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March 31, 2025
This brochure provides information about G.W. Henssler & Associates, Ltd.’s (“GWH”) qualifications and business practices.
If you have any questions about this brochure’s contents, please contact us at (770) 429-9166 or experts@henssler.com.
The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission (the “SEC”) or by any state securities authority.
GWH is a federally registered investment adviser. Registration of an investment adviser does not imply any level of skill or
training. The oral and written communications an adviser provides to you contain information you can use to determine
whether you want to hire or retain that adviser.
GWH does business as Henssler Financial (“Henssler”). Henssler Financial consists of GWH and several related entities
identified later in this document.
Additional information about Henssler also is available on the SEC’s website at www.adviserinfo.sec.gov.
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Item 2 – Material Changes
The SEC previously published “Amendments to Form ADV,” which amended the disclosure document that we provide to clients as
required by SEC rules. Under these rules, Item 2 – Material Changes only discusses specific material changes that are made to the
brochure. It also provides clients with a summary of the changes.
In the past we offered or delivered information about our qualifications and business practices to clients on at least an annual
basis. The above SEC rules require that we at least annually deliver to our clients a summary of any significant or material changes
to this and future brochures. We will notify you regarding these changes within 120 days of the close of Henssler’s fiscal year. We
may also provide other ongoing disclosure information about material changes as necessary. We will provide you with a new
brochure as necessary based on changes or new information, at any time, without charge.
From Henssler’s last annual update in March 2024, only non-material and technical changes were made to the Brochure. The only
changes made to the Brochure since the last annual update were not significant or material and, therefore, are not included in this
Item 2.
This brochure may be requested by contacting your Henssler Associate at (770) 429-9166 or by email to ADV@henssler.com. Our
current brochure is also available on our website www.henssler.com, free of charge.
Additional information about Henssler is also available via the SEC’s website www.adviserinfo.sec.gov. The SEC’s website provides
information about any persons affiliated with Henssler who are registered, or are required to be registered, as investment adviser
representatives of Henssler.
Henssler Financial — 3
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................................ 1
Item 2 – Material Changes ...................................................................................................................................................... 3
Item 3 – Table of Contents ...................................................................................................................................................... 4
Item 4 – Advisory Business ...................................................................................................................................................... 5
Item 5 – Fees and Compensation ............................................................................................................................................ 8
Item 6 – Performance-Based Fees and Side-By-Side Management ...................................................................................... 13
Item 7 – Types of Clients ....................................................................................................................................................... 14
Item 8 – Methods Of Analysis, Investment Strategies And Risk Of Loss ............................................................................... 14
Item 9 – Disciplinary Information .......................................................................................................................................... 18
Item 10 – Other Financial Industry Activities and Affiliations ............................................................................................... 18
Item 11 – Code of Ethics ....................................................................................................................................................... 21
Item 12 – Brokerage Practices .............................................................................................................................................. 21
Item 13 – Review of Accounts ............................................................................................................................................... 24
Item 14 – Client Referrals and Other Compensation ............................................................................................................ 25
Item 15 – Custody ................................................................................................................................................................. 25
Item 16 – Investment Discretion ........................................................................................................................................... 26
Item 17 – Voting Client Securities ......................................................................................................................................... 26
Item 18 – Financial Information ............................................................................................................................................ 26
Form ADV Part 2B Brochure Supplement ........................................................................................... Brochure Supplement 1
Qualifications Required to Obtain and Maintain Designations ........................................................................... Appendix A-1
Henssler Financial — 4
Item 4 – Advisory Business
History
Gene W. Henssler, Ph.D., (“Dr. Gene”) and his wife, Patricia, moved to Kennesaw, Georgia in May 1986 when Dr. Gene accepted
the Professor of Finance position at Kennesaw State University. A station manager for a local AM radio station asked the
department chairperson at Kennesaw if he knew someone from academia who could do a talk show about finance, money and
investing. The department chairperson suggested Dr. Gene.
Dr. Gene started by doing a couple of guest spots with Atlanta radio personality Neal Boortz. Shortly thereafter, Dr. Gene was
offered his own show. Although he was not highly compensated, the radio show provided exposure for Kennesaw State University
and gave Dr. Gene a healthy ego boost as a radio personality.
After a couple of weeks on the air, callers began asking Dr. Gene if he would provide advice to individuals, on a consulting basis.
Callers wanted Dr. Gene to apply the same fact-based, no-nonsense approach that he had on his radio show to their own financial
endeavors.
GWH was created in 1987 to meet this growing interest. It began as a small, part-time consulting business based out of his home.
Dr. Gene reviewed portfolios and offered investment advice on an hourly, fee-only basis. He created a “Financial Plan” for clients
and detailed specifically how to work that plan. In turn, clients would “work the plan” with their own stockbroker, or a
stockbroker Henssler recommended, with no financial benefits to Henssler. Pursuant to a succession plan created by Dr. Gene
and the company, which was previously disclosed to and consented to by all clients, effective January 1, 2023, Dr. Gene no longer
owns an interest in Henssler. Other current Henssler employees now hold all interests in the company.
Working the Plan
While clients seemed to appreciate Dr. Gene’s advice, Dr. Gene soon began to notice that people would start fervently working
the plan, and then life would intervene. The kids would go back to school, soccer practice would start, holidays would roll around,
and they would let things go. Clients would come back in a year or two and those who worked the plan were right on target, but
then, there were those who got sidetracked.
Within five years, Dr. Gene hired his first employee to assist clients in carrying out their financial plan. Henssler worked for an
hourly fee with clients and their brokers. However, Henssler had clients who were behind financially because they did not do what
was recommended or follow the advice given. It would be a while before Dr. Gene could sit with his clients and suggest that they
consider having their money managed on a percentage-fee basis by Henssler. In the interim, Dr. Gene continued teaching and
Henssler’s client base grew steadily.
In 1991, an attorney asked Henssler to manage his client’s funds. Dr. Gene spent several days trying to figure out how to
accomplish this. Around this time, Charles Schwab & Co., Inc. was starting its Financial Advisor’s Service program (now Schwab
Institutional). Henssler started working with Schwab as the custodian and took this attorney’s client as Henssler’s first “managed
client.”
As the Management Program developed, now called The Traditional Management Program, Henssler worked on making it
successful.
As Always
The service provided by Henssler from the beginning is still firmly practiced today. Henssler recognizes that every client is not the
same and treats each and every client on an individual basis. Every client has different liquidity needs, goals and attitudes.
Focusing on each client as an individual maintains the unique client base. Clients are able to impose specific restrictions on
investing in certain securities or types of securities. Henssler aims to help clients comfortably reach their goals for retirement and
life. Providing a consistently high level of service that meets the needs of our individual clients is critical to that process.
Services Offered by Henssler
Henssler provides a wide range of services to its clients. These services include Comprehensive financial planning services,
targeted analysis of a client’s financial position, portfolio management for individuals and/or small businesses, portfolio
management for investment companies, portfolio management for businesses or institutional clients, pension advice, selection of
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other advisers (including private fund managers), automated asset management, basic investment advice and as a sub-advisor to
an investment company.
The investment related services are generally classified as either discretionary investment management or non-discretionary
investment advice. These services are provided to both individuals and institutions.
During the initial client meeting, our clients learn about the many types of services Henssler offers. Each client meets with an
Associate to discuss the scope of services required based upon each individual client’s needs. In general, the advice given as to
financial, tax, insurance, estate, and investment planning will be similar for both discretionary investment management and non-
discretionary investment advice. The main differences are in the ongoing support and execution of the investment
recommendations.
Non-Discretionary Services
Under a non-discretionary relationship, Henssler provides the recommendations for the aforementioned services but does not
execute or monitor the recommendations. Henssler will not follow up with the client’s progress on the advice unless outlined in
the services agreement signed by the client, or when otherwise requested by the client. A non-discretionary relationship is
generally used when a client wants financial planning or investment recommendations based on a one-time or periodic review of
their situation, or has a specific question they want answered, such as: “Am I saving enough for retirement;” “Is my current
allocation appropriate given my stage of life;” “How should I invest my 401(k) or rollover IRA.” This service is not as robust or
comprehensive as a discretionary investment management relationship. Henssler can be retained to render advice on these and
other questions based on an hourly fee or a flat fee.
Discretionary Services
The majority of our investment management clients use our traditional approach of combining financial planning services with
asset management. For clients who choose to use the traditional combined services of financial planning and asset management,
we use a comprehensive cash flow analysis based on information provided by the client to make a recommendation for the
allocation of the investment portfolio. The portfolio will be managed based on ongoing changes to the cash flow analysis and
overall financial plan. This could include updates to the strategy based upon life-changing spending or income events. Examples
include marriage, childbirth or adoption, promotion, divorce, inheritance, and death. There are a multitude of situations that are
considered when creating, implementing, monitoring, and reporting on an investment strategy.
Alternatively, a discretionary investment management relationship may not include comprehensive financial planning. Some
individual clients or institutional clients may have their own investment strategy or plan, which Henssler will execute on behalf of
the client. For the client who does not request comprehensive financial planning, we will work with the client to determine an
acceptable asset allocation and execution plan. The agreed upon allocation will be monitored and executed at Henssler’s
discretion. Henssler may also serve a client as a separate account manager or sub-adviser.
Typically, Henssler is retained to provide discretionary-based investment management services based upon a percentage of assets
under management or as a flat fee.
Henssler Automated Investment Management
We provide portfolio management services through Institutional Intelligent Portfolios™, an automated, online investment
management platform for use by independent investment advisors and sponsored by Schwab Wealth Investment Advisory, Inc.
(the “Program” and “SWIA,” respectively). Through the Program, we offer clients a range of investment strategies we have
constructed and manage, each consisting of a portfolio of exchange traded funds (“ETFs”) and a cash allocation. The client may
instruct us to exclude up to three ETFs from their portfolio. The client’s portfolio is held in a brokerage account opened by the
client at SWIA’s affiliate, Charles Schwab & Co., Inc. (“CSC”).
We are independent of and not owned by, affiliated with, or sponsored or supervised by SWIA, CSC or their affiliates (together,
“Schwab”). The Program is described in the Schwab Wealth Investment Advisory, Inc. Institutional Intelligent Portfolios™
Disclosure Brochure (the “Program Disclosure Brochure”), which is delivered to clients by SWIA during the online enrollment
process.
We, and not Schwab, are the client’s investment advisor and primary point of contact with respect to the Program. We are solely
responsible, and Schwab is not responsible, for determining the appropriateness of the Program for the client, choosing a suitable
investment strategy and portfolio for the client’s investment needs and goals, and managing that portfolio on an ongoing basis.
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SWIA’s role is limited to delivering the Program Disclosure Brochure to clients and administering the Program so that it operates
as described in the Program Disclosure Brochure.
We have contracted with SWIA to provide us with the technology platform and related trading and account management services
for the Program. This platform enables us to make the Program available to clients online and includes a system that automates
certain key parts of our investment process (the “System”). The System includes an online questionnaire that helps us determine
the client’s investment objectives and risk tolerance and select an appropriate investment strategy and portfolio. Clients should
note that we will recommend a portfolio via the System in response to the client’s answers to the online questionnaire. The client
may then indicate an interest in a portfolio that is one level less or more conservative or aggressive than the recommended
portfolio, but we then make the final decision and select a portfolio based on all the information we have about the client. The
System also includes an automated investment engine through which we manage the client’s portfolio on an ongoing basis
through automatic rebalancing and tax-loss harvesting (if the client is eligible and elects).
We do not receive a portion of a wrap fee for our services to clients through the Program. Clients do not pay fees to SWIA in
connection with the Program, but we charge clients a fee for our services as described below under Item 5. Clients do not pay
brokerage commissions or any other fees to CSC as part of the Program. Schwab does receive other revenues in connection with
the Program, as described in the Program Disclosure Brochure.
We do not pay SWIA fees for its services in the Program so long as we maintain $100 million in client assets in accounts at CSC that
are not enrolled in the Program. If we do not meet this condition, then we pay SWIA an annual fee of 0.10% (10 basis points) on
the value of our clients’ assets in the Program. This fee arrangement gives us an incentive to recommend or require that our
clients with accounts not enrolled in the Program be maintained with CSC.
Separate Account Manager
As part of our discretionary investment advisory services, Henssler may recommend that clients use the services of a separate
account manager to manage the entire, or a portion of, the investment portfolio. After gathering information about a client’s
financial situation and objectives, we may recommend that the client engage a specific separate account manager or investment
program. When recommending a separate account manager, Henssler considers their performance, analysis methods and fees,
along with the client’s financial needs, investment goals, risk tolerance and investment objectives. Henssler monitors each
separate account manager’s performance to ensure its management and investment style remains aligned with the client’s
investment goals and objectives.
Each selected separate account manager will actively manage the client’s portfolio and will assume discretionary investment
authority over the account. Henssler will assume discretionary authority to hire and fire each separate account manager and/or
reallocate assets to another separate account manager when we deem it appropriate and when in the client’s best interest.
Henssler will continue to provide advisory services as needed for the ongoing monitoring and review of account performance.
Henssler charges a negotiable annual advisory fee for these services. The fees are generally 1.0% of the value of the assets being
managed by the separate account manager. For such accounts, our fee is in addition to the fees charged by the separate account
manager. Henssler’s fee is invoiced monthly in advance.
Advisory fees that you pay to the separate account manager are established and payable in accordance with the disclosure
brochure provided by each separate account manager to whom you are referred. These fees may or may not be negotiable.
Clients should review the recommended separate account manager’s disclosure brochure and take into consideration the
separate account manager’s fees along with Henssler’s fees to determine the total amount of fees associated with the program.
Clients may be required to sign an agreement directly with each recommended separate account manager. Clients may terminate
the advisory relationship with the separate account manager according to the terms of the agreement with them. Clients should
review each separate account manager’s disclosure brochure for specific information on how to terminate the advisory
relationship with them, and how a client may receive a refund for any fees paid in advance. Clients should contact Henssler
directly with questions regarding the advisory agreement with any separate account manager.
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Henssler’s Client Assets Under Management: Total assets under management:
$3,403,216,968.53
Type of Assets
Amount
Discretionary:
$2,745,770,528.17
Non-Discretionary:
$657,446,440.36
Total:
$3,403,216,968.53
Total assets under management are listed as of December 31, 2024.
Item 5 – Fees and Compensation
All fees charged by Henssler are subject to negotiation.
The specific manner in which fees are charged by Henssler is established in a client’s written agreement with Henssler. Advisory
fees paid by clients are generally based upon a percentage of assets under management, or an hourly or fixed rate, and will
depend upon the type and size of the account and the specific financial strategy employed. Henssler generally bills its fees on a
monthly or quarterly basis in advance. Unless otherwise specifically negotiated and agreed to by Henssler, Client authorizes
Henssler to directly debit fees from their accounts. Clients occasionally request to pay their fee by credit card. Henssler may
accommodate such a request but may require an additional three percent (3%) administrative fee to offset its costs associated
with accepting the credit card payment. Upon termination of any account, any prepaid, unearned fees will be promptly
refunded. Any earned, unpaid fees will be due and payable. Henssler may provide certain services to clients, employees of the
firm, their friends and family members, or certain trade groups, businesses, or classes of individuals on a discounted or gratuitous
basis (the “Discounted Services”). The provision of these Discounted Services should not have an impact upon the fees charged or
services rendered by Henssler to other clients.
Henssler may also suggest that certain qualified clients invest in privately offered securities, including pooled investments such as
private equity, debt, real estate, and natural resources. These investments often have a delay in valuations for billing purposes
received from the managers of those investments. For clients that hold these privately offered securities, the most current market
value will be used for advance billing purposes. Henssler will ensure the value used is current as of the prior billing quarter. This
may result in a higher or lower fee based on the current value of the investment. For these privately offered securities, we bill on
called capital balances.
Henssler’s fees are exclusive of brokerage commissions, transaction fees and other related costs and expenses, which may be
incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third-party separate account managers
and other third parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual
funds and exchange-traded funds also charge internal management fees, which are disclosed in a fund’s prospectus. Such
charges, fees and commissions are in addition to Henssler’s fee.
Item 12 – Brokerage Practices further describes the factors that Henssler considers in selecting or recommending broker-dealers
for client transactions and determining the reasonableness of their compensation (for example, commissions).
Henssler Automated Investment Management
Through the Henssler Automated Investment Management Program, Henssler Financial has combined a computerized digital
asset management platform with carefully conceived exchange-traded fund portfolios designed to cater to your risk tolerances
and time frame for your investing goals. The ETFs used for investment offer exposure to a particular asset class, industry,
commodity, or region in addition to being more transparent in terms of their underlying holdings. ETFs are filtered through a
carefully selected set of stringent criteria to ensure diversity and cost efficiency.
Program Includes:
Electronic Communications
This includes online account setup, dedicated email for questions, dedicated voicemail system (with responses primarily via
email), eStatements and eBilling.
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Automatic Daily Trading
Depending on the strategy and risk profile indicated by the client, the account can be set to automatically trade daily if
necessary to maintain a portfolio designed for optimal long-term wealth.
Automatic Rebalancing
Portfolios are monitored by a computerized system daily, and automatically rebalanced when an asset class weight drifts too
far from the intended target. Inherent market volatility causes investments to rise and fall in value, so rebalancing helps
ensure that your portfolio stays on track with your targeted level of risk.
Automatic Tax Loss Harvesting
If selected, tax-loss harvesting is available for clients with invested assets of $50,000 or more. By realizing a loss in a security
that has experienced a loss, investors are able to offset taxes on both gains and income. However, the ability to realize
significant tax benefits from this strategy depends upon a variety of factors, and no assurance can be offered that a particular
investor will in fact realize significant tax benefits.
Fee Structure:
Annual Fee
0.5%, billed quarterly
Minimum Investment $5,000
Financial Consulting Services
At Henssler Financial, we understand that it is not just the highly affluent who need financial advice. In fact, some of the most
important planning and decision making should done when you are young and have a long career ahead of you. Generally
speaking, the earlier you can start making smart financial decisions, the better positioned you will be when it comes time to buy
your first home, send your children to college, get out of debt, and finally retire.
The problem is that traditional financial planning fee models are not typically conducive to serving those individuals and families
who don’t have at least $1 million in investable assets. Therefore, we have a created a program designed specifically for those
who may not yet have significant assets, but still need significant advice. The idea behind this service is to get you and your family
started on the right path to begin growing your wealth, and hopefully, putting you in position to transition into one of our more
traditional full-service financial planning and investment management service offerings. However, this service is not limited to
only the young-professional demographic. We recognize the need for financial planning and advice for those who may rely on
pension income, rather than defined contribution retirement plans to provide for their retirement spending, or those who got a
late start in saving, or those who have had an economic hardship. This service allows for us to provide the much-needed advice at
a more reasonable cost than traditional fee models.
There are two components to this program, asset management and financial planning/advice. We separated these services and
how they are billed as described below. Keep in mind, this is a blended service that comprises components of both financial
planning and investment management, but at a reduced cost compared to our standard agreements, with the goal of helping you
get started toward growing your wealth and setting you up on a path toward your long-term goals.
Fee Structure:
Asset based fee is an annual fee, billed quarterly in advance - For clients who have assets that can be managed by Henssler
Financial, the following fee structure applies to assets under our management. The fee structure is as follows:
(1) 1% on all assets under management, using individual equities with a $250,000 minimum investment for individual equities; (2)
0.75% on all assets under management, using mutual funds or exchange traded funds (ETFs) with no minimum investment; or (3)
0.50% on all assets under management, using Schwab Intelligent Portfolios (Henssler selected risk-based models using ETFs,
automated investing through Schwab), with a $5,000 minimum investment.
Flat fee for financial planning and advice is an annual fee, on-going, billed quarterly in advance.
Net Worth
$0 - $250,000
$250,000 - $500,000
Fee
$1,500
$2,500
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$500,000 and up
$5,000
If service is cancelled prior to collecting one year of fees, client is responsible for paying the remaining balance equivalent to one
year of fees. Client can cancel at any time with 30-days written notice but is responsible for the minimum one-year fee.
Billing for this service will be either debited from accounts under management or paid as a recurring charge on a credit card.
There may be an additional fee of three percent (3%) for fees paid via credit card to offset processing costs.
$1,500 planning service includes:
Financial Goals Analysis
Employee Benefits Review
Financial Advice – All electronic communication
Initial meeting (in-person) to present financial goals analysis and recommendations.
-
-
-
-
- One additional telephone or video check-in meeting per year.
-
Educational Analysis, if applicable, includes a review of the type of education savings account appropriate for your
situation.
$2,500 planning service includes:
-
-
All elements of $1,500 service, plus
Insurance and Estate Planning guidance (no formal reviews)
$5,000 planning service includes:
-
-
-
-
-
-
All elements of $1,500 and $2,500 services, plus
Full comprehensive financial plans, including cash flow projections.
Liquidity Analysis
Insurance Review and Recommendations
Estate Plan Review and Recommendations
Tax Review and Recommendations
Comprehensive Financial Planning
Comprehensive Financial Planning with Cash Flow Analysis provides our most extensive financial plan addressing both personal
and business-related needs. We provide a detailed analysis of your financial situation that aims to grow and preserve your wealth
to last throughout your career and retirement years. This analysis becomes the basis of a personalized financial plan—a road map
for you to follow that addresses your retirement spending needs and portfolio investments, as well as your insurance, estate, and
education planning needs.
Program Includes:
Financial Planning
Prepare comprehensive cash flow projections based on your current financial status and income/spending patterns. Cash
flow projections include all retirement income sources and provide recommendations on how funds should be used to meet
your desired goals.
Retirement Planning
Help you determine and quantify your retirement goals by providing a detailed analysis of the various sources of retirement
income—including your retirement benefit programs—to determine if your goals are attainable.
Portfolio Analysis
Analysis of your taxable and tax deferred investment portfolios to provide recommendations on asset allocations designed to
help you meet your goals.
Insurance Analysis
Help determine the amount of life insurance and disability insurance that should be appropriate for you.
Estate Plan Review
Review your estate plan to make sure it reflects your wishes and minimizes your estate taxes
Henssler Financial — 10
Education Analysis
If applicable, help determine the type of education savings account appropriate for your situation.
Fee Structure:
One-Time Fee
$5,000
Asset Management
Our Asset Management Program has been designed to be flexible enough to cater to each individual’s financial situation. The
Asset Management Program offers you the power and experience of Henssler Financial without any of the headaches associated
with investing. Henssler Financial’s Asset Management Program is a money management program.
Program Includes:
Investment Planning
Develop an investment strategy based on your risk tolerances and investment time horizon. We will work with the client to
determine an acceptable asset allocation and execution plan. We will manage and direct your portfolio based on this
investment strategy. Equities, Exchange-Traded Funds or Mutual Funds in your portfolio will be selected based upon our
strict quality standards.
Performance Reporting
We will provide semiannual performance reports.
Fee Structure:
Asset Management with Exchange-Traded Funds or Mutual Funds
The first $1 Million
0.75%
$1 Million—$3 Million
0.65%
$3 Million—$5 Million
0.50%
$5 Million and above
Negotiable
Minimum Fee
$3,000
Asset Management with Individual Stocks
The first $1 Million
1.00%
$1 Million—$3 Million
0.85%
$3 Million—$5 Million
0.65%
$5 Million and above
Negotiable
Minimum Fee
$5,000
Traditional Management
These services form a comprehensive program, combining financial planning with money management. We provide a detailed
analysis of your financial situation that aims to grow and preserve your wealth to last throughout your career and retirement
years. This analysis becomes the basis of a personalized financial plan, executed by us, that addresses retirement spending needs,
portfolio investments, insurance, estate and education planning needs.
Program Includes:
Financial Planning
Prepare comprehensive cash flow projections based on your current financial status and income/spending patterns. Cash
flow projections include all retirement income sources and provide recommendations on how funds should be used to meet
your desired goals.
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Money Management
Manage investments in your portfolio based on our strict quality standards, cash flow projections and tax planning
considerations tailored to your financial situation.
Retirement Planning
Help you determine and quantify retirement goals by providing a detailed analysis of the various sources of retirement
income—including your retirement benefit programs—to determine if your goals are attainable.
Portfolio Analysis
Analysis of your taxable and tax deferred investment portfolios to provide recommendations on asset allocations designed to
help you meet your goals.
Insurance Analysis
Review your insurance needs and help determine the appropriate amount for your situation. This could include a review of
your property and casualty, life, disability and long-term care coverages.
Estate Plan Review
Review your estate plan to make sure it reflects your wishes and minimizes estate taxes.
Education Analysis
If applicable, help determine the type of education savings account appropriate for your situation.
Fee Structure:
Traditional Management with Individual Stocks
The first $1 Million
1.25%
$1 Million—$2 Million
1.00%
$2 Million—$3 Million
0.90%
$3 Million—$5 Million
0.75%
$5 Million and above
Negotiable
Minimum Fee
$12,000
Wealth Management
This program allows you to take advantage of all the serviced provided by Henssler Financial. This program combines financial
planning, money management and tax preparation. You will gain the added advantage of having an integrated financial service
team that works together daily.
Program Includes:
Financial Planning
Prepare comprehensive cash flow projections based on your current financial status and income/spending patterns. Cash
flow projections provide recommendations on how funds should be used to meet your desired goals. We can also
recommend changes to your current plan designed to help you reach your objectives.
Money Management
Manage investments in your portfolio based on your cash flow projections and tax planning considerations tailored to your
financial situation. Manage fixed-income investments based on your cash flow projections, tax planning considerations and
our strict quality standards.
Retirement Planning
Help you determine and quantify retirement goals by providing a detailed analysis of the various sources of retirement
income to determine if your goals are attainable. Recommend allocations and investment choices in company retirement
plans.
Henssler Financial — 12
Insurance Planning
Review your insurance needs and help determine the appropriate amount for your situation. This could include a review of
your property and casualty, life, disability, and long-term care coverages. Work directly with insurance professionals to
provide adequate coverage.
Tax Planning and Preparation
Prepare your 1040 and provide a tax projection each year.
Estate Planning
Trouble shoot potential problem areas and coordinate with professionals to implement solutions.
Philanthropic Planning
Help create a giving plan that matches your desires with all the tax benefits allowable by law.
Fee Structure:
Wealth Management with Individual Stocks
The first $1 Million
1.25%
$1 Million—$2 Million
1.00%
$2 Million—$3 Million
0.90%
$3 Million—$5 Million
0.75%
$5 Million and above
Negotiable
Minimum Fee
$25,000
General Fee Information
The advisory fee charged is calculated as described above. It is not charged on the basis of a share of capital gain upon or capital
appreciation of the advisory client’s funds. A client agreement may be canceled at any time, by either party, for any reason. A
written cancellation notice must be given 30 days in advance. Upon termination of any account, any prepaid, unearned fees will
be promptly refunded.
All fees paid to Henssler for investment advisory services are separate and distinct from the fees and expenses charged by mutual
funds to their shareholders. These fees and expenses are described in each fund’s prospectus. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a client may pay an
initial or deferred sales charge. Accordingly, the client should review both the fees charged by the funds and the fees charged by
Henssler to fully understand the total amount of fees to be paid by the client. This will allow the client to evaluate the cost of the
advisory services. Henssler also charges an advisory fee on any accounts invested in Mutual Funds managed by Henssler or its
affiliates. This advisory fee will be in addition to the fees incurred by the client charged by the mutual fund to all shareholders of
the fund. This may result in the client paying more or less fees than if the client assets were invested in an unaffiliated mutual
fund or similar investment.
Item 6 – Performance-Based Fees and Side-By-Side Management
Henssler generally does not charge any performance-based fees (fees based on a share of capital gains on or capital appreciation
of the assets of a client). In some cases, however, some Henssler affiliates enter into performance fee arrangements with
Qualified Clients, and these fees are subject to individualized negotiation with each client. The Henssler affiliate will structure any
performance or incentive fee arrangement subject to Section 205(a)(1) of the Investment Advisors Act of 1940 in accordance with
the available exemptions thereunder, including the exemption set forth in Rule 205-3. In measuring clients’ assets for the
calculation of performance-based fees, the Henssler affiliate shall include realized and unrealized capital gains and losses.
Performance-based fee arrangements can create an incentive for Henssler or its affiliates to recommend investments which may
be riskier or more speculative than those which would be recommended under a different fee arrangement. Such fee
arrangements also create an incentive to favor higher fee-paying accounts over other accounts in the allocation of investment
opportunities. Henssler has procedures designed and implemented to ensure that all clients are treated fairly and equally, and to
prevent this conflict from influencing the allocation of investment opportunities among clients.
Henssler Financial — 13
Item 7 – Types of Clients
GWH provides portfolio management services to individuals, high-net-worth individuals, corporate pension and profit-sharing
plans, charitable institutions, foundations, endowments, trust accounts, municipalities, other investment advisors, a registered
mutual fund and other U.S. and international institutions. Henssler is always interested in expanding its client base and will
consider taking on additional types of clients based upon the situation.
Item 8 – Methods Of Analysis, Investment Strategies And Risk Of Loss
Henssler’s Fundamental Investment Philosophy—The Ten Year Rule
Henssler works with a simple, yet comprehensive financial planning strategy called the Ten Year Rule. The basis for our Ten Year
Rule is:
§ Henssler believes it is imprudent for an investor to be forced to sell equity investments during a period of depressed
stock prices in order to generate funds to cover spending needs.
§ Henssler finds that many investors are either too conservative or too aggressive with their financial asset allocation.
The Henssler philosophy is that any money a client needs within 10 years should be invested in fixed income securities, and any
money not needed within 10 years should be invested in high-quality, individual common stocks or mutual funds that invest in
common stocks. By holding fixed-income investments to cover 10 years’ worth of liquidity needs, there should be no need to sell
stocks during a period of lower priced stocks. Henssler implements this philosophy by running cash flow projections for clients in
programs that offer financial planning, recommending the purchase of fixed income securities to cover liquidity needs within the
next 10 years, and the purchase of equities with any remaining funds.
First, for clients using the Traditional Management programs, Henssler estimates a client’s liquidity needs by running cash flow
projections. Liquidity needs refer to the difference between after-tax income and desired after-tax spending for any given
year. The projections are based on information provided by the client, including asset values, expected sources of income and
plans for retirement. These projections will help determine reasonable expectations involving a client’s savings goals, desired
spending in future years, and expected retirement date. Henssler runs several projections for clients to help determine which
course of action will most likely allow the client to meet their financial goals. Common goals include an early retirement date, a
certain desired spending level in retirement, a dream home or some other large purchase.
Next, Henssler recommends purchasing fixed-income securities to cover the client’s next 10 years of liquidity needs. A money
market fund or other cash equivalent is appropriate for emergency reserves, or for funds needed over the next 12
months. Henssler recommends that additional liquidity needs should be covered with the purchase of fixed-income securities
with maturity dates and amounts that correspond to those needs. Henssler does not generally recommend the purchase of bond
funds for Ten Year Rule funding, as the principal is not guaranteed as of any particular date.
Finally, Henssler recommends the client purchase high-quality, individual common stocks or mutual funds that invest in common
stocks with any funds not needed in the next 10 years. Henssler recommends only common stocks that meet the Henssler strict
financial criteria, or mutual funds that meet certain guidelines. These guidelines are discussed in detail below.
By following this strategy, the client’s asset allocation will be specifically geared towards their unique needs. At Henssler this is
believed to be a more effective method of determining a client’s appropriate asset allocation than simply plugging a client’s age
into a formula. Each and every client has a unique situation, and unique needs. Henssler’s approach attempts to take all available
information into account when determining the appropriate stock/bond mix. Due to the unique needs of each client, ultimately
the client’s risk tolerance will drive the appropriate asset allocation and investment horizon. Therefore, some clients may have a
longer or shorter version of the Ten Year Rule.
Ten Year Rule Recap:
§ Any money you believe you will need within the next 10 years should be invested in fixed-income investments.
§ Money not needed within 10 years should be invested in growth investments.
§
If you determine you will need funds within 10 years, begin to prepare a plan to exit stocks and buy bonds to cover these
needs.
Henssler Financial — 14
o Begin selling stocks when market conditions improve;
Flexibility: 10 years before you need funds;
o
Set a target for a stock market index you follow, and
o
o Whenever the market reaches that target, move forward with your plan to sell stocks.
Henssler’s Method of Investment Analysis
Henssler employs a carefully conceived screening process seeking maximum growth with minimum risk for our clients through
their individual portfolios.
Henssler’s research department develops portfolios that include or use individual stocks, bonds, mutual funds, exchange-traded
funds and separate account managers. While Henssler uses model portfolios as a guideline for client accounts, all client accounts
are treated individually. These models can be modified to customize a portfolio suited for each client.
Individual Common Stocks
Henssler purchases high-quality, individual common stocks that are generally rated at least “A” by Value Line for financial
strength, “A-” by Standard & Poor’s for earnings and dividend quality, or “2” by Value Line for safety or those ranked 70 or above
by Refinitiv Starmine Earnings Quality or those ranked 75 or better for overall quality in the Henssler IQ proprietary quality ranking
system or ranked 80 or better on any one of the 3 quality sub-categories within the Henssler IQ ranking system. The greatest risk
to many clients’ portfolios is the potential bankruptcy of any company whose stock they hold. Our firm’s strategy is to use
established stock ratings to guide purchases, and therefore, minimize client risk.
Standard & Poor’s Earnings & Dividend Rank
This is S&P’s computerized measure of common stocks based mainly on 10-year earnings and dividend performance (not to be
confused with S&P debt ratings). Rankings are as follows:
A+ Highest
B- Lower
A High
C
Lowest
A- Above Average
D
In Reorganization
B+ Average
NR No ranking
B
Below Average
Value Line Financial Strength Rating
This is a measurement of potential risk associated with individual common stocks. The Safety Rank is computed by averaging two
other Value Line indexes—the Price Stability Index and the Financial Strength Rating. Safety Ranks range from 1 (Highest) to 5
(Lowest). Conservative investors should try to limit their purchases to equities ranked 1 (Highest) and 2 (Above Average) for
Safety.
Refinitiv Starmine Earnings Quality
This model favors companies with sustainable earnings backed by cash flows. It provides a ranking of over 35,000 companies by
percentile from 1 (Bearish) to 100 (Bullish). In order to be included for investment consideration in Henssler portfolios, a company
must be ranked within the top 30% (rank of 70 or higher) to be considered for investment.
Henssler IQ (Investment Quality) Ranking
The Henssler IQ Rank considers three areas of financial performance: Earnings Quality, Financial Stability and Competitive Edge
by which all companies traded on US domestic exchanges, regardless of domicile, are ranked from 1 (weakest) to 100 (strongest).
Henssler Financial — 15
Companies within the top 25% of all companies included in the system ranked by average of all 3 measures (overall rank of 75 of
better) are consider for investment. The three sub-areas are explained below.
Earnings Quality includes a ranking of these companies according to earnings predictability and stability, cash flow stability and
limits to earnings from accruals relative to realized cash earnings among other financial quality measures. Any company ranking
within the top 20% (rank of 80 or better) in this individual measure is considered for investment.
Financial Stability uses debt levels, credit ratings, liquidity, coverage ratios and cost of debt to rank all companies within the
system. Any company ranking within the top 20% (rank of 80 or better) in this individual measure is considered for investment.
Competitive Edge includes a ranking of all companies within the system by profit margin, return ratios, growth, and dividend. Any
company ranking within the top 20% (rank of 80 or better) in this individual measure is considered for investment.
Once owned, a company falling below the above criteria will be considered for removal upon quality measure downgrade.
However, the final decision for removal will be made by the Henssler Portfolio Committee as some companies can be affected by
economic or company specific conditions which are believed transitory.
Henssler utilizes a portfolio committee that considers many qualitative and quantitative factors to review potential investments in
client accounts. While the factors used by the committee are important, the selection of investments is often more of an art than
a science.
Some of the factors considered by the committee include a review of a company’s average daily trading volume, a review of the
subject industry’s long-term growth prospects and projected earnings, as well as a company’s dividend yield. We also consider the
price/earnings to growth ratio, as an indicator of a stock’s potential value and because it also accounts for growth.
Using these and other criteria, Henssler currently offers three model stock portfolios. Henssler can increase or decrease the
number of portfolios used over time. The current models are:
§ The Henssler Recommended Model Portfolio—a high quality growth and income portfolio, considered Henssler’s core
portfolio;
§ The Henssler Equity Income Portfolio—used to generate current income with modest dividend growth over time; and
§ The Henssler Small/Mid Cap Portfolio—a portfolio used to generate more exposure to small- and mid-sized companies.
Fixed Income or Bonds
Henssler uses fixed income investments, including U.S. government and agency bonds, municipal bonds, corporate bonds, FDIC
insured certificates of deposit, and money market funds. Henssler selects fixed income investments based upon the maturity
date, interest rate and credit worthiness ratings from Moody’s and Standard & Poor’s. Henssler performs a fundamental analysis
of each entity in order to reasonably ensure the payment of interest and the ultimate repayment of principal. Henssler does not
have a model bond portfolio.
Mutual Funds
Henssler may also recommend that clients invest in mutual funds. Henssler suggests mutual fund portfolios to supplement a
client’s allocation in a particular area or industry. Henssler may also use a mutual fund portfolio when a client’s account does not
have sufficient funds to be properly diversified with individual securities. Finally, a mutual fund portfolio may be used if a client
feels more comfortable investing in mutual funds rather than owning individual stocks.
In searching for high quality mutual funds, Henssler reviews a fund’s Morningstar rating, which takes into account performance
and risk. We also consider the fund manager’s tenure to ensure the fund’s performance can largely be attributed to current fund
management. We want to make sure the fund’s managers are not drifting away from their stated investment style, and away
from their area of expertise. We do not want a domestic large-cap manager to begin purchasing emerging markets stocks.
Because expenses affect the mutual fund’s overall performance, we look for funds with expense ratios lower than their peer
group. Performance concepts, such as Sharpe Ratio, a measure of risk-adjusted return, and Alpha, a measure of performance
against the respective benchmark, are also considered. Finally, we consider the minimum initial investment amount required to
purchase the mutual fund.
Henssler Financial — 16
In choosing mutual funds, we focus on stable management, consistent investment style, consistent risk-based performance, and
below average expenses.
Some mutual funds generally offer multiple share classes based upon certain eligibility and/or purchase requirements. The firm
and associates can have a financial incentive to recommend or select share classes that have higher expense ratios. The firm
conducts periodic reviews of client holdings in mutual fund investments to determine the appropriateness of mutual fund share
class selections and whether alternative mutual fund share class selections are available that might be more appropriate given the
client’s particular investment objectives and any other appropriate considerations relevant to mutual fund share class selection.
Exchange-Traded Funds (“ETF”)
Henssler may suggest the use of ETFs in a client portfolio. An ETF is a security that tracks an index, a commodity or a basket of
securities unified by a particular investing theme, such as, companies whose main business is biotech. An ETF is similar to an index
mutual fund, but trades like a stock on an exchange. An ETF experiences price changes throughout the day, as it is bought or sold.
However, ETFs differ from traditional mutual funds in that their shares are issued, traded and redeemed.
We review ETFs to identify investments with performance that meets or exceeds the performance of their stated benchmark with
low expenses and low tracking error. Manager tenure and fund longevity are also considered in the decision process. We expect
our process to better identify those ETFs that perform according to their stated goal and/or closely follow their benchmark.
Henssler Automated Investment Management
The Program Disclosure Brochure includes a discussion of various risks associated with the Program, including the risks of
investing in ETFs, as well as risks related to the underlying securities in which ETFs invest. In addition, the Program Disclosure
Brochure also discusses market/systemic risks, asset allocation/strategy/diversification risks, investment strategy risks,
trading/liquidity risks, and large investment risks.
Separate Account Managers
In our selection process for separate account managers, we review manager performance on a nominal and risk-adjusted basis
relative to their stated benchmark and investment style (i.e., value, growth, large-cap, small-cap, etc.). We also review their
holdings to ensure the holdings fit with the stated benchmark and investment style. Additionally, we review manager tenure to
ensure this performance can be attributed to the current manager.
Risk of Loss
Even with Henssler’s careful screening process, all investments carry risks. Investments managed by Henssler are no exception.
You could lose money on your investments managed by Henssler. Accordingly, you should understand the principal risks of
investing, which are described below.
Market Risk: Stock prices fluctuate in response to many factors, including changes in interest rates, the activities of individual
companies and general market and economic conditions. Regardless of any one company’s particular prospects, a declining stock
market may produce a decline in stock prices for all companies. Stock market declines may continue for an indefinite period of
time, and investors should understand that from time to time during these temporary or extended bear markets, the value of
their investments may decline.
Business and Economic Risk: Often, a particular industry, or certain companies within that industry, may be affected by
circumstances that have little to no impact on other industries, or other companies within that industry. For example, many
industries and companies rely heavily on one type of technology. If this technology becomes outdated, or ceases to be cost-
effective, industries and companies that rely on the technology may become unprofitable while companies outside the industry
may not be affected at all.
Political Risk: The regulation or deregulation of particular industries may materially impact the value of companies within the
affected industry. For example, if a particular sector or industry becomes subject to more or less government regulation, some
companies in that sector or industry will make a successful transition into the new environment and prosper, while other
companies will mismanage the process and do poorly.
Investments in Small- and Mid-Sized Companies Risk: Although Henssler recommends investments in companies of all sizes, there
may be times when Henssler makes substantial investments in small and mid-sized companies. Stocks of smaller companies may
Henssler Financial — 17
have more risks than larger companies. In general, they have less experienced management teams, serve smaller markets, and
find it more difficult to obtain financing for growth or potential development than larger companies. Because of these and other
factors, small companies may be more susceptible to market downturns, and their stock prices may be more volatile.
Foreign Securities Risk: Investing in foreign securities involves risks that political and economic events unique to a foreign country
or region will affect those markets and their issuers. These events will not necessarily affect the U.S. economy or similar issuers
located in the United States. In addition, investments in foreign countries are generally denominated in a foreign currency. As a
result, changes in the value of those currencies compared to the U.S. dollar may affect (positively or negatively) the value of your
investments. These currency movements may happen separately from and in response to events that do not otherwise affect the
value of the security in the issuer’s home country.
Portfolio Turnover: Portfolio turnover measures the rate at which the securities in a portfolio change during any given
year. Portfolio turnover involves expense to an investor in the form of brokerage commissions and other transaction costs, which
may adversely impact performance. Additionally, an increase in portfolio turnover may result in an increase or decrease in taxable
gain or loss attributable to an investor. Due to the more volatile nature of small and mid-sized companies, the Henssler Small/Mid
Cap Portfolio described above has a significantly higher turnover ratio than the other portfolios offered by Henssler.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be
material to your evaluation of Henssler or the integrity of Henssler’s management. Henssler has no information applicable to this
Item.
Item 10 – Other Financial Industry Activities and Affiliations
Henssler is affiliated with certain other entities and individuals, as well as being involved with certain industry activities, which
could involve a conflict of interest between Henssler and its clients. The activities and affiliations that could cause such conflicts
and the how those conflicts are addressed are listed below.
GWH is the sub-adviser to The Monteagle Opportunity Equity Fund (“The Fund”), an investment company registered under the
Investment Company Act of 1940. Henssler may recommend that clients purchase shares of mutual funds managed by the firm or
an affiliate. For example, The Fund is primarily invested in small- and mid-cap stocks. To the extent a portion of the client’s assets
are allocated to positions in small- or mid-cap stocks, Henssler may recommend that clients invest that allocation in The
Fund. This could present a conflict of interest and clients are made aware of this conflict. Henssler may include the value of any
related fund in the client’s account balance in calculating its advisory fees. Additionally, in their contract describing the services
provided, clients are informed and acknowledge the potential for conflict of interest among the related parties.
Dr. Gene and other staff members host a talk radio show, “Money Talks,” on a local radio station that airs on Saturdays and
Sundays. The show provides information on various investment topics. The investment information provided during this radio
show is not designed to meet the needs of each individual participant or listener. The show is designed to provide participants and
listeners with discussion on general investment topics.
Lighthouse Insurance Agency, LLC was renamed to Henssler Insurance, LLC (“HI”) in 2014. Henssler Insurance continues to offer
the same services Lighthouse offered in the past such as selling advertisements that air during Dr. Gene’s radio show. As before,
Henssler may recommend that clients utilize the services offered by the companies that purchase these advertisements. Henssler
and its other affiliates do not receive direct compensation for these referrals; only HI receives revenue that is directly related to
the advertisements purchased. Henssler also routinely recommends the services of businesses that do not purchase advertising
on the radio show. HI is owned by Dr. Gene and William G. Lako, Jr., Henssler’s Managing Director and Principal.
In addition to the services previously offered by Lighthouse, Henssler Insurance also offers additional insurance services, such as
life insurance, long-term care insurance, disability insurance and fixed-annuity products. Henssler’s financial planners can receive
compensation from HI’s insurance sales, and Henssler principals and affiliates, through their ownership of HI, have a financial
interest in a client using HI’s services—creating an inherent conflict of interest. However, no Henssler client is obligated to use HI
for any services. Obtaining services from HI will not result, directly or indirectly, in the payment of any greater or lesser
investment advisory fees or expenses assessed by Henssler to its investment advisory clients. Additionally, certain employees of
Henssler and/or HI maintain relationships with an unaffiliated broker-dealer for purposes of receiving commissions on previously
sold insurance-related security products (such as variable annuities and indexed annuities). HI offers these types of products to
the general public and/or Henssler clients and receive commissions for the sale of any such products through the unaffiliated
Henssler Financial — 18
broker-dealer. Henssler does not receive any commission-based compensation from the sale of these insurance-related security
products.
HI previously owned a 50% interest in Henssler Norton Insurance, LLC (“HN”). HN was consolidated into Norton Agency Insurance,
LLC (“NAI”) in April 2020, and HI now owns less than 1% of NAI. NAI services certain insurance products placed by an independent
insurance company. Henssler employees refer clients that can benefit from their services to HI, NAI or another insurance
agency. Commissions earned by NAI or another insurance company related to this insurance are shared as a referral to HI. While
Henssler does not directly receive compensation for these referrals, Henssler Principals, through their ownership of HI, have a
financial interest in a client becoming an insurance client of NAI, creating an inherent conflict of interest. However, no Henssler
client is obligated to use NAI for any insurance products or services. Purchasing insurance products or services through NAI will
not result, directly or indirectly, in the payment of any greater or lesser fees or expenses assessed by Henssler to its investment
advisory clients. Henssler also routinely recommends the services of other businesses that do not purchase insurance products
through HI.
Henssler management and other personnel act as agents for various insurance companies. As such, these individuals are able to
receive separate, yet customary commission compensation resulting from implementing product transactions on behalf of
advisory clients. Clients, however, are not under any obligation to engage these individuals when considering implementation of
advisory recommendations. The implementation of any or all recommendations is solely at the discretion of the client. Obtaining
these services will not result, directly or indirectly, in the payment of any greater or lesser investment advisory fees or expenses
assessed by Henssler to its investment advisory clients.
Henssler Realty, LLC (“Henssler Realty”), a Georgia Limited Liability Company, began offering general real estate services in 2022
to the general public and Henssler Clients. Henssler Realty receives commissions or other fees from clients as well as referral fees
from service providers to which Henssler Realty refers clients. While Henssler and its financial planners do not directly receive
compensation from Henssler Realty’s business activities, some Henssler employees and Henssler affiliates, through their
ownership of Henssler Realty, have a financial interest in a client becoming a client of Henssler Realty, creating an inherent
conflict of interest. However, no Henssler client is obligated to use Henssler Realty for any products or services. Purchasing
products or services from Henssler Realty will not result, directly or indirectly, in the payment of any greater or lesser investment
advisory fees or expenses assessed by Henssler to its investment advisory clients. Henssler Realty is owned by Mr. Carl Mitcheson,
Ms. Stacy L. Haubenschild, Mr. William G. Lako, Jr., and Mr. Christopher E. Reeves.
B&B Elite Construction, LLC (“B&B”), a Georgia Limited Liability Company, was created in 2022 to offer general contracting and
related constructions services to the general public and Henssler Clients. B&B receives commissions or other fees from clients as
well as referral fees from service providers to which B&B refers clients. While Henssler and its financial planners do not directly
receive compensation from B&B business activities, some Henssler employees and Henssler affiliates, through their ownership of
B&B, have a financial interest in a client becoming a client of B&B, creating an inherent conflict of interest. However, no Henssler
client is obligated to use B&B for any products or services. Purchasing products or services from B&B will not result, directly or
indirectly, in the payment of any greater or lesser investment advisory fees or expenses assessed by Henssler to its investment
advisory clients. B&B is owned by Mr. Brian Fuchs, Mr. Carl Mitcheson, Ms. Stacy L. Haubenschild, and Mr. William G. Lako, Jr.
Henssler Small Business Services, LLC (“HSBS”), a Georgia Limited Liability Company, was created in 2012 to provide business
services to small businesses and Henssler Clients. HSBS receives service or consulting fees from clients as well as referral fees
from service providers to which HSBS refers clients. While Henssler and its financial planners do not directly receive
compensation from HSBS’ business activities, some Henssler employees and Henssler affiliates, through their ownership of HSBS,
have a financial interest in a client becoming a client of HSBS, creating an inherent conflict of interest. However, no Henssler client
is obligated to use HSBS for any products or services. Purchasing products or services from HSBS will not result, directly or
indirectly, in the payment of any greater or lesser investment advisory fees or expenses assessed by Henssler to its investment
advisory clients. HSBS is owned by Dr. Gene and Mr. William G. Lako, Jr.
Patricia T. Henssler, Treasurer of Henssler, is a Certified Public Accountant with the accounting firm, P.T. Henssler C.P.A., LLC
(“PTH”). PTH is a Public Accounting Firm registered with the State of Georgia. PTH was renamed Henssler CPAs & Advisers, LLC
(“HCPA”) effective January 31, 2019. HCPA provides tax and accounting services. Henssler recommends HCPA to certain advisory
clients in need of accounting and/or tax services. Accounting services provided by HCPA are separate and distinct from the
advisory services of Henssler and are provided for separate and typical compensation. An all-inclusive fee can be charged for
accounting and investment advice for clients. No Henssler client is obligated to use HCPA for any accounting or tax services.
Christopher E. Reeves serves as Henssler’s and several affiliates’ Chief Compliance Officer. Mr. Reeves is a partner at Reeves Law,
P.C., a law firm specializing in estate planning and general business law. Henssler and its affiliates regularly refer advisory clients in
Henssler Financial — 19
need of such legal services to Reeves Law. Henssler does not receive compensation for making any referrals to Reeves Law, and
clients are not required to utilize such services. Reeves Law, P.C., provides legal services based on an agreement directly with the
client and services are performed for separate and typical compensation. Reeves Law also provides legal services to Henssler,
related entities and related persons. As an attorney operating under a professional code, Mr. Reeves is required to resolve any
conflicts of interest as dictated by the Georgia Rules of Professional Conduct.
Henssler participates in programs with CSC, Fidelity Investments (“Fidelity”) and TD/Ameritrade (“TDA”), as discussed more fully in
Item 12 – Brokerage Practices below. While there is no direct link between the investment advice given and participation in these
programs, economic benefits are received. These benefits include: receipt of duplicate client confirmations and bundled duplicate
statements; access to a trading desk serving participant advisers exclusively; access to block trading which provides the ability to
aggregate securities transactions and then allocate the appropriate shares to client accounts; ability to have investment advisory
fees deducted directly from client accounts; access, for a fee (currently waived by CSC), to an electronic communication network
for client order entry and account information; receipt of compliance publications; receipt of monetary benefits for marketing,
technology or other expenses, and access to mutual funds which generally require significantly higher minimum initial
investments or are generally available only to institutional investors.
Henssler also participates in a referral program with other businesses related to the referral of clients to those other
businesses. Henssler or its affiliates may receive a benefit from these businesses upon the referral of a client who chooses to use
the service. By way of example, one such business is Automatic Data Processing (“ADP”). If appropriate for the client, Henssler
may refer that client to use ADP for payroll processing services. If a client chooses to use ADP’s payroll processing services, ADP
pays Henssler or its affiliates a referral fee for any successful referral. Henssler thus has a direct interest in a client using the
services of ADP or another referral source, creating a conflict of interest. However, no Henssler client is obligated to use ADP or
any other business referred to the client by Henssler. Using these referred products or services will not result, directly or
indirectly, in the payment of any greater or lesser fees or expenses assessed by Henssler to its investment advisory
clients. Henssler also routinely recommends the services of other businesses that do not provide Henssler with referral fees.
LHLR Group, LLC (“LHLR”), a Georgia Limited Liability Company, was created in 2012 to serve as a manager of certain real estate
investments held by Henssler Clients. LHLR was renamed Henssler Capital, LLC (“HC”) effective May 31, 2017. HC receives a
management fee from the Clients it serves and may also receive a performance fee for the investments managed by HC. While
Henssler does not receive direct compensation from investments separately managed by HC, Henssler affiliates receives
compensation by virtue of their ownership in HC. HC is owned by Dr. Gene, Mr. William G. Lako, Jr., Mr. Christopher E. Reeves,
and SPMK II, LLC.
New Millennium Property Management, LLC (“NMPM”), a Georgia Limited Liability Company, was created in 2012 to provide
property management services to Henssler affiliates, Henssler Clients, and other real property owners. NMPM was renamed
Henssler Property Management, LLC (“HPM”) effective May 31, 2017. HPM receives management, maintenance and leasing and
referral fees from its clients. While Henssler does not directly receive compensation from HPM’s business activities, Henssler
affiliates, through their ownership of HPM, have a financial interest in a client using HPM’s services, creating an inherent conflict
of interest. However, no Henssler client is obligated to use HPM for any services. Obtaining services from HPM will not result,
directly or indirectly, in the payment of any greater or lesser investment advisory fees or expenses assessed by Henssler to its
investment advisory clients. HPM is owned by Dr. Gene, Mr. William G. Lako, Jr., Mr. Christopher E. Reeves and SPMK II, LLC.
Henssler Real Estate Fund II, LLC (“HREF II”), a Georgia Limited Liability Company, was formed in 2015 for the purpose of offering
certain clients the opportunity to invest in a private fund targeting investments in existing multi-family and single-family
residential real property primarily located in the southeastern and south-central United States. HC serves as HREF II’s sponsor and
managing member. HC receives management fees from HREF II, and also receives a performance fee, for the investments
managed by HC in HREF II. The sale of interests in HREF II can only be accomplished by the HREF II offering documents, which
documents contain the full details and disclosures related to the offering and operation of HREF II.
Henssler Real Estate Fund III, LLC (“HREF III”), a Georgia Limited Liability Company, was formed in 2017 for the purpose of offering
certain clients the opportunity to invest in a private fund targeting investments in existing multi-family and single-family
residential real property primarily located in the southeastern and south-central United States. HC serves as HREF III’s sponsor and
managing member. HC receives management fees from HREF III, and may also receive a performance fee, for the investments
managed by HC in HREF III. The sale of interests in HREF III can only be accomplished by the HREF III offering documents, which
documents contain the full details and disclosures related to the offering and operation of HREF III.
Henssler Real Estate Fund IV, LLC (“HREF IV”), a Georgia Limited Liability Company, was formed in 2020 for the purpose of offering
certain clients the opportunity to invest in a private fund targeting investments in existing multi-family residential real property
Henssler Financial — 20
primarily located in the southeastern and south-central United States. HC serves as HREF IV’s sponsor and managing member. HC
receives management fees from HREF IV, and may also receive a performance fee, for the investments managed by HC in HREF IV.
The sale of interests in HREF IV can only be accomplished by the HREF IV offering documents, which documents contain the full
details and disclosures related to the offering and operation of HREF IV.
Item 11 – Code of Ethics
Henssler adopted a Code of Ethics for all supervised persons of the firm describing Henssler’s high standard of business conduct,
as well as Henssler’s fiduciary duty to its clients. The Code of Ethics includes provisions relating to the confidentiality of client
information, a prohibition on insider trading, restrictions on the acceptance of significant gifts and the reporting of certain gifts
and business entertainment items, and personal securities trading procedures, among other things. All supervised persons at
Henssler must acknowledge the terms of the Code of Ethics annually, or as amended.
Henssler’s employees and persons associated with Henssler are required to follow Henssler’s Code of Ethics. Subject to satisfying
this policy and applicable laws, Henssler’s officers, directors and employees can trade for their own accounts in securities which
are recommended to and/or purchased for Henssler’s clients. The Code of Ethics is designed to ensure that the personal
securities transactions, activities, and interests of Henssler’s employees will not interfere with making and implementing decisions
that are in the best interest of advisory clients. The Code is designed to allow employees to invest for their own accounts. Under
the Code, certain classes of securities have been designated as exempt transactions, based upon a determination that these
would not materially interfere with the best interest of Henssler’s clients. In addition, under certain circumstances, the Code
requires pre-clearance of personal securities transactions, and can restrict trading in close proximity to client trading activity.
Certain affiliated accounts trade in the same securities with client accounts on an aggregated basis when consistent with
Henssler’s obligation of best execution. In such circumstances, the affiliated and client accounts will share commission costs
equally and receive securities at a total average price. Henssler will retain records of the trade order specifying each participating
account and its allocation, which will be completed prior to the entry of the aggregated order. Completed orders will be allocated
as specified in the initial trade order. Partially filled orders will be allocated on a pro rata basis. Any exceptions will be explained
on the order.
All Access Persons must submit initial, quarterly and annual reports of all applicable brokerage accounts and holdings, as well as
duplicate trade execution confirmations and monthly statements or otherwise affirm all transactions made during the previous
quarter. All Covered Securities Transactions are subject to policies and procedures established to mitigate conflicts of
interest. Supervised persons are prohibited from participating in any Initial Public Offerings and cannot engage in short-term
trading without an exemption. Violations of the Code of Ethics can result in various sanctions, including possible
termination. However, clients should be aware that no set of rules or procedures could possibly anticipate or relieve all potential
conflicts. For a copy of the Code of Ethics, please contact Henssler’s Chief Compliance Officer, Christopher E. Reeves at (770) 429-
9166 or creeves@henssler.com.
Item 12 – Brokerage Practices
Discretion vs. Non-Discretion
Henssler manages accounts on a discretionary basis, as well as a non-discretionary basis, which are subject to client-imposed
limitations and goals. The nature of services provided to the client establishes whether Henssler has discretion to determine the
securities to be bought or sold, the amount of securities to be bought or sold, the broker-dealer to be used, and the commission
rate paid. The extent to which Henssler exercises its discretion is set forth in the client service agreement.
Henssler has the discretion to determine which broker-dealer will be used for the client accounts to execute trades. Henssler tries
to select broker-dealers that will provide the best services at reasonable commission rates. The reasonableness of commissions is
based on the broker’s ability to provide professional services, competitive commission rates, research, and other services, which
will help Henssler in providing investment management services to clients. Henssler may recommend or use a broker-dealer who
provides useful research and securities transaction services, even though a different broker-dealer, who offers no research
services and minimal securities transaction assistance, may charge a lower commission. Research services may be useful in
servicing all Henssler’s clients, and not all such research may be useful for the account in which the particular transaction was
made.
Henssler’s primary consideration in selecting a broker-dealer is its ability to provide the most favorable price and execution. In
making this determination, Henssler will consider price, financial strength and responsibility, and the full range and quality of a
Henssler Financial — 21
broker-dealer’s services. Examples of these types of services include written and oral economic and market advice. This advice
may include the advisability of purchasing or selling certain securities, the availability of securities or purchasers or sellers of
securities, analyses and reports concerning issuers, industries, securities, economic factors and trends, and portfolio strategy.
Custodial Services
Henssler participates in several institutional service programs designed for Registered Investment Advisers and their clients. CSC,
Fidelity and TDA offer these programs. Schwab Advisor Services (“SAS”) is a program of CSC. Fidelity Institutional Advisers Group
(“FIAG”) is the program offered by Fidelity. Clients in need of custodial services will generally have SAS, FIAG, or TDA (collectively
referred to herein as “Custodians”) recommended to them. However, it is ultimately within the client’s sole decision as to the
custodian they choose to hold their assets.
In addition to our portfolio management and other services, the Henssler Automated Investment Management Program includes
the brokerage services of CSC, a broker-dealer registered with the Securities and Exchange Commission and a member of FINRA
and SIPC. While clients are required to use CSC as custodian/broker to enroll in the Program, the client decides whether to do so
and opens its account with CSC by entering into an account agreement directly with CSC. We do not open the account for the
client. If the client does not wish to place his or her assets with CSC, then we cannot manage the client’s account through the
Program. As described in the Program Disclosure Brochure, SWIA may aggregate purchase and sale orders for ETFs across
accounts enrolled in the Program, including both accounts for our clients and accounts for clients of other independent
investment advisory firms using the Program.
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving independent investment advisory
firms like us. Through SAS, CSC provides us and our clients, both those enrolled in the Program and our clients not enrolled in the
Program, with access to its institutional brokerage services—trading, custody, reporting and related services—many of which are
not typically available to CSC retail customers. CSC also makes available various support services. Some of those services help us
manage or administer our clients’ accounts while others help us manage and grow our business. CSC’s support services described
below are generally available on an unsolicited basis (we don’t have to request them) and at no charge to us. The availability to us
of CSC’s products and services is not based on us giving particular investment advice, such as buying particular securities for our
clients. Here is a more detailed description of CSC’s support services: CSC’s institutional brokerage services include access to a
broad range of investment products, execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. CSC’s services described in this paragraph generally benefit the client and the client’s
account.
CSC also makes available to us other products and services that benefit us but may not directly benefit the client or its account.
These products and services assist us in managing and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We may use this research to service all or some substantial number of our clients’
accounts, including accounts not maintained at CSC. In addition to investment research, CSC also makes available software and
other technology that:
• provide access to client account data (such as duplicate trade confirmations and account statements);
• facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• provide pricing and other market data;
• facilitate payment of our fees from our clients’ accounts; and
• assist with back-office functions, recordkeeping, and client reporting.
CSC also offers other services intended to help us manage and further develop our business enterprise. These services include:
• educational conferences and events
• technology, compliance, legal, and business consulting;
• publications and conferences on practice management and business succession;
• marketing and other financial assistance; and
• access to employee benefits providers, human capital consultants and insurance providers.
CSC may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the services to us.
CSC may also discount or waive its fees for some of these services or pay all or a part of a third party’s fees. CSC may also provide
us with other benefits such as occasional business entertainment of our personnel.
Henssler Financial — 22
Similar benefits may be provided to us by other custodians used to hold client assets.
As a result of its participation in the various programs described herein, Henssler receives additional benefits. (Please refer to
Item 10 – Other Financial Industry Activities and Affiliations above.) Additionally, some custodial platforms available to clients (for
example, CSC) have an asset-based pricing structure that includes all transaction fees associated with trading in the client
accounts. A client who chooses such a custodian should determine if the custodian’s fee would exceed the aggregate cost of such
services if they were to be contracted and paid for separately by the client. When determining this, the client should consider the
level of fees charged by such custodian, the amount of portfolio activity in the client’s account, and the value of services available
by the custodian or its affiliates, among other factors. Additionally, if a client chooses a custodian with an asset-based pricing
structure, all trades placed with that custodian will be executed by that custodian. Henssler cannot choose the broker-dealer for
trades executed in these asset-based custodial accounts.
Directed Brokerage
Many clients, when undertaking an advisory relationship, already have a pre-established relationship with a broker. They may
instruct Henssler to execute all transactions through that broker. In the event that a client directs Henssler to use a particular
broker or dealer, it should be understood that under those circumstances Henssler would not generally attempt to negotiate
commissions. Obtaining volume discounts and best execution may not be possible. Under these circumstances, a disparity in
commission charges may exist with respect to the commission charged to other clients. If Henssler believes that the use of one
particular broker designated by the client will interfere with Henssler’s ability to manage accounts, Henssler may decline to enter
into an advisory agreement with that client. Depending on client circumstances, Henssler may recommend any of several brokers
provided Henssler can meet its fiduciary obligation of best execution. The factors considered by Henssler when making this
recommendation are the broker’s ability to provide professional services, Henssler’s experience with the broker, the broker’s
reputation, and the broker’s financial strength, among other factors.
Soft Dollars
Henssler may enter into agreements to use “soft dollars” to pay for a portion of the research and brokerage related products and
services used by the firm. This is the practice whereby Henssler uses a portion of client transaction cost dollars incurred with
certain broker-dealers to pay for research and brokerage related products and services provided by both the subject broker-
dealers as well as third parties and outside companies. This practice is referred to as a soft dollar arrangement. Henssler benefits
from these soft dollar arrangements because Henssler does not have to directly pay for the research- and brokerage-related
products provided. Due to this benefit, Henssler may have an incentive to select or recommend a broker-dealer based upon the
soft dollar benefits received from the broker-dealer rather than for receiving the most favorable execution. For example, Henssler
may use a broker-dealer that provides brokerage and research services, even though the commission or other transaction costs
charged for a particular transaction may be higher than the commission another broker-dealer would have charged for executing
the same transaction.
Research- and brokerage-related products and services received by Henssler from soft dollar arrangements may be useful in
servicing some or all of Henssler’s clients. However, not all or any of such product or service may be useful for the client account
for which the particular transaction is made. Some soft dollar services and products provided may be used for both research and
non-research purposes. In these circumstances, an appropriate allocation is made of the proportion of the cost attributable to
non-research purposes, which is paid directly by Henssler.
Trade Aggregation
On occasions when Henssler deems the purchase and sale of a security to be in the best interests of more than one of its clients,
Henssler may aggregate multiple client purchase or sell orders that occur during the same time into a block order for execution.
Executed orders are allocated among participating accounts according to each account’s pre-determined participation in the
transaction. Client accounts for which orders are aggregated receive the average price of such transaction, which could be higher
or lower than the price that would otherwise be paid by a client absent the aggregation. Any transaction costs incurred in the
transaction will be shared pro rata based on each client’s level of participation in the transaction.
Trade Error Policy
It is Henssler’s obligation to correctly place orders for its advisory clients. If Henssler commits a trading or administrative error in a
discretionary advisory account, upon notice of such error, the Operations Department, with assistance from the Compliance
Department, conducts a full review of the facts and recommends the appropriate action. Corrective actions are based on the facts
Henssler Financial — 23
and circumstances of each error on a case-by-case basis. Henssler will correct the error in a manner that it deems appropriate,
provided that Henssler will ensure that the discretionary client does not suffer any adverse financial consequences from such
error. For non-discretionary advisory accounts, Henssler conducts the same review and correction process as long as that the
trading or administrative error is discovered by Henssler or otherwise brought to Henssler’s attention within 60 days after the
client receives notice of the subject error.
Pursuant to the above terms, the firm will not correct a trade error by passing the cost (including losses) to clients or by using soft
dollars. On a limited basis, Henssler may correct a trade error by transferring the investment involved in the trade error to an
affiliated account or to another client account, if it is determined that the transaction is suitable and in the best interest of both
clients. Neither Henssler nor any affiliate is acting as a broker in these transactions and neither Henssler nor any affiliate receives
any benefit therefrom. Generally, if related trade errors result in both gains and losses in a client account, they may be netted.
For accounts held at Charles Schwab & Co., Inc., if an investment gain results from correcting trade, the gain will remain in your
account unless the same error involved other client account(s) that should have received the gain, it is not permissible for you to
retain the gain, or we confer with you and you decide to forego the gain (for example, because of tax reasons). If the gain does
not remain in your account, Schwab will donate the amount of any gain $100 or more to charity. Schwab will maintain the loss or
gain (if such gain is not retained in your account) if it is under $100 to minimize and offset its administrative time and expense.
At Fidelity and TD Ameritrade, all corrected trades are cleared through an error account. Henssler reimburses all losses to a client
because of a trade error. At TD Ameritrade, any losses in the error account are offset by any gains in the account on a daily
basis. If any gains remain after they are netted daily, those gains are donated to the American Red Cross or another 501(c)(3)
charity. Because the losses and gains in the error account are netted on a daily basis, Henssler or another client at Fidelity or TD
Ameritrade may receive a benefit from this arrangement.
Agency Cross Transactions
It is Henssler’s policy that the firm will not affect any principal or agency cross securities transactions for client accounts. Henssler
will also not cross trades between client accounts. Principal transactions are generally defined as transactions where an adviser,
acting as principal for its own account or the account of an affiliated broker-dealer, buys from or sells any security to any advisory
client. A principal transaction may also be deemed to have occurred if a security is crossed between an affiliated fund and
another client account. An agency cross transaction is defined as a transaction where a person acts as an investment adviser in
relation to a transaction in which the investment adviser, or any person controlled by or under common control with the
investment adviser, acts as broker for both the advisory client and for another person on the other side of the transaction. Agency
cross transactions may arise where an adviser is dually registered as a broker-dealer or has an affiliated broker-dealer. Henssler is
not dually registered.
Step-Out Transactions
Henssler may, on occasion, instruct the executing broker to credit a portion of a block trade to another broker, a common practice
known as a step out. Generally, this may occur when numerous allocations are blocked into one single trade order, whereas one
or more of the clients participating in the block may have placed trade direction to one or more brokers other than the executing
broker. A step out, in this case, allows Henssler’s traders to block a trade order where all participating allocations receive the same
price and facilitates specific client direction to trade with a specified broker(s). No client is disadvantaged by means of a step out.
Item 13 – Review of Accounts
Associates and other investment personnel (including administrative personnel designated and supervised by investment
personnel) review each client’s investment portfolio on a regular basis, but at least every year, to ensure that investments are
made in conformity with client’s stated objectives. Each managed client receives an Investment Policy Statement (“IPS”). The IPS is
based on their current situation and the allocation of their accounts. When a client’s financial plan or financial situation changes,
Henssler will update the IPS as necessary.
Associates present each managed client’s documentation to management for review on a regular basis. During the review, the
Associate presents information that may include the following areas: Overview of client current situation; Date of the last client
meeting; Assets under management; and Percentage of client assets managed.
As appropriate, the Associate also presents a review of the financial plan, IPS, client goals sheet, asset allocation, liquidity plan,
performance, income, savings and spending, college planning, insurance, estate planning, tax and accounting needs.
Henssler Financial — 24
Trading activity for each client account is reviewed for accuracy and appropriateness. Generally, unless the client dictates more or
less frequent meetings, Associates request to meet with each client on an annual basis to review goals, objectives, holdings, and
portfolio performance to ascertain the continued appropriateness of the client’s investment strategy. Generally, clients receive
confirmation of purchase and sale transactions. On a monthly or quarterly basis, reports are sent to clients from their custodians
that show transactions for the period, as well as portfolio holdings. Written performance reports and appropriate commentary are
provided by Henssler on a semiannual or annual basis.
For the Henssler Automated Investment Management Program, Henssler Financial constructs the range of available portfolios and
invest any Program assets in accordance with and based upon a client’s responses to the Program questionnaire. The Account will
be structured to meet the Client’s financial requirements, investment objectives and risk tolerances as communicated in the
Program questionnaire. At our direction, SWIA will use software to automatically trade and rebalance the portfolio if it drifts from
the targeted asset allocation by a defined amount. Other than determining the appropriate ETF portfolio, based upon the Client’s
Program questionnaire responses, Henssler Financial does not actively review the investments held by the client in the
Program. It is the Client’s responsibility to notify Henssler Financial in writing of any investment policies or restrictions applicable
to the Client as well as any subsequent changes to Client’s financial condition or investment objectives.
Item 14 – Client Referrals and Other Compensation
From time to time, Henssler enters into written agreements with individuals or firms, both affiliated and unaffiliated (each, a
“Referral Partner”). If an unaffiliated Referral Partner introduces a client to Henssler, we may compensate that Referral Partner
through direct or indirect compensation in accordance with the requirements of Rule 206(4)-1 of the Investment Advisers Act of
1940 (the “Advisers Act”) and any corresponding state securities law requirements, including commissions, a percentage of
Henssler’s management and/or performance fees, or professional services fees. Henssler pays any referral fee to the Referral
Partner from the firm’s investment advisory fee. The client does not pay any additional fees as a result of the referral.
At the time of the solicitation, the Referral Partner will provide each prospective client with a copy of a written disclosure
statement that discloses: (1) whether the Referral Partner is or is not a current client of the firm; (2) whether the Referral Partner
receives any cash or non-cash compensation for the referral; (3) the terms and conditions of the arrangement between the
Referral Partner and Henssler, including the compensation they will receive from Henssler; and (4) any material conflicts of
interest on the part of the Referral Partner as a result of the referral arrangement.
Henssler may also compensate its employees for obtaining new business. This additional compensation rewards Henssler’s
employees for the extra time, effort and expense involved in establishing a new client relationship. Henssler may employ
individuals solely for the purpose of obtaining new business. This compensation does not increase the clients’ fees.
We receive an economic benefit from Schwab in the form of the support products and services it makes available to us. These
products and services, how they benefit us, and the related conflicts of interest are described above under Item 12 Brokerage
Practices. The availability to us of Schwab’s products and services is not based on us giving particular investment advice, such as
buying particular securities for our clients.
Item 15 – Custody
Henssler has the ability to have its advisory fee for each client debited by the custodian on a quarterly basis. Clients are provided,
at least quarterly, with written transaction confirmation notices and regular written summary account statements directly from
their chosen broker-dealer, bank or other Qualified Custodian. Henssler may also provide a written periodic report summarizing
account activity and performance.
Under government regulations, we are deemed to have custody of a client’s assets if the client authorizes us to instruct the
Custodians to deduct our advisory fees directly from the client’s account. This is the case for accounts in the Program. the
Custodians maintain actual custody of clients’ assets. Clients receive account statements directly from the Custodians at least
quarterly. They will be sent to the email or postal mailing address the client provides to the Custodians. Clients should carefully
review those statements promptly when received. We also urge clients to compare the Custodians’ account statements to the
periodic account statements clients receive from us. Statements from Henssler may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities. Clients should contact Henssler if they
feel there are unexplained discrepancies between their quarterly statements and any statement received from Henssler.
Although Henssler does not offer custody services for clients directly as a Qualified Custodian, Henssler may provide certain
services that can cause Henssler to be deemed to have custody of client assets, such as where Henssler and/or an affiliated entity
Henssler Financial — 25
or person is provided a general power of attorney, acts as a trustee, has the ability to log in to client accounts, or otherwise has
access to the client’s investment assets. Henssler requires each client’s funds (including those over which Henssler may be
deemed to have custody) to be maintained at a Qualified Custodian that sends at least quarterly account statements to the client
or the client’s designated representative. Copies of account statements are also sent to Henssler and available to Henssler
electronically. Henssler forms a reasonable belief based on the availability of these statements that the Qualified Custodian
provides account statements directly to clients at least quarterly. In addition, Henssler is subject to a surprise audit by an
independent auditor at least once annually with respect to accounts for which Henssler has custody for any reason other than the
ability to deduct advisory fees.
Item 16 – Investment Discretion
Henssler usually receives discretionary authority from the client at the beginning of an advisory relationship to select the identity
and amount of securities to be bought or sold. In all cases, however, such discretion is to be exercised in a manner consistent with
the stated investment objectives for the particular client account.
When selecting securities and determining amounts, Henssler observes the investment policies, limitations and restrictions of the
clients for which it advises. For registered investment companies, Henssler’s authority to trade securities may also be limited by
certain federal securities and tax laws that require diversification of investments and favor the holding of investments once made.
Investment guidelines and restrictions must be provided to Henssler in writing.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, Henssler generally does not have any authority to and does not vote proxies on behalf of
advisory clients, although Henssler may, in rare circumstances and at its discretion, accept voting responsibility on behalf of other
clients. Outside of accepting that responsibility, clients retain the responsibility for receiving and voting proxies for any and all
securities maintained in client portfolios. Henssler may provide advice to clients regarding the clients’ voting of proxies. Henssler
has the fiduciary obligation, when it has voting authority, to place the best interest of advisory clients (plan participants and
beneficiaries in the case of ERISA accounts) as the sole consideration when voting proxies of portfolio companies.
Henssler’s established proxy voting procedures include the formation of a Proxy Committee. The Proxy Committee shall consider
its fiduciary responsibility to all clients when addressing proxy issues and vote accordingly, taking into account general policies. If
a material conflict of interest arises between Henssler’s interests and those of the clients concerning proxy voting, Henssler will
adhere to recommendations or use third-party advisers. Henssler will ensure that all voting records, research analysis, client
requests and other information shall be maintained in accordance with applicable books and records rules and regulations.
Inquiries regarding Henssler’s proxy procedures and/or voting records should be directed to your Henssler Associate.
As it relates to the Program, and as described in the Program Disclosure Brochure, clients enrolled in the Program designate SWIA
to vote proxies for the ETFs held in their accounts. We have directed SWIA to process proxy votes and corporate actions through
and in accordance with the policies and recommendations of a third-party proxy voting service provider retained by SWIA for this
purpose. Additional information about this arrangement is available in the Program Disclosure Brochure. Clients who do not wish
to designate SWIA to vote proxies may retain the ability to vote proxies themselves by signing a special CSC form available from
us.
Item 18 – Financial Information
Registered investment advisers are required in Item 18 – Financial Information to provide you with certain financial information or
disclosures about Henssler’s financial condition. Henssler has no financial commitment that impairs its ability to meet contractual
and fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
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Henssler Financial — 26
January 22, 2025
Form ADV Part 2B Brochure Supplement
Brochure Supplement
This Part 2B of Form ADV (“Brochure Supplement”) provides information about each of Henssler’s employees who formulate investment advice
and have discretionary authority over Client assets or direct Client contact (“Supervised Persons”).
Henssler Financial Brochure Supplemental — 1
Supervised Persons
*Gene Willie Henssler, Ph.D.
*William George Lako, Jr., CFP®1
*Claudia Suzanne Lako
*Jennifer Jones Thomas, CFP®1
*Adam Edgar Lamar Ledbetter, CFP®1
Nicholas Joseph Antonucci, CVA3, CEPA4
E'mani Lewis
Jasmine Baka
*Peter Alan Lynch
*Giuliana Barbagelata, CFP®1
Miles Magyar, CFP®1
*Donald James Barker, CWS®5
Erica Leigh Martin
*Scott Aron Brown, CFS®6
*Travis Jarrett McKenzie, CFP®1, CWS®5
*Cathal Carson
*Branson Nelson
*Michael James Coelho, CFP®1
*Clay Norman, CFP®1
*Thomas Logan Daniel, CFP®1, CRPC®7
Morgan Odom
*Kenneth James Duckett, CWS®5
Jacob Pritchard, CFP®1
Brandon Goff
*Molly Remeika, CFP®1
Samantha Greckel, CFP®1
Sarah Sherer
*Michael Anthony Griffin, CFP®1
*Roman Shlyakhetko, CFP®1
Harmon Hardegree
*Karl Canty Smith, CFP®1, CEPA4
Ysabel Javellana
* Adam Stadalius, CFP®1
Jacob Ashford Keen, CFA2
* Justin Jacob Wagner, AIF®8
Connor Kiser
Joshua Paul Weidie, CFP®1, CWS®5
*Alyson Kountz
*Melanie Eischeid Wells, CFP®1
Firm Name and Address
Henssler Financial
3735 Cherokee Street Kennesaw, GA 30144
phone: 770-429-9166 fax: 770-428-3852
www.henssler.com
Henssler Financial Brochure Supplemental — 2
This brochure supplement provides information about the Supervised Persons of Henssler that supplements the G.W. Henssler
& Associates, Ltd. Brochure. You should have received a copy of those brochures. The brochures for G.W. Henssler &
Associates, Ltd. may be requested by contacting Henssler’s Media Coordinator at (770) 429-9166 or by email at
adv@henssler.com.
*Registered as an Investment Advisor Representative in Georgia. Additional information about this supervised person is
available on the SEC’s website at www.adviserinfo.sec.gov.
Our current brochure is also available on our website www.henssler.com, free of charge.
1 See APPENDIX A-1 of this Supplement for information about the qualifications required to obtain and maintain the CERTIFIED
FINANCIAL PLANNER™ (“CFP®”) designation.
2 See APPENDIX A-1 of this Supplement for information about the qualifications required to obtain and maintain the Chartered
Financial Analyst (“CFA”) designation.
3 See APPENDIX A-2 of this Supplement for information about the qualifications required to obtain and maintain the Certified
Valuation Analyst (“CVA”) designation.
4 See APPENDIX A-4 of this Supplement for information about the qualifications required to obtain and maintain the Certified Exit
Planning Advisor® (“CEPA®”) designation.
5 See APPENDIX A-5 of this Supplement for information about the qualifications required to obtain and maintain the Certified Wealth
Strategist® (“CWS®”) designation.
6 See APPENDIX A-6 of this Supplement for information about the qualifications required to obtain and maintain the Certified Fund
Specialist® (“CFS®”) designation.
7See APPENDIX A-6 of this Supplement for information about the qualifications required to obtain and maintain the Chartered
Retirement Planning CounselorSM (“CRPC®”) designation.
8See APPENDIX A-7 of this Supplement for information about the qualifications required to obtain and maintain the Accredited
Investment Fiduciary® (“AIF®”) designation.
Henssler Financial shall mean and refer to G.W. Henssler & Associates, Ltd., and Henssler Asset Management, LLC, both federally
registered investment advisers. Henssler Asset Management was established in 1998. Henssler Asset Management is no longer
registered as an investment adviser effective June 30, 2020.
Henssler Financial Brochure Supplemental — 3
Name:
Gene Willie Henssler, Ph.D.
Title:
Founder
D.O.B.
March 6, 1940
Education:
Wayne State University Bachelor of Science, Business Administration, Finance, 1963
University of Michigan, Master of Business Administration, Finance, 1965
University of Michigan, Doctorate, Finance, 1971
Business
Principal and Director, Henssler Financial, 1/19 – 1/23
Principal, President, Henssler Financial, 1/87 – 1/19
Partial Owner, CNT Financial, LLC, 10/00 – 3/10
Professor of Finance, Kennesaw State University, 9/86 – 9/96
Series 65
Disciplinary Information:
Other Business Activities:
None (100% clean record)
Member, Henssler Small Business Services, 10/12 – present
Member, Henssler Property Management, 8/12 – present
Member, Henssler Capital, LLC, 2/12 – present
Owner and Member, Henssler Insurance, LLC, 5/01 – present
Additional Compensation:
Director, The Henssler Funds, Inc., 2/98 – 06/19
None (Not Applicable)
Supervision:
Gene W. Henssler, Ph.D., was the president and owner of Henssler, and consequently there is
no chain of command from a standpoint of supervision of client advice.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
William George Lako, Jr., CFP®
Title:
Telephone:
Principal and President
(678) 797-3800
D.O.B.
October 13, 1970
Education:
DeKalb Community College, Associate of Business, 1993
Kennesaw State University, Bachelor of Business Administration, Finance, 1995
CERTIFIED FINANCIAL PLANNER™ Certificant, 2005
Series 65
Business
Principal, Henssler Financial, 12/98-present
Managing Director, Henssler Financial, 10/98 – present
Operations Manager, Henssler Financial, 9/97 – 10/98
Associate, Henssler Financial, 4/95 – 10/98
Board Member, CNT Financial, LLC, 1/01 – 3/10
Disciplinary Information:
Other Business Activities:
None (100% clean record)
Managing Member, Henssler Small Business Services, 10/12 – present
Managing Member, Henssler Property Management, 8/12 – present
Member, Henssler Capital, LLC, 2/12 – present
Owner and Member, Henssler Insurance, LLC, 5/01 – present
Officer, The Henssler Funds, Inc., 2/98 – 6/19
Executive in Residence, Kennesaw State University, 3/11 – 2015
Additional Compensation:
None (Not Applicable)
Henssler Financial Brochure Supplemental — 4
Supervision:
William G. Lako Jr., is the president and owner of Henssler, and consequently there is no chain
of command from a standpoint of supervision of client advice.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Jennifer Jones Thomas, CFP®
Principal and Senior Managing Associate
Telephone:
D.O.B.
(678) 797-3737
July 29, 1965
Education:
CERTIFIED FINANCIAL PLANNER™ Certificant, 2005
Business
Series 65
Principal, Henssler Financial, 12/98 – present
Senior Managing Associate, Henssler Financial, 9/94 – present
Registered Representative, Charles Schwab & Co., 10/90 – 9/94
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Principal and Managing Director William G. Lako, Jr., CFP®, is the direct supervisor for Jennifer
J. Thomas, CFP®, and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Nicholas Joseph Antonucci, CVA, CEPA
Title:
Director of Research
D.O.B.
Education:
May 29, 1988
Kennesaw State University, Bachelor of Business Administration in Finance, 2010
Kennesaw State University, Master of Business Administration, Finance, 2015
Certified Valuation Analyst, 2016
Certified Exit Planning Advisor, 2018
Business
Director of Research, Henssler Financial, 9/24 – Present
Research Analyst, Henssler Financial, 11/09 – 9/24
Disciplinary Information:
Financial Services Representative, SunTrust Bank, 6/09 – 11/09
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Nicholas J. Antonucci, CVA, CEPA, works on the investment strategy and trading operations.
Chief Operating Officer Stacy Haubenschild (678-797-3787) is the direct supervisor for Mr.
Antonucci and monitors his work on a daily basis. Mr. Antonucci is a member of the Portfolio
Committee along with Gene W. Henssler, Ph.D., and William G. Lako, Jr., CFP®. Ms.
Haubenschild, Adam E.L. Ledbetter, CFP®, Jacob Keen, CFA, and Brandon Goff. The Portfolio
Committee builds the various investment models at Henssler.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Henssler Financial Brochure Supplemental — 5
Name:
Jasmine Baka
Title:
Onboarding Specialist
D.O.B.
September 14, 1993
Education:
Johnson and Wales University, Charlotte, Bachelor of Science in Food Service Management/
Baking & Pastry, 2016
Business
Onboarding Specialist, Henssler Financial, 4/24 – Present
Client Service Associate, Henssler Financial, 5/22 – 04/24
Cake Decorator, Baker, Publix Supermarkets, 8/18 – 5/22
Decorator/Baker’s Associate, Cakes by Darcy, 12/17 – 7/18
Cake Decorator, Baker, Smallcakes Cupcakery & Creamery, 5/17 – 12/17
Decorator, Alpine Bakery, 4/16 – 6/17
Disciplinary Information:
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Client Success Manager Erica L. Martin is the direct supervisor for Jasmine Baka and monitors
her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Giuliana Barbagelata, CFP®
Associate
D.O.B.
Education:
January 10, 1996
Kennesaw State University, Bachelor of Business Administration in Finance, 2017
Kennesaw State University, Certificate in Financial Planning, 2020
CERTIFIED FINANCIAL PLANNER™ Certificant, 2021
Business
Associate, Henssler Financial 4/23 – Present
Senior Financial Planner, Henssler Financial 8/21 – 4/23
Financial Planner, Henssler Financial, 1/19 – 8/21
Client Service Associate, Henssler Financial, 1/18 – 1/19
Finance Intern, Bryant, Carroll & Associates of Ameriprise Financial, 8/17 – 12/17
Receptionist/ Student Assistant, Bagwell College of Education at Kennesaw State University,
09/15 – 06/17
Disciplinary Information:
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Managing Associate Melanie E. Wells, CFP®, is the direct supervisor for Giuliana Barbagelata,
and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Donald James Barker, CWS®
Managing Associate
Telephone:
(678) 797-3743
D.O.B.
April 5, 1977
Henssler Financial Brochure Supplemental — 6
Education:
Kennesaw State University, 2005 – 2009
Liberty University, Bachelor of Science in Criminal Justice, 2012
Certified Wealth Strategist® Certificant, 2011
Series 65
Business
Managing Associate, Henssler Financial, 1/16 – Present
Senior Associate, Henssler Financial, 7/13 – 1/16
Associate, Henssler Financial, 10/12 – 7/13
Financial Planner, Henssler Financial, 6/12 – 10/12
Account Executive, Henssler Financial, 10/08 – 6/12
Assistant, Henssler Financial, 10/06 – 10/08
Police Officer, Austell Police Department, 8/00 – 10/06
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Principal and Senior Managing Associate Jennifer J. Thomas, CFP®, is the direct supervisor for
D.J. Barker, CWS®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Scott Aron Brown, CFS®
Associate Senior Consultant
Telephone:
(678) 797-3725
D.O.B.
January 3, 1981
Education:
University of Florida, Bachelor of Arts, Political Science, 2003
Nova Southeastern University, Master of Business Administration, 2005
Certified Fund Specialist®, 2010
Series 65
Business
Associate Senior Consultant, Henssler Financial, 8/14 – Present
Client Services Manager, OneAmerica, 9/10 – 8/14
Client Relationship Manager, ING, 2/08 – 8/10
Investment Adviser Representative, ING Financial Partners, 12/05 – 12/07
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Principal and Senior Managing Associate Jennifer J. Thomas, CFP®, is the direct supervisor for
Scott A. Brown, CFS®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Cathal Carson
Financial Planner
D.O.B.
July 7, 1990
Henssler Financial Brochure Supplemental — 7
Education:
University of Georgia, Online CFP® Certification Education Program, 2022
University of Georgia, Bachelor of Business Administration, Finance, 2013
Louisiana State University, 2009 – 2011
Series 65
Business
Financial Planner, Henssler Financial, 6/22 – Present
Client Service Associate, Henssler Financial, 10/21 – 6/22
Senior Account Manager, OTR Capital, 9/19 – 7/20
National Account Manager, OTR Capital, 12/15 – 9/19
Senior Account Coordinator, OTR Capital, 2/15 –12/15
Account Coordinator, OTR Capital, 3/14 – 2/15
Disciplinary Information:
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Managing Associate Travis Jarrett McKenzie, CFP®, CWS®, is the direct supervisor for Cathal
Carson, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Michael James Coelho, CFP®
Title:
D.O.B.
Associate
July 10, 1992
Education:
Boston University, Financial Planning Certificate Program, 2019
William Carey University, Bachelor of Science, Business Administration, 2015
CERTIFIED FINANCIAL PLANNER™, 2019
Business
Series 66
Associate, Henssler Financial, 6/24 – Present
Associate Advisor, American Financial Advisors, LLC, 9/19 – 6/24
Team Lead, Charles Schwab, 12/17 – 9/19
Disciplinary Information:
Relationship Specialist, Charles Schwab, 7/15 – 12/17
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Managing Associate Donald James Barker, CWS®, is the direct supervisor for Michael Coelho,
CFP®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Thomas Logan Daniel, CFP®, CRPC®
Title:
Senior Associate
D.O.B.
Education:
March 12, 1991
University of Georgia, Bachelor Science in Family Consumer Sciences, Family Financial
Planning, 2013
CERTIFIED FINANCIAL PLANNER™ Certificant, 2016
Chartered Retirement Planning CounselorSM, 2017
Series 66
Henssler Financial Brochure Supplemental — 8
Business
Senior Associate, Henssler Financial, 1/23 – Present
Associate, Henssler Financial, 8/18 – 1/23
Senior Financial Planner, Henssler Financial, 11/16 – 8/18
Financial Planner, Henssler Financial, 10/15 – 11/16
Financial Advisor/Operations, Allen Mooney & Barnes Investment Advisors, 05/13 – 09/15
Disciplinary Information:
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Managing Associate Karl Canty Smith, CFP®, CEPA, is the direct supervisor for Thomas Logan
Daniel, CFP®, CRPC®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Kenneth James Duckett, CWS®
Title:
Senior Financial Planner
D.O.B.
March 7, 1989
Education:
Kennesaw State University, Bachelor of Science, Sociology, 2013
Certified Wealth Strategist® Certificant, 2018
Series 65
Business
Senior Financial Planner, Henssler Financial, 4/19 – Present
Financial Planner, Henssler Financial, 2/15 – 4/19
Operations Assistant, Henssler Financial, 3/14 – 2/15
Pro Shop Manager, Marietta Country Club, 8/08 – 3/14
Disciplinary Information:
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Managing Associate Donald James Barker, CWS®, is the direct supervisor for Kenneth Duckett,
CWS®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Brandon Goff
Research Analyst
D.O.B.
April 23, 2002
Education:
Business
Kennesaw State University, Bachelor of Business Administration, Finance, 2024
Research Analyst, Henssler Financial, 2/25 – Present
Junior Research Analyst, Henssler Financial, 6/24 – 2/25
Research Intern, Henssler Financial, 1/23 – 6/24
Universal Banker Travel, Ameris Bank, 4/22 – 1/23
Disciplinary Information:
Bank Teller, Ameris Bank, 6/21 – 4/22
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Henssler Financial Brochure Supplemental — 9
Supervision:
Director of Research, Nick Antonucci, CVA, CEPA, and Director of Investments Jacob Keen, CFA,
are the direct supervisors for Brandon Goff and monitor his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Samantha Greckel, CFP®
Senior Financial Planner
D.O.B.
Education:
November 29, 1998
Georgia College & State University, Bachelor of Business Administration, Accounting, 2020
Business
CERTIFIED FINANCIAL PLANNER™ Certificant, 2023
Senior Financial Planner, Henssler Financial, 2/25 – Present
Financial Planner, Henssler Financial, 1/22 – 2/25
Client Service Associate, Henssler Financial, 5/21 – 12/21
Parking and Transportation Student Worker, Georgia College & State University, 8/18 – 11/20
Financial Reporting Intern, Voya Financial, 5/19 – 8/19
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Managing Associate Karl Canty Smith, CFP®, CEPA, is the direct supervisor for Samantha
Greckel, CFP®, and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Michael Anthony Griffin, CFP®
Title:
D.O.B.
Education:
Senior Associate
January 21, 1986
Kennesaw State University, Bachelor of Business Administration, Management, 2009
Oglethorpe University, Financial Planner Program, 2012
CERTIFIED FINANCIAL PLANNER™ Certificant, 2014
Business
Senior Associate, Henssler Financial 12/21 – Present
Associate, Henssler Financial, 11/15 – 12/21
Financial Planner, Henssler Financial, 8/14 – 11/15
Assistant, Henssler Financial, 5/10 – 8/14
Administrative Assistant, Henssler Financial, 5/09 – 5/10
Disciplinary Information:
Office Assistant, Henssler Financial, 3/07 – 5/09
None (100% clean record)
Other Business Activities:
Additional Compensation:
Supervision:
None (Not Applicable)
None (Not Applicable)
Managing Associate Melanie E. Wells, CFP®, is the direct supervisor for Michael A. Griffin,
CFP®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Henssler Financial Brochure Supplemental — 10
Name:
Harmon Hardegree
Title:
Financial Planner
D.O.B.
March 27, 1996
Education:
Augusta University, Bachelor Business Administration, 2020
University of Georgia, Certified Financial Planner CFP® Certification Education Program, 2023
Business
Financial Planner, Henssler Financial, 5/24 – Present
Client Service Associate, Henssler Financial, 4/23 – 5/24
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Managing Associate Karl Canty Smith, CFP®, CEPA, the direct supervisor for Harmon Hardegree
and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Ysabel Javellana
Client Service Associate
D.O.B.
October 1, 1999
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 2024
Business
Client Service Associate, Henssler Financial, 11/23 – Present
Travel Specialist, Second Star Wishes, 5/22 – 1/24
Froster, Nothing Bundt Cakes, 3/21 – 5/23
After School Program Director, Cobb County School District, 8/20 –11/22
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Client Success Manager Erica L. Martin is the direct supervisor for Ysabel Javellana and
monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Jacob Ashford Keen, CFA
Director of Investments
D.O.B.
December 15, 1988
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 2014
Business
Chartered Financial Analyst (CFA), 2019
Director of Investments, Henssler Financial, 9/24 – Present
Research Analyst, Henssler Financial, 8/16 – 9/24
Research Analyst, Capital Management Advisors, 6/14 – 8/16
Research Intern, Stratus Property Group, 3/14– 5/14
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Henssler Financial Brochure Supplemental — 11
Supervision:
Jacob Keen, CFA, works on the investment strategy and trading operations. Chief Operating
Officer Stacy Haubenschild (678-797-3787) is the direct supervisor for Mr. Keen and monitors
his work on a daily basis. Mr. Keen is a member of the Portfolio Committee along with Gene
W. Henssler, Ph.D., and William G. Lako, Jr., CFP®. Ms. Haubenschild, Adam E.L. Ledbetter,
CFP®, Nicholas J. Antonucci, CVA, CEPA, and Brandon Goff. The Portfolio Committee builds the
various investment models at Henssler.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Patrick Kendrick
Title:
D.O.B.
Financial Planner
July 25, 1995
Education:
Business
Kennesaw State University, Bachelor of Business Administration, Finance, 2019
Financial Planner, Henssler Financial, 10/21 – Present
Client Service Associate, Henssler Financial, 1/20 – 09/21
Server/Bartender, Marietta Country Club, 2/19 – 12/19
Series 65
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Managing Associate Melanie E. Wells, CFP®, is the direct supervisor for Patrick Kendrick and
monitors his work on a daily basis.
None (Not Applicable)
Supervision:
Requirements for State-
Registered Advisers:
Name:
Connor Kiser
Title:
Client Service Associate
D.O.B.
Education:
June 25, 1999
University of North Georgia, Bachelor of Business Administration in Finance, 2022
Business
University of Georgia, Certified Financial Planner CFP® Certification Education Program,
Currently Enrolled
Client Service Associate, Henssler Financial, 6/24 – Present
Accounting Clerk, Marietta Country Club, 7/22 – 6/24
Line/Prep Cook, Montaluce Winery & Restaurant, 10/20 –1/22
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Client Success Manager Erica L. Martin is the direct supervisor for Connor Kiser and monitors
his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Alyson Kountz
Financial Planner
D.O.B.
July 24, 2000
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 2022
Henssler Financial Brochure Supplemental — 12
Business
Financial Planner, Henssler Financial, 6/22 – Present
Accounting Assistant, Kennesaw State University Bookstore, 1/21 – 5/21
Series 65
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Managing Associate Donald James Barker, CWS®, is the direct supervisor for Alyson Kountz,
and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Claudia Suzanne Lako
Title:
D.O.B.
Senior Associate
January 20, 1974
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 1997
Series 65
Business
Senior Associate, Henssler Financial, 6/05 – Present
Associate, Henssler Financial, 12/97 -6/05
Assistant, Henssler Financial, 5/95 – 12/97
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Principal and Senior Managing Associate Jennifer J. Thomas, CFP®, is the direct supervisor for
C. Suzanne Lako, and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Adam Edgar Lamar Ledbetter, CFP®
Director of Operations
Telephone:
(678) 797-3721
D.O.B.
September 14, 1978
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 2001
CERTIFIED FINANCIAL PLANNER™ Certificant, 2005
Business
Director of Operations, Henssler Financial, 7/18 – Present
Managing Associate, Henssler Financial, 8/17 – 7/18
Training Manager, Henssler Financial, 10/12 – 8/17
Senior Associate, Henssler Financial, 10/12 – present
Associate, Henssler Financial, 8/06 – 10/12
Assistant, Henssler Financial, 1/01 – 8/06
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Chief Operating Officer Stacy Haubenschild (678-797-3787) is the direct supervisor for Adam E.
L. Ledbetter, CFP®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Henssler Financial Brochure Supplemental — 13
Name:
E’mani Lewis
Title:
Client Service Associate
D.O.B.
December 18, 2001
Education:
Kennesaw State University, Bachelor of Business Administration in Finance, 2024
Business
Client Service Associate, Henssler Financial, 5/24 – Present
Office Assistant, Kennesaw State University, 8/21 – 5/22
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Client Success Manager Erica L. Martin is the direct supervisor for E’mani Lewis and monitors
her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Peter Alan Lynch
Title:
D.O.B.
Associate
October 5, 1966
Education:
University Wisconsin–La Crosse, Bachelor of Science, Finance, 1990
Series 65
Business
Associate, Henssler Financial, 6/16 – Present
Relationship Manager, Fidelity Private Wealth Management, 10/15 – 05/16
Associate Financial Consultant, Charles Schwab & Co., 3/03 – 08/15
Investment Account Manager, Bell Capital Management 1994–2001
Stockbroker, Charles Schwab & Co., 4/91 – 8/94
Disciplinary Information:
Other Business Activities:
None (100% clean record)
Service insurance clients with Henssler Insurance, LLC
Life Insurance Products Licensed
Additional Compensation:
Supervision:
None (Not Applicable)
Managing Associate Donald James Barker, CWS®, is the direct supervisor for Peter Lynch and
monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Miles Magyar, CFP®
Title:
D.O.B.
Associate
April 14, 1994
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 2018
University of Georgia, Certified Financial Planner CFP® Certification Education Program, 2022
Wealth and Trust School Level 1, 2022
Wealth and Trust School Level 2, 2023
CERTIFIED FINANCIAL PLANNER™ Certificant, 2023
Henssler Financial Brochure Supplemental — 14
Business
Associate, Henssler Financial, 7/24 – Present
V.P. Advice & Planning Analyst, Truist Wealth, 9/22 – 7/24
A.V.P. Senior Fiduciary Support Specialist, GenSpring Family Offices International LLC | Truist
Wealth 10/21 – 9/22
Family Service Coordinator, GenSpring Family Offices International LLC, 10/18 –10/21
Disciplinary Information:
Teller, SunTrust, 5/16 – 10/18
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Managing Associate Donald James Barker, CWS®, is the direct supervisor for Miles Magyar,
CFP®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Erica Leigh Martin
Title:
D.O.B.
Client Success Manager
September 2, 1979
Education:
Kennesaw State University, Bachelor of Arts, French Studies, 2007
Business
Client Success Manager, Henssler Financial 2/24 – Present
Client Onboarding Supervisor, Henssler Financial, 8/20 – 2/24
Onboarding Specialist, Henssler Financial, 4/19 – 8/20
Financial Planner, Henssler Financial, 8/17 – 4/19
Client Service Associate, Henssler Financial, 4/16 – 8/17
General Manager, Here to Serve Restaurant Group, 12/14 – 10/15
Manager, Here to Serve Restaurant Group, 10/13 – 12/14
Disciplinary Information:
Bartender, Here to Serve Restaurant Group, 4/09 – 10/13
None (100% clean record)
Other Business Activities:
Additional Compensation:
Supervision:
None (Not Applicable)
None (Not Applicable)
Director of Operations Adam Edgar Lamar Ledbetter, CFP®, is the direct supervisor for Erica L.
Martin and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Travis Jarrett McKenzie, CFP®, CWS®
Title:
Managing Associate
Telephone
(678) 797-3724
D.O.B.
Education:
February 16, 1983
Kennesaw State University, Bachelor of Business Administration, Finance, 2006
Kennesaw State University, Master of Business Administration, Finance, 2009
Certified Wealth Strategist® Certificant, 2011
CERTIFIED FINANCIAL PLANNER™ Certificant, 2015
Series 65
Henssler Financial Brochure Supplemental — 15
Business
Managing Associate, Henssler Financial, 12/20 – Present
Senior Associate, Henssler Financial, 8/16 – 12/20
Associate, Henssler Financial, 11/15 – 8/16
Financial Planner, Henssler Financial, 7/13 – 11/15
Wealth Strategist, Acru Wealth, LLC, 1/11 – 6/13
Underwriter, American International Group (AIG), Inc. 10/06 – 12/10
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Principal and Senior Managing Associate Jennifer J. Thomas, CFP®, is the direct supervisor for
Jarrett McKenzie, CFP®, CWS®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Branson Nelson
Title:
Financial Planner
D.O.B.
September 23, 1993
Education:
Kennesaw State University, Bachelor of Business Administration in Finance, 2017
Series 66
Business
Financial Planner, Henssler Financial 3/25 – Present
Client Service Associate, Henssler Financial, 5/24 – 3/25
Registered Private Client Associate, Janney Montgomery Scott LLC, 10/22 – 5/24
Private Client Associate, Janney Montgomery Scott LLC, 3/22 – 10/22
Delivery Driver, Papa John’s Pizza, 9/19 – 3/22
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Managing Associate Karl Canty Smith, CFP®, CEPA, is the direct supervisor for Branson Nelson
and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Clay Norman, CFP®
Associate
D.O.B.
Education:
January 19, 1995
Columbus State University, Bachelor of Business Administration in Finance, 2016
Kennesaw State University, Certificate in Financial Planning, 2020
Business
CERTIFIED FINANCIAL PLANNER™ Certificant, 2020
Associate, Henssler Financial, 1/23 – Present
Senior Financial Planner, Henssler Financial, 3/21 – 1/23
Financial Planner, Henssler Financial, 1/19 – 3/21
Client Service Associate, Henssler Financial, 4/18 – 1/19
Client Service Associate, Vallen Distributions, 2/17 – 4/18
Intern, The Money Advisor Group, 6/16 – 2/17
Disciplinary Information:
None (100% clean record)
Henssler Financial Brochure Supplemental — 16
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Managing Associate Travis Jarrett McKenzie, CFP®, CWS®, is the direct supervisor for Clay
Norman and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Morgan Odom
Estate Planning Liaison
D.O.B.
December 19, 1997
Education:
Business
University of Mississippi, Bachelor of Fine Arts, 2020
Estate Planning Liaison, Henssler Financial, 1/24 – Present
Client Service Associate, Henssler Financial, 9/22 – 1/24
Legal Administrative Assistant, Reeves Law, P.C., 9/22 – Present
Legal Administrative Assistant, Dalziel Law Firm 10/20 – 8/22
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Client Success Manager Erica L. Martin is the direct supervisor for Morgan Odom and monitors
her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Jacob Pritchard, CFP®
Title:
Senior Financial Planner
D.O.B.
Education:
September 3, 1997
University of Georgia, Bachelor of Science, Family Consumer Sciences, Financial Planning, 2019
CERTIFIED FINANCIAL PLANNER™ Certificant, 2022
Business
Senior Financial Planner, Henssler Financial, 2/24 – Present
Financial Planner, Henssler Financial, 1/20 – 2/24
Paraplanner, Turnkey Planning Solutions, 5/19 – 12/19
Volunteer Income Tax Preparer, Georgia United Credit Union, 1/19 – 5/19
Planning Intern, SignatureFD, 5/18 – 8/18
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Managing Associate Travis Jarrett McKenzie, CFP®, CWS®, is the direct supervisor for Jacob
Pritchard, CFP®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Molly Remeika, CFP®
Title:
Senior Financial Planner
D.O.B.
November 4, 1997
Henssler Financial Brochure Supplemental — 17
Education:
University of Georgia, Bachelor of Science, Family Consumer Sciences, Financial Planning, 2020
Business
CERTIFIED FINANCIAL PLANNER™ Certificant, 2024
Series 66
Senior Financial Planner, Henssler Financial, 5/23 – Present
Relationship Manager, Integrated Wealth Strategies, 3/21 – 4/23
Financial Counselor, University of Georgia ASPIRE Clinic, 4/20 – 12/20
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Managing Associate Melanie E. Wells, CFP®, is the direct supervisor for Molly Remeika, and
monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Sarah Sherer
Operations Specialist
D.O.B.
Education:
February 28, 2000
Kennesaw State University, Bachelor of Business Administration in Management, 2022
Business
Operations Specialist, Henssler Financial, 2/25 – Present
Client Service Associate, Henssler Financial, 9/23 – 2/25
Branch Coordinator, Truist, 9/22 – 9/23
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
None (Not Applicable)
Supervision:
Director of Operations Adam Edgar Lamar Ledbetter, CFP®, is the direct supervisor for Sarah
Sherer and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Roman Schlyakhetko, CFP®
Title:
Associate
D.O.B.
Education:
November 9, 1996
University of Georgia, Bachelor of Science in Financial Planning, 2019
CERTIFIED FINANCIAL PLANNER™ Certificant, 2023
Series 65
Business
Associate, Henssler Financial, 7/24 – Present
Financial Planner, Financial Navigators, Inc. 8/23 – 7/24
Disciplinary Information:
Financial Planning Associate, Odyssey Personal Financial Advisors, LLC, 1/20 – 8/23
Investment Adviser Representative, Cetera Investment Advisers, LLC, 5/22 – 10/22
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Principal and Managing Associate K.C. Smith, CFP®, CEPA, is the direct supervisor for Roman
Schlyakhetko, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Henssler Financial Brochure Supplemental — 18
Name:
Karl Canty Smith, CFP®, CEPA
Title:
Managing Associate
Telephone:
(678) 797-3759
D.O.B.
February 10, 1983
Education:
Kennesaw State University, Bachelor of Business Administration, Finance, 2008
Georgia State University, Master of Business Administration, Finance, 2013
Georgia State University, Master of Business Administration, Personal Financial Planning, 2013
CERTIFIED FINANCIAL PLANNER™ Certificant, 2012
Certified Exit Planning Advisor, 2018
Business
Managing Associate, Henssler Financial, 1/16 – Present
Senior Associate, Henssler Financial, 7/13 – 1/16
Associate, Henssler Financial, 10/12 – 7/13
Financial Planner, Henssler Financial, 6/12 – 10/12
Account Executive, Henssler Financial, 7/11 – 6/12
Assistant, Henssler Financial, 6/09 – 7/11
Operations Assistant, Henssler Financial, 5/08 –6/09
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Principal and Senior Managing Associate Jennifer J. Thomas, CFP®, is the direct supervisor for
K.C. Smith, CFP®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Adam Stadalius, CFP®
Associate
D.O.B.
April 30, 1993
Education:
Valdosta State University, 2011 – 2012
Kennesaw State University, Bachelor of Business Administration in Finance, 2017
University of Georgia, Online CFP® Certification Education Program, 2019
CERTIFIED FINANCIAL PLANNER™ Certificant, 2021
Business
Associate, Henssler Financial, 10/23 – Present
Senior Financial Planner, Henssler Financial, 1/22 – 10/23
Financial Planner, Henssler Financial, 8/18 – 12/21
Client Service Associate, Henssler Financial, 11/17 – 8/18
Transportation Analyst, Capital Transportation Solutions, LLC, 9/17 – 11/17
Disciplinary Information:
Accounting/Finance Intern, Capital Transportation Solutions, LLC, 5/13 – 12/14
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Principal and Senior Managing Associate Jennifer J. Thomas, CFP®, is the direct supervisor for
Adam Stadalius, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Henssler Financial Brochure Supplemental — 19
Name:
Justin Jacob Wagner, AIF®
Title:
Director of Business Development
D.O.B.
December 3, 1989
Education:
University of Kentucky, Bachelor of Business Administration, Finance, 2012
Accredited Investment Fiduciary®, 2018
Series 65
Business
Director of Business Development, Henssler Financial, 10/24 – Present
Client Relationship Manager, Henssler Financial, 11/17 – 10/24
Director of Business Development, Henssler Financial, 5/24 – Present
Head of Commercial Transformation, Henssler Financial, 1/21– 5/24
Disciplinary Information:
Financial Advisor, Morgan Stanley, 6/12 – 11/17
None (100% clean record)
Other Business Activities:
Additional Compensation:
None (Not Applicable)
None (Not Applicable)
Supervision:
Associate Senior Consultant Scott A. Brown, CFS®, and Chief Operating Officer Stacy
Haubenschild (678-797-3787) are the direct supervisors for Justin J. Wagner, AIF®, and monitor
his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Joshua Paul Weidie, CFP®, CWS®
Title:
Senior Associate
D.O.B.
July 23, 1993
Education:
Wake Forest University, Bachelor of Arts, History, 2015
Certified Wealth Strategist®, 2018
CERTIFIED FINANCIAL PLANNER™ Certificant, 2023
Business
Senior Associate, Henssler Financial, 2/25 – Present
Associate, Henssler Financial, 3/23 – 2/25
Senior Financial Planner, Henssler Financial, 4/19 – 3/23
Financial Planner, Henssler Financial, 1/16 – 4/19
Intern, Congressman Steven M. Palazzo, 6/15 – 8/15
Disciplinary Information:
Other Business Activities:
None (100% clean record)
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Managing Associate Travis Jarrett McKenzie, CFP®, CWS®, is the direct supervisor for Joshua
Weidie, CWS®, and monitors his work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Name:
Title:
Melanie Eischeid Wells, CFP®
Managing Associate
Telephone
(678)-797-3731
D.O.B.
November 14, 1986
Education:
University of Georgia, Bachelor Science in Family Consumer Sciences, Family Financial
Planning, 2010
CERTIFIED FINANCIAL PLANNER™ Certificant, 2014
Henssler Financial Brochure Supplemental — 20
Henssler Financial Brochure Supplemental — 21
Business
Managing Associate, Henssler Financial 4/23– Present
Senior Associate, Henssler Financial, 8/20 – 4/23
Associate, Henssler Financial, 11/15 – 8/20
Financial Planner, Henssler Financial, 8/14 – 11/15
Assistant, Henssler Financial, 7/12 – 8/14
Operations Assistant, Henssler Financial, 5/11 –6/12
Assistant, Henssler Financial Tax & Accounting Division, 1/11 –4/11
Intern, Brecker Grossmith, 6/10 –7/10
Intern, Miller Wealth Financial, 5/09 – 7/09
Disciplinary Information:
None (100% clean record)
Other Business Activities:
None (Not Applicable)
Additional Compensation:
Supervision:
None (Not Applicable)
Senior Managing Associate and Principal Jennifer J. Thomas, CFP®, is the direct supervisor for
Melanie E. Wells, CFP®, and monitors her work on a daily basis.
None (Not Applicable)
Requirements for State-
Registered Advisers:
Henssler Financial Brochure Supplemental — 22
Qualifications Required to Obtain and Maintain Designations
Certified Financial Planner™ (CFP®)
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL
PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully
complete CFP Board’s initial and ongoing certification requirements.
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP®
certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional
education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional
engagements with clients. Currently, more than 94,900 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
Education
Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies
have determined as necessary for the competent and professional delivery of financial planning services, and attain a
Bachelor Degree from a regionally accredited United States college or university (or its equivalent from a foreign university).
CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning,
investment planning, income tax planning, retirement planning, and estate planning;
Examination
Pass the comprehensive CFP® Certification Examination. The CFP® Exam is offered in a computer-based format during an 8-
day testing window. The exam is administered on one day during two three-hour testing sessions, separated by a scheduled
40-minute break. The exam includes case studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real world circumstances;
Experience
Complete 6,000 hours of professional experience related to the financial planning process, or 4,000 hours of apprenticeship
experience that meets additional requirements; and
Ethics
Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain
the right to continue to use the CFP® marks:
Ongoing Requirements
Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts
of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning
field; and
Ethics
Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP®
professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide
financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement
process, which could result in suspension or permanent revocation of their CFP® certification.
APPENDIX A — 1
Chartered Financial Analyst (CFA)
The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962 and
awarded by CFA Institute — the largest global association of investment professionals.
To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified
professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their
adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program,
require CFA charterholders to:
§
Place their clients’ interests ahead of their own;
§ Maintain independence and objectivity;
§ Act with integrity;
§ Maintain and improve their professional competence;
§ Disclose conflicts of interest and legal matters, and
§ Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report spending an average of
300 hours of study per level). Earning the CFA charter demonstrates mastery of many of the advanced skills needed for
investment analysis and decision making in today’s quickly evolving global financial industry. As a result, employers and clients are
increasingly seeking CFA charterholders—often making the charter a prerequisite for employment.
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly
grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a
proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-
income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio
management, and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates learn the most
relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and complex nature
of the profession. To learn more about the CFA charter, visit www.cfainstitute.org.
Ongoing Requirements
The CFA Institute recommends that members complete a minimum of 20 hours of CE credit activities, with a minimum of 2 hours
in the topics of Standards, Ethics, and Regulations (SER) each calendar year.
Certified Valuation Analyst
The Certified Valuation Analyst designation serves to advise other professionals, prospective clients, and the community at large
that the member satisfied the National Association of Certified Valuators and Analysts’ rigorous standards of professionalism,
expertise, objectivity, and integrity in the field of business valuation.
The examination and recertification process is designed to ensure a valuation practitioner who earns the CVA has the requisite
skills and ethics to uphold the highest standard for competent practice in the business valuation profession. To assure the integrity
of the CVA certification program, National Association of Certified Valuators and Analysts (NACVA) members oversee the
certification programs through the mechanism of the Valuation Credentialing Board (VCB).
APPENDIX A — 2
Qualifications for CVA Certification
For C.P.A.s:
1. Hold an active, valid, and unrevoked C.P.A. license issued by a legally constituted state authority (the Chartered Accountant
[CA] designation issued in Canada is equivalent to the C.P.A. in the United States).
For Non- C.P.A.s:
1a. Hold a business degree (i.e., management, economics, finance, marketing, accounting, or other business field) and/or a
Master of Business Administration (MBA) or higher business degree from an accredited college or university; and
1b. Be able to demonstrate, with business references or attestations from current or previous employers and/or partners,
substantial experience in business valuation. For this purpose, substantial could mean:
I.
Two years or more full-time or equivalent experience in business valuation and related disciplines; or
II.
Having performed 10 or more business valuations where the applicant’s role was significant enough to be
referenced in the valuation report or a signatory on the report; or
III.
Being able to demonstrate substantial knowledge of business valuation theory, methodologies, and practices.
For example, having a combination of published works on the subject and completed either a Ph.D. in finance
or economics or a Doctor of Business Administration (DBA) from an accredited institution of higher education
and having some work experience. Or, having obtained an accreditation from another recognized valuation-
accrediting organization.
For All Applicants:
2. Be a Practitioner member in good standing with NACVA;
3. Successfully demonstrate that applicant meets NACVA’s Experience Threshold by completing a sample Case Study or
submitting an actual and sanitized Fair Market Value (FMV) report (FMV as defined by Revenue Ruling 59– 60) prepared in
the last 12 months for peer review;
4. Attend an "optional" five-day training program;
5. Submit three personal and three business references; and
6. Pass a comprehensive, five-hour, multiple-choice, proctored examination.
An application to take the examination must be submitted prior to issuance of the exam. To hold an active CVA designation,
individuals must pay requisite annual fees and comply with tri-annual recertification. CVAs who allow these requirements to lapse
will lose their certification and must reapply to become certified if they later choose to reinstate.
CVA Exam and Applied Experience
The certification process consists of two parts: Part One (testing knowledge) is the proctored portion, Part Two (evaluating applied
experience) is a take-home/in-office Case Study. The five-hour proctored exam consists of multiple-choice questions, testing
applicants on NACVA’s Business Valuation Body of Knowledge. The exam is administered at the conclusion of each five-day
training program NACVA sponsors throughout the country, or at local proctoring facilities NACVA has contracted with nationwide
for the applicants’ convenience. Part Two is a 60-80 hour sample Case Study provided by NACVA and requires the completion of a
comprehensive business valuation report. Applicants have 60 days to complete and submit the Case Study portion of the exam,
starting from the date they take the proctored exam. Certified Valuation Analyst (CVA) candidates with substantial experience in
the field of business valuation may qualify to waive NACVA’s prerequisite for demonstrating they meet NACVA’s Experience
Threshold, currently requiring that one either take our Case Study or submit an actual valuation report.
Experience Requirement for Designations:
Experience Requirement for a “C.P.A.-CVA Candidate”: Applicant must have the legal right to display “C.P.A.” after their name. A
C.P.A.-CVA applicant lacks the Experience Requirement if he or she has either: (i) passed the C.P.A. exam, but is lacking the
APPENDIX A — 3
Experience Requirement as identified by his or her state, which prevents the applicant from obtaining the C.P.A. license and
displaying “C.P.A.” after his or her name; or (ii) who has a suspended or lapsed C.P.A. license. Candidates must comply with
NACVA’s recertification requirements.
Experience Requirement for a Non-C.P.A.-CVA Candidate: Applicant must have met the substantial experience requirement, as
defined in the qualifications for Non- C.P.A. candidates. Candidates must comply with NACVA’s recertification requirements.
Ongoing Requirements
Recertification assures that designees continue to enhance their knowledge and maintain a level of competence current with the
progress of the industry.
NACVA’s recertification program follows a 60-point/60 CPE-hour system, whereby designees must obtain 60 points to comply with
recertification. One hour of Continuing Professional Education (CPE) equals one point. The point system allows for additional
(bonus) points for attendance to training (recommended programs) that NACVA considers especially helpful for practitioners to
stay well-rounded in the performance of their services, increase their awareness of recent industry developments, and be alert to
issues that lead to, or contribute to, the quality of one’s work product. It also awards points for contributions to industry
knowledge upon meeting certain criteria. By obtaining additional points, one can reduce the 60-hour CPE requirement to as low as
36 hours in a three-year cycle.
Certified Exit Planning Advisor® (CEPA®)
Formed in 2005, the Exit Planning Institute™ is considered the standard trendsetter in the field of exit planning across the globe. It
is the only organization that offers the Certified Exit Planning Advisor Program (CEPA), making it the most widely accepted and
endorsed professional exit planning program in the world. Advisors who earn the CEPA designation have the ability to holistically
serve business owners’ needs regardless of the timing of their exit.
Education
The Certified Exit Planning Advisor (CEPA) Program is a five-day executive MBA-style program that includes 23 modules taught by
13 expert instructors, which trains and certifies qualified professional advisors in the field of exit planning. The Value Acceleration
Methodology™ is the process taught at the CEPA Program, which integrates exit strategy into business, personal, and financial
goals of the business owner. Participants who successfully complete the CEPA program, and pass the closed book proctored exam,
receive the Certified Exit Planning Advisor® (CEPA®) credential.
Experience Requirement
Five years or more, full-time or equivalent, experience working directly with business owners as a financial advisor, attorney, CPA,
business broker, investment banker, commercial lender, valuation advisor, estate planner, insurance professional, business
consultant or a similar professional capacity plus an undergraduate degree from a qualifying institution; if no qualifying degree
must submit additional professional work experience (two years of relevant professional experience may be substituted for each
year of required undergraduate studies).
Ongoing Requirements
The Certified Exit Planning Advisor (CEPA) credential must be renewed every three (3) years. Renewal application with payment is
due no later than December 31 of the year of certification expiration. Renewing certification holders must have completed a
minimum of 40 hours of exit planning related professional development, or a minimum of 30 hours of exit planning related
professional development plus 10 hours of qualifying leadership, authorship, and teaching activities contributing to the exit
planning profession.
APPENDIX A — 4
Certified Wealth Strategist® (CWS®)
The Certified Wealth Strategist® Education and Designation have been developed by the Cannon Financial Institute.
The Certified Wealth Strategist® designation program provides financial services professionals an additional level of knowledge to
both competently and confidently serve their clients and to exceed client expectations. The program is designed to provide
financial services professionals with the knowledge and skill sets needed to work with more complex client issues in these four
broad and primary phases of wealth management: Creation and Growth of Wealth, Preservation and Protection of Wealth,
Distribution of Wealth during Life, and Distribution of Wealth at Death.
Education
The Certified Wealth Strategist® program’s curriculum is presented by blending six different educational formats to maximize the
learning experience:
§
Instructor-Led Training – CWS® Practice Management Skills and CWS® Client Interaction Skills
§
Reading Assignments Case Studies and Self-Assessments
§ Audio Assignments
§
Interactive e-Learning Lessons
§ Online Mastery Examinations
§ A Capstone Project
This multi-format presentation allows participants to accelerate the assimilation of complex concepts in a more efficient and
successful manner. It also allows advisors to bring their new set of competencies to their clients, while minimizing the time away
from their primary job responsibilities.
Capstone Project
At the end of the CWS® program of study, The Capstone Project includes a business plan and case study that demonstrates use of
the knowledge and skills acquired during the Certified Wealth Strategist® program. Capstone Projects articulate action steps for:
§
Client interactions, scripts, topics, and tools
§
Business practice changes, actions, and tools
§
Resource use, source, and location
§
Knowledge inventory, gaps, and solutions
Experience
CWS® certificants are required to have more than three years’ experience in the financial services industry and significant
experience in a client-facing role, or a four-year degree from an accredited school.
Ethics
In accepting the Certified Wealth Strategist® designation certificants support and adhere to the obligations and responsibilities set
out below.
§
Responsible to the public to provide accurate and truthful representation in advertising and public statements regarding
services and expected results.
§
Responsible to the client to provide objective, accurate and truthful professional services.
APPENDIX A — 5
§
Responsible to maintain and respect confidentiality of sensitive information obtained in the execution of professional
responsibilities.
§
Responsible to ensure that a client’s interests are not compromised by conflicts of interest or other unethical and
inappropriate influence of professional judgment.
Ongoing Requirements
CWS® certificants are required to complete 33 hours of CE (30 general and 3 Ethical) for each reporting period. Reporting period is
defined as two-years, beginning January 1 following the date of receiving CWS® certification. The subject matter for general CE
must entail technical training that extends knowledge within the 13 Wealth Management Issues and/or training that improves on
practice management and client relationship building skills.
Certified Fund Specialist® (CFS®)
The Certified Fund Specialist® (CFS®) designation is awarded to individuals who complete training provided by the Institute of
Business & Finance (IBF) in the form of a 60-hour self-study program, including an exam administered by the Financial Industry
Regulatory Authority (FINRA). Students must also complete an open-book case study. The designation is the oldest designation in
the mutual funds industry.
CFS designation is an intermediate-to-advanced course on mutual funds, exchange-traded securities, REITs, closed-end funds, and
similar investments. Candidates learn about advanced topics in fund analysis and selection, asset allocation, and portfolio
construction. In addition, candidates gain sophisticated investment strategies for risk management, taxes, and estate planning.
To earn this designation, candidates must have at least 2,000 hours of work experience in the financial services industry or a
bachelor’s degree from an accredited college or university. The designation will not be granted until the required minimum
number of hours has been fulfilled or a bachelor’s degree has been granted. Designees must report 30 hours of CE every two
years directly to IBF.
Chartered Retirement Planning CounselorSM (CRPC®)
Individuals who hold the Chartered Retirement Planning Counselor℠ or CRPC® designation have completed a course of study
encompassing pre-and post-retirement needs, asset management, estate planning and the entire retirement planning process
using models and techniques from real client situations. The program is designed for approximately 120-150 hours of self-study.
The program is self-paced and must be completed within one year from enrollment.
The CRPC® designation is offered by The College for Financial Planning, a regionally accredited institution of higher education
accredited by the Higher Learning Commission and is a member of the North Central Association. The College offers a Master of
Science degree with a Personal Financial Planning major and two Master of Science in Finance degrees, several proprietary
professional designations, and the CFP Certification Professional Education Program. Founded in 1972, the College is the country's
oldest provider of financial planning education and has over 158,000 graduates from its Masters and non-degree programs.
Individuals are required to pass an online, timed and proctored end-of-course examination with a 70% score or higher. The
examination tests the individual’s ability to relate complex concepts and apply theoretical concepts to real-life situations.
After successful completion of the end-of-course examination, individuals apply for authorization to use the designation. The
application includes:
Adherence to Standards of Professional Conduct
Integrity
Provide professional services with integrity, honor, fairness, and dignity and maintain client trust and confidence.
Objectivity
Maintain objectivity and impartiality with respect to services rendered and advice given.
APPENDIX A — 6
Competency
Maintain an adequate level of knowledge and skill and effectively apply that knowledge while recognizing its limitations.
Confidentiality
Keep client information confidential, disclosing only when authorized or compelled by law.
Professionalism
Comply with all laws and regulations as required and applicable, refraining from actions that bring dishonor to you or
your profession.
Self-Disclosure
Applicants must disclose any criminal, civil, self-regulatory organization, or governmental agency inquiry, investigation, or
proceeding relating to their professional or business conduct. Conferment of the designation is contingent upon the College
for Financial Planning's review of matters either self-disclosed or which are discovered by the College that are required to be
disclosed.
Adherence to Terms and Conditions
The Terms and Conditions outline designees' rights to use the College's Marks and acknowledge the rights of the College to
protect the Marks from unauthorized use by individuals or entities.
Accredited Investment Fiduciary® (AIF®)
Accredited Investment Fiduciary® (AIF®) training empowers investment professionals with the fiduciary knowledge and tools they
need to serve their clients’ best interests while successfully growing their business. Advisors who earn the AIF® Designation from
Fi360 are immediately able to demonstrate the added value they bring to prospective and existing clients.
Education:
The AIF® Training is available in two formats: AIF® Self-Paced Online (“Online”) and AIF® Capstone (“Capstone”). Each product
includes access to identical online educational content. Applicants have ninety (90) days of access to the online content provided
with the Online format, while one-hundred-eighty (180) days is provided for the Capstone format. The Capstone format includes
an additional six- to eight-hour instructor-led seminar. AIF® Examination consists of sixty (60) multiple choice questions with a
time-limit of ninety (90) minutes. A paper-based examination is available upon prior arrangement by Fi360 or the exam taker and
may only be proctored by Fi360 personnel.
Prerequisites and Experience Requirements:
One of the following combinations of education, industry experience, and/or professional development is required to meet the
experience requirement for the AIF® Designation. Relevant experience is that which has been accrued in a non-clerical role within
the financial services (or a related) industry.
Minimum of two (2) years of relevant experience; a bachelor’s degree (or higher); and a professional credential.
Minimum of five (5) years of relevant experience; a bachelor’s degree (or higher) or a professional credential.
Minimum of eight (8) years of relevant experience.
If an applicant meets the required experience (prerequisites), there are four initial requirements for attaining the Accredited
Investment Fiduciary® (AIF®) Designation:
Enroll in and complete the Designation Training
Pass the Examination
Satisfy the Code of Ethics and Conduct Standards
Submit the application and remit payment of annual dues
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The requirements must be met sequentially with the exception of the experience requirement. It can be met prior to initiating, or
concurrent with, previous steps in the process, though it must be met within one (1) year of passing the Examination. After one
year, candidacy is terminated, and previously completed training and/or examination will be nullified.
Fi360 Designee Code of Ethics:
Fi360 AIF® Designees recognize that this Code of Ethics, and its principles and obligations, are in addition to those set forth by any
other Code that governs their professional and ethical conduct.
To clients, a Fi360 AIF® Designees will:
Employ and provide the client information on the Prudent Practices when serving as an investment fiduciary and/or
advising other investment fiduciaries.
Act with honesty and integrity and avoid conflicts of interest, real or perceived.
Ensure the timely and understandable disclosure of relevant information that is accurate, complete, and objective.
Be responsible when determining the value of my services and my form of compensation; taking into consideration the
time, skill, experience, and special circumstances involved in providing my services.
Know the limits of my expertise and refer my clients to colleagues and/or other professionals in connection with issues
beyond my knowledge and skills.
Respect the confidentiality of information acquired in the course of my work, and not disclose such information to
others, except when authorized or otherwise legally obligated to do so. I will not use confidential information acquired in
the course of my work for my personal advantage.
Not exploit any relationship or responsibility that has been entrusted to me.
To a Fi360 AIF® Designee’s community (whether defined by work, family, and/or friends), I will:
Proactively promote and be a steward of ethical behavior as a responsible partner among my peers in the work
environment and in my community.
Ensure that the overall promotion of my practice is implemented in the best interests of my profession.
Seek, accept, and offer honest criticism of technical work; acknowledge and correct errors; and properly credit the
contributions of others.
Use corporate assets and resources employed or entrusted to me in a responsible manner.
Continue to improve my knowledge and skills, share ideas and information with colleagues, and assist them in their
professional development.
Ongoing Requirements
Fi360 AIF® Designees are required to complete six (6) CE hours per reporting period. The CE Requirement is effective immediately
upon attainment of a designation, and CE hours may be accrued from a variety of sources. Each reporting period is defined as the
twelve months preceding the 'Next Renewal Date'. CE may also be earned for a reporting period during the 30-day grace period
following the Renewal Date.
APPENDIX A — 8