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Item 1
Cover Page
GODSHALK WELSH CAPITAL MANAGEMENT, INC.
ADV Part 2A, Firm Brochure
Dated: March 24, 2025
Contact: Matthew W. Welsh, Chief Compliance Officer
170 N. Radnor Chester Road, Suite 100
Radnor, PA 19087
www.godshalkwelsh.com
This brochure provides information about the qualifications and business practices of Godshalk
Welsh Capital Management, Inc. If you have any questions about the contents of this brochure,
please contact us at (610) 971-0202 or mwelsh@godshalkwelsh.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about Godshalk Welsh Capital Management, Inc. also is available on the
SEC’s website at www.adviserinfo.sec.gov.
References herein to Godshalk Welsh Capital Management, Inc. as a “registered investment
adviser” or any reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since last year’s Annual Amendment filing on March 27, 2024, there have been no material changes to
this Brochure.
The Registrant’s Chief Compliance Officer, Matthew Welsh, remains available to address any questions
that a client or prospective client may have regarding any portion of the disclosures on this Brochure.
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation ................................................................................................................ 8
Item 5
Performance-Based Fees and Side-by-Side Management ............................................................ 9
Item 6
Item 7
Types of Clients ............................................................................................................................ 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 10
Item 9 Disciplinary Information ............................................................................................................ 15
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 16
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 16
Item 12 Brokerage Practices .................................................................................................................... 17
Item 13 Review of Accounts .................................................................................................................... 19
Item 14 Client Referrals and Other Compensation .................................................................................. 19
Item 15 Custody ....................................................................................................................................... 19
Item 16
Investment Discretion ................................................................................................................. 20
Item 17 Voting Client Securities .............................................................................................................. 20
Item 18 Financial Information ................................................................................................................. 20
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Item 4
Advisory Business
A. Godshalk Welsh Capital Management, Inc. (the “Registrant”) is a corporation formed
under the laws of the Commonwealth of Pennsylvania in 1991. The Registrant is owned
by Matthew Welsh. The Registrant was previously known as Eric M. Godshalk & Co.
B. As discussed below, the Registrant offers to its clients (individuals, high net worth
individuals, pension and profit-sharing plans, and charitable organizations) investment
advisory services and financial planning and consulting services.
INVESTMENT ADVISORY SERVICES
The client can engage the Registrant to provide discretionary investment advisory
services on a fee-only basis.
The Registrant provides investment advisory services specific to the needs of each client.
Before providing investment advisory services, an investment adviser representative will
ascertain each client’s investment objectives. Then, the Registrant will allocate and/or
recommend that the client allocate investment assets consistent with the designated
investment objectives.
The Registrant generally allocates or recommends that clients allocate investment assets
among exchange-listed securities, securities traded over-the-counter, mutual fund shares,
municipal bonds, corporate debt, exchange traded funds (“ETFs”), US government
securities, and certificates of deposit on a discretionary basis in accordance with the
client’s designated investment objective(s). Once allocated, the Registrant provides
ongoing monitoring and review of account performance, asset allocation and client
investment objectives.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent requested by a client, the Registrant may also provide financial planning
and/or consulting services (including investment and non-investment related matters,
including estate planning, insurance planning, etc.) on a stand-alone separate fee basis.
Before engaging the Registrant to provide stand-alone planning or consulting services,
clients are required to enter into a Financial Planning and Consulting Agreement with
Registrant setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the
fee that is due from the client before Registrant commences services.
The client retains absolute discretion over all implementation decisions and is free to
accept or reject any recommendation from the Registrant. The Registrant does not serve
as an attorney, accountant, or insurance agency, and no portion of our services should be
construed as same. Accordingly, we do not prepare estate planning documents, tax
returns or sell insurance products. To the extent requested by a client, we may
recommend the services of other professionals for certain implementation purpose (i.e.,
attorneys, accountants, insurance, etc.). The client is under no obligation to engage the
services of any such recommended professional.
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If the client engages any professional (i.e., attorney, accountant, insurance agent, etc.),
recommended or otherwise, and a dispute arises thereafter relative to such engagement,
the client agrees to seek recourse exclusively from the engaged professional. At all times,
the engaged licensed professional(s), and not Registrant, shall be responsible for the
quality and competency of the services provided.
Registrant’s financial planning and consulting services do not include ongoing
monitoring or updating of previously provided financial planning recommendations. It
remains the client’s responsibility to promptly notify the Registrant if there is ever any
change in his/her/its financial situation or investment objectives and to request a
review/evaluation/revision to Registrant’s previous recommendations and/or services.
MISCELLANEOUS
implementation decisions and
is free
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent requested by a client, Registrant may provide financial planning
and related consulting services regarding non-investment related matters, such as estate
planning, tax planning, insurance, etc. The Registrant does not serve as a law firm,
accounting firm, or insurance agency, and no portion of Registrant’s services should be
construed as legal, accounting, or insurance implementation services. Accordingly,
Registrant does not prepare estate planning documents, tax returns or sell insurance
products. To the extent requested by a client, Registrant may recommend the services of
other professionals for certain implementation purposes (i.e., attorneys, accountants,
insurance agents, etc.). Clients are reminded that they are under no obligation to engage
the services of any such recommended professional. The client retains absolute discretion
over all such
to accept or reject any
recommendation made by Registrant or its representatives.
If the client engages any professional (i.e., attorney, accountant, insurance agent, etc.),
recommended or otherwise, and a dispute arises thereafter relative to such engagement,
the client agrees to seek recourse exclusively from the engaged professional. At all times,
the engaged licensed professional(s), and not Registrant, shall be responsible for the
quality and competency of the services provided.
Use of Mutual and Exchange Traded Funds. Registrant utilizes mutual funds and
exchange traded funds for its client portfolios. In addition to Registrant’s investment
advisory fee described below, and transaction and/or custodial fees discussed above,
clients will also incur, relative to all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g., management fees and other fund expenses).
In addition, certain clients may transfer certain previously acquired mutual funds to
Registrant’s management, including mutual funds issued by Dimensional Fund Advisors
(“DFA”). DFA funds are generally only available through registered investment advisers.
With respect to these transferred DFA fund positions, restrictions regarding additional
purchases of, or reallocation among other, DFA funds will generally apply.
Retirement Rollovers-Potential for Conflict of Interest. A client or prospective client
leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
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(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s
age, result in adverse tax consequences). If Registrant recommends that a client roll over
their retirement plan assets into an account to be managed by Registrant, such a
recommendation creates a conflict of interest if Registrant will earn new (or increase its
the rollover. If Registrant provides a
current) compensation as a result of
recommendation as to whether a client should engage in a rollover or not (whether it is
from an employer’s plan or an existing IRA), Registrant is acting as a fiduciary within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. No client is
under any obligation to roll over retirement plan assets to an account managed by
Registrant, whether it is from an employer’s plan or an existing IRA.
the
Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing
involves
incorporation of Environmental, Social and Governance (“ESG”)
considerations into the investment due diligence process. Registrant does not maintain or
advocate an ESG investment strategy but will seek to employ ESG if directed by a client
to do so. If implemented, Registrant shall rely upon the assessments undertaken by the
unaffiliated mutual fund, exchange traded fund or separate account portfolio manager to
determine that the fund’s or portfolio’s underlying company securities meet a socially
responsible mandate.
(i.e., considers how a company safeguards
ESG investing incorporates a set of criteria/factors used in evaluating potential
investments: Environmental
the
environment); Social (i.e., the manner in which a company manages relationships with
its employees, customers, and the communities in which it operates); and Governance
(i.e., company management considerations). The number of companies that meet an
acceptable ESG mandate can be limited when compared to those that do not and could
underperform broad market indices.
Investors must accept these limitations, including potential for underperformance.
Correspondingly, the number of ESG mutual funds and exchange-traded funds are
limited when compared to those that do not maintain such a mandate. As with any type of
investment (including any investment and/or investment strategies recommended and/or
undertaken by Registrant), there can be no assurance that investment in ESG securities or
funds will be profitable or prove successful.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, Registrant will review
client portfolios on an ongoing basis to determine if any changes are necessary based
upon various factors, including, but not limited to, investment performance, account
additions/withdrawals, mutual fund manager tenure, style drift, and/or a change in the
client’s investment objective. Based upon these factors, there may be extended periods of
time when Registrant determines that changes to a client’s portfolio are neither necessary
nor prudent. Clients nonetheless remain subject to the fees described in Item 5 below
during periods of account inactivity. Of course, as indicated below, there can be no
assurance that investment decisions made by Registrant will be profitable or equal any
specific performance level(s).
Bitcoin, Cryptocurrency, and Digital Assets. The Registrant does not recommend or
advocate for the purchase of, or investment in, Bitcoin, cryptocurrencies, or digital assets.
Such investments are considered speculative and carry significant risk. For clients who
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want exposure to Bitcoin, cryptocurrencies, or digital assets, the Registrant, may advise
the client to consider a potential investment in corresponding exchange traded securities,
or an allocation to separate account managers and/or private funds that provide
cryptocurrency exposure.
Bitcoin and cryptocurrencies are digital assets that can be used for various purposes,
including transactions, decentralized applications, and speculative investments. Most
digital assets use blockchain technology, an advanced cryptographic digital ledger to
secure transactions and validate asset ownership. Unlike conventional currencies issued
and regulated by monetary authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by market supply and demand. While
regulatory oversight of digital assets has evolved significantly since their inception, they
remain subject to variable regulatory treatment globally, which may impact their risk
profile and liquidity.
Given that cryptocurrency investments are speculative and subject to extreme price
volatility, liquidity constraints, and the potential for total loss of principal, the Registrant
does not exercise discretionary authority to purchase cryptocurrency investments for
client accounts. Any investment in cryptocurrencies must be expressly authorized by the
client. Clients who authorize the purchase of a cryptocurrency investment must be
prepared for the potential for liquidity constraints, extreme price volatility, regulatory
risk, technological risk, security and custody risk, and complete loss of principal.
Cash Positions. Depending upon perceived or anticipated market conditions/events
(there being no guarantee that such anticipated market conditions/events will occur), the
Registrant may maintain cash and cash equivalent positions (such as money market
funds, etc.) for defensive, liquidity, or other purposes. Unless otherwise agreed in writing,
all such cash positions are included as part of assets under management for purposes of
calculating the Registrant’s advisory fee.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a
specific custodian designated sweep account. The yield on the sweep account will
generally be lower than those available for other money market accounts. When this
occurs, to help mitigate the corresponding yield dispersion Registrant shall (usually
within 30 days thereafter) generally (with exceptions) purchase a higher yielding money
market fund (or other type security) available on the custodian’s platform, unless
Registrant reasonably anticipates that it will utilize the cash proceeds during the
subsequent 30-day period to purchase additional investments for the client’s account.
Exceptions and/or modifications can and will occur with respect to all or a portion of the
cash balances for various reasons, including, but not limited to the amount of dispersion
between the sweep account and a money market fund, the size of the cash balance, an
indication from the client of an imminent need for such cash, or the client has a
demonstrated history of writing checks from the account.
The above does not apply to the cash component maintained within a Registrant actively
managed investment strategy (the cash balances for which shall generally remain in the
custodian designated cash sweep account), an indication from the client of a need for
access to such cash, assets allocated to an unaffiliated investment manager and cash
balances maintained for fee billing purposes.
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The client shall remain exclusively responsible for yield dispersion/cash balance
decisions and corresponding transactions for cash balances maintained in any Registrant
unmanaged accounts.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other designated
professionals and is expressly authorized to rely thereon. Moreover, each client is advised
that it remains their responsibility to promptly notify Registrant if there is ever any
change in their financial situation or investment objectives for the purpose of
reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
Cybersecurity Risk. The information technology systems and networks that Registrant
and its third-party service providers use to provide services to Registrant’s clients employ
various controls that are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in
Registrant’s operations and/or result in the unauthorized acquisition or use of clients’
confidential or non-public personal information.
In accordance with Regulation S-P, the Registrant is committed to protecting the privacy
and security of its clients' non-public personal information by implementing appropriate
administrative, technical, and physical safeguards. Registrant has established processes to
mitigate the risks of cybersecurity incidents, including the requirement to restrict access
to such sensitive data and to monitor its systems for potential breaches. Clients and
Registrant are nonetheless subject to the risk of cybersecurity incidents that could
ultimately cause them to incur financial losses and/or other adverse consequences.
Although the Registrant has established processes to reduce the risk of cybersecurity
incidents, there is no guarantee that these efforts will always be successful, especially
considering that the Registrant does not control the cybersecurity measures and policies
employed by third-party service providers, issuers of securities, broker-dealers, qualified
custodians, governmental and other regulatory authorities, exchanges, and other financial
market operators and providers. In compliance with Regulation S-P, the Registrant will
notify clients in the event of a data breach involving their non-public personal
information as required by applicable state and federal laws.
Disclosure Statement. A copy of the Registrant’s written Brochure as set forth on Part
2A of Form ADV and Form CRS (Client Relationship Summary) shall be provided to
each client before, or contemporaneously with, the execution of the Asset Management
Agreement or Financial Planning and Consulting Agreement.
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Before providing
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and / or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time,
impose reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of February 19, 2025, the Registrant had $275,517,080 in assets under management
on a discretionary basis.
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Item 5
Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
The client can engage the Registrant to provide discretionary investment advisory
services on a fee-only basis. Registrant’s negotiable annual investment advisory fee shall
generally be based upon a percentage (%) of the market value and type of assets placed
under Registrant’s management, generally ranging from 0.50% to 1.00% as set forth on
the Asset Management Agreement between the client and the Registrant.
Fee Differentials. The Registrant shall generally price its advisory services based upon
various objective and subjective factors. As a result, our clients could pay diverse fees
based upon the market value of their assets, the complexity of the engagement, the level
and scope of the overall investment advisory services to be rendered (including
anticipated number of meetings), related accounts, future earning capacity, anticipated
future additional assets, and negotiations with the client. As a result of these factors,
similarly situated clients could pay diverse fees, and the services to be provided by the
Registrant to any particular client could be available from other advisers at lower fees.
All clients and prospective clients should be guided accordingly.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
As previously indicated above, to the extent specifically requested by a client, Registrant
may determine to provide financial planning and / or related consulting services (i.e.,
estate planning, insurance planning, etc.) on a stand-alone fee basis per the terms and
conditions of a Financial Planning and Consulting Agreement executed by the Registrant
and the client. Registrant’s planning and consulting fees are negotiable, but generally the
Registrant charges between $1,000 and $5,000 on a fixed fee basis, depending upon the
level and scope of the service(s) required and the professional(s) rendering the service(s),
or $200 per hour on an hourly basis.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant’s Asset Management Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant’s investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s
invoice. The Registrant shall deduct fees and/or bill clients quarterly in arrears, based
upon the market value of the assets on the last business day of the previous quarter.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, Registrant shall generally recommend that Charles Schwab &
Company, Inc. (“Schwab”) serve as the broker-dealer / custodian for client investment
management assets.
Broker-dealers such as Schwab charge brokerage commissions, transaction, and/or other
type fees for effecting certain types of securities transactions (i.e., including transaction
fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income
transactions, etc.). The types of securities for which transaction fees, commissions, and/or
other type fees (as well as the amount of those fees) shall differ depending upon the
broker-dealer/custodian. While certain custodians, including Schwab, generally (with the
8
potential exception for large orders) do not currently charge fees on individual equity
transactions (including ETFs), others do.
There can be no assurance that Schwab will not change their transaction fee pricing in the
future.
Schwab may also assess fees to clients who elect to receive trade confirmations and
account statements by regular mail rather than electronically.
Clients will incur, in addition to Registrant’s investment management fee, brokerage
commissions and/or transaction fees, and, relative to all mutual fund and exchange traded
fund purchases, charges imposed at the fund level (e.g., management fees and other fund
expenses).
D. The Registrant’s annual investment advisory fee shall generally be paid quarterly in
arrears, based upon the market value of the assets on the last business day of the previous
quarter, unadjusted for account deposits and withdrawals during the billing period.
Exceptions to this general practice exist. For example, certain clients under legacy fee
arrangements will have prorated fee adjustments made for account deposits or
withdrawals of $10,000 or more during a fee period. All clients are advised to consult
their Asset Management Agreement for details.
The Registrant generally does not require a minimum annual investment advisory fee.
However, in limited circumstances, the Registrant may require a minimum quarterly fee
as expressly referenced in the Asset Management Agreement.
The Asset Management Agreement between the Registrant and the client will continue in
effect until terminated by either party by written notice in accordance with the terms of
the Asset Management Agreement. Upon termination, the Registrant may debit the
account for the pro-rated portion of the unpaid advanced advisory fee based upon the
number of days services were provided during the billing month or billing quarter, as
applicable.
E. Neither the Registrant, nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, high net worth individuals,
pensions and profit-sharing plans, and charitable organizations. The Registrant generally
does not require a minimum annual investment advisory fee. However, in limited
circumstances, the Registrant may require a minimum quarterly fee as expressly
referenced in the Asset Management Agreement.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
• Fundamental - (analysis performed on historical and present data, with the goal
of making financial forecasts)
• Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
• Cyclical – (analysis performed on historical relationships between price and
market trends, to forecast the direction of prices)
• Charting - (analysis performed using patterns to identify current trends and trend
reversals to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
• Trading (securities sold within thirty (30) days)
Investment Risk. Investing in securities involves risk of loss that clients should be
prepared to bear. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and / or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance
level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate
market analysis the Registrant must have access to current / new market information. The
Registrant has no control over the dissemination rate of market information; therefore,
unbeknownst to the Registrant, certain analyses may be compiled with outdated market
information, severely limiting the value of the Registrant’s analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and / or profitable investment opportunities.
The Registrant’s primary investment strategies – Long Term Purchases, Short Term
Purchases, and Trading – are fundamental investment strategies. However, every
investment strategy has its own inherent risks and limitations. For example, longer term
investment strategies require a longer investment time period to allow for the strategy to
potentially develop. Shorter term investment strategies require a shorter investment time
period to potentially develop but, as a result of more frequent trading, may incur higher
transactional costs when compared to a longer term investment strategy. Trading, an
investment strategy that requires the purchase and sale of securities within a thirty (30)
day investment time period involves a very short investment time period but will incur
higher transaction costs when compared to a short term investment strategy and
substantially higher transaction costs than a longer term investment strategy.
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Registrant does not generally recommend the use of margin loans as an investment
strategy, in which the client would leverage borrowed assets as collateral for the purchase
of additional securities. However, Registrant’s clients may establish a margin account
with the client’s broker-dealer/custodian or their affiliated banks (each, a “Lender”) to
access margin loans for financial planning and cash flow management purposes. For
example, Registrant’s clients may determine to borrow money on margin to pay bills or
other expenses such as financing the purchase, construction, or maintenance of a real
estate project. Unlike a traditional real estate-backed loan, a margin loan has the potential
benefit of: enabling borrowers to access to funds in a shorter period of time, providing
greater repayment flexibility, and may also result in the borrower receiving certain tax
benefits. Clients interested in learning more about the potential tax benefits of borrowing
money on margin should consult with an accountant or tax advisor.
The terms and conditions of each margin loan are contained in a separate agreement
between the client and the Lender selected by the client, which terms and conditions may
vary from client to client. Borrowing funds on margin is not suitable for all clients and is
subject to certain risks, including but not limited to: increased market risk, increased risk
of loss, especially in the event of a significant downturn; liquidity risk; the potential
obligation to post collateral or repay the margin loan if the Lender determines that the
value of collateralized securities is no longer sufficient to support the value of the margin
loan; the risk that the Lender may liquidate the client’s securities to satisfy its demand for
additional collateral or repayment; the risk that the Lender may terminate the margin loan
at any time. Before agreeing to participate in a margin loan program, clients should
carefully review the applicable margin loan agreement and all risk disclosures provided
by the Lender including the initial margin and maintenance requirements for the specific
program in which the client enrolls, and the procedures for issuing “margin calls” and
liquidating securities and other assets in the client’s accounts. The following describes
some of the risks associated with margin loan, which Registrant recommends that clients
consider before participating in a margin loan program:
1. Increased Portfolio Risk, Including the Risk for Potential Losses in the Event of a
Downturn: Borrowing money on margin to pay bills or other expenses increases a
client’s level of exposure to market risk and volatility. The more money a client
borrows on margin, the greater the market risk. This is especially true in the event of
a significant downturn in the value of the assets used to collateralize the margin loan.
In some circumstances, clients may lose more money than they originally invested
and borrowed. As the marginable investments in a client’s portfolio provide the
collateral for the margin loan, the value of that collateral fluctuates according to
market activity, while the amount the client borrows stays the same.
2. The Potential Obligation to Post Collateral or Repay the Margin Loan if the Lender
Determines that the Value of Collateralized Securities is No Longer Sufficient to
Support the Value of the Margin Loan: The margin loan requires a certain minimum
value of equity to continue service of the margin loan (the “Maintenance
Requirement”). If the value of the client’s portfolio securities decline in value, so
does the value of the collateral supporting the margin loan. If the value of the
collateral declines to an amount where it is no longer sufficient to support the
borrower’s line of credit or loan, the Lender will issue a “Maintenance Call” (also
referred to as a “margin call”). In that event, the client would be required to post
additional collateral or repay the margin loan within a specified period of time. The
Lender is also commonly entitled to increase its Maintenance Requirement at any
11
time, without having to provide prior written notice to the borrower. As a result,
borrowers are subject to risk of repayment of the loan and should be aware of such
risks when foregoing a traditional mortgage to finance a real estate purchase.
3. The Risk that the Lender may Liquidate the Client’s Securities to Satisfy its Demand
for Additional Collateral or Repayment: The Lender commonly reserves the right to
render the borrower’s repayment immediately due, and/or terminate the margin loan
at any time without cause, at which point, the outstanding balance would become
immediately due and payable. However, if the borrower is unable to add additional
collateral to their account or repay the loan with readily available cash, the Lender
can typically liquidate the borrower’s securities and keep the cash to satisfy the
Maintenance Call. When liquidating the securities of the borrower’s investment
portfolio, the Lender usually reserves the right to decide which securities to sell to
protect its interests and is not necessarily required to provide written notice of its
intentions to liquidate. Accordingly, clients who borrow money through a margin
loan should be aware of this risk and that such risk is not limited to the margin in the
client’s account which could result in the client having to owe additional money or
collateral to the Lender after the positions are liquidated. It is therefore possible that a
client can lose more money than what the client originally invested into the portfolio.
4. Liquidity Risk: Margin loans also have a significant effect on the liquidity of a
client’s portfolio. Namely, a security (whether an equity, mutual fund or ETF) that is
used as collateral for a margin loan loses its liquidity as long as the margin loan is
outstanding. Decreased liquidity increases portfolio risk and restricts a client’s access
to their funds, which clients should strongly consider before using a margin loan.
5. Risk of Margin as an Investment Strategy, Impact on Fees, and Associated Conflict
of Interest: Although Registrant does not recommend the use of margin as an
investment strategy, in which the client would borrow money leveraged against
securities it holds to purchase additional securities, clients choosing to do so would
be subjected to the risks described above. In addition, if a client determines to use
margin to purchase assets that Registrant will manage, Registrant would include the
entire market value of the margined assets when computing its advisory fee.
Conversely, Registrant generally nets any margin balance owed by a client account
against the account’s market value when calculating its advisory fee. As a result, a
potential of conflict of interest arises since the Registrant would have an economic
disincentive to recommend that the client terminate the use of margin.
Borrowing Against Assets/Risks. A client who has a need to borrow money could
determine to do so by using:
• Margin-The account custodian or broker-dealer lends money to the client. The
custodian charges the client interest for the right to borrow money, and uses the
assets in the client’s brokerage account as collateral; and,
• Pledged Assets Loan- In consideration for a lender (i.e., a bank, etc.) to make a loan
to the client, the client pledges investment assets held at the account custodian as
collateral.
These above-described collateralized loans are generally utilized because they typically
provide more favorable interest rates than standard commercial loans. These types of
collateralized loans can assist with a pending home purchase, permit the retirement of
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more expensive debt, or enable borrowing in lieu of liquidating existing account positions
and incurring capital gains taxes. However, such loans are not without potential material
risk to the client’s investment assets. The lender (i.e., custodian, bank, etc.) will have
recourse against the client’s investment assets in the event of loan default or if the assets
fall below a certain level. For this reason, Registrant does not recommend such
borrowing unless it is for specific short-term purposes (i.e., a bridge loan to purchase a
new residence). Registrant does not recommend such borrowing for investment purposes
(i.e., to invest borrowed funds in the market). Regardless, if the client was to determine to
utilize margin or a pledged assets loan, the following economic benefits would inure to
Registrant:
• by taking the loan rather than liquidating assets in the client’s account, Registrant
•
•
continues to earn a fee on such Account assets; and,
if the client invests any portion of the loan proceeds in an account to be managed by
Registrant, Registrant will receive an advisory fee on the invested amount; and,
if Registrant’s advisory fee is based upon the higher margined account value,
Registrant will earn a correspondingly higher advisory fee. This could provide
Registrant with a disincentive to encourage the client to discontinue the use of
margin.
The Client must accept the above risks and potential corresponding consequences
associated with the use of margin or a pledged assets loan.
C. Registrant recommends asset allocations based on a particular client’s economic
situation, liquidity needs, risk tolerance, proposed investment period, need for
diversification, reliance upon current income, present and anticipated tax situation.
Registrant also considers historical yields, potential appreciation and marketability before
making investment recommendations. Registrant recommends and manages many types
of asset allocations, including: exchange-listed securities, mutual fund shares, corporate
debt, ETFs, US government securities, real estate investment trusts, and certificates of
deposit on a discretionary basis in accordance with the client’s designated investment
objective(s).
Risks associated with these asset types include:
1. Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
2. Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk may be caused by
external factors independent of the fund’s specific investments as well as due to the
fund’s specific investments. Additionally, each security’s price will fluctuate based
on market movement and emotion, which may, or may not be due to the security’s
operations or changes in its true value. For example, political, economic and social
conditions may trigger market events which are temporarily negative, or temporarily
positive.
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3. Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
4. Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily
relates to fixed income securities.
5. Financial Risk: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in
good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
6. Market Risk (Systematic Risk): Even a long-term investment approach cannot
guarantee a profit. Economic, political, and issuer-specific events will cause the value
of securities to rise or fall. Because the value of your portfolio will fluctuate, there is
a risk that you will lose money.
7. Unsystematic Risk: Unsystematic risk is the company-specific or industry-specific
risk in a portfolio. The combination of systematic (market risk) and unsystematic risk
is defined as the portfolio risk that the investor bears. While the investor can do little
to reduce systematic risk, he or she can affect unsystematic risk. Unsystematic risk
may be significantly reduced through diversification. However, even a portfolio of
well-diversified assets cannot escape all risk.
8. Credit Risk: Credit risk is the risk that the issuer of a security may be unable to make
interest payments and/or repay principal when due. A downgrade to an issuer’s credit
rating or a perceived change in an issuer’s financial strength may affect a security’s
value, and thus, impact performance. Credit risk is greater for fixed income securities
with ratings below investment grade (BB or below by Standard & Poor’s Rating
Group or Ba or below by Moody’s Investors Service, Inc.). Fixed income securities
that are below investment grade involve higher credit risk and are considered
speculative.
9. Income Risk: Income risk is the risk that falling interest rates will cause the
investment’s income to decline.
10. Call Risk: Call risk is the risk that during periods of falling interest rates, a bond
issuer will call or repay a higher-yielding bond before its maturity date, forcing the
investment to reinvest in bonds with lower interest rates than the original obligations.
11. Purchasing Power Risk: Purchasing power risk is the risk that your investment’s
value will decline as the price of goods rises (inflation). The investment’s value itself
does not decline, but its relative value does, which is the same thing. Inflation can
happen for a variety of complex reasons, including a growing economy and a rising
money supply. Rising inflation means that if you have $1,000 and inflation rises 5
percent in a year, your $1,000 has lost 5 percent of its value, as it cannot buy what it
could buy a year previous.
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12. Political Risks: Most investments have a global component, even domestic stocks.
Political events anywhere in the world may have unforeseen consequences to markets
around the world.
13. Regulatory Risk: Changes in laws and regulations from any government can change
the market value of companies subject to such regulations. Certain industries are
more susceptible to government regulation. Changes in zoning, tax structure or laws
impact the return on these investments.
14. Risks Related to Investment Term: Securities do not follow a straight line up in
value. All securities will have periods of time when the current price of the security is
not what we believe it is truly worth. If you require us to liquidate your portfolio
during one of these periods, you will not realize as much value as you would have
had the investment had the opportunity to regain its value.
An investment in a mutual fund or ETF involves risk, including the loss of principal.
Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the
individual issuers of the fund’s underlying portfolio securities. Such shareholders are also
liable for taxes on any fund-level capital gains, as ETFs and mutual funds are required by
law to distribute capital gains in the event they sell securities for a profit that cannot be
offset by a corresponding loss. As such, a mutual fund or ETF client or investor may
incur substantial tax liabilities even when the fund underperforms.
Shares of mutual funds are distributed and redeemed on an ongoing basis by the fund
itself or a broker acting on its behalf. The trading price at which a share is transacted is
equal to a fund’s stated daily per share net asset value (“NAV”), plus any shareholders
fees (e.g., sales loads, purchase fees, redemption fees). The per-share NAV of a mutual
fund is calculated at the end of each business day, although the actual NAV fluctuates
with intraday changes in the market value of the fund’s holdings. The trading prices of a
mutual fund’s shares can differ significantly from the NAV during periods of market
volatility, which may, among other factors, lead to the mutual fund’s shares trading at a
premium or discount to NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in
the secondary market. Generally, ETF shares trade at or near their most recent NAV,
which is generally calculated at least once daily for indexed-based ETFs and more
frequently for actively managed ETFs. However, certain inefficiencies can cause the
shares to trade at a premium or discount to their pro-rata NAV. There is also no guarantee
that an active secondary market for such shares will develop or continue to exist. While
clients and investors may be able to sell their ETF shares on an exchange, ETFs generally
only redeems shares directly from shareholders when aggregated as creation units
(usually 50,000 shares or more). Therefore, if a liquid secondary market ceases to exist
for shares of a particular ETF, a shareholder may have no way to dispose of such shares.
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
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Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or a representative of the foregoing.
C. The Registrant has no other relationship or arrangement with a related person that is
material to its advisory business.
D. The Registrant does not recommend or select other investment advisors for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is
based upon fundamental principles of openness, integrity, honesty and trust, a copy of
which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has
a material financial interest.
C. The Registrant and / or representatives of the Registrant may buy or sell securities that
are also recommended to clients. This practice may create a situation where the
Registrant and / or representatives of the Registrant are in a position to materially benefit
from the sale or purchase of those securities. Therefore, this situation creates a potential
conflict of interest. Practices such as “scalping” (i.e., a practice whereby the owner of
shares of a security recommends that security for investment and then immediately sells
it at a profit upon the rise in the market price which follows the recommendation) could
take place if the Registrant did not have adequate policies in place to detect such
activities. In addition, this requirement can help detect insider trading, “front-running”
(i.e., personal trades executed before those of the Registrant’s clients) and other
potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the
personal securities transactions and securities holdings of each of the Registrant’s
“Access Persons”. The Registrant’s securities transaction policy requires that an Access
Person of the Registrant must provide the Chief Compliance Officer or his/her designee
with a written report of their current securities holdings within ten (10) days after
becoming an Access Person. Additionally, each Access Person must provide or make
available to the Chief Compliance Officer or his/her designee a list of reportable
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transactions each calendar quarter as well as a written annual report of the Access
Person’s securities holdings; provided, however that at any time that the Registrant has
only one Access Person, he or she shall not be required to submit any securities report
described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice
creates a situation where the Registrant and / or representatives of the Registrant are in a
position to materially benefit from the sale or purchase of those securities. Therefore, this
situation creates a potential conflict of interest. As indicated above in Item 11C, the
Registrant has a personal securities transaction policy in place to monitor the personal
securities transaction and securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that
may direct the Registrant to use a specific broker-dealer / custodian), Registrant generally
recommends that investment management accounts be maintained at Schwab. Prior to
engaging Registrant to provide investment management services, the client will be
required to enter into a formal Asset Management Agreement with Registrant setting forth
the terms and conditions under which Registrant shall manage the client's assets, and a
separate custodial / clearing agreement with each designated broker-dealer / custodian.
Factors that the Registrant considers in recommending Schwab (or another broker-dealer
/custodian, investment platform) include historical relationship with the Registrant,
financial strength, reputation, execution capabilities, pricing, research, and service.
Although the commissions and / or transaction fees paid by Registrant's clients shall
comply with the Registrant's duty to seek best execution, a client may pay a commission
that is higher than another qualified broker-dealer might charge to effect the same
transaction where the Registrant determines, in good faith, that the commission /
transaction fee is reasonable. In seeking best execution, the determinative factor is not the
lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a broker-dealer’s services, including the value
of research provided, execution capability, commission rates, and responsiveness.
Accordingly, although Registrant will seek competitive rates, it may not necessarily
obtain the lowest possible commission rates for client account transactions. The
brokerage commissions or transaction fees charged by the designated broker-dealer /
custodian are exclusive of, and in addition to, Registrant's investment management fee.
The Registrant’s best price execution responsibility is qualified if securities that it
purchases for client accounts are mutual funds that trade at net asset value as determined
at the daily market close.
1. Non-Soft Dollar Research and Additional Benefits
Although not a material consideration when determining whether to recommend that
a client utilize the services of a particular broker-dealer/custodian, Registrant can
receive from Schwab (or another broker-dealer/custodian, investment platform,
unaffiliated investment manager, mutual fund sponsor, or vendor) without cost
(and/or at a discount) support services and/or products, certain of which assist the
Registrant to better monitor and service client accounts maintained at such
institutions. Included within the support services that may be obtained by the
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Registrant may be investment-related research, pricing information and market data,
software and other technology that provide access to client account data, compliance
and/or practice management-related publications, discounted or gratis consulting
services, discounted and / or gratis attendance at conferences, meetings, and other
educational and/or social events, marketing support, computer hardware and/or
software and/or other products used by Registrant in furtherance of its investment
advisory business operations.
As indicated above, certain of the support services and/or products that can be
received may assist the Registrant in managing and administering client accounts.
Others do not directly provide such assistance, but rather assist the Registrant to
manage and further develop its business enterprise.
Registrant’s clients do not pay more for investment transactions effected and / or
assets maintained at Schwab as a result of this arrangement. There is no
corresponding commitment made by the Registrant to Schwab or any other entity to
invest any specific amount or percentage of client assets in any specific mutual funds,
securities or other investment products as a result of the above arrangement.
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer).
In such client directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and Registrant will not seek better execution
services or prices from other broker-dealers or be able to “batch” the client’s
transactions for execution through other broker-dealers with orders for other accounts
managed by Registrant. As a result, client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case.
In the event that the client directs Registrant to effect securities transactions for the
client’s accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher
commissions or transaction costs than the accounts would otherwise incur had the
client determined to effect account transactions through alternative clearing
arrangements that may be available through Registrant. Higher transaction costs
adversely impact account performance.
Transactions for directed accounts will generally be executed following the execution
of portfolio transactions for non-directed accounts.
B. To the extent that the Registrant provides investment advisory services to its clients, the
transactions for each client account generally will be affected independently, unless the
Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to seek best execution, to negotiate more favorable commission
rates or to allocate equitably among the Registrant’s clients’ differences in prices and
commissions or other transaction costs that might have been obtained had such orders
been placed independently. Under this procedure, transactions will be averaged as to
price and will be allocated among clients in proportion to the purchase and sale orders
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placed for each client account on any given day. The Registrant shall not receive any
additional compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant’s Principal. All investment
supervisory clients are advised that it remains their responsibility to advise the Registrant
of any changes in their investment objectives and / or financial situation. All clients (in
person or via telephone) are encouraged to review financial planning issues (to the extent
applicable), investment objectives and account performance with the Registrant on an
annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and / or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer / custodian
and / or program sponsor for the client accounts. The Registrant may also provide a
written periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant can receive an economic benefit from
Schwab (and/or others). The Registrant, without cost (and/or at a discount), may receive
support services and/or products from Schwab (which may include direct monetary
assistance from Schwab to obtain certain services or products).
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab as a result of this arrangement. There is no corresponding
commitment made by the Registrant to Schwab or any other entity to invest any specific
amount or percentage of client assets in any specific mutual funds, securities or other
investment products as a result of the above arrangement.
B. The Registrant does not compensate, directly or indirectly, any person, other than its
representatives, for client referrals.
Item 15
Custody
The Registrant shall have the ability to deduct its advisory fee from the client’s custodial
account. Clients are provided with written transaction confirmation notices, and a written
summary account statement directly from the custodian (i.e., Schwab, etc.) at least
quarterly.
To the extent that Registrant provides clients with periodic account statements or reports,
the client is urged to compare any statement or report provided by Registrant with the
account statements received from the account custodian.
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The account custodian does not verify the accuracy of Registrant’s advisory fee
calculation.
In addition, certain clients have established asset transfer authorizations which permit the
qualified custodian to rely upon instructions from the Registrant to transfer client funds
or securities to third parties. These arrangements are also disclosed at ADV Part 1, Item
9, but in accordance with the guidance provided in the SEC’s February 21, 2017
Investment Adviser Association No-Action Letter, the affected accounts are not subject
to an annual surprise CPA examination.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, the client shall be required to execute an Asset Management Agreement,
naming the Registrant as the client’s attorney and agent in fact, granting the Registrant
full authority to buy, sell, or otherwise effect investment transactions involving the assets
in the client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the types /
amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities owned by the
client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Registrant may consult with clients as they may request in regard to
corporate actions of individual issuers and investment companies, consistent with the
Registrant’s fiduciary duty to act in the best interests of its clients.
B. Clients will receive their proxies or other solicitations directly from their custodian.
Clients may contact the Registrant to discuss any questions they may have with a
particular solicitation.
Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
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C. The Registrant has not been the subject of a bankruptcy petition.
The Registrant’s Chief Compliance Officer, Matthew Welsh, remains available to address
any questions that a client or prospective client may have regarding the above disclosures
and arrangements.
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