Overview
- Headquarters
- Pasadena, CA
- Total Firm Assets
- $233 million
- Average High-Net-Worth Client Portfolio Size
- $2.3 million
Fee Disclosure
2026-03-12 FOUNDRY FINANCIAL FORM ADV PART 2A
| Min | Max | Disclosed Annual Rate |
|---|---|---|
| $0 | $500,000 | 1.25% |
| $500,001 | $5,000,000 | 0.75% |
| $5,000,001 | $10,000,000 | 0.50% |
| $10,000,001 | and above | 0.25% |
Stated Minimum Annual Fee: $10,000
Estimated Annual Fees (Based on ADV disclosures. Where a range is given, we use the upper rate)
| Portfolio Value | Estimated Annual Fee | Effective Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $40,000 | 0.80% |
| $10 million | $65,000 | 0.65% |
| $50 million | $165,000 | 0.33% |
| $100 million | $290,000 | 0.29% |
Clients
- High-Net-Worth Share of Firm Assets
- 81.40%
- Number of High-Net-Worth Clients
- 81
- Total Client Accounts
- 626
- Discretionary Accounts
- 626
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 300122
Primary Brochure: 2026-03-12 FOUNDRY FINANCIAL FORM ADV PART 2A (2026-09-29)
View Document Text
Item 1: Cover Page
Foundry Financial LLC
Form ADV Part 2A Brochure
Address:
479 S Marengo Ave
Pasadena, CA 91101
Phone:
(213) 802-8662
Email:
hello@foundryfinancial.org
Website:
https://www.foundryfinancial.org/
This brochure provides information about the qualifications and business practices of Foundry Financial
LLC. If you have any questions about the contents of this brochure, please contact us at the telephone
number or email address listed above. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority. Foundry
Financial LLC is a registered investment adviser, but registration does not imply a certain level of skill or
training.
Additional information about Foundry Financial LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov and by searching for CRD# 300122.
Page 1 of 21
Date of Brochure: September 1, 2026
Item 2: Material Changes
In this Item, Foundry Financial LLC is only required to identify and discuss material changes since filing its
last annual amendment. Since the firm’s last annual updating amendment filed on January 23, 2025, we
have no material changes to report.
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Date of Brochure: September 1, 2026
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 6: Performance-Based Fees & Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities & Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
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Date of Brochure: September 1, 2026
Item 4: Advisory Business
A. Foundry Financial LLC (the “Adviser,” “we,” “us,” or “our”) is an investment adviser founded in
2019, registered with the U.S. Securities and Exchange Commission (“SEC”), and principally
owned by Kevin Lum.
B. Adviser offers the following types of advisory services:
i.
Discretionary Investment Management. Adviser provides ongoing discretionary
investment management services to its clients based upon each client’s current financial
condition, goals, risk tolerance, income, liquidity requirements, investment time horizon,
and other information that is relevant to the management of clients’ account(s). This
information will then be used to make investment decisions that reflect clients’ individual
needs and objectives on an initial and ongoing basis. Adviser’s investment decisions will
allocate portions of clients’ account(s) to various asset classes classified according to
historical and projected risks and rates of return. Adviser will retain the discretion to buy,
sell, or otherwise transact in securities and other investments in a client’s accounts
without first receiving the client’s specific approval for each transaction. Such
discretionary authority is granted by a client in his or her investment management
agreement with Adviser. Clients may impose restrictions on investing in certain securities
or types of securities so long as such restrictions may reasonably be implemented by
Adviser.
Adviser generally implements its investments strategy by allocating clients’ investable
assets across a diversified risk-based portfolio of no-load mutual funds and/or exchange
traded funds (“ETFs”), stocks, bonds, certificates of deposit, municipal securities, and
money market funds.
ii.
Financial Planning. When rendering financial planning services, Adviser will evaluate and
make recommendations with respect to various financial planning topics that are relevant
to a particular client. Such topics can include, for example, retirement planning, education
savings, cash flow management, debt reduction, estate planning, insurance needs, risk
mitigation, tax planning, charitable giving strategies, and/or financial goal tracking.
Implementation of Adviser’s recommendations will be at the discretion of the client.
When rendering financial planning services, a conflict exists between Adviser’s interests
and the interests of its clients; clients are under no obligation to act upon Adviser’s
financial planning recommendations. If a client elects to act on any of the
recommendations made by Adviser, the client is under no obligation to effect the
transaction through Adviser or any of its personnel.
C. Pension Consulting Services. To the extent Adviser is retained by a defined contribution plan,
defined benefit plan, or other employee benefit plan (a “Plan”), Adviser shall review the Plan’s
investment objectives, risk tolerance, and goals, and shall work in partnership with applicable
third-parties (such as the Plan’s recordkeeper, third-party administrator, and/or discretionary
investment manager) to establish an appropriate investment policy statement and deploy
applicable investment options into the Plan’s account. Adviser shall periodically review the
investment options available to the Plan and, if applicable, will make recommendations to assist
the Plan with respect to the selection of the Plan’s qualified default investment alternative
(“QDIA”). Adviser will provide reports, information and recommendations, on a reasonably
requested basis, to assist the Plan in monitoring the selected investments. If elected by the Plan,
Adviser may also provide various services related to the Plan’s governance, the education of Plan
participants, and the review of other service providers to the Plan. In connection with Plans
subject to the Employee Retirement Income Security Act of 1974 (“ERISA”) and applicable
provisions of the Internal Revenue Code of 1986, as amended (the “Code”) Adviser
acknowledges that it is a fiduciary under ERISA and the Code, shall render prudent investment
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Date of Brochure: September 1, 2026
advice that is in Plan’s best interest, shall avoid making misleading statements, and shall receive
no more than reasonable compensation.
D. Referral to Other Investment Advisers. From time to time and when appropriate for a prospective
financial planning client, Adviser will refer prospective financial planning clients to an independent
and unaffiliated third-party financial planner (“Third-Party Planner”) to provide ongoing financial
planning services. As of the date of this brochure, we refer certain prospective financial planning
clients to Domain Money Advisors LLC (“Domain Money”) as the Third-Party Planner.
E. Selection of other investment advisers. From time to time and when appropriate for a particular
client, we will recommend or retain an independent and unaffiliated third-party investment adviser
(“Third-Party Adviser”) to manage and/or execute trades for all or a portion of a client’s portfolio.
Third-Party Advisers are evaluated based on a variety of factors, not the least of which include
performance return history, asset class specialization, management tenure, risk profile, and trade
execution quality and efficiency. We will conduct due diligence as appropriate to confirm that such
Third-Party Advisers are duly registered and otherwise well-equipped to manage and/or execute
trades in applicable clients’ accounts. We generally retain the discretionary authority to hire or fire
Third-Party Advisers with or without notice to the client. As of the date of this brochure, Adviser
engages Sage Trading Collective, LLC (“Sage”) as a Third-Party Adviser. No additional fee is
charged to clients when Sage is retained to manage and/or execute trades in their accounts, the
fee charged by Sage in consideration of its services is paid directly by Adviser.
F. Adviser does not participate in any wrap fee programs.
G. When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (the “Code”), as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts
with your interests, so we operate under a special rule that requires us to act in your best interest
and not put our interest ahead of yours. Under this special rule’s provisions, we must:
i. Meet a professional standard of care when making investment recommendations (give
ii.
iii.
iv.
prudent advice);
Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
Charge no more than is reasonable for our services; and
v.
vi. Give you basic information about conflicts of interest.
H. Adviser manages the following amount of discretionary and non-discretionary client assets
calculated as of December 31, 2025:
i.
ii.
iii.
Discretionary:
Non-Discretionary:
Total:
$232,611,535
$0
$232,611,535
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Date of Brochure: September 1, 2026
Item 5: Fees and Compensation
A. Adviser is compensated for its advisory services primarily by fees charged based on a client’s
assets under management with Adviser and/or flat fees. Fees are negotiable, and each client’s
specific fee schedule is included as part of the investment advisory agreement signed by Adviser
and the client.
Investment Management Fees
Adviser’s standard fee schedule for investment management services is included below, which is
generally subject to a minimum annual fee of $10,000, applied in quarterly increments in arrears:
Client Assets Under Management
First $500,000
From $500,001 - $5,000,000
From $5,000,001 - $10,000,000
$10,000,001+
Annual Fee Percentage
(paid quarterly)
1.25%
0.75%
0.50%
0.25%
The fee schedule above is a “tiered” or “blended” fee schedule, which means that different annual
fee percentages will apply to different ranges of client assets under Adviser’s management. Fees
are typically deducted in arrears on a quarterly basis from clients’ assets and based upon the
average daily balance of such assets managed by Adviser during the prior calendar quarter.
Outstanding margin balances and cash are included in the assets upon which fees are assessed.
Fees are prorated from the date a client’s assets are first designated to be under our
management through the effective date of termination of the advisory agreement. In the event of
termination of the advisory agreement, pro rata fees earned through the effective date of the
termination will be billed to the client.
Financial Planning Fees
In consideration of its one-time financial planning services, Adviser generally charges a flat fee
that ranges from $1,000 to $10,000 and that is dependent on the nature and complexity of a
client’s specific financial situation and needs. Fifty percent (50%) of the fee is due upon execution
of this Agreement, and the remaining fifty percent (50%) is due upon delivery of the financial plan.
To the extent a financial planning engagement is terminated before delivery of the financial plan,
Adviser shall charge a prorated portion of the flat fee depending on the percentage of the
financial plan that has already been completed by Adviser.
Financial planning fees are generally payable through a third-party payment processor or
deducted directly from an account that is under Adviser’s discretionary management.
Pension Consulting Fees
In consideration of its pension consulting services, Adviser generally charges both an
asset-based fee up to 1.00% per year to the Plan (as payable by Plan participants pro rata based
on participants’ respective account balances) plus a one time or recurring fixed fee paid by the
Plan sponsor up to $2,500 to $10,000 per year. The specific asset-based and fixed fee amounts,
as well as the timing and mechanics of fee payments, are set forth in the retirement plan services
agreement signed by a Plan.
B.
In addition to the fees charged by Adviser, clients will incur brokerage and other transaction costs.
Please refer to Item 12: Brokerage Practices, for further information on such brokerage and other
transaction-related practices. Depending on the specific investment products held in a client’s
account and the services provided, a client may also incur additional fees and costs charged by
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Date of Brochure: September 1, 2026
other independent and unaffiliated third-parties. Such additional fees and costs may include, but
are not necessarily limited to, the internal fees and costs of an investment product (like a mutual
fund or exchange traded fund), margin interest, account or asset transfer fees, subadvisory or
third-party investment manager fees, account type fees, early redemption charges, market-maker
or bid-ask spreads, retirement plan fees, trade-away or prime brokerage fees, fees for receiving
paper copies of documents in lieu of electronically-delivered documents, and other fees and taxes
on brokerage accounts and securities transactions. These additional charges are separate and
apart from the fees charged by Adviser. Lower fees for comparable services may be available
from other sources.
C. Neither Adviser nor any of its supervised persons accepts compensation for the sale of securities
or other investment products.
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Date of Brochure: September 1, 2026
Item 6: Performance-Based Fees & Side-By-Side
Management
Neither Adviser nor any of its supervised persons accepts performance-based fees (fees based on a
share of capital gains or capital appreciation of the assets of a client). Neither Adviser nor any of its
supervised persons engage in side-by-side management.
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Date of Brochure: September 1, 2026
Item 7: Types of Clients
Adviser generally provides its services to individuals, high-net-worth individuals, and charitable
organizations. Adviser does not require a minimum account value to open or maintain an account.
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Date of Brochure: September 1, 2026
Item 8: Methods of Analysis, Investment Strategies & Risk
of Loss
A. The investment strategies used by Adviser when formulating investment advice or managing
assets include fundamental analysis, technical analysis, cyclical analysis, charting analysis, and
passive investment management. Investing in securities involves risk of loss that clients should
be prepared to bear. Past performance does not guarantee future returns.
B. Like any investment strategy, ours involve material risks. Such material risks are described in
further detail below:
i.
Investing for the long term means that a client’s account will be exposed to short-term
fluctuations in the market and the behavioral impulse to make trading decisions based on
such short-term market fluctuations. Adviser does not condone short-term trading in an
attempt to “time” the market, and instead coaches clients to remain committed to their
financial goals. However, investing for the long term can expose clients to risks borne out
of changes to interest rates, inflation, general economic conditions, market cycles,
geopolitical shifts, and regulatory changes.
ii.
Inflation risk is the risk that the value of a client’s portfolio will not appreciate at least in an
amount equal to inflation over time. General micro- and macro-economic conditions may
also affect the value of the securities held in a client’s portfolio, and general economic
downturns can trigger corresponding losses across various asset classes and security
types. Market cycles may cause overall volatility and fluctuations in a portfolio’s value,
and may increase the likelihood that securities are purchased when values are
comparatively high and/or that securities are sold when values are comparatively low.
Geopolitical shifts may result in market uncertainty, lowered expected returns, and
general volatility in both domestic and international securities. Regulatory changes may
have a negative impact on capital formation and increase the costs of doing business,
and therefore result in decreased corporate profits and corresponding market values of
securities.
iii.
Investing in mutual funds does not guarantee a return on investment, and shareholders of
a mutual fund may lose the principal that they’ve invested into a particular mutual fund.
Mutual funds invest into underlying securities that comprise the mutual fund, and as such
clients are exposed to the risks arising from such underlying securities. Mutual funds
charge internal expenses to their shareholders (which can include management fees,
administration fees, shareholder servicing fees, sales loads, redemption fees, and other
fund fees and expenses, e.g.), and such internal expenses subtract from its potential for
market appreciation. Shares of mutual funds may only be traded at their stated net asset
value (“NAV”), calculated at the end of each day upon the market’s close.
Investing in ETFs bears similar risks and incurs similar costs to investing in mutual funds
as described above. However, shares of an ETF may be traded like stocks on the open
market and are not redeemable at an NAV. As such, the value of an ETF may fluctuate
throughout the day and investors will be subject to the cost associated with the bid-ask
spread (the difference between the price a buyer is willing to pay (bid) for an ETF and the
seller's offering (asking) price).
Clients are encouraged to carefully read the prospectus of any mutual fund or ETF to be
purchased for investment to obtain a full understanding of its respective risks and costs.
iv.
Investing in common stocks means that a client will be subject to the risks of the overall
market as well as risks associated with the particular company or companies whose
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Date of Brochure: September 1, 2026
stock is owned. These risks can include, for example, changes in economic conditions,
growth rates, profits, interest rates and the market’s perception of these securities.
Common stocks tend to be more volatile and more risky than certain other forms of
investments, especially as compared to fixed income products like bonds.
v.
Investing in municipal securities carries unique risks, depending on the type of bond
offered. General obligation bonds are issued by governmental entities and are not
backed by revenues from a specific project or source. In some instances, municipalities
may not have taxing authority to repay bondholders. Revenue bonds are backed by
revenues from a specific project or source and can vary greatly in terms of credit risk.
Some revenue bonds are “non-course” bonds, meaning that should the revenue stream
dry up or the conduit borrower fails to pay, the bondholder will not have a claim to the
underlying revenue or against the conduit borrower.
vi.
Investing in corporate debt, including corporate bonds, carries additional risks to those
noted above for fixed income securities. Corporate debt is also subject to credit risk - the
risk that the bond issuer may default on one or more payments before the bond reaches
maturity. In the event of a default, you may lose some or all of the income you were
entitled to, and even some or all of the principal amount invested. Some corporate bonds
may also be subject to early redemption risk, with the issuer having the principal repaid
prior to the maturity date of the bond.
vii.
Investing in certificates of deposit (“CDs”), while relatively safe, can still carry some risks.
CDs have terms of different lengths, ranging up to 10 years. During the term length, your
funds invested in the CD will be inaccessible; if you opt to withdraw early, you will be
subject to early withdrawal fees, which can erode any interest accrued and can decrease
the principal amount originally invested. It is also subject to inflation risk, as CD rates
tend to lag behind rising inflation and drop more quickly than inflation on the way down.
viii.
Investing in money market funds carries interest rate risk. Securities with longer
maturities typically offer higher yields, but have greater interest rate sensitivity. There is
also liquidity risk - the money market fund may impose a fee upon the sale of your
shares, or may temporarily suspend your ability to sell shares, if the fund’s liquidity falls
below required minimums because of market conditions or other factors.
ix.
Investing in options has the potential to amplify losses as well as to limit potential gains,
and whether or not an option will result in a gain or a loss is wholly dependent on the
market value of the option’s underlying security. Options require the payment of a
premium (which may not be recouped), and have the potential to trigger a purchase or
sale obligation within a shorter timeframe than a more traditional long-term investment.
Implementing certain options strategies creates certain time sensitivities, such that an
options strategy may not be successful if exercises are not executed within an applicable
period of time. When selling covered calls, there is a risk the underlying position may be
called away at a price lower than the current market price. When purchasing puts, there
is a risk that the premium paid will be a sunk cost if the option expires unexercised.
x.
Relying on the financial planning services of an independent and unaffiliated third-party
adviser (including but not limited to the Third-Party Planner) means that clients will be
subject to such third-party adviser’s continued ability to achieve its financial planning
deliverables. To the extent that a third-party adviser is dependent on the services or
intellectual capital of a select few individuals, the departure or death of such individuals
may have a material impact on the continued viability of such third-party adviser and its
ability to continue rendering financial planning services. There can be no guarantee that a
third-party adviser will meet its financial planning expectations, or that its services will be
free of any errors.
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Date of Brochure: September 1, 2026
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
Adviser’s advisory business or the integrity of Adviser’s management.
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Date of Brochure: September 1, 2026
Item 10: Other Financial Industry Activities & Affiliations
A. Neither Adviser nor any of its management persons are registered, or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither Adviser nor any of its management persons are registered, or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
C. Neither Adviser nor any of its management persons have any relationship or arrangement with
any related person below:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
broker-dealer, municipal securities dealer, or government securities dealer or broker
investment company or other pooled investment vehicle (including a mutual fund,
closed-end investment company, unit investment trust, private investment company or
“hedge fund,” and offshore fund)
other investment adviser or financial planner
futures commission merchant, commodity pool operator, or commodity trading advisor
banking or thrift institution
lawyer or law firm
pension consultant
real estate broker or dealer
sponsor or syndicator of limited partnerships
D. Robert McAlister is a licensed insurance agent and from time to time will earn an ordinary and
customary commission from the sale of an insurance product in such capacity. This creates a
conflict of interest, because Robert McAlister has the potential to earn both an insurance
commission and advisory fee revenue from a client. Robert McAlister addresses this conflict of
interest by fully disclosing their relationship with the applicable insurance provider, and informing
clients that they are under no obligation to purchase an insurance product through them.
E. From time to time we refer prospective financial planning clients to Domain Money as a
Third-Party Planner. Pursuant to an advisory and referral agreement between Adviser and
Domain Money, Adviser is entitled to receive a percentage of the financial planning fees charged
by Domain Money to clients referred by Adviser to Domain Money as a Third-Party Planner, and
therefore is a conflict of interest. Adviser addresses this conflict of interest by fully disclosing it in
this brochure, by only referring prospective financial planning clients to Domain Money when
believed to be appropriate for the financial planning needs of a client, and by independently
evaluating Domain Money based on the quality of financial planning services delivered to clients.
As of the date of this brochure, Kevin Lum is the holder of certain unexercised shares of common
stock of Domain Money, Inc., a corporation that is the parent company of Domain Money. This
relationship presents a conflict of interest, since Kevin Lum stands to financially benefit from the
ostensible increase in the value of the common stock of Domain Money, Inc. if Adviser refers
clients to Domain Money for financial planning services and Domain Money earns additional
revenue from such clients as a result. Kevin Lum addresses this conflict of interest by disclosing it
in this brochure, by only referring prospective financial planning clients to Domain Money when
believed to be in their best interests, and by performing reasonable due diligence to assess
Domain Money’s continued suitability for clients’ financial planning needs.
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Date of Brochure: September 1, 2026
Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
A. Adviser has adopted a code of ethics that will be provided to any client or prospective client upon
request. Adviser’s code of ethics describes the standards of business conduct that Adviser
requires of its supervised persons, which is reflective of Adviser’s fiduciary obligations to act in
the best interests of its clients. The code of ethics also includes sections related to compliance
with securities laws, reporting of personal securities transactions and holdings, reporting of
violations of the code of ethics to Adviser’s Chief Compliance Officer, pre-approval of certain
investments by access persons, and the distribution of the code of ethics and any amendments to
all supervised persons followed by a written acknowledgement of their receipt.
B. Neither Adviser nor any of its related persons recommends to clients, or buys or sells for client
accounts, securities in which Adviser or any of its related persons has a material financial
interest.
C. From time to time, Adviser or its related persons will invest in the same securities (or related
securities such as warrants, options or futures) that Adviser or a related person recommends to
clients. This has the potential to create a conflict of interest because it affords Adviser or its
related persons the opportunity to profit from the investment recommendations made to clients.
Adviser’s policies and procedures and code of ethics address this potential conflict of interest by
prohibiting such trading by Adviser or its related persons if it would be to the detriment of any
client and by monitoring for compliance through the reporting and review of personal securities
transactions. In all instances Adviser will act in the best interests of its clients.
D. From time to time, Adviser or its related persons will buy or sell securities for client accounts at or
about the same time that Adviser or a related person buys or sells the same securities for its own
(or the related person’s own) account. This has the potential to create a conflict of interest
because it affords Adviser or its related persons the opportunity to trade either before or after the
trade is made in client accounts, and profit as a result. Adviser’s policies and procedures and
code of ethics address this potential conflict of interest by prohibiting such trading by Adviser or
its related persons if it would be to the detriment of any client and by monitoring for compliance
through the reporting and review of personal securities transactions. In all instances Adviser will
act in the best interests of its clients.
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Date of Brochure: September 1, 2026
Item 12: Brokerage Practices
A. Adviser considers several factors when recommending a custodial broker-dealer for client
transactions and determining the reasonableness of such custodial broker-dealer’s
compensation. Such factors include the custodial broker-dealer’s industry reputation and financial
stability, service quality and responsiveness, execution price, speed and accuracy, reporting
abilities, and general expertise. Assessing these factors as a whole allows Adviser to fulfill its duty
to seek best execution for its clients’ securities transactions. However, Adviser does not
guarantee that the custodial broker-dealer recommended for client transactions will necessarily
provide the best possible price, as price is not the sole factor considered when seeking best
execution. After considering the factors above, Adviser recommends Charles Schwab & Co., Inc.
("Schwab"), Fidelity Brokerage Services LLC ("Fidelity"), and Altruist Financial LLC ("Altruist") as
the custodial broker-dealers for client accounts.
i.
Adviser does not receive research and other soft dollar benefits in connection with client
securities transactions, which are known as “soft dollar benefits”. However, the custodial
broker-dealer(s) recommended by Adviser do provide certain products and services that
are intended to directly benefit Adviser, clients, or both. Such products and services
include (a) an online platform through which Adviser can monitor and review client
accounts, (b) access to proprietary technology that allows for order entry, (c) duplicate
statements for client accounts and confirmations for client transactions, (d) invitations to
the custodial broker-dealer(s)’ educational conferences, (e) practice management
consulting, and (f) occasional business meals and entertainment.
The receipt of these products and services creates a conflict of interest to the extent it
causes Adviser to recommend Schwab, Fidelity, and Altruist as opposed to a comparable
custodial broker-dealer. Adviser addresses this conflict of interest by fully disclosing it in
this brochure, evaluating Schwab, Fidelity, and Altruist based on the value and quality of
their services as realized by clients, and by periodically evaluating alternative
broker-dealers to recommend.
ii.
Adviser does not consider, in selecting or recommending custodial broker-dealers,
whether Adviser or a related person receives client referrals from a custodial
broker-dealer.
iii.
Adviser does not routinely recommend, request, or require that a client direct Adviser to
execute transactions through a specified custodial broker-dealer other than Schwab,
Fidelity, and Altruist.
B. Adviser retains the ability to aggregate the purchase and sale of securities for clients’ accounts
with the goal of seeking more efficient execution and more consistent results across accounts.
Aggregated trading instructions will not be placed if it would result in increased administrative and
other costs, custodial burdens, or other disadvantages. If client trades are aggregated by Adviser,
such aggregation will be done so as not to disadvantage any client and to treat all clients as fairly
and equally as possible. Directing the purchase and sale of securities for clients’ accounts on an
individual basis, rather than in aggregate blocks, may result in increased client transaction costs.
To the extent the securities purchased and sold by Adviser are mutual funds (each of which
generally price at the same respective net asset value at the end of each trading day), Adviser
believes that the potential for increased client transaction costs by not aggregating orders is
substantially eliminated.
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Date of Brochure: September 1, 2026
Item 13: Review of Accounts
A. The Chief Executive Officer and Chief Compliance Officer of Adviser monitors client accounts on
an ongoing basis, and typically reviews client accounts on an annual basis. Such reviews are
designed to ensure that the client is still on track to achieve his or her financial goals, and that the
investments remain appropriate given the client’s risk tolerance, investment objectives, major life
events, and other factors. Clients are encouraged to proactively reach out to Adviser to discuss
any changes to their personal or financial situation.
B. Other factors that may trigger a review include, but are not limited to, material developments in
market conditions, material geopolitical events, and changes to a client’s personal or financial
situation (the birth of a child, preparing for a home purchase, plans to attend higher education, a
job transition, impending retirement, death or disability among family members, etc.).
C. The custodial broker-dealer will send account statements and reports directly to clients no less
frequently than quarterly. Such statements and reports will be mailed to clients at their address of
record or delivered electronically, depending on the client’s election. If agreed to by Adviser and
client, Adviser or a third-party report provider will also send clients reports to assist them in
understanding their account positions and performance, as well as the progress toward achieving
financial goals.
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Date of Brochure: September 1, 2026
Item 14: Client Referrals and Other Compensation
A. Only clients provide an economic benefit to Adviser for providing investment advice or other
advisory services to them, except as otherwise described in this brochure. However, as described
above in Item 12, the custodial broker-dealer(s) recommended for client accounts provides
certain products and services that are intended to directly benefit Adviser, clients, or both.
In addition, please refer to Item 10 for (i) a description of the advisory and referral agreement with
Domain Money as Third-Party Planner, pursuant to which Adviser is entitled to a percentage of
the financial planning fees charged by Domain Money to clients referred by Adviser, and (ii) a
description of Kevin Lum’s economic interest in Domain Money. These relationships with Domain
Money create financial incentives and conflicts of interest which are important for prospective
financial planning clients to understand. Each prospective financial planning client we refer to
Domain Money will receive a separate written disclosure that describes our referral fee with
particularity.
B. Neither Adviser nor a related person directly or indirectly compensates a person who is not our
supervised person for client referrals.
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Date of Brochure: September 1, 2026
Item 15: Custody
For clients that do not have their fees deducted directly from their account(s), Adviser will not have any
custody of client funds or securities.
For clients that have their fees deducted directly from their account(s), Adviser will generally be deemed
to have custody over such clients’ funds pursuant to applicable custody rules and guidance thereto. At no
time will Adviser accept custody of client funds or securities in the capacity of a custodial broker-dealer or
other qualified custodian, and at all times client accounts will be held by a third-party qualified custodian
as described in Item 12, above.
If a client receives account statements from both the custodial broker-dealer and Adviser or a third-party
report provider, such client is urged to compare such account statements and advise Adviser of any
discrepancies between them.
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Date of Brochure: September 1, 2026
Item 16: Investment Discretion
Adviser accepts discretionary trading authority to manage securities accounts on behalf of clients only
pursuant to the mutual written agreement of Adviser and the client through a power-of-attorney, which is
typically contained in the advisory agreement signed by Adviser and the client. This includes the authority
to buy, sell, and otherwise transact in securities and other investment products in clients’ account(s)
without necessarily consulting with clients in advance. Clients may place reasonable limitations on this
discretionary authority so long as it is contained in a written agreement and/or power-of-attorney.
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Date of Brochure: September 1, 2026
Item 17: Voting Client Securities
A. Adviser does not have and will not accept authority to vote client securities.
B. Clients will receive their proxies or other solicitations directly from their custodial broker-dealer or
a transfer agent, as applicable, and should direct any inquiries regarding such proxies or other
solicitations directly to the sender.
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Date of Brochure: September 1, 2026
Item 18: Financial Information
A. Adviser does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance.
B. Adviser has no financial condition that is reasonably likely to impair its ability to meet contractual
commitments to clients.
C. Adviser has not been the subject of a bankruptcy petition at any time during the past ten years.
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Date of Brochure: September 1, 2026