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Part 2A of Form ADV: Firm Brochure
Item 1: Cover Page
March 2025
931 Hartz Avenue, Suite 201
Danville, CA 94526
www.fisherandwiens.com
Firm Contact:
Beau Fisher
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Fisher and Wiens Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us by telephone
at (925) 964-0090 or email beau@fisherandwiens.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any State Securities
Authority. Additional information about Fisher and Wiens Wealth Management, LLC also is available on the
SEC’s website at www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of Fisher and Wiens Wealth
Management, LLC and/or our associates as “registered” does not imply a certain level of skill or training. You
are encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise you
for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
Fisher and Wiens Wealth Management, LLC is required to advise you of any material changes to the
Firm Brochure (“Brochure”) from our last annual update and that may be important to you. Clients
can then determine whether to review the brochure in its entirety or to contact us with questions
about the changes.
Since our last annual amendment filing on March 27, 2024, we have the following material changes
to disclose:
• Our firm has opened a branch office located in Bend, Oregon. For additional information or
questions, please reach out to Fisher & Wiens Wealth Management, LLC.
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Item 3: Table of Contents
Item 1: Cover Page ................................................................................................................................................. 1
Item 2: Material Changes .................................................................................................................................... 2
Item 3: Table of Contents .................................................................................................................................... 3
Item 4: Advisory Business .................................................................................................................................. 4
Item 5: Fees & Compensation ............................................................................................................................ 6
Item 6: Performance-Based Fees & Side-By-Side Management ............................................................ 7
Item 7: Types of Clients & Account Requirements .................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss .................................................... 8
Item 9: Disciplinary Information .................................................................................................................. 12
Item 10: Other Financial Industry Activities & Affiliations ................................................................. 12
Item 11: Code of Ethics, Participation or Interest ................................................................................... 13
Item 12: Brokerage Practices ......................................................................................................................... 14
Item 13: Review of Accounts........................................................................................................................... 16
Item 14: Client Referrals & Other Compensation ................................................................................... 16
Item 15: Custody ................................................................................................................................................. 17
Item 16: Investment Discretion ..................................................................................................................... 18
Item 17: Voting Client Securities ................................................................................................................... 18
Item 18: Financial Information ..................................................................................................................... 19
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Fisher and Wiens Wealth Management, LLC
Item 4: Advisory Business
We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a limited liability company formed in the State of California in 2014 and
has been in business as an investment adviser since then. As of January 2017, we combined the
business experience and practices of Beau Fisher, Larry Wiens and Michael Hubbert to form a new
advisory firm, Fisher and Wiens Wealth Management, LLC. Our firm is owned by the Beau Fisher &
Stacy Fisher Revocable Trust
Our firm provides asset management and investment consulting services for many different types of
clients to help meet their financial goals while remaining sensitive to risk tolerance and time
horizons. As a fiduciary it is our duty to always act in the client’s best interest. This is accomplished
in part by knowing the client. Our firm has established a service-oriented advisory practice with open
lines of communication. Working with clients to understand their investment objectives while
educating them about our process, facilitates the kind of working relationship we value.
Description of the Types of Advisory Services We Offer
Comprehensive Portfolio Management:
As part of our Comprehensive Portfolio Management service clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. Our firm conducts
client meetings to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what is learned, an investment approach is presented to the client,
consisting of individual stocks, bonds, ETFs, options, mutual funds, structured products, and other
public and private securities or investments. Once the appropriate portfolio has been determined,
portfolios are continuously and regularly monitored, and if necessary, rebalanced based upon the
client’s individual needs, stated goals and objectives. Upon client request, our firm provides a
summary of observations and recommendations for the planning or consulting aspects of this
service.
LPL Sponsored Advisory Programs:
Our firm may provide advisory services through certain programs sponsored by LPL Financial, LLC
(“LPL Financial”), a registered investment advisor and broker-dealer. Below is a brief description of each
LPL advisory program available to our firm. For more information regarding the LPL programs,
including more information on the advisory services and fees that apply, the types of investments
available in the programs and the potential conflicts of interest presented by the programs please see
the LPL Financial Form ADV Part 2 and the applicable client agreement. The following advisory service
is made available through LPL:
• Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation
program using Optimum Funds Class I shares. Under OMP, client will authorize LPL Financial
on a discretionary basis to purchase and sell Optimum Funds pursuant to investment
objectives chosen by the client. Advisor will assist the client in determining the suitability of
OMP for the client and assist the client in setting an appropriate investment objective. Advisor
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Fisher and Wiens Wealth Management, LLC
will have discretion to select a mutual fund asset allocation portfolio designed by LPL
Financial consistent with the client’s investment objective. LPL Financial will have discretion
to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL
Financial will also have authority to rebalance the account. A minimum account value of
$15,000 is required for OMP.
• Model Wealth Portfolios Program (“MWP”):
MWP offers clients a professionally managed mutual fund asset allocation program. We will
obtain the necessary financial data from the client, assist the client in determining the
suitability of the MWP program and assist the client in setting an appropriate investment
objective. We initiate the steps necessary to open an MWP account and have discretion to
select a model portfolio designed by LPL Financial’s Research Department consistent with
the client’s stated investment objective. LPL Financial’s Research Department is responsible
for selecting the mutual funds within a model portfolio and for making changes to the mutual
funds selected. The client will authorize LPL Financial to act on a discretionary basis to
purchase and sell mutual funds, including in certain circumstances exchange traded funds
and to liquidate previously purchased securities. The client will also authorize LPL Financial
to effect rebalancing for MWP accounts.
The MWP program may make available model portfolios designed by strategists other than
LPL’s Research Department. If such models are made available, we will have discretion to
choose among the available models designed by LPL and outside strategists. A minimum
account value of $100,000 is required for MWP.
• Personal Wealth Portfolios Program (“PWP”):
PWP offers clients an asset management account using asset allocation model portfolios
designed by LPL Financial. We will have discretion for selecting the asset allocation model
portfolio based on client’s investment objective. We will also have discretion for selecting
third party money managers (PWP advisors) or mutual funds within each asset class of the
model portfolio. LPL Financial will act as the overlay portfolio manager on all PWP accounts
and will be authorized to purchase and sell on a discretionary basis mutual funds and equity
and fixed income securities. A minimum account value of $250,000 is required for PWP.
Tailoring of Advisory Services
We offer individualized investment advice to clients utilizing our Comprehensive Portfolio
Management service. We offer general investment advice to clients utilizing our Financial Planning
& Consulting service or LPL Sponsored Advisory Programs. Each client has the opportunity to place
reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on
investments in certain securities or types of securities may not be possible due to the level of
difficulty this would entail in managing the account. Restrictions would be limited to our
Comprehensive Portfolio Management service.
Participation in Wrap Fee Programs
Our firm no longer offers a wrap fee program. We manage some legacy accounts on a Wrap Fee basis,
but our firm does not manage wrap fee accounts in a different fashion than non-wrap fee accounts.
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Fisher and Wiens Wealth Management, LLC
All accounts are managed on an individualized basis according to the client’s investment objectives,
financial goals, risk tolerance, etc. Please note that the Wrap program will not be offered to new
clients.
Regulatory Assets Under Management
Our firm manages $231,000,000 on a discretionary basis as of December 2024.
Item 5: Fees & Compensation
How We Are Compensated for Our Advisory Services
Comprehensive Portfolio Management:
The maximum annual fee to be charged to the client’s account(s) will not exceed 2.50%. The fee to be
assessed to each account will be detailed in the client’s signed advisory agreement, LPL Account
Application or LPL Tiered Fee Authorization form executed by the Client. Fees are billed on a pro-
rata basis quarterly in advance based on the value of the account(s) on the last day of the previous
quarter. Fees are negotiable and will be deducted from the account(s). Please note that fees will be
adjusted for deposits and withdrawals made during the quarter. If accounts are opened during the
quarter, the pro-rata advisory fees will be deducted during the next regularly scheduled billing cycle.
In rare cases, our firm will agree to direct bill clients. Further, it is important to note that our firm
will assess advisory fees on all assets held in client accounts including cash and cash equivalents. As
part of this process, Clients understand the following:
a) LPL Financial as your custodian sends statements at least quarterly to you showing all
disbursements for your account, including the amount of the advisory fees paid to us;
b) You provide authorization permitting fees to be paid by these terms; and
c) LPL Financial calculates the advisory fees for all fee schedules and deducts them from your
account.
LPL Sponsored Advisory Programs:
The account fee charged to the client for each LPL advisory program is negotiable and will be outlined
in the client’s signed advisory agreement. The negotiated fee is subject to the following maximum
limits:
Advisory Program
Model Wealth Portfolio
Optimum Market Portfolio
Personal Wealth Portfolio
Annual Percentage of Assets Charge
Up to 2.50%
Up to 2.50%
Up to 2.50%
LPL has a separate billing process which we have no control over. In general, they will directly bill
you and describe how this works in their separate account application and written disclosure
documents provided to Clients prior to being placed in the program.
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Other Types of Fees & Expenses
Clients will incur transaction charges for trades executed in their accounts. These transaction fees
are separate from our fees and will be disclosed by the firm that the trades are executed through.
Also, clients will pay the following separately incurred expenses, which we do not receive any part
of: charges imposed directly by a mutual fund, index fund, or exchange traded fund which shall be
disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses).
LPL Financial offers a trading platform with select exchange traded funds (“ETFs”) that do not charge
transaction fees. The no-transaction-fee ETF trading platform is available to clients participating in
LPL Financial’s Strategic Wealth Management (“SWM”) program. Clients will be subject to
transaction fees charged by LPL Financial for ETFs not included in LPL Financial’s platform and for
other types of securities. The limited number of ETFs available on LPL Financial’s no-transaction fee
platform may have higher overall expenses than other types of securities and ETFs not included in
the platform. Other major custodians have eliminated transaction fees for all ETFs and U.S. listed
equities, so clients may pay more for investing in the same securities at LPL Financial.
Termination & Refunds
We charge our advisory fees quarterly in advance. In the event that you wish to terminate our
services, we will refund the unearned portion of our advisory fee to you. You need to contact us in
writing and state that you wish to terminate our services. Upon receipt of your letter of termination,
we will proceed to close out your account and process a pro-rata refund of unearned advisory fees.
Commissionable Securities Sales
Representatives of our firm are registered representatives of LPL Financial, LLC (LPL), member
FINRA/SIPC. As such they are able to accept compensation for the sale of securities or other
investment products, including distribution or service (“trail”) fees from the sale of mutual funds.
Clients should be aware that the practice of accepting commissions for the sale of securities presents
a conflict of interest and gives our firm and/or our representatives an incentive to recommend
investment products based on the compensation received. Our firm generally addresses
commissionable sales conflicts that arise when explaining to clients these sales create an incentive
to recommend based on the compensation to be earned and/or when recommending
commissionable mutual funds, explaining that “no-load” funds are also available. Our firm does not
prohibit clients from purchasing recommended investment products through other unaffiliated
brokers or agents.
Item 6: Performance-Based Fees & Side-By-Side Management
We do not charge performance-based fees.
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Item 7: Types of Clients & Account Requirements
We have the following types of clients:
•
Individuals and High Net Worth Individuals;
• Trusts, Estates or Charitable Organizations;
• Corporations, Limited Liability Companies and/or Other Business Types.
Our requirements for opening and maintaining accounts for our Comprehensive Portfolio
Management service:
• Our firm requires a minimum household balance of $1,000,000. Generally, this minimum
account balance requirement is negotiable.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing
client assets:
Charting: In this type of technical analysis, we review charts of market and security activity in an
attempt to identify when the market is moving up or down and to predict how long the trend may
last and when that trend might reverse.
Cyclical Analysis: In this type of technical analysis, we measure the movements of a particular stock
against the overall market in an attempt to predict the price movement of the security.
Fundamental Analysis: We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the financial
condition and management of the company itself) to determine if the company is underpriced
(indicating it may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential
risk, as the price of a security can move up or down along with the overall market regardless of the
economic and financial factors considered in evaluating the stock.
Technical Analysis: We analyze past market movements and apply that analysis to the present in
an attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement. Technical analysis does not consider the underlying financial condition of a company.
This presents a risk in that a poorly-managed or financially unsound company may underperform
regardless of market movement.
Asset Allocation: Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client’s investment goals and
risk tolerance. A risk of asset allocation is that the client may not participate in sharp increases in a
particular security, industry or market sector. Another risk is that the ratio of securities, fixed income,
and cash will change over time due to stock and market movements and, if not corrected, will no
longer be appropriate for the client’s goals.
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Fisher and Wiens Wealth Management, LLC
Mutual Fund and/or ETF Analysis: We look at the experience and track record of the manager of
the mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to
invest over a period of time and in different economic conditions. We also look at the underlying
assets in a mutual fund or ETF in an attempt to determine if there is significant overlap in the
underlying investments held in another fund(s) in the client’s portfolio. We also monitor the funds
or ETFs in an attempt to determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance
does not guarantee future results. A manager who has been successful may not be able to replicate
that success in the future. In addition, as we do not control the underlying investments in a fund or
ETF, managers of different funds held by the client may purchase the same security, increasing the
risk to the client if that security were to fall in value. There is also a risk that a manager may deviate
from the stated investment mandate or strategy of the fund or ETF, which could make the holding(s)
less suitable for the client’s portfolio.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-Term Purchases: When utilizing this strategy, we may purchase securities with the idea of
holding them for a relatively long time (typically held for at least a year). A risk in a long-term
purchase strategy is that by holding the security for this length of time, we may not take advantages
of short-term gains that could be profitable to a client. Moreover, if our predictions are incorrect, a
security may decline sharply in value before we make the decision to sell. Typically, we employ this
sub-strategy when we believe the securities to be well valued; and/or we want exposure to a
particular asset class over time, regardless of the current projection for this class. The potential risks
associated with this investment strategy involve a lower than expected return, for many years in a
row. Lower-than-expected returns that last for a long time and/or that are severe in nature would
have the impact of dramatically lowering the ending value of your portfolio, and thus could
significantly threaten your ability to meet financial goals.
Short-Term Purchases: When utilizing this strategy, we may also purchase securities with the idea
of selling them within a relatively short time (typically a year or less). We do this in an attempt to
take advantage of conditions that we believe will soon result in a price swing in the securities we
purchase. The potential risk associated with this investment strategy is associated with the currency
or exchange rate. Currency or exchange rate risk is a form of risk that arises from the change in price
of one currency against another. The constant fluctuations in the foreign currency in which an
investment is denominated vis-à-vis one's home currency may add risk to the value of a security.
Currency risk is greater for shorter term investments, which do not have time to level off like longer
term foreign investments.
Trading: We purchase securities with the idea of selling them very quickly (typically within 30 days
or less). We do this in an attempt to take advantage of our predictions of brief price swings. Trading
involves risk that may not be suitable for every investor, and may involve a high volume of trading
activity. Each trade generates a commission and the total daily commission on such a high volume of
trading can be considerable. Active trading accounts should be considered speculative in nature with
the objective being to generate short-term profits. This activity may result in the loss of more than
100% of an investment.
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Preferred Securities Recommended to Clients
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars
or highly liquid short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and
commercial papers. Generally, these assets are considered nonproductive and will be exposed to
inflation risk and considerable opportunity cost risk. Investments in cash and cash equivalents will
generally return less than the advisory fee charged by our firm.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end
fund or unit investment trust) whose primary objective is to achieve the same return as a particular
market index. The vast majority of ETFs are designed to track an index, so their performance is close
to that of an index mutual fund, but they are not exact duplicates. A tracking error, or the difference
between the returns of a fund and the returns of the index, can arise due to differences in
composition, management fees, expenses, and handling of dividends. ETFs benefit from continuous
pricing; they can be bought and sold on a stock exchange throughout the trading day. Because ETFs
trade like stocks, you can place orders just like with individual stocks - such as limit orders, good-
until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual funds are
bought and redeemed based on their net asset values (“NAV”) at the end of the day. ETFs are bought
and sold at the market prices on the exchanges, which resemble the underlying NAV but are
independent of it. However, arbitrageurs will ensure that ETF prices are kept very close to the NAV
of the underlying securities. Although an investor can buy as few as one share of an ETF, most buy in
board lots. Anything bought in less than a board lot will increase the cost to the investor. Anyone can
buy any ETF no matter where in the world it trades. This provides a benefit over mutual funds, which
generally can only be bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors must pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently,
this can significantly increase the cost of investing in ETFs. That said, with the advent of low-cost
brokerage fees, small or frequent purchases of ETFs are becoming more cost efficient.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities
typically consist of common stocks. The prices of equity securities fluctuate based on, among other
things, events specific to their issuers and market, economic and other conditions. For example,
prices of these securities can be affected by financial contracts held by the issuer or third parties
(such as derivatives) relating to the security or other assets or indices. There may be little trading in
the secondary market for particular equity securities, which may adversely affect our firm 's ability
to value accurately or dispose of such equity securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of equity
securities. Investing in smaller companies may pose additional risks as it is often more difficult to
value or dispose of small company stocks, more difficult to obtain information about smaller
companies, and the prices of their stocks may be more volatile than stocks of larger, more established
companies. Clients should have a long-term perspective and, for example, be able to tolerate
potentially sharp declines in value.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that
money in a variety of differing security types based on the objectives of the fund. The portfolio of the
fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The price that investors
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Fisher and Wiens Wealth Management, LLC
pay for mutual fund shares are the fund’s per share net asset value (“NAV”) plus any shareholder fees
that the fund imposes at the time of purchase (such as sales loads). Investors typically cannot
ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence
which securities the fund manager buys and sells or the timing of those trades. With an individual
stock, investors can obtain real-time (or close to real-time) pricing information with relative ease by
checking financial websites or by calling a broker or your investment adviser. Investors can also
monitor how a stock’s price changes from hour to hour—or even second to second. By contrast, with
a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
purchased by the fund; (b) Mutual funds typically have the benefit of diversification, which is an
investing strategy that generally sums up as “Don’t put all your eggs in one basket.” Spreading
investments across a wide range of companies and industry sectors can help lower the risk if a
company or sector fails. Some investors find it easier to achieve diversification through ownership of
mutual funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual
fund investors can readily redeem their shares at the current NAV, less any fees and charges assessed
on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must
pay sales charges, annual fees, and other expenses regardless of how the fund performs. Depending
on the timing of their investment, investors may also have to pay taxes on any capital gains
distributions they receive. This includes instances where the fund performed poorly after purchasing
shares.; (b) Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given
time, nor can they directly influence which securities the fund manager buys and sells or the timing
of those trades.; and (c) With an individual stock, investors can obtain real-time (or close to real-
time) pricing information with relative ease by checking financial websites or by calling a broker or
your investment adviser. Investors can also monitor how a stock’s price changes from hour to hour—
or even second to second. By contrast, with a mutual fund, the price at which an investor purchases
or redeems shares will typically depend on the fund’s NAV, which the fund might not calculate until
many hours after the investor placed the order. In general, mutual funds must calculate their NAV at
least once every business day, typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year
on the dividends or interest the investor receives. However, the investor will not have to pay any
capital gains tax until the investor actually sells and makes a profit. Mutual funds, however, are
different. When an investor buys and holds mutual fund shares, the investor will owe income tax on
any ordinary dividends in the year the investor receives or reinvests them. Moreover, in addition to
owing taxes on any personal capital gains when the investor sells shares, the investor may have to
pay taxes each year on the fund’s capital gains. That is because the law requires mutual funds to
distribute capital gains to shareholders if they sell securities for a profit, and cannot use losses to
offset these gains.
Structured Products: Structured products are designed to facilitate highly customized risk-return
objectives. While structured products come in many different forms, they typically consist of a debt
security that is structured to make interest and principal payments based upon various assets, rates
or formulas. Many structured products include an embedded derivative component. Structured
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Fisher and Wiens Wealth Management, LLC
products may be structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives, in which case they
are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price,
credit and market risks. One common risk associated with structured products is a relative lack of
liquidity due to the highly customized nature of the investment. Moreover, the full extent of returns
from the complex performance features is often not realized until maturity. As such, structured
products tend to be more of a buy-and-hold investment decision rather than a means of getting in
and out of a position with speed and efficiency.
Another risk with structured products is the credit quality of the issuer. Although the cash flows are
derived from other sources, the products themselves are legally considered to be the issuing financial
institution's liabilities. The vast majority of structured products are from high-investment-grade
issuers only. Also, there is a lack of pricing transparency. There is no uniform standard for pricing,
making it harder to compare the net-of-pricing attractiveness of alternative structured product
offerings than it is, for instance, to compare the net expense ratios of different mutual funds or
commissions among broker-dealers.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and your account(s) could enjoy a gain, it is also possible that the stock market
may decrease and your account(s) could suffer a loss. It is important that you understand the risks
associated with investing in the stock market, are appropriately diversified in your investments, and
ask us any questions you may have.
Description of Material, Significant or Unusual Risks
We generally invest client’s cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, we
try to achieve the highest return on our client’s cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to Comprehensive
Portfolio Management, as applicable.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Representatives of our firm are registered representatives of LPL, member FINRA/SIPC, and licensed
insurance agents. As a result of these transactions, they receive normal and customary commissions.
A conflict of interest exists as these commissionable securities sales create an incentive to
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recommend products based on the compensation earned. To mitigate this potential conflict, our firm
will act in the client’s best interest.
Beau Fisher is also registered as an Investment Adviser Representative of LPL Financial. Only certain
legacy 401k plan clients are managed on LPL’s platforms, and all new clients are opened as clients of
FWWM.
The compensation paid to us for the use of LPL Sponsored Advisory Programs may vary, and thus,
there may be a conflict of interest in recommending a platform that shares a larger portion of its
advisory fees over another. Prior to referring clients, we will ensure that the managers are licensed
or notice filed with the respective authorities. A potential conflict of interest in utilizing third party
advisors may be an incentive to us in selecting a particular advisor over another in the form of fees
or services. In order to minimize this conflict our firm will make our selections in the best interest of
our clients.
Item 11: Code of Ethics, Participation or Interest
in Client Transactions & Personal Trading
An investment adviser is considered a fiduciary and our firm has a fiduciary duty to all clients. As a
fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty is
considered the core underlying principle for our Code of Ethics which also includes Insider Trading and
Personal Securities Transactions Policies and Procedures. If a client or a potential client wishes to review
our Code of Ethics in its entirety, a copy will be provided upon request.
We recognize that the personal investment transactions of members and employees of our firm demand
the application of a high Code of Ethics and require that all such transactions be carried out in a way that
does not endanger the interest of any client. At the same time, we believe that if investment goals are
similar for clients and for members and employees of our firm, it is logical and even desirable that there
be common ownership of some securities.
Therefore, in order to prevent conflicts of interest, we have in place a set of procedures (including a pre-
clearing procedure) with respect to transactions effected by our members, officers and employees for
their personal accounts1. In order to monitor compliance with our personal trading policy, we have a
quarterly securities transaction reporting system for all of our associates. Upon employment or
affiliation and at least annually thereafter, all supervised persons will sign an acknowledgement that
they have read, understand, and agree to comply with our Code of Ethics.
Neither our firm nor a related person recommends to clients, or buys or sells for client accounts,
securities in which our firm or a related person has a material financial interest. Related persons of
our firm may buy or sell securities and other investments that are also recommended to clients. In
order to minimize this conflict of interest, our related persons will place client interests ahead of their
own interests and adhere to our firm’s Code of Ethics. Further, our related persons will refrain from
buying or selling the same securities prior to buying or selling for our clients in the same day. If related
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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Fisher and Wiens Wealth Management, LLC
persons’ accounts are included in a block trade, our related persons accounts will be traded in the same
manner every time.
Our firm and supervised persons must conduct business in an honest, ethical, and fair manner and avoid
all circumstances that might negatively affect or appear to affect our duty of complete loyalty to all
clients. This disclosure is provided to give all clients a summary of our Code of Ethics.
Item 12: Brokerage Practices
Selecting a Brokerage Firm
We seek to recommend a custodian/broker who will hold your assets and execute transactions on
terms that are overall most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others, these:
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
• Quality of services
Our firm may recommend that clients establish brokerage accounts with LPL, member FINRA/SIPC.
Clients are advised that they are under no obligation to implement our recommendations and may
choose a broker-dealer at their discretion. Clients may pay commissions or fees that are higher or lower
than those that may be obtained from elsewhere for similar services.
We do not receive soft dollars generated by the securities transactions of our clients. The term "soft
dollars" refers to funds which are generated by client trades “commission rebates or credits” being
used by our firm to purchase products or services (such as research and enhanced brokerage
services) from or through the broker-dealers whom our firm engages to execute securities
transactions. In addition, neither our firm nor our related person(s) have authority to determine,
without specific client consent, the broker-dealer to be used in any securities transaction or the
commission rate to be paid.
Our firm, however, does receive some “eligible” products and services under safe harbor as
determined under the Securities and Exchange Act, Section 28(e). These products and services
include: national, regional or investment adviser specific educational events organized and/or
sponsored by LPL Financial; professional compliance; legal and business consulting; publications and
conferences on practice management; information technology; business succession; employee
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Fisher and Wiens Wealth Management, LLC
benefits providers; human capital consultants; insurance; and marketing. In addition, LPL Financial
may make available, arrange and/or pay vendors for these types of services rendered to our firm by
independent third parties. LPL Financial may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to our
firm. While, as a fiduciary, our firm endeavors to act in its clients’ best interests, Adviser’s
recommendation/requirement that clients maintain their assets in accounts at LPL Financial may be
based in part on the benefit to our firm of the availability of some of the foregoing products and
services and other arrangements and not solely on the nature, cost, or quality of custody and
brokerage services provided by LPL Financial, which may create a potential conflict of interest.
As a result of receiving such “eligible” products and services for no cost, we may have an incentive to
continue to place client trades through broker-dealers that offer those products and services. This
interest conflicts with the clients' interest of obtaining the lowest commission rate available.
Therefore, we must determine in good faith, that such commissions are reasonable in relation to the
value of the services provided by such executing broker-dealers. Our firm examined this potential
conflict of interest when we chose to enter into the relationship with LPL Financial and we have
determined that the relationship is in the best interest of our firm’s clients and satisfies our client
obligations, including our duty to seek best execution.
Client Brokerage Commissions
Our firm does not refer clients to particular broker-dealers in exchange for client referrals from those
broker-dealers.
Brokerage for Client Referrals
Neither we nor any of our firm’s related persons have discretionary authority in making the
determination of the brokers with whom orders for the purchase or sale of securities are placed for
execution, and the commission rates at which such securities transactions are effected.
Directed Brokerage
Neither we nor any of our firm’s related persons have discretionary authority in making the
determination of the brokers with whom orders for the purchase or sale of securities are placed for
execution, and the commission rates at which such securities transactions are effected. We routinely
recommend that a client directs us to execute through a specified broker-dealer. Our firm
recommends the use of LPL. Each client will be required to establish their account(s) with LPL if not
already done. Please note that not all advisers have this requirement.
Permissibility of Client-Directed Brokerage
We do not allow client-directed brokerage outside our custodial recommendations.
Aggregation of Purchase or Sale
We perform investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more particular accounts, they are affected only when we believe that to
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Fisher and Wiens Wealth Management, LLC
do so will be in the best interest of the effected accounts. When such concurrent authorizations occur,
the objective is to allocate the executions in a manner which is deemed equitable to the accounts
involved. In any given situation, we attempt to allocate trade executions in the most equitable manner
possible, taking into consideration client objectives, current asset allocation and availability of funds
using price averaging, proration and consistently non-arbitrary methods of allocation.
Item 13: Review of Accounts
Our management personnel or financial advisors review accounts on at least an annual basis for our
clients subscribing to our Comprehensive Portfolio Management service. The nature of these reviews
is to learn whether clients’ accounts are in line with their investment objectives, appropriately
positioned based on market conditions, and investment policies, if applicable. We do not provide
written reports to clients, unless asked to do so. Verbal reports to clients take place on at least an
annual basis when we contact clients who subscribe to our Comprehensive Portfolio Management
service.
Our firm may review client accounts more frequently than described above. Among the factors which
may trigger an off-cycle review are major market or economic events, the client’s life events, requests
by the client, etc.
Item 14: Client Referrals & Other Compensation
LPL Financial LLC
Investment or Brokerage Discretion
We provide discretionary portfolio management services where the investment advice provided is
custom tailored to meet the needs and investment objectives of each client. Accordingly, we are
authorized to perform various functions, at the client’s expense, without further approval from the
client. Such functions include the determination of securities to be purchased/sold and the amount
of securities to be purchased/sold. We do not have discretionary authority over the broker or dealer
to be used.
Suggestion of Brokers to Clients
We shall recommend LPL Financial. LPL is the broker-dealer with which our representatives are also
associated. As a result of the individual association of our representatives with LPL, we are generally
required to utilize the brokerage/custodial services of LPL for investment advisory accounts. Our
general policies relative to the execution of client securities brokerage transactions are as follows:
In seeking “best execution”, the determinative factor is not the lowest possible commission cost, but
whether the transaction represents the best qualitative execution. LPL also takes into consideration
the full range of a broker-dealer's services including execution capability, commission rates, and
responsiveness. Although LPL will seek competitive commission rates, it may not necessarily obtain
the lowest possible commission rates for all account transactions.
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Fisher and Wiens Wealth Management, LLC
Over-the-Counter (OTC) securities transactions are generally effected based on two (2) separate
broker-dealers: (1) a “dealer” or “principal” acting as market-maker; and (2) the executing broker-
dealer that acts in an agency capacity. Dealers executing principal transactions typically include a
mark-up/down, which is included in the offer or bid price of the securities purchased or sold. In
addition to the dealer mark-up/down, the client may also incur the transaction fee imposed by the
executing broker-dealer. We do not receive any portion of the dealer mark-up/down or the executing
broker-dealer transaction fee.
Transactions for each client account will be effected independently. We individually review each
client’s account and place trades accordingly. Despite being purchased or sold at approximately the
same time all clients’ transactions will incur individual transaction fees.
Additional Compensation
We may receive from LPL or a mutual fund company, without cost and/or at a discount non soft-
dollar support services and/or products, to assist us to better monitor and service client accounts
maintained at such institutions. Included within the support services we may receive investment-
related research, pricing information and market data, software and other technology that provide
access to client account data, compliance and/or practice management-related publications,
discounted or gratis consulting services, discounted and/or gratis attendance at conferences,
meetings, and other educational and/or social events, marketing support, computer hardware
and/or software and/or other products used by us to assist us in our investment advisory business
operations.
Our clients do not pay more for investment transactions effected and/or assets maintained at LPL as
a result of this arrangement. There is no commitment made by us to LPL or any other institution as a
result of the above arrangement.
Wholesaler Event Co-Sponsorship
Various product wholesalers provide financial assistance to allow us to sponsor our numerous client
educational seminars. This money is not directly tied to our use of their products, nor it is contingent
upon any future business to be directed to their products.
Referral Fees
Our firm does not pay referral fees (non-commission based) to independent solicitors (non-
registered representatives) for the referral of their clients to our firm in accordance with Rule 206
(4)-3 of the Investment Advisers Act of 1940.
Item 15: Custody
We do not have custody of client funds or securities. All of our clients receive at least quarterly
account statements directly from their custodians. Upon opening an account with a qualified
custodian on a client's behalf, we promptly notify the client in writing of the qualified custodian's
contact information. If we decide to also send account statements to clients, such notice and account
statements include a legend that recommends that the client compare the account statements
received from the qualified custodian with those received from our firm.
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Fisher and Wiens Wealth Management, LLC
We encourage our clients to raise any questions with us about the custody, safety or security of their
assets. The custodians we do business with will send you independent account statements listing
your account balance(s), transaction history and any fee debits or other fees taken out of your
account.
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody
Rule as well as clarified that an adviser who has the power to disburse client funds to a third party
under a standing letter of instruction (“SLOA”) is deemed to have custody. As such, our firm has
adopted the following safeguards in conjunction with our custodian :
• The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a
transfer of funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
• The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, we are
authorized to execute securities transactions, which securities are bought and sold, and the total
amount to be bought and sold. Limitations may be imposed by the client in the form of specific
constraints on any of these areas of discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
We do not accept proxy authority to vote client securities. Clients will receive proxies or other
solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to our
firm, we will forward them on to you and ask the party who sent them to mail them directly to you in
the future. Clients may call, write or email us to discuss questions they may have about particular
proxy votes or other solicitations.
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Fisher and Wiens Wealth Management, LLC
Item 18: Financial Information
We have never been the subject of a bankruptcy proceeding and are not required to provide financial
information in this Brochure because:
• We do not require the prepayment of more than $1200 in fees and six or more months in
advance.
• We do not take custody of client funds or securities.
• We do not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
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Fisher and Wiens Wealth Management, LLC