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ITEM 1: COVER PAGE
Part 2A of Form ADV Firm Brochure
May 2025
Golden State Wealth Management
SEC CRD No. 167995
201 E Sandpointe Ave, Suite 460
South Coast Metro, CA 92707
Phone: 866-273-1563
Email: Patrick.Catone@TeamGoldenState.com
This brochure provides information about the qualifications and business practices of Golden State Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us at 866-
273-1563 or via email to Patrick Catone at Patrick.Catone@TeamGoldenState.com. The information in this
brochure has not been approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or by
any state securities authority. Registration with the SEC or any state securities authority does not imply a
certain level of skill or training.
Additional information about Golden State Wealth Management, LLC is also available on the
SEC’s website at www.adviserinfo.sec.gov.
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GSWM Firm Brochure 5.2025
ITEM 2: SUMMARY OF MATERIAL CHANGES
This Firm Brochure is our disclosure document prepared according to regulatory requirements and rules.
Consistent with the rules, we will ensure that you receive a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business fiscal year. Furthermore, we will
provide you with other interim disclosures about material changes as necessary. The following items have
changed since the Firm’s last annual update:
•
Item 4: Total regulatory Assets under management as of December 2024
Non-Material Update:
As of 3/2024 Daniel Catone formed a new SEC Registered Investment Advisor, Arimathea
ITEM 3: TABLE OF CONTENTS
ITEM 1: COVER PAGE ................................................................................................................................. 1
ITEM 2: SUMMARY OF MATERIAL CHANGES .......................................................................................... 2
ITEM 3: TABLE OF CONTENTS .................................................................................................................. 3
ITEM 4: ADVISORY BUSINESS ................................................................................................................... 4
1. Asset Management .............................................................................................................................. 4
2. Comprehensive Portfolio Management ................................................................................................ 5
3. Financial Planning & Consulting ........................................................................................................... 5
4. Retirement Planning & Consulting ........................................................................................................ 5
5. Referrals to Third-Party Money Managers ............................................................................................ 6
6. Tailoring of Advisory Services .............................................................................................................. 6
7. Participation in Wrap Programs ............................................................................................................ 6
8. Regulatory Assets Under Management ................................................................................................ 7
ITEM 5: FEES AND COMPENSATION ....................................................................................................... 7
1. Asset Management .............................................................................................................................. 7
2. Comprehensive Portfolio Management ................................................................................................ 7
5. Financial Planning & Consulting ........................................................................................................... 8
6. Retirement Plan Consulting.................................................................................................................. 8
7. Referrals to Third Party Managers ....................................................................................................... 9
Retirement Accounts ................................................................................................................................. 11
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ....................................... 12
ITEM 7: TYPES OF CLIENTS ..................................................................................................................... 12
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS ....................... 12
ITEM 9: DISCIPLINARY INFORMATION .................................................................................................... 15
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATES .............................................. 15
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING ............................................................................................................................... 17
ITEM 12: BROKERAGE PRACTICES ........................................................................................................ 17
ITEM 13: REVIEW OF ACCOUNTS ........................................................................................................... 20
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION .............................................................. 20
ITEM 15: CUSTODY ................................................................................................................................... 22
ITEM 16: INVESTMENT DISCRETION ....................................................................................................... 22
ITEM 17: VOTING CLIENT SECURITIES ................................................................................................... 22
ITEM 18: FINANCIAL INFORMATION ....................................................................................................... 22
ITEM 19: Trade Errors............................................................................................................................... 23
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ITEM 4: ADVISORY BUSINESS
A. GOLDEN STATE WEALTH MANAGEMENT, LLC
Golden State Wealth Management, LLC (“GSWM” and/or “the firm”) is an investment adviser registered
under the Investment Advisers Act of 1940. Daniel Catone, Patrick Catone, and John Nahas are the
principal owners and managing members of GSWM.
See Item 10 of this document for an additional discussion concerning the firm’s affiliates.
Our firm’s home office is located at 201 E Sandpointe Ave, Suite 460 South Coast Metro, CA 92707. Other
investment adviser representatives of the firm are permitted to conduct their business under a “doing
business as” name, otherwise known as a “DBA.” Golden State Wealth Management also conducts
business under the following D/B/A names:
• Laguna Point Wealth Advisors
Lundqvist Wealth Strategies
• Miller Wealth Management
• Ogden Wealth Management
• Ogden Wealth Management &
Planning Services
• Aurum Investment Management
• Bur Oak Wealth Management
• By The Sea Wealth Management
• Champlain Wealth Advisors
• Companion Wealth Management
• Cornerstone Financial
• Crossroads Wealth Advisors
• Curt Howard Wealth Management
• Peek Wealth
• Pointwealth Capital Management
• Renaissance Wealth Management
• Rohling Wealth Management
• Solaris Wealth Management
• Stellar Wealth Advisors
• Switchbacks Capital
• Westlake Investment Advisors
and Insurance Solutions
• Envision Wealth Strategies
• Fago Wealth Management
• Granite Bay Wealth Management
•
Ideal Life Wealth Management
•
Isaac Kim Wealth Management
B. TYPES OF ADVISORY SERVICES OFFERED
As discussed below, our firm is dedicated to providing individuals and other types of clients with a wide
array of investment advisory services, including asset management, comprehensive portfolio management,
and financial planning services. Our firm seeks to establish a service- oriented advisory practice with open
lines of communication for many different types of clients to help meet their financial goals while remaining
sensitive to risk tolerance and time horizons.
Working with clients to understand their investment objectives while educating them about our process
facilitates the kind of working relationship we value.
1. Asset Management
As part of our Asset Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or
investments. The client’s individual investment strategy is tailored to their specific needs and may
include some or all of the previously mentioned securities. Portfolios will be designed to meet a
particular investment goal, determined to be suitable to the client’s circumstances. Once the
appropriate portfolio has been determined, portfolios are continuously and regularly monitored, and if
necessary, rebalanced based upon the client’s individual needs, stated goals and objectives.
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2. Comprehensive Portfolio Management
As part of our Comprehensive Portfolio Management service, clients will be provided a combination of
asset management and financial planning or consulting services. This service is designed to assist
clients in meeting their financial goals through the use of a financial plan or consultation. Our firm
conducts client meetings to understand their current financial situation, existing resources, financial
goals, and tolerance for risk. Based on what is learned, an investment approach is presented to the
client, consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives. Upon client request, our firm provides a summary of observations
and recommendations for the planning or consulting aspects of this service.
3. Financial Planning & Consulting
Our firm representatives provide a variety of standalone financial planning and consulting services to
clients for the management of financial resources based upon an analysis of current situation, goals,
and objectives. Financial planning services will typically involve preparing a financial plan or rendering
a financial consultation for clients based on the client’s financial goals and objectives.
This planning or consulting may encompass Investment Planning, Retirement Planning, Estate
Planning, Charitable Planning, Education Planning, Corporate and Personal Tax Planning, Cost
Segregation Study, Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance
Analysis, Lines of Credit Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides clients
with a summary of their financial situation, and observations for financial planning engagements.
Financial consultations are not typically accompanied by a written summary of observations and
recommendations, as the process is less formal than the planning service.
As part of our financial planning services, clients may be introduced to unaffiliated digital estate
planning platforms to assist with the creation of legal documents such as wills and trusts. These
platforms operate independently and are not affiliated with our firm.
Assuming all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
4. Retirement Planning & Consulting
Golden State Wealth Management provides retirement plan consulting services to employer plan
sponsors on an ongoing basis. Generally, such consulting services consist of assisting employer plan
sponsors in establishing, monitoring, and reviewing their company's participant- directed retirement
plan. As the needs of the plan sponsor dictate, areas of advising could
include investment options, plan structure and participant education. Retirement Plan Consulting
services typically include:
a. Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad strategies
to be employed to meet the objectives.
b. Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
c. Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation, and tolerance for risk.
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d. Investment Monitoring – Our firm will monitor the performance of the investments and notify the
client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall be in compliance with the applicable state laws regulating
retirement consulting services. This applies to client accounts that are retirement or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to
provide services to such accounts, our firm acknowledges its fiduciary standard within the meaning of
Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
5. Referrals to Third-Party Money Managers
Our firm utilizes the services of a third-party money manager for the management of client accounts.
Investment advice and trading of securities will only be offered by or through the chosen third-party
money manager. Our firm will not offer advice on any specific securities or other investments in
connection with this service. Prior to referring clients, our firm will provide initial due diligence on third
party money managers and ongoing reviews of their management of client accounts. In order to
assist in the selection of a third-party money manager, our firm will gather client information pertaining
to financial situation, investment objectives, and reasonable restrictions to be imposed upon the
management of the account.
Our firm will periodically review third party money manager reports provided to the client at least
annually. Our firm will contact clients from time to time in order to review their financial situation and
objectives; communicate information to third party money managers as warranted; and, assist the
client in understanding and evaluating the services provided by the third-party money manager.
Clients will be expected to notify our firm of any changes in their financial situation, investment
objectives, or account restrictions that could affect their financial standing.
6. Sub Management Agreement with GSAM
GSWM has entered into an agreement with its affiliate, Golden State Asset Management, GSAM. If
authorized by the client, GSWM has the discretion to hire GSAM as a sub adviser to manage assets
with discretion, per the Sub-Advisory agreement.
7. Tailoring of Advisory Services
Our firm offers individualized investment advice to our Asset Management and Comprehensive
Portfolio Management clients. General investment advice will be offered to our Financial Planning &
Consulting, Retirement Plan Consulting, and Referrals to Third Party Money Management clients.
Each Asset Management and Comprehensive Portfolio Management client has the opportunity to
place reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on
investments in certain securities or types of securities may not be possible due to the level of difficulty
this would entail in managing the account.
8. Participation in Wrap Programs
Our firm offers and sponsors a wrap fee program, as further described in Part 2A, Appendix 1 (the
“Wrap Fee Program Brochure”). Our firm does not manage wrap fee accounts in a different fashion
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than non-wrap fee accounts. All accounts are managed on an individualized basis according to the
client’s investment objectives, financial goals, risk tolerance, etc.
9. Regulatory Assets Under Management
As of December 31, 2024, GSWM’s total regulatory assets under management is $1,835,285,996, all
of which is managed on a discretionary basis.
ITEM 5: FEES AND COMPENSATION
A. COMPENSATION FOR OUR ADVISORY SERVICES
1. Asset Management
The maximum annual fee charged for this service will not exceed 2.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-rata
basis quarterly in advance based on the value of the account(s) on the last day of the previous
quarter. Fees are negotiable and will be deducted from client account(s). In rare cases, our firm will
agree to directly invoice. As part of this process, Clients understand the following:
a. The client’s independent custodian sends statements at least quarterly showing the market values
for each security included in the Assets and all account disbursements, including the amount of
the advisory fees paid to our firm;
b. Clients will provide authorization permitting our firm to be directly paid by these terms. Our firm will
c.
send an invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, a legend urging the comparison of information
provided in our statement with those from the qualified custodian will be included.
2. Comprehensive Portfolio Management
The maximum annual fee charged for this service will not exceed 2.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-rata
basis quarterly in advance based on the value of the account(s) on the last day of the previous quarter.
Fees are negotiable and will be deducted from client account(s). In rare cases, our firm will agree to
directly invoice. As part of this process, Clients understand the following:
a. The client’s independent custodian sends statements at least quarterly showing the market values
for each security included in the Assets and all account disbursements, including the amount of
the advisory fees paid to our firm;
b. Clients will provide authorization permitting our firm to be directly paid by these terms.
c. Our firm will send an invoice directly to the custodian; and
d. If our firm sends a copy of our invoice to the client, a legend urging the comparison of information
provided in our statement with those from the qualified custodian will be included.
3. Non-Exempt Accounts
A non-exempt account must have revenue equal or greater than the respective advisor’s Golden
State override. For accounts which do not meet the minimum, Golden State will directly debit advisor
revenue to cover the requirement by means of Asset Based Pricing. The Asset Based Pricing
calculation is based on a basis point schedule and not a percentage of revenue override. For
instance, if the standard override is 10%, a 10bps fee will be assessed to advisor. This minimum
management fee may be passed directly to client, in whole or in part, with appropriate documentation,
or simply absorbed by advisor without change to client account.
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a. Accounts exempt from a firm imposed minimum annual fee:
i.
ii.
The account holder is considered:
1. Self/Advisor personal accounts
2. Spouse/domestic partner and/or
3. Minor Child
To abide by United States Internal Revenue Service limitations, and defined by FINRA
(Immediate Family), familial qualified accounts subject to the annual fee cap will not have a
firm-imposed management fee greater than the nominal administrative fee of 0.035%
regardless of advisors’ previously mentioned pay-out percentage
iii. Client/Account qualifies through “flex billing”
1. Flex billing – this is the term designating a particular account may not be billed an annual
fee as said account has the annual fee debited from another account’s prior approved
billing arrangement. Prior approval is required
iv.
Account does not hold advisory assets (for example assets used for consolidated reporting
purposes only wherein firm/IAR does not have fiduciary or custodial responsibilities) or is an
SMA billed direct by the custodian
v. Client is a current branch employee or advisor/affiliate of the RIA
4. Employer Sponsored Plans
Our firm offers a service to clients which allows the Firm to offer discretionary investment
management for employer sponsored plans. We may leverage the order management system
provided by Pontera (formerly FeeX) with respect to certain accounts (primarily 401(k) participant
accounts, health savings accounts and other assets identified by the client) held with custodians other
than our primary custodians. In such instances, the Firm will review at least annually the available
investment options in these accounts, monitor them, and rebalance and implement its strategies as
necessary in the same manner as if such accounts were held with our primary custodians.
The platform allows us to avoid being considered to have custody of Client funds. We are not
affiliated with the platform in any way and receive no compensation from them for using their platform.
A link will be provided to the Client allowing them to connect an account(s) to the platform. Once
Client account(s) is connected to the platform, Adviser will review the current account allocations. The
goal is to improve account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance.
5. Financial Planning & Consulting
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. The maximum hourly fee to be charged will not exceed $350. Flat fees
range from $1,500 to $10,000. Our firm requires a retainer of 50% of the ultimate financial planning or
consulting fee at the time of signing. The remainder of the fee will be directly billed to the client and
due within 30 days of a financial plan being delivered or consultation rendered. Our firm will not
require a retainer exceeding $1,200 when services cannot be rendered within 6 months.
If a client elects to utilize a third-party estate planning platform in connection with financial planning,
the associated cost may be included in the planning fee or billed separately by the vendor. Golden
State Wealth Management receives no compensation, incentives, or referral fees from these
platforms.
6. Retirement Plan Consulting
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Our Retirement Plan Consulting services are billed on an hourly or flat fee basis or a fee based on the
percentage of Plan assets under management. The total estimated fee, as well as the
ultimate fee charged, is based on the scope and complexity of our engagement with the client. The
maximum hourly fee to be charged will not exceed $250. Our flat fees range from $750 to
$10,000. Fees based on a percentage of managed Plan assets will not exceed 2.00%. The fee-
paying arrangements will be determined on a case-by-case basis and will be detailed in the signed
consulting agreement.
7. Referrals to Third Party Managers
The total annual advisory fee for this service shall not exceed 2.00%. A portion of this fee will be paid to
our firm and will be outlined in the third-party money manager’s advisory agreement to be signed by the
client. Clients will be provided with a copy of the chosen third-party money manager’s Form ADV Part
2, all relevant Brochures, a solicitation disclosure statement detailing the fees to be paid to both firms
and the third-party money manager’s privacy policy. All fees that our firm receives from the third-party
money managers and the written separate disclosures made to clients regarding these fees comply
with applicable state statutes and rules. The billing procedures for this service vary based on the
chosen third-party money manager. The total fee to be charged, as well as the billing cycle, will be
detailed in the third-party money manager’s ADV Part 2A and separate advisory agreement to be
signed by the client.
8. Other Fees and Expenses Related to Sub-Advisory Services with GSAM
‐
Advisory agreement, when we calculate the investment management
‐
advisory fee to manage client assets, and will compensate
adviser over other
‐
party managers or Sub
Managers and creates a conflict of interest. For more information on
‐
‐
‐
If the client authorizes the Advisor to use GSAM models, we either do not charge our account level
investment management fee in addition to what GSWM earns to manage assets under GSAM Sub
Advisory Account or our account level fee is inclusive of the assets managed by GSAM. If we exclude
the assets under a GSAM Sub
fees we charge you, GSAM will earn a sub
GSWM. This compensation influences GSWM Advisors to hire its affiliate as a sub
third
conflicts of interest, please discuss with your GSWM Advisor and see documents including, but not
limited to, this Brochure, Form CRS, GSAM’s Form ADV, Part 2A, advisory agreements. Hiring our
affiliate as a sub
adviser creates a conflict of interest based on compensation we receive from our
affiliate, GSAM.
‐
To help manage conflicts, we have implemented various controls including the following:
• We maintain our Code of Ethics, which details our fiduciary duty to put our clients’ interests ahead
of our own.
adviser;
• A client may refuse to authorize us to hire GSAM as a sub
• Conflicts of interest are disclosed in documents including, but not limited to, this Brochure, Form
‐
CRS, GSAM’s Form ADV, Part 2A, advisory agreements
GSWM, nor its Advisors conduct initial or ongoing due diligence on our affiliate, GSAM.
B. TERMINATION OF AGREEMENT - REFUNDS
Either party may terminate the advisory agreement signed with our firm for Asset Management and
Comprehensive Portfolio Management services in writing at any time. Upon notice of termination our firm
will process a pro-rata refund of the unearned portion of the advisory fees charged in advance.
Financial Planning & Consulting clients may terminate their agreement at any time before the delivery of a
financial plan by providing written notice. For purposes of calculating refunds, all work performed by us up to
the point of termination shall be calculated at the hourly fee currently in effect. Clients will receive a pro-rata
refund of unearned fees based on the time and effort expended by our firm.
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GSWM Firm Brochure 5.2025
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing written
notice to the other party. Full refunds will only be made in cases where cancellation occurs within 5 business
days of signing an agreement. After 5 business days from initial signing, either party must provide the other
party 30 days written notice to terminate billing.
Billing will terminate 30 days after receipt of termination notice. Clients will be charged on a pro- rata basis,
which takes into account work completed by our firm on behalf of the client. Clients will incur charges for
bona fide advisory services rendered up to the point of termination (determined as 30 days from receipt of
said written notice) and such fees will be due and payable.
C. PORTFOLIO VALUES FOR FEE CALCULATIONS
For purposes of calculating the amount of any asset-based fee owned and payable to Golden State Wealth
Management, LLC, GSWM utilizes the independent pricing services and/or qualified custodians to obtain
timely valuation information for advisory client securities
D. MUTUAL FUND FEES
All fees paid to GSWM for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds and/or exchange traded funds (“ETFs”) in which we may invest your
assets. These fees and expenses are described in each fund's prospectus.
These fees will generally include a management fee, other fund expenses, and a possible distribution fee. If
the fund also imposes sales charges, a client may pay an initial or deferred sales charge. Our fees pay for
our services in advising you as to the investment of your assets including, among other things, our
assistance in deciding which mutual fund or funds may be most appropriate to your financial condition and
objectives. The mutual fund fees and expenses on the other hand, pay for the costs of managing and
investing the fund’s portfolio of investments. A client could invest in a mutual fund directly, without our
services, but the client would not receive the benefit of our services. Clients should review both the fees
charged by the funds and our fees to fully understand the total amount of fees to be paid by the client and to
thereby evaluate the advisory services being provided. Clients should also understand that mutual funds
offer a variety of share classes, some including fees that are more expensive than others and some with no
fees. The fund prospectus will describe these fees
Mutual funds typically offer multiple share classes available for investment based upon certain eligibility
and/or purchase requirements. For instance, in addition to the more commonly offered retail mutual fund
share classes (typically, Class A, B and C shares), mutual funds may also offer institutional or advisor share
classes ( the “lower cost share classes”) or other share classes that are designed for purchase in an
account enrolled in an investment advisory programs (typically, Class I, “institutional”, “investor” etc.). These
lower cost share classes usually have a lower expense ratio than other share classes. Furthermore, when
an account purchases Class A Shares, the firm could receive from the mutual fund 12b-1
Service/Distribution fees that are charged to you by the mutual fund. Class I Shares generally are not
subject to 12b-1 Service/Distribution fees. Because of the different expenses of the mutual fund share
classes, it is generally more expensive for you to own Class A Shares than Class I Shares, and because
some firms earn additional revenue in connection with the purchase of Class A Shares in your Account, they
have a financial incentive to recommend Class A Shares for your account even though Class I Shares may
be available in the same or a comparable mutual fund.
GSWM and its advisory representatives typically do not have a financial incentive to recommend or select
share classes that have higher expense ratios because as an investment adviser, GSWM and its
representatives do not collect those fees. The 12b-1 fees are typically retained by the custodian or broker
and do not get forward onto the investment adviser. As a guideline, we encourage our IARs to utilize lower
cost share classes, however, clients may still be invested in other higher cost share classes with higher
internal expenses when no lower cost share classes for a particular fund is available or the client is not
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eligible for the lower cost share classes due to the inability of the client to meet the investment minimums or
any other restrictions imposed by the custodian.
E. ADDITIONAL FEES & EXPENSES
For non-wrap accounts, in addition to the advisory fees we charge, you are also responsible for fees and
expenses charged by custodians and imposed by broker/dealers. These additional charges include
transaction charges, custodial fees, and commission costs. Please refer to the “Brokerage Practices”
section of this Form ADV (Item 12) for additional information.
Clients in wrap accounts will not incur separate transaction costs for trades by their custodian. More
information can be found in our separate Wrap Fee Program Brochure.
F. ADVISORY FEES IN GENERAL
You should be aware that similar advisory services may or may not be available from other registered (or
unregistered) investment advisors for similar or lower fees.
G. COMMISSIONABLE SECURITIES SALES
Representatives of our firm are registered representatives of LPL Financial LLC (“LPL”), member
FINRA/SIPC. As such they are able to accept compensation for the sale of securities or other investment
products, including distribution or service (“trail”) fees from the sale of mutual funds. Clients should be
aware that the practice of accepting commissions for the sale of securities presents a conflict of interest and
gives our firm and/or our representatives an incentive to recommend investment products based on the
compensation received. Our firm generally addresses commissionable sales conflicts that arise when
explaining to clients these sales create an incentive to recommend based on the compensation to be earned
and/or when recommending commissionable mutual funds, explaining that “no-load” funds are also
available. Our firm does not prohibit clients from purchasing recommended investment products through
other unaffiliated brokers or agents.
H. CONFLICTS CREATED BY OUR FEE STRUCTURE
Although we endeavor to always act in your best interest, our firm has an inherent conflict of interest in
recommending you rollover or transfer your accounts to an account managed by us since we have an
incentive to generate compensation for the firm. You should be aware that similar advisory services may or
may not be available from other registered (or unregistered) investment advisors for similar or lower fees.
Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
a. Meet a professional standard of care when making investment recommendations (give prudent
advice);
b. Never put our financial interests ahead of yours when making recommendations (give loyal advice);
c. Avoid misleading statements about conflicts of interest, fees, and investments;
d. Follow policies and procedures designed to ensure that we give advice that is in your best interest;
e. Charge no more than is reasonable for our services; and
f. Give you basic information about conflicts of interest.
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ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
GSWM does not charge performance-based fees and therefore has no economic incentive to manage
clients’ portfolios in any way other than what is in their best interests.
ITEM 7: TYPES OF CLIENTS
Our firm has the following types of clients:
•
Individuals and High Net Worth Individuals;
• Trusts, Estates or Charitable Organizations;
• Pension and Profit-Sharing Plans;
• Corporations, Limited Liability Companies and/or Other Business Types
Our firm does not impose requirements for opening and maintaining accounts or otherwise engaging us.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF
LOSS
A. METHODS OF ANALYSIS & INVESTMENT STRATEGIES
The financial advisor you work with has the independence to take the approach that he or she believes is
most appropriate when analyzing investment products and strategies for clients. The financial advisor
chooses his or her own research methods, investment style and management philosophy. It is important to
note that no methodology or investment strategy is guaranteed to be successful or profitable.
When developing recommendations for you, IARs compare your financial goals with your investment risk
tolerance and the risk and potential return of a specific investment. IARs have wide latitude in designing
investment strategies.
Investing in securities involves risks that investors should be sure they understand and should be prepared
to bear. No investment strategy will guarantee a profit or prevent losses. There are some common approaches
that may be used by GSWM or your IAR in the course of providing advice to clients as described below:
a. Asset Allocation: An investment strategy that aims to balance risk and reward by allocating assets
among a variety of asset classes. At a high level, there are three main asset classes—equities
(stocks), fixed income (bonds), and cash or cash equivalents— each of which have different risk and
rewards. Asset classes are further divided into domestic and foreign investments with equities divided
into small, mid and large capitalization. Bonds have varying durations and credit quality. By
diversifying a portfolio amongst a wide range of asset classes, investors seek to reduce (but not
eliminate) the overall risk of a portfolio through avoiding overexposure to any one asset class during
various market cycles.
Strategic and tactical asset allocation (or a combination of both) may be utilized with domestic mutual
funds, exchange traded funds, or stocks and bonds as the core investments. Global mutual funds,
sector funds and specialty exchange-traded funds may be added as satellite positions. Portfolios will
typically be further diversified among large, medium and small sized investments in an effort to control
the risk associated with traditional markets. Investment strategies designed for each client are based
upon specific objectives stated by the client during consultations. Clients are generally able to change
their specific objectives at any time.
b. Fundamental Analysis: The analysis of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis there are two basic approaches one
can use: bottom up analysis and top down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data, but with the goal of making financial forecasts. There are
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several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the intrinsic
value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
be made by purchasing the mispriced security and then waiting for the market to recognize its
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentiment changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical
trends to predict future price movement. Investors can use one or both of these different but
complementary methods for stock picking. This presents a potential risk, as the price of a security can
move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
c. Technical Analysis: A security analysis methodology for forecasting the direction of prices through
the study of past market data, primarily price and volume. A fundamental principle of technical
analysis is that a market's price reflects all relevant information, so their analysis looks at the history
of a security's trading pattern rather than external drivers such as economic, fundamental and news
events. Therefore, price action tends to repeat itself due to investors collectively tending toward
patterned behavior – hence technical analysis focuses on identifiable trends and conditions.
Technical analysts also widely use market indicators of many sorts, some of which are mathematical
transformations of price, often including up and down volume, advance/decline data and other inputs.
These indicators are used to help assess whether an asset is trending, and if it is, the probability of its
direction and of continuation. Technicians also look for relationships between price/volume indices
and market indicators. Technical analysis employs models and trading rules based on price and
volume transformations, such as the relative strength index, moving averages, regressions, inter-
market and intra-market price correlations, business cycles, stock market cycles or, classically,
through recognition of chart patterns. Technical analysis is widely used among traders and financial
professionals and is very often used by active day traders, market makers and pit traders. The risk
associated with this type of analysis is that analysts use subjective judgment to decide which
pattern(s) a particular instrument reflects at a given time and what the interpretation of that pattern
should be.
d. Charting is a particular type of technical analysis, our firm reviews charts of market and security
activity in an attempt to identify when the market is moving up or down and to predict when how long
the trend may last and when that trend might reverse.
e. Cyclical Analysis: A type of technical analysis that involves evaluating recurring price patterns and
trends with the goal buying or selling securities based upon expected price movements or “market
timing.” The risk of market timing based on technical analysis is that charts may not accurately predict
future price movements. Current prices of securities may reflect all information known about the
security and day to day changes in market prices of securities may follow random patterns and may
not be predictable with any reliable degree of accuracy. Investing in securities involves the risk of loss
that investors should be prepared to bear.
f. Third-Party Money Manager Analysis: The analysis of the experience, investment philosophies,
and past performance of independent third-party investment managers in an attempt to determine if
that manager has demonstrated an ability to invest over a period of time and in different economic
conditions. Analysis is completed by monitoring the manager’s underlying holdings, strategies,
concentrations, and leverage as part of our overall periodic risk assessment. Additionally, as part of
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the due-diligence process, the manager’s compliance and business enterprise risks are surveyed and
reviewed. A risk of investing with a third-party manager who has been successful in the past is that
they may not be able to replicate that success in the future. In addition, as our firm does not control
the underlying investments in a third-party manager’s portfolio, there is also a risk that a manager may
deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable
investment for our clients. Moreover, as our firm does not control the manager’s daily business and
compliance operations, our firm may be unaware of the lack of internal controls necessary to prevent
business, regulatory or reputational deficiencies.
B. RISKS
As mentioned above, regardless of the strategy or analysis used, all investments carry the risk of loss
including the loss of principal invested. Some risks may be avoided or mitigated, while others are completely
unavoidable. Some of the common risks you should consider prior to investing include, but are not limited
to:
a. Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
c.
b. Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic, and social conditions
may trigger market events.
Inflation Risk: If any type of inflation is present, a dollar today will not buy as much as a dollar at the
same subsequent time, because purchasing power is eroded at the rate of inflation. Inflation tends to
erode returns on investments, as well.
d. Portfolio Turnover Risk: Active and frequent trading of securities and financial instruments in a
portfolio can result in increased transaction costs, including potentially substantial brokerage
commissions, fees, and other transaction costs. In addition, frequent trading is likely to result in short-
term capital gains tax treatment. As a result of portfolio turnover, the performance of a portfolio can be
adversely impacted.
e. Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
f. Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested
at a potentially lower rate of return (e.g. interest rate). This primarily relates to fixed income securities.
g. Business Risk: These risks are associated with a particular industry or a particular company within an
drilling companies depend on finding oil and then refining it (a lengthy
industry. For example, oil
process) before they can generate a profit. They have a greater uncertainty of profitability than an
‐
electric company, which generates its income from a steady stream of customers who buy electricity
no matter what the economic environment is like.
h. Financial Risk: Excessive borrowing to finance a business’s operations increases the uncertainty of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
i. Liquidity Risk: When consistent with a client’s investment objectives, guidelines, restrictions, and
risk tolerances, we may invest portions of Client portfolios in illiquid securities, subject to applicable
investment standards. Investing in an illiquid (difficult to trade) security may restrict our ability to
dispose of such investments in a timely fashion or at an advantageous price, which may limit the
ability to take full advantage of market opportunities, and result in delays in liquidity risk.
j. Fixed Income Risks: Portfolios that invest in fixed income securities are subject to several general
risks, including interest rate risk, credit risk, and market risk, which could reduce the yield that an
investor receives from his or her portfolio. These risks may occur from fluctuations in interest rates, a
change to an issuer’s individual situation or industry, or events in the financial markets.
yielding, non
investment grade
k. High Yield Fixed Income Securities Risk: Investments in high
bonds (often referred to as “Junk Bonds”) involve higher risk than investment grade bonds. Adverse
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GSWM Firm Brochure 5.2025
‐
‐
conditions may affect the issuer’s ability to make timely interest and principal payments on these
securities.
l. Foreign, Emerging Markets Risk: Investments in these types of securities have considerable risks.
Risks associated with investing in foreign securities include fluctuations in the exchange rates of
foreign currencies that may affect the U.S. dollar value of a security, the possibility of substantial price
volatility as a result of political and economic instability in the foreign country, less public information
about issuers of securities, different securities regulation, different accounting, auditing and financial
reporting standards and less liquidity than in the U.S. markets.
m. Structured Products Risk: These products are often complex and involve a significant amount of
risk and should only be offered to Clients who have carefully read and considered the product’s
offering documents, as they are often times based on derivatives. Structured products are intended to
be “buy and hold” investments and are not liquid instruments.
n. Derivatives (Options) Risk: Options involve risks and are not suitable for everyone. Option trading
can be speculative in nature and carry substantial risk of loss, including the loss of principal.
o. Small/Mid Cap Risk: Stocks of small or mid-sized companies may have less liquidity than those of
larger, established companies and may be subject to greater price volatility and risk than the overall
stock market.
p. Non-Diversification Risk: Investments that are concentrated in one or few industries or sectors may
involve more risk than more diversified investments, including the potential for greater volatility.
q. American Depository Receipts (ADRs): Positions in those securities are not necessarily
denominated in the same currency as the common stocks into which they may be converted. ADRs
are receipts typically issued by an American bank or trust company evidencing ownership of the
underlying securities. Generally, ADRs, in registered form, are designed for the U.S. securities
markets. An account may invest in sponsored or unsponsored ADRs. In the case of an unsponsored
ADR, a Fund is likely to bear its proportionate share of the expenses of the depository and it may
have greater difficulty in receiving shareholder communications than it would have with a sponsored
ADR.
The above list of risk factors does not purport to be a complete list or explanation of the risks involved in an
investment strategy. You are encouraged to consult your financial advisor, legal counsel and tax
professional on an initial and continuous basis in connection with selecting and engaging in the services
provided by us. In addition, due to the dynamic nature of investments and markets, strategies may be
subject to additional and different risk factors not discussed above. Your investments are not bank deposits,
are not insured, or guaranteed by any governmental agency, entity, or person, unless otherwise noted and,
as such, may lose value.
ITEM 9: DISCIPLINARY INFORMATION
There are no material legal or disciplinary events affecting GSEP or any of its’ management persons.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATES
Some representatives of the firms are also registered representatives of LPL Financial, LLC, member
FINRA/SIPC. Registered representatives may offer securities and receive normal and customary
commissions as a result of securities transactions. Therefore, a conflict of interest may arise as these
commissionable securities sales may create an incentive to recommend products based on the
compensation they may earn and may not necessarily be in the best interests of the client.
Some representatives may coordinate the use of digital estate planning platforms as part of their financial
planning work. This coordination does not constitute legal advice or a legal service.
Golden State Wealth Management, LLC is principally owned by Daniel Catone, Patrick Catone, and John
Nahas.
Daniel Catone, Patrick Catone, and John Nahas are also control persons of Golden State Equities Partners,
LLC (GSEP). GSEP is a federally registered investment adviser with branches located throughout the
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GSWM Firm Brochure 5.2025
United States. The firm provides wealth management services, including portfolio management, financial
planning, and retirement consulting, amongst others. Most of the branches of the firm currently operate
under a different “Doing Business As” name.
Daniel Catone, Patrick Catone, John Nahas, and Kyle Fairall are owners and control persons of Golden
State Asset Management, LLC (“GSAM”). GSAM is a federally registered investment adviser operated at
the same address as GSWM and GSEP.
Daniel Catone owns SEC Registered Investment Advisers Redwood Investment Group, Inc. DBA Redwood
Investments. The firm provides wealth management services, including portfolio management, financial
planning, and retirement consulting, amongst others.
Daniel Catone is a control person of Arimathea, a federally registered investment adviser. Arimathea
provides wealth management services, including portfolio management, financial planning, and retirement
consulting, amongst others. Arimathea also provides asset management services.
Conflict of Interests
Representatives of our firm are also owners and/or investment advisor representatives of Redwood
Investment Group, Inc. (“Redwood”), Golden State Equity Partners, LLC (“GSEP”), Golden State Asset
Management, LLC (“GSAM”), and Arimathea each of which is a registered investment adviser. As a result,
they may have an incentive to recommend these affiliated firms as alternative investment advisers, which
creates a potential conflict of interest.
To address this, we have implemented specific internal controls including: (i) a requirement that all
recommendations to clients be based solely on the client’s needs and financial objectives, and (ii) periodic
monitoring of the relationship between our firm and its affiliates to ensure that all recommendations remain
in the best interest of clients.
While clients are under no obligation to act on these recommendations, we are committed to providing
unbiased advice and ensuring that any conflicts of interest are disclosed and appropriately managed
Certain representatives of Golden State Wealth Management, LLC or other affiliated companies are
licensed insurance agents of unaffiliated insurance companies and will recommend the purchase of certain
insurance-related products on a commission basis.
The recommendation by Golden State’s representatives that a client purchase an insurance commission
product presents a conflict of interest, as the receipt of commissions provides an incentive to recommend
insurance products based on commissions to be received, rather than on a client’s need. No client is under
any obligation to purchase any commission products from Golden State’s representatives. Clients are
reminded that they may purchase insurance products recommended by Golden State through other, non-
affiliated insurance agents.
Certain of our control persons, investment professionals, and employees may provide advisory, consulting,
or other services to affiliates or their clients. These services are distinct from those provided to GSWM’s
clients.
These arrangements may present potential conflicts of interest, which we address through a range of
internal measures designed to protect client interests and uphold our fiduciary duties. Specifically, we
implement policies that require the disclosure of any material conflicts to clients and the use of a review and
approval process for transactions or arrangements involving affiliates.
In some instances, our control persons, investment professionals, and employees may receive
compensation from affiliates in connection with these services. We ensure that any such compensation
does not influence the impartiality of the services provided to clients, and any potential conflicts of interest
are disclosed and managed accordingly
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Golden State Wealth Management’ Chief Compliance Officer, Patrick Catone, remains available to
address any questions that a client or prospective client may have regarding the above described
conflicts of interest.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
A. CODE OF ETHICS
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty is the
underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm requires all representatives to conduct business with the highest
level of ethical standards and to comply with all federal and state securities laws at all times. Upon
employment with our firm, and at least annually thereafter, all representatives of our firm will acknowledge
receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and representatives must
conduct business in an honest, ethical, and fair manner and avoid all circumstances that might negatively
affect or appear to affect our duty of complete loyalty to all clients. This disclosure is provided to give all
clients a summary of our Code of Ethics. If a client or a potential client wishes to review our Code of Ethics
in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out in a
way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by our
representatives for their personal accounts. In order to monitor compliance with our personal trading policy,
our firm has pre-clearance requirements and a quarterly securities transaction reporting system for all of our
representatives.
Neither our firm nor a related person recommends, buys, or sells for client accounts, securities in which our
firm or a related person has a material financial interest without prior disclosure to the client.
Related persons of our firm may buy or sell securities and other investments that are also recommended to
clients. In order to minimize this conflict of interest, our related persons will place client interests ahead of
their own interests and adhere to our firm’s Code of Ethics, a copy of which is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our related
persons will place client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a
copy of which is available upon request. Further, our related persons will refrain from buying or selling the
same securities prior to buying or selling for our clients in the same day unless included in a block trade.
ITEM 12: BROKERAGE PRACTICES
Our firm does not maintain custody of client assets. Client assets must be maintained by a qualified
custodian. Our firm seeks to recommend a custodian who will hold client assets and execute transactions
on terms that are overall most advantageous when compared to other available providers and their
services. The factors considered, among others, are these:
a. Timeliness of execution
b. Timeliness and accuracy of trade confirmations
c. Research services provided
d. Ability to provide investment ideas
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GSWM Firm Brochure 5.2025
e. Execution facilitation services provided
f. Record keeping services provided
g. Custody services provided
h. Frequency and correction of trading errors
i. Ability to access a variety of market venues
j. Expertise as it relates to specific securities
k. Financial condition
l. Business reputation
m. Quality of services
With this in consideration, our firm generally recommends that clients utilize LPL Financial (“LPL”), member
FINRA/SIPC, or Charles Schwab & Co., Inc. (“Schwab”), member FINRA/SIPC, although clients can utilize
other custodians where appropriate. The custodians are independent and unaffiliated SEC-registered
broker- dealers. Each of the custodians offers services to independent investment advisers which includes
custody of securities, trade execution, clearance, and settlement of transactions. These custodians enable
us to obtain many no-load mutual funds without transaction charges and other no-load funds at nominal
transaction charges. The custodians do not charge client accounts separately for custodial services. Client
accounts will be charged transaction fees, commissions or other fees on trades that are executed or settle
into the client’s custodial account. Transaction fees are negotiated with the custodians and are generally
discounted from customary retail commission rates. This benefits clients because the overall fee paid is
often lower than would be otherwise.
The firm utilizes LPL and Schwab for custody of customer assets and execution of customer transactions.
LPL is self-clearing. Charles Schwab acts as the clearing agent in the execution of securities transactions.
The firm, subject to its best execution obligations, may trade outside of LPL and Schwab. In the selection of
broker-dealers, the firm may consider all relevant factors, including the commission rate, the value of
research provided, execution capability, speed, efficiency, confidentiality, familiarity with potential
purchasers and sellers, financial responsibility, responsiveness, and other relevant factors. The firm has
retained and will compensate the custodian to provide various administrative services which include
determining the fair market value of assets held in the account at least quarterly and producing a brokerage
statement and performance reporting for client detailing account assets, account transactions, receipt and
disbursement of funds, interest and dividends received, and account gain or loss by security as well as for
the total account.
The custodians make certain research and brokerage services available at no additional cost to our firm.
Research products and services provided by each of the custodians may include: research reports on
recommendations or other information about particular companies or industries; economic surveys, data
and analyses; financial publications; portfolio evaluation services; financial database software and services;
computerized news and pricing services; quotation equipment for use in running software used in
investment decision-making; and other products or services that provide lawful and appropriate assistance
by the custodian(s) to our firm in the performance of our investment decision-making responsibilities. The
aforementioned research and brokerage services qualify for the safe harbor exemption defined in Section
28(e)of the Securities Exchange Act of 1934.
The custodians do not make client brokerage commissions generated by client transactions available for our
firm’s use. The aforementioned research and brokerage services are used by our firm to manage accounts
for which our firm has investment discretion. Without this arrangement, our firm might be compelled to
purchase the same or similar services at our own expense.
As part of our fiduciary duty to our clients, our firm will endeavor at all times to put the interests of our clients
first. Clients should be aware, however, that the receipt of economic benefits by our firm or our related
persons creates a conflict of interest and indirectly influence our firm’s choices of custodial recommendation.
Our firm examined this potential conflict of interest when our firm chose to recommend these custodians
and have determined that the recommendation is in the best interest of our firm’s clients and satisfies our
fiduciary obligations, including our duty to seek best execution.
Our non-wrap fee clients may pay a transaction fee or commission to the custodians that is higher than
another qualified broker dealer might charge to effect the same transaction where our firm determines in
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good faith that the commission is reasonable in relation to the value of the brokerage and research services
provided to the client as a whole.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission rates, and
responsiveness. Although our firm will seek competitive rates, to the benefit of all clients, our firm may not
necessarily obtain the lowest possible commission rates for specific client account transactions.
Soft Dollars
Our firm does not receive soft dollars in excess of what is allowed by Section 28(e) of the Securities
Exchange Act of 1934. The safe harbor research products and services obtained by our firm will generally
be used to service all of our clients but not necessarily all at any one particular time.
Client Brokerage Commissions
The custodians do not make client brokerage commissions generated by client transactions available for our
firm’s use. Our firm does not direct client transactions to a particular broker- dealer in return for soft dollar
benefits. Our firm does not receive brokerage commissions for client referrals.
Directed Brokerage
In certain instances, clients may seek to limit or restrict our discretionary authority in making the
determination of the brokers with whom orders for the purchase or sale of securities are placed for
execution, and the commission rates at which such securities transactions are effected. Clients may seek to
limit our authority in this area by directing that transactions (or some specified percentage of transactions)
be executed through specified brokers in return for portfolio evaluation or other services deemed by the
client to be of value. Any such client direction must be in writing (often through our advisory agreement) and
may contain a representation from the client that the arrangement is permissible under its governing laws
and documents, if this is relevant.
Our firm provides appropriate disclosure in writing to clients who direct trades to particular brokers, that with
respect to their directed trades, they will be treated as if they have retained the investment discretion that
our firm otherwise would have in selecting brokers to effect transactions and in negotiating commissions and
that such direction may adversely affect our ability to obtain best price and execution. In addition, our firm
will inform clients in writing that the trade orders may not be aggregated with other clients’ orders and that
direction of brokerage may hinder best execution.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a
specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is
permitted provided that the goods and services provided are reasonable expenses of the plan incurred in
the ordinary course of its business for which it otherwise would be obligated and empowered to pay. ERISA
prohibits directed brokerage arrangements when the goods or services purchased are not for the exclusive
benefit of the plan. Consequently, our firm will request that plan sponsors who direct plan brokerage provide
us with a letter documenting that this arrangement will be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to achieve
the most favorable execution of client transactions. Client directed brokerage may cost clients more money.
For example, in a directed brokerage account, clients may pay higher brokerage commissions because our
firm may not be able to aggregate orders to reduce transaction costs, or clients may receive less favorable
prices.
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Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more particular accounts, they are affected only when our firm believes that
to do so will be in the best interest of the effected accounts. When such concurrent authorizations occur, the
objective is to allocate the executions in a manner which is deemed equitable to the accounts involved. In
any given situation, our firm attempts to allocate trade executions in the most equitable manner possible,
taking into consideration client objectives, current asset allocation and availability of funds using price
averaging, proration, and consistently non-arbitrary methods of allocation.
ITEM 13: REVIEW OF ACCOUNTS
Our management personnel or financial advisors review accounts on at least an annual basis for our Asset
Management, Comprehensive Portfolio Management, and Third-Party Money Management clients. The
nature of these reviews is to learn whether client accounts are in line with their investment objectives,
appropriately positioned based on market conditions, and investment policies, if applicable. Our firm does
not provide written reports to clients, unless asked to do so. Verbal reports to clients take place on at least
an annual basis when our Asset Management, Comprehensive Portfolio Management, and Third-Party
Money Management clients are contacted. Our firm may review client accounts more frequently than
described above. Among the factors which may trigger an off-cycle review are major market or economic
events, the client’s life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to schedule a
financial consultation with us. Our firm does not provide ongoing services to financial planning clients, but
are willing to meet with such clients upon their request to discuss updates to their plans, changes in their
circumstances, etc. Financial Planning clients do not receive written or verbal updated reports regarding
their financial plans unless they separately engage our firm for a post-financial plan meeting or update to
their initial written financial plan.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
Solicitors:
Golden State Wealth Management, LLC may enter into arrangements with unaffiliated individuals
(“Solicitors”) that refer clients that may be candidates for investment advisory services to GSWM. In return,
we will agree to compensate the Solicitor for the referral. Compensation to the Solicitor is dependent on the
client entering into an advisory agreement with GSWM. Compensation to the Solicitor will be an agreed
upon percentage of GSWM’s investment advisory fee or a flat fee depending on the type of advisory
services we provide to the client.
Our referral program will be in compliance with federal or state regulations (as applicable). The
solicitation/referral fee is paid pursuant to a written agreement retained by both GSWM and the Solicitor.
The Solicitor will be required to provide the client with a copy of GSWM’s Form ADV Part 2 Disclosure
Brochure or wrap program brochure and a Solicitor Disclosure Document prior to or at the time of entering
into any investment advisory contract with our firm.
Custodians:
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GSWM Firm Brochure 5.2025
Our firm has custodial relationships with LPL, and Schwab and generally recommend that clients establish
brokerage accounts with one of these firms. Each of these custodians provides us with access to its
institutional trading and operations services, which typically are not available to retail customers. These
services are generally available, without cost, to financial advisory firms who maintain a minimum threshold
of client assets with the custodian. Each of the custodians are full-service registered broker-dealers and
registered investment advisers. While, our firm has no formal relationship with any of these custodians for
client referrals and receives no compensation them (other than the services and arrangements described
herein) for accounts opened by firm clients, on an informal basis, the custodians occasionally may make
referrals to our firm as a courtesy or accommodation. Nothing of value, monetary or otherwise, is given,
paid, or received in exchange for such referrals.
Services provided by LPL and Schwab to financial advisory firms include research (including mutual fund
research, third-party research, and the custodians’ proprietary research), brokerage, custody, and access to
mutual funds and other investments that are available only to institutional investors or would require a
significantly higher minimum initial investment. In addition, each of the custodians makes available software
and other technologies that provide access to client account data (such as trade confirmations and account
statements), facilitate trade execution, provide research, pricing information, quotation services, and other
market data, assist with contact management, facilitate payment of fees to our firm from client accounts,
assist with performance reporting, facilitate trade allocation, and assist with back-office support, record-
keeping, and client reporting. The custodians also provide access to financial planning software, practice
management consulting support, best execution assistance, consolidated statements assistance,
educational and industry conferences, marketing and educational materials, technological and information
technology support, and corporate discounts. Many of these services may be used to service all or a
substantial number of GSWM’s accounts, including accounts not maintained at the custodian.
The custodians may also provide us with other services intended to help us manage and further develop our
business enterprise, including assistance in the following areas: consulting, publications and presentations,
information technology, business succession, and marketing. In addition, the custodians may make
available or arrange and/or pay for these types of services provided by independent third parties, including
regulatory compliance.
We do not receive any compensation from estate planning vendors or platforms for referrals or usage.
Testimonials:
On November 2022, the SEC began allowing RIAs to post client testimonials providing clear and
prominent disclosures are provided along with the testimonial.
In addition, firms must establish adequate WSPs to supervise the use of testimonials of their
representatives.
As of April 1 2024, GSWM will allow representatives to use testimonials as part of the marketing practices,
providing the IAR and staff adhere to the following requirements.
Definition of Testimonial
Traditionally, the SEC has considered a testimonial to be any statement of a client's experience with, or
endorsement of, an investment adviser. This can include written statements, videos, social media
posts, and other forms of communication.
Requirements
a) Information in the testimonial cannot be misleading or factually inaccurate.
b) The information must be fair and balanced.
c) Disclosures must be “Clear and Prominent.”
i. Disclosures MUST include:
(Capacity) Is the person providing the testimonials an actual client.
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• Note: 3rd party endorsements must disclose the capacity in which they are working with the
RIA or IAR.
(Compensation) Is there any direct, indirect, cash or non-cash compensation being paid to
the person giving the testimonial.
(Conflicts) Are there any conflicts of interest, if so, they must be disclosed.
d) Testimonials must include both favorable and unfavorable comments regarding the experience of
the client with the firm and/or representative. Please note, representatives cannot suppress
unfavorable comments. Any individual found suppressing unfavorable comments will be
subject to disciplinary actions.
Monitoring
GSWM has an ongoing monitoring responsibility to ensure continued compliance with the Marketing
Rule. This includes periodic reviews of testimonials and updating policies and procedures as needed.
Compliance will periodically review client testimonials after the initial review and approval; however, it is
responsibility of the representatives to immediately, upon detection, inform compliance of any
unfavorable comment(s) posted against the firm or the representative. The comment(s) may be
deemed as a complaint and require further actions.
Record Keeping
GSWM is required to keep records of all advertisements in a central file. Representatives must forward
testimonials to compliance for review, approval and record retention.
ITEM 15: CUSTODY
GSWM does not have actual or constructive custody of its clients’ funds and all clients’ funds and securities
are held at a qualified third-party custodian. To the extent it has custody of a client’s assets, GSWM will
send such client a quarterly statement outlining its fee calculation before the debit of its fee is made. These
statements and the statements received from each client’s custodian should be carefully reviewed by the
client. Clients should contact GSWM directly if they believe that there may be an error in their statement.
Currently, GSWM does not have custody over any of its clients’ assets.
ITEM 16: INVESTMENT DISCRETION
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to an
executed investment advisory client agreement. By granting investment discretion, our firm is authorized to
execute securities transactions, determine which securities are bought and sold, and the total amount to be
bought and sold. Should clients grant our firm non-discretionary authority, our firm would be required to
obtain the client’s permission prior to effecting securities transactions. Limitations may be imposed by the
client in the form of specific constraints on any of these areas of discretion with our firm’s written
acknowledgement.
ITEM 17: VOTING CLIENT SECURITIES
Upon client written authorization and acceptance in writing by Golden State, an SMA manager may vote
proxy for clients. Compliance must be notified for each occurrence. A record of these votes will be kept in
the firm’s books and records.
IARs are prohibited from voting proxy on behalf of clients.
ITEM 18: FINANCIAL INFORMATION
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GSWM does not solicit or accept prepayment of more than $1,200 in fees per client, six months or more in
advance. We have not been the subject of a bankruptcy proceeding and we reasonably believe that our firm
is able to meet all of our contractual commitments.
ITEM 19: Trade Errors
In the event of a trading error in an advisory account, the CCO will initiate corrective measures immediately
upon discovery to ensure that the client is not harmed by the error. Records of trade errors and the
corrective actions taken are maintained by the Firm’s CCO. Further, custodial accounts held at Charles
Schwab that result in trade errors gains will be donated to charity.
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GSWM Firm Brochure 5.2025