Overview
Assets Under Management: $277 million
Headquarters: SARASOTA, FL
High-Net-Worth Clients: 67
Average Client Assets: $5 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (FORZA WEALTH MANAGEMENT, LLC PART 2A - 20250930)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 0.95% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $9,500 | 0.95% |
| $5 million | $47,500 | 0.95% |
| $10 million | $95,000 | 0.95% |
| $50 million | $475,000 | 0.95% |
| $100 million | $950,000 | 0.95% |
Clients
Number of High-Net-Worth Clients: 67
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 90.35
Average High-Net-Worth Client Assets: $5 million
Total Client Accounts: 282
Discretionary Accounts: 282
Regulatory Filings
CRD Number: 281075
Last Filing Date: 2024-02-02 00:00:00
Website: https://forzawealth.com
Form ADV Documents
Additional Brochure: FORZA WEALTH MANAGEMENT, LLC PART 2A - 20250930 (2025-10-02)
View Document Text
Item 1 Cover Page
Forza Wealth Management, LLC
5605 Marquesas Cir
Sarasota, FL 34233
Telephone: 941-203-3748
Facsimile: 941-203-3033
www.forzawealth.com
September 30, 2025
FORM ADV PART 2A
FIRM BROCHURE
This brochure provides information about the qualifications and business practices of Forza Wealth
Management, LLC. If you have any questions about the contents of this brochure, contact us at 941-
203-3748.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or any state securities administrator. Additional information about Forza
Wealth Management, LLC is available on the SEC’s website at www.adviserinfo.sec.gov. Click on the
“Investment Adviser Search” link and then search for “Investment Adviser Firm” using the firm’s IARD
(“CRD”) number, which is 281075.
While the firm and its associates may be registered and/or licensed within a particular jurisdiction, that
registration and/or licensing in itself does not imply an endorsement by any regulatory authority, nor
does it imply a certain level of skill or training on the part of the firm or its associated personnel.
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Item 2 Summary of Material Changes
Form ADV Part 2 guidelines require registered investment advisers to amend their brochure when
information becomes materially inaccurate. If there are any material changes to an adviser's disclosure
brochure, the adviser is required to notify you and provide you with a description of the material
changes.
The firm has amended its Form ADV Part 2 advisory brochure from the previous version dated August
21, 2025. Since the last update of this document Forza Wealth Management, LLC has amended the
brochure to reflect the Assets Under Management as of September 30, 2025; please refer to Item 4 for
details. Pleases refer to Item 13 (Review of Accounts) for Change in Chief Compliance Officer to
Kimberly Evener.
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Item 3 Table of Contents
Item 1 Cover Page ................................................................................................................................ 1
Item 2 Summary of Material Changes ................................................................................................... 2
Item 3 Table of Contents ....................................................................................................................... 3
Item 4 Advisory Business ...................................................................................................................... 4
Item 5 Fees and Compensation ............................................................................................................ 6
Item 6 Performance-Based Fees and Side-By-Side Management ........................................................ 8
Item 7 Types of Clients ......................................................................................................................... 8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss .................................................... 9
Item 9 Disciplinary Information ............................................................................................................ 14
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............ 14
Item 12 Brokerage Practices ............................................................................................................... 15
Item 13 Review of Accounts ................................................................................................................ 19
Item 14 Client Referrals and Other Compensation .............................................................................. 19
Item 15 Custody .................................................................................................................................. 20
Item 16 Investment Discretion ............................................................................................................. 20
Item 17 Voting Client Securities .......................................................................................................... 21
Item 18 Financial Information .............................................................................................................. 21
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Item 4 Advisory Business
Description of Firm
Forza Wealth Management, LLC is a registered investment adviser based in Sarasota, Florida. We are
organized as a limited liability company ("LLC") under the laws of the State of Florida and may operate
under the trade name Forza Wealth Management. Our firm is not a subsidiary of, nor does it control,
another financial services industry entity. We have been providing investment advisory services since
November 2015 and are owned by Michael E. DeMassa and Timothy J. Videnka.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Forza Wealth Management,
LLC and the words "you," "your," and "client" refer to you as either a client or prospective client of our
firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the
information we gather to develop a strategy that enables our firm to give you continuous and focused
investment advice and/or to make investments on your behalf. As part of our portfolio management
services, we may customize an investment portfolio for you according to your risk tolerance and
investing objectives. In accordance with Rule 3a-4 of the Investment Company Act of 1940, as
amended, you have the right to exclude certain securities (e.g., no “sin” stocks, etc.) from your
portfolio. Our investment strategies as well as either a broad range or more narrowly focused choice of
investment vehicles are further discussed in following paragraphs and Item 8 of this brochure. Once
we construct an investment portfolio for you, we will monitor your portfolio's performance on an
ongoing basis and will rebalance the portfolio as required by changes in market conditions and in your
financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. You may
limit our discretionary authority (for example, limiting the types of securities that can be purchased or
sold for your account) by providing our firm with your restrictions and guidelines in writing.
If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to
executing any transactions on behalf of your account. You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Financial Planning Services
We offer financial planning services which typically involve providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. These services can range from broad-based financial planning to consultative or
single subject planning. If you retain our firm for financial planning services, we will meet with you to
gather information about your financial circumstances and objectives. We may also use financial
planning software to determine your current financial position and to define and quantify your long-term
goals and objectives.
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Once we specify those long-term objectives (both financial and non-financial), we will develop shorter-
term, targeted objectives. After we review and analyze the information you provide to our firm and the
data derived from our financial planning software, we will deliver a written plan to you, designed to help
you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Wrap Fee Programs
We do not participate in any wrap fee program.
Types of Investments
We primarily offer advice on individual stocks, bonds, mutual funds, exchange traded funds ("ETF")
and variable annuities. Additionally, we may advise you on various types of investments based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
Retirement Plan Advice and Rollovers
As a registered investment adviser, our firm is a fiduciary to you as the client, meaning that we are
obligated to act in your best interests at all times. In addition to our fiduciary status as an investment
adviser firm, when our firm provides advice on your retirement accounts, such as advice on an
employer-sponsored retirement plan, Individual Retirement Account (IRA) or other qualified retirement
plan, we may also be considered by the Department of Labor and the Internal Revenue Service to be
acting as a fiduciary under Title I of ERISA and the Internal Revenue Code. These fiduciary
obligations include requirements that we disclose our services and fees, conflicts of interest, and the
reasons our recommendations are in your best interests.
After an analysis of your situation and plan documents, we will consider relevant factors including but
not limited to the following:
Alternatives to rolling your employer plan to an IRA, including leaving the money in an employer’s
retirement plan (if permitted); rolling the money to a new employer plan if available; or cashing
out;
The fees and expenses associated with both your employer’s plan and the rollover IRA (or other
alternatives such as noted above) and whether your employer currently pays for some or all of
the plan’s expenses;
The different levels of services and investments available under your employer’s plan and the
rollover IRA, and other alternatives;
Evidence that a rollover is the most appropriate choice in light of any additional costs and the
potential decrease in your investment returns;
How withdrawals are treated under each alternative (e.g., penalties up to age 55 vs. 59-1/2);
Protection from creditors and legal judgments (unlimited vs. bankruptcy only; federal- and state-
specific);
Required minimum distributions;
Tax implications of rolling shares of your employer’s stock;
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The impact of economically significant investment features such as surrender schedules and
index annuity cap and participation rates (such as in an employer-sponsored 403(b) plan
account);
Any other relevant variables particular to your situation.
You as the client will be made aware of conflicts of interest including but not limited to whether our firm
will profit from a recommendation through financial planning and/or investment management fees, and
whether services we offer are already provided by or available through your current plan, potentially at
no additional cost.
Assets Under Management
As of September 30, 2025, we provide continuous investment management services for $375,265,897
of clients’ assets; $375,265,897 on a discretionary basis and $0 on a non-discretionary basis.
Item 5 Fees and Compensation
Portfolio Management Services
Our fee for portfolio management services is based on a percentage of your managed assets and is
0.95% (95 basis points) annually. Our advisory fee is negotiable depending on individual client
circumstances. The advisory fees are calculated by multiplying the balance at the end of the billing
period by the annual fee percentage then multiplying days in the quarter divided by days in the year.
The quarterly fees are prorated for contributions and distributions.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the independent qualified custodian; and
The independent qualified custodian agrees to send you a statement, at least quarterly,
indicating all amounts dispersed from your account including the amount of the advisory fee
paid directly to our firm.
We encourage you to reconcile our advisory fee with the statement(s) you receive from the qualified
custodian. If you find any inconsistent information between our fee and the statement(s) you receive
from the qualified custodian, call our main office number located on the cover page of this brochure.
We do not assess an advanced fee for our portfolio management services. You have the right to
terminate the engagement without penalty within five business days after entering into the agreement
with our firm. Thereafter, you may terminate the portfolio management agreement upon 30 days
written notice to our firm. You will incur a pro rata charge for services rendered prior to the termination
of the portfolio management agreement, which means you will incur advisory fees only in proportion to
the number of days in the quarter for which you are a client.
Financial Planning Services
We charge an hourly fee of $250 for financial planning services subject to a minimum of $2,500 per
engagement. The fee is negotiable depending on the scope and complexity of the plan, your situation,
and your financial objectives. An estimate of the total time/cost will be determined at the start of the
advisory relationship. In limited circumstances, the cost/time could potentially exceed the initial
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estimate. In such cases, we will notify you and request that you approve the additional fee.
We also offer advice on single subject financial planning/general consulting services at the same
hourly rate but subject to the $2,500 minimum.
Fees are due upon completion of services rendered. At our discretion, we may offset our financial
planning fees to the extent you implement the financial plan through our Portfolio Management
Service.
We do not assess an advanced fee for our planning services. You have the right to terminate the
engagement without penalty within five business days after entering into the agreement with our firm.
Thereafter, you may terminate your financial planning agreement at any time by providing written
notice to our firm. You will incur a pro rata charge for services rendered prior to the termination of the
agreement.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds, variable annuities and exchange traded funds. The fees that you pay to our firm for
investment advisory services are separate and distinct from the fees and expenses charged by mutual
funds, variable annuities or exchange traded funds (described in each fund's prospectus or contract) to
their shareholders. These fees will generally include a management fee and other fund expenses. You
will also incur transaction charges and/or brokerage fees when purchasing or selling securities. These
charges and fees are typically imposed by the broker-dealer or custodian through whom your account
transactions are executed. We do not share in any portion of the brokerage fees/transaction charges
imposed by the broker-dealer or custodian. To fully understand the total cost you will incur, you should
review all the fees charged by mutual funds, variable annuities, exchange traded funds, our firm, and
others. For information on our brokerage practices, refer to the Brokerage Practices section of this
brochure.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee that is
based on compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are
under no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
An employee will typically have four options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
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If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5.
If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8.
9.
IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, high net worth individuals, charitable
organizations, small businesses, and corporations, as well as other investment advisors.
In general, we do not require a minimum dollar amount to open and maintain an advisory account;
however, we have the right to terminate your account if it falls below a minimum size which, in our sole
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opinion, is too small to manage effectively.
We charge a minimum fee in the amount of $5,000 to open and maintain an advisory account. At our
discretion we may waive the minimum fee.
We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company's stock compared to the current
market value.
Risk: The risk of fundamental analysis is that information obtained may be incorrect and the analysis
may not provide an accurate estimate of earnings, which may be the basis for a stock's value. If
securities prices adjust rapidly to new information, utilizing fundamental analysis may not result in
favorable performance.
Modern Portfolio Theory - a theory of investment which attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected
return, by carefully diversifying the proportions of various assets.
Risk: Market risk is that part of a security's risk that is common to all securities of the same general
class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in the
long-term which may not be the case. There is also the risk that the segment of the market that you are
invested in or perhaps just your particular investment will go down over time even if the overall
financial markets advance. Purchasing investments long-term may create an opportunity cost -
"locking-up" assets that may be better utilized in the short-term in other investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
Risk: Using a short-term purchase strategy generally assumes that we can predict how financial
markets will perform in the short-term which may be very difficult and will incur a disproportionately
higher amount of transaction costs compared to long-term trading. There are many factors that can
affect financial market performance in the short-term (such as short-term interest rate changes, cyclical
earnings announcements, etc.) but may have a smaller impact over longer periods of times.
Option Writing - a securities transaction that involves selling an option. An option is the right, but not
the obligation, to buy or sell a particular security at a specified price before the expiration date of the
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option. When an investor sells an option, he or she must deliver to the buyer a specified number of
shares if the buyer exercises the option. The seller pays the buyer a premium (the market price of the
option at a particular time) in exchange for writing the option.
Risk: Options are complex investments and can be very risky, especially if the investor does not own
the underlying stock. In certain situations, an investor's risk can be unlimited.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial information, liquidity needs and other various suitability factors.
Your restrictions and guidelines may affect the composition of your portfolio. It is important that you
notify us immediately with respect to any material changes to your financial circumstances,
including for example, a change in your current or expected income level, tax circumstances, or
employment status.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Moreover, custodians and broker-dealers must report the cost basis of equities acquired in client
accounts on or after January 1, 2011. Your custodian will default to the First-In First-Out ("FIFO")
accounting method for calculating the cost basis of your investments. You are responsible for
contacting your tax advisor to determine if this accounting method is the right choice for you. If your tax
advisor believes another accounting method is more advantageous, provide written notice to our firm
immediately and we will alert your account custodian of your individually selected accounting method.
Decisions about cost basis accounting methods will need to be made before trades settle, as the cost
basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
We primarily recommend stock, bonds, mutual funds, and exchange traded funds ("ETF"). However,
we may advise on other types of investments as appropriate for you since each client has different
needs and different tolerance for risk. Each type of security has its own unique set of risks associated
with it and it would not be possible to list here all specific risks of every type of investment. Even within
the same type of investment, risks can vary widely. However, in very general terms, the higher the
anticipated return of an investment, the higher the risk of loss associated with the investment.
Money Market Funds: A money market fund is technically a security. The fund managers attempt to
keep the share price constant at $1/share. However, there is no guarantee that the share price will stay
at $1/share. If the share price goes down, you can lose some of or your principal. The SEC notes that
"While investor losses in money market funds have been rare, they are possible." In return for this risk,
you should earn a greater return on your cash than you would expect from a Federal Deposit
Insurance Corporation ("FDIC") insured savings account (money market funds are not FDIC insured).
Next, money market fund rates are variable. In other words, you do not know how much you will earn
on your investment next month. The rate could go up or go down. If it goes up, that may be a good
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thing. However, if it goes down and you earn less than you expected to earn, you can end up needing
more cash. A final risk you are taking with money market funds has to do with inflation. Because
money market funds are considered safer than other investments like stocks, long-term average
returns on money market funds tends to be less than long term average returns on riskier investments.
Over long periods of time, inflation can eat away at your returns.
Certificates of Deposit: Certificates of deposit are generally the safest type of investment since they
are insured by the federal government up to a certain amount. However, because the returns are
generally very low, it is possible for inflation to outpace the return. Likewise, United States Government
securities are backed by the full faith and credit of the United States government, but it is also possible
for the rate of inflation to exceed the returns.
Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Bonds: Corporate debt securities (or "bonds") are typically safer investments than equity securities,
but their risk can also vary widely based on: the financial health of the issuer; the risk that the issuer
might default; when the bond is set to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same rate of return.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and, the overall health of the economy. In general, larger, better established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
Variable Annuities: A variable annuity provides a choice of investment portfolios similar to mutual
funds and some may include a fixed interest account. Premiums are usually paid in periodic payments
(but can be a single lump sum) and may be allocated to one or more of the investment portfolios, or to
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the fixed interest rate account. Premiums allocated to the investment options are held in a separate
account, as opposed to the fixed interest account where funds are held in the general account of the
insurer. Accumulation values of the investment portfolios are expressed in dollars per unit, and the
value of each unit goes up or down depending on the performance of the underlying investments. The
contract owner has the opportunity to experience market-based gains, but also bears the risks
associated with market declines.
Real Estate Investment Trust: A real estate investment trust ("REIT") is a corporate entity which
invests in real estate and/or engages in real estate financing. A REIT reduces or eliminates corporate
income taxes. REITs can be publicly or privately held. Public REITs may be listed on public stock
exchanges. REITs are required to declare 90% of their taxable income as dividends, but they actually
pay dividends out of funds from operations, so cash flow has to be strong or the REIT must either dip
into reserves, borrow to pay dividends, or distribute them in stock (which causes dilution). After 2012,
the IRS stopped permitting stock dividends. Most REITs must refinance or erase large balloon debts
periodically. The credit markets are no longer frozen, but banks are demanding, and getting, harsher
terms to re-extend REIT debt. Some REITs may be forced to make secondary stock offerings to repay
debt, which will lead to additional dilution of the stockholders. Fluctuations in the real estate market can
affect the REIT's value and dividends.
Options and Warrants: Options are complex securities that involve risks and are not suitable for
everyone. Option trading can be speculative in nature and carry substantial risk of loss. It is generally
recommended that you only invest in options with risk capital. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an underlying asset at a specific price on or before
a certain date (the "expiration date"). The main difference between warrants and call options is that
warrants are issued and guaranteed by the issuing company, whereas options are traded on an
exchange and are not issued by the company. Also, the lifetime of a warrant is often measured in
years, while the lifetime of a typical option is measured in months. The two types of options are calls
and puts:
A call gives the holder the right to buy an asset at a certain price within a specific period of time. Calls
are similar to having a long position on a stock. Buyers of calls hope that the stock will increase
substantially before the option expires.
A put gives the holder the right to sell an asset at a certain price within a specific period of time. Puts
are very similar to having a short position on a stock. Buyers of puts hope that the price of the stock
will fall before the option expires.
Selling options is more complicated and can be even riskier.
The option trading risks pertaining to options buyers are:
Risk of losing your entire investment in a relatively short period of time.
The risk of losing your entire investment increases if, as expiration nears, the stock is below the
strike price of the call (for a call option) or if the stock is higher than the strike price of the put
(for a put option).
European style options which do not have secondary markets on which to sell the options prior
to expiration can only realize its value upon expiration.
Specific exercise provisions of a specific option contract may create risks.
Regulatory agencies may impose exercise restrictions, which stops you from realizing value.
The option trading risks pertaining to options sellers are:
Options sold may be exercised at any time before expiration.
Covered Call traders forgo the right to profit when the underlying stock rises above the strike
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price of the call options sold and continues to risk a loss due to a decline in the underlying
stock.
Writers of Naked Calls risk unlimited losses if the underlying stock rises.
Writers of Naked Puts risk unlimited losses if the underlying stock drops.
Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
Writers of call options could lose more money than a short seller of that stock could on the
same rise on that underlying stock. This is an example of how the leverage in options can work
against the option trader.
Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options.
Writers of stock options are obligated under the options that they sold even if a trading market
is not available or that they are unable to perform a closing transaction.
The value of the underlying stock may surge or ditch unexpectedly, leading to automatic
exercises.
Other option trading risks are:
The complexity of some option strategies is a significant risk on its own.
Option trading exchanges or markets and option contracts themselves are open to changes at
all times.
Options markets have the right to halt the trading of any options, thus preventing investors from
realizing value.
Risk of erroneous reporting of exercise value.
If an options brokerage firm goes insolvent, investors trading through that firm may be affected.
Internationally traded options have special risks due to timing across borders.
Risks that are not specific to options trading include market risk, sector risk and individual stock risk.
Option trading risks are closely related to stock risks, as stock options are a derivative of stocks.
Derivatives: Derivatives are types of investments where the investor does not own the underlying
asset, but he makes a bet on the direction of the price movement of the underlying asset via an
agreement with another party. There are many different types of derivative instruments, including
options, swaps, futures, and forward contracts. Derivatives have numerous uses as well as various
risks associated with them, but they are generally considered an alternative way to participate in the
market. Investors typically use derivatives for three reasons: to hedge a position, to increase leverage,
or to speculate on an asset's movement. The key to making a sound investment is to fully understand
the risks associated with the derivative, including, but not limited to counterparty, underlying asset,
price, and expiration risks. The use of a derivative only makes sense if the investor is fully aware of the
risks and understands the impact of the investment within a portfolio strategy. Due to the variety of
available derivatives and the range of potential risks, a detailed explanation of derivatives is beyond
the scope of this disclosure.
Structured Products: A structured product, also known as a market-linked product, is generally a pre-
packaged investment strategy based on derivatives, such as a single security, a basket of securities,
options, indices, commodities, debt issuances, and/or foreign currencies, and to a lesser extent,
swaps. Structured products are usually issued by investment banks or affiliates thereof. They have a
fixed maturity and have two components: a note and a derivative. The derivative component is often an
option. The note provides for periodic interest payments to the investor at a predetermined rate, and
the derivative component provides for the payment at maturity. Some products use the derivative
component as a put option written by the investor that gives the buyer of the put option the right to sell
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to the investor the security or securities at a predetermined price. Other products use the derivative
component to provide for a call option written by the investor that gives the buyer of the call option the
right to buy the security or securities from the investor at a predetermined price. A feature of some
structured products is a "principal guarantee" function, which offers protection of principal if held to
maturity. However, these products are not always Federal Deposit Insurance Corporation insured; they
may only be insured by the issuer, and thus have the potential for loss of principal in the case of a
liquidity crisis, or other solvency problems with the issuing company. Investing in structured products
involves a number of risks including but not limited to: fluctuations in the price, level or yield of
underlying instruments, interest rates, currency values and credit quality; substantial loss of principal;
limits on participation in any appreciation of the underlying instrument; limited liquidity; credit risk of the
issuer; conflicts of interest; and, other events that are difficult to predict.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
We have not provided information on other financial industry activities and affiliations because we do
not have any relationship or arrangement that is material to our advisory business or to our clients with
any of the types of entities listed below.
1. broker-dealer, municipal securities dealer, or government securities dealer or broker
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund)
3. another investment adviser, to include financial planning firms, municipal advisers, sub-advisers
or third-party investment managers; nor do we recommend, select, or utilize their services
4. futures commission merchant, commodity pool operator, or commodity trading advisor
5. bank, credit union or thrift institution, or their separately identifiable departments or divisions
6. accountant or accounting firm
7. lawyer or law firm
8. insurance company or agency
9. pension consultant
10. real estate broker or dealer
11. sponsor or syndicator of limited partnerships
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
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CFP® Principles
Firm associates that are CERTIFIED FINANCIAL PLANNERTM Practitioners also adhere to the
Certified Financial Planner Board of Standards, Inc.’s Code of Ethics & Professional Responsibility
which you may find at www.cfp.net
CFA Principles
An associate that is a Chartered Financial Analyst (CFA) also adheres to the CFA Institute’s Code of
Ethics and Standards of Professional Conduct which you may find at www.cfainstitute.org.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account in the purchase or sale of securities.
Block Trading
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("block trading"). Refer to the
Brokerage Practices section in this brochure for information on our block trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
Item 12 Brokerage Practices
Factors Used to Select Broker/Dealers for Client Transactions
Your accounts must be separately maintained by a qualified custodian (generally a broker/dealer,
futures commission merchant, national bank, or trust company) that is frequently reviewed for its
capabilities to serve in that capacity by their respective industry regulatory authority. Our firm is not a
custodian or broker/dealer, there is not an affiliate that is a custodian or broker/dealer, nor does a
custodian or broker/dealer supervise our firm, its activities, or our associates. We do not receive
referrals from a custodian or broker/dealer, nor would client referrals be a factor in our
recommendation of a custodian or broker/dealer.
If we are engaged to provide an investment consultation component of our financial planning service,
we may recommend the service provider where client assets are currently maintained. If a client
prefers a new service provider, a recommendation made by the firm would be based on client need,
overall cost, and ease of use.
We have entered into an agreement with Charles Schwab & Co., Inc. (“Schwab”) to serve as custodian
of record for our clients. Schwab is a FINRA and SIPC member,1 as well as an SEC-registered
broker/dealer. While we recommend that you use Schwab as custodian, you must decide whether to
do so, and you will open the account by entering into an account agreement directly with Schwab. We
1 Our advisory firm is not, nor required to be, a Securities Investor Protection Corporation (SIPC) member. Clients may learn more about
the SIPC and how it serves member firms and the investing public by going to their website at http://www.sipc.org.
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do not technically open the account for you, but we will assist you in doing so. If you do not wish to
place your account assets with Schwab, we may be able to manage the account at your preferred
custodian depending on that custodian’s account trading policies.
We seek to use a custodian who will hold client assets and execute transactions on terms that are
overall advantageous when compared to other available providers and their services. Our firm
considers a wide range of factors, including, among others, these:
combination of transaction execution services along with asset custody services (generally without
a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for an account)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, ETFs, etc.)
availability of investment research and tools that assist us in making investment decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate them
reputation, financial strength, and stability of the provider
their prior service to us and our other clients
availability of other products and services that benefit us, as discussed below.
When your account is maintained at Schwab, you are typically not charged separately for custody
services and Schwab is compensated by charging a commission or other fees on trades that Schwab
executes or that settle into a Schwab account. Schwab’s commission rates applicable to our client
accounts were negotiated based on our commitment to maintain a certain amount of clients’ assets in
accounts held at Schwab. This commitment benefits our client because overall commission rates are
lower than they would be if we had not made the commitment. Schwab Advisor ServicesTM (formerly
called “Schwab Institutional”) is Schwab’s business serving independent investment advisory firms
similar to ours. They provide our firm and its clients with access to its institutional brokerage - trading,
custody, reporting and related services - many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts, while others help us manage and grow our business.
Schwab’s support services are generally available to us on an unsolicited basis (we don’t have to
request them) and at no charge to us as long as we keep a certain level of our clients’ assets in
accounts at Schwab. If we have less than the desired amount of client assets at Schwab, they may
charge us quarterly service fees that we pay from our operating account. Schwab’s institutional
brokerage services include access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available through Schwab include
some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab’s services described in previous paragraphs
generally benefit our clients.
Schwab also makes available to our advisory firm other products and services that benefit us but may
not directly benefit each client’s account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both Schwab’s own and that of
third parties. We may use this research to service all or some substantial number of our clients’
accounts, including accounts not maintained at Schwab. In addition to investment research, Schwab
also makes available software and other technology that:
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provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocates aggregated trade orders for multiple client accounts;
provides pricing and other market data;
facilitates payment of our fees from our clients’ accounts; and
assists with back-office functions, recordkeeping and client reporting.
Schwab also offers other services intended to help us manage and further develop our business
enterprise, such as:
educational conferences and events;
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, they may arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of these
services or pay all or a part of a third party’s fees. Schwab may also provide us with other benefits
such as occasional business entertainment of our personnel. Some of the noted tools and services
made available by Schwab may benefit our advisory firm but may not directly benefit a client account.
Certain tools, services or discounts made available to our firm by our custodian benefit our advisory
firm but may not directly benefit each client account. While our firm does not think these services are
considered "brokerage or research services" under Section 28(e) of the Securities Exchange Act of
1934, certain jurisdictions where we serve client accounts believe they fall under this definition. The
availability of these services benefits our firm because we do not have to produce or purchase them as
long as clients maintain assets in accounts at our recommended custodian. There is a conflict of
interest since our firm has an incentive to select or recommend a custodian based on our firm’s interest
in receiving these benefits rather than the client’s interests in receiving favorable trade execution.
It is important to mention that the benefit received by our firm through participation in any custodian’s
program does not depend on the amount of brokerage transactions directed to that custodian, and our
selection of a custodian is primarily supported by the scope, quality, and cost of services provided as a
whole, not just those services that benefit only our advisory firm. Further, we will act in the best interest
of our clients regardless of the custodian we may select. Our firm conducts periodic assessments of
any recommended service provider which generally involves a review of the range and quality of
services, reasonableness of fees, among other items, in comparison to industry peers.
Best Execution
“Best execution” means the most favorable terms for a transaction based on all relevant factors,
including those listed in the earlier paragraphs. We recognize our obligation in seeking best execution
for our clients; however, it is our belief that the determinative factor is not always the lowest possible
cost but whether the selected custodian’s transactions represent the best “qualitative execution” while
taking into consideration the full range of services provided. Our firm will seek services involving
competitive rates, but it may not necessarily correlate into the lowest possible rate for each transaction.
We have determined having our portfolio management clients’ accounts trades completed through our
recommended custodian is consistent with our obligation to seek best execution of client trades. A
review is regularly conducted with regard to recommending a custodian to our clients in light of our
duty to seek best execution.
Directed Brokerage
Not all investment advisers require their clients to direct brokerage, nor do we think our firm is involved
in directed brokerage per industry definition. However, our operational relationship with our custodian
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require client accounts custodied with them to have trades executed per their order routing
requirements. We do not direct which executing broker should be selected for client account trades,
whether that is an affiliate of our preferred custodian or another executing broker of our custodian’s
choice. As a result, the client may pay higher commissions or other transaction costs, experience
greater spreads, or receive less favorable net prices on transactions than might otherwise be the case.
In addition, since we routinely recommend a custodian to our advisory clients, and that custodian may
choose to use the execution services of its broker affiliate for some or all our client account
transactions, there is an inherent conflict of interest involving our recommendation since our advisory
firm receives various products or services described above from that custodian. Note that we are not
compensated for trade routing/order flow, nor are we paid commissions on such trades. We do not
receive interest on an account’s cash balance.
Client accounts maintained at our custodian are unable to direct brokerage. As a result, they may pay
higher commissions or other transaction costs, potentially experience greater spreads, or receive less
favorable net prices on transactions for their account than would otherwise be the case if they had the
opportunity to direct brokerage.
For accounts maintained at a custodian of the client’s choice (e.g., held-away accounts), the client may
choose to request that a particular broker is used to execute some or all account transactions. Under
these circumstances, the client will be responsible for negotiating, in advance of each trade, the terms
and/or arrangements involving their account with that broker, and whether the selected broker is
affiliated with their custodian of record or not. We will not be obligated to seek better execution
services or prices from these other brokers, and we will be unable to aggregate transactions for
execution via our custodian with other orders for accounts managed by our firm. As a result, the client
may pay higher commissions or other transaction costs, potentially experience greater spreads, or
receive less favorable net prices on transactions for their account than would otherwise be the case.
Aggregating Securities Transactions
Trade aggregation involves the purchase or sale of the same security for several clients/accounts at
approximately the same time. This may also be termed “blocked” or “batched” orders. Aggregated
orders are effected in an attempt to obtain better execution, negotiate favorable transaction rates, or to
allocate equitably among multiple client accounts should there be differences in prices, brokerage
commissions or other transactional costs that might otherwise be unobtainable through separately
placed orders. Our firm may, but is not obligated, to aggregate orders, and our firm does not receive
additional compensation or remuneration as a result of aggregated transactions.
Transaction charges and/or prices may vary due to account size and/or method of receipt. To the
extent that the firm determines to aggregate client orders for the purchase or sale of securities,
including securities in which a related person may invest, the firm will generally do so in accordance
with the parameters set forth in SEC No Action Letter, SMC Capital, Inc. (publicly available September
5th, 1995) (https://www.sec.gov/divisions/investment/noaction/smccapital090595.htm), or similar
guidance if the jurisdiction in which the client resides provides such direction. A copy of the referenced
No Action Letter will be provided upon request.
Please note that when trade aggregation is not allowed or infeasible and necessitates individual
transactions (e.g., withdrawal or liquidation requests, odd-lot trades, non-discretionary accounts, etc.),
an account may potentially be assessed higher costs or less favorable prices than those where
aggregation has occurred.
We review firm trading processes on a periodic basis to ensure they remain within stated policies and
regulation. Our clients will be informed, in advance, should trading practices change at any point in the
future.
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Item 13 Review of Accounts
Portfolio Management Reviews
Kimberly Evener, Chief Compliance Officer, will monitor your accounts on an ongoing basis and will
conduct account reviews at least annually, to ensure the advisory services provided to you are
consistent with your investment needs and objectives. Additional reviews may be conducted based on
various circumstances, including, but not limited to: contributions and withdrawals, year-end tax
planning, market moving events, security specific events, and/or changes in your risk/return objectives.
We will not provide you with additional or regular written reports. Trade confirmations and quarterly
statements will be provided to you by your account custodian(s). We urge all our clients to carefully
review these account statements for accuracy and clarity, and to ask questions when something is not
clear.
Financial Plan Reviews
Kimberly Evener, Chief Compliance Officer, and investment adviser representative will review financial
plans as needed, depending on the arrangements made with you at the inception of your advisory
relationship to ensure that the advice provided is consistent with your investment needs and
objectives. Generally, we will contact you periodically to determine whether any updates may be
needed based on changes in your circumstances. Changed circumstances may include, but are not
limited to marriage, divorce, birth, death, inheritance, lawsuit, retirement, job loss and/or disability,
among others. We recommend meeting with you at least annually to review and update your plan if
needed. Additional reviews will be conducted upon your request. Such reviews and updates may be
subject to our then current hourly rate. We will not provide regular written reports for financial planning
and consulting services. If you implement financial planning advice, you will receive trade
confirmations and monthly statements from relevant custodians.
Item 14 Client Referrals and Other Compensation
If a client has been introduced or assigned to our firm by another investment adviser ceasing its
operations, or an unaffiliated investment adviser representative retiring or leaving the investment
advisory industry, we may pay a “solicitor” fee (e.g., referral or continuing compensation arrangement)
in accordance with the requirements set forth in securities statutes determined by the state in which
the client and solicitor reside. Any such fee paid by our firm to the other investment adviser or
investment adviser representative will not result in additional advisory fees assessed to the client.
We may receive an economic benefit from our primary custodians in the form of the support products
and services they make available to us and other independent investment advisors. As disclosed
under Item 12, our firm participates in our custodians’ investment advisor support programs and we
recommend those custodians to our clients for custody and brokerage services. There is no direct link
between our participation in the program and the investment advice we give our clients, although our
firm receives economic benefits through its participation in the program that are typically not available
to “retail investors.” These benefits include the following products and services (provided either without
cost or at a discount):
receipt of duplicate client statements and confirmations
research related products and tools
consulting services
our access to their trading desk
access to block trading (which provides our ability to aggregate securities transactions for
execution and then allocate the appropriate shares to our client’s accounts)
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the ability to have advisory fees deducted directly from our client’s accounts per our written
agreement
access to an electronic communications network for client order entry and account information
access to mutual funds with no transaction fees, and to certain institutional money managers
discounts on compliance, marketing, research, technology, and practice management products or
services provided to our firm by third party vendors
Some of the noted products and services made available by custodians benefit our advisory firm but
may not directly benefit each of our clients’ accounts. While our firm does not think these services are
considered "brokerage or research services" under Section 28(e) of the Securities Exchange Act of
1934, certain jurisdictions where we serve client accounts believe they fall under this definition. The
availability of these services from a custodian benefits our firm because we do not have to produce or
purchase them as long as our clients maintain assets in accounts at that custodian. There is a conflict
of interest since our firm has an incentive to select or recommend a custodian based on our firm’s
interest in receiving these benefits rather than your interest in receiving favorable trade execution. It is
important to mention that the benefit received by our firm through participation in any custodian’s
program does not depend on the amount of brokerage transactions directed to that custodian, and our
selection of a custodian is primarily supported by the scope, quality, and cost of services provided as a
whole -- not just those services that benefit only our advisory firm. As part of our fiduciary duty, our firm
endeavors to place the interests of our clients first, without consideration to our own financial interest
or the interest of a related person. Our clients should be aware that the receipt of any economic benefit
by our firm or its associates in and of itself creates a potential conflict of interest and may indirectly
influence our choice of custodian for its custody and brokerage services. However, we strive to
overcome any implicate bias these benefits might create, and we will avoid recommending services or
offer investment advice that is not in your best interest.
We do not engage in solicitation activities involving unregistered persons. If we receive or offer an
introduction to a client, we do not pay or earn a referral fee, nor are there established quid pro quo
arrangements. Each client has the right to accept or deny such referral or subsequent services.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of any
of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other qualified custodian. You will receive account statements from the qualified custodian(s) holding
your funds and securities at least quarterly. The account statements from your custodian(s) will
indicate the amount of our advisory fees deducted from your account(s) each billing period. You should
carefully review account statements for accuracy. If you have a question regarding your account
statement, or if you did not receive a statement from your custodian, contact us immediately at the
telephone number on the cover page of this brochure.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement and the appropriate trading authorization forms. You may grant our firm discretion over the
selection and amount of securities to be purchased or sold for your account(s) without obtaining your
consent or approval prior to each transaction. You may specify investment objectives, guidelines,
and/or impose certain conditions or investment parameters for your account(s). For example, you may
specify that the investment in any particular stock or industry should not exceed specified percentages
of the value of the portfolio and/or restrictions or prohibitions of transactions in the securities of a
20
specific industry or security. Refer to the Advisory Business section in this brochure for more
information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis. In addition, non-discretionary
accounts are generally unable to be aggregated (see Item 12) and may therefore be assessed higher
trading fees or receive less favorable prices than those accounts where trade aggregation has
occurred.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts, including those accounts that we serve
on a discretionary basis. At your request, we may offer you advice regarding corporate actions and the
exercise of your proxy voting rights. If you own shares of applicable securities, you are responsible for
exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
Item 18 Financial Information
Our firm does not have any financial condition or impairment that would prevent us from meeting our
contractual commitments to you. We do not take physical custody of client funds or securities, or serve
as trustee or signatory for client accounts, and, we do not require the prepayment of more than $1,200
in fees six or more months in advance. Therefore, we are not required to include a financial statement
with this brochure. We have not filed a bankruptcy petition at any time in the past ten years.
Our Privacy Statement
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any non-public personal information about you to any non-affiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to non-public personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your non-public personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
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our firm. Contact our main office at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
If you decide to close your account(s) we will adhere to our privacy policies, which may be amended
from time to time.
If we make any substantive changes in our privacy policy that would further permit or require
disclosures of your private information, we will provide written notice to you. Where the change is
based on permitted disclosures, you will be given an opportunity to direct us as to whether such
disclosure is acceptable. Where the change is based on required disclosures, you will only receive
written notice of the change. You may not opt out of the required disclosures.
If you have questions about our privacy policies contact our main office at the telephone number on the
cover page of this brochure and ask to speak to the Chief Compliance Officer.
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