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Goldman Wealth Management & Associates, LLC
d/b/a
Goldman Wealth Management
CRD# 290153
12544 High Bluff Drive
Suite 200
San Diego, CA 92130
Telephone: 858-361-3698
Fax: 858-221-9750
www.goldmanwm.com
April 10, 2026
FORM ADV PART 2A
BROCHURE
This Disclosure Brochure provides information about the qualifications and business practices of
Goldman Wealth Management. If you have any questions about the contents of this Disclosure
Brochure, contact us at (858) 361-3698 or by email at sheldon@goldmanwm.com. The information
contained in this Disclosure Brochure has not been approved or verified by the United States
Securities and Exchange Commission ("SEC") or by any state securities authority.
Additional information about Goldman Wealth Management is available on the SEC's website at
www.adviserinfo.sec.gov.
Goldman Wealth Management is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment, dated March 13, 2026 we have the following material
change to report:
As of this filing, Goldman Wealth Management is transitioning from State registration to SEC
registration.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Additional Information
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Item 4 Advisory Business
Description of Firm
Goldman Wealth Management & Associates, LLC is a federally registered investment advisor based
in San Diego, California. We are organized as a limited liability company ("LLC") under the laws of
the State of California, and we have been providing investment advisory services since 2017.
Sheldon Goldman is our firm's owner / founder / Managing Member / Chief Compliance Officer, and
he has been working in the financial industry since 1992.
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this Disclosure Brochure, the words "we," "our," and "us" refer to Goldman
Wealth Management & Associates, LLC ("Goldman Wealth Management") and the words "you," "your,"
and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services
Our firm offers discretionary and, in limited circumstances, non-discretionary portfolio management
services where the investment advice is tailored to meet your individual circumstances and investment
objectives. These services include an initial discovery consultation, ongoing review consultations, as
may be agreed, to discuss your unique financial situation and changing needs over time. We will ask
that you complete certain investor questionnaires and/or on-boarding forms to assist us in gathering
information about your financial needs and circumstances. This would include your investment
experience, investment objectives, time horizon, liquidity needs, risk tolerance, tax circumstances,
and various other financial factors necessary for us to develop a complete investor profile.
Based on our evaluation of the foregoing factors, we will use the information we gather to develop a
strategy that enables our firm to give you continuous and focused investment advice and/or to make
investments on your behalf. Once we construct an investment portfolio for you we will monitor your
portfolio's performance on an ongoing basis and will rebalance the portfolio as appropriate. Clients are
required to notify our firm immediately if their financial circumstances and/or investment objectives
change from what has already been disclosed to our firm.
As part of our portfolio management services, and depending on your individual needs, we may create
a custom portfolio and/or we may invest your assets according to one or more model portfolios
developed by our firm.
For information on the investment strategies and methods of analysis we might utilize when managing
your accounts and/or proving you investment advice, please see Item 8 (Methods of Analysis,
Investment Strategies and Risk of Loss section) of this Disclosure Brochure. For information on the
different types of management authority we offer under our portfolio management services, please see
Item 16 (Investment Discretion section) of this Disclosure Brochure. We do not sponsor or manage a
wrap fee program.
We also offer investment advisory services in Private Investments to clients that: (1) qualify as an
Accredited Investor as defined in Rule 501 of Regulation D under the Securities Act of 1933, as
amended; and, (2) agree that such investments are consistent with their investment objectives. Private
Investments may be referred to as private placements, limited partnerships, limited liability companies,
alternative investments, private funds, or otherwise. Prior to investing in Private Investments, the Client
will be provided the required legal investment documentation and will be required to sign additional
documents that are outside the scope of our investment advisory agreement. Private
investment documents may include, but are not limited to, a Private Placement Memorandum,
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Subscription Agreement, Operating Agreement, Limited Partnership Agreement, and Investor
Questionnaire. As part of advisory services, we will conduct initial and ongoing due diligence on
management and will attempt, where appropriate, to negotiate lower fees on behalf of our clients.
Under certain circumstances, we may permit you to purchase investments in your managed accounts
that fall outside the portfolio constructed based on your suitability information. For these client-directed
investments, we will act in your best interests, including advising you if we believe an investment is not
appropriate. If, after consultation, you choose to proceed, we will seek to limit the investment to a dollar
amount that is proportionately small relative to the overall value of your managed account. These
assets will be managed on an ongoing basis alongside the rest of your portfolio.
Financial Planning and Financial Consulting Services
Goldman Wealth Management offers financial planning and consulting services which typically involve
providing a variety of advisory services to clients regarding the management of their financial
resources based upon an analysis of their individual needs on an ongoing or periodic basis. These
services typically involve a variety of advisory services regarding the management of the client's
financial resources based upon an analysis of their individual needs and includes, but is not limited to:
financial planning, income/cash flow analysis, budget analysis, investment analysis, asset allocation,
education needs analysis/planning, retirement needs analysis/planning, 401K plan review, trust and
estate planning, and charitable giving.
If you retain our firm for financial planning and consulting services, we will meet with you to gather
information about your financial circumstances and objectives. As required, we will conduct follow-up
interviews for the purpose of reviewing and/or collecting additional financial data. Once such
information has been reviewed and analyzed, we will provide you with our financial planning
recommendations designed to help you achieve your stated financial goals and objectives. Financial
planning recommendations are based on your financial situation at the time we provide our
recommendations, and on the financial information you provide to our firm. You have the right to
accept or reject our financial planning recommendations, and you may choose any firm to assist you
with implementing our recommendations.
Goldman Wealth Management offers strategic business consulting services which typically involve
providing advice on private business transactions including sales, acquisitions, buyouts or
recapitalizations. Additionally, we provide consulting on succession planning, financial health reviews,
growth opportunity assessments and strategic planning.
While we endeavor at all times to offer our clients specialized services at reasonable costs, the fees
charged by other advisers for comparable services may be lower than the fees charged by our firm.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, plan-level advice regarding fund selection
and investment options, education services to plan participants, investment performance monitoring,
and/or ongoing consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with the plan sponsor
or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as diversification, asset allocation, risk tolerance and time
horizon. Our educational seminars may include other investment-related topics specific to the
particular plan.
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We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Either party to the pension consulting agreement may terminate the agreement upon written notice to
the other party in accordance with the terms of the agreement for services. The pension consulting
fees will be prorated for the quarter in which the termination notice is given and any unearned fees will
be refunded to the client.
Types of Investments
We primarily offer advice on mutual funds and exchange-traded funds ("ETFs"). We may also offer
advice on real estate and limited partnerships, and private fund investments. Additionally, we may
advise you on various types of investments based on your stated goals and objectives. We may also
provide advice on any type of investment held in your portfolio at the inception of our advisory
relationship. Refer to the Methods of Analysis, Investment Strategies and Risk of Loss section for
additional disclosures on this topic.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
IRA Rollover Recommendations
For purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02")
where applicable, we are providing the following acknowledgment to you. When we provide
investment advice to you regarding your retirement plan account or individual retirement account, we
are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the
Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's
provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2025, we provide continuous management services for $119,967,372 in client
assets on a discretionary basis.
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Item 5 Fees and Compensation
Portfolio Management Services
Our fee for portfolio management services is based on a percentage of the assets in your account and
is set forth in the following annual blended-tiered fee schedule:
Assets Under Management
$0 - $500,000
$500,001 - $3,000,000
$3,000,001 - $5,000,000
Over $5,000,000
Annual Fee*
1.50%
1.00%
0.80%
0.60%
*For example, the applicable management fee for a client with $3,500,000 in portfolio assets would be
as follows: the first $500,000 would be billed at an annual rate of 1.50%; the next $2,500,000 would be
billed at an annual rate of 1.00%; and the remaining $500,000 would be billed at an annual rate of
0.80% (subject to negotiation). While we do not have an account minimum, if we accept accounts of
$250,000 or under we charge a flat rate of $4,000 which is bill quarterly in advance.
Our annual portfolio management fee is typically billed and payable quarterly in advance based on the
balance of your account on the last day of the previous calendar quarter. Deposits or withdrawals
made during the previous quarter affect the management fee calculation by applying a ratio of the
number of days in the period as a proration to the fee. These adjustments for flows in the previous
quarter will adjust the management fee calculation. We may negotiate other fee-paying arrangements
depending on your individual circumstances. If the portfolio management agreement is executed at any
time other than the first day of a calendar quarter, our fees will apply on a pro rata basis, which means
that the advisory fee is payable in proportion to the number of days in the quarter for which you are a
client. If any fees are paid in advance, any unearned fees will be refunded to the client upon
termination. Our advisory fee is negotiable depending on individual client circumstances.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you statements (at least quarterly) indicating all
amounts disbursed from your account including the amount of the advisory fee paid directly to
our firm.
You may terminate the agreement you enter into with our firm upon seven (7) days' written notice to
our firm in accordance with the terms of the agreement for services. You will incur a pro rata charge for
services rendered prior to the termination of the portfolio management agreement, which means you
will incur advisory fees only in proportion to the number of days in the quarter for which you are a
client.
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Financial Planning and Financial Consulting Services
For broad-based financial planning services and/or financial consulting services where we produce a
written plan, we charge a fixed fee ranging up to $5,000 that is payable in advance. The written
financial plan and any other negotiated deliverables are generally delivered within three months from
the date of inception, and under no circumstances will the service engagement exceed a six-month
period from the time you engaged our firm. Clients may terminate the financial planning and/or
financial consulting services agreement you enter into with our firm upon seven (7) days written notice
to our firm. In the event a client is not satisfied with our services, and upon client request, we will issue
a full refund to the client in a timely manner.
Pension Consulting Services
Our advisory fees for these customized services will be negotiated with the plan sponsor or named
fiduciary on a case-by-case basis.
You may terminate the pension consulting services agreement you enter into with our firm upon seven
(7) day's written notice to our firm. You will incur a pro rata charge for services rendered prior to the
termination of the agreement, which means you will incur advisory fees only in proportion to the
number of days in the quarter for which you are a client. If you have pre-paid advisory fees that we
have not yet earned, you will receive a prorated refund of those fees.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and (possibly) exchange-traded funds. We may also recommend private investments,
such as limited partnerships, to certain "qualified" clients, which have embedded management fees.
The fees that you pay to our firm for investment advisory services are separate and distinct from the
fees and expenses charged by mutual funds, exchange-traded funds, and alternative investments
(described in each fund's prospectus or in the case of a private investment: Private Placement
Memorandum; Subscription Agreement; Operating Agreement; and/or Limited Partnership Agreement)
to their shareholders. These fees will generally include a management fee and other fund expenses.
You will also incur transaction charges and/or brokerage fees when purchasing or selling securities.
These charges and fees are typically imposed by the broker-dealer or custodian through whom your
account transactions are executed. We do not share in any portion of the brokerage fees/transaction
charges imposed by the broker-dealer or custodian. To fully understand the total cost you will incur,
you should review all the fees charged by mutual funds, exchange-traded funds, private investments,
our firm, and others. For information on our brokerage practices, refer to the Brokerage
Practices section of this Disclosure Brochure.
Compensation for the Sale of Other Investment Products
Persons providing investment advice on behalf of our firm may be licensed as insurance agents. These
persons will earn commission-based compensation for selling insurance products. Insurance
commissions earned by these persons are separate from our advisory fees. Please see the "Other
Financial Industry Activities and Affiliations" section (Item 10) in this Brochure for more information on
the compensation received by insurance agents who are affiliated with our firm.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
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based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals including high net worth individuals, and pension
and profit sharing plans. In general, we do not require a minimum dollar amount to open and maintain
an advisory account; however, we have the right to terminate your account if it falls below a minimum
size which, in our sole opinion, is too small to manage effectively.
We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
We use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Fundamental Analysis - involves analyzing individual mutual funds, private investments, and their
industry groups, such as a company's financial statements, details regarding the company's product
line, the experience and expertise of the company's management, and the outlook for the company
and its industry. The resulting data is used to measure the true value of the company's stock compared
to the current market value.
Risk: The risk of fundamental analysis is that information obtained may be incorrect and the
analysis may not provide an accurate estimate of earnings, which may be the basis for the value
of the mutual fund and/or private investment. If securities prices adjust rapidly to new information,
utilizing fundamental analysis may not result in favorable performance.
Modern Portfolio Theory - a theory of investment which attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected
return, by carefully diversifying the proportions of various assets.
Risk: Market risk is that part of a security's risk that is common to all securities of the same
general class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in
the long-term which may not be the case. There is also the risk that the segment of the market
that you are invested in or perhaps just your particular investment will go down over time even if
the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost - "locking-up" assets that may be better utilized in the short-term in other
investments.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial information, liquidity needs and other various suitability factors.
Your restrictions and guidelines may affect the composition of your portfolio. It is important that you
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notify us immediately with respect to any material changes to your financial circumstances,
including for example, a change in your current or expected income level, tax circumstances, or
employment status.
We will not perform quantitative or qualitative analysis of individual securities. Instead, we will advise
you on how to allocate your assets among various classes of securities.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In, First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will notify your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential losses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price or it may not be possible to sell
the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
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were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired, or are nearing retirement.
Foreign Investment and Currency Risk: Foreign investing involves risks not typically associated with
US investments, and these risks may be magnified in emerging market countries. These risks may
include, among others, adverse fluctuations in foreign currency, as well as adverse political, social, and
economic developments affecting one or more foreign countries. In addition, foreign investing may
involve less publicly available information and more volatile or less liquid securities markets.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security's particular underlying circumstances. For example, political, economic and social conditions
may trigger market events.
Recommendation of Particular Types of Securities
We primarily recommend Mutual Funds and Exchange Traded Funds. However, we may advise you
on other types of investments as appropriate for you since each client has different needs and different
tolerance for risk.
Mutual Funds and Exchange-Traded Funds: are professionally managed collective investment
systems that pool money from many investors and invest in stocks, bonds, short-term money market
instruments, other mutual funds, other securities, or any combination thereof. The fund will have a
manager that trades the fund's investments in accordance with the fund's investment objective. While
mutual funds and ETFs generally provide diversification, risks can be significantly increased if the fund
is concentrated in a particular sector of the market, primarily invests in small cap or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities. ETFs
differ from mutual funds since they can be bought and sold throughout the day like stock and their
price can fluctuate throughout the day. The returns on mutual funds and ETFs can be reduced by the
costs to manage the funds. Also, while some mutual funds are "no load" and charge no fee to buy into,
or sell out of, the fund, other types of mutual funds do charge such fees which can also reduce returns.
Mutual funds can also be "closed end," "open end" or "interval." So-called "open end" mutual funds
continue to allow in new investors indefinitely whereas "closed end" funds have a fixed number of
shares to sell which can limit their availability to new investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track
the performance of their Underlying Indices or benchmarks on a daily basis, mathematical
compounding may prevent the ETF from correlating with performance of its benchmark. In addition, an
ETF may not have investment exposure to all of the securities included in its Underlying Index, or its
weighting of investment exposure to such securities may vary from that of the Underlying Index. Some
ETFs may invest in securities or financial instruments that are not included in the Underlying Index, but
which are expected to yield similar performance.
Limited Partnerships: A limited partnership is a financial affiliation that includes at least one general
partner and a number of limited partners. The partnership invests in a venture, such as real estate
development or oil exploration, for financial gain. The general partner has management authority and
unlimited liability. The general partner runs the business and, in the event of bankruptcy, is responsible
for all debts not paid or discharged. The limited partners have no management authority and their
liability is limited to the amount of their capital commitment. Profits are divided between general and
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limited partners according to an arrangement formed at the creation of the partnership. The range of
risks are dependent on the nature of the partnership and disclosed in the offering documents if
privately placed. Publicly traded limited partnership have similar risk attributes to equities. However,
like privately placed limited partnerships their tax treatment is under a different tax regime from
equities. You should speak to your tax adviser in regard to their tax treatment.
Real Estate: Real estate is increasingly being used as part of a long-term core strategy due to
increased market efficiency and increasing concerns about the future long-term variability of stock and
bond returns. In fact, real estate is often considered for its ability to serve as a portfolio diversifier and
inflation hedge. However, the asset class still bears a considerable amount of market risk. Real estate
has shown itself to be very cyclical, somewhat mirroring the ups and downs of the overall economy. In
addition to employment and demographic changes, real estate is also influenced by changes in
interest rates and the credit markets, which affect the demand and supply of capital and thus real
estate values. Along with changes in market fundamentals, investors wishing to add real estate as part
of their core investment portfolios need to look for property concentrations by area or by property type.
Because property returns are directly affected by local market basics, real estate portfolios that are too
heavily concentrated in one area or property type can lose their risk mitigation attributes and bear
additional risk by being too influenced by local or sector market changes.
Private Placements: A private placement (nonpublic offering) is an illiquid security sold to qualified
investors and are not publicly traded nor registered with the Securities and Exchange Commission.
Risk: Private placements generally carry a higher degree of risk due to illiquidity. Most securities
that are acquired in a private placement will be restricted securities and must be held for an
extended amount of time and therefore cannot be sold easily. The range of risks are dependent
on the nature of the partnership and are disclosed in the offering documents.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
We have not provided information on other financial industry activities and affiliations because we do
not have any relationship or arrangement that is material to our advisory business or to our clients with
any of the types of entities listed below.
1. broker-dealer, municipal securities dealer, or government securities dealer or broker.
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund).
3. other investment adviser or financial planner.
4. futures commission merchant, commodity pool operator, or commodity trading advisor.
5. banking or thrift institution.
6. accountant or accounting firm.
7. lawyer or law firm.
8. insurance company or agency.
9. pension consultant.
10.real estate broker or dealer.
11.sponsor or syndicator of limited partnerships.
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Licensed Insurance Agent
Sheldon Goldman, the Managing Member and Chief Compliance Officer of our firm, is licensed as an
independent insurance agent. In this capacity, Mr. Goldman has the ability to earn commission-based
compensation for selling insurance products, and such compensation is separate and apart from our
firm's advisory fees. This practice presents a conflict of interest because such commission-based
compensation creates a financial incentive to recommend insurance products to you. Clients are under
no obligation to act on any recommendations to purchase insurance products and to the extent a client
wishes to purchase insurance products, the client may work with any insurance agent / agency of their
choice.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm. Clients or prospective clients may
obtain a copy of our Code of Ethics by contacting us at the telephone number on the cover page of this
Disclosure Brochure.
Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this Disclosure
Brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account(s) in the purchase or sale of securities.
Item 12 Brokerage Practices
We recommend the brokerage and custodial services of Charles Schwab & CO. Inc., John Hancock
Financial, and Inspira Financial.(whether one or more "Custodian"). Your assets must be maintained in
an account at a "qualified custodian," generally a broker-dealer or bank. In recognition of the value of
the services the Custodian provides, you may pay higher commissions and/or trading costs than those
that may be available elsewhere. Our selection of custodian is based on many factors, including the
level of services provided, the custodian's financial stability, and the cost of services provided by the
custodian to our clients, which includes the yield on cash sweep choices, commissions, custody fees
and other fees or expenses.
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We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, the most favorable compared to other available providers and their services.
We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Economic Benefits
As a registered investment adviser, we have access to the institutional platform of your account
custodian. As such, we will also have access to research products and services from your account
custodian and/or other brokerage firm. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment decision-
making responsibilities. Such research products and services are provided to all investment advisers
that utilize the institutional services platforms of these firms, and are not considered to be paid for with
soft dollars. However, you should be aware that the commissions charged by a particular broker for a
particular transaction or set of transactions may be greater than the amounts another broker who did
not provide research services or products might charge.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
We routinely require that you direct our firm to execute transactions through Charles Schwab & CO.
Inc., John Hancock Financial, and Inspira Financial. As such, we may be unable to achieve the most
favorable execution of your transactions and you may pay higher brokerage commissions than you
might otherwise pay through another broker-dealer that offers the same types of services. Not all
advisers require their clients to direct brokerage.
Block Trades
We do not combine multiple orders for shares of the same securities purchased for advisory accounts
we manage (this practice is commonly referred to as "aggregated trading").
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration the availability of advisory, institutional or retirement plan share
classes, initial and ongoing share class costs, transaction costs (if any), tax implications, cost basis
and other factors. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent or deferred sales charges.
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Item 13 Review of Accounts
Portfolio Management
Sheldon Goldman, Managing Member and Chief Compliance Officer of our firm, will monitor your
accounts on an ongoing basis and will conduct account reviews at least quarterly to ensure the
advisory services provided to you are consistent with your investment needs and objectives. Additional
reviews may be conducted based on various circumstances, including, but not limited to contributions
and withdrawals; year-end tax planning; market moving events; security specific events; and/or
changes in your risk/return objectives.
Financial Planning Services
For those clients whom we provide personal financial planning services, reviews are conducted on an
as needed basis. If you engage us for financial planning services, Sheldon Goldman will review your
financial plan or current circumstances as needed, depending on the arrangements made with you at
the inception of your advisory relationship. Generally, we will contact existing clients periodically to
determine whether any updates may be needed based on changes in your circumstances. Changed
circumstances may include, but are not limited to marriage, divorce, birth, death, inheritance, lawsuit,
retirement, job loss and/or disability, among others. While we recommend meeting with you at least
annually, additional reviews will be conducted upon your request. Such reviews and updates may be
subject to a new and separate engagement. To the extent we provide any written reports, such reports
and/or financial plans will be rendered as part of the negotiated services.
Item 14 Client Referrals and Other Compensation
As disclosed under the Fees and Compensation section in this brochure, persons providing investment
advice on behalf of our firm are licensed insurance agents. For information on the conflicts of interest
this presents, and how we address these conflicts, refer to the Fees and Compensation section.
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
Please refer to the Brokerage Practices section above for disclosures on research and other benefits
we may receive resulting from our relationship with your account custodian(s).
Item 15 Custody
Your independent custodian will directly debit your account(s) for the payment of our advisory
fees. This ability to deduct our advisory fees from your accounts causes our firm to exercise limited
custody over your funds or securities. We do not have physical custody of any of your funds and/or
securities. Your funds and securities will be held with a bank, broker-dealer, or other qualified
custodian. You will receive account statements from the qualified custodian(s) holding your funds and
securities at least quarterly. The account statements from your custodian(s) will indicate the amount of
our advisory fees deducted from your account(s) each billing period. You should carefully review
account statements for accuracy.
Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, as long as the client has provided us with written authorization to do
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so. Such written authorization is known as a Standing Letter of Authorization. An adviser with authority
to conduct such third party wire transfers has access to the client's assets, and therefore has custody
of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
If you enter into discretionary arrangements with our firm, you must grant our firm discretion over the
selection and amount of securities to be purchased or sold for your account(s) before we can buy or
sell securities on your behalf. Discretionary authority enables our firm to execute transactions within
your account without obtaining your consent or approval prior to each transaction.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17 Voting Client Securities
In some cases, you will receive proxy materials directly from the account custodian. In some cases,
proxy materials may be sent to our firm based on custodial account settings. We do not vote proxies
on your behalf. If we receive proxy materials for your account, we will forward them to you or you may
contact us or your custodian to request them directly."
Item 18 Financial Information
Our firm does not have any financial condition or impairment that would prevent us from meeting our
contractual commitments to you. We do not take physical custody of client funds or securities, or serve
as trustee or signatory for client accounts, and, we do not require the prepayment of more than $1,200
in fees for services not performed within six or more months of the engagement date. Therefore, we
are not required to include a financial statement with this Disclosure Brochure.
We have not filed a bankruptcy petition at any time in the past ten years.
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Item 19 Additional Information
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
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4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 73.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this Disclosure
Brochure.
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