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Firm Disclosure and Privacy Policy
January 26, 2026
This Brochure provides information about the qualifications and business practices of
Fulcrum Wealth Advisors, LLC (“Fulcrum”). If you have any questions about the contents
of this Brochure, please contact us at 844-621-0630. The information in this Brochure has
not been approved or verified by the United States Securities and Exchange Commission
or by any state securities authority.
Fulcrum is a registered investment adviser. Registration as an investment adviser does
not imply any level of skill or training.
information about Fulcrum
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov. Please refer to CRD# 169277 when researching our firm.
Fulcrum Wealth Advisors, LLC
10940 NE 33rd Place, Suite 210
Bellevue, WA 98004
jim.falcone@fulcrumwa.com
www.fulcrumwa.com
844-621-0630
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Item 2 - Material Changes
We are required to advise clients and prospective clients of any material changes to this Form ADV Part
2A Brochure since our last annual update.
Since our last annual update in February 2025, we no longer have any investment advisor representatives
who have dual registrations with an unaffiliated broker-dealer or other investment adviser. This reduces
certain conflicts of interest present with such dual registrations, and we have removed these references
throughout this Brochure.
Clients will receive an annual summary of any material changes to this and subsequent brochures no later
than 120 days after our fiscal year-end of December 31. At that time, we will offer either a full copy of our
most current brochure or details related to all material changes, along with an offer to provide a full copy of
our current brochure.
If you would like additional information about Fulcrum Wealth Advisors, LLC, please contact us at 844-621-
0630, or visit the SEC’s website at www.adviserinfo.sec.gov.
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Table of Contents
Item 2 - Material Changes ............................................................................................................................. 2
Item 4 - Advisory Business............................................................................................................................ 4
Item 5 - Fees and Compensation .................................................................................................................. 6
Item 6 - Performance Based Fees ................................................................................................................ 8
Item 7 - Types of Clients ............................................................................................................................... 8
Item 8 - Methods of Analysis, Investment Strategies and ............................................................................. 8
Item 9 - Disciplinary History ........................................................................................................................ 10
Item 10 - Other Financial Industry Activities and Affiliations ....................................................................... 10
Item 11 - Code of Ethics, Participation or Interest in Client Transactions, Personal Securities Accounts . 10
Item 12 - Brokerage Practices..................................................................................................................... 11
Item 13 - Review of Accounts ..................................................................................................................... 14
Item 14 - Client Referrals and Other Compensation ................................................................................... 14
Item 15 - Custody ........................................................................................................................................ 14
Item 16 - Investment Discretion .................................................................................................................. 15
Item 17 - Voting Client Securities (Proxy Voting) ........................................................................................ 15
Item 18 - Financial Information.................................................................................................................... 15
Fulcrum Wealth Advisors - Privacy Policy .................................................................................................. 15
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Item 4 - Advisory Business
Fulcrum Wealth Advisors, LLC, (“Fulcrum,” “we,” “our,” “us”) is a Washington state limited liability company
owned and operated by Jim Falcone; he is the sole owner. Fulcrum was started in 2013 to provide
personalized and independent investment management services to clients and institutions.
It is important for you to provide your representative with information on your investment goals. And, if
possible, provide the approximate time before you will need to use your investments. Our representatives
will educate themselves about your investment objectives and time horizon through a variety of means,
primarily through direct interviews or questionnaires.
Wealth Management
Your representative will provide investment management services on a discretionary basis for a fee based
on a percentage of assets under management. Your investments will be tailored to match your objectives
and time horizon. In some cases, Advisor may utilize a separate and unaffiliated registered investment
advisor (“Independent Manager”) to assist in the management of your Account. You, as the client, may
place restrictions on the specific securities or types of securities used in your Account. You must notify us
in the advisory agreement (“Agreement”) you sign with Fulcrum or later in writing.
In connection with our investment management services, we also provide wealth management based on
client needs. Wealth management services include macro-economic analysis, investment research,
ongoing financial planning, retirement planning, quarterly performance reporting, consulting about other
areas of financial life, such as tax issues, real estate considerations, or philanthropic advice. Because
services are provided based on individual client circumstances, not all wealth management clients will
receive all wealth management services.
Financial Planning & Consulting
We provide a variety of financial planning and financial consulting services, including the Wealth
Management services described above, but offered as a standalone service without investment
management.
Comprehensive Consulting for Investors Managing Their Own Money
This service is best for clients who want to handle their own investments, including all trade execution and
rebalancing, but who want ongoing help with the financial planning and research elements of investing. We
provide ongoing financial planning, macro-economic analysis, investment research, annual plan review,
quarterly reviews, and specific product or other financial reviews, as appropriate for the client.
One-Off Consulting
For clients looking for one-time advice in a specific area, we offer consulting for an hourly fee. These
services typically fall into the areas of financial planning, portfolio reviews, insurance reviews, or tax
consulting (tax consulting does not involve tax return preparation—it is focused on client-specific issues
common to investing scenarios and options; we encourage you to consult your own tax adviser to confirm
the application of our advice to your specific situation).
ERISA Plan Consulting
We offer ERISA plan consulting to help clients manage their 401(k) or other self-directed retirement
accounts that are not managed through our firm. Clients seeking this service will sign up with a third-party
provider, Plan Confidence, that provides data on investment costs, options, and investment allocation
based on the client’s investment profile, time horizon, and risk tolerance. We are available to offer macro-
level investment advice and context for your retirement assets, including potential allocation decisions, but
we do not implement any transactions. Clients are responsible for executing all transactions or rebalancing
their retirement plan assets directly through the plan’s investment portal.
General Information on Financial Plans
If you receive a written plan, it makes an attempt to provide you with an estimate of future growth in your
net-worth and income. All tax sensitive reports are provided to you as estimates of future income and
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estate tax liabilities. These tax sensitive reports are based on current federal and applicable state laws
regarding taxation. Federal and State Tax Laws are subject to change and interpretation. All reports,
financial statement projections, tax liability estimates, and analysis are intended exclusively for your use in
developing and implementing your financial plan. In view of this limited purpose, un-audited data is collected
and used to produce your financial plan, therefore, any report, financial statement or analysis is to be
considered un-audited as well. Accordingly, you should understand that such financial statements cannot
be used as a representation of wealth, to obtain credit, or for any other purpose, other than developing a
financial plan. Fulcrum will not audit (examine), review or compile such statements and accordingly, we will
not express an opinion or other form of assurance on these financial statements, including the
reasonableness of assumptions and other data on which any financial statements or projections are based.
There will be differences between projected estimates and the actual results of the plan, because events
and circumstances frequently do not occur as expected. Investment returns in particular are most volatile
and the probability of estimates coming close to actual results declines with a reduction in the investment-
holding period. We do not in any way represent or imply that the investment returns will be similar to
estimates projected in your financial plan. The estimates reflect the historical returns of the various asset
classes, and the past performance of these asset classes does not guarantee that future results of these
asset classes or your investments will be similar. Fulcrum uses a proactive investment strategy; therefore,
the actual returns of your portfolio will differ from the financial plan projections. The financial plan is highly
dependent on certain economic assumptions about the future. Therefore, the client should establish
familiarity with historical data regarding key assumptions such as inflation and investment rates of return,
as well as an understanding of how significantly these assumptions affect the results of our analyses. We
will not express any assurance as to the accuracy or reasonableness of your specific data and your
assumptions. You are ultimately responsible for the assumptions and personal data upon which our
procedures and projections are based. The financial plan assumptions and reports are primarily a tool to
alert clients to certain possibilities. The reports are not intended to provide any guarantee about future
events, including an individual’s investment returns. The implementation of the plan is solely your
responsibility.
The financial plans provided for some of our clients do not address all potential aspects of financial planning.
Typically, our plans address retirement planning, college funding, and estate planning. Risk management
issues such as life, health, disability, and long-term care insurance are not always addressed in every
financial plan, and you are encouraged to ask specifically about these issues. Our financial plans are not
intended to nor should they be considered to be advice about law or your legal rights and responsibilities,
accounting or tax planning, the avoidance of tax penalties or interest or preparation of your tax return. You
are encouraged to seek competent legal and tax advice before implementing any recommendation made
in a written financial plan.
Boeing employees receive complementary areas of financial planning or receive a waiver from being
charged the hourly rate Fulcrum typically charges.
When we recommend that you rollover retirement assets or transfer existing retirement assets (such as a
401(k) or an IRA) to our management, we have a conflict of interest. This is because we will generally earn
additional revenue when we manage more assets. In making the recommendation, however, we do so only
after determining that the recommendation is in your best interest. Further, in making any recommendation
to transfer or rollover retirement assets, we do so as a “fiduciary,” as that term is defined in ERISA or the
Internal Revenue Code, or both. We also acknowledge we are a fiduciary under ERISA or the Internal
Revenue Code with respect to our ongoing investment advisory recommendations and discretionary asset
management services, as described in the advisory agreement we execute with you. To the extent we
provide non-fiduciary services to you, those will be described in the advisory agreement.
Assets Under Management
As of December 31, 2025, Fulcrum had $208 million under management, all on a discretionary basis.
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Types of Investments Used
We consider many different types of securities when formulating the investment advice we give to you, and
do not provide advice only limited security types. If you come to us with existing investments, we evaluate
them with respect to your financial goals, risk tolerance, and investment time horizon. Depending upon your
situation, your account(s) managed by us may contain individual stocks, corporate and/or government
bonds, mutual funds, or exchange traded funds (“ETFs”). In some situations, we may recommend that real
estate-focused securities be part of your investment portfolio. We may also recommend direct participation
programs (DPPs), business direct companies (BDCs), structured notes, and non-traded REITs.
Negatively Correlated Investments
We may invest a portion of your portfolios in negatively correlated mutual funds or ETFs. Negatively
correlated mutual funds or ETFs may rise in value while the general stock market declines and vice versa.
We may add these negatively correlated mutual funds or ETFs in an attempt to reduce the volatility of your
portfolio. The addition of negatively correlated investments does not in any way guarantee that the volatility,
draw down, or loss of portfolio principal will be lower, and it may actually reduce long-term portfolio
performance.
Selection of Other Advisors
In some situations, we recommend that all or a portion of a client’s investment portfolio be actively managed
by another investment advisor(s). These other advisors are reviewed and recommended by us to provide
clients with expertise in a particular investment style, market segment or investment strategy. We consider
your individual circumstances, needs, and objectives and recommend other advisors when recommending
other advisors. The other advisors managing portions of your portfolio will charge a fee for these services
and these fees are distinct, separate, and in addition to, the fees we charge. Our fees remain the same
regardless of which managers we select on your behalf. A detailed description of the other advisors’
services and fees is provided in their disclosure brochure. Our role is to oversee these other advisors to
assure they perform their services as expected.
If we recommend, and you choose to use, another advisor(s) to manage all or a portion of your portfolio
you will enter into an agreement with discloses the manager(s) and the additional fees you will pay.
Item 5 - Fees and Compensation
In most situations, the fees for services will be based on the amount of assets you have managed by
Fulcrum. You will sign an advisory agreement that will describe the investment management services to be
provided by Fulcrum, as well as the fees charged. Your advisory fees will be automatically deducted by
Fulcrum from your accounts on a quarterly basis. The fee will be charged in advance, meaning that the fee
will be collected at the beginning of the quarter. The fee will be a percentage of the value of all assets in
the Account(s) at the beginning of the calendar quarter. The fee is calculated by multiplying the Account(s)
value (including all positions in the account, cash, declared and paid dividends, accrued income and interest
payments) of the assets at the beginning of the calendar quarter by one-quarter of the Annual Advisory Fee
as noted in your Agreement.
All fees charged by Fulcrum for investment management services are separate and distinct and in addition
to the fees and expenses charged by mutual funds and exchange traded funds (ETFs). In these cases, the
fees and expenses are described in each fund's prospectus. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. Accordingly, you should review both
the fees charged by the funds/ETFs, custodian, Independent Managers and the fees charged by Fulcrum
to fully understand the total amount of fees to be paid. Additionally, the investments selected for you are
not exclusively available to Fulcrum and could be obtained through other firms.
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The fees to be charged are shown on the advisory agreement but the standard advisory fee rates are as
follows:
Assets Managed
$0 to $2,000,000
$2,000,001 to $5,000,000
$5,000,001 to $15,000,000
$15,000,001 and up
Fee Rate
1.25%
1.10%
1.00%
negotiable
Financial Planning & Consulting Fees
Wealth Management clients typically receive our Financial Planning & Consulting services in connection
with the asset-based fees described above. Accordingly, the fees described in this section typically apply
to clients who wish to engage us for a financial plan without an Investment Management relationship. In
some cases, such as for very complex or unusual projects, we may enter into a separate consulting
agreement with a Wealth Management client, but the scope and fees would be made explicit in a separate
agreement.
Except as noted, Fees for Financial Planning & Consulting are based upon the amount of time it takes to
complete your plan or provide the consulting services at an hourly rate of $350 per hour.
We provide ERISA Consulting Services for $20 per month (no hourly fee).
Comprehensive Consulting for Investors Managing their Own Money is offered for $350 per hour.
The Financial Planning & Consulting agreement (“Planning Agreement”) you sign with Fulcrum will describe
the services to be provided and our estimate of the time to complete your plan. Fees may be lowered or
waived depending on the client and the complexity of the plan or the clients’ investment sophistication level.
In addition to Fulcrum’s Advisory Fees, you are also responsible for the transaction charges, fees and other
expenses charged and imposed by the firm who holds your assets (Custodian). In the event you or Fulcrum
terminates the advisory agreement during a quarter, the fee will be rebated for the portion of the quarter
where services were not provided. Asset based fees are pro-rated based upon the number of days the
account was under our management. Hourly fees are charged based upon the number of hours actually
expended on the financial plan. The termination date used is the date Fulcrum or Client notifies the other
party in writing (to address of record) of the termination. In the event the account is not available for
electronically debiting the fee, Advisor will send a check to the most recent address of record for the Client.
You may terminate this agreement within five (5) business days of the effective date of your agreement
without any penalty or fees.
Each time our fee is directly deducted from client accounts, we will send the qualified custodian notice of
the amount of the fee to be deducted from your account.
Third-Party Manager Fees
In addition to the fees you pay to Fulcrum, if all or a portion of your portfolio is managed by one or more
third-party managers, you will pay additional fees to that manager. These fees are charged as a percentage
of your assets under management and will be disclosed in a written Schwab Agreement.
Additional Compensation
Fulcrum does not receive any additional compensation outside of our advisory fees. However,
representatives of our firm may receive additional compensation through sales of insurance products. See
Item 10 of this Brochure and your representative’s ADV Part 2B Brochure Supplement for additional
information about such outside business activities, the additional compensation, and the conflicts of interest
inherent in such recommendations.
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Item 6 - Performance Based Fees
Fulcrum does not manage advisory services in a performance-based fee structure. Fees are calculated
based on the value of your assets in your managed accounts. We provide investment advisory services to
other clients in addition to you. Not all clients receive the same investment advice, nor do they pay the
same fee. We will act in the best interests of each of our clients at all times.
Item 7 - Types of Clients
Fulcrum clients are individuals with trust accounts, retirement, and non-retirement assets. Clients also
consist of banks, ERISA pension and profit-sharing plans, corporations, estates and charitable
organizations. The minimum account size for an advisory account client is $25,000, although this may be
waived in special situations such as for referrals from existing clients.
Item 8 - Methods of Analysis, Investment Strategies and
Risk of Loss
While the methods of analysis are constantly evolving, many decisions and recommendations are made
using the following:
Quantitative Analysis: An analysis technique that seeks to understand behavior by using complex
mathematical and statistical modeling, measurement, and research. By assigning a numerical
value to variables, quantitative analysts try to replicate reality mathematically. Some believe that it
can also be used to predict real-world events, such as changes in a share price.
Qualitative Analysis: Securities analysis that uses subjective judgment based on non-quantifiable
information, such as management expertise, industry cycles, strength of research and
development, and labor relations. This type of analysis technique is different from quantitative
analysis, which focuses on numbers. The two techniques, however, are often used together.
Modern Portfolio Theory – is the process of maximizing the expected return of the portfolio for a
given amount of portfolio risk.
Technical Analysis – is the discipline of using historical price movement in an attempt to identify
market trends and to ascertain how long the trend may last.
Investment Scoring Analysis – Fulcrum may employ a proprietary or a third-party system that
scores investments based on quantitative methods. This scoring may be used in the analysis of
investments to a desired performance level.
Fulcrum and your representative have the ability to construct your portfolio using a wide variety of
investments, including stocks, bonds, exchange traded funds, mutual funds, closed end funds, unit
investment trusts, Independent Managers, options and other investments available through the brokerage
firm where your assets are held in custody. Additionally, a large cash position may be utilized, the value of
which is included in the calculation of your advisory fee. Various investment strategies may be used: Long
Term Purchases – investments purchased with the expectation to hold the position over a long period of
time, typically longer than one year. Short Term Purchases – investments purchased with the expectation
that they will be quickly sold within a short time period. Margin Transactions – a transaction where you
would borrow money to purchase a security and the underlying position is used as collateral on the loan.
Options – an investment that that involves buying a right to purchase or sell a security at a specific price
for a specified time.
Investing has various risks as all investments have the risk of losing value. Some investments have the risk
of defaulting on interest or principal payments. Investors are also faced with the risk that inflation will
outpace the returns of the investment, which lowers the purchasing power for the investor. Rebalancing
your portfolio may have an impact on your tax status, which could increase your tax obligation. Investing
in options incurs the risk of expiration as well as loss of value over time. It is important that you understand
that there are numerous risks associated with your investments. Please discuss any investment risk
concerns you have with your Fulcrum representative and any tax concerns with your tax consultant.
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Margin Transactions
If you request, we can help you establish your account to allow for margin transactions. Margin allows you
to purchase investments for your portfolio with money borrowed from your custodian and secured by the
investments in your brokerage account. This allows you to purchase more stock than you would be able to
with your available cash and allows us to purchase stock without selling other holdings. Therefore, your
exposure to market volatility increases. In a declining market your account could experience greater losses.
Derivatives Risk
The use of derivatives such as options can lead to losses, including those magnified by leverage,
particularly when derivatives are used to enhance return rather than offset risk.
Liquidity Risk
Liquidity is the ability to readily convert an investment into cash. Generally, assets are more liquid if many
traders are interested in a standardized product. For example, Treasury Bills are highly liquid, while real
estate properties are not. Unregistered securities are also not liquid. Certain instrument, such as non-traded
REITs or some DPPs may have no readily available market or third-party pricing. Structured notes usually
have a limited secondary market and are often relatively illiquid. Reduced liquidity may have an adverse
impact on market price and the ability to sell particular securities when necessary to meet cash needs or in
response to a specific economic event, such as the deterioration of creditworthiness of an issuer. Reduced
liquidity in the secondary market for certain securities may also make it more difficult to obtain market
quotations based on actual trades for the purpose of valuing the security. Clients should invest in structured
notes, private securities, and other illiquid (or relatively illiquid) assets only to the extent they have adequate
other liquid assets available to fund current and ongoing cash requirements.
Options
In some, but not all cases, Fulcrum may use option contracts on securities in your managed portfolio. Option
strategies are not used in all client portfolios. The use of option strategies is not always successful at
increasing return or reducing losses. The use of options adds risk and cost to the portfolio. Option strategies
can diminish account performance.
Negatively Correlated Investment Risk
Negatively correlated investments are designed to perform in a manner opposite to that of a particular
market index, on a given day (i.e., go up when the market index goes down). The investments do not
guarantee any specific performance and may fail to achieve their goal. If these investments are held for
more than one day, their performance will diverge from their goal because of internal factors.
Interest Rate Risk
An increase in interest rates may cause the value of fixed income securities and funds that hold these
securities to decline in value. Securities with longer durations tend to be more sensitive to interest rate
changes, usually making them more volatile than securities with shorter durations. To the extent that your
account is invested in fixed income securities with longer-term durations or funds holding these securities,
rising interest rates may cause the value of these investments to decline significantly.
Financial Planning Risks
Financial planning services often require that assumptions about the future be made in order to incorporate
forecasts into plans for the future. These assumptions might include but not limited to: future interest rates,
inflation, investment performance, your longevity and health. As with all forecasts, actual results will be
different than estimates. A risk exists that there will be material differences between the assumptions used
in a plan and the actual results. In some cases, these differences will mean that potential results discussed
in a plan will not be achieved.
Alternative Investment Risks
Other alternative investments, such as structured products and REITs, leasing programs, and mutual funds
or ETFs that utilize alternative investment strategies, expose clients to heightened levels of liquidity, credit,
interest rate, and counterparty risks.
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REITs and alternative funds are offered by prospectus, Private Placement Memorandum, or other
offering materials provided by the issuer. Fulcrum does not participate in the preparation of these
materials and does not independently verify the issuer’s representations.
Structured products are a type of investment designed to meet financial needs identified by
Fulcrum. Structured products are issued by large financial institutions and involve customizing the
product mix to adhere to specific risk tolerances and performance objectives. Structured products
are often created by varying the amount of exposure to volatile investments and often include the
use of derivatives. Performance terms and features are spelled out in advance; delivery on the
performance is highly dependent on the solvency of the issuer. The products usually can be traded
on the secondary market but there is limited demand, and the sponsor is in most cases the only
market maker. This means that selling prior to the maturity date may result in proceeds that are
materially less than the original amount invested. See Liquidity Risk for more information.
Unregistered securities are offered through a Private Placement Memorandum or other offering
materials and related subscription materials. They are available only to accredited investors, as
that term is defined in Regulation D of the Securities Act of 1933.
Alternative offering materials contain important information about the substantial risks of investing
in these securities, as well as details concerning fees, compensation, and conflicts of interest. We
urge clients to review these materials carefully and to discuss any questions or concerns with their
representative.
Item 9 - Disciplinary History
Fulcrum is required to disclose material facts regarding legal or disciplinary events that would be material
to an evaluation of Fulcrum or its representatives. Fulcrum has not been the subject of any such event and
has nothing to report in this Item.
Item 10 - Other Financial Industry Activities and
Affiliations
As noted above in Item 5, some of Fulcrum’s investment advisory representatives may also recommend
insurance products. When a Fulcrum client purchases an insurance product, the client will pay the premium
or commission on those assets that are separate, distinct, and in addition to any advisory fees paid on
advisory assets. This creates a conflict for the representative to sell a product to make a commission rather
than because it’s in your best interest. To address these conflicts, we review the costs and expenses
associated with insurance products recommended to you to ensure that the costs are reasonable and
consistent with the fees you’d pay through unaffiliated insurance agents. We also disclose the conflict and
make sure you understand that you are not obligated to purchase insurance products through our
representatives and can implement recommendations through other, non-affiliated producers. Finally, we
ensure that the recommendations we make as an investment advisor are consistent with our fiduciary duty
to act solely in your interest.
Item 11 - Code of Ethics, Participation or Interest in Client
Transactions, Personal Securities Accounts
We have adopted a code of ethics designed to prevent and detect violations of securities rules by our
employees. Our controls in this area focus upon securities transactions made by our employees that have
access to material information about the trading done by Fulcrum on behalf of clients. We will provide a
copy of our code of ethics to clients or prospective clients upon request.
It is the policy of Fulcrum to permit its employees and representatives to buy, sell, and hold the same
securities that the representative also recommends to clients. It is acknowledged and understood that
Fulcrum performs investment services for various clients with varying investment goals and risk profiles.
As such, the investment advice may differ between clients. Fulcrum will have no obligation to recommend
for purchase or sale a security which Fulcrum, its principals, affiliates, employees, or representatives may
purchase, sell, or hold. When a decision is made to trade a security from all applicable accounts, priority
is typically given to the client’s orders, although there are no internal trading rules that state the client orders
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must be before or after trades of a representative. This may result in different execution prices for the client
that may be higher or lower than the price received or paid by the representative.
Item 12 - Brokerage Practices
Recommended Broker/Custodian
Fulcrum does not maintain custody of the assets we manage, though we may be deemed to have custody
if you give us authority to withdraw assets from your account under certain circumstances (see Item 15,
below). Your assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer
or bank. Fulcrum currently recommends the custodial and brokerage services of Charles Schwab & Co.,
Inc. (“Schwab”) a registered broker-dealer and member SIPC. We are independently owned and operated
and are not affiliated with Schwab. While we recommend Schwab as custodian/broker, clients will decide
whether to do so and will open accounts with Schwab by entering an account agreement directly with them.
We do not open accounts for clients, though we may assist in doing so.
How We Select Brokers/Custodians
We seek to recommend a custodian/broker that will hold client assets and execute transactions on terms
that are, overall, most advantageous when compared with other available providers and their services. We
consider a wide range of factors, including:
Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for the account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests,
bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, ETFs, etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate prices
Reputation, financial strength, security, and stability
Dedicated service team and local personnel
Prior service to us and our clients
Availability of other products and services that benefit us, as discussed below
We have determined that having Schwab execute most trades is consistent with our duty to seek “best
execution” of client trades. Best execution means the most favorable terms for a transaction based on all
relevant factors, including those listed above.
Your Brokerage and Custody Costs
Schwab generally does not charge clients separate for custody services but is compensated by charging
you commissions or other fees on trades that it executes or that settle into your Schwab account. Schwab
is also compensated by earning interest on the uninvested cash in accounts or on any margin balance
maintained in Schwab accounts, and from other ancillary services.
Most trades no longer incur commissions or transaction fees, though there are exceptions. Schwab
discloses its fees and costs to clients and we take those costs into account when executing transactions
on your behalf. Schwab charges you a flat dollar amount as “prime broker” or “trade away” fee for each
trade that we have executed by a different broker-dealer but where the securities bought or the funds form
the securities sold are deposited (settled) into your Schwab account. These fees are in addition to the
commissions or other compensation you pay the executing broker-dealer. Because of this, in order to
minimize your trading costs, we have Schwab execute most trades for your account.
Certain mutual funds and ETFs are made available for no transaction fee; as a result the confirmation may
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show “no commission” for a particular transaction. Typically the custodian (but not Fulcrum) earns additional
remuneration from such services as recordkeeping, administration, and platform fees, for the funds and
ETFs on their no-transaction fee lists. This additional revenue to the custodian will tend to increase the
internal expenses of the fund or ETF. Fulcrum selects investments based on our assessment of a number
of factors, including liquidity, asset exposure, reasonable fees, effective management, and low execution
cost. Where we choose a no-transaction fee fund or ETF, it is because it has met our criteria in all applicable
categories.
Products and Services Available to Fulcrum from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like us.
They provide Fulcrum and our clients with access to their institutional broker services (trading, custody,
reporting, and related services), some of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients’ accounts, while others help us manage and grow our business. Schwab’s support
services are generally available without our requesting them and at no charge to Fulcrum. Following is a
more detailed description of these services:
Services that Benefit Clients
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. These services general benefit you and your
account.
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may not directly benefit
you or your account. These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab’s own and that of third parties. We may use this
research to service all or a substantial number of our clients’ accounts, including If we had accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and other
technology that:
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
Provide pricing and other market data
Facilitate payment of our fees from our clients’ accounts
Assist with back-office functions, recordkeeping, and client reporting
Services that Generally Benefit Only Fulcrum
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
Educational conferences and events
Consulting on technology, compliance, legal, and business needs
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants, and insurance providers
Marketing consulting and support
Occasional business entertainment of our personnel
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab may also discount or waive its fees for some of these services or pay
all or a part of a third party’s fees. We make limited use of the services in this section. We are most likely
to use compliance and technology consulting and to attend conferences and other educational events,
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some of which include business entertainment.
Fulcrum’s Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase
them, and we don’t have to pay Schwab for them. This creates an incentive for us to recommend that clients
maintain their accounts with Schwab, based on our interest in receiving Schwab’s services that benefit our
business rather than based on clients’ interest in receiving the best value in custody services and the most
favorable execution of their transactions. While this incentive creates a conflict of interest, we believe that
our selection of Schwab as custodian and broker is in the best interests of our clients. Our selection is
primarily supported by the scope, quality, and price of Schwab’s services (see “How We Select
Brokers/Custodians”) and not Schwab’s services that benefit only us.
Research and Other Soft Dollar Benefits
We do not have any traditional “soft dollar” arrangements in place, in which we agree to direct a certain
amount of commission dollars to a specific custodian in exchange for research or other services. Rather,
the services described in this Item 12 are made available to us simply because we maintain client accounts
on the Schwab platform.
Many of these services generally may be used to service all or a substantial number of Fulcrum' accounts,
including accounts not maintained at Schwab.
The availability to Fulcrum of the foregoing products and services is not contingent upon Fulcrum
committing to Schwab any specific amount of business (assets in custody or trading commissions). In
some cases, clients could pay more for custody and execution through the custodian we recommend than
through others. We review the capacities and costs of Schwab regularly to ensure that our clients are
receiving quality executions and competitive pricing, as well as more intangible service benefits.
Directed Brokerage
Because we recommend Schwab and then execute transactions through that custodian on a discretionary
basis, we are effectively requiring that clients “direct” brokerage to Schwab, absent other specific
instructions as discussed below. Because we are not choosing brokers on a trade-by-trade basis, we may
not be able to achieve the most favorable executions for clients and this may ultimately cost clients more
money. Not all investment advisers require directed brokerage.
We do not use, recommend, or direct activity to brokers (including Schwab) in exchange for client referrals.
Fulcrum does not generally permit clients to direct us to use brokers other than the custodian. If we agree
to accommodate a request to do this, we will likely have little or no ability to negotiate commissions or
influence execution price, and the client will also not benefit from the savings afforded by the occasional
trade aggregation we may implement for other clients. This may result in greater costs.
Aggregation of Trades
Fulcrum does not generally aggregate client trades. Transactions for each client account generally will be
effected independently, unless we decide to purchase or sell the same securities for several clients at
approximately the same time. As a result, certain client trades may be executed before others, at a different
price and/or commission rate. Additionally, our clients may not receive volume discounts available to
advisers who routinely aggregate client trades.
Fulcrum may (but is not obligated to) aggregate client trades to obtain best execution, to negotiate more
favorable commission rates or to allocate equitably among Fulcrum’ clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been placed
independently. Under this procedure, transactions will be averaged as to price and will be allocated among
clients in proportion to the purchase and sale orders placed for each client account on any given day.
Fulcrum will not receive any additional compensation or remuneration as a result of such aggregation.
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Third Party Managers
As described in Item 4, above, in some cases we may select third-party managers to advise on a portion
of client assets. These managers will generally place all transactions through the client’s account at
Schwab, subject to the managers’ obligation to seek best execution. Because Schwab charges fees for
transactions placed with outside brokers (see Your Brokerage and Custody Costs, above), outside equity
managers will typically select Schwab as the broker who provides the best execution on a specific
transaction after weighing possible price improvement versus the trade-away fee. However, managers may
choose to trade away from Schwab when they believe (in their sole determination) that doing so is in the
client’s best interest. As a result, in addition to any trade-away fee charged by Schwab, clients may pay an
additional fee to the broker/dealer used for execution.
Also, when beneficial to the client, individual fixed income transactions may be effected through broker-
dealers with whom the third-party manager has entered into arrangements for prime brokerage clearing
services. In these cases, clients may also incur “trade-away” fees.
Item 13 - Review of Accounts
Accounts are reviewed by the representative no less than quarterly. Clients may request other reviews as
the personal circumstances dictate. We ask that you immediately contact us if any material changes occur
in your personal financial situation, such as a loss of a job, illness, inheritance, or any other factor that could
materially change your investment objectives and/or risk tolerance.
Fulcrum sends quarterly performance reports to all clients. Your independent qualified account custodian
(Schwab) prepares and distributes account statements directly to you on no less than a quarterly basis.
These account statements describe all activity in the clients’ accounts including account holdings,
transactions, and investment advisory fees deducted from the account. The reports Fulcrum sends are not
intended as a substitute for the custodial statements. We urge you to carefully compare the reports we send
you with the statements sent from your custodian and to notify us promptly of any discrepancies.
Item 14 - Client Referrals and Other Compensation
As noted in the Other Financial Industry Activities and Affiliations section above, Fulcrum’s representatives
receive compensation from their affiliation as a registered representative with Cetera, as well as through
other income producing activities as described in the Other Financial Industry Activities and Affiliations
section above, and in the representative’s ADV 2B Brochure Supplement.
We neither pay anyone outside of the firm for referring clients to us, nor do we receive fees from other firms
or individuals for referring clients to them.
Item 15 - Custody
Fulcrum does not maintain custody of our client funds or securities. Custody of client funds and securities
is maintained by the custodian or clearing firm selected by you. The only exception to this is our ability to
electronically deduct advisory fees with your express permission granted in the Advisory Agreement. It is
important for you carefully review and compare the statement from the custodian to the invoices you receive
from Fulcrum.
Your custodian will send you, at least quarterly, a statement showing all transactions occurring in the
account during the period covered by the account statement and the funds, securities, and other property
in the account at the end of the period. Fulcrum and the representative will rely on the custodian to present
values based upon information provided by the issuer of that security or other nationally recognized source
as reported by the custodian. Fulcrum also provides other reports on the holdings and performance of the
assets in the accounts. The valuation of the accounts in the reports provided by Fulcrum may differ slightly
from the amount shown on the statement from the custodian. This potential difference stems from
settlement date versus trade date accounting. It is important for the client to rely on the statement provided
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by the Custodian for an accurate picture of the total assets in their accounts.
Item 16 - Investment Discretion
Our clients’ accounts are be managed on a discretionary basis. This authority is granted through a limited
power of attorney in our advisory agreements. Discretionary authority permits Fulcrum to buy and sell
securities in your account without obtaining prior consent to the transactions. We permit clients to place
restrictions on our discretionary authority as long as we think those restrictions are operationally reasonable
to implement and consistent with our fiduciary duty. Restrictions must be identified in writing and agreed to
by Fulcrum.
Item 17 - Voting Client Securities (Proxy Voting)
Fulcrum does not have voting authority nor will give any advice for proxy voting for client securities.
Item 18 - Financial Information
We are not aware of any circumstance that is reasonably likely to impair our ability to meet contractual
commitments to you or our other clients. We do not require pre-payment of investment advisory fees of
$500 or more and six months or more in advance.
Fulcrum Wealth Advisors - Privacy Policy
Your privacy is a top priority for Fulcrum Wealth Advisors (“we” or “ us”). We take our commitment to
protecting the confidentiality of your non-public personal information seriously. Financial service providers
choose how they share your information, and federal law gives customers the right to limit some, but not all,
sharing. Our Privacy Policy tells you how we collect, share and protect your information and provides you
with an opportunity to opt out of sharing in certain circumstances as described below.
Information That We Collect
We collect personal information about you from a variety of sources to help us serve your financial needs, offer
products and services and satisfy our legal and regulatory requirements.
• We receive information provided by you or on your behalf, to us, or to our registered representatives, agents
or financial professionals (financial professionals). This information may be provided on forms and
applications as well as through personal discussions. For example, this information may include: social
security number, name, address, birth date, assets, income, beneficiary, employment, health and other
financial information.
• We acquire information regarding your account and transaction history, including products and
services, balances and payment history, and information as to your credit worthiness and history from
our affiliates, unaffiliated service companies and consumer reporting agencies.
• We receive information from other unaffiliated third parties, including employers, associations, benefit
plan sponsors, financial aggregators and other institutions and individuals, including from institutions
where you have had a relationship.
Information We May Disclose
We do not sell or disclose your non-public personal information to non-affiliated third-party marketing
companies.
We may disclose information that we collect as required to conduct our business and as permitted or required
by law. We may share information about you with unaffiliated financial institutions such as our clearing firm,
broker-dealers, investment advisors, third-party administrators, plan sponsors, mutual funds, insurance
companies or agencies, solicitors and other third parties who assist us in providing account or related services
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to you. We share information with non-financial companies that provide services to us such as consumer
reporting agencies and consulting firms.
We may share your information with auditors, regulators, non- regulatory industry licensing/registration
entities and law enforcement organizations, including in response to court orders, subpoenas or inquiries, or
as permitted or required by law.
You are not able to opt out of our sharing your information for the purposes described in this section.
Data Safeguarding
We have implemented security standards and processes as well as physical, electronic and procedural
safeguards—including training and confidentiality agreements—designed to protect your information.
Policy Relating to Former Customers
If you decide to close your accounts with us, or become an inactive customer, our Privacy Policy will continue
to apply to you. If you would like a copy of our current Privacy Policy, please feel free to contact us or visit
our website.
Changes to Our Privacy Policy
If we change this policy materially, we will notify you at least 30 days before the changes go into effect.
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