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Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 5, 2025
Fusion Capital, LLC
SEC File No. 801-110473
1459 Stuart Engals Blvd., Suite 301
Mt. Pleasant, SC 29464
Phone: 843-972-0065
email: jmengel@fusioncapital.net
website: www.fusioncapital.net
This brochure provides information about the qualifications and business practices of Fusion
Capital, LLC. If you have any questions about the contents of this brochure, please contact us at
jmengel@fusioncapital.net or dwebster@fusioncapital.net. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or any
state securities authority. Registration with the SEC or State Regulatory Authority does not imply a
certain level of skill or expertise.
Additional information about Fusion Capital, LLC, is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary. There are no material changes to this Brochure from the last annual update issued in
March 2024.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 7
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 10
Item 7: Types of Clients ........................................................................................................................................... 11
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 12
Item 9: Disciplinary Information ........................................................................................................................... 22
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 23
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal
Trading ........................................................................................................................................................... 25
Item 12: Brokerage Practices ................................................................................................................................... 27
Item 13: Review of Accounts ................................................................................................................................... 34
Item 14: Client Referrals and Other Compensation ........................................................................................ 35
Item 15: Custody .......................................................................................................................................................... 36
Item 16: Investment Discretion ............................................................................................................................... 37
Item 17: Voting Client Securities ............................................................................................................................ 38
Item 18: Financial Information ................................................................................................................................ 39
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Part 2A of Form ADV: Fusion Capital Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Fusion Capital, LLC
Fusion Capital, LLC (“Fusion” or “the firm”), is a South Carolina limited liability company and SEC-
registered investment adviser principally owned by Jason Mengel and Dan Webster. Fusion has
been in operation since August 2010.
B. Advisory Services Offered
Fusion is an independent investment advisory firm offering a variety of financial services to
individuals and high-net-worth individuals, trusts, retirement plans, pension and profit sharing
plans, charitable organizations, corporations, partnerships, and other legal entities.
For its discretionary asset management services, Fusion receives a limited power of attorney to
effect securities transactions on behalf of its clients that include securities and strategies
described in Item 8 of this Brochure.
Discretionary Asset Management Services
Fusion’s discretionary asset management services are predicated on the client's investment
objectives, goals, tolerance for risk, and other personal and financial circumstances. Fusion will
analyze each client's current investments, investment objectives, goals, age, time horizon,
financial circumstances, investment experience, investment restrictions and limitations, and risk
tolerance and implement a portfolio consistent with such investment objectives, goals, risk
tolerance, and related financial circumstances. Fusion’s objective is to review the client’s tax,
financial, and estate planning objectives and goals in connection with the client’s investment
objectives, goals, tolerance for risk, and other personal and financial circumstances and make
appropriate recommendations and implementation decisions. Fusion may engage third-party
service providers to assist with the tax and estate planning portion of the services provided to
clients. In addition, Fusion may utilize third-party software to analyze individual security holdings
and separate account managers utilized within the client’s portfolio.
Fusion may prepare an investment policy statement based on the client’s investment objectives,
goals, and tolerance for risk and such other factors unique to the client and provide appropriate
recommendations and implementation decisions. On a quarterly basis, Fusion, in connection
with a third-party service provider, will provide clients with reports regarding the performance of
their portfolios. In addition, Fusion will monitor those portfolios and make additional
recommendations and implementation decisions from time to time to rebalance and/or
reallocate each client's investments in accordance with such client’s investment policy statement,
as applicable.
Fusion’s investment advisory services will take into account the client's personal financial
circumstances, investment objectives, and tolerance for risk (e.g., cash-flow, tax, and estate).
Fusion’s engagement with the client will include, as appropriate, the following:
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Part 2A of Form ADV: Fusion Capital Brochure
Item 4: Advisory Business
▪ Providing assistance in reviewing the client's current investment portfolio against the
client's personal and financial circumstances as disclosed to Fusion in response to a
questionnaire and/or in discussions with the client and reviewed in meetings with Fusion.
▪ Analyzing the client's financial circumstances, investment holdings and strategy, and
goals.
▪ Providing assistance in identifying a targeted asset allocation and portfolio design.
▪
Implementing and/or recommending securities and strategies as itemized in Item 8 of
this Brochure.
▪ Reporting to the client on a quarterly basis—or at some other interval agreed upon with
the client—information on contributions and withdrawals in the client's investment
portfolio, and the performance of the client's portfolio measured against appropriate
benchmarks (including benchmarks selected by the client).
▪ Proposing changes in the client's investment policy statement and/or investment
portfolio in consideration of changes in the client's personal circumstances, investment
objectives and tolerance for risk, the performance record of any of the client's
investments, and/or the performance of any fund retained by the client.
In addition to providing Fusion with information regarding their personal financial
circumstances, investment objectives, and tolerance for risk, clients are obligated to provide
Fusion with any reasonable investment restrictions that should be imposed on the management
of their portfolio, and to promptly notify Fusion in writing of any changes in such restrictions or
in their personal financial circumstances, investment objectives, goals, and tolerance for risk. On
a quarterly basis, Fusion’s reports to clients will remind them of their obligation to inform Fusion
of any such changes or restrictions that should be imposed on the management of their
account. Fusion will also contact clients at least annually to determine whether there have been
any changes in their personal financial circumstances, investment objectives, and tolerance for
risk.
Fusion Model Portfolios
Fusion offers a series of actively managed model portfolios for clients, subject to the
appropriateness of a particular model portfolio for the client’s individual personal and financial
circumstances, investment objectives, and tolerance for risk. The model portfolios are
described in Item 8 of this brochure.
Selection of Other Advisers
Fusion may recommend third-party investment managers to manage all or a portion the client’s
portfolio in accordance with its due diligence procedures detailed in Item 8 of this Brochure.
Fees for these services are detailed in Item 5 of this Brochure.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
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Part 2A of Form ADV: Fusion Capital Brochure
Item 4: Advisory Business
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
Fusion does not participate in wrap fee programs. (Wrap fee programs offer services for one all-
inclusive fee.)
E. Client Assets Under Management
As of December 31, 2024, Fusion had approximately $405,416,172 of discretionary assets and $0
of non-discretionary assets under supervision.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
Asset-Based Fee Schedule
The annual fee for services provided by Fusion will be charged as a percentage of assets under
supervision by the firm as detailed in the following fee schedule, which represents Fusion’s
maximum fees for individual services. All fees are negotiable.
Tiered Pricing Schedule
Fusion Managed Assets
Fee Schedule
1st Million
1-3 Million
3-5 Million
5 Million and above
1.9%
1.7%
1.5%
Negotiable
Fusion generally requires a minimum account fee of $1500 for accounts it manages on a
discretionary basis. Fusion generally requires a $100,000 minimum for managed supervisory
accounts. Fusion may waive the required minimum account values in special circumstances, and
reserves the right to make exceptions to such minimum account values in its sole discretion.
Asset-based fees are always subject to the investment advisory agreement between the client
and Fusion. Such fees are billed quarterly in advance. The client and the client’s custodian or
broker-dealer will be invoiced at the beginning of each calendar quarter based upon the market
value (market value plus any credit balance or minus any debit balance) of the client's account at
the end of the previous quarter, as mutually agreed upon by the client and Fusion. The fees will
be prorated if the investment advisory relationship commences otherwise than at the beginning
of a calendar quarter. There are no adjustments for significant contributions to and distributions
from a client’s portfolio.
The client authorizes the qualified custodian to automatically deduct the fee and all other
charges payable hereunder from the assets in the account when due, with such payments to be
reflected on the next account statement sent to the client. If insufficient cash is available to pay
such fees, securities in an amount equal to the balance of unpaid fees will be liquidated to pay
for the unpaid balance. Fusion may modify the fee at any time upon 30 days’ written notice to
the client. In the event the client has an ERISA-governed plan, fee modifications must be
approved in writing by the client.
A client investment advisory agreement may be terminated, without penalty, upon at least 30
days’ written notice by Fusion or immediately by the client. Upon termination, any prepaid,
unearned fees will be promptly refunded.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 5: Fees and Compensation
Selection of Other Advisers
Fusion may recommend third-party investment managers to manage all or a portion the client’s
portfolio in accordance with its due diligence procedures detailed in Item 8 of this Brochure. The
client is responsible for the third-party investment manager fees, which are disclosed in
applicable manager’s Form ADV Part 2A. Third-party fees are in addition to Fusion’s fees
disclosed in the asset-based fee schedule above.
B. Client Payment of Fees
Fusion will deduct advisory fees directly from the client’s account provided that (i) the client
provides written authorization to the qualified custodian, and (ii) the qualified custodian sends
the client a statement, at least quarterly, indicating all amounts disbursed from the account. The
client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian will
not verify the calculation. Clients may opt to be billed directly.
C. Additional Client Fees Charged
The fees charged by Fusion do not include fees charged by any exchange-traded fund, mutual
fund, pooled investment vehicle, separate account managers, or any broker-dealer or custodian
selected by the client. Such fees and expenses are described in each exchange-traded fund and
mutual fund’s prospectus, each separate account manager’s Form ADV and Brochure and
Brochure Supplement or similar disclosure statement, and by any broker-dealer or custodian
retained by the client. The management fees for pooled investment vehicles are disclosed in
their confidential offering memoranda and applicable subscription documents. Clients are
advised to read these materials carefully before investing. If a mutual fund also imposes sales
charges, the client may pay an initial or deferred sales charge as further described in the mutual
fund’s prospectus. A client using Fusion may be precluded from using certain mutual funds or
separate account managers because they may not be offered by the client's custodian. Please
refer to the Brokerage Practices section (Item 12) for additional information regarding the firm’s
brokerage practices.
D. Prepayment of Client Fees
Fusion requires the prepayment of asset-based fees. Clients will be invoiced at the beginning of
each calendar quarter based upon the market value (market value plus any credit balance or
minus any debit balance) of the client's account at the end of the previous quarter. Fusion’s fees
will either be paid directly by the client or disbursed to Fusion by the qualified custodian of the
client’s investment accounts, subject to prior written consent of the client. The custodian will
deliver directly to the client an account statement, at least quarterly, showing all investment and
transaction activity for the period, including fee disbursements from the account.
A client investment advisory agreement may be terminated, without penalty, upon at least 30
days’ written notice by Fusion or immediately by the client. Upon termination of any account,
any prepaid, unearned fees will be promptly refunded.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 5: Fees and Compensation
E. External Compensation for the Sale of Securities to Clients
Fusion financial advisors are compensated primarily through a salary and bonus structure.
Fusion may paid any sales, service, or administrative fees for the sale of mutual funds or other
investment products. Fusion’s advisory professionals may receive commission-based
compensation for the sale of insurance products. Fusion may also receive solicitor fees from
referring advisory clients to Global Financial Private Capital, LLC. Please see Items 10.C. and 10.D
for detailed information and conflicts and interest.
F. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
Fusion Capital does not charge performance-based fees.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 7: Types of Clients
Item 7: Types of Clients
Fusion offers its investment services to various types of clients, including individuals and high-
net-worth individuals, trusts, retirement plans, pension and profit sharing plans, charitable
organizations, corporations, partnerships, and other legal entities. Although Fusion provides
investment services to the various types of clients mentioned, the services are conditioned upon
meeting certain minimum criteria established by the firm for each of the investment programs it
offers.
Fusion generally requires a minimum account fee of $1500 for accounts it manages on a
discretionary basis. Fusion generally requires a $100,000 minimum for managed supervisory
accounts. For managed supervisory accounts, clients with less than $100,000 in liquid assets may
be able to find similar services at prices more favorable than those charged by the firm. Fusion,
in its sole discretion, may waive the required minimum fee.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Fusion uses a variety of sources of data to conduct its economic, investment and market
analysis, such as financial newspapers and magazines, economic and market research
materials prepared by others, conference calls hosted by mutual funds, corporate rating
services, annual reports, prospectuses, and company press releases. It is important to keep
in mind that there is no specific approach to investing that guarantees success or positive
returns; investing in securities involves risk of loss that clients should be prepared to bear.
Fusion and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to
clients. The methods of analysis may include quantitative methods for optimizing client
portfolios, computer-based risk/return analysis, technical analysis, and statistical and/or
computer models utilizing long-term economic criteria.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
▪ Computer models may be used to attempt the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
In addition, Fusion reviews research material prepared by others, as well as corporate filings,
corporate rating services, and a variety of financial publications. Fusion may employ outside
vendors or utilize third-party software to assist in formulating investment recommendations to
clients.
Mutual Funds, Exchange-Traded Funds, Independent Investment Managers and Pooled
Investment Vehicles, Individual Equity and Fixed Income Securities
Fusion’s discretionary asset management services are predicated on the client's investment
objectives, goals, tolerance for risk, and other personal and financial circumstances. Fusion will
analyze each client's current investments, investment objectives, goals, age, time horizon,
financial circumstances, investment experience, investment restrictions and limitations, and risk
tolerance and implement a portfolio consistent with such investment objectives, goals, risk
tolerance, and related financial circumstances. In this regard the portfolios for the majority of
clients utilizing Fusion’s services which may involve the recommendation by Fusion of a third-party
separate account manager to manage all or a portion of the client’s assets, have diversified
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
portfolios of equities and fixed income, which generally include the use of no-load and load-
waived mutual funds and individual securities (including fixed income instruments).
Management styles may include, among others, large-cap, mid-cap and small-cap value, growth
and core; international and emerging markets; and alternative investments. Fusion may also
assist the client in selecting one or more appropriate manager(s) for all or a portion of the
client’s portfolio. Such managers typically manage assets for clients who commit to the manager
a minimum amount of assets established by that manager—a factor that Fusion will take into
account when recommending managers to clients.
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, exchange-traded funds, individual securities (including fixed income securities),
managers, and pooled investment vehicles is set forth below.
Fusion has formed relationships with third-party vendors that
▪ provide a technological platform for separate account management
▪ prepare performance reports
▪ perform due diligence monitoring of mutual funds, managers, and pooled investment
vehicles
▪ perform billing and certain other administrative tasks
Fusion may utilize additional independent third parties to assist it in recommending and
monitoring individual securities, mutual funds, managers, and pooled investment vehicles to
clients as appropriate under the circumstances.
Fusion reviews certain quantitative and qualitative criteria related to mutual funds and managers
and to formulate investment recommendations to its clients. Quantitative criteria may include:
▪
the performance history of a mutual fund or manager evaluated against that of its peers
and other benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
▪
the fund, sub-advisor, or manager’s fee structure
▪
the relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending mutual funds or managers include the
investment objectives and/or management style and philosophy of a mutual fund or manager, a
mutual fund or manager’s consistency of investment style, and employee turnover and efficiency
and capacity.
Quantitative and qualitative criteria related to mutual funds and managers are reviewed by
Fusion on a quarterly basis or such other interval as appropriate under the circumstances. In
addition, mutual funds or managers are reviewed to determine the extent to which their
investments reflect efforts to time the market, or evidence style drift such that their portfolios no
longer accurately reflect the particular asset category attributed to the mutual fund or manager
by Fusion (both of which are negative factors in implementing an asset allocation structure).
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Fusion may negotiate reduced account minimum balances and reduced fees with managers
under various circumstances (for example, for clients with minimum level of assets committed to
the manager for specific periods of time, etc.). There can be no assurance that clients will receive
any reduced account minimum balances or fees, or that all clients, even if apparently similarly
situated, will receive any reduced account minimum balances or fees available to some other
clients. Also, account minimum balances and fees may significantly differ between clients. Each
client’s individual needs and circumstances will determine portfolio weighting, which can have
an impact on fees given the mutual funds or managers utilized. Fusion will endeavor to obtain
equal treatment for its clients with mutual funds or managers, but cannot assure equal
treatment.
Fusion will regularly review the activities of mutual funds and managers utilized for the client.
Clients that engage managers or invest in mutual funds should first review and understand the
disclosure documents of those managers or mutual funds, which contain information relevant to
such retention or investment, including information on the methodology used to analyze
securities, investment strategies, fees and conflicts of interest. Similarly, clients qualified to invest
in pooled investment vehicles should review the private placement memoranda or other
disclosure materials relating to such vehicles before making a decision to invest.
Material Risks of Investment Instruments
Clients typically request a diversified portfolio securities that may involve equity securities,
corporate debt instruments, municipal fixed income instruments, and government securities as
detailed below:
▪ Equity securities
▪ Warrants and rights
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Corporate debt securities, commercial paper, and certificates of deposit
▪ Municipal securities
▪ U.S. government securities
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Warrants and Rights
Warrants are securities, typically issued with preferred stock or bonds, that give the holder the
right to purchase a given number of shares of common stock at a specified price and time. The
price of the warrant usually represents a premium over the applicable market value of the
common stock at the time of the warrant’s issuance. Warrants have no voting rights with
respect to the common stock, receive no dividends and have no rights with respect to the
assets of the issuer.
Investments in warrants and rights involve certain risks, including the possible lack of a liquid
market for the resale of the warrants and rights, potential price fluctuations due to adverse
market conditions or other factors, and failure of the price of the common stock to rise. If the
warrant is not exercised within the specified time period, it becomes worthless.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”), iShares® and VIPERs®. The funds could purchase an ETF to gain
exposure to a portion of the U.S. or foreign market. The funds, as a shareholder of another
investment company, will bear their pro rata portion of the other investment company’s
advisory fee and other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employ the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Corporate Debt, Commercial Paper, and Certificates of Deposit
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds also have liquidity and
currency risk.
Commercial paper and certificates of deposit are generally considered safe instruments,
although they are subject to the level of general interest rates, the credit quality of the issuing
bank and the length of maturity. With respect to certificates of deposit, depending on the
length of maturity there can be pre-payment penalties if the client needs to convert the
certificate of deposit to cash prior to maturity.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S.
government agencies and instrumentalities. U.S. government securities may be supported by
the full faith and credit of the United States.
For appropriately qualified clients, Fusion may recommend investments in the following:
▪ Private placements
▪ Option contracts on securities
▪ Pooled investment vehicles
▪ Structured products
▪ Government and agency mortgage-backed securities
▪ Corporate debt obligations
Private Placements
Private placements carry significant risk in that companies using the private placement market
conduct securities offerings that are exempt from registration under the federal securities laws,
which means that investors do not have access to public information and such investors are
not provided with the same amount of information that they would receive if the securities
offering was a public offering. Moreover, many companies using private placements do so to
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
raise equity capital in the start-up phase of their business, or require additional capital to
complete another phase in their growth objective. In addition, the securities issued in
connection with private placements are restricted securities, which means that they are not
traded on a secondary market, such as a stock exchange, and are thus illiquid and cannot be
readily converted to cash.
Option Contracts on Securities
A call option is a contract under which the purchaser of the call option, in return for a
premium paid, has the right to buy the security (or index) underlying the option at a specified
price at any time during the term of the option. The writer of the call option, who receives the
premium, has the obligation upon exercise of the option to deliver the underlying security
against payment of the exercise price. A put option gives its purchaser, in return for a
premium, the right to sell the underlying security at a specified price during the term of the
option. The writer of the put, who receives the premium, has the obligation to buy, upon
exercise of the option, the underlying security (or a cash amount equal to the value of the
index) at the exercise price. The amount of a premium received or paid for an option is based
upon certain factors including the market price of the underlying security, the relationship of
the exercise price to the market price, the historical price volatility of the underlying security,
the option period and interest rates.
Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally
offered only to investors who meet specified suitability, net worth and annual income criteria.
Pooled investment vehicles sell securities through private placements and thus are illiquid and
subject to a variety of risks that are disclosed in each pooled investment vehicle’s confidential
private placement memorandum or disclosure document. Investors should read these
documents carefully and consult with their professional advisors prior to committing
investment dollars. Because many of the securities involved in pooled investment vehicles do
not have transparent trading markets from which accurate and current pricing information can
be derived, or in the case of private equity investments where portfolio security companies are
privately held with no publicly traded market, Fusion will be unable to monitor or verify the
accuracy of such performance information.
Structured Products
Structured products are designed to facilitate highly customized risk-return objectives. While
structured products come in many different forms, they typically consist of a debt security that
is structured to make interest and principal payments based upon various assets, rates or
formulas. Many structured products include an embedded derivative component. Structured
products may be structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives, in which case
they are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price,
credit and market risks. One common risk associated with structured products is a relative lack
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
of liquidity due to the highly customized nature of the investment. Moreover, the full extent of
returns from the complex performance features is often not realized until maturity. As such,
structured products tend to be more of a buy-and-hold investment decision rather than a
means of getting in and out of a position with speed and efficiency.
Another risk with structured products is the credit quality of the issuer. Although the cash
flows are derived from other sources, the products themselves are legally considered to be the
issuing financial institution's liabilities. The vast majority of structured products are from high
investment grade issuers only. Also, there is a lack of pricing transparency. There is no uniform
standard for pricing, making it harder to compare the net-of-pricing attractiveness of
alternative structured product offerings than it is, for instance, to compare the net expense
ratios of different mutual funds or commissions among broker-dealers.
Government and Agency Mortgage-Backed Securities
The principal issuers or guarantors of mortgage-backed securities are the Government
National Mortgage Association (“GNMA”), Fannie Mae (“FNMA”) and the Federal Home Loan
Mortgage Corporation (“FHLMC”). GNMA, a wholly owned U.S. government corporation within
the Department of Housing and Urban Development (“HUD”), creates pass-through securities
from pools of government-guaranteed (Farmers’ Home Administration, Federal Housing
Authority or Veterans Administration) mortgages. The principal and interest on GNMA pass-
through securities are backed by the full faith and credit of the U.S. government.
FNMA, which is a U.S. government-sponsored corporation owned entirely by private
stockholders that is subject to regulation by the secretary of HUD, and FHLMC, a corporate
instrumentality of the U.S. government, issue pass-through securities from pools of
conventional and federally insured and/or guaranteed residential mortgages. FNMA
guarantees full and timely payment of all interest and principal, and FHMLC guarantees timely
payment of interest and ultimate collection of principal of its pass-through securities.
Mortgage-backed securities from FNMA and FHLMC are not backed by the full faith and credit
of the U.S. government.
Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper
and other similar corporate debt instruments. Companies use these instruments to borrow
money from investors. The issuer pays the investor a fixed or variable rate of interest and must
repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory
notes) is issued by companies to finance their current obligations and normally has a maturity
of less than nine months. In addition, Fusion may also invest in corporate debt securities
registered and sold in the United States by foreign issuers (Yankee bonds) and those sold
outside the U.S. by foreign or U.S. issuers (Eurobonds).
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
B. Investment Strategy and Method of Analysis Material Risks
Common Investment Strategy Requested by Clients
Generally, Fusion’s clients are looking for long-term capital appreciation with a view to
minimizing risk. In this regard, Fusion utilizes a diversified portfolio of securities, which in
Fusion’s view have a favorable risk and return profile. Such recommendations may be
supplemented by the following options strategies.
Fusion Model Portfolios
Fusion offers a series of actively managed model portfolios for clients, subject to the
appropriateness of a particular model portfolio for the client’s individual personal and financial
circumstances, investment objectives, and tolerance for risk. The model portfolios are as
follows:
▪ ETF Model Portfolios – A diversified asset class structure of exchange-traded funds.
Model choices are offered for conservative, moderate, and aggressive investors. The
asset class structure remains relatively stable, but the weightings of each asset class may
vary depending on the current economic and market environment.
▪ Current Income Portfolio – A portfolio of equity and fixed income instruments designed
for the investor who needs current income. The portfolio utilizes a variety of equity and
fixed income instruments designed to generate current income with an emphasis on
capital preservation. This program is appropriate for the conservative investor.
▪ Enhanced Income Portfolio – A portfolio designed to generate a higher level of yield
than the Current Income Portfolio. This portfolio is designed for the investor with a
moderate to aggressive risk profile who is willing to accept a higher level of risk for the
potential of above average yield.
▪ Small Account Models – A diversified suite of actively managed mutual funds whose
primary objective is growth. Model choices are offered for conservative, moderate, and
aggressive investors.
▪ Tactical All Equity – A diversified portfolio designed with a primary objective of growth.
All equity portfolios tend to have a higher level of risk than balanced portfolios (i.e.,
blend of fixed income and equities).
▪ Tactical Bond – This portfolio is composed solely of fixed income instruments whose
primary objective is income and capital appreciation. The portfolio is actively managed
with an emphasis on managing duration and interest rate exposure to achieve income
and capital appreciation. As with any fixed income portfolio, principal value of the
instrument may fluctuate depending on the credit quality of the instrument, current level
of interest rates and instrument coupon rate, and the duration (i.e., the amount of time,
on average, that the instrument is outstanding, given maturity and bond call provisions).
These factors may have a negative or positive impact on the price of a particular fixed
income instrument. This portfolio is suitable for the investor that does not need current
liquidity.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
▪ Absolute Return – This portfolio is a balanced portfolio with a primary objective of
attaining above market returns. This portfolio is suitable for the investor who is willing to
assume a higher level of risk for an opportunity for above market returns.
▪ Alternative Model – A portfolio designed for a portion of a high-net-worth investor’s
investable assets. The primary objective is to reduce risk and achieve above market
returns by investing in assets that that do not correlate with the stock market. This
program entails a high degree of risk and is suitable for a high-net-worth investor who
has sufficient investment experience to understand the risks.
▪ Dividend Portfolio – A portfolio that consists of large capitalization securities that pay a
dividend. The primary goal of the portfolio is to generate income and growth over the
long term.
▪ Focus 5 – A portfolio that utilizes technical analysis that, based upon price and liquidity
trends, attempts to find optimal entry and exit points to achieve positive returns. The
portfolio will consist of five ETF portfolios that, in our view, have price and liquidity
trends that create the potential for capital gains.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
Fusion as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
C. Concentration Risk
Although Fusion employs a broad diversification strategy, there may be times when one
industry, sector, or company is more heavily weighted than others. In such event there is the
possibility that negative performance of the heavily weighted security will have a greater impact
of the overall performance of the portfolio. Clients who have diversified portfolios, as a general
rule, incur less volatility and therefore less fluctuation in portfolio value than those who have
concentrated holdings. Concentrated holdings may offer the potential for higher gain, but also
offer the potential for significant loss.
Page 21
Part 2A of Form ADV: Fusion Capital Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
Fusion has nothing to disclose for this Item.
B. Administrative Enforcement Proceedings
Fusion has nothing to disclose for this Item.
C. Self-Regulatory Organization Enforcement Proceedings
Fusion has nothing to disclose for this Item.
Page 22
Part 2A of Form ADV: Fusion Capital Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither Fusion nor its affiliates are registered broker-dealers or registered representatives of
broker-dealers and do not have an application to register pending.
B. Futures or Commodity Registration
Neither Fusion nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator, or commodity trading adviser and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
Insurance Sales
Certain managers, members, and registered employees of Fusion are licensed insurance agents.
Jason Mengel is licensed as an insurance agent with South Carolina and Georgia. Dan Webster is
licensed as an insurance agent with South Carolina, North Carolina, and Florida. Fusion
professionals may recommend insurance products offered through Mengel Financial Group, LLC,
or Webster Financial Tax and Advisory Group, LLC, and earn a commission for doing so. Clients
are advised that there is a potential conflict of interest in that there is an economic incentive to
recommend insurance products to clients. Fusion professionals strive to put their clients’
interests first and foremost, and clients may utilize any insurance carrier or insurance agency
they desire.
Mengel Financial Group, LLC
Jason Mengel is the sole member of Mengel Financial Group, LLC (“MFG”), an affiliate of Fusion
Capital, LLC, in which he conducts an insurance business and earns a commission for doing so.
Please be advised there is a potential conflict of interest in that there is an economic incentive to
recommend insurance and other investment products offered through MFG. Also be advised
that Mr. Mengel strives to put his clients’ interests first and foremost, and clients may choose
any insurance carrier or agency they desire.
Webster Financial and Tax Advisory Group
Dan Webster is the sole owner and President of Webster Financial and Tax Advisory Group
(“WFTA”), an affiliate of Fusion Capital, LLC. Mr. Webster, through WFTA, recommends to clients
various non-securities insurance products of insurance carriers and earns a commission for
doing so. Clients are advised that there is a potential conflict of interest in that there is an
economic incentive to recommend insurance and other investment products offered through
WFTA. Fusion professionals strive to put their clients’ interests first and foremost, and clients
may utilize any insurance carrier they desire.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 10: Other Financial Industry Activities and Affiliations
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
In addition to the information described in Item 10.C. above and Item 12 of this Brochure,
Fusion Capital does receive economic benefits from external sources. Fusion Capital refers
clients to certain investment management firms in return for an ongoing portion of the advisory
fee received by such investment manager. In addition, Fusion does recommend insurance
products that may include variable annuity products. Fusion’s professionals, who maintain an
insurance license, do receive commission payments for the sale of such insurance.
Solicitor Arrangement with AE Wealth Management
Fusion will enter into contractual agreements to act as a solicitor permitted by Rule 206(4)-3 of
the Investment Advisers Act of 1940 (“Act”). Pursuant to these agreements, Fusion receives
compensation for referring prospective clients to third-party investment managers. Such
arrangements will comply with the cash solicitation requirements under the Investment Advisers
Act of 1940. Generally, these requirements require the solicitor to have a written agreement with
the referral partner. The solicitor must provide the client with a disclosure document describing
the fees it receives from the referral partner, whether those fees represent an increase in fees
that the referral partner would otherwise charge the client, and whether an affiliation exists
between Fusion and the referral partner. Fusion will provide prospective clients with all
applicable written disclosures required by the Act or as otherwise required by state or federal
securities regulatory authorities.
Fusion has a written solicitor disclosure agreement with AE Wealth Management, whereby
Fusion will solicit clients on behalf of referral partners and receive ongoing compensation for
such referrals, provided such referrals establish investment advisory relationships with the
referral partner. In addition to its solicitor’s activities, Fusion will provide ongoing monitoring
services for clients referred to AE Wealth Management who elect to receive such services. Such
reviews are designed to make the client aware of the performance of the portfolio and how well
the managers/funds selected performed against their peers and their related benchmarks, and
to determine whether recommendations made to clients are suitable in light of the client's
investment goals, objectives, risk tolerance, financial situation and needs.
Each referral partner may impose restrictions or conditions for managing client assets. It is the
client’s responsibility to review the referral partners’ ADV Part 2A and 2B for important
information concerning any conditions imposed for managing investment assets.
Relationships with Sub-Advisers
Fusion may in certain instances delegate discretionary management authority to third-party
investment managers and pay a portion of its investment advisory fee to the sub-adviser for the
management of such client portfolios. Fusion will provide a copy of the sub-adviser’s disclosure
documents to the client at or prior to engaging such sub-adviser to manage all or a portion of
the assets. Although Fusion utilizes sub-advisers that in its view are appropriate and suitable for
clients, please be advised that a potential conflict may exist in that there is an economic
incentive for Fusion to select sub-advisers with low cost structures.
Page 24
Part 2A of Form ADV: Fusion Capital Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions,
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, Fusion has adopted policies and procedures designed to
detect and prevent insider trading. In addition, Fusion has adopted a Code of Ethics (the
“Code”). Among other things, the Code includes written procedures governing the conduct of
Fusion's advisory and access persons. The Code also imposes certain reporting obligations on
persons subject to the Code. The Code and applicable securities transactions are monitored by
the chief compliance officer of Fusion. Fusion will send clients or prospective clients a copy of its
Code of Ethics upon written request.
Fusion has policies and procedures in place to ensure that the interests of its clients are given
preference over those of Fusion, its affiliates and its employees. For example, there are policies
in place to prevent the misappropriation of material non-public information, and such other
policies and procedures reasonably designed to comply with federal and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
Fusion does not engage in principal trading (i.e., the practice of selling stock to advisory clients
from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, Fusion does not recommend any securities to advisory clients in which it has some
proprietary or ownership interest.
C. Advisory Firm Purchase of Same Securities Recommended to Clients and
Conflicts of Interest
Fusion, its affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may purchase the same securities as are purchased for clients
in accordance with its Code of Ethics policies and procedures. The personal securities
transactions by advisory representatives and employees may raise potential conflicts of interest
when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Fusion specifically prohibits. Fusion has adopted policies and procedures that are intended to
address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
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Part 2A of Form ADV: Fusion Capital Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Fusion’s procedures when purchasing or
selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
Fusion, its affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may effect securities transactions for their own accounts that
differ from those recommended or effected for other the firm’s clients. Fusion will make a
reasonable attempt to trade securities in client accounts at or prior to trading the securities in its
affiliate, corporate, employee or employee-related accounts. Trades executed the same day will
likely be subject to an average pricing calculation. It is the policy of the firm to place the client's
interests above those of Fusion and its employees.
Page 26
Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
Custodian Recommendations
Fusion may recommend that clients establish brokerage accounts with the Schwab Advisor
Services division of Charles Schwab & Co., Inc. or Fidelity Investments (collectively herein
“custodian”), FINRA-registered broker-dealers, members SIPC, to maintain custody of clients’
assets and to effect trades for their accounts. Although Fusion may recommend that clients
establish accounts at the custodian, it is the client’s decision to custody assets with the
custodian. Fusion is independently owned and operated and not affiliated with custodian. For
Fusion client accounts maintained in its custody, the custodian generally does not charge
separately for custody services but is compensated by account holders through commissions
and other transaction-related or asset-based fees for securities trades that are executed through
the custodian or that settle into custodian accounts.
Fusion considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances and subject to approval by Fusion, Fusion will recommend to clients certain
other broker-dealers and/or custodians based on the needs of the individual client, and taking
into consideration the nature of the services required, the experience of the broker-dealer or
custodian, the cost and quality of the services, and the reputation of the broker-dealer or
custodian. The final determination to engage a broker-dealer or custodian recommended by
Fusion will be made by and in the sole discretion of the client. The client recognizes that broker-
dealers and/or custodians have different cost and fee structures and trade execution capabilities.
As a result, there may be disparities with respect to the cost of services and/or the transaction
prices for securities transactions executed on behalf of the client. Clients are responsible for
assessing the commissions and other costs charged by broker-dealers and/or custodians.
How We Select Brokers/Custodians to Recommend
Fusion seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
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Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging commissions or other fees on
trades that it executes or that settle into the custodian’s accounts. The custodian’s commission
rates applicable to the firm’s client accounts were negotiated based on the firm’s commitment
to maintain a certain minimum amount of client assets at the custodian. This commitment
benefits the client because the overall commission rates paid are lower than they would be if
the firm had not made the commitment. In addition to commissions, the custodian charges a
flat dollar amount as a “prime broker” or “trade away” fee for each trade that the firm has
executed by a different broker-dealer but where the securities bought or the funds from the
securities sold are deposited (settled) into the client’s custodian account. These fees are in
addition to the commissions or other compensation the client pays the executing broker-
dealer. Because of this, in order to minimize the client’s trading costs, the firm has the
custodian execute most trades for the account.
Soft Dollar Arrangements
Fusion does not utilize soft dollar arrangements. Fusion does not direct brokerage transactions
to executing brokers for research and brokerage services.
Institutional Trading and Custody Services
The custodian provides Fusion with access to its institutional trading and custody services,
which are typically not available to the custodian’s retail investors. These services are generally
available to independent investment advisors on an unsolicited basis, at no charge to them so
long as a certain minimum amount of the advisor’s clients’ assets are maintained in accounts
at the custodian. The custodian’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or that would require a significantly
higher minimum initial investment.
Other Products and Services
The custodian also makes available to Fusion other products and services that benefit Fusion
but may not directly benefit its clients’ accounts. Many of these products and services may be
used to service all or some substantial number of Fusion's accounts, including accounts not
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Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
maintained at the custodian. The custodian also makes available to Fusion its managing and
administering software and other technology that
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing, and other market data
▪
facilitate payment of Fusion’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping, and client reporting
The custodian also offers other services intended to help Fusion manage and further develop
its business enterprise. These services may include
▪ compliance, legal, and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants, and insurance
providers
The custodian may also provide other benefits such as educational events or occasional
business entertainment of Fusion personnel. In evaluating whether to recommend that clients
custody their assets at the custodian, Fusion may take into account the availability of some of
the foregoing products and services and other arrangements as part of the total mix of factors
it considers, and not solely the nature, cost, or quality of custody and brokerage services
provided by the custodian, which may create a potential conflict of interest.
Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to Fusion. The custodian may discount or waive fees it would otherwise
charge for some of these services or all or a part of the fees of a third party providing these
services to Fusion.
Additional Compensation Received from Custodians
Fusion may participate in institutional customer programs sponsored by broker-dealers or
custodians. Fusion may recommend these broker-dealers or custodians to clients for custody
and brokerage services. There is no direct link between Fusion’s participation in such programs
and the investment advice it gives to its clients, although Fusion receives economic benefits
through its participation in the programs that are typically not available to retail investors.
These benefits may include the following products and services (provided without cost or at a
discount):
▪ Receipt of duplicate client statements and confirmations
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving Fusion participants
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Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to Fusion by third-party vendors
The custodian may also pay for business consulting and professional services received by
Fusion’s related persons, and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals and entertainment expenses for Fusion’s personnel to attend
conferences). Some of the products and services made available by such custodian through its
institutional customer programs may benefit Fusion but may not benefit its client accounts.
These products or services may assist Fusion in managing and administering client accounts,
including accounts not maintained at the custodian as applicable. Other services made
available through the programs are intended to help Fusion manage and further develop its
business enterprise. The benefits received by Fusion or its personnel through participation in
these programs do not depend on the amount of brokerage transactions directed to the
broker-dealer.
Fusion also participates in similar institutional advisor programs offered by other independent
broker-dealers or trust companies, and its continued participation may require Fusion to
maintain a predetermined level of assets at such firms. In connection with its participation in
such programs, Fusion will typically receive benefits similar to those listed above, including
research, payments for business consulting and professional services received by Fusion’s
related persons, and reimbursement of expenses (including travel, lodging, meals and
entertainment expenses for Fusion’s personnel to attend conferences sponsored by the
broker-dealer or trust company).
As part of its fiduciary duties to clients, Fusion endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that the receipt of economic benefits by Fusion
or its related persons in and of itself creates a potential conflict of interest and may indirectly
influence Fusion’s recommendation of broker-dealers for custody and brokerage services.
The Firm’s Interest in Custodian Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. The firm does not have to pay for the custodian’s
services so long as a certain minimum of client assets is kept in accounts at the custodian. This
minimum of client assets may give the firm an incentive to recommend that clients maintain
their accounts with the custodian based on the firm’s interest in receiving the custodian’s
services that benefit the firm’s business rather than based on the client’s interest in receiving
the best value in custody services and the most favorable execution of client transactions. This
is a potential conflict of interest. The firm believes, however, that the selection of the custodian
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Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
as custodian and broker is in the best interest of clients. It is primarily supported by the scope,
quality, and price of the custodian’s services and not the custodian’s services that benefit only
the firm.
Brokerage for Client Referrals
Fusion does not engage in the practice of directing brokerage commissions in exchange for the
referral of advisory clients.
Directed Brokerage
Fusion Recommendations
Fusion typically recommends Schwab or Fidelity as custodian for clients’ funds and securities
and to execute securities transactions on its clients’ behalf.
Client-Directed Brokerage
Occasionally, clients may direct Fusion to use a particular broker-dealer to execute portfolio
transactions for their account or request that certain types of securities not be purchased for
their account. Clients who designate the use of a particular broker-dealer should be aware that
they will lose any possible advantage Fusion derives from aggregating transactions. Such
client trades are typically effected after the trades of clients who have not directed the use of a
particular broker-dealer. Fusion loses the ability to aggregate trades with other Fusion
advisory clients, potentially subjecting the client to inferior trade execution prices as well as
higher commissions.
B. Aggregating Securities Transactions for Client Accounts
Best Execution
Fusion, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, and the price of
such securities. Fusion recognizes that the analysis of execution quality involves a number of
factors, both qualitative and quantitative. Fusion will follow a process in an attempt to ensure
that it is seeking to obtain the most favorable execution under the prevailing circumstances
when placing client orders. These factors include but are not limited to the following:
▪ The financial strength, reputation, and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance, and settlement
▪ Block trading and positioning capabilities
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Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, Fusion seeks to ensure that clients receive best
execution with respect to clients’ transactions by blocking client trades to reduce transactions
costs. To the best of Fusion’s knowledge, these custodians provide high-quality trade execution,
and Fusion’s clients do not pay higher commission or transaction costs in return for such
execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, Fusion believes that such commission rates are competitive
within the securities industry. Lower commissions or better execution may be able to be
achieved elsewhere.
Security Allocation
Since Fusion may be managing accounts with similar investment objectives, Fusion may
aggregate orders for securities for such accounts. In such event, allocation of the securities so
purchased or sold, as well as expenses incurred in the transaction, is made by Fusion in the
manner it considers to be the most equitable and consistent with its fiduciary obligations to
such accounts.
Fusion’s allocation procedures seek to allocate investment opportunities among clients in the
fairest possible way, taking into account the clients’ best interests. Fusion will follow procedures
to ensure that allocations do not involve a practice of favoring or discriminating against any
client or group of clients. Account performance is never a factor in trade allocations.
Fusion’s advice to certain clients and entities and the action of Fusion for those and other clients
are frequently premised not only on the merits of a particular investment, but also on the
suitability of that investment for the particular client in light of his or her applicable investment
objective, guidelines, and circumstances. Thus, any action of Fusion with respect to a particular
investment may, for a particular client, differ or be opposed to the recommendation, advice, or
actions of Fusion to or on behalf of other clients.
Order Aggregation
Transactions for each client’s account will generally be effected independently, unless Fusion
decides to purchase or sell the same security for several clients at approximately the same time.
Subsequent orders for the same security entered during the same trading day may be
aggregated with any previously unfilled orders. Subsequent orders may also be aggregated with
filled orders if the market price for the security has not materially changed and the aggregation
does not cause any unintended duration exposure. All clients participating in each aggregated
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Part 2A of Form ADV: Fusion Capital Brochure
Item 12: Brokerage Practices
order will receive the average price and, subject to minimum ticket charges and possible step
outs, pay a pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if Fusion believes that a larger size block trade would lead to best overall price for
the security being transacted.
Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
Fusion acts in accordance with its duty to seek best price and execution and will not continue
any arrangements if Fusion determines that such arrangements are no longer in the best interest
of its clients.
Trade Errors
From time to time, Fusion may make an error in submitting a trade order on the client’s behalf.
When this occurs, Fusion may place a correcting trade with the broker-dealer. If an investment
gain results from the correcting trade, the gain will remain in client’s account unless the same
error involved other client account(s) that should have received the gain, it is not permissible for
client to retain the gain, or Fusion confers with client and client decides to forego the gain (e.g.,
due to tax reasons).
If the gain does not remain in client’s account and Schwab is the custodian, Schwab will donate
the amount of any gain $100 and over to charity. If a loss occurs greater than $100, Fusion will
pay for the loss. Schwab will maintain the loss or gain (if such gain is not retained in client’s
account) if it is under $100 to minimize and offset its administrative time and expense. Generally,
if related trade errors result in both gains and losses in client’s account, they may be “netted.”
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Part 2A of Form ADV: Fusion Capital Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
Fusion, at its discretion, may prepare a customized written investment policy statement (“IPS”)
for a client. Each client account is reviewed periodically or as specified in the client’s IPS by
Fusion’s managing member. Reviews include an inspection of portfolio holdings, change in
account values, and actual allocation of the account as compared to the recommended
allocation. Reviews may be conducted by any of Fusion’s financial advisors.
B. Review of Client Accounts on Non-Periodic Basis
Fusion may perform ad hoc reviews on an as-needed basis if there have been material changes
in the client’s investment objectives or risk tolerance, or a material change in how Fusion
formulates investment advice.
C. Content of Client-Provided Reports and Frequency
Fusion typically provides written reports to clients on a quarterly basis. These reports include
changes in market values, current and historical time-weighted performance statistics, and
comparison to an appropriate benchmark index.
Fusion will provide reports showing the investment performance of a client account and a
comparison of such account performance against relevant benchmarks. The client’s independent
custodian also provides regular account statements directly to the client. The custodian’s
statement is the official record of the client’s securities account and supersedes any statements
or reports created on behalf of the client by Fusion.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Referral of Clients to Other Investment Management Firms
In addition to the information described in Items 10 and 12 of this Brochure, Fusion does receive
economic benefits from external sources. Fusion does refer clients to certain investment
management firms in return for an ongoing portion of the advisory fee received by such
investment manager. All such arrangements are in compliance with Investment Advisers Act rule
206(4)-3. Generally, these requirements require the solicitor, Fusion, to have a written agreement
with the investment management firm. Fusion must provide the client with a disclosure
document describing the fees it receives from the investment management firm, whether those
fees represent an increase in fees that the investment management firm would otherwise charge
the client, and whether an affiliation exists between Fusion and the investment management
firm.
Custodians
We receive an economic benefit from custodians in the form of the support products and
services they make available to us. These products and services, how they benefit us, and the
related conflicts of interest are described above under Item 12 Brokerage Practices. The
availability to us of the custodians’ products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients.
B. Advisory Firm Payments for Client Referrals
The firm may enter into agreements with paid endorsers, promoters, solicitors, or with clients for
paid testimonials (herein collectively referred to as “promoter”) who will promote the advisory
firm for compensation. Agreements are required when compensation to the promoter is equal
to or greater than $1,000. The receipt of such compensation creates a conflict of interest in that
the promoter is economically incented to promote our firm. Please be advised that the firm’s
payment of compensation to the promoter does not increase the client’s advisory fee paid to
the firm.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 15: Custody
Item 15: Custody
Fusion is considered to have custody of client assets for purposes of the Advisers Act for the
following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to Fusion with respect to trading activity in their
accounts by signing the appropriate custodian limited power of attorney form. In such cases,
Fusion will exercise full discretion as to the nature and type of securities to be purchased and
sold, and the amount of securities for such transactions. Investment limitations may be
designated by the client as outlined in the investment advisory agreement. In addition, subject
to the terms of its investment advisory agreement, Fusion may be granted discretionary
authority for the retention of independent third-party investment management firms.
Investment limitations may be designated by the client as outlined in the investment advisory
agreement. Please see the applicable third-party manager’s disclosure brochure for detailed
information relating to discretionary authority.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
Unless otherwise instructed by a client, Fusion does not vote proxies on behalf of its clients. The
custodian will provide proxy materials to the client. Fusion will endeavor to make
recommendations to clients on voting proxies regarding shareholder vote, consent, election or
similar actions solicited by, or with respect to, issuers of securities beneficially held as part of
Fusion supervised and/or managed assets. In no event will Fusion take discretion with respect to
voting proxies on behalf of its clients.
Except as required by applicable law, Fusion will not be obligated to render advice or take any
action on behalf of clients with respect to assets presently or formerly held in their accounts that
become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. Fusion has no obligation to determine if securities held by the client are subject to a
pending or resolved class action lawsuit. Fusion also has no duty to evaluate a client’s eligibility
or to submit a claim to participate in the proceeds of a securities class action settlement or
verdict. Furthermore, Fusion has no obligation or responsibility to initiate litigation to recover
damages on behalf of clients who may have been injured as a result of actions, misconduct, or
negligence by corporate management of issuers whose securities are held by clients.
Where Fusion receives written or electronic notice of a class action lawsuit, settlement, or verdict
affecting securities owned by a client, it will forward all notices, proof of claim forms, and other
materials to the client. Electronic mail is acceptable where appropriate and where the client has
authorized contact in this manner.
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Part 2A of Form ADV: Fusion Capital Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
Fusion does not require the prepayment of fees of $1200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
Fusion does not have any financial issues that would impair its ability to provide services to
clients.
C. Bankruptcy Petitions During the Past Ten Years
There are no bankruptcy petitions to report.
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Part 2A of Form ADV: Fusion Capital Brochure