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Item 1 – Cover Page
Registered as Good Life Advisors, LLC | CRD No. 171898
ADV 2A - Firm Disclosure Brochure
2395 Lancaster Pike | Reading, PA 19607
Telephone: 610-898-6927
www.GoodLifeFA.com
March 31, 2025
This brochure provides information about the qualifications and business practices of Good Life
Advisors, LLC. If you have any questions about the contents of this brochure please contact us at
(610) 898-6927 or complianceteam@goodlifefa.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission (the
“SEC”) or by any state securities authority. The designation “registered investment advisor” does
not imply a certain level of skill or training.
Additional information about Good Life Advisors, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Material Changes
There have been no material changes to report since the previous annual amendment dated March 29,
2024. The firm will ensure that clients promptly receive notice of any material changes as well as a
summary of such changes within 120 days of the close of our business’ fiscal year.
Please contact us at (610) 898-6927 if you would like to receive a complete copy of this Disclosure
Brochure provided at no charge.
Item 3: Table of Contents
Item 1 – Cover Page ........................................................................................................................................ 1
Item 2 – Material Changes ................................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................... 3
Item 4 – Advisory Business .............................................................................................................................. 4
Item 5 – Fees and Compensation ................................................................................................................... 16
Item 6 – Performance-Based Fees and Side-by-by side management ........................................................... 22
Item 7 – Types of Clients ................................................................................................................................ 22
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 22
Item 9 – Disciplinary Information ..................................................................................................................... 28
Item 10 – Other Financial Industry Activities and Affiliations ........................................................................... 28
Item 11 – Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ........................ 29
Item 12 – Brokerage Practices ........................................................................................................................ 30
Item 13 – Review of Accounts ........................................................................................................................ 33
Item 14 – Client Referrals & Other Compensation .......................................................................................... 34
Item 15 – Custody........................................................................................................................................... 35
Item 16 – Investment Discretion .................................................................................................................... 35
Item 17 – Voting Client Securities .................................................................................................................. 35
Item 18 – Financial Information ....................................................................................................................... 35
Appendix 1 - Wrap Fee Program Brochure ..................................................................................................... 36
Item 4: Advisory Business
Good Life Advisors, LLC (“Good Life,” “Advisor,” “we,” “us” or “our”) is a Pennsylvania limited liability
company (“LLC”) formed on July 7, 2014. Good Life Advisors, LLC is principally owned by Good Life
Management Co, LLC which is majority owned by Conor Delaney.
Our mission is to help our clients work towards financial independence through planning. We want to
spend time with clients to determine their goals and objectives, time horizon, risk tolerance, and help
them make suitable financial decisions for their future. Our mission is to build a long-term relationship
as their trusted and knowledgeable advisor. We aim to accomplish this through education, training,
integrity and outstanding client service.
As advisors, we commit ourselves to our clients’ financial goals as if they were our own. Our clients in
return seek a committed relationship that is equally beneficial for both parties.
GUIDANCE
Our goal is to simplify the complexity that comes with managing multiple financial considerations.
As your financial advocate, we fulfill your need for competent, objective financial guidance,
allowing you more time to devote to business, family, and your personal passions.
EDUCATION
We proactively guide you in the financial decision-making process, answering your questions and
providing the resources you and your family require to make educated decisions that will serve
your best interests-not ours. We seek to address the concern and take the confusion out of the
financial decision-making process, replacing it with the clarity and confidence you seek.
ADVICE
At Good Life Advisors, we have access to independent research on the economy and the markets.
The need to be unbiased and independent is greater than ever with increased changes in the
economy and unsettling market volatility. This access allows us the freedom to offer clients
impartial strategies to manage the challenges of wealth accumulation and management. As a
group of independent advisors, we have no proprietary investment offerings or products allowing
us to ensure the advice you receive is objective.
EXPERIENCE
We bring experience and insight to organizing all aspects of your financial life. We encourage
compatibility with the other professional advisors in your life such as your tax advisors and
attorneys to help ensure we are offering compatible advice to meet your goals and needs.
Good Life Advisors is part of a fast-growing network of financial professionals who have made the
decisions to work as independent financial advisors. Even though they are operating as independent
advisors, using a team approach for support and comradery allows the advisors to collectively share ideas,
skills set and investment tools. These independent financial advisors may use other “doing business as”
names.
Asset Management
The investment advisory services provided by Good Life Advisors are tailored to the specific needs of
each client. Prior to providing investment advisory services, investment advisor representatives discuss
with each client, their particular investment objectives, and risk tolerance. Thereafter, we shall implement
an investment management program that allocates each client’s investment assets in a manner that is
consistent their designated investment objectives and risk tolerance.
When establishing an investment management program, clients may impose restrictions on investing in
certain securities or types of securities. Upon request, we will work with clients to accommodate client
specific restrictions on any of our investments or investment strategy.
Good Life Advisors participates in advisory programs as portfolio manager, advisor, co-advisor, or
promoter depending on the program and depending on the needs or direction of its clients. Clients should
discuss with the IAR responsible for their account what roles are appropriate, and what programs are
appropriate for their investment objectives and risk tolerances.
LPL Financial will be the primary custodian, however Good Life Advisors participates in advisory programs
sponsored by other qualifying custodians including, TD Ameritrade, Aspire and SEI Private Trust
Company.
LPL Financial Sponsored Platforms
Strategic Wealth Management (SWM I and SWM II)
Strategic Wealth Management is the name of the custodial account offered through LPL to support
investment advisory services provided by Good Life Advisors. Within a SWM account, investment advisor
representatives provide advice on the purchase and sale of various types of investments, such as loan and
load waived mutual funds, stocks, bonds, exchange-traded funds (“ETFs”), UITs, alternative investments
options. Fee-based variable annuities are also available. The advice is tailored to the individual needs of
the client based on the investment objective chosen by the client in order to help assist clients in attempting
to meet their financial goals.
Investment Advisors Representatives can offer SWM I or SWM II. The accounts offer the same investment
choices and are managed in the same manner, but the fee structure is different. For SWM I, clients are
charged transaction fees in addition to the advisory fee whereas for SWM II, the transactions fees are
absorbed as part of the advisory fee.
Wrap Fee Program
Good Life Advisors offers SWM II as a wrap fee program where the firm acts as the sponsor and
portfolio manager.
o A wrap fee program is a comprehensive advisory account with a single fee that covers a
bundle of services, such as, portfolio management, advice, and investment research as well as
trade execution, custody, and reporting fee.
o Please see Appendix 1 –Wrap Fee Program Brochure, which is included as a supplement to
this Disclosure Brochure. The advisory fee for SWM II accounts may be higher than SWM I to
account for the transaction fees.
Depending on the anticipated level of trading, investment advisor representatives of Good Life Advisors will
work with each client to determine the most cost-effective fee structure.
Manager Access Select Program (MAS)
Manager Access Select provides clients access to the investment advisory services of professional
portfolio management firms for the individual management of client accounts. Investment advisor
representative will assist client in identifying a third-party portfolio manager (Portfolio Manager) from a list
of Portfolio Managers made available by LPL. The Portfolio Manager manages client’s assets on a
discretionary basis. Advisor will provide initial and ongoing assistance regarding the Portfolio Manager
selection process.
A minimum account value of $50,000 is required for Manager Access Select, however, in certain instances,
the minimum account size may be lower or higher.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program using
Optimum Funds shares. Under OMP, client will authorize LPL on a discretionary basis to purchase and
sell Optimum Funds pursuant to investment objectives chosen by the client. Investment advisor
representative will assist the client in determining the suitability of OMP for the client and assist the client in
setting an appropriate investment objective. Investment advisor representative will have discretion to
select a mutual fund asset allocation portfolio designed by LPL consistent with the client’s investment
objective. LPL will have discretion to purchase and sell Optimum Funds pursuant to the portfolio selected
for the client. LPL will also have authority to rebalance the account.
A minimum account value of $10,000 is required for OMP. In certain instances, LPL will permit a lower
minimum account size.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. Good Life Advisors
will obtain the necessary financial data from the client, assist the client in determining the suitability of the
MWP program and assist the client in setting an appropriate investment objective. The investment advisor
representative will initiate the steps necessary to open an MWP account and have discretion to select a
model portfolio designed by LPL’s Research Department consistent with the client’s stated investment
objective. LPL’s Research Department or third-party portfolio strategists are responsible for selecting the
mutual funds or ETFs within a model portfolio and for making changes to the mutual funds or ETFs
selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs
and to liquidate previously purchased securities. The client will also authorize LPL to effect rebalancing for
MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary
depending on the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest
minimum for a portfolio is $10,000. In certain instances, a lower minimum for a portfolio is permitted.
Small Market Solution (SMS) Program
Under SMS, LPL Research (a team of investment professionals within LPL) creates and maintains a series
of different investment menus (“Investment Menus”) consisting of a mix of different asset classes and
investment vehicles (“investment options”) for clients that sponsor and maintain participant-directed defined
contribution plans (“Plan Sponsors”). The Plan Sponsor is responsible for selecting the Investment Menu
that it believes is appropriate based on the demographics and other characteristics of the Plan and its
participants. LPL Research is responsible for the selection and monitoring of the investment options made
available through Investment Menus (“Fiduciary Selection Services”). The investment options that are
offered through SMS are limited to the specific investments available through the record keeper that the
Plan Sponsor selects. The Plan Sponsor may only select an Investment Menu in its entirety and does not
have the option to remove or substitute an investment option.
If the Plan is subject to ERISA, LPL will be a “fiduciary” and serve as “investment manager” (as that term is
defined in section 3(38) of ERISA) in connection with the Fiduciary Selection Services. None of the
services offered under SMS other than the Fiduciary Selection Services will constitute “investment advice”
under 3(21)(A)(ii) of ERISA, or otherwise cause LPL or Good Life Advisors to be deemed a fiduciary.
In addition to the Fiduciary Selection Services, Plan Sponsor may also select from a number of non-
fiduciary consulting services available under SMS that are provided by Good Life Advisors. These
consulting services may include, but are not limited to general education, and support regarding the Plan
and the investment options selected by Plan Sponsor; assistance regarding the selection of, and ongoing
relationship management for, record keepers and other third-party vendors; Plan participant enrollment
support; and participant-level education regarding investment in the Plan. These consulting services do
not include any individualized investment advice to the Plan Sponsor or Plan participants with respect to
Plan assets, and LPL and Good Life do not act as fiduciaries under ERISA in providing such consulting
services.
Guided Wealth Portfolios (GWP)
GWP offers clients the ability to participate in a centrally managed, algorithm-based investment program,
which is made available to users and clients through a web-based, interactive account management portal
(“Investor Portal”). Investment recommendations to buy and sell exchange-traded funds and open-end
mutual funds are generated through proprietary, automated, computer algorithms (collectively, the
“Algorithm”) based upon model portfolios constructed by LPL and selected for the account as described
below (such model portfolio selected for the account, the “Model Portfolio”). Communications concerning
GWP are intended to occur primarily through electronic means (including but not limited to, through email
communications or through the Investor Portal), although [Advisor] will be available to discuss investment
strategies, objectives, or the account in general in person or via telephone.
A preview of the Program (the “Educational Tool”) is provided for a period of up to forty-five (45) days to
help users determine whether they would like to become advisory clients and receive ongoing financial
advice from LPL, and [Advisor] by enrolling in the advisory service (the “Managed Service”). The
Educational Tool and Managed Service are described in more detail in the GWP Program Brochure. Users
of the Educational Tool are not considered to be advisory clients of LPL, or [Advisor], do not enter into an
advisory agreement with LPL, or [Advisor], do not receive ongoing investment advice or supervisions of
their assets, and do not receive any trading services.
A minimum account value of $5,000 is required to enroll in the Managed Service.
Financial Planning Services
Good Life Advisors through its investment advisor representatives generally provides financial planning as
part of a comprehensive asset management engagement. However, financial planning is available
separately for a separate fee. The client is under no obligation to act upon the investment advisor’s
recommendations. The type of plan can vary greatly depending on the scope and complexity of a
particular individual’s financial situation but may include:
Planning Strategies for Families and Individuals
• Retirement – planning an investment strategy with the objective of providing inflation-adjusted
income for life.
College / Education – planning to pay the future college / education expenses of a child or
grandchild.
•
Insurance Needs – planning for the financial needs of survivors to satisfy such financial
obligations as housing, dependent childcare, and spousal arrangements as well as education.
• Estate Planning – planning that focuses on the most efficient and tax friendly option to pass on an
estate to a spouse, other family members or a charity.
• Cash Flow/ Budget Planning – planning to manage expenses against current and projected
income.
• Tax Planning – planning a tax efficient investment portfolio to maximize deductions and off-setting
losses.
•
Investment Planning – planning an investment strategy consistent with particular objectives, time
horizons and risk tolerances.
Planning Strategies for Businesses
• Business Entity Planning – review the various forms of business structures in relation to liability
and income tax considerations.
• Qualified Retirement Plans – evaluate the types of retirement plans established by an employer
for the benefit of the company’s employees.
• Stock Option Planning – planning to maximize the value of employer issued stock options and
optimize what to exercise and what to hold.
• Key Person Planning – evaluate the life insurance needs required in the event of the sudden loss
of a key executive in order to buy time to find a new person or to implement other strategies to
continue the business.
• Executive Benefits – planning to attract, reward and retain top executive talent.
• Deferred Compensation Plans – planning for the use of tax deferred funds to be withdrawn and
taxed at some point in the future.
• Business Succession Planning – planning for the continuation of a business after key executives
move on to new opportunities, retire or pass away with the use of buy-sell agreements, key-man
insurance and engaging independent legal counsel as needed.
Prior to engaging Good Life Advisors to provide stand-alone planning or consulting services, clients are
required to enter into a Financial Planning and Consulting Agreement setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services to be provided,
and the portion of the fee that is due from the client prior to Good Life Advisors commencing services. If
requested by the client, Good Life Advisors may recommend the services of other professionals for
implementation purposes, including our IARs in their individual capacities as registered representative of
LPL Financial and as licensed insurance agents (“Recommended Professional”).
Comprehensive Financial Planning
This service involves working one-on-one with a planner over an extended period of time. By paying a
monthly retainer, clients get continuous access to a planner who will work with them to design their plan.
The planner will monitor the plan, recommend any changes, and ensure the plan is up to date. Upon
desiring a comprehensive plan, a client will be taken through establishing their goals and values around
money. They will be required to provide information to help complete the following areas of analysis: net
worth, cash flow, insurance, credit scores/reports, employee benefit, retirement planning, insurance,
investments, college planning and estate planning. Once the client’s information is reviewed, their plan will
be built and analyzed, and then the findings, analysis and potential changes to their current situation will
be reviewed with the client. Clients subscribing to this service will receive a written or an electronic report,
providing the client with a detailed financial plan designed to achieve his or her stated financial goals and
objectives. If a follow up meeting is required, we will meet at the client's convenience. The plan and the
client’s financial situation and goals will be monitored throughout the year and follow-up phone calls and
emails will be made to the client to confirm that any agreed upon action steps have been carried out. On
an annual basis there will be a full review of this plan to ensure its accuracy and ongoing appropriateness.
Any needed updates will be implemented at that time.
Planning Subscription Service
The firm offers a planning subscription service to provide on-going advice and guidance related to
financial planning for a fixed monthly or quarterly fee. The service allows a Client to speak with a
Financial Advisor on a regular basis as needed without the requirement to maintain an asset management
account or engage a Financial Advisor to create a comprehensive financial plan.
Third Party Asset Management Programs (“TAMP”)
Good Life Advisors may select other investment advisors for our clients by advising our clients regarding
Independent Managers or Third-Party Asset Management Programs (“TAMP”) or by referral arrangements.
To the extent we utilize an Independent Manager or a TAMP, we shall provide the Independent Manager
or TAMP manager with each client’s particular investment objective and risk tolerance. Any changes in a
client’s financial situation or investment objectives reported by the client to Good Life shall be
communicated to the Independent Manager or TAMP manager within a reasonable period of time.
Good Life Advisors may recommend or select other investment advisors for its clients generally through a
Third-Party Asset Management Programs (“TAMP”). Through these TAMPs, IARs can provide ongoing
investment advice to a client that is tailored to the individual needs of the client. When a client participates
in a TAMP program, our IAR normally obtains the necessary financial information from the client, assists
the client in determining the suitability of the program, assists the client in setting an appropriate
investment objective, and assists the client in opening an account with the TAMP. Additionally, depending
on the type of TAMP program, our IAR may assist the client in selecting a model portfolio of securities
designed by the TAMP or select a portfolio management firm to provide discretionary asset management
services. However, it is the third-party investment advisor that has been selected, and not our IAR, that
has client authority to purchase and sell securities on a discretionary or non-discretionary basis pursuant to
investment objectives chosen by the client. This authorization is set forth in the TAMP client agreement
executed by the client. The Brochure for the particular TAMP will explain whether clients can impose
restrictions on investing in certain securities or types of securities. Good Life Advisors currently offers
advisory services through TAMPs sponsored by: AssetMark, Flexible Plans, SEI Private Trust,
Buckingham Strategic Wealth, LLC, and EQIS Capital Management, Inc.
Referral Services for Investment Advisors
Investment advisor representatives may act as referral agents or solicitors on behalf of third-party
investment advisors for a fee pursuant to a referral or promoter agreement. In such cases, investment
advisor representatives are responsible for providing a disclosure statement. When clients have been
referred to a third-party investment advisor in such a manner by Good Life, the client enters into an
advisory agreement with the third-party investment advisor to provide advisory services and Good Life is
not a party to the agreement to provide ongoing investment advice.
Retirement Plan Consulting Services
Investment advisor representatives assist clients that are trustees or other fiduciaries to retirement plans
(“Plans”) by providing fee-based consulting and/or advisory services.
ERISA 3(21) – Non-Discretionary
The Adviser will provide research and analysis regarding investment advice and fiduciary due diligence
services for the Client. The goal of the investment due diligence process is to establish a logical, technical,
and prudent process that is consistently employed in the selection and ongoing monitoring of funds for
plan sponsors and individuals, accompanied by an investment policy statement (for plan sponsors only),
that defines the process utilized to recommend prudent investment actions to plan fiduciaries, or their
representatives. In providing the investment advice to the Client’s plan the Adviser will follow the
investment policy statement and undertake procedural due diligence to arrive upon, or facilitate, prudent
investment-related recommendations. However, services provided by the Adviser under this Agreement
will not include any services with respect to employer securities, company stock, or the design and
monitoring of asset allocation model glide paths or other custom asset allocation management services or
solutions, whether available through the Adviser or an affiliate thereof
The Advisor acknowledges that it is a fiduciary with respect to the Plan under Section 3(21)(A)(ii) of the
Employee Retirement Income Security Act of 1974, as amended (ERISA) and, as such, is a co-fiduciary
with the plan sponsor fiduciary(ies) of the Client’s Plan solely with respect to (a) the provision of
investment education of the employer and/or plan participants (depending on the specific advisory
services provided); (b) the periodic reporting on, and analysis of, the investment options available under
the Plan, excluding company stock and investments made available through a brokerage account/window
or similar such investment vehicle; and (c) the provision of advice to the plan sponsor fiduciary(ies)
regarding the elimination or addition of investment options available under the Plan; provided, however,
that the plan sponsor fiduciary(ies) acknowledge and agree that the plan sponsor fiduciary(ies) have the
final and conclusive responsibility for the investment options selected to be available under the Plan. The
Adviser will not be responsible for investment decisions made by the Plan participants with respect to the
investment of their individual accounts.
ERISA 3(38) – Discretionary
The Adviser shall be responsible, and maintains discretion, for the selection, mapping, and ongoing
monitoring, of investments offered within the Plan sponsored by the Client. The Adviser hereby accepts
fiduciary responsibility for such duties. The Client engages the Adviser for management of Plan assets
and shall delegate specified authority and discretion to the Adviser for the selection, mapping, and ongoing
monitoring (including replacement, as prudent), of investments offered within the plan. However, services
provided by the Adviser under this Agreement will not include any services with respect to employer
securities, company stock, or the design and monitoring of asset allocation model glide paths or other
custom asset allocation management services or solutions, whether available through the Adviser or an
affiliate thereof. The Adviser shall also provide documentation supporting the investment due diligence in a
regularly prepared Fiduciary Investment Review report.
The Advisor acknowledges that it is a fiduciary with respect to the Plan under Section 3(38) of ERISA and,
as such, is a fiduciary to the Client’s Plan solely with respect to the selection, mapping, monitoring, and
replacement of plan investment options for which it has explicit authorized discretionary control. The
Adviser will not be responsible for investment decisions made by individual Plan participants with respect
to the investment of their accounts and/or investment into a model portfolio managed by Adviser, if
applicable.
Participant Education (Plan and Participant Level)
The Advisor will assist with developing an education and communication strategy for the Plan’s
participants that includes developing a calendar of educational meetings, determining appropriate topics,
establishing meeting dates and schedule, prioritizing group versus one-on-one meetings, and so on.
The Advisor will meet with participants, regularly or as requested, to present information regarding the
benefits of Plan participation; the impact of pre-retirement withdrawals on retirement income, investment
objectives, and philosophies; and risk/return characteristics. Adviser may provide nonfiduciary education,
but not advice, concerning the availability of withdrawals and rollovers from the Plan at any group
meetings held for Plan participants but will not discuss the advisability of withdrawals or rollovers at such
meetings. The Adviser may provide written general financial information related to investment concepts
such as diversification, dollar-cost averaging, estimating future retirement income needs, and assessing
risk tolerance. The Adviser may furnish investment materials, such as worksheets or questionnaires, which
allow participants to estimate future income needs and assess different asset allocation models.
For these services, the Client acknowledges that Adviser will not be acting as a fiduciary to the Plan under
ERISA, or any regulations promulgated thereunder.
Participant Advice (Participant Level)
The Adviser will either conduct in-person one-on-one meetings to be coordinated with the Client, or via
alternative means of communication (via the telephone, electronically, etc.) as is deemed optimal by the
Adviser, the Client, and each individual participant in the Plan wishing to engage the Adviser for individual
investment advice. The Adviser will determine the Plan participant’s investment return objectives, risk
tolerance, time horizon, and other preferences; recommend a suitable asset allocation model for the
participant; and advise the participant to periodically rebalance his or her asset allocation mix to maintain
consistency with the asset allocation model.
For these services, and only these services described as Investment Advice (Participant Level), the
Adviser acknowledges that it will be a fiduciary to the Plan under ERISA section 3(21)(a)(i). Adviser’s
fiduciary responsibilities to the Plan, however, will be limited to the advice provided to each individual
participant. The Adviser does not possess discretionary control and thus will not be responsible for actual
investment elections made by the Plan participants if not in accordance with the advice provided. The
Adviser assumes no other fiduciary responsibilities under this Agreement other than those specifically
outlined herein.
Investment Management of Model Portfolios (Plan Level)
The Adviser will manage asset allocation model portfolios (the “Models”) for the Client. Client grants
Adviser discretion regarding asset allocation design, investment selection, and weighting of investment
options within each of the Models. The Adviser’s discretionary authority is limited to management of the
Models and does not apply to any other aspect of the Client’s account or Plan.
For these services, and only these services described as Investment Management of Model Portfolios
(Plan Level), the Adviser acknowledges that it will be a fiduciary to the Plan under ERISA section
3(21)(a)(i) and ERISA section 3(38). Adviser’s fiduciary responsibilities to the Plan, however, will be limited
to the management of the Models. The Adviser will not be responsible for investment decisions made by
the Plan participants about the investment of their accounts into the Models. The Adviser assumes no
other fiduciary responsibilities under this Agreement other than those specifically outlined herein.
Services Offered
Investment Advisor Representatives perform one or more of the following services, as selected by the
client in the client agreement:
•
Investment Policy Statement. Advisor Representative will assist the Plan in the preparation or
review of an investment policy statement (“IPS”) for the plan based upon consultation with Client.
Investment Recommendations. Advisor Representative will
recommend,
• Ongoing
for
consideration and selection by Client, specific investments to be held by the Plan or, in the case of
a participant-directed defined contribution plan, to be made available as investment options under
the Plan. Advisor Representative will recommend for consideration and selection by Client,
investment replacements if an existing investment is determined by the Client to no longer be suitable
as an investment option.
• Ongoing Investment Monitoring. Advisor Representative will perform ongoing monitoring of
investment options in relation to the criteria provided by the Client to the Advisor Representative.
• Qualified Default Investment Alternative Assistance. Advisor Representative may assist Client
with selecting investment products or managed accounts offered by third parties in connection with
the definition of a “Qualified Default Investment Alternative” (“QDIA”) under ERISA (for plans subject
to ERISA).
• Non-Discretionary Model Portfolios. Advisor Representative will recommend, for consideration
and approval by Client: 1. asset allocation target-date or risk-based model portfolios for the Plan to
make available to Plan participants and 2. funds from the line-up of investment options chosen by
the Client to include in such model portfolios.
• Performance Reports. Advisor Representative will prepare periodic reports reviewing the
performance of all Plan investment options, as well as comparing the performance thereof to
benchmarks with Client. The information used to generate the reports will be derived directly from
information such as statements provided by Client, investment providers and/or third parties.
• Service Provider Liaison. Advisor Representative shall assist the Plan by acting as a liaison
between the Plan and service providers, product sponsors or vendors. In such cases, Advisor
Representative shall act only in accordance with instructions from Client or Plan administration
matters and shall not exercise judgement or discretion on such matters.
• Education Services to Plan Committee. Advisors Representative will provide training for the
members of the Plan Committee regarding their service on the Committee, including education and
consulting with respect to fiduciary responsibilities.
• Participant Education. Advisors Representative will design an education plan and policy statement
that may include information about the investment options under eh Plan (e.g., investment objectives,
risk/return characteristics and historical performance, investment concepts (*e.g., diversification,
asset classes and risk and return), the determination of investment time horizons and the
assessment of risk tolerance. Such information shall not include specific investment advice about
investment options under the Plan as being appropriate for a particular participant.
• Participant Enrollment. Advisors Representative will assist Client in enrolling participants in the
Plan, including conducting an agreed-upon number of enrollment meetings. As part of such
meetings, Advisor Representative will provide participants with information about the Plan, which
may include information on the benefits of Plan participation, the benefits of increasing Plan
contributions, the impact of preretirement withdrawals on retirement income, the terms of the Plan
and the operation of the Plan.
• Plan Search Support/Vendor Analysis. Advisor Representatives will assist with the preparation,
distribution, and evaluation of Requests for Proposal, finalist interviews and conversion support.
• Benchmarking Services. Advisor Representative will provide Client with comparisons of Plan data
(e.g., regarding fees and services and participant enrollment and contributions) to data from the
Plan’s prior years and/or a benchmark group of similar plans.
• Assistance Identifying Plan Fees. Advisor Representative will assist Client in identifying the fees
and other costs borne by the Plan, as specified by Client, for investment management,
recordkeeping, participant education, participant communication and/or other services provided with
respect to the Plan.
Publicly Traded Employer Stock
If the Plan makes available publicly traded employer stock (“company stock”) as an investment option
under the Plan, Representatives do not provide investment advice regarding company stock and are not
responsible for the decision to offer company stock as an investment option. In addition, if participants in
the Plan invest the assets in their accounts through individual brokerage accounts, a mutual fund window,
or other similar arrangement, or obtain participant loans, IARs do not provide any individualized advice or
recommendations to the participants regarding these decisions.
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
1. Leave the money in his/her former employer’s plan, if permitted
2. Rollover the assets to his/her new employer’s plan if one is available and permitted
3. Rollover to an Individual Retirement Account (IRA), or
4. Cash out the account value, which has significant tax considerations
Each of these options has advantages and disadvantages and before making a change we encourage you to
speak with your CPA and/or tax attorney. If you are considering rolling over your retirement funds to an IRA for us
to manage here are a few points to consider before you do so:
• Determine whether the investment options in your employer's retirement plan address your needs or
whether you might want to consider other types of investments.
• Employer retirement plans generally have a more limited investment menu than IRAs.
• Employer retirement plans may have unique investment options not available to the public such as
employer securities, or previously closed funds.
• Your current plan may have lower fees than our fees.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee
as set forth in the agreement you executed with our firm. This practice presents a conflict of interest because
Investment Advisor Representatives have an incentive to recommend a rollover to you for the purpose of
generating fee-based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options are available, you
should consider the costs and benefits of each. An employee will typically be investing only in mutual funds, you
should understand the cost structure of the share classes, available in your employer's retirement plan and how
the costs of those share classes compare with those available in an IRA. Clients should understand the various
products and services they might take advantage of at an IRA provider and the potential costs of those products
and services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
• Your current plan may also offer financial advice.
•
If you keep your assets titled in a 401k or retirement account, participants could potentially delay their
required minimum distribution beyond age.
• A 401(k) may offer more liability protection than a rollover IRA; each state may vary.
• Participants may be able to take out a loan on your 401k, but not from an IRA.
•
IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses or the purchase of a home.
•
If company stock is owned in a plan, participants may be able to liquidate those shares at a lower capital
gains tax rate.
• Plans may allow Advisor to be hired as the manager and keep the assets titled in the plan name.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been
generally protected from creditors in bankruptcies. However, there can be some exceptions to the general rules
so you should consult with an attorney if you are concerned about protecting your retirement plan assets from
creditors.
It is important to understand the differences between these types of accounts and to decide whether a rollover is
the best option. Prior to proceeding, if you have questions contact your Investment Adviser Representative, or call
our main number as listed on the cover page of this brochure.
When Advisor provides investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s
provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Advisor also provides educational services to retirement plan participants with assets that could potentially be rolled-
over to an IRA advisory account. Education is based on a particular Client’s financial circumstances and best
interests. Again, Advisor has an incentive to recommend such a rollover based on the compensation received,
which is mitigated by the fiduciary duty to act in a Client’s best interest and acting accordingly.
Educational Seminars
Good Life through our Representatives offers educational seminars and workshops relevant to investing
and may charge attendees a fee for admission or seminar materials. No client is required to attend such
seminars or workshops or pay any fee in connection such seminar or workshop.
Newsletters & Periodicals
Good Life Advisors through our IARs may publish or circulate newsletters or periodicals relevant to
investing and may charge a subscription fee. No client is required to subscribe to any newsletters or
periodicals or pay any subscription fee.
eMoney Advisor Platform
Good Life Advisors can provide clients with access to an online platform hosted by “eMoney Advisor”
(“eMoney”) at no cost or for a fee depending in the larger client relationship. The eMoney platform allows
a client to view his/her complete asset allocation, including those assets not managed by Good Life
Advisors, known as “Excluded Assets”. The eMoney tool also has financial planning tools that can be
used directly by a client.
Good Life Advisors is only able to exercise a fiduciary duty when engaged to manage otherwise excluded
assets or provide guidance and oversight when using the financial planning tools provided with the
eMoney platform.
Conflicts of Interest
Investment advisor representatives must fully disclose all material facts concerning any conflict and
should avoid even the appearance of a conflict of interest and abide by honest and ethical business
practices.
• Certain investment advisor representatives of Good Life Advisors are also dually registered with
another registered investment advisor.
Investment advisor representatives of Good Life Advisors are also registered representatives of
•
LPL Financial, a FINRA/SIPC member broker/dealer to offer securities transactions for a
commission.
•
Investment advisor representatives of Good Life Advisors are also insurance agents appointed
with multiple insurance carriers to sell insurance products for a commission.
o Good Life IA, LLC (DBA Good Life Insurance Associates, LLC), an affiliate of the
Advisor, is an insurance agency formed in January 2016. Good Life IA, LLC is licensed
with the State of Pennsylvania to sell life, accident and health, long-term care and fixed
insurance.
o The recommendation that a client purchase a commission product from an investment
advisor representative in their separate capacity as a registered representative of LPL or
as an agent of an insurance company presents a conflict of interest, as the receipt of
commissions provides an incentive that may not be in a client’s best interests.
•
Investment advisor representatives must not induce trading in a client's account that is excessive
in size or frequency in view of the financial resources and character of the account.
•
Investment advisor representatives must make recommendations with reasonable grounds to
believe that they are appropriate based on the information furnished by the client.
•
Investment advisor representatives may not borrow money or securities from or lend money or
securities to a client.
•
Investment advisor representatives must not place an order for the purchase or sale of a security if
the security is not registered, or the security or transaction is not exempt from registration in the
specific state.
• Product sponsors may pay or reimburse Good Life Advisors for the costs associated with,
education or training events.
• To the extent requested by a client, Good Life Advisors recommends the services of other
professionals for certain non-investment implementation purposes (i.e., attorneys, accountants,
and insurance, etc.), including Representatives of Good Life Advisors in their separate
registered/licensed capacities. The client is under no obligation to engage the services of any
such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from Good Life
Advisors.
o
If the client engages any such recommended professional, and a dispute arises, any
recourse will be exclusively from and against the engaged professional.
• The Code of Ethics permits employees and investment advisor representatives or related persons
to invest for their own personal accounts in the same or different securities that an investment
advisor representative may purchase for clients in program accounts.
Conflicts of interest are mitigated by the fiduciary duty to always act in a client’s best interest and acting
accordingly. Good Life’s Chief Compliance Officer is available to address any questions a prospective
client or client may have regarding any conflict of interest.
Other Considerations
Neither the firm nor any investment advisor representative are registered or have an application pending to
register, as a futures commission merchant, commodity pool operator, a commodity trading advisor, or a
representative of the foregoing.
Good Life Advisors is not a law firm or an accounting firm and does not offer legal or accounting services.
Accordingly, Good Life Advisors does not prepare legal documents or prepare tax returns. Good Life Advisors
may introduce clients to other professionals for such non-investment related services, which in some cases
may be an investment advisor representative of Good Life Advisors acting in an unaffiliated separate individual
capacity. Clients are under no obligation to use these professionals and should conduct their own due
diligence prior to engaging their services. Good Life Advisors should not be considered a party to any disputes
that may arise.
Certain mutual funds recommended by investment advisor representatives of Good Life Advisors are publicly
available for purchase without engaging the services of Good Life Advisors. However, if a client elects to make
such direct purchases, they do so without the benefit of the on-going advisory services offered by Good Life
Advisors.
Assets Under Management
Assets under management are updated at least annually within 90 days of the December 31 fiscal year-end.
Assets Under Management (12/31/ 2024)
Discretionary
Non-Discretionary
$3,224,260,070
$262,323,119
Total: $3,486,583,189
Item 5: Fees & Compensation
Asset Management Services
The specific manner in which fees are charged by the firm is established in a client’s written agreement.
Clients can engage the services of Good Life Advisors on a discretionary or non- discretionary basis.
Fee are based upon various objective and subjective factors, including, but not limited to the amount of the
assets, the complexity of the engagement, the level and scope of services to be rendered as well as the
skill and credential required.
Non-Wrap Fee Advisory Program Fees
The investment advisor representative responsible for the client’s account negotiates, at their
discretion, a fee with a maximum of 3.0%.
Wrap Fee Advisory Program Fees
The investment advisor representative responsible for the client’s account negotiates, at their
discretion, a fee with a maximum of 3.0%.
The firm’s annual investment advisory fee shall be based upon a percentage (%) of the market value billed
quarterly in advance based on the value on the last day of the previous quarter.
• Clients may terminate the agreement without penalty for a full refund of fees within five business days
of signing the Investment Advisory Contract.
• Thereafter, clients may terminate the Investment Advisory Contract generally with 30 days' written
notice.
•
If the advisory agreement is terminated before the end of the quarterly period, client is entitled to a
pro-rated refund of any unearned pre-paid quarterly advisory fee based on the number of days
remaining in the quarter after the termination date.
Good Life Advisors’ annual investment advisory fee shall include investment advisory services, and, to the
extent specifically requested by the client, financial planning and consulting services. In the event that the
client requires extraordinary planning and/or consultation services (to be determined in the sole discretion
of Good Life), we may determine to charge for such additional services, with the dollar amount of such
additional services set forth in a separate written notice to the client. Fees are deducted by the qualified
custodian in advance or in arrears on a quarterly basis and are debited from the account or paid direct
depending on the custodian selected.
Mutual Fund Share Class Disclosure and Fiduciary Duty (12b-1 Fees)
Section 206 of the Investment Advisers Act of 1940 (“Advisers Act”) imposes a fiduciary duty to act in a
client’s best interests and specifically prohibits investment advisers, directly or indirectly, from engaging in
any transaction, practice, or course of business which operates as a fraud or deceit upon any client or
prospective client.
However, the fiduciary duty to which advisers are subject is not specifically defined in the Advisers Act or
the Commission rules but reflects a Congressional recognition “of the delicate fiduciary nature of an
investment advisory relationship” as well as a Congressional intent to eliminate, or at least expose, all
conflicts of interest which might incline an investment advisor, consciously or unconsciously, to render
advice which was not disinterested.
No 12b-1 fee paying mutual fund will be allowed within a wrap advisory account where the advisor pays
ticket charges unless deemed to be in the client’s best interest. The independent advisor representative
should evaluate the client’s beliefs, trading volume and expense analytics to determine if holding a 12b-1
fee paying asset is more advantageous to the client. An exception for to allow the 12b-1 fee paying fund
to remain in the account can be completed and if approved by the compliance Department the asset will
be allowed to remain in the account.
If a 12b-1 fee paying asset is transferred into a SWM II account, the advisor has 60 days to liquidate or
convert to a lower cost share class according to a client’s best interest.
Wrap Fee Program
Advisor is the sponsor and acts as the portfolio manager of a wrap fee program – please see Appendix 1
for additional details. In particular, the fee structure of a wrap fee program warrants additional
consideration pertaining to the selection of the mutual fund share class.
Although clients do not pay a transaction charge for transactions in a wrap fee program, clients should be
aware that Good Life pays LPL transaction charges for those transactions. The transaction charges paid by
Good Life vary based on the type of transaction (e.g., mutual fund, equity, or ETF) and for mutual funds
based on whether or not the mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL.
• Transaction charges paid by the Advisor for equities and ETFs are $0 to $9.
• Transaction charges paid by the Advisor for mutual funds range from $0 to $26.50.
Ticket charges for shares held in a wrap fee program require special consideration because the ticket
charges are included as part of the wrap fee program and paid by the adviser. Consequently, such shares
do not offer the same level of benefit to a client that they do in a non-wrap fee account.
However, a different conflict of interest is introduced because the advisor now has an incentive to not trade
as frequently to avoid the ticket charges which can compromise the active management of an advisory
account. This conflict is mitigated by an investment adviser representative’s fiduciary duty to act in a
client’s best interest while also considering the higher asset management fee charged for wrap fee
accounts.
LPL Financial Sponsored Advisory Programs
Good Life Advisors offers advisory services through certain programs sponsored by LPL Financial LLC (LPL),
a registered investment advisor and FINRA/SIPC member broker-dealer. For more information regarding
the LPL programs, including more information on the advisory services and fees that apply, the types of
investments available in the programs and the potential conflicts of interest presented by the programs please
see the program account packet (which includes the account agreement and LPL Form ADV program
brochure) and the Form ADV, Part 2A of LPL or the applicable program.
Fees for LPL Advisory Programs
The account fee charged to the client for each LPL advisory program is negotiable, subject to the following
maximum account fees:
Manager Access Select
OMP
PWP
MWP
SMS
GWP
3.0%
2.5%
2.5%
2.83%*
1.20%**
1.35%***
* The maximum Manager Access Select account fee for new accounts was reduced to 2.5% effective July
3, 2017.
** The MWP account fee consists of an LPL program fee, a strategist fee (if applicable) and an advisor fee
of up to 2.00%. Accounts remaining under the legacy fee structure may be charged one aggregate
account fee, for which the maximum account fee is 2.50%. See the MWP program brochure for more
information.
** The SMS fee consists of an LPL program fee of 0.20% (subject to a minimum program fee of $250), and
an advisor fee of up to 0.75%.
*** GWP Managed Service clients are charged an account fee consisting of an LPL program fee of 0.35%
and an advisor fee of up to 1.00%. In the future, a strategist fee may apply. However, LPL Research
currently serves as the sole portfolio strategist and does not charge a fee for its services.
As each asset tier is reached, LPL’s share of the compensation shall increase, and clients will not benefit
from such asset tiers.
GWP Educational Tool provides access to sample recommendations at no charge to users. However, if
users decide to implement sample recommendations by executing trades, they will be charged fees,
commissions, or expenses by the applicable broker or adviser, as well as underlying investment fees and
expenses.
Account fees are payable quarterly in advance, except that the SMS fee is paid in arrears on the frequency
agreed to between client and Good Life Advisors.
Excluding SMS and GWP, LPL serves as program sponsor, investment advisor and broker-dealer for the
LPL advisory programs. In the Managed Service of GWP, LPL is appointed by each client as custodian of
account assets and broker-dealer with respect to processing securities transactions for the accounts.
When securities transactions are effected through LPL, there are no brokerage commissions charged to
the account. In evaluating whether to execute a trade through a broker-dealer other than LPL, Future
Advisor will consider the fact that the account will not be charged a commission if the transaction is
effected through LPL.
Good Life Advisors and LPL may share in the account fee and other fees associated with program
accounts. Associated persons of [Advisor] may also be registered representatives of LPL. Under SMS,
LPL serves as investment advisor but not the broker-dealer. [Advisor] and LPL may share in the advisory
portion of the SMS fee.
Clients should consider the level and complexity of the advisory services to be provided when negotiating
the account fee (or the advisor fee portion of the account fee, as applicable) with Good Life Advisors. With
regard to accounts utilizing third-party portfolio managers under aggregate, all-in-one account fee
structures (including MAS, PWP and the legacy MWP fee structure), because the portion of the account fee
retained by Good Life varies depending on the portfolio strategist fee associated with a portfolio, Good Life
Advisors has a financial incentive to select one portfolio instead of another portfolio.
Financial Planning & Consulting Services Fees
Good Life Advisors provides financial planning and/or consulting services (including investment and non-
investment related matters, including estate planning, insurance planning, etc.) on a stand-alone fee basis.
Good Life Advisor’s planning and consulting fees are negotiable, but generally range from $350 to $10,000
on a fixed fee basis, and from $100 to $400 on an hourly rate basis, depending upon the level and scope
of the service(s) required and the professional(s) rendering the service(s). Clients who agree to financial
planning or consulting will enter into an agreement with the independent advisor representative and
determine the criteria to be covered on the financial plan. The client’s payment is made payable to Good
Life Advisors, LLC. The plan should be delivered to the client within six (6) months.
Planning Subscription Service
The monthly or quarterly subscription fee is negotiable based on a client’s needs and financial situation.
• Monthly fees generally range from $50 to $500 per month.
• Quarterly fees generally range from $150 to $1,500 per quarter.
Third Party Asset Management Program Fees (“TAMP”)
For clients participating in a TAMP, clients pay an advisory fee as set out in the client agreement with the
TAMP sponsor. The fee is typically negotiated among the TAMP sponsor, the IAR and the client. The
TAMP sponsor may establish a fee schedule or set a minimum or maximum fee. The TAMP fee schedule
will be set out in the Disclosure Brochure provided by the TAMP sponsor. The advisory fee typically is
based on the value of assets under management as valued by the custodian of the assets for the account
and will vary by program. The advisory fee typically will be deducted from the account by the custodian
and paid quarterly either in arrears or in advance depending on the program. The advisory fee is often
paid to the TAMP sponsor, who in turn pays a portion to Good Life Advisors. Good Life Advisors normally
shares between 90% and 100% of the portion of the fee received with your IAR based on the agreement
between Good Life and the IAR. A TAMP account may be terminated by a party pursuant to the terms
outlined in the TAMP client agreement. The TAMP client agreement will explain how clients can obtain a
refund of any pre- paid fee if the agreement is terminated before the end of a billing period.
There are other fees and charges imposed by third parties that may apply to investments in TAMP
accounts. Some of these fees and charges are described below. The client may be charged commissions,
markups, markdowns, or transaction charges by the broker/dealer who executes transactions in the TAMP
account. There may be custodial related fees imposed by the custodian of assets for the program account.
These additional fees and charges will be set out in the TAMP Brochure and the agreements executed by
the client at the time the account is opened.
If assets are invested in mutual funds, ETFs or other pooled funds, there are two layers of advisory fees
and expenses for those assets. Clients will pay an advisory fee to the fund manager and other expenses
as a shareholder of the fund. Clients will also pay the TAMP advisory fee with respect to those assets.
The mutual funds and ETFs available in the programs are often purchased directly. Therefore, clients
could avoid the second layer of fees by not using the advisory services of the TAMP and Representative
and by making their own decisions regarding the investment. A mutual fund in a TAMP program account
may pay an asset-based sales charge or service fee (e.g., 12b 1 fee) to the broker-dealer on the account.
Good Life and our Representatives are not paid these fees for TAMP program accounts.
If a client transfers into a TAMP account a previously purchased mutual fund, and there is an applicable
contingent deferred sales charge on the fund, the client will pay that charge when the mutual fund is sold.
If the account is invested in a mutual fund that charges a fee if redemption is made within a specific time
period after the investment, the client will be charged a redemption fee. If a mutual fund has a frequent
trading policy, the policy can limit a client’s transactions in shares of the fund (e.g., for rebalancing,
liquidations, deposits, or tax harvesting).
If a client holds a variable annuity that is managed as part of a TAMP account, there are mortality,
expense and administrative charges, fees for additional riders on the contract and charges for excessive
transfers within a calendar year imposed by the variable annuity sponsor. If client holds a Unit Investment
Trust (“UIT”) in a program account, UIT sponsors charge creation and development fees or similar fees.
Further information regarding fees assessed by a mutual fund, variable annuity or UIT is available in the
appropriate prospectus, which clients may request from their IAR.
If the TAMP program is a wrap fee program, clients should understand that the wrap fee may cost the
client more than purchasing the program services separately, for example, paying fees for the advisory
services of the TAMP (and Good Life/Representative), plus commissions for each transaction in the
account. Factors that bear upon the cost of the account in relation to the cost of the same services
purchased separately include the:
type and size of the account
types of securities in the account
o
o
o historical and or expected size or number of trades for the account, and
o number and range of supplementary advisory and client-related services
provided to the client.
The investment products and services available to be purchased in TAMP program accounts can be
purchased by clients outside of a TAMP program account, through Good Life or through broker-dealers or
other investment firms not affiliated Good Life or the TAMP.
Retirement Plan Consulting Fees
Retirement Plan Consulting Fees are based on a percentage of the assets held in the Plan (up to 1.00%
annually), on an hourly basis (up to $400 per hour), or on a flat rate basis, as negotiated between the Plan
and the IAR. Fees will be payable to Good Life Advisors in advance or in arrears on the frequency (e.g.,
quarterly, monthly, etc.) agreed upon among the client, Good Life Advisors, and the IAR. If asset-based
fees are negotiated, payment generally will be based on the value of the Plan assets as of the close of
business on the last business day of the period as valued by the custodian of the assets. However, if the
fee is paid by the Plan or the client through a third-party service provider, such fee will be calculated as
determined by the provider. If the fee is paid prior to the services being provided, the Plan will be entitled
to a prorated refund of any prepaid fees for services not received upon termination of the client agreement.
Clients incur fees and charges imposed by third parties other than Good Life Advisors. These third-party
fees can include fund or annuity sub-account management fees, 12b-1 fees and administrative servicing
fees, plan recordkeeping and other service provider fees. Further information regarding charges and fees
assessed by a fund or annuity are available in the appropriate prospectus.
If a client engages Good Life Advisors to provide ongoing investment recommendations to the Plan
regarding the investment options (e.g., mutual funds, collective investment funds) to be made available to
Plan participants, clients should understand that there generally will be two layers of fees with respect to
such assets.
The Plan will pay an advisory fee to the fund manager and other expenses as a shareholder of the fund.
The client also will pay Good Life Advisors a fee for its investment recommendation services. Therefore,
clients could generally avoid the second layer of fees by not using the advisory services of Good Life
Advisors and by making their own decisions regarding the investment.
If a Plan makes available a variable annuity as an investment option, there are mortality, expense and
administrative charges, fees for additional riders on the contract and charges for excessive transfers within
a calendar year imposed by the variable annuity sponsor. If a Plan makes available a pooled guaranteed
investment contract (GIC) fund, there are investment management and administrative fees associated with
the pooled GIC fund.
Clients should understand that the fee that a client negotiates may be higher or lower than the fees
charged by other IARs for similar services. This is the case, in particular, if the fee is at or near the
maximum fees set out above. The IAR is responsible for determining the fee to charge each client based
on factors such as total amount of assets involved in the relationship, the complexity of the services, and
the number and range of supplementary advisory and client-related services to be provided. Clients should
consider the level and complexity of the consulting and/or advisory services to be provided when
negotiating the fee.
Clients pay the fee by check made payable to Good Life Advisors, LLC. In the alternative, clients also may
instruct a Plan’s service provider or custodian to calculate and debit the fee from the Plan’s account at the
custodian and pay such fee to Good Life Advisors.
Payment of Fees
Clients may elect to have fees deducted from their custodial account. Both the Investment Advisory
Agreement and the custodial/clearing agreement may authorize the custodian to debit the account for the
amount of Good Life Advisor’s investment advisory fee and to directly remit that fee to Good Life Advisors
in compliance with regulatory procedures. If Good Life Advisors and the client have agreed that Good Life
Advisors shall bill the client directly, payment is due upon receipt of Good Life Advisor’s invoice. Good Life
Advisors shall deduct fees and/or bill clients quarterly in advance, based upon the market value of the
assets on the last business day of the previous quarter, or the beginning value of a new account.
Good Life Advisors does not generally require an annual minimum fee or asset level for investment
advisory services and may set the minimum fee based upon certain criteria (i.e. anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed, related accounts,
account composition, negotiations with client, etc.).
The Investment Advisory Agreement between Good Life Advisors and the client will continue in effect
until terminated by either party by written notice in accordance with the terms of the Investment Advisory
Agreement. Upon termination, a pro-rated portion of the advanced advisory fee paid shall be refunded
based upon the number of days remaining in the billing quarter.
Cash Holdings
Cash balances invested in LPL’s multi-bank insured cash account (ICA) program are invested in Federal
Deposit Insurance Corporation (FDIC) insured deposit accounts at one or more bank or other participating
depository institutions. However, clients receive the same interest rate across all ICA deposit accounts
taken in the aggregate based on a percentage of the average daily deposit balance. LPL receives a fee
from the institutions participating in the ICA program based on the value of advisory assets held in the ICA
program. This fee could be higher than the interest rate received by clients and/or could reduce the rate a
client could receive elsewhere.
Additional Client Fees
Unless a client directs otherwise, or an individual client’s circumstances require, Good Life shall generally
recommend that LPL Financial serve as the broker-dealer/custodian for client investment management
assets. Broker-dealers such as LPL Financial charge brokerage commissions and/or transaction fees for
effecting certain securities transactions (i.e., transaction fees are charged for certain no-load mutual funds,
commissions are charged for individual equity and fixed income securities transactions). Clients who
engage Good Life on a non-wrap basis will incur, in addition to our investment advisory fee, brokerage
commissions and/or transaction fees, and, relative to all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g., management fees and other fund expenses)
Commission Transactions & Outside Compensation
A client may desire and elect to engage an IAR in their individual capacity as a registered representative of
LPL Financial, an SEC registered and FINRA/SIPC member broker/dealer, to implement investment
recommendations on a commission basis.
In the event the client chooses to purchase investment products through LPL Financial, LPL Financial will
charge brokerage commissions to effect securities transactions, a portion of which commissions LPL
Financial shall pay to the Representative, as applicable. The brokerage commissions charged by LPL
Financial may be higher or lower than those charged by other broker-dealers. In addition, LPL Financial,
may receive additional ongoing 12b-1 trailing commission compensation directly from the mutual fund
company during the period that the client maintains the mutual fund investment.
When an IAR sells an investment product on a commission basis, Good Life Advisors does not charge an
advisory fee in addition to the commissions paid by the client for such product. When providing services on an
advisory fee basis, IARs do not also receive commission compensation for such advisory services (except for
any ongoing 12b 1 trailing commission compensation that may be received as previously discussed).
A client may engage Good Life Advisors to provide investment management services on an advisory fee
basis and separate from such advisory services purchase an investment product from an IAR in their
individual capacity as a registered representative.
Clients may purchase investment products recommended by Good Life Advisors through other, non-
affiliated broker dealers or agents. No client is under any obligation to purchase any commission products
from LPL Financial.
Item 6: Performance-Based Fees and Side-By-Side Management
Good Life Advisors does not manage advisory assets on a performance fee basis, meaning our fees are
not based on a share of capital gains or capital appreciation.
Item 7: Types of Clients
Good Life Advisors provides investment advisory services to primarily individuals and families, business
entities, trusts, estates, and charitable organizations.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investment advisor representatives emphasize continuous and regular account supervision as part of the
asset management service provided. Portfolios generally consist of individual stocks and/or bonds,
exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or
investments.
The firm uses a combination of multiple forms of analysis to formulate investment advice when managing
assets. Depending on the analysis the firm will implement a long or short-term trading strategy based on
the particular objectives and risk tolerance of a particular client.
Charting Analysis
Charting analysis utilizes various market indicators as investment selection criteria. These criteria are
generally pricing trends that may indicate movement in the markets. Assets are deemed suitable if they
meet certain criteria to indicate that they are a strong investment with a value discounted by the market.
While this type of analysis helps the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in the technical and
charting analysis may lose value and may have negative investment performance. The Advisor monitors
these market indicators to determine if adjustments to strategic allocations are appropriate.
Cyclical Analysis
Cyclical analysis is similar to technical analysis in that it involves the analysis of market conditions at a
macro (entire market/economy) or micro (company specific) level, rather than the overall fundamental
analysis of the health of the particular company that Good Life Advisors may recommend or implement.
The risks with cyclical analysis are similar to those of technical analysis.
Fundamental Analysis
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This
criteria consists generally of ratios and trends that may indicate the overall strength and financial viability of
the entity being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are
a strong investment with a value discounted by the market. While this type of analysis helps the Advisor in
evaluating a potential investment, it does not guarantee that the investment will increase in value. Assets
meeting the investment criteria utilized in the fundamental analysis may lose value and may have negative
investment performance. The Advisor monitors these economic indicators to determine if adjustments to
strategic allocations are appropriate. More details on the Advisor’s review process are included below in
Technical Analysis
Technical analysis involves the analysis of past market data rather than specific company data in
determining the recommendations or implementations made to clients. Technical analysis may involve the
use of charts to identify market patterns and trends, which may be based on investor sentiment rather than
the fundamentals of the company. The primary risk in using technical analysis is that spotting historical
trends may not help to predict such trends in the future. Even if the trend will eventually reoccur, there is no
guarantee that Good Life Advisors will be able to accurately predict such a reoccurrence.
Investment Strategies
Good Life Advisors may utilize the following investment strategies when implementing investment advice
given to clients:
o Long Term Purchases (securities held at least a year)
o Short Term Purchases (securities sold within a year)
o Trading (securities bought and sold within thirty (30) days)
Risk of Loss
Investing in securities involves certain investment risks. Securities will fluctuate in value and may lose
value. Clients should be prepared to bear the potential risk of loss. Good Life Advisors will assist Clients in
determining an appropriate strategy based on their tolerance for risk and other factors noted above.
Effective risk management is a critical factor in achieving investment performance. At the inception of a client
relationship with Good Life Advisors, an IAR discusses the amount of risk that is appropriate for the client based
on the client’s investment objectives, financial circumstances, age, and other factors identified during the initial
consultation. In order to effectively manage client risk IARs focus on making asset allocation decisions based a
client’s defined investment objectives and risk profile. During the investment management process IARs continue
to track a client’s portfolio to ensure that it stays within its allocation guidelines, and appropriate adjustments are
made as needed.
Good Life Advisors does not believe that our methods of analysis and the investment strategies we
employ present any significant or unusual risks. However, every method of analysis has its own inherent
risks. To perform an accurate market analysis, Good Life Advisors must have access to current/new
market information. Good Life Advisors has no control over the dissemination rate of market information;
therefore, unbeknownst to us, certain analyses may be compiled with outdated market information,
severely limiting the value of our analysis. Furthermore, an accurate market analysis can only produce a
forecast of the direction of market values. There can be no assurances that a forecasted change in market
value will materialize into actionable and/or profitable investment opportunities.
Types of Risk (not exhaustive)
• Acts of Nature – a natural and unavoidable catastrophe that interrupts the expected course of events,
market structure and access to funds.
• Business Risk – the measure of risk associated with a particular security. It is also known as
unsystematic risk and refers to the risk associated with a specific issuer of a security. Generally speaking,
all businesses in the same industry have similar types of business risk. More specifically, business risk
refers to the possibility that the issuer of a particular company stock or a bond may go bankrupt or be
unable to pay the interest or principal in the case of bonds.
• Call Risk – the risk specific to bond issues and refers to the possibility that a debt security will be called
prior to maturity. Call risk usually goes hand in hand with reinvestment risk because the bondholder must
find an investment that provides the same level of income for equal risk. Call risk is most prevalent when
interest rates are falling, as companies trying to save money will usually redeem bond issues with higher
coupons and replace them on the bond market with issues with lower interest rates.
• Company Specific Risk – an unsystemic risk specific to a certain company's operations, executive
decisions and reputation which is difficult to quantify.
• Concentration Risk – concentrated portfolios are an aggressive and highly volatile approach to trading
and investing and should be viewed as complementary to a stable, highly predictable investment
approach. Concentrated portfolios hold fewer different stocks than a diversified portfolio and are much
more likely to experience sudden dramatic price swings. In addition, the rise or drop in price of any given
holding in the portfolio is likely to have a larger impact on portfolio performance, than a more broadly
diversified portfolio.
• Credit Risk – the risk that an investor could lose money if the issuer or guarantor of a fixed income
security is unable or unwilling to meet its financial obligations.
• Currency/Exchange Rate Risk – the risk of a change in the price of one currency against another.
• Cybersecurity Risk - The computer systems, networks and devices used by Good Life Advisors and
our service providers employ a variety of protections designed to prevent damage or interruption from
computer viruses, network and computer failures and cyberattacks. Despite such protections, systems,
networks, and devices potentially can be breached. Cyberattacks include, but are not limited to, gaining
unauthorized access to digital systems for purposes of corrupting data, or causing operational
disruption, as well as denial-of- service attacks on websites. Cyber incidents may cause disruptions
and impact business operations, potentially resulting in financial losses, the inability of us or our service
providers to trade, violations of privacy and other laws, regulatory fines, reputational damage,
reimbursement costs and additional compliance costs, as well as the inadvertent release of confidential
information.
• Cryptocurrency Risk - Cryptocurrencies refer to the actual virtual currency (decentralized digitized money)
that allows individuals or entities to transfer funds online without the need for a bank or credit card
company, such as Bitcoin, Ethereum, Cardona, and Litecoin. The SEC, CFTC, NFA, and FINRA have
issued investor alerts and advisories on the risks of cryptocurrencies and initial coin offerings (ICOs).
These regulators continue to warn investors to keep in mind that actual cryptocurrency and
cryptocurrency- related products continue to be speculative and extremely volatile investments. Due to
the unregulated nature and lack of transparency surrounding the operations of crypto exchanges, they
may experience fraud, market manipulation, security failures or operational problems, which can adversely
affect the value of cryptocurrencies and, consequently, the value of the shares of cryptocurrency-related
products.
• Environmental, Social, Governance Risk - The risks associated with ethical investing include the risk of
personal alignment of what is considered ethical between different investors and the portfolio manager as
well as a limited ability to diversify. Environmental, social, and governance (ESG) criteria are a set of
standards for a company’s operations that socially conscious investors use to screen potential investments.
o Environmental criteria consider how a company performs as a steward of nature.
o Social criteria examine how it manages relationships with employees, suppliers, customers, and
the communities where it operates.
o Governance deals with a company’s leadership, executive pay, audits, internal controls, and
shareholder rights.
• Force Majeure – A natural and unavoidable catastrophe that interrupts the expected course of
events, market structure and access to funds.
•
Interest Rate Risk – the risk that fixed income securities will decline in value because of an increase
in interest rates; a bond or a fixed income fund with a longer duration will be more sensitive to changes
in interest rates than a bond or bond fund with a shorter duration.
•
Inflationary Risk – the risk that future inflation will cause the purchasing power of cash flow from an
investment to decline.
• Legislative Risk – the risk of a legislative ruling resulting in adverse consequences.
• Liquidity Risk – the possibility that an investor may not be able to buy or sell an investment as and
when desired or in sufficient quantities because opportunities are limited.
• Market Risk – the risk that the value of securities may go up or down, sometimes rapidly or
unpredictably, due to factors affecting securities markets generally or particular industries. This is a
risk that will affect all securities in the same manner caused by some factor that cannot be controlled
by diversification.
• Pandemic Risk – Large-scale outbreaks of infectious disease that can greatly increase morbidity and
mortality over a wide geographic area, crossing international boundaries, and causing significant
economic, social, and political disruption.
o COVID-19 - The novel coronavirus known as COVID-19 involves significant risk of a
sustained increase in the volatility of global markets, which volatility could continue for the
foreseeable future. Market responses to decisions made by governments and scientists
around the world, including measures to contain the spread of the virus, availability of
healthcare and treatments, and rolling shutdowns of markets across the globe would
negatively impact markets and pose a significant risk of loss to investment principal. The
pandemic also poses a risk from a human capital and resource perspective.
• Reinvestment Risk – the risk that falling interest rates will lead to a decline in cash flow from an
investment when its principal and interest payments are reinvested at lower rates.
• Social/Political Risk – the possibility of nationalization, unfavorable government action or social
changes resulting in a loss of value.
• Taxability Risk – the risk that a security that was issued with tax-exempt status could potentially lose
that status prior to maturity. Since municipal bonds carry a lower interest rate than fully taxable bonds,
the bond holders would end up with a lower after-tax yield than originally planned.
• Terrorism Risk – an act of terror or calculated use of violence against the country, market
structure or individuals.
There are different types of investments that involve varying degrees of risk, and it should not be assumed that
future performance of any specific investment or investment strategy will be profitable or equal any specific
performance level(s). Past performance is not indicative of future results.
Types of Investments (examples, not limitations)
Investment advisor representatives of Good Life Advisors allocate a client’s assets as appropriate to
help them reach their individual investment objectives within their time horizon in a manner consistent
with their risk profile. Client funds are allocated appropriately in such investments as listed below:
• Alternative Investments – The performance of alternative investments (limited partnerships) can
be volatile and may have limited liquidity. An investor could lose all or a portion of their investment.
Such investments often have concentrated positions and investments that may carry higher risks.
Client should only have a portion of their assets in these investments.
• Annuities – are a retirement product for those who may have the ability to pay a premium now
and want to guarantee they receive certain monthly payments or a return on investment later in
the future. Annuities are contracts issued by a life insurance company designed to meet
requirement or other long-term goals. An annuity is not a life insurance policy.
o Variable Annuities – If client purchases a variable annuity that is part of the program,
client will receive a prospectus and should rely solely on the disclosure contained in the
prospectus with respect to the terms and conditions of the variable annuity. Client should
also be aware that certain riders purchased with a variable annuity may limit the investment
options and the ability to manage the subaccounts. Variable annuities typically offer:
• Regular stream of income or a lump sum payout at a future time
• Tax-deferred treatment of earnings
• Death benefits
Variable annuities are designed to be long-term investments, to meet retirement and other long-
range goals. Variable annuities are not suitable for meeting short-term goals because
substantial taxes and insurance company charges apply if money is withdrawn early. Variable
annuities also involve investment risks, like mutual funds.
• Cash Positions – Based on a perceived or anticipated market conditions and/or events, certain assets
may be taken out of the market and held in a defensive cash position. All cash may be included as
assets subject to the agreed upon advisory fee. Other investment types may be included as
appropriate for a particular client and their respective trading objectives. Good Life Advisors, Inc.
generally invest client’s cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately,
we try to achieve a reasonable return on our client’s cash balances through relatively low-risk
conservative investments.
• Cryptocurrency - Cryptocurrencies refer to the actual virtual currency (decentralized digitized
money) that allows individuals or entities to transfer funds online without the need for a bank or credit
card company, such as Bitcoin, Ethereum, Cardona, and Litecoin. Cryptocurrencies were not designed
to be investments and have not been deemed to be a security. They were designed to be mediums of
exchange and seen as an alternative to traditional sovereign currencies. Cryptocurrency-related
products refer to securities that either directly purchase cryptocurrencies or are involved in the
cryptocurrency space, such as through mining cryptocurrency, investing in companies that develop and
use blockchain technology, etc.
• Equity – investment generally refers to buying shares of stocks in return for receiving a future payment
of dividends and/or capital gains if the value of the stock increases. The value of equity securities may
fluctuate in response to specific situations for each company, industry conditions and the general
economic environment.
• Exchange Traded Funds (ETFs) – An ETF is a portfolio of securities invested to track a market index
like an index mutual fund, but the shares are traded on an exchange like an equity. An ETF share price
fluctuates intraday depending on market conditions instead of having a net asset value (NAV) that is
calculated once at the end of the day. The shares may trade at a premium or discount; and as a
result, investors pay when purchasing shares and receive more or less than when selling shares. The
supply of ETF shares is regulated through a mechanism known as creation and redemption that
involves large, specialized investors known as authorized participants (APs). Authorized participants
are large financial institutions with a high degree of buying power, such as market makers, banks, or
investment companies that provide market liquidity. When there is a shortage of shares in the market,
the authorized participant creates more (creation). Conversely, the authorized participant will reduce
shares in circulation (redemption) when supply falls short of demand. Multiple authorized participants
help improve the liquidity of a particular ETF and stabilize the share price. To the extent that
authorized participants cannot or are otherwise unwilling to engage in creation and redemption
transactions, shares of an ETF tend to trade at a significant discount or premium and may face trading
halts and delisting from the exchange. The performance of ETFs is subject to market risk, including
the complete loss of principal. ETFs also have a trading risk based on cost inefficiency if the ETFs are
actively traded and a liquidity risk if the ETFs has a large price spread and low trading volume. In
addition, investors buying or selling shares in the secondary market pay brokerage commissions,
which is a cost not incurred by mutual funds. Like mutual funds, shares of an ETF represent a partial
ownership of an underlying portfolio of securities.
• Exchange-Traded Notes (ETNs) – An ETN is a senior unsecured debt obligation designed to track
the total return of an underlying market index or other benchmark. ETNs may be linked to a variety of
assets such as commodity futures, foreign currency, and equities. ETNs are similar to ETFs in that
they are listed on an exchange and can typically be bought or sold throughout the trading day.
• Fixed Income – investments generally pay a return on a fixed schedule, though the amount of the
payments can vary. This type of investment can include corporate and government debt securities,
leveraged loans, high yield, and investment grade debt and structured products, such as mortgage and
other asset-backed securities, although individual bonds may be the best-known type of fixed income
security. In general, the fixed income market is volatile and fixed income securities carry interest rate
risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more
pronounced for longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk,
call risk, and credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting (extremely
unlikely); however, they carry a potential risk of losing share price value, albeit rather minimal. Risks of
investing in foreign fixed income securities also include the general risk of non-U.S. investing
described below.
• Margin Borrowings – The use of short-term margin borrowings may result in certain additional
risks to a client. For example, if securities pledged to brokers to secure a client’s margin accounts
decline in value, the Client could be subject to a "margin call", pursuant to which it must either
deposit additional funds with the broker or be the subject of mandatory liquidation of the pledged
securities to compensate for the decline in value.
• Mutual Funds – a pool of funds collected from many investors for the purpose of investing in securities
such as stocks, bonds, money market instruments and similar assets.
o Open-End Mutual Funds – a type of mutual fund that does not have restrictions on the amount of
shares the fund will issue and will buy back shares when investors wish to sell. Investing in mutual
funds carries the risk of capital loss and thus you may lose money investing in mutual funds. All
mutual funds have costs that lower investment returns. The funds can be of bond “fixed income”
nature (lower risk) or stock “equity” nature.
o Closed-End Mutual Funds – a type of mutual fund that raises a fixed amount of capital
through an initial public offering (IPO). The fund is then structured, listed, and traded like a
stock on a stock exchange. Clients should be aware that closed-end funds available within the
program are not readily marketable. To provide investor liquidity, the funds may offer to
repurchase a certain percentage of shares at net asset value on a periodic basis. Thus, clients
may be unable to liquidate all or a portion of their shares in these types of funds.
o Alternative Strategy Mutual Funds – Certain mutual funds available in the program invest
primarily in alternative investments and/or strategies. Investing in alternative investments and/or
strategies may not be suitable for all investors and involves special risks, such as risks associated
with commodities, real estate, leverage, selling securities short, the use of derivatives, potential
adverse market forces, regulatory changes, and potential illiquidity. There are special risks
associated with mutual funds that invest principally in real estate securities, such as sensitivity to
changes in real estate values and interest rates and price volatility because of the fund’s
concentration in the real estate industry.
• Non-U.S. Securities – present certain risks such as currency fluctuation, political and economic
change, social unrest, changes in government regulation, differences in accounting and the lesser
degree of accurate public information available.
• Options Trading/Writing – A securities transaction that involves buying or selling (writing) an
option. If you write an option and the buyer exercises the option, you are obligated to purchase or
deliver a specified number of shares at a specified price at the expiration of the option regardless
of the market value of the security at expiration of the option. Buying an option gives you the right
to purchase or sell a specified number of shares at a specified price until the date of expiration of
the option regardless of the market value of the security at expiration of the option. Our investment
strategies and advice may vary depending upon each client's specific financial situation. As such,
we determine investments and allocations based upon your predefined objectives, risk tolerance,
time horizon, financial horizon, financial information, liquidity needs, and other various suitability
factors. Your restrictions and guidelines may affect the composition of your portfolio.
• Structured Products – Structured products are securities derived from another asset, such as a
security or a basket of securities, an index, a commodity, a debt issuance, or a foreign currency.
Structured products frequently limit the upside participation in the reference asset. Structured
products are senior unsecured debt of the issuing bank and subject to the credit risk associated
with that issuer. This credit risk exists whether or not the investment held in the account offers
principal protection. The creditworthiness of the issuer does not affect or enhance the likely
performance of the investment other than the ability of the issuer to meet its obligations. Any
payments due at maturity are dependent on the issuer’s ability to pay. In addition, the trading price
of the security in the secondary market, if there is one, may be adversely impacted if the issuer’s
credit rating is downgraded. Some structured products offer full protection of the principal invested,
others offer only partial or no protection. Investors may be sacrificing a higher yield to obtain the
principal guarantee. In addition, the principal guarantee relates to nominal principal and does not
offer inflation protection. An investor in a structured product never has a claim on the underlying
investment, whether a security, zero coupon bond, or option. There may be little or no secondary
market for the securities and information regarding independent market pricing for the securities
may be limited. This is true even if the product has a ticker symbol or has been approved for listing
on an exchange. Tax treatment of structured products may be different from other investments held
in the account (e.g., income may be taxed as ordinary income even though payment is not
received until maturity). Structured CDs that are insured by the FDIC are subject to applicable
FDIC limits.
• Unit Investment Trust (UIT) – An investment company that offers a fixed, unmanaged portfolio,
generally of stocks and bonds, as redeemable "units" to investors for a specific period. It is designed to
provide capital appreciation and/or dividend income. UITs can be resold in the secondary market. A
UIT may be either a regulated investment corporation (RIC) or a grantor trust. The former is a
corporation in which the investors are joint owners; the latter grants investors proportional ownership in
the UIT's underlying securities.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business or the
integrity of our management.
Item10: Other Financial Industry Activities & Affiliations
Broker-Dealer Affiliation
As noted in Item 5, Certain Advisory Persons are also registered representative of LPL. LPL is a registered
broker-dealer (CRD No. 6413) and member FINRA/SIPC. In one’s separate capacity as a registered
representative, IARs receive commissions for the implementation of recommendations for commissionable
transactions. Clients are not obligated to implement any recommendation. Neither the Advisor nor IAR will
earn ongoing investment advisory fees in connection with any services implemented as a registered
representative.
Licensed Insurance Agents
As previously mentioned, certain of Good Life’s Representatives, in their individual capacities, are
licensed insurance agents, and may recommend the purchase of certain insurance-related products on a
commission basis. If desired by the client, clients can engage an IAR in their individual capacity to
purchase insurance products on a commission basis. The recommendation to purchase a security and/or
insurance product for a commission presents a conflict of interest, based on the commissions received.
No client is under an obligation to purchase any commission products. Clients are reminded that they may
purchase investment products recommended by Good Life Advisors through other, non-affiliated
broker/dealers or insurance agents without the assistance of the IAR acting as a registered representative
or insurance agent.
Accountants & Certified Public Accountants
Certain IARs are accountants and Certified Public Accountants. To the extent that these IARs provide
accounting services, all such services shall be performed by those IARs, in their individual professional
capacities, independent of Good Life Advisors, for which services Good Life Advisors shall not receive
any portion of the fees charged by the IAR in his or her individual capacity, referral or otherwise. It is
expected that these IARs, solely incidental to their practices as an accountant, may recommend Good
Life Advisor’s services to certain of their clients. No client of Good Life Advisors is under any obligation to
use the accounting services of these representatives.
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Good Life Advisors has implemented a Code of Ethics (the “Code”) that is available to existing and
potential clients upon request. We place great emphasis on complying with all applicable laws and
regulations governing our practices as a Registered Investment Adviser. Therefore, we have established
firm guidelines related to the professional standards of conduct for our employees, which emphasize the
protection of client interests at all times and demonstrates our commitment to our fiduciary duties of
honesty, good faith, and fair dealing with clients. All of our employees are expected to adhere strictly to
the guidelines outlined in the Code, which requires certain employees to submit personal securities
transactions and holdings reports to us that are be reviewed by our Chief Compliance Officer on a
periodic basis. Employees are encouraged to report any violations of the Code to our Chief Compliance
Officer. Additionally, we maintain and enforce written policies that are reasonably designed to prevent the
misuse or dissemination of any material non-public information about our clients or their account holdings
by us or any of our employees.
Interest in Client Transactions & Personal Trading
Good Life Advisors and/or IARs on occasion buy or sell securities that are also recommended to clients.
This practice creates a situation where they could materially benefit from the sale or purchase of those
securities. Therefore, this situation creates a potential conflict of interest. Practices such as “scalping” (i.e.,
a practice whereby the owner of shares of a security recommends that security for investment and then
immediately sells it at a profit upon the rise in the market price which follows the recommendation) could
take place if Good Life Advisors did not have adequate policies in place to detect such activities. In
addition, Good Life Advisor’s established policies can help detect insider trading, “front-running” (i.e.,
personal trades executed prior to those of Good Life Advisor’s clients) and other potentially abusive
practices.
Good Life Advisor’s has a personal securities transaction policy in place to monitor the personal securities
transactions and securities holdings of each IAR deemed to be an “Access Persons.” An Access Person
is someone who has access to non-public information where that could exploit it for personal gain.
Access Persons must provide the Chief Compliance Officer with a written report of their current securities
holdings within ten (10) days after becoming an Access Person and annually thereafter.
Investment advisor representatives will occasionally buy or sell securities, at or around the same time as
those securities are recommended to clients. This practice creates a situation where IARs are in a position
to materially benefit from the sale or purchase of those securities. Therefore, this situation creates a
conflict of interest. As indicated above Good Life Advisors has a personal securities transaction policy in
place to monitor the personal securities transaction and securities holdings.
Privacy Policy
Good Life Advisors places significant focus on protecting our client’s private information in accordance
with the requirements of the Gramm-Leach-Bliley Act. To protect client information, we have
implemented policies and procedures which ensure that client information is kept private and secure.
We do not disclose any non-public personal information about clients or former clients to any non-affiliated
third parties, except as permitted by law. Good Life Advisors may disclose the information to affiliated
companies of Good Life Advisors related by common ownership or control such as Good Life IA, LLC.
During servicing our client’s accounts, we may share some client information with certain service
providers, such as transfer agents, custodians, broker-dealers, accountants, and lawyers.
We restrict internal access to non-public personal information about clients to employees only on a “need-
to-know” basis that is necessary to facilitate our capability to provide clients with products or services. We
have a strict policy which prohibits selling information about current or former customers or their accounts
to anyone. It is also our policy not to share client information unless required to process a transaction, at
the request of a client, or as required by law.
A copy of our privacy policy notice is provided to each client prior to, or contemporaneously with, the
execution of the advisory agreement, and, thereafter, we will deliver a copy of our current privacy policy
notice to our clients on an annual basis.
Item 12: Brokerage Practices
Good Life Advisors will generally recommend that clients establish a brokerage account with LPL Financial
to maintain custody of clients’ assets and to effect trades for their accounts. LPL Financial provides
brokerage and custodial services to independent investment advisory firms, including Good Life Advisors.
For accounts custodied at LPL Financial, LPL Financial generally is compensated by clients through
commissions, trails, or other transaction-based fees for trades that are executed through LPL Financial or
that settle into LPL accounts. For IRA accounts, LPL generally charges account maintenance fees. In
addition, LPL also charges clients miscellaneous fees and charges, such as account transfer fees. LPL
charges Good Life Advisors an asset-based administration fee for administrative services provided by LPL.
Such administration fees are not directly borne by clients but may be considered when Good Life Advisors
negotiates its advisory fee with clients. While LPL does not participate in, or influence the formulation of,
the investment advice provided, certain supervised persons are dually registered with LPL. Dually
registered IARs are restricted by certain FINRA rules and policies from maintaining client accounts at
another custodian or executing client transactions in such client accounts through any broker/dealer or
custodian that is not approved by LPL.
Clients should also be aware that for accounts where LPL serves as the custodian, Good Life Advisors is
limited to offering services and investment vehicles that are approved by LPL and may be prohibited from
offering services and investment vehicles that may be available through other broker/dealers and
custodians, some of which may be more suitable for a client’s portfolio than the services and investment
vehicles offered through LPL. Clients should understand that not all investment advisers recommend that
clients custody their accounts and trade through specific broker-dealers.
Clients should also understand that LPL is responsible under FINRA rules for supervising certain business
activities of Good Life Advisors and its Dually Registered Persons that are conducted through
broker/dealers and custodians other than LPL Financial. LPL Financial charges a fee for its oversight of
activities conducted through these other broker-dealers and custodians. This arrangement presents a
conflict of interest because Good Life Advisors has a financial incentive to recommend that you maintain
your account with LPL rather than with another broker-dealer or custodian to avoid incurring the oversight
fee.
Benefits Received by Good Life Personnel
LPL makes available to Good Life various products and services designed to assist Good Life Advisors in
managing and administering client accounts. Many of these products and services may be used to service
all or a substantial number of accounts, including accounts not held with LPL. These services include
software and other technology that provide access to client account data (such as trade confirmation and
account statements); facilitate trade execution (and aggregation and allocation of trade orders for multiple
client accounts); provide research, pricing information and other market data; facilitate payment of fees;
and assist with back-office functions; recordkeeping and client reporting.
LPL also makes available other services intended to help manage and further develop its business. Some
of these services assist Good Life Advisors to better monitor and service program accounts maintained at
LPL, however, many of these services benefit only Good Life Advisors, for example, services that assist
with growing its business. These support services and/or products may be provided without cost, at a
discount, and/or at a negotiated rate, and include practice management-related publications; consulting
services; attendance at conferences and seminars, meetings, and other educational and/or social events;
marketing support; and other products and services used in furtherance of the operation and development
of its investment advisory business.
Where such services are provided by a third-party vendor, LPL will either make a payment to Good Life
Advisors to cover the cost of such services, reimburse for the cost associated with the services, or pay the
third-party vendor directly on behalf of Good Life Advisors.
The products and services described above are provided to Good Life as part of its overall relationship with
LPL Financial. While as a fiduciary, Good Life Advisors endeavors to act in its clients’ best interests, the
receipt of these benefits creates a conflict of interest because Good Life Advisors’ recommendation that
clients custody their assets at LPL is based in part on the benefit to Good Life of the availability of the
foregoing products and services and not solely on the nature, cost or quality of custody or brokerage
services provided by LPL Financial. Receipt of some of these benefits may be based on the amount of
advisory assets custodied on the LPL Financial platform.
Transition Assistance Benefits
LPL provides various benefits and payments to assist the representative with the costs (including foregone
revenues during account transition) associated with transitioning his or her business to the LPL Financial
platform (collectively referred to as “Transition Assistance”). The proceeds of such Transition Assistance
payments are intended to be used for a variety of purposes, including but not necessarily limited to,
providing working capital to assist in funding the Dually Registered Person’s business, satisfying any
outstanding debt owed to the prior firm, offsetting account transfer fees (ACATs) payable to LPL as a result
of the clients transitioning to LPL’s custodial platform, technology set-up fees, marketing and mailing costs,
stationary and licensure transfer fees, moving expenses, office space expenses, staffing support and
termination fees associated with moving accounts.
The amount of the Transition Assistance payments is often significant in relation to the overall revenue
earned or compensation received at [his/her] prior firm. Such payments are generally based on the size of
the business established at [his/her] prior firm and/or assets under custody on the LPL. Please refer to the
relevant Part 2B brochure supplement for more information about the specific Transition Payments your
representative receives.
Transition Assistance payments and other benefits are provided to associated persons of Good Life
Advisors in their capacity as registered representatives of LPL Financial. The receipt of Transition
Assistance creates conflicts of interest relating advisory business because it creates a financial incentive to
recommend that its clients maintain their accounts with LPL. In certain instances, the receipt of such
benefits is dependent on maintaining client assets with LPL Financial and therefore Good Life Advisors has
an incentive to recommend that clients maintain their account with LPL in order to generate such benefits.
Best Execution
Although the commissions and/or transaction fees paid by our clients generally comply with our duty to
obtain best execution, you may pay a commission that is higher than what another qualified broker-dealer
might charge to affect the same transaction when we determine, in good faith, that the
commission/transaction fee is reasonable in relation to the value of the brokerage and research services
we receive.
In seeking best execution, the determining factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although we will seek competitive rates, we may not necessarily obtain the
lowest possible commission rates for client transactions. The brokerage commissions or transaction fees
charged by the broker-dealer/custodian are exclusive of, and in addition to, our investment management
fee. Our best execution responsibility is qualified if the securities we purchase are mutual funds that are
traded at net asset value as determined at the daily market close.
Aggregation & Allocation of Transactions
Although each client’s portfolio accounts are individually managed, we may purchase or sell the same
securities at the same time for multiple clients. When this occurs, it is often advantageous to aggregate
the securities of multiple clients into one trading block for execution. If your portfolio securities are
purchased or sold in an aggregated transaction with the securities of other clients, you will all receive the
same execution price, and if the aggregated purchase or sale involves several executions to complete the
transaction, you will all receive the average price paid or received on the aggregated transaction.
However, if an aggregated transaction results in only a partial execution and the equal allocation of the
partial execution amongst multiple clients would result in an inefficient trading unit in client portfolios, we
reserve the right to allocate the transaction to specific individual clients on an equitable rotational basis so
that over time no client is disadvantaged in the management of its portfolio.
Directed Brokerage
Good Life Advisors does not accept directed brokerage arrangements (when a client requires that account
transactions be directed through a specific broker-dealer). In such client-directed arrangements, the client
will negotiate terms and arrangements for their account with that broker/dealer, and Good Life Advisors
would not seek better execution services or prices from other broker/dealers or be able to “aggregate” the
client’s transactions for execution with orders for other accounts managed by Good Life. As a result, the
client requesting directed brokerage may pay higher commissions or other transaction costs, greater
spreads, or receive less favorable net prices, on transactions for the account than would otherwise be the
case.
Soft Dollars
Soft dollars are revenue programs offered by broker/dealers whereby an advisor enters into an agreement
to place security trades with the broker in exchange for research and other services.
Good Life Advisors does not receive soft dollars; however, the firm receives support services and/or
products from LPL that assist the firm to better monitor and service program accounts maintained. These
support services and/or products are received without cost, at a discount, and/or at a negotiated rate, and
may include such things as research reports or other information about particular companies or industries;
economic surveys, data and analyses; financial publications; portfolio evaluation services; financial
database software and services; computerized news and pricing services; quotation equipment for use in
running software used in investment decision-making.
These support services provided by the overall relationship. It is not the result of soft dollar arrangements
or any other express arrangements that involves the execution of client transactions as a condition to the
receipt of services.
However, such support services create an incentive to continue to use or expand the use of the LPL’s
services; however, any conflicts of interest created by such an incentive are mitigated by the fiduciary duty
to allow act in a client’s best interest.
Item 13: Review of Accounts
Investment advisor representatives monitor accounts on a continuous basis and will conduct a formal
review of your account(s) on at least an annual basis.
Factors That Trigger a Non-Periodic Review of Client Accounts
Factors may develop that will cause us to conduct additional and more frequent reviews. These factors
include, but are not limited to, significant market volatility, changes in your investment objectives, or
significant restructuring of your portfolios.
Clients are advised that it remains your responsibility to inform us of any changes in your investment
objectives and/or financial situation. You are encouraged to comprehensively review financial planning
issues, investment objectives and account performance with us at least on an annual basis.
Reports to Clients
You are provided transaction confirmation notices and regular summary account statements directly
from your broker-dealer/custodian and/or program sponsor for your account(s). Good Life may also
provide clients with written periodic reports summarizing account activity and performance.
Account Surveillance
Client accounts (Wrap and Non-Wrap) shall be reviewed at least annually by the individual investment
advisor representative assigned to the account. Reviews may be conducted more frequently at the Client’s
request. Accounts should be reviewed as a result of major changes in economic conditions, known
changes in the Client’s financial situation and/or large deposits or withdrawals in the Client’s account.
Clients must be encouraged to notify their investment advisor representative if changes occur in their
personal financial situation that might adversely affect their investment plan. Additional reviews may be
triggered by material market, economic, or political events.
Client accounts are also reviewed by the Compliance Department utilizing our own internal program which
incorporates the notifications provided by the LPL Proactive Surveillance portal. Our review addresses the
following areas:
Position Concentration
Asset Allocation
Fee Calculation Review
Risk Tolerance
Senior Suitability
Investment Experience
Market Performance
Trading Inactivity
High Cash Balance
Account Statements
Clients receive account statements no less than quarterly from the custodian. These statements are sent
directly from the Custodian to the Client. The Client may also establish electronic access to the Custodian’s
website so that the Client may view these reports and their account activity. Client statements will include
all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also provide Clients
with periodic reports regarding their holdings, allocations, and performance.
Item 14: Client Referrals & Other Compensation
Good Life Advisors receives an economic benefit from LPL. Good Life Advisors, without cost (and/or at a
discount), receives support services and/or products from LPL. Good Life Advisors also received loans
and/or transition payments from LPL in order to assist with transitioning its business onto the LPL custodial
platform. Clients do not pay more for investment transactions affected and/or assets maintained at LPL as
a result of this arrangement.
There is no corresponding commitment made by Good Life Advisors to LPL Financial or any other entity to
invest any specific amount or percentage of client assets in any specific mutual funds, securities, or other
investment products as a result of the above arrangement.
Investment advisor representatives are incented to join and remain affiliated with LPL and to recommend
that clients establish accounts with LPL through the provision of Transition Assistance (discussed in Item
12 above). LPL also provides other compensation including but not limited to, bonus payments, repayable
and forgivable loans, stock awards and other benefits.
The receipt of any such compensation creates a financial incentive to recommend LPL as the custodian for
the assets in your advisory account. We encourage you to discuss any such conflicts of interest before
deciding to custody your assets at LPL Financial.
Compensation to Non-Advisory Personnel for Client Solicitation or Referrals (Promoter Fee)
If a client is introduced to Good Life Advisors by either an unaffiliated or an affiliated promoter, Good Life
Advisors may pay a referral fee in accordance with the requirements of Rule 206(4)-1 of the Investment
Advisers Act of 1940 (“Advisers Act”), and any corresponding state securities law requirements. Any such
referral fee shall be paid solely from Good Life Advisors investment advisory fee and shall not result in any
additional charge to the client. If the client is introduced to Good Life Advisors by an unaffiliated promoter,
the promoter, at the time of the solicitation, shall disclose to the prospective client the nature of his/her/its
promoter relationship with Good Life Advisors, and shall provide each prospective client with a copy of
Good Life Advisors ADV 2A along with an explanation of the arrangement between Good Life Advisors
and the promoter, including the compensation to be received by the promoter from Good Life Advisors.
Referrals by Good Life
If an IAR introduces a client to another investment advisor or an investment manager, Good Life Advisors
may be paid a referral or promoter fee in accordance with the requirements of Rule 206(4)-1 of the
Advisers Act, and any corresponding state securities law requirements. Any such fee shall be paid
according to a fee disclosure explained to the client at the time that the referral is made. When Good Life
Advisors is acting as an unaffiliated promoter, Good Life Advisors, at the time of the solicitation, shall
disclose the nature of its relationship, and shall provide each client being solicited an explanation of the
terms of the solicitation arrangement between the Good Life Advisors and the investment advisor or
investment manager, including the compensation to be received, and a copy of the ADV 2A of the
investment advisor or investment manager being referred to the client.
SmartVestor Program
Some Investment Advisor Representatives have entered into a written arrangement with The Lampo Group, LLC
d/b/a Ramsey Solutions (“Ramsey Solutions”), a company owned by nationally syndicated financial advice radio
host, television personality, and author, Dave Ramsey, to be designated as a qualified investment professional
(“SmartVestor Pro” or “Pro”) under the SmartVestor program (SmartVestor”) for the purposes of receiving client
referrals from Ramsey Solutions.
SmartVestor is offered through the Ramsey Solutions website https://www.daveramsey.com, which
provides a variety of financial and educational resources to consumers. Once on the SmartVestor website,
clients must enter basic identifying information, including name, e-mail address, telephone number, and zip
code. Clients are then provided with a list of up to five individual SmartVestor Pros that are located within
the specific market assigned to the client’s zip code. Unless a client opts out of having their contact
information shared, each Pro will generally contact a referred client within one business day of receiving
the contact information.
The Investment Advisor Representative pays a monthly membership fee plus a flat monthly advertising fee
for being a Pro in the local market. The fees are payable regardless of whether any client chooses to
communicate with or enter into an agreement with the firm. Clients do not pay a higher fee for participation
in this program.
Item 15: Custody
Good Life Advisors does not maintain custody of client funds or securities other than outlined below for third-party
standing letters of authorization. Good Life Advisors recommends that our clients establish brokerage/custodial
accounts with LPL, a FINRA/SIPC member broker/dealer, to maintain custody of client assets. In addition to
offering our clients custody services, LPL provides us execution services on client transactions.
Third-Party Standing Letters of Authorization (“SLOAs”)
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or more third
parties designated, in writing, by the client without obtaining written client consent for each separate, individual
transaction, as long as the client has provided us with written authorization to do so. Such written authorization is
known as a Standing Letter of Authorization provides authorization for more than one transaction to the same third-
party. An advisor with authority to conduct such third-party transactions on a client’s behalf technically has access
to client assets under SEC regulations, and therefore has custody of the client’s assets in any related accounts.
We are not required to obtain a surprise annual audit as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party’s name and
address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or from time
to time:
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a transfer of funds
notice to you promptly after each transfer:
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the address, or any
other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the same
address as us: and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an annual
notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16: Investment Discretion
If a client retains Good Life Advisors to provide advisory services on a discretionary basis the client grants
full discretion over the selection and quantity of securities to be purchased or sold for the client’s accounts.
However, our investment authority and discretion are subject to specified investment objectives, guidelines
and/or conditions that can be established by the client. For example, a client may specify that investments
be made only in certain types of fixed income securities, or a client may place restrictions on the quantity
or percentage of particular securities that may be held in the client’s portfolio.
If Good Life Advisors manages a client’s assets on a non-discretionary basis, the client retains the right to
approve or disapprove specific investment recommendations that we make in connection with the
management of the client’s accounts. As a non-discretionary client, the client is not obligated to follow the
investment recommendations that we provide. However, after receiving the client’s approval in connection
with a specific recommendation, we will execute the transaction on the client’s behalf through LPL
Financial (or the client’s designated custodian/executing broker-dealer).
The Investment Advisory Agreement executed by the client sets forth whether Good Life’s management
authority is discretionary or non-discretionary.
Item 17: Voting Client Securities (Proxy Voting)
Good Life Advisors does not vote client proxies, but third-party money managers selected or recommended
by our firm may vote proxies for clients. Clients will otherwise receive their proxies or other solicitations
directly from their custodian.
Except in the event a third-party money manager votes proxies, clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities beneficially owned by the
client shall be voted; and,
(2) making all elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings or
other type events pertaining to the client’s investment assets.
Therefore, Good life Advisors will instruct your qualified custodian to forward to you copies of all proxies
and shareholder communications relating to your investment assets.
Item 18: Financial Information
Good Life Advisors does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance.
There are no financial conditions that are reasonably likely to impair the firm’s ability to meet contractual
commitments to clients. At no time has Good Life Advisors been the subject of a bankruptcy petition.
Appendix 1 – Wrap Fee Program Brochure
Item 1 – Cover Page
Form ADV Part 2A – Appendix 1 (“Wrap Fee Brochure”) - Effective: March 29, 2024
This Form ADV2A - Appendix 1 (“Wrap Fee Brochure”) provides information about the qualifications and
business practices for Good Life Advisors (“Good Life Advisors” or the “Advisor”) services when offering
services pursuant to a wrap program. This Wrap Fee Brochure shall always be accompanied by the Good
Life Advisors Disclosure Brochure, which provides complete details on the business practices of the
Advisor. If you did not receive the complete Good Life Advisors Disclosure Brochure or you have any
questions about the contents of this Wrap Fee Brochure or the Good Life Advisors Disclosure Brochure,
please contact us at (610) 898-6927.
This wrap fee program brochure provides information about the qualifications and business
practices of Good Life Advisors, LLC. If you have any questions about the contents of this
brochure, please contact us at (610) 898-6927. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Good Life Advisors and its advisory persons are available on the
SEC’s website at www.adviserinfo.sec.gov by searching for our firm name or by our CRD# 171898.
Registration does not imply a certain level of skill or training.
Item 2 – Material Changes
Form ADV 2 - Appendix 1 provides information about a variety of topics relating to an Advisor’s business
practices and conflicts of interest. In particular this Wrap Fee Brochure discusses wrap fee programs
offering by the Advisor.
Material Changes
There are no material changes since the last filing on March 29, 2024.
Future Changes
From time to time, we may amend this Wrap Fee Brochure to reflect changes in our business practices,
changes in regulations and routine annual updates as required by the securities regulators. This complete
Wrap Fee Brochure (along with the complete Good Life Advisors Disclosure Brochure) or a Summary of
Material Changes shall be provided to each Client annually and if a material change occurs in the business
practices of Good Life Advisors.
At any time, you may view this Wrap Fee Brochure and the current Disclosure Brochure on-line at the
SEC’s Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for our firm
name or by our CRD# 171898. You may also request a copy of this Disclosure Brochure at any time, by
contacting us at (610) 898-6927.
Item 3 – Table of Contents
Item 1 – Cover Page .................................................................................................................................. 36
Item 2 - Material Changes ........................................................................................................................... 36
Item 3 – Table of Contents .......................................................................................................................... 37
Item 4 – Services, Fees and compensation ................................................................................................ 38
Item 5 – Account Requirements and Types of Clients ................................................................................ 38
Item 6 - Portfolio Manager Selection and Evaluation ................................................................................. 38
Item 7 – Client Information Provided by Portfolio Managers ....................................................................... 38
Item 8 – Client Contact with Portfolio Managers ......................................................................................... 39
Item 9 – Additional Information ................................................................................................................... 39
Item 4 – Services Fees and Compensation
Good Life Advisors provides customized investment advisory services for its Clients. This Wrap Fee
Program Brochure is provided as a supplement to the Good Life Advisors Disclosure Brochure (Form ADV
2A). This Wrap Fee Program Brochure is provided along with the complete Disclosure Brochure to provide
full details of the business practices and fees when selecting Good Life Advisors as your investment
advisor.
As part of the investment advisory fees noted in Item 5 of the Disclosure Brochure, Good Life Advisors
includes normal securities transaction fees as part of the overall investment advisory fee. Securities
regulations often refer to this combined fee structure as a “Wrap Fee Program”. The Advisor sponsors the
Good Life Advisors Wrap Fee Program.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the
combination of securities transaction fees into the single “bundled” investment advisory fee. This Wrap Fee
Program Brochure references back to the Good Life Advisors Disclosure Brochure in which this Wrap Fee
Program Brochure serves as an Appendix. Please see Item 4 – Advisory Services of the Disclosure
Brochure for details on Good Life Advisors’ investment philosophy and related services.
Good Life Advisors is the sponsor and portfolio manager of this Wrap Fee Program. Good Life Advisors
receives investment advisory fees paid by Clients for participating in the Wrap Fee Program and pays the
Custodian for the costs associated with the normal trading activity in the Client’s account[s]. Good Life
Advisors also receives compensation for the wrap fee programs sponsored by an outside manager, which
is separate from this Wrap Fee Program that is sponsored by Good Life Advisors.
Participation in this wrap fee program may cost more or less than purchasing such services separately.
Item 5 – Account Requirements and Types of Clients
Please see Item 7 – Types of Clients in the ADV 2A Disclosure Brochure.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
Good Life Advisors serves as sponsor and as portfolio manager for the services under this Wrap Fee
Program.
Performance-Based Fees
Good Life Advisors does not charge performance-based fees.
Proxy Voting
Good Life Advisors does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to proxies,
however, the Client retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
Good Life Advisors is the sponsor and sole portfolio manager for the Program. The Advisor does not share
Client information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee
Program. Please also see the Good Life Advisors Privacy Policy (included after this Wrap Fee Program
Brochure).
Item 8 – Client Contact with Portfolio Managers
Good Life Advisors is a full-service investment management advisory firm. Clients always have direct
access to the Portfolio Managers at Good Life Advisors.
Item 9 – Additional Information
Disciplinary Information and Other Financial Industry Activities and Affiliations
Our backgrounds are on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by
searching for our firm name or by our CRD# 171898.
Please also see Item 9 of the Good Life Advisors Disclosure Brochure as well as Item 3 of each Advisory
Person’s Brochure Supplement (included with this Wrap Fee Program Brochure) for additional information
on how to research the background of the Advisor and its Advisory Persons.
Other Financial Activities and Affiliations
Please see Items 10 and 14 of the Form ADV Part 2A – Disclosure Brochure.
Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
Good Life Advisors has implemented a Code of Ethics that defines our fiduciary commitment to each
Client. This Code of Ethics applies to all persons subject to Good Life Advisors’ compliance program (our
“Supervised Persons”). Complete details on the Good Life Advisors Code of Ethics can be found under
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading in the Disclosure
Brochure (included with this Wrap Fee Program Brochure).
Review of Accounts
Investments in Client accounts are monitored on a regular and continuous basis by Advisory Persons of
Good Life Advisors under the supervision of the Chief Compliance Officer (“CCO”). Details of the review
policies and practices are provided in Item 13 of the Form ADV Part 2A – Disclosure Brochure.
Other Compensation
Please see Item 14 – Other Compensation in the Form ADV Part 2A – Disclosure Brochure (included with
this Wrap Fee Brochure) for details on additional compensation that may be received by Good Life
Advisors or its Advisory Persons. Each Advisory Person’s Brochure Supplement (also included with this
Wrap Fee Brochure) provides details on any outside business activities and the associated compensation.
Client Referrals from Promoters
If a Client is introduced to Good Life Advisors by either an unaffiliated party or by a Good Life Advisors
affiliate, Good Life Advisors may pay that promoter a referral fee in accordance with the requirements of
Rule 206(4)-1 of the Investment Advisers Act of 1940, and any corresponding state securities law
requirements. Any such referral fee shall be paid solely from the investment management fees earned by
Good Life Advisors and shall not result in any additional charge to the Client.
Clients will not pay a higher fee to Good Life Advisors as a result of such payments to a promoter. The
Advisor shall enter into an agreement with the promoter, which requires that full disclosure of the
compensation and other conflicts is provided to the prospective client prior to or at the time of entering into
the advisory agreement.
Financial Information
Please see Item 18 of the Form ADV Part 2A – Disclosure Brochure.