
certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, pre-existing client, account retention, pro
bono activities, etc.).
Fees Charged by Financial Institutions
As further discussed in response to Item 12 (below), Financial Partners recommends that clients utilize the
brokerage and clearing services of an independent broker-dealer for investment management accounts.
Financial Partners may only implement its investment management recommendations after the client has
arranged for and furnished Financial Partners with all information and authorization regarding accounts with
appropriate financial institutions. Financial institutions include, but are not limited to any broker- dealers
recommended by Financial Partners, broker-dealers directed by the client, trust companies, banks etc.
(collectively referred to herein as the “Financial Institutions”).
Clients may incur certain charges imposed by the Financial Institutions and other third parties such as fees
charged by Independent Managers, custodial fees, charges imposed directly by a mutual fund or ETF in
the account, which are disclosed in the fund’s prospectus (e.g., fund management fees and other fund
expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. Additionally, for assets
outside of any wrap fee programs, clients may incur brokerage commissions and transaction fees. Such
charges, fees and commissions are exclusive of and in addition to Financial Partners’ fee.
Financial Partners’ Agreement and the separate agreement with any Financial Institutions may authorize
Financial Partners or Independent Managers to debit the client’s account for the amount of Financial
Partners’ fee and to directly remit that management fee to Financial Partners or the Independent Managers.
Any Financial Institutions recommended by Financial Partners have agreed to send a statement to the
client, at least quarterly, indicating all amounts disbursed from the account including the amount of
management fees paid directly to Financial Partners.
Fees for Management During Partial Quarters of Service
For the initial period of investment management services, the fees are calculated on a pro rata basis.. The
Agreement between Financial Partners and the client will continue in effect until terminated by either party
pursuant to the terms of the Agreement. Financial Partners’ fees are prorated through the date of
termination and any remaining balance is charged or refunded to the client, as appropriate.
The Agreement between Financial Partners and the client will continue in effect until terminated by either
party pursuant to the terms of the Agreement. Financial Partners’ fees are prorated through the date of
termination and any remaining balance is charged or refunded to the client, as appropriate.
Clients may make additions to and withdrawals from their account at any time, subject to Financial Partners’
right to terminate an account. Additions may be in cash or securities provided that Financial Partners
reserves the right to liquidate any transferred securities or decline to accept particular securities into a
Page 8
Financial Partners Group, LLC
Disclosure Brochure
client’s account. Clients may withdraw account assets on notice to Financial Partners, subject to the usual
and customary securities settlement procedures. However, Financial Partners designs its portfolios as
long-term investments and the withdrawal of assets may impair the achievement of a client’s investment
objectives. Financial Partners may consult with its clients about the options and ramifications of transferring
securities. However, clients are advised that when transferred securities are liquidated, they are subject to
transaction fees, fees assessed at the mutual fund level (i.e. contingent deferred sales charge) and/or tax
ramifications.
If assets are deposited into or withdrawn from an account after the inception of a quarter, the fee payable
with respect to such assets will not be adjusted or prorated based on the number of days remaining in the
quarter.
Item 6. Performance-Based Fees and Side-by-Side Management
Financial Partners does not provide any services for performance-based fees. Performance-based fees
are those based on a share of capital gains on or capital appreciation of the assets of a client.
Item 7. Types of Clients
Financial Partners provides its services primarily to individuals, high net worth individuals, trusts, and
estates. Financial Partners also provides services to certain pension plans.
Minimums Imposed by Independent Managers
Financial Partners does not impose a minimum portfolio size or minimum annual fee. Certain Independent
Managers, however, impose more restrictive account requirements and varying billing practices than
Financial Partners. In such instances, Financial Partners may alter its corresponding account requirements
and/or billing practices to accommodate those of the Independent Managers.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Investment Strategies
Financial Partners seeks to preserve capital for clients by developing asset allocation portfolios based on
a client’s risk assessment score. Pursuant to the client’s risk tolerance and investment goals, the Firm
aligns clients with a pre-constructed investment strategy and aims to create disciplined buy and sell
recommendations. The approach is based on Technical Trend Analysis which allows for capital to be
invested in markets trending upwards and attempts to reduce or even eliminate risk in downward trending
markets. By employing this strategy Financial Partners hopes to reduce the overall risk to clients and
increase their prospects for sustainable growth.
Page 9
Financial Partners Group, LLC
Disclosure Brochure
Methods of Analysis
Financial Partners’ primary methods of analysis are fundamental and technical analysis.
Fundamental analysis involves the fundamental financial condition and competitive position of a company.
Financial Partners will analyze the financial condition, capabilities of management, earnings, new products
and services, as well as the company’s markets and position amongst its competitors in order to determine
the recommendations made to clients. The primary risk in using fundamental analysis is that while the
overall health and position of a company may be good, market conditions may negatively impact the
security.
Technical analysis involves the analysis of past market data rather than specific company data in
determining the recommendations made to clients. Technical analysis may involve the use of charts to
identify market patterns and trends which may be based on investor sentiment rather than the fundamentals
of the company. The primary risk in using technical analysis is that spotting historical trends may not help
to predict such trends in the future. Even if the trend will eventually reoccur, there is no guarantee that
Financial Partners will be able to accurately predict such a reoccurrence.
Risks of Loss
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of Partner’s recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements of
stocks, bonds and other asset classes. In addition, investments may be adversely affected by financial
markets and economic conditions throughout the world. There can be no assurance that Financial Partners
will be able to predict these price movements accurately or capitalize on any such assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial condition of
the issuers of such assets, changing supply and demand relationships, and programs and policies of
governments.
Equity-Related Securities and Instruments
The Firm may take positions in common stocks of U.S. and non-U.S. issuers traded on national securities
exchanges and over-the-counter markets. The value of equity securities varies in response to many factors.
These factors include, without limitation, factors specific to an issuer and factors specific to the industry in
which the issuer participates. Individual companies may report poor results or be negatively affected by
industry and/or economic trends and developments, and the stock prices of such companies may suffer a
decline in response. In addition, equity securities are subject to stock risk, which is the risk that stock prices
historically rise and fall in periodic cycles. U.S. and non-U.S. stock markets have experienced periods of
Page 10
Financial Partners Group, LLC
Disclosure Brochure
substantial price volatility in the past and may do so again in the future. In addition, investments in small-
capitalization, mid-capitalization and financially distressed companies may be subject to more abrupt or
erratic price movements and may lack sufficient market liquidity, and these issuers often face greater
business risks.
Fixed Income Securities
Fixed income securities are subject to the risk of the issuer’s or a guarantor’s inability to meet principal and
interest payments on its obligations and to price volatility.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains,
as mutual funds and ETFs are required by law to distribute capital gains in the event they sell securities for
a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily
per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption
fees). The per share NAV of a mutual fund is calculated at the end of each business day, although the
actual NAV fluctuates with intraday changes to the market value of the fund’s holdings. The trading prices
of a mutual fund’s shares may differ significantly from the NAV during periods of market volatility, which
may, among other factors, lead to the mutual fund’s shares trading at a premium or discount to NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for indexed-based ETFs and more frequently for actively managed ETFs. However, certain
inefficiencies may cause the shares to trade at a premium or discount to their pro rata NAV. There is
also no guarantee that an active secondary market for such shares will develop or continue to exist.
Generally, an ETF only redeems shares when aggregated as creation units (usually 50,000 shares or
more). Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a shareholder
may have no way to dispose of such shares.
Real Estate Investment Trusts (REITs)
REITs are collective investment vehicles with portfolios comprised primarily of real estate and mortgage
related holdings, the shares of which exist in the form of either publicly traded or privately placed securities.
Many REITs hold heavy concentrations of investments tied to commercial and/or residential developments,
which inherently subject REIT investors to the risks associated with a downturn in the real estate market.
Investments linked to certain regions that experience greater volatility in the local real estate market may
give rise to large fluctuations in the value of the vehicle’s shares. Mortgage related holdings may give rise
to additional concerns pertaining to interest rates, inflation, liquidity and counterparty risk.
Page 11
Financial Partners Group, LLC
Disclosure Brochure
Use of Independent Managers
Financial Partners may recommend the use of Independent Managers for certain clients. Financial Partners
will continue to do ongoing due diligence of such managers, but such recommendations rely, to a great
extent, on the Independent Managers ability to successfully implement their investment strategy. In
addition, Financial Partners does not have the ability to supervise the Independent Managers on a day- to-
day basis other than as previously described in response to Item 4, above.
Management Through Similarly Managed Accounts
Financial Partners may manage portfolios by allocating portfolio assets among various securities on a
discretionary basis using one or more of its proprietary investment strategies (collectively referred to as
“investment strategy”). In so doing, Financial Partners buys, sells, exchanges and/or transfers securities
based upon the investment strategy.
Financial Partners’ management using the investment strategy complies with the requirements of Rule 3a-
4 of the Investment Company Act of 1940, as amended. Rule 3a-4 provides similarly managed accounts,
such as the investment strategy, with a safe harbor from the definition of an investment company.
Securities in the investment strategy are usually exchanged and/or transferred without regard to a client’s
individual tax ramifications. Certain investment opportunities that become available to Financial Partners’
clients may be limited. As further discussed in response to Item 12 (below), Financial Partners allocates
investment opportunities among its clients on a fair and equitable basis.
Item 9. Disciplinary Information
Financial Partners is required to disclose the facts of any legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the integrity of management. Financial Partners does not have
any required disclosures to this Item.
Item 10. Other Financial Industry Activities and Affiliations
Financial Partners is required to disclose any relationship or arrangement that is material to its advisory
business or to its clients with certain related persons.
Receipt of Insurance Commissions
Certain of Financial Partners’ Supervised Persons, in their individual capacities, are licensed insurance
agents and, in such capacity, recommend, on a fully-disclosed commission basis, the purchase of certain
insurance products. While Financial Partners does not sell such insurance products to its investment
advisory clients, Financial Partners does permit its Supervised Persons, in their individual capacities as
licensed insurance agents, to sell insurance products to its investment advisory clients. A conflict of interest
Page 12
Financial Partners Group, LLC
Disclosure Brochure
exists to the extent that Financial Partners recommends the purchase of insurance products where
Financial Partners’ Supervised Persons receive insurance commissions or other additional compensation.
The Firm has procedures in place whereby it seeks to ensure that all recommendations are made in its
clients’ best interest regardless of any such affiliations.
Item 11. Code of Ethics
Financial Partners and persons associated with Financial Partners (“Associated Persons”) are permitted to
buy or sell securities that it also recommends to clients consistent with Financial Partners’ policies and
procedures.
Financial Partners has adopted a code of ethics that sets forth the standards of conduct expected of its
associated persons and requires compliance with applicable securities laws (“Code of Ethics”). Financial
Partners’ Code of Ethics contains written policies reasonably designed to prevent the unlawful use of
material non-public information by Financial Partners or any of its associated persons. The Code of Ethics
also requires that certain of Financial Partners’ personnel (called “Access Persons”) report their personal
securities holdings and transactions and obtain pre-approval of certain investments such as initial public
offerings and limited offerings.
When Financial Partners is engaging in or considering a transaction in any security on behalf of a client, no
Access Person may effect for themselves or for their immediate family (i.e., spouse, minor children, and
adults living in the same household as the Access Person) a transaction in that security unless:
•
the transaction has been completed;
•
the transaction for the Access Person is completed as part of a batch trade (as defined below in
Item 12) with clients; or
• a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares issued by unit
investment trusts that are invested exclusively in one or more mutual funds.
This Code of Ethics has been established recognizing that some securities trade in sufficiently broad
markets to permit transactions by Access Persons to be completed without any appreciable impact on the
markets of such securities. Therefore, under certain limited circumstances, exceptions may be made to the
policies stated above.
Clients and prospective clients may contact Financial Partners to request a copy of its Code of Ethics.
Page 13
Financial Partners Group, LLC
Disclosure Brochure
Item 12. Brokerage Practices
Financial Partners recommends that clients utilize the brokerage and clearing services of Charles Schwab
& Co., Inc. (“Schwab”) for investment management accounts.
Factors which Financial Partners considers in recommending Schwab or any other broker-dealer to clients
include their respective financial strength, reputation, execution, pricing, research and service. Schwab
enables Financial Partners to obtain many mutual funds without transaction charges and other securities
at nominal transaction charges. In addition, Schwab has agreed to compensate clients for any transfer fees
that may be assessed for moving their account(s) to Schwab. The commissions and/or transaction fees
charged by Schwab may be higher or lower than those charged by other Financial Institutions.
The commissions paid by Financial Partners’ clients comply with Financial Partners’ duty to obtain “best
execution.” Clients may pay commissions that are higher than another qualified Financial Institution might
charge to effect the same transaction where Financial Partners determines that the commissions are
reasonable in relation to the value of the brokerage and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a Financial Institution’s services,
including among others, the value of research provided, execution capability, commission rates, and
responsiveness. Financial Partners seeks competitive rates but may not necessarily obtain the lowest
possible commission rates for client transactions.
Financial Partners periodically and systematically reviews its policies and procedures regarding its
recommendation of Financial Institutions in light of its duty to obtain best execution.
The client may direct Financial Partners in writing to use a particular Financial Institution to execute some
or all transactions for the client. In that case, the client will negotiate terms and arrangements for the
account with that Financial Institution, and Financial Partners will not seek better execution services or
prices from other Financial Institutions or be able to “batch” client transactions for execution through other
Financial Institutions with orders for other accounts managed by Financial Partners (as described below).
As a result, the client may pay higher commissions or other transaction costs or greater spreads, or receive
less favorable net prices, on transactions for the account than would otherwise be the case. Subject to its
duty of best execution, Financial Partners may decline a client’s request to direct brokerage
if, in Financial Partners’ sole discretion, such directed brokerage arrangements would result in additional
operational difficulties or violate restrictions imposed by other broker-dealers (as further discussed below).
Transactions for each client will be effected independently, unless Financial Partners decides to purchase
or sell the same securities for several clients at approximately the same time. Financial Partners may (but
is not obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates, or to allocate equitably among Financial Partners’ clients differences in prices and
commissions or other transaction costs that might not have been obtained had such orders been placed
independently. Under this procedure, transactions will be averaged as to price and allocated among
Page 14
Financial Partners Group, LLC
Disclosure Brochure
Financial Partners’ clients pro rata to the purchase and sale orders placed for each client on any given day.
To the extent that Financial Partners determines to aggregate client orders for the purchase or sale of
securities, including securities in which Financial Partners’ Supervised Persons may invest, Financial
Partners does so in accordance with applicable rules promulgated under the Advisers Act and no-action
guidance provided by the staff of the U.S. Securities and Exchange Commission. Financial Partners does
not receive any additional compensation or remuneration as a result of the aggregation. In the event that
Financial Partners determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which may include: (i) when
only a small percentage of the order is executed, shares may be allocated to the account with the smallest
order or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an
account reaches an investment guideline limit and cannot participate in an allocation, shares may be
reallocated to other accounts (this may be due to unforeseen changes in an account’s assets after an order
is placed); (iv) with respect to sale allocations, allocations may be given to accounts low in cash; (v) in
cases when a pro rata allocation of a potential execution would result in a de minimis allocation in one or
more accounts, Financial Partners may exclude the account(s) from the allocation; the transactions may
be executed on a pro rata basis among the remaining accounts; or (vi) in cases where a small proportion
of an order is executed in all accounts, shares may be allocated to one or more accounts on a random
basis.
Consistent with obtaining best execution, brokerage transactions may be directed to certain broker- dealers
in return for investment research products and/or services which assist Financial Partners in its investment
decision-making process. Such research generally will be used to service all of Financial Partners’ clients,
but brokerage commissions paid by one client may be used to pay for research that is not used in managing
that client’s portfolio. The receipt of investment research products and/or services as well as the allocation
of the benefit of such investment research products and/or services poses a conflict of interest because
Financial Partners does not have to produce or pay for the products or services.
Software and Support Provided by Financial Institutions
Financial Partners receives without cost from Schwab administrative support, computer software, related
systems support, as well as other third party support as further described below (together "Support") which
allow Financial Partners to better monitor client accounts maintained at Schwab and otherwise conduct its
business. Financial Partners receives the Support without cost because the Firm renders investment
management services to clients that maintain assets at Schwab. The Support is not provided in connection
with securities transactions of clients (i.e., not “soft dollars”). The Support benefits Financial Partners, but
not its clients directly. Clients should be aware that Financial Partners’ receipt of economic benefits such
as the Support from a broker-dealer creates a conflict of interest since these benefits will influence the
Firm’s choice of broker-dealer over another that does not furnish similar software, systems support or
Page 15
Financial Partners Group, LLC
Disclosure Brochure
services. In fulfilling its duties to its clients, Financial Partners endeavors at all times to put the interests of
its clients first and has determined that the recommendation of Schwab is in the best interest of clients and
satisfies the Firm's duty to seek best execution.
Specifically, Financial Partners receives the following benefits from Schwab: i) receipt of duplicate client
confirmations and bundled duplicate statements; ii) access to a trading desk that exclusively services its
institutional traders; iii) access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to client accounts; and iv) access to an electronic
communication network for client order entry and account information.
These services generally are available to independent investment advisors on an unsolicited basis, at no
charge to them so long as a minimum amount of the advisor’s clients’ assets are maintained in accounts at
Schwab Advisor Services. Schwab’s services include brokerage services that are related to the execution
of securities transactions, custody, research, including that in the form of advice, analyses and reports, and
access to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
For client accounts maintained in its custody, Schwab generally does not charge separately for custody
services but is compensated by account holders through commissions or other transaction-related or asset-
based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to the Firm other products and services that benefit the Firm but may not
benefit its clients’ accounts. These benefits may include national, regional or Firm specific educational
events organized and/or sponsored by Schwab. Other potential benefits may include occasional business
entertainment of personnel of Financial Partners by Schwab personnel, including meals, invitations to
sporting events, including golf tournaments, and other forms of entertainment, some of which may
accompany educational opportunities. Other of these products and services assist Financial Partners in
managing and administering clients’ accounts. These include software and other technology (and related
technological training) that provide access to client account data (such as trade confirmations
and account statements), facilitate trade execution (and allocation of aggregated trade orders for multiple
client accounts), provide research, pricing information and other market data, facilitate payment of the
Firm's fees from its clients’ accounts, and assist with back-office training and support functions,
recordkeeping and client reporting. Many of these services generally may be used to service all or some
substantial number of the Firm’s accounts, including accounts not maintained at Schwab. Schwab also
makes available to Financial Partners other services intended to help the Firm manage and further develop
its business enterprise. These services may include professional compliance, legal and business
consulting, publications and conferences on practice management, information technology, business
succession, regulatory compliance, employee benefits providers, human capital consultants, insurance and
marketing. In addition, Schwab may make available, arrange and/or pay vendors for these types of services
rendered to the Firm by independent third parties. Schwab may discount or waive fees it would otherwise
charge for some of these services or pay all or a part of the fees of a third-party providing these services to
the Firm. While, as a fiduciary, Financial Partners endeavors to act in its clients’ best interests, the Firm's
Page 16
Financial Partners Group, LLC
Disclosure Brochure
recommendation that clients maintain their assets in accounts at Schwab may be based in part on the
benefits received and not solely on the nature, cost or quality of custody and brokerage services provided
by Schwab, which creates a potential conflict of interest.
Item 13. Review of Accounts
For those clients to whom Financial Partners provides investment management services, Financial Partners
monitors those portfolios as part of an ongoing process while regular account reviews are conducted on at
least a quarterly basis. For those clients to whom Financial Partners provides financial planning and/or
consulting services, reviews are conducted on an “as needed” basis. Such reviews are conducted by a
Principal of the Firm. All investment advisory clients are encouraged to discuss their needs, goals, and
objectives with Financial Partners and to keep Financial Partners informed of any changes thereto.
Financial Partners contacts ongoing investment advisory clients at least annually to review its previous
services and/or recommendations and to discuss the impact resulting from any changes in the client’s
financial situation and/or investment objectives.
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and regular
summary account statements directly from the broker-dealer or custodian for the client accounts. Those
clients to whom Financial Partners provides investment advisory services will also receive a report from
Financial Partners that may include such relevant account and/or market-related information such as an
inventory of account holdings and account performance as clients may request from time to time. Clients
should compare the account statements they receive from their custodian with those they receive from
Financial Partners.
Those clients to whom Financial Partners provides financial planning and/or consulting services will receive
reports from Financial Partners summarizing its analysis and conclusions as requested by the client or as
otherwise agreed to in writing by Financial Partners.
Item 14. Client Referrals and Other Compensation
Referral Fees
In the event a client is introduced to Financial Partners by either an unaffiliated or an affiliated solicitor, the
Firm may pay that solicitor a referral fee in accordance with applicable securities laws. Unless otherwise
disclosed, any such referral fee is paid solely from the Firm’s investment management fee and does not
result in any additional charge to the client. If the client is introduced to the Firm by an unaffiliated solicitor,
the client will receive a solicitor’s disclosure statement containing the terms and conditions of the solicitation
arrangement and any conflicts of interest. Any affiliated solicitor of Financial Partners is required to disclose
the nature of his or her relationship to prospective clients at the time of the solicitation.
Other Compensation
Page 17
Financial Partners Group, LLC
Disclosure Brochure
The Firm receives economic benefits from Schwab. The benefits, conflicts of interest and how they are
addressed are discussed above in response to Item 12.
Item 15. Custody
Financial Partners’ Agreement and/or the separate agreement with any Financial Institution may authorize
Financial Partners through such Financial Institution to debit the client’s account for the amount of Financial
Partners’ fee and to directly remit that management fee to Financial Partners in accordance with applicable
custody rules.
The Financial Institutions recommended by Financial Partners have agreed to send a statement to the
client, at least quarterly, indicating all amounts disbursed from the account including the amount of
management fees paid directly to Financial Partners. In addition, as discussed in Item 13, Financial
Partners also sends periodic supplemental reports to clients. Clients should carefully review the statements
sent directly by the Financial Institutions and compare them to those received from Financial Partners.
Standing Letters of Authorization
Financial Partners also anticipates having / has custody due to clients giving the Firm limited power of
attorney in a standing letter of authorization (“SLOA”) to disburse funds to one or more third parties as
specifically designated by the client. In such circumstances, the Firm will implement the steps in the SEC’s
no-action letter on February 21, 2017 which includes (in summary): i) client will provide instruction for the
SLOA to the custodian; ii) client will authorize the Firm to direct transfers to the specific third party;
iii) the custodian will perform appropriate verification of the instruction and provide a transfer of funds notice
to the client promptly after each transfer; iv) the client will have the ability to terminate or change the
instruction; v) the Firm will have no authority or ability to designate or change the identity or any information
about the third party; vi) the Firm will keep records showing that the third party is not a related
party of the Firm or located at the same address as the Firm; and vii) the custodian will send the client an
initial and annual notice confirming the SLOA instructions.
Item 16.
Investment Discretion
Financial Partners is given the authority to exercise discretion on behalf of clients. Financial Partners is
considered to exercise investment discretion over a client’s account if it can effect transactions for the client
without first having to seek the client’s consent. Financial Partners is given this authority through a power-
of-attorney included in the agreement between Financial Partners and the client. Clients may request a
limitation on this authority (such as certain securities not to be bought or sold). Financial Partners takes
discretion over the following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
Page 18
Financial Partners Group, LLC
Disclosure Brochure
• When transactions are made; and
• The Independent Managers to be hired or fired.
Item 17. Voting Client Securities
Financial Partners is required to disclose if it accepts authority to vote client securities. Financial Partners
does not vote client securities on behalf of its clients. Clients receive proxies directly from the Financial
Institutions.
Item 18. Financial Information
Financial Partners does not require or solicit the prepayment of more than $1,200 in fees six months or
more in advance. In addition, Financial Partners is required to disclose any financial condition that is
reasonably likely to impair its ability to meet contractual commitments to clients. Financial Partners has no
disclosures pursuant to this Item.
Page 19