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Item 1: Cover Page
Golden Gate Personal Financial Planning LLC
a Registered Investment Advisor
235 Montgomery Street, Suite 1156
San Francisco, CA 94104
415-344-0549
info@ggpfp.com
http://www.ggpfp.com
Form ADV Part 2A Disclosure Brochure
February 11. 2026
This brochure provides information about the qualifications and business practices of
Golden Gate Personal Financial Planning LLC. If you have any questions about the
contents of this brochure, please contact us at the address provided.
This brochure has not been approved by the United States Securities and Exchange
Commission or any state securities authority. Registration of an investment advisor does not
imply a certain level of skill or training.
Form ADV Part 2
Page 1 of 16
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Item 2: Material Changes
This brochure dated February 11, 2026, is a document prepared according to the
requirements and rules published by the United States Securities and Exchange Commission
on July 28, 2010.
Since the last required annual update of the firm's brochure was filed on January 20, 2025,
there have been no material changes made to this brochure.
The firm will ensure that you receive a summary of any material changes to this and
subsequent brochures within 120 days of the close of its business’ fiscal year. It may further
provide other ongoing disclosure information about material changes as necessary based on
changes or new information, at any time, without charge.
Additional information about the firm is also available via at https://adviserinfo.sec.gov/
Form ADV Part 2
Page 2 of 16
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Item 3: Table of Contents
Item 1: Cover Page ............................................................................................................................... 1
Item 2: Material Changes ...................................................................................................................... 2
Item 3: Table of Contents ..................................................................................................................... 3
Item 4: Advisory Business .................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................ 7
Item 6. Performance-Based Fees and Side-By-Side Management ........................................................ 8
Item 7. Types of Clients ........................................................................................................................ 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss. ................................................ 8
Item 9. Disciplinary Information .......................................................................................................... 9
Item 10. Other Financial Industry Activities and Affiliations............................................................... 9
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........... 9
Item 12. Brokerage Practices .............................................................................................................. 10
Item 13. Review of Accounts .............................................................................................................. 12
Item 14. Client Referrals and Other Compensation ............................................................................ 12
Item 15. Custody ................................................................................................................................. 12
Item 16. Investment Discretion ........................................................................................................... 13
Item 17. Voting Client Securities ........................................................................................................ 14
Item 18. Financial Information ........................................................................................................... 14
Brochure Supplement Part 2B ............................................................................................................. 15
Form ADV Part 2
Page 3 of 16
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Item 4: Advisory Business
Golden Gate Personal Financial Planning LLC is a Registered Investment Advisor with the
U.S. Securities and Exchange Commission. The firm and its principal, Sara Ellefsen, MBA,
CFP®, offers financial planning, investment advice, and investment management and
supervisory services.
These services are provided as defined by the individual needs and objectives of the client
and are specified in the client’s Service Agreement. A client engagement may include a
selection of the following categories, as appropriate to the individual situation:
(A) Financial Planning:
The planning process includes a comprehensive appraisal of a client’s goals, financial
position, needs analysis, and action plan with specific recommendations.
The plan provides analysis and recommendations for the following goals:
☐ Home Purchase – rent vs. buy analysis
☐ Child’s Education
☐ Retirement/Financial Independence
☐ Other
Financial planning addresses the following areas:
☐ Net Worth
☐ Cash Flow (Income, Expenses, and Debt Management)
☐ Insurance and Risk Management
☐ Tax Management
☐ Stock Grant Strategies
☐ Investment Account Recommendations (e.g. Roth vs. Traditional IRA)
☐ General Asset Allocation (equities, bonds, and cash)
☐ Coordination with Estate Planning
☐ Assistance with Plan Implementation
☐ Other
(B) Investment Advice and Management:
Investment recommendations are based on the client’s objectives, time horizon, and risk
profile as developed in the financial planning process. Investment planning will address the
following areas:
☐ Customized Portfolio Design
☐ Asset Class Selection
☐ Broker/Custodian Recommendation
☐ Specific Securities Recommendations
☐ Tax Strategies
☐ Liquidity Requirements
☐ Portfolio Rebalancing
☐ Other
Form ADV Part 2
Page 4 of 16
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
(C) Trading Discretion:
As part of its services, the firm may recommend that the client engage in certain transactions
(e.g., to rebalance a portfolio). The firm will manage the execution of transactions needed to
implement the investment recommendations only if the client elects to work with the firm on
a discretionary basis.
If client chooses, the firm may obtain from client a separate limited power of attorney
authorizing firm to act on client’s behalf on a discretionary basis. Such limited power allows
the firm to place buy and sell orders for any security, in any amount, that the client could
place acting on his or her own behalf.
This agreement also allows the firm to direct fund transfers to same-title accounts, request
distributions to be sent to the client, and, upon specific authorization, to invoice the client’s
broker for payment of the firm's fees. Discretion is granted at the client’s choice and is not a
requirement of working with the firm.
If the client elects not to grant firm discretionary authority, he or she remains solely
responsible for managing, implementing and/or effecting any relevant transactions needed to
implement the recommendation(s). The client is further responsible for providing the firm
with all updated account and asset information needed to conduct ongoing analysis and
recommendations as part of the investment advisory services provided.
Retirement Plan Rollover Recommendations - When Golden Gate Personal Financial
Planning provides investment advice about your retirement plan account or individual
retirement account (“IRA”) including whether to maintain investments and/or proceeds in
the retirement plan account, roll over such investment/proceeds from the retirement plan
account to a IRA or make a distribution from the retirement plan account, we acknowledge
that Golden Gate Personal Financial Planning is a “fiduciary” within the meaning of Title I
of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue
Code (“IRC”) as applicable, which are laws governing retirement accounts. The way Golden
Gate Personal Financial Planning makes money creates conflicts with your interests so
Golden Gate Personal Financial Planning operates under a special rule that requires Golden
Gate Personal Financial Planning to act in your best interest and not put our interest ahead of
you.
Under this special rule’s provisions, Golden Gate Personal Financial Planning must as a
fiduciary to a retirement plan account or IRA under ERISA/IRC:
• Meet a professional standard of care when making investment recommendations
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(e.g., give prudent advice);
Never put the financial interests of Golden Gate Personal Financial Planning ahead
of you when making recommendations (e.g., give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that Golden Gate Personal
Financial Planning gives advice that is in your best interest;
Form ADV Part 2
Page 5 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
•
Charge no more than is reasonable for the services of Golden Gate Personal
Financial Planning; and
Give Client basic information about conflicts of interest.
•
To the extent We recommend you roll over your account from a current retirement plan
account to an individual retirement account managed by Golden Gate Personal Financial
Planning, please know that Golden Gate Personal Financial Planning and our investment
adviser representatives have a conflict of interest.
To the extent we recommend you roll over your account from a current retirement plan to an
individual retirement account (“IRA”) managed by us and subject to our investment
advisory fees, this is a conflict of interest because we could (based upon our tiered fixed fee
structure) have a financial incentive to recommend that you move your IRA to us even if it is
not in your best interest
We have taken steps to manage this conflict of interest. We have adopted an impartial
conduct standard whereby our investment adviser representatives will (i) provide investment
advice to a retirement plan participant regarding a rollover of funds from the retirement plan
in accordance with the fiduciary status described below, (ii) not recommend investments
which result in Golden Gate Personal Financial Planning receiving unreasonable
compensation related to the rollover of funds from the retirement plan to an IRA, and (iii)
fully disclose compensation received by Golden Gate Personal Financial Planning and our
supervised persons and any material conflicts of interest related to recommending the
rollover of funds from the retirement plan to an IRA and refrain from making any materially
misleading regarding such rollover.
When providing advice to you regarding a retirement plan account or IRA, our investment
advisor representatives will act with the care, skill, prudence, and diligence under the
circumstances then prevailing that a prudent person acting in a like capacity and familiar
with such matters would use in the conduct of an enterprise of a like character and with like
aims, based on the investment objectives, risk, tolerance, financial circumstances, and a
client’s needs, without regard to the financial or other interests of Golden Gate Personal
Financial Planning or our affiliated personnel.
Client Assets Managed by Golden Gate Personal Financial Planning
The amount of clients’ assets managed by Golden Gate Personal Financial Planning totaled
$195,935,082 as of January 28, 2026. $195,935,082 of these assets are managed on a
discretionary basis and $0.00 are managed on a non-discretionary basis.
Form ADV Part 2
Page 6 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Item 5: Fees and Compensation
The fee is a flat rate and is tiered according to the services provided to the client. The tiers
are based on the complexity of the planning need and client situation. Fees and services
include:
Services / Planning Need
Base Base
x 2
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Base
x 3
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Base
x 4
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• Comprehensive goals-based financial planning
• Portfolio design and asset class research
• Reviews and rebalancing analysis
• Investment advice and management
• Integration with tax, insurance, and legal planning
& allied professionals
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• First year client relationship
• Assets $2-5m
• Stock grants/options up to $500k value
• Proprietary company benefits programs
• Concentrated real estate holdings
• Assets $6-10m
• Stock grants/options $500k-$1m
• Business ownership
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• Assets >$10m
• Stock grants/options over $1m
• Multi-generational planning
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Base Rate: $7,800/year or $1,950/quarter
x 1
x 2
x 3
x 4
Quarterly fee:
$1,950
$3,900
$5,850
$7,800
Other services may be included as required by the client situation depending on the specific
need.
The fee structure is outlined in the firm’s service agreement. Fees are invoiced quarterly at
the end of each quarter. Fees are negotiable at the advisor’s discretion based upon the type
of client, the services requested, the complexity of the client's situation and the relationship
of the client and the investment adviser representative.
For clients who work with the firm on a discretionary basis, the custodian may deduct the
firm's fees from the client’s account on the firm's behalf. These fees are noted on the
custodian’s statements. Client provides written authorization for this disbursement as part of
the discretionary agreement and prior to any fees being paid.
Form ADV Part 2
Page 7 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
On occasion the firm may work with a client on a single engagement basis, rather than
annual fee. The amount of the fee assessed is defined by the above service tiers. Project fees
for a single engagement require a deposit of 50% of the estimated total cost payable on
signing the contract. The balance is due at completion of the engagement with delivery of the
final financial plan.
Fees are not collected for services to be performed more than six months in advance. The
firm or the client may terminate the agreement within five days of the date of acceptance
without incurring any fees. Subsequently, if either the firm or the client elects to terminate
the engagement prior to completion of services being delivered by the firm, the client will
incur only the pro-rata charge for services rendered prior to termination. Any unearned fees
will be refunded.
Fees paid to the firm are separate and distinct from the fees and expenses charged by mutual
funds and exchange traded funds to their shareholders and/or by the custodian for brokerage
transaction services. These fees and expenses are described in each fund’s prospectus and in
the brokerage account agreement. The firm does not receive any portion of these
commissions, fees, and costs. The firm does not receive compensation attributable to the sale
of a security or other investment or insurance product (e.g., brokerage commissions).
The client may purchase securities recommended by the firm directly from a broker or
mutual fund company.
Item 6. Performance-Based Fees and Side-By-Side Management
Neither the firm nor its representative charges fees based on the performance of the client’s
accounts (such as a share of capital gains on, or capital appreciation of, clients’ assets).
Item 7. Types of Clients
The firm generally provides its services to individuals (including trusts, estates, 401k plans
and IRAs of individuals) and high net worth individuals. The firm does not require a
minimum of assets for working with clients but does have a fee minimum of $7,800 for
either an annual fee or for a single planning engagement. The firm works with clients on
both a discretionary and non-discretionary basis.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss.
The firm evaluates the client’s financial objectives and risk parameters as part of the
financial planning process, defines an investment plan, and designs a corresponding
portfolio. Portfolios are reallocated as they become out of alignment with their targets and/or
the client’s objectives change. Portfolio reviews are conducted at the client’s request or as
their needs may require it.
Form ADV Part 2
Page 8 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
The firm generally attempts to minimize transaction frequency for reasons of cost and tax
efficiency.
The primary focus of the investment implementation is diversified, liquid no-load mutual
funds and exchange-traded funds, frequently index funds, and other investments as deemed
appropriate such as select alternative investments which also meet the liquidity and
diversification criteria, to achieve the asset class requirements and other parameters defined
in the planning.
The firm makes its recommendations based on its understanding of the client’s needs and
objectives. Investment recommendations made by the firm are subject to various market,
currency, economic, political, and business risks. These recommendations do not guarantee
any specific level of future performance and will not always be profitable. Investment in
securities involves risk of loss.
Item 9. Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to your evaluation of the firm or its
representative. The firm has no information applicable to this Item.
Item 10. Other Financial Industry Activities and Affiliations
The firm and its representative have no business engagement other than providing the
services outlined in Item 4. The firm is not a general partner in any partnership in which
clients are solicited to invest.
The firm does not receive fees that are contingent on a client’s purchase or sale of a financial
product. The firm does not receive fees from another party based on the referral of a client or
the client’s business.
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
The firm and its representative adhere to the Certified Financial Planner (CFP) Board’s Code
of Ethics and Professional Responsibility which includes seven principles: integrity,
objectivity, competence, fairness, confidentiality, professionalism and diligence.
In addition, the firm provides a Fiduciary Oath that it will exercise its best efforts to act in
good faith and in the best interests of the client.
Form ADV Part 2
Page 9 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
The firm and its representative may buy or sell for their personal account(s) investment
products identical to those recommended to clients. These investments are widely held,
diversified, and/or publicly traded securities.
Item 12. Brokerage Practices
You are under no obligation to act on the financial planning recommendations of Golden
Gate Personal Financial Planning. If we assist you in the implementation of any
recommendations, we are responsible to ensure that you receive the best execution possible.
Brokerage Recommendations
Golden Gate Personal Financial Planning actively recommends, and in some cases requires,
that clients establish brokerage accounts with the Schwab Advisor Services division of
Charles Schwab & Company, Inc. (“Schwab”), a FINRA-registered broker-dealer, Member
SIPC, to maintain custody of clients’ assets and to effect trades for their accounts.
Although Golden Gate Personal Financial Planning recommends clients establish accounts
at Schwab, it is the client’s decision to custody assets with Schwab. Golden Gate Personal
Financial Planning is independently owned and operated and not affiliated with
Schwab. Golden Gate Personal Financial Planning can recommend additional unaffiliated
broker-dealers to affect fixed income transactions.
Schwab provides Golden Gate Personal Financial Planning with access to its institutional
trading and custody services, which are typically not available to Schwab retail
investors. These services generally are available to independent investment advisors on an
unsolicited basis, at no charge to them so long as a pre-determined minimum amount of the
advisor’s clients’ assets are maintained at Schwab Advisor Services. These services are not
contingent upon Golden Gate Personal Financial Planning committing to Schwab any
specific amount of business (assets in custody or trading commissions). Schwab’s brokerage
services include the execution of securities transactions, custody, research, and access to
mutual funds and other investments that are otherwise generally available only to
institutional investors or would require significantly higher minimum initial investment.
Schwab Advisor Services also makes available to Golden Gate Personal Financial Planning
other products and services that benefit Golden Gate Personal Financial Planning but may
not directly benefit clients’ accounts. Many of these products and services can be used to
service all or some substantial number of Golden Gate Personal Financial Planning’s
accounts, including accounts not maintained Schwab.
Schwab’s products and services that assist Golden Gate Personal Financial Planning in
managing and administering clients’ accounts include software and other technology that (i)
provides access to client account data (such as trade confirmations and account statements);
(ii) facilitate trade execution and allocate aggregated trade orders for multiple client
accounts; (iii) provide research, pricing and other market data; (iv) facilitate payment of
Form ADV Part 2
Page 10 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Golden Gate Personal Financial Planning’s fees from some of its accounts; and (v) assist
with back-office functions, recordkeeping and client reporting.
Schwab Advisor Services also offers other services intended to help Golden Gate Personal
Financial Planning manage and further develop its business enterprise. These services
include: (i) compliance, legal and business consulting; (ii) publications and conferences on
practice management and business succession; and (iii) access to employee benefits
providers, human capital consultants and insurance providers. Schwab Advisor Services
will discount or waive fees it would otherwise charge for some of these services or pay all or
part of the fees of a third-party providing these services to Golden Gate Personal Financial
Planning. Schwab Advisor Services will also provide other benefits such as educational
events or occasional business entertainment of Golden Gate Personal Financial Planning
personnel. While as a fiduciary, Golden Gate Personal Financial Planning endeavors to act
in its clients’ best interests, Golden Gate Personal Financial Planning’s recommendation that
clients maintain their assets in accounts at Schwab will take into account availability of
some of the foregoing products and services and other arrangements not solely on the nature
of cost or quality of custody and brokerage services provided by Schwab, which creates a
conflict of interest.
Directed Brokerage
Clients are allowed to select the broker-dealer that will be used for their accounts. Clients
directing the use of a particular broker/dealer or other custodian must understand that we
may not be able to obtain the best prices and execution for the transaction. Under a client-
directed brokerage arrangement, clients may receive less favorable prices than would
otherwise be the case if the client had not designated a particular broker/dealer or custodian.
Directed brokerage account trades are generally placed by Golden Gate Personal Financial
Planning after effecting trades for other clients of Golden Gate Personal Financial Planning.
In the event that a client directs Golden Gate Personal Financial Planning to use a particular
broker or dealer, Golden Gate Personal Financial Planning may not be authorized to
negotiate commissions and may be unable to obtain volume discounts or best execution. In
addition, under these circumstances a disparity in commission charges may exist between
the commissions charged to clients who direct Golden Gate Personal Financial Planning to
use a particular broker or dealer versus clients who do not direct the use of a particular
broker or dealer.
The firm may also recommend Vanguard or TIAA-CREF on occasion.
Soft Dollar Benefits
An investment adviser receives soft dollar benefits from a broker-dealer when the
investment adviser receives research or other products and services in exchange for client
securities transactions or maintaining an account balance with the broker-dealer.
Form ADV Part 2
Page 11 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Golden Gate Personal Financial Planning does not have a soft dollar agreement with a
broker-dealer or a third-party.
Item 13. Review of Accounts
The firm’s representative conducts reviews as requested by the client and according to the
terms specified in the Service Agreement. It may recommend a review annually and/or when
a client’s personal circumstances may warrant it. The review may include a report that
details performance and financial progress toward goals. Reviews are conducted by the
firm’s principal, Sara Ellefsen.
Clients also receive account statements from their broker(s) or custodian(s).
Item 14. Client Referrals and Other Compensation
The firm does not pay fees to another party based on the referral of a client or the client’s
business. The firm does not receive economic benefit from a person who is not a client for
providing advisory services to clients.
Please see Item 5, Fees and Compensation, Item 10, Other Financial Industry Activities and
Affiliations and Item 12, Brokerage Practices, for additional discussion concerning other
compensation.
Item 15. Custody
Custody, as it applies to investment advisors, has been defined by regulators as having
access to or control over client funds and/or securities. In other words, custody is not
limited to physically holding client funds and securities. If an investment adviser has the
ability to access or control client funds or securities, the investment adviser is deemed to
have custody and must ensure proper procedures are implemented.
Golden Gate Personal Financial Planning is deemed to have custody of client funds and
securities whenever Golden Gate Personal Financial Planning is given the authority to have
fees deducted directly from client accounts. However, this is the only form of custody
Golden Gate Personal Financial Planning will ever maintain. It should be noted that
authorization to trade in client accounts is not deemed by regulators to be custody.
For accounts in which Golden Gate Personal Financial Planning is deemed to have custody,
we have established procedures to ensure all client funds and securities are held at a
qualified custodian in a separate account for each client under that client’s name. Clients or
an independent representative of the client will direct, in writing, the establishment of all
accounts and therefore are aware of the qualified custodian’s name, address and the manner
in which the funds or securities are maintained. Finally, account statements are delivered
Form ADV Part 2
Page 12 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
directly from the qualified custodian to each client, or the client’s independent
representative, at least quarterly. Clients should carefully review those statements and are
urged to compare the statements against reports received from Golden Gate Personal
Financial Planning. When clients have questions about their account statements, they should
contact Golden Gate Personal Financial Planning or the qualified custodian preparing the
statement.
When fees are deducted from an account, Golden Gate Personal Financial Planning is
responsible for calculating the fee and delivering instructions to the custodian. Custody of
assets is maintained with an independent custodian recommended by the firm or by a broker,
mutual fund company, or bank of the client’s choosing. The client is solely responsible for
paying all transaction and service costs of the custodian. The client receives account
statements directly from the custodian. The firm recommends that its clients carefully review
statements to determine that account transactions, including deductions to pay advisory fees,
are proper.
Item 16. Investment Discretion
When providing asset management services, Golden Gate Personal Financial Planning
maintains trading authorization over your Account and can provide management services on
a discretionary basis. When discretionary authority is granted, we will have the authority to
determine the type of securities and the amount of securities that can be bought or sold for
your portfolio without obtaining your consent for each transaction.
If you decide to grant trading authorization on a non-discretionary basis, we will be
required to contact you prior to implementing changes in your account. Therefore, you will
be contacted and required to accept or reject our investment recommendations including:
• The security being recommended
• The number of shares or units
• Whether to buy or sell
Once the above factors are agreed upon, we will be responsible for making decisions
regarding the timing of buying or selling an investment and the price at which the
investment is bought or sold. If your accounts are managed on a non-discretionary basis,
you need to know that if we are not able to reach you or you are slow to respond to our
request, it can have an adverse impact on the timing of trade implementations and we may
not achieve the optimal trading price.
You will have the ability to place reasonable restrictions on the types of investments that
may be purchased in your Account. You may also place reasonable limitations on the
discretionary power granted to Golden Gate Personal Financial Planning so long as the
limitations are specifically set forth or included as an attachment to the client agreement.
Form ADV Part 2
Page 13 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Item 17. Voting Client Securities
The firm does not exercise proxy voting authority over client securities. Clients are
instructed to inform the custodian that the firm should not be designated the party to receive
information on voting client proxies. The obligation to vote client proxies shall at all time
rest with the client.
Item 18. Financial Information
The firm has no financial commitment that impairs its ability to meet contractual and
fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
Form ADV Part 2
Page 14 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549
Brochure Supplement Part 2B
Item 1. Cover Page.
This Brochure Supplement provides information about the firm’s principal, Sara Ellefsen.
Please contact her if you have any questions about the contents of this supplement.
Item 2. Educational Background and Business Experience.
The principal officer of the firm is Sara Ellefsen, MBA, CFP®. Sara is the founding
principal of the firm. Sara’s birth date is June 15, 1964. Education includes a Bachelor of
Arts degree from Luther College, a Master’s in Business Administration (MBA) degree from
the University of Minnesota’s Carlson School of Management, and a Personal Financial
Planning certificate from the University of California, Berkeley.
Sara has completed the Series 65 exam — the NASAA Investment Advisers Law Examination
65 licensed and the firm is a Registered Investment Advisor with the U.S. Securities and
Exchange Commission.
Sara has completed all requirements for Certified Financial Planner™ certification, including
Education, Examination, Experience, and Ethics.
Sara is a member of the San Francisco chapter of the Financial Planning Association (FPA).
Item 3. Disciplinary Information
There are no legal or disciplinary events to disclose.
Item 4. Other Business Activities.
The principal does not engage in business activities other than those provided as noted in this
brochure.
Item 5. Additional Compensation
The firm and its principal do not receive fees or other compensation from persons other than
its clients for providing advisory services.
Item 6. Supervision
Advice is provided solely by the firm’s principal, Sara Ellefsen.
Form ADV Part 2
Page 15 of 15
2025 Golden Gate Personal Financial Planning LLC
235 Montgomery Street, Suite 1156 • San Francisco, CA 94104 • 415-344-0549