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Genesee Capital Advisors, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: February 10, 2026
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Genesee Capital Advisors, LLC (“Genesee” or the “Advisor”). If you have any questions about the
content of this Disclosure Brochure, please contact the Advisor at 315-554-3020.
Genesee is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information about Genesee to assist you in determining whether to retain the
Advisor.
Additional information about Genesee and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or our CRD# 167353.
Genesee Capital Advisors, LLC
46 South Street
Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about Advisory
Persons of Genesee. For convenience, the Advisor has combined these documents into a single disclosure
document.
Genesee believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. Genesee encourages all
current and prospective clients to read this Disclosure Brochure and discuss any questions you may have with
the Advisor.
Material Changes
There have been no material changes made to this Disclosure Brochure since the annual amendment filing on
February 11th, 2025:
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in our business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching the Advisor’s firm name or CRD# 167353. You may
also request a copy of this Disclosure Brochure at any time, by contacting the Advisor at 315-554-3020.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
A. Firm Information ............................................................................................................................................................. 4
B. Advisory Services Offered .............................................................................................................................................. 4
C. Client Account Management .......................................................................................................................................... 6
D. Wrap Fee Programs ....................................................................................................................................................... 6
E. Assets Under Management ............................................................................................................................................ 6
Item 5 – Fees and Compensation ......................................................................................................................... 6
A. Fees for Advisory Services ............................................................................................................................................. 6
B. Fee Billing ....................................................................................................................................................................... 7
C. Other Fees and Expenses ............................................................................................................................................. 7
D. Advance Payment of Fees and Termination .................................................................................................................. 8
E. Compensation for Sales of Securities ............................................................................................................................ 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ....................................................................................................................................... 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 9
A. Methods of Analysis ....................................................................................................................................................... 9
B. Risk of Loss .................................................................................................................................................................... 9
Item 9 – Disciplinary Information ....................................................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 11
A. Code of Ethics .............................................................................................................................................................. 11
B. Personal Trading with Material Interest ........................................................................................................................ 11
C. Personal Trading in Same Securities as Clients .......................................................................................................... 11
D. Personal Trading at Same Time as Client ................................................................................................................... 11
Item 12 – Brokerage Practices ............................................................................................................................ 11
A. Recommendation of Custodian[s] ................................................................................................................................ 11
B. Aggregating and Allocating Trades .............................................................................................................................. 12
Item 13 – Review of Accounts ............................................................................................................................ 12
A. Frequency of Reviews .................................................................................................................................................. 12
B. Causes for Reviews ..................................................................................................................................................... 12
C. Review Reports ............................................................................................................................................................ 13
Item 14 - Client Referrals and Other Compensation ......................................................................................... 13
A. Compensation Received by Genesee .......................................................................................................................... 13
B. Compensation for Client Referrals .............................................................................................................................. 13
Item 15 – Custody ................................................................................................................................................ 14
Item 16 – Investment Discretion ......................................................................................................................... 14
Item 17 – Voting Client Securities ...................................................................................................................... 14
Item 18 – Financial Information .......................................................................................................................... 14
Form ADV Part 2B – Brochure Supplements .................................................................................................... 15
Privacy Policy ...................................................................................................................................................... 19
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 3
Item 4 – Advisory Services
A. Firm Information
Genesee Capital Advisors, LLC (“Genesee” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company (“LLC”)
under the laws of the State of New York. Genesee was founded in May 2013, and is owned and operated by
Michael Hearn (Founding Partner, Investment Officer) Ryan Pine (Founding Partner, Investment Officer) and
Jean Marie Hart (Founding Partner and Chief Compliance Officer). This Disclosure Brochure provides
information regarding the qualifications, business practices, and the advisory services provided by Genesee.
B. Advisory Services Offered
Genesee offers investment advisory services to individuals, high net worth individuals, trusts, estates, retirement
plans, charitable organizations, corporations and other businesses (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Genesee’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Investment Management Services
Genesee provides Clients with comprehensive investment management services, which generally includes a
broad range of discretionary and non-discretionary management of investment portfolios as well as financial
planning services as described below. Genesee works closely with each Client to identify their investment goals
and objectives as well as risk tolerance and financial situation in order to determine a portfolio strategy. Genesee
generally utilizes model portfolios which consist of diversified mutual funds and/or exchange-traded funds
(“ETFs”) to achieve the Client’s investment goals. The Advisor may also utilize individual stocks, bonds or
options contracts to meet the needs of its Clients. The Advisor may retain other types of investments from the
Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as
identified between the Advisor and the Client.
Genesee will retain mutual funds on a fund-by-fund basis. Due to specific custodial and/or mutual fund company
constraints and/or material tax consideration, Genesee may retain share classes that do not have trading costs,
but do have higher internal expense ratios than institutional share classes. Genesee will always seek to select
the lowest cost share class available that is in the best interest of each Client and will ensure the selection aligns
with the Client’s financial objectives and stated investment guidelines.
Genesee’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Genesee will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance
by the Advisor.
Genesee evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Genesee may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Genesee may recommend specific positions to increase sector or asset class weightings. The Advisor
may recommend employing cash positions as a possible hedge against market movement. Genesee may
recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the
position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any
risk deemed unacceptable for the Client’s risk tolerance.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 4
At no time will Genesee accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at
the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Plan Accounts – When deemed to be in the Client’s best interest, the Advisor will recommend that a
Client rollover its retirement plan account into an account managed by the Advisor. In such instances, the
Advisor will serve as an investment fiduciary as that term is defined under The Employee Retirement Income
Security Act of 1974 (“ERISA”). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the rollover. No client is under any obligation to roll over
retirement plan assets to an account managed by the Advisor.
Financial Planning Services
Genesee will typically provide a variety of financial planning services to individuals and families as part of its
comprehensive investment management services or pursuant to a written financial planning agreement. Services
are tailored to a Client’s financial situation, depending on their goals and objectives.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific
financial consultation based on the Client’s financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including but not limited to, investment planning, retirement planning,
personal savings, education savings and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Genesee may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor would pose a
conflict, as it would increase the amount of advisory fees paid to the Advisor. Clients are not obligated to
implement any recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If
the Client elects to act on any of the recommendations made by the Advisor, the Client is under no obligation to
implement the transaction through the Advisor.
Retirement Plan Advisory Services
Genesee provides retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and the
company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan
Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized
to the needs of the Plan and the Plan Sponsor, Services generally include:
Investment Policy Statement (“IPS”) Design and Monitoring
Investment Management Services (ERISA 3(38))
Investment Oversight Services (ERISA 3(21))
• Vendor Analysis
• Plan Participant Enrollment and Education Tracking
•
•
•
• Ongoing Investment Recommendation and Assistance
These services are provided by Genesee serving in the capacity as a fiduciary under the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 5
Sponsor is provided with a written description of Genesee‘s fiduciary status, the specific services to be rendered
and all direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging Genesee to provide investment advisory services, each Client is required to enter into one or
more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor
and the Client. These services may include:
• Establishing an Investment Strategy – Genesee, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – Genesee will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Genesee will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
•
Investment Management and Supervision – Genesee will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Genesee does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by Genesee.
E. Assets Under Management
As of December 31, 2025, Genesee manages $420,339,749 in Client assets, $415,149,973 of which is on a
discretionary basis and $5,189,776 on a non-discretionary basis. Additionally, the Advisor oversees $52,123,726
in assets under advisement. Clients may request more current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or
more written agreements with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
investment management agreement. Investment advisory fees are based on the market value of assets under
management at the end of the prior calendar quarter. Investment management fees range from 0.05% to 1.75%
annually based on several factors, including: the complexity of the services to be provided, the level of assets to be
managed, and the overall relationship with the Advisor. Relationships vary and some clients may be charged a
lower for higher fee based on the objectives, specific reporting requirements, portfolio restrictions and other
complexities.
The investment management fee in the first quarter of service is prorated from the inception date of the account[s]
to the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will
take into consideration the aggregate assets under management with the Advisor. All securities held in accounts
managed by Genesee will be independently valued by the Custodian. The Advisor will conduct periodic reviews of
the Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses as described in Item 5.C below, which may be incurred by the Client. However,
the Advisor shall not receive any portion of these commissions, fees, and costs.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 6
Financial Planning Services
Genesee typically offers financial planning as a component of investment management services. When offered
separately, financial planning fees are either on an hourly or fixed fee basis. Hourly fees range from $200 to $400
per hour. Fixed fees range from $2,000 to $15,000 per engagement. Fees are negotiable based on the nature and
complexity of the services to be provided and the overall relationship with the Advisor. An estimate for total hours
and total costs will be provided to the Client prior to engaging for these services.
Retirement Plan Advisory Services
Fees are charged based on a fixed annual fee of up to 1.75% of plan assets under management. Retirement plan
advisory fees are payable either quarterly, in advance of each calendar quarter, or monthly, at the end of each
month.
B. Fee Billing
Investment Management Services
Investment management fees are calculated by the Advisor or its delegate and deducted from the Client’s
account[s] at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to
be deducted from the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated
by applying the quarterly rate (annual rate divided by 4) to the total assets under management with Genesee at the
end of the prior quarter. Clients will be provided with a statement, at least monthly, from the Custodian reflecting
deduction of the investment management fee. It is the responsibility of the Client to verify the accuracy of these fees
as listed on the Custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients
provide written authorization permitting advisory fees to be deducted by Genesee directly from their account[s] held
by the Custodian as part of the investment management agreement and separate account forms provided by the
Custodian.
Financial Planning Services
Financial planning fees are invoiced by the Advisor upon completion of the agreed upon deliverable[s] and are due
upon receipt.
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the
Plan, depending on the terms of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Genesee, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all securities execution and
custody fees charged by the Custodian, if applicable. The Advisor's recommended Custodian does not charge
securities transaction fees for ETF and equity trades in Client accounts, but typically charges for mutual funds
and other types of investments. The fees charged by Genesee are separate and distinct from these custody and
execution fees.
In addition, all fees paid to Genesee for investment advisory services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees
for the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and
a possible distribution fee. A Client may be able to invest in these products directly, without the services of
Genesee, but would not receive the services provided by Genesee which are designed, among other things, to
assist the Client in determining which products or services are most appropriate for each Client’s financial
situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees
charged by Genesee to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices
for additional information.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 7
D. Advance Payment of Fees and Termination
Investment Management Services
Genesee is compensated for its services in advance of the quarter in which investment management services are
rendered. Either party may terminate the investment management agreement, at any time, by providing advance
written notice to the other party. The Client may also terminate the investment management agreement within five
(5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client
will incur charges for bona fide advisory services rendered to the point of termination and such fees will be due and
payable by the Client. The Advisor will refund any unearned, prepaid investment management fees from the
effective date of termination to the end of the quarter. The Client’s investment management agreement with the
Advisor is non-transferable without the Client’s prior consent.
Financial Planning Services
Genesee requires an advance deposit as described above. Either party may terminate the financial planning
agreement, at any time, by providing advance written notice to the other party. The Client may also terminate the
financial planning agreement within five (5) business days of signing the Advisor’s agreement at no cost to the
Client. After the five-day period, the Client will incur charges for bona fide advisory services rendered to the point of
termination and such fees will be due and payable by the Client. Upon termination, the Client shall be billed for
actual hours logged on the planning project times the contractual hourly rate or in the case of a fixed fee
engagement, the percentage of the engagement scope completed by the Advisor. The Advisor will refund any
unearned, prepaid financial planning fees from the effective date of termination. The Client’s financial planning
agreement with the Advisor is non-transferable without the Client’s prior consent.
Retirement Plan Advisory Services
Genesee may be compensated for its services either in advance of the quarter in which retirement plan advisory
services are rendered, or at the end of the month after retirement plan advisory services are rendered. Either party
may terminate the retirement plan advisory agreement, at any time, by providing advance written notice to the
other party. The Client may also terminate the retirement plan advisory agreement within five (5) business days of
signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for
bona fide advisory services rendered to the point of termination and such fees will be due and payable by the
Client. For fees collected in advance, the Advisor will refund any unearned, prepaid retirement plan advisory fees
from the effective date of termination to the end of the quarter. For fees collected in arrears, the Client shall be
responsible for fees up to and including the effective date of termination. The Client’s retirement plan advisory
agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
Genesee does not buy or sell securities and does not receive any compensation for securities transactions in any
Client account, other than the investment advisory fees noted above.
Insurance Agency Affiliation
Certain Advisory Persons are licensed as independent insurance professionals. As an independent insurance
professional, an Advisory Person may earn commission-based compensation for selling insurance products,
including insurance products offered to Clients. Insurance commissions earned by the Advisory Person are
separate and in addition to investment advisory fees. This practice presents a conflict of interest as an Advisory
Person who is also an insurance professional will have an incentive to recommend insurance products to the
Client for the purpose of generating commissions rather than solely based on the Client’s needs. Clients are
under no obligation, contractual or otherwise, to purchase insurance products through any Advisory Person
affiliated with the Advisor. Please see Item 10 below.
Item 6 – Performance-Based Fees and Side-By-Side Management
Genesee does not charge performance-based fees for its investment advisory services. The fees charged by
Genesee are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 8
Genesee does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund
or a hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
Genesee offers investment advisory services to individuals, high net worth individuals, trusts, estates, retirement
plans, charitable organizations, corporations and other businesses. Genesee generally requires a minimum
account size for establishing a relationship of $250,000 to effectively implement its investment process which
may be reduced at the sole discretion of the Advisor.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Genesee primarily employs fundamental and technical analysis in developing investment strategies for its
Clients. Research and analysis from Genesee are derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual
reports, prospectuses, press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns
and trends, which may be based on investor sentiment rather than the fundamentals of the company. The
primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the
future. Even if the trend will eventually reoccur, there is no guarantee that Genesee will be able to accurately
predict such a reoccurrence.
As noted above, Genesee generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. Genesee will typically hold all or a portion of a security for more than a year, but may hold
for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times,
Genesee may also buy and sell positions that are more short-term in nature, depending on the goals of the Client
and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Genesee will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 9
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Options Contracts
Investments in options contracts have the risk of losing value in a relatively short period of time. Option contracts
are leveraged instruments that allow the holder of a single contract to control many shares of an underlying
stock. This leverage can compound gains or losses.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Genesee or any of its management
persons. Genesee values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the
requisite due diligence on any advisor or service provider that the Client engages. The backgrounds of the
Advisor and its Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or our CRD# 167353.
Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agency Affiliations
As noted in Item 5, certain Advisory Persons are licensed insurance professionals. Implementations of insurance
recommendations are separate and apart from one’s role with the Advisor. As an insurance professional, the
Advisory Person will receive customary commissions and other related revenues from the various insurance
companies whose products are sold. Advisory Persons are not required to offer the products of any particular
insurance company. Commissions generated by insurance sales do not offset investment advisory fees. This
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 10
presents a conflict of interest in recommending certain products of the insurance companies. Clients are under
no obligation to implement any recommendations made by the Advisor or Advisory Persons.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Genesee has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each
Client. This Code applies to all persons associated with Genesee (“Supervised Persons”). The Code was
developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to each
Client. Genesee and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It
is the obligation of Genesee’s Supervised Persons to adhere not only to the specific provisions of the Code, but
also to the general principles that guide the Code. The Code covers a range of topics that address employee
ethics and conflicts of interest. To request a copy of the Code, please contact the Advisor at 315-554-3020.
B. Personal Trading with Material Interest
Genesee allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Genesee does not act as principal in any transactions. In addition, the Advisor
does not act as the general partner of a fund, or advise an investment company. Genesee does not have a
material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Genesee allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities.
The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is
mitigated by Genesee requiring reporting of personal securities trades by its Supervised Persons for review by
the Supervised Person’s supervisor or CCO. The Advisor has also adopted written policies and procedures to
detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Genesee allows Supervised Persons to purchase or sell the same securities that may be recommended to
and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterward. At
no time will Genesee, or any Supervised Person of Genesee, transact in any security to the detriment of
any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Genesee does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize Genesee to direct trades to the Custodian as agreed upon in the investment advisory agreement.
Further, Genesee does not have the discretionary authority to negotiate commissions on behalf of Clients on a
trade-by-trade basis.
Where Genesee does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by Genesee. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not engaged. Genesee may recommend the Custodian based on criteria such as,
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 11
but not limited to, reasonableness of commissions charged to the Client, services made available to the Client, its
reputation and/or the location of the Custodian’s offices. Genesee will generally recommend that Clients
establish their account[s] at Charles Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-dealer and
member SIPC. Schwab will serve as the Client’s “qualified custodian”. Genesee maintains an institutional
relationship with Schwab, whereby the Advisor receives economic benefits from Schwab. Please see Item 14
below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an
advisor enters into an agreement to place security trades with a broker-dealer/custodian in exchange for
research and other services. Genesee does not participate in soft dollar programs sponsored or offered
by any broker-dealer/custodian. However, the Advisor receives certain economic benefits from the
Custodian. Please see Item 14 below.
2. Brokerage Referrals - Genesee does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Genesee will
place trades within the established account[s] at the Custodian designated by the Client. Further, all
Client accounts are traded within their respective account[s]. The Advisor will not engage in any principal
transactions (i.e., trade of any security from or to the Advisor’s own account) or cross transactions with
other Client accounts (i.e., purchase of a security into one Client account from another Client’s
account[s]). Genesee will not be obligated to select competitive bids on securities transactions and does
not have an obligation to seek the lowest available transaction costs. These costs are determined by the
Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. Genesee will execute its transactions through
the Custodian as directed by the Client. Genesee may aggregate orders in a block trade or trades when
securities are purchased or sold through the Custodian for multiple (discretionary) accounts in the same trading
day. If a block trade cannot be executed in full at the same price or time, the securities actually purchased or sold
by the close of each business day must be allocated in a manner that is consistent with the initial pre-allocation
or other written statement. This must be done in a way that does not consistently advantage or disadvantage any
particular Client accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by JeanMarie Hart, Chief
Compliance Officer of Genesee. Formal reviews are generally conducted at least annually or more frequently
depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Genesee if changes occur in
the Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional
reviews may be triggered by material market, economic or political events.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 12
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Genesee
Genesee may refer Clients to various unaffiliated, non-advisory professionals (e.g. attorneys, accountants, estate
planners) to provide certain financial services necessary to meet the goals of its Clients. Likewise, Genesee may
receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform
Genesee has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like Genesee. As a registered investment
advisor participating on the Schwab Advisor Services platform, Genesee receives access to software and related
support without cost because the Advisor renders investment management services to Clients that maintain
assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all
services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to Genesee that may not benefit
the Client, including: educational conferences and events, consulting services and discounts for various service
providers. Access to these services creates a financial incentive for the Advisor to recommend Schwab, which
results in a conflict of interest. Genesee believes, however, that the selection of Schwab as Custodian is in the
best interests of its Clients.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 13
Item 15 – Custody
The Advisor is authorized to deduct its fees from the Client’s account[s] at the Custodian. The Client must place
all assets with a “qualified custodian”. The Client is required to engage the Custodian to retain all funds and
securities and direct the Advisor to utilize that Custodian for security transactions in the account[s]. The Client
should review statements provided by the Custodian, as the Custodian does not perform this review. For more
information about custodians and brokerage practices, see Item 12 – Brokerage Practices.
If the Client gives the Advisor authority to move money from one account to another account, the Advisor may
have custody of those assets. In order to avoid additional regulatory requirements, the Custodian and the Advisor
have adopted safeguards to ensure that the money movements are completed in accordance with the Client’s
instructions.
Item 16 – Investment Discretion
Genesee typically has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed
to by Genesee. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of
such authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by Genesee will be in accordance with each
Client's investment objectives and goals.
Item 17 – Voting Client Securities
Genesee does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly
from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains
the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Genesee, nor its management have any adverse financial situations that would reasonably impair the
ability of Genesee to meet all obligations to its Clients. Neither Genesee, nor any of its Advisory Persons have
been subject to a bankruptcy or financial compromise. Genesee is not required to deliver a balance sheet along
with this Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for services to be
performed six months or more in the future.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 14
Form ADV Part 2B – Brochure Supplement
for
Michael C. Hearn
Founding Partner, Investment Officer
Effective: February 10, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Michael C. Hearn (CRD# 2131707) in addition to the information contained in the Genesee Capital Advisors, LLC
(“Genesee” or the “Advisor”, CRD# 167353) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Genesee Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at 315-554-3020.
Additional information about Mr. Hearn is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 2131707.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 15
Item 2 – Educational Background and Business Experience
Michael C. Hearn, born in 1955, is dedicated to advising Clients of Genesee as a Founding Partner, Investment
Officer. Mr. Hearn earned a Bachelor of Arts degree from Binghamton University in 1981. Additional information
regarding Mr. Hearn’s employment history is included below.
Employment History:
Founding Partner, Investment Officer, Genesee Capital Advisors, LLC
Registered Reprsentative, Purshe Kaplan Sterling Investments, Inc.
Branch Manager, Senior VP, Sr. Portfolio Manager, Morgan Stanley Smith Barney
05/2013 to Present
05/2013 to 10/2024
05/2005 to 05/2013
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Hearn. Mr. Hearn has never been
involved in any regulatory, civil or criminal action. There have been no written client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Hearn.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Hearn.
However, the Advisor does encourage you to independently view the background of Mr. Hearn on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual
CRD# 2131707.
Item 4 – Other Business Activities
Insurance Agency Affiliation
Mr. Hearn is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Hearn’s role with Genesee. As an insurance professional, Mr. Hearn will receive
customary commissions and other related revenues from the various insurance companies whose products are
sold. Mr. Hearn is not required to offer the products of any particular insurance company. Commissions
generated by insurance sales do not offset regular advisory fees. This creates a conflict of interest in
recommending certain products of the insurance companies. Clients are under no obligation to implement any
recommendations made by Mr. Hearn or the Advisor.
Item 5 – Additional Compensation
Mr. Hearn has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Hearn serves as a Founding Partner, Investment Officer and is supervised by JeanMarie Hart, the Chief
Compliance Officer. Ms. Hart can be reached at 315-554-3020.
Genesee has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Genesee. Further, Genesee is subject to regulatory
oversight by various agencies. These agencies require registration by Genesee and its Supervised Persons. As
a registered entity, Genesee is subject to examinations by regulators, which may be announced or unannounced.
Genesee is required to periodically update the information provided to these agencies and to provide various
reports regarding the business activities and assets of the Advisor.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 16
Form ADV Part 2B – Brochure Supplement
for
Ryan W. Pine
Founding Partner, Investment Officer
Effective: February 10, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Ryan W. Pine (CRD# 4848779) in addition to the information contained in the Genesee Capital Advisors, LLC
(“Genesee” or the “Advisor”, CRD# 167353) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Genesee Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at 315-554-3020.
Additional information about Mr. Pine is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4848779.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 17
Item 2 – Educational Background and Business Experience
Ryan W. Pine, born in 1982, is dedicated to advising Clients of Genesee as a Founding Partner, Investment
Officer. Mr. Pine earned a Bachelor of Science in Economics from Siena College in 2005. Additional information
regarding Mr. Pine’s employment history is included below.
Employment History:
Founding Partner, Investment Officer, Genesee Capital Advisors, LLC
Registered Representative, Purshe Kaplan Sterling Investments, Inc.
Financial Advisor, Morgan Stanley
Financial Advisor, Banc of America Investments
05/2013 to Present
05/2013 to 10/2024
06/2008 to 05/2013
10/2006 to 06/2008
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Pine. Mr. Pine has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Pine.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Pine.
However, the Advisor does encourage you to independently view the background of Mr. Pine on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual
CRD# 4848779.
Item 4 – Other Business Activities
Insurance Agency Affiliation
Mr. Pine is also a licensed insurance professional. Implementations of insurance recommendations are separate
and apart from Mr. Pine’s role with Genesee. As an insurance professional, Mr. Pine will receive customary
commissions and other related revenues from the various insurance companies whose products are sold. Mr.
Pine is not required to offer the products of any particular insurance company. Commissions generated by
insurance sales do not offset regular advisory fees. This creates a conflict of interest in recommending certain
products of the insurance companies. Clients are under no obligation to implement any recommendations made
by Mr. Pine or the Advisor.
Item 5 – Additional Compensation
Mr. Pine has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Pine serves as a Founding Partner, Investment Officer. He is supervised by JeanMarie Hart, the Chief
Compliance Officer. Ms. Hart can be reached at 315-554-3020.
Genesee has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Genesee. Further, Genesee is subject to regulatory
oversight by various agencies. These agencies require registration by Genesee and its Supervised Persons. As
a registered entity, Genesee is subject to examinations by regulators, which may be announced or unannounced.
Genesee is required to periodically update the information provided to these agencies and to provide various
reports regarding the business activities and assets of the Advisor.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 18
Privacy Policy
Effective: February 10, 2026
Our Commitment to You
Genesee Capital Advisors, LLC (“Genesee” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. Genesee (also referred to as "we",
"our" and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
Genesee does not sell your non-public personal information to anyone. Nor do we provide such information to
others except for discrete and reasonable business purposes in connection with the servicing and management
of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 19
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Do we share?
Can you limit?
Yes
No
No
Not Shared
Yes
Yes
No
Not Shared
Basis For Sharing
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
Genesee does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where Genesee or
the client has a formal agreement with the financial institution. We will
only share information for purposes of servicing your accounts, not
for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
Genesee does not disclose and does not intend to disclose, non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at 315-554-3020.
Genesee Capital Advisors, LLC
46 South Street, Auburn, NY 13021
Phone: 315-554-3020 * Fax: (315) 685-8164
http://www.geneseeadvisors.com
Page 20