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Foronjy Financial LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Foronjy Financial LLC. If you
have any questions about the contents of this brochure, please contact us at (805) 543-1033 or by email at:
bryan@foronjyfinancial.com. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Foronjy Financial LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Foronjy Financial LLC’s CRD number is: 332380.
401 Chapala Street Suite 105
Santa Barbara, CA 93101
(805) 543-1033
bryan@foronjyfinancial.com
https://www.foronjyfinancial.com
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 10/13/2025
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Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of Foronjy Financial
LLC on 03/19/2025 are described below. Material changes relate to Foronjy Financial LLC’s policies,
practices or conflicts of interests.
• The firm has updated its Assets Under Management. (Item 4.E)
• The firm has updated its fee schedule asset levels. (Item 5.A)
• The firm has updated its ownership structure. (Item 4.A)
• The firm has removed its account minimum requirement. (Item 7)
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ................................................................................................................................. ii
Item 3: Table of Contents................................................................................................................................. iii
Item 4: Advisory Business ................................................................................................................................ 2
Item 5: Fees and Compensation ....................................................................................................................... 5
Item 6: Performance-Based Fees and Side-By-Side Management ................................................................. 8
Item 7: Types of Clients .................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ............................................................ 8
Item 9: Disciplinary Information ................................................................................................................... 12
Item 10: Other Financial Industry Activities and Affiliations ..................................................................... 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 14
Item 12: Brokerage Practices .......................................................................................................................... 15
Item 13: Review of Accounts .......................................................................................................................... 17
Item 14: Client Referrals and Other Compensation ..................................................................................... 18
Item 15: Custody ............................................................................................................................................. 19
Item 16: Investment Discretion ...................................................................................................................... 19
Item 17: Voting Client Securities (Proxy Voting) ......................................................................................... 20
Item 18: Financial Information ....................................................................................................................... 20
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Item 4: Advisory Business
A. Description of the Advisory Firm
Foronjy Financial LLC (hereinafter “FORONJY FINANCIAL”) is a Limited Liability
Company organized in the State of California. The firm was formed in January 2016, and
the principal owner is Bryan Charles Foronjy.
B. Types of Advisory Services
Portfolio Management Services
FORONJY FINANCIAL offers ongoing portfolio management services based on the
individual goals, objectives, time horizon, and risk tolerance of each client. FORONJY
FINANCIAL creates an Investment Policy Statement for each client, which outlines the
client’s current situation (income, tax levels, and risk tolerance levels) and then constructs
a plan to aid in the selection of a portfolio that matches each client's specific situation.
Portfolio management services include, but are not limited to, the following:
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•
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Investment strategy •
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Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
FORONJY FINANCIAL evaluates the current investments of each client with respect to
their risk tolerance levels and time horizon. FORONJY FINANCIAL will require
discretionary authority from clients in order to select securities and execute transactions
without permission from the client prior to each transaction. Risk tolerance levels are
documented in the Investment Policy Statement, which is given to each client.
FORONJY FINANCIAL seeks to provide that investment decisions are made in
accordance with the fiduciary duties owed to its accounts and without consideration of
FORONJY FINANCIAL’s economic, investment or other financial interests. To meet its
fiduciary obligations, FORONJY FINANCIAL attempts to avoid, among other things,
investment or trading practices that systematically advantage or disadvantage certain
client portfolios, and accordingly, FORONJY FINANCIAL’s policy is to seek fair and
equitable allocation of investment opportunities/transactions among its clients to avoid
favoring one client over another over time. It is FORONJY FINANCIAL’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent,
including initial public offerings ("IPOs") and other investment opportunities that might
have a limited supply, among its clients on a fair and equitable basis over time.
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Pension Consulting Services
FORONJY FINANCIAL offers consulting services to pension or other employee benefit
plans (including but not limited to 401(k) plans). Pension consulting may include, but is
not limited to:
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•
•
•
•
•
identifying investment objectives and restrictions
providing guidance on various assets classes and investment options
recommending money managers to manage plan assets in ways designed
to achieve objectives
monitoring performance of money managers and investment options and
making recommendations for changes
recommending other service providers, such as custodians, administrators
and broker-dealers
creating a written pension consulting plan
These services are based on the goals, objectives, demographics, time horizon, and/or risk
tolerance of the plan and its participants.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning.
Services Limited to Specific Types of Investments
in
the gold and precious metal sectors),
treasury
FORONJY FINANCIAL generally limits its investment advice to mutual funds, fixed
income securities, real estate funds, insurance products including annuities, equities, ETFs
inflation
(including ETFs
protected/inflation linked bonds, commodities and non-U.S. securities, although
FORONJY FINANCIAL primarily recommends managed ETF portfolios. FORONJY
FINANCIAL may use other securities as well to help diversify a portfolio when
applicable.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We also have a fiduciary
duty under the Investment Advisers Act of 1940 with respect to all client accounts. The
way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead
of yours. Under this special rule’s provisions, we must:
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• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Insurance/Annuities Consultation Services
FORONJY FINANCIAL is a member of Halo Investing, Inc.’s (“Halo”) platform. Halo
Investing, Inc. (“Halo”) is a third-party provider of a platform of insurance consultation
services to investment advisers with clients who have current or future needs for
insurance products. Halo's platform is available to SEC- and state-registered investment
advisers ("RIAs"), as well as to investment advisers who are exempt from SEC and state
registration ("exempt reporting advisers" or "ERAs").
Halo offers RIAs and ERAs memberships to its platform for a fixed annual fee. Through
its licensed insurance agents, who are also registered representatives of The Leaders
Group, Inc. (“The Leaders Group”), an unaffiliated SEC-registered broker-dealer and
FINRA member, offers members a variety of services relating to commission free
insurance products. These services include, among others, providing members with
analyses of their current methodology for evaluating client insurance needs, educating
and acting as a resource to members regarding insurance products generally and specific
insurance products owned by their clients or that their clients are considering purchasing,
and providing members access to, and marketing support for, commission free products
that insurers have agreed to offer to members’ clients through Halo’s platform.
For providing platform services to RIAs and ERAs, Halo receives service fees from the
insurers that offer their commission free products through the platform. These service fees
are based on the insurance premiums received by the insurers from Halo members’
clients.
Halo is licensed as an insurance producer in Kentucky and other jurisdictions where
required to perform the platform services. Its representatives are also licensed as
insurance producers, appointed as insurance agents of the insurers offering their products
through the platform, and registered representatives of The Leaders Group.
C. Client Tailored Services and Client Imposed Restrictions
FORONJY FINANCIAL will tailor a program for each individual client. This will include
an interview session to get to know the client’s specific needs and requirements as well as
a plan that will be executed by FORONJY FINANCIAL on behalf of the client. FORONJY
FINANCIAL may use model allocations together with a specific set of recommendations
for each client based on their personal restrictions, needs, and targets. Clients may impose
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restrictions in investing in certain securities or types of securities in accordance with their
values or beliefs. However, if the restrictions prevent FORONJY FINANCIAL from
properly servicing the client account, or if the restrictions would require FORONJY
FINANCIAL to deviate from its standard suite of services, FORONJY FINANCIAL
reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees and transaction costs. FORONJY FINANCIAL does not
participate in wrap fee programs.
E. Assets Under Management
Foronjy Financial has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
September 2025
$ 265,274,084.00
$ 0.00
Item 5: Fees and Compensation
A. Fee Schedule
Portfolio Management Fees
Total Assets Under Management Annual Fees
$0 - $500,000
1.50%
$500,001 - AND UP
1.00%
The advisory fee is calculated using the value of the assets in the Account on the last
business day of the prior billing period.
These fees are generally negotiable and the final fee schedule will be memorialized in the
client’s advisory agreement. Clients may terminate the agreement without penalty for a
full refund of FORONJY FINANCIAL's fees within five business days of signing the
Investment Advisory Contract. Thereafter, clients may terminate the Investment
Advisory Contract immediately upon written notice.
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Pension Consulting Services Fees
Asset-Based Fees for Pension Consulting
Total Assets Under Management Annual Fee
$0 - $500,000
1.50%
$500,001 – AND UP
1.00%
The advisory fee is calculated using the value of the assets on the last business day of the
prior billing period
These fees are generally negotiable and the final fee schedule will be memorialized in the
client’s advisory agreement.
Clients may terminate the agreement without penalty for a full refund of FORONJY
FINANCIAL's fees within five business days of signing the Investment Advisory
Contract. Thereafter, clients may terminate the pension consulting agreement
immediately upon written notice. FORONJY FINANCIAL bills based on the balance on
the first day of the billing period
Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans is between $2,500 and $25,000.
Hourly Fees
The negotiated hourly fee for these services is between $300 and $500.
Clients may terminate the agreement without penalty, for full refund of FORONJY
FINANCIAL’s fees, within five business days of signing the Financial Planning
Agreement. Thereafter, clients may terminate the Financial Planning Agreement generally
upon written notice.
B. Payment of Fees
Payment of Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis. Fees are paid in advance.
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Payment of Pension Consulting Fees
Asset-based pension consulting fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis. Fees are paid in advance.
Payment of Financial Planning Fees
Financial planning fees are paid via check and wire.
Fixed financial planning fees are paid 50% in advance, but never more than six months in
advance, with the remainder due upon presentation of the plan.
Hourly financial planning fees are paid in arrears upon completion.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by FORONJY FINANCIAL. Please see Item
12 of this brochure regarding broker-dealer/custodian.
D. Prepayment of Fees
FORONJY FINANCIAL collects fees in advance. Refunds for fees paid in advance but not
yet earned will be refunded on a prorated basis and returned within fourteen days to the
client via check, or return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
E. Outside Compensation For the Sale of Securities to Clients
Bryan Charles Foronjy in his outside business activities (see Item 10 below) is licensed to
accept compensation for the sale of investment products to FORONJY FINANCIAL
clients. This presents a conflict of interest and gives the supervised person an incentive to
recommend products based on the compensation received rather than on the client’s
needs. When recommending the sale of securities or investment products for which the
supervised persons receives compensation, FORONJY FINANCIAL will document the
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conflict of interest in the client file and inform the client of the conflict of interest. Clients
always have the right to decide whether to purchase FORONJY FINANCIAL -
recommended products and, if purchasing, have the right to purchase those products
through other brokers or agents that are not affiliated with FORONJY FINANCIAL.
Commissions are not FORONJY FINANCIAL’s primary source of compensation for
advisory services. Advisory fees that are charged to clients are not reduced to offset the
commissions or markups on securities or investment products recommended to clients.
Item 6: Performance-Based Fees and Side-By-Side Management
FORONJY FINANCIAL does not accept performance-based fees or other fees based on a share of
capital gains on or capital appreciation of the assets of a client.
Item 7: Types of Clients
FORONJY FINANCIAL generally provides advisory services to the following types of clients:
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Individuals
High-Net-Worth Individuals
There is no account minimum.
Item 8: Methods of Analysis, Investment Strategies, & Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
FORONJY FINANCIAL’s methods of analysis include Cyclical analysis, Fundamental
analysis and Technical analysis.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
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Investment Strategies
FORONJY FINANCIAL uses long term trading and options trading (including covered
options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Investment Strategies
FORONJY FINANCIAL's use of options trading generally holds greater risk, and clients
should be aware that there is a material risk of loss using any of those strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the risk that
an option may expire out of the money resulting in minimal or no value, as well as the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options.
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Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
investment types
FORONJY FINANCIAL's use of options trading generally holds greater risk of capital
loss. Clients should be aware that there is a material risk of loss using any investment
listed below (leaving aside Treasury Inflation
strategy. The
Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Risks in investing in ETFs include
trading risks, liquidity and shutdown risks, risks associated with a change in authorized
participants and non-participation of authorized participants, risks that trading price
differs from indicative net asset value (iNAV), or price fluctuation and disassociation from
the index being tracked. With regard to trading risks, regular trading adds cost to your
portfolio thus counteracting the low fees that one of the typical benefits of ETFs.
Additionally, regular trading to beneficially “time the market” is difficult to achieve. Even
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paid fund managers struggle to do this every year, with the majority failing to beat the
relevant indexes. With regard to liquidity and shutdown risks, not all ETFs have the same
level of liquidity. Since ETFs are at least as liquid as their underlying assets, trading
conditions are more accurately reflected in implied liquidity rather than the average daily
volume of the ETF itself. Implied liquidity is a measure of what can potentially be traded
in ETFs based on its underlying assets. ETFs are subject to market volatility and the risks
of their underlying securities, which may include the risks associated with investing in
smaller companies, foreign securities, commodities, and fixed income investments (as
applicable). Foreign securities in particular are subject to interest rate, currency exchange
rate, economic, and political risks, all of which are magnified in emerging markets. ETFs
that target a small universe of securities, such as a specific region or market sector, are
generally subject to greater market volatility, as well as to the specific risks associated with
that sector, region, or other focus. ETFs that use derivatives, leverage, or complex
investment strategies are subject to additional risks. Precious Metal ETFs (e.g., Gold,
Silver, or Palladium Bullion backed “electronic shares” not physical metal) specifically
may be negatively impacted by several unique factors, among them (1) large sales by the
official sector which own a significant portion of aggregate world holdings in gold and
other precious metals, (2) a significant increase in hedging activities by producers of gold
or other precious metals, (3) a significant change in the attitude of speculators and
investors. The return of an index ETF is usually different from that of the index it tracks
because of fees, expenses, and tracking error. An ETF may trade at a premium or discount
to its net asset value (NAV) (or indicative value in the case of exchange-traded notes). The
degree of liquidity can vary significantly from one ETF to another and losses may be
magnified if no liquid market exists for the ETF’s shares when attempting to sell them.
Each ETF has a unique risk profile, detailed in its prospectus, offering circular, or similar
material, which should be considered carefully when making investment decisions.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
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Commodities are tangible assets used to manufacture and produce goods or services.
Commodity prices are affected by different risk factors, such as disease, storage capacity,
supply, demand, delivery constraints and weather. Because of those risk factors, even a
well-diversified investment in commodities can be uncertain.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option
transactions also involve risks including but not limited to economic risk, market risk,
sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk
and interest rate risk.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither FORONJY FINANCIAL nor its representatives are registered as, or have pending
applications to become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither FORONJY FINANCIAL nor its representatives are registered as or have pending
applications to become either a Futures Commission Merchant, Commodity Pool
Operator, or Commodity Trading Advisor or an associated person of the foregoing
entities.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
Bryan Charles Foronjy is an independent licensed insurance agent. This activity creates a
conflict of interest since there is an incentive to recommend insurance products based on
commissions or other benefits received from the insurance company, rather than on the
client’s needs. Additionally, the offer and sale of insurance products by supervised
persons of FORONJY FINANCIAL are not made in their capacity as a fiduciary, and
products are limited to only those offered by certain insurance providers. FORONJY
FINANCIAL addresses this conflict of interest by requiring its supervised persons to act
in the best interest of the client at all times, including when acting as an insurance agent.
FORONJY FINANCIAL periodically reviews recommendations by its supervised persons
to assess whether they are based on an objective evaluation of each client’s risk profile and
investment objectives rather than on the receipt of any commissions or other benefits.
FORONJY FINANCIAL will disclose in advance how it or its supervised persons are
compensated and will disclose conflicts of interest involving any advice or service
provided. At no time will there be tying between business practices and/or services (a
condition where a client or prospective client would be required to accept one product or
service conditioned upon the selection of a second, distinctive tied product or service). No
client is ever under any obligation to purchase any insurance product. Insurance products
recommended by FORONJY FINANCIAL’s supervised persons may also be available
from other providers on more favorable terms, and clients can purchase insurance
products recommended through other unaffiliated insurance agencies.
D. Selection of Other Advisers or Managers and How This Adviser
is Compensated for Those Selections
FORONJY FINANCIAL does not utilize nor select third-party investment advisers.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
FORONJY FINANCIAL has a written Code of Ethics that covers the following areas:
Prohibited Purchases and Sales, Insider Trading, Personal Securities Transactions,
Exempted Transactions, Prohibited Activities, Conflicts of
Interest, Gifts and
Entertainment, Confidentiality, Service on a Board of Directors, Compliance Procedures,
Compliance with Laws and Regulations, Procedures and Reporting, Certification of
Compliance, Reporting Violations, Compliance Officer Duties, Training and Education,
Recordkeeping, Annual Review, and Sanctions. FORONJY FINANCIAL's Code of Ethics
is available free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
FORONJY FINANCIAL does not recommend that clients buy or sell any security in which
a related person to FORONJY FINANCIAL or FORONJY FINANCIAL has a material
financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of FORONJY FINANCIAL may buy or sell securities
for themselves that they also recommend to clients. This may provide an opportunity for
representatives of FORONJY FINANCIAL to buy or sell the same securities before or after
recommending the same securities to clients resulting in representatives profiting off the
recommendations they provide to clients. Such transactions may create a conflict of
interest. FORONJY FINANCIAL will always document any transactions that could be
construed as conflicts of interest and will never engage in trading that operates to the
client’s disadvantage when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of FORONJY FINANCIAL may buy or sell securities
for themselves at or around the same time as clients. This may provide an opportunity for
representatives of FORONJY FINANCIAL to buy or sell securities before or after
recommending securities to clients resulting in representatives profiting off the
recommendations they provide to clients. Such transactions may create a conflict of
interest; however, FORONJY FINANCIAL will never engage in trading that operates to
the client’s disadvantage if representatives of FORONJY FINANCIAL buy or sell
securities at or around the same time as clients.
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Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on FORONJY FINANCIAL’s
duty to seek “best execution,” which is the obligation to seek execution of securities
transactions for a client on the most favorable terms for the client under the circumstances.
Clients will not necessarily pay the lowest commission or commission equivalent, and
FORONJY FINANCIAL may also consider the market expertise and research access
provided by the broker-dealer/custodian, including but not limited to access to written
research, oral communication with analysts, admittance to research conferences and other
resources provided by the brokers that may aid in FORONJY FINANCIAL's research
efforts. FORONJY FINANCIAL will never charge a premium or commission on
transactions, beyond the actual cost imposed by the broker-dealer/custodian.
FORONJY FINANCIAL will require clients to use Fidelity Brokerage Services LLC,
Schwab Institutional, a division of Charles Schwab & Co., Inc. or LPL Financial.
1. Research and Other Soft-Dollar Benefits
While FORONJY FINANCIAL has no formal soft dollars program in which soft
dollars are used to pay for third party services, FORONJY FINANCIAL may receive
research, products, or other services from custodians and broker-dealers in connection
with client securities transactions (“soft dollar benefits”). FORONJY FINANCIAL may
enter into soft-dollar arrangements consistent with (and not outside of) the safe harbor
contained in Section 28(e) of the Securities Exchange Act of 1934, as amended. There
can be no assurance that any particular client will benefit from soft dollar research,
whether or not the client’s transactions paid for it, and FORONJY FINANCIAL does
not seek to allocate benefits to client accounts proportionate to any soft dollar credits
generated by the accounts. FORONJY FINANCIAL benefits by not having to produce
or pay for the research, products or services, and FORONJY FINANCIAL will have an
incentive to recommend a broker-dealer based on receiving research or services.
Clients should be aware that FORONJY FINANCIAL’s acceptance of soft dollar
benefits may result in higher commissions charged to the client.
FORONJY FINANCIAL receives support services and/or products from LPL
Financial, many of which assist the FORONJY FINANCIAL to better monitor and
service program accounts maintained at LPL Financial; however, some of the services
and products benefit FORONJY FINANCIAL and not client accounts. These support
services and/or products may be received without cost, at a discount, and/or at a
negotiated rate, and may include the following:
investment-related research
•
• pricing information and market data
•
software and other technology that provide access to client account data
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compliance and/or practice management-related publications
consulting services
•
•
• attendance at conferences, meetings, and other educational and/or social
events
computer hardware and/or software
• marketing support
•
• other products and services used by FORONJY FINANCIAL in furtherance
of its investment advisory business operations
LPL Financial may provide these services and products directly, or may arrange for
third party vendors to provide the services or products to Advisor. In the case of third
party vendors, LPL Financial may pay for some or all of the third party’s fees.
These support services are provided to FORONJY FINANCIAL based on the overall
relationship between FORONJY FINANCIAL and LPL Financial. It is not the result of
soft dollar arrangements or any other express arrangements with LPL Financial that
involves the execution of client transactions as a condition to the receipt of services.
FORONJY FINANCIAL will continue to receive the services regardless of the volume
of client transactions executed with LPL Financial. Clients do not pay more for services
as a result of this arrangement. There is no corresponding commitment made by the
FORONJY FINANCIAL to LPL or any other entity to invest any specific amount or
percentage of client assets in any specific securities as a result of the arrangement.
However, because FORONJY FINANCIAL receives these benefits from LPL Financial,
there is a potential conflict of interest. The receipt of these products and services
presents a financial incentive for FORONJY FINANCIAL to recommend that its clients
use LPL Financial’s custodial platform rather than another custodian’s platform.
2. Brokerage for Client Referrals
FORONJY FINANCIAL receives no referrals from a broker-dealer or third party in
exchange for using that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
FORONJY FINANCIAL will require clients to use a specific broker-dealer to execute
transactions. Not all advisers require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If FORONJY FINANCIAL buys or sells the same securities on behalf of more than one
client, then it may (but would be under no obligation to) aggregate or bunch such
securities in a single transaction for multiple clients in order to seek more favorable prices,
lower brokerage commissions, or more efficient execution. In such case, FORONJY
FINANCIAL would place an aggregate order with the broker on behalf of all such clients
in order to ensure fairness for all clients; provided, however, that trades would be
reviewed periodically to ensure that accounts are not systematically disadvantaged by
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this policy. FORONJY FINANCIAL would determine the appropriate number of shares
and select the appropriate brokers consistent with its duty to seek best execution, except
for those accounts with specific brokerage direction (if any).
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All client accounts for FORONJY FINANCIAL's advisory services provided on an
ongoing basis are reviewed at least quarterly by Bryan Charles Foronjy, Principal Wealth
Manager, with regard to clients’ respective investment policies and risk tolerance levels.
All accounts at FORONJY FINANCIAL are assigned to this reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Bryan Charles Foronjy, Principal Wealth Manager. Financial planning clients
are provided a one-time financial plan concerning their financial situation. After the
presentation of the plan, there are no further reports. Clients may request additional plans
or reports for a fee.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
With respect to financial plans, FORONJY FINANCIAL’s services will generally conclude
upon delivery of the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of FORONJY FINANCIAL's advisory services provided on an ongoing basis
will receive a quarterly report detailing the client’s account, including assets held, asset
value, and calculation of fees. This written report will come from the custodian.
Each financial planning client will receive the financial plan upon completion.
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Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
Other than soft dollar benefits as described in Item 12 above, FORONJY FINANCIAL does
not receive any economic benefit, directly or indirectly from any third party for advice
rendered to FORONJY FINANCIAL's clients.
With respect to Schwab, FORONJY FINANCIAL receives access to Schwab’s institutional
trading and custody services, which are typically not available to Schwab retail investors.
These services generally are available to independent investment advisers on an
unsolicited basis, at no charge to them so long as a total of at least $10 million of the
adviser’s clients’ assets are maintained in accounts at Schwab Advisor Services. Schwab’s
services include brokerage services that are related to the execution of securities
transactions, custody, research, including that in the form of advice, analyses and reports,
and access to mutual funds and other investments that are otherwise generally available
only to institutional investors or would require a significantly higher minimum initial
investment. For FORONJY FINANCIAL client accounts maintained in its custody,
Schwab generally does not charge separately for custody services but is compensated by
account holders through commissions or other transaction-related or asset-based fees for
securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to FORONJY FINANCIAL other products and services that
benefit FORONJY FINANCIAL but may not benefit its clients’ accounts. These benefits
may include national, regional or FORONJY FINANCIAL specific educational events
organized and/or sponsored by Schwab Advisor Services. Other potential benefits may
include occasional business entertainment of personnel of FORONJY FINANCIAL by
Schwab Advisor Services personnel, including meals, invitations to sporting events,
including golf tournaments, and other forms of entertainment, some of which may
accompany educational opportunities. Other of these products and services assist
FORONJY FINANCIAL in managing and administering clients’ accounts. These include
software and other technology (and related technological training) that provide access to
client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts, if
applicable), provide research, pricing information and other market data, facilitate
payment of FORONJY FINANCIAL’s fees from its clients’ accounts (if applicable), and
assist with back-office training and support functions, recordkeeping and client reporting.
Many of these services generally may be used to service all or some substantial number
of FORONJY FINANCIAL’s accounts. Schwab Advisor Services also makes available to
FORONJY FINANCIAL other services intended to help FORONJY FINANCIAL manage
and further develop its business enterprise. These services may include professional
compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance,
employee benefits providers, human capital consultants, insurance and marketing. In
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addition, Schwab may make available, arrange and/or pay vendors for these types of
services rendered to FORONJY FINANCIAL by independent third parties. Schwab
Advisor Services may discount or waive fees it would otherwise charge for some of these
services or pay all or a part of the fees of a third-party providing these services to
FORONJY FINANCIAL. FORONJY FINANCIAL is independently owned and operated
and not affiliated with Schwab.
B. Compensation to Non – Advisory Personnel for Client Referrals
Solicitor relationships will be fully disclosed to each Client to the extent required by
applicable law. FORONJY FINANCIAL will ensure each solicitor is exempt, notice filed,
or properly registered in all appropriate jurisdictions. All such referral activities will be
conducted in accordance with Rule 206(4)-1 under the Advisers Act, where applicable.
FORONJY FINANCIAL compensates SmartAsset as a lead generator for advisory
referrals. SmartAsset complies with the SEC Promoter rules and regulations. FORONJY
FINANCIAL will provide data to SmartAsset that may match certain clients with the
services of FORONJY FINANCIAL. Compensation will be paid by FORONJY
FINANCIAL for referrals, and the fee for referrals will be properly disclosed to any
potential clients of IA in accordance with the Promoter Agreement entered into between
the parties.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, FORONJY
FINANCIAL will be deemed to have limited custody of client's assets and must have written
authorization from the client to do so. Clients will receive all account statements and billing
invoices that are required in each jurisdiction, and they should carefully review those statements
for accuracy.
Item 16: Investment Discretion
FORONJY FINANCIAL provides discretionary investment advisory services to clients. The
advisory contract established with each client sets forth the discretionary authority for trading.
Where investment discretion has been granted, FORONJY FINANCIAL generally manages the
client’s account and makes investment decisions without consultation with the client as to when
the securities are to be bought or sold for the account, the total amount of the securities to be
bought/sold, what securities to buy or sell, or the price per share. In some instances, FORONJY
FINANCIAL’s discretionary authority in making these determinations may be limited by
conditions imposed by a client (in investment guidelines or objectives, or client instructions
otherwise provided to FORONJY FINANCIAL.
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Item 17: Voting Client Securities (Proxy Voting)
FORONJY FINANCIAL will not ask for, nor accept voting authority for client securities. Clients
will receive proxies directly from the issuer of the security or the custodian. Clients should direct
all proxy questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
FORONJY FINANCIAL neither requires nor solicits prepayment of more than $1,200 in
fees per client, six months or more in advance, and therefore is not required to include a
balance sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither FORONJY FINANCIAL nor its management has any financial condition that is
likely to reasonably impair FORONJY FINANCIAL’s ability to meet contractual
commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
FORONJY FINANCIAL has not been the subject of a bankruptcy petition in the last ten
years.
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