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Goldstone Financial Group, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Goldstone Financial Group,
LLC. If you have any questions about the contents of this brochure, please contact us at (630) 620-9300 or by email
at: contactus@goldstonefinancialgroup.com. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Goldstone Financial Group, LLC is also available on the SEC’s website:
www.adviserinfo.sec.gov. Goldstone Financial Group, LLC’s CRD number is: 222520.
18W140 Butterfield Road 16th Floor
Oakbrook Terrace, IL, 60181
(630) 620-9300
www.goldstonefinancialgroup.com
Email: contactus@goldstonefinancialgroup.com
Registration does not imply a certain level of skill or training.
Version Date: 12/16/2025
Item 2: Material Changes
The material changes in this Goldstone Financial Group, LLC, (GFG) brochure since the last update,
dated May 30, 2025 are described below. Material changes relate to Goldstone Financial Group,
LLC’s policies, practices, or conflicts of interests.
•
Item 10 was updated to include information regarding potential or actual conflicts of
interest relating to GFG’s insurance sales activities, its relationship with Triad Wealth
Partners, LLC, and Matthew Rice’s outside business activity with and ownership interest
in Vistamark Investments.
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Item 3: Table of Contents
Item 2: Material Changes............................................................................................................................................ 2
Item 3: Table of Contents ........................................................................................................................................... 3
Item 4: Advisory Business .......................................................................................................................................... 4
Item 5: Fees and Compensation ................................................................................................................................ 6
Item 6: Performance-Based Fees and Side-By-Side Management ......................................................................... 8
Item 7: Types of Clients .............................................................................................................................................. 9
Item 8: Investment Strategies, Methods of Analysis, and Risk of Loss ................................................................ 9
Item 9: Disciplinary Information ............................................................................................................................. 13
Item 10: Other Financial Industry Activities and Affiliations ............................................................................. 15
Item 11: Code of Ethics, Participation, or Interest in Client ................................................................................. 17
Item 12: Brokerage Practices .................................................................................................................................... 18
Item 13: Reviews of Accounts .................................................................................................................................. 19
Item 14: Client Referrals and Other Compensation .............................................................................................. 20
Item 15: Custody ....................................................................................................................................................... 20
Item 16: Investment Discretion ................................................................................................................................ 20
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................. 20
Item 18: Financial Information ................................................................................................................................ 20
Item 19: Additional Items ........................................................................................................................................ 21
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Item 4: Advisory Business
A. Description of the Advisory Firm
Goldstone Financial Group, LLC (hereinafter “GFG”) is a Limited Liability Company organized in
the State of Illinois and is a registered investment adviser with the Securities and Exchange Commission.
GFG was formed in November 2008 and the principal owner is Anthony Pellegrino.
B. Types of Advisory Services
Fiduciary Standard
GFG is a registered investment adviser and is a fiduciary, subject to the Securities and Exchange
Commission and the Investment Advisers Act of 1940. As a fiduciary, GFG has an affirmative duty of
care, loyalty, honesty, and good faith to act in the best interests of its clients by placing the interest of
their clients ahead of its own. It is GFG’s policy to allocate investment opportunities and transactions
it identifies as being appropriate and prudent among its clients on a fair and equitable basis over time.
It is the responsibility of GFG to identify, assess, mitigate, and disclose any remaining potential conflicts
of interests to its clients in accordance with its fiduciary duty.
Portfolio Management Services
GFG offers ongoing portfolio management services based on the individual goals, objectives, time
horizon, and risk tolerance of each client. GFG creates an Investment Policy Statement for each
client, which outlines the client’s current situation (income, tax levels, and risk tolerance levels).
Portfolio management services include, but are not limited to, the following:
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Investment strategy
Asset allocation
Risk tolerance
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Personal investment policy
Asset selection
Regular portfolio monitoring
GFG evaluates the current investments of each client with respect to their risk tolerance levels and
time horizon. Risk tolerance levels are documented in the Investment Policy Statement, which is given
to each client.
Sub-adviser Services and Selection of Other Advisers
GFG may utilize sub-advisers or recommend clients utilize third-party money managers. Before
recommending other advisors for clients, GFG will always ensure those other advisors are properly
licensed or registered as investment advisor. GFG offers clients sub-advised portfolios in its wrap fee
program, which are managed by separate account managers or through a sub-adviser GFG engages
on its behalf and are further described in Item 8A of this brochure: Adhesion Wealth Advisors,
Optimus Advisory Group, & Zega Financial, LLC. GFG also maintains a sub-advisory relationship with
SHP Wealth Management LLC (“SWML”) for accounts custodied with Fidelity Institutional.
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Services Limited to Specific Types of Investments
GFG generally limits its investment advice to mutual funds, fixed income securities, real estate funds
(including publicly traded REITs), equities, ETFs (including ETFs in the gold and precious metal
sectors), treasury inflation protected/inflation linked bonds and non-U.S. securities. GFG may use other
registered securities to help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
GFG offers the same suite of services to all its clients. However, specific client investment strategies
and their implementation are dependent upon the client Investment Policy Statement which outlines
each client’s current situation (income, tax levels, and risk tolerance levels). Clients may impose
restrictions in investing in certain securities or types of securities in accordance with their values or
beliefs. However, if the restrictions prevent GFG from properly servicing the client account, or if
the restrictions would require GFG to deviate from its standard suite of services, GFG reserves the
right to end the relationship.
D. Wrap Fee Programs
GFG participates in wrap fee programs, which are investment programs where the investor pays
one stated fee that includes management fees, transaction costs, and other administrative fees.
GFG manages the investments in the wrap fee program but does not manage wrap fee accounts any
differently than non-wrap fee accounts. Wrap fee accounts may be more or less expensive based on
trading activity within your account compared to a non-wrap/transaction fee-based account. Fees paid
under the wrap fee program will be billed by GFG as a management fee. Please see our ADV 2A,
Appendix 1 (Wrap Fee Brochure) for additional information.
GFG uses the value of the account as of the close of last business day of the billing period, after
considering deposits and withdrawals, for purposes of determining the market value of the assets
upon which the advisory fee is based for its wrap programs.
E. Assets Under Management
GFG has the following assets under management:
Discretionary Amount: Non-discretionary Amount: Date Calculated:
$852,784,978
$ 0
As of 5/30/2025
F. Financial Planning Consulting
GFG also offers financial planning services on an agreed upon one-time fee or an hourly basis. All fees
and terms are outlined in the GFG Financial Planning Agreement.
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Item 5: Fees and Compensation
A. Fee Schedule
The following are the fee schedules assessed to accounts using Goldstone Financial Group, LLC for
portfolio management investment advisory services:
Charles Schwab (formerly TD Ameritrade) Accounts:
Charles Schwab
Standard Transaction-Based Portfolio
Management Service Fees
Charles Schwab
Standard Wrap-Based Portfolio
Management Service Fees
Total Annual
Management Fee
Total Annual
Management Fee
Total Client Assets
Under Advisory
Management
Total Client Assets
Under Advisory
Management
First $1,000,000
1.20%
First $500,000
1.50%
Next $500,001 to
0.90%
1.20%
Next $1,000,000 to
$3,000,000
$1,000,000
$3,000,000+
0.65%
Next $1,000,000+
0.95%
Fidelity Accounts:
Fidelity Transaction-Based Account
Management Service Fees
Goldstone Annual
Management Fee
Sub-Adviser Annual
Management Fee
Total Annual
Management Fee
Total Client Assets
Under Advisory
Management
First $1,000,000
1.20%
0.10%
1.30%
0.90%
0.10%
1.00%
Next $1,000,000 to
$3,000,000
$3,000,000+
0.65%
0.10%
0.75%
Wrap-Based Portfolio Management is only available with GFG with its custodian Charles Schwab. This
will limit the available models and strategies for clients opting to use Fidelity to custody their accounts.
For accounts utilizing a wrap-based program, GFG will wrap all fees (i.e., custodian fees, brokerage
fees, transaction fees, third-party fees, etc.) within the annual management fee assessed to the client.
For any Transaction-Based portfolios the client may be charged trade transaction fees assessed by the
custodian directly to the account at the time of the transaction depending on the investment product
being traded. In addition, fees assessed by the custodian may also be charged to a Transaction-Based
account that would not be charged to a Wrap-Based account. All transaction fees are determined by the
custodian’s respective fee schedules and available on request. If a client opts to utilize a Transaction-
Based portfolio, the client will be responsible for all fees assessed by the custodian directly to the
account. Please note, the custodians used by GFG offer reduced transaction fees on certain types of
trades to clients who opt to receive trade confirmations and/or monthly statements electronically in lieu
of paper copies sent by physical mail. For additional information, please review the custodian’s fee
schedules and discuss with your representative.
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Please note, fees and other expenses are charged by the underlying financial companies and their
investment products (ETFs, Mutual Funds, etc.). These products may be used in both the wrap and
non-wrap programs. Investors will indirectly bear these fund expenses in addition to the direct
management and respective custody fees applicable to each program.
Not all managed allocation models used by GFG are available as a transaction-based managed account.
Client should be aware a transaction-based portfolio will be assessed a lower annual management fee
compared to wrap-based portfolio management fees, but the total fees charged to the account may be
more/less expensive than a wrap-based portfolio when including trading and other custodial costs.
Please review all models, expected trading levels, and applicable fees before investing. Management
fees differ for each custodian and certain portfolio models are not available on both platforms. Please
note, GFG receives different compensation amounts from each custodian and a potential conflict may
exist when recommending a custodian. Please review all fees before selecting a custodian.
Certain models recommended by GFG may be managed by third-party money managers or sub-
advisers. The use of a money manager or sub-adviser may add to the client’s total annual management
fees above the rates listed in the fee schedules above, however GFG’s compensation will not exceed the
rates stated. Any additional costs are paid to the third-party money manager or sub-adviser. Clients
should be aware the use of a money manager or sub-adviser is not required and may not be available
on a custodian. To determine the added management costs please refer to the money-manager or sub-
adviser’s respective ADV Part 2 and review with your investment adviser representative.
All fees are negotiable depending upon the needs of the client and the complexity of the situation.
GFG reserves the right to reduce or waive management fees for a client or an account in select instances.
GFG employees and their family members may receive advisory services at a reduced fee rate or waived
entirely. The final fee schedule is included as Exhibit II of the Investment Advisory Contract.
Clients may terminate the agreement without penalty for a full refund of GFG’s fees within five
business days of initial signing of the Investment Advisory Contract. Thereafter, clients may terminate
the Investment Advisory Contract generally with 30 days’ written notice.
For purposes of calculating the advisory fee, GFG uses the value of the account as of the end of the last
business day of the prior billing period for Charles Schwab accounts and the average daily closing
balance for the prior billing period for Fidelity accounts.
B. Payment of Fees
Payment of Management Fees
Portfolio management fees are withdrawn directly from the client’s accounts with the client’s written
authorization.
C. Client Responsibility For Third Party Fees
GFG will wrap third party fees (i.e., custodian fees, brokerage fees, transaction fees, etc.) within the
annual management fee assessed to the client. GFG will charge and collect from clients one inclusive
management fee to cover all transaction and custodial fees assessed to the account. If client chooses not
to participate in a Wrap Fee Program, then client is responsible for all third-party fees.
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D. Prepayment of Fees
Portfolio management fees are asset-based and are withdrawn directly from the client's accounts with
client's written authorization. These management fees differ depending on which custodian, Charles
Schwab or Fidelity Institutional, is used to custody the managed account. For accounts held with Charles
Schwab, the management fees are collected on a quarterly basis and the fees are paid in advance. For
accounts held with Fidelity Institutional, the fees are billed monthly in arrears.
Initial account fees for the first billing period may be prorated based on the number of days under
management. The methodology used to calculate management fees will differ between custodians.
Accounts held with Charles Schwab will be billed based on the account value at the time GFG assumes
management of the account, or if already under management based on the value of the account as of the
close of the last day of the previous billing period, with the fees assessed promptly thereafter. For
accounts held with Fidelity, management fees are collected monthly in arrears, based on the average
daily balance. Fees will be prorated based on the number of days under management.” Due to these
different calculation methods, the amount of the management fees charged may differ for the same
advisory services if the account was held at a different custodian available at the firm depending on
account performance during the billing period. Please review both methodologies with your Investment
Advisor Representative prior to opening an investment account.
Refunds for any fees paid in advance will be returned on a quarterly basis to the client via check or a
deposit returned directly into the client’s account. The fee refunded will be equal to the balance of the
fees collected in advance minus the daily rate* times the number of days elapsed in the billing period
up to and including the day of termination. (*The daily rate is calculated by dividing the annual asset-
based fee rate by 365.)
E. Outside Compensation For the Sale of Securities to Clients
Neither GFG nor its supervised persons accept any compensation for the sale of securities or other
investment products, including asset-based sales charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
GFG does not accept performance-based fees or other fees based on a share of capital gains or capital
appreciation of the assets of a client. It is the policy of GFG to seek fair and equitable allocations of all
investment opportunities/transactions among its clients to avoid favoring one client over another.
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Item 7: Types of Clients
GFG generally provides advisory services to the following types of clients:
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Individuals
- High-Net-Worth Individuals
Minimum Account Size for Portfolio Management
There is an account minimum of $50,000, which may be waived by GFG in its discretion. Accounts with
lower balances may not be eligible for all investment models offered by the firm and/or may not receive
the recommended model allocation percentages in holdings that do not allow for fractional shares,
which may impact account performance.
Item 8: Investment Strategies, Methods of Analysis, and Risk of Loss
A: Investment Strategies
Money Managers and Sub-Advisers
GFG uses the following money managers and sub-advisers within its wrap fee program. These advisers
and their most used strategies are listed below. Other advisers and strategies are available and used by
GFG. Please consult with your adviser and review the advisers respective ADV Part II and Brochures
before choosing any strategy.
Optimus Advisory Group Dynamic Equity ETF Strategy – Seeks to provide investors with the total
return normally associated with a mix of equities, while using a proprietary tactical overlay to move the
portfolio to cash for downside risk protection. When not in cash, this long-only ETF model can vary its
large cap equity investments from 50% to 100% of the portfolio, its mid cap equity investments from 0%
to 50%, and its small cap equity investments from 0% to 25% using monthly, bi-monthly, and quarterly
rotations.
Optimus Advisory Group Tactical High Yield – Seeks to provide investors with the total return
normally associated with High Yield Bonds, while using optimal exit techniques for downside risk
reduction. The program was designed around a high yield bond fund index but uses mutual funds or
exchange-traded funds (ETFs) as the actual investment vehicles. There are two independent signals for
a maximum of one long position. All independent signals vary from short-term to long-term in nature.
Stop losses and trailing stops are used.
Optimus Advisory Group Hedged Equity Strategy- Seeks to provide investors with the total return
normally associated with a mix of U.S. equities, while maintaining the ability to move to low volatility
or sector equities for downside risk protection. SHORT SIDE (33% Optimus Global Advantage All
Asset 2X) - Seeks to provide investors with an opportunity for gains during U.S. equities, foreign
equities, and U.S. Govt. bond market declines. The strategy uses inverse mutual funds / ETFs that are
based on U.S. equities, foreign equities, and U.S. Govt. bonds.
ZEGA Financial - HiPOS Income – Seeks to provide an alternative investment strategy as a complement
to or replacement for existing fixed income or alternative allocations. The strategy attempts to generate
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returns by selling credit spreads, which are two-legged options strategies, and purchasing US
Treasuries. While the HiPOS Income design is to limit downside losses during extreme conditions,
there is still notable risk taken to produce its non-correlated returns.
ZEGA Financial - HiPOS Conservative – Seeks to provide an alternative investment strategy that seeks
excess returns from an aggressive investment profile. ZEGA generates return by selling credit spreads,
which are two-legged options strategies. HiPOS is designed to be highly liquid and has little to no
historical correlation to the equity or interest rate sensitive markets. We typically recommend the
HiPOS Conservative remain limited to no more than 10-20% of an individual portfolio’s equity position
and the investor has significant understanding and experience of option trading.
ZEGA Financial - HiPOS Moderate –Seeks to provide an alternative investment strategy as a
complement or replacement for existing alternative allocations. The model attempts to generate returns
by selling credit spreads, which is a two-legged option strategy. Due to its un-hedged and highly
leveraged use of options, we typically recommend the HiPOS Moderate remain limited to no more than
10-20% of an individual portfolio’s equity position and the investor have significant understanding and
experience of option trading. There is notable risk taken to produce its non-correlated returns, including
margin risk and the possibility of losing more than 100% of your principal investment in the strategy.
ZEGA Financial - HiPOS Aggressive – Seeks to provide an alternative investment strategy as a
complement to or replacement for existing alternative allocations. The model attempts to generate
returns from an aggressive investment profile by selling credit spreads (two-legged options strategies).
HiPOS uses highly liquid index options as the core investment vehicle. Due to its un-hedged and highly
leveraged use of options, we typically recommend the HiPOS Aggressive Growth remain limited to no
more than 10-20% of an individual portfolio’s equity position and the investor have significant
understanding of option trading. There is notable risk taken to produce its non-correlated returns,
including margin risk and the possibility of losing more than 100% of your principal investment in the
strategy.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
Any investment strategy used may result in the loss of principal.
Past performance is not indicative of future results.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long and short-
term performance or market trends. The risk involved in using this method is that only past
performance data is considered without using other methods to crosscheck data. Using charting
analysis without other methods of analysis would assume past performance will be indicative of future
performance. This may not be the case.
Fundamental analysis concentrates on factors that determine a company’s value and expected
future earnings. This strategy would normally encourage equity purchases in stocks that are
undervalued or priced below their perceived value. The risk assumed is that the market will fail to
reach expectations of perceived value.
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Technical analysis attempts to predict a future stock price or direction based on market trends. The
assumption is that the market follows discernible patterns and if these patterns can be identified then
a prediction can be made. The risk is that markets do not always follow patterns and relying solely on
this method may not consider new patterns that emerge over time.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, can be
leveraged to provide performance. The risks with this strategy are two-fold: 1) the markets do not
always repeat cyclical patterns; and 2) if too many investors begin to implement this strategy, then it
changes the very cycles these investors are trying to exploit.
Modern Portfolio Theory assumes that investors are risk adverse, meaning that given two portfolios
that offer the same expected return, investors will prefer the less risky one. Thus, an investor will take
on increased risk only if compensated by higher expected returns. Conversely, an investor who
wants higher expected returns must accept more risk. The exact trade-off will be the same for all
investors, but different investors will evaluate the trade-off differently based on individual risk
aversion characteristics. The implication is that a rational investor will not invest in a portfolio if a
second portfolio exists with a more favorable risk-expected return profile – i.e., if for that level of risk
an alternative portfolio exists which has better expected returns.
Transaction Strategies
inflation (purchasing power) risk,
Long-term trading is designed to capture market rates of both return and risk. Due to its nature, the
long-term investment strategy can expose clients to various types of risk that will typically surface at
various intervals during the time the client owns the investments. These risks include but are not limited
to
risk, economic risk, market risk, and
interest rate
political/regulatory risk.
Short-term trading risks include liquidity, economic stability, and inflation, in addition to the long-
t e r m trading risks listed above. Frequent trading can affect investment performance, particularly
through increased brokerage and other transaction costs and taxes.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral. When losses
occur, the value of the margin account may fall below the brokerage firm’s threshold thereby
triggering a margin call. This may force the account holder to either allocate more funds to the account
or sell assets in a shorter time frame than desired. The use of margin can significantly increase risk.
Options transactions involve a contract to purchase a security at a given price, not necessarily at
market value, depending on the market. This strategy includes the risk that an option may expire out
of the money resulting in minimal or no value, as well as the possibility of leveraged loss of trading
capital due to the leveraged nature of stock options. The use of options can significantly increase risk.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
Any investment strategy used may result in the loss of principal.
Past performance is not indicative of future results.
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C. Risks of Specific Securities Utilized
Clients should be aware there is a material risk of loss using any investment strategy. GFG’s use of
margin and options in certain investment strategies generally holds a greater risk of capital loss. Certain
investment strategies use margin or invest in options which generally hold a greater risk of capital loss.
The investment types listed below (leaving aside Treasury, Treasury Inflation Protected/Inflation
Linked Bonds) are not guaranteed or insured by the FDIC or any other government agency.
Equity investment generally refers to buying shares of stocks in return for receiving a future payment
of dividends and/or capital gains if the value of the stock increases. The value of equity securities may
fluctuate in response to specific situations for each company, industry conditions and the general
economic environments, including a complete loss of value.
Mutual Funds are investment programs funded by shareholders that trade in diversified holdings and are
professionally managed. Mutual funds carry the risk of capital loss and you may lose money. All mutual
funds have management and operating costs lowering gross investment returns.
Fixed income investments generally pay a return on a fixed schedule, though the amount of the
payments can vary. This type of investment can include corporate and government debt securities,
leveraged loans, high yield, and investment grade debt and structured products, such as mortgage
and other asset-backed securities, although individual bonds may be the best-known type of fixed
income security. In general, the fixed income market is volatile and fixed income securities carry interest
rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more
pronounced for longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk,
call risk, and credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting (extremely
unlikely); however, they do carry a potential risk of losing value. Risks of investing in foreign fixed
income securities also include sovereign risk, a country defaulting on its debt obligations.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges, similar to
stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a
stock holding bankruptcy). Areas of concern include the lack of transparency in products and
increasing complexity, conflicts of interest and the possibility of inadequate regulatory compliance.
Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares” not physical
metal) specifically may be negatively impacted by several unique factors, among them (1) large sales
by the official sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or other precious
metals, (3) a significant change in the attitude of speculators and investors.
Real Estate Funds (including REITs) face several kinds of risk that are inherent in the real estate sector,
which historically has experienced significant fluctuations and cycles in performance. Revenues and
cash flows may be adversely affected by: changes in local real estate market conditions due to changes
in national or local economic conditions or changes in local property market characteristics;
competition from other properties offering the same or similar services; changes in interest rates and
in the state of the debt and equity credit markets; the ongoing need for capital improvements; changes
in real estate tax rates and other operating expenses; adverse changes in governmental rules and fiscal
policies; adverse changes in zoning laws; the impact of present or future environmental legislation
and compliance with environmental laws.
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Options are contracts to purchase a security at a given price, risking that an option may expire out of
the money resulting in minimal or no value. An uncovered option is a type of options contract that is
not backed by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered
put is not unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option
positions entail buying and selling multiple options on the same underlying security but with
different strike prices or expiration dates, which helps limit the risk of other option trading
strategies. Option transactions also involve risks including but not limited to economic risk, market
risk, sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk and
interest rate risk.
Non-U.S. securities present certain risks such as currency fluctuation, political and economic change,
social unrest, changes in government regulation, differences in accounting and the lesser degree of
accurate public information available. In addition, securities from certain countries may not be available
to purchase or sell on the custodians utilized by GFG. Availability of products may change depending
on geopolitical events and/or sanctions introduced or repealed by the US Government.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
Any investment strategy used may result in the loss of principal.
Past performance is not indicative of future results.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
1) On March 28, 2022, the Firm and its owner and principal, Anthony Pellegrino, were the subject of an
Order Instituting Administrative and Cease and Desist Proceedings (the “Order”) entered by the SEC,
to which they previously consented without admitting or denying the findings therein, making findings
and imposing remedial sanctions and a cease and desist order from and based on violations of Section
206(2) of the Investment Advisers Act of 1940 and Sections 5(a) and (c) of the Securities Act of 1933. A
copy of that Order is available at https://www.sec.gov/litigation/admin/2022/33-11045.pdf. The
Order imposed a censure against the Firm and Anthony Pellegrino as well as fines against the Firm of
$70,000 and Anthony Pellegrino of $30,000, which have already been paid as directed. In addition, the
Order requires the Firm to retain an independent compliance consultant to review the effectiveness of
its disclosures, policies, procedures, systems, and internal controls to make recommendations for the
Firm to adopt enhancements in response, which the Firm has implemented.
As detailed more fully in the Order, this matter arises from the period May 2017 through June 2018,
during which time the Firm, Anthony Pellegrino and Michael Pellegrino, a former manager and owner
discussed below, offered and sold an investment of a third party company called 1 Global Capital (1GC),
which filed for bankruptcy in July 2018, after which the SEC charged 1GC and its owner with offering
and selling 1GC investments as unregistered securities, where there was no applicable exemption from
registration, as well as misrepresentations regarding among other facts, the use of investor funds, the
value of the investments and that the 1GC investments were exempt from the registration requirements
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under the securities laws. 1GC and its principal owner subsequently settled the SEC’s charges against
it. Neither the Firm, Anthony nor Michael Pellegrino were aware of 1GC’s misrepresentations and
indeed were themselves mislead by 1GC and its outside securities counsel. In this regard, 1GC obtained
outside securities counsel who prepared false legal opinions and who falsely misrepresented to Michael
and Anthony that the 1GC investment returns were validated by an independent accounting firm and
touted legal opinions authored by outside counsel that the 1GC investments were not considered
securities subject to registration. In reliance upon 1GC and 1GC’s outside securities counsel, and despite
efforts to conduct their own research and analysis regarding 1GC and its investments including in-
person meetings at 1GC, numerous communications with 1GC and its outside securities counsel, the
Firm, Anthony Pellegrino and Michael Pellegrino offered and sold the unregistered 1GC securities
between May 2017 and June 2018 to certain Goldstone clients as an alternative investment product for
their clients’ investment portfolios. In doing so, the Firm, Anthony and Michael did not adequately
disclose the fees they received from 1GC to their advisory clients including that the firm was paid a
referral fee for referring clients to the product.
After 1GC filed for bankruptcy and was charged by the SEC, the Firm and Anthony provided funds to
facilitate a settlement with all its clients who invested in 1GC, returning the referral fees received from
1GC in addition to insurance proceeds. Anthony and the Firm at its own expense assisted its clients to
file proofs of claim in the 1GC bankruptcy. The Firm also hired a new chief compliance officer (who is
still here), created a new due diligence committee to review and approve new investment products, and
implemented a more robust Compliance program, including revised relevant policies and procedures
and implemented prohibitions on offering any unregistered securities.
In entering the Order, the SEC considered the Firm’s and Anthony’s remedial efforts promptly
undertaken and cooperation afforded the SEC.
In addition, Michael Pellegrino, who was until 2018 the Firm’s former co-manager, chief compliance and
investment officer, was ordered to pay a $50,000 fine, which has been paid, and received an order
barring him from association with the Firm’s advisory business in addition to prohibiting from
association with other financial institutions as described in the Order.
2) On January 5, 2022, the Firm and Anthony Pellegrino, owner of the firm, entered into an Agreement
and Order with the State of Idaho, Department of Finance agreeing, without admitting or denying the
violations set forth in the Order, that in December 2017 Goldstone and Pellegrino violated Idaho Code
Sec. 30-14-502(a)(2) by making an unsuitable recommendation to a client of the firm in violation of
IDAPA 12.01.08.104.04b related to the recommendation of an unregistered security. A copy of the order
is available at https://www.finance.idaho.gov/legal/administrative-actions/securities/enforcement-
orders/documents/2022/4843-2019-7-05-c-goldstone-financial-a-pellegrino-ao.pdf. In entering the
Order, the Firm and Pellegrino agreed to pay a $10,000 civil penalty, which has been paid.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither GFG nor its representatives are registered as, or have pending applications to become, a
broker/dealer or a registered representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Advisor
Neither GFG nor its representatives are registered as or have pending applications to become either
a Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisor or an
associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and Possible
Conflicts of Interests
Due to the firm’s financial planning philosophy, it is common for our financial professionals to
recommend that clients utilize insurance products (for example, a fixed index annuity (“FIA”) as part
of the client’s overall financial plan in lieu of separately managed accounts (specifically, in lieu of cash
and fixed income asset classes). You should be aware that there are a number of conflicts of interests
that are present due to our planning philosophy and recommendations to utilize insurance products in
this nature.
As an estimate, our financial professionals that are registered as investment advisor representatives
spend approximately half of their time on insurance sales and services and half of their time on
investment advisory services. Please refer to Item 5 – Fees and Compensation and Item 14 – Client
Referrals and Other Compensation for more details.
You may therefore work with your financial professional in both their capacity as an investment adviser
representative of Goldstone, as well as in their capacity as an insurance agent. As such, your financial
professional, in their dual capacity as an IAR and insurance agent, may advise you to purchase
insurance products (general disability insurance, life insurance, annuities, and other insurance
products), and then assist you in implementing the recommendations by selling you those same
products.
In exchange for selling you those products, the financial professional will typically be paid a
commission. This recommendation that a client purchase an insurance product through them as an
insurance agent presents a conflict of interest, as the receipt of commissions is an incentive to
recommend products that could potentially be based on commissions rather than your personal needs
and objectives.
Furthermore, commissions may vary by product, and each individual product may have different
commission rates, encouraging the financial professional to recommend products that may pay higher
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commissions over the products that make the most sense for you.
In addition, insurance products may also have different payment schedules depending on the nature of
the product, and the timing of the payments is likely to differ from that of the advisory options offered
by Goldstone. This timing difference has the potential to create a conflict of interest since some financial
professionals may have the incentive to recommend a product that pays commissions now, over an
advisory product that pays commissions over a relatively longer period. As an example, all other
variables held equal, a 5% commission paid by an insurance company upon sale of a $100,000 annuity
product, may be more attractive to a financial professional than a one percent (1%) advisory fee charged
on a $100,000 account paid over a period of five (5) years, despite the overall pre-tax compensation paid
to the financial professional being equal. There are other conflicts present as well.
Goldstone utilizes the services of a third party insurance marketing organization ("IMO") to select the
appropriate product. The purpose of the IMO is to assist us in finding the insurance company product
that best fits the client’s situation, although the IMO also offers special incentive compensation to our
investment adviser representatives when they act in their separate capacities as insurance agents if they
meet certain overall sales goals by placing annuities and/or other insurance products through the IMO.
These awards are typically awarded to the Firm based upon the aggregate sales of insurance products.
This creates a conflict of interest for the Goldstone financial professional to utilize the products
recommended by the IMO. The IMO is an affiliate of Triad Wealth Partners. Triad provides affiliate
members with marketing assistance and business development tools to acquire new clients, technology
with the goal of improving the client experience and our firm’s efficiency, back office and operations
support to assist in the processing of our insurance (through Triad) and investment advisory services
for clients, and business succession planning for our firm. Although some of these services may directly
benefit a client, other services obtained by us from Triad Wealth Advisors, such as marketing assistance
and business development may not benefit an existing client. There is a conflict of interest when we use
the services of Triad Wealth Advisors because we are influenced to use Triad based upon our
relationship and services provided and support of Triad.
GFG owner Anthony Pellegrino is a minority stakeholder of Nationwide Solutions LLC, a company
which has a minority interest in Triad Wealth Partners, LLC, an SEC Registered Investment Advisor
with its headquarters in Lawerence, Kansas. Triad Wealth Partners and GFG operate independently.
Anthony Pellegrino is solely registered as an IAR with GFG, and other than a minority-ownership
interest in Triad, he nor GFG receives direct compensation or shares revenue from Triad Wealth
Partners, LLC, however; the amount of Anthony Pellegrino’s minority stake in Triad Wealth Partners
qualifies the company to be considered an affiliate of GFG and disclosed as a potential conflict of
interest.
Commented [AG1]: Ian-This was language previously in
Part 2. Do you want to keep it?
We have taken a number of steps to manage this conflict of interest. As a fiduciary, we expect and require
that each investment adviser representative only recommend insurance and annuities when in the best
interest of the client. The sale of commission-based products is supervised by the firm’s Executive
Leadership, and the firm makes periodic reviews of its insurance recommendations to ensure that our
financial professionals act in accordance with our fiduciary duty. If you have any questions or concerns
about annuity recommendations made during the financial planning process, we encourage you to
immediately bring it to the attention of your investment professional or the CCO.
In addition, Matthew Rice, Chief Investment Officer (“CIO”), maintains an ownership interest and
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control of Vistamark Investments, ("Vistamark"), an investment adviser registered with the State of
Illinoi. Vistamark is not directly affiliated with Goldstone. Mr. Rice has a conflict of interest, as Mr. Rice
has fiduciary responsibilities to both Vistamark and Goldstone. The potential conflict arises because Mr.
Rice could be incentivized to recommend investment strategies, model portfolios, or service providers
that benefit his separate advisory firm or its clients. To address and mitigate these conflicts of interest,
Mr. Rice does not provide direct investment advice or personalized individual recommendations to
Goldstone clients, without the review of the clients’ Advisor. Mr. Rice participates in the Firm's
Investment Committee, which oversees recommendations and portfolio decisions of Mr. Rice. Mr. Rice
does not receive any compensation, referral fees, or other economic benefit from client accounts of
Goldstone outside of his contracted CIO fee.
Finally, you should be aware that there are other insurance products that are offered by other insurance
agents other than those recommended by our financial professionals. You are under no obligation to
implement any insurance or annuity transaction through Goldstone. As stated in Item 4, Goldstone
utilizes a third-party to assist with back-office / operations functions. This relationship includes certain
economic benefits. Goldstone obtains investment research for its own model portfolios, technology,
account billing, trading, and client service support through its third-party contracts. Based upon the
total client assets under management that Goldstone brings to third-party, Goldstone is provided with
certain additional economic benefit for doing so.
D. Selection of Other Advisers or Managers and How This Adviser is Compensated
for Those Selections
GFG may utilize sub-advisers or recommend clients utilize third-party money managers. Before
recommending other advisors for clients, GFG will always ensure those other advisors are properly
licensed or registered as investment advisor. GFG offers clients sub-advised portfolios in its wrap fee
program, which are managed by separate account managers or through a sub-adviser that GFG engages
on its behalf and are further described in Item 8A of this brochure: Adhesion Wealth Advisors, Optimus
Advisory Group, & Zega Financial, LLC. Please see the wrap brochure for additional information
including associated costs.
Item 11: Code of Ethics, Participation, or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
GFG has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales,
Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities,
Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors,
Compliance Procedures, Compliance with Laws and Regulations, Procedures and Reporting,
Certification of Compliance, Reporting Violations, Compliance Officer Duties, Training and
Education, Recordkeeping, Annual Review, and Sanctions. GFG's Code of Ethics is available free upon
request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
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GFG does not recommend clients buy or sell any security in which a related person to GFG or GFG
has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of GFG may buy or sell securities for themselves that they also
recommend to clients. This may provide an opportunity for representatives of GFG to buy or sell the
same securities before or after recommending the same securities to clients resulting in representatives
profiting off the recommendations provided to clients, which is a conflict of interest. GFG will always
document any transactions that could be construed as conflicts of interest and will never engage
in trading that operates to the client’s disadvantage when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of GFG may buy or sell securities for themselves at or around the
same time as clients. This may provide an opportunity for representatives of GFG to buy or sell
securities before or after recommending securities to clients, resulting in representatives profiting from
the recommendations they provide to clients. Such transactions may create a conflict of interest;
however, GFG will never engage in trading that operates to the client’s disadvantage if representatives
of GFG buy or sell securities at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on GFG’s duty to seek “best execution,”
which is the obligation to seek execution of securities transactions for a client on the most favorable
terms for the client under the circumstances. Clients will not necessarily pay the lowest commission
or commission equivalent or receive the best trade price on a transaction.
GFG will recommend clients to use Charles Schwab & Co., Inc. (Member SIPC) or Fidelity Clearing
& Custody Solutions, a division of Fidelity Investments, through National Financial Services LLC
Member FINRA/SIPC, as custodians for brokerage accounts. GFG previously used TD Ameritrade, Inc.
as a custodian, however in September 2023 TD Ameritrade, Inc. and all accounts in its custody were
converted into Charles Schwab accounts. TD Ameritrade, Inc. is a subsidiary of TD Ameritrade Holding
Corporation, which is a wholly owned subsidiary of The Charles Schwab Corporation.
Fees assessed to the client by the custodian (transaction costs, alternative asset costs, etc.) may vary by
custodian. Some model portfolios or sub-advisers may not be available from a custodian. A conflict of
interest may exist for GFG in recommending a custodian as the fees charged by the custodian to the
Advisor may vary and result in lower costs using one custodian over the other. Please review both
custodians with your representative for additional details.
1. Research and Other Soft-Dollar Benefits
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GFG does not trade client’s accounts and therefore receives no research, product, or services from a
broker-dealer (“soft dollar benefits”).
2. Brokerage for Client Referrals
GFG receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer
or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
GFG may permit Clients to direct it to execute transactions through a specified broker-dealer. Clients
must refer to their advisory agreements for a complete understanding of how they may be permitted
to direct brokerage. If a client directs brokerage, the client will be required to acknowledge in
writing that the Client’s direction with respect to the use of brokers supersedes any authority
granted to GFG to select brokers; this direction may result in higher commissions, which may
result in a disparity between free and directed accounts; and trades for the client and other
directed accounts may be executed after trades for free accounts, which may result in less favorable
prices, particularly for illiquid securities or during volatile market conditions. Not all investment
advisers allow their clients to direct brokerage.
B. Aggregating (Block) Trading for Multiple Client Accounts
GFG will occasionally use Block Trading services available from the custodians when applicable for
client portfolio rebalancing. Client accounts participating in the block will receive fair and equal
treatment. Partially filled orders are to be filled pro rata based on the executed number of shares.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
All client accounts for GFG's advisory services provided on an ongoing basis are reviewed at least
quarterly by Chief Compliance Officer Jeff Weglarz regarding clients’ respective investment policies
and risk tolerance levels. All accounts at GFG are currently assigned to this reviewer.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic, regulatory, or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical move, or
inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client of GFG's advisory services provided on an ongoing basis will receive at least quarterly
a statement detailing the client’s account, including assets held, asset value, and any transactions
conducted within the reporting period. This written report will be generated and distributed by the
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custodian.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients
(Includes Sales Awards or Other Prizes)
GFG does not receive any economic benefit, directly or indirectly, from any third party for advice
rendered to GFG's clients. Sale competitions, awards, or prizes are not permitted within GFG.
B. Compensation to Non–Advisory Personnel for Client Referrals
GFG does not directly or indirectly compensate any person who is not advisory personnel for client
referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, GFG will be
deemed to have limited custody of client's assets and must have written authorization from the client
to do so. Clients will receive all account statements and billing invoices that are required in each
jurisdiction, and they should carefully review those statements for accuracy.
Item 16: Investment Discretion
GFG provides discretionary investment advisory services to clients. The Investment Advisory
Contract established with each client outlines the discretionary authority for trading. Where
investment discretion has been granted, GFG generally manages the client’s account and makes
investment decisions without consultation with the client as to what securities to buy or sell, when
the securities are to be bought or sold for the account, the total amount of the securities to be
bought/sold, or the price per share. In some instances, GFG’s discretionary authority in making
these determinations may be limited by conditions imposed by a client (in investment guidelines or
objectives, or client instructions otherwise provided to GFG).
Item 17: Voting Client Securities (Proxy Voting)
GFG will not ask for, nor accept, voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions to the
issuer of the security.
Item 18: Financial Information
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A. Balance Sheet
GFG maintains all client funds and securities with qualified custodians who create and distribute
accounts statements directly to GFG clients. Therefore, GFG is relieved of its obligation to send its own
account statements and its inherent regulatory and financial requirements pursuant to Rule 206(4)-2.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual
Commitments to Clients
Neither GFG nor its management has any financial condition that is likely to reasonably impair GFG’s
ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
GFG has not been the subject of a bankruptcy petition in the last ten years.
Item 19: Additional Items
A. Principal Executive Officers and Management Persons; Their Formal Education
and Business Background
The education and business background of the Principals of GFG can be found on the individual’s
Form ADV Part 2B brochure supplement. These supplements are available on request for all clients and
prospective clients upon request.
B. Other Businesses in Which This Advisory Firm or its Personnel are Engaged and
Time Spent on Those (If Any)
Other business activities for each relevant individual can be found on the individual’s Form ADV
Part 2B brochure supplement.
C. How Performance-based Fees are Calculated and Degree of Risk to Clients
GFG does not accept performance-based fees or other fees based directly on a share of capital gains or
capital appreciation of the assets of a client.
D. Material Disciplinary Disclosures for Management Persons of this Firm
There are material disciplinary disclosures for Anthony Pellegrino. These disclosures are detailed in
Section 9 of this brochure, his individual ADV Part 2B disclosure, and at www.adviserinfo.sec.gov.
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E. Material Relationships With Issuers of Securities (If Any)
No GFG management personnel or representatives holds or maintains any material relationship with
issuers of securities at the time of this filing.
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