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Fortress Planning Group
Firm Brochure
This brochure provides information about the qualification s and
business practices of Fortress Planning Group, LLC . If you have
any questions about the contents of this bro chure, please contact
us at (262) 264-5838 or scott@fortressplanninggroup.com. The
information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any
state securities authority.
Additional information about Fortress Planning Group, LLC is also
available on the SEC’s website at:
www.adviserinfo.sec.gov
N17W24222 Riverwood Dr
Suite 145
Pewaukee, WI 53188
(262) 264-5838
scott@fortressplanninggroup.com
www.fortressplanninggroup.com
February 9, 2026
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Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory
requirements and rules. Consistent with the rules, we will ensure that you receive
a summary of any material changes to this and subsequent Brochures within 120
days of the close of our business fiscal year. Furthermore, we will provide you
with other interim disclosures about material changes as necessary. At this time,
the material changes made since the last annual update of this brochure issued
on February 4, 2025, are described below:
• No material changes since last update
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Item 3: Table of Contents
Table of Contents
Item 2: Material Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. ...2
Item 3: Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..3
Item 4: Advisory Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. . . . . . . . . . . . . . . 4
Item 5: Fees and Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Item 6: Performance-Based Fees and Side-By-Side Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Item 7: Types of Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..8
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss . . . . . . . . . . . . . . . ……………. . . . . . . . . . . . . . . . . . . . ..8
Item 9: Disciplinary Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……………………….10
Item 10: Other Financial Industry Activities and Affiliations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading . . . . . . . . . . . . . . . . . . . . . . . . ..11
Item 12: Brokerage Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Item 13 Review of Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Item 14: Client Referrals and Other Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Item 15: Custody . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . 16
Item 16: Investment Discretion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......... . . . . . . . . . . . . . . . . . . . . 17
Item 17: Voting Client Securities (Proxy Voting) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Item 18: Financial Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
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Item 4: Advisory Business
Description of the Advisory Firm
Fortress Planning Group, LLC (“Fortress Planning Group”) is a registered
investment advisor based in Pewaukee, WI. We are organized as a limited liability
company under the laws of the state of Wisconsin. We have been providing
wealth management services since 2011. Scott Wellens, CFP® is the founding
member and a partner. Kevin Sandieson and Brian Cayon CFA® CPA are also
partners. For information purposes, a registered investment adviser does not
imply a certain level of skill or training.
Our firm is an investment management firm. The firm's compensation is solely
from asset under management fees paid directly by clients. The firm does not
earn commissions from the sale of annuities, insurance, stocks, bonds, mutual
funds, limited partnerships, or other commissioned products. No commissions in
any form are accepted. No finder’s fees are accepted.
When we provide investment advice to you regarding your retirement account or
individual retirement account, we are fiduciaries within the meaning of Title I of
the Employee Retirement Income Security Act and/or the Internal Revenue Code,
as applicable, which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests, so we operate under a special
rule that requires us to act in your best interest and not put our interests ahead of
yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment
recommendations (give prudent advice)
• Never put our financial interests ahead of yours when making
recommendations (give loyal advice)
• Avoid misleading statements about conflicts of interest, fees, and
investments
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• Follow policies and procedures designed to ensure that we give advice that
is in your best interest
• Charge no more than is reasonable for our services
• Give you basic information about conflicts of interest
Fortress Planning Group focuses on a comprehensive consultative approach to
wealth management. We believe that strong, trusting relationships with our
clients will have a substantial positive impact in reaching their goals and dreams.
To achieve this holistic approach, we use a four-step wealth management
consulting process to begin the fostering of this relationship.
Step 1 - Discovery Meeting - We begin to develop a total client profile
during this initial meeting. We learn about the client’s values, interests,
goals, assets, risk capacity, relationships, and dreams.
Step 2 - Planning Meeting - We present a detailed, actionable investment
plan that will serve as a roadmap that maximizes the probability of
achieving everything that is financially important to the client. Please refer
to the "Methods of Analysis, Investment Strategies and Risk of Loss" section
(Item 8) of this brochure for additional information.
Step 3 - Commitment Meeting - We mutually agree that this plan is in the
best interest of supporting client’s goals and values. We use this time to
assist the client in executing the documents necessary to implement the
investment plan.
Step 4 - Review Meetings - We review client progress towards goals and
values, assess risk tolerance with regards to any change in age and
circumstance, and solution solve new goals. We also use these meetings to
build a comprehensive wealth plan that includes wealth enhancement,
wealth transfer, wealth protection and charitable giving.
Types of Investments
We primarily recommend mutual funds and exchange traded funds; however, we
may also offer advice on equity securities, Real Estate Investment Trusts (REITS),
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corporate debt securities, municipal debt securities, mutual funds, exchange
traded funds, variable annuities, variable life insurance, and U.S. Government
securities. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
Clients may also impose restrictions on investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions
prevent us from properly servicing the client accounts, or if the restrictions would
require us to deviate from its standard suite of services, we reserve the right to
end the relationship.
Fortress Planning Group does not participate in wrap fee programs.
As of December 31, 2025, Fortress Planning Group managed approximately
$345,296,879 of discretionary assets and $0 of non-discretionary assets.
Item 5: Fees and Compensation
Investment Supervisory Services Fees
Our fee for investment advisory services is an asset-based fee calculated as a
percentage of the value of the managed assets according to the following fee
schedule:
Total Assets Under Management
First $1,000,000
Next $1,000,000
Next $5,000,000
Next $10,000,000 (+)
Annual Fee
0.95%
0.75%
0.50%
0.25%
Our annual investment advisory fees are billed quarterly and payable three
months in advance. The fee is based upon the value of the assets held in the
account on the last trading day of the month immediately prior to the three-
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month period. You will not be billed until you have signed our client agreement
and completed the account opening/transfer process. Our advisory fee is
negotiable. We will deduct our fee directly from your account through the
qualified custodian holding your funds and securities. The qualified custodian will
deliver an account statement to you at least quarterly showing all disbursements
from your account. We will send an itemized fee invoice to you via our client
portal at the same time that the fee is deducted from your account. Please
compare the invoice to your account statement for accuracy and contact us if
there are any questions.
Refunds are given on a prorated basis, based on the number of days remaining in
the three-month billing cycle at the point of written termination. Clients may
terminate their contracts without penalty, for full refund, within 5 business days
of signing the advisory contract.
Additional Fees and Expenses
In some cases, as outlined in our investment management agreement, an annual
maintenance fee of $75 may be charged in addition to the quarterly fee.
The fees that you pay to us for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds to their
shareholders. These fees are described in each fund's prospectus. You will incur
transaction and/or brokerage fees when we purchase or sell mutual
funds/exchange traded funds or other securities in your account. You may also
pay other custodial fees. Please see your custodian account agreement for
details. We do not share in any fees charged by the broker-dealer or custodian.
Please refer to the "Brokerage Practices" section (Item 12) of this brochure for
additional information.
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Item 6: Performance-Based Fees and Side-By-Side Management
Fortress Planning Group does not accept performance-based fees or participate in
side-by-side management. Side-by-side management refers to the practice of
managing accounts that are charged performance-based fees while at the same
time managing accounts that are not charged performance-based fees.
Performance based fees are fees that are based on a share of capital appreciation
of the client’s account.
Item 7: Types of Clients
Fortress Planning Group provides holistic financial planning and investments
management to individuals and high net-worth individuals.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
Methods of Analysis and Investment Strategies
Fortress Planning Group does not participate in market timing. We view market
timing activities as speculation, rather than investing. We believe that utilizing
these strategies make it near impossible to capture market returns over the long
run. Instead, we utilize broadly diversified mutual funds and exchange traded
funds over multiple asset classes to capture global market returns given the
clients risk exposure. These asset classes include US large and small blend and
value, international large and small blend and value, and emerging markets. We
rely on Nobel Prize winning strategies, empirical studies, and data sets ranging
over an 80-year period. We also recommend real estate investment trusts
(REITS), equity securities and short-term fixed income to further diversify the
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client’s portfolio. Many academics have earned Nobel Prizes for their research
and explanation of how stock markets work. We use the findings of the following
individuals to help shape the construction of our client portfolios.
Paul A. Samualson (Nobel Laureate) - Markets Behave Randomly
William F. Sharpe (Nobel Laureate) - Capital Asset Pricing Model
Harry Markowitz (Nobel Laureate) - Efficient Diversification
Eugene F. Fama (Nobel Laureate) - Market Efficiency
Kenneth R. French (Dartmouth University) - Risk Factors
We apply the tenants of Modern Portfolio Theory, which in part, states that risk
must be considered as well as return. We understand and utilize efficient
diversification which means that we will search for the highest expected return
for any level of portfolio risk. We also use the findings of Eugene F. Fama and
Kenneth R. French who together identified three risk factors associated with stock
market returns which are market, size, value and profitability. We apply these
findings and tilt our clients’ portfolios towards value and small cap mutual funds
and exchange traded funds. However, we consider each client's investment
objectives, financial situation, constraints and risk tolerance in building a portfolio
and can adjust accordingly.
Based on all our academic research, we believe that Dimensional Fund Advisors
stands out as the mutual fund company that best utilizes the traits described
above, therefore, this is the company our firm primarily uses to construct our
portfolios. We also use other leading mutual fund/exchange traded fund
companies.
Clients should be aware that, although Fortress Planning Group receives no
compensation from mutual fund companies, these companies may also offer
educational events, research or occasional business entertainment of Fortress
Planning Group personnel. These benefits create a conflict of interest and may
directly or indirectly influence Fortress Planning Groups investment
recommendations.
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Risk of Investment Loss
Investing in securities involves a risk of loss that you, as a client, should be
prepared to bear. Material risks associated with our strategy includes systematic
risk. Systematic risk is also known as market risk and relates to factors that affect
the overall economy or securities markets. Systematic risk affects all companies,
regardless of the company's financial condition, management, or capital
structure, and, depending on the investment, can involve international as well as
domestic factors. Nonsystematic risk, in contrast to systematic risk, affects a
much smaller number of companies or investments and is associated with
investing in a particular product, company, or industry sector. Investing in
broadly diversified portfolios works to minimize nonsystematic risk. Although
broadly diversified portfolio strategies seek to limit nonsystematic risk, it does still
occur.
Item 9: Disciplinary Information
Like other registered investment advisors, Fortress Planning Group is required to
disclose all material facts regarding any legal or disciplinary events that would
materially impact a client's evaluation of our firm. No events have occurred at
Fortress Planning Group that is applicable to this item.
Item 10: Other Financial Industry Activities and Affiliations
Neither Fortress Planning Group, nor its representatives are registered as a
broker/dealer or as a representative of a broker dealer. Neither Fortress Planning
Group nor its representatives are registered as a futures commission merchant,
commodity pool operator, a commodity trading advisor, or an associated person
of the foregoing entities.
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Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
Our firm has adopted a Code of Ethics that sets forth high ethical standards of
business conduct that we require of our employees, including compliance with
applicable federal securities laws. We owe a duty of loyalty, fairness, and good
faith towards our clients. We are Fiduciaries and have a legal obligation to put
clients' interests ahead of our own. The Fortress Planning Group written Code of
Ethics covers the following areas: Compliance Procedures, Compliance with Laws
and Regulations, Prohibited Purchases and Sales, Insider Trading, Prohibited
Activities, Conflicts of Interest, Political and Charitable Contributions, Gifts and
Entertainment, Service on Board of Directors, Confidentiality, Personal Securities
Reporting and Monitoring, Certification of Compliance, Reporting Violations and
Whistleblower Provisions, Compliance Officer Duties, Training and Education,
Recordkeeping, Annual Review, and Sanctions. Clients or prospective clients will
be provided a copy of our Code of Ethics upon request.
Participation or Interest in Client Transactions
Neither Fortress Planning Group nor any related person has any material financial
interests in the securities recommended to clients.
Personal Trading
Our firm or persons associated with our firm may buy or sell the same securities
that we recommend to you or securities in which you are already invested. To
eliminate this potential conflict of interest, it is our policy that neither our
associated persons nor we shall have priority over your account in the purchase
or sale of securities.
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Item 12: Brokerage Practices
The custodian used by Fortress Planning Group is Charles Schwab & Co., Inc. We
believe that commissions charged by this custodian are among the lowest
available in the industry. We also consider the quality of the brokerage services
provided, the firm’s reputations, execution capabilities, commission rates, and
responsiveness to our clients and our firm. We will never charge a premium or
commission on transactions, beyond the actual costs imposed by the Custodian.
Research and Other Soft Dollar Benefits
Clients should be aware that there is no direct link between Schwab and Fortress
Planning Group in connection with the advice Fortress Planning Group gives to
clients. Schwab offers services to independently registered investment advisers
which include custody of securities, trade execution, and clearance and
settlement of transactions. Fortress Planning Group receives economic benefits
through the relationship it has with these custodians that are not typically
available to retail investors. These benefits may include the following products
and services, provided to Fortress Planning Group without cost or at a discount:
duplicate client statements and confirmations, research related products and
tools, consulting services, access to a trading desk serving IARs, access to block
trading (which provides the ability to aggregate securities transactions for
execution and then allocate the appropriate shares directly to or from client
accounts), the ability to have advisory fees deducted directly from client accounts,
access to an electronic communications network for client order entry and
account information, access to mutual funds with no transaction fees, and
discounts or no fees on compliance, marketing, research, technology, and practice
management products and services provided by third-party vendors. These
custodians may also pay for business consulting, professional services, and
research received by Fortress Planning Group affiliated persons and may also pay
or reimburse expenses (travel, lodging, meals, and entertainment expenses) for
Fortress Planning Group personnel to attend conferences or meetings relating to
their service platforms or to their advisor custody and brokerage services
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generally. Some of these products and services made available by the custodians,
may benefit Fortress Planning Group, but may not benefit its clients. Such other
services made available by the custodians are intended to help Fortress Planning
Group manage and further develop its business enterprise, and such services may
or may not depend on the amount of brokerage transactions directed to them.
The benefits received by Fortress Planning Group or its personnel through
participation in the custodians’ programs do not depend on the amount of
brokerage transactions directed to the custodian.
Clients should be aware that the receipt of economic benefits by Fortress
Planning Group or its related persons described above, in and of itself, creates an
incentive and conflict of interest and may directly or indirectly influence Fortress
Planning Group's recommendation of Schwab for custody and brokerage services.
Brokerage for Client Referrals
Fortress Planning Group receives no referrals from a broker-dealer or third party
in exchange for using that broker-dealer or third party.
Directed Brokerage
Fortress Planning Group will not allow clients to direct us to use a specific broker-
dealer to execute transactions.
Block Trades
Block trades will be placed only when we have determined that the block trade is
in the best interest of each client participating in the order, is consistent with our
duty to obtain best execution and is consistent with the terms of the investment
management agreement of each participating client. The price of the securities
purchased or sold in a block trade will be at the average price for all transactions
of the participating client in the block trade for that security with transaction
costs applied to each participating client account individually.
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Item 13: Reviews of Accounts
Review of accounts is done at least quarterly by your Investment Advisor at
Fortress Planning Group, to determine if the current investment holdings of the
account are consistent with the client's investment objectives. Additional reviews
may take place based on the various circumstances. Examples of such
circumstances may be a change in contributions or withdrawals, or changes in
your risk/return objectives or your risk capacity. Each client will receive a written
quarterly statement reflecting portfolio value, portfolio holdings and rate of
return. We will also send quarterly itemized fee invoices. Clients should compare
their invoices to the account statements for accuracy. You will also receive trade
confirmations, monthly or quarterly statements, and year-end tax statements
from your account custodian, Charles Schwab & Co., Inc.
Item 14: Client Referrals and Other Compensation
It is our policy not to accept or allow our related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in
conjunction with the advisory services we provide to our clients.
Some investment professionals of the firm utilize an advertising and referral
program for investment professionals offered through the Ramsey Solutions'
SmartVestor program, (hereinafter, "SmartVestor") for client referrals within a
specific geographic region. SmartVestor is offered by Dave Ramsey, a media
personality. Referred prospects are not required nor obligated in any way to work
with the Adviser.
Those financial professionals of the firm that choose to participate in
SmartVestor, pay a monthly membership and advertising fee for leads made
available through the SmartVestor website. This fee presents a conflict of interest
for SmartVestor. The monthly fee is not contingent on a referral becoming a
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client or on the number of referrals that are received. SmartVestor provides
prospective clients with three to five potential investment professionals (Pros)
located in the individual's general geographic area. If more than five Pros are
located within the specific market assigned to the client's zip code, SmartVestor
issues a random selection of five Pros to the prospective client.
Unless the prospective client opts out of having their contact information shared,
each SmartVestor Pro will generally contact a referred client within one business
day of receiving the contact information. If the prospective client opts out of
sharing their contact information, the prospective client determines whether to
contact our firm from the investment professionals listed on the website.
SmartVestor's role is limited to facilitating an initial introduction between the
prospective clients and our firm. The SmartVestor program does not provide
prospective clients with an assessment of the merits or shortcomings of any
particular investment professional or their investment strategies. SmartVestor is a
lead generation service and does not provide investment advice. You will not pay
additional fees because of this referral arrangement.
The selection of an investment adviser is important and should not be based
solely on advertising or referrals, including referrals from entities affiliated with
well-known personalities. Individuals that are referred to the firm through Dave
Ramsey's Ramsey Solutions are free to work with any investment adviser or
financial professional of their choosing.
Generally, promoters receive payment if a referral becomes a client but in the
case of SmartVestor, the monthly membership and advertising fee are paid
regardless of the number of referrals the financial professional receives and it is
not based on whether or not the referred prospect becomes a client. You do not
pay additional advisory fees because of the financial professional's participation in
the SmartVestor program.
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SmartVestor is not a client of Fortress Planning Group and is paid regardless of
whether the referrals sent to our financial professionals become clients or not.
You are not charged additional advisory fees because of this relationship.
Financial professionals that choose to work with SmartVestor have a written
contract with SmartVestor, and it may be cancelled by either party as outlined in
the contract. Fees paid for this referral service typically exceed $10,000 in a 12-
month period depending on the level of service and geographic area selected by
the financial professional.
Item 15: Custody
Fortress Planning Group does not take possession of client money or securities,
although we do have authority to deduct advisory fees from client accounts which
causes our firm to exercise limited custody over your funds. Your funds will be
held at Charles Schwab & Co., Inc. You will receive account statements from
Schwab at least quarterly. The account statements from your custodian will
indicate the amount of our advisory fees deducted from your account each billing
period. You should carefully review account statements for accuracy. If you have
a question regarding your account statement or if you did not receive a statement
from your custodian, please contact Fortress Planning Group directly. Fortress
Planning Group will also send quarterly itemized fee invoices. Clients should
compare their invoices to the account statements for accuracy.
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Item 16: Investment Discretion
Fortress Planning Group will direct, in their sole discretion, without consulting the
client and without the client's prior approval, the investment and reinvestment of
any or all assets held in the client's account in securities, cash or cash equivalents.
The client's financial circumstances, investment objectives and special
instructions or limitation that the client imposes will be communicated to us upon
initiation of the relationship.
Before we can buy or sell securities on your behalf, you must first sign our
discretionary client agreement. This will allow us to place trades in your account
without contacting you prior to each trade to obtain your permission. This
investment discretion will let us determine the security to buy or sell and/or
determine the amount of the security to buy or sell. You may limit this authority
by giving us written instructions. You may also change/amend such limitations by
once again providing us with written instruction.
Item 17: Voting Client Securities (Proxy Voting)
We do not vote individual company proxies on your behalf. If you own shares of
common stock or mutual funds, you are responsible for exercising your right to
vote as a shareholder. You should receive proxy material directly from the issuer
of security or the custodian.
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Item 18: Financial Information
As an advisory firm that maintains discretionary authority for client accounts, we
are also required to disclose any financial condition that is reasonably likely to
impair our ability to meet our contractual commitments to clients. We have no
additional financial circumstances to report.
We do not require nor solicit prepayment of more than $500 in fees per client, six
months or more in advance and therefore do not need to include a balance sheet
with this brochure.
We have not been the subject of a bankruptcy petition at any time, including the
past 10 years.
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