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Part 2A of Form ADV: Firm Brochure
Fountain Square Asset Management
4520 Cooper Road
Suite 201
Cincinnati, Ohio 45242
March 23, 2026
This brochure provides information about the qualifications and business practices of Fountain
Square Asset Management (herein after referred to “Fountain Square”). If you have any questions
about the contents of this brochure, please contact us at (513) 984-9111. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission
(“SEC”) or by any state securities authority.
Additional information about Fountain Square is available on the SEC’s website at
www.adviserinfo.sec.gov. The CRD number for Fountain Square is 316955. Registration does
not imply any level of skill or training.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Item 2: Material Changes
contains no
This Disclosure Brochure for Fountain Square Asset Management (“Fountain Square”)
material changes since the last annual update on January 15, 2025.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Item 3: Table of Contents
................................................................................. 2
Item 2: Material Changes
................................................................................ 4
Item 4: Advisory Business
........................................................................ 8
Item 5: Fees and Compensation
....................... 9
Item 6: Performance-Based Fees and Side- by-Side Management
................................................................................... 9
Item 7: Types of Clients
.............. 9
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
..................................................................... 12
Item 9: Disciplinary Information
........................... 12
Item 10: Other Financial Industry Activities and Affiliations
............................................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
.......................................................................... 13
Item 12: Brokerage Practices
........................................................................... 16
Item 13: Review of Accounts
.......................................... 17
Item 14: Client Referrals and Other Compensation
............................................................................................. 17
Item 15: Custody
....................................................................... 18
Item 16: Investment Discretion
..................................................................... 18
Item 17: Voting Client Securities
........................................................................ 19
Item 18: Financial Information
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Item 4: Advisory Business
Description of the Firm
Fountain Square Asset Management LLC (“Fountain Square” or “Adviser”) is a limited liability
company founded in 2021 with its principal place of business in Ohio. Fountain Square is owned by
Michael Livingston and Angelo Mancini. Fountain Square’s initial registration with the U.S. Securities
& Exchange Commission was approved on November 29, 2021.
Description of Services Offered
The following paragraphs describe the services offered by Fountain Square. Please refer to the
following paragraphs for more details about the specific services, and how we tailor our services to
your individual needs. As used in this Brochure, the words "our", “we”, and "us" also refer to Fountain
Square. The words "you," "your" or "client" refer to our clients and prospective clients.
Investment Advisory / Portfolio Management Services
Fountain Square offers continuous and ongoing investment advice and portfolio management
services. Investment planning is designed to provide a retirement roadmap of income and expenses
over the client's life. Our advice and services are tailored to meet our client's individual needs, life
circumstances and investment goals. We conduct an initial meeting, and subsequent meetings, as
necessary, (in person, telephone or video conference, or via email) with clients in order to understand
their current financial situation, existing resources, financial goals, investment objectives, risk
tolerance, time horizons and liquidity needs
The primary investment management service we provide is a discretionary asset management
program. Clients participating in this program are generally placed in a model overseen by a financial
professional at our firm and sub-advised by a third-party investment adviser. Under this program,
Fountain Square and any sub-advisers we hire to manage the assets in your account are authorized
to buy and sell investments in the account without asking you in advance. We will monitor the
portfolio's performance on an ongoing and continuous basis, unless otherwise agreed, and will make
adjustments and reallocations as necessary due to changes in market conditions and your unique
circumstances.
Clients have the ability to impose reasonable restrictions and guidelines on investing in certain
securities, types of securities or industry sectors. We expect all such restrictions to be timely
communicated to us. Client restrictions and guidelines could negatively affect investment
performance.
Clients must inform us of any changes to their financial circumstances, investment objectives or risk
tolerance, or of any modifications or restrictions that are imposed on the management of the client's
account. In this manner, our firm can better serve clients' needs.
Account management and supervision is guided by the client and market conditions. We manage
clients' investment accounts on a discretionary and non-discretionary basis. We will monitor the
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
portfolio's performance on an ongoing and continuous basis, unless otherwise agreed, and will make
adjustments and reallocations as necessary due to changes in market conditions and the client's
circumstances, as communicated to us.
For our discretionary asset management services, we will receive a limited power of attorney to
effect securities transactions on behalf of a client. You retain the ability to limit our discretionary
authority by providing us with written communication that details restrictions and other guidelines.
Unless otherwise agreed to by the client and the firm, if we manage your account on a non-
discretionary basis, we will have the ongoing responsibility to make investment recommendations
based on your individualized investment strategy or we will develop and implement an asset
allocation strategy, which we will continuously monitor and supervise. However, unlike
discretionary accounts, we would first be required to obtain your approval before executing
transactions. Requests for approval will be communicated via electronic mail to an authorized
account or via a telephone call to an authorized phone number. The client will be responsible for
responding in a timely manner.
Our services encompass asset management designed to assist clients in meeting their financial goals
using financial investments. We explore different types of investment options and strategies in the
design of a client's circumstances. Our investment recommendations are not limited by any specific
product or service offered by a broker-dealer or custodian. Most commonly, these recommendations
will generally include:
•
•
•
•
•
Exchange listed securities, and securities traded over the counter
Mutual funds
Exchange-traded fund shares
Separate accounts; and
Money market funds and other cash instruments.
Less commonly, we will also provide advice regarding the following security types:
•
•
•
•
•
•
Certificates of deposit
Corporate debt securities
Municipal securities
U.S. governmental securities
Variable (No-Load) annuity products (not held by your custodian)
Private fund and Private Placements.
Each type of security has its own unique set of risks associated with it, and it would not be possible
to list all the specific risks of every type of investment. Even within the same type of investment, risks
can vary widely. However, in very general terms, the higher the anticipated return of an investment,
the higher the risk of loss associated with it.
Because some types of investments involve certain additional degrees of risk, they will only be
recommended and implemented when consistent with the client's risk tolerance, investment
objectives, and where the investment is determined to be suitable.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Financial Planning and Financial Consulting Services
Our firm also provides financial planning and consulting services. Depending on your particular
circumstance, such services could include a comprehensive evaluation of your financial situation by
using currently known facts and variables, or it might focus on a few items of particular importance
to you. Generally, such financial planning services will involve preparing a financial plan or rendering
a financial consultation for clients based on the client's current situation, financial goals and
objectives. For financial consulting clients, we will usually not provide a written summary of our
observations and recommendations, as the process is a less formal engagement. Regardless of the
nature of the service, the implementation of all recommendations will be at the client's discretion.
A financial plan or financial consultation will address one or more of the following areas:
• Financial Position
: Understanding of a client's current financial situation. Sources of evaluation
•
Investment Planning
include income, expenses, assets, liabilities, etc.
e.g
: Determining the most suitable way to structure investments to meet
., joint tenants, IRA, Roth IRA,
• Personal Tax Planning
financial goals, and determine the appropriate account type (
etc.)
: Evaluating the current tax situation to help minimize a client's taxes
• Retirement Planning
and find more profitable ways to use the extra income generated.
•
: Evaluating the client's insurance needs and
: Assessing retirement needs to help a client determine how much to
accumulate, as well as distribution strategies designed to create a source of income during
Insurance Planning and Risk Management
retirement years.
• Estate Planning
reviewing insurance policies and the like.
: Reviewing the client's cash needs at death, income needs of surviving
• Education Planning
dependents and estate planning goals.
: Reviewing the educational needs for the client and his/her family, along
• Charitable Planning
with planning for educational expenses.
: Providing strategic charitable giving plans for clients and researching and
• Review of Employee Benefit Plans
evaluating charitable entities and private foundations.
: Reviewing the client's investment options, allocation
models and historical performance of client assets held through employee benefit plans.
We gather information through interviews and review of documents provided by the client, including
questionnaires. Information gathered includes the client's current financial status, future goals,
investment objectives, risk tolerance and family circumstances.
Typical financial planning or financial consultation services include one or more of the areas. A
financial plan could require the services of a specialist such as an insurance specialist, attorney or tax
accountant. We will recommend third-party service providers if we feel it is appropriate and in your
best interest, but the client is under no obligation to use any service provider recommended by us.
Likewise, the client is under no obligation to act on our financial planning recommendations. We do
not receive referral or other fees from third-party service providers.
Financial plans and consultations are based on the client's financial situation at the time we present
the financial plan or consultation to the client, and on the information provided to us. The client must
promptly notify us if his/her financial situation, goals, objectives or needs change. Certain
assumptions are made with respect to interest rates, inflation rates, and use of past trends and
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
performance of the market and economy. Past performance is in no way an indication of future
performance. We do not offer any guarantees or promises that a client's financial goals will be met.
Client Assets Under Management
As of December 31, 2025, Fountain Square has discretionary assets under management of
approximately $232,460,347 and non-discretionary assets under management of $1,248,110.
Information Regarding Potential Conflicts of Interest
Although we seek to avoid them, our firm has actual or potential conflicts of interest arising from our
advisory services. These include, but are not limited to:
•
•
•
•
•
Conflicts related to allocating time and resources between client accounts, allocation of
brokerage commissions and investment opportunities generally. For further information on
our brokerage and allocation policies, and related conflicts of interest, please refer to Item 12
below.
Conflicts related to asset-based fees. At times our investment professionals will recommend
that a client move assets form another investment account to one managed by our firm. This
would result in higher total advisory revenue for that investment professional and generate
revenue for the firm. There is therefore a conflict of interest whenever we encourage clients to
move their assets to our firm. For further information, please refer to Item 5, which discusses
the fees we earn when providing advisory services.
Conflicts related to one or more of our investment adviser representatives also being licensed
as an independent insurance agent through licensed insurance brokers. For further
information, please refer to Item 10 below.
i.e
Conflicts related to investing in securities recommended to clients and contemporaneous
trading of securities (
., personal trading) by the firm and its related persons. Please refer to
Item 11 for further information.
Conflicts related to third parties. When appropriate, we will recommend third parties to advise
a client on matters including but not limited to: legal, tax or accounting advice. These
recommendations are sometimes made because of existing relationships our firm and its
employees have with these groups or individuals. We do not currently have any formal solicitor
or referral arrangements.
Actual or potential conflicts of interest generally can be addressed in several ways, including
prohibiting the conduct that gives to the conflict of interest, implementing procedures to prevent a
person from gaining or utilizing knowledge that potentially give rise to a conflict; establishing
parameters for conduct that are designed to protect client interests or limit the benefit that creates
the conflict of interest, or disclosing the conflict of interest to our clients.
Our firm has adopted a Code of Ethics. (Please refer to Item 11 below for further information on our
Code of Ethics) and we also have policies and procedures in place to mitigate and address conflicts
of interest. We believe that such policies and procedures are reasonably designed to treat clients
equitably and to advance the best interests of the clients. The clients' best interest is paramount in
any situation involving a conflict of interest.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Item 5: Fees and Compensation
Investment Advisory / Portfolio Management Services
Fees are charged monthly for customer accounts in arrears based upon the average daily value of
client assets during the previous month as valued by the custodian. Fees are pro-rated for the first
partial month when a new account is opened. The fee schedule breakpoints and rates will differ
between clients and are negotiable. . Investment advisory fees are not expected to exceed 1.25%. of
assets under management.
Financial Planning and Financial Consulting Services
For clients who retain our firm for its investment advisory services, there is generally no charge for
financial planning services. Your financial professional will update your financial plan upon request
or when your objectives or financial situation change.
General Information
An investment advisory agreement can generally be terminated at any time, by the firm or the client,
for any reason upon prior written notice. The timing is specified in the agreement between Fountain
Square and the client. In addition, if a client receives this Brochure at the time the client enters into
the investment advisory agreement, the client has the right to terminate the agreement within 5
business days after entering into it by giving written notice of such termination to the firm.
Our firm will not take custody or possession of client funds or securities at any time except to the
extent that we typically deduct fees directly from the client's account(s) when providing
discretionary investment management services.
All fees paid to Fountain Square are separate and distinct from fees and expenses charged by any
mutual fund, exchange-traded funds and closed-end funds. Fund fees are described in the respective
fund's prospectus. These fees will generally include management fees, various expenses and a
possible distribution fee. The client should review all fees being charged on its investments and those
charged by Fountain Square to fully understand the total amount of fees to be paid by the client and
to evaluate the advisory services being provided.
Clients incur certain charges imposed by custodians, brokers, and other third parties such as
custodial fees, trade execution fees, deferred sales charges, odd-lot differentials, transfer taxes,
electronic fund fees, other fees and taxes on brokerage accounts and securities transactions, and
paper copies of documents such account statements or tax forms. Please refer to Item 12 (Brokerage
Practices) in this Brochure for additional information.
Clients should be aware that similar advisory services could be available from other investment
advisors for similar or lower fees.
Certain of our firm’s supervised personnel are registered representatives of unaffiliated third-party
broker-dealers and have the capacity to sell securities through such broker-dealers. In addition, most
of our personnel are licensed insurance agents of unaffiliated third-party insurance companies or
agencies and sell insurance products through these affiliations. These products and services are
separate and distinct from the investment advisory services offered through Fountain Square.
Clients should be aware that these securities products and insurance products pay a commission.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
All fees and commissions related to securities products or insurance products being sold by a
financial advisor in his/her capacity as a registered representative or insurance agent will be
disclosed to the client. In no event is any client obligated, contractually or otherwise, to use the
services of any registered representative or insurance agent acting in such capacity or to purchase
products or services through said individual.
Item 6: Performance-Based Fees and Side-by-Side Management
Performance-based fees are fees which are based on the share of capital gain or appreciation of a
client's account. Side-by-side management refers to the practice of managing accounts that are
charged performance-based fees while at the same time managing accounts that are not charged a
performance-based fee. We do not charge performance-based fees, nor do we provide side-by-side
management.
Item 7: Types of Clients
We offer our firm’s services to individuals, high net worth individuals, corporations and other
business entities, pension and profit-sharing plans, and estates and trusts.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Our firm and our financial professionals will use one or more of the following methods of analyses or
investment strategies when providing investment advice to clients, subject to the clients' investment
objectives, risk tolerance, time horizons and stated guidelines:
• Asset Allocation.
Rather than focusing primarily on securities selection, we attempt to identify
an appropriate ratio of equities, fixed income, and cash suitable to the client's investment goals
and risk tolerance, and we seek to create a portfolio using mean variance optimization to
maximize potential return relative to portfolio risk. A risk of asset allocation is the potential the
client will miss the opportunity to participate in sharp increases in a particular security, industry
or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate
for the client's goals.
• Mutual Fund, SMA and/or ETF Analysis.
We look at the experience and track record of the
manager of the mutual fund or exchange traded fund (ETF) in an attempt to determine if that
manager has demonstrated an ability to invest over a period of time and in different economic
conditions. We also look at the underlying assets in a mutual fund or ETF in an attempt to
determine if there is significant overlap in the underlying investments held in another fund(s) in
the client's portfolio. A risk of mutual fund and/or ETF analysis is that, as in all securities
investments, past performance does not guarantee future results. A manager having success in
the past does not indicate that they will have success in the future. In addition, as we do not
control the underlying investments in a fund or ETF, managers of different funds held by the client
may purchase the same security, increasing the risk to the client if that security were to fall in
value. There is also a risk that a manager will deviate from the stated investment mandate or
strategy of the fund or ETF, which could make the holding(s) less suitable for the client's portfolio.
• Fundamental Analysis.
We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
financial condition and management of the company itself) to determine if the company is
underpriced (indicating it is a good time to buy) or overpriced (indicating it is time to sell). We
look at historical and present financial statements of the company, annual reports, governmental
filings and business activities. Fundamental analysis does not attempt to anticipate market
movements. This presents a potential risk, as the price of a security can move up or down along
with the overall market regardless of the economic and financial factors considered in evaluating
the stock. Individualized analysis of underlying documentation can vary.
• Technical Analysis.
We analyze past market movements and apply that analysis to the present
in an attempt to recognize recurring patterns of investor behavior and potentially predict future
price movement. Technical analysis does not necessarily consider the underlying financial
condition of a company. This presents a risk that a poorly managed or financially unsound
company may underperform regardless of market movement. Past performance is not a
guarantee of future performance.
• Quantitative Analysis.
We use mathematical models and statistical modeling in an attempt to
obtain more accurate measurements of a company's quantifiable data, such as the value of a share
price or earnings-per-share and predict changes to that data, where appropriate. A risk in using
quantitative analysis is that the models used may be based on assumptions that prove to be
incorrect. Quantitative analysis does not necessarily factor in all variables.
• Qualitative Analysis.
When appropriate, we will subjectively evaluate non-quantifiable factors
such as quality of management, labor relations, and strength of research and development factors
not readily subject to measurement and predict changes to share price based on that data. A risk
is using qualitative analysis is that our subjective judgment may prove incorrect.
Our analysis methods rely on the assumption that the investment vehicles which we recommend for
our clients, the companies whose securities we purchase and sell on behalf of our clients, the rating
agencies that review these securities, and other publicly or privately available sources of information
about these securities, are providing accurate, timely and unbiased data. While we are always looking
for indications of inaccuracy in the data we use, there is always a risk that our analysis could be
compromised by inaccurate, misleading or untimely information. This is an ongoing risk and could
impact all the strategies discussed below.
Risk of Loss
Investing involves a risk of loss. Clients should be prepared to bear investment loss, including the
loss of the original principal. Clients should never presume that future performance of any specific
investment or investment strategy will be profitable. Further, there are varying degrees of risk
depending on different types of investments. Clients should know that all investments carry a certain
degree of risk ranging from the variability of market values to the possibility of permanent loss of
capital. Although portfolios seek principal protection, asset allocation and investment decisions are
not guaranteed to achieve this goal in all cases. There is no guarantee a portfolio will meet a target
return or an investment objective.
Risks to capital include, but are not limited to, changes in the economy, market volatility, company
results, industry sectors, accounting standards and changes in interest rates. Investments are
generally subject to risks inherent in governmental actions, exchange rates, inflation, deflation, and
fiscal and monetary policies. Market risks include changes in market sentiment in general and styles
of investing. Diversification will not protect an investor from these risks and fluctuations.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Additional risks include:
Market risk
: Either the stock market as a whole, or the value of an individual company, goes down
resulting in a decrease in the value of client investments. Stocks are susceptible to general stock
market fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. Common stock (or its equivalent) is generally exposed to greater
risk than preferred stocks and debt obligations of an issuer.
Company risk:
There is always a certain level of company or industry specific risk that is inherent in
each investment. Although this risk can be reduced through appropriate diversification, it cannot be
eliminated. There is the risk that the issuer will perform poorly or have its value reduced based on
factors specific to the issuer or its industry. If the issuer experiences credit issues or defaults on debt,
the value of the issuer could be reduced.
Exchange traded fund and mutual fund risk
: The risk of owning an ETF or mutual fund generally
reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients will incur
additional costs associated with ETFs and mutual funds (see Item 5).
Management risk
: Investments managed by us vary with the success and failure of our investment
strategies, research, analysis and determination of portfolio securities.
Foreign investments risks
: Non-U.S. investments, currency and commodity investments contain
additional risks associated with government, economic, political or currency volatility.
Emerging markets risks
: Emerging markets can experience high volatility and risk in the short term.
Liquidity risks
: Generally, assets are more liquid if many investors are interested in a standardized
product, making the product relatively easy to convert into cash. Additionally, some specialized
investments have reduced liquidity compared to traditional investment vehicles.
Bond risks
: Investments in bonds involve interest rate and credit risks. Bond values change according
to changes in interest rates, inflation, credit climate and issue credit quality. Interest rate increases
will reduce the value of a bond. Longer term bonds are more susceptible to interest rate variations
then shorter term, lower yield bonds.
Because of the inherent risk of loss associated with investing, we are unable to represent, guarantee
or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
Cash balances are typically invested daily in interest-bearing money market accounts.
Our strategies and investments can present unique and significant tax implications. We will seek to
manage portfolios with an awareness of tax implications, but long-term wealth compounding is our
primary consideration. Specific goals regarding account tax efficiency should be set forth in writing
signed by both us and the client. Regardless of account size or other factors, we strongly recommend
that clients continuously consult with a tax professional prior to and throughout the investing of
client assets. Each client is responsible for contacting his/her tax advisors to determine which cost
basis accounting method is the right choice for the client.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Item 9: Disciplinary Information
Our firm and our financial professionals are required to disclose any legal or disciplinary events that
are material to a client's or prospective client's evaluation of us, our business or the integrity of our
management or associated persons.
Neither our firm nor any of our associated persons has any reportable disciplinary events to disclose.
Item 10: Other Financial Industry Activities and Affiliations
Some of our firm’s financial professionals are also licensed insurance agents for unaffiliated third
parties, and recommend insurance products to clients, such as life, disability and long-term care
insurance products. These products are separate and distinct from investment advisory services
offered through Fountain Square. The financial professional will receive a commission or fees as a
result of the sale of insurance related products. A conflict of interest therefore exists as these
commissionable sales create an incentive to recommend products based on compensation earned
rather than need. In no event is any client obligated, contractually or otherwise, to use the services
of any licensed insurance agent acting in such capacity or to purchase products or services through
said individual.
Certain individuals of the firm are registered representatives of Cetera Advisor Networks LLC. In this
capacity, these representatives have the ability to provide securities brokerage services and
implement securities transactions on a commission basis. Clients should be aware that the receipt of
additional compensation itself creates an inherent conflict of interest with the advice provided by the
Adviser, and this conflict of interest could affect the judgement of these individuals when making
recommendations. The Adviser and the broker/dealers are separate, nonaffiliated entities.
Nevertheless, to the extent that registered representatives recommend the purchase of securities or
other investment products where the representative receives commissions for doing so, a conflict of
interest exists because the representative is incentivized to make recommendations based on the
compensation received rather than on a client’s needs.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics
Fountain Square has adopted a Code of Ethics that sets forth high ethical standards of business and
professional conduct which we require our employees to follow. The Code of Ethics outlines proper
conduct related to all services provided to clients by the firm and our associated persons and includes
guidelines for compliance with applicable laws and regulations governing our practice. Our goal is
always to protect our clients’ interests and demonstrate our commitment to our fiduciary duties of
honesty, good faith and fair dealing.
Personal Securities Transactions and Interests
Through its professional activities, Fountain Square and its supervised persons are exposed to
potential conflicts of interest and the Code of Ethics contains provisions designed to mitigate certain
of these potential conflicts by governing the personal securities transactions of certain of its
employees, officers and directors. In particular, the Code of Ethics governs the conduct of employees
and defines an "access" person as a supervised person of the firm that has access to nonpublic
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
information regarding any clients' purchase or sale of securities or is involved in making securities
recommendations to clients or has access to such recommendations that are nonpublic.
Access persons' trades must be executed in a manner consistent with the following principles:
•
•
•
•
The interests of client accounts will always be placed first.
All personal securities transactions will be conducted in such manner as to avoid any actual or
potential conflict of interest or any abuse of an individual's position of trust and responsibility.
Access persons must not take inappropriate advantage of their positions.
Preclearance of access persons' transactions in securities in a limited offering or private
placement is required.
Access persons must submit quarterly reports regarding securities transactions and newly opened
accounts, as well as annual reports regarding holdings and existing accounts. We monitor our access
persons' personal trading activity at least quarterly to ensure compliance with internal control
policies and procedures and our Code of Ethics.
The Code of Ethics does not prevent or prohibit access persons from trading in securities that we
recommend or in which we invest client assets, but rather prescribes the governing principals
relative to the same (see above). As such, it is possible that the firm or its access persons could (1)
recommend to clients, or buy or sell for client accounts, securities in which one or more access
persons (including the firm) has a material financial interest, (2) invest in the same securities (or
related securities) that we recommend to clients, or (3) recommend securities to clients, or buy or
sell securities for client accounts, at or about the same time that one or more access persons
(including the firm) buys or sells the same securities for its own account. This presents a potential
conflict in that the access person might seek to benefit himself or herself from this type of trading
activity in the same securities, either by trading for personal accounts in advance of client trading
activity, or otherwise. All such activity must be in strict adherence with our Code of Ethics and must
fundamentally place the clients' interests first. Moreover, it is our policy that neither the firm nor its
associated persons will have priority over a client's account(s) in the purchase or sale of securities.
Neither the firm nor its associated persons have any material financial interest in client transactions
beyond the provision of investment advisory services or other services as disclosed in this Brochure.
i.e
Our firm does not engage in principal trading (
., the practice of selling stock to advisory clients from
our inventory or buying stocks from advisory clients into our inventory). Nor does the firm engage
in agency cross transactions (i.e., the practice of acting as a broker for both the client and the other
party involved in a transaction).
Clients or prospective clients can obtain a copy of our Code of Ethics by contacting us at the e-mail or
phone number listed on the cover page of this Brochure.
Item 12: Brokerage Practices
Broker-Dealer Relationships and Benefits
Fountain Square will recommend that clients establish custody accounts with the Custodian
division of Pershing Advisor Solutions LLC (“Pershing”) a registered broker-dealer, member SIPC,
to maintain custody of clients’ assets and to effect trades for their accounts. The final decision to
custody assets with Pershing is at the discretion of the Firm’s clients, including those accounts
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
under ERISA or IRA rules and regulations, in which case the client is acting as either the plan
sponsor or IRA accountholder. Client is under no obligation to select Pershing to maintain custody.
Fountain Square is independently owned and operated and not affiliated with Pershing. Pershing
provides Fountain Square with certain financial benefits, which are typically not available to
Pershing retail investors. This financial benefit is made available to Fountain Square, at no
additional charge so long as a certain portion of clients’ assets are maintained in accounts at the
Custodian. Pershing’s financial benefit can be used for payment for certain eligible transition,
marketing, and technology expenses. The receipt of this financial benefit presents a conflict of
interest. This conflict is mitigated through Fountain Square’s regular review of brokerage
practices and best execution.
While, as a fiduciary, Fountain Square endeavors to act in its clients’ best interests, Fountain Square’s
recommendation that clients maintain their assets in accounts at Pershing may be based in part on
the benefit to Fountain Square of the availability of some of the foregoing financial benefits and not
solely on the nature, cost or quality of custody and brokerage services provided by Pershing, which
may create a conflict of interest. This conflict of interest is mitigated by Fountain Square’s regular
review of brokerage practices and best execution.
For Fountain Square client accounts maintained in its custody, Pershing generally does not charge
separately for custody services but is compensated by account holders through commissions or
other transaction-related or asset-based fees for securities trades that are executed through
Pershing or that settle into Pershing accounts. Pershing’s services include research, brokerage,
custody, access to mutual funds and other investments that are otherwise available only to
institutional investors or would require a significantly higher minimum initial investment.
Fountain Square has no written or verbal arrangements whereby it receives “soft dollar services” in
return for directing Client commissions.
Fountain Square may receive certain added benefits for utilizing the recommended custodian firms
such as the ability to deduct Advisory fees from Clients’ accounts, discounts on periodicals or
materials, complimentary business and compliance newsletters, and various other non-cash
services. While Fountain Square’s preferred service providers do not directly provide any research,
they may offer discounts on general products. Any general research received is used for the benefit
of all Clients. The value of products, research and services given, if any, is negligible and not a
material factor. Investment adviser representatives may also receive admission to industry
Order Aggregation/Block Trading/Allocations
conferences (but not airfare or lodging) in conjunction with industry relationships.
Our advice to certain clients and the action of the firm and its financial professionals for those and
other clients are frequently premised not only on the merits of a particular investment, but also on
the suitability of that investment for the particular client in light of his/her applicable investment
objective, guidelines, risk tolerance and circumstances. Thus, any action that we take with respect to
a particular investment could, for a particular client, differ or be opposed to the recommendation,
advice or actions of our firm to or on behalf of other clients. Our firm acts in accordance with the
adviser’s duty to seek best price and execution and will not continue any arrangements if we
determine that such arrangements are no longer in the best interest of our clients.
Transactions for each Client generally will be effected independently, unless Fountain Square decides
to purchase or sell the same securities for several Clients at approximately the same time. Fountain
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Square may, but is not obligated to, combine or "batch" such orders to obtain best execution, to
negotiate more favorable commission rates, or to allocate equitably among Fountain Square Clients
differences in prices and commissions or other transaction costs that might have been obtained had
such orders been placed independently. Under this procedure, transactions will generally be
averaged as to price and allocated among Fountain Square Clients pro rata to the purchase and sale
orders placed for each Client on any given day. To the extent that Fountain Square determines to
aggregate Client orders for the purchase or sale of securities, including securities in which Fountain
Square investment adviser representatives may invest, Fountain Square shall generally do so in
accordance with applicable rules promulgated under the Advisers Act and no-action guidance
provided by the staff of the U.S Securities and Exchange Commission. Fountain Square shall not
receive any additional compensation or remuneration as a result of the aggregation. In the event that
Fountain Square determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which may include: (i)
when only a small percentage of the order is executed, shares may be allocated to the account with
the smallest order or the smallest position or to an account that is out of line with respect to security
or sector weightings relative to other portfolios, with similar mandates; (ii) allocations may be given
to one account when one account has limitations in its investment guidelines which prohibit it from
purchasing other securities which are expected to produce similar investment results and can be
purchased by other accounts; (iii) if an account reaches an investment guideline limit and cannot
participate in an allocation, shares may be reallocated to other accounts (this may be due to
unforeseen changes in an account's assets after an order is placed); (iv) with respect to sale
allocations, allocations may be given to accounts low in cash; (v) in cases when a pro rata allocation
of a potential execution would result in a de minimis allocation in one or more accounts, Fountain
Square may exclude the account(s) from the allocation; the transactions may be executed on a pro
rata basis among the remaining accounts; or (vi) in cases where a small proportion of an order is
executed in all accounts, shares may be allocated to one or more accounts on a random basis.
Other than as described above, Fountain Square does not expect to receive any benefits as a result of
directing brokerage to any particular broker.
Best Execution
As stated above, we typically recommend that our clients establish accounts with Pershing. Such
accounts will be "prime broker" eligible so that if and when the need arises to effect securities
transactions from those accounts at broker-dealers other than with Pershing ("executing brokers"),
such custodian will accept delivery or deliver the applicable security from/to the executing brokers.
Pershing charges a "trade away" fee which is charged against the client's account(s) for each "trade
away" occurrence. Our firm receives no part of the trade away fees. Other custodians have their own
policies concerning prime broker accounts and trade away fees.
If the client is receiving discretionary advisory services, the Adviser, pursuant to the terms of its
advisory agreement with clients, will have discretionary authority to determine which securities are
to be bought and sold and the price of such securities to effect such transactions. We recognize that
the analysis of execution quality involves a number of qualitative and quantitative factors. The firm
will follow a process in an attempt to ensure that it is seeking to obtain the most favorable execution
under the prevailing circumstances when placing client orders. These factors include, but are not
limited, to the following:
•
•
The financial strength, reputation and stability of the broker-dealer;
The efficiency with which the transaction is effected; the ability to effect prompt and reliable
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
•
•
•
•
•
•
•
•
•
executions at favorable prices (including the applicable dealer spread or commission, if any);
The availability of the broker-dealer to stand ready to effect transactions of varying degrees of
difficulty in the future;
The efficiency of error resolution, clearance and settlement;
Block trading and positioning capabilities;
Performance measurements;
Online access to computerized data regarding customer accounts;
Availability, comprehensiveness, and frequency of brokerage and research services;
Commission rate;
The economic benefit to the clients; and
Related matters involved in the receipt of brokerage services.
Trade Errors
Where a trade error occurs in a client account due to our error, we will correct the error and ensure
the client account does not suffer a loss or incur a transaction cost related to that error. Depending
on the nature of the error, we will pay the cost of the error or will cause the custodian or broker-
dealer to pay the cost of the error. If the error results in a profit due to market movement, the client
will keep the profit.
Brokerage for Client Referrals
Our firm and its investment professionals do not receive client referrals from broker-dealers in
exchange for cash or other compensation, such as brokerage services or research.
Item 13: Review of Accounts
Accounts are monitored continuously and on an ongoing basis by our financial professionals. We
conduct these reviews through various means, including telephone calls, in-person meetings,
overall strategy reviews, and/or the review of monthly and quarterly statements. Reviews are based
on objectives and parameters established by clients, which are generally memorialized through
their investment advisory agreements and investment policies. More frequent reviews can also be
triggered by a change in the client's investment objectives or risk tolerance, tax considerations, large
deposits or withdrawals, large purchases or sales, loss of confidence in investment or fund managers,
or changes in the economy or financial markets.
Depending on the nature of the engagement, some financial plans will not be reviewed until after the
plan is delivered. The frequency of plan review will be dependent on the agreement terms. If deemed
necessary it will be reviewed quarterly, yearly or some other determinate amount of time. Those
reviews will revisit the initial plan and determine if any adjustments need to be made to the
objectives. Financial planning, by its nature, does require periodic review. At times we will use
software and other tools to assist in generating a financial plan.
With respect to managed accounts, investment advisory clients receive standard account statements
from the independent, qualified custodian of their accounts no less frequently than quarterly. The
account statements received from the custodian and/or broker-dealer are the official records of the
client's account(s).
No on-going financial planning reports are provided for financial planning clients unless a financial
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
plan update or additional services are requested. Your financial professional will update a plan as
needed and when objectives or financial situation change.
Item 14: Client Referrals and Other Compensation
Solicitor or Promoter Arrangements
We do not currently have any solicitor or promoter relationships. It is our policy not to accept or
allow our related persons to accept any form of compensation, including cash, sales awards or other
prizes, from any third-party in conjunction with the advisory services we provide our clients.
Brokerage and Custody Services
As disclosed in item 12 (Brokerage Practices) above, we participate in Pershing Advisor Solutions
(“Pershing”) institutional advisor programs, under which our firm is provided with access to
Pershing’s institutional trading and custody services, which are typically not available to retail
investors. Such services include the execution of securities transactions, custody, research, and access
to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
Pershing makes available to our firm other products and services that benefit us, but that does not
directly benefit each client's accounts. Many of these products and services can be used to service all
or some substantial number of our client accounts, including accounts not maintained at Pershing.
Products and services that assist us in managing and administering our clients' accounts include
software and other technology that:
•
•
•
•
•
•
Provide access to client account data (such as trade confirmations and account statements);
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
Provide research, pricing and other market data;
Facilitate payment of our fees from clients' accounts; and assist with back-office functions, record
keeping and client reporting;
Receipt of duplicate client statements and confirmations; and
The ability to have advisory fees deducted directly from our client's accounts.
Although the above benefits can assist us in managing and administering clients' accounts, including
those not maintained at a broker-dealer, some of the products and services made available benefits
Fountain Square itself in managing and developing its business, but do not directly benefit our clients.
You should therefore be aware that the receipt of economic benefits by our firm and/or its related
persons in and of itself creates a conflict of interest and could potentially indirectly influence our
choice of a broker-dealer for custody and brokerage services.
Item 15: Custody
We generally have the ability to directly debit advisory and other fees from client accounts, unless
the client specifies otherwise. As part of this billing process, the independent, qualified custodian of
the client's account(s) is advised of the amount of the advisory or other fee to be deducted from the
client's account(s). The client will receive account statements from the custodian holding the
account(s) at least quarterly. These statements will show all transactions within the account during
that reporting period, including the amount of advisory or other fees debited from the client's
account(s). Because the custodian does not calculate the amount of the fees to be deducted, it is
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
important for clients to carefully review their account statements to verify the accuracy of the fee
calculation, among other things.
A client should contact us directly if he/she believes there is an error or has a question regarding an
account statement.
This ability to deduct our fees from a client's account(s) causes us to exercise limited custody over
these accounts under applicable law. We do not have, and will not take, physical custody of any
clients' funds, securities or assets. Clients' funds, securities and assets will be held with a bank,
broker-dealer or independent, qualified custodian.
Item 16: Investment Discretion
When a client hires us to provide discretionary investment advisory services, we have the authority
to place trades, buy and sell securities on the client's behalf, determine the amount of the securities
to buy and sell, and determine the nature and type of securities to buy and sell without obtaining a
client's consent or approval prior to each transaction. In some cases, we will have the authority to
hire and fire third-party money managers. Clients who give us discretionary authority will give our
firm a limited power of attorney and/or trading authorization forms to make the above decisions on
the client's behalf.
In certain situations, Clients have the ability to limit our authority by giving us written instructions,
restrictions and guidelines via email communication or other written instructions. For example, a
client might specify that their accounts’ assets not be invested in a specific industry or security, or
that a certain security not be liquidated. Clients can change such instructions, restrictions and
guidelines by providing us with written instructions. The most current written instructions will
control. We will accept such limitations provided they are reasonable and do not unreasonably
interfere with the management of your account.
If the client enters into a non-discretionary arrangement with our firm for investment advisory,
portfolio management services, or retirement plan consulting, we will be obligated to obtain the
client's approval prior to the arranging or execution of any transactions in the account(s). With such
an arrangement, the client has the unrestricted right to decline to implement advice provided by us
on a non-discretionary basis. If you do not grant us discretionary authority over your accounts, we
are limited to make periodic recommendations to you regarding securities to be purchased or sold
and the size of the transactions. You will ultimately be responsible for implementation of those
recommendations and the timing of the transaction.
Item 17: Voting Client Securities
Regardless of whether we have discretion over a client's account(s), we will not vote proxies on
behalf of any client or respond to any legal notices or class action claims on behalf of a client.
We will instruct the qualified, independent custodian to forward all proxy materials, legal notices and
class action information to the client to review and make his or her own informed decision on how
to vote. In the event we receive the proxy material, we will forward it directly to the client by mail or
by electronic mail (if the client has authorized electronic communication).
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Part 2A of Form ADV: Fountain Square Asset Management Brochure
Item 18: Financial Information
Under no circumstances do we require or solicit payment of fees in excess of $1,200 more than six
information to
months in advance of services rendered. Fountain Square does not have any financial
report as it does not have any financial commitment that impairs its ability to provide services to
clients and has not been the subject of a bankruptcy proceeding.
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Part 2A of Form ADV: Fountain Square Asset Management Brochure