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FirsTrust, LLC
(d.b.a. FirsTrust)
A Multi-Member, Manager Managed, Florida Limited Liability Company
113 Executive Circle, Daytona Beach, FL 32114
(386) 788-3737 | (800) 585-9888
www.FinancialTeam.com
Firm Brochure
(Part 2A of Form ADV)
March 27, 2026
CRD #111800
This brochure provides information about the qualifications and business practices of FirsTrust, LLC (“FirsTrust”).
If you have any questions about the contents of this brochure, please contact us at: (386) 788-3737 or by email at:
info@FinancialTeam.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission, or by any state securities authority.
Additional information about FirsTrust is available on the SEC’s website at www.adviserinfo.sec.gov
Please note that no reference to being a “registered investment adviser” or being “registered” implies any certain level of
skill, training or expertise. Please read our Advisors’ biographies for such information.
FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Item 2: Material Changes
FirsTrust has no Material Changes to report since our last annual update filed on March 1, 2025.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Table of Contents
Item 2 – Material Changes .................................................................................................................................................................................. 2
Item 3 – Table of Contents.................................................................................................................................................................................. 3
Item 4 – Advisory Business ................................................................................................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................................................................................... 6
Item 6 – Performance Based Fees and Side-By-Side Management .................................................................................................. 8
Item 7 – Types of Clients ..................................................................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss......................................................................................... 8
Item 9 – Disciplinary Information .................................................................................................................................................................. 9
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................................................... 9
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................................. 10
Item 12 – Brokerage Practices ...................................................................................................................................................................... 11
Item 13 – Review of Accounts ....................................................................................................................................................................... 11
Item 14 – Client Referrals and Other Compensation ........................................................................................................................... 12
Item 15 – Custody ............................................................................................................................................................................................... 12
Item 16 – Investment Discretion .................................................................................................................................................................. 13
Item 17 – Voting Client Securities ................................................................................................................................................................ 14
Item 18 – Financial Information ................................................................................................................................................................... 14
Item 19 – Business Continuity & Disaster Response / Recovery Plan ........................................................................................ 15
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Item 4: Advisory Business
Firm Description
Long before “Fee-Only” became a trendy industry buzzword, serving our client’s best interest without the
influence of marketing incentives or obligations to a Wall Street profit agenda was still the right thing to do.
FirsTrust (“the Firm”) was founded by Michael Koenig in 1994 as the FirsTrust Advisory Council; an
association of fee-only financial professionals, and was thereafter registered as a Florida investment advisor
in 1997.
®
Comprehensive Wealth Management
Private Family Office
, J.M. The firm is managed by President William J.
Our Board of Directors Chairman is Michael Koenig, CFP
Kearney, Jr. Our Chief Investment Officer and Chief Compliance Officer is Christopher Cannon, CFA. Our Chief
Information Security Officer is Melody Koenig, MA, CISM. Our Chief Administrative Officer is Susan Blizzard.
and
Limited Scope Advisory Service
FirsTrust’s core offerings are
services.
Financial & retirement planning, investment management, tax planning, and trust & estate services included
in these offerings are delivered by the firm’s Investment Advisor Representatives (“Advisors”); a) by an
experienced Comprehensive Financial Planner, b) by forming a collaborative Private Family Office of the
firm’s FinancialTeam specialists, or c) a combination of both (
).
These services are offered to individuals, businesses, families and their related entities, such as trusts,
estates, and family businesses.
Like all registered investment advisors, FirsTrust is held to a fiduciary standard under the Investment
Advisers Act of 1940. However, FirsTrust believes sales agendas, obscured disclosures, and otherwise
We voluntarily employ additional measures to more fully align ourselves with the best interest of our
avoidable conflicts of interest remain pervasive in the industry.
clients:
•
To preserve the objectivity of our financial advice, we refuse to accept sales commissions or
marketing incentives, and we decline all third-party gifts and sponsorships from financial product
and service providers.
•
To ensure due care and competence, our Advisors are required to have a college education, at least
15 years of experience, an expert accreditation and a continuing education requirement.
•
We maintain client privacy with dedicated Cyber Security personnel and a “no-opt” Privacy Policy
that automatically prohibits selling a client’s private information or revealing their identities.
•
The firm remains independent from any single financial institution to provide our clients with access
to a broader and more competitive scope of investments across the global landscape.
(“Schwab”).
•
We enhance security controls by remaining separated from client funds. Clients’ cash and securities
are held in their own accounts at Custodians such as Charles Schwab and Co., Inc.
FirsTrust is independent of, and has no affiliation with, Charles Schwab & Co., Inc. or any of its affiliates; nor has
Schwab created, supplied, licensed, endorsed, or otherwise sanctioned these materials.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Principal Owners
Michael Koenig, Melody Koenig, KFDT Trust, and Christopher Cannon own 100% of FirsTrust.
Types of Advisory Services
non-discretionary
discretionary
The firm provides Fee-Only financial planning and investment management services, either on a
management basis (where the advisory firm is given the discretion to manage investment
basis (where the firm
accounts pursuant to each client’s customized investment policy) or
provides advice and the client conducts all related implementation and investment account management).
1. Discretionary Core Services: Advisory and Investment Management Services
a. Comprehensive Wealth Management:
Clients are paired with a dedicated and experienced Advisor who integrates investment management
with financial, tax, and estate planning, and collaborates with a team of experts from each specialized
b. Private Family Office
discipline as the client's situation requires.
With our Private Family Office service, the full scope of Comprehensive Wealth Management is delivered
through direct, ongoing access to a dedicated FinancialTeam of specialists, providing the level of
coordination and depth of expertise that portfolios of this complexity require.
2. Non-Discretionary Other Services: Advisory-Only Services
The following services may be offered at Management’s discretion under separate written agreement. These
services are not generally marketed to prospective clients.
a. Limited Scope Advisory Service
When appropriate and as approved by the Managing Partner, clients may engage a customized scope of
our professional services.
b. Customized Qualified Retirement Plans
Under a separate written Agreement pursuant to ERISA § 408(b)(2) and 29 CFR § 2550.408b-2(c), a
corporate Qualified Plan Sponsor may engage the firm for the installation and investment-only
management of a custom-tailored qualified retirement plan.
Tailored Relationships
A client goals analysis and an Investment Policy Statement are typically used to define and measure risks
and determine the appropriate course of action for each individual client. Services can be tailored, and
clients may request certain investment restrictions in their Investment Policy Statement.
Assets under the Firm’s Management (“AUM”)
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
As of March 31, 2026, FirsTrust managed approximately $250,000,000.00. ($230,000,000.00 discretionary
and approximately $20,000,000.00 non-discretionary).
Item 5: Fees and Compensation
1. Fees for Comprehensive Wealth Management and Private Family Office Services
•
FirsTrust purposefully aligns its fee schedule to serve our clients’ interests:
•
The firm’s sole compensation is a single, fully transparent quarterly fee paid directly by our clients.
•
FirsTrust does not impose a “tiered” fee schedule where lower asset tiers are charged a higher fee
percentage regardless of total relationship size. FirsTrust applies a flat fee percentage to the client’s
entire portfolio, which mathematically results in a lower overall fee to the client.
Service offerings are all-inclusive with no added charges for financial, retirement or tax planning,
investment tax coordination, estate implementation, or other services under the engagement.
a. Comprehensive Wealth Management
Clients are paired with a dedicated and experienced Advisor who integrates investment management
with financial, tax, and estate planning, and collaborates with a team of experts from each specialized
discipline as the client's situation requires.
Flat percentage fee ranges from 0.85% to 0.50% based on relationship size and complexity. A
$15,000 annual minimum fee generally applies, subject to adjustment at Management's
discretion.
b. Private Family Office
The full scope of Comprehensive Wealth Management is delivered through direct, ongoing access to a
dedicated FinancialTeam of specialists, providing the level of coordination and depth of expertise that
portfolios of this complexity require.
Individually proposed; flat percentage fee ranges from 0.85% to 0.50% based on relationship
size and complexity.
2. Non-Discretionary Other Services: Advisory-Only Services
a. Limited Scope Advisory Services
When appropriate and as approved by the Managing Partner, clients may engage a customized scope of
our professional services. These services are offered primarily on an accommodation basis.
Flat annual fee based upon scope and complexity; payable quarterly, in advance.
Customized Qualified Retirement Plans
b.
Qualified Plan Sponsor may engage the firm for the installation and investment-only management of a
custom-tailored qualified retirement plan platform.
Annual fees are fully negotiable based upon size, scope and complexity of each platform.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Client Capacity and Grandfathered Legacy Relationships
As demand for the skills and expertise of our Fee-Only Advisors has grown, their capacity for new client
relationships has naturally compressed. Accordingly, while the scope and depth of our services may be
customized at the Managing Partner's discretion, the firm has elected to focus new engagements on all-
inclusive Comprehensive Wealth Management and Private Family Office offerings, where the full contingent
of our advisory capabilities delivers the greatest value. Legacy clients continue to receive the same level of
attention and service they have always enjoyed from their Advisor without alteration to our original
commitments under the terms and conditions of their existing Financial Management Agreements.
Fee Billing and Calculations
Discretionary management fees are typically deducted from client accounts quarterly, in advance, based
upon the Flat Fee or Flat Percentage Fee stated in each client’s Financial Services Agreement. Quarterly, one-
fourth of the annual fee percentage is multiplied by the market value of investment accounts as of the final
trading day of the prior quarter. These quarterly fees are non-refundable. For new client relationships, fees
are prorated based upon the client’s initial estimate of account values until such amounts are under our
management. All fees are negotiable at the discretion of the firm’s Managing Partner.
Other Fees
FirsTrust charges no additional fees. Clients may incur other charges imposed by their custodian or other
third parties, including but not limited to securities transaction fees, wire transfer fees, electronic fund
transfer fees, check fees, and other account-related charges. Mutual funds and exchange-traded funds charge
internal management fees and other fund expenses as described in each fund’s prospectus; these typically
appear in the fund’s expense ratio. In some cases, funds may also impose sales charges or redemption fees.
FirsTrust does not receive any portion of these third-party charges. Clients should review both FirsTrust’s
advisory fee and the fees charged by custodians and fund companies to fully understand the total cost of their
advisory relationship.
Past Due Accounts and Termination of Agreement
Comprehensive Wealth Management and Private Family Office service Agreements may be terminated at any
All terminations shall be deemed to occur on the final day of the corresponding calendar quarter.
time by either party by providing written notice.
Quarterly fees are billed in advance and are not refundable.
None of the firm’s Agreements shall be assigned without client consent.
Compensation for Sales of Investment Products
The firm’s sole compensation is from fees paid directly by our clients. FirsTrust accepts absolutely no form
of third-party incentive compensation. We believe eliminating outside influences, not merely disclosing
them, preserves the objectivity of our advice and aligns our fiduciary loyalties with our clients.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Item 6: Performance Based Fees and Side By Side Management
Sharing of Capital Gains
FirsTrust does not share in investment performance or capital gains on client assets because of the powerful
potential conflict of interest these arrangements present. FirsTrust strongly believes that our available
arrangements better align our interests with our clients.
Item 7: Types of Clients
Description
FirsTrust generally provides investment advice to individuals, families and their legal entities as well as other
•
Advisors. Client relationships often vary in scope and length of service.
•
Comprehensive Wealth Management services are best suited for affluent client relationships.
Private Family Office engagements are most appropriate for larger and more complex wealth; business
owners, families with approximately $7 million or more of investment assets, intricate tax and
investment profiles, and/or sophisticated estate structures.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
Industry conferences, conference calls, on and off-site visits, filings with the Securities and Exchange
Commission, and subscription analytic and research services are the primary methods for both portfolio and
security analysis.
Investment Strategies
The firm's investment strategies are set by its Investment Committee, chaired by Chief Investment Officer
Christopher Cannon, CFA. All Investment Adviser Representatives serve as Members.
Investment strategies are customized for each client's particular profiles and preferences. FirsTrust views
private wealth management as a distinct discipline, combining specialized skills and techniques to address
individual client needs within prevailing market conditions.
FirsTrust generally employs strategic asset allocation with a value orientation, informed by research on the
broader investment climate, asset classes, and individual securities. Each client's strategy reflects their
specific objectives, cash flow needs, estate plan, tax situation, and existing portfolio, with the investment
policy statement serving as the central guide.
FirsTrust's strategies emphasize patience, discipline, and value over a longer-term horizon,
maintaining flexibility to overweight or underweight assets accordingly. The firm fosters calm,
reasoned, and intellectually honest decision-making; standing apart from consensus when
warranted and viewing independent judgment as essential to its fiduciary duty of due care.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Risk of Loss
All investments and investment strategies involve risk of loss. Our investment process and principles
endeavor to consider the risks and explain them to our clients throughout our relationship. Risks to the
investor include the loss of capital, the loss of principal, interest-rate risk, market risk, security specific risk,
inflation risk, currency risk, reinvestment risk, sequence of returns risk, business risk, liquidity risk, credit
risk, and various other risks that can decrease the value of the investment portfolio. Taking all of this into
consideration, FirsTrust strives to evaluate and anticipate these risks for each investment portfolio. FirsTrust
does not consider volatility a longer-term risk of loss and believes volatility is better understood as
opportunity.
FirsTrust’s value-oriented approach may underperform growth-oriented or momentum-driven strategies
for extended periods. Securities identified as undervalued may remain undervalued or decline further if the
firm’s assessment of intrinsic value proves incorrect or if broader market conditions do not favor value
recovery within a client’s time horizon. Concentrated positions in undervalued securities carry additional
risk relative to broadly diversified portfolios.
The firm’s use of tactical overweighting and underweighting of asset classes based on prevailing capital
market conditions involves the risk that the firm’s assessment of those conditions may be incorrect, resulting
in worse performance than a static, policy-weight allocation would have delivered over the same period.
Clients should understand that tactical decisions, by their nature, may add or subtract value relative to the
strategic allocation and that there is no guarantee such decisions will be beneficial.
Item 9: Disciplinary Information
Legal and Disciplinary
The firm and its employees have not been involved in any legal or disciplinary events related to their past or
present investment activities.
Item 10: Other Financial Industry Activities and Affiliations
Activities
FirsTrust does not participate in any other industry business activities.
Affiliations
FirsTrust does not have arrangements that are material to its advisory business or its clients with any related
person.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
NAPFA-Registered Financial Advisors
FirsTrust has committed to uphold various Code of Ethics standards and to notify all employees of their
ethical duties. Employees of FirsTrust agree to the Firm’s Code of Ethics and these additional Codes as
applicable:
CFP
have committed to uphold a Code of Ethics
Advisors designated as
and Fiduciary Oath as outlined by the National Association of Personal Financial Advisors (NAPFA). The key
points are: putting the clients’ interest first, objectivity, confidentiality, competence, fairness and suitability,
integrity and honesty, regulatory compliance, full disclosure, and professionalism.
®
®
designation are also held to a Code of Ethics as outlined by the CFP
Board of
CFA
Advisors who hold the
Standards.
designation as CFA charter holders are also held to a Code of Ethics as prescribed
CLU or ChFC
Advisors who hold the
by the CFA Institute.
designations are also held to a Code of Ethics as prescribed by The
CIMA
Advisors who hold the
American College.
designation are also held to a Code of Ethics as outlined by the Investment
Advisors who hold the
Management Consultants Association.
A copy of FirsTrust’s Code of Ethics is available to any client or prospective client upon request by contacting
the firm at (386) 788-3737 or info@FinancialTeam.com.
The Institute For The Fiduciary Standard
firm’s website or at the Institute
FirsTrust has voluntarily subscribed to the “Real Fiduciary™ Practices” published by the Institute for the
Fiduciary Standard. Real Fiduciary™ Practices offer a simple code of conduct and outline a commitment to
clients of subscribing financial Advisors. They seek to clearly articulate what a client can expect to receive
from a subscribing financial Advisor. These Real Fiduciary™ Practices do not replace our regulatory
compliance obligations or duties to clients under relevant laws, rules, or regulations. The Institute for the
Fiduciary Standard’s role is limited to publishing the practices as well as maintaining a corresponding
register of subscribing financial Advisors. Consumers can verify FirsTrust’s affirmation of Real Fiduciary™
Practices on the
for the Fiduciary Standard website at
www.thefiduciaryinstitute.org.
Participation or Interest in Client Transactions and Personal Trading
FirsTrust and its employees may at times buy or sell securities that are also held by clients. Employees may
not trade their securities ahead of clients or contrary to client positions, purchased or sold, except under
conditions of hardship, when determined unlikely to impact any client, and subject to compliance review and
approval. FirsTrust employs procedures including restricted periods for employees prior to and after a
security is purchased or sold for a client. Such restrictions do not apply to mutual funds or exchanged traded
funds because the employees’ trading activities are believed to be insignificant to the markets, and they have
no influence over specific holdings within fund structures.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Item 12: Brokerage Practices
Selecting Brokerage Firms
FirsTrust has no affiliations with financial product manufacturing or sales firms. Specific custodian
recommendations are made to clients based on their need for such services, balanced with FirsTrust’s
abilities to efficiently manage portfolios. FirsTrust recommends custodians based on factors such as the
execution of orders at reasonable commission rates, and the quality of service.
FirsTrust recommends discount brokerage firms, trust companies, and qualified, independent institutional
custodians such as Schwab. FirsTrust does not accept fees or commissions from any of these arrangements,
although FirsTrust and its clients may benefit from electronic delivery of information, electronic trading
platforms and other such service benefits that are normally available from traditional custodian
relationships.
Soft Dollars
FirsTrust does not accept soft dollar benefits from the custodians to whom the firm recommends clients.
FirsTrust and clients may benefit from other services provided by custodians, such as research, continuing
education, and practice management advice. These benefits are considered standard in a relationship with
these custodians and are not in return for client recommendations or transactions.
Directed Brokerage
FirsTrust does not typically direct brokerage for specific client transactions except individual bonds, for
which the firm selects the broker-dealer with the most favorable pricing.
Block Trading
When more than one account is trading a particular security on the same day, block trading may be used to
obtain identical pricing for all affected clients on the trades; more often for stock sales and infrequently for
stock purchases.
Item 13: Review of Accounts
Periodic Reviews
Advisors typically review ongoing managed portfolios with their clients each quarter. Consulting Service
clients may return periodically, at their own expense, for an update. Investment Policy Statements are
reviewed by the Chief Investment Officer.
Review Triggers
Portfolio reviews for FinancialTeam clientele are often performed more frequently when market conditions
dictate or when a client’s situation, objectives or psychology changes. A review may also be triggered by client
request, when new information arises, or when relevant tax laws change.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Regular Reports
Reports are typically provided to ongoing supervisory management clients. Reports may consist of an
individualized summary, our general thoughts on capital markets and the economy, portfolio performance,
tax-related information, updates to a financial plan, charts, graphs, and/or other reports as needed. They are
always in addition to, never in lieu of, client custodian statements.
Item 14: Client Referrals and Other Compensation
Incoming Referrals
FirsTrust has been fortunate to receive many referrals from other clients, attorneys, accountants, employees,
professional associations, personal friends and other sources. The firm pays nothing for referrals. Certain
non-affiliated individuals may be engaged as promoters under a written agreement to offer the firm’s
services to prospective clients. In accordance with Rule 206(4)-1 under the Investment Advisers Act of 1940,
any such compensated promoter will provide prospective clients with clear and prominent disclosure of the
promoter’s relationship with FirsTrust, the compensation arrangement, and any material conflicts of interest
at the time of the referral. Client fees are not increased as a result of any referral compensation and remain
consistent with the level of services provided.
Referrals to Other Professionals
FirsTrust does not accept any form of fees or compensation from referring a client to another professional.
Item 15: Custody
Account Statements
Client assets are typically held at qualified, independent custodians, who provide account statements directly
to clients at their address of record at least quarterly. Clients are encouraged to carefully review the
statements provided by their custodians. Clients are, at times, also provided with additional statements
generated by portfolio reporting and financial planning software.
SEC “Custody”
FirsTrust policy is that we do not take custody of client assets. FirsTrust provides you with investment advice,
while an independent custodian such as Schwab maintains custody of your assets in a brokerage account and
will effect transactions for your account on our instruction.
FirsTrust is deemed to have custody under Rule 206(4)-2 of the Investment Advisers Act of 1940 (the
"Custody Rule") as a result of its authority to deduct advisory fees directly from client accounts held with a
qualified custodian. Fees are deducted, typically quarterly, pursuant to each client's written, signed
authorization. Clients receive statements directly from their qualified custodian, typically monthly but no
less than quarterly, reflecting all holdings, transactions, and fee deductions. Clients should review custodial
statements for accuracy and compare them with any reports received from FirsTrust. Variances may occur
due to unsettled trades, accrued income, security pricing differences, or dividends declared but not yet
received.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
FirsTrust also has custody through client-established standing letters of authorization ("SLOAs") authorizing
the firm to direct the qualified custodian to transfer assets to specific, client-designated third parties. In
reliance on the SEC Division of Investment Management's No-Action Letter dated February 21, 2017
(Investment Adviser Association), the firm maintains compliance with all seven conditions therein,
permitting it to forego the surprise examination under Rule 206(4)-2(a)(4) for SLOA-related assets; failure
to satisfy any condition would require such examination. FirsTrust complies with all other Custody Rule
requirements for these assets and reports them in Item 9 of Form ADV Part 1A.
Item 16: Investment Discretion
Discretionary Authority for Trading
FirsTrust accepts discretionary authority to manage investment accounts on behalf of clients who select
ongoing FinancialTeam investment management services. This grants FirsTrust the authority to determine,
without obtaining specific client consent, the investments to be then bought or sold, and the amount of the
investments to be bought or sold.
Discretionary trading authority facilitates placing trades in clients’ accounts on their behalf so that the
Advisor may implement the Investment Policy approved by the clients. In some cases, clients may impose
trading limitations on this authority by designating certain securities be held, or avoided, in the Investment
Policy Statement. In other cases, where applicable, third-party investment managers have full discretion over
trades and do not consult with FirsTrust or with clients before placing trades. In all cases, clients are provided
with an opportunity to review and discuss prior to the implementation of general investment
recommendations.
Limited Power of Attorney
Clients typically permit discretionary trading authority in their service agreement with FirsTrust, and all
clients must sign a limited power of attorney before FirsTrust is granted the discretionary authority. The
limited power of attorney is generally included in the qualified custodian’s account application.
Item 17: Voting Client Securities
Proxy Votes
FirsTrust will accept authority to vote client securities, but does not require it.
Once explained, clients generally request FirsTrust to vote their proxies because they are unfamiliar,
unwilling, or uninterested in voting proxies themselves. Most clients find the receipt of proxies a nuisance
and report they simply throw proxy material away.
FirsTrust strives to vote proxies or other beneficial interests in client securities solely in the best long-term
economic interest of advisory clients and their beneficiaries, considering relevant factors and without undue
influence from individuals or groups who may have an economic interest in the outcome of a proxy vote.
FirsTrust retains the services of an outside proxy administrator to assist in applying the proxy voting policy
and proxy voting reporting for FirsTrust’s clients. The proxy administrator places and records the votes
based upon standing instructions given by FirsTrust to the proxy administrator.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
FirsTrust generally instructs the proxy administrator to vote with the Board of Directors (which shares in
the Fiduciary duty to shareholders) on most matters.
FirsTrust generally opposes anti-takeover measures since they tend to reduce shareholder rights. Examples
of such issues include prevention of Greenmail, supermajority provisions, poison pills, and other defensive
strategies that may harm longer-term economic value for shareholders.
FirsTrust makes its best efforts to avoid material conflicts of interest in the voting of proxies. However,
should material conflicts of interest arise, FirsTrust is committed to disclosing and resolving the conflict of
interest in the clients’ interests. If a conflict arises, FirsTrust may contact the client, contact a third-party
proxy consultant, a compliance consultant, another shareholder, or refer to the Proxy Voting Policy for
guidance.
Using FirsTrust’s designated proxy service, clients may direct a proxy vote by calling or writing FirsTrust to
inform us of their desired vote directed on a best-efforts basis. Copies of an individual client’s historical votes
and FirsTrust’s Proxy Voting Policy are available upon request.
Item 18: Financial Information
Financial Condition
FirsTrust has no financial impairment that precludes the firm from meeting contractual commitments to
clients. A balance sheet is not required to be provided because FirsTrust does not serve as a custodian for
client funds or securities, other than as described above, and does not require prepayment of fees six months
or more in advance.
Item 19: Business Continuity and Disaster Response/Recovery Plan
General
FirsTrust has a Business Continuity Plan in place for next generation continuity and in the event of an owner’s
death.
Disasters
The written, periodically updated Disaster Response and Recovery Plan covers natural disasters such as
storms, hurricanes, tornados, fire, and flooding.
The Plan details provide a broader call to action that can also apply in the event of a loss of electrical power,
fire, bomb threat, nuclear emergency, chemical event, biological event, communications outage, Internet
outage, railway accident and/or aircraft accident.
Electronic files are now stored on internet Cloud services and virtually accessible from anywhere in the
world.
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FirsTrust, LLC
— Form ADV Part 2A — March 13, 2026
Alternate Offices
Alternate work locations are maintained to support ongoing operations in the event the main office is
unavailable. It is our intention to contact all clients if a disaster mandates moving the office to an alternate
location.
Information Security
FirsTrust’s Chief Information Security Officer oversees compliance with SEC Regulations S-P (17 CFR Part
248) pertaining to the safeguarding of customer records and information. FirsTrust maintains firewall
barriers, implements secure data encryption protocols, utilizes secure authentication techniques, and
provides cybersecurity employee training in our computer environments.
Privacy Policy
FirsTrust is committed to maintaining the confidentiality, integrity and security of the personal information
that is entrusted to us.
To best preserve that information, we employ a “no-opt” disclosure policy that requires no action on behalf
of the client to “opt-out” of sharing or selling their private information.
To further enhance privacy, we regard the identity of each client as classified with the same practical intent
attributed to the attorney-client privilege.
The categories of nonpublic information FirsTrust collects from clients may include information about
personal finances, information about health to the extent that it is needed for the financial planning process,
and information about transactions between clients and third parties. We use this information to help our
clients meet their personal financial goals.
Only with a client’s written or electronically authorized consent will the firm disclose limited information to
attorneys, accountants, and/or third parties authorized in the client’s agreement.
The firm does not provide personal information to mailing list vendors or solicitors. A Privacy Notice is
available to FirsTrust clients and anyone who so inquires.
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