Overview
- Headquarters
- Lake Geneva, WI
- Average Client Assets
- $4.0 million
- Minimum Account Size
- $100,000
- SEC CRD Number
- 130768
Fee Structure
Primary Fee Schedule (GENEVA PARTNERS ADV 2A 12.24.25)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.50% |
| $500,001 | $2,000,000 | 1.25% |
| $2,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | $10,000,000 | 0.75% |
| $10,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,750 | 1.38% |
| $5 million | $56,250 | 1.12% |
| $10 million | $93,750 | 0.94% |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 75.20%
- Total Client Accounts
- 1,261
- Discretionary Accounts
- 1,261
Services Offered
Services: Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Regulatory Filings
Additional Brochure: 2026 GENEVA PARTNERS ADV PART 2A (3.26.26) (2026-03-26)
View Document Text
Part 2A of Form ADV: Firm Brochure
Geneva Partners, LLC
820 Geneva Parkway North
Suite 106
Lake Geneva, Wisconsin 53147
Telephone: 262-248-1350
Email: schwefel@genevapartnersllc.com
Web Address: www.genevapartnersllc.com
March 26, 2026
This brochure provides information about the qualifications and business practices of
Geneva Partners, LLC. If you have any questions about the contents of this brochure,
please contact us at 262-248-1350 or schwefel@genevapartnersllc.com. The
information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Registration
with the SEC does not imply a certain level of skill or training.
Additional information about Geneva Partners, LLC also is available on the SEC’s
website at www.adviserinfo.sec.gov. You can search this site by a unique identifying
number, known as a CRD number. Our firm's CRD number is 130768.
Item 2 Material Changes
This Firm Brochure is our new disclosure document prepared according to the SEC’s
new requirements and rules.
Since the last annual update of our brochure on March 11, 2025, we note the following
material changes:
Geneva Partners moved its office location to 820 Geneva Parkway North, Suite 106,
Lake Geneva, WI 53147, effective December 15, 2025.
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Item 3
Table of Contents
Page
Item 1 Cover Page ..................................................................................................... 1
Item 2 Material Changes ............................................................................................ 2
Item 3
Table of Contents ............................................................................................ 3
Item 4
Advisory Business ........................................................................................... 4
Item 5
Fees and Compensation ................................................................................. 5
Item 6
Performance-Based Fees and Side-By-Side Management ............................ 7
Item 7
Types of Clients .............................................................................................. 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ....................... 8
Item 9 Disciplinary Information ................................................................................. 10
Item 10 Other Financial Industry Activities and Affiliations ........................................ 11
Item 11 Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading .................................................................................... 11
Item 12 Brokerage Practices ...................................................................................... 13
Item 13 Review of Accounts ...................................................................................... 15
Item 14 Client Referrals and Other Compensation .................................................... 15
Item 15 Custody ......................................................................................................... 15
Item 16
Investment Discretion ................................................................................... 16
Item 17 Voting Client Securities ................................................................................. 16
Item 18 Financial Information ..................................................................................... 16
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Item 4 Advisory Business
Geneva Partners, LLC is an SEC-registered investment adviser with its principal place
of business located in Wisconsin. Geneva Partners, LLC (“Geneva Partners”) began
conducting business in 2010.
Steven Schwefel is the Managing Member and sole owner of Geneva Partners.
Geneva Partners offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds
based on the individual needs of the client. Through personal discussions in which
goals and objectives based on a client's particular circumstances are established, we
develop a client's personal investment policy and create and manage a portfolio based
on that policy. During our data-gathering process, we determine the client’s individual
objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also
review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary basis. Account supervision is
guided by the client's stated objectives (i.e., maximum capital appreciation, growth,
income, or growth and income), as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors.
Our investment recommendations are not limited to any specific product or service
offered by a broker-dealer or insurance company and will generally include advice
regarding the following securities:
• Exchange-listed securities
• Securities traded over-the-counter
• Foreign issuers
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Mutual fund shares
• United States governmental securities
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Because some types of investments involve certain additional degrees of risk, they will
only be implemented/recommended when consistent with the client's stated investment
objectives, tolerance for risk, liquidity and suitability.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, we were actively managing $423,600,852 of clients' assets
on a discretionary basis.
Item 5
Fees and Compensation
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
The maximum annualized fee for Investment Supervisory Services is charged quarterly
in advance, as a percentage of assets under management (including cash), valued as
of the last day of the preceding quarter, according to the following schedule. The Firm
will bill all assets at one fee level for whatever range in which the client’s assets fall with
the following schedule:
Assets Under Management Annual Fee
$100,000 - $500,000
1.50%
$500,001 - $2,000,000
1.25%
$2,000,001 - $5,000,000
1.00%
$5,000,001 - $10,000,000
.75%
Over $10,000,000
Negotiable
Certain legacy clients are billed at a fee rate different than the standard fee rate
included above. A minimum of $100,000 of assets under management is required for
this service. This account size is negotiable under certain circumstances. From time to
time, Geneva Partners groups certain related client accounts for the purposes of
achieving the minimum account size and determining the maximum annualized fee. For
those clients whose fees are calculated as a percentage of assets under management,
to the extent that clients authorize the use of margin, and thus employ margin in their
investment portfolios, Geneva Partners will bill on the gross market value of the
portfolio, and not net of any margin debt.
Limited Negotiability of Advisory Fees: Although Geneva Partners has established
the aforementioned fee schedule(s), we retain the discretion to negotiate alternative
fees on a client-by-client basis. Client facts, circumstances and needs are considered in
determining the fee schedule. These include the complexity of the client, assets to be
placed under management, anticipated future additional assets; related accounts;
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portfolio style, account composition, reports, among other factors. The specific annual
fee schedule is identified in the contract between the adviser and each client.
From time to time, we group certain related client accounts for the purposes of
achieving the minimum account size requirements and determining the maximum
annualized fee.
Discounts, not generally available to our advisory clients, are sometimes offered to
family members and friends of associated persons of our firm.
GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at
any time, by either party, for any reason upon receipt of 30 days written notice. An
advisory client has a right to terminate the contract without penalty within five (5)
business days after entering into the contract. As disclosed above, fees are paid in
advance of services provided. Upon termination of any account, any prepaid, unearned
fees will be promptly refunded. In calculating a client's reimbursement of fees, we will
pro rate the reimbursement according to the number of days remaining in the billing
period.
Mutual Fund Fees: All fees paid to Geneva Partners for investment advisory services
are separate and distinct from the fees and expenses charged by mutual funds and/or
ETFs to their shareholders. These fees and expenses are described in each fund's
prospectus. These fees will generally include a management fee, other fund expenses,
and a possible distribution fee. If the fund also imposes sales charges, a client will pay
either an initial or deferred sales charge. A client could invest in a mutual fund directly,
without our services. In that case, the client would not receive the services provided by
our firm which are designed, among other things, to assist the client in determining
which mutual fund or funds are most appropriate to each client's financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and
our fees to fully understand the total amount of fees to be paid by the client and to
thereby evaluate the advisory services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also
responsible for the fees and expenses charged by custodians and imposed by broker
dealers, including, but not limited to, any transaction charges imposed by a broker
dealer with which an independent investment manager effects transactions for the
client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this
Form ADV for additional information.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients
are subject to Geneva Partners’ minimum account requirements and advisory fees in
effect at the time the client enters into the advisory relationship. Therefore, our firm's
minimum account requirements will differ among clients.
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ERISA Accounts: Geneva Partners is deemed to be a fiduciary to advisory clients that
are employee benefit plans or individual retirement accounts (IRAs) pursuant to the
Employee Retirement Income and Securities Act ("ERISA"), and regulations under the
Internal Revenue Code of 1986 (the "Code"), respectively. As such, our firm is subject
to specific duties and obligations under ERISA and the Internal Revenue Code that
include among other things, restrictions concerning certain forms of compensation. To
avoid engaging in prohibited transactions, Geneva Partners will only charge fees for
investment advice about products for which our firm and/or our related persons do not
receive any commissions or 12b-1 fees, or conversely, investment advice about
products for which our firm and/or our related persons receive commissions or 12b-1
fees, however, only when such fees are used to offset Geneva Partners’ advisory fees.
As a fiduciary, we have duties of care and of loyalty to you and are subject to
obligations imposed on us by the federal and state securities laws. As a result, you have
certain rights that you cannot waive or limit by contract. Nothing in our agreement with
you should be interpreted as a limitation of our obligations under the federal and state
securities laws or as a waiver of any non-waivable rights you possess.
Limited Prepayment of Fees: Under no circumstances do we require or solicit
payment of fees in excess of $1200 more than six months in advance of services
rendered.
Item 6 Performance-Based Fees and Side-By-Side Management
Geneva Partners does not charge performance-based fees.
Types of Clients
Item 7
Geneva Partners provides advisory services to the following types of clients:
•
Individuals (other than high net worth individuals)
• High net worth individuals
• Charitable organizations
• Pension and Profit-Sharing Plans
• Other
As previously disclosed in Item 5, our firm has established certain initial minimum
account requirements, based on the nature of the service(s) being provided. For a more
detailed understanding of those requirements, please review the disclosures provided in
each applicable service.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or
managing client assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by
looking at economic and financial factors (including the overall economy, industry
conditions, and the financial condition and management of the company itself) to
determine if the company is underpriced (indicating it may be a good time to buy) or
overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents
a potential risk, as the price of a security can move up or down along with the overall
market regardless of the economic and financial factors considered in evaluating the
stock.
Technical Analysis. We analyze past market movements and apply that analysis to
the present in an attempt to recognize recurring patterns of investor behavior and
potentially predict future price movement.
Technical analysis does not consider the underlying financial condition of a company.
This presents a risk in that a poorly managed or financially unsound company may
underperform regardless of market movement.
Risks for all forms of analysis. Our securities analysis methods rely on the
assumption that the companies whose securities we purchase and sell, the rating
agencies that review these securities, and other publicly available sources of
information about these securities, are providing accurate and unbiased data. While we
are alert to indications that data may be incorrect, there is always a risk that our
analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategy(is) in managing client accounts, provided that such
strategy(ies) are appropriate to the needs of the client and consistent with the client's
investment objectives, risk tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the
client's account for a year or longer. Typically, we employ this strategy when:
• we believe the securities to be currently undervalued, and/or
• we want exposure to a particular asset class over time, regardless of the current
projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of
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time, we may not take advantage of short-term gains that could be profitable to a client.
Moreover, if our predictions are incorrect, a security may decline sharply in value before
we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the
idea of selling them within a relatively short time (typically a year or less). We do this in
an attempt to take advantage of conditions that we believe will soon result in a price
swing in the securities we purchase.
A short-term purchase strategy poses risks should the anticipated price swing not
materialize; we are then left with the option of having a long-term investment in a
security that was designed to be a short-term purchase, or potentially taking a loss.
In addition, this strategy involves more frequent trading than does a longer-term
strategy, and will result in increased brokerage and other transaction-related costs, as
well as less favorable tax treatment of short-term capital gains.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on
your investments. Investors face the following investment risks:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by
external factors independent of a security’s particular underlying circumstances.
For example, political, economic, and social conditions may trigger market
events.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of
the dollar against the currency of the investment’s originating country. This is
also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e., interest rate). This
primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a
particular company within an industry. For example, oil-drilling companies
depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric
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company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its
obligations. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy or a declining market value.
• Cybersecurity Risk: The computer systems, networks and devices used by
Geneva Partners and service providers to us and our clients to carry out routine
business operations employ a variety of protections designed to prevent damage
or interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons and security
breaches. Despite the various protections utilized, systems, networks, or devices
potentially can be breached. A client could be negatively impacted as a result of
a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks,
or devices; infection from computer viruses or other malicious software code; and
attacks that shut down, disable, slow, or otherwise disrupt operations, business
processes, or website access or functionality. Cybersecurity breaches may cause
disruptions and impact business operations, potentially resulting in financial
losses to a client; impediments to trading; the inability by us and other service
providers to transact business; violations of applicable privacy and other laws;
regulatory fines, penalties, reputational damage, reimbursement or other
compensation costs, or additional compliance costs; as well as the inadvertent
release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting
issuers of securities in which a client invests; governmental and other regulatory
authorities; exchange and other financial market operators, banks, brokers,
dealers, and other financial institutions; and other parties. In addition, substantial
costs may be incurred by these entities in order to prevent any cybersecurity
breaches in the future.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's
or prospective client's evaluation of our advisory business or the integrity of our
management. Our firm and our management personnel have no reportable disciplinary
events to disclose.
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Item 10 Other Financial Industry Activities and Affiliations
Some of Geneva Partners’ investment advisory representatives are also licensed as
insurance agents with the States of Illinois or Wisconsin. They sell insurance products
or fixed annuities to advisory clients of Geneva Partners, but the clients are under no
obligation to purchase their insurance products or annuities through them. The advisory
representatives earn the usual and customary compensation for the sale of any
insurance or annuity products, which is in addition to advisory fees advisory clients pay
to Geneva Partners. The advisory representatives also receive trails for legacy variable
annuities. Receiving compensation creates an incentive to recommend insurance or
annuity products based on the compensation to be received rather than a client’s
needs. Clients are free to accept or reject the recommendations, as they wish.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of
business conduct that we require of our employees, including compliance with
applicable federal securities laws.
Geneva Partners and our personnel owe a duty of loyalty, fairness and good faith
towards our clients, and have an obligation to adhere not only to the specific provisions
of the Code of Ethics but to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly
securities transactions reports as well as initial and annual securities holdings reports
that must be submitted by the firm’s access persons. Among other things, our Code of
Ethics also requires the prior approval of any acquisition of securities in a limited
offering (e.g., private placement) or an initial public offering. Our code also provides for
oversight, enforcement and recordkeeping provisions.
Geneva Partners’ Code of Ethics further includes the firm's policy prohibiting the use of
material non-public information. While we do not believe that we have any particular
access to non-public information, all employees are reminded that such information
may not be used in a personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients.
You may request a copy by email sent to schwefel@genevapartnersllc.com, or by
calling us at 262-248-1350.
Our Code of Ethics is designed to assure that the personal securities transactions,
activities and interests of our employees will not interfere with (i) making decisions in
the best interest of advisory clients and (ii) implementing such decisions while, at the
same time, allowing employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal
account’s securities identical to or different from those recommended to our clients. In
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addition, any related person(s) may have an interest or position in a certain security(ies)
that are recommended to clients.
In certain situations, we aggregate our employee trades with client transactions
where possible and when compliant with our duty to seek best execution for our clients.
In these instances, participating clients will receive an average share price and
transaction costs will be shared equally and on a pro-rata basis. In the instances where
there is a partial fill of a particular batched order, we will allocate all purchases pro-rata,
with each account paying the average price. Our employee accounts will be included in
the pro-rata allocation.
As these situations represent actual or potential conflicts of interest to our clients, we
have established the following policies and procedures for implementing our firm’s
Code of Ethics, to ensure our firm complies with its regulatory obligations and provides
our clients and potential clients with full and fair disclosure of such conflicts of interest:
1. No principal or employee of our firm may put his or her own interest above the
interest of an advisory client.
2. No principal or employee of our firm may buy or sell securities for their personal
portfolio(s) where their decision is a result of information received as a result of
his or her employment unless the information is also available to the investing
public.
3. It is the expressed policy of our firm that no person employed by us may
purchase or sell any security prior to a transaction(s) being implemented for an
advisory account. This prevents such employees from benefiting from
transactions placed on behalf of advisory accounts.
4. Our firm requires prior approval for any IPO or private placement investments by
related persons of the firm.
5. We maintain a list of all reportable securities holdings for our firm and anyone
associated with this advisory practice that has access to advisory
recommendations ("access person"). These holdings are reviewed on a regular
basis by our firm's Chief Compliance Officer or his/her designee.
6. We have established procedures for the maintenance of all required books and
records.
7. All of our principals and employees must act in accordance with all applicable
Federal and State regulations governing registered investment advisory
practices.
8. We require delivery and acknowledgement of the Code of Ethics by each
supervised person of our firm.
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9. We have established policies requiring the reporting of Code of Ethics violations
to our senior management.
10. Any individual who violates any of the above restrictions may be subject to
termination.
Item 12 Brokerage Practices
Directed Brokerage
Geneva Partners requires that clients provide us with written authority to determine the
broker-dealer to use and the commission costs that will be charged to our clients for
these transactions. Clients must include any limitations on this discretionary authority in
this written authority statement. Clients may change/amend these limitations as
required. Such amendments must be provided to us in writing.
Clients who have directed brokerage away from Geneva Partners’ standard custodian
may pay higher costs and may not be able to be included in client block trades to
achieve average price and possibly lower cost of execution.
Trade Aggregation
Geneva Partners will block trades where possible and when advantageous to clients.
This blocking of trades permits the trading of aggregate blocks of securities composed
of assets from multiple client accounts, so long as transaction costs are shared equally
and on a pro-rated basis between all accounts included in any such block.
In certain situations, block trading allows us to execute equity trades in a timelier, more
equitable manner, at an average share price. Geneva Partners will typically aggregate
trades among clients whose accounts can be traded at a given broker, and generally
will rotate or vary the order of brokers through which it places trades for clients on any
particular day.
Research and Other Soft Dollar Benefits
Geneva Partners has an arrangement with National Financial Services LLC, and
Fidelity Brokerage Services LLC (together with all affiliates, "Fidelity") through which
Fidelity provides our firm with their "platform" services. The platform services include,
among others, brokerage, custodial, administrative support, record keeping and related
services that are intended to support intermediaries like Geneva Partners in conducting
business and in serving the best interests of our clients but that also benefit us.
Fidelity charges brokerage commissions and transaction fees for effecting certain
securities transactions (i.e., transactions fees are charged for certain no-load mutual
funds, commissions are charged for individual equity and debt securities transactions).
In addition, Fidelity will charge a “trade-away” fee if client trades are placed with other
brokers, generally for fixed income trades.
Fidelity enables Geneva Partners to obtain many no-load mutual funds without
transaction charges and other no-load funds at nominal transaction charges. Fidelity’s
commission rates are generally considered discounted from customary retail
13
commission rates. However, the commissions and transaction fees charged by Fidelity
may be higher or lower than those charged by other custodians and broker-dealers. As
part of the arrangement, Fidelity also makes available to our firm, at no additional
charge to us, certain research and brokerage services, including research services
obtained by Fidelity directly from independent research companies, as selected by
Geneva Partners (within specified parameters). These research and brokerage services
presently include services such as administrative support, record keeping and related
services and are used by our firm to manage accounts for which we have investment
discretion.
Geneva Partners also receives additional services which include software and
technology to provide access to client data, facilitate trade execution, assist with back
office support, record keeping and client reporting. Without this arrangement, we might
be compelled to purchase the same or similar services at our own expense.
As a result of receiving such services for no additional cost, we have an incentive to
continue to use or expand the use of Fidelity's services. We examined this potential
conflict of interest when we chose to enter into the relationship with Fidelity and have
determined that the relationship is in the best interests of Geneva Partners’ clients and
satisfies our client obligations, including our duty to seek best execution. A client may
pay a commission that is higher than another qualified broker-dealer might charge to
effect the same transaction where we determine in good faith that the commission is
reasonable in relation to the value of the brokerage and research services received. In
seeking best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into
consideration the full range of a broker-dealer’s services, including the value of
research provided, execution capability, commission rates, and responsiveness.
Accordingly, while Geneva Partners will seek competitive rates, to the benefit of all
clients, we may not necessarily obtain the lowest possible commission rates for
specific client account transactions. Although the investment research products and
services that we obtain will generally be used to service all of our clients, a brokerage
commission paid by a specific client may be used to pay for research that is not used in
managing that specific client’s account. Geneva Partners and Fidelity are not affiliated.
Brokerage for Client Referrals
Geneva Partners does not direct brokerage for client referrals.
Trade Errors
Geneva Partners corrects all trade errors made through its Trade Error Account, except
for those which resulted from an unsolicited trade made on behalf of the client. Gains
and losses resulting from trade errors settled in the Trade Error Account are netted and
reset at the end of each quarter. Geneva Partners shall be responsible for any losses in
the accounts. Any gains are generally donated to charity. Client shall be responsible for
any trade error which results from an unsolicited trade made on behalf of the client.
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Item 13 Review of Accounts
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Individual Portfolio Management
Services accounts are continually monitored, these accounts are reviewed at least
monthly. Accounts are reviewed in the context of each client's stated investment
objectives and guidelines. More frequent reviews may be triggered by material changes
in variables such as the client's individual circumstances, or the market, political or
economic environment.
These accounts are reviewed by Steven P. Schwefel, Managing Member of Geneva
Partners, LLC.
REPORTS: In addition to the monthly statements and confirmations of transactions that
clients receive from their broker-dealer, we seek to provide quarterly reports
summarizing account performance, balances and holdings at client meetings or by
request of the client.
Item 14 Client Referrals and Other Compensation
Geneva Partners does not compensate any third parties for referring clients to the Firm.
Any such arrangement that Geneva Partners enters into in the future will comply with
the requirements of Rule 206(4)-1 relating to testimonials and endorsements.
One of Geneva Partners’ representatives, Scott Farrow, has an outside accounting firm
which provides accounting services to some of Geneva Partners’ clients. On occasion,
Geneva Partners pays Farrow & Associates for tax preparation services provided to
certain advisory clients of Geneva Partners. Mr. Farrow earns the usual and ordinary
compensation from his accounting business activity.
Item 15 Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this
Brochure that our firm directly debits advisory fees from client accounts.
As part of this billing process, the client's custodian is advised of the amount of the fee
to be deducted from that client's account. On at least a quarterly basis, the custodian is
required to send to the client a statement showing all transactions within the account
during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is
important for clients to carefully review their custodial statements to verify the accuracy
of the calculation, among other things. Clients should contact us directly if they believe
that there may be an error in their statement.
Our firm has custody pursuant to its ability to transfer funds via a customer signed
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Standing Letters of Authorization. These transfer authorizations meet the
requirements of the SEC’s interpretative guidance re: custody in its No-Action letter to
the Investment Advisors Association dated February 21, 2017.
Item 16
Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case
we place trades in a client's account without contacting the client prior to each trade to
obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the
client:
• determine the security to buy or sell; and/or
• determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with
our firm and may limit this authority by giving us written instructions. Clients may also
change/amend such limitations by once again providing us with written instructions.
Geneva Partners requires that it be provided with written authority to determine which
securities and the amounts of securities that are bought or sold in a client's account.
Item 17 Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Clients maintain
exclusive responsibility for: (1) directing the manner in which proxies solicited by issuers
of securities beneficially owned by the client shall be voted, and (2) making all elections
relative to any mergers, acquisitions, tender offers, bankruptcy proceedings or other
type events pertaining to the client’s investment assets. Clients are responsible for
instructing each custodian of the assets, to forward to the client copies of all proxies
and shareholder communications relating to the client’s investment assets.
From time to time, we provide clients with consulting assistance regarding proxy
issues if they contact us with questions at our principal place of business.
Item 18 Financial Information
Under no circumstances do we require or solicit payment of fees in excess of $1200 per
client more than six months in advance of services rendered. Therefore, we are not
required to include a financial statement.
As an advisory firm that maintains discretionary authority for client accounts, we are
also required to disclose any financial condition that is reasonable likely to impair our
ability to meet our contractual obligations.
Geneva Partners has not been the subject of a bankruptcy petition at any time during
the past ten years.
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