View Document Text
Part 2A of FORM ADV: Firm Brochure
Item 1: Cover Page
Friedlander & Co., Inc.
322 E. Michigan St., #250
Milwaukee, WI 53202
Phone: (414)273-0308
Fax: (414)273-3329
Email: friedco@earthlink.net
February 20, 2026
This brochure provides information about the qualifications and business practices of
Friedlander & Co. If you have any questions about the contents of this brochure, please
contact us at (414)273-0308 or friedco@earthlink.net. The information in this brochure
has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about Friedlander & Co. also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2: Material Changes
Friedlander & Co.'s practices and the information contained in this brochure have not
changed since the last annual update on February 15, 2024, with the following exception:
The assets under management have changed as detailed in Item 4-F on page 3 of this
brochure.
1
Version 16.0 ─ February 20, 2026
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees & Compensation
Item 6: Performance-Based Fees and Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities and Affiliations
Item 11: Code of Ethics and Policies and Procedures
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
11
2
Version 16.0 ─ February 20, 2026
Item 4: Advisory Business
A. Friedlander & Co. is an investment advisory firm and has been in business since
April 1982. Theodore (“Pete”) Friedlander III is the President, sole owner and
investment officer of the firm and personally supervises and reviews all accounts.
Mr. Friedlander also serves as the firm’s compliance officer.
B. Friedlander & Co. (“The Company”) serves as an investment adviser to separately
managed individual accounts.
C. The Company seeks long-term capital appreciation in its client portfolios and
employs a value-oriented investment philosophy based on the work of Benjamin
Graham. The Company seeks to identify and buy and hold securities which are
significantly undervalued. However, we do from time to time invest in equities
that would not be described as “value” stocks. The Company concentrates on
equity securities and considers, among other factors, earnings, dividends, book
value, net working capital, cash flow, private market value, and strength of
management in choosing its investments. The Company engages in little, if any,
short-term trading.
D. Friedlander & Co. always tailors our advisory services to the individual needs of
our clients. Clients may impose any restrictions they wish on the securities or
types of securities in which they invest. This tailoring is accomplished through
frequent personal communication with our clients and frequent review of each of
our accounts
E. We do not participate in wrap fee programs.
F. As of December 31, 2025, Friedlander & Co. managed $16,598,568 of client
assets on a discretionary basis and $548,248,919 of client assets on a
non-discretionary basis.
3
Version 16.0 ─ February 20, 2026
Item 5: Fees & Compensation
A. The Company’s fees are based on a percentage of the assets under management as
calculated on the first day of each calendar quarter. Fees are negotiable, but the
usual fee schedule is as follows:
a. 0.9% annually of the first $250,000 of assets per account
b. 0.75% annually of the next $250,000 of assets per account
c. 0.5% annually of all assets over $500,000 per account
Adjustments are made to the basic fee schedule to take into account a number of
factors, including the nature of the assets; the type of analysis required to manage
the account; the length of the client’s relationship with us; family relationships;
and the level of service required by the client. Adjustments to reduce fees are
made for accounts with substantial bond and cash positions.
B. The Company bills clients quarterly, in advance.
C. The Company has an arrangement with one family where a set annual fee is
charged for investment advisory services.
Clients trading securities or otherwise using brokerage services will incur
brokerage and other transaction costs, in addition to our fees. For more
information on brokerage fees, please consult Item 12 of this brochure (below).
D. Fees are payable quarterly, in advance. Upon written notice of termination by
either party, a pro rata refund will be promptly made to the client if termination
occurs before the end of a quarter.
E. The Company does not collect commissions or service fees or accept any
compensation for the sale of investment products, nor do its principal or any of its
supervised persons.
4
Version 16.0 ─ February 20, 2026
Item 6: Performance-Based Fees
The Company receives no performance-based fees on any of its accounts.
Item 7: Types of Clients
We provide investment advice primarily to individuals and their related accounts
(including trusts and individual retirement accounts), and to a small number of
foundations.
Our usual minimum account size is $3,000,000 (or a minimum annual fee of $20,000).
However, under certain circumstances, we may accept client accounts that have an asset
value of less than that.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
A. The Company seeks long-term capital appreciation in its client portfolios and
employs a value-oriented investment philosophy based on the work of Benjamin
Graham. The Company seeks to identify and buy and hold securities that are
significantly undervalued. However, we do from time to time invest in equities
that would not be described as “value” stocks. The Company concentrates on
equity securities and considers, among other factors, earnings, dividends, book
value, net working capital, cash flow, private market value, and strength of
management in choosing its investments. In addition to equity securities of
exchange-listed companies, the Company also offers advice on securities traded
over-the-counter; corporate debt securities; commercial paper; certificates of
deposit; municipal securities; mutual fund shares; United States government
securities; money market instruments; and interests in partnerships, closely held
companies, and startups.
Investing in securities of any type involves risk of loss that the Company’s clients
should be prepared to bear. In addition, the Company relies solely on the
investment expertise and business judgment of one person, and client interests
may be placed at risk if Theodore Friedlander III becomes unable, for any reason,
to provide investment advisory services. The Company has developed a
contingency plan to deal with that possibility, but the associated risk cannot be
eliminated.
B. The Company invests in “value” stocks of companies of all sizes and industries,
with a current concentration in stocks of the banking and financial services
industry. The Company may be wrong in its assessment of a company’s value,
and the stocks we recommend may not reach what we believe are their full values.
Also, from time to time, “value” investment approaches fall out of favor with
investors. During those periods, the Company’s relative performance may suffer.
Prospective investors who are uncomfortable with an investment that may
decrease in value should be aware of this risk.
5
Version 16.0 ─ February 20, 2026
The Company historically and currently has over-weighted financial stocks in
many of its portfolios. This is done with the full agreement of the clients who
maintain those accounts. Nevertheless, this concentration in one industry sector
has inherent risks of which clients must be aware.
The Company engages in little, if any, short-term trading. Frequent trading of
securities is not part of our primary strategy. If a client were to direct the
Company to engage in such trading in their accounts, the client should be
prepared to bear the risk of worsened investment performance, whether through
increased brokerage or transaction costs, taxes, or poor decision-making.
C. The prices of the securities, particularly common stocks, in which the
Company invests may decline for a number of reasons. The price declines of
common stocks, in particular, may be steep, sudden, and prolonged. Clients
must keep in mind that investing in common stocks entails a risk of
permanent loss of capital.
The Company invests in some accounts in small- and micro-cap stocks. The
securities of smaller capitalization companies are often riskier than larger
capitalization companies, and their share prices are often more volatile. The
returns of smaller capitalization stocks may vary significantly from the returns of
the overall market. Relative to large company stocks, the stocks of smaller or
medium capitalization companies may be thinly traded and illiquid, and purchases
and sales may result in higher transaction costs.
While bonds and other debt securities normally fluctuate less in price than
common stocks, there have been extended periods of increases in interest rates
that have caused significant declines in bond prices. In general, the value of
bonds and other debt securities falls when interest rates rise. Longer term
obligations are usually more sensitive to interest rate changes than shorter term
obligations. Additionally, the issuers of the bonds or debt securities in which the
Company invests may not be able to make interest or principal payments. Even if
able to make those payments, they may suffer adverse changes in financial
condition that would lower the credit quality of the security, leading to greater
volatility in the price of the security.
The Company’s performance will also be affected by our ability to anticipate
correctly the relative potential returns and risks of the asset classes in which the
Company invests. For example, an account’s relative investment performance
would suffer if only a small portion of its assets were allocated to stocks during a
significant stock market advance, and its absolute investment performance would
suffer if a major portion of its assets were allocated to stocks during a market
decline. Additionally, the Company may overweight or underweight certain
companies, sectors, or industries, which may cause investment performance to be
more or less sensitive to developments affecting those companies, sectors, or
industries. Finally, since the Company intends to assume only prudent investment
6
Version 16.0 ─ February 20, 2026
risk, there will be periods during which accounts underperform other advisers that
are willing to assume greater risk.
Item 9: Disciplinary Information
There have been no disciplinary actions against the Company or any of its employees in
the past ten years, including (a) any action by any domestic, foreign or military court; (b)
any proceeding before the SEC or any other federal, state, or foreign regulatory agency;
or (c) any proceeding before any self-regulatory organization.
Item 10: Other Financial Industry Activities and Affiliations
Neither the Company nor any of its affiliated persons is registered, or has an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer, a
futures commission merchant, commodity pool operator, commodity trading advisor, or
an associated person of any of those entities.
The Company does not receive compensation from any other investment advisers,
whether for referrals or any other reason.
Item 11: Code of Ethics and Policies and Procedures
Friedlander & Co. maintains a written Code of Ethics policy which applies to all
employees and officers of the Company. A copy of our Code of Ethics will be provided
to any client or prospective client upon request. The Code requires all employees of the
Company to follow all applicable Federal and State laws, rules, and securities regulations
and to act in the best interests of and for the benefit of its clients. The Code prohibits the
misuse of material non-public information by any persons associated with the Company.
In addition to observing all laws and regulations covering Registered Investment
Advisors, the Company expects its officers and employees to avoid potential conflicts of
interest or even the appearance of such conflicts. Employees are required to review this
policy annually and certify in writing that they will fully comply with its terms.
Friedlander & Co. also maintains written Policies and Procedures which describe the
supervisory structure of the Company and discusses, among other subjects, fees,
brokerage practices (including a Best Execution Policy), custody of client assets, policies
for reporting to clients on assets under management, employee trading and ownership of
securities, and a succession plan in the event of Theodore Friedlander’s incapacity or the
destruction of the Company’s offices. Friedlander & Co. also maintains written policies
and procedures to protect sensitive client information and to address unauthorized access
to or use of customer information, including procedures for providing timely notification
to individuals affected by an incident involving sensitive customer information with
details about the incident and information designed to help affected individuals respond
appropriately.
A copy of our Policies and Procedures will be provided to any client or prospective client
upon request.
7
Version 16.0 ─ February 20, 2026
Item 12: Brokerage Practices
A.
Our overriding objective in effecting portfolio transactions is to obtain the best
combination of price, execution, and customer service. Commission rates are an
important factor, but we also consider the full range and quality of a
broker-dealer’s services, including the value of research provided; quality of
execution, clearance, and settlement capabilities with follow-through and support;
our trust and confidence in the broker-dealer, including its integrity, financial
stability, reliability, and competence; responsiveness to us; length and quality of
the business relationship with us; and personal service to the client such as family
cash management and assistance in transfers for charitable donations.
The Company employs a long-term, value-oriented investment strategy that
results in extremely low portfolio turnover by current standards. As a result,
commission rates and execution capabilities are not the only criteria by which we
judge the value of a brokerage relationship to our clients. The Company has
longstanding relationships with both its clients and its brokers, and believes that
the existing execution process well serves its clients when all relevant factors are
taken into consideration.
1.
From time to time, certain broker-dealers who provide best execution
also furnish investment research, such as analyses, reports concerning
issuers, industries, and the economy to us for use in managing
portfolios. The research provided includes both proprietary and
third-party research. We may use these broker-dealers to effect
securities transactions in return, in part, for investment research and
ideas. Investment research furnished by broker-dealers is used in
servicing all accounts and may not necessarily be used in connection
with the accounts that paid commission to the broker-dealers providing
such research.
When we use client brokerage commissions to obtain research, we
receive a benefit because we do not have to produce or pay for the
research. Thus, we may have an incentive to select or recommend a
broker based on the receipt of research, rather than the client’s interest
in receiving most favorable execution. No receipt of products,
services, or compensation other than research information has any
effect on the allocation of securities transactions.
2.
The Company does not receive client referrals from broker-dealers,
and thus does not consider the possibility of referrals in selecting or
recommending broker-dealers.
3.
Clients are asked whether they have a preference as to which broker
should effect securities transactions. If there is no such preference, the
8
Version 16.0 ─ February 20, 2026
Company will allocate transactions to brokers and dealers taking into
consideration the best interests of the account and the value of an
ongoing relationship with the broker or dealer. Unless the client
specifies a commission rate to be paid on transactions, we will in good
faith effect transactions at commission rates we believe to be
reasonable and competitive. If a client directs us to a particular broker,
we may not be able to obtain discounts or best execution, and a
disparity in commission charges may arise between clients who direct
us to a particular broker and those who do not.
B. Where possible, we aggregate the purchase and sale of securities for various client
accounts. However, client arrangements with brokers who also custody their
accounts make aggregating impossible in many instances. Not aggregating can
result in higher transaction costs to clients.
Item 13: Review of Accounts
The principal of the Company, Mr. Friedlander, personally reviews all client accounts on
a continuing basis. Accounts are monitored and reviewed at least weekly, and there is
continuous personal contact with clients, even those with discretionary accounts. Client
accounts are under continuous review to maintain portfolios in line with the Company’s
investment methodology.
All clients are provided with a written quarterly statement of their accounts and summary
of assets under management, and a written review to augment the report when desirable.
More frequent account updates and specific information on individual securities are
provided at a client’s request. Clients in individual accounts also typically receive a
monthly account statement directly from the custodian (usually a brokerage).
The Company maintains a continuing dialogue with its clients to assure that assets under
management are structured according to the individual client’s needs and goals.
9
Version 16.0 ─ February 20, 2026
Item 14: Client Referrals and Other Compensation
A.
The Company has no arrangements with any non-clients in which we receive
any economic benefit for providing investment advice or other advisory
services.
B.
The Company and its related persons provide no direct or indirect
compensation to anyone for client referrals.
Item 15: Custody
We do not maintain custody of client assets. Clients should compare account statements
they receive from their brokerage or other custodian with those they receive from the
Company.
Item 16: Investment Discretion
In several of our accounts, we have discretionary authority to manage assets. In other
words, we make the decisions regarding the securities we will purchase and sell on behalf
of that client. Individual account clients may set limits on this investment discretion in
writing or in discussion with us, subject to agreement by the Company. For example, a
client may specify certain securities, types of securities, sectors or industries they do not
want held in their account.
The Company works very closely with clients so that discretionary transactions are made
within the context of the needs of the individual client. In short, the discretionary power
to make securities transactions is circumscribed both by any limitations imposed by the
client and by the Company’s judgment as to the needs and best interests of the client.
Discretionary authority over an account must be granted in writing, in advance, by the
client. The Company also manages accounts over which it does not have discretionary
authority.
Item 17: Voting Client Securities
The Company does not accept authority to vote client securities. Clients receive their
proxies directly from the custodians of their accounts and may vote their own securities.
Thus, the Company does not maintain proxy voting policies and procedures.
10
Version 16.0 ─ February 20, 2026
Item 18: Financial Information
A. We do not require or solicit prepayment more than one quarter in advance.
B.
There are no financial issues that are likely to impair our ability to meet our
contractual commitment to clients.
C. We have not been the subject of a bankruptcy petition at any time during the
past ten years.
11
Version 16.0 ─ February 20, 2026