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Form ADV Part 2A – Firm Brochure
Item 1 – Cover Page
Freestate Advisors LLC
4400 College Blvd, Suite 125
Overland Park, KS 66211
913-890-2065
www.freestateadvisors.com
Date of Brochure: January 2026
____________________________________________________________________________________
This brochure provides information about the qualifications and business practices of Freestate Advisors
LLC. If you have any questions about the contents of this brochure, please contact Melinda Parks at 913-
890-2065 or via email: melinda.parks@freestateadvisors.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
information about Freestate Advisors LLC
is also available on
the
Internet at
Additional
www.adviserinfo.sec.gov. You can view our firm’s information on this website by searching for Freestate
Advisors LLC. You may search for information by using the firm’s CRD number. The CRD number for
Freestate Advisors LLC is 145800.
*Registration as an investment advisor does not imply a certain level of skill or training.
Item 2 – Material Changes
Since our last annual update was filed in January 2025, there have been no material changes to this
brochure.
We will ensure that you receive a summary of any material changes to this and subsequent disclosure
brochures within 120 days after our firm’s fiscal year ends. Our firm’s fiscal year ends on December 31,
so you will receive the summary of material changes no later than April 30 each year. At that time, we will
also offer or provide a copy of the most current disclosure brochure. We may also provide other ongoing
disclosure information about material changes, as necessary.
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Item 3 – Table of Contents
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business ........................................................................................................................... 4
General Description of Advisory Firm ....................................................................................................... 4
Description of Primary Services ................................................................................................................ 4
Advisory Services .................................................................................................................................. 4
Retirement Plan Services ...................................................................................................................... 5
Additional Retirement Plan Services ..................................................................................................... 6
Limits Advice to Certain Types of Investments ......................................................................................... 8
Tailor Advisory Services to Individual Needs of Clients ............................................................................ 8
Client Assets Managed by Freestate Advisors LLC ................................................................................. 8
Item 5 – Fees and Compensation ................................................................................................................. 8
Management Fees for Advisory Services ................................................................................................. 8
Retirement Plan Services .......................................................................................................................... 9
Item 6 – Performance-Based Fees and Side-By-Side Management .......................................................... 10
Item 7 – Types of Clients ............................................................................................................................ 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 11
Item 9 – Disciplinary Information ................................................................................................................. 13
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 13
Insurance Agent ...................................................................................................................................... 13
Accounting Services ................................................................................................................................ 14
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ............................... 14
Code of Ethics Summary ........................................................................................................................ 14
Affiliate and Employee Personal Securities Transactions Disclosure..................................................... 15
Item 12 – Brokerage Practices .................................................................................................................... 15
Advisor Directed Brokerage .................................................................................................................... 15
Advisory Services .................................................................................................................................... 15
Handling of Trade Errors. ........................................................................................................................ 16
Block Trading Policy ................................................................................................................................ 17
Item 13 – Review of Accounts .................................................................................................................... 17
Account Reviews and Reviewers ............................................................................................................ 17
Statements and Reports ......................................................................................................................... 17
Item 14 – Client Referrals and Other Compensation .................................................................................. 17
Client Referrals ....................................................................................................................................... 17
Other Compensation ............................................................................................................................... 17
Item 15 – Custody ....................................................................................................................................... 18
Item 16 – Investment Discretion ................................................................................................................. 19
Item 17 – Voting Client Securities ............................................................................................................... 19
Item 18 – Financial Information ................................................................................................................... 20
CUSTOMER PRIVACY POLICY NOTICE .................................................................................................. 21
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Item 4 – Advisory Business
General Description of Advisory Firm
Freestate Advisors LLC (Freestate) is an investment advisory firm serving individuals, trusts, estates,
charitable organizations, foundations, endowments, retirement plans, and other business entities. In our
Advisory Services, we use proprietary processes to assess investment conditions, guide investment
decisions and manage portfolio risk.
Our investment approach is the result of more than 30 years of research and experience in finance and
economic modeling. We have conducted extensive independent research into the economic, fundamental,
and behavioral factors that impact capital markets. Understanding and modeling risk is a research priority.
In managing investment portfolios, we believe it is important to focus on both returns and the risk taken to
achieve those returns.
Assets held in Freestate-managed client accounts are invested primarily in exchange-traded funds
(“ETFs”), exchange-listed securities, mutual funds, and from time to time include other securities.
Typically, a client, in consultation with Freestate, will determine whether they would be best suited by a
discretionary portfolio, a non-discretionary personalized portfolio or some combination of strategies based
on that client’s objectives, risk tolerance, and other factors relevant to that client’s circumstances. Clients
can impose reasonable restrictions on the management of the account subject to the approval of Freestate.
Clients pay an investment advisory fee to Freestate as well as the expenses attributable to the ETFs and
other securities, and the transaction expenses charged by the account custodian for executing trading
transactions in the clients’ accounts.
Our Firm is a limited liability company formed under the laws of the State of Delaware and headquartered
in Overland Park, Kansas, a suburb in metropolitan Kansas City. We also maintain an office in Wichita,
Kansas. The Firm is owned 50% by Nathan Haskins and 50% by Melinda Parks. Freestate has been
registered as an investment advisor since March 20, 2008.
Clients are advised that the investment recommendations and advice offered by Freestate do not constitute
legal or accounting advice. Therefore, you should coordinate and discuss the impact of financial advice
with your attorney and/or accountant. Clients are advised that it is necessary to inform Freestate promptly
with respect to any changes in their financial situation, investment goals and objectives. Failure to notify
Freestate of any such changes could result in investment recommendations not meeting the needs of the
client.
Description of Primary Services
Advisory Services
Freestate provides investment advisory services defined as giving continuous investment advice to a client
(or making investments for the client). Our goal is to help clients pursue better wealth outcomes through
advanced investment strategies. As part of our advisory service, clients can receive financial planning
services. Financial planning provides a comprehensive evaluation of a client’s current and future financial
state by using currently known variables to predict future cash flows, asset values and withdrawal plans.
Through the financial planning process, all questions, information, and analysis are considered as they
impact and are impacted by the entire financial and life situation of the client. We gather information through
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in-depth personal interviews. Information gathered includes the client’s current financial status, tax status,
future goals, return objectives and attitudes toward risk.
Our services are provided through accounts maintained at a qualified custodian, such as a registered
broker/dealer or registered bank that we recommend. Through this program, Freestate will be granted
either discretionary or non-discretionary trading authorization on the client’s account. Please refer to Item
16 – Investment Discretion for more information.
We recommend using the Schwab Institutional division of Charles Schwab & Co., Inc. (Schwab), or the
Fidelity Institutional Wealth Services division of Fidelity Investments (Fidelity), both registered broker-
dealers and members of SIPC, to maintain custody of clients' assets and to effect trades for their accounts.
See Item 12 – Brokerage Practices of this document for more details regarding Freestate’s arrangements
with these Companies. Freestate will have limited power of attorney on accounts held through Schwab or
Fidelity. Through a limited power of attorney, Freestate’s access to client accounts is restricted to
implementing trades in the account, deducting advisory fees from the account when authorized by the client,
and receiving duplicate statements, confirmations and other documents related to the account. Please
refer to Item 15 – Custody for more information.
On a select basis, Freestate also provides Advisory Services on accounts in which trading authorization is
not granted. Through this service, Freestate will provide ongoing review services of the client’s assets;
however, the client must implement all trades in the account and Freestate will not have direct access to
the account. The client-selected qualified custodian will maintain custody of all funds and securities.
Retirement Plan Services
Freestate offers retirement plan services to retirement plan sponsors and to individual participants in
retirement plans. Freestate’s retirement plan services can include, but are not limited to the following
Fiduciary Consulting Services:
Investment Policy Statement preparation. Freestate will review the Plan’s investment objectives,
risk tolerance and goals with the plan sponsors. We will help the sponsor develop an investment
policy statement that establishes the investment policies and objectives for the Plan.
Non-Discretionary Investment Advice. Freestate will provide investment advice on a non-
discretionary basis regarding asset classes and investment options, consistent with the Plan’s
investment policy. Through this service, we are available to recommend changes to the
investment options in their Plan.
Investment Selection Services. Freestate will provide recommendations of self-directed
investment options consistent with ERISA section 404(c).
Investment Due Diligence Review. Freestate will provide you with periodic due diligence review
of the Plan’s reports, investment options and recommendations.
Investment Monitoring. Freestate will provide assistance in monitoring investment options by
preparing periodic investment reports that document investment performance, consistency of
fund management and conformation to the guidelines set forth in the investment policy statement
and make recommendations to maintain or remove and replace investment options.
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Default Investment Alternative Advice. Freestate will provide investment advice on a non-
discretionary basis to assist you with the development of qualified default investment
alternative(s) (“QDIA”), as defined in DOL Reg. Section 2550.404c-5(e)(4)(i), for participants who
are automatically enrolled in the Plan or who otherwise fail to make an investment election.
Participant Level Advice. Freestate will provide non-discretionary investment advice to an
individual participant and will make recommendations to assist a participant with selection and
monitoring specific investment options or models. We will provide a participant with investment
options established by the Plan and consider the participant’s risk tolerance and investment time
horizon.
For Fiduciary Consulting Services, all recommendations of investment options and portfolios will be
submitted to the plan sponsor or plan participant for their ultimate approval or rejection. The retirement
plan sponsor client or the plan participant who elects to implement any recommendations made by us is
solely responsible for implementing all transactions unless we have agreed otherwise to assist with the
implementation of investment options in your Plan.
Fiduciary Consulting Services are not management services, and Freestate does not serve as administrator
or trustee of the plan. Freestate does not act as custodian for any client account or have access to client
funds or securities.
Freestate acknowledges that in performing the Fiduciary Consulting Services listed above it is acting as a
“fiduciary” as such term is defined under Section 3(21)(A)(ii) of Employee Retirement Income Security Act
of 1974 (“ERISA”) for purposes of providing non-discretionary investment advice only. Freestate will act in
a manner consistent with the requirements of a fiduciary under ERISA if, based upon the facts and
circumstances, such services cause Freestate to be a fiduciary as a matter of law. However, in providing
Fiduciary Consulting Services, Freestate (a) has no responsibility and will not (i) exercise any discretionary
authority or discretionary control respecting the management of Client’s retirement plan, (ii) exercise any
authority or control respecting management or disposition of assets of Client’s retirement plan, or (iii) have
any discretionary authority or discretionary responsibility in the administration of Client’s retirement plan or
the interpretation of Client’s retirement plan documents, (b) is not an “investment manager” as defined in
Section 3(38) of ERISA and does not have the power to manage, acquire or dispose of any plan assets,
and (c) is not the “Administrator” of Client’s retirement plan as defined in ERISA.
Additional Retirement Plan Services
In addition to the services above, Freestate also offers the following non-Fiduciary services to the Plan
sponsors and participants:
Participant Education. Freestate will provide education services to the Plan participants at least
annually, about general investment principles and the investment alternatives available under the
Plan. Freestate’s assistance in participant investment education will be consistent with and within
the scope of DOL Interpretive Bulletin 96-1. Education presentations will not take into account
the individual circumstances of each participant and individual recommendations will not be
provided unless otherwise agreed upon. Plan participants are responsible for implementing
transactions in their own accounts.
Participant Enrollment. Freestate may assist in the group enrollment meetings, designed to
increase retirement plan participation among employees and investment and financial
understanding by the employees.
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Qualified Plan Development. Freestate will assist with the establishment of a qualified plan by
working with Client and a selected Third-Party Administrator. If Client has not already selected a
Third-Party Administrator, Advisor will assist Client with the review and selection of a Third-Party
Administrator for the Plan.
Due Diligence Review. Provide periodic due diligence reviews of the Plan’s fees and expenses
and the Plan’s service providers. Freestate will conduct plan reviews with Plan sponsors annually
at a minimum but may conduct reviews more frequently as needed.
Fiduciary File Set-up. Freestate will help establish a “fiduciary file” for the Plan which contains
trust documents, custodial/brokerage statements, investment performance reports, services
agreements with investment management vendors, and the investment policy statement.
Benchmarking. Freestate will periodically provide benchmarking services and will provide
analysis concerning the operations of the Plan.
Securities and other types of investments all bear different types and levels of risk. Those risks are typically
discussed with clients in defining the investment policies and objectives that will guide investment decisions
for their qualified plan accounts. Upon request, as part of our retirement plan services, we can discuss
those investments and investment strategies that we believe may tend to reduce these risks for a particular
client’s circumstances and plan participants.
Clients and plan participants must realize that obtaining higher rates of return on investments entails
accepting higher levels of risk. Based upon discussions with the client, we will attempt to identify the
balance of risks and rewards that is appropriate and comfortable for the client and other employees. It is
still the clients’ responsibility to ask questions if the client does not fully understand the risks associated
with any investment. All plan participants are strongly encouraged to read prospectuses, when applicable,
and ask questions prior to investing.
We strive to render our best judgment for clients. Still, Freestate cannot assure that investments will be
profitable or assure that no losses will occur in their portfolios. Past performance is an important
consideration with respect to any investment or investment advisor, but it is not necessarily an accurate
predictor of future performance.
Freestate will disclose, to the extent required by ERISA Regulation Section 2550.408b-2(c), to you any
change to the information that we are required to disclose under ERISA Regulation Section 2550.408b-
2(c)(1)(iv) as soon as practicable, but no later than sixty (60) days from the date on which we are informed
of the change (unless such disclosure is precluded due to extraordinary circumstances beyond our control,
in which case the information will be disclosed as soon as practicable).
In accordance with ERISA Regulation Section 2550.408b-2(c)(vi)(A), we will disclose within thirty (30) days
following receipt of a written request from the responsible plan fiduciary or Plan Administrator (unless such
disclosure is precluded due to extraordinary circumstances beyond our control, in which case the
information will be disclosed as soon as practicable) all information related to the Qualified Retirement Plan
Agreement and any compensation or fees received in connection with the Agreement that is required for
the Plan to comply with the reporting and disclosure requirements of Title 1 of ERISA and the regulations,
forms and schedules issued thereunder.
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If we make an unintentional error or omission in disclosing the information required under ERISA Regulation
Section 2550.408b-2(c)(1)(iv) or (vi), we will disclose to you the correct information as soon as practicable,
but no later than thirty (30) days from the date on which we learn of such error or omission.
Limits Advice to Certain Types of Investments
Freestate provides investment advice on the following types of investments.
No-Load (i.e. no trading fee) and Load-Waived (i.e. trading fee waived) Mutual Fund Shares
Exchange-listed securities (i.e. stocks)
Securities traded over-the-counter (i.e. stocks)
Fixed income securities (i.e. bonds)
Closed-End Funds and Exchange Traded Funds (ETFs)
Freestate does not provide advice on interests in partnerships investing in real estate or oil and gas
interests.
Tailor Advisory Services to Individual Needs of Clients
Our services are always provided based on the individual needs of each client. This means, for example,
that you are given the ability to impose restrictions on the accounts we manage for you, including specific
investment selections and sectors.
Clients are advised to promptly notify the Firm if there are ever any changes in their financial situation or
investment objectives, or if they wish to impose any reasonable restrictions upon the Firm’s management
services.
Client Assets Managed by Freestate Advisors LLC
Regulatory assets under management by Freestate Advisors LLC totaled $181,836,777 as of November
30, 2025. Of that total, $101,160,562 is managed on a discretionary basis, and $80,677,104 is managed
on a non-discretionary basis. In addition, Freestate Advisors had $163,529,645 as of November 30, 2025,
in retirement plan assets. Please refer to Item 16 – Investment Discretion.
Item 5 – Fees and Compensation
Management Fees for Advisory Services
Clients are charged for our Advisory Services based on a percentage of total assets under management in
accordance with one of the following fee schedules. The fee schedule below is a generic fee schedule and
is not specific to every client.
Annual Fee Schedule – Advisory Services
Assets Managed
$0 - $2,000,000
$2,000,001 - $5,000,000
$5,000,001 - $10,000,000
Over $10,000,001
Focused Strategies
1.00%
0.75%
0.60%
0.50%
SmartRisk Strategies
1.95%
1.50%
1.00%
0.85%
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Fees for Freestate Advisors LLC’s services are divided and calculated quarterly in advance based on the
total assets under management at the beginning of the quarter. The initial and final fee charged under an
agreement for services will be pro-rated based on the number of days services are provided in the initial
and final quarters. Although fees are calculated on a quarterly basis, fees are collected monthly. This
means the quarterly fee is divided into three payments and collected monthly in advance. Generally, fees
are deducted directly from the client’s account. Clients must provide the qualified custodian with written
authorization to have fees deducted from the account and paid to Freestate. The Firm sends a bill to the
custodian detailing the amount of the fee to be deducted from the client’s account and paid to Freestate.
Freestate and the client are both responsible for verifying the accuracy of the fee calculation, and the
custodian will not determine whether the fee is properly calculated. Please refer to Item 15 – Custody for
more information.
Upon discretion of Freestate, clients will pay fees directly to Freestate. For clients that pay directly, payment
is due upon the client’s receipt of a billing statement. The qualified custodian will provide client statements,
at least quarterly, showing all disbursements for the account including the amount of the advisory fee, if
deducted directly from the account.
Brokerage commissions and/or transaction ticket fees charged by the qualified custodian will be billed
directly to the client. Freestate does not receive any portion of such commissions or fees from the custodian
or client. In addition, clients will incur certain charges imposed by third parties other than Freestate in
connection with investments made through the account, including but not limited to, mutual fund sales
loads, 12b-1 fees and surrender charges, and IRA and qualified retirement plan fees. Descriptions of these
fees and expenses are available in each investment company security’s prospectus. Management fees
charged by Freestate are separate and distinct from the fees and expenses charged by investment
company securities recommended to clients. In order to avoid conflicts of interest in providing investment
advice to clients, Freestate does not accept and never receives any fees from a third-party in connection
with the investments recommended to clients or implemented in client accounts.
Freestate’s services and fee arrangements will be described in the Client Service Agreement which all
clients must sign prior to services being provided. It should be noted that lower fees for comparable
management or account review services may be available from other sources.
Either party can terminate the Agreement at any time. If services are terminated within five (5) business
days of executing the agreement, services will be terminated without penalty and a refund of any fees paid
in advance will be provided. If services are terminated after the initial five-day period, Freestate will provide
a refund pro-rated based on the number of days elapsed in the quarter. In the event a client terminates
services, termination will be effective from the time Freestate receives written notification or such other time
as mutually agreed upon, subject to the settlement of transactions in progress and the final refund of any
advisory fees due. There will be no penalty charge upon termination. In the event Freestate terminates the
relationship, the agreement will be terminated on the fifth (5th) day after written notification is delivered to
the client or such time as mutually agreed upon, also subject to the settlement of transactions in progress
and the final refund of any advisory fees due.
Retirement Plan Services
For retirement plan sponsor clients, Freestate will charge a fee based on a percentage of the total assets
held in the Plan. Fees are specific to each client and will range from 20 basis points (0.20%) to 100 basis
points (1.00%) based on the complexity of the plan, the size of the plan assets, and the actual services
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requested. Freestate has also taken into consideration special situations or conflicts of interest where
charging a fee to Client is prohibited under ERISA laws.
Fees for Freestate Advisors LLC’s services are specified in each agreement for services and are generally
calculated and collected quarterly in arrears. The Plan custodian is responsible for fee calculations based
on the total assets held in the Plan at the end of the specified period, and remits fees to Freestate after
deducting them from the Plan participant accounts. The initial and final fee charged under an agreement
for services will be pro-rated based on the number of days services are provided in the initial and final
periods. Clients must provide the qualified custodian with written authorization to have fees deducted from
the Plan and paid to Freestate. Freestate and the client are both responsible for verifying the accuracy of
the fee calculation, and the custodian will not determine whether the fee is properly calculated. Please
refer to Item 15 – Custody for more information.
Upon discretion of Freestate, clients can pay fees directly to Freestate. For clients that pay directly,
payment is due upon the client’s receipt of a billing statement. The qualified custodian will send client
statements, at least quarterly, showing all disbursements for the account including the amount of the
services fee, if deducted directly from the account.
Fees and expenses charged by Plan administrators, custodians and platform providers will be billed directly
to the client. Freestate does not receive any portion of such fees from any third party or client. In addition,
clients will incur certain charges imposed by third parties other than Freestate in connection with
investments made through the account, including but not limited to, mutual fund sales loads, 12b-1 fees,
surrender charges, and qualified retirement plan fees. Fees charged by Freestate are separate and distinct
from the fees and expenses charged by investment company securities recommended to clients. In order
to avoid conflicts of interest in providing investment advice to clients, Freestate does not accept and never
receives any fees from a third-party in connection with the investments recommended to clients or
implemented in client accounts. Freestate does not reasonably expect to receive any other compensation,
direct or indirect, for its services. If we receive any other compensation for such services, we will (i) offset
that compensation against our stated fees, and (ii) will disclose the amount of such compensation, the
services rendered for such compensation and the payer of such compensation to you.
Freestate’s services and fee arrangements will be described in the Retirement Plan Services agreement
which all clients must sign prior to services being provided. It should be noted that lower fees for
comparable services may be available from other sources.
The services will terminate upon thirty (30) days following either party providing the other party with written
notice. If services are terminated within five business days of signing the client agreement, services are
terminated without penalty. Any prepaid but unearned fees are promptly refunded to the client at the
effective date of termination.
Item 6 – Performance-Based Fees and Side-By-Side Management
Freestate Advisors does not charge or accept performance-based fees which can be defined as fees based
on a share of capital gains on or capital appreciation of the assets held within a client’s account.
Item 7 – Types of Clients
Freestate Advisors LLC generally provides investment advice to the following types of clients:
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Individuals
High-Net Worth Individuals
Trusts, estates, charitable organizations, or other entities
Retirement plan sponsors
All clients are required to execute an agreement for services in order to establish a client arrangement with
Freestate and/or the sponsor of third-party money manager platforms.
Minimum Investment Amounts Required
All clients are required to enter into a written investment advisory agreement prior to the
establishment of an investment advisor relationship.
The minimum total investment assets for Advisory Services is $500,000. Exceptions are made at
our discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Freestate believes that “macro-level” investing provides the greatest chance to discover and capitalize on
trends in financial markets. Accordingly, we seek to add value through asset allocation decisions and
portfolio construction more than individual securities selection. Investments are allocated across asset
classes based on our proprietary framework, and exchange-traded funds (ETFs) are the principal
investment vehicles used to implement the asset allocation strategies.
Freestate offers discretionary managed account investment strategies with distinct investment philosophies
and risk/return objectives established to suit various client needs.
Freestate’s Focused investment strategies strive to achieve returns aligned with diversified benchmarks.
There are multiple Focused strategies across different benchmarks, designed to support strategic client
objectives. Focused strategies may also be combined when managing client accounts. Focused strategy
allocations are diversified and subject to assessment on a quarterly basis which may trigger trading to
rebalance for adherence to tolerance ranges or adjustments to strategic allocations. Strategic allocations
are determined through broad industry research combined with Freestate’s proprietary assessment of
economic conditions.
Freestate’s SmartRisk investment strategies strive to minimize risk of loss through economic recessions
and take advantage of price appreciation across the business cycle. SmartRisk allocations are diversified
and subject to significant divergence from benchmark allocations during periods determined to be at high
risk of recession. SmartRisk strategies are tailored to several client objectives ranging from growth to
capital preservation, and client suitability must also consider the risk and willingness to deviate from
benchmarks. Freestate believes this deviation from benchmark is critical if the primary objective is to reduce
risk of large loss in recessions and take advantage of growth conditions across the full business cycle.
In all managed account investment strategies, allocations are implemented in model portfolios, and
changes to these models will trigger trading in accounts using those models. While most accounts sharing
a model will experience similar risk and returns, Freestate believes the client's objective is the most
important factor in determining which strategy to recommend.
In some instances, personalized portfolios are created for individual clients based on their preferred
investment portfolio structure. These portfolio recommendations are based on each client’s objectives, risk
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tolerance, trading frequency preferences, preferred asset classes, volatility measures (e.g. beta) and other
client specific criteria. Personalized client portfolios will involve different levels of risk compared to
Freestate’s model portfolios depending on the composition of investment selections.
Freestate’s risk-management process includes an effort to monitor and manage risk, but should not be
confused with, and does not imply, low risk, or the ability to control risk. The tactical allocations can result
in more portfolio concentration in a certain asset class or classes, which could reduce overall return if the
concentrated assets underperform Freestate’s expectations.
Freestate uses published information from a large number of public data sources including but not limited
to: Chicago Board Options Exchange, IEX Group, Federal Reserve Economic Data, Bloomberg, MSCI
Barra, The Economist, The Wall Street Journal, Barron’s, The Financial Times of London, and Recession
Alert.
Clients and prospective clients should be aware that investing in securities involves risk of loss that clients
should be prepared to bear. The following is a sample of the types of risks clients should be aware of when
their assets are managed by the Advisor:
Management Risks: Freestate applies its investment methodology and risk analyses in making
investment decisions or recommendations for its clients, but there can be no guarantee that they
will produce the desired results. In addition, there is no guarantee that a strategy based on
historical information will produce the desired results in the future and, if market dynamics
change, the effectiveness of the strategy may be limited. Each strategy runs the risk that the
Advisor’s investment methodology will fail to produce the desired results.
Model Risks: Freestate uses quantitative analyses and/or models. Any imperfections, limitations
or inaccuracies in its analyses and/or models could affect its ability to implement strategies. By
necessity, these tools make simplifying assumptions that may limit their effectiveness. Models
and analyses that appear to explain prior market data can fail to explain future market events.
Further, the data used in models and/or analyses may be inaccurate and/or it may not include the
most current information available.
Systematic or Market Risks: Freestate’s portfolios are invested in the global capital markets and
are exposed to these markets which rise and fall daily. The performance of client investments
are, to varying degrees, tied to these markets. When markets fall, the value of a client’s
investments will fluctuate, which means a client could lose money. For example, if U.S. stocks
decline, the portion of the Freestate portfolios invested in the U.S. stock market will decline.
Asset Allocation/Strategy Risks: The asset classes in which the strategy seeks investment
exposure can perform differently from each other at any given time (as well as over the long
term), so the strategy will be affected by its allocation among the various asset classes. The
asset allocation decisions may result in more portfolio concentration in a certain asset class or
classes, which could reduce overall return if the concentrated assets underperform expectations.
The more aggressive the Freestate strategy selected, the more likely the portfolio will contain
larger weights in riskier asset classes, such as equities.
Counterparty Risks: Freestate makes use of exchange-traded funds (ETFs) as a principal vehicle
to implement its asset allocation strategies. ETFs can have some “product” or “structural” risk
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associated with underlying derivatives, as they will sometimes provide market exposure through
indirect means, like futures, options, and forward contracts.
Custodial Risks: If the custodian of the account were to go out of business, client assets may
only be protected up to the SIPC limits.
Tax Risks: Freestate investment strategies are not designed to address specific tax objectives.
Please consult your professional tax advisor for help with your unique situation.
Item 9 – Disciplinary Information
This item is not applicable to our brochure because there are no legal or disciplinary events listed at Item 9
of the Form ADV Part 2 that are material to a client’s or prospective client’s evaluation of our business or
integrity.
Item 10 – Other Financial Industry Activities and Affiliations
Freestate Advisors LLC is an independent investment advisory firm and only provides investment advisory
services. The Firm is not engaged in any other business activities and offers no services other than those
described in this Disclosure Brochure. We do not have any arrangements whereby we recommend (or
refer) clients to a third-party investment advisor.
Freestate Advisors LLC is not and does not have a related company that is a (1) broker/dealer, municipal
securities dealer, government securities dealer or broker, (2) investment company or other pooled
investment vehicle (including a mutual fund, closed-end investment company, unit investment trust, and
offshore fund), (3) futures commission merchant, commodity pool operator, or commodity trading advisor,
(4) banking or thrift institution, (5) lawyer or law firm, (6) insurance company or agency, (7) pension
consultant, or (8) real estate broker or dealer.
Insurance Agent
One of our employees, LaSandra Rice, is a licensed insurance agent with the ability to sell insurance
products such as life, health, disability, long-term care, and group employee benefits. She devotes
substantially all of her time to her responsibilities at Freestate Advisors and very little of her time to activities
as a licensed insurance agent.
LaSandra Rice receives other incentive awards for the recommendation/sale of insurance products. The
receipt of compensation and other incentive benefits can affect her judgment when recommending products
to her clients. While she endeavors at all times to put the interest of her clients first as a part of Freestate’s
overall fiduciary duty to clients, clients should be aware that the receipt of commissions and additional
compensation itself creates a conflict of interest and can affect their decision-making process when making
recommendations.
Clients are never obligated or required to purchase insurance products from or through LaSandra Rice and
can choose any independent insurance agent and insurance company to purchase insurance products.
Regardless of the insurance agent selected, the insurance agent or agency will receive normal
commissions from the sale.
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Accounting Services
Kelly Holloway, an investment advisor representative at Freestate Advisors LLC, is a licensed Certified
Public Accountant (CPA) and Majority owner of North Pointe CPA Group, LLC. Investment advisory
clients needing assistance with tax preparation and/or accounting services can be referred to him but are
not obligated to use his services.
When advisory clients are referred to North Pointe CPA Group, LLC, our investment adviser
representative, Kelly Holloway, will receive customary compensation for the tax services provided in his
separate capacity as a CPA. This creates a conflict of interest which is mitigated by our investment
adviser representatives always acting in the clients’ best interest. This conflict is disclosed to advisory
clients.
You are not required or obligated to use North Pointe CPA Group, LLC and instead can work with any
accounting firm or other tax preparation service of your choosing. There are other firms that may be more
appropriate for your tax planning needs and other firms that charge lower fees for such services. You are
encouraged to conduct your due diligence before deciding to work with North Pointe CPA Group, LLC or
any other service provider recommended by our firm.
To the extent that you personally engage North Pointe CPA Group, LLC, you will be responsible for the
payment of the fees for their services and North Pointe CPA Group, LLC will not be required to reimburse
you for such payments. Fees for the services of North Pointe CPA Group, LLC will be in addition to and
separate from the fees charged by Freestate Advisors LLC and you will be responsible for the payment of
the fees for the services of North Pointe CPA Group, LLC. In no event will the services of North Pointe
CPA Group, LLC be engaged without your express approval.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics Summary
Freestate Advisors LLC has established a Code of Ethics that applies to all its associated persons. It is an
investment adviser’s responsibility to provide fair and full disclosure of all material facts and to act solely in
the best interest of each of our clients at all times. Freestate Advisors LLC has a fiduciary duty to all clients.
This fiduciary duty is considered the core underlying principle for the Firm’s Code of Ethics which also
covers its Insider Trading and Personal Securities Transactions Policies and Procedures. Freestate
Advisors LLC requires all its supervised persons to conduct business with the highest level of ethical
standards and to comply with all federal and state securities laws at all times. Upon employment or affiliation
and at least annually thereafter, all supervised persons will sign an acknowledgment that they have read,
understand, and agree to comply with the Firm’s Code of Ethics. Freestate Advisors LLC has the
responsibility to make sure that the interests of all clients are placed ahead of the Firm or its supervised
person’s own investment interest. Full disclosure of all material facts and conflicts of interest will be
provided to clients prior to any services being conducted. Freestate Advisors LLC and its supervised
persons must conduct business in an honest, ethical, and fair manner and avoid all circumstances that
might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure is
provided to give all clients a summary of the Firm’s Code of Ethics. However, if a client or a potential client
wishes to review the Firm’s Code of Ethics in its entirety, a copy will be provided promptly upon request.
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Affiliate and Employee Personal Securities Transactions Disclosure
Freestate Advisors LLC or its associated persons can buy or sell for their personal accounts investment
products identical to those recommended to clients. This creates a conflict of interest. It is the express
policy of Freestate Advisors LLC that all persons associated in any manner with the firm must place the
interests of our clients ahead of their own when implementing personal investments. Freestate Advisors
LLC and its associated persons shall not buy or sell securities for their personal account(s) where their
decision is derived, in whole or in part, from information obtained as a result of his/her employment unless
the information is also available to the investing public upon reasonable inquiry. In order to minimize this
conflict of interest, securities recommended by Freestate Advisors LLC are widely held and publicly traded.
As stated in our Code of Ethics section above, we have implemented policies and procedures reasonably
designed to monitor the personal trading activities of our personnel.
Item 12 – Brokerage Practices
Clients are under no obligation to act on the financial planning or financial advisory recommendations of
Freestate.
The factors Freestate uses in suggesting a broker/dealer is that the services of the broker/dealer are
provided by a reputable, established firm in a cost-effective manner. Best execution of client transactions
is an obligation Freestate takes seriously and is a catalyst in the decision of suggesting a broker/dealer.
While quality of execution at the best price is an important determinant, best execution does not necessarily
mean lowest price and it is not the sole consideration. The trading process of any broker/dealer suggested
by Freestate must be efficient, seamless, and straight-forward. Overall custodial support services, trade
correction services, and statement preparation are some of the other factors considered when suggesting
a broker/dealer.
Please note that costs associated with using brokerage platforms we recommend may be higher than other
brokerage platforms and therefore more expensive to you. We cannot guarantee you will receive the best
execution possible through a broker/dealer we select.
Advisor Directed Brokerage
Clients should understand that not all investment advisors require the use of a particular broker/dealer or
custodian. Some investment advisors allow their clients to select whichever broker/dealer the client
decides. By requiring clients to use a particular broker/dealer, Freestate may not achieve the most
favorable execution of client transactions and the practice requiring the use of specific broker/dealers may
cost clients more money than if the client used a different broker/dealer or custodian. However, for
compliance and operational efficiencies, Freestate has decided to require our clients to use broker/dealers
and other qualified custodians determined by Freestate.
Advisory Services
For clients that wish to have the associated persons of Freestate Advisors LLC implement its advice through
Freestate’s Advisory Services, the Firm will request that clients establish brokerage accounts with either
the Schwab Institutional division of Charles Schwab & Co., Inc. (Schwab), or Fidelity Institutional Wealth
Services, a division of Fidelity Investments ("Fidelity"), registered broker-dealers and members SIPC, to
maintain custody of clients' assets and to effect trades for their accounts.
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Schwab and Fidelity provide the Firm with access to their institutional trading and custody services, which
are typically not available to retail investors. Freestate is independently owned and operated and is not
affiliated with either firm. The services provided by Schwab and Fidelity are generally available to
independent investment advisors on an unsolicited basis, at no charge to them so long as a total of at least
$10 million of Freestate’s clients' assets are maintained in accounts and is not otherwise contingent upon
Freestate committing to any specific amount of business (assets in custody or trading). Services provided
by Schwab and Fidelity include brokerage, custody, research and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. For Freestate’s clients' accounts maintained in their
custody, Schwab and Fidelity generally do not charge separately for custody but are compensated by
account holders through commissions or other transaction-related fees for securities trades.
Schwab and Fidelity also make available to Freestate other products and services that benefit the Firm but
not benefit its clients' accounts. Some of these other products and services assist Freestate in managing
and administering clients' accounts. These include software and other technology that provide access to
client account data (such as trade confirmation and account statements); facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts); provide research, pricing information and
other market data; facilitate payment of the Firm’s fees from its clients' accounts; and assist with back-office
functions, recordkeeping and client reporting. Many of these services are generally used to service all or a
substantial number of Freestate’s accounts, including accounts held at other custodians. Schwab and
Fidelity also make available to Freestate other services intended to help the Firm manage and further
develop its business enterprise. These services include consulting, publications and conferences on
practice management, information technology, business succession, regulatory compliance, and
marketing. In addition, they make available, arrange, and/or pay for these types of services rendered to
Freestate by independent third parties providing these services to the Firm. While as a fiduciary, Freestate
endeavors to act in its clients' best interests, the Firm’s recommendation that clients maintain their assets
in accounts at Schwab or Fidelity is based in part on the benefit to Freestate of the availability of some of
the foregoing products and services and not solely on the nature, cost or quality of custody and brokerage
services provided, which is a conflict of interest.
Handling of Trade Errors.
Freestate has implemented procedures designed to prevent trade errors; however, trade errors in client
accounts cannot always be avoided. Consistent with its fiduciary duty, it is the policy of Freestate to correct
trade errors in a manner that is in the best interest of the client. In cases where the client causes the trade
error, the client will be responsible for any loss resulting from the correction. Depending on the specific
circumstances of the trade error, the client may not be able to receive any gains generated as a result of
the error correction. In all situations where the client does not cause the trade error, the client will be made
whole and any loss resulting from the trade error will be absorbed by Freestate if the error was caused by
the firm. If the error is caused by the broker-dealer, the broker-dealer will be responsible for covering all
trade error costs. If an investment gain results from the correcting trade, the gain will remain in the client’s
account unless the same error involved other client account(s) that should also receive the gains and it is
not permissible for all clients to retain the gain. Freestate will also confer with clients to determine if the
client should forego the gain (e.g., due to tax reasons). Freestate will never benefit or profit from trade
errors.
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Block Trading Policy
Transactions are typically implemented by Freestate for discretionary client accounts by purchasing or
selling the same securities for several clients at approximately the same time. This process is referred to
as aggregating orders, batch trading or block trading. When Freestate aggregates client orders, the
allocation of securities among client accounts will be done on a fair and equitable basis. Typically, the
process of aggregating client orders is done because client portfolios are being managed according to a
common investment strategy. Aggregation is utilized to improve speed of execution in adjusting client
portfolios and to avoid differences in prices and transaction fees or other transaction costs that might be
obtained when orders are placed independently. Under this procedure, transactions will be averaged as to
price and will be allocated among the firm’s clients in proportion to the purchase and sale orders placed for
each client account on any given day. When Freestate determines to aggregate client orders for the
purchase or sale of securities, including securities in which Freestate invests, the firm will do so in
accordance with the parameters set forth in the SEC No-Action Letter, SMC Capital, Inc. It should be noted
that Freestate does not receive any additional compensation or remuneration as a result of aggregation.
Item 13 – Review of Accounts
Account Reviews and Reviewers
Freestate reviews client accounts regularly for consistency with the applicable model portfolio. The Portfolio
Management Team comprised of the principals of the firm conduct the reviews. The Portfolio Management
Team makes any required changes to bring an account in line with its model portfolio. A client’s
personalized portfolio strategy is usually reviewed by the investor advisor representative with the client at
least annually, with the Portfolio Management Team making any required changes based on such review.
Statements and Reports
Clients will have access to statements, at least quarterly, from the qualified custodian at which their
accounts are maintained. In addition, clients can elect to receive on-demand position and performance
reports from Freestate. Such reports are written and there is no additional fee for this service.
From time to time, we will provide newsletters or other general communication which are always free of
charge to all clients. Newsletters discuss specific investments or market trends but are impersonal in
nature.
Item 14 – Client Referrals and Other Compensation
Client Referrals
Freestate does not directly or indirectly compensate any person not affiliated with Freestate for client
referrals.
Other Compensation
Our Firm does not receive any compensation from advisory services other than the fees outlined
in Item 5 of this Disclosure Brochure.
However, please refer to Item 12 – Brokerage Practices for the various benefits we receive from
the Schwab Institutional platform and Fidelity Institutional Wealth Services platform.
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Item 15 – Custody
Custody, as it applies to investment advisors, has been defined by regulators as having access or control
over client funds and/or securities. In other words, custody is not limited to physically holding client funds
and securities. If an investment advisor has the ability to access or control client funds or securities, the
investment advisor is deemed to have custody and must ensure proper procedures are implemented.
Freestate is deemed to have custody of client funds and securities whenever Freestate Advisors LLC is
given the authority to have fees deducted directly from client accounts.
Upon authorization from clients, Freestate Advisors LLC can affect asset/fund transfers from client accounts
to one or more third parties designated, in writing, by the client without obtaining written client consent for
each separate, individual transaction, as long as the client has provided us with written authorization to do
so. Such written authorization is known as a Standing Letter of Authorization ("SLOA"). An adviser with
authority to conduct such third party asset/fund transfers has access to the client's assets, and therefore
has custody of the client's assets in any related accounts.
Based on an SEC no-action letter, we do not have to obtain a surprise annual audit, as we otherwise would
be required to by reason of having custody, as long as we meet the following criteria:
1. The client provides a written, signed instruction to the qualified custodian that includes the third
party's name and address or account number at a custodian;
2. The client authorizes us, in writing, to direct transfers to the third party either on a specified
schedule or from time to time;
3. The client's qualified custodian verifies the authorization (e.g., signature review) and provides a
transfer of funds notice to client promptly after each transfer;
4. The client can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the address,
or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. The client's qualified custodian sends client, in writing, an initial notice confirming the instruction
and an annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria. It should be noted that authorization to trade in client
accounts is not deemed by regulators to be custody.
For accounts in which Freestate is deemed to have custody, the firm has established procedures to ensure
all client funds and securities are held at a qualified custodian in a separate account for each client under
that client’s name. Clients or an independent representative of the client will direct, in writing, the
establishment of all accounts and therefore are aware of the qualified custodian’s name, address and the
manner in which the funds or securities are maintained. Finally, account statements are delivered directly
from the qualified custodian to each client, or the client’s independent representative, at least quarterly.
Clients should carefully review those statements and are urged to compare the statements against reports
received from Freestate Advisors. When clients have questions about their account statements, they
should contact Freestate or the qualified custodian preparing the statement.
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For Advisory Services, Freestate is responsible for calculating the fee and delivering instructions to the
custodian for deduction from accounts as authorized in advance by the client. For Retirement Plan
Services, the Plan custodian is generally responsible for calculating the fee and remitting fees to Freestate
as authorized in advance by the client.
Item 16 – Investment Discretion
Advisory Services
Through its asset management services and upon receiving written authorization from a client, Freestate
will maintain trading authorization over client accounts. Upon receiving written authorization from the client
in our agreement for services, Freestate implements trades on a discretionary basis. When discretionary
authority is granted, Freestate will have the authority to determine the type of securities and the amount of
securities that can be bought or sold for the client’s portfolio without obtaining the client’s consent for each
transaction.
For clients who decide to grant trading authorization on a non-discretionary basis, we will be required to
contact the client prior to implementing changes in the client’s account. Therefore, the client will be
contacted and required to accept or reject our investment recommendations including:
The security being recommended
The number of shares or units
Whether to buy or sell
Once the above factors are agreed upon, Freestate will be responsible for making decisions regarding the
timing of buying or selling an investment and the price at which the investment is bought or sold. If client
accounts are managed on a non-discretionary basis, clients need to know that if they are not able to be
reached or are slow to respond to our request, it can have an adverse impact on the timing of trade
implementations and we may not achieve the optimal trading price.
All clients have the ability to place reasonable restrictions on the types of investments that are purchased
in an account. Clients can also place reasonable limitations on the discretionary power granted to our Firm
so long as the limitations are specifically set forth or included as an attachment to the client agreement.
Retirement Plan Services
Freestate does not have investment discretion or any authority to add or remove investment options or
trade securities of retirement plans or its participants. Retirement plan sponsor clients are responsible for
reviewing, approving, and implementing decisions based on education or advice by Freestate. Participants
in retirement plans are responsible for executing any trades in their accounts. Freestate does not have
trading access for retirement plan or their participant accounts.
Item 17 – Voting Client Securities
Freestate will not vote proxies on behalf of client accounts. While there are some investment advisors that
will vote proxies and other corporate decisions on behalf of their clients, we have determined that taking on
the responsibility for voting client securities does not add enough value to the services provided to clients
to justify the additional compliance and regulatory costs associated with voting client securities. Therefore,
it is the client’s responsibility to vote all proxies for securities held in accounts managed by our firm.
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Clients will receive proxies directly from their custodian or transfer agent and such documents will not be
delivered by our firm.
Item 18 – Financial Information
This item is not applicable to this brochure. Freestate does not require or solicit prepayment of more than
$1,200 in fees per client, six months or more in advance. Therefore, we are not required to include a
balance sheet for our most recent fiscal year. We are not subject to a financial condition that is reasonably
likely to impair our ability to meet contractual commitments to clients. Finally, Freestate Advisors LLC has
not been the subject of a bankruptcy petition at any time.
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CUSTOMER PRIVACY POLICY NOTICE
Commitment to Your Private Information: Freestate Advisors LLC has developed a policy of protecting
the confidentiality and security information we collect about our clients. We do not, and will not, share
nonpublic personal information about you (“Information”) with outside third parties without your consent,
except for the specific purposes described below. This notice has been provided to you to describe the
Information we gather and the situations under which we need to share it.
Why We Collect and How We Use Information. We limit the collection and use of Information within our
firm to only those individuals associated or employed with us that must have Information to provide financial
services to you. Such services include maintaining your accounts, processing transaction requests,
providing financial planning, financial advisory, and other services described in our Form ADV.
Types of Information We Collect and How We Gather Information. Client Information collected by our
firm includes, but is not limited to the following:
Information received from clients on financial inventories through consultations with our
representatives. This information can include personal and household information such as income,
spending habits, investment objectives, financial goals, statements of account and other records
concerning the clients’ financial conditions and assets, together with information concerning
employee benefits and retirement plan interests, wills, trusts, mortgages and tax returns.
Information developed as part of financial plans, analyses or investment advisory services.
Information concerning investment advisory account transactions and trades.
Information about clients’ financial products and services transactions with our firm.
Additional examples are listed below.
We get most Information directly from you when you provide us with information from any of the following
sources:
Applications or forms (for example: name, physical address(es), email address(es), phone
number(s), social security number, birth date, assets, income, financial history)
Transactional activity in your account (for example: trading history and account balances)
Information services and consumer reporting sources (for example: to verify your identity or to
assess your credit history)
Other sources with your consent (for example: your insurance professional, attorney, or
accountant)
How We Protect Information. Our employees and affiliated persons are required to protect the
confidentiality of Information and to comply with our stated policies. They may access Information only
when there is an acceptable reason to do so, such as to service your account or provide you with financial
services. Employees who violate our Privacy Policy are subject to disciplinary action, up to and including
termination from employment with us. We also maintain physical, electronic, and procedural safeguards to
protect information, which comply with applicable SEC, state, and federal laws.
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Sharing Information with Other Companies Permitted Under Law. Information and advice furnished
by Freestate Advisors LLC to you, is treated as confidential and not disclosed to affiliated or unaffiliated
third parties, except as (1) permitted by you with written authorization, (2) shared in a manner necessary to
facilitate the advisory services provided by Freestate Advisors LLC or (3) as required by any rule, regulation
or law of any regulatory organization to which Freestate Advisors LLC or our investment advisor
representatives may be subject.
For example: you may ask Freestate Advisors LLC to provide information to your other services providers,
such as your accountant, and we are pleased to be of assistance when you direct us to share information.
Regulatory and self-regulatory bodies generally conduct routine audits of investment advisers to review
books and records, and in the process may review client information. Additionally, your account custodians
and their personnel will have access to and review client data for their internal purposes.
Former Customers. Even if we cease to provide you with financial products or services, our Privacy Policy
will continue to apply to you, and we will continue to treat your nonpublic information with strict
confidentiality.
Delivery Methods. A copy of this CUSTOMER PRIVACY POLICY NOTICE will be delivered to all clients
in writing by at least one of the following methods:
By hand delivering a copy to the client
Mailing a copy to the client’s address on record
If business is conducted electronically, a notice may be posted on an electronic site as long as the
client acknowledges receipt of the notice prior to the client obtaining any services or products from
Freestate Advisors LLC
A copy of the Privacy Policy Notice will be provided to the client no later than the time a client establishes
a relationship with Freestate Advisors LLC, unless this situation would cause a delay in the client obtaining
services and the client agrees to accept the notice at a later date. When this situation applies, a copy of
the Privacy Policy Statement will be delivered to the client within a reasonable time period following the
transaction.
Any time a change is made to the Privacy Policy, the statement to clients will be revised. The revised
statement will be given to all affected clients prior to any disclosure of information.
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