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Item 1: Cover Page
Firm Brochure
(Part 2A of Form ADV)
Galleria Financial Advisors, LLC (GFA)
3300 Riverwood Parkway, Suite 700
Atlanta, Georgia 30339
770-790-3714
770-390-0394 (fax)
gweld@btcpa.net
This brochure provides information about the qualifications and business
practices of GFA. If you have any questions about the contents of this
brochure, please contact Gary Weld, Member and Chief Compliance
Officer, at 770-329-8262, or by email at gweld@btcpa.net. The information
in this brochure has not been approved or verified by the United States
Securities and Exchange Commission, or by any state securities authority.
Registration as an investment advisor does not imply a certain level of skill
or training.
Additional information about GFA is available on the SEC’s website at
www.adviserinfo.sec.gov. You may search this site using a unique
identifying number, known as a CRD number. Galleria Financial Advisors
LLC’s CRD Number is 133673.
February 2026
Galleria Financial Advisors, LLC
Item 2: Material Changes
Material Changes since the Last Update
GFA has not made any material changes since the last ADV update filing.
Full Brochure Available
GFA’s Form ADV may be requested at any time, without charge by contacting
Gary Weld at 770-329-8262 or by email at gweld@btcpa.net.
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Item 3: Table of Contents
Item 1: Cover Page ......................................................................................................... 1
Item 2: Material Changes ............................................................................................... 2
Item 3: Table of Contents ................................................................................................ 3
Item 4: Advisory Business ............................................................................................. 4
Item 5: Fees and Compensation .................................................................................... 5
Item 6: Performance-Based Fees .................................................................................. 8
Item 7: Types of Clients ................................................................................................. 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ...................... 9
Item 9: Disciplinary Information .................................................................................. 11
Item 10: Other Financial Industry Activities and Affiliations ..................................... 11
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading ........................................................................................................... 12
Item 12: Brokerage Practices ....................................................................................... 13
Item 13: Review of Accounts ....................................................................................... 15
Item 14: Client Referrals and Other Compensation .................................................... 15
Item 15: Custody ........................................................................................................... 16
Item 16: Investment Discretion .................................................................................... 16
Item 17: Voting Client Securities ................................................................................. 17
Item 18: Financial Information ..................................................................................... 17
Brochure Supplement (Part 2B of Form ADV) ............................................................. 18
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Item 4: Advisory Business
Firm Description
Galleria Financial Advisors LLC, (“GFA” or the Firm) was founded in 2004.
GFA provides personalized, confidential investment management to individuals,
trusts, estates, and charitable organizations. Advice is provided through
consultation with the client and may include determination of financial objectives,
identification of financial problems, cash flow management, investment
management and evaluation of risk tolerance.
GFA is strictly a fee-only investment management firm. The Firm does not sell
annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other
commissioned products. The Firm is not affiliated with entities that sell financial
products or securities.
GFA’s investment advice is provided on a “non-discretionary” basis with the client
making the final decision on investment selection.
GFA does not act as a custodian of client assets. The client always maintains
asset control. GFA places trades for clients under a non-discretionary investment
advisory agreement.
A written evaluation of each client's initial situation is customarily provided to the
client, often in the form of a risk profile assessment and an asset allocation
recommendation. Periodic reviews are also communicated to provide reminders
of the specific courses of action that could be taken to keep the portfolios
balanced or to recognize changes in client circumstances. More frequent reviews
occur but are not necessarily communicated to the client unless immediate
changes are recommended.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are
engaged directly by the client on an as-needed basis. Conflicts of interest will be
disclosed to the client in the unlikely event they should occur.
The initial meeting, which may be by telephone, is free of charge and is
considered an exploratory interview to determine the extent to which investment
management may be beneficial to the client.
Principal Owners
Gary Weld is a 50.001% owner. Jeff Eischeid is a 49.999% owner.
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Types of Advisory Services
GFA provides investment management services, also known as investment
supervisory services or asset management services; manages investment
advisory accounts not involving investment supervisory services; and furnishes
investment advice through consultations.
Tailored Relationships
The goals and objectives for each client are documented in our client files.
Investment policy statements may be created that reflect the client’s stated goals
and objectives. Clients may impose restrictions on investing in certain securities
or types of securities.
Agreements may not be assigned without client consent.
Wrap Fee Programs:
GFA may recommend the Raymond James Consulting Services Wrap Fee
Program (Program). A “wrap-fee” program is one that provides the client with
advisory and brokerage execution services for an all-inclusive fee. The client is
not charged separate fees for the respective components of the total service. The
only significant difference between how GFA manages wrap fee accounts versus
other accounts is that wrap fee account trading is executed through a directed
broker. GFA does not receive a portion of the total wrap fee for its portfolio
management services. More detail on the Wrap Fee Program may be found in
the Program’s Form ADV Part 2A Appendix 1.
Client Assets:
As of December 31, 2025, GFA manages $239,203,268 in assets for
approximately 140 clients. All assets are managed on a non-discretionary basis.
Item 5: Fees and Compensation
Description
GFA bases its fees on a percentage of assets under management.
Types of Agreements
The following agreements define the typical client relationships.
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Advisory Service Agreement
The scope of work and fee for a GFA Advisory Service Agreement is provided to
the client in writing prior to the start of the relationship. An Advisory Service
Agreement includes developing a strategic investment policy (in which goals,
objectives and constraints based on a client’s particular circumstances are
established), implementing a client’s investment policy including selection of
investment managers and/or funds, and monitoring the client’s investment
performance. As goals and objectives change over time, suggestions are made
and implemented on an ongoing basis.
The annual Advisory Service Agreement fee is based on a percentage of the
investable assets according to the following schedule:
1.00% on the first $1,000,000;
0.75% on the next $4,000,000 (from 1,000,001 to 5,000,000); and
0.50% on the assets above $5,000,000.
The minimum annual fee is $10,000 and is negotiable subject to the discretion of
Gary Weld. Current client relationships exist where the fees are lower than the
fee schedule above.
Advisory fees charged by GFA are separate and distinct from advisory fees and
expenses charged by other investment managers and /or mutual funds in which
the client assets may be invested. A complete description of these fees and
expenses may be found in each mutual fund prospectus.
In addition to GFA advisory fees, clients will also incur certain charges imposed
by third-parties which include the following: sub-advisor fees, mutual fund or
money market 12b-1 and sub transfer agent fees, fund or money market
management and administrative expenses, certain deferred sales charges on
previously purchased mutual funds transferred into the account, IRA and qualified
retirement plan fees and other charges required by law, and transaction fees
and/or commissions and ticket charges on all securities traded.
Asset Management/Wrap Fee Program
As noted in Item 4, GFA may recommend the Raymond James Consulting
Services Wrap Fee Program (Program). The wrap fee will be charged as a
percentage of assets under management. Please refer to the chart above under
the Advisory Service Agreement for GFA’s advisory fee.
Assets are invested primarily in no-load or low-load mutual funds and exchange-
traded funds, usually through discount brokers or fund companies. Fund
companies charge each fund shareholder an investment management fee that is
disclosed in the fund prospectus. Discount brokerages may charge a transaction
fee for the purchase of some funds.
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Stocks and bonds may be purchased or sold through a brokerage account when
appropriate. The brokerage firm charges a fee for stock and bond trades. GFA
does not receive any compensation, in any form, from fund companies.
Investments may also include equities (stocks), corporate debt securities,
commercial paper, certificates of deposit, municipal securities, mutual funds
shares, U.S. government securities, and interests in partnerships.
Initial public offerings (IPOs) are not available through GFA.
Fee Billing
Investment management fees are billed quarterly, in advance, meaning that we
invoice you before the three-month billing period has ended. In most cases GFA
will instruct the custodian to deduct investment management fees directly from
the client’s account. In some cases, the client may pay the fee from another
source and will remit payment within 15 days of being invoiced. As part of the
Asset Advisory Agreement the client must consent in advance and in writing to
direct debiting of their investment account.
Other Fees
Custodians charge transaction fees on purchases or sales of certain mutual funds
and exchange-traded funds. These transaction charges are usually small and
incidental to the purchase or sale of a security. The selection of the security is
more important than the nominal fee that the custodian charges to buy or sell the
security.
GFA, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment advisory fee based upon certain criteria (e.g., historical relationship,
type of assets, anticipated future earning capacity, anticipated future additional
assets, dollar amounts of assets to be managed, related accounts, account
composition, negotiations with clients, etc.). This is a conflict of interest in that
some clients will pay more than other clients for GFA’s services. To address this
conflict of interest, we notify clients of this conflict to assist them in assessing any
engagement of services we provide.
Expense Ratios
Mutual funds generally charge a management fee for their services as investment
managers. The management fee is called an expense ratio. For example, an
expense ratio of 0.50 means that the mutual fund company charges 0.5% for their
services. These fees are in addition to the fees paid by you to GFA.
Performance figures quoted by mutual fund companies in various publications
are after their fees have been deducted.
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Past Due Accounts and Termination of Agreement
The term of the Agreement is for a period of one year and automatically renews
for successive additional one-year periods. The Agreement is terminable upon
thirty days written notice by either party. GFA will earn fees pro-rata through the
date of termination and any unearned fees will be refunded. At termination, fees
will be refunded on a pro rata basis for the portion of the quarter completed. The
portfolio value at the completion of the prior full billing quarter is used as the basis
for the fee computation, adjusted for the number of days during the billing quarter
prior to termination.
The client has the right to terminate any agreement without penalty within five
business days from the date of execution with written notice if Form ADV Part 2
is not delivered to the client at least 48 hours prior to client entering into any
written or oral advisory agreement.
GFA reserves the right to stop work on any account that is more than 30 days
overdue. Any unused portion of fees collected in advance will be refunded within
30 days.
Item 6: Performance-Based Fees
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of
managed securities.
GFA does not use a performance-based fee structure because of the potential
conflict of interest. Performance-based compensation may create an incentive for
the adviser to recommend an investment that may carry a higher degree of risk
to the client.
Item 7: Types of Clients
Description
GFA generally provides investment advice to individuals, trusts, estates or
charitable organizations.
Client relationships vary in scope and length of service.
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Account Minimums
The minimum account size is $1,000,000 of assets under management.
GFA has the discretion to waive the account minimum. Accounts of less than the
account minimum may be set up when the client and the advisor anticipate the
client will add additional funds to the accounts bringing the total to
$1,000,000 within a reasonable time. Other exceptions will apply to employees
of GFA and their relatives, or relatives of existing clients.
Fees are not charged based on the capital gains or the capital appreciation of
any funds or any part of any funds of any client in a manner prohibited by the
Investment Advisors Act of 1940.
Item 8: Methods of Analysis, Investment Strategies and
Risk of Loss
Methods of Analysis
Investment advice to GFA’s clients is primarily based on asset allocation models
and not on individual security analysis. In formulating such asset allocation
models, GFA considers a number of factors, including the ramifications of
different investor profile characteristics on investor’s philosophy and an
assessment of current economic and market views expressed by economists,
financial newspapers and magazines, analysts and leading banks and securities
firms.
In applying the asset allocation models, GFA will:
-Determine the client’s investor profile,
-Suggest the asset allocation appropriate for that profile, and
-Modify the suggested asset allocation to reflect individual characteristics or
circumstances not described in the generalized client profile.
Investment Strategies
The primary investment strategy used on client accounts is strategic asset
allocation. GFA uses passively managed index and exchange-traded funds as
well as actively managed funds where our clients perceive a greater opportunity
for active managers to make a difference. Portfolios are globally diversified to
control the risk associated with traditional markets.
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The investment strategy for a specific client is based upon the objectives stated
by the client during consultations. The client may change these objectives at any
time.
Risk of Loss
All investment programs have certain risks that are borne by the investor. Our
investment approach constantly keeps the risk of loss in mind. Investors face the
following investment risks:
• Interest-rate Risk: Fluctuations in interest rates may cause investment
prices to fluctuate. For example, when interest rates rise, yields on
existing bonds become less attractive, causing their market values to
decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in
reaction to tangible and intangible events and conditions. This type of
risk is caused by external factors independent of a security’s particular
underlying circumstances. For example, political, economic and social
conditions may trigger market events.
• Inflation Risk: When any type of inflation is present, a dollar next year
will not buy as much as a dollar today, because purchasing power is
eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the
value of the dollar against the currency of the investment’s originating
country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from
investments may have to be reinvested at a potentially lower rate of
return (i.e. interest rate). This primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a
particular company within an
industry. For example, oil-drilling
companies depend on finding oil and then refining it, a lengthy process,
before they can generate a profit. They carry a higher risk of profitability
than an electric company, which generates its income from a steady
stream of customers who buy electricity no matter what the economic
environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into
cash. Generally, assets are more liquid if many traders are interested in
a standardized product. For example, Treasury Bills are highly liquid,
while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations
increases the risk of profitability, because the company must meet the
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terms of its obligations in good times and bad. During periods of financial
stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
Item 9: Disciplinary Information
The firm and its employees have not been involved in legal or disciplinary events
related to past or present investment clients.
Item 10: Other Financial Industry Activities and
Affiliations
GFA is not registered as a securities broker-dealer, or a futures commission
merchant, commodity pool operator or commodity trading advisor. None of GFA’s
management persons are registered representatives of a broker-dealer.
Affiliations
Jeff Eischeid is an employee of Bennett Thrasher LLP, a certified public
accounting firm providing traditional tax and accounting services. He retired as
an active partner July 1, 2022. His minority interest in the partnership is being
redeemed over a three-year period. Mr. Eischeid is scheduled to receive
separation payments from Bennett Thrasher LLP over seven years. Mr. Eischeid
and Bennett Thrasher LLP were each (individually and collectively) minority
partners in BT Wealth Management LLC, an SEC registered investment advisor.
Therefore Mr. Eischeid had a direct and indirect minority ownership in BT Wealth
Management LLC. On June 30, 2022, it sold its assets for cash and other
contingent consideration. Mr. Eischeid has no interest in the acquiring business
while Bennett Thrasher LLP is a minority partner in the acquiror. While Mr.
Eischeid was a minority partner, GFA believes there is no conflict of interest as
he spends no time devoted to the day-to-day operations of BT Wealth
Management LLC or its acquiror. Mr. Eischeid devotes approximately 10% of his
time to his responsibilities at GFA and the remainder of his time on the accounting
practice outlined above.
Gary Weld retired from Bennett Thrasher LLP on July 1, 2016. Mr. Weld devotes
substantially all of his working time to the day-to-day operations of GFA.
GFA shares offices with Bennett Thrasher LLP and utilizes its systems to assist
in communicating with clients. Any engagement of Bennett Thrasher LLP or BT
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Wealth Management LLC is separate from the services GFA provides to you.
These relationships create a conflict of interest in that GFA may recommend the
services of these firms based on the compensation Mr. Eischeid receives and the
support GFA receives from Bennett Thrasher LLP, rather than on the client’s
needs. To address this conflict of interest, we notify clients of this conflict to assist
them in assessing any engagement of services provided by Bennett Thrasher
LLP or BT Wealth Management LLC. Further any engagement is billed separately
according to a written agreement between the client and relevant company.
Clients are under no obligation to engage Bennett Thrasher LLP or BT Wealth
Management LLC.
Mr. Eischeid and Mr. Weld are investors in private investments in which clients
or individuals associated with Bennett Thrasher LLP may also invest. This activity
creates a conflict of interest in that Mr. Eischeid and Mr. Weld have an incentive
to recommend you make an investment or take action with respect to an
investment, based on the success of the offering or action benefiting them, rather
than on your investment needs or financial objectives. To manage this conflict of
interest, GFA limits Mr. Eischeid and Mr. Weld to making passive investments
only, does not receive any compensation from the investment sponsor, excludes
any client investments from scope of the advisory engagement, does not
recommend these investments to clients, and requires delivery of a conflict
disclosure and signed acknowledgement from all involved investors.
Other Investment Advisors
GFA may select other investment advisors for its clients. GFA does not receive
any additional compensation for the selection of other managers.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
The employees of GFA have committed to a Code of Ethics that is available for
review by clients and prospective clients upon request. The Firm will provide a
copy of the Code of Ethics to any client or prospective client upon request. Clients
and prospective clients can obtain a copy of GFA’s Code of Ethics by contacting
Gary Weld at 770-329-8262.
Participation or Interest in Client Transactions
GFA and its employees may buy or sell securities identical to those
recommended to clients for their personal accounts. Because of this commonality
of interest, GFA has adopted a Code of Ethics and Statement for Insider Trading
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that each employee must comply with. The code contains provisions believed
reasonably necessary to deter misconduct and conflicts of interest and to detect
any violation. The code’s key provisions include:
• Statement of General Principles
• Policy on Personal Securities Transactions
• Code of Conduct
Personal Trading
The Chief Compliance Officer of GFA is Gary Weld. He reviews all employee
trades each quarter. His trades are reviewed by Jeff Eischeid. The personal
trading reviews ensure that the personal trading of employees does not affect the
markets, and that clients of the Firm receive preferential treatment. Since most
employee trades are small the trades do not affect the securities markets.
Item 12: Brokerage Practices
Soft Dollars
See Selecting Brokerage Firms below for a description of benefits received from
Raymond James & Associates, Inc. member New York Stock Exchange/SIPC
(RJA).
The selection of RJA as a custodian by GFA clients is not affected by these
nominal benefits.
Brokerage for Client Referrals
GFA does not receive client referrals from broker/dealers.
Selecting Brokerage Firms
GFA does not have any affiliation with product sales firms. While GFA may
recommend RJA as executing broker for its clients, GFA does not select brokers
for clients.
RJA provides reduced-cost software utilized by GFA for obtaining information on
client accounts. In addition, discounts for some vendor subscriptions are
available through RJA, i.e., Morningstar.
If a client’s needs dictate, two or more brokers may be suggested based on the
specific needs of the client and the brokers’ reputations for ability, professionalism
and integrity, and after taking into account the compatibility of the brokers’
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philosophy and expertise with the client’s investment interests and objectives.
When recommendations are made, two or more brokers will be suggested to a
client so that the client will have an opportunity to compare for him/herself the
expertise, resources and personal qualities of different brokers before making a
selection.
The commissions charged by brokers are a factor GFA considers in
recommending brokers to clients. GFA assists the client in determining whether
his needs require a full service or a discount broker but does not analyze the
reasonableness of commissions for clients who require the services of a broker.
Instead, this factor, like the investment philosophy, expertise, resources, and
personal qualities of the broker, are matters that the client is advised to consider
in making a selection after meeting with the various brokers suggested by GFA.
In the event that a client directs the Firm to use a particular broker/dealer, the
Firm may not be authorized under these circumstances to negotiate commissions
and may not be able to obtain volume discounts or best execution. In addition,
under these circumstances a disparity in commission charges may exist between
the commissions charged to clients who direct the Firm to use a particular
broker/dealer. GFA is not in a position to evaluate whether a client might pay a
commission higher to the broker that the client ultimately selects than that
obtainable from other brokers.
GFA is an independent Registered Investment Advisor.
GFA does not receive fees or commissions from any of these arrangements.
Best Execution
GFA does not direct brokerage and attempts to provide its clients with information
to assist them in evaluating the full range and quality of the broker’s services,
including execution quality, commission rate, the value of research provided,
financial strength and responsiveness to GFA’s requests for trade data and other
information.
Order Aggregation
Trade aggregation is the act of trading a large block of a security in a single order.
Shares of a purchased security are then allocated to the appropriate accounts in
the appropriate proportion. The main purposes of order aggregation are (i) for
ease of trading and (ii) to obtain a lower transaction cost associated with trading
a larger quantity. GFA very seldom aggregates or block trades. As a result, clients
purchasing securities around the same time may receive a less favorable price
than other clients. In addition, not aggregating trades may result in higher
transaction costs, as a client will not benefit from lower transaction costs which
might be achieved if the trade was aggregated.
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Item 13: Review of Accounts
Periodic Reviews
Account reviews are performed quarterly by advisors Gary Weld, Member and
Chief Compliance Officer and Jeff Eischeid, Member. Account reviews are
performed more frequently when market conditions dictate.
Review Triggers
Other conditions that may trigger a review are changes in the tax laws, new
investment information, and changes in a client's own situation.
Regular Reports
The day-to-day supervision of the accounts is the responsibility of Mr. Weld and
Mr. Eischeid, Members. Each investment account is reviewed at least annually
for compliance with the investment policy statement, suitability of investments
and customer investment objectives.
Clients receive periodic evaluations, at least annually, of their account
performance from GFA. Clients will receive detailed monthly or quarterly
statements of account activity, holdings and values, as well as confirmations of
purchases and sales from qualified, independent custodians.
Item 14: Client Referrals and Other Compensation
Incoming Referrals
GFA has been fortunate to receive many client referrals over the years. The
referrals came from current clients, estate planning attorneys, accountants,
employees, personal friends of employees and other similar sources. The firm
does not compensate referring parties for these referrals.
Referrals Out
GFA does not accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them.
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Other Compensation
GFA receives traditional “non-cash benefits” from RJA such as customized
statements; receipt of duplicate client confirmations and bundled duplicate
statements; access to a trading desk servicing RJA Advisors exclusively; ability
to have investment advisory fees deducted directly from client accounts; access
to an electronic communication network for client order entry and account
information; access to mutual funds which generally require high minimum initial
investments or those that are otherwise only generally available to institutional
investors; reporting features; receipt of industry communications; and perhaps
discounts on business-related products.
RJA also provides general access to research and perhaps discounts on
research products. Any research received is used for the benefit of all clients.
GFA has no written or verbal arrangements whereby it receives soft dollars.
Item 15: Custody
Clients may authorize GFA (in the client agreement) to debit fees directly from
the client’s account at the broker dealer, bank or other qualified custodian
(custodian). Client investment assets will be held with a custodian agreed upon
by the client and GFA. The custodian is advised in writing of the limitation of
GFA’s access to the account. The custodian sends a statement to the client, at
least quarterly, indicating all amounts disbursed from the account including the
amount of advisory fees paid directly to GFA.
Account Statements
All assets are held at qualified custodians, which means the custodians provide
account statements directly to clients at their address of record at least quarterly.
Performance Reports
Clients are urged to compare the account statements received directly from their
custodians to the performance report statements provided by GFA.
Item 16: Investment Discretion
Discretionary Authority for Trading
GFA does not accept discretionary authority to manage securities accounts on
behalf of clients. GFA does not have the authority to determine, without obtaining
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specific client consent, the securities to be bought or sold, and the amount of the
securities to be bought or sold.
The client approves the custodian to be used and the commission rates paid to
the custodian. GFA does not receive any portion of the transaction fees or
commissions paid by the client to the custodian on trades.
Limited Power of Attorney
According to our Investment Advisory Agreement GFA does not have authority
to execute trades on a client’s behalf without first getting trading authorization
from its clients, either in writing or verbally.
Item 17: Voting Client Securities
Proxy Votes
GFA does not vote proxies on securities. Clients are expected to vote their own
proxies.
If requested, GFA may provide advice to clients regarding proxy votes. If any
conflict of interest exists, it will be disclosed to the client. Clients may contact Gary
Weld at 770-329-8262 for information about proxy voting.
Item 18: Financial Information
Financial Condition
GFA does not have any financial impairment that will preclude the firm from
meeting contractual commitments to clients.
A balance sheet is not required to be provided because GFA does not serve as
a custodian for client funds or securities and does not require prepayment of fees
of more than $1,200 per client, and six months or more in advance.
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Brochure Supplement (Part 2B of Form ADV)
Gary Weld
Jeff Eischeid
Galleria Financial Advisors, LLC (GFA)
3300 Riverwood Parkway, Suite 700
Atlanta, Georgia 30339
770-790-3714
770-390-0394 (fax)
gweld@btcpa.net
This brochure supplement provides information about the Firm’s Supervised
Persons and supplements Galleria Financial Advisors, LLC’s brochure. You
should have received a copy of that brochure. Please contact Gary Weld,
Member and Chief Compliance Officer, at 770-329- 8262 or by email at
gweld@btcpa.net, if you did not receive Galleria Financial Advisors, LLC’s
brochure or if you have any questions about the contents of this supplement.
Additional information about the Firm’s Supervised Persons is also available
on the SEC’s website at www.adviserinfo.sec.gov. You may search this site
using a unique identifying number, known as a CRD number for each
Supervised Person.
February 2024
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Education and Business Standards
GFA requires that advisors in its employ have a bachelor's degree and further
coursework demonstrating knowledge of financial planning and tax planning.
Examples of acceptable coursework include: an MBA, a CFP®, a CFA, a
ChFC, JD, CTFA, EA or CPA. Additionally, advisors must have work
experience that demonstrates their aptitude for financial planning and
investment management.
Educational Background and Business Experience
Gary Weld
CRD #4891982
Educational Background:
Year of birth: 1955
• Florida State University, B.A. Business Administration
Business Experience:
• Galleria Financial Advisors LLC – Member and Chief
Compliance Officer (2004 – Present)
• BT Wealth Management – Advisor (2008 – 2011)
• Bennett Thrasher LLP – Partner (2004 – 2016)
• KPMG LLP – Partner (1977- 2004)
• Certified Public Accountant – (1978 - Retired 2016)
Disciplinary Information
Neither GFA nor Gary Weld have been involved in any activities resulting in a
disciplinary disclosure.
Other Business Activities:
Mr. Weld is not actively engaged in any investment-related business or other
occupation, other than as disclosed in Form ADV Part 2A Item 10 Other
Financial Industry Activities and Affiliations. These Outside Business Activities
do not create a material conflict of interest with clients.
Mr. Weld is a minority investor in a small number of limited partnerships and
limited liability companies in which clients also invest. He is not actively
engaged in the day-to-day operations of any of these investment vehicles.
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Additional Compensation: Mr. Weld is not actively engaged in any
investment-related business or other occupation, other than as disclosed in
Form ADV Part 2A Item 10 Other Financial Industry Activities and Affiliations.
These Outside Business Activities create a material conflict of interest with
clients.
Supervision
Gary Weld, Member and Chief Compliance Officer, supervises all persons
named in this Form ADV Part 2B Investment Adviser Brochure Supplement.
Gary Weld supervises these persons by holding regular staff, investment and
other ad hoc meetings. In addition, Gary Weld regularly reviews client reports,
emails, and trading, as well as employees’ personal securities transaction and
holdings reports. Gary Weld may be reached at 770-329-8262.
Educational Background and Business Experience
Jeff Eischeid, Certified Public Accountant, Personal Financial Specialist
CRD #4644612
Educational Background:
Year of birth: 1957
• University of Georgia, Bachelor of Business Administration
• University of Georgia, Master of Accountancy (Tax Option)
Business Experience:
• Galleria Financial Advisors LLC – Member (2010 – Present)
• Bennett Thrasher LLP – Partner (2010 – 2022)
• BT Wealth Management – Advisor (2010 – 2011)
• Eischeid & Associates LLC – Owner (2004 – 2009)
• KPMG LLP – Partner (1981-2004)
Professional Certifications
Jeff Eischeid has earned certifications and credentials that are required to be
explained in further detail.
CPA – Certified Public Accountant
Issued by: State Boards of Accountancy
Candidate must meet the following
Prerequisites/Experience Required:
requirements:
• Minimum experience levels (most states require at least one year of
experience providing services that involve the use of accounting, attest,
compilation, management advisory, financial advisory, tax or consulting
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skills, all of which must be provided under the supervision of or
verification by a CPA); and
• Successful passing of the Uniform CPA Examination.
Educational Requirements:
• At minimum, a college education (typically 150 credit hours with at least
a baccalaureate degree and a concentration in accounting).
Examination Type: Uniform CPA Examination
Continuing Education/Experience Requirements: Completion of 40 hours of
continuing professional education each year (or 80 hours over a two year
period) in order to maintain a CPA license.
PFS – Personal Financial Specialist
Issued by: American Institute of Certified Public Accountants (AICPA).
the
following
Prerequisites/Experience Required: Candidate must meet
requirements:
• Must hold an unrevoked CPA license;
• Fulfill 3,000 hours of personal financial planning business experience;
• Complete 80 hours of personal
financial planning continuing
professional education credits;
• Pass a comprehensive financial planning exam (PFS Exam); and
• Be an active member of the AICPA.
Educational Requirements: Must meet minimum education requirements for
CPA.
Examination Type: PFS Exam
Continuing Education/Experience Requirements: Completion of 60 hours of
financial planning continuing professional education credits every three years.
Disciplinary Information
Neither GFA nor Jeff Eischeid have been involved in any activities resulting in
a disciplinary disclosure.
Other Business Activities:
Mr. Eischeid is not actively engaged in any investment-related business or
other occupation, other than as disclosed in Form ADV Part 2A Item 10 Other
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Financial Industry Activities and Affiliations. These Outside Business Activities
create a material conflict of interest with clients.
Mr. Eischeid is a minority investor in a number of limited partnerships and
limited liability companies in which clients also invest. He is not actively
engaged in the day-to-day operations of any of these investment vehicles.
Additional Compensation: None
Supervision
Gary Weld, Member and Chief Compliance Officer, supervises all persons
named in this Form ADV Part 2B Investment Adviser Brochure Supplement.
Gary Weld supervises these persons by holding regular staff, investment and
other ad hoc meetings. In addition, Gary Weld regularly reviews client reports,
emails, and trading, as well as employees’ personal securities transaction and
holdings reports. Gary Weld may be reached at 770-329-8262.
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