Overview

Assets Under Management: $238 million
Headquarters: SANTA BARBARA, CA
High-Net-Worth Clients: 97
Average Client Assets: $2 million

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting

Fee Structure

Primary Fee Schedule (FORM ADV PART 2A- FORONJY FINANCIAL)

MinMaxMarginal Fee Rate
$0 $500,000 1.50%
$500,001 and above 1.00%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $12,500 1.25%
$5 million $52,500 1.05%
$10 million $102,500 1.02%
$50 million $502,500 1.00%
$100 million $1,002,500 1.00%

Clients

Number of High-Net-Worth Clients: 97
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 82.77
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 467
Non-Discretionary Accounts: 467

Regulatory Filings

CRD Number: 332380
Last Filing Date: 2024-12-03 00:00:00
Website: https://foronjyfinancial.com

Form ADV Documents

Additional Brochure: FORM ADV PART 2A- FORONJY FINANCIAL (2025-10-13)

View Document Text
Foronjy Financial LLC Firm Brochure - Form ADV Part 2A This brochure provides information about the qualifications and business practices of Foronjy Financial LLC. If you have any questions about the contents of this brochure, please contact us at (805) 543-1033 or by email at: bryan@foronjyfinancial.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about Foronjy Financial LLC is also available on the SEC’s website at www.adviserinfo.sec.gov. Foronjy Financial LLC’s CRD number is: 332380. 401 Chapala Street Suite 105 Santa Barbara, CA 93101 (805) 543-1033 bryan@foronjyfinancial.com https://www.foronjyfinancial.com Registration as an investment adviser does not imply a certain level of skill or training. Version Date: 10/13/2025 i Item 2: Material Changes The material changes in this brochure from the last annual updating amendment of Foronjy Financial LLC on 03/19/2025 are described below. Material changes relate to Foronjy Financial LLC’s policies, practices or conflicts of interests. • The firm has updated its Assets Under Management. (Item 4.E) • The firm has updated its fee schedule asset levels. (Item 5.A) • The firm has updated its ownership structure. (Item 4.A) • The firm has removed its account minimum requirement. (Item 7) ii Item 3: Table of Contents Item 1: Cover Page Item 2: Material Changes ................................................................................................................................. ii Item 3: Table of Contents................................................................................................................................. iii Item 4: Advisory Business ................................................................................................................................ 2 Item 5: Fees and Compensation ....................................................................................................................... 5 Item 6: Performance-Based Fees and Side-By-Side Management ................................................................. 8 Item 7: Types of Clients .................................................................................................................................... 8 Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ............................................................ 8 Item 9: Disciplinary Information ................................................................................................................... 12 Item 10: Other Financial Industry Activities and Affiliations ..................................................................... 13 Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 14 Item 12: Brokerage Practices .......................................................................................................................... 15 Item 13: Review of Accounts .......................................................................................................................... 17 Item 14: Client Referrals and Other Compensation ..................................................................................... 18 Item 15: Custody ............................................................................................................................................. 19 Item 16: Investment Discretion ...................................................................................................................... 19 Item 17: Voting Client Securities (Proxy Voting) ......................................................................................... 20 Item 18: Financial Information ....................................................................................................................... 20 iii Item 4: Advisory Business A. Description of the Advisory Firm Foronjy Financial LLC (hereinafter “FORONJY FINANCIAL”) is a Limited Liability Company organized in the State of California. The firm was formed in January 2016, and the principal owner is Bryan Charles Foronjy. B. Types of Advisory Services Portfolio Management Services FORONJY FINANCIAL offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk tolerance of each client. FORONJY FINANCIAL creates an Investment Policy Statement for each client, which outlines the client’s current situation (income, tax levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a portfolio that matches each client's specific situation. Portfolio management services include, but are not limited to, the following: • • • Investment strategy • • Asset allocation • Risk tolerance Personal investment policy Asset selection Regular portfolio monitoring FORONJY FINANCIAL evaluates the current investments of each client with respect to their risk tolerance levels and time horizon. FORONJY FINANCIAL will require discretionary authority from clients in order to select securities and execute transactions without permission from the client prior to each transaction. Risk tolerance levels are documented in the Investment Policy Statement, which is given to each client. FORONJY FINANCIAL seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its accounts and without consideration of FORONJY FINANCIAL’s economic, investment or other financial interests. To meet its fiduciary obligations, FORONJY FINANCIAL attempts to avoid, among other things, investment or trading practices that systematically advantage or disadvantage certain client portfolios, and accordingly, FORONJY FINANCIAL’s policy is to seek fair and equitable allocation of investment opportunities/transactions among its clients to avoid favoring one client over another over time. It is FORONJY FINANCIAL’s policy to allocate investment opportunities and transactions it identifies as being appropriate and prudent, including initial public offerings ("IPOs") and other investment opportunities that might have a limited supply, among its clients on a fair and equitable basis over time. 2 Pension Consulting Services FORONJY FINANCIAL offers consulting services to pension or other employee benefit plans (including but not limited to 401(k) plans). Pension consulting may include, but is not limited to: • • • • • • identifying investment objectives and restrictions providing guidance on various assets classes and investment options recommending money managers to manage plan assets in ways designed to achieve objectives monitoring performance of money managers and investment options and making recommendations for changes recommending other service providers, such as custodians, administrators and broker-dealers creating a written pension consulting plan These services are based on the goals, objectives, demographics, time horizon, and/or risk tolerance of the plan and its participants. Financial Planning Financial plans and financial planning may include, but are not limited to: investment planning; life insurance; tax concerns; retirement planning; college planning; and debt/credit planning. Services Limited to Specific Types of Investments in the gold and precious metal sectors), treasury FORONJY FINANCIAL generally limits its investment advice to mutual funds, fixed income securities, real estate funds, insurance products including annuities, equities, ETFs inflation (including ETFs protected/inflation linked bonds, commodities and non-U.S. securities, although FORONJY FINANCIAL primarily recommends managed ETF portfolios. FORONJY FINANCIAL may use other securities as well to help diversify a portfolio when applicable. Written Acknowledgement of Fiduciary Status When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. We also have a fiduciary duty under the Investment Advisers Act of 1940 with respect to all client accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must: 3 • Meet a professional standard of care when making investment recommendations (give prudent advice); • Never put our financial interests ahead of yours when making recommendations (give loyal advice); • Avoid misleading statements about conflicts of interest, fees, and investments; • Follow policies and procedures designed to ensure that we give advice that is in your best interest; • Charge no more than is reasonable for our services; and • Give you basic information about conflicts of interest. Insurance/Annuities Consultation Services FORONJY FINANCIAL is a member of Halo Investing, Inc.’s (“Halo”) platform. Halo Investing, Inc. (“Halo”) is a third-party provider of a platform of insurance consultation services to investment advisers with clients who have current or future needs for insurance products. Halo's platform is available to SEC- and state-registered investment advisers ("RIAs"), as well as to investment advisers who are exempt from SEC and state registration ("exempt reporting advisers" or "ERAs"). Halo offers RIAs and ERAs memberships to its platform for a fixed annual fee. Through its licensed insurance agents, who are also registered representatives of The Leaders Group, Inc. (“The Leaders Group”), an unaffiliated SEC-registered broker-dealer and FINRA member, offers members a variety of services relating to commission free insurance products. These services include, among others, providing members with analyses of their current methodology for evaluating client insurance needs, educating and acting as a resource to members regarding insurance products generally and specific insurance products owned by their clients or that their clients are considering purchasing, and providing members access to, and marketing support for, commission free products that insurers have agreed to offer to members’ clients through Halo’s platform. For providing platform services to RIAs and ERAs, Halo receives service fees from the insurers that offer their commission free products through the platform. These service fees are based on the insurance premiums received by the insurers from Halo members’ clients. Halo is licensed as an insurance producer in Kentucky and other jurisdictions where required to perform the platform services. Its representatives are also licensed as insurance producers, appointed as insurance agents of the insurers offering their products through the platform, and registered representatives of The Leaders Group. C. Client Tailored Services and Client Imposed Restrictions FORONJY FINANCIAL will tailor a program for each individual client. This will include an interview session to get to know the client’s specific needs and requirements as well as a plan that will be executed by FORONJY FINANCIAL on behalf of the client. FORONJY FINANCIAL may use model allocations together with a specific set of recommendations for each client based on their personal restrictions, needs, and targets. Clients may impose 4 restrictions in investing in certain securities or types of securities in accordance with their values or beliefs. However, if the restrictions prevent FORONJY FINANCIAL from properly servicing the client account, or if the restrictions would require FORONJY FINANCIAL to deviate from its standard suite of services, FORONJY FINANCIAL reserves the right to end the relationship. D. Wrap Fee Programs A wrap fee program is an investment program where the investor pays one stated fee that includes management fees and transaction costs. FORONJY FINANCIAL does not participate in wrap fee programs. E. Assets Under Management Foronjy Financial has the following assets under management: Discretionary Amounts: Non-discretionary Amounts: Date Calculated: September 2025 $ 265,274,084.00 $ 0.00 Item 5: Fees and Compensation A. Fee Schedule Portfolio Management Fees Total Assets Under Management Annual Fees $0 - $500,000 1.50% $500,001 - AND UP 1.00% The advisory fee is calculated using the value of the assets in the Account on the last business day of the prior billing period. These fees are generally negotiable and the final fee schedule will be memorialized in the client’s advisory agreement. Clients may terminate the agreement without penalty for a full refund of FORONJY FINANCIAL's fees within five business days of signing the Investment Advisory Contract. Thereafter, clients may terminate the Investment Advisory Contract immediately upon written notice. 5 Pension Consulting Services Fees Asset-Based Fees for Pension Consulting Total Assets Under Management Annual Fee $0 - $500,000 1.50% $500,001 – AND UP 1.00% The advisory fee is calculated using the value of the assets on the last business day of the prior billing period These fees are generally negotiable and the final fee schedule will be memorialized in the client’s advisory agreement. Clients may terminate the agreement without penalty for a full refund of FORONJY FINANCIAL's fees within five business days of signing the Investment Advisory Contract. Thereafter, clients may terminate the pension consulting agreement immediately upon written notice. FORONJY FINANCIAL bills based on the balance on the first day of the billing period Financial Planning Fees Fixed Fees The negotiated fixed rate for creating client financial plans is between $2,500 and $25,000. Hourly Fees The negotiated hourly fee for these services is between $300 and $500. Clients may terminate the agreement without penalty, for full refund of FORONJY FINANCIAL’s fees, within five business days of signing the Financial Planning Agreement. Thereafter, clients may terminate the Financial Planning Agreement generally upon written notice. B. Payment of Fees Payment of Portfolio Management Fees Asset-based portfolio management fees are withdrawn directly from the client's accounts with client's written authorization on a quarterly basis. Fees are paid in advance. 6 Payment of Pension Consulting Fees Asset-based pension consulting fees are withdrawn directly from the client's accounts with client's written authorization on a quarterly basis. Fees are paid in advance. Payment of Financial Planning Fees Financial planning fees are paid via check and wire. Fixed financial planning fees are paid 50% in advance, but never more than six months in advance, with the remainder due upon presentation of the plan. Hourly financial planning fees are paid in arrears upon completion. C. Client Responsibility For Third Party Fees Clients are responsible for the payment of all third party fees (i.e. custodian fees, brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and expenses charged by FORONJY FINANCIAL. Please see Item 12 of this brochure regarding broker-dealer/custodian. D. Prepayment of Fees FORONJY FINANCIAL collects fees in advance. Refunds for fees paid in advance but not yet earned will be refunded on a prorated basis and returned within fourteen days to the client via check, or return deposit back into the client’s account. For all asset-based fees paid in advance, the fee refunded will be equal to the balance of the fees collected in advance minus the daily rate* times the number of days elapsed in the billing period up to and including the day of termination. (*The daily rate is calculated by dividing the annual asset-based fee rate by 365.) Fixed fees that are collected in advance will be refunded based on the prorated amount of work completed at the point of termination. E. Outside Compensation For the Sale of Securities to Clients Bryan Charles Foronjy in his outside business activities (see Item 10 below) is licensed to accept compensation for the sale of investment products to FORONJY FINANCIAL clients. This presents a conflict of interest and gives the supervised person an incentive to recommend products based on the compensation received rather than on the client’s needs. When recommending the sale of securities or investment products for which the supervised persons receives compensation, FORONJY FINANCIAL will document the 7 conflict of interest in the client file and inform the client of the conflict of interest. Clients always have the right to decide whether to purchase FORONJY FINANCIAL - recommended products and, if purchasing, have the right to purchase those products through other brokers or agents that are not affiliated with FORONJY FINANCIAL. Commissions are not FORONJY FINANCIAL’s primary source of compensation for advisory services. Advisory fees that are charged to clients are not reduced to offset the commissions or markups on securities or investment products recommended to clients. Item 6: Performance-Based Fees and Side-By-Side Management FORONJY FINANCIAL does not accept performance-based fees or other fees based on a share of capital gains on or capital appreciation of the assets of a client. Item 7: Types of Clients FORONJY FINANCIAL generally provides advisory services to the following types of clients: ❖ ❖ Individuals High-Net-Worth Individuals There is no account minimum. Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss A. Methods of Analysis and Investment Strategies Methods of Analysis FORONJY FINANCIAL’s methods of analysis include Cyclical analysis, Fundamental analysis and Technical analysis. Cyclical analysis involves the analysis of business cycles to find favorable conditions for buying and/or selling a security. Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or the analysis of management or competitive advantages. Technical analysis involves the analysis of past market data; primarily price and volume. 8 Investment Strategies FORONJY FINANCIAL uses long term trading and options trading (including covered options, uncovered options, or spreading strategies). Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. B. Material Risks Involved Methods of Analysis Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, can be leveraged to provide performance. The risks with this strategy are two- fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors begin to implement this strategy, then it changes the very cycles these investors are trying to exploit. Fundamental analysis concentrates on factors that determine a company’s value and expected future earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived value. The risk assumed is that the market will fail to reach expectations of perceived value. Technical analysis attempts to predict a future stock price or direction based on market trends. The assumption is that the market follows discernible patterns and if these patterns can be identified then a prediction can be made. The risk is that markets do not always follow patterns and relying solely on this method may not take into account new patterns that emerge over time. Investment Strategies FORONJY FINANCIAL's use of options trading generally holds greater risk, and clients should be aware that there is a material risk of loss using any of those strategies. Long term trading is designed to capture market rates of both return and risk. Due to its nature, the long-term investment strategy can expose clients to various types of risk that will typically surface at various intervals during the time the client owns the investments. These risks include but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market risk, and political/regulatory risk. Options transactions involve a contract to purchase a security at a given price, not necessarily at market value, depending on the market. This strategy includes the risk that an option may expire out of the money resulting in minimal or no value, as well as the possibility of leveraged loss of trading capital due to the leveraged nature of stock options. 9 Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. C. Risks of Specific Securities Utilized investment types FORONJY FINANCIAL's use of options trading generally holds greater risk of capital loss. Clients should be aware that there is a material risk of loss using any investment listed below (leaving aside Treasury Inflation strategy. The Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other government agency. Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose money investing in mutual funds. All mutual funds have costs that lower investment returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity” nature. Equity investment generally refers to buying shares of stocks in return for receiving a future payment of dividends and/or capital gains if the value of the stock increases. The value of equity securities may fluctuate in response to specific situations for each company, industry conditions and the general economic environments. Fixed income investments generally pay a return on a fixed schedule, though the amount of the payments can vary. This type of investment can include corporate and government debt securities, leveraged loans, high yield, and investment grade debt and structured products, such as mortgage and other asset-backed securities, although individual bonds may be the best known type of fixed income security. In general, the fixed income market is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and credit and default risks for both issuers and counterparties. The risk of default on treasury inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit rather minimal. Risks of investing in foreign fixed income securities also include the general risk of non-U.S. investing described below. Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges, similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Areas of concern include the lack of transparency in products and increasing complexity, conflicts of interest and the possibility of inadequate regulatory compliance. Risks in investing in ETFs include trading risks, liquidity and shutdown risks, risks associated with a change in authorized participants and non-participation of authorized participants, risks that trading price differs from indicative net asset value (iNAV), or price fluctuation and disassociation from the index being tracked. With regard to trading risks, regular trading adds cost to your portfolio thus counteracting the low fees that one of the typical benefits of ETFs. Additionally, regular trading to beneficially “time the market” is difficult to achieve. Even 10 paid fund managers struggle to do this every year, with the majority failing to beat the relevant indexes. With regard to liquidity and shutdown risks, not all ETFs have the same level of liquidity. Since ETFs are at least as liquid as their underlying assets, trading conditions are more accurately reflected in implied liquidity rather than the average daily volume of the ETF itself. Implied liquidity is a measure of what can potentially be traded in ETFs based on its underlying assets. ETFs are subject to market volatility and the risks of their underlying securities, which may include the risks associated with investing in smaller companies, foreign securities, commodities, and fixed income investments (as applicable). Foreign securities in particular are subject to interest rate, currency exchange rate, economic, and political risks, all of which are magnified in emerging markets. ETFs that target a small universe of securities, such as a specific region or market sector, are generally subject to greater market volatility, as well as to the specific risks associated with that sector, region, or other focus. ETFs that use derivatives, leverage, or complex investment strategies are subject to additional risks. Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares” not physical metal) specifically may be negatively impacted by several unique factors, among them (1) large sales by the official sector which own a significant portion of aggregate world holdings in gold and other precious metals, (2) a significant increase in hedging activities by producers of gold or other precious metals, (3) a significant change in the attitude of speculators and investors. The return of an index ETF is usually different from that of the index it tracks because of fees, expenses, and tracking error. An ETF may trade at a premium or discount to its net asset value (NAV) (or indicative value in the case of exchange-traded notes). The degree of liquidity can vary significantly from one ETF to another and losses may be magnified if no liquid market exists for the ETF’s shares when attempting to sell them. Each ETF has a unique risk profile, detailed in its prospectus, offering circular, or similar material, which should be considered carefully when making investment decisions. Real estate funds (including REITs) face several kinds of risk that are inherent in the real estate sector, which historically has experienced significant fluctuations and cycles in performance. Revenues and cash flows may be adversely affected by: changes in local real estate market conditions due to changes in national or local economic conditions or changes in local property market characteristics; competition from other properties offering the same or similar services; changes in interest rates and in the state of the debt and equity credit markets; the ongoing need for capital improvements; changes in real estate tax rates and other operating expenses; adverse changes in governmental rules and fiscal policies; adverse changes in zoning laws; the impact of present or future environmental legislation and compliance with environmental laws. Annuities are a retirement product for those who may have the ability to pay a premium now and want to guarantee they receive certain monthly payments or a return on investment later in the future. Annuities are contracts issued by a life insurance company designed to meet requirement or other long-term goals. An annuity is not a life insurance policy. Variable annuities are designed to be long-term investments, to meet retirement and other long-range goals. Variable annuities are not suitable for meeting short-term goals because substantial taxes and insurance company charges may apply if you withdraw your money early. Variable annuities also involve investment risks, just as mutual funds do. 11 Commodities are tangible assets used to manufacture and produce goods or services. Commodity prices are affected by different risk factors, such as disease, storage capacity, supply, demand, delivery constraints and weather. Because of those risk factors, even a well-diversified investment in commodities can be uncertain. Options are contracts to purchase a security at a given price, risking that an option may expire out of the money resulting in minimal or no value. An uncovered option is a type of options contract that is not backed by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option positions entail buying and selling multiple options on the same underlying security, but with different strike prices or expiration dates, which helps limit the risk of other option trading strategies. Option transactions also involve risks including but not limited to economic risk, market risk, sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk and interest rate risk. Non-U.S. securities present certain risks such as currency fluctuation, political and economic change, social unrest, changes in government regulation, differences in accounting and the lesser degree of accurate public information available. Past performance is not indicative of future results. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. Item 9: Disciplinary Information A. Criminal or Civil Actions There are no criminal or civil actions to report. B. Administrative Proceedings There are no administrative proceedings to report. C. Self-regulatory Organization (SRO) Proceedings There are no self-regulatory organization proceedings to report. 12 Item 10: Other Financial Industry Activities and Affiliations A. Registration as a Broker/Dealer or Broker/Dealer Representative Neither FORONJY FINANCIAL nor its representatives are registered as, or have pending applications to become, a broker/dealer or a representative of a broker/dealer. B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor Neither FORONJY FINANCIAL nor its representatives are registered as or have pending applications to become either a Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisor or an associated person of the foregoing entities. C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests Bryan Charles Foronjy is an independent licensed insurance agent. This activity creates a conflict of interest since there is an incentive to recommend insurance products based on commissions or other benefits received from the insurance company, rather than on the client’s needs. Additionally, the offer and sale of insurance products by supervised persons of FORONJY FINANCIAL are not made in their capacity as a fiduciary, and products are limited to only those offered by certain insurance providers. FORONJY FINANCIAL addresses this conflict of interest by requiring its supervised persons to act in the best interest of the client at all times, including when acting as an insurance agent. FORONJY FINANCIAL periodically reviews recommendations by its supervised persons to assess whether they are based on an objective evaluation of each client’s risk profile and investment objectives rather than on the receipt of any commissions or other benefits. FORONJY FINANCIAL will disclose in advance how it or its supervised persons are compensated and will disclose conflicts of interest involving any advice or service provided. At no time will there be tying between business practices and/or services (a condition where a client or prospective client would be required to accept one product or service conditioned upon the selection of a second, distinctive tied product or service). No client is ever under any obligation to purchase any insurance product. Insurance products recommended by FORONJY FINANCIAL’s supervised persons may also be available from other providers on more favorable terms, and clients can purchase insurance products recommended through other unaffiliated insurance agencies. D. Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections FORONJY FINANCIAL does not utilize nor select third-party investment advisers. 13 Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading A. Code of Ethics FORONJY FINANCIAL has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures and Reporting, Certification of Compliance, Reporting Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual Review, and Sanctions. FORONJY FINANCIAL's Code of Ethics is available free upon request to any client or prospective client. B. Recommendations Involving Material Financial Interests FORONJY FINANCIAL does not recommend that clients buy or sell any security in which a related person to FORONJY FINANCIAL or FORONJY FINANCIAL has a material financial interest. C. Investing Personal Money in the Same Securities as Clients From time to time, representatives of FORONJY FINANCIAL may buy or sell securities for themselves that they also recommend to clients. This may provide an opportunity for representatives of FORONJY FINANCIAL to buy or sell the same securities before or after recommending the same securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest. FORONJY FINANCIAL will always document any transactions that could be construed as conflicts of interest and will never engage in trading that operates to the client’s disadvantage when similar securities are being bought or sold. D. Trading Securities At/Around the Same Time as Clients’ Securities From time to time, representatives of FORONJY FINANCIAL may buy or sell securities for themselves at or around the same time as clients. This may provide an opportunity for representatives of FORONJY FINANCIAL to buy or sell securities before or after recommending securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest; however, FORONJY FINANCIAL will never engage in trading that operates to the client’s disadvantage if representatives of FORONJY FINANCIAL buy or sell securities at or around the same time as clients. 14 Item 12: Brokerage Practices A. Factors Used to Select Custodians and/or Broker/Dealers Custodians/broker-dealers will be recommended based on FORONJY FINANCIAL’s duty to seek “best execution,” which is the obligation to seek execution of securities transactions for a client on the most favorable terms for the client under the circumstances. Clients will not necessarily pay the lowest commission or commission equivalent, and FORONJY FINANCIAL may also consider the market expertise and research access provided by the broker-dealer/custodian, including but not limited to access to written research, oral communication with analysts, admittance to research conferences and other resources provided by the brokers that may aid in FORONJY FINANCIAL's research efforts. FORONJY FINANCIAL will never charge a premium or commission on transactions, beyond the actual cost imposed by the broker-dealer/custodian. FORONJY FINANCIAL will require clients to use Fidelity Brokerage Services LLC, Schwab Institutional, a division of Charles Schwab & Co., Inc. or LPL Financial. 1. Research and Other Soft-Dollar Benefits While FORONJY FINANCIAL has no formal soft dollars program in which soft dollars are used to pay for third party services, FORONJY FINANCIAL may receive research, products, or other services from custodians and broker-dealers in connection with client securities transactions (“soft dollar benefits”). FORONJY FINANCIAL may enter into soft-dollar arrangements consistent with (and not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange Act of 1934, as amended. There can be no assurance that any particular client will benefit from soft dollar research, whether or not the client’s transactions paid for it, and FORONJY FINANCIAL does not seek to allocate benefits to client accounts proportionate to any soft dollar credits generated by the accounts. FORONJY FINANCIAL benefits by not having to produce or pay for the research, products or services, and FORONJY FINANCIAL will have an incentive to recommend a broker-dealer based on receiving research or services. Clients should be aware that FORONJY FINANCIAL’s acceptance of soft dollar benefits may result in higher commissions charged to the client. FORONJY FINANCIAL receives support services and/or products from LPL Financial, many of which assist the FORONJY FINANCIAL to better monitor and service program accounts maintained at LPL Financial; however, some of the services and products benefit FORONJY FINANCIAL and not client accounts. These support services and/or products may be received without cost, at a discount, and/or at a negotiated rate, and may include the following: investment-related research • • pricing information and market data • software and other technology that provide access to client account data 15 compliance and/or practice management-related publications consulting services • • • attendance at conferences, meetings, and other educational and/or social events computer hardware and/or software • marketing support • • other products and services used by FORONJY FINANCIAL in furtherance of its investment advisory business operations LPL Financial may provide these services and products directly, or may arrange for third party vendors to provide the services or products to Advisor. In the case of third party vendors, LPL Financial may pay for some or all of the third party’s fees. These support services are provided to FORONJY FINANCIAL based on the overall relationship between FORONJY FINANCIAL and LPL Financial. It is not the result of soft dollar arrangements or any other express arrangements with LPL Financial that involves the execution of client transactions as a condition to the receipt of services. FORONJY FINANCIAL will continue to receive the services regardless of the volume of client transactions executed with LPL Financial. Clients do not pay more for services as a result of this arrangement. There is no corresponding commitment made by the FORONJY FINANCIAL to LPL or any other entity to invest any specific amount or percentage of client assets in any specific securities as a result of the arrangement. However, because FORONJY FINANCIAL receives these benefits from LPL Financial, there is a potential conflict of interest. The receipt of these products and services presents a financial incentive for FORONJY FINANCIAL to recommend that its clients use LPL Financial’s custodial platform rather than another custodian’s platform. 2. Brokerage for Client Referrals FORONJY FINANCIAL receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party. 3. Clients Directing Which Broker/Dealer/Custodian to Use FORONJY FINANCIAL will require clients to use a specific broker-dealer to execute transactions. Not all advisers require clients to use a particular broker-dealer. B. Aggregating (Block) Trading for Multiple Client Accounts If FORONJY FINANCIAL buys or sells the same securities on behalf of more than one client, then it may (but would be under no obligation to) aggregate or bunch such securities in a single transaction for multiple clients in order to seek more favorable prices, lower brokerage commissions, or more efficient execution. In such case, FORONJY FINANCIAL would place an aggregate order with the broker on behalf of all such clients in order to ensure fairness for all clients; provided, however, that trades would be reviewed periodically to ensure that accounts are not systematically disadvantaged by 16 this policy. FORONJY FINANCIAL would determine the appropriate number of shares and select the appropriate brokers consistent with its duty to seek best execution, except for those accounts with specific brokerage direction (if any). Item 13: Review of Accounts A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews All client accounts for FORONJY FINANCIAL's advisory services provided on an ongoing basis are reviewed at least quarterly by Bryan Charles Foronjy, Principal Wealth Manager, with regard to clients’ respective investment policies and risk tolerance levels. All accounts at FORONJY FINANCIAL are assigned to this reviewer. All financial planning accounts are reviewed upon financial plan creation and plan delivery by Bryan Charles Foronjy, Principal Wealth Manager. Financial planning clients are provided a one-time financial plan concerning their financial situation. After the presentation of the plan, there are no further reports. Clients may request additional plans or reports for a fee. B. Factors That Will Trigger a Non-Periodic Review of Client Accounts Reviews may be triggered by material market, economic or political events, or by changes in client's financial situations (such as retirement, termination of employment, physical move, or inheritance). With respect to financial plans, FORONJY FINANCIAL’s services will generally conclude upon delivery of the financial plan. C. Content and Frequency of Regular Reports Provided to Clients Each client of FORONJY FINANCIAL's advisory services provided on an ongoing basis will receive a quarterly report detailing the client’s account, including assets held, asset value, and calculation of fees. This written report will come from the custodian. Each financial planning client will receive the financial plan upon completion. 17 Item 14: Client Referrals and Other Compensation A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) Other than soft dollar benefits as described in Item 12 above, FORONJY FINANCIAL does not receive any economic benefit, directly or indirectly from any third party for advice rendered to FORONJY FINANCIAL's clients. With respect to Schwab, FORONJY FINANCIAL receives access to Schwab’s institutional trading and custody services, which are typically not available to Schwab retail investors. These services generally are available to independent investment advisers on an unsolicited basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’ assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include brokerage services that are related to the execution of securities transactions, custody, research, including that in the form of advice, analyses and reports, and access to mutual funds and other investments that are otherwise generally available only to institutional investors or would require a significantly higher minimum initial investment. For FORONJY FINANCIAL client accounts maintained in its custody, Schwab generally does not charge separately for custody services but is compensated by account holders through commissions or other transaction-related or asset-based fees for securities trades that are executed through Schwab or that settle into Schwab accounts. Schwab also makes available to FORONJY FINANCIAL other products and services that benefit FORONJY FINANCIAL but may not benefit its clients’ accounts. These benefits may include national, regional or FORONJY FINANCIAL specific educational events organized and/or sponsored by Schwab Advisor Services. Other potential benefits may include occasional business entertainment of personnel of FORONJY FINANCIAL by Schwab Advisor Services personnel, including meals, invitations to sporting events, including golf tournaments, and other forms of entertainment, some of which may accompany educational opportunities. Other of these products and services assist FORONJY FINANCIAL in managing and administering clients’ accounts. These include software and other technology (and related technological training) that provide access to client account data (such as trade confirmations and account statements), facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts, if applicable), provide research, pricing information and other market data, facilitate payment of FORONJY FINANCIAL’s fees from its clients’ accounts (if applicable), and assist with back-office training and support functions, recordkeeping and client reporting. Many of these services generally may be used to service all or some substantial number of FORONJY FINANCIAL’s accounts. Schwab Advisor Services also makes available to FORONJY FINANCIAL other services intended to help FORONJY FINANCIAL manage and further develop its business enterprise. These services may include professional compliance, legal and business consulting, publications and conferences on practice management, information technology, business succession, regulatory compliance, employee benefits providers, human capital consultants, insurance and marketing. In 18 addition, Schwab may make available, arrange and/or pay vendors for these types of services rendered to FORONJY FINANCIAL by independent third parties. Schwab Advisor Services may discount or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-party providing these services to FORONJY FINANCIAL. FORONJY FINANCIAL is independently owned and operated and not affiliated with Schwab. B. Compensation to Non – Advisory Personnel for Client Referrals Solicitor relationships will be fully disclosed to each Client to the extent required by applicable law. FORONJY FINANCIAL will ensure each solicitor is exempt, notice filed, or properly registered in all appropriate jurisdictions. All such referral activities will be conducted in accordance with Rule 206(4)-1 under the Advisers Act, where applicable. FORONJY FINANCIAL compensates SmartAsset as a lead generator for advisory referrals. SmartAsset complies with the SEC Promoter rules and regulations. FORONJY FINANCIAL will provide data to SmartAsset that may match certain clients with the services of FORONJY FINANCIAL. Compensation will be paid by FORONJY FINANCIAL for referrals, and the fee for referrals will be properly disclosed to any potential clients of IA in accordance with the Promoter Agreement entered into between the parties. Item 15: Custody When advisory fees are deducted directly from client accounts at client's custodian, FORONJY FINANCIAL will be deemed to have limited custody of client's assets and must have written authorization from the client to do so. Clients will receive all account statements and billing invoices that are required in each jurisdiction, and they should carefully review those statements for accuracy. Item 16: Investment Discretion FORONJY FINANCIAL provides discretionary investment advisory services to clients. The advisory contract established with each client sets forth the discretionary authority for trading. Where investment discretion has been granted, FORONJY FINANCIAL generally manages the client’s account and makes investment decisions without consultation with the client as to when the securities are to be bought or sold for the account, the total amount of the securities to be bought/sold, what securities to buy or sell, or the price per share. In some instances, FORONJY FINANCIAL’s discretionary authority in making these determinations may be limited by conditions imposed by a client (in investment guidelines or objectives, or client instructions otherwise provided to FORONJY FINANCIAL. 19 Item 17: Voting Client Securities (Proxy Voting) FORONJY FINANCIAL will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of the security. Item 18: Financial Information A. Balance Sheet FORONJY FINANCIAL neither requires nor solicits prepayment of more than $1,200 in fees per client, six months or more in advance, and therefore is not required to include a balance sheet with this brochure. B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients Neither FORONJY FINANCIAL nor its management has any financial condition that is likely to reasonably impair FORONJY FINANCIAL’s ability to meet contractual commitments to clients. C. Bankruptcy Petitions in Previous Ten Years FORONJY FINANCIAL has not been the subject of a bankruptcy petition in the last ten years. 20