View Document Text
ITEM 1: COVER PAGE
Part 2A of Form ADV Firm Brochure
August 2025
Golden State Equity Partners
SEC CRD No. 322879
5001 Spring Valley Rd, Suite 810W, Dallas, TX, 75244
Phone: 260-469-9243
Email: compliance@orgpag.com
This brochure provides information about the qualifications and business practices of Golden State Equity
Partners, LLC. If you have any questions about the contents of this brochure, please contact us at 260-469-
9243 or via email to Matthew Reynolds at compliance@orgpag.com The information in this brochure has not
been approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or by any state securities
authority. Registration with the SEC or any state securities authority does not imply a certain level of skill or
training.
Additional information about Golden State Equity Partners, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
1
GSEP Firm Brochure 8.2025
ITEM 2: MATERIAL CHANGES
This Firm Brochure is our disclosure document prepared according to regulatory requirements and
rules. Consistent with the rules, we will ensure that you receive a summary of any material changes
to this and subsequent Brochures within 120 days of the close of our business fiscal year.
Furthermore, we will provide you with other interim disclosures about material changes as necessary.
• The Chief Compliance Officer was updated from Patrick Catone to Matthew Reynolds.
• The Firm’s ownership structure has changed, with Michael Mansur having the largest individual
ownership position in Ascentis Operations, LLC, the holding company of Golden State Equity
Partners, LLC through a private Irrevocable Trust. GSEP affiliations include Ascentis Asset
Management, LLC (CRD #318126), Ascentis Wealth Management, LLC (CRD #330923) and
ORG Partners, LLC (CRD #312728) through common ownership.
• John Nahas will act as President for Golden State Equity Partners, LLC.
• The home office has changed to 5001 Spring Valley Rd, Suite 810W, Dallas, TX, 75244.
2
GSEP Firm Brochure 8.2025
ITEM 3: TABLE OF CONTENTS
Contents
ITEM 1: COVER PAGE ............................................................................................................................................................. 1
ITEM 2: MATERIAL CHANGES ............................................................................................................................................... 2
ITEM 3: TABLE OF CONTENTS ............................................................................................................................................. 3
ITEM 4: ADVISORY BUSINESS .............................................................................................................................................. 5
A.
GOLDEN STATE EQUITY PARTNERS, L L C ........................................................................................................ 5
B.
TYPES OF ADVISORY SERVICES OFFERED ..................................................................................................... 5
B.1.
ASSET MANAGEMENT .............................................................................................................................................. 5
B.2.
COMPREHENSIVE PORTFOLIO MANAGEMENT ...................................................................................................... 5
B.3.
FINANCIAL PLANNING & CONSULTING ................................................................................................................... 5
B.4.
RETIREMENT PLAN CONSULTING ......................................................................................................................... 6
B.5.
REFERRALS TO THIRD PARTY MONEY MANAGERS ........................................................................................ 7
B.6.
TAILORING OF ADVISORY SERVICES ..................................................................................................................... 7
B.7.
PARTICIPATION IN WRAP FEE PROGRAMS ....................................................................................................... 8
B.8.
REGULATORY ASSETS UNDER MANAGEMENT ................................................................................................... 8
ITEM 5: FEES AND COMPENSATION .................................................................................................................................... 8
A.
COMPENSATION FOR OUR ADVISORY SERVICES .......................................................................................... 8
A.1.
ASSET MANAGEMENT .............................................................................................................................................. 8
A.2.
COMPREHENSIVE PORTFOLIO MANAGEMENT ...................................................................................................... 8
A.5.
FINANCIAL PLANNING & CONSULTING ................................................................................................................... 9
A.6.
RETIREMENT PLAN CONSULTING ....................................................................................................................... 10
A.7.
REFERRALS TO THIRD PARTY MANAGERS ...................................................................................................... 10
B.
TERMINATION OF AGREEMENT - REFUNDS ................................................................................................... 10
C.
PORTFOLIO VALUES FOR FEE CALCULATIONS ............................................................................................. 11
D.
MUTUAL FUND FEES ............................................................................................................................................. 11
E.
ADDITIONAL FEES & EXPENSES ........................................................................................................................ 12
F.
COMMISSIONABLE SECURITIES SALES .......................................................................................................... 12
G.
CONFLICTS CREATED BY OUR FEE STRUCTURE ......................................................................................... 12
Recommending Rollovers and Transfers to Golden State ........................................................................................ 12
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT .................................................................. 12
ITEM 7: TYPES OF CLIENTS................................................................................................................................................ 13
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS ..................................................... 13
A.
METHODS OF ANALYSIS & INVESTMENT STRATEGIES ............................................................................... 13
B.
RISKS ......................................................................................................................................................................... 15
ITEM 9: DISCIPLINARY INFORMATION .............................................................................................................................. 16
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .......................................................................... 16
3
GSEP Firm Brochure 8.2025
A.
BROKER-DEALER OR REPRESENTATIVE REGISTRATION .............................................................................. 16
B.
FUTURES OR COMMODITY REGISTRATION ....................................................................................................... 17
C.
MATERIAL RELATIONSHIPS MAINTAINED BY THIS ADVISORY BUSINESS AND CONFLICTS OF INTEREST . 17
Conflict of Interests .................................................................................................................................................. 17
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING
................................................................................................................................................................................................... 18
ITEM 12: BROKERAGE PRACTICES ................................................................................................................................... 19
ITEM 13: REVIEW OF ACCOUNTS ...................................................................................................................................... 22
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION .................................................................................... 22
Transition Assistance – Raymond James & Associates ........................................................................................... 23
Testimonials: ........................................................................................................................................................... 23
ITEM 15: CUSTODY ................................................................................................................................................................ 24
ITEM 16: INVESTMENT DISCRETION ................................................................................................................................. 24
ITEM 17: VOTING CLIENT SECURITIES ............................................................................................................................ 24
ITEM 18: FINANCIAL INFORMATION................................................................................................................................... 24
4
GSEP Firm Brochure 8.2025
ITEM 4: ADVISORY BUSINESS
A. GOLDEN STATE EQUITY PARTNERS, L L C
Golden State Equity Partners, LLC (“GSEP” and/or “the firm”) is an investment adviser registered under
the Investment Advisers Act of 1940. GSEP was formed as a California limited liability company in 2017
and reorganized as a Delaware limited liability company in July of 2022. In August 2025 the firm’s owners
sold GSEP to Ascentis Operations, LLC. The Firm’s ownership structure then changed, with Michael
Mansur having the largest individual ownership position in Ascentis Operations, LLC, the holding
company of GSEP through a private Irrevocable Trust. GSEP affiliations include Ascentis Asset
Management, LLC (CRD #318126), Ascentis Wealth Management, LLC (CRD #330923) and ORG
Partners, LLC (CRD #312728) through common ownership.
Our firm’s home office is located at 5001 Spring Valley Rd, Suite 810W, Dallas, TX, 75244. Other
investment adviser representatives of the firm are permitted to conduct their business under a “doing
business as” name, otherwise known as a “DBA.” which are listed in the firms ADV.
TYPES OF ADVISORY SERVICES OFFERED
As discussed below, our firm provides individuals and other types of clients with a wide array of
investment advisory services, including asset management, comprehensive portfolio management, and
financial planning services. Our firm seeks to establish a service-oriented advisory practice with open
lines of communication for many different types of clients to help meet their financial goals while remaining
sensitive to risk tolerance and time horizons. Working with clients to understand their investment
objectives while educating them about our process and facilitates the kind of working relationship we
value.
A.1. ASSET MANAGEMENT
As part of our Asset Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (ETFs”), options, mutual funds and other public and private securities investments
and complex investments such as alternative investments or private placements. The client’s individual
investment strategy is tailored to their specific needs and typically includes some or all the previously
mentioned securities. Portfolios will be designed to meet a particular investment goal, determined to be
suitable to the client’s circumstances. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives.
A.2. COMPREHENSIVE PORTFOLIO MANAGEMENT
As part of our Comprehensive Portfolio Management service, clients will be provided a combination of
asset management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. Our firm conducts client
meetings to understand their current financial situation, existing resources, financial goals, and tolerance
for risk. Based on what is learned, an investment approach is presented to the client, consisting of
individual stocks, bonds, ETFs, options, mutual funds and other public and private securities investments
and complex investments such as private placements and alternative investments. Once the appropriate
portfolio has been determined, portfolios are continuously and regularly monitored, and if necessary,
rebalanced based upon the client’s individual needs, stated goals and objectives. Upon client request, our
firm provides a summary of observations and recommendations for the planning or consulting aspects of
this service.
A.3. FINANCIAL PLANNING & CONSULTING
5
GSEP Firm Brochure 8.2025
Our firm representatives provide a variety of standalone financial planning and consulting services to
clients for the management of financial resources based upon an analysis of current situation, goals, and
objectives. Financial planning services will typically involve preparing a financial plan or rendering a
financial consultation for clients based on the client’s financial goals and objectives.
This planning or consulting may encompass Investment Planning, Retirement Planning, Estate Planning,
Charitable Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit
Evaluation, or Business and Personal Financial Planning.
As part of our financial planning services, clients may be introduced to unaffiliated digital estate planning
platforms to assist with the creation of legal documents such as wills and trusts. These platforms operate
independently and are not affiliated with our firm.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides clients with
a summary of their financial situation, and observations for financial planning engagements.
Financial consultations are not typically accompanied by a written summary of observations and
recommendations, as the process is less formal than the planning service.
Assuming that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
A.4. RETIREMENT PLAN CONSULTING
Golden State Equity Partners provides retirement plan consulting services to employer plan sponsors on an
ongoing basis. Generally, such consulting services consist of assisting employer plan sponsors in
establishing, monitoring, and reviewing their company's participant- directed retirement plan. As the needs
of the plan sponsor dictate, areas of advising could include: investment options, plan structure and
participant education. Retirement Plan Consulting services typically include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a statement
•
that summarizes the investment goals and objectives along with the broad strategies to be
employed to meet the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation models
•
to aid Participants in developing strategies to meet their investment objectives, time horizon,
financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the investments and notify the
client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, our firm does not provide any advisory services with
respect to the following types of assets: employer securities, real estate (excluding real estate funds and
publicly traded REITS), participant loans, non-publicly traded securities or assets, other illiquid investments,
or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall be in compliance with the applicable state laws regulating
retirement consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
If the client accounts are part of a Plan, and our firm accepts appointment to provide services to such
accounts, our firm acknowledges its fiduciary standard within the meaning of Section 3(21) or 3(38) of
ERISA as designated by the Retirement Plan Consulting Agreement with respect to the provision of
services described therein.
6
GSEP Firm Brochure 8.2025
A.5. REFERRALS TO THIRD PARTY MONEY MANAGERS
Our firm utilizes the services of a third-party money manager for the management of client accounts.
Investment advice and trading of securities will only be offered by or through the chosen third-party
money manager. Our firm will not offer advice on any specific securities or other investments in
connection with this service. Prior to referring clients, our firm will provide initial due diligence on third
party money managers and ongoing reviews of their management of client accounts. In order to assist in
the selection of a third-party money manager, our firm will gather client information pertaining to financial
situation, investment objectives, and reasonable restrictions to be imposed upon the management of the
account.
Our firm will periodically review third party money manager reports provided to the client at least annually.
Our firm will contact clients from time to time in order to review their financial situation and objectives;
communicate information to third party money managers as warranted; and, assist the client in
understanding and evaluating the services provided by the third-party money manager.
Clients will be expected to notify our firm of any changes in their financial situation, investment objectives,
or account restrictions that could affect their financial standing.
A.6. SUB MANAGEMENT AGREEMENT WITH ASCENTIS ASSET MANAGEMENT
GSEP has entered into an agreement with its affiliate, Ascentis Asset Management, LLC (“AAM”). If
authorized by the client, GSEP has the discretion to hire AAM as a sub adviser to manage assets with
discretion, per the Sub-Advisory agreement.
A.7. PRIVATE DIRECT INVESTMENTS PROGRAM “PDI”
GSEP may introduce an opportunity to participate in the PDI program to a limited number of clients. GSEP
will introduce this program to those clients for whom it reasonably believes this program is appropriate given
the client's net worth, investible assets, current portfolio composition, investment objective, liquidity needs,
and risk considerations. GSEP may recommend the allocation of all or part of the client’s PDI Program
assets to one or more of non-affiliate private funds (each a “PF,” and collectively the “PFs”), which will then
invest directly, or through another fund, in private investment offerings that are typically illiquid or have very
limited liquidity. No client is under any obligation to participate in the PDI Program, in order to be an advisory
client and receive other investment management services of GSEP.
Each client receives PDI Program services on a discretionary basis as provided in the client investment
advisory agreement. Also, PDI Program PFs may have limited availability and it is not likely all investors will
have access to every PDI Program investment opportunity. GSEP allocates investment opportunities to
clients under the same allocation policy as our other PDI Program clients. With respect to any PF
investment, only GSEP clients previously invested in the PF (“Precedent Investors”), are eligible to invest in
a PF ahead of other PDI Program clients.
As discussed above, unlike liquid investments, PF investments generally involve additional material risks,
including liquidity constraints and lack of transparency. Additionally, the investor must be able to bear the
complete loss of his/her investment. The terms and conditions of a client's participation in a PF shall be set
forth in the PF’s subscription documents, purchase agreement or other similar documents, which shall be
presented to each participating client for review and consideration.
A.8. TAILORING OF ADVISORY SERVICES
Our firm offers individualized investment advice to our Asset Management and Comprehensive Portfolio
Management clients. General investment advice will be offered to our Financial Planning & Consulting,
Retirement Plan Consulting, and Referrals to Third Party Money Management clients. Each Asset
Management and Comprehensive Portfolio Management client can place reasonable restrictions on the
7
GSEP Firm Brochure 8.2025
types of investments to be held in the portfolio. Restrictions on investments in certain securities or types
of securities may not be possible due to the level of difficulty this would entail in managing the account.
A.9. PARTICIPATION IN WRAP FEE PROGRAMS
Our firm offers and sponsors a wrap fee program, as further described in Part 2A, Appendix 1 (the “Wrap
Fee Program Brochure”). Our firm does not manage wrap fee accounts in a different fashion than non-
wrap fee accounts. All accounts are managed on an individualized basis according to the client’s
investment objectives, financial goals, risk tolerance, etc.
A.10. REGULATORY ASSETS UNDER MANAGEMENT
As of December 31, 2024, GSEP managed a total of $880,384,166 on a discretionary basis.
ITEM 5: FEES AND COMPENSATION
A. COMPENSATION FOR OUR ADVISORY SERVICES
A.1. ASSET MANAGEMENT
The maximum annual fee charged for this service will not exceed 2.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-rata
basis quarterly in advance based on the value of the account(s) on the last day of the previous quarter.
Fees are negotiable and will be deducted from client account(s). In rare cases, our firm will agree to
directly invoice. As part of this process, Clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market values
for each security included in the Assets and all account disbursements, including the amount of the
advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms.
Our firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, legend urging the comparison of information
provided in our statement with those from the qualified custodian will be included.
A.2. COMPREHENSIVE PORTFOLIO MANAGEMENT
The maximum annual fee charged for this service will not exceed 2.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-rata
basis quarterly in advance based on the value of the account(s) on the last day of the previous quarter.
Fees are negotiable and will be deducted from client account(s). In rare cases, our firm will agree to
directly invoice. As part of this process, Clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market values
for each security included in the Assets and all account disbursements, including the amount of the
advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms.
Our firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, a legend urging the comparison of information
provided in our statement with those from the qualified custodian will be included.
A.3. NON-EXEMPT ACCOUNTS
A non-exempt account must have revenue equal or greater than the respective advisor’s Golden State
8
GSEP Firm Brochure 8.2025
override. For accounts which do not meet the minimum, Golden State will directly debit advisor revenue to
cover the requirement by means of Asset Based Pricing. The Asset Based Pricing calculation is based on
a basis point schedule and not a percentage of revenue override. For instance, if the standard override is
10%, a 10bps fee will be assessed to advisor. This minimum management fee may be passed directly to
client, in whole or in part, with appropriate documentation, or simply absorbed by advisor without change
to client account.
a) Accounts exempt from a firm imposed minimum annual fee:
i. The account holder is considered:
1. Self/Advisor personal accounts
2. Spouse/domestic partner and/or
3. Minor Child
ii. To abide by United States Internal Revenue Service limitations, and defined by FINRA
(Immediate Family), familial qualified accounts subject to the annual fee cap will not
have a firm-imposed management fee greater than the nominal administrative fee of
0.035% regardless of advisors’ previously mentioned pay-out percentage
iii. Client/Account qualifies through “flex billing”
1. Flex billing – this is the term designating a particular account may not be billed
an annual fee as said account has the annual fee debited from another
account’s prior approved billing arrangement. Prior approval is required
iv. Account does not hold advisory assets (for example assets used for consolidated
reporting purposes only wherein firm/IAR does not have fiduciary or custodial
responsibilities) or is an SMA billed direct by the custodian
v. Client is a current branch employee or advisor/affiliate of the RIA
A.4. EMPLOYER SPONSORED PLANS
Our firm offers a service to clients which allows the Firm to offer discretionary investment management for
employer sponsored plans. We leverage the order management system provided by Pontera with respect
to certain accounts (primarily 401(k) participant accounts, health savings accounts and other assets
identified by the client) held with custodians other than our primary custodians. In such instances, the Firm
will review at least annually the available investment options in these accounts, monitor them, and
rebalance and implement its strategies as necessary in the same manner as if such accounts were held
with our primary custodians.
The platform allows us to avoid being considered to have custody of Client funds. We are not affiliated with
the platform in any way and receive no compensation from them for using their platform. A link will be
provided to the Client allowing them to connect an account(s) to the platform. Once Client account(s) is
connected to the platform, Adviser will review the current account allocations. The goal is to improve
account performance over time, minimize loss during difficult markets, and manage internal fees that harm
account performance.
A.5. FINANCIAL PLANNING & CONSULTING
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. The maximum hourly fee to be charged will not exceed $350. Flat fees range
from $1,500 to $10,000. Our firm requires a retainer of 50% of the ultimate financial planning or consulting
fee at the time of signing. The remainder of the fee will be directly billed to the client and due within 30
days of a financial plan being delivered or consultation rendered. Our firm will not require a retainer
exceeding $1,200 when services cannot be rendered within 6 months.
If a client elects to utilize a third-party estate planning platform in connection with financial planning, the
9
GSEP Firm Brochure 8.2025
associated cost may be included in the planning fee or billed separately by the vendor. Golden State
Wealth Management receives no compensation, incentives, or referral fees from these platforms.
A.6. RETIREMENT PLAN CONSULTING
Our Retirement Plan Consulting services are billed on an hourly or flat fee basis or a fee based on the
percentage of Plan assets under management. The total estimated fee, as well as the ultimate fee
charged, is based on the scope and complexity of our engagement with the client. The maximum hourly
fee to be charged will not exceed $250. Our flat fees range from $750 to$10,000. Fees based on a
percentage of managed Plan assets will not exceed 2.00%. The fee- paying arrangements will be
determined on a case-by-case basis and will be detailed in the signed consulting agreement.
A.7. REFERRALS TO THIRD PARTY MANAGERS
The total annual advisory fee for this service shall not exceed 2.00%. A portion of this fee will be paid to
our firm and will be outlined in the third-party money manager’s advisory agreement to be signed by the
client. Clients will be provided with a copy of the chosen third-party money manager’s Form ADV Part 2,
all relevant Brochures, a solicitation disclosure statement detailing the fees to be paid to both firms and
the third-party money manager’s privacy policy. All fees that our firm receives from the third-party money
managers and the written separate disclosures made to clients regarding these fees comply with
applicable state statutes and rules. The billing procedures for this service vary based on the chosen third-
party money manager. The total fee to be charged, as well as the billing cycle, will be detailed in the third-
party money manager’s ADV Part 2A and separate advisory agreement to be signed by the client.
A.8. OTHER FEES AND EXPENSES REALTED TO SUB-ADVISORY SERVICES WITH AAM
If the client authorizes the Advisor to use AAM models, we either do not charge our account level
investment management fee in addition to what GSEP earns to manage assets under AAM Sub‐Advisory
Account or our account level fee is inclusive of the assets managed by AAM. If we exclude the assets under
a AAM Sub‐Advisory agreement, when we calculate the investment management fees we charge you, AAM
will earn a sub‐advisory fee to manage client assets and will compensate GSEP. This compensation
influences GSEP Advisors to hire its affiliate as a sub‐ adviser over other third‐party managers or Sub‐
Managers and creates a conflict of interest. For more information on conflicts of interest, please discuss with
your GSEP Advisor and see documents including, but not limited to, this Brochure, Form CRS, AAM’s Form
ADV, Part 2A, advisory agreements. Hiring our affiliate as a sub‐adviser creates a conflict of interest based
on compensation we receive from our affiliate, AAM.
To help manage conflicts, we have implemented various controls including the following:
• We maintain our Code of Ethics, which details our fiduciary duty to put our clients’ interests ahead of
our own.
• A client may refuse to authorize us to hire AAM as a sub‐adviser;
• Conflicts of interest are disclosed in documents including, but not limited to, this Brochure, Form
CRS, AAM’s Form ADV, Part 2A, advisory agreements
GSEP, nor its Advisors conduct initial or ongoing due diligence on our affiliate, AAM.
B. TERMINATION OF AGREEMENT - REFUNDS
Either party may terminate the advisory agreement signed with our firm for Asset Management and
Comprehensive Portfolio Management services in writing at any time. Upon notice of termination our firm
will process a pro-rata refund of the unearned portion of the advisory fees charged in advance.
Financial Planning & Consulting clients may terminate their agreement at any time before the delivery of a
financial plan by providing written notice. For purposes of calculating refunds, all work performed by us up
10
GSEP Firm Brochure 8.2025
to the point of termination shall be calculated at the hourly fee currently in effect. Clients will receive a pro-
rata refund of unearned fees based on the time and effort expended by our firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing written
notice to the other party. Full refunds will only be made in cases where cancellation occurs within 5
business days of signing an agreement. After 5 business days from initial signing, either party must
provide the other party 30 days written notice to terminate billing.
Billing will terminate 30 days after receipt of termination notice. Clients will be charged on a pro-rata basis,
which takes into account work completed by our firm on behalf of the client. Clients will incur charges for
bona fide advisory services rendered up to the point of termination (determined as 30 days from receipt of
said written notice) and such fees will be due and payable.
C. PORTFOLIO VALUES FOR FEE CALCULATIONS
For purposes of calculating the amount of any asset-based fee owned and payable to Golden State Equity
Partners, LLC, GSEP utilizes the independent pricing services and/or qualified custodians to obtain timely
valuation information for advisory client securities
D. MUTUAL FUND FEES
All fees paid to GSEP for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds and/or exchange traded funds (“ETFs”) in which we may invest your
assets. These fees and expenses are described in each fund's prospectus. These fees will generally
include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes
sales charges, a client may pay an initial or deferred sales charge. Our fees pay for our services in
advising you as to the investment of your assets including, among other things, our assistance in deciding
which mutual fund or funds may be most appropriate to your financial condition and objectives. The mutual
fund fees and expenses, on the other hand, pay for the costs of managing and investing the fund’s
portfolio of investments. A client could invest in a mutual fund directly, without our services, but the client
would not receive the benefit of our services. Clients should review both the fees charged by the funds
and our fees to fully understand the total amount of fees to be paid by the client and to thereby evaluate
the advisory services being provided. Clients should also understand that mutual funds offer a variety of
share classes, some including fees that are more expensive than others and some with no fees. The fund
prospectus will describe these fees
Mutual funds typically offer multiple share classes available for investment based upon certain eligibility
and/or purchase requirements. For instance, in addition to the more commonly offered retail mutual fund
share classes (typically, Class A, B and C shares), mutual funds may also offer institutional or advisor
share classes (the “lower cost share classes”) or other share classes that are designed for purchase in an
account enrolled in an investment advisory programs (typically, Class I, “institutional”, “investor” etc.).
These lower cost share classes usually have a lower expense ratio than other share classes. Furthermore,
when an account purchases Class A Shares, the firm could receive from the mutual fund 12b-1
Service/Distribution fees that are charged to you by the mutual fund.
Class I Shares generally are not subject to 12b-1 Service/Distribution fees. Because of the different
expenses of the mutual fund share classes, it is generally more expensive for you to own Class A Shares
than Class I Shares, and because some firms earn additional revenue in connection with the purchase of
Class A Shares in your Account, they have a financial incentive to recommend Class A Shares for your
account even though Class I Shares may be available in the same or a comparable mutual fund.
GSEP and its advisory representatives typically do not have a financial incentive to recommend or select
share classes that have higher expense ratios because as an investment adviser, GSEP and its
representatives do not collect those fees. The 12b-1 fees are typically retained by the custodian or broker
and do not get forward onto the investment adviser. As a guideline, we encourage our IARs to utilize lower
cost share classes, however, clients may still be invested in other higher cost share classes with higher
11
GSEP Firm Brochure 8.2025
internal expenses when no lower cost share classes for a particular fund is available or the client is not
eligible for the lower cost share classes due to the inability of the client to meet the investment minimums
or any other restrictions imposed by the custodian.
E. ADDITIONAL FEES & EXPENSES
For non-wrap accounts, in addition to the advisory fees we charge, you are also responsible for fees and
expenses charged by custodians and imposed by broker/dealers. These additional charges include
transaction charges, custodial fees, and commission costs. Please refer to the “Brokerage Practices”
section of this Form ADV (Item 12) for additional information.
Clients in wrap accounts will not incur separate transaction costs for trades by their custodian. More
information can be found in our separate Wrap Fee Program Brochure.
F. COMMISSIONABLE SECURITIES SALES
Certain representatives of our firm are also registered representatives are registered representatives of
other broker/dealers, including LPL Financial LLC (“LPL”), member FINRA/SIPC. As such they are able to
accept compensation for the sale of securities or other investment products, including distribution or
service (“trail”) fees from the sale of mutual funds. Clients should be aware that the practice of accepting
commissions for the sale of securities presents a conflict of interest and gives our firm and/or our
representatives an incentive to recommend investment products based on the compensation received.
Our firm generally addresses commissionable sales conflicts that arise when explaining to clients these
sales create an incentive to recommend based on the compensation to be earned and/or when
recommending commissionable mutual funds, explaining that “no-load” funds are also available. Our firm
does not prohibit clients from purchasing recommended investment products through other unaffiliated
brokers or agents.
G. CONFLICTS CREATED BY OUR FEE STRUCTURE
Recommending Rollovers and Transfers to Golden State
Our firm has an inherent conflict of interest in recommending you rollover or transfer your accounts to an
account managed by GSEP since we have an incentive to generate compensation for the firm.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
12
GSEP Firm Brochure 8.2025
GSEP does not charge performance-based fees and therefore has no economic incentive to manage
clients’ portfolios in any way other than what is in their best interests.
ITEM 7: TYPES OF CLIENTS
Our firm has the following types of clients:
Individuals and High Net Worth Individuals;
•
• Trusts, Estates or Charitable Organizations;
• Pension and Profit-Sharing Plans;
• Corporations, Limited Liability Companies and/or Other Business Types
Our firm does not impose requirements for opening and maintaining accounts or otherwise engaging us.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF
LOSS
A. METHODS OF ANALYSIS & INVESTMENT STRATEGIES
The financial advisor you work with has the independence to take the approach that he or she believes is
most appropriate when analyzing investment products and strategies for clients. The financial advisor
chooses his or her own research methods, investment style and management philosophy. It is important
to note that no methodology or investment strategy is guaranteed to be successful or profitable.
When developing recommendations for you, IARs compare your financial goals with your investment risk
tolerance and the risk and potential return of a specific investment. IARs have wide latitude in designing
investment strategies.
Investing in securities involves risks that investors should be sure they understand and should be
prepared to bear. No investment strategy will guarantee a profit or prevent losses. There are some
common approaches that are used by GSEP and/or your IAR in the course of providing advice to clients
as described below:
• Asset Allocation: An investment strategy that aims to balance risk and reward by allocating
assets among a variety of asset classes. At a high level, there are three main asset classes—
equities (stocks), fixed income (bonds), and cash or cash equivalents— each of which have
different risk and rewards. Asset classes are further divided into domestic and foreign investments
with equities divided into small, mid and large capitalization. Bonds have varying durations and
credit quality. By diversifying a portfolio amongst a wide range of asset classes, investors seek to
reduce (but not eliminate) the overall risk of a portfolio through avoiding overexposure to any one
asset class during various market cycles.
Strategic and tactical asset allocation (or a combination of both) may be utilized with domestic
mutual funds, exchange traded funds, or stocks and bonds as the core investments. Global mutual
funds, sector funds and specialty exchange-traded funds may be added as satellite positions.
Portfolios will typically be further diversified among large, medium and small sized investments in
an effort to control the risk associated with traditional markets. Investment strategies designed for
each client are based upon specific objectives stated by the client during consultations. Clients are
generally able change their specific objectives at any time.
• Fundamental Analysis: The analysis of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When
analyzing a stock, futures contract, or currency using fundamental analysis there are two basic
approaches one can use: bottom-up analysis and top down analysis. The terms are used to
13
GSEP Firm Brochure 8.2025
distinguish such analysis from other types of investment analysis, such as quantitative and
technical. Fundamental analysis is performed on historical and present data, but with the goal of
making financial forecasts. There are several possible objectives: (a) to conduct a company stock
valuation and predict its probable price evolution; (b) to make a projection on its business
performance; (c) to evaluate its management and make internal business decisions; (d) and/or to
calculate its credit risk.; and (e) to find out the intrinsic value of the share. When the objective of
the analysis is to determine what stock to buy and at what price, there are two basic methodologies
investors rely upon: (a) Fundamental analysis maintains that markets may misprice a security in the
short run but that the "correct" price will eventually be reached. Profits can be made by purchasing
the mispriced security and then waiting for the market to recognize its "mistake" and reprice the
security; and (b) Technical analysis maintains that all information is reflected already in the price of
a security. Technical analysts analyze trends and believe that sentiment changes predate and
predict trend changes.
Investors' emotional responses to price movements lead to recognizable price chart patterns.
Technical analysts also analyze historical trends to predict future price movement. Investors can
use one or both of these different but complementary methods for stock picking. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
• Technical Analysis: A security analysis methodology for forecasting the direction of prices through
the study of past market data, primarily price and volume. A fundamental principle of technical
analysis is that a market's price reflects all relevant information, so their analysis looks at the
history of a security's trading pattern rather than external drivers such as economic, fundamental
and news events. Therefore, price action tends to repeat itself due to investors collectively tending
toward patterned behavior – hence technical analysis focuses on identifiable trends and conditions.
Technical analysts also widely use market indicators of many sorts, some of which are
mathematical transformations of price, often including up and down volume, advance/decline data
and other inputs. These indicators are used to help assess whether an asset is trending, and if it is,
the probability of its direction and of continuation. Technicians also look for relationships between
price/volume indices and market indicators. Technical analysis employs models and trading rules
based on price and volume transformations, such as the relative strength index, moving averages,
regressions, inter-market and intra-market price correlations, business cycles, stock market cycles
or, classically, through recognition of chart patterns. Technical analysis is widely used among
traders and financial professionals and is very often used by active day traders, market makers and
pit traders. The risk associated with this type of analysis is that analysts use subjective judgment to
decide which pattern(s) a particular instrument reflects at a given time and what the interpretation
of that pattern should be. Charting is a particular type of technical analysis, our firm reviews charts
of market and security activity in an attempt to identify when the market is moving up or down and
to predict when how long the trend may last and when that trend might reverse.
• Cyclical Analysis: A type of technical analysis that involves evaluating recurring price patterns and
trends with the goal buying or selling securities based upon expected price movements or “market
timing.” The risk of market timing based on technical analysis is
that charts may not accurately predict future price movements. Current prices of securities may
reflect all information known about the security and day to day changes in market prices of securities
may follow random patterns and may not be predictable with any reliable degree of accuracy.
Investing in securities involves the risk of loss that investors should be prepared to bear.
• Third-Party Money Manager Analysis: The analysis of the experience, investment philosophies,
and past performance of independent third-party investment managers in an attempt to determine if
that manager has demonstrated an ability to invest over a period and in different economic
conditions. Analysis is completed by monitoring the manager’s underlying holdings, strategies,
concentrations, and leverage as part of our overall periodic risk assessment. Additionally, as part of
14
GSEP Firm Brochure 8.2025
the due-diligence process, the manager’s compliance and business enterprise risks are surveyed
and reviewed. A risk of investing with a third-party manager who has been successful in the past is
that they may not be able to replicate that success in the future. In addition, as our firm does not
control the underlying investments in a third-party manager’s portfolio, there is also a risk that a
manager may deviate from the stated investment mandate or strategy of the portfolio, making it a
less suitable investment for our clients. Moreover, as our firm does not control the manager’s daily
business and compliance operations, our firm may be unaware of the lack of internal controls
necessary to prevent business, regulatory or reputational deficiencies.
B. RISKS
As mentioned above, regardless of the strategy or analysis used, all investments carry the risk of loss
including the loss of principal invested. Some risks can be avoided or mitigated, while others are
completely unavoidable. Some of the common risks you should consider prior to investing include, but are
not limited to:
•
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
•
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s underlying circumstances. For example, political, economic, and social conditions may
trigger market events.
Inflation Risk: If any type of inflation is present, a dollar today will not buy as much as a dollar at the
same subsequent time, because purchasing power is eroded at the rate of inflation. Inflation tends
to erode returns on investments, as well.
• Portfolio Turnover Risk: Active and frequent trading of securities and financial instruments in a
portfolio can result in increased transaction costs, including potentially substantial brokerage
commissions, fees, and other transaction costs. In addition, frequent trading is likely to result in
short-term capital gains tax treatment. As a result of portfolio turnover, the performance of a
portfolio can be adversely impacted.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested
at a potentially lower rate of return (e.g. interest rate). This primarily relates to fixed income securities.
• Business Risk: These risks are associated with an industry or a company within an industry. For
example, oil‐drilling companies depend on finding oil and then refining it (a lengthy process) before
they can generate a profit. They have a greater uncertainty of profitability than an electric company,
which generates its income from a steady stream of customers who buy electricity no matter what
the economic environment is like.
• Financial Risk: Excessive borrowing to finance a business’s operations increases the uncertainty
of profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
• Liquidity Risk: When consistent with a client’s investment objectives, guidelines, restrictions, and
risk tolerances, we may invest portions of Client portfolios in illiquid securities, subject to applicable
investment standards. Investing in an illiquid (difficult to trade) security may restrict our ability to
dispose of such investments in a timely fashion or at an advantageous price, which may limit the
ability to take full advantage of market opportunities and result in delays in liquidity risk.
15
• Fixed Income Risks: Portfolios that invest in fixed income securities are subject to several general
risks, including interest rate risk, credit risk, and market risk, which could reduce the yield that an
investor receives from his or her portfolio. These risks may occur from fluctuations in interest rates,
a change to an issuer’s individual situation or industry, or events in the financial markets.
• High Yield Fixed Income Securities Risk: Investments in high‐yielding, non‐investment grade
GSEP Firm Brochure 8.2025
bonds (often referred to as “Junk Bonds”) involve higher risk than investment grade bonds.
Adverse conditions may affect the issuer’s ability to make timely interest and principal payments on
these securities.
• Foreign, Emerging Markets Risk: Investments in these types of securities have
considerable risks. Risks associated with investing in foreign securities include fluctuations in the
exchange rates of foreign currencies that may affect the U.S. dollar value of a security, the
possibility of substantial price volatility as a result of political and economic instability in the foreign
country, less public information about issuers of securities, different securities regulation, different
accounting, auditing and financial reporting standards and less liquidity than in the U.S. markets.
• Structured Products Risk: These products are often complex and involve a significant amount of
risk and should only be offered to Clients who have carefully read and considered the product’s
offering documents, as they are often based on derivatives. Structured products are intended to be
“buy and hold” investments and are not liquid instruments.
• Derivatives (Options) Risk: Options involve risks and are not suitable for everyone. Option
trading can be speculative in nature and carry substantial risk of loss, including the loss of principal.
• Small/Mid Cap Risk: Stocks of small or mid-sized companies may have less liquidity than those of
larger, established companies and may be subject to greater price volatility and risk than the overall
stock market.
• Non-Diversification Risk: Investments that are concentrated in one or few industries or sectors
may involve more risk than more diversified investments, including the potential for greater volatility.
• American Depository Receipts (ADRs): Positions in those securities are not necessarily
denominated in the same currency as the common stocks into which they may be converted. ADRs
are receipts typically issued by an American bank or trust company evidencing ownership of the
underlying securities. Generally, ADRs, in registered form, are designed for the U.S. securities
markets. An account may invest in sponsored or unsponsored ADRs. In the case of an
unsponsored ADR, a Fund is likely to bear its proportionate share of the expenses of the
depository and it may have greater difficulty in receiving shareholder communications than it would
have with a sponsored ADR.
The above list of risk factors does not purport to be a complete list or explanation of the risks involved in
an investment strategy. You are encouraged to consult your financial advisor, legal counsel and tax
professional on an initial and continuous basis in connection with selecting and engaging in the services
provided by us. In addition, due to the dynamic nature of investments and markets, strategies may be
subject to additional and different risk factors not discussed above. Your investments are not bank
deposits, are not insured, or guaranteed by any governmental agency, entity, or person, unless otherwise
noted and, as such, may lose value.
ITEM 9: DISCIPLINARY INFORMATION
There are no material legal or disciplinary events affecting GSEP or any of its’ management persons.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. BROKER-DEALER OR REPRESENTATIVE REGISTRATION
16
Some representatives of the firms are also registered representatives of LPL Financial, LLC, member
FINRA/SIPC. Registered representatives may offer securities and receive normal and customary
commissions as a result of securities transactions. For an asset-based fee, GSEP may contract directly
with third party firms, including broker-dealers, to provide advisory consulting services to the clients of
those contracted firms. Those services do not include any assumption of discretionary authority over any
brokerage accounts and do not include the monitoring of securities positions. Therefore, a conflict of
interest arises as these commissionable securities sales create an incentive to recommend products
GSEP Firm Brochure 8.2025
based on the compensation they may earn and may not necessarily be in the best interests of the client.
B. FUTURES OR COMMODITY REGISTRATION
Neither GSEP nor its affiliates are registered as a commodity firm, futures commission merchant,
commodity pool operator or commodity trading advisor and do not have an application to register pending.
C. MATERIAL RELATIONSHIPS MAINTAINED BY THIS ADVISORY BUSINESS AND CONFLICTS OF
INTEREST
Matthew Reynolds, Outsourced Chief Compliance Officer, of Golden State Equity Partners, LLC is also the
Outsourced Chief Compliance Officer for Ascentis Asset Management, LLC. Matthew is President of Bristal
Lane Group, and which performs consulting services for broker dealers and registered investment advisors,
including registrant. Matthew is also President and CFO for Thurston Capital, LLC, which is parent of Bristal
Lane Group.
Michael Mansur, President of Ascentis Wealth Management has the largest individual ownership position
in Ascentis Operations, LLC, the holding company of Golden State Equity Partners, LLC through a private
Irrevocable Trust. GSEP affiliations include Ascentis Asset Management, LLC (CRD #318126), Ascentis
Wealth Management, LLC (CRD #330923) and Golden State Equity Partners, LLC (CRD #322879)
through common ownership.
John Nahas will act as President for Golden State Equity Partners, LLC.
Conflict of Interests
Representatives of our firm are also owners and/or investment advisor representatives of Redwood
Investment Group, Inc. (“Redwood”), Ascentis Wealth Management, LLC (“AWM”), Ascentis Asset
Management, LLC (“AAM”), and Arimathea each of which is a registered investment adviser. As a result,
they may have an incentive to recommend these affiliated firms as alternative investment advisers, which
creates a potential conflict of interest.
To address this, we have implemented specific internal controls including: (i) a requirement that all
recommendations to clients be based solely on the client’s needs and financial objectives, and (ii) periodic
monitoring of the relationship between our firm and its affiliates to ensure that all recommendations
remain in the best interest of clients.
While clients are under no obligation to act on these recommendations, we are committed to providing
unbiased advice and ensuring that any conflicts of interest are disclosed and appropriately managed
Certain representatives of Golden State Equity Partners, LLC or other affiliated companies are licensed
insurance agents of unaffiliated insurance companies and will recommend the purchase of certain
insurance-related products on a commission basis.
The recommendation by Golden State’s representatives that a client purchase an insurance commission
product presents a conflict of interest, as the receipt of commissions provides an incentive to recommend
insurance products based on commissions to be received, rather than
on a client’s need. No client is under any obligation to purchase any commission products from Golden
State’s representatives. Clients are reminded that they may purchase insurance products recommended
by Golden State through other, non-affiliated insurance agents.
Our affiliate, Ascentis Asset Management (“AAM”), does have a fee sharing agreement with a broker
dealer, Sanders Morris Harris (“SMH”) that allows AAM to receive a share of the revenue that SMH earns
17
GSEP Firm Brochure 8.2025
from margin loan spreads and remarketing fees from money market-sweep products generated by clients
referred to SMH by any affiliated entity. Although GSEP does not receive compensation directly, this fee
sharing agreement does benefit our affiliate and as such creates a conflict if we refer clients to SMH.
Certain of our control persons, investment professionals, and employees may provide advisory,
consulting, or other services to affiliates or their clients. These services are distinct from those provided to
GSEP’s clients.
These arrangements may present potential conflicts of interest, which we address through a range of
internal measures designed to protect client interests and uphold our fiduciary duties. Specifically, we
implement policies that require the disclosure of any material conflicts to clients and the use of a review
and approval process for transactions or arrangements involving affiliates.
In some instances, our control persons, investment professionals, and employees may receive
compensation from affiliates in connection with these services. We ensure that any such compensation
does not influence the impartiality of the services provided to clients, and any potential conflicts of interest
are disclosed and managed accordingly.
Some representatives may coordinate the use of digital estate planning platforms as part of their financial
planning work. This coordination does not constitute legal advice or a legal service.
Golden State Equity Partners’ Chief Compliance Officer, Matthew Reynolds, remains available to
address any questions that a client or prospective client may have regarding the above- described
conflicts of interest.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
As a fiduciary, it is always an investment adviser’s responsibility to provide fair and full disclosure of all
material facts and to act solely in the best interest of each of our clients. Our fiduciary duty is the
underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm always requires all representatives to conduct business with the
highest level of ethical standards and to comply with all federal and state securities laws. Upon
employment with our firm, and at least annually thereafter, all representatives of our firm will acknowledge
receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and representatives must
conduct business in an honest, ethical, and fair manner and avoid all circumstances that might negatively
affect or appear to affect our duty of complete loyalty to all clients. This disclosure is provided to give all
clients a summary of our Code of Ethics. If a client or a potential client wishes to review our Code of
Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by
our representatives for their personal accounts. In order to monitor compliance with our personal trading
policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting system for
all our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in which our
firm or a related person has a material financial interest without prior disclosure to the client.
18
GSEP Firm Brochure 8.2025
Related persons of our firm may buy or sell securities and other investments that are also recommended
to clients. In order to minimize this conflict of interest, our related persons will place client interests ahead
of their own interests and adhere to our firm’s Code of Ethics, a copy of which is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our related
persons will place client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a
copy of which is available upon request. Further, our related persons will refrain from buying or selling the
same securities prior to buying or selling for our clients in the same day unless included in a block trade.
ITEM 12: BROKERAGE PRACTICES
Our firm does not maintain custody of client assets. Client assets must be maintained by a qualified
custodian. Our firm seeks to recommend a custodian who will hold client assets and execute transactions
on terms that are overall most advantageous when compared to other available providers and their
services. The factors considered, among others, are these:
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
• Quality of services
• Trade errors
With this in consideration, our firm generally recommends that clients utilize LPL Financial (“LPL”), member
FINRA/SIPC; Raymond James & Associates, Inc. (“RJA”), member FINRA/SIPC; Charles Schwab
Corporation (“Schwab”) member FINRA/SIPC; or Sanders Morris Harris, (“SMH”), member FINRA/SIPC.
These firms are independent [and unaffiliated] SEC-registered broker- dealers. LPL, RJA, Schwab and SMH
offer services to independent investment advisers which includes custody of securities, trade execution,
clearance, and settlement of transactions. LPL, RJA, Schwab and SMH enable us to obtain many no-load
mutual funds without transaction charges and other no-load funds at nominal transaction charges. LPL,
RJA, Schwab and SMH do not charge client accounts separately for custodial services. Client accounts will
be charged transaction fees, commissions or other fees on trades that are executed or settle into the client’s
custodial account. Transaction fees are negotiated with LPL, RJA, Schwab and SMH and are generally
discounted from customary retail commission rates. This benefits clients because the overall fee paid is
often lower than would be otherwise.
LPL, RJA, SMH and Schwab do not charge client accounts separately for custodial services. Client
accounts will be charged transaction fees, commissions or other fees on trades that are executed or settle
into the client’s custodial account. Transaction fees are negotiated with LPL, RJA, SMH and Schwab and
are generally discounted from customary retail commission rates. This benefits clients because the overall
fee paid is often lower than would be otherwise.
The firm utilizes each of these firms for custody of customer assets and execution of customer
transactions. LPL is self-clearing and RJA, and Schwab utilize their corporate affiliates to act as the
clearing agent in the execution of securities transactions placed through their firms. The firm, subject to its
19
GSEP Firm Brochure 8.2025
best execution obligations, may trade outside of LPL, RJA, and Schwab. In the selection of broker-
dealers, the firm may consider all relevant factors, including the commission rate, the value of research
provided, execution capability, speed, efficiency, confidentiality, familiarity with potential purchasers and
sellers, financial responsibility, responsiveness, and other relevant factors. The firm has retained and will
compensate the custodians and to provide various administrative services which include determining the
fair market value of assets held in the account at least quarterly and producing a brokerage statement and
performance reporting for client detailing account assets, account transactions, receipt and disbursement
of funds, interest and dividends received, and account gain or loss by security as well as for the total
account.
Each of the custodians makes certain research and brokerage services available at no additional cost to
our firm. Research products and services provided by The custodians may include: research reports on
recommendations or other information about particular companies or industries; economic surveys, data
and analyses; financial publications; portfolio evaluation services; financial database software and
services; computerized news and pricing services; quotation equipment for use in running software used
in investment decision-making; and other products or services that provide lawful and appropriate
assistance by The custodians to our firm in the performance of our investment decision-making
responsibilities. The aforementioned research and brokerage services qualify for the safe harbor
exemption defined in Section 28(e) of the Securities Exchange Act of 1934.
The custodians do not make client brokerage commissions generated by client transactions available for
our firm’s use. The research and brokerage services are used by our firm to manage accounts for which
our firm has investment discretion. Without this arrangement, our firm might be compelled to purchase the
same or similar services at our own expense.
As part of our fiduciary duty to our clients, our firm will always endeavor to put the interests of our clients
first. Clients should be aware, however, that the receipt of economic benefits by our firm or our related
persons creates a potential conflict of interest and may indirectly influence our firm’s choice of custodial
recommendation. Our firm examined this potential conflict of interest when our firm chose to recommend
these custodians and have determined that the recommendation is in the best interest of our firm’s clients
and satisfies our fiduciary obligations, including our duty to seek best execution.
Our non-wrap fee clients may pay a transaction fee or commission to the custodians or the broker that is
higher than another qualified broker dealer might charge to effect the same transaction where our firm
determines in good faith that the commission is reasonable in relation to the value of the brokerage and
research services provided to the client as a whole.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission rates, and
responsiveness. Although our firm will seek competitive rates, to the benefit of all clients, our firm may not
necessarily obtain the lowest possible commission rates for specific client account transactions.
A. Soft Dollars
Our firm does not receive soft dollars in excess of what is allowed by Section 28(e) of the Securities
Exchange Act of 1934. The safe harbor research products and services obtained by our firm will generally
be used to service all of our clients but not necessarily all at any one particular time.
B. Client Brokerage Commissions
The custodians do not make client brokerage commissions generated by client transactions available for
our firm’s use. Our firm does not direct client transactions to a broker-dealer in return for soft dollar benefits.
Our firm does not receive brokerage commissions for client referrals.
20
GSEP Firm Brochure 8.2025
C. Directed Brokerage
In certain instances, clients may seek to limit or restrict our discretionary authority in making the
determination of the brokers with whom orders for the purchase or sale of securities are placed for
execution, and the commission rates at which such securities transactions are effected.
Clients may seek to limit our authority in this area by directing that transactions (or some specified
percentage of transactions) be executed through specified brokers in return for portfolio evaluation or
other services deemed by the client to be of value. Any such client direction must be in writing (often
through our advisory agreement) and may contain a representation from the client that the arrangement is
permissible under its governing laws and documents, if this is relevant.
Our firm provides appropriate disclosure in writing to clients who direct trades to particular brokers, that
with respect to their directed trades, they will be treated as if they have retained the investment discretion
that our firm otherwise would have in selecting brokers to effect transactions and in negotiating
commissions and that such direction may adversely affect our ability to obtain best price and execution. In
addition, our firm will inform clients in writing that the trade orders may not be aggregated with other
clients’ orders and that direction of brokerage may hinder best execution.
D. Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a
specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is
permitted provided that the goods and services provided are reasonable expenses of the plan incurred in
the ordinary course of its business for which it otherwise would be obligated and empowered to pay.
ERISA prohibits directed brokerage arrangements when the goods or services purchased are not for the
exclusive benefit of the plan. Consequently, our firm will request that plan sponsors who direct plan
brokerage provide us with a letter documenting that this arrangement will be for the exclusive benefit of
the plan.
E. Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to achieve
the most favorable execution of client transactions. Client directed brokerage may cost clients more
money. For example, in a directed brokerage account, clients may pay higher brokerage commissions
because our firm may not be able to aggregate orders to reduce transaction costs, or clients may receive
less favorable prices.
F. Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more accounts, they are affected only when our firm believes that to do so
will be in the best interest of the effected accounts. When such concurrent authorizations occur, the
objective is to allocate the executions in a manner which is deemed equitable to the accounts involved. In
any given situation, our firm attempts to allocate trade executions in the most equitable manner possible,
taking into consideration client objectives, current asset allocation and availability of funds using price
averaging, proration, and consistently non-arbitrary methods of allocation.
G. Trade Errors
In the event of a trading error in an advisory account, the CCO will initiate corrective measures
21
GSEP Firm Brochure 8.2025
immediately upon discovery to ensure that the client is not harmed by the error. Records of trade errors
and the corrective actions taken are maintained by the Firm’s CCO. Further, custodial accounts held at
Charles Schwab that result in trade errors gains will be donated to charity.
ITEM 13: REVIEW OF ACCOUNTS
Our management personnel or financial advisors review accounts on at least an annual basis for our
Asset Management, Comprehensive Portfolio Management, and Third-Party Money Management clients.
The nature of these reviews is to learn whether client accounts are in line with their investment objectives,
appropriately positioned based on market conditions, and investment policies, if applicable. Our firm does
not provide written reports to clients, unless asked to do so. Verbal reports to clients take place on at least
an annual basis when our Asset Management, Comprehensive Portfolio Management, and Third-Party
Money Management clients are contacted. Our firm may review client accounts more frequently than
described above. Among the factors which may trigger an off-cycle review are major market or economic
events, the client’s life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to schedule
a financial consultation with us. Our firm does not provide ongoing services to financial planning clients,
but are willing to meet with such clients upon their request to discuss updates to their plans, changes in
their circumstances, etc. Financial Planning clients do not receive written or verbal updated reports
regarding their financial plans unless they separately engage our firm for a post- financial plan meeting or
update to their initial written financial plan.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
Golden State Equity Partners, LLC enters into arrangements with unaffiliated individuals (“Solicitors”) that
refer clients that may be candidates for investment advisory services to GSEP. In return, we will agree to
compensate the Solicitor for the referral. Compensation to the Solicitor is dependent on the client entering
into an advisory agreement with GSEP. Compensation to the Solicitor will be an agreed upon percentage
of GSEP’s investment advisory fee or a flat fee depending on the type of advisory services we provide to
the client.
Our referral program will be in compliance with federal or state regulations (as applicable). The
solicitation/referral fee is paid pursuant to a written agreement retained by both GSEP and the Solicitor.
The Solicitor will be required to provide the client with a copy of GSEP’s Form ADV Part 2 Disclosure
Brochure or wrap program brochure and a Solicitor Disclosure Document prior to or at the time of entering
into any investment advisory contract with our firm.
As indicated previously, our firm recommends that clients establish brokerage accounts with LPL, RJA,
and Schwab. These firms provide us with access to its institutional trading and operations services, which
typically are not available to retail customers. These services are generally available, without cost, to
financial advisory firms who maintain a minimum threshold of client assets with the respective firms. LPL,
RJA, and Schwab are full-service registered broker- dealers and registered investment advisers. While,
our firm has no formal relationship with these firms for client referrals and receives no compensation from
them (other than the services and arrangements described herein) for accounts opened by firm clients. On
an informal basis, they may occasionally make referrals to our firm as a courtesy or accommodation.
Nothing of value, monetary or otherwise, is given, paid, or received in exchange for such referrals.
Services provided by LPL, RJA, and Schwab include research (including mutual fund research, third-party
research, and proprietary research), brokerage, custody, and access to mutual funds and other
investments that are available only to institutional investors or would require a significantly higher
minimum initial investment. In addition, each of these firms makes available software and other
technologies that provide access to client account data (such as trade confirmations and account
statements), facilitate trade execution, provide research, pricing information, quotation services, and other
22
GSEP Firm Brochure 8.2025
market data, assist with contact management, facilitate payment of fees to our firm from client accounts,
assist with performance reporting, facilitate trade allocation, and assist with back-office support, record-
keeping, and client reporting. Each firm also provides access to financial planning software, practice
management consulting support, best execution assistance, consolidated statements assistance,
educational and industry conferences, marketing and educational materials, technological and information
technology support, and corporate discounts. Many of these services may be used to service all or a
substantial number of GSEP’s accounts, including accounts not maintained at the custodian.
Each custodian also provides us with other services intended to help us manage and further develop our
business enterprise, including assistance in the following areas: consulting, publications and
presentations, information technology, business succession, and marketing. In addition, the Custodians
may make available or arrange and/or pay for these types of services provided by independent third
parties, including regulatory compliance.
We do not receive any compensation from estate planning vendors or platforms for referrals or usage.
Transition Assistance – Raymond James & Associates
Raymond James & Associates and Charles Schwab offer transition assistance or other financial
incentives to GSEP (“Transition Assistance”) and GSEP investment adviser representatives; GSEP
Transition Assistance, is determined based upon negotiations between Raymond James & Associates,
Charles Schwab and GSEP. Transition Assistance is used to assist in the setup of new GSEP offices,
which include buildout costs, equipment, technology, ACAT reimbursement, etc. The receipt of such
benefits is dependent on moving new clients’ assets to Raymond James & Associates and/or Charles
Schwab and maintaining existing client assets with Raymond James & Associates and/or Charles
Schwab. Clients should be aware, however, that the receipt of economic benefits by GSEP or its related
persons in and of itself creates a conflict of interest and may indirectly influence GSEP’s choice of
Raymond James & Associates and/or Charles Schwab for custody and brokerage services.
Testimonials:
On November 2022, the SEC began allowing RIAs to post client testimonials providing clear and
prominent disclosures are provided along with the testimonial.
In addition, firms must establish adequate WSPs to supervise the use of testimonials of their
representatives.
As of April 1 2024, GSEP will allow representatives to use testimonials as part of the marketing practices,
providing the IAR and staff adhere to the following requirements.
Definition of Testimonial
Traditionally, the SEC has considered a testimonial to be any statement of a client's experience with, or
endorsement of, an investment adviser. This can include written statements, videos, social media posts,
and other forms of communication.
Information in the testimonial cannot be misleading or factually inaccurate.
Requirements
•
• The information must be fair and balanced.
• Disclosures must be “Clear and Prominent”.
o Disclosures MUST include:
▪
(Capacity) Is the person providing the testimonials an actual client.
• Note: 3rd party endorsements must disclose the capacity in which they are
working with the RIA or IAR.
▪
(Compensation) Is there any direct, indirect, cash or non-cash compensation being
paid to the person giving the testimonial.
23
GSEP Firm Brochure 8.2025
▪
(Conflicts) Are there any conflicts of interest, if so, they must be disclosed.
• Testimonials must include both favorable and unfavorable comments regarding the experience of the
client with the firm and/or representative. Please note, representatives cannot suppress
unfavorable comments. Any individual found suppressing unfavorable comments will be
subject to disciplinary actions.
Monitoring
GSEP has an ongoing monitoring responsibility to ensure continued compliance with the Marketing Rule.
This includes periodic reviews of testimonials and updating policies and procedures as needed.
Compliance will periodically review client testimonials after the initial review and approval; however, it is
responsibility of the representatives to immediately, upon detection, inform compliance of any unfavorable
comment(s) posted against the firm or the representative. The comment(s) may be deemed as a
complaint and require further actions.
Record Keeping
GSEP is required to keep records of all advertisements in a central file. Representatives must forward
testimonials to compliance for review, approval, and record retention.
ITEM 15: CUSTODY
GSEP does not have actual or constructive custody of its clients’ funds and all clients’ funds and securities
are held at a qualified third-party custodian. To the extent it has custody of a client’s assets, GSEP will
send such client a quarterly statement outlining its fee calculation before the debit of its fee is made.
These statements and the statements received from each client’s custodian should be carefully reviewed
by the client. Clients should contact GSEP directly if they believe that there may be an error in their
statement. Currently, GSEP does not have custody over any of its clients’ assets.
ITEM 16: INVESTMENT DISCRETION
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to an
executed investment advisory client agreement. By granting investment discretion, our firm is authorized
to execute securities transactions, determine which securities are bought and sold, and the total amount
to be bought and sold. Should clients grant our firm non-discretionary authority, our firm would be required
to obtain the client’s permission prior to effecting securities transactions.
Limitations may be imposed by the client in the form of specific constraints on any of these areas of
discretion with our firm’s written acknowledgement.
ITEM 17: VOTING CLIENT SECURITIES
Upon client written authorization and acceptance in writing by Golden State, an SMA manager may vote
proxy for clients. Compliance must be notified for each occurrence. A record of these occurrences will be
kept in the firm’s books and records.
IARs are prohibited from voting proxy on behalf of clients.
ITEM 18: FINANCIAL INFORMATION
Our firm does not solicit or accept prepayment of more than $1,200 in fees per client, six months or more
in advance. We have not been the subject of a bankruptcy proceeding and we reasonably believe that our
firm is able to meet all of our contractual commitments.
24
GSEP Firm Brochure 8.2025