FRIEDENTHAL FINANCIAL, LLC

Friedenthal Financial, LLC Firm Brochure This brochure provides information about the qualifications and business practices of Friedenthal Financial, LLC. If you have any questions about the contents of this brochure, please contact us at (856) 210-6494 or by email at: info@friedenthalfinancial.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about Friedenthal Financial, LLC is also available on the SEC’s website at www.adviserinfo.sec.gov. Friedenthal Financial, LLC’s CRD number is: 150457 5000 Sagemore Drive Suite 102 Marlton, NJ 08053 (856) 210-6494 www.friedenthalfinancial.com info@friedenthalfinancial.com Registration does not imply a certain level of skill or training. Version Date: 08/18/2025 1  Item 2: Material Changes The material changes in this brochure from the last annual updating amendment of Friedenthal Financial, LLC on 03/03/2025, are described below. Material changes relate to Friedenthal Financial, LLC's policies, practices or conflicts of interest. • Jack A Goodman is no longer affiliated with Friedenthal Financial LLC, therefore his 2B information has been removed from the brochure. 2  Item 3: Table of Contents Item 1: Cover Page Item 2: Material Changes .................................................................................................................................................................................................... 2 Item 3: Table of Contents ..................................................................................................................................................................................................... 3 Item 4: Advisory Business ................................................................................................................................................................................................... 5 Item 5: Fees and Compensation .......................................................................................................................................................................................... 6 Item 6: Performance-Based Fees and Side-By-Side Management .................................................................................................................................... 8 Item 7: Types of Clients ....................................................................................................................................................................................................... 8 Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ....................................................................................................... 9 Item 9: Disciplinary Information ....................................................................................................................................................................................... 11 Item 10: Other Financial Industry Activities and Affiliations ........................................................................................................................................ 12 Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................................................................... 12 Item 12: Brokerage Practices .............................................................................................................................................................................................. 13 Item 13: Reviews of Accounts............................................................................................................................................................................................ 14 Item 14: Client Referrals and Other Compensation ......................................................................................................................................................... 14 Item 15: Custody ................................................................................................................................................................................................................. 15 Item 16: Investment Discretion .......................................................................................................................................................................................... 15 Item 17: Voting Client Securities (Proxy Voting) ............................................................................................................................................................. 15 Item 18: Financial Information .......................................................................................................................................................................................... 15 Item 2: Educational Background and Business Experience ............................................................................................................................................ 17 Item 3: Disciplinary Information ...................................................................................................................................................................................... 17 Item 4: Other Business Activities ...................................................................................................................................................................................... 17 Item 5: Additional Compensation .................................................................................................................................................................................... 17 Item 6: Supervision ............................................................................................................................................................................................................ 18 Item 2: Educational Background and Business Experience ............................................................................................................................................ 20 Item 3: Disciplinary Information ...................................................................................................................................................................................... 21 Item 4: Other Business Activities ...................................................................................................................................................................................... 22 Item 5: Additional Compensation .................................................................................................................................................................................... 22 Item 6: Supervision ............................................................................................................................................................................................................ 22 Item 2: Educational Background and Business Experience ........................................................................................... Error! Bookmark not defined. Item 3: Disciplinary Information ..................................................................................................................................... Error! Bookmark not defined. Item 4: Other Business Activities ..................................................................................................................................... Error! Bookmark not defined. Item 5: Additional Compensation ................................................................................................................................... Error! Bookmark not defined. Item 6: Supervision ........................................................................................................................................................... Error! Bookmark not defined. Item 2: Educational Background and Business Experience .......................................................................................................................................... 24 Item 3: Disciplinary Information ...................................................................................................................................................................................... 26 Item 4: Other Business Activities ...................................................................................................................................................................................... 26 Item 5: Additional Compensation .................................................................................................................................................................................... 26 Item 6: Supervision ............................................................................................................................................................................................................ 26 Item 2: Educational Background and Business Experience ............................................................................................................................................ 28 Item 3: Disciplinary Information ...................................................................................................................................................................................... 29 Item 4: Other Business Activities ...................................................................................................................................................................................... 29 Item 5: Additional Compensation .................................................................................................................................................................................... 30 Item 6: Supervision ............................................................................................................................................................................................................ 30 3  Item 2: Educational Background and Business Experience .......................................................................................................................................... 32 Item 3: Disciplinary Information ...................................................................................................................................................................................... 32 Item 4: Other Business Activities ..................................................................................................................................................................................... 32 Item 5: Additional Compensation ................................................................................................................................................................................... 32 Item 6: Supervision ............................................................................................................................................................................................................ 33 4  Item 4: Advisory Business A. Description of the Advisory Firm The firm is a limited liability company organized in the State of New Jersey. The inception date of the firm was April 14, 2009 and the firm became approved in August of 2009; the principal owner is Mark Stuart Friedenthal. B. Types of Advisory Services Friedenthal Financial, LLC (hereinafter “FF”) offers the following services to advisory clients: Investment Supervisory Services FF offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk tolerance of each client. FF creates an Investment Policy Statement for each client, which outlines the client’s current situation (income, tax levels, and risk tolerance levels) and then constructs a plan (the Investment Policy Statement) to aid in the selection of a portfolio that matches each client’s specific situation. Investment Supervisory Services include, but are not limited to, the following: • • • Investment strategy • • Asset allocation • Risk tolerance Personal investment policy Asset selection Regular portfolio monitoring FF evaluates the current investments of each client with respect to their risk tolerance levels and time horizon. Risk tolerance levels are documented in the Investment Policy Statement, which is given to each client. FF offers two strategies for investment supervisory services: Strategic Asset Allocation (static) and Tactical Asset Allocation (dynamic). Financial Planning and Consulting FF provides a variety of Financial Planning and Consulting services which may include but are not limited to Portfolio Reviews, Comprehensive Risk Tolerance Assessment, Evaluation of Financial Longevity, Retirement Readiness, Participant Directed 401(k)/403(b) Portfolio Review, Retirement Plan level Advisory Consulting, and other ad- hoc projects. These services are billed per project or on an hourly basis, as negotiated and agreed with client. The fee structure is documented in the Financial Consulting Services Agreement and paid in arrears by client. 5  Services Limited to Specific Types of Investments insurance products FF limits its investment advice and money management to mutual funds, equities, bonds, fixed income, debt securities, ETFs, real estate, hedge funds, third party money managers, REITs, including annuities, private placements, government securities, and options. FF may use other securities as well to help diversify a portfolio when applicable. C. Client Tailored Services and Client Imposed Restrictions FF offers the same suite of services to all of its clients. However, specific client financial plans and their implementation are dependent upon the client Investment Policy Statement which outlines each client’s current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific plan to aid in the selection of a portfolio that matches restrictions, needs, and targets. Clients may not impose restrictions in investing in certain securities or types of securities in accordance with their values or beliefs. D. Wrap Fee Programs FF does not participate in any wrap fee programs. E. Amounts Under Management FF has the following assets under management: Discretionary Amounts: Non-discretionary Amounts: Date Calculated: $ 75,960.00 December 2024 $ 173,814,517.00 Additionally, FF has $2,372,740 in assets under advisement. Item 5: Fees and Compensation A. Fee Schedule Clients should be advised that lower fees for comparable services may be available from other sources. Investment Supervisory Services Fees 6  FF offers two investment management services: Strategic Asset Allocation and Tactical Asset Allocation. Strategic Asset Allocation is a static (constant target) asset allocation, often called a “Buy, Hold, and Rebalance” portfolio. Tactical Asset Allocation is a dynamic asset allocation that shifts assets between different classes, geographies, and industries as market trends and conditions change. Strategic Asset Allocation (buy/hold/rebalance) Fee Schedule: Total Assets Under Management Annual Fee First $1,000,000 0.90% Next $2,000,000 0.60% Next $2,000,000 0.30% Above $5,000,000 0.10% Tactical Asset Allocation Fee Schedule: Total Assets Under Management Annual Fee First $1,000,000 1.20% Next $2,000,000 0.80% Next $2,000,000 0.50% Above $5,000,000 0.20% The fee schedule is attached as Exhibit B of the Investment Advisory Contract. Fees are paid quarterly in arrears, based on the average daily balance during the period, and clients may terminate their contracts with written notice. Because fees are charged in arrears, no refund policy is necessary. Clients may terminate their accounts without penalty within 5 business days of signing the advisory contract. Advisory fees are withdrawn directly from the client’s accounts with client written authorization. Because client fees will be withdrawn directly from client accounts, this advisor must: (A) Possess written authorization from the client to deduct advisory fees from an account held by a qualified custodian. (B) Send the qualified custodian written notice of the amount of the fee to be deducted from the client’s account. (C) Send the client a written invoice itemizing the fee prior to fee deduction, including any formulae used to calculate the fee, the time period covered by the fee and the amount of assets under management on which the fee was based. Financial Planning and Consulting Fees The fees for these services generally range from $150 to $500 per hour. They may be negotiated as a fixed cost per project. All fees are documented in the Financial Consulting Engagement Letter and billed in arrears. 7  B. Payment of Fees Payment of Investment Supervisory Fees Advisory fees are withdrawn directly from the client’s accounts with client written authorization. Fees are paid quarterly in arrears. C. Clients Are Responsible for Third Party Fees Clients are responsible for the payment of all third-party fees (i.e. brokerage fees, custodian fees, mutual fund fees, transaction fee etc.). Those fees are separate and distinct from the fees and expenses charged by FF. Please see Item 12 of this brochure regarding broker/custodian. D. Prepayment of Fees Investment Supervisory Fees are collected in arrears. Fixed fees that are collected in advance will be refunded based on the prorated amount of work completed at the point of termination. E. Outside Compensation for the Sale of Securities to Clients Neither FF nor its supervised persons accept any compensation for the sale of securities or other investment products, including asset-based sales charges or services fees from the sale of mutual funds. Item 6: Performance-Based Fees and Side-By-Side Management FF does not accept performance-based fees or other fees based on a share of capital gains on or capital appreciation of the assets of a client. Item 7: Types of Clients FF generally provides investment advice and management supervisory services to the following Types of Clients: ❖ Individuals ❖ High-Net-Worth Individuals ❖ Pension and Profit-Sharing Plans ❖ Charitable organizations ❖ Corporations 8  Minimum Account Size There is an account minimum of $250,000 which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation. Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss A. Methods of Analysis and Investment Strategies FF’s methods of analysis include charting analysis, fundamental analysis, technical analysis, and cyclical analysis. Charting analysis involves the use of patterns in performance charts. FF uses this technique to search for patterns used to help predict favorable conditions for buying and/or selling a security. Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or the analysis of management or competitive advantages. Technical analysis involves the analysis of past market data; primarily price and volume. Cyclical analysis involved the analysis of business cycles to find favorable conditions for buying and/or selling a security. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. B. Material Risks Involved Methods of Analysis Charting analysis strategy involves using and comparing various charts to predict long and short-term performance or market trends. The risk involved in solely using this method is that only past performance data is considered without using other methods to crosscheck data. Using charting analysis without other methods of analysis would be making the assumption that past performance will be indicative of future performance. This may not be the case. Fundamental analysis concentrates on factors that determine a company’s value and expected future earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived value. The risk assumed is that the market will fail to reach expectations of perceived value. Technical analysis attempts to predict a future stock price or direction based on market trends. The assumption is that the market follows discernible patterns and if these patterns can be identified then a prediction can be made. The risk is that markets do not always follow patterns and relying solely on this method may not work long term. Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, 9  can be leveraged to provide performance. The risks with this strategy are two-fold: 1) the markets do not always repeat cyclical patterns and 2) if too many investors begin to implement this strategy, it changes the very cycles they are trying to take advantage of. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. C. Risks of Specific Securities Utilized FF generally seeks investment strategies that do not involve significant or unusual risk beyond that of the general domestic and/or international equity markets. However, it will utilize short sales, margin transactions, and options writing. Short sales, margin transactions, and options writing generally hold greater risk of capital loss and clients should be aware that there is a material risk of loss using any of those strategies. Mutual Funds: Investing in mutual funds carries the risk of capital loss. Mutual funds are not guaranteed or insured by the FDIC or any other government agency. You can lose money investing in mutual funds. All mutual funds have costs that lower investment returns. They can be of bond “fixed income” nature (lower risk) or stock “equity” nature (mentioned above). Equity investment generally refers to buying shares of stocks by an individual or firms in return for receiving a future payment of dividends and capital gains if the value of the stock increases. There is an innate risk involved when purchasing a stock that it may decrease in value and the investment may incur a loss. Treasury Inflation Protected/Inflation Linked Bonds: The Risk of default on these bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit rather minimal. Fixed Income is an investment that guarantees fixed periodic payments in the future that may involve economic risks such as inflationary risk, interest rate risk, default risk, repayment of principal risk, etc. Debt securities carry risks such as the possibility of default on the principal, fluctuation in interest rates, and counterparties being unable to meet obligations. Stocks & Exchange Traded Funds (ETF): Investing in stocks & ETF's carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Investments in these securities are not guaranteed or insured by the FDIC or any other government agency. Real Estate funds face several kinds of risk that are inherent in this sector of the market. Liquidity risk, market risk and interest rate risk are just some of the factors that can influence the gain or loss that is passed on to the investor. Liquidity and market risk tend to have a greater effect on funds that are more growth-oriented, as the sale of appreciated properties depends upon market demand. Conversely, interest rate risk impacts the amount of dividend income that is paid by income-oriented funds. 10  Hedge Funds are not suitable for all investors and involve a high degree of risk due to several factors that may contribute to above average gains or significant losses. Such factors include leveraging or other speculative investment practices, commodity trading, complex tax structures, a lack of transparency in the underlying investments, and generally the absence of a secondary market. REITs have specific risks including valuation due to cash flows, dividends paid in stock rather than cash, and the payment of debt resulting in dilution of shares. Private placements carry a substantial risk as they are largely unregulated offerings not subject to securities laws. Long term trading is designed to capture market rates of both return and risk. Due to its nature, the long-term investment strategy can expose clients to various other types of risk that will typically surface at various intervals during the time the client owns the investments. These risks include but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market risk, and political/regulatory risk. Short term trading risks include liquidity, economic stability and inflation. Short sales risks include the upward trend of the market and the infinite possibility of loss. Margin transactions use leverage that is borrowed from a brokerage firm as collateral. Options writing involve a contract to purchase a security at a given price, not necessarily at market value, depending on the market. Options are contracts to purchase a security at a given price, risking that an option may expire out of the money resulting in minimal or no value. An uncovered option is a type of options contract that is not backed by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option positions entail buying and selling multiple options on the same underlying security, but with different strike prices or expiration dates, which helps limit the risk of other option trading strategies. Option writing also involves risks including but not limited to economic risk, market risk, sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk and interest rate risk. Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. Item 9: Disciplinary Information There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of this advisory business or the integrity of our management. 11  Item 10: Other Financial Industry Activities and Affiliations A. Registration as a Broker/Dealer or Broker/Dealer Representative Neither FF nor its representatives are registered as a broker/dealer or as representatives of a broker/dealer. B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor Neither FF nor its representatives are registered as a FCM, CPO, or CTA. C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests Neither FF nor its representatives have any material relationships to this advisory business that would present a possible conflict of interest. D. Selection of Other Advisors or Managers and How This Adviser is Compensated for Those Selections FF does not utilize nor select other advisors or third- p a r t y managers. All assets are managed by FF management. Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading A. Code of Ethics We have a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures and Reporting, Certification of Compliance, Reporting Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual Review, and Sanctions. Clients or prospective clients may request a copy of our Code of Ethics from management. B. Recommendations Involving Material Financial Interests FF does not recommend that clients buy or sell any security in which a related person to FF has a material financial interest. 12  C. Investing Personal Money in the Same Securities as Clients Representatives of FF may buy or sell securities for themselves that they also recommend to clients. FF will always document any transactions that could be construed as conflicts of interest. D. Trading Securities At/Around the Same Time as Clients’ Securities Representatives of FF routinely trade the exact same securities at the same time and price as clients. FF will always act in the best interest of the client. Item 12: Brokerage Practices A. Factors Used to Select Custodians and/or Broker/Dealers The Custodian, Schwab Institutional, is a division of Charles Schwab & Co., Inc., was chosen based on their relatively low transaction fees and access to mutual funds and ETFs as well as industry reputation. FF will never charge a premium or commission on transactions, beyond the actual cost imposed by Custodian. 1. Research and Other Soft-Dollar Benefits As a result of having assets custodied at Charles Schwab, Schwab makes available some basic market research and data via its advisor portal. 2. Brokerage for Client Referrals FF receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party. 3. Clients Directing Which Broker/Dealer/Custodian to Use FF will not allow clients to direct FF to use a specific broker-dealer to execute transactions. Clients must use FF recommended custodian (broker-dealer). Not all investment advisers require their clients to direct brokerage. By requiring clients to use our specific custodian, FF may be unable to achieve most favorable execution of client transaction and that this may cost clients’ money over using a lower-cost custodian. B. Aggregating (Block) Trading for Multiple Client Accounts FF maintains the ability to block trade purchases across accounts. While block trading may benefit clients by purchasing larger blocks in groups, we do not feel that 13  the clients are at a disadvantage due to the best execution practices of our custodian. Item 13: Reviews of Accounts A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews Client accounts are reviewed at least quarterly by a member of the Portfolio Management team. The Portfolio Management Team is instructed to review clients’ accounts with regards to their investment policies and risk tolerance levels. All accounts at FF are assigned to the members of this team. B. Factors That Will Trigger a Non-Periodic Review of Client Accounts Reviews may be triggered by material market, economic or political events, or by changes in client's financial situations (such as retirement, termination of employment, physical move, or inheritance). C. Content and Frequency of Regular Reports Provided to Clients Each client will receive at least quarterly a written report detailing the clients account performance, which will come from the custodian. Item 14: Client Referrals and Other Compensation A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) FF does not receive any economic benefit, directly or indirectly from any third party for advice rendered to FF clients. B. Compensation to Non –Advisory Personnel for Client Referrals FF may, via written arrangement, retain third parties to act as individuals to be compensated for client referrals for FF’s investment management services. All compensation with respect to the foregoing will be fully disclosed to each client to the extent required by applicable law. FF will ensure each individual to be compensated for client referrals is properly registered in all appropriate jurisdictions. 14  Item 15: Custody FF, with client written authority, has limited custody of client’s assets through direct fee deduction of FF’s Fees only. If the client chooses to be billed directly by Charles Schwab& Co., Inc., FF would have constructive custody over that account and must have written authorization from the client to do so. Clients will receive all required account statements and billing invoices from the custodian, that are required in each jurisdiction, and they should carefully review those statements for accuracy. Item 16: Investment Discretion For those client accounts where FF provides ongoing supervision, the client has given FF written discretionary authority over the client’s accounts with respect to securities to be bought or sold and the number of securities to be bought or sold. Details of this relationship are fully disclosed to the client before any advisory relationship has commenced. The client provides FF discretionary authority via a limited power of attorney that the client must review and execute in the Investment Advisory Contract and in the contract between the client and the custodian. Item 17: Voting Client Securities (Proxy Voting) FF will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of the security. Item 18: Financial Information A. Balance Sheet FF does not require nor solicit prepayment of more than $1,200 in fees per client, six months or more in advance and therefore does not need to include a balance sheet with this brochure. B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients Neither FF nor its management have any financial conditions that are likely to reasonably impair our ability to meet contractual commitments to clients. C. Bankruptcy Petitions in Previous Ten Years Neither FF nor its management has been the subject of a bankruptcy petition in the last ten years. 15  This brochure supplement provides information about Mark Stuart Friedenthal that supplements the Friedenthal Financial, LLC brochure. You should have received a copy of that brochure. Please contact Mark Stuart Friedenthal, President if you did not receive Friedenthal Financial, LLC’s brochure or if you have any questions about the contents of this supplement. Friedenthal Financial, LLC Form ADV Part 2B – Individual Disclosure Brochure for Mark Stuart Friedenthal Personal CRD Number: 2661065 Investment Adviser Representative Friedenthal Financial, LLC 5000 Sagemore Drive Suite 120 Marlton, New Jersey, 08053 (856) 210-6494 www.friedenthalfinancial.com mark@friedenthalfinancial.com 16  Item 2: Educational Background and Business Experience 1973 Name: Mark Stuart Friedenthal Born: Education Background and Professional Designations: BBA Finance/Management, Emory University 1995 Business Background: 2009 - Present President Friedenthal Financial, LLC 2005 - 2009 Vice President Citigroup 1999 – 2005 Vice President PHH Corp. 1997 – 1999 Pricing Manager GE Capital 1996 – 1997 Analyst Federal Reserve Bank of Atlanta 1995 – 1996 Asst. Portfolio Manager SRI Group Item 3: Disciplinary Information There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of this advisory business. Item 4: Other Business Activities Mark Stuart Friedenthal is the owner of a software technology company, Lexlan LLC. Item 5: Additional Compensation Other than salary, annual bonuses, or regular bonuses, Mark Stuart Friedenthal does not receive any economic benefit from any person, company, or organization, in exchange for providing clients advisory services through Friedenthal Financial, LLC. 17  Item 6: Supervision As the majority owner and representative of Friedenthal Financial, LLC, Mark Stuart Friedenthal supervises all duties and activities. Mark Stuart Friedenthal’s contact information is on the cover page of this disclosure document. 18  This brochure supplement provides information about Frederic Collins Wheeler IV that supplements the Friedenthal Financial, LLC brochure. You should have received a copy of that brochure. Please contact Mark Stuart Friedenthal, President if you did not receive Friedenthal Financial, LLC’s brochure or if you have any questions about the contents of this supplement. Friedenthal Financial, LLC Form ADV Part 2B – Individual Disclosure Brochure for Frederic (aka Ryan) Collins Wheeler IV Personal CRD Number: 5679832 Investment Adviser Representative Friedenthal Financial, LLC 5000 Sagemore Drive Suite 120 Marlton, New Jersey, 08053 (856) 210-6494 www.friedenthalfinancial.com ryan@friedenthalfinancial.com 19  Item 2: Educational Background and Business Experience Frederic Collins Wheeler IV 1986 Name: Born: Education Background and Professional Designations: Education: BS Finance, Drexel University, 2009 Designations: CFA – Chartered Financial Analyst The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962 and awarded by CFA Institute - the largest global association of investment professionals. There are currently more than 90,000 CFA charterholders working in 134 countries. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct. High Ethical Standards The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program, require CFA charterholders to: • Place their clients' interests ahead of their own • Maintain independence and objectivity • Act with integrity • Maintain and improve their professional competence • Disclose conflicts of interest and legal matters Global Recognition Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of many of the advanced skills needed for investment analysis and decision making in today's quickly evolving global financial industry. As a result, employers and clients are increasingly seeking CFA charterholders-often making the charter a prerequisite for employment. Additionally, regulatory bodies in 22 countries and territories recognize the CFA charter as a proxy for meeting certain licensing requirements, and more than 125 colleges and universities around the world have incorporated a majority of the CFA Program curriculum into their own finance courses. 20  Comprehensive and Current Knowledge The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio management, and wealth planning. The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and complex nature of the profession. To learn more about the CFA charter, visit www.cfainstitute.org. Business Background: 2021 – Present Consultant and Sole Member Wheeler Enterprises, LLC. 2019 -Present Chief Investment Officer Friedenthal Financial, LLC 2013 – 2019 Portfolio Manager Friedenthal Financial, LLC 2010 – 2013 Junior Portfolio Manager Friedenthal Financial, LLC 2009 – 2010 Investment Advisor Representative Metlife 2008 – 2008 Junior Equity Analyst Haverford Trust Company 2007 – 2008 Portfolio Management Intern PENN Capital Management 2006 – 2006 Analyst Consumer Financial Group Item 3: Disciplinary Information There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of this advisory business. 21  Item 4: Other Business Activities Frederic Collins Wheeler IV is a Consultant and Sole Member at Wheeler Enterprises, LLC. Item 5: Additional Compensation Other than salary, annual bonuses, or regular bonuses, Frederic Collins Wheeler IV does not receive any economic benefit from any person, company, or organization, in exchange for providing clients advisory services through Friedenthal Financial, LLC. Item 6: Supervision Mark Friedenthal supervises all duties and activities of Frederic Collins Wheeler IV. Mr. Friedenthal’s contact information is on the cover page of this disclosure document 22  This brochure supplement provides information about Daniel M. Reichman that supplements the Friedenthal Financial, LLC brochure. You should have received a copy of that brochure. Please contact Daniel M Reichman, Client Relationship Manager if you did not receive Friedenthal Financial, LLC’s brochure or if you have any questions about the contents of this supplement. Additional information about Daniel M Reichman is also available on the SEC’s website at www.adviserinfo.sec.gov. Friedenthal Financial, LLC Form ADV Part 2B – Individual Disclosure Brochure For Daniel M Reichman Personal CRD Number: 6926743 Investment Adviser Representative Friedenthal Financial, LLC 2 Brook Rd. Tenafly, NJ 07670 347-526-7307 www.friedenthalfinancial.com dan@eztracker401k.com 23  Item 2: Educational Background and Business Experience Name: Daniel M Reichman Born: 1969 Educational Background and Professional Designations: Education: MBA Finance & Management, New York University/Stern School of Business - 2002 BA Political Economy / Asian Studies, Williams College - 1988 Designations: CFA – Chartered Financial Analyst The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962 and awarded by CFA Institute - the largest global association of investment professionals. There are currently more than 90,000 CFA charterholders working in 134 countries. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct. High Ethical Standards The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program, require CFA charterholders to: • Place their clients' interests ahead of their own • Maintain independence and objectivity • Act with integrity • Maintain and improve their professional competence • Disclose conflicts of interest and legal matters Global Recognition Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of many of the advanced skills needed for investment analysis and decision making in today's quickly evolving 24  global financial industry. As a result, employers and clients are increasingly seeking CFA charterholders- often making the charter a prerequisite for employment. Additionally, regulatory bodies in 22 countries and territories recognize the CFA charter as a proxy for meeting certain licensing requirements, and more than 125 colleges and universities around the world have incorporated a majority of the CFA Program curriculum into their own finance courses. Comprehensive and Current Knowledge The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio management, and wealth planning. The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and complex nature of the profession. To learn more about the CFA charter, visit www.cfainstitute.org. Business Background: 2021 – Present Executive Director MMG Advisors, Inc 2018 – Present Investment Adviser Representative Friedenthal Financial, LLC 2018 - Present Partner EZTracker 401k 2017 - Present Chief Financial Officer Kuzari Group, LLC 2014 - 2017 Chief Financial Officer RDG Global, LLC 2004 – 2014 Director of M&A MMG Advisors, Inc. 2001 – 2004 Manager BDO Seidman, LLP 1996 – 2000 Director of Corporate Finance CIBC 25  1994 – 1996 Analyst Chase Manhattan Bank Item 3: Disciplinary Information There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of this advisory business. Item 4: Other Business Activities Daniel M Reichman is the Chief Financial Officer of BKD Group LLC, Cooperative Laundry Tri-State LLC and CNR Publications, LLC. Additionally, he is an Executive Director for MMG Advisors, Inc. From time to time, he may offer clients advice or products from those activities and clients should be aware that these services may involve a conflict of interest. Friedenthal Financial, LLC always acts in the best interest of the client and clients always have the right to decide whether or not to utilize the services of any representative of Friedenthal Financial, LLC in such individuals outside capacities. Item 5: Additional Compensation Daniel M Reichman does not receive any economic benefit from any person, company, or organization, other than Friedenthal Financial, LLC in exchange for providing clients advisory services through Friedenthal Financial, LLC. Item 6: Supervision As a representative of Friedenthal Financial, LLC, Daniel M Reichman is supervised by Mark Friedenthal, the firm's Chief Compliance Officer. Mark Friedenthal is responsible for ensuring that Daniel M Reichman adheres to all required regulations regarding the activities of an Investment Adviser Representative, as well as all policies and procedures outlined in the firm’s Code of Ethics and compliance manual. The phone number for Mark Friedenthal is (856) 210-6494. 26  This brochure supplement provides information about Claudia Rose Saia that supplements the Friedenthal Financial, LLC brochure. You should have received a copy of that brochure. Please contact Claudia Rose Saia if you did not receive Friedenthal Financial, LLC’s brochure or if you have any questions about the contents of this supplement. Additional information about Claudia Rose Saia is also available on the SEC’s website at www.adviserinfo.sec.gov. Friedenthal Financial, LLC Form ADV Part 2B – Individual Disclosure Brochure for Claudia Rose Saia Personal CRD Number: 4671952 Investment Adviser Representative Friedenthal Financial, LLC 5000 Sagemore Drive., Suite 102 Marlton, NJ 08053 (856) 210-6494 claudia@friedenthalfinancial.com 27  Item 2: Educational Background and Business Experience Name: Claudia Rose Saia Born: 1982 Educational Background and Professional Designations: Education: Bachelor of Science Finance and Accountancy, Villanova University - 2004 Designations: CFA – Chartered Financial Analyst The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962 and awarded by CFA Institute - the largest global association of investment professionals. There are currently more than 90,000 CFA charterholders working in 134 countries. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct. High Ethical Standards The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program, require CFA charterholders to: • Place their clients' interests ahead of their own • Maintain independence and objectivity • Act with integrity • Maintain and improve their professional competence • Disclose conflicts of interest and legal matters Global Recognition Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of many of the advanced skills needed for investment analysis and decision making in today's quickly evolving global financial industry. As a result, employers and clients are increasingly seeking CFA charterholders-often making the charter a prerequisite for employment. 28  Additionally, regulatory bodies in 22 countries and territories recognize the CFA charter as a proxy for meeting certain licensing requirements, and more than 125 colleges and universities around the world have incorporated a majority of the CFA Program curriculum into their own finance courses. Comprehensive and Current Knowledge The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio management, and wealth planning. The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and complex nature of the profession. To learn more about the CFA charter, visit www.cfainstitute.org. Business Background: 09/2021 - Present Investment Adviser Representative Friedenthal Financial, LLC 01/2021 – 08/2021 NA Unemployed 07/2018 - 12/2020 Investment advisor representative Friedenthal Financial 06/2014 - 07/2018 NA Unemployed 07/2004 - 06/2014 Vice President Morgan Stanley Item 3: Disciplinary Information There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of this advisory business. Item 4: Other Business Activities Claudia Rose Saia is not engaged in any investment-related business or occupation (other than this advisory firm). 29  Item 5: Additional Compensation Claudia Rose Saia does not receive any economic benefit from any person, company, or organization, other than Friedenthal Financial, LLC in exchange for providing clients advisory services through Friedenthal Financial, LLC. Item 6: Supervision As a representative of Friedenthal Financial, LLC, Claudia Rose Saia is supervised by Mark Friedenthal, the firm's Chief Compliance Officer. Mark Friedenthal is responsible for ensuring that Claudia Rose Saia adheres to all required regulations regarding the activities of an Investment Adviser Representative, as well as all policies and procedures outlined in the firm’s Code of Ethics and compliance manual. The phone number for Mark Friedenthal is (856) 210-6494. 30  This brochure supplement provides information about Soumyadeep Sinha that supplements the Friedenthal Financial, LLC brochure. You should have received a copy of that brochure. Please contact Soumyadeep Sinha if you did not receive Friedenthal Financial, LLC’s brochure or if you have any questions about the contents of this supplement. Additional information about Soumyadeep Sinha is also available on the SEC’s website at www.adviserinfo.sec.gov. Friedenthal Financial, LLC Form ADV Part 2B – Individual Disclosure Brochure for Soumyadeep Sinha Personal CRD Number: 7942133 Investment Adviser Representative Friedenthal Financial, LLC 5000 Sagemore Drive Suite 102 Marlton, NJ 08053 (447) 902-2303 charlie@friedenthalfinancial.com 31  Item 2: Educational Background and Business Experience Name: Born: 2000 Soumyadeep Sinha Educational Background and Professional Designations: Education: Master of Science Financial Mathematics, University of Illinois at Urbana Champaign - 2023 Business Background: 05/2024 - Present Jr. Portfolio Manager Friedenthal Financial, LLC 01/2024 – 04/2024 Independent Contractor- Venture Capital Analyst Independence Equity, LLC 06/2014 – 12/2023 NA Student Item 3: Disciplinary Information There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of this advisory business. Item 4: Other Business Activities Soumyadeep Sinha is not engaged in any investment-related business or occupation (other than this advisory firm). Item 5: Additional Compensation Soumyadeep Sinha does not receive any economic benefit from any person, company, or organization, other than Friedenthal Financial, LLC in exchange for providing clients advisory services through Friedenthal Financial, LLC. 32  Item 6: Supervision As a representative of Friedenthal Financial, LLC, Soumyadeep Sinha is supervised by Mark Friedenthal, the firm's Chief Compliance Officer. Mark Friedenthal is responsible for ensuring that Soumyadeep Sinha adheres to all required regulations regarding the activities of an Investment Adviser Representative, as well as all policies and procedures outlined in the firm’s Code of Ethics and compliance manual. The phone number for Mark Friedenthal is (610) 804-5070. 33