Overview
- Headquarters
- Ithaca, NY
- Average Client Assets
- $1.9 million
- Minimum Account Size
- $75,000
- SEC CRD Number
- 149709
Fee Structure
Primary Fee Schedule (ADV PART 2A FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.00% |
| $250,001 | $500,000 | 0.97% |
| $500,001 | $750,000 | 0.95% |
| $750,001 | $1,000,000 | 0.90% |
| $1,000,001 | $1,500,000 | 0.80% |
| $1,500,001 | $2,000,000 | 0.70% |
| $2,000,001 | $5,000,000 | 0.60% |
| $5,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $9,562 | 0.96% |
| $5 million | $35,062 | 0.70% |
| $10 million | $60,062 | 0.60% |
| $50 million | $260,062 | 0.52% |
| $100 million | $510,062 | 0.51% |
Clients
- HNW Share of Firm Assets
- 57.90%
- Total Client Accounts
- 1,328
- Discretionary Accounts
- 1,328
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: ADV PART 2A FIRM BROCHURE (2026-04-23)
View Document Text
Item 1: Cover Page for Part 2A of
Form ADV: Firm Brochure
April 2026
a Registered Investment Adviser
450 North Aurora Street
Ithaca, New York 14850
(607) 257-1008
Firm Contact:
Marshall McCormick
Managing Partner, Chief Compliance Officer
Firm Website Address:
www.FingerlakesWM.com
contact by
telephone
at
(607) 257-1008 or
email
This brochure provides information about the qualifications and business practices of
Fingerlakes Wealth Management, Inc. If you have any questions about the contents of this
at
brochure, please
marshall@FingerlakesWM.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any State Securities
Authority.
Additional information about Fingerlakes Wealth Management, Inc. also is available on the
SEC’s website at www.adviserinfo.sec.gov .
Please note that the use of the term “Registered Investment Adviser” and description of
Fingerlakes Wealth Management, Inc. and/or our associates as “registered” does not imply a
certain level of skill or training. You are encouraged to review this Brochure and Brochure
Supplements for our firms’ associates which advise you for more information on the
qualifications of our firm and its employees.
Item 2: Material Changes to Our Part 2A of Form ADV: Firm Brochure
1
is required to advise you of any material changes to our Firm
Fingerlakes Wealth Management, Inc.
Brochure (“Brochure”) from our last annual update, identify those changes on the cover page of our
Brochure or on the page immediately following the cover page, or in a separate communication
accompanying our Brochure. We must state clearly that we are discussing only material changes
since the last annual update of our Brochure, and we must provide the date of the last annual update
of our Brochure.
do not have to provide this information to a client or prospective client who has not received a
We
previous version of our brochure.
•
At this time, we have the following material changes to report about the Brochure since the last
annual amendment filed on 3/18/2026:
As part of our comprehensive portfolio management services, we may use one or more sub-
advisers to manage a portion of your account on a discretionary basis. The sub-adviser(s)
may use one or more of their model portfolios to manage your account. We will regularly
monitor the performance of your accounts managed by sub-adviser(s) and may hire and fire
any sub-adviser without your prior approval. We may pay a portion of our advisory fee to
the sub-adviser(s) we use; however, you will not pay our firm a higher advisory fee as a result
of any sub-advisory relationships.
2
Item 3: Table of Contents
Section: Page(s):
Item 1: Cover Page for Part 2A of Form ADV: Firm Brochure ............................................................................... 1
Item 2: Material Changes to Our Part 2A of Form ADV: Firm Brochure ........................................................... 1
Item 3: Table of Contents ..................................................................................................................................................... 3
Item 4: Advisory Business.................................................................................................................................................... 4
Item 5: Fees & Compensation ............................................................................................................................................. 5
Item 6: Performance-Based Fees & Side-By-Side Management ........................................................................... 7
Item 7: Types of Clients & Account Requirements .................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ................................................................... 8
Item 9: Disciplinary Information ...................................................................................................................................... 9
Item 10: Other Financial Industry Activities & Affiliations .................................................................................... 9
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ............... 9
Item 12: Brokerage Practices ........................................................................................................................................... 11
Item 13: Review of Accounts or Financial Plans ....................................................................................................... 13
Item 14: Client Referrals & Other Compensation ..................................................................................................... 14
Item 15: Custody .................................................................................................................................................................... 14
Item 16: Investment Discretion ....................................................................................................................................... 14
Item 17: Voting Client Securities ..................................................................................................................................... 15
Item 18: Financial Information ........................................................................................................................................ 15
3
Item 4: Advisory Business
We specialize in the following types of services: comprehensive portfolio management, financial
planning and consultations and pension consulting. We are dedicated to providing individuals and
other types of clients with a wide array of investment advisory services. Our firm is a corporation
formed in the State of New York. Our firm has been in business as an investment adviser since 2009
and is owned by Susan McCormick, Marshall McCormick, and Melissa Vanderhoof.
Description of The Types of Advisory Services We Offer:
Comprehensive Portfolio Management:
Our comprehensive Portfolio Management service encompasses asset management as well as
providing financial planning/financial consulting to clients. It is designed to assist clients in
meeting their financial goals through the use of financial investments. We conduct at least one,
but sometimes more than one meeting (in person if possible, otherwise via telephone
conference) with clients in order to understand their current financial situation, existing
resources, financial goals, and tolerance for risk. Based on what we learn; we propose an
investment approach to the client. We may propose an investment portfolio, consisting of
exchange traded funds, mutual funds, individual stocks or bonds, or other securities. Upon the
client’s agreement to the proposed investment plan, we work with the client to establish or
transfer investment accounts so that we can manage the client’s portfolio. Once the relevant
accounts are under our management, we review such accounts on a regular basis and at least
quarterly. We may periodically rebalance or adjust client accounts under our management. If the
client experiences any significant changes to his/her financial or personal circumstances, the
client must notify us so that we can consider such information in managing the client’s
investments.
Financial Consulting Services:
We provide a variety of financial planning and consultation services to individuals, families and
other clients regarding the management of their financial resources based upon an analysis of
client’s current situation, goals, and objectives. Generally, such services are financial consulting
for clients based on the client’s financial goals and objectives.
This planning or consulting may encompass one or more of the following areas:
-Retirement Planning
-Charitable Planning
-Business and Personal Financial Planning
-Investment Planning
-Estate Planning
-Education Planning
-Insurance Analysis
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. It should
also be noted that we refer clients to an accountant, attorney or other specialist, as necessary for
non-advisory related services. Financial consulting services are typically completed within 6
months of the client signing a contract with us, assuming that all the information and documents
4
we request from the client are provided to us promptly. Implementation of the recommendations
will be at the discretion of the client.
Pension Consulting:
We provide pension consulting services to employer plan sponsors on a one-time or ongoing
basis. Generally, such pension consulting services consist of assisting employer plan sponsors in
establishing, monitoring and reviewing their company's participant-directed retirement plan. As
the needs of the plan sponsor dictate, areas of advising could include: investment options, plan
structure and participant education.
All pension consulting services shall be in compliance with the applicable state law(s) regulating
pension consulting services. This applies to client accounts that are pension or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and we accept appointments to
provide our services to such accounts, we acknowledge that we are a fiduciary within the
meaning of Section 3(21) of ERISA (but only with respect to the provision of services described
in section 1 of the Pension Consulting Agreement).
Selection of Other Advisers:
As part of our comprehensive portfolio management services, we may use one or more sub-
advisers to manage a portion of your account on a discretionary basis. The sub-adviser(s) may
use one or more of their model portfolios to manage your account. We will regularly monitor the
performance of your accounts managed by sub-adviser(s) and may hire and fire any sub-adviser
without your prior approval. We may pay a portion of our advisory fee to the sub-adviser(s) we
use; however, you will not pay our firm a higher advisory fee as a result of any sub-advisory
relationships.
Participation in Wrap Fee Programs:
We do not offer wrap fee programs.
Amount of Client Assets We Manage:
As of December 31, 2025, we manage $285,398,000 on a discretionary basis.
Item 5: Fees & Compensation
Comprehensive Portfolio Management:
Fee Schedule:
Assets Under Management
Fee %
Assets Under Management
Fee %
<$250,000
$250,001-$500,000
$500,001-$750,000
$750,001-$1,000,000
1.000
0.975
0.950
0.900
$1,000,001-$1,500,000
$1,500,001-$2,000,000
$2,000,001-$5,000,000
>$5,000,001+
0.800
0.700
0.600
0.500
5
Our firms’ fees are billed on a pro-rata annualized basis quarterly in advance based on the value
of your account on the last day of the previous quarter. Our firm may bill on cash or cash
equivalents, unless otherwise agreed to in writing. Fees are negotiable in certain circumstances.
Fees will generally be automatically deducted from your managed account. As part of this
process, Clients understand the following:
a)
b)
c)
The client’s independent custodian sends statements at least quarterly showing the
market values for each security included in the Assets and all account disbursements,
including the amount of the advisory fees paid to our firm;
Clients will provide authorization permitting our firm to be directly paid by these terms.
Our firm will send an invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Financial Consulting Services:
Fee based clients are not charged an hourly rate for financial planning/consulting. However, we
offer financial consulting services on an hourly basis for $250 per hour, which may be negotiable
depending on the nature and complexity of each client’s circumstances. An estimate for total
hours will be determined at the start of the advisory relationship. The hourly fees are determined
after considering many factors, such as the level and scope of the services. Consultation services,
hourly rates, and other advisory contracts are made on a case by case basis.
We require a retainer of fifty percent (50%) of the estimated total financial planning or consulting
fee with the remainder of the fee directly billed to you and due to us within thirty (30) days of
your financial plan being delivered or consultation rendered to you. In all cases, we will not
require a retainer exceeding $1,200 when services cannot be rendered within six (6) months.
Upon client termination we will charge the client an hourly fee of $250 per hour for work actually
performed and a refund will be given if prepaid fees are more than fees for services provided. In
the event that prepaid fees do not cover the actual fees owed, we will invoice the client which will
be due immediately.
Pension Consulting:
We provide pension consulting services to employer plan sponsors on a one-time or ongoing
basis. Generally, such pension consulting services consist of assisting employer plan sponsors in
establishing, monitoring and reviewing their company's participant-directed retirement plan. As
the needs of the plan sponsor dictate, areas of advising could include: investment options, plan
structure and participant education.
All pension consulting services shall be in compliance with the applicable state law(s) regulating
pension consulting services. This applies to client accounts that are pension or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and we accept appointments to
provide our services to such accounts, we acknowledge that we are a fiduciary within the
meaning of Section 3(21) of ERISA (but only with respect to the provision of services described
in section 1 of the Pension Consulting Agreement).
6
We charge on a flat fee or on a percentage of assets under management basis for pension
consulting services. The total estimated fee, as well as the ultimate fee that we charge you, is
based on the scope and complexity of our engagement with you. Our flat fees generally range
from $750 to $10,000. Flat fees will charged annually for ongoing pension consulting services.
Selection of Other Advisers:
Advisory fees charged by the sub-adviser are separate and apart from our advisory fees. Our
recommendations to use a sub-adviser are included in our comprehensive portfolio management
fee. We do not charge you a separate fee for the selection of other advisers, nor will we share in
the advisory fee you pay directly to the sub-adviser. Advisory fees that you pay to the sub-adviser
are established and payable in accordance with the Form ADV Part 2 or other equivalent
disclosure document provided by each sub-adviser to whom you are referred. These fees may or
may not be negotiable. You should review the recommended sub-adviser's brochure for
information on its fees and services.
You may be required to sign an agreement directly with the recommended sub-adviser(s). You
may terminate your advisory relationship with the sub-adviser according to the terms of your
agreement with the sub-adviser. You should review each sub-adviser's brochure for specific
information on how you may terminate your advisory relationship with the sub-adviser and how
you may receive a refund, if applicable. You should contact the sub-adviser directly for questions
regarding your advisory agreement with the sub-adviser.
Other Types of Fees or Expenses Clients May Pay in Connection With Our Advisory Services, Such as
Custodian Fees or Mutual Fund Expenses.
Our clients will incur transaction charges for trades executed in their accounts. These transaction
fees are separate from our fees and will be disclosed by the firm trades are executed through.
Charles Schwab & Co., Inc. (“Schwab”) does not charge transaction fees for U.S. listed equities and
exchange traded funds.
Also, clients will pay the following separately incurred expenses, of which we do not receive any
part: charges imposed directly by a mutual fund, index fund, or exchange traded fund which shall
be disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses).
Please refer to Item 12 Brokerage Practices under section Directed Brokerage.
Deduction of Advisory Fees and Refunds.
We charge our advisory fees quarterly in advance. In the event that you wish to terminate our
services, we will refund the unearned portion of our advisory fee to you. You need to contact us
in writing and state that you wish to terminate our services. Upon receipt of your letter of
termination, we will proceed to close out your account and process a pro-rata refund of
unearned advisory fees. Refunds for prepaid fees for financial planning and pension consulting
will be given based on the actual time spent providing advisory services up to the receipt of
client’s termination letter and calculated at an hourly rate of $250.
Commissionable Securities Sales.
Our supervised persons have a dual hybrid relationship with Fingerlakes Wealth Management,
Inc., a registered investment advisor, and Fortune Financial Services, Inc., an SEC registered
7
broker-dealer and FINRA member. We perform fee-only advisory services through Fingerlakes
Wealth Management, Inc. In non-advisory accounts we can offer securities for a commission
because our supervised persons are registered representatives of Fortune Financial Services, Inc.
Our supervised persons may accept compensation for the sale of securities or other investment
products, including distribution or service (“trail”) fees from the sale of mutual funds. You should
be aware that if a non-advisory account is opened, the practice of accepting commissions for the
sale of securities:
1)
could present a conflict of interest that may give our firm and/or our supervised persons an
incentive to recommend investment products based on the compensation received, rather
than on your needs. We generally address commissionable sales conflicts that arise:
a)
b)
when explaining to clients that commissionable securities sales creates an incentive to
recommend products based on the compensation we and/or our supervised persons may
earn and may not necessarily be in the best interests of the client;
when recommending commissionable mutual funds, explaining that “no-load” funds are
available through our firm if the client wishes to become an investment advisory client.
2) in no way prohibits you from purchasing investment products recommended by us through
other brokers or agents which are not affiliated with us.
Item 6: Performance-Based Fees & Side-By-Side Management
We do not charge performance fees to our clients.
Item 7: Types of Clients & Account Requirements
We Have the Following Types of Clients:
•
•
•
•
•
Individuals;
High Net Worth Individuals;
Trusts, Estates or Charitable Organizations;
Pension and Profit Sharing Plans and;
Corporations, limited liability companies and/or other business types.
Our Requirements for Opening and Maintaining Accounts or Otherwise Engaging Us:
•
We generally require $75,000 in account balances per household for our Comprehensive
Portfolio Management service. This minimum account balance requirement may be
negotiable.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing
client assets:
8
Technical Analysis:
A security analysis methodology for forecasting the direction of prices through
the study of past market data, primarily price and volume. A fundamental principle of technical
analysis is that a market’s price reflects all relevant information, so their analysis looks at the history
of a security’s trading pattern rather than external drivers such as economic, fundamental and news
events. Therefore, price action tends to repeat itself due to investors collectively tending toward
patterned behavior – hence technical analysis focuses on identifiable trends and conditions.
Technical analysts also review widely used market indicators of many sorts, some of which are
mathematical transformations of price, often including up and down volume, advance/decline data
and other inputs. These indicators are used to help assess whether an asset is trending, and if it is,
the probability of its direction and of continuation. Technicians also look for relationships between
price/volume indices and market indicators. Technical analysis employs models and trading rules
based on price and volume transformations, such as the relative strength index, moving averages,
regressions, inter-market and intra-market price correlations, business cycles, stock market cycles
or, classically, through recognition of chart patterns. Technical analysis is widely used among traders
and financial professionals and is very often used by active day traders, market makers and pit
traders. The risk associated with this type of analysis is that analysts use subjective judgment to
decide which pattern(s) a particular instrument reflects at a given time and what the interpretation
of that pattern should be.
Fundamental Analysis:
The analysis of a business’s financial statements (usually to analyze the
business’s assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis there are two basic approaches one
can use: bottom up analysis and top down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data, but with the goal of making financial forecasts. There are
several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the
intrinsic value of the share.
Environmental, Social, and Governance (ESG) Investing
– Environmental, social, and governance
criteria are a set of standards for a company’s operations that socially conscious investors use to
screen potential investments.
Environmental criteria consider how a company performs as a steward of nature and its ability to
sustain operations over the macro-scale. Environmental criteria may include a company’s energy
use, waste, pollution, natural resource conservation, and treatment of animals. The criteria can also
be used in evaluating any environmental risks a company might face and how the company is
managing those risks.
Social criteria examine how it manages relationships with employees, suppliers, customers, and the
communities where it operates. Does it work with suppliers that hold the same values as it claims to
hold? Does the company donate a percentage of its profits to the local community or encourage
employees to perform volunteer work there? Do the company’s working conditions show high regard
for its employees’ health and safety? Are other stakeholders’ interests taken into account?
Governance specifically concerns a company’s leadership, executive pay, audits internal controls, and
shareholder rights. Investors may want to know that a company uses accurate and transparent
accounting methods and that stockholders are allowed to vote on important issues. They may also
9
want assurances that companies avoid conflicts of interest in their choice of board members, don’t
use political contributions to obtain unduly favorable treatment and, of course, don’t engage in illegal
practices.
Investors considering such strategies should be aware that taking such factors into account may
result in underperformance for a given level of risk.
Risks associated with ESG Investing include:
• Lack of Standardization Risk:
•
Variability and imprecision of industry ESG definitions and
terms can create confusion among investors if investment advisers and funds have not clearly
and consistently articulated how they define ESG and how they use ESG-related terms,
especially when offering products or services to retail investors. Additionally, actual portfolio
management practices of investment advisers and funds may not be consistent with their
Implementation Risk:
disclosed ESG investing processes or investment goals.
o
Actual implementation of ESG investment practices may result in:
e.g.
, Form ADV Part 2A) and other client/investor-facing documents (
o
o
e.g.
o
o
• Proxy Voting Risk
e.g.
The actual implementation practices differing from client disclosures in required
,
documents (
advisory agreements, offering materials, responses to requests for proposals, and due
diligence questionnaires). For example, a firm that claims adherence to global ESG
frameworks may lack adherence to these standards during their day-to-day trading
activities.
A firm holding funds that are predominated by issuers with low ESG scores.
A firm not having adequate controls around implementation and monitoring of
clients’ negative screens (
, prohibitions on investments in certain industries, such
as alcohol, tobacco, or firearms), especially if the directives were ill-defined, vague, or
inconsistent.
A firm not having adequate systems to consistently and reasonably track and update
clients’ negative screens leading to the risk that prohibited securities could be
included in client portfolios.
Client preferences to favor certain industries or issuers not being effectuated because
of challenges with implementation and monitoring, despite contrary marketing
claims touting processes for implementing clients’ positive screens.
: Inconsistencies between public ESG-related proxy voting claims and
internal proxy voting policies and practices may occur such as public statements that ESG-
related proxy proposals would be independently evaluated on a case-by-case basis to
maximize value, while internal guidelines generally do not provide for such case-by-case
• Disclosure Risk:
analysis.
i.e.
Lack of policies and procedures to ensure firms obtained reasonable support
for ESG-related marketing claims, and inadequate policies and procedures regarding
oversight of ESG-focused sub-advisers is also a risk. Firms have also had difficulties in
substantiating adherence to stated investment processes, such as supporting claims made to
clients that each fund investment had received a high score for each separate component of
ESG (
, environmental, social, and governance), when relying instead on composite ESG
scores provided by a sub-adviser.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
be made by purchasing the mispriced security and then waiting for the market to recognize its
10
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentiment changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical
trends to predict future price movement. Investors can use one or both of these different but
complementary methods for stock picking. This presents a potential risk, as the price of a security
can move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and your account(s) could enjoy a gain, it is also possible that the stock market
may decrease and your account(s) could suffer a loss. It is important that you understand the risks
associated with investing in the stock market, are appropriately diversified in your investments, and
ask us any questions you may have.
Investment Strategies
Our firm will make long term purchases (securities held at least a year), short term purchases
(securities sold within a year), trading (securities sold within 30 days). Generally, there is more risk
involved with shorter trading. We also use short sales to implement our strategies in which we would
hope to make a profit from prices going down. The related risks occur when the price of the assets
rises. There may also be costs for shorting such as a fee for borrowing the assets and payment of any
dividends on the borrowed assets. Similarly margin transactions, option writing, including covered
options, uncovered options or spreading strategies may be used to implement our strategies.
Margin Transactions:
Our firm may purchase stocks, mutual funds, and/or other securities
for your portfolio with money borrowed from your brokerage account. This allows you to
purchase more stock than you would be able to with your available cash, and allows us to
purchase stock without selling other holdings. Margin accounts and transactions are risky
and not necessarily appropriate for every client. The potential risks associated with these
transactions are (1) You can lose more funds than are deposited into the margin account; (2)
the forced sale of securities or other assets in your account; (3) the sale of securities or other
assets without contacting you; and (4) you may not be entitled to choose which securities or
other assets in your account(s) are liquidated or sold to meet a margin call.
Options
: An option is a financial derivative that represents a contract sold by one party (the
option writer) to another party (the option holder, or option buyer). The contract offers the
buyer the right, but not the obligation, to buy or sell a security or other financial asset at an
agreed-upon price (the strike price) during a certain period of time or on a specific date
(exercise date). Options are extremely versatile securities. Traders use options to speculate,
which is a relatively risky practice, while hedgers use options to reduce the risk of holding an
asset. In terms of speculation, option buyers and writers have conflicting views regarding the
outlook on the performance of a:
• Call Option
: Call options give the option to buy at certain price, so the buyer would
want the stock to go up. Conversely, the option writer needs to provide the underlying
shares in the event that the stock's market price exceeds the strike due to the
contractual obligation. An option writer who sells a call option believes that the
underlying stock's price will drop relative to the option's strike price during the life
11
of the option, as that is how he will reap maximum profit. This is exactly the opposite
outlook of the option buyer. The buyer believes that the underlying stock will rise; if
this happens, the buyer will be able to acquire the stock for a lower price and then
sell it for a profit. However, if the underlying stock does not close above the strike
price on the expiration date, the option buyer would lose the premium paid for the
call option.
• Put Option
: Put options give the option to sell at a certain price, so the buyer would
want the stock to go down. The opposite is true for put option writers. For example,
a put option buyer is bearish on the underlying stock and believes its market price
will fall below the specified strike price on or before a specified date. On the other
hand, an option writer who sells a put option believes the underlying stock's price
will increase about a specified price on or before the expiration date. If the underlying
stock's price closes above the specified strike price on the expiration date, the put
option writer's maximum profit is achieved. Conversely, a put option holder would
only benefit from a fall in the underlying stock's price below the strike price. If the
underlying stock's price falls below the strike price, the put option writer is obligated
to purchase shares of the underlying stock at the strike price.
The potential risks associated with these transactions are that (1) all options expire. The
closer the option gets to expiration, the quicker the premium in the option deteriorates; and
(2) Prices can move very quickly. Depending on factors such as time until expiration and the
relationship of the stock price to the option’s strike price, small movements in a stock can
translate into big movements in the underlying options.
Additional Information Regarding Our Investment Strategies:
We generally invest client’s cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, we
try to achieve the highest return on our client’s cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to comprehensive
portfolio management, as applicable.
Item 9: Disciplinary Information
We have determined that there are no legal or disciplinary events that are material to a client’s or
prospective client’s evaluation of our advisory business or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Our supervised persons are registered representatives of Fortune Financial Services, Inc., an SEC
registered broker-dealer and FINRA member and licensed insurance agents/brokers. They may offer
securities or other products and receive normal and customary commissions as a result of these
transactions. A conflict of interest may arise as these commissionable sales may create an incentive
to recommend products based on the compensation they may earn. In order to minimize this conflict
of interest, our management persons will place client interests ahead of their own interests and
12
adhere to our firm’s Code of Ethics as well as clearly explaining this conflict when recommending any
such products to our clients. Clients are informed they are not obligated to purchase these products.
Recommendation of Other Advisers:
Advisory Business
We may recommend that you use a sub-adviser based on your needs and suitability. We will not
receive separate compensation, directly or indirectly, from the sub-adviser for recommending that
you use their services. Moreover, we do not have any other business relationships with the
recommended sub-adviser. Refer to the
section above for additional disclosures on
this topic.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
Brief description of our Code of Ethics adopted pursuant to SEC rule 204A-1 and offer to provide a
copy of our Code of Ethics to any client or prospective client upon request.
We recognize that the personal investment transactions of members and employees of our firm demand
the application of a high Code of Ethics and require that all such transactions be carried out in a way that
does not endanger the interest of any client. At the same time, we believe that if investment goals are
similar for clients and for members and employees of our firm, it is logical and even desirable that there
be common ownership of some securities.
1
Therefore, in order to prevent conflicts of interest, we have in place a set of procedures (including a pre-
clearing procedure) with respect to transactions effected by our members, officers and employees for
. In order to monitor compliance with our personal trading policy, we have a
their personal accounts
quarterly securities transaction reporting system for all of our associates. Furthermore, our firm has
established a Code of Ethics which applies to all of our associated persons. An investment adviser is
considered a fiduciary. As a fiduciary, it is an investment adviser’s responsibility to provide fair and full
disclosure of all material facts and to act solely in the best interest of each of our clients at all times. We
have a fiduciary duty to all clients. Our fiduciary duty is considered the core underlying principle for our
Code of Ethics which also includes Insider Trading and Personal Securities Transactions Policies and
Procedures. We require all of our supervised persons to conduct business with the highest level of
ethical standards and to comply with all federal and state securities laws at all times. Upon employment
or affiliation and at least annually thereafter, all supervised persons will sign an acknowledgement that
they have read, understand, and agree to comply with our Code of Ethics. Our firm and supervised
persons must conduct business in an honest, ethical, and fair manner and avoid all circumstances that
might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure is
provided to give all clients a summary of our Code of Ethics. However, if a client or a potential client
wishes to review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Related persons of our firm may buy or sell securities for themselves at or about the same time they buy,
sell or recommend the same securities to client accounts. In order to minimize this conflict of interest,
our related persons will place client interests ahead of their own interests and adhere to our firm’s Code
1
For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our
associate, his/her spouse, his/her minor children or other dependents residing in the same household, (b) for
which our associate is a trustee or executor, or (c) which our associate controls, including our client accounts which
our associate controls and/or a member of his/her household has a direct or indirect beneficial interest in.
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of Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities within 24 hours of buying, selling or recommending to our clients. If related
persons’ accounts are included in a block trade, allocations will always be made in alphabetical order.
Item 12: Brokerage Practices
Custodian & Brokers Used
Item 15
Our firm does not maintain custody of client assets (although our firm may be deemed to have
Custody
custody of client assets if give the authority to withdraw assets from client accounts. See
, below). Client assets must be maintained in an account at a “qualified custodian,” generally
a broker-dealer or bank. Our firm recommends that clients use the Schwab Advisor Services division
of Charles Schwab & Co. Inc. (“Schwab”), a FINRA-registered broker-dealer, member SIPC, as the
qualified custodian. Our firm is independently owned and operated, and not affiliated with Schwab.
Schwab will hold client assets in a brokerage account and buy and sell securities when instructed.
While our firm recommends that clients use Schwab as custodian/broker, clients will decide whether
to do so and open an account with Schwab by entering into an account agreement directly with them.
Our firm does not open the account. Even though the account is maintained at Schwab, our firm can
still use other brokers to execute trades, as described in the next paragraph.
How Brokers/Custodians Are Selected
•
Our firm seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. A wide range of factors are considered, including, but not limited to:
•
•
•
•
•
•
•
•
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
availability of investment research and tools that assist in making investment decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate them
reputation, financial strength and stability of the provider
prior service to our firm and our other clients
Products & Services Available from Schwab
availability of other products and services that benefit our firm, as discussed below (see
“
”)
Custody & Brokerage Costs
Schwab generally does not charge a separate for custody services, but is compensated by charging
commissions or other fees to clients on trades that are executed or that settle into the Schwab
account. In addition to commissions, Schwab charges a flat dollar amount as a “prime broker” or
“trade away” fee for each trade that our firm has executed by a different broker-dealer but where the
securities bought or the funds from the securities sold are deposited (settled) into a Schwab account.
These fees are in addition to the commissions or other compensation paid to the executing broker-
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dealer. Because of this, in order to minimize client trading costs, our firm has Schwab execute most
trades for the accounts.
Products & Services Available from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like
our firm. They provide our firm and clients with access to its institutional brokerage – trading,
custody, reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help
manage or administer our client accounts while others help manage and grow our business. Schwab’s
support services are generally available on an unsolicited basis (our firm does not have to request
them) and at no charge to our firm. The availability of Schwab’s products and services is not based
on the provision of particular investment advice, such as purchasing particular securities for clients.
Here is a more detailed description of Schwab’s support services:
Services that Benefit Clients
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which our firm might not otherwise have access or that would
require a significantly higher minimum initial investment by firm clients. Schwab’s services
described in this paragraph generally benefit clients and their accounts.
Services that May Not Directly Benefit Clients
•
Schwab also makes available other products and services that benefit our firm but may not directly
benefit clients or their accounts. These products and services assist in managing and administering
our client accounts. They include investment research, both Schwab’s and that of third parties. This
research may be used to service all or some substantial number of client accounts, including accounts
not maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
•
•
•
•
provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
provides pricing and other market data;
facilitates payment of our fees from our clients’ accounts; and
assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Our Firm
Schwab also offers other services intended to help manage and further develop our business
enterprise. These services include:
•
•
•
•
educational conferences and events
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, Schwab will arrange for third-party
vendors to provide the services to our firm. Schwab may also discount or waive fees for some of these
15
services or pay all or a part of a third party’s fees. Schwab may also provide our firm with other
benefits, such as occasional business entertainment for our personnel.
Irrespective of direct or indirect benefits to our client through Schwab, our firm strives to enhance
the client experience, help clients reach their goals and put client interests before that of our firm or
associated persons.
Our Interest in Schwab’s Services.
The availability of these services from Schwab benefits our firm because our firm does not have to
produce or purchase them. Our firm does not have to pay for these services, and they are not
contingent upon committing any specific amount of business to Schwab in trading commissions or
assets in custody.
In light of our arrangements with Schwab, a conflict of interest exists as our firm may have incentive
to require that clients maintain their accounts with Schwab based on our interest in receiving
Schwab’s services that benefit our firm rather than based on client interest in receiving the best value
in custody services and the most favorable execution of transactions. As part of our fiduciary duty to
our clients, our firm will endeavor at all times to put the interests of our clients first. Clients should
be aware, however, that the receipt of economic benefits by our firm or our related persons creates
a potential conflict of interest and may indirectly influence our firm’s choice of Schwab as a custodial
recommendation. Our firm examined this potential conflict of interest when our firm chose to
recommend Schwab and have determined that the recommendation is in the best interest of our firm’s
clients and satisfies our fiduciary obligations, including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions. Our firm believes that the selection of Schwab as a custodian and broker is the best
interest of our clients. It is primarily supported by the scope, quality and price of Schwab’s services,
and not Schwab’s services that only benefit our firm.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, we will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Aggregation of orders (bunching), which may result in reduced transaction costs
We may aggregate the purchase or sale of securities for various client accounts in quantities sufficient
to obtain reduced transaction costs (known as bunching)
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There are occasions on which portfolio transactions may be executed as part of concurrent
authorizations to purchase or sell the same security for numerous accounts served by our firm, which
involve accounts with similar investment objectives.
Although such concurrent authorizations potentially could be either advantageous or disadvantageous
to any one or more particular accounts, they are affected only when we believe that to do so will be in
the best interest of the effected accounts. When such concurrent authorizations occur, the objective is
to allocate the executions in a manner which is deemed equitable to the accounts involved.
In any given situation, we attempt to allocate trade executions in the most equitable manner possible,
taking into consideration client objectives, current asset allocation and availability of funds using price
averaging, proration and consistently non-arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
Frequency of review of account or financial plans:
We review accounts on at least an annual basis for our clients subscribing to our Comprehensive
Portfolio Management services. The nature of these reviews is to learn whether clients’ accounts are
in line with their investment objectives, appropriately positioned based on market conditions, and
investment policies, if applicable.
Financial planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. We do not provide ongoing services to financial planning
clients, but are willing to meet with such clients upon their request to discuss updates to their plans,
changes in their circumstances, etc.
Pension consulting clients receive reviews of their pension plans for the duration of the pension
consulting service. We also provide ongoing services to pension consulting clients where we meet
with such clients upon their request to discuss updates to their plans, changes in their circumstances,
etc.
Factors that trigger more frequent reviews:
We may review client accounts more frequently than described above. Among the factors which may
trigger an off-cycle review are major market or economic events, the client’s life events, requests by
the client, etc.
Content and frequency of regular reports provided to clients regarding their accounts.
We do not provide written reports to clients, unless asked to do so.
As mentioned in Item 13 of this Brochure, financial planning clients do not receive written or verbal
updated reports regarding their financial plans unless they separately contract with us for a post-
financial plan meeting or update to their initial written financial plan.
As mentioned in Item 13A of this Brochure, pension clients do not receive written or verbal updated
reports regarding their pension plans unless they choose to contract with us for ongoing Pension
Consulting services.
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Item 14: Client Referrals & Other Compensation
Additional Compensation and Arrangements:
(see Item 12 – Brokerage Practices)
Our firm receives economic benefit from Schwab in the form of the support products and services
made available to our firm and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they benefit our firm, and the related
conflicts of interest are described above
. The availability of
Schwab’s products and services is not based on our firm giving particular investment advice, such as
buying particular securities for our clients.
Our firm does not receive soft dollars in excess of what is allowed by Section 28(e) of the Securities
Exchange Act of 1934. The safe harbor research products and services obtained by our firm will
generally be used to service all of our clients but not necessarily all at any one particular time.
Direct or Indirect compensation of persons other than our firm’s supervised persons for client
referrals:
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
Item 15: Custody
While our firm does not maintain physical custody of client assets (which are maintained by a
qualified custodian, as discussed above), we are deemed to have custody of certain client assets if
given the authority to withdraw assets from client accounts, as further described below under
“Standing Instructions.” All our clients receive account statements directly from their qualified
custodian(s) at least quarterly upon opening of an account. We urge our clients to carefully review
these statements. Additionally, if our firm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements
received from the qualified custodian with those received from our firm. Clients are encouraged to
raise any questions with us about the custody, safety or security of their assets and our custodial
recommendations.
•
The SEC issued a no-action letter (“Letter”) with respect to the Rule 206(4)-2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody
Rule as well as clarified that an adviser who has the power to disburse client funds to a third party
under a standing letter of instruction (“SLOA”) is deemed to have custody. As such, our firm has
adopted the following safeguards in conjunction with our custodians:
•
•
The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a
transfer of funds notice to the client promptly after each transfer.
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•
•
•
•
The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
We encourage our clients to raise any questions with us about the custody, safety or security of their
assets. The custodians we do business with will send you independent account statements listing
your account balance(s), transaction history and any fee debits or other fees taken out of your
account.
Item 16: Investment Discretion
Clients must provide our firm with investment discretion on their behalf, pursuant to an executed
investment advisory client agreement. By granting investment discretion, our firm is authorized to
execute securities transactions, determine which securities are bought and sold, and the total amount
to be bought and sold.
Item 17: Voting Client Securities
We do not and will not accept the proxy authority to vote client securities. Clients will receive proxies
or other solicitations directly from their custodian or a transfer agent. In the event that proxies are
sent to our firm, we will forward them on to you and ask the party who sent them to mail them
directly to you in the future. Clients may call, write or email us to discuss questions they may have
about particular proxy vote or other solicitation.
Item 18: Financial Information
Additional financial informational about our firm:
•
•
•
We do not require nor do we solicit prepayment of more than $1,200 in fees per client, six
months or more in advance, therefore we have not included a balance sheet for our most
recent fiscal year.
There are no additional financial conditions to disclose that may impair our ability to meet
contractual commitments to clients.
We have not been subject of a bankruptcy petition at any time during the past ten years.
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