View Document Text
Item 1. Cover Page
431 Geneva National Ave., South
Lake Geneva, WI 53147
Phone: (262) 686-3005
FORM ADV – PART 2A BROCHURE
September 10, 2025
This Brochure provides information about the qualifications and business practices of FORM Wealth Advisors,
LLC (“FORM")). If you have any questions about the contents of this Brochure, please contact us at (262) 686-
3005. The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC”) or by any state securities authority.
Additional information about FORM (CRD No. 326519), including a copy of its Form ADV Part 1, is available
on the SEC's website at www.adviserinfo.sec.gov.
FORM is a registered investment adviser. Registration of an investment adviser does not imply any certain
level of skill or training.
Item 2. Material Changes
FORM Wealth Advisors, LLC has the following material changes to report from its last filing of
the ADV Part 2A dated January 15, 2025. Material changes relate to FORM Wealth Advisors,
LLC’s policies, practices or conflicts of interests.
• We have transitioned to registration with the United States Securities and Exchange Commission
from its prior registration at the state level.
• We have amended item 4 and item 5 to disclosure portfolio management services and the fee
schedule associated with those services.
• We have amended item 4, item 5 and item 7 to disclose company 3(38) plan consulting services
and the fee schedule associate with those services.
• We have updated item 8 of the brochure to disclose methods of analysis and risk of securities.
• We have amended item 12 to disclose the custodian used for portfolio management services and
our relationship with the custodian, Raymond James & Associates, Inc.
• We have amended item 15, Custody, to describe that we do not take custody of client accounts at
any time and that custody of client’s accounts is held primarily at the client’s custodian.
• We have amended item 16 to disclose that we provide discretionary investment advisory services
to clients.
• We have removed item 19 of the brochure because we are no longer a state registered investment
adviser.
• We have amended item 10 to remove outside business affiliations with Raymond James Financial
Services, Inc.
2 | PAGE
FORM ADV
P A R T 2 A 2 B
Item 3. Table of Contents
Item 1. Cover Page ........................................................................................................................................ 1
Item 2. Material Changes .............................................................................................................................. 2
Item 3. Table of Contents .............................................................................................................................. 3
Item 4. Advisory Business ............................................................................................................................ 4
Item 5. Fees and Compensation .................................................................................................................... 7
Item 6. Performance Based Fees and Side-by-Side Management ................................................................ 8
Item 7. Types of Clients/Minimum Account Size ........................................................................................ 9
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 9
Item 9. Disciplinary Information ................................................................................................................ 11
Item 10. Other Financial Industry Activities and Affiliation ...................................................................... 12
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................ 12
Item 12. Brokerage Practices ...................................................................................................................... 12
Item 13. Review of Accounts and Reports ................................................................................................. 13
Item 14. Client Referrals and Other Compensation .................................................................................... 13
Item 15. Custody ......................................................................................................................................... 13
Item 16. Investment Discretion ................................................................................................................... 14
Item 17. Voting Client Securities ................................................................................................................ 15
Item 18. Financial Information ................................................................................................................... 15
Schedule 2B: Brochure Supplement .............................................................................................................. 0
3 | PAGE
FORM ADV
P A R T 2 A 2 B
Item 4. Advisory Business
FORM Wealth Advisors, LLC (“FORM”) as of September 27, 2024, is currently a registered investment
adviser with the Securities and Exchange Commission (SEC). FORM has been registered as an investment
adviser since June 1, 2023. FORM provides financial services to a wide variety of clients. FORM is wholly
owned by Tyson Ray. FORM is not under common control with any other firm, nor does it control any
other firm. The firm engages in wealth management services in addition to providing investment advice.
The advisory services of FORM are described in detail below.
Financial Planning Services
FORM provides holistic financial planning services for a flat fee. Financial Planning Services are performed
in the scope requested by a client and can include any or all of the following:
➢ Financial Planning. Budgeting, cash flow analysis, assessing current financial situation, defining
financial goals, net worth statement, debt management, lifestyle planning, major buy/sell decisions,
risk tolerance review, asset allocation design, portfolio holdings review and portfolio analysis.
➢ Tax Strategy. Tax strategy analysis, tax distribution analysis, gift tax analysis and capital gain/loss
analysis.
➢ Insurance Planning. Life insurance review, disability insurance review, needs analysis, disability,
long term-care, risk management and liability insurance
➢ Education Planning. Tuition planning, education account reviews and education funding.
➢ Retirement Planning. Retirement accumulation planning, income analysis, longevity planning,
retirement account review and distribution analysis.
➢ Estate Planning. Estate planning review and analysis, gift strategies, multigenerational planning,
philanthropic planning and legacy planning.
➢ Business Planning. Business succession planning, business insurance review and disability
protection options.
As recommendations are made, consideration is given to risk tolerance, income needs and short and long-
term financial objectives. Financial Planning Services are often provided in connection with a specific
event or transaction, for example, a business exit or estate planning. Financial Planning Services include
access to a financial planner and ongoing conversations during the duration of the engagement.
Recommendations are generally provided in the course of conversations with a client; however, written
information regarding recommendations may be provided upon request. Financial Planning Services are
generally provided until the conclusion of a particular event or transaction and are not ongoing unless a
client requests otherwise.
The decision to accept any recommendation or advice provided by FORM through its Financial Planning
Services, and all decisions regarding implementation thereof, are left to the client. Clients are free to
implement recommended transactions through broker-dealers and other service providers other than those
recommended by FORM. Clients should evaluate independently the transaction execution services
recommended by FORM, including the reasonableness of any transaction price and commission they may
receive.
All Financial Planning Services advice is based on information provided by the client. It is the client's
responsibility to be certain that FORM has current and accurate information. Changes in client's financial
condition, personal circumstances, goals, or general economic conditions may trigger changes to the advice
that would be provided by FORM. To the extent that material changes have occurred to a client's
circumstances or goals, or to the extent a client requests FORM address a new project, the client will be
asked to sign a new Services Agreement.
4 | PAGE
FORM ADV
P A R T 2 A 2 B
Portfolio Management Services
FORM offers ongoing portfolio management services based on the individual goals, objectives, time
horizon, and risk tolerance of each client. FORM provides an Investment Policy Statement. Which outlines
the portfolio management services which include, but are not limited to, the following:
•
Investment strategy
•
Research
•
Asset allocation
•
Asset selection
•
Risk tolerance
•
Regular portfolio monitoring
FORM evaluates the current investments of each client with respect to their risk tolerance levels and time
horizon. Risk tolerance levels are documented in the Investment Policy Statement, which is given to each
client.
FORM seeks to provide that investment decisions are made in accordance with the fiduciary duties owed
to its accounts and without consideration of FORM’s economic, investment or other financial interests. To
meet its fiduciary obligations, FORM attempts to avoid, among other things, investment or trading practices
that systematically advantage or disadvantage certain client portfolios, and, accordingly, FORM’s policy is
to seek fair and equitable allocation of investment opportunities/transactions among its clients to avoid
favoring one client over another over time. It is FORM’s policy to allocate investment opportunities and
transactions it identifies as being appropriate and prudent on a fair and equitable basis over time.
FORM will tailor a program for each individual client. This will include an interview session to get to know
the client’s specific needs and requirements as well as a plan that will be executed by FORM on behalf of
the client. FORM may use model allocations, together with a specific set of recommendations for each
client based on their personal restrictions, needs, and targets. Clients may impose restrictions in investing
in certain securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent FORM from properly servicing the client account, or if the restrictions would require
FORM to deviate from its standard suite of services, FORM reserves the right to end the relationship.
A wrap fee program is an investment program wherein the investor pays one stated fee that includes
management fees, transaction costs, and certain other administrative fees. FORM does not participate in
any wrap fee programs.
Company 3(38) Retirement Plan Consulting Services
FORM offers companies 3(38) retirement plan consulting services. Consulting may include, but is not
limited to:
• Plan Investment Policy Statement
• Discretionary Services
• Communication and Education of Participants
• Periodic Investment Reviews
• Assist with the Evaluation of Recordkeepers, Investment Platforms and Administrative Platforms,
as applicable
These services are based on the goals, objectives, demographics, time horizon, and/or risk tolerance of the
company plan and its participants.
Annuity and Insurance Consulting
5 | PAGE
FORM ADV
P A R T 2 A 2 B
FORM refers clients to other agents or vendors for annuities and insurance if it is
determined a product should be implemented as part of financial plan. One of these
vendors used is DPL Financial Partners, LLC. FORM is not compensated by commission
from any other company. Clients pay fees to FORM for advice and consulting on
insurance products. The services and compensation are detailed in the client’s contract
with FORM either as a financial planning service or portfolio management service for
products with underlying investments.
FORM is a member of DPL Financial Partners, LLC’s (“DPL”) platform. They are a third-
party provider of a platform of insurance consultation services to investment advisers
with clients who have current or future needs for insurance products. DPL’s platform is
available to SEC- and state-registered investment advisers (“RIAs”), as well as to
investment advisers who are exempt for SEC and state registration (“ERAs”).
DPL offers RIAs and ERAs memberships to its platform for a fixed annual fee. Through
its licensed insurance agents, who are also registered representative of The Leaders
Group, Inc. an unaffiliated SEC-Registered Broker-dealer and FINRA member, offers
members a variety of services relating to commission free insurance products. These
services include, among others, providing members with analyses of their current
methodology for evaluating client insurance needs, educating and acting as a resource to
members regarding insurance products generally and specific insurance products owned
by their clients or that their clients are considering purchasing, and providing members
access to, and marketing support for, commission free products that insurers have agreed
to offer to members’ clients through DPL’s platform.
For providing platform services to RIAs and ERAs, DPL receives service fees from the
insurers that offer their commission free products through the platform. These service fees
are based on the insurance premiums received by the insurers from DPL members’ clients.
FORM is not compensated by DPL. FORM clients pay for consulting services on insurance
as part of financial planning services.
DPL is licensed as an insurance producer in Kentucky and other jurisdictions where
require to perform the platform services. Its representatives are also licensed as insurance
producers, appointed as insurance agents of the insurers offering their products through
the platform, and registered representatives of the Leaders Group.
FORM has the following assets under management:
Date Calculated:
Discretionary
Amounts:
Non-Discretionary
Amounts:
Total Assets
Under
Management
$932,320,041
December 31, 2024
$ 881,059,055
$ 51,260,986
6 | PAGE
FORM ADV
P A R T 2 A 2 B
Item 5. Fees and Compensation
Portfolio Management Services
Our tiered investment advisory fees for management and service are combined for a total fee deducted
quarterly in advance, based on the aggregated total value of your household’s advisory account(s) as
follows:
Assets Under Management
Fee
First
$500,000
1.50%
Next
$500,000
1.25%
Next
$1,000,000
1.00%
Next
$2,000,000
0.75%
Next
$6,000,000
0.50%
Next
$10,000,000
0.40%
Next
$10,000,000
0.30%
Over
$30,000,000
0.20%
Fees are negotiable. The specific fee charged will be agreed upon between the client and FORM as
described in the contract. Please note that the above does not include any fees or expenses within the
individual investments that may be used or fees or costs required by custodian. Portfolio management fees
are withdrawn directly from the client’s accounts with the client’s written authorization.
Company 3(38) Retirement Consulting Fees
Our consulting fees are as follows. Fees are deducted quarterly in advance, based on the plan assets.
Assets Under Management
Fee
$0 - $1,000,000
1.05%
$1,000,001 - $3,000,000
0.80%
$3,000,001 - $5,000,000
0.55%
$5,000,001 - $10,000,000
0.40%
$10,000,001 - $25,000,000
0.37%
$25,000,001 - $50,000,000
0.33%
7 | PAGE
FORM ADV
P A R T 2 A 2 B
$50,000,001 - $100,000,000
0.27%
$100,000,000+
0.22%
Financial Planning Fees
FORM charges a flat fee for Financial Planning Services. For engagements of less than four weeks, the
total fee is set up front and ranges from $1,000 - $4,000. The set fee is based largely on the expected scope
of the engagement, with a one-time meeting to discuss financial plans set at $1,000 and a maximum
planning fee of $4,000 for an expected four weeks of work. For engagements expected to last longer than
four weeks, FORM charges a flat fee of $1,000 per week for the duration of the agreement. These fees may
be negotiable on a case-by-case basis if a client’s needs fall outside the usual scope of FORM’s weekly
financial planning services.
Although the hours spent working on a client’s financial plan are one part of the scope of an engagement,
FORM also considers the number of FORM associates working on a project, the unique expertise of those
associates, and the financial benefit and savings clients may realize as a result of implementing FORM’s
advice to be important factors in setting fees. FORM expects to spend time working on a client’s financial
plan throughout the course of the engagement, but FORM does not guarantee that a minimum number of
hours will be spent on the plan each week or limit the maximum number of hours that will be spent on the
plan each week.
Fees paid to FORM are for advisory services only. The fees do not include, for example, the fees charged
by third parties such as third-party managers, or accountants and attorneys assisting with providing the
client with accounting and legal advice. Commissions on transactions and other account fees will also be
charged by brokerage firms in accordance with the account’s brokerage firm’s normal commission
schedule. See Item 12, Brokerage Practices. Customary commissions on insurance are also not included.
Prospective clients should be aware that in addition to FORM’s advisory fees, each mutual fund in which
a client's assets are invested also pays its own advisory fees and other internal expenses which already have
been deducted from the fund's reported performance. Depending on the fund, a client may be able to invest
directly in the shares issued by the fund with or without incurring any sales or third-party management fees.
Account maintenance fees are also deducted by the custodian.
In addition, there may be tax effects resulting from fund share redemptions, and other sales, made by clients
in response to recommendations from FORM. Redemptions and sales are taxable events which may
accelerate the recognition of capital gains, and losses, and frequent redemptions and sales may result in
short-term, rather than long-term, capital gains and losses.
Billing
Clients will be billed monthly in arrears for their Financial Planning Fees. Bills are expected to be sent out
at the beginning of the month following the month in which services are rendered. This includes final bills
for services that were concluded at any time during the previous month. Fees will be paid by the client
directly, or by a custodian of client’s choice at client’s instruction and are due within 10 days of receipt of
the bill.
Item 6. Performance Based Fees and Side-by-Side Management
Performance-based fees are fees based on a share of capital gains on or capital appreciation of the assets of
a client. Side-by-side management refers to the practice of managing both accounts that are charged
performance-based fees and accounts that are charged another type of fee. FORM does not charge any
performance-based fees. All fees are disclosed above.
8 | PAGE
FORM ADV
P A R T 2 A 2 B
Item 7. Types of Clients/Minimum Account Size
FORM provides advisory services available to a wide variety of clients including, but not limited to, high
income or high net worth individuals, trusts, 3(38) plans, profit-sharing plans, and business entities. FORM
does not require a minimum account size but does reserve the right to refuse or terminate an account at its
discretion.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
FORM may discuss the risk factors applicable to investing, generally. Clients are also encouraged to
carefully read the prospectus of each investment selected before they invest. Some of these general risks
associated with investing in securities include:
➢ Market Risk. The price of a security may drop in reaction to tangible and intangible events and
conditions. This type of risk is caused by external factors independent of a security’s particular
underlying circumstances.
➢ Interest-rate Risk. Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
➢ Inflation Risk. When any type of inflation is present, a dollar today will not buy as much as a dollar
next year, because purchasing power is eroding at the rate of inflation.
➢ Liquidity Risk. Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury
Bills are highly liquid, while real estate properties are not.
FORM does not guarantee the results of the advice given. Thus, significant losses can occur by investing
in any security, or by following any strategy, including those recommended by FORM.
FORM’s methods of analysis may include charting analysis, fundamental analysis, technical analysis,
cyclical analysis, quantitative analysis and modern portfolio theory.
Charting analysis involves the use of patterns in performance charts. FORM uses this technique to search
for patterns used to help predict favorable conditions for buying and/or selling a security. Charting analysis
strategy involves using and comparing various charts to predict long and short term performance or market
trends. The risk involved in using this method is that only past performance data is considered without using
other methods to crosscheck data. Using charting analysis without other methods of analysis would be
making the assumption that past performance will be indicative of future performance. This may not be the
case.
Technical analysis involves the analysis of past market data; primarily price and volume. Technical
analysis attempts to predict a future stock price or direction based on market trends. The assumption is that
the market follows discernible patterns and if these patterns can be identified then a prediction can be made.
The risk is that markets do not always follow patterns and relying solely on this method may not work long
term.
Modern portfolio theory is an investment approach that attempts to maximize portfolio expected return
for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected return, by
carefully choosing the proportions of various assets. Modern Portfolio Theory assumes that investors are
risk averse, meaning that given two portfolios that offer the same expected return, investors will prefer the
less risky one. Thus, an investor will take on increased risk only if compensated by higher expected returns.
Conversely, an investor who wants higher expected returns must accept more risk. The exact trade-off will
9 | PAGE
FORM ADV
P A R T 2 A 2 B
be the same for all investors, but different investors will evaluate the trade-off differently based on
individual risk aversion characteristics. The implication is that a rational investor will not invest in a
portfolio if a second portfolio exists with a more favorable risk-expected return profile – i.e., if for that level
of risk an alternative portfolio exists which has better expected returns.
Risks of Specified Securities
In managing client account, FORM may discuss the risk factors applicable to investing assest and
diversifying client accounts.
Equity investment generally refers to buying shares of stocks in return for receiving a future payment of
dividends and capital gains if the value of the stock increases. The value of equity securities may fluctuate
in response to specific situations for each company, industry market conditions and general economic
environments.
Fixed Income investments generally pay a return on a fixed schedule, though the amount of the payments
can vary. This includes corporate and government debt securities, leveraged loans, high yield, and
investment grade debt and structured products, such as mortgage and other asset-backed securities, although
individual bonds may be the best known type of fixed income security. In general the fixed income market
is volatile, and fixed income securities carry significant interest rate risk. (As interest rates rise, bond prices
usually fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed
income securities also carry inflation risk, liquidity risk, call risk and credit and default risks for both issuers
and counterparties. The risk of default on treasury inflation protected/inflation linked bonds is dependent
upon the U.S. Treasury defaulting, but these bonds still carry a risk of losing share price value. Risks of
investing in foreign fixed income securities also include the general risks inherent in non-U.S. investing.
Non-U.S. Securities present certain additional risks such as currency fluctuation, political and economic
change, social unrest, changes in government regulation, differences in accounting and the lesser degree of
accurate public information available.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose money
investing in mutual funds. All mutual funds have costs that lower investment returns. The funds can be of
bond (fixed income) nature or stock (equity) nature, or a mix of multiple underlying security types.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges, similar to
stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock
holding bankruptcy). Areas of concern include the lack of transparency in products and increasing
complexity, conflicts of interest and the possibility of inadequate regulatory compliance. Because ETFs use
"authorized participants" (APs) as agents to facilitate creations or redemptions (primary market), there is a
risk that an AP decides to no longer participate for a particular ETF; however, that risk is mitigated by the
fact that other APs can step in to fill the vacancy of the withdrawing AP [an ETF typically has multiple
APs] and ETF transactions predominantly take place in the secondary market without need for an AP. Like
other liquid securities, ETF pricing changes throughout the trading day and there can be no guarantee that
an ETF is purchased at the optimal time in terms of market movements. Moreover, due to market
fluctuations, ETF brokerage costs, differing demand and characteristics of underlying securities, and other
factors, the price of an ETF can be lower that the aggregate market price of its cash and component
individual securities (net asset value – NAV). An ETF is subject to the same market risks as those of its
underlying individual securities, and also has internal expenses that can lower investment returns.
Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares” not physical
metal) specifically may be negatively impacted by several unique factors, among them (1) large sales by
the official sector which own a significant portion of aggregate world holdings in gold and other precious
metals, (2) a significant increase in hedging activities by producers of gold or other precious metals, (3) a
significant change in the attitude of speculators and investors.
Real Estate funds (including REITs) face several kinds of risk that are inherent in the real estate sector,
which historically has experienced significant fluctuations and cycles in performance. Revenues and cash
10 | PAGE
FORM ADV
P A R T 2 A 2 B
flows may be adversely affected by: changes in local real estate market conditions due to changes in national
or local economic conditions or changes in local property market characteristics; competition from other
properties offering the same or similar services; changes in interest rates and in the state of the debt and
equity credit markets; the ongoing need for capital improvements; changes in real estate tax rates and other
operating expenses; adverse changes in governmental rules and fiscal policies; adverse changes in zoning
laws; the impact of present or future environmental legislation and compliance with environmental laws.
Private Equity Funds: In addition to the risks associated with hedge funds, there are risks specifically
associated with investing in private equity. Capital calls can be made on short notice, and the failure to
meet capital calls can result in significant adverse consequences, including but not limited to a total loss of
investment.
Venture Capital Funds invest in start-up companies at an early stage of development in the interest of
generating a return through an eventual realization event; the risk is high as a result of the uncertainty
involved at that stage of development.
Private Placements carry a substantial risk as they are subject to less regulation than are publicly offered
securities, the market to resell these assets under applicable securities laws may be illiquid, due to
restrictions, and liquidation may be taken at a substantial discount to the underlying value or result in the
entire loss of the value of such assets.
Commodities are tangible assets used to manufacture and produce goods or services. Commodity prices
are affected by different risk factors, such as disease, storage capacity, supply, demand, delivery constraints
and weather. Because of those risk factors, even a well-diversified investment in commodities can be
uncertain.
Options are contracts to purchase a security at a given price, risking that an option may expire out of the
money resulting in minimal or no value. An uncovered option is a type of options contract that is not backed
by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered put is not
unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option positions entail
buying and selling multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option writing also involves
risks including but not limited to economic risk, market risk, sector risk, idiosyncratic risk,
political/regulatory risk, inflation (purchasing power) risk and interest rate risk.
Treasury Inflation Protected/Inflation Linked Bonds are treasury bonds indexed to an inflationary
gauge, with the aim of protecting the bond holder from declines in the purchasing power of the holder’s
money. The principal value of these bonds will typically increase with inflation and decrease with deflation,
whereas the interest payment varies with the adjusted principal value of the bond. The risk of default on
these bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a
potential risk of losing share price value, albeit rather minimal.
Currency investments, including related financial instruments with primary exposure to currencies, entail
significant price fluctuation. Currency values change quickly and frequently based on numerous factors,
including but not limited to interest rates, monetary policy, broader government actions, changes in national
or local economic conditions, political events, economic news, liquidity concerns, ratings agency updates,
and the movement of other currencies throughout the world. Currency trading also entails transaction risk
(the possibility of exchange rates changing before a trades has settled) and, if engaging in trades on a lightly
regulated exchange, significant counterparty risk. If employed, leverage will amplify these risks.
In preparing a financial plan for clients, FORM’s main sources of information include, but are not limited
to, online research, online materials prepared by others, and financial planning software.
Item 9. Disciplinary Information
FORM does not have any legal or disciplinary events to disclose.
11 | PAGE
FORM ADV
P A R T 2 A 2 B
Item 10. Other Financial Industry Activities and Affiliation
FORM is not actively engaged in any other financial industry activities, nor does it have any other
affiliations that are material to its advisory services.
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
FORM has adopted a Code of Ethics (the “Code”) for all supervised persons of the firm describing its high
standard of business conduct and fiduciary duty to its clients. FORM’s clients or prospective clients may
request a copy of the firm's Code of Ethics by contacting Kim Cochenour, Chief Compliance Officer.
FORM does not recommend that clients buy or sell any security in which FORM or a related
person has a material financial interest.
From time to time, representatives of FORM may buy or sell securities for themselves that they
also recommend to clients. This may provide an opportunity for representatives of FORM to buy
or sell the same securities before or after recommending the same securities to clients resulting in
representatives profiting off the recommendations they provide to clients. Such transactions may
create a conflict of interest. FORM will always document any transactions that could be construed
as conflicts of interest and will never engage in trading that operates to the client’s disadvantage
when similar securities are being bought or sold.
From time to time, representatives of FORM may buy or sell securities for themselves at or around
the same time as clients. This may provide an opportunity for representatives of FORM to buy or
sell securities before or after recommending securities to clients resulting in representatives
profiting off the recommendations they provide to clients. Such transactions may create a conflict
of interest; however, FORM will never engage in trading that operates to the client’s disadvantage
when similar securities are being bought or sold.
Item 12. Brokerage Practices
Custodians/broker-dealers will be recommended based on FORM’s duty to seek “best execution,” which
is the obligation to seek to execute securities transactions for a client on terms that are the most favorable
to the client under the circumstances. The client will not necessarily pay the lowest commission or
commission equivalent, and FORM may also consider the market expertise and research access provided
by the payment of commissions, including but not limited to access to written research, oral communication
with analysts, admittance to research conferences and other resources provided by the brokers to aid in the
research efforts of FORM. FORM will never charge a premium or commission on transactions, beyond the
actual cost imposed by the broker-dealer/custodian.
FORM recommends Raymond James & Associates, Inc. Member New York Stock Exchange/SIPC.
1. Research and Other Soft Dollar Benefits
FORM has access to research, products, or other services from its broker/dealer in
connection with client securities transactions (“soft dollar benefits”) consistent with
(and not outside of) the safe harbor contained in Section 28(e) of the Securities
Exchange Act of 1934, as amended, and may consider these benefits in recommending
brokers. There can be no assurance that any particular client will benefit from any
particular soft dollar research or other benefits. FORM benefits by not having to
produce or pay for the research, products or services, and FORM will have an incentive
to recommend a broker dealer based on receiving research or services. Clients should
12 | PAGE
FORM ADV
P A R T 2 A 2 B
be aware that FORM’s acceptance of soft dollar benefits may result in higher
commissions charged to the client.
2. Brokerage for Client Referrals
FORM receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
FORM will require clients to use a specific broker-dealer to execute transactions.
Aggregating (Block) Trading for Multiple Client Accounts
If FORM buys or sells the same securities on behalf of more than one client, it might, but would be under
no obligation to, aggregate or bunch, to the extent permitted by applicable law and regulations, the securities
to be purchased or sold for multiple clients in order to seek more favorable prices, lower brokerage
commissions or more efficient execution. In such case, FORM would place an aggregate order with the
broker on behalf of all such clients in order to ensure fairness for all clients; provided, however, that trades
would be reviewed periodically to ensure that accounts are not systematically disadvantaged by this policy.
FORM would determine the appropriate number of shares to place with brokers and will select the
appropriate brokers consistent with FORM’s duty to seek best execution, except for those accounts with
specific brokerage direction (if any). When FORM does not or cannot aggregate trades, clients may receive
less favorable prices, pay higher brokerage commissions, or experience less efficient trade execution.
Item 13. Review of Accounts and Reports
Portfolio management accounts are reviewed on an ongoing basis at least annually by the investment
adviser representatives of FORM with regard to their assigned clients’ respective investment policies and
risk tolerance levels.
Portfolio management reviews may be triggered by material market, economic, or political events, or by
changes in client's financial situations (such as retirement, termination of employment, physical move, or
inheritance).
Financial plans are reviewed on an ongoing basis for the duration of the engagement. FORM's
Representatives conduct all reviews. Recommendations are generally communicated during the course of
conversations with a client, but written reports may be provide upon a client’s request.
Each portfolio management client will receive at least quarterly a written report that details the client’s
account including assets held and asset value, which report will come from the custodian.
Item 14. Client Referrals and Other Compensation
FORM does not receive any economic benefit, directly or indirectly from any third party for advice
rendered to FORM clients. FORM does not compensate non-advisory personnel
(solicitors/promoters) for client referrals.
Item 15. Custody
FORM does not take physical custody of client accounts at any time. Custody of client’s accounts is held
primarily at the client’s custodian. Clients will receive account statements from the custodian and should
carefully review those statements.
13 | PAGE
FORM ADV
P A R T 2 A 2 B
However, the Firm is deemed to have custody in certain situations under guidance issued be the SEC.
Specifically, pursuant to the Investment Advisers Act of 1940, the Firm is deemed to have “constructive
custody” of Client funds because we have the authority and ability to debit our fees directly from the
accounts of those Clients receiving our services. Additionally, certain Clients have, and could in the future,
sign a Standing Letter of Authorization (“SLOA”) that gives us the authority to transfer funds to a third-
party as directed by the Client in the SLOA. This is also deemed to give us custody. Custody is defined as
any legal or actual ability by the firm to withdraw client funds or securities. Firms with deemed custody
must take the following steps:
1. Ensure clients’ managed assets are maintained by a qualified custodian.
2. Have a reasonable belief, after due inquiry, that the qualified custodian will deliver an account statement
directly to the client at least quarterly.
3. Confirm that account statements from the custodian contain all transactions that took place in the client’s
account during the period covered and reflect the deduction of advisory fees.
4. Obtain a surprise audit by an independent accountant on the clients’ accounts for which the advisory firm
is deemed to have custody.
However, the rules governing the direct debit of client fees and SLOAs exempts us from the surprise audit
rules if certain conditions (in addition to steps 1 through 3 above) are met. Those conditions are as follows:
1. When debiting fees from client accounts, we must receive written authorization from clients permitting
advisory fees to be deducted from the client’s account.
2. In the case of SLOAs, we must: (i) confirm that the name and address of the third party is included in
the SLOA, (ii) document that the third-party receiving the transfer is not related to our firm, and (ii) ensure
that certain requirements are being performed by the qualified custodian.
The qualified custodian that is selected by a client maintains actual physical custody of client assets. Client
account statements from custodians will be sent directly to each client to the email or postal mailing address
that is provided to the qualified custodian selected by the client. Clients are encouraged to compare
information provided in reports or statements received by our firm with the account statements received
from their custodian for accuracy. In addition, clients should understand that it is their responsibility, not
the custodian’s, to ensure that the fee calculation is correct.
If client funds or securities are inadvertently received by our firm, they will be returned to the sender
immediately, or as soon as practical.
We encourage our clients to raise any questions with us about the custody, safety, or security of their assets.
The custodians we do business with will send Clients independent account statements listing your account
balance(s), transaction history and any fee debits or other fees taken out of your account.
Item 16. Investment Discretion
FORM provides discretionary investment advisory services to clients. The Investment Advisory
Contract established with each client outlines the discretionary authority for trading. Where
investment discretion has been granted, FORM generally manages the client’s account and makes
investment decisions without consultation with the client as to what securities to buy or sell, when
the securities are to be bought or sold for the account, the total amount of the securities to be
bought/sold, or the price per share. In some instances, FORM’s discretionary authority in making
these determinations may be limited by conditions imposed by a client (in investment guidelines
or objectives, or client instructions otherwise provided to FORM).
14 | PAGE
FORM ADV
P A R T 2 A 2 B
Item 17. Voting Client Securities
FORM and its Representatives do not vote proxies on behalf of clients who will receive such notices from
their account’s custodian or a transfer agent. FORM and its Representatives do not provide advice regarding
proxy solicitations.
Item 18. Financial Information
FORM does not have any financial condition that is reasonably likely to impair its ability to meet its
contractual commitments to its clients.
15 | PAGE
FORM ADV
P A R T 2 A 2 B
Privacy Policy
FACTS
WHAT DOES FORM WEALTH ADVISORS, LLC ("FORM") DO WITH YOUR
PERSONAL INFORMATION?
Why?
Financial companies choose how they share your personal information. Federal law gives consumers
the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share,
and protect your personal information. Please read this notice carefully to understand what we do.
What?
Income, net worth and investment experience
The types of personal information we collect and share depend on the product or service you have with
us. This information can include:
• Social Security number and employment information
•
• Risk tolerance and retirement assets
When you are no longer our customer, we continue to share your information as described in this notice.
How?
All financial companies need to share customers’ personal information to run their everyday business. In
the section below, we list the reasons financial companies can share their customers’ personal
information; the reasons FORM chooses to share; and whether you can limit this sharing.
Reasons we can share your personal information
Does FORM
share?
Can you limit
this sharing?
Yes
No
For our everyday business purposes—
such as to process your transactions, maintain your account(s), respond
to court orders and legal investigations, or report to credit bureaus
Yes
No
For our marketing purposes—
to offer our products and services to you
For joint marketing with other financial companies
Yes
Yes
Yes
Yes
For our affiliates’ everyday business purposes—
information about your transactions and experiences
Yes
Yes
For our affiliates’ everyday business purposes—
information about your creditworthiness
For our affiliates to market to you
Yes
Yes
For non-affiliates to market to you
Yes
Yes
*If your representative terminates his or her relationship with us and
moves to another investment advisory firm, we or your independent
representative may disclose your personal information to the new
firm, unless you instruct us not to by returning the completed
Privacy Choices Notice form attached to this notice.
Questions? Call 262-686-3005
Who we are
16 | PAGE
FORM ADV
P A R T 2 A 2 B
Who is providing this notice?
FORM Wealth Advisors, LLC (FORM)
What we do
How does FORM protect my personal
information?
To protect your personal information from unauthorized access and use,
we use security measures that comply with federal law. These
measures include computer safeguards and secured files and buildings.
We only allow access to your personal information to those employees
who need it to perform their job responsibilities.
How does FORM collect my personal
information?
enter into investment advisory contract
apply for insurance
seek financial advice
We collect your personal information, for example, when you
•
•
•
We also collect your personal information from others, such as credit
bureaus, affiliates, or other companies.
Why can’t I limit all sharing?
Federal law gives you the right to limit only
•
sharing for affiliates’ everyday business purposes—information
about your creditworthiness
affiliates from using your information to market to you
sharing for non-affiliates to market to you
•
•
State laws and individual companies may give you additional rights to
limit sharing.
Definitions
Affiliates
Companies related by common ownership or control. They can be
financial and nonfinancial companies.
Non-affiliates
Companies not related by common ownership or control. They can be
financial and nonfinancial companies.
• Non-affiliates we share with can include companies such as
vendors, and other service providers.
Joint marketing
A formal agreement between non-affiliated financial companies that
together market financial products or services to you.
Our joint marketing partners include categories of companies such as
insurance companies.
Other important information
FORM Wealth Advisors, LLC (FORM) is a registered investment adviser.
If you want to limit our sharing
17 | PAGE
FORM ADV
P A R T 2 A 2 B
Contact us
If you prefer that we not share your nonpublic personal information
(except in those circumstances described previously that are permitted
or required by law), please contact us:
By telephone: 262-686-3005
By mail: Mark your choices below, fill in, and send the form to:
FORM Wealth Advisors
431 Geneva National Ave.
South Lake Geneva, WI 53147
Unless we hear from you, we can begin sharing your information
30 days from the date of this letter. However, you can contact us at
any time to limit our sharing.
Check your choices
Check any/all you want to limit:
Your choices will apply
to everyone on your
account
Do not share information about my creditworthiness with your affiliates for
their everyday business purposes.
Do not allow your affiliates to use my personal information to market to
me.
Do not share my personal information with non-affiliates to market their
products and services to me.
Mail to:
Your name
Your address
FORM Wealth Advisors
431 Geneva National Ave.
South Lake Geneva, WI
53147
Account number
18 | PAGE
FORM ADV
P A R T 2 A 2 B
431 Geneva National Ave., S.
Lake Geneva, WI 53147
Phone (262) 686-3005
Schedule 2B: Brochure Supplement
September 10, 2025
Investment Adviser Representatives
Tyson Ray, CFP®, CExP®, CIMA®
Lucas Kuchenberg, CFP®, CPWA®
Jesse Schrock, CFP®
Adam Kierzek, CFP®
Billy Lauderdale, CFP®
Brayden Zettle, CFP®
Tyler Rima
This Brochure Supplement provides information about the investment adviser representatives of FORM
Wealth Advisors, LLC (“FORM”) and supplements the information provided in the FORM brochure. You
should have received a copy of that brochure. Please contact Kim Cochenour at (262) 686-3005 if you did not
receive FORM's brochure or if you have any questions about the contents of this supplement.
Additional information about the investment adviser representative identified in this brochure supplement is
available on the SEC’s website at www.adviserinfo.sec.gov.
0 | PAGE
FORM ADV
P A R T 2 A 2 B
Tyson Ray
CFP®, CExP®, CIMA®
Educational Background and Business Experience
Mr. Ray was born in 1975. He attended University of West Florida from 1993-1997, where he graduated
from the Honors program with a Bachelor of Science in Business, Psychology, and Political Science.
Over the past 25+ years, Mr. Ray has sought to expand his knowledge and expertise through Yale School
of Management, Investment Management Theory & Practice, CIMA Certification Registration Education
Program, including obtaining the Certified Investment Management Analyst® (CIMA®) Certification
and through the College for Financial Planning for the CFP® Certification, including obtaining Certified
Financial Planner™ Certification. He received his Certification in Business Exit Planning to better help
entrepreneurs and business owners make the transition of selling their life's work.
Mr. Ray has been working in the wealth management industry since he co-founded FORM in 2001. He
is a member of the Financial Planning Association of Wisconsin. He has been recognized for his many
philanthropic endeavors in the community, including the Invest in Others Global Community Impact
Award and REP. Magazine’s Advisor with a Heart Award for Sustainable Charity for his ongoing work
with the Ray’s non-profit, Children’s World Impact.
He has successfully passed the FINRA Series 7 General Securities Representative Exam, Series 9 and 10
General Securities Sales Supervisor Exams, and SIE Securities Industry Essentials Exam, as well as the
NASAA Series 63 Uniform Securities Agent State Law Exam and the Series 65 Uniform Investment
Adviser Law Exam.
Disciplinary Information
Mr. Ray does not have any disciplinary information to disclose. He has not: (a) been party to a criminal
or civil action in a domestic, foreign or military court, (b) been party to an administrative proceeding
before the SEC, any other federal regulatory agency, any state regulatory agency or any foreign financial
regulatory authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Ray is licensed as a health and life insurance agent.
Mr. Ray serves as trustee for his spouse’s irrevocable trust.
Additional Compensation
In addition to salary, annual bonuses, or regular bonuses, Mr. Ray does receive economic benefit from
FORM Wealth Holdings, LLC and TANC, LLC., in exchange for providing clients advisory services
through FORM
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Ray. Mrs. Cochenour’s contact information
can be found on the cover page of this Schedule 2B Brochure Supplement.
0 | PAGE
FORM ADV
P A R T 2 A 2 B
Lucas Kuchenberg
CFP®, CPWA®
Educational Background and Business Experience
Mr. Kuchenberg was born in 1975. He attended University of West Florida from 1993-1998, where he
received a Bachelor’s Degree with a focus of study on psychology.
Financial advice and wealth management have been Mr. Kuchenberg’s sole professional focus since
completing his undergraduate work. Mr. Kuchenberg is a Certified Financial Planner™ professional and
holds the Certified Private Wealth Advisor® certification, and through his experience and education, has
developed specialized knowledge in retirement planning. He is also a member of the Financial Planning
Association of Wisconsin.
He has successfully passed the FINRA Series 7 General Securities Representative Exam, Series 9 and 10
General Securities Sales Supervisor Exams, and SIE Securities Industry Essentials Exam, as well as the
NASAA Series 63 Uniform Securities Agent State Law Exam and the Series 65 Uniform Investment
Adviser Law Exam.
Disciplinary Information
Mr. Kuchenberg does not have any disciplinary information to disclose. He has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an administrative
proceeding before the SEC, any other federal regulatory agency, any state regulatory agency or any
foreign financial regulatory authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Kuchenberg is licensed as a health and life insurance agent.
Additional Compensation
Other than salary, annual bonuses, regular bonuses and profits distributions, Mr. Kuchenberg does not
receive any economic benefit from any person, company, or organization, in exchange for providing
clients advisory services through FORM.
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Kuchenberg. Mrs. Cochenour’s contact
information can be found on the cover page of this Schedule 2B Brochure Supplement.
1 | PAGE
FORM ADV
P A R T 2 A 2 B
Jesse Schrock
CFP®
Educational Background and Business Experience
Mr. Schrock was born in 1990. He attended Carthage College from 2009-2013, where he received a bachelor’s
degree in accounting and minored in economics. He was named to the Dean’s List from 2009-2013. Mr.
Schrock began his professional career in management and joined FORM in 2021 to embark on a career in
financial services.
He is a CERTIFIED FINANCIAL PLANNER™ professional, and successfully passed the FINRA Series 7
General Securities Representative Exam, SIE Securities Industry Essentials Exam, and NASAA Series 66
Uniform Securities Agent State Law Exam.
Disciplinary Information
Mr. Schrock does not have any disciplinary information to disclose. He has not: (a) been party to a criminal or
civil action in a domestic, foreign or military court, (b) been party to an administrative proceeding before the
SEC, any other federal regulatory agency, any state regulatory agency or any foreign financial regulatory
authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Schrock is also licensed as a health and life insurance agent.
Additional Compensation
Other than salary, annual bonuses, or regular bonuses, Mr Schrock does not receive any economic benefit from
any person, company, or organization, in exchange for providing clients advisory services through FORM.
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Schrock. Mrs. Cochenour’s contact information can
be found on the cover page of this Schedule 2B Brochure Supplement.
2 | PAGE
FORM ADV
P A R T 2 A 2 B
Adam Kierzek
CFP®
Educational Background and Business Experience
Mr. Kierzek was born in 2001. He attended Muskego High School in Muskego, Wisconsin from 2015-2019.
During that time, he was part of the National Honors Society and the National Business Honors Society, was
the Muskego Future Business Leaders of America President, and graduated with High Honors.
After high school, Mr. Kierzek attended Arizona State University from 2019-2020 and the University of
Wisconsin-Whitewater from 2020-2023. He received a bachelor’s degree in finance with an emphasis in
financial planning. Mr. Kierzek joined FORM in 2022 to embark on a career in financial services.
He is a CERTIFIED FINANCIAL PLANNER™ professional , and successfully passed the FINRA Series 7
General Securities Representative Exam, SIE Securities Industry Essentials Exam, and NASAA Series 66
Uniform Securities Agent State Law Exam.
Disciplinary Information
Mr. Kierzek does not have any disciplinary information to disclose. He has not: (a) been party to a criminal or
civil action in a domestic, foreign or military court, (b) been party to an administrative proceeding before the
SEC, any other federal regulatory agency, any state regulatory agency or any foreign financial regulatory
authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Kierzek is also licensed as a health and life insurance agent.
Additional Compensation
Other than salary, annual bonuses, or regular bonuses, Mr Kierzek does not receive any economic benefit from
any person, company, or organization, in exchange for providing clients advisory services through FORM.
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Kierzek. Mrs. Cochenour’s contact information can
be found on the cover page of this Schedule 2B Brochure Supplement.
3 | PAGE
FORM ADV
P A R T 2 A 2 B
Billy Lauderdale
CFP®
Educational Background and Business Experience
Mr. Lauderdale was born in 2000. He attended Elkhorn Area High School from 2015-2019, and graduated
with Summa Cum Laude, National Honors Society, and Southern Lakes Conference All-Academic honors.
After high school, Mr. Lauderdale attended the University of Wisconsin-Madison from 2019-2022, where he
received a bachelor’s degree in personal finance. Mr. Lauderdale joined FORM in 2022 to embark on a career
in financial services.
He is a CERTIFIED FINANCIAL PLANNER™ professional, and successfully passed the FINRA Series 7
General Securities Representative Exam, SIE Securities Industry Essentials Exam, and NASAA Series 63
Uniform Securities Agent State Law Exam.
Disciplinary Information
Mr. Lauderdale does not have any disciplinary information to disclose. He has not: (a) been party to a criminal
or civil action in a domestic, foreign or military court, (b) been party to an administrative proceeding before
the SEC, any other federal regulatory agency, any state regulatory agency or any foreign financial regulatory
authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Lauderdale is also licensed as a health and life insurance agent.
Additional Compensation
Other than salary, annual bonuses, or regular bonuses, Mr Lauderdale does not receive any economic benefit
from any person, company, or organization, in exchange for providing clients advisory services through FORM.
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Lauderdale. Mrs. Cochenour’s contact information
can be found on the cover page of this Schedule 2B Brochure Supplement.
4 | PAGE
FORM ADV
P A R T 2 A 2 B
Brayden Zettle
CFP®
Educational Background and Business Experience
Mr. Zettle was born in 2000. He attended Monroe High School in Monroe, Wisconsin from 2014-2018. After
high school, Mr. Zettle attended the University of Wisconsin-Whitewater from 2018-2023, where graduated
with Magna Cum Laude honors and received a bachelor’s degree in finance with an emphasis in financial
planning. While attending UW-Whitewater, Mr. Zettle was named a Chancellor’s Scholar-Athlete in 2023 and
named three times to the All-Wisconsin Intercollegiate Athletic Conference list in track and field. Mr. Zettle
joined FORM in 2021 to embark on a career in financial services.
He is a CERTIFIED FINANCIAL PLANNER™ professional, and successfully passed the FINRA Series 7
General Securities Representative Exam, Series 9 and 10 General Securities Sales Supervisor Exams, SIE
Securities Industry Essentials Exam, and NASAA Series 66 Uniform Securities Agent State Law Exam.
Disciplinary Information
Mr. Zettle does not have any disciplinary information to disclose. He has not: (a) been party to a criminal or
civil action in a domestic, foreign or military court, (b) been party to an administrative proceeding before the
SEC, any other federal regulatory agency, any state regulatory agency or any foreign financial regulatory
authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Zettle is also licensed as a health and life insurance agent.
Additional Compensation
Other than salary, annual bonuses, or regular bonuses, Mr Zettle does not receive any economic benefit from
any person, company, or organization, in exchange for providing clients advisory services through FORM.
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Zettle. Mrs. Cochenour’s contact information can be
found on the cover page of this Schedule 2B Brochure Supplement.
5 | PAGE
FORM ADV
P A R T 2 A 2 B
Tyler Rima
Educational Background and Business Experience
Mr. Rima was born in 1985. Mr. Rima attended Trinity Christian College and received a bachelor’s degree in
science biology in 2008. Mr. Rima was a registered representative with Raymond James Financial Services in
2024. Mr. Rima joined FORM in 2025 to continue his career in financial services
He successfully passed the FINRA Series 7 General Securities Representative Exam SIE Securities Industry
Essentials Exam, and NASAA Series 66 Uniform Securities Agent State Law Exam.
Disciplinary Information
Mr. Rima does not have any disciplinary information to disclose. He has not: (a) been party to a criminal or
civil action in a domestic, foreign or military court, (b) been party to an administrative proceeding before the
SEC, any other federal regulatory agency, any state regulatory agency or any foreign financial regulatory
authority; or (c) been party to a self-regulatory proceeding.
Other Business Activities
Mr. Rima is also licensed as a health and life insurance agent.
Additional Compensation
Other than salary, annual bonuses, or regular bonuses, Mr Rima does not receive any economic benefit from
any person, company, or organization, in exchange for providing clients advisory services through FORM.
Supervision
Kim Cochenour is the Chief Compliance Officer for FORM and is responsible for the supervision of all
FORM investment adviser representatives, including Mr. Rima. Mrs. Cochenour’s contact information can be
found on the cover page of this Schedule 2B Brochure Supplement.
6 | PAGE
FORM ADV
P A R T 2 A 2 B
Information on Designations
CFP® (Certified Financial Planner) Designation
Issuing Organization: Certified Financial Planner Board of Standards, Inc.
Prerequisites:
• A bachelor’s degree (or higher) from an accredited college or university, and
• Three years of full-time personal financial planning experience or the equivalent part-
time experience (2,000 hours equals one year full-time).
Designated Training Requirements:
Candidate must complete a CFP-board registered program, or hold one of the following:
• CPA
• ChFC
• Chartered Life Underwriter (CLU)
• CFA
• Ph.D. in business or economics
• Doctor of Business Administration
• Attorney's License
Designation Exam Type: Final certification examination
Continuing Education Requirements: 30 hours every two years
CExP® (Certified Exit Planner) Designation
Issuing Organization: Business Enterprise Institute, Inc. (BEI)
Prerequisites:
• Hold valid professional designation including CPA, JD, CFP, CLU, CFA, MBA or other
•
BEI-approved designation
Introductory two-day training program
Designated Training Requirements:
• 100 - 120 hours of online content and self-paced study;
• 10 online course exams
• 2 written exams
Designation Exam Type: 10 online course exams and completion of two sample Exit Plans
using BEI’s Exit Plan creation software
7 | PAGE
FORM ADV
P A R T 2 A 2 B
Continuing Education Requirements: 30 hours every two years
CIMA® (Certified Investment Management Analyst) Designation
Issuing Organization: Investments & Wealth Institute
Prerequisites:
• Three years of financial services experience; and
• A satisfactory record of ethical conduct, as determined by Investments & Wealth
Institute Admissions Committee.
Designated Training Requirements:
• Educational component offered by one of the approved Registered Education Providers.
•
In-class program at The Wharton School, University of Pennsylvania, or online
through Yale School of Management.
Designation Exam Type: Qualification Examination and Certification Examination (online,
proctored)
Continuing Education Requirements: 40 hours every two years
CPWA® (Certified Private Wealth Advisor) Designation
Issuing Organization: Investments & Wealth Institute
Prerequisites:
• Bachelor's degree from an accredited college or university or one of the
following designations or licenses: CIMA, CIMC, CFA, CFP, ChFC or
CPA license;
• A satisfactory record of ethical conduct, as determined by Investments & Wealth
Institute Admissions Committee; and
• Five years of professional client-centered experience in financial services or a
related industry
Designated Training Requirements:
• Six-month pre-study educational component
•
In-class program at The University of Chicago Booth School of Business, or
online program through Yale School of Management.
8 | PAGE
FORM ADV
P A R T 2 A 2 B
Designation Exam Type: Final exam for in-class portion (online, proctored)
Continuing Education Requirements: 40 hours every two years
9 | PAGE
FORM ADV
SCHEDULE 2B