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Part 2A of Form ADV: Firm Brochure
Item 1 Cover Page
B a k e r F i n a n c i a l S e r v i c e s , L L C
1 4 1 5 W . R a n d o l M i l l R o a d
A r l i n g t o n , T X 7 6 0 1 2
I A R D # 1 1 2 2 4 8
h t t p : / / w w w . b a k e r f i n a n c i a l . n e t /
This brochure provides information about the qualifications and business practices of Baker Financial
Services, LLC. It is prepared pursuant to regulatory requirements. If you have any questions about the
contents of this brochure, please contact us at the phone number or website listed above. The information
in this brochure has not been approved or verified by the United States Securities and Exchange
Commission (SEC) or by any state securities authority. Our registration as an Investment Adviser does
not imply any level of skill or training. Additional information about Baker Financial Services, LLC is also
available on the SEC’s website at www.adviserinfo.sec.gov.
Dated: March 5, 2025
Item 2 Material Changes
This Form ADV, Part 2, also known as the “Brochure”, requires disclosure on distinct topics, and answers
must be presented in the order of the items in the form, using the headings in the form. We urge you to
carefully review all subsequent summaries of material changes, as they will contain important information
about any significant changes to our advisory services, fee structure, business practices, conflicts of
interest, and disciplinary history.
Summary of Material Changes:
Please note that there were no “material changes” made to this Brochure since our last delivery or posting
of the Brochure on the SEC’s public disclosure website; however, this Brochure does include a number
of minor editorial changes and the updated information on our assets under management.
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Item 3 Table of Contents
Part 2A of Form ADV: Firm Brochure ...................................................................................... 1
Item 1
Cover Page ........................................................................................................... 1
Item 2
Material Changes .................................................................................................. 2
Item 3
Table of Contents .................................................................................................. 3
Item 4
Advisory Business ................................................................................................. 4
Item 5
Fees and Compensation ....................................................................................... 5
Item 6
Performance-Based Fees and Side-By-Side Management ................................... 7
Item 7
Types of Clients ..................................................................................................... 7
Item 8
Methods of Analysis Investment Strategies and Risk of Loss ................................ 7
Item 9
Disciplinary Information ....................................................................................... 11
Item 10 Other Financial Industry Activities and Affiliations .................................................. 11
Item 11 Code of Ethics, Participation or Interest in Client Transactions & Personal Trading 11
Item 12 Brokerage Practices ............................................................................................... 12
Item 13 Review of Accounts ................................................................................................ 13
Item 14 Client Referrals and Other Compensation .............................................................. 14
Item 15 Custody .................................................................................................................. 14
Item 16
Investment Discretion ............................................................................................. 14
Item 17 Voting Client Securities .......................................................................................... 15
Item 18 Financial Information .............................................................................................. 15
Item 19 Requirements for State Registered Advisers .......................................................... 15
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Item 4 Advisory Business
INTRODUCTION
Gerald Baker Financial Group, LLC dba Baker Financial Services (herein referred to as “Baker Financial,”
“Firm,” “we,” “our,” “us”) is a Registered Investment Advisory firm registered with the U.S. Securities and
Exchange Commission (SEC) since May 20, 1999. We are noticed filed in our home state of Texas which
means we are registered to do business in this state. We conduct business in other states by claiming
an exemption from registration. Our registration as an Investment Adviser does not imply any level of
skill or training. The oral and written communications we provide you with, including this Brochure, is
information you can use to evaluate us and other advisers, which are factors in your decision to hire us
or to continue to maintain a mutually beneficial relationship. This Brochure provides information about
our qualifications and business practices.
OWNERSHIP
Gerald Baker Financial Group, LLC is a limited liability company that is headquartered in Arlington,
Texas. Gerald R. Baker, President, is the sole member of the business.
ADVISORY SERVICES OFFERED
Baker Financial is an investment advisory firm providing:
• Portfolio Management Services
• Financial Planning Services
• Advisory Consultation Services
Our service constitutes an ongoing process by which:
a) Your investment objectives, constraints and preferences are identified and specified.
b) Your strategies are developed and implemented through a combination of financial assets.
c) Capital market conditions and your circumstances are monitored; and
d) Portfolio adjustments are made as appropriate to reflect significant changes to any or all of the
above relevant variables.
PORTFOLIO MANAGEMENT SERVICES:
We are a professional investment advisory firm committed to managing the assets of individuals, families,
trusts, estates, charitable organizations, corporations and retirement plans. The investments are
determined based upon your investment objectives, risk tolerance, net worth, net income, age,
investment time horizon, tax situation and other various suitability factors.
Investment advisory services will include investment selection recommendations and portfolio
management advice for your investment portfolio on a continuing basis. We can include the review,
recommendations, and/or analysis of investment assets on a periodic basis agreed to by you and our
firm. Investments utilized include, but are not limited to, cash equivalents, stocks, bonds, mutual funds,
and annuities and will also include regular quarterly reports.
Our portfolio management is based on a discretionary and non-discretionary basis. On a discretionary
basis, we will design, revise and reallocate custom portfolios for you. Our non-discretionary basis is with
consultations with each client prior to trading being made. Portfolio management trading will be on a
continuous and regular basis.
Custody of your accounts for both securities and funds will be maintained at Charles Schwab & Co., Inc.,
(Member FINRA/SIPC) or other designated custodian selected by you. Neither our Firm nor its advisory
agents are affiliates of Charles Schwab & Co., Inc.
FINANCIAL PLANNING SERVICES:
We provide advice in the form of a Financial Plan or by an analysis of specific areas. Our financial
planning service will address any or all of the following areas of concern:
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• Personal: Family records, budgeting, personal liability, estate information and financial goals.
• Tax & Cash Flow: Income tax and spending analysis and planning for past, current and future
years. We will illustrate the impact of various investments on your current income tax and
future tax liability.
• Death & Disability: Cash needs at death, income needs of surviving dependents, estate
planning and disability income analysis.
• Retirement: Analysis of your current strategies and investment plans to help you achieve your
retirement goals.
We will collect the pertinent data, conduct personal interviews with you, prepare computer-assisted
analyses of the financial data, and present a written financial plan to you based upon the objectives and
priorities stated by you. We will be available to help you implement the recommendations.
Implementation of the prepared plan or recommendations is solely at your discretion, and we encourage
you to utilize any desired professional or group of professionals to assist in the implementation.
CONSULTING SERVICES:
You can also receive investment advice on a more limited basis. This includes advice on only an isolated
area(s) of concern such as estate planning, retirement planning, life insurance evaluation, elder care
review, estate tax calculation, college education funding or any other specific topic. We provide specific
consultation services regarding your current or projected financial position or other investment and
financial concerns that you have.
We do not sponsor or act as a portfolio manager for any wrap fee programs.
ASSETS UNDER MANAGEMENT:
As of December 31, 2024, Baker Financial had approximately $833,236,710 in assets, all of which are
managed on a discretionary basis. Baker Financial does not have any non-discretionary assets under
management.
Item 5 Fees and Compensation
PORTFOLIO MANAGEMENT PROGRAM FEE SCHEDULE:
Total Assets Managed
Annual Fees
$0 to $249,999
$250,000 to $999,999
$1,000,000 to $2,499,999
$2,500,000 to $4,999,999
$5,000,000 to $9,999,999
$10,000,000 and over
$2,500 Annually
1.000%
0.875%
0.750%
0.500%
0.375%
Our fee for investment advisory services shall be what was agreed upon and executed at the initial
engagement meeting. We agree to notify you promptly if there is a rate increase in our fees. We also
retain the right to discount fees or negotiate the above fees to potential or current clients, all within our
discretion.
Our fee will be payable quarterly in arrears. Fees are calculated on the value of all assets under
management on the last business day of the quarter by multiplying the assets under management market
value by the above annual rate and dividing such product by four (4). New clients will be pro-rata billed
to the next valuation date based on assets placed with us.
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Portfolio Management fees will be directly deducted from your account at the custodian from your
accounts within thirty (30) days following the end of the quarter. We will send the qualified custodian
written notice of the amount of the fee to be deducted from your account.
We and/or the custodian shall provide written notice/invoice documentation reasonably supporting the
determination of the investment advisor fees. The Custodian will send to you a quarterly Account
statement that shows the amount of our advisory fee, the value of your assets upon which the fee was
based, and the specific manner in which the fee was calculated. We will verify that the Custodian sends
Account statements on a quarterly basis.
You should compare invoices for advisory fees to the corresponding custodian statement. Statements
should be received from the custodian no less than quarterly. If statements are not received, contact us
immediately.
Additional Types of Fees or Expenses:
Portfolio Management fees do not include certain charges imposed by third-parties which include, but
are not limited to, the following: mutual fund or money market 12b-1 and sub transfer fees, fund or money
market management fees and administrative expenses, mutual fund transaction fees, certain deferred
sales charges on previously purchased mutual funds transferred into the account, IRA and qualified
retirement plan fees, and other charges required by law. Additional fees can be incurred while the funds
are in a money market fund or other no-load fund. These fees are charged and collected by the mutual
funds and are not refundable to Client.
Termination:
The agreement shall remain in full force and effect until terminated by either party. The agreement can
be terminated by either party upon receipt of written notice from the other party. The fees for the quarter
in which termination of the agreement occurs shall be refunded on a pro-rata basis. Upon termination of
the agreement, we will have no obligation to take any action with regard to investments in your account(s).
FINANCIAL PLANNING SERVICES FEE SCHEDULE:
The compensation for the preparation of an initial financial plan is based upon our estimate of the total
time required to complete the plan. A minimum and maximum fee will be stated in your agreement. One-
half of the minimum fees will be due upon you signing the agreement. The remaining fee will be billed to
you upon delivery of the plan. In no event, however, shall the total fee exceed the maximum fee, or shall
the plan not be completed within six months.
Renewal fees are based on actual time required to provide review and updating of your financial plan
and to provide other services as requested by the client. The fees will be based on an hourly rate of
$200 for an advisory agent time and $50 for staff time.
Termination:
The agreement shall remain in full force and effect until terminated by either party. The agreement can
be terminated by either party upon receipt of written notice from the other party. The fees for the quarter
in which termination of the agreement occurs shall be refunded on a pro-rata basis. Upon termination of
the agreement, we will have no obligation to take any action with regard to your account(s).
CONSULTING SERVICE FEE SCHEDULE:
We provide financial planning and/or investment advice on an hourly fee basis for specific questions or
situations, as requested by you. The fees will be based on an hourly rate of $200 for an advisory agent
time and $50 for staff time.
Termination:
The agreement shall remain in full force and effect until terminated by either party. The agreement can
be terminated by either party upon receipt of written notice from the other party. The fees for the quarter
in which termination of the agreement occurs shall be refunded on a pro-rata basis. Upon termination of
the agreement, we will have no obligation to take any action with regard to your account(s).
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ERISA Accounts,Profit Sharing 401(k), SEP’s:
We also have other retirement accounts which are subject to ERISA rules and regulations. In all cases
an “eligible investment advice arrangement” or advisory agreement will be executed with the Client. We
will be considered a “fiduciary advisor” and will charge fees to the retirement account.
Other Compensation Received by our advisory agents:
Our advisory agents are registered representatives, principals and owners of GRB Financial, LLC. In this
capacity, our advisory agents sell securities through GRB Financial, LLC and receive normal and
customary commissions and/or 12b1-fees as a result of such purchases and sales. This presents a
conflict of interest to the extent that the advisory agent recommends that you invest in a security which
results in a commission being paid to the advisory agent. You are under no obligation to transact your
business through GRB Financial, LLC.
Advisory Agents of the Firm are also licensed insurance agents for various other companies. If you elect
to implement the plan or buy insurance through the Firm's advisory agents, they receive a commission
from insurance sales, which includes life, accident, disability and fixed annuities. This presents a conflict
of interest to the extent that the advisory agent recommends the purchase of an insurance product to you
which results in a commission being paid to the advisory agent as an insurance agent. We have no single
agreement with any agency or company, but will seek out the products of any company, agency or
brokerage that have products fitting your needs.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees, nor do we provide side by side management services.
Item 7 Types of Clients
Client Base:
Our customer base consists of individuals, pension and profit-sharing plans, IRA’s, 401(K) participants,
trusts, estates charitable organizations, corporations and other business entities. These are the types of
clients that we service.
Conditions for Account Management:
We have not imposed a minimum account size of assets to be managed by us.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis & Investment Strategies:
Our Investment Philosophy is:
Preservation of Capital
Our objective is to grow capital for our client’s future needs. However, our most basic
diversification.
client's
responsibility
is
to
guard
a
principal
through
Long Term Investment View
We expect to be long-term investors not short-term traders. However, if market
conditions deteriorate, we will reduce stock allocations.
Passive Versus Active Investing
Although we realize that markets are mostly efficient, we also recognize that a small
percentage of talented managers can and have outperformed the various market
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indexes over the long term. Our portfolios utilize broad market indexes as a performance
hedge in concert with active advisory agents who have a track record of superior
performance.
At Baker Financial, we build our clients' portfolios using an asset allocation approach. This approach
employs large capitalization, mid-capitalization and small capitalization stocks both with a growth and
value bias. International stocks, real estate and commodities are also utilized, when appropriate.
To build our asset class portfolios, we use a broad universe of actively managed mutual funds, exchange
traded funds (ETFs), individual stocks and bonds. Annually, BFS screens more than 12,000 mutual funds
in an effort to find funds that have consistently performed within the top 25% of their peers. Other selection
criteria include reasonable expense ratios, acceptable risk levels and managers that add value above
their peer average. We then break down portfolios into five areas:
Fixed Income
Certificates of deposit, individual bonds and bond mutual funds are used to provide
income and reduce volatility. We diversify by credit quality, including, but not limited to
U.S. Treasuries, Investment Grade Corporates and High Yield; and by location -
domestic bonds or foreign. Real Estate Investment Trusts can also be employed.
Core
Active mutual funds and a total market index create a broadly diversified portfolio of
large-cap, mid-cap and small-cap domestic stocks.
Tactical
This part of the portfolio emphasizes stocks by size and by a defensive or aggressive
investment objective. During strong stock market performance, more aggressive funds
fund may be used.
may be used.
In difficult
times, a more conservative
Sector
Various sectors of the market are emphasized. This may include energy, healthcare,
technology, consumer discretionary and utilities. Sectors are selected on the basis of
valuation and relative strength.
International
Global markets are diversified by style, size and location.
Sources of Information
The sources of information that Baker Financial uses to analyze these investment strategies are:
Financial newspapers and magazines.
Inspections of corporate activities.
Research materials prepared by others.
Annual reports, prospectuses, filings with the SEC.
Company press releases.
•
•
•
•
•
Risk of Loss: Investing in securities involves risk of loss that clients should be prepared to bear. The
advice offered by us to you is determined by the areas of expertise of the advisory agent providing the
service and your stated objective. You are advised to notify us promptly if there are ever any changes in
your financial situation or investment objective or if you wish to impose any reasonable restrictions upon
our management services. If you wish to impose any reasonable restrictions upon our management
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services, you will need to advise us in writing of any restrictions.
We do not represent, warrant, or imply that the services or methods of analysis employed by us can or
will predict future results, successfully identify market tops or bottoms, or insulate clients from losses due
to market corrections or declines. All securities trading, whether in stocks, options, or other investment
vehicles, is speculative in nature and involves substantial risk of loss that clients should be prepared to
bear. Past performance is not necessarily indicative of future results. Clients should make every effort to
understand the risks involved.
The Principle Risks of Investing include, but are not limited to:
General Risks: Your investments with us are not a deposit of a bank and are not insured or guaranteed
by the Federal Deposit Insurance Corporation or any other government agency. Accordingly, you can
lose money by investing with us. When you sell your investments, they can be worth less than what you
paid for them because the value of investments will fluctuate reflecting day-to-day changes in market
conditions, interest rates and a number of other factors.
Allocation Risk: Our allocation of investments among different asset classes, such as equity or fixed-
income assets classes, can have a more significant effect on your returns when one of these classes is
performing more poorly than others.
Market Risk: Stock and bond markets often trade in random price patterns, and prices can fall over
sustained periods of time. The value of the investments we make for you will fluctuate as the financial
markets fluctuate. This could result in your account value(s) declining over short- or long-term periods of
time.
Focused and Concentrated Portfolio Risks: We will often invest your assets in a smaller number of
securities than other broadly diversified investment strategies. Our approach is often referred to as
“focused, concentrated, or non-diversified.” Accordingly, the money we manage for you can have more
volatility and is often considered to have more risk than a strategy that invests in a greater number of
securities because changes in the value of a single security can have a more significant effect, either
negative or positive, on your overall portfolio value. To the extent we invest your assets in fewer
securities, or we invest in non-diversified funds that take a focused or concentrated approach, your assets
are subject to greater risk of loss if any of those securities become permanently impaired.
Equity Risk: Your investments will be subjected to the risk that stock prices can fall over short or extended
periods of time. Historically, the equity markets have moved in cycles, and the value of equity securities
in your portfolio can fluctuate drastically from day to day. Individual companies can report poor results or
be negatively affected by industry and/or economic trends and developments. The prices of securities
issued by such companies can suffer a decline in response. These factors will contribute to the volatility
and risk of your assets.
Special Situation Risk: We can invest your assets in special situations. Investments in special situations
involve greater risks when compared to other strategies due to a variety of factors.
Expected changes may not occur, or transactions can take longer than originally anticipated, resulting in
lower returns than contemplated at the time of investment. Additionally, failure to anticipate changes in
the circumstances affecting these types of investments can result in permanent loss of capital, where we
may be unable to recoup some or all of its investment.
Foreign Securities Risk: We have the ability to invest in foreign securities, and, from time to time, a
significant percentage of your assets can be composed of foreign investments. Foreign investments
involve greater risk in comparison to domestic investments because foreign companies/securities: can
have different auditing, accounting, and financial reporting standards; cannot be subject to the same
degree of regulation as U.S. companies and can have less publicly available information than U.S.
companies; and are often denominated in a currency other than the U.S. dollar.
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Currency Risk: Your investments can be subject to currency risk. Currency fluctuations and changes in
the exchange rates between foreign currencies and the U.S. dollar could negatively affect the value of
your investments in foreign securities.
Interest Rate Risk: Your investments are subject to interest rate risk. Interest rate risk is the risk that the
value of a security will decline because of a change in general interest rates. Investments subject to
interest rate risk will usually decrease in value when interest rates rise. For example, fixed-income
securities with long maturities typically experience a more pronounced change in value when interest
rates change.
Credit Risk: Your investments are subject to credit risk. An investment’s credit quality depends on its
ability to pay interest on and repay its debt and other obligations.
Small- to Medium-Capitalization Risk: We can invest your assets in small to medium-sized companies.
Shares of small to medium sized companies can have more volatile share prices. Furthermore, the
securities of small to medium companies often have less market liquidity and their share prices can react
with more volatility to changes in the general marketplace.
Junk Bond/High-Yield Security Risk: We can invest your assets in Junk Bonds or High-Yield, lower rated
securities. Investments in fixed-income securities that are rated below Investment grade can be subject
to greater risk of loss of principal and interest than investments in higher-rated fixed-income securities.
The market for high yield securities can be less liquid than the market for higher-rated securities. High
yield securities are also generally considered to be subject to greater market risk than higher-rated
securities. The capacity of issuers of high yield securities to pay interest and repay principal is more likely
to weaken than is that of issuers of higher-rated securities in times of deteriorating economic conditions
or rising interest rates.
Prepayment Risk: Your investments can be subject to prepayment risk. Prepayment risk occurs when
the issuer of a security can repay principal prior to the security’s maturity. Securities subject to
prepayment can offer less potential for gains during a declining interest rate environment and similar or
greater potential for loss in a rising interest rate environment. In addition, the potential impact of
prepayment features on the price of a security can be difficult to predict and result in greater volatility.
Inflation Risk: This is the risk that the value of your assets or income investments will be less in the future
as inflation decreases the value of your money. As inflation increases, the value (purchasing power) of
your assets can decline. This risk increases as we invest a greater portion of your assets in fixed-income
securities with longer maturities.
Liquidity Risk: Liquidity risk exists when particular investments are difficult to purchase or sell, possibly
preventing us from selling out of these illiquid securities at an advantageous price.
Information Security Risk:
Clients may be susceptible to risks to the confidentiality and security of *Short Adviser Name*’s
operations and proprietary and customer information. Information risks, including theft or corruption of
electronically stored data, denial of service attacks on our website or websites of our third-party service
providers, and the unauthorized release of confidential information are a few of the more common risks
faced by us and other investment advisors. Data security breaches of our electronic data infrastructure
could have the effect of disrupting our operations and compromising our customers’ confidential and
personally identifiable information. Such breaches could result in an inability for us to conduct business,
potential losses, including identity theft and theft of investment funds from customers, and other adverse
consequences to customers. We have taken and will continue to take steps to detect and limit the risks
associated with these threats.
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Item 9 Disciplinary Information
Our Firm does not have any material facts about legal or disciplinary events that are material to your
evaluation of the integrity of our firm or its advisory agents to disclose. Your confidence and trust placed
in our Firm and its advisory agents is something we value and endeavor to protect.
Item 10 Other Financial Industry Activities and Affiliations
Related Entity Relationships:
GRB Financial, LLC:
Our owners, officers, partners, directors, advisory agents or persons holding similar status or performing
similar functions are registered representatives, principals and owners of GRB Financial, LLC. In this
capacity, our advisory agents sell securities through GRB Financial, LLC and receive normal and
customary commissions and/or 12b1-fees as a result of such purchases and sales. This presents a
conflict of interest to the extent that the advisory agent recommends that you invest in a security which
results in a commission being paid to the advisory agent.
Non-Related Entity Relationships:
Charles Schwab & Co., Inc.:
Custody of your accounts for both securities and funds will be maintained at Charles Schwab & Co., Inc.,
(Member FINRA/SIPC) or other designated custodian selected by you. Neither our Firm nor its advisory
agents are affiliates of Charles Schwab & Co., Inc.
Various Insurance Companies:
Our owners, officers, partners, directors, advisory agents or persons holding similar status or performing
similar functions are also licensed insurance agents for various other companies. If you elect to
implement the plan or buy insurance through the Firm's advisory agents, they receive a commission from
insurance sales, which includes life, accident, disability and fixed annuities. This presents a conflict of
interest to the extent that the advisory agent recommends the purchase of an insurance product to you
which results in a commission being paid to the advisory agent as an insurance agent. We have no single
agreement with any agency or company, but will seek out the products of any company, agency or
brokerage that have products fitting your needs.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics:
We have adopted a Code of Ethics Policy to prohibit conflicts of interest from personal trading by our
advisory personnel and have established standards of conduct expected of our advisory personnel. We
have set forth in the Code of Ethics Policy statements of general principles, required course of conduct,
reporting obligations, and review and enforcement of the Code of Ethics Policy. We will provide a copy
of the Code of Ethics Policy to our clients or prospective clients upon written request.
Participation or Interest in Client Transactions / Personal Trading:
Our owners, officers, partners, directors, advisory agents or persons holding similar status or performing
similar functions are also registered securities representatives of GRB Financial, LLC (Member
FINRA/SIPC), an affiliated registered broker-dealer. The advisory agents will receive compensation from
GRB Financial, LLC in connection with security transactions effected for the accounts the advisory agents
manage for our firm. Therefore, there is a financial incentive to use GRB Financial, LLC to effect security
transactions for the client accounts. You are under no obligation to transact business through GRB
Financial, LLC.
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Our owners, officers, partners, directors advisory agents or persons holding similar status and
employees, on occasion, have or take positions in securities that are being or have been recommended
to you. Such investment positions are limited to passive, non-controlling interests in securities. These
investment products will be bought and sold on the same basis as you buy them. We will transact your
transactions and business before their own when similar securities are being bought or sold. In all
instances, the positions would be so small as to have no impact on the pricing or performance of the
security. We will do everything possible to mitigate these conflicts. Records of all advisory associate’s
proprietary trading activities are reviewed and kept by us. All personal securities transactions on behalf
of our advisory agents, employees and employee-related accounts must be:
• Executed in an approved broker dealer account
• Pre-approved where required by our policies
•
In compliance with our policies regarding inside and proprietary information, watch list, restricted
list, holding period and other conflicts of interests
We and our advisory agents will act in a fiduciary manner and understand the prohibitions against the
use of any insider information and will always act in your best interest.
Item 12 Brokerage Practices
Brokerage Selection:
When we are granted sole discretionary authority over your account(s) we determine the securities to be
bought or sold, their amounts, and the broker to be used, without specific consultation with you as
deemed to be in your best interest and to achieve your stated investment objectives.
We utilize GRB Financial, LLC or Charles Schwab & Co., Inc. (Members FINRA/SIPC), as the broker-
dealer for the execution of securities transactions. Custody of your accounts for both securities and funds
will be maintained at the designated custodian and clearing firms for GRB Financial, LLC or Charles
Schwab & Co., Inc.
We at times, participate in a trading service (“Prime Broker”) which enables trades to be placed through
a broker other than the custodian. In these instances, we have the ability to select the executing broker.
We generally will seek competitive commission rates but will not necessarily attempt to obtain the lowest
possible commission for transactions for your account(s).
Factors which we consider when recommending broker-dealers include their respective financial
strength, reputation, execution, pricing, research and service. We understand and acknowledge that at
all times we owe a fiduciary duty to you to obtain best execution for your transactions. We believe that
our relationship with GRB Financial, LLC or Charles Schwab & Co., Inc. helps us to execute securities
transactions for you in such a manner that your total cost in each transaction is as favorable as possible
under prevailing market conditions. However, accounts with GRB Financial, LLC or Charles Schwab &
Co., Inc., full-service broker/dealers, cannot obtain best execution at all times. The commissions and/or
transactional fees charged by GRB Financial, LLC or Charles Schwab & Co., Inc. to you can be higher
or lower than those charged by another broker-dealer.
It is our policy to select brokers on the basis of the best combination of cost and execution capability.
Subject to its best execution obligations, we intend to use the broker-dealer to affect all or substantially
all client securities transactions.
You are not obligated to transact business through GRB Financial, LLC or Charles Schwab & Co., Inc.
Research and other Soft Dollar Benefits:
Neither our firm nor our owners, officers, partners, directors, employees, advisory agents or persons
holding similar status receive research or other products outside of execution and support services in
connection with your custody and security transactions with a broker-dealer.
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Directed Brokerage:
If you want to direct us to use a particular broker dealer to handle security transactions, then you are
responsible for the custodian fee arrangement. You should understand that this might prevent us from
effectively negotiating brokerage compensation or obtaining the most favorable net price and execution.
When directing brokerage business, you should consider whether the commission expenses, execution,
clearance and settlement capabilities that you will obtain through another broker dealer are adequately
favorable in comparison to those that our Firm would otherwise obtain for you using GRB Financial, LLC
or Charles Schwab & Co., Inc. We do evaluate periodically the execution performance of the brokers-
dealers including GRB Financial, LLC or Charles Schwab & Co., Inc. We encourage you to discuss
available alternatives with our advisory agents.
Brokerage for Client Referrals:
Neither our Firm nor our Advisory Agents receive client referrals from a broker dealer or other third party
when recommending to you a broker-dealer for the execution of securities transactions.
Trade Aggregation:
At times we aggregate trades for you, trading in one “block” for the ease of execution and to obtain better
pricing. When trading in one “block” where pieces are executed at different prices, an average price is
given to all participants in the trade, ensuring that all clients are treated fairly.
Item 13 Review of Accounts
Account reviews will be provided quarterly, but at a minimum shall be reviewed annually or by your
request. Reviews can be warranted more frequently due to tax law changes, market changes, market
conditions or changes in your personal circumstances. Reviews initiated by you can be for personal
objectives or for any reason you so desire.
Financial planning reviews are done on an annual basis, or as requested by you. The level of the review
can be comprehensive or based upon a specific area of concern. Reviews can be due to material changes
in your financial situation or specific events that require review or modification to the plan.
The review will be conducted by Gerald R. Baker, Manager, Cliff E. Mead, Portfolio Manager, David M.
Wilkins, Financial Planner and Advisory Agent, and Chad M. McMillan, Chief Compliance Officer,
Financial Planner and Operations Manager, and will be consistent with desires of you respecting
frequency and changing circumstances or objectives.
Statements, confirmations and performance reports are furnished from various financial services
institutions or firms with which you transact business. These firms include, and are not limited to,
brokerages, investment companies, insurance companies, trust companies, other registered investment
advisors, banks and credit unions. You will receive quarterly performance reports from us that detail the
current value of each position, asset allocation, rate of return, aggregate account value, and other
pertinent information. We assist you in interpreting and/or compiling statements/reports and transferring
relevant information onto the appropriate place on your financial statements as part of the review process.
We provide written reports to financial planning clients that consist of current balance sheet, cash flow
projections, and retirement/accumulation projections. The reports include any, or all, of the above or
other situation specific reports dependent upon each client's requests or financial situation.
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Item 14 Client Referrals and Other Compensation
Client Referrals:
We do not have any arrangements to compensate another for client referrals.
Other Compensation:
No other compensation is received other than what is already disclosed.
Item 15 Custody
Under government regulations, we are deemed to have custody of your assets since you authorize us to
instruct your custodian to deduct our advisory fees directly from your account. We do not maintain
physical custody of your accounts nor are we authorized to hold or receive any stock, bond or other
security or investment certificate or cash that is part of your account. Your funds and securities will be
physically maintained with a “qualified custodian” as required under Rule 206(4)-2 under the Investment
Adviser Act. Your accounts for both securities and funds will be maintained at a designated custodian
and clearing firm. Account statements are sent quarterly from the custodian, and you should carefully
review those statements including comparison to any reports we send to you.
Related persons of our firm have custody over client accounts through their appointed role as their client’s
trustee. Our related persons perform this trustee service at no additional charge to the client and is
provided as part of the client’s management service. The role of trustee is established by the client
designating the related person in a formalized legal document. Clients will receive quarterly statements
from their custodian, and these statements should be reviewed carefully and compared to quarterly
statements sent by our firm. Surprise audits of trustee accounts are performed by an independent public
accountant.
Item 16 Investment Discretion
Portfolio management provided on a discretionary basis is granting us sole and absolute discretion in the
management of your portfolio and periodic re-balancing to the asset class target percentages as outlined
in your Advisory Agreement except with respect to payment of the Firm's Fees. In the exercise of this
authority, we are fully authorized and empowered to place orders to brokers, dealers, mutual funds, or
other persons with respect to the purchase, sale, exchange, disposition or liquidation of any assets held
in your portfolio. When selecting securities and determining amounts, we observe the investment policies,
limitations and restrictions of the clients for which we advise. Investment guidelines and restrictions must
be provided to us in writing.
Portfolio management provided on a non-discretionary basis is with consultations with each client prior
to trading being made. Portfolio management trading will be on a continuous and regular basis and
effected through a Limited Power of Attorney, granting us the right to place trades in your accounts
without obtaining prior permission from you. We have limited trading authority to determine the amounts
of securities to be bought and sold. These amounts are limited by the value of the funds and securities in
the account, and the allocation and diversification restrictions are predetermined by you. We provide
periodic recommendations to you and if such recommendations are approved, we will ensure that the
authorized recommendations are carried out.
We only direct transferred funds to an account bearing the same name, with the exception of the
deduction of our management fees. Transactions are limited to stocks, bonds, mutual funds, and money
market instruments.
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Item 17 Voting Client Securities
We do not have the authority to and do not vote proxies on behalf of advisory clients. Clients retain the
responsibility for voting proxies for any and all securities maintained in client portfolios. To this end, we
instruct the custodian to forward all proxy material directly to you. We shall forward any proxy materials
we receive that pertain to the assets in your client accounts to you, or to the advisor(s) for an employee
benefit plan covered by ERISA, unless the plan's trust agreement provides otherwise. You can contact
our office at 817-861-7099 for any questions about a particular solicitation.
Item 18 Financial Information
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or more in
advance. We do not have any financial condition that is reasonably likely to impair the ability to meet
contractual commitments to you.
Item 19 Requirements for State Registered Advisers
Not applicable, we are an SEC registered investment adviser.
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