View Document Text
Registered as: Goodman Advisory Group, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: May 5, 2025
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business practices of
Goodman Advisory Group, LLC (“Goodman Advisory Group” or the “Advisor”). If you have any questions about the
contents of this Disclosure Brochure, please contact us at (781) 559-0320.
Goodman Advisory Group is a registered investment advisor with the U.S. Securities and Exchange Commission
(“SEC”). The information in this Disclosure Brochure has not been approved or verified by the SEC or by any state
securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This
Disclosure Brochure provides information about Goodman Advisory Group to assist you in determining whether to
retain the Advisor.
Additional information about Goodman Advisory Group and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with our firm name or our CRD# 285637.
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
http://www.goodmanadvisorygroup.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about advisory
personnel of Goodman Advisory Group. For convenience, we have combined these documents into a single
disclose document.
Material Changes
We have updated our address to 160 Gould St. Suite 102, Needham, MA 02494
Future Changes
From time to time, we may amend this Disclosure Brochure to reflect changes in our business practices, changes
in regulations and routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to each Client annually and if a material change
occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with our firm name or our CRD# 285637. You may
also request a copy of this Disclosure Brochure at any time, by contacting us at (781) 559-0320.
Page 2
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................ 1
Item 2 – Material Changes ...................................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................................... 3
Item 4 – Advisory Services .................................................................................................................................... 4
A. Firm Information ............................................................................................................................................................ 4
B. Advisory Services Offered ............................................................................................................................................. 4
C. Client Account Management ......................................................................................................................................... 5
D. Wrap Fee Programs ..................................................................................................................................................... 6
E. Assets Under Management .......................................................................................................................................... 6
Item 5 – Fees and Compensation .......................................................................................................................... 6
A. Fees for Advisory Services ........................................................................................................................................... 6
B. Fee Billing ..................................................................................................................................................................... 6
C. Other Fees and Expenses ............................................................................................................................................ 7
D. Advance Payment of Fees and Termination ................................................................................................................. 7
E. Compensation for Sales of Securities ........................................................................................................................... 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ........................................................................................................................................ 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 8
A. Methods of Analysis ...................................................................................................................................................... 8
B. Risk of Loss .................................................................................................................................................................. 9
Item 9 – Disciplinary Information ......................................................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................ 11
A. Code of Ethics ............................................................................................................................................................. 11
B. Personal Trading with Material Interest ....................................................................................................................... 11
C. Personal Trading in Same Securities as Clients ......................................................................................................... 11
D. Personal Trading at Same Time as Client .................................................................................................................. 12
Item 12 – Brokerage Practices ............................................................................................................................. 12
A. Recommendation of Custodian[s] ............................................................................................................................... 12
B. Aggregating and Allocating Trades ............................................................................................................................. 12
Item 13 – Review of Accounts.............................................................................................................................. 13
A. Frequency of Reviews................................................................................................................................................. 13
B. Causes for Reviews .................................................................................................................................................... 13
C. Review Reports ........................................................................................................................................................... 13
Item 14 – Client Referrals and Other Compensation ......................................................................................... 13
A. Compensation Received by Goodman Advisory Group .............................................................................................. 13
B. Client Referrals from Solicitors .................................................................................................................................... 13
Item 15 – Custody ................................................................................................................................................. 13
Item 16 – Investment Discretion .......................................................................................................................... 14
Item 17 – Voting Client Securities ....................................................................................................................... 14
Item 18 – Financial Information ........................................................................................................................... 14
Appendix 1 - Wrap Fee Program Brochure ........................................................................................................ 15
Form ADV Part 2B – Brochure Supplements ..................................................................................................... 22
Privacy Policy ........................................................................................................................................................ 32
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Page 3
Item 4 – Advisory Services
A. Firm Information
Goodman Advisory Group, LLC (“Goodman Advisory Group” or the “Advisor”) is a registered investment advisor
with the U.S. Securities and Exchange Commission (“SEC”), which is organized as a Limited Liability Company
(“LLC”) under the laws of the Commonwealth of Massachusetts. Goodman Advisory Group was founded in
September 2009 and began operating as an independent registered investment advisor in January 2017.
Goodman Advisory Group is owned and operated by Deborah N. Goodman (Principal and Chief Compliance
Officer) and Joseph Rofino. This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by Goodman Advisory Group.
The Advisor serves as a fiduciary to Clients, as defined under applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
B. Advisory Services Offered
Goodman Advisory Group offers investment advisory services to individuals, high net worth individuals, trusts,
estates, charitable organizations, retirement plans and businesses in the Commonwealth of Massachusetts and
other states (each referred to as a “Client”).
Investment Management Services
Goodman Advisory Group provides customized investment advisory solutions for its Clients. This is achieved
through continuous personal Client contact and interaction while providing discretionary investment management
and a broad range of comprehensive financial planning and consulting services. Goodman Advisory Group works
closely with each Client to identify their investment goals and objectives as well as risk tolerance and financial
situation in order to create a portfolio strategy. Goodman Advisory Group will implement the investment strategy
with its internal management and/or the use of unaffiliated money managers (as described below).
Internal Management Services - Goodman Advisory Group evaluates and selects investments for inclusion in
Client portfolios only after applying its internal due diligence process. Goodman Advisory Group will construct,
implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk tolerance
agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types of
investments to be held in their respective portfolio, subject to acceptance by the Advisor. The Advisor may retain
certain types of investments based on a Client’s legacy portfolio construction. Goodman Advisory Group’s
investment strategy[ies] is primarily long-term focused, but the Advisor may buy, sell or re-allocate positions that
have been held less than one year to meet the objectives of the Client or due to market conditions. Goodman
Advisory Group may recommend, on occasion, redistributing investment allocations to diversify the portfolio.
Goodman Advisory Group may recommend specific positions to increase sector or asset class weightings. The
Advisor may recommend employing cash positions as a possible hedge against market movement. Goodman
Advisory Group may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation
or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating cash to meet
Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Goodman Advisory Group accept or maintain custody of a Client’s funds or securities. All Client
assets will be managed within their designated account[s] at the Custodian, pursuant to the Client investment
advisory agreement. For additional information, please see Item 12 – Brokerage Practices and Item 15 -
Custody.
Page 4
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Financial Planning Services
Goodman Advisory Group will typically provide a variety of financial planning and consulting services to Clients,
pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals, objectives and financial situation. Generally, such financial planning services
involve preparing a formal financial plan or rendering a specific financial consultation based on the Client’s
financial goals and objectives. This planning or consulting may encompass one or more areas of need, including
but not limited to, investment planning, risk management assessment, as well as tax planning, retirement needs
analysis, college funding, business succession, insurance needs, elder care issues and estate planning insight
and other areas of a Client’s financial situation.
A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs. Goodman Advisory Group
may also refer Clients to an accountant, attorney or another specialist, as appropriate for their unique situation.
For certain financial planning engagements, the Advisor will provide a written summary of Client’s financial
situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may or may
not provide a written summary. Plans or consultations are typically completed within six months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations may pose a conflict between the interests of the Advisor and
the interests of the Client. For example, a recommendation to engage the Advisor for investment management
services or to increase the level of investment assets with the Advisor would pose a conflict, as it would increase
the advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made by the
Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
C. Client Account Management
Prior to engaging Goodman Advisory Group to provide investment advisory services, each Client is required to
enter into one or more agreements with the Advisor that define the terms, conditions, authority and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Goodman Advisory Group, in connection with the Client,
will develop a strategy that seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – Goodman Advisory Group will develop a strategic asset allocation that is targeted to
meet the investment objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – Goodman Advisory Group will develop a portfolio for the Client that is intended
to meet the stated goals and objectives of the Client.
•
Investment Management and Supervision – Goodman Advisory Group will provide
investment management and ongoing oversight of the Client’s investment portfolio.
Page 5
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
D. Wrap Fee Programs
Goodman Advisory Group includes securities transaction fees together with its investment advisory fees. Including
these fees into a single asset-based fee is considered a “Wrap Fee Program”. The Advisor customizes
its investment management services for its Clients. The Advisor sponsors the Goodman Advisory Group Wrap
Fee Program solely as a supplemental disclosure regarding the combination of fees. Depending on the level of
trading required for the Client’s account[s] in a particular year, the Client may pay more or less in total fees than if
the Client paid its own transaction fees. Please see Appendix 1 – Wrap Fee Program Brochure, which is included
as a supplement to this Disclosure Brochure.
E. Assets Under Management
As of December 31, 2024 the Goodman Advisory Group manages approximately:
Assets Under Management
Discretionary
$370,433,857
Non-discretionary
$0
Total: $370,433,857
Clients may request more current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
agreement. Investment advisory fees are based on the market value of assets under management at the end of the
prior calendar quarter. Investment advisory fees range up to 1.80% annually based on several factors, including: the
complexity of the services to be provided, the level of assets to be managed, and the overall relationship with the
Advisor. Relationships with multiple objectives, specific reporting requirements, portfolio restrictions and other
complexities may be charged a higher fee. The investment advisory fee in the first quarter of service is prorated from
the inception date of the account[s] to the end of the first quarter. Fees may be negotiable at the sole discretion of the
Advisor. The Client’s fees will take into consideration the aggregate assets under management with Advisor. All
securities held in accounts managed by Goodman Advisory Group will be independently valued by the Custodian.
Goodman Advisory Group will not have the authority or responsibility to value portfolio securities.
Financial Planning Services
Goodman Advisory Group offers financial planning services either on an hourly basis or a fixed engagement fee.
Hourly engagements range from $200 to $500 per hour. Fixed fee engagement fees range from $2,500 to $10,000.
Fees may be negotiable based on the on the nature and complexity of the services to be provided and the overall
relationship with the Advisor. An estimate for total hours and/or total costs will be provided to the Client prior to
engaging for these services.
B. Fee Billing
Page 6
Investment Management Services
Investment advisory fees are calculated by the Custodian and deducted from the Client’s account[s]. The Client
shall instruct the Custodian to deduct the investment advisory fee from the Client’s account[s] for each billing period
and pay the investment advisory fee[s] to the Advisor. The amount due is calculated by applying the quarterly rate
(annual rate divided by 4) to the total assets under management with Goodman Advisory Group at the end of each
quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
investment advisory fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on the
Custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients provide written
authorization permitting Goodman Advisory Group to be paid directly from their account[s] held by the Custodian
as part of the investment advisory agreement and separate account forms provided by the Custodian.
Financial Planning Services
Financial planning fees may be invoiced up to fifty percent (50%) of the expected total fee upon execution of the
financial planning agreement. The balance shall be invoiced upon completion of the agreed upon deliverable[s].
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Goodman Advisory Group, in
connection with investments made on behalf of the Client’s account[s]. The Client is responsible for all custody
and securities execution fees charged by the Custodian. The fees charged by Goodman Advisory Group are
separate and distinct from these custody and execution fees.
In addition, all fees paid to Goodman Advisory Group for investment advisory services are separate and distinct
from the expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and
expenses are described in each fund’s prospectus. These fees and expenses will generally be used to pay
management fees for the funds, other fund expenses, account administration (e.g., custody, brokerage and
account reporting), and a possible distribution fee. A Client could invest in these products directly, without the
services of Goodman Advisory Group, but would not receive the services provided by Goodman Advisory Group
which are designed, among other things, to assist the Client in determining which products or services are most
appropriate for each Client’s financial situation and objectives. Accordingly, the Client should review both the
fees charged by the fund[s] and the fees charged by Goodman Advisory Group to fully understand the total fees
to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Investment Management Services
Goodman Advisory Group is compensated for its services in advance of the quarter in which investment advisory
services are rendered. Either party may also terminate the investment advisory agreement, at any time, by
providing advance written notice to the other party. The Client may also terminate the investment advisory
agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-
day period, the Client will incur charges for bona fide advisory services rendered to the point of termination and
such fees will be due and payable by the Client. Upon termination, the Advisor will refund any unearned, prepaid
investment advisory fees from the effective date of termination to the end of the quarter. The Client’s investment
advisory agreement with the Advisor is non-transferable without the Client’s prior consent.
Financial Planning Services
Goodman Advisory Group requires an advance deposit as described above. Either party may terminate the financial
planning agreement, at any time, by providing advance written notice to the other party. The Client may also
terminate the financial planning agreement within five (5) business days of signing the Advisor’s agreement at no
cost to the Client. After the five-day period, the Client will incur charges for bona fide advisory services rendered
to the point of termination and such fees will be due and payable by the Client. Upon termination, the Client shall be
billed for actual hours logged on the planning project times the contractual hourly rate or in the case of a fixed fee
engage, the percentage of the engagement scope completed by the Advisor. The Advisor will refund any unearned,
prepaid planning fees from the effective date of termination. The Client’s financial planning agreement with the
Advisor is non-transferable without the Client’s prior consent.
Page 7
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
E. Compensation for Sales of Securities
Certain Advisory Persons of Goodman Advisory Group may also be registered representatives of LPL Financial
LLC ("LPL Financial"), a securities broker-dealer, and a member of the Financial Industry Regulatory Authority
(“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). In one’s separate capacity as a registered
representative of LPL Financial, an Advisory Person may implement securities transactions under LPL Financial and
not through Goodman Advisory Group. In such instances, an Advisory Person will receive commission-based
compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment
company products. Compensation earned by an Advisory Person in one’s capacity as a registered representative is
separate and in addition to Goodman Advisory Group’s advisory fees. This practice presents a conflict of interest
because Advisory Persons who are registered representatives may have an incentive to effect securities
transactions for the purpose of generating commissions rather than solely based on the Client’s needs. We mitigate
this conflict in two ways. First, Clients are under no obligation, contractually or otherwise, to purchase securities
products through one of our Advisory Persons. Second, Goodman Advisory Group will not charge an ongoing
investment advisory fee on any assets implemented in the separate capacity of one of our Advisory Persons.
Please see Item 10.
Certain Advisory Persons are also licensed as independent insurance professionals and will earn commission-
based compensation for selling insurance products. Insurance commissions earned by the Advisory Person are
separate and in addition to advisory fees paid to Goodman Advisory Group. This practice presents a conflict of
interest, as there may be an incentive to recommend insurance products for the purpose of generating
commissions rather than solely based on a Client’s needs. Clients are under no obligation, contractually or
otherwise, to purchase insurance products through the Advisory Person. Please see Item 10 for additional
information.
Item 6 – Performance-Based Fees and Side-By-Side Management
Goodman Advisory Group does not charge performance-based fees for its investment advisory services. The
fees charged by Goodman Advisory Group are as described in Item 5 – Fees and Compensation above and are
not based upon the capital appreciation of the funds or securities held by any Client.
Goodman Advisory Group does not manage any proprietary investment funds or limited partnerships (for
example, a mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment
options to its Clients.
Item 7 – Types of Clients
Goodman Advisory Group offers investment advisory services to high net worth individuals, individuals, trusts,
estates, charitable organizations, retirement plans and businesses in the Commonwealth of Massachusetts and
other states. The amount of each type of Client is available on the Advisor's Form ADV Part 1A. These amounts
may change over time and are updated at least annually by the Advisor. Goodman Advisory Group generally
requires a minimum size for establishing a relationship of $1,000,000, which may be waived in the Advisor’s sole
discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Goodman Advisory Group employs fundamental, technical and behavioral analysis methods in developing
investment strategies for its Clients. Research and analysis from Goodman Advisory Group is derived from
numerous sources, including financial media companies, third-party research materials, Internet sources, and
review of company activities, including annual reports, prospectuses, press releases and research prepared by
others.
Page 8
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These
criteria are generally ratios and trends that may indicate the overall strength and financial viability of the entity
being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong
investment with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a
potential investment, it does not guarantee that the investment will increase in value. Assets meeting the
investment criteria utilized in the fundamental analysis may lose value and may have negative investment
performance. The Advisor monitors these economic indicators to determine if adjustments to strategic
allocations are appropriate. More details on the Advisor’s review process are included below in “Item 13 –
Review of Accounts”.
Technical analysis involves the analysis of past market data rather than specific company data in determining
the recommendations made to clients. Technical analysis may involve the use of charts to identify market
patterns and trends, which may be based on investor sentiment rather than the fundamentals of the company.
The primary risk in using technical analysis is that spotting historical trends may not help to predict such trends
in the future. Even if the trend will eventually reoccur, there is no guarantee that Goodman Advisory Group
will be able to accurately predict such a reoccurrence.
Behavioral finance analysis involves an examination of conventional economics as well as behavioral and
cognitive psychological factors. Behavioral finance methodology seeks to combine a qualitative and quantitative
approach to provide explanations for why individuals may, at times, make irrational financial decisions. Where
conventional financial theories have failed to explain certain patterns, the behavioral finance methodology
investigates the underlying reasons and biases that cause some people to behave against their best interests.
The risks relating to behavior finance analysis are that it relies on spotting trends in human behavior that may not
predict future trends.
As noted above, Goodman Advisory Group generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals. Goodman Advisory Group will typically hold all or a portion of a security for
more than a year, but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash
needs of Clients. At times, Goodman Advisory Group may also buy and sell positions that are more short-term in
nature, depending on the goals of the Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Goodman Advisory Group will assist Clients in determining
an appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic indicators
to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in “Item 13 – Review of Accounts”.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The Advisor does not utilize margin borrowing as part of its trading strategies, but may utilize margin in order to
meet liquidity needs or to maintain flexibility with certain positions. The risks associated with a particular strategy
are provided to each Client in advance of investing Client accounts. The Advisor will work with each Client to
determine their tolerance for risk as part of the portfolio construction process. Following are some of the risks
associated with the Advisor’s strategy:
Page 9
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Market Risks – The value of a Client’s holdings may fluctuate in response to events specific to companies or
markets, as well as economic, political, or social events in the U.S. and abroad. This risk is linked to the
performance of the overall
financial markets.
ETF Risks – The performance of ETFs is subject to market risk, including the possible loss of principal. The price of
the ETFs will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a
trading risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a
large bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements
and may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a short
time later.
the mutual funds will fluctuate with the value of the underlying securities that make up the
Mutual Fund Risks – The performance of mutual funds is subject to market risk, including the possible loss of
principal. The price of
funds. The price of a mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will
typically have the same price as a mutual fund purchased later that same day.
Options Contracts – Investments in options contracts have the risk of losing value in a relatively short period of
time. Option contracts are leveraged instruments that allow the holder of a single contract to control many shares of
an underlying stock. This leverage can compound gains or losses.
Real Estate Investment Trusts (“REITs”) – Investing in Real Estate Investment Trusts (“REITs”) involves certain
distinct risks in addition to those risks associated with investing in the real estate industry in general. Equity REITs
may be affected by changes in the value of the underlying property owned by the REITs, while mortgage REITs
may be affected by the quality of credit extended. REITs are subject to heavy cash flow dependency, default by
borrowers and self-liquidation. REITs, especially mortgage REITs, are also subject to interest rate risk (i.e., as
interest rates rise, the value of the REIT may decline).
financially troubled companies, most of which are privately held and lack
investments may carry higher risks and are also subject to interest rate,
liquidity risks. Client should only have a portion of their assets in these
Business Development Companies – The use of business development companies involves investing in smaller
and developing companies, as well as
publicly available information. These
leverage, valuation, price volatility and
investments.
Pandemic Risk – Large-scale outbreaks of infectious disease that can greatly increase morbidity and mortality
over a wide geographic area, crossing international boundaries, and causing significant economic, social, and
political disruption.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve a
risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss these risks
with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Goodman Advisory Group or any of its Supervised
Persons. Goodman Advisory Group and its Supervised Persons value the trust you place in us. As we advise all
Clients, we encourage you to perform the requisite due diligence on any advisor or service provider with whom
you partner. Our backgrounds are on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with our firm name or our CRD# 285637.
Page 10
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
As noted in Item 5, certain Advisory Persons are also a registered representative of LPL Financial. In an Advisory
Person’s separate capacity as a registered representative, the Advisory Person will typically receive
commissions for the implementation of recommendations for commissionable transactions. Clients are not
obligated to implement any recommendation provided by an Advisory Person of Goodman Advisory Group.
Neither Goodman Advisory Group nor an Advisory Person will earn ongoing investment advisory fees in
connection with any services implemented in the Advisory Person’s separate capacity as a registered
representative. Under supervision by LPL Financial, LPL Financial may have access to certain confidential
information of the Client, including, but not limited to financial information, investment objectives, transactions
and holdings information. Please see our Privacy Policy, which is included with this Disclosure Brochure.
Insurance Agency Affiliations
As noted in Item 5, certain Advisory Persons are also licensed insurance professionals. Implementations of
insurance recommendations are separate and apart from their role with Goodman Advisory Group. As insurance
professionals, Advisory Persons may receive customary commissions and other related revenues from the
various insurance companies whose products are sold. Advisory Persons are not required to offer the products of
any particular insurance company. Commissions generated by insurance sales do not offset regular advisory fees.
This may cause a conflict of interest in recommending certain products of the insurance companies. Clients
are under no obligation to implement any recommendations made by the Advisory Persons or the Advisor.
Use of Independent Managers
The Advisor may recommend that all or a portion of a Client’s portfolio be implemented using one or more
Independent Managers. Please see item 4 above as well as Item 14.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Goodman Advisory Group has implemented a Code of Ethics (the “Code”) that defines our fiduciary commitment
to each Client. This Code applies to all persons associated with Goodman Advisory Group (our “Supervised
Persons”). The Code was developed to provide general ethical guidelines and specific instructions regarding our
duties to you, our Client. Goodman Advisory Group and its Supervised Persons owe a duty of loyalty, fairness
and good faith towards each Client. It is the obligation of Goodman Advisory Group’s Supervised Persons to
adhere not only to the specific provisions of the Code, but also to the general principles that guide the Code. The
Code covers a range of topics that address employee ethics and conflicts of interest. To request a copy of our
Code, please contact us at (781) 559-0320.
B. Personal Trading with Material Interest
Goodman Advisory Group allows our Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Goodman Advisory Group does not act as principal in any
transactions. In addition, the Advisor does not act as the general partner of a fund, or advise an investment
company. Goodman Advisory Group does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Goodman Advisory Group allows our Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Owning the same securities that we recommend (purchase
or sell) to you presents a conflict of interest that, as fiduciaries, we must disclose to you and mitigate through
policies and procedures. As noted above, we have adopted the Code to address insider trading (material non-
public information controls); gifts and entertainment; outside business activities and personal securities reporting.
When trading for personal accounts, Supervised Persons may have a conflict of interest if trading in the same
securities. The fiduciary duty to act in the best interest of its Clients can potentially be violated if personal trades
are made with more advantageous terms than Client trades, or by trading based on material non-public
information. This risk is mitigated by Goodman Advisory Group requiring reporting of personal securities trades
Page 11
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
by its Supervised Persons for review by the Chief Compliance Officer (“CCO”) or delegate. We have also
adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Goodman Advisory Group allows our Supervised Persons to purchase or sell the same securities that may
be recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders
or traded afterwards. At no time will Goodman Advisory Group, or any Supervised Person of Goodman Advisory
Group, transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Goodman Advisory Group does not have discretionary authority to select the broker-dealer/custodian (herein the
“Custodian”) for custody and execution services. As certain Advisory Persons are also registered representatives
of LPL Financial, Goodman Advisory Group is limited in the Custodian[s] in which can be recommended to
Clients. Typically, Goodman Advisory Group will recommend that Clients engage LPL Financial as the
Custodian, where Goodman Advisory Group has access to LPL Financial’s systems, back office support,
research and other benefits. While Goodman Advisory Group receives these economic benefits from LPL
Financial, we believe LPL Financial provides quality execution and related services for our Clients at competitive
prices. Price is not the sole factor Goodman Advisory Group considers in evaluating best execution and the
recommendation of a custodian. Goodman Advisory Group also considers the quality of the brokerage services
provided by LPL Financial, including the firm's reputation, execution capabilities, commission rates, and
responsiveness to our Clients and our firm. Clients are free to use whatever broker-dealer/custodian they choose
to implement financial planning recommendations. For investment advisory services, Goodman Advisory Group
would be required to obtain permission to use a broker-dealer/custodian other than LPL Financial due to the
oversight role LPL Financial assumes over the Advisory Persons. Please see Item 14.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with the broker-dealer/custodian in exchange for research and
other services. Goodman Advisory Group does not participate in soft dollar programs sponsored or offered by
any broker-dealer/custodian. However, the Advisor does receive certain economic benefits from the Custodian.
Please see Item 14.
2. Brokerage Referrals - Goodman Advisory Group does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Goodman Advisory
Group will place trades within the established account[s] at the Custodian as directed by the Client. Further, all
Client accounts are traded within their respective brokerage account[s]. The Advisor will not engage in any
principal transactions (i.e., trade of any security from or to the Advisor’s own account) or cross transactions with
other Client accounts (i.e., purchase of a security into one Client account from another Client’s account[s]).
Goodman Advisory Group will not be obligated to select competitive bids on securities transactions and does not
have an obligation to seek the lowest available transaction costs. These costs are determined by the designated
Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. Goodman Advisory Group will execute its transactions
through the Custodian as authorized by the Client. Goodman Advisory Group may aggregate orders in a block
trade or trades when securities are purchased or sold through the Custodian for multiple (discretionary) accounts
in the same trading day. If a block trade cannot be executed in full at the same price or time, the securities
Page 12
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
actually purchased or sold by the close of each business day must be allocated in a manner that is consistent
with the initial pre-allocation or other written statement. This must be done in a way that does not consistently
advantage or disadvantage any particular Client accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by an advisory person. Formal
reviews are generally conducted at least annually or more or less frequently depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more or less frequently at the Client’s request. Accounts may be reviewed
as a result of major changes in economic conditions, known changes in the Client’s financial situation, and/or
large deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Goodman Advisory
Group if changes occur in the Client’s personal financial situation that might adversely affect the Client’s
investment plan. Additional reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Goodman Advisory Group
Participation in Institutional Advisor Platform
Goodman Advisory Group has established institutional relationship with LPL Financial to assist the Advisor in
managing Client account[s]. The Advisor receives access to software and related support as part of its relationship
with LPL Financial. The software and related systems support may benefit the Advisor, but not its Clients directly. In
fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of economic benefits from a Custodian creates a potential conflict of
interest since these benefits may influence the Advisor's recommendation of the Custodian over one that does not
furnish similar software, systems support, or services. Additionally, the Advisor may receive the following benefits
from LPL Financial: receipt of duplicate Client confirmations and bundled duplicate statements; access to a trading
desk that exclusively services its institutional participants; access to block trading which provides the ability to
aggregate securities transactions and then allocate the appropriate shares to Client accounts; and access to an
electronic communication network for Client order entry and account information.
B. Client Referrals from Solicitors
Goodman Advisory Group does not engage paid solicitors for Client referrals.
Item 15 – Custody
Goodman Advisory Group does not accept or maintain custody of any Client accounts, except for the authorized
deduction of the Advisor’s fees. All Clients must place their assets with a “qualified custodian”. Clients are
required to engage the Custodian to retain their funds and securities and direct Goodman Advisory Group to
utilize the Custodian for the Client’s security transactions. Clients should review statements provided by the
Page 13
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
account custodian and compare to any reports provided by Goodman Advisory Group to ensure accuracy, as the
Custodian does not perform this review. For more information about custodians and brokerage practices, see Item
12 - Brokerage Practices.
Item 16 – Investment Discretion
Goodman Advisory Group generally has discretion over the selection and amount of securities to be bought or
sold in Client accounts without obtaining prior consent or approval from the Client. However, these purchases or
sales may be subject to specified investment objectives, guidelines, or limitations previously set forth by the
Client and agreed to by Goodman Advisory Group. Discretionary authority will only be authorized upon full
disclosure to the Client. The granting of such authority will be evidenced by the Client's execution of an
investment advisory agreement containing all applicable limitations to such authority. All discretionary trades
made by Goodman Advisory Group will be in accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
Goodman Advisory Group does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to proxies,
however, the Client retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Goodman Advisory Group, nor its management, have any adverse financial situations that would
reasonably impair the ability of Goodman Advisory Group to meet all obligations to its Clients. Neither Goodman
Advisory Group, nor any of its Advisory Persons, has been subject to a bankruptcy or financial compromise.
Goodman Advisory Group is not required to deliver a balance sheet along with this Disclosure Brochure as the
Advisor does not collect fees of $1,200 or more for services to be performed six months or more in advance.
Page 14
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 1 – Cover Page
Registered as: Goodman Advisory Group, LLC
Form ADV Part 2A Appendix 1
(“Wrap Fee Program Brochure”)
Effective: May 5, 2025
This Form ADV 2A - Appendix 1 (“Wrap Fee Program Brochure”) provides information about the qualifications
and business practices for Goodman Advisory Group, LLC (“Goodman Advisory Group” or the “Advisor”) services
when offering services pursuant to a wrap program. This Wrap Fee Program Brochure shall always be
accompanied by the Goodman Advisory Group Disclosure Brochure, which provides complete details on the
business practices of the Advisor. If you did not receive the complete Goodman Advisory Group Disclosure
Brochure or you have any questions about the contents of this Wrap Fee Program Brochure or the Goodman
Advisory Group Disclosure Brochure, please contact us at (781) 559-0320.
Ascent is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Wrap Fee Program Brochure has not been approved or verified by the SEC or by any state
securities authority. Registration of an investment advisor does not imply any specific level of skill or training.
This Wrap Fee Program Brochure provides information about Ascent to assist you in determining whether to
retain the Advisor.
Additional information about Goodman Advisory Group and its Advisory Persons is available on the SEC’s
website at www.adviserinfo.sec.gov by searching with our firm name or our CRD# 285637.
Page 15
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 2 – Material Changes
Form ADV 2 - Appendix 1 provides information about a variety of topics relating to an Advisor’s business
practices and conflicts of interest. In particular, this Wrap Fee Program Brochure discusses wrap fee programs
offering by the Advisor.
Material Changes
We have updated our address to 160 Gould St. Suite 102, Needham, MA 02494
Future Changes
From time to time, we may amend this Wrap Fee Program Brochure to reflect changes in our business practices,
changes in regulations and routine annual updates as required by the securities regulators. This complete Wrap
Fee Program Brochure (along with the complete Goodman Advisory Group Disclosure Brochure) or a Summary
of Material Changes shall be provided to each Client annually and if a material change occurs in the business
practices of Goodman Advisory Group.
At any time, you may view this Wrap Fee Program Brochure and the current Disclosure Brochure on-line at the
SEC’s Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with our firm name
or our CRD# 285637. You may also request a copy of this Disclosure Brochure at any time, by contacting us at
(781) 559-0320.
Page 16
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 3 – Table of Contents
Item 1 – Cover Page .............................................................................................................................................. 15
Item 2 – Material Changes .................................................................................................................................... 16
Item 3 – Table of Contents ................................................................................................................................... 17
Item 4 – Services Fees and Compensation ........................................................................................................ 18
Item 5 – Account Requirements and Types of Clients ...................................................................................... 19
Item 6 – Portfolio Manager Selection and Evaluation ....................................................................................... 19
Item 7 – Client Information Provided to Portfolio Managers ............................................................................ 20
Item 8 – Client Contact with Portfolio Managers ............................................................................................... 20
Item 9 – Additional Information ........................................................................................................................... 20
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
Page 17 www.goodmanadvisorygroup.com
Item 4 – Services Fees and Compensation
A. Services
Goodman Advisory Group provides customized investment advisory services for its Clients. This Wrap Fee
Program Brochure is provided as a supplement to the Goodman Advisory Group Disclosure Brochure (Form
ADV 2A). This Wrap Fee Program Brochure is provided along with the complete Disclosure Brochure to provide
full details of the business practices and fees when selecting Goodman Advisory Group as your investment
advisor.
As part of the investment advisory fees noted in Item 5 – Fees and Compensation of the Disclosure Brochure,
Goodman Advisory Group includes normal securities transaction fees as part of the overall investment advisory
fee. Securities regulations often refer to this combined fee structure as a “Wrap Fee Program”.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the combination
of securities transaction fees into the single “bundled” investment advisory fee. This Wrap Fee Program Brochure
references back to the Goodman Advisory Group Disclosure Brochure in which this Wrap Fee Program Brochure
serves as an Appendix. Please see Item 4 – Advisory Services of the Disclosure Brochure for details on
Goodman Advisory Group’s investment philosophy and related services.
B. Program Costs
Advisory services provided by Goodman Advisory Group are offered in a wrap fee structure whereby normal
securities transaction costs are included in the overall investment advisory fee paid to Goodman Advisory Group.
As the level of trading in a Client’s account[s] may vary from year to year, the annual cost to the Client may be
more or less than engaging for advisory services where the transactions costs are borne separately by the Client.
The cost of the Wrap Fee Program varies depending on services to be provided be to each Client, however, the
Client is not charged more if there is higher trading activity in the Client’s account[s]. A Wrap Fee structure has a
potential conflict of interest as the Advisor may have an incentive to limit the number of trades placed in the
Client’s account[s]. Please see Item 5 – Fees and Compensation of the Disclosure Brochure for complete
details on fees.
C. Fees
Investment advisory fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
agreement. Investment advisory fees are based on the market value of assets under management at the end of the
prior calendar quarter. Investment advisory fees range up to 1.80% annually based on several factors, including:
the complexity of the services to be provided, the level of assets to be managed, and the overall relationship with
the Advisor. Relationships with multiple objectives, specific reporting requirements, portfolio restrictions and other
complexities may be charged a higher fee.
The investment advisory fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with Advisor. All securities held in accounts managed by
Goodman Advisory Group will be independently valued by the Custodian. Goodman Advisory Group will not have
the authority or responsibility to value portfolio securities.
As noted above, the Wrap Fee Program includes normal securities trading costs incurred in connection with the
discretionary investment management services provided by Goodman Advisory Group. Securities transaction
fees for Client-directed trades may be charged back to the Client.
Clients may incur certain fees or charges imposed by third parties in connection with investments made on behalf of
the Client’s account[s]. Under this Wrap Fee Program, Goodman Advisory Group includes securities transactions
costs as part of its overall investment advisory fee.
In addition, all fees paid to Goodman Advisory Group for investment advisory services or part of the Wrap Fee
Program are separate and distinct from the expenses charged by mutual funds and exchange-traded funds to their
shareholders, if applicable. These fees and expenses are described in each fund’s prospectus. These fees and
Page 18
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
expenses will generally be used to pay management fees for the funds, other fund expenses, account administration
(e.g., custody, brokerage and account reporting), and a possible distribution fee. The Client may also
incur other costs assessed by the Custodian or other parties for account related activity fees, such as wire transfer
fees, trade away fees and other fees. The Advisor does not control nor share in these fees. The Client should
r e v i e w both the fees charged by the fund[s] and the fees charged by Goodman Advisory Group to fully
understand the total fees to be paid. Please see Item 5.C. – Other Fees and Expenses in the Disclosure Brochure
(included with this Wrap Fee Program Brochure).
D. Compensation
Goodman Advisory Group is the sponsor and portfolio manager of this Wrap Fee Program. Goodman Advisory
Group receives investment advisory fees paid by Clients for participating in the Wrap Fee Program and pays the
Custodian for the costs associated with the normal trading activity in the Client’s account[s].
Item 5 – Account Requirements and Types of Clients
Goodman Advisory Group offers investment advisory services to high-net-worth individuals, individuals, trusts,
estates, charitable organizations and businesses. Goodman Advisory Group generally requires a minimum
account size for establishing a relationship of $1,000,000 to effectively implement its investment process, which
may be waived in the Advisor’s sole discretion. Please see Item 7 – Types of Clients in the Disclosure Brochure
for additional information.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
Goodman Advisory Group serves as sponsor and as portfolio manager for the services under this Wrap Fee
Program.
Related Persons
Goodman Advisory Group personnel serve as portfolio managers for this Wrap Fee Program. Goodman Advisory
Group does not serve as a portfolio manager for any third-party wrap fee programs.
Performance-Based Fees
Goodman Advisory Group does not charge performance-based fees.
Supervised Persons
Goodman Advisory Group Advisory Persons serve as portfolio managers for all accounts, including the services
described in this Wrap Fee Program Brochure. Details of the advisory services provided are included in Item 4.A.
of the Disclosure Brochure.
Methods of Analysis
Please see Item 8 of the Disclosure Brochure (included with this Wrap Fee Program Brochure) for details on the
research and analysis methods employed by the Advisor.
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Goodman Advisory Group will assist Clients in determining
an appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account[s]. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
Page 19
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor. Please see Item 8.B. – Risk of Loss in the Disclosure Brochure for
details on investment risks.
Proxy Voting
Goodman Advisory Group does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to proxies,
however, the Client retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
Goodman Advisory Group is the sponsor and sole portfolio manager for the Program. The Advisor does not
share Client information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee
Program. Please also see the Goodman Advisory Group Privacy Policy (included after this Wrap Fee Program
Brochure).
Item 8 – Client Contact with Portfolio Managers
Goodman Advisory Group is a full-service investment management advisory firm. Clients always have direct
access to the Portfolio Managers at Goodman Advisory Group.
Item 9 – Additional Information
A. Disciplinary Information and Other Financial Industry Activities and Affiliations
Goodman Advisory Group values the trust you place in us. As we advise all Clients, we encourage you to
perform the requisite due diligence on any advisor or service provider with whom you partner. Our backgrounds
are on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with our firm
name or our CRD# 285637. Please see Item 9 of the Goodman Advisory Group Disclosure Brochure as well as
Item 3 of each Advisory Person’s Brochure Supplement (included with this Wrap Fee Program Brochure) for
additional information on how to research the background of the Advisor and its Advisory Persons.
Other Financial Activities and Affiliations
Please see Items 10 and 14 of the Form ADV Part 2A – Disclosure Brochure (included with this Wrap Fee
Program Brochure).
B. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
Goodman Advisory Group has implemented a Code of Ethics that defines our fiduciary commitment to each
Client. This Code of Ethics applies to all persons subject to Goodman Advisory Group’s compliance program (our
“Supervised Persons”). Complete details on the Goodman Advisory Group Code of Ethics can be found under
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading in the Disclosure Brochure
(included with this Wrap Fee Program Brochure).
Review of Accounts
Investments in Client accounts are monitored on a regular and continuous basis by Advisory Persons of
Goodman Advisory Group under the supervision of the Chief Compliance Officer (“CCO”). Details of the review
policies and practices are provided in Item 13 of the Form ADV Part 2A – Disclosure Brochure.
Page 2 0
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Other Compensation
Participation in Institutional Advisor Platform
Goodman Advisory Group has established institutional relationship with LPL Financial to assist the Advisor in
managing Client account[s]. The Advisor receives access to software and related support as part of its relationship
with LPL Financial. The software and related systems support may benefit the Advisor, but not its Clients directly. In
fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of economic benefits from a Custodian creates a potential conflict of
interest since these benefits may influence the Advisor's recommendation of the Custodian over one that does not
furnish similar software, systems support, or services. Additionally, the Advisor may receive the following benefits
from LPL Financial; receipt of duplicate Client confirmations and bundled duplicate statements; access to a trading
desk that exclusively services its institutional participants; access to block trading which provides the ability to
aggregate securities transactions and then allocate the appropriate shares to Client accounts; and access to an
electronic communication network for Client order entry and account information.
Please see Item 14 – Other Compensation in the Form ADV Part 2A – Disclosure Brochure (included with this
Wrap Fee Program Brochure) for details on additional compensation that may be received by Goodman
Advisory Group or its Advisory Persons. Each Advisory Person’s Brochure Supplement (also included with this
Wrap Fee Program Brochure) provides details on any outside business activities and the associated
compensation.
Client Referrals from Solicitors
Goodman Advisory Group does not engage paid solicitors for Client referrals.
Financial Information
Neither Goodman Advisory Group, nor its management has any adverse financial situations that would
reasonably impair the ability of Goodman Advisory Group to meet all obligations to its Clients. Neither Goodman
Advisory Group, nor any of its Advisory Persons, has been subject to a bankruptcy or financial compromise.
Goodman Advisory Group is not required to deliver a balance sheet along with this Disclosure Brochure, as the
firm does not collect advance fees of $1,200 or more for services to be performed six months or more in
advance. Please see Item 18 of the Form ADV Part 2A – Disclosure Brochure.
Page 21
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 1 – Cover Page
Form ADV Part 2B – Brochure Supplement
for
Deborah N. Goodman, CFP®, CPA,
President and Chief Compliance Officer
Effective: May 5, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Deborah N. Goodman, CPA, CFP® (CRD# 5331474) in addition to the information contained in the Goodman
Advisory Group, LLC (“Goodman Advisory Group” or the “Advisor”, CRD# 285637) Disclosure Brochure. If you
have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
Goodman Advisory Group Disclosure Brochure or this Brochure Supplement, please contact us at (781) 559-
0320.
Additional information about Ms. Goodman is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5331474.
Page 22
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 2 – Educational Background and Business Experience
Deborah N. Goodman, CFP®, CPA, , born in 1976, is dedicated to advising Clients of Goodman Advisory Group
as the President and Chief Compliance Officer. She brings over 27 years of financial planning knowledge and
client servicing experience to Goodman Advisory Group, LLC. Deborah provides total wealth management
strategies for high net worth individuals including access to investment advisory services, risk management
assessment, as well as tax planning, retirement needs analysis, college funding, business succession, elder care
issues and estate planning insight. Deborah obtained a Bachelor of Science in Economics from the Wharton
School of the University of Pennsylvania and a Master of Business Administration from Babson College.
Additional information regarding Deborah’s employment history is included below.
Employment History:
President and Chief Compliance Officer, Goodman Advisory Group, LLC
Registered Representative, LPL Financial LLC
Vice President, LPL Financial LLC d/b/a Goodman Advisory Group
Senior Financial Analyst, Boston Scientific Corporation
Senior Associate, Arthur Andersen, LLP
11/2016 to Present
08/2007 to Present
05/2007 to 10/2016
09/2001 to 09/2005
09/1998 to 09/2001
About the CFP® Designation
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination, administered
in 10 hours over a two-day period, includes case studies and client scenarios designed to test one’s
ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to
real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional
Conduct. The Standards prominently require that CFP® professionals provide financial planning services
Page 23
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
at a fiduciary standard of care. This means CFP® professionals must provide financial planning services
in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Certified Public Accountant (“CPA”)
CPAs are licensed and regulated by their state boards of accountancy. While state laws and regulations vary,
the education, experience and testing requirements for licensure as a CPA generally include minimum
college education (typically 150 credit hours with at least a baccalaureate degree and a concentration in
accounting), minimum experience levels (most states require at least one year of experience providing services
that involve the use of accounting, attest, compilation, management advisory, financial advisory, tax or consulting
skills, all of which must be achieved under the supervision of or verification by a CPA), and successful passage
of the Uniform CPA Examination. In order to maintain a CPA license, states generally require the completion of
40 hours of continuing professional education (CPE) each year (or 80 hours over a two-year period or 120 hours
over a three-year period). Additionally, all American Institute of Certified Public Accountants (AICPA) members
are required to follow a rigorous Code of Professional Conduct which requires that they act with integrity,
objectivity, due care, competence, fully disclose any conflicts of interest (and obtain client consent if a conflict
exists), maintain client confidentiality, disclose to the client any commission or referral fees, and serve the public
interest when providing financial services. The vast majority of state boards of accountancy have adopted the
AICPA’s Code of Professional Conduct within their state accountancy laws or have created their own.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Ms. Goodman. Ms. Goodman has
never been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Ms. Goodman.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Ms. Goodman. However, we do encourage you to
independently view the background of Ms. Goodman on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5331474.
Item 4 – Other Business Activities
Broker-Dealer Affiliation
Ms. Goodman is also a registered representative of LPL Financial LLC (“LPL Financial”). In Ms. Goodman’s
separate capacity as a registered representative, Ms. Goodman will typically receive commissions for the
implementation of recommendations for commissionable transactions. Clients are not obligated to implement any
recommendation provided by Ms. Goodman. Neither the Advisor nor Ms. Goodman will earn ongoing investment
advisory fees in connection with any products or services implemented in Ms. Goodman’s separate capacity as a
registered representative.
Insurance Agency Affiliations
Deborah Goodman is also a licensed insurance professional. Implementations of insurance recommendations
are separate and apart from Ms. Goodman’s role with Goodman Advisory Group. As an insurance professional,
she may receive customary commissions and other related revenues from the various insurance companies
whose products are sold. Ms. Goodman is not required to offer the products of any particular insurance
company. Commissions generated by insurance sales do not offset regular advisory fees. This may cause a
conflict of interest in recommending certain products of the insurance companies. Clients are under no obligation
to implement any recommendations made by Ms. Goodman or the Advisor.
Page 24
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
In addition to Deborah’s broker-dealer and insurance affiliations, she also volunteers her time to teach retirement
planning seminars and to give talks providing general financial planning education. Deborah is not compensated
for these seminars.
Item 5 – Additional Compensation
Deborah Goodman has additional business activities that are detailed in Item 4 above.
Item 6 – Supervision
Deborah Goodman serves as the President and Chief Compliance Officer of Goodman Advisory Group. She can
be reached at (781) 559-0320.
Goodman Advisory Group has implemented a Code of Ethics and internal compliance that guide each
Supervised Person in meeting their fiduciary obligations to Clients of Goodman Advisory Group. Further,
Goodman Advisory Group is subject to regulatory oversight by various agencies. These agencies require
registration by Goodman Advisory Group and its Supervised Persons. As a registered entity, Goodman Advisory
Group is subject to examinations by regulators, which may be announced or unannounced. Goodman Advisory
Group is required to periodically update the information provided to these agencies and to provide various
reports regarding the business activities and assets of the Advisor.
Page 25
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 1 – Cover Page
Form ADV Part 2B – Brochure Supplement
for
Joseph P. Rofino, CFA
Director of Research
Effective: May 5, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Joseph P. Rofino, CFA (CRD# 6057255) in addition to the information contained in the Goodman Advisory
Group, LLC (“Goodman Advisory Group” or the “Advisor”, CRD# 285637) Disclosure Brochure. If you have not
received a copy of the Disclosure Brochure or if you have any questions about the contents of the Goodman
Advisory Group Disclosure Brochure or this Brochure Supplement, please contact us at (781) 559-0320.
Additional information about Mr. Rofino is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6057255.
Page 26
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 2 – Educational Background and Business Experience
Joseph P. Rofino, CFA, born in 1981, is dedicated to advising Clients of Goodman Advisory Group as Director of
Research. Joe earned a Masters in Business Administration from the University of Massachusetts in 2010 and
a Bachelor of Science in Marketing Communication from Emerson College in 2003. Additional information
regarding Mr. Rofino’s employment history is included below.
Employment History:
Director of Research, Goodman Advisory Group, LLC
Registered Representative, LPL Financial LLC
Director of Research, LPL Financial LLC d/b/a Goodman Advisory Group
Institutional Consulting Analyst, Morgan Stanley Smith Barney LLC
Senior Managed Accounts Specialist, Trading, Eaton Vance Corp
10/2016 to Present
05/2016 to Present
03/2016 to 10/2016
04/2012 to 03/2016
03/2004 to 04/2012
Chartered Financial Analyst (“CFA”)
The Chartered Financial Analyst (“CFA”) charter is a professional designation established in 1962 and awarded
by CFA Institute. To earn the CFA charter, candidates must pass three sequential, six-hour examinations over
two to four years. The three levels of the CFA Program test a wide range of investment topics, including ethical
and professional standards, fixed-income analysis, alternative and derivative investments, and portfolio
management and wealth planning. In addition, CFA charterholders must have at least four years of acceptable
professional experience in the investment decision-making process and must commit to abide by, and annually
reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct. CFA(R) (is
a trademark owned by CFA Institute.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Rofino. Mr. Rofino has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Rofino. Securities laws require an advisor to disclose any
instances where the advisor or its advisory persons have been found liable in a legal, regulatory, civil or
a r b i t r a t i o n matter that alleges violation of securities and other statutes; fraud; false statements or
omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion;
and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or disciplinary
events to disclose regarding Mr. Rofino.
However, we do encourage you to independently view the background of Mr. Rofino on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
6057255.
Item 4 – Other Business Activities
Broker-Dealer Affiliation
Mr. Rofino is also a registered representative of LPL Financial LLC (“LPL Financial”). In Mr. Rofino’s separate
capacity as a registered representative, Mr. Rofino will typically receive commissions for the implementation of
recommendations for commissionable transactions. Clients are not obligated to implement any recommendation
provided by Mr. Rofino. Neither the Advisor nor Mr. Rofino will earn ongoing investment advisory fees in
connection with any products or services implemented in Mr. Rofino’s separate capacity as a registered
representative.
Item 5 – Additional Compensation
Mr. Rofino has additional business activities that are detailed in Item 4 above.
Page 27
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Item 6 – Supervision
Mr. Rofino serves as Director of Research of Goodman Advisory Group and is supervised by Deborah Goodman,
the Chief Compliance Officer. Ms. Goodman can be reached at (781) 559-0320.
Goodman Advisory Group has implemented a Code of Ethics and internal compliance that guide each
Supervised Person in meeting their fiduciary obligations to Clients of Goodman Advisory Group. Further,
Goodman Advisory Group is subject to regulatory oversight by various agencies. These agencies require
registration by Goodman Advisory Group and its Supervised Persons. As a registered entity, Goodman Advisory
Group is subject to examinations by regulators, which may be announced or unannounced. Goodman Advisory
Group is required to periodically update the information provided to these agencies and to provide various
reports regarding the business activities and assets of the Advisor.
Page 28
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
Privacy Policy
Effective Date: May 5, 2025
Our Commitment to You
Goodman Advisory Group, LLC (“Goodman Advisory Group” or the “Advisor”) is committed to safeguarding the
use of personal information of our Client’s (also referred to as “you” and “your”) that we obtain as your
Investment Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. Goodman Advisory Group (also
referred to as "we", "our" and "us”) protects the security and confidentiality of the personal information we have
and implements controls to ensure that such information is used for proper business purposes in connection with
the management or servicing of our relationship with you.
Goodman Advisory Group does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Social security or taxpayer identification number
Assets and liabilities
Name, address and phone number(s)
Income and expenses
E-mail address(es)
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Account applications and forms
Other advisory agreements and legal documents
Investment questionnaires and suitability
documents
Transactional information with us or others
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
Page 29
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list
some reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We share information with technology vendors and third-party service
providers to manage and support operations and regulatory compliance
(such as administrators, brokers, custodians, regulators, credit agencies,
consultants and other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Marketing Purposes
Goodman Advisory Group does not disclose, and does not intend to
disclose, personal information with non-affiliated third parties to offer you
services. Certain laws may give us the right to share your personal
information with financial institutions where you are a customer and where
Goodman Advisory Group or the client has a formal agreement with the
financial institution. We will only share information for purposes of
servicing your accounts, not for marketing purposes.
Yes
Yes
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent(s) or
representative(s).
No
Not Shared
Information About Former Clients
Goodman Advisory Group does not disclose and does not intend to
disclose, non-public personal information to non-affiliated third parties
with respect to persons who are no longer our Clients.
State-specific Regulations
Massachusetts
In response to a Massachusetts law, clients must “opt-in” to share non-public personal information with non-affiliated third
parties before any personal information is disclosed. We may disclose non-public personal information to other financial
institutions with whom we have joint business arrangements for proper business purposes in connection with the
management or servicing of your account.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (781) 559-0320.
Page 30
Goodman Advisory Group, LLC
160 Gould St., Suite 102, Needham, MA 02494
Phone: (781) 559-0320
www.goodmanadvisorygroup.com