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Item 1 – Cover Page
Part 2A of Form ADV
Firm Brochure
FORTEM FINANCIAL GROUP, LLC
44801 Village Court, Suite 201
Palm Desert, CA 92260
(760) 206-8500
www.fortemfin.com
November 12, 2025
This Brochure provides information about the qualifications and business practices of Fortem
Financial Group, LLC (“Fortem Financial” or the “Firm”). If you have any questions about the
contents of this Brochure, please contact us at 760-206-8500. The information in this Brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
Fortem Financial is a registered investment adviser. Registration of an Investment Adviser does
not imply any level of skill or training. The oral and written communications of an Adviser provide
you with information about which you determine to hire or retain an Adviser.
Additional information about Fortem Financial also is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. The CRD number for Fortem Financial is 291662.
Item 2 – Material Changes
This Item of the Brochure discusses only specific material changes that are made to the Brochure
since the last annual update and provides clients with a summary of such changes.
The firm has no material changes to report since the last update of this Brochure issued March 24,
2025.
Currently, our Brochure may be requested by contacting Brett D’Orlando, Fortem Financial’s Chief
Compliance Officer at 760-206-8500. Additional information about Fortem Financial is also
available via the SEC’s web site www.adviserinfo.sec.gov. The SEC’s web site also provides
information about any persons affiliated with Fortem Financial who are registered, or are required
to be registered, as investment adviser representatives of Fortem Financial.
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Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................................ 1
Item 2 – Material Changes.................................................................................................................................................... 2
Item 3 – Table of Contents ................................................................................................................................................... 3
Item 4 – Advisory Business ................................................................................................................................................. 4
Item 5 – Fees and Compensation ...................................................................................................................................... 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 13
Item 7 – Types of Clients .................................................................................................................................................... 13
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 13
Item 9 – Disciplinary Information .................................................................................................................................. 22
Item 10 – Other Financial Industry Activities and Affiliations ........................................................................... 23
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...... 28
Item 12 – Brokerage Practices ......................................................................................................................................... 29
Item 13 – Review of Accounts .......................................................................................................................................... 32
Item 14 – Client Referrals and Other Compensation .............................................................................................. 33
Item 15 – Custody .................................................................................................................................................................. 36
Item 16 – Investment Discretion ..................................................................................................................................... 37
Item 17 – Voting Client Securities .................................................................................................................................. 37
Item 18 – Financial Information ...................................................................................................................................... 38
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Item 4 – Advisory Business
Fortem Financial is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically,
Fortem Financial is a wholly-owned indirect subsidiary of Focus LLC. Focus Financial Partners Inc.
is the sole managing member of Focus LLC. Ultimate governance of Focus LLC is conducted through
the board of directors at Ferdinand FFP Ultimate Holdings, LP. Focus LLC is majority-owned,
indirectly and collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice, LLC
(“CD&R”). Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are indirect
owners of Focus LLC. Because Fortem Financial is an indirect, wholly-owned subsidiary of Focus
LLC, CD&R and Stone Point investment vehicles are indirect owners of Fortem Financial.
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants,
insurance firms, business managers and other firms (the “Focus Partners”), most of which provide
wealth management, benefit consulting and investment consulting services to individuals, families,
employers, and institutions. Some Focus Partners also manage or advise limited partnerships,
private funds, or investment companies as disclosed on their respective Form ADVs.
Fortem Financial is managed by Brian P. Amidei, Joseph G. Romano and Brett D’Orlando (“Fortem
Financial Principals”), pursuant to a management agreement between FF Capital Management, LLC
and Fortem Financial. The Fortem Financial Principals serve as leaders and officers of Fortem
Financial, and are responsible for the management, supervision and oversight of Fortem Financial.
While this brochure generally describes the business of Fortem Financial, certain sections also
discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors
(or other persons occupying a similar status or performing similar functions), employees or any
other person who provides investment advice on Fortem Financial’s behalf and is subject to the
Firm’s supervision or control.
As of December 31, 2024, Fortem Financial had $522,651,449 in discretionary assets under
management and $5,892,619 in non-discretionary assets under management.
Advisory Services Offered
Fortem Financial offers a variety of advisory services, which include financial planning, consulting,
and investment management services. Prior to Fortem Financial rendering any of the foregoing
advisory services, clients are required to enter into one or more written agreements with Fortem
Financial setting forth the relevant terms and conditions of the advisory relationship (the “Advisory
Agreement”).
Fortem Loans
We offer clients the option of obtaining residential mortgage loans and mortgage loan refinancings
from unaffiliated third-party financial institutions with the assistance of our affiliate, Fortem Loans
LLC, a wholly owned subsidiary of our parent company, Focus Financial Partners, LLC. Please see
Items 5 and 10 for a fuller discussion of these services and other important information.
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UPTIQ Treasury & Credit Solutions, LLC
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc.
and its affiliates, “UPTIQ”). Please see Items 5 and 10 for a fuller discussion of these services and
other important information.
Clients that obtain loans through the secure lending facility are strictly prohibited from using any
loan proceeds to buy securities for their managed portfolio.
Focus Risk Solutions
We help our clients obtain certain insurance solutions from unaffiliated, third-party insurance
brokers by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned
subsidiary of our parent company, Focus Financial Partners, LLC. Please see Items 5 and 10 for a
fuller discussion of these services and other important information.
Financial Planning and Consulting Services
Fortem Financial offers clients a broad range of financial planning and consulting services, which
may include any or all of the following functions:
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Business Planning
Education Planning
Liability and Risk Management
Trust and Estate Planning
Retirement Planning
Cash Flow Forecasting
Investment Consulting
Insurance Planning
Charitable Giving
Distribution Planning
Tax Planning
Manager Due Diligence
While each of these services is available on a stand-alone basis, certain of them may also be
rendered in conjunction with investment portfolio management as part of a comprehensive wealth
management engagement (described in more detail below).
In performing these services, Fortem Financial is not required to verify any information received
from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is
expressly authorized to rely on such information. Fortem Financial may recommend clients engage
the Firm for additional related services, its Supervised Persons in their individual capacities as
insurance agents or registered representatives of a broker-dealer and/or other professionals to
implement its recommendations. Clients are advised that a conflict of interest exists if clients
engage Fortem Financial or its affiliates to provide additional services for compensation. Clients
retain absolute discretion over all decisions regarding implementation and are under no obligation
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to act upon any of the recommendations made by Fortem Financial under a financial planning or
consulting engagement. Clients are advised that it remains their responsibility to promptly notify
the Firm of any change in their financial situation or investment objectives for the purpose of
reviewing, evaluating or revising Fortem Financial’s recommendations and/or services.
Investment and Wealth Management Services
Fortem Financial provides clients with wealth management services which include a broad range of
comprehensive financial planning and consulting services as well as discretionary management of
investment portfolios.
Fortem Financial primarily allocates client assets among various mutual funds, exchange-traded
funds (“ETFs”), individual debt and equity securities, and independent investment managers
(“Independent Managers”) in accordance with their stated investment objectives.
When requested, the Firm may also provide advice about any type of legacy position or other
investment held in client portfolios. Clients may engage Fortem Financial to manage and/or advise
on certain investment products that are not maintained at their primary custodian, such as variable
life insurance and annuity contracts and assets held in employer sponsored retirement plans and
qualified tuition plans (i.e., 529 plans). In these situations, Fortem Financial directs or recommends
the allocation of client assets among the various investment options available with the product.
These assets are generally maintained at the underwriting insurance company, or the custodian
designated by the product’s provider.
Fortem Financial tailors its advisory services to meet the needs of its individual clients and seeks to
ensure that client portfolios are managed in a manner consistent with those needs and objectives.
Fortem Financial consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management
of their portfolios. Clients are advised to promptly notify Fortem Financial if there are changes in
their financial situation or if they wish to place any limitations on the management of their
portfolios. Clients may impose reasonable restrictions or mandates on the management of their
accounts if Fortem Financial determines, in its sole discretion, that the conditions would not prove
overly burdensome to the Firm’s management efforts.
Retirement Plan Participant Account Management (Discretionary)
Fortem Financial implements investment advice on behalf of clients in certain held-away accounts –
for example, 401(k) or 529 plan accounts – maintained either at the custodians with whom Fortem
Financial has an institutional relationship or at other independent third-party custodians. Fortem
Financial has the capability to review, monitor, and manage these held-away accounts in a fashion
similar to the way in which it reviews, monitors, and manages accounts that are not held away.
The order management system that we use for held-away accounts is provided by Pontera
Solutions, Inc. We review, monitor, and manage these held-away accounts in an integrated way
with client accounts held at our clients’ primary custodian(s). Further information about this
service is available in Item 5.
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Wrap Fee Programs
Fortem Financial does not participate in wrap fee programs, where brokerage commissions and
transaction costs are included in the asset-based fee charged to the client.
Retirement Plan Consulting Services
Fortem Financial provides various consulting services to qualified employee benefit plans and their
fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring,
managing and optimizing their corporate retirement plans. Each engagement is individually
negotiated and customized, and may include any or all of the following services:
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Plan Design and Strategy
Plan Review and Evaluation
Executive Planning & Benefits
Investment Selection
Plan Fee and Cost Analysis
Plan Committee Consultation
Fiduciary and Compliance
Participant Education
As disclosed in the Advisory Agreement, certain of the foregoing services are provided by Fortem
Financial as a fiduciary under the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”).
Fortem Financial is a fiduciary under the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”) with respect to investment management services and investment advice
provided to ERISA plans and ERISA plan participants. Fortem Financial is also a fiduciary under
section 4975 of the Internal Revenue Code (the “IRC”) with respect to investment management
services and investment advice provided to individual retirement accounts (“IRAs”), ERISA plans,
and ERISA plan participants. As such, Fortem Financial is subject to specific duties and obligations
under ERISA and the IRC that include, among other things, prohibited transaction rules which are
intended to prohibit fiduciaries from acting on conflicts of interest. When a fiduciary gives advice,
the fiduciary must either avoid certain conflicts of interest or rely upon an applicable prohibited
transaction exemption (a “PTE”). In accordance with ERISA Section 408(b)(2), each plan sponsor is
provided with a written description of Fortem Financial’s fiduciary status, the specific services to be
rendered and all direct and indirect compensation the Firm reasonably expects under the
engagement.
A conflict of interest arises and the prohibited transaction rules are implicated when Fortem
Financial recommends that an ERISA plan participant take a distribution from an ERISA Plan and
roll it over to an IRA that Fortem Financial advises or if Fortem Financial recommends that an IRA
owner transfer his IRA to an IRA that Fortem Financial advises because Fortem Financial will
receive compensation that it would not have received absent the recommendation – i.e., the IRA
advisory fee.
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As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations imposed
on us by the federal and state securities laws. As a result, you have certain rights that you cannot
waive or limit by contract. Nothing in our agreement with you should be interpreted as a limitation
of our obligations under the federal and state securities laws or as a waiver of any unwaivable
rights you possess.
Use of Independent Managers
As mentioned above, Fortem Financial may select certain Independent Managers to actively
manage a portion of its clients’ assets. The specific terms and conditions under which a client
engages an Independent Manager may be set forth in a separate written agreement with the
designated Independent Manager. In addition to this brochure, clients may also receive the written
disclosure documents of the respective Independent Managers engaged to manage their assets.
Fortem Financial evaluates a variety of information about Independent Managers, which may
include the Independent Managers’ public disclosure documents, materials supplied by the
Independent Managers themselves and other third-party analyses it believes are reputable. To the
extent possible, the Firm seeks to assess the Independent Managers’ investment strategies, past
performance and risk results in relation to its clients’ individual portfolio allocations and risk
exposure. Fortem Financial also takes into consideration each Independent Manager’s management
style, returns, reputation, financial strength, reporting, pricing and research capabilities, among
other factors.
Fortem Financial continues to provide services relative to the discretionary selection of the
Independent Managers. The Firm will monitor the performance of those accounts being managed
by Independent Managers. Fortem Financial seeks to ensure the Independent Managers’ strategies
and target allocations remain aligned with its clients’ investment objectives and overall best
interests.
Item 5 – Fees and Compensation
Fortem Financial offers services on a fee basis, which may include fixed and/or hourly fees, as well
as fees based upon assets under management or advisement. Additionally, certain of the Firm’s
Supervised Persons, in their individual capacities, may offer securities brokerage services and/or
insurance products under a separate commission-based arrangement. The lending entity will
compensate advisors for the referrals made to it. Please see Item 10.
Financial Planning and Consulting Fees
Fortem Financial can be engaged to provide financial planning and consulting services on a fixed-
fee basis under a stand-alone engagement. These fees are negotiable, but generally range from
$1,000 up to $100,000 depending upon the scope and complexity of the services and the
professional rendering the financial planning and/or the consulting services. If the client engages
the Firm for additional investment advisory services, Fortem Financial may offset all or a portion of
its fees for those services based upon the amount paid for the financial planning and/or consulting
services.
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The terms and conditions of the financial planning and/or consulting engagement are set forth in
the Advisory Agreement and Fortem Financial generally requires one-half of the fee (estimated
hourly or fixed) payable upon execution of the Advisory Agreement. The outstanding balance is
generally due upon delivery of the financial plan or completion of the agreed upon services. The
Firm does not, however, take receipt of $1,200 or more in prepaid fees in excess of six months in
advance of services rendered.
Investment Management and Retirement Plan Consulting Fees
Fortem Financial offers investment management and retirement plan consulting services for an
annual fee based on the amount of assets under the Firm’s management. This management fee
generally varies between 25 and 175 basis points (0.25% – 1.75%) depending upon the size and
composition of a client’s portfolio and the type of services rendered. In the case of retirement plans,
each engagement is individually negotiated and tailored to accommodate the needs of the
individual plan sponsor, as memorialized in the Agreement, and the fees vary based on the scope of
the services to be rendered and assets to be managed.
Fortem Financial’s fees are based on the market value of client assets under our management,
including cash, accrued interest, accrued dividends, and securities purchased on margin.
The annual fee will be an asset-based fee. The asset-based fee will be prorated and paid quarterly,
in advance. For the initial quarter, the fee is based upon the value of the assets being managed by
us at the time the account is funded by such assets. In subsequent quarters, the fee is based upon
the market value of the average daily account balance of the assets being managed by us for the
previous quarter. For the initial quarter, the fee is calculated on a pro rata basis, while the fees for
subsequent quarters are adjusted because of the uses of an average daily account balance from the
previous quarter. No portion of the annual fee will be based on capital gains or appreciation of the
assets. There will be no increase in the annual fee without prior written notice. In the event the
advisory agreement is terminated, the fee for the final billing period is prorated through the
effective date of the termination and the outstanding or unearned portion of the fee is charged or
refunded to the client, as appropriate.
For certain clients, we charge an advisory fee for services provided with respect to the held-away
accounts mentioned in Item 4 above, just as we do with client accounts that are not held away. The
fees charged by us for managing held-away accounts are identical to the fees we charge for
managing accounts that are not held away.
Additionally, for asset management services the Firm provides with respect to certain client
holdings (e.g., accommodation accounts, alternative investments, cash, etc.), Fortem Financial may
negotiate a fee rate that differs from the range set forth above.
Fee Discretion
Fortem Financial may, in its sole discretion, negotiate to charge a lesser fee based upon certain
criteria, such as anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, account composition, pre-existing/legacy client
relationship, account retention and for certain non-profit groups or charitable organizations.
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Additional Fees and Expenses
In addition to the advisory fees paid to Fortem Financial, clients may also incur certain charges
imposed by other third parties, such as broker-dealers, custodians, trust companies, banks and
other financial institutions. These additional charges may include securities brokerage
commissions, transaction fees, custodial fees, fees attributable to alternative assets, margin costs,
charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s
prospectus (e.g., fund management fees and other fund expenses), deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. The Firm’s brokerage practices are described at
length in Item 12, below.
Fortem Loans
We offer clients the option of obtaining residential mortgage loans and mortgage loan refinancings
from unaffiliated third-party financial institutions (“Financial Institutions”) with the assistance of
our affiliate, Fortem Loans LLC (“Fortem Loans”), a wholly owned subsidiary of our parent
company, Focus Financial Partners, LLC. Fortem Loans acts as an intermediary to facilitate our
clients’ access to these residential mortgage loans and loan refinancing options. Fortem Loans
receives a portion of the revenue earned by the Financial Institutions for providing services to our
clients. Fortem Loans typically receives a one-time payment of 2.00% of the residential mortgage
loan amount at the time of the loan’s closing. This earned revenue is indirectly paid by our clients
through an increased interest rate charged by the Financial Institutions. The amount of revenue
earned by Fortem Loans will vary over time in response to market conditions, including the interest
rate environment, and other factors such as the volume and timing of loan closings. The amount of
revenue earned by Fortem Loans for a particular residential mortgage loan differs from the amount
of revenue earned by Fortem Loans for other types of lending solutions, such as refinancings. Such
fees are also revenue for our common parent company, Focus Financial Partners, LLC. Executive
officers of Fortem Financial are also executive officers of Fortem Loans and benefit financially when
clients use Fortem Loans for residential mortgage loans and refinancings. Accordingly, we have a
conflict of interest when recommending Fortem Loans’ services to clients because of the
compensation to our affiliates, Fortem Loans and Focus, and to our executive officers. Further
information on this conflict of interest is available in Item 10 of this Brochure.
UPTIQ Treasury & Credit Solutions, LLC
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc.
and its affiliates, “UPTIQ”). Focus Financial Partners, LLC (“Focus”) is a minority investor in
UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue earned by such third-party financial
institutions for serving our clients. The revenue paid to UPTIQ also benefits UPTIQ Inc.’s investors,
including Focus, our parent company. When legally permissible, UPTIQ also shares a portion of this
earned revenue with our affiliate, Focus Solutions Holdings, LLC (“FSH”). For non-residential
mortgage loans made to our clients, UPTIQ will share with FSH up to 25% of all revenue it receives
from such third-party financial institutions. For securities-backed lines of credit (“SBLOCs”) made
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to our clients, UPTIQ will share with FSH up to 75% of all revenue it receives from such third-party
financial institutions. For cash management products and services provided to our clients, UPTIQ
will share with FSH up to 33% of all revenue it receives from the third-party financial institutions
and other intermediaries that provide administrative and settlement services in connection with
this program. This earned revenue is indirectly paid by our clients through an increased interest
rate charged by the third-party financial institutions or, for cash balances, a lowered yield. FSH
distributes this revenue to us when we are licensed to receive such revenue (or when no such
license is required) and the distribution is not otherwise legally prohibited. Further information on
this conflict of interest is available in Item 10 of this Brochure.
Focus Risk Solutions
We help our clients obtain certain insurance solutions from unaffiliated, third-party insurance
brokers by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned
subsidiary of our parent company, Focus Financial Partners, LLC. FRS has arrangements with
certain third-party insurance brokers (the “Brokers”) under which the Brokers assist our clients
with regulated insurance sales activity. If FRS refers one of our clients to a Broker and there is a
subsequent purchase of insurance through the Broker, then FRS will receive a portion of the
upfront and/or ongoing commissions paid to the Broker by the insurance carrier with which the
policy was placed. The amount of revenue earned by FRS for the sale of these insurance products
will vary over time in response to market conditions. The amount of insurance commission revenue
earned by FRS is considered for purposes of determining the amount of additional compensation
that certain of our financial professionals are entitled to receive. The amount of revenue earned by
FRS for a particular insurance product will also differ from the amount of revenue earned by FRS
for other types of insurance products. Further information on this conflict of interest is available in
Item 10 of this Brochure.
Fortem Financial Insurance
Certain of the Firm’s Supervised Persons are licensed insurance professionals for an affiliated
entity, Fortem Financial Insurance, and may offer certain insurance products on a fully-disclosed
commissionable basis. Such persons earn commission-based compensation for selling insurance
products to clients. Insurance commissions earned by advisory persons who are insurance
professionals are separate from and in addition to Fortem Financial’s advisory fee. This practice
presents a conflict of interest as an advisory person who is an insurance professional may have an
incentive to recommend insurance products for the purpose of generating commissions rather than
solely based on client needs. Clients are under no obligation to purchase insurance products
through any person affiliated with Fortem Financial. Additionally, Fortem Financial Insurance
permits advisory persons of Fortem Financial to continue to earn commissions from insurance
policies which the advisory persons sold previously for a different entity. Further information on
this conflict of interest is available in Item 10 of this Brochure.
Direct Fee Debit
Clients generally provide Fortem Financial and/or certain Independent Managers with the
authority to directly debit their accounts for payment of the investment advisory fees. The Financial
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Institutions that act as the qualified custodian for client accounts, from which the Firm retains the
authority to directly deduct fees, have agreed to send statements to clients not less than quarterly
detailing all account transactions, including any amounts paid to Fortem Financial.
Use of Margin
Fortem Financial may be authorized to use margin in the management of the client’s investment
portfolio. In these cases, the fee payable will be based on the underlying value of the assets being
managed irrespective of the margin balance. Fortem Financial will not collect any fees related to
the margin debit, however, the custodian will charge interest on the balance as agreed upon in the
margin agreement. The Firm may, however, charge financial planning or consulting fixed fees
based on structuring loans.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to Fortem
Financial’s right to terminate an account. Additions may be in cash or securities provided that with
discretionary accounts the Firm reserves the right to liquidate any transferred securities or decline
to accept particular securities into a client’s account. Clients may withdraw account assets on notice
to Fortem Financial, subject to the usual and customary securities settlement procedures. However,
the Firm generally designs its portfolios as long-term investments, and the withdrawal of assets
may impair the achievement of a client’s investment objectives. Fortem Financial may consult with
its clients about the options and implications of transferring securities. Clients are advised that
when transferred securities are liquidated, they may be subject to transaction fees, short-term
redemption fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges)
and/or tax ramifications.
Compensation for Sales of Securities or Other Investment Products
Certain advisory personnel of Fortem Financial, in their individual capacities, also are registered
representatives (“RRs”) of M.S. Howells & Co. (“MSH”). The association with MSH enables these
individuals to continue to receive trails and service brokerage products, such as 529 plans, the
individuals individually recommended when they were RRs of a global brokerage firm. The MSH
accounts are held by customers who are also advisory clients of the Firm. The receipt of brokerage
compensation by advisory personnel presents a conflict of interest because registered
representatives have an incentive to recommend securities transactions for the purpose of being
compensated for product sales rather than solely based on a client's needs. Fortem Financial’s
advisory personnel do not currently recommend initial sales of new brokerage products to the
Firm’s clients and would only do so in the future if they believed that such recommendation was in
the best interest of the client. Additionally, Fortem Financial personnel do not receive both
advisory fees and brokerage compensation and advisory compensation on the same client assets
(they do not "double dip"). Further information on this conflict of interest is available in Item 10 of
this Brochure.
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Important Disclosure – Custodian Investment Programs
Limitation on Mutual Fund Universe for Custodian Investment Programs
: Please note that, generally,
as a matter of policy we prohibit the use of mutual funds that carry revenue share class fees for our
advisory clients’ portfolios, except where such use is in the client’s best interest. There are certain
programs offered by our custodian or third-party investment platforms where clients’ investment
options may be limited to those mutual funds and mutual fund share classes that pay 12b-1 fees
and related revenue sharing fees. As such, the client should be aware that the firm is not selecting
from among all mutual funds available in the marketplace. In addition, the client is under no
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds
obligation to invest in such programs or revenue share class funds.
: Revenue
share class/12b-1 fees are deducted from the net asset value of the mutual fund and generally, all
things being equal, cause the fund to earn lower rates of return than those mutual funds that do not
pay revenue sharing fees. The client is under no obligation to utilize such programs or mutual
funds. Although many factors will influence the type of fund to be used, the client should discuss
with their investment adviser representative whether a share class from a comparable mutual fund
with a more favorable return to investors is available that does not include the payment of any 12b-
1 or revenue sharing fees given the client’s individual needs and priorities and anticipated
transaction costs.
Item 6 – Performance-Based Fees and Side-By-Side Management
Fortem Financial does not provide any services for a performance-based fee (i.e., a fee based on a
share of capital gains or capital appreciation of a client’s assets).
Item 7 – Types of Clients
Fortem Financial offers services to high net-worth individuals, corporations and business entities,
pension and profit sharing plans, charitable organizations, and trusts and estates.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Fortem Financial uses a variety of sources of data to conduct its economic, investment and market
analysis, which may include economic and market research materials prepared by others,
conference calls hosted by individual companies or mutual funds, corporate rating services, annual
reports, prospectuses, company press releases, and financial newspapers and magazines. It is
important to keep in mind that there is no specific approach to investing that guarantees success or
positive returns; investing in securities involves risk of loss that clients should be prepared to bear.
Fortem Financial and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to clients.
The methods of analysis may include quantitative methods for optimizing client portfolios,
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computer-based risk/return analysis, technical analysis, and statistical and/or computer models
utilizing long-term economic criteria.
is a mathematical framework for assembling a portfolio of assets
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Modern Portfolio Theory
such that the expected return is maximized for a given level of risk.
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Fundamental analysis is a method of evaluating the intrinsic value of an asset and analyzing
the factors that could influence its price in the future. This form of analysis is based on
external events and influences, as well as financial statements and industry trends.
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Factor investing is an investment approach that involves targeting specific drivers of return
across asset classes. There are two main types of factors: macroeconomic and style.
Optimization involves the use of mathematical algorithms to determine the appropriate mix
of assets given the firm’s current capital market rate assessment and a particular client’s
risk tolerance.
In addition, Fortem Financial reviews research material prepared by others, as well as corporate
filings, corporate rating services, and a variety of financial publications. Fortem Financial may
employ outside vendors or utilize third-party software to assist in formulating investment
recommendations to clients.
Modern Portfolio Theory
The firm’s methods of analysis include modern portfolio theory. Modern portfolio theory is a theory
of investment that attempts to maximize portfolio expected return for a given amount of portfolio
risk, or equivalently minimize risk for a given level of expected return, each by carefully choosing
the proportions of various assets. Modern portfolio theory assumes that investors are risk averse,
meaning that given two portfolios that offer the same expected return, investors will prefer the less
risky one. Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more risk. The
exact trade-off will be the same for all investors, but different investors will evaluate the trade-off
differently based on individual risk aversion characteristics. The implication is that a rational
investor will not invest in a portfolio if a second portfolio exists with a more favorable risk-
expected return profile – i.e., if for that level of risk an alternative portfolio exists which has better
expected returns.
Investment Strategies
For each client, Fortem Financial’s investment process begins with a financial plan and an
investment policy statement. Through understanding each client's cash flows, current and future
financial obligations, risk perceptions, liquidity, time horizon, and investment objectives, the Firm
believes it can custom tailor portfolios to meet each client's personal objectives.
Fortem Financial believes a diversified approach improves clients' probability of achieving their
financial goals. Diversification will be carried out among asset classes, investment styles, and
maximum allocations to specific positions. The Firm may include equity, fixed income, alternatives,
and cash in each client's account. Further, Fortem Financial may utilize Independent Managers and
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invest in direct equity and fixed income positions, open-end and closed-end mutual funds, ETFs,
UITs, and direct investment.
Material Risks of Investment Instruments
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
There is no guarantee that any specific investment or strategy will be profitable for a
particular client.
Fortem Financial generally invests in the following types of securities:
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Equity securities
Mutual fund securities
Exchange-traded funds
Fixed income securities
Municipal securities
U.S. government securities
Private placements
Pooled investment vehicles
Structured products
Government and agency mortgage-backed securities
Mortgage-backed securities
Fixed equity annuities
Fixed equity indexed annuities
Variable annuities
Derivatives
Options
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the company’s
capitalization, quality of the company’s management, quality and cost of the company’s services, the
company’s ability to manage costs, efficiencies in the manufacturing or service delivery process,
management of litigation risk, and the company’s ability to create shareholder value (i.e., increase
the value of the company’s stock price). Foreign securities, in addition to the general risks of equity
securities, have geopolitical risk, financial transparency risk, currency risk, regulatory risk and
liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create fund
value by investing in securities that have positive growth, the amount of individual company
diversification, the type and amount of industry diversification, and the type and amount of sector
diversification within specific industries. In addition, mutual funds tend to be tax inefficient and
therefore investors may pay capital gains taxes on fund investments while not having yet sold the
fund.
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Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange. An ETF
holds a portfolio of securities designed to track a particular market segment or index. Some
examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index Tracking
StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the client
indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by hedge
funds that could have a negative impact on the price of the ETF. Certain ETFs may employ leverage,
which creates additional volatility and price risk depending on the amount of leverage utilized, the
collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional volatility
and liquidity risk. Volatility and liquidity can severely and negatively impact the price of the ETF’s
underlying portfolio securities, thereby causing significant price fluctuations of the ETF.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints, jurisdictional
risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or greater, they will
likely have greater price swings when interest rates move up or down. The shorter the maturity the
less volatile the price swings. Foreign bonds have liquidity and currency risk.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its debt and
to retire its debt at maturity. Municipal bonds are generally tax free at the federal level, but may be
taxable in individual states other than the state in which both the investor and municipal issuer is
domiciled.
U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S. government
agencies and instrumentalities. U.S. government securities may be supported by the full faith and
credit of the United States.
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Private Placements
Private placements carry significant risk in that companies using the private placement market
conduct securities offerings that are exempt from registration under the federal securities laws,
which means that investors do not have access to public information and such investors are not
provided with the same amount of information that they would receive if the securities offering was
a public offering. Moreover, many companies using private placements do so to raise equity capital
in the start-up phase of their business, or require additional capital to complete another phase in
their growth objective. In addition, the securities issued in connection with private placements are
restricted securities, which means that they are not traded on a secondary market, such as a stock
exchange, and they are thus illiquid and cannot be readily converted to cash.
Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally offered
only to investors who meet specified suitability, net worth and annual income criteria. Pooled
investment vehicles sell securities through private placements and thus are illiquid and subject to a
variety of risks that are disclosed in each pooled investment vehicle’s confidential private
placement memorandum or disclosure document. Investors should read these documents carefully
and consult with their professional advisors prior to committing investment dollars. Because many
of the securities involved in pooled investment vehicles do not have transparent trading markets
from which accurate and current pricing information can be derived, or in the case of private equity
investments where portfolio security companies are privately held with no publicly traded market,
the firm will be unable to monitor or verify the accuracy of such performance information.
Structured Products
Structured products are designed to facilitate highly customized risk-return objectives. While
structured products come in many different forms, they typically consist of a debt security that is
structured to make interest and principal payments based upon various assets, rates or formulas.
Many structured products include an embedded derivative component. Structured products may be
structured in the form of a security, in which case these products may receive benefits provided
under federal securities law, or they may be cast as derivatives, in which case they are offered in the
over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price,
credit and market risks. One common risk associated with structured products is a relative lack of
liquidity due to the highly customized nature of the investment. Moreover, the full extent of returns
from the complex performance features is often not realized until maturity. As such, structured
products tend to be more of a buy-and-hold investment decision rather than a means of getting in
and out of a position with speed and efficiency.
Another risk with structured products is the credit quality of the issuer. Although the cash flows are
derived from other sources, the products themselves are legally considered to be the issuing
financial institution's liabilities. The vast majority of structured products are from high investment
grade issuers only. Also, there is a lack of pricing transparency. There is no uniform standard for
pricing, making it harder to compare the net-of-pricing attractiveness of alternative structured
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product offerings than it is, for instance, to compare the net expense ratios of different mutual funds
or commissions among broker-dealers.
Government and Agency Mortgage-Backed Securities
The principal issuers or guarantors of mortgage-backed securities are the Government National
Mortgage Association (“GNMA”), Fannie Mae (“FNMA”) and the Federal Home Loan Mortgage
Corporation (“FHLMC”). GNMA, a wholly owned U.S. government corporation within the
Department of Housing and Urban Development (“HUD”), creates pass-through securities from
pools of government-guaranteed (Farmers’ Home Administration, Federal Housing Authority or
Veterans Administration) mortgages. The principal and interest on GNMA pass-through securities
are backed by the full faith and credit of the U.S. government.
FNMA, which is a U.S. government-sponsored corporation owned entirely by private stockholders
that is subject to regulation by the secretary of HUD, and FHLMC, a corporate instrumentality of the
U.S. government, issue pass-through securities from pools of conventional and federally insured
and/or guaranteed residential mortgages. FNMA guarantees full and timely payment of all interest
and principal, and FHMLC guarantees timely payment of interest and ultimate collection of
principal of its pass-through securities. Mortgage-backed securities from FNMA and FHLMC are not
backed by the full faith and credit of the U.S. government.
Mortgage-Backed Securities
Mortgage-backed securities represent interests in a pool of mortgage loans originated by lenders
such as commercial banks, savings associations, and mortgage bankers and brokers. Mortgage-
backed securities may be issued by governmental or government-related entities, or by non-
governmental entities such as special-purpose trusts created by commercial lenders.
Pools of mortgages consist of whole mortgage loans or participations in mortgage loans. The
majority of these loans are made to purchasers of between one and four family homes. The terms
and characteristics of the mortgage instruments are generally uniform within a pool but may vary
among pools. For example, in addition to fixed-rate, fixed-term mortgages, the firm may purchase
pools of adjustable-rate mortgages, growing equity mortgages, graduated payment mortgages and
other types. Mortgage poolers apply qualification standards to lending institutions, which originate
mortgages for the pools as well as credit standards and underwriting criteria for individual
mortgages included in the pools. In addition, many mortgages included in pools are insured through
private mortgage insurance companies.
Mortgage-backed securities differ from other forms of fixed income securities, which normally
provide for periodic payment of interest in fixed amounts with principal payments at maturity or
on specified call dates. Most mortgage-backed securities, however, are pass-through securities,
which means that investors receive payments consisting of a pro rata share of both principal and
interest (less servicing and other fees), as well as unscheduled prepayments as loans in the
underlying mortgage pool are paid off by the borrowers. Additional prepayments to holders of
these securities are caused by prepayments resulting from the sale or foreclosure of the underlying
property or refinancing of the underlying loans. As prepayment rates of individual pools of
mortgage loans vary widely, it is not possible to accurately predict the average life of a particular
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mortgage-backed security. Although mortgage-backed securities are issued with stated maturities
of up to 40 years, unscheduled or early payments of principal and interest on the mortgages may
shorten considerably the securities’ effective maturities.
Fixed Equity Annuities
Spending power risk
Death and survivorship risk
Company failure risk
A fixed annuity is a contract between an insurance company and a customer, typically called the
annuitant. The contract obligates the company to make a series of fixed annuity payments to the
annuitant for the duration of the contract. The annuitant surrenders a lump sum of cash in
exchange for monthly payments that are guaranteed by the insurance company. Please note the
following risks: (i)
. Social Security retirement benefits have cost-of-living
adjustments. Most fixed annuities do not. Consequently, the spending power provided by the
monthly payment may decline significantly over the life of the annuity contract because of inflation,
. In a conventional fixed annuity, once the annuitant has turned
(ii)
over a lump sum premium to the insurance company, it will not be returned. The annuitant could
die after receiving only a few monthly payments, but the insurance company may not be obligated
to give the annuitant’s estate any of the money back. A related risk is based on the financial
consequences for a surviving spouse. In a standard single-life annuity contract, a survivor receives
nothing after the annuitant dies. That may put a severe dent in a spouse’s retirement income. To
. Private annuity
counteract this risk, consider a joint life annuity. (iii)
contracts are not guaranteed by the FDIC, SIPC, or any other federal agency. If the insurance
company that issues an annuity contract fails, no one in the federal government is obligated to
protect the annuitant from financial loss. Most states have guaranty associations that provide a
level of protection to citizens in that state if an insurance company also doing business in that state
fails. A typical limit of state protection, if it applies at all, is $100,000. To control this risk, contact
the state insurance commissioner to confirm that your state has a guaranty association and to learn
the guarantee limits applicable to a fixed annuity contract. Based on that information, consider
dividing fixed annuity contracts among multiple insurance companies to obtain the maximum
possible protection. Also check the financial stability and credit ratings of the annuity insurance
companies being considered. A.M. Best and Standard & Poor’s publish ratings information.
Fixed Equity Indexed Annuities
An equity-indexed annuity is a type of fixed annuity that is distinguished by the interest yield
return being partially based on an equities index, typically the S&P 500.The returns (in the form of
interest credited to the contract) can consist of a guaranteed minimum interest rate and an interest
rate linked to a market index. The guaranteed minimum interest rate usually ranges from 1 to 3
percent on at least 87.5 percent of the premium paid. As long as the company offering the annuity is
fiscally sound enough to meet its obligations, you will be guaranteed to receive this return no
matter how the market performs. Your index-linked returns will depend on how the index
performs but, generally speaking, an investor with an indexed annuity will not see his or her rate of
return fully match the positive rate of return of the index to which the annuity is linked — and
could be significantly less. One major reason for this is that returns are subject to contractual
limitations in the form of caps and participation rates. Participation rates are the percentage of an
index's returns that are credited to the annuity. For instance, if your annuity has a participation rate
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of 75 percent, then your index-linked returns would only amount to 75 percent of the gains
associated with the index. Interest caps, meanwhile, essentially mean that during big bull markets,
investors won't see their returns go sky-high. For instance, if an index rises 12 percent, but an
investor's annuity has a cap of 7 percent, his or her returns will be limited to 7 percent.
Some indexed annuity contracts allow the issuer to change these fees, participation rates and caps
from time to time. Investors should also be aware that trying to withdraw the principal amount
from a fixed indexed annuity during a certain period — usually within the first 9 or 10 years after
the annuity was purchased — can result in fees known as surrender charges, and could also trigger
tax penalties. In fact, under some contracts if withdrawals are taken amounts already credited will
be forfeited. After paying surrender charges an investor could lose money by surrendering their
indexed annuity too soon.
Variable Annuities
Variable Annuities are long-term financial products designed for retirement purposes. In essence,
annuities are contractual agreements in which payment(s) are made to an insurance company,
which agrees to pay out an income or a lump sum amount at a later date. There are contract
limitations and fees and charges associated with annuities, administrative fees, and charges for
optional benefits. They also may carry early withdrawal penalties and surrender charges, and carry
additional risks such as the insurance carrier's ability to pay claims. Moreover, variable annuities
carry investment risk similar to mutual funds. Investors should carefully review the terms of the
variable annuity contract before investing.
Derivatives
Some ETFs use derivatives, such as swaps, options and futures, among others. Derivative
instruments may be illiquid, difficult to value and leveraged so that small changes may produce
disproportionate losses to a client. Over-the-counter derivatives, such as swaps, are also subject to
counterparty risk, which is the risk that the other party in the transaction will not fulfill its
contractual obligation. Losses from investments in derivatives can result from a lack of correlation
between the value of those derivatives and the value of the underlying asset or index. In addition,
there is a risk that the performance of the derivatives to replicate the performance of a particular
asset or asset class may not accurately track the performance of that asset or asset class.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to a
particular security or group of securities without the capital commitment required to purchase the
underlying security or groups of securities. In addition, options allow investors to hedge security
positions held in the portfolio. For detailed information on the use of options and option strategies,
please contact the Options Clearing Corporation for the current Options Risk Disclosure Statement.
Fortem Financial. as part of its investment strategy may employ the following option strategies:
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• Covered Call Writing
: Covered call writing is the sale of in-, at-, or out-of-the-money call
• Long Call Option Purchases
option against a long security position held in the client portfolio. This type of transaction is
used to generate income. It also serves to create downside protection in the event the
security position declines in value. Income is received from the proceeds of the option sale.
Such income may be reduced to the extent it is necessary to buy back the option position
prior to its expiration. This strategy may involve a degree of trading velocity, transaction
costs and significant losses if the underlying security has volatile price movement. Covered
call strategies are generally suited for companies with little price volatility.
: Long call option purchases allow the option holder to be
• Long Put Option Purchases
exposed to the general market characteristics of a security without the outlay of capital
necessary to own the security. Options are wasting assets and expire (usually within nine
months of issuance), and as a result can expose the investor to significant loss.
: Long put option purchases allow the option holder to sell or
“put” the underlying security at the contract strike price at a future date. If the price of the
underlying security declines in value, the value of the long put option increases. In this way
long puts are often used to hedge a long stock position. Options are wasting assets and
expire (usually within nine months of issuance), and as a result can expose the investor to
significant loss.
Margin Leverage
Although Fortem Financial, as a general business practice, does not utilize leverage, there may be
instances in which the use of leverage may be appropriate for certain clients and situations or
requested by the clients for personal use. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely, if
the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when clients
utilize margin leverage. The minimum equity requirement is stated as a percentage of the value of
the underlying collateral security with an absolute minimum dollar requirement. For example, if the
price of a security declines in value to the point where the excess equity used to satisfy the
minimum requirement dissipates, the broker-dealer will require the client to deposit additional
collateral to the account in the form of cash or marketable securities. A deposit of securities to the
account will require a larger deposit, as the security being deposited is included in the computation
of the minimum equity requirement. In addition, when leverage is utilized and the client needs to
withdraw cash, the client must sell a disproportionate amount of collateral securities to release
enough cash to satisfy the withdrawal amount based upon similar reasoning as cited above.
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Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although Fortem Financial, as a general business practice, does not utilize short-term trading, there
may be instances in which short-term trading may be necessary or an appropriate strategy. In this
regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account performance.
Cybersecurity
The computer systems, networks and devices used by Fortem Financial and service providers to us
and our clients to carry out routine business operations employ a variety of protections designed to
prevent damage or interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons and security breaches. Despite
the various protections utilized, systems, networks, or devices potentially can be breached. A client
could be negatively impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices; infection
from computer viruses or other malicious software code; and attacks that shut down, disable, slow,
or otherwise disrupt operations, business processes, or website access or functionality.
Cybersecurity breaches may cause disruptions and impact business operations, potentially
resulting in financial losses to a client; impediments to trading; the inability by us and other service
providers to transact business; violations of applicable privacy and other laws; regulatory fines,
penalties, reputational damage, reimbursement or other compensation costs, or additional
compliance costs; as well as the inadvertent release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of
securities in which a client invests; governmental and other regulatory authorities; exchange and
other financial market operators, banks, brokers, dealers, and other financial institutions; and other
parties. In addition, substantial costs may be incurred by these entities in order to prevent any
cybersecurity breaches in the future.
Item 9 – Disciplinary Information
Fortem Financial has not been involved in any legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the integrity of its management.
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Item 10 – Other Financial Industry Activities and Affiliations
Registered Representatives of a Broker-Dealer
Certain of the Firm’s Supervised Persons are associated persons of M.S. Howells & Co. (“MSH”), a
FINRA-registered broker-dealer and member of SIPC. As a result, such professionals, in their
capacity as registered representatives of MSH, are subject to the oversight of MSH and the Financial
Industry Regulatory Authority, Inc. (“FINRA”). As such, clients of Fortem Financial understand that
their personal and account information is available to FINRA and MSH personnel in the fulfillment
of their oversight obligations and duties.
Fortem Financial professionals who effect transactions for advisory clients may receive transaction
or commission compensation from MSH. The recommendation of securities transactions for
commission creates a conflict of interest in that Fortem Financial is economically incented to effect
securities transactions for clients. Although Fortem Financial strives to put its clients’ interests first,
such recommendations may be viewed as being in the best interests of Fortem Financial rather
than in the client’s best interest. Fortem Financial advisory clients are not compelled to effect
securities transactions through MSH.
Fortem Financial Insurance
Certain of the Firm’s Supervised Persons are licensed insurance agents for an affiliated entity,
Fortem Financial Insurance, and may offer certain insurance products on a fully-disclosed
commissionable basis. Additionally, as noted above under Item 5, Fortem Financial Insurance
permits advisory persons of Fortem Financial to continue to earn commissions for insurance
policies which the advisory persons sold previously for a different entity. A conflict of interest exists
to the extent that Fortem Financial recommends the purchase of insurance products where its
advisory persons may be entitled to insurance commissions or other additional compensation. The
Firm seeks to make recommendations that are in clients’ best interests. Other than for insurance
products that require a securities license, such as variable insurance products, clients may utilize
any insurance carrier or insurance agency they desire. For products requiring a securities and
insurance license, clients may be limited to those insurance carriers that have a selling agreement
with the investment adviser representative’s employing broker-dealer. Please see the “Focus Risk
Solutions” paragraph below for additional conflict disclosure.
Focus Financial Partners
As noted above in response to Item 4, certain investment vehicles affiliated with CD&R collectively
are indirect majority owners of Focus LLC, and certain investment vehicles affiliated with Stone
Point are indirect owners of Focus LLC. Because Fortem Financial is an indirect, wholly-owned
subsidiary of Focus LLC, CD&R and Stone Point investment vehicles are indirect owners of Fortem
Financial.
CD&R and Stone Point Funds
Fortem Financial may in the future recommend that clients invest or stay invested in funds
managed and/or sponsored by Clayton, Dubilier & Rice, LLC (“CD&R”) / Stone Point Capital LLC
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(“Stone Point”) or one of their affiliates (each such vehicle, an “Owner-Affiliated Fund”), if Fortem
Financial determines that such investments are in the best interest of clients. Fees charged by each
Owner-Affiliated Fund will be paid directly or indirectly to CD&R and/or its affiliates / Stone Point
and/or its affiliates. A conflict of interest exists because CD&R / Stone Point investment vehicles are
indirect owners of Fortem Financial, and CD&R and/or its affiliates / Stone Point and/or its
affiliates will benefit financially if Fortem Financial recommends investment in or continued
investment in Owner-Affiliated Funds. Although Fortem Financial will only recommend such
investments if it believes that they are in the best interest of clients, it is nonetheless possible that
this conflict of interest might influence Fortem Financial’s advice, consciously or unconsciously.
We believe this conflict is mitigated because of the following factors: (1) this recommendation is
based on our judgment that investing a portion of our clients’ assets in the Owner-Affiliated Funds
is in the best interest of the affected clients; (2) CD&R / Stone Point and the Owner-Affiliated Funds
have met the due diligence and performance standards that we apply to outside, unaffiliated
investment managers; (3) if the Owner-Affiliated Funds are private funds, then clients will invest in
such Owner-Affiliated Funds on a nondiscretionary basis through the completion of subscription
documentation; (4) subject to redemption restrictions, we are willing and able to reallocate client
assets to other unaffiliated investment vehicles, in part or in whole, if CD&R’s / Stone Point’s
services become unsatisfactory in our judgment and at our sole discretion; and (5) we have fully
and fairly disclosed the material facts regarding this relationship to you, including in this Brochure,
and Fortem Financial clients who invest in Owner-Affiliated Funds have given their informed
consent to those investments.
Fortem Loans
We offer clients the option of obtaining residential mortgage loans and mortgage loan refinancings
from unaffiliated third-party financial institutions (“Financial Institutions”) with the assistance of
our affiliate, Fortem Loans LLC (“Fortem Loans”), a wholly owned subsidiary of our parent
company, Focus Financial Partners, LLC. Fortem Loans acts as an intermediary to facilitate our
clients’ access to these residential mortgage loans and loan refinancing opportunities.
Fortem Loans receives a portion of the revenue earned by the Financial Institutions for providing
services to our clients. Fortem Loans typically receives a one-time payment of 2.00% of the
residential mortgage loan amount at the time of the loan’s or the loan refinancing’s closing. This
earned revenue is indirectly paid by our clients through an increased interest rate charged by the
Financial Institutions. The amount of revenue earned by Fortem Loans will vary over time in
response to market conditions, including the interest rate environment, and other factors such as
the volume and timing of loan closings. The amount of revenue earned by Fortem Loans for a
particular residential mortgage loan differs from the amount of revenue earned by Fortem Loans
for other types of lending solutions, such as refinancings. Such fees are also revenue for our
common parent company, Focus Financial Partners, LLC. Executive officers of Fortem Financial are
also executive officers of Fortem Loans and benefit financially when clients use Fortem Loans for
residential mortgage loans and refinancings. Accordingly, we have a conflict of interest when
recommending Fortem Loans’ services to clients because of the compensation to our affiliates,
Fortem Loans and Focus, and to our executive officers. We mitigate this conflict by: (1) fully and
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fairly disclosing the material facts concerning the above arrangements to our clients, including in
this Brochure; and (2) offering Fortem Loans solutions to clients on a strictly nondiscretionary and
fully disclosed basis, and not as part of any discretionary investment services. Additionally, we note
that clients who use Fortem Loans’ services will receive product-specific disclosure from the
Financial Institutions that provide services to our clients.
We have an additional conflict of interest when we recommend Fortem Loans to provide credit
solutions to our clients because our interest in continuing to receive investment advisory fees from
client accounts gives us a financial incentive to recommend that clients borrow money rather than
liquidate some or all of the assets we manage.
The interest rate of the residential mortgage loan is ultimately determined by the lender, although
in some circumstances Fortem Loans may have the ability to influence the lender to lower the
interest rate of the loan. As noted above, Fortem Loans’ earned revenue is indirectly paid by the
client through an increased interest rate charged by the lender. The final rate may be higher or
lower than the prevailing market rate. We can offer no assurances that the rates offered to the
client by the lender are the lowest possible rates available in the marketplace. Clients are free
instead to work directly with lenders outside the Fortem Loans program. Because of the limited
number of Financial Institutions, clients may be limited in their ability to obtain as favorable loan
terms as if the client were to work directly with banks to negotiate loan terms or obtain other
financial arrangements. Before borrowing funds, clients should carefully review the loan
agreement, loan application, and other forms and determine that the loan is consistent with the
client’s long-term financial goals and presents risks consistent with the client’s financial
circumstances and risk tolerance.
UPTIQ Credit and Cash Management Solutions
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc.
and its affiliates, “UPTIQ”). These third-party financial institutions are banks and non-banks that
offer credit and cash management solutions to our clients, as well as certain other unaffiliated third
parties that provide administrative and settlement services to facilitate UPTIQ’s cash management
solutions. UPTIQ acts as an intermediary to facilitate our clients’ access to these credit and cash
management solutions.
We are a wholly owned subsidiary of Focus Financial Partners, LLC (“Focus”). Focus is a minority
investor in UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue earned by such third-party
financial institutions for serving our clients. The revenue paid to UPTIQ also benefits UPTIQ Inc.’s
investors, including Focus. When legally permissible, UPTIQ also shares a portion of this earned
revenue with our affiliate, Focus Solutions Holdings, LLC (“FSH”). For non-residential mortgage
loans made to our clients, UPTIQ will share with FSH up to 25% of all revenue it receives from the
third-party financial institutions. For securities-backed lines of credit (“SBLOCs”) made to our
clients, UPTIQ will share with FSH up to 75% of all revenue it receives from such third-party
financial institutions. For cash management products and services provided to our clients, UPTIQ
will share with FSH up to 33% of all revenue it receives from the third-party financial institutions
and other intermediaries that provide administrative and settlement services in connection with
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this program. This earned revenue is indirectly paid by our clients through an increased interest
rate charged by the third-party financial institutions for credit solutions or reduced yield paid by
the providers of cash management solutions. FSH distributes this revenue to us when we are
licensed to receive such revenue (or when no such license is required) and the distribution is not
otherwise legally prohibited. This revenue is also revenue for FSH’s and our common parent
company, Focus. Additionally, the volume generated by our clients’ transactions allows Focus to
negotiate better terms with UPTIQ, which benefits Focus and us. Accordingly, we have a conflict of
interest when recommending UPTIQ’s services to clients because of the compensation to us and to
our affiliates, FSH and Focus, and the transaction volume to UPTIQ. We mitigate this conflict by:
(1) fully and fairly disclosing the material facts concerning the above arrangements to our clients,
including in this Brochure; and (2) offering UPTIQ’s solutions to clients on a strictly
nondiscretionary and fully disclosed basis, and not as part of any discretionary investment services.
Additionally, we note that clients who use UPTIQ’s services will receive product-specific disclosure
from the third-party financial institutions and other unaffiliated third-party intermediaries that
provide services to our clients.
We have an additional conflict of interest when we recommend credit solutions to our clients
because our interest in continuing to receive investment advisory fees from client accounts gives us
a financial incentive to recommend that clients borrow money rather than liquidate some or all of
Credit Solutions
the assets we manage.
Clients retain the right to pledge assets in accounts generally, subject to any restrictions imposed by
clients’ custodians. While credit solution programs that we offer facilitate secured loans through
third-party financial institutions, clients are free instead to work directly with institutions outside
such programs. Because of the limited number of participating third-party financial institutions,
clients may be limited in their ability to obtain as favorable loan terms as if the client were to work
directly with other banks to negotiate loan terms or obtain other financial arrangements.
Clients should also understand that pledging assets in an account to secure a loan involves
additional risk and restrictions. A third-party financial institution has the authority to liquidate all
or part of the pledged securities at any time, without prior notice to clients and without their
consent, to maintain required collateral levels. The third-party financial institution also has the
right to call client loans and require repayment within a short period of time; if the client cannot
repay the loan within the specified time period, the third-party financial institution will have the
right to force the sale of pledged assets to repay those loans. Selling assets to maintain collateral
levels or calling loans may result in asset sales and realized losses in a declining market, leading to
the permanent loss of capital. These sales also may have adverse tax consequences. Interest
payments and any other loan-related fees are borne by clients and are in addition to the advisory
fees that clients pay us for managing assets, including assets that are pledged as collateral. The
returns on pledged assets may be less than the account fees and interest paid by the account.
Clients should consider carefully and skeptically any recommendation to pursue a more aggressive
investment strategy in order to support the cost of borrowing, particularly the risks and costs of
any such strategy. More generally, before borrowing funds, a client should carefully review the loan
agreement, loan application, and other forms and determine that the loan is consistent with the
26
client’s long-term financial goals and presents risks consistent with the client’s financial
circumstances and risk tolerance.
Cash Management Solutions
We use UPTIQ to facilitate credit solutions for our clients.
For cash management programs, certain third-party intermediaries provide administrative and
settlement services to our clients. Engaging the third-party financial institutions and other
intermediaries to provide cash management solutions does not alter the manner in which we treat
cash for billing purposes. Clients should understand that in rare circumstances, depending on
interest rates and other economic and market factors, the yields on cash management solutions
could be lower than the aggregate fees and expenses charged by the third-party financial
institutions, the intermediaries referenced above, and us. Consequently, in these rare
circumstances, a client could experience a negative overall investment return with respect to those
cash investments. Nonetheless, it might still be reasonable for a client to participate in a cash
management program if the client prefers to hold cash at the third-party financial institutions
rather than at other financial institutions (e.g., to take advantage of FDIC insurance).
We use UPTIQ to facilitate cash management solutions for our clients.
Focus Risk Solutions
We help clients obtain certain insurance products from unaffiliated insurance companies by
introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of
our parent company, Focus Financial Partners, LLC (“Focus”). FRS acts as an intermediary to
facilitate our clients’ access to insurance products. FRS has agreements with certain third-party
insurance brokers (the “Brokers”) under which the Brokers assist our clients with regulated
insurance sales activity.
If FRS refers one of our clients to a Broker and there is a subsequent purchase of insurance through
the Broker, FRS will receive a portion of the upfront and/or ongoing commissions paid to the
Broker by the insurance carrier with which the policy was placed. The amount of revenue earned
by FRS for the sale of these insurance products will vary over time in response to market
conditions. The amount of insurance commission revenue earned by FRS is considered for purposes
of determining the amount of additional compensation that certain of our financial professionals
are entitled to receive. The amount of revenue earned by FRS for a particular insurance product will
also differ from the amount of revenue earned by FRS for other types of insurance products. This
revenue is also revenue for our and FRS’s common parent company, Focus. Accordingly, we have a
conflict of interest when recommending FRS’s services to clients because of the compensation to
certain of our financial professionals and to our affiliates, FRS and Focus. We address this conflict
by: (1) fully and fairly disclosing the material facts concerning the above arrangements to our
clients, including in this Brochure; and (2) offering FRS solutions to clients on a strictly
nondiscretionary and fully disclosed basis, and not as part of any discretionary investment services.
Additionally, we note that clients who use FRS’s services will receive product-specific disclosure
from the Brokers and insurance carriers and other unaffiliated third-party intermediaries that
provide services to our clients.
27
The insurance premium is ultimately dictated by the insurance carrier, although in some
circumstances the Brokers or FRS may have the ability to influence an insurance carrier to lower
the premium of the policy. The final rate may be higher or lower than the prevailing market rate,
and may be higher than if the policy was purchased directly through the Broker without the
assistance of FRS. We can offer no assurances that the rates offered to you by the insurance carrier
are the lowest possible rates available in the marketplace.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
In accordance with the Advisers Act, Fortem Financial has adopted policies and procedures
designed to detect and prevent insider trading. In addition, Fortem Financial has adopted a Code of
Ethics (the “Code”). Among other things, the Code includes written procedures governing the
conduct of Fortem Financial 's advisory and access persons. The Code also imposes certain
reporting obligations on persons subject to the Code. The Code and applicable securities
transactions are monitored by the chief compliance officer of Fortem Financial. Fortem Financial
will send clients a copy of its Code of Ethics upon written request.
Fortem Financial has policies and procedures in place to ensure that the interests of its clients are
given preference over those of Fortem Financial, its affiliates and its employees. For example, there
are policies in place to prevent the misappropriation of material non-public information, and such
other policies and procedures reasonably designed to comply with federal and state securities laws.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest
Fortem Financial does not engage in principal trading (i.e., the practice of selling stock to advisory
clients from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, Fortem Financial does not recommend any securities to advisory clients in which it has
some proprietary or ownership interest.
Advisory Firm Purchase or Sale of Same Securities Recommended to Clients and Conflicts of
Interest
Fortem Financial, its affiliates, employees and their families, trusts, estates, charitable organizations
and retirement plans established by it may purchase or sell the same securities as are purchased or
sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts of
interest when they trade in a security that is:
•
•
owned by the client, or
considered for purchase or sale for the client.
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Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Fortem Financial specifically prohibits. Fortem Financial has adopted policies and procedures that
are intended to address these conflicts of interest. These policies and procedures:
require our advisory representatives and employees to act in the client’s best interest
•
•
•
prohibit fraudulent conduct in connection with the trading of securities in a client account
•
prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
prohibit the firm or its employees from profiting or causing others to profit on knowledge of
completed or contemplated client transactions
•
•
allocate investment opportunities in a fair and equitable manner
provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Fortem Financial’s procedures when
purchasing or selling the same securities purchased or sold for the client.
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest
Fortem Financial, its affiliates, employees and their families, trusts, estates, charitable
organizations, and retirement plans established by it may effect securities transactions for their
own accounts that differ from those recommended or effected for other Fortem Financial clients.
Fortem Financial will make a reasonable attempt to trade securities in client accounts at or prior to
trading the securities in its affiliate, corporate, employee or employee-related accounts. Trades
executed the same day will likely be subject to an average pricing calculation. It is the policy of
Fortem Financial to place the clients’ interests above those of Fortem Financial and its employees.
Item 12 – Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
Fortem Financial generally recommends that clients utilize the custody, brokerage and clearing
services of Schwab Advisor Services (“Schwab”) (the "Custodian") for investment management
accounts.
Factors which Fortem Financial considers in recommending the Custodian or any other broker-
dealer to clients include their respective financial strength, reputation, execution, pricing, research
and service. The Custodian may enable the Firm to obtain many mutual funds without transaction
charges and other securities at nominal transaction charges. The commissions and/or transaction
fees charged by the Custodian may be higher or lower than those charged by other Financial
Institutions.
Fortem Financial periodically and systematically reviews its policies and procedures regarding its
recommendation of Financial Institutions in light of its duty to obtain best execution.
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Fortem also participates in the Schwab Advisor Network® program. Schwab is a broker-dealer
independent of and unaffiliated with Fortem. Schwab refers clients to Fortem in exchange for
receiving referral fees. Please see Item 14 for more information. These referral arrangements may
create incentives for Fortem to recommend Schwab based on Fortem’s interest in receiving client
referrals, rather than interest in receiving the most favorable execution for client accounts. Fortem
minimizes this conflict of interest through this ADV disclosure and other disclosures, as well as by
considering each client’s specific situation and account needs and may recommend one or more
custodians.
Research and Other Benefits
Our firm has an arrangement with Charles Schwab & Co. Inc. (“Schwab”) through which Schwab
provides our firm with Schwab’s “platform” services. The platform services include, among others,
brokerage, custodial, administrative support, consulting, recordkeeping and related services that
are intended to support our firm in conducting business and in serving the best interests of our
clients, but that benefit our firm.
As part of the arrangement described above, Schwab makes certain research services available at
no additional cost to our firm, including research services obtained by Schwab directly from
independent research companies. The research and brokerage services provided by Schwab are
used by our firm to manage accounts for which we have investment discretion. Without this
arrangement, our firm would be compelled to purchase the same or similar services at our own
expense. Fortem does not pay increased or additional fees or commissions to receive these benefits.
The benefits are made available to Fortem because Fortem used Schwab’s custodial services.
As a result of receiving the services discussed above, for no additional cost, we have an incentive to
continue to use or expand the use of Schwab’s services. Our firm examined this potential conflict of
interest when we chose to enter into the relationship with Schwab, and subsequently as part of its
best execution review, and we have determined that the relationship is in the best interest of our
firm’s clients and satisfies our client obligations, including our duty to seek best execution.
Schwab charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions are
charged for individual equity and debt securities transactions). Schwab enables us to obtain many
no-load mutual funds without transaction charges and other no-load funds at nominal transaction
charges. Schwab’s commission rates are generally discounted from customary retail commission
rates. However, the commission and transaction fees charged by Schwab may be higher or lower
than those charged by other custodians and broker-dealers.
Our clients may pay a commission to Schwab that is higher than another qualified broker dealer
might charge to effect the same transaction where we determine in good faith that the commission
is reasonable in relation to the value of the brokerage and research services received. In seeking
best execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission rates,
and responsiveness. Accordingly, although we will seek competitive rates, to the benefit of all
30
clients, we may not necessarily obtain the lowest possible commission rates for specific client
account transactions.
Although the investment research products and services that are obtained by our firm will
generally be used to service all of our clients, there is no guaranty that they will be used in
managing that specific client’s account.
We receive client referrals as described in item 14 below.
Brokerage for Client Referrals
Fortem Financial does not consider, in selecting or recommending broker/dealers, whether the
Firm receives client referrals from the Financial Institutions or other third party.
Directed Brokerage
The client may direct Fortem Financial in writing to use a particular Financial Institution to execute
some or all transactions for the client. In that case, the client will negotiate terms and arrangements
for the account with that Financial Institution and the Firm will not seek better execution services
or prices from other Financial Institutions or be able to “batch” client transactions for execution
through other Financial Institutions with orders for other accounts managed by Fortem Financial
(as described above). As a result, the client may pay higher commissions or other transaction costs,
greater spreads or may receive less favorable net prices, on transactions for the account than would
otherwise be the case. Subject to its duty of best execution, Fortem Financial may decline a client’s
request to direct brokerage if, in the Firm’s sole discretion, such directed brokerage arrangements
would result in additional operational difficulties.
Trade Aggregation
Transactions for each client generally may be effected independently, unless Fortem Financial
decides to purchase or sell the same securities for several clients at approximately the same time.
Fortem Financial may (but is not obligated to) combine or “batch” such orders to obtain best
execution, to negotiate more favorable commission rates or to allocate equitably among the Firm’s
clients differences in prices and commissions or other transaction costs that might not have been
obtained had such orders been placed independently. Under this procedure, transactions will
generally be averaged as to price and allocated among Fortem Financial’s clients pro rata to the
purchase and sale orders placed for each client on any given day. To the extent that the Firm
determines to aggregate client orders for the purchase or sale of securities, including securities in
which Fortem Financial’s Supervised Persons may invest, the Firm generally does so in accordance
with applicable rules promulgated under the Advisers Act and no-action guidance provided by the
staff of the U.S. Securities and Exchange Commission. Fortem Financial does not receive any
additional compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the
particular circumstances, the allocation will be made based upon other relevant factors, which may
include: (i) when only a small percentage of the order is executed, shares may be allocated to the
account with the smallest order or the smallest position or to an account that is out of line with
31
respect to security or sector weightings relative to other portfolios, with similar mandates; (ii)
allocations may be given to one account when one account has limitations in its investment
guidelines which prohibit it from purchasing other securities which are expected to produce similar
investment results and can be purchased by other accounts; (iii) if an account reaches an
investment guideline limit and cannot participate in an allocation, shares may be reallocated to
other accounts (this may be due to unforeseen changes in an account’s assets after an order is
placed); (iv) with respect to sale allocations, allocations may be given to accounts low in cash; (v) in
cases when a pro rata allocation of a potential execution would result in a de minimis allocation in
one or more accounts, the Firm may exclude the account(s) from the allocation; the transactions
may be executed on a pro rata basis among the remaining accounts; or (vi) in cases where a small
proportion of an order is executed in all accounts, shares may be allocated to one or more accounts
on rotating basis.
Item 13 – Review of Accounts
Periodic Review of Client Accounts
Fortem Financial monitors client portfolios on a continuous and regular basis while regular account
reviews are conducted on at least an annual basis. Such reviews are conducted by the Firm’s
investment adviser representatives. All investment advisory clients are encouraged to discuss their
needs, goals and objectives with Fortem Financial and to keep the Firm informed of any changes
thereto. The Firm contacts ongoing investment advisory clients at least annually to review its
previous services and/or recommendations and quarterly to discuss the impact resulting from any
changes in the client’s financial situation and/or investment objectives.
Review of Client Accounts on Non-Periodic Basis
Fortem Financial may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client’s investment objectives or risk tolerance, or a material change in how Fortem
Financial formulates investment advice.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account
statements directly from the Financial Institutions where their assets are custodied. From time-to-
time or as otherwise requested, clients may also receive written or electronic reports from Fortem
Financial and/or an outside service provider, which contain certain account and/or market-related
information, such as an inventory of account holdings or account performance. Clients should
compare the account statements they receive from their custodian with any documents or reports
they receive from Fortem Financial or an outside service provider.
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Item 14 – Client Referrals and Other Compensation
Schwab Advisor Network
Fortem Financial receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through
Fortem Financial’s participation in Schwab Advisor Network® (“the Service”). The Service is
designed to help investors find an independent investment advisor. Schwab is a broker-dealer
independent of and unaffiliated with Fortem. Schwab does not supervise Advisor and has no
responsibility for Fortem Financial’s management of clients’ portfolios or Advisor’s other advice or
services. Fortem Financial pays Schwab fees to receive client referrals through the Service. Fortem
Financial’s participation in the Service may raise potential conflicts of interest described below.
Fortem Financial pays Schwab a Participation Fee on all referred clients’ accounts that are
maintained in custody at Schwab and a Non-Schwab Custody Fee on all accounts that are
maintained at, or transferred to, another custodian. The Participation Fee paid by Fortem Financial
is a percentage of the fees the client owes to Fortem Financial or a percentage of the value of the
assets in the client’s account, subject to a minimum Participation Fee. Fortem Financial pays
Schwab the Participation Fee for so long as the referred client’s account remains in custody at
Schwab. The Participation Fee is billed to Fortem Financial quarterly and may be increased,
decreased or waived by Schwab from time to time. The Participation Fee is paid by Fortem
Financial and not by the client. Fortem Financial has agreed not to charge clients referred through
the Service fees or costs greater than the fees or costs Fortem Financial charges clients with similar
portfolios who were not referred through the Service.
Fortem Financial generally pays Schwab a Non-Schwab Custody Fee if custody of a referred client’s
account is not maintained by, or assets in the account are transferred from Schwab. This Fee does
not apply if the client was solely responsible for the decision not to maintain custody at Schwab.
The Non-Schwab Custody Fee is a one-time payment equal to a percentage of the assets placed with
a custodian other than Schwab. The Non-Schwab Custody Fee is higher than the Participation Fees
Advisor generally would pay in a single year. Thus, Fortem Financial will have an incentive to
recommend that client accounts be held in custody at Schwab.
The Participation and Non-Schwab Custody Fees will be based on assets in accounts of Fortem
Financial’s clients who were referred by Schwab and those referred clients’ family members living
in the same household. Thus, Fortem Financial will have incentives to encourage household
members of clients referred through the Service to maintain custody of their accounts and execute
transactions at Schwab and to instruct Schwab to debit Fortem Financial’s fees directly from the
accounts.
For accounts of Fortem Financial’s clients maintained in custody at Schwab, Schwab will not charge
the client separately for custody but will receive compensation from Fortem Financial’s clients in
the form of commissions or other transaction-related compensation on securities trades executed
through Schwab. Schwab also will receive a fee (generally lower than the applicable commission on
trades it executes) for clearance and settlement of trades executed through broker-dealers other
than Schwab. Schwab’s fees for trades executed at other broker-dealers are in addition to the other
broker-dealer’s fees. Thus, Fortem Financial may have an incentive to cause trades to be executed
33
through Schwab rather than another broker-dealer. Fortem Financial nevertheless, acknowledges
its duty to seek best execution of trades for client accounts. Trades for client accounts held in
custody at Schwab may be executed through a different broker-dealer than trades for Fortem
Financial’s other clients. Thus, trades for accounts custodied at Schwab may be executed at
different times and different prices than trades for other accounts that are executed at other
broker-dealers.
Fortem Event Sponsorship
From time to time, Fortem Financial sponsors events including charitable events, sports events,
seminars, workshops, and lunch or dinner meetings which typically include Fortem employees,
Fortem clients, and prospective Fortem clients. The purpose of these events is to provide a time for
clients and prospective clients to get to know Fortem better and to better understand how Fortem
works with clients. These sponsorship opportunities may provide an opportunity for the
sponsoring firm to discuss how it works with Fortem or other investment professionals to help
serve clients’ investment needs. Although the sponsorship opportunity is not preconditioned on
any sales or revenue target, this practice could nonetheless be deemed a conflict of interest as the
sponsorship provided could cause Fortem to focus on those sponsors in the course of its duties.
Fortem attempts to mitigate any such conflict by choosing asset managers, custodians, and other
third-party vendors by objective criteria unrelated to sponsorships. Further, Fortem does not
accept sponsorship from third-parties unless it has previously established a working relationship
with them through its objective selection process. Additionally, Fortem allocates sponsorship fees
only to defraying the cost of charitable events, sports events, seminars, workshops, lunch or dinner
meetings, or the costs associated with the marketing and advertising of such events. A list of
sponsors is available upon request.
The following entities have provided marketing support for events or seminars directly to Fortem
Financial:
1.
2.
3.
Cohen and Steers
AMS Bahl & Gaynor
Goldman Sachs
Focus Conference Sponsorship
Fortem Financial’s parent company is Focus Financial Partners, LLC (“Focus”). From time to time,
Focus holds partnership meetings and other industry and best-practices conferences, which
typically include Fortem Financial, other Focus firms and external attendees. These meetings are
first and foremost intended to provide training or education to personnel of Focus firms, including
Fortem Financial. However, the meetings do provide sponsorship opportunities for asset managers,
asset custodians, vendors and other third-party service providers. Sponsorship fees allow these
companies to advertise their products and services to Focus firms, including Fortem Financial.
Although the participation of Focus firm personnel in these meetings is not preconditioned on the
achievement of a sales target for any conference sponsor, this practice could nonetheless be
deemed a conflict as the marketing and education activities conducted, and the access granted, at
such meetings and conferences could cause Fortem Financial to focus on those conference sponsors
34
in the course of its duties. Focus attempts to mitigate any such conflict by allocating the
sponsorship fees only to defraying the cost of the meeting or future meetings and not as revenue for
itself or any affiliate, including Fortem Financial. Conference sponsorship fees are not dependent on
assets placed with any specific provider or revenue generated by such asset placement.
The following entities have provided conference sponsorship to Focus from January 1, 2024 to
February 1, 2025:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Advent Software, Inc. (includes SS&C)
BlackRock, Inc.
Blackstone Administrative Services Partnership L.P.
Capital Integration Systems LLC (CAIS)
Charles Schwab & Co., Inc.
Confluence Technologies Inc.
Eaton Vance Distributors, Inc. (includes Parametric Portfolio Associates)
Fidelity Brokerage Services LLC and Fidelity Distributors Company LLC (includes
Fidelity Institutional Asset Management and FIAM)
Flourish Financial LLC
Franklin Distributors, LLC (includes O’Shaughnessy Asset Management, L.L.C.
(OSAM) and CANVAS)
K&L Gates LLP
Nuveen Securities, LLC
Orion Advisor Technology, LLC
Pinegrove Capital Partners LLC (includes Brookfield Oaktree Wealth Solutions)
Practifi, Inc.
Salus GRC, LLC
Stone Ridge Asset Management LLC
The Vanguard Group, Inc.
TriState Capital Bank
BlueRock
Global X ETFs
Fidelity
Principal Funds
Private Shares
UPTIQ, Inc.
You can access updates to the list of conference sponsors on Focus’ website through the
following link: https://focusfinancialpartners.com/conference-sponsors/
Compensation for Client Referrals
Fortem Financial has arrangements in place with certain third parties, called promoters, under
which such promoters refer clients to us in exchange for a percentage of the advisory fees we
collect from such referred clients. Such compensation creates an incentive for the promoters to
refer clients to us, which is a conflict of interest for the promoters. Rule 206(4)-1 of the Advisers Act
addresses this conflict of interest by, among other things, requiring disclosure of whether the
35
promoter is a client or a non-client and a description of the material conflicts of interest and
material terms of the compensation arrangement with the promoter. Accordingly, we require
promoters to disclose to referred clients, in writing: whether the promoter is a client or a non-
client; that the promoter will be compensated for the referral; the material conflicts of interest
arising from the relationship and/or compensation arrangement; and the material terms of the
compensation arrangement, including a description of the compensation to be provided for the
referral.
Item 15 – Custody
•
Fortem Financial is considered to have custody of client assets for purposes of the Advisers Act for
the following reasons:
•
The client authorizes us to instruct their custodian to deduct our advisory fees directly from
the client’s account. The custodian maintains actual custody of clients’ assets.
Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to avoid
the surprise custody exam, as outlined below:
1.
The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the
third party’s account number at a custodian to which the transfer should be directed.
2.
The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a specified
schedule or from time to time.
3.
The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4.
The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
5.
The investment adviser has no authority or ability to designate or change the identity of
the third party, the address, or any other information about the third party contained in
the client’s instruction.
6.
The investment adviser maintains records showing that the third party is not a related
party of the investment adviser or located at the same address as the investment
adviser.
7.
The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account statements
36
to the quarter-end balance(s) on their custodian's monthly statement. The custodian’s statement is
the official record of the account.
Fortem Financial provides bill paying services for one or more accounts. As such, the firm is
deemed to have custody of client assets and therefore subject to a surprise annual audit by an
independent certified public accounting firm.
Certain Fortem Financial executives act as trustee for certain advisory client trusts. As such, the
firm is deemed to have custody of client assets and therefore subject to a surprise annual audit by
an independent certified public accounting firm.
Item 16 – Investment Discretion
Fortem Financial may be given the authority to exercise discretion on behalf of clients. Fortem
Financial is considered to exercise investment discretion over a client’s account if it can effect
and/or direct transactions in client accounts without first seeking their consent. Fortem Financial is
given this authority through a power-of-attorney included in the agreement between Fortem
Financial and the client. Clients may request a limitation on this authority (such as certain securities
not to be bought or sold). Fortem Financial takes discretion over the following activities:
The securities to be purchased or sold;
The Independent Managers to be hired or fired;
The amount of securities to be purchased or sold and when transactions are made;
•
•
•
•
•
The executing broker to be used;
The amount of commissions to be paid.
Item 17 – Voting Client Securities
Fortem Financial, other than for corporate actions (i.e., mergers, acquisitions, etc.), does not accept
the authority to vote a client’s proxies on their behalf. Clients receive proxies directly from the
Financial Institutions where their assets are custodied and may contact the Firm at the contact
information on the cover of this brochure with questions about any such issuer solicitations or to
request a copy of our Proxy Voting policies and procedures. When specified on the custodial
account opening documents, Fortem Financial will accept authority to vote on corporate actions
pertaining to a client’s securities and will vote such corporate actions in the best interests of our
clients and in accordance with our established policies and procedures. We will retain all proxy
voting books and records for the requisite period of time. If we determine there is a conflict of
interest in voting a particular action, we will notify you of the conflict and retain an independent
third-party to cast a vote.
From time to time, securities held in the accounts of clients will be the subject of class action or
consumer antitrust class action litigation. The Firm utilizes a third-party service provider (Chicago
Clearing) for asset recovery services, which will
37
•
•
determine if securities held by the client are subject to a pending or resolved class action or
consumer antitrust class action lawsuit;
•
evaluate a client’s eligibility to submit a claim to participate in the proceeds of a securities
class action settlement or verdict; and/or
initiate litigation to recover damages on behalf of clients who may have been injured as a
result of actions, misconduct, or negligence by corporate management of issuers whose
securities are held by clients.
Successful asset recovery by Chicago Clearing for class action litigation results in Chicago Clearing
keeping 15% of the assets recovered. For successful asset recovery in consumer antitrust class
action litigation, Chicago Clearing keeps 15% of the assets recovered.
Where the Firm through Chicago Clearing receives written or electronic notice of a class action
lawsuit, settlement, or verdict affecting securities owned by a client, Chicago Clearing will forward
all notices, proof of claim forms, and other materials to the client. Electronic mail is acceptable
where appropriate and where the client has authorized contact in this manner.
Item 18 – Financial Information
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Fortem Financial is not required to disclose any financial information due to the following:
•
•
The Firm does not require or solicit the prepayment of more than $1,200 in fees six months
or more in advance of services rendered;
The Firm does not have a financial condition that is reasonably likely to impair its ability to
meet contractual commitments to clients; and
The Firm has not been the subject of a bankruptcy petition at any time during the past ten
years
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