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Firm Brochure
(Form ADV Part 2A)
4105 Lexington Avenue, Suite 225
Arden Hills, MN 55126
PHONE: (877) 885-0508
FAX: (651) 604-8327
WEBSITE: www.gradientadvisors.com
EMAIL: info@gradientadvisors.com
This brochure provides information about the qualifications and business practices of Gradient Advisors, LLC.
If you have any questions about the contents of this brochure, please contact us at 877-885-0508, or by email
at info@gradientadvisors.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission, or by any state securities authority.
information about Gradient Advisors, LLC
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
October 16, 2025
i
Gradient Advisors, LLC
Form ADV Part 2A 10/2025
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes occur since the previous release of the
Firm Brochure.
Material Changes Since the Last Update
This update is in accordance with the required update of Material Changes for Registered Investment Advisors. Since the last update,
the following changes have occurred:
•
ADV 2B – Brochure Supplement updated to reflect change of Elected Manager and President of Gradient Advisors, LLC
Full Brochure Available
Whenever you would like to receive a complete copy of our Firm Brochure, please contact us by telephone at (877) 885-0508 or by email
at info@gradientadvisors.com.
ii
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
Item 3: Table of Contents
Item 1: Cover Page ....................................................................................................................................................................................... i
Item 2: Material Changes ............................................................................................................................................................................. ii
Annual Update ................................................................................................................................................................................................ ii
Material Changes since the Last Update .................................................................................................................................................... ii
Full Brochure Available ................................................................................................................................................................................. ii
Item 3: Table of Contents................................................................................................................................................................... iii
Item 4: Advisory Business ........................................................................................................................................................................... 1
Firm Description ............................................................................................................................................................................................. 1
Types of Advisory Services .......................................................................................................................................................................... 1
Client Tailored Services and Client Imposed Restrictions........................................................................................................................ 1
Wrap Fee Programs ...................................................................................................................................................................................... 1
Client Assets under Management ............................................................................................................................................................... 2
Item 5: Fees and Compensation ................................................................................................................................................................ 2
Method of Compensation and Fee Schedule ............................................................................................................................................. 2
Client Payment of Fees ................................................................................................................................................................................. 3
Additional Client Fees Charged ................................................................................................................................................................... 3
Prepayment of Client Fees ........................................................................................................................................................................... 3
External Compensation for the Sale of Securities and Non-Securities Products to Clients ................................................................ 3
Item 6: Performance-Based Fees ........................................................................................................................................................................ 3
Item 7: Types of Clients ......................................................................................................................................................................................... 3
Description ...................................................................................................................................................................................................... 3
Account Minimums .............................................................................................................................................................................. 3
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ..................................................................................................... 3
Methods of Analysis ............................................................................................................................................................................. 3
Investment Strategy....................................................................................................................................................................................... 3
Security-Specific Material Risks .................................................................................................................................................................. 4
Item 9: Disciplinary Information .................................................................................................................................................................. 4
Criminal or Civil Actions ................................................................................................................................................................................ 4
Administrative Enforcement Proceedings ................................................................................................................................................... 4
Self-Regulatory Organization Enforcement Proceedings ......................................................................................................................... 4
Item 10: Other Financial Industry Activities and Affiliations ....................................................................................................................... 4
Broker-Dealer or Representative Registration ........................................................................................................................................... 4
Futures or Commodity Registration ................................................................................................................................................... 4
Material Relationships Maintained by this Advisory Business and Conflicts of Interest ....................................................................... 4
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest ................................................................ 5
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................................................. 6
Code of Ethics Description ........................................................................................................................................................................... 6
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest .......................................................... 6
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest ...................................................... 6
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities Transactions and Conflicts of Interest 6
Item 12: Brokerage Practices ................................................................................................................................................................................ 6
Factors Used to Select Broker-Dealers for Client Transactions .............................................................................................................. 6
Aggregating Securities Transactions for Client Accounts ........................................................................................................................ 7
Item 13: Review of Accounts ...................................................................................................................................................................... 7
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons Involved .............................................. 7
Review of Client Accounts on Non-Periodic Basis .................................................................................................................................... 7
Content of Client Provided Reports and Frequency.................................................................................................................................. 7
Item 14: Client Referrals and Other Compensation ................................................................................................................................... 7
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of Interest ................................................ 7
AUM Incentive and Non-Cash Compensation ........................................................................................................................................... 7
Advisory Firm Payments for Client Referrals ............................................................................................................................................. 7
Recruiting and Transition Assistance………………………………………………………………………………………………………. 7
Item 15: Custody ......................................................................................................................................................................................... 7
Account Statements ...................................................................................................................................................................................... 7
Item 16: Investment Discretion ................................................................................................................................................................... 7
Discretionary Authority for Trading ..................................................................................................................................................... 7
Item 17: Voting Client Securities ................................................................................................................................................................ 8
Proxy Votes .................................................................................................................................................................................................... 8
Item 18: Financial Information .................................................................................................................................................................... 8
Balance Sheet ................................................................................................................................................................................................ 8
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments to Clients .................................. 8
Bankruptcy Petitions During the Past Ten Years ...................................................................................................................................... 8
Brochure Supplement (Part 2B of Form ADV) ........................................................................................................................................... 9
Executive Officers and Management Brochure ......................................................................................................................................... 9
Education and Business Standards ............................................................................................................................................................ 9
Professional Certifications ............................................................................................................................................................................ 9
Tyler Ellegard - Elected Manager and President ........................................................................................................................ 9
Catherine Peters - Chief Compliance Officer ............................................................................................................................ 10
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
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iii
Form ADV – Part 2A – Firm Brochure
Item 4: Advisory Business
Firm Description
Gradient Advisors (GA) is an SEC-registered investment advisor with its principal place of business located in Arden Hills, Minnesota. GA is a limited
liability company organized in the state of Delaware. GA has been offering investment advisory services since its founding in 2009. Charles E.
Lucius Arizona Separate Property Revocable Trust is 76% % owner. Meraki Private Equity, LLC is 24% Owner
Types of Advisory Services
Investment Advisory services of Gradient Advisors, LLC (“GA”) are provided through Investment Advisor Representatives (IAR) affiliated with the
firm. Advisory services include investment management, financial planning and consulting services. GA accepts its Fiduciary duty to act in the best
interest of each client pursuant to the terms and conditions set forth in this Agreement and to comply with impartial conduct standards of: Charging
no more than reasonable compensation for services provided; and making no misleading statements regarding investments, compensation and
conflicts of interest. Below are descriptions of the primary advisory services offered through GA.
Financial Planning and Consulting Services
A financial plan is designed to help the client with all aspects of their financial situation through an evaluation of a client’s current and future financial
needs. The financial plan components are created through a customized suite of financial planning tools. The financial plan will include knowledge
and considerations of the client’s financial goals and make specific recommendations to help clients pursue those goals. The financial planning
advice on more than an occasional basis will include financial planning matters such as taxation issues, insurance and services that often include
estate planning.
Detailed investment advice and specific recommendations may be provided as part of a financial plan. Implementation of the recommendations is
at the discretion of the client.
Financial consulting services cover various activities provided by advisors specifically designed to assist individuals and companies pursue their
financial objectives. This is accomplished by analyzing the client’s data, design and implementing strategies to address individual planning needs.
Investment advisor representatives of GA may charge clients for financial planning or consulting services on an hourly or negotiable fixed fee basis
described in detail in Item 5 of this brochure. Financial Consulting services are exclusive of investment management.
Asset Management Services
GA offers asset management services to clients. IARs discuss the investment goals with the client and work together to design a strategy to help
pursue the client’s investment objectives.
Referral Arrangements
Gradient Advisors LLC solicits the services of Third-Party Money Managers (TPMM) to manage client accounts. In such circumstances, the advisor
receives referral fees from the Third-Party Money Manager. GA and the Investment Advisor Representatives (IAR) act as the liaison between the
client and the TPMM in return for an ongoing portion of the advisor fees charged by the TPMM. Advisor helps the client complete the necessary
paperwork of the TPMM, provides ongoing services to the client, and will provide the TPMM with any changes in client status as provided to advisor
by the client. The IARs will deliver the Form ADV Part 2, Privacy Notice and Disclosure Statement of the TPMM. Clients placed with TPMMs will be
billed in accordance with the TPMM’s Fee Schedule which will be disclosed to the client prior to signing an agreement. This is detailed in Item 10 of
this brochure.
Investment Accounts Involving Supervisory Services
GA provides non-discretionary asset management services to advisory clients. This means that GA and its IARs offer ongoing portfolio management
based on the client's investment goals, time horizons, objectives, and risk tolerance. However, GA does not make investment decisions or execute
transactions without client approval.
Investment strategies, investment selection, asset allocation, portfolio monitoring, and the overall investment program are tailored to each client’s
stated preferences and risk profile. Clients must approve all transactions before they are executed.
Investment Accounts Not Involving Supervisory Services
GA and its IARs also assist clients in opening, closing, and transferring accounts where it does not provide ongoing portfolio management. An
administrative fee may be charged for accounts maintained by GA. GA does not exercise discretion or provide active management for these
accounts.
Client Tailored Services
Advisory services are provided based on the individual needs of the client. The risk tolerance, goals and objectives for each client are documented
in our client relationship management system. The Color of Money Risk Analysis (COMRA) is completed by the client to assess their risk tolerance.
The Client Profile Form was created to reflect the stated goals and objectives.
Wrap Fee Programs
GA does not sponsor any wrap fee programs.
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
1
Client Assets Under Management
As of December 31, 2024, GA had approximately $ 218,611,411 regulatory assets under management (AUM), which we manage on a discretionary
basis. In addition, the firm had $772,058,542 assets under administration (AUA). The firm provides administrative services regarding the assets
under administration, it does not currently provide continuous investment management services to these assets, this service is provided by the third-
party money managers. Accordingly, GA has total platform assets of $990,669,253.
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
Gradient Advisors, LLC receives fees from third party money managers and investment management platforms for asset management services and
fixed or hourly fees for financial planning services. All fees paid to GA for investment advisory services are separate and distinct from the internal
expenses charged by exchange-traded funds (ETFs), mutual funds, closed-end funds and fee-based annuities.
Financial Planning & Consulting Services
Prior to the planning process the client will be provided with an estimated plan fee. GA allows two options for the payment of financial planning fees,
selection of which is at the discretion of the advisor: 1) Payments may be made in two installments; half at the commencement of the planning
process and final payment due upon delivery of the completed plan. OR 2) Full payment is made in advance. Services are completed and delivered
inside of ninety (90) days of the signed agreement. The client may cancel within five business days of signing the Investment Advisory Agreement
for a full refund. If the cancellation occurs after five business days, the client will be entitled to a pro-rata refund based on work completed.
Fees can be charged under an Hourly Fee or a Fixed Fee agreement for financial planning or consulting services. The hourly rate can range
between $50-$300 per hour. A Fixed Fee will range from $300 up to more than $2,000 for financial planning and consulting. Fees are based on a
negotiated rate based on the complexity of the work, geographic market differences and the experience of the advisor. Fees are payable directly
to GA and may be charged as a one-time fee or on a recurring basis (e.g., quarterly).
Referral Fees
GA and associated persons are paid a portion of the fees charged and collected by the Third-Party Money Manager in the form of referral fees or
consulting fees. GA’s fees are negotiable depending on the size, complexity of the client’s account(s), the experience and training of the advisor
and other business considerations. A complete description of the third-party money manager’s services, fee schedules and account minimums will
be disclosed in the third-party registered investment advisor’s Form ADV, Schedule H Disclosure Brochure, or similar Disclosure Brochure.
In addition, GA may be eligible for additional compensation from Third Party Money Managers for referrals, shareholder support, advice, order
placement, execution and other services rendered to clients. See “Other Financial Industry Activities and Affiliations” for more details regarding
conflicts of interests.
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Asset Management Services
Asset based fees are based on a percentage of the client’s account value. Asset
based fees will generally be deducted from the account on a
monthly or quarterly basis and paid to the firm. The fees are negotiable depending on the size and complexity of the account(s), the experience and
training of your advisor, and other business considerations.
Investment Accounts Involving Supervisory Services
The maximum annual fee GA will charge clients 1.5% based on the assets under management. The fee is negotiable and is based on the
money manager selected, the investment advisor representative providing services, the value of the assets in the account, including cash
holdings, and is payable monthly, quarterly or annually in advance or arrears based on the money manager and will be disclosed to the
client in the applicable Client Agreements.
For the purpose of calculating account fees in advance, the period begins on the first day the account is accepted by the money manager
selected. The initial account fee is due at the beginning of the billing period following execution of the Client Agreement and includes a
prorated fee for the initial period in addition to the standard monthly or quarterly fee for the upcoming period. Subsequent account fee
payments are due and assessed at the beginning of each period based on the value of the assets under management as of the close of
business on the last business day of the preceding period.
For the purpose of calculating account fees in arrears, the period begins on the first day the account is accepted by the money manager
selected. The initial account fee is due at the end of the billing period following execution of the Client Agreement based on either the
ending account balance or the average daily balance. Subsequent account fee payments are due and assessed at the end of each billing
period per the calculation method disclosed in the Client Agreement.
Advisory fees will be deducted from the clients' account by the custodian. Clients may terminate their account within five (5) business
days of signing the Investment Advisory Agreement for a full refund. Clients may terminate advisory services with thirty (30) days written
notice. Clients will be entitled to a pro-rata refund for the days service was not provided in the final month or quarter. Clients billed in
arrears will only be billed for the portion of the period prior to the termination date for which advisory services were provided. If GA is
unable to deduct fees from the clients’ account, the firm may bill the client directly for the charges due.
Client shall be given thirty (30) days prior written notice of any increase in fees, and client will acknowledge, in writing, any agreement of
increase in said fees.
The investment management fees charged by third-party managers or vendor are exclusive of, and in addition to, GA’s investment
advisory fee set forth above. In addition to the GA’s written disclosure statement, the client shall also receive the written disclosure
statement of the third-party manager or vendor. Clients should review each advisor’s ADV Part 2 or Terms of Use for additional details
regarding services.
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
2
Investment Accounts Not Involving Supervisory Services
GA will assist in the opening, closing and transferring of accounts. An administrative fee may be charged by the third-party manager or
vendor. GA will not have discretion at any time on these accounts.
Client Payment of Fees
Fees for Asset Management Services and Third-Party Asset Management Services are deducted from a designated Client account to facilitate
billing. The Client must consent in advance to direct debiting of their investment account.
Fees for Financial Planning & Consulting Services must be paid directly to GA via check or credit card.
Additional Client Fees Charged
Custodians may charge transaction fees or asset-based fees (if appropriate) on purchases or sales of certain mutual funds, equities, and exchange-
traded funds. These transaction charges are usually small and incidental to the purchase or sale of a security. The selection of the security is more
important than the nominal fee that the custodian charges to buy or sell the security. Some Third-Party vendors may charge platform fees and
management fees. Depending on the investments, there may be additional fees/expenses which are deducted directly from the investment to cover
internal expenses associated with that specific investment.
Gradient Advisors, LLC in its sole discretion, may waive its minimum fee and/or charge a lesser investment advisory fee based upon certain criteria
(e.g. historical relationship, type of assets, anticipated future earning capacity, anticipated future additional assets, dollar amounts of assets to be
managed, related accounts, account composition, negotiations with clients, etc.).
For more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
In the case of prepayment of planning fees, the client may cancel within five business days of signing the Investment Advisory Agreement for a full
refund. If cancellation occurs after five business days, the client will be entitled to a pro-rata refund based on work completed.
External Compensation for the Sale of Securities and Non-Securities Products to Clients
GA does not receive any external compensation for the sale of securities to clients. Investment advisor representatives of GA may recommend or
utilize products and services of outside companies to implement financial plans and recommendations, including but limited to insurance and other
financial services products.
In some cases, non-employee IARs of GA may also operate as independent insurance agents and receive commission payments directly from
insurance companies. However, GA does not receive any compensation for the sale of insurance products or any other outside company products
or services by non-employee IARs.
Item 6: Performance-Based Fees
Performance-Based Fees are defined as fees based on a share of capital gains on or capital appreciation of the assets held in a client’s account.
GA does not use a performance-based fee structure because of conflict of interest. Performance-based compensation can create an incentive for
the advisor to recommend an investment that can carry a higher degree of risk to the client.
Item 7: Types of Clients
Description
GA generally provides investment advice to individuals, pension and profit-sharing plans, trusts, estates, or charitable organizations, corporations,
and business entities.
Client relationships vary in scope and length of service.
Account Minimums
GA does not require a minimum to open an account. Third party managed programs generally have account minimum requirements that will vary
from program to program.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis, and cyclical analysis. Investing in securities involves risk of loss
that clients should be prepared to bear. Past performance is not a guarantee of future returns.
In developing a financial plan for a client, GA’s analysis may include cash flow analysis, investment planning, risk management, tax planning, and
estate planning. GA utilizes fundamental analysis to provide a review of insurance policies for economic value and income replacement. Technical
analysis is used to review mutual funds, individual stocks, and ETFs. Based on the information gathered, a detailed strategy is tailored to the client’s
specific situation.
The main sources of information include Morningstar, client documents such as tax returns and insurance policies, financial newspapers, magazines
and on-line websites, research materials prepared by others, corporate rating services, annual reports, prospectuses, and filings with the Securities
and Exchange Commission.
Investment Strategy
The investment strategy for a specific client is based upon the objectives stated by the client during consultations. The client may change these
objectives at any time. Each client executes a Client Profile Form and a Color of Money Risk Analysis that documents their objectives and their
desired investment strategy.
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
3
The investment advisor representatives of GA may rely on third party money managers for the recommendations and analysis based on the client’s
goals and investment objectives.
Security-Specific Material Risks
All investment programs have certain risks that are borne by the investor. Fundamental analysis may involve interest rate, market, business and
financial risks. Risks involved in technical analysis are inflation, reinvestment and market risk. Cyclical analysis involves the risk of inflation, market
risk and currency risk. Our investment approach constantly keeps the risk of loss in mind. Investors face the following investment risks:
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Interest-Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example, when interest rates rise, yields on
existing bonds become less attractive, causing their market value to decline.
Market Risk: The price of security, bond, or mutual fund may drop in reaction to tangible and intangible events and conditions. This type of risk
is caused by external factors independent of a security’s underlying circumstances. For example, political, economic, and social conditions,
including the volatility and regulatory changes in cryptocurrency markets. This type of risk is caused by external factors independent of a
security’s underlying circumstances. For example, political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will buy more than a dollar next year, because purchasing power is eroding
at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the currency of the investment’s originating
country. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a potentially lower rate of return (i.e.
interest rate). This primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company within an industry. For example, oil-drilling
companies depend on finding oil and then refining it, a lengthy process, before they can generate a profit. They carry a higher risk of profitability
than an electric company which generates its income from a steady stream of customers who buy electricity no matter what the economic
environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are more liquid if many traders are interested
in a standardized product. For example, Treasury Bills are highly liquid, while real estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability, because the company must meet the
terms of its obligations in good times and bad. During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
Geopolitical Risk: Investments may be impacted by global political events, including trade disputes, tariffs, sanctions, military conflicts, and
regulatory changes. Such events can lead to market volatility, currency fluctuations, supply chain disruptions, and changes in economic
conditions, which may negatively affect investment performance.
•
Item 9: Disciplinary Information
Criminal or Civil Actions
The firm and its management do not have any criminal or civil actions required to be disclosed.
Administrative Enforcement Proceedings
In May of 2016, the MN Department of Commerce entered a Consent Order alleging GA used advertising material with the capacity to be misleading.
Without admitting or denying the allegations, GA agreed to the Consent Order and to pay a $7,500 civil penalty.
Self-Regulatory Organization Enforcement Proceedings
The firm and its management have not been involved in legal or disciplinary events related to past or present investment clients.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
The Chief Compliance Officer and certain employees of GA are registered persons with Gradient Securities, LLC, (GS) a broker-dealer.
Futures or Commodity Registration
Neither GA nor its employees are registered or have an application pending to register as a futures commission merchant, commodity pool operator,
or a commodity trading advisor.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Charles E. Lucius is founder of Gradient Investments, LLC, (GI) an SEC registered investment advisor. Gradient Advisors, LLC and GI are affiliated
entities. A conflict of interest occurs if investment advisor representatives of GA refer clients to GI for money management services. In that event,
GI would receive compensation through assets under management. This conflict is mitigated or avoided because clients and Investment Advisor
Representatives have the ability to choose the third-party money manager that meets the client’s needs and are not obligated to use GI for money
management.
Charles Lucius is also a consultant for Gradient Insurance Brokerage Inc. (GIB), an Insurance Marketing Organization (IMO). In the event an
independent agent elects to partner with the IMO Gradient Insurance Brokerage Inc. GIB will be compensated directly from the insurance
company and therefore a conflict of interest exists. This conflict is mitigated as independent agents may work with any insurance company and
any IMO of their choosing, one of which may be GIB. Advisors of GA may also have an outside affiliation through a separate agency (or
individually as an agent) for the placement of insurance products. The agency or individual is licensed as an independent contractor of the
insurance company and places insurance products directly with the insurance company of their choice. Furthermore, the client has no obligation to
do business with the advisor/agent. The conflict also exists for any employee IARs of Gradient Advisors as they would be required to partner with
the IMO Gradient Insurance Brokerage. As an employee of GA, any compensation from GIB will be paid through GA or its affiliated insurance
agency. This conflict would be mitigated in that the client is not obligated to do business with the employee IAR.
Charles Lucius is a co-owner of Meraki Private Equity, LLC, a private equity firm. Clients of GA will not be solicited to invest with Meraki and therefore,
no conflict of interest exists.
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
4
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
GA and its investment advisor representatives may utilize the services of a third-party advisor to manage clients’ investment portfolios. These
arrangements allow the investment advisor to provide specific expertise to a client. In some cases, GA will act as a referring party for the third-party
advisor or may hire a third-party advisor as a sub-advisor. Specific arrangements will be detailed in the investment advisory agreement provided to
the client.
GA and its investment advisor representatives will be paid a portion of the fee charged and collected by the third-party investment advisor in the
form of referral fees or consulting fees. Each referral arrangement is performed pursuant to a written referral agreement and is in compliance with
SEC Rule 206(4)-3.
Clients are advised that investment advisor representatives have a conflict of interest because GA is paid a fee for recommending the third-party
money managers and has an incentive to recommend a third-party money manager based on the fee GA is to receive. This conflict is mitigated by
the fact that GA and its investment advisor representatives have a fiduciary responsibility to act in the best interest of their clients. Clients are not
required to accept any recommendation of the third-party money managers given by GA and have the option to receive investment advice through
other money managers of their choosing. Clients are advised that there may be other third-party management programs that may be suitable for
the client that may be more or less costly. No guarantees can be made that the client’s financial goals or objectives will be achieved. Further, no
guarantees of performance can be offered. Investments involve risk, including the possible loss of principal.
When hiring a third-party money manager, the money manager will maintain the models or investment strategies agreed upon between third party
money manager, GA and the IARs. Third party money managers execute all trades in client accounts. IARs will be responsible for the overall direct
relationship with the client. Specific arrangements will be detailed in the advisory agreement offered to the client. All required disclosure will be
provided to the client in the third-party advisor’s applicable brochures.
GA performs a due diligence review on all third-party money management firms and/or platforms to ensure the platforms available fit the needs of
GA clients.
The following is a list of third-party money manager firms and platforms currently utilized by GA and the maximum annual advisory fee GA could
charge per the contract with the third-party money manager:
American Trust Retirement - 2.00%
ADP, LLC - 2.00%
AssetMark – 1.5%
Ascensus - 1.00%
Brinker Capital Investments -1.00%
Envestnet Asset Management, Inc. - 2.00%
Freedom Advisors (Formerly EQIS Capital Management, Inc.). - 1.00%
Goldman Sachs/Folio Investments, Inc. - 1.00%
Gradient Investments, LLC - 1.00%
Hanlon Investment Management, Inc. - 1.10%
Howard Capital – 2.20%
Human Interest – 1.00%
John Hancock – 1%
Lincoln Financial – 1.50%
Nationwide Advisory - 2.00%
Orion Portfolio Solutions - 2.00%
Principal - 1%
Q3 Asset Management Corporation - 2.25%
SEI Investments Management Corporation - 2.00%
Wealthcare Capital Management - 1.55%Weatherstone Capital Management - 1.00%
The investment management fees charged by the third-party advisor are exclusive of, and in addition to, GA’s maximum investment advisory fee
set forth above. In addition to GA’s written disclosure statement, the client shall also receive the written disclosure statement of the third-party
manager or vendor. Clients should review each advisor’s ADV Part 2 or Terms of Use for additional details regarding services.
Revenue Sharing: Our firm has an arrangement where we share in a portion of the management fee with the following third-party vendors. This
does not change the cost to clients, it is a sharing arrangement paid from the vendor’s fee. We use the payments in part to support activities related
to servicing client accounts, to provide educational programs and technology applications to financial professionals.
Gradient Investments, LLC (“GI”)
In addition to the regular advisory fee, GI has instituted a long-term incentive arrangement where GA can share in GI’s portion of the management
fee. This does not change the cost to the client; it is a sharing arrangement paid from GI’s portion of the advisory fee. GI will pay GA a percentage
of the net billing, which is calculated on a quarterly basis.
The participation rate applies to all the AUM for the quarter. To receive the incentive award, GA needs to meet two qualifications. First, the quarter
end billable AUM must be above $75,000,000 to qualify for the current 15 percent participation rate. Second, GA must be “in good standing” with GI
at the time payment is issued. “In good standing” means GA is proactively placing assets with GI
Orion Portfolio Solutions (“OPS”)
In addition to the regular advisory fee, GA has entered a revenue sharing program with Orion Portfolio Solutions. GA will share in the revenue
collected by OPS. The program is comprised of two elements. The first is an annual payment rate of .03%, paid quarterly, for existing Assets Under
Management held at OPS by GA. The second element is a tiered payment for net new Assets under Management Invested through OPS starting
at .05%, paid quarterly. This does not change the cost to the client; it is a sharing arrangement paid from OPS’s portion of the advisory fee.
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
5
SEI Investments Management Corporation (“SEI”)
In addition to the regular advisory fee, GA has entered a revenue sharing program with SEI. GA will share in the revenue collected by SEI. The
program is comprised of two elements. The first is an annual payment rate of .03%, paid quarterly, for existing Assets Under Management held at
SEI by GA. The second element is an annual payment rate of .05%, paid quarterly, for net new Assets Under Management invested through SEI.
This does not change the cost to the client; it is a sharing arrangement paid from SEI’s portion of the advisory fee.
A conflict of interest occurs if investment advisor representatives of GA refer clients to either GI, OPS, or SEI for money management services.
This situation creates a conflict of interest because GA would receive additional compensation for referring clients to either GI, OPS, or SEI for
third-party asset management services. This conflict is mitigated or avoided because clients and investment advisor representatives of GA have
the ability to choose the third-party money manager that meets their needs and are not obligated to use GI, OPS, or SEI for third-party money
management. This does not affect the cost to the client and the client does not share in the revenue sharing payment or recruiting expense
reimbursement. When referring clients to a third- party money manager, the client’s best interest will be the main determining factor of investment
advisor representatives of GA.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics Description
The employees and IARs of GA have committed to a Code of Ethics (Code). The purpose of our Code is to set forth standards of conduct expected
of GA employees and IARs and addresses conflicts that may arise. The Code defines acceptable behavior for employees and IARs of GA. The
Code reflects GA and its supervised persons’ responsibility to act in the best interest of their client.
One area the Code addresses is when employees and IARs buy or sell securities for their personal accounts and how to mitigate any conflict of
interest with our clients. GA does not allow any employees and IARs to use non-public material information for their personal profit or to use internal
research for their personal benefit in conflict with the interests of clients.
GA’s policy prohibits any person from acting upon or otherwise misusing non-public or inside information. No advisory representative or other
employee, officer or director of GA may recommend any transaction in a security or its derivative to advisory clients or engage in personal securities
transactions for a security or its derivatives if the advisory representative possesses material, non-public information regarding the security.
GA’s Code is based on the guiding principle that the interests of the client are our top priority. GA’s officers, directors, advisors, and other employees
have a fiduciary duty to our clients and must diligently perform that duty to maintain the complete trust and confidence of our clients. When the
potential for conflict arises, it is our obligation to put the clients’ interests over the interests of either employees or the company.
The Code applies to “access” persons. “Access” persons are employees who have access to non-public information regarding any clients' purchase
or sale of securities, or non-public information regarding the portfolio holdings of any reportable fund, who are involved in making securities
recommendations to clients, or who have access to such recommendations that are non-public. The firm will provide a copy of the Code of Ethics
to any client or prospective client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest
GA and its employees do not recommend securities to clients in which we have a material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
GA and its employees may buy or sell securities that are also held by clients. To mitigate conflicts of interest such as front running of client trades,
employees are required to disclose all reportable securities transactions or provide GA with copies of their brokerage statements.
The Chief Compliance Officer of GA is Catherine Peters. She or her designee reviews all employee trades each quarter. Her trades are reviewed
by Tyler Ellegard. The personal trading reviews ensure the personal trading of employees does not affect the markets and clients of the firm receive
preferential treatment over employee transactions.
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities Transactions and
Conflicts of Interest
GA does not maintain a firm proprietary trading account and does not have a material financial interest in any securities being recommended and
therefore no conflicts of interest exist.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
GA does not have any affiliation with securities product sales firms used for custodial services. Specific custodian recommendations are made to
clients based on their need for such services. GA recommends custodians based on the proven integrity and financial responsibility of the firm and
the best execution of orders at reasonable commission rates.
GA may recommend discount brokerage firms and trust companies (qualified custodians), such as Schwab and Fidelity. GA does not receive fees
or commissions from any of these arrangements.
•
•
•
Directed Brokerage: GA does not take direction from clients as to what broker-dealer to use.
Best Execution: Investment advisors who manage or supervise client portfolios on a discretionary basis have a fiduciary obligation of best
execution. The determination of what may constitute best execution and price in the execution of a securities transaction by a broker involves
a number of considerations and is subjective. Factors affecting brokerage selection include the overall direct net economic result to the
portfolios, the efficiency with which the transaction is affected, the ability to affect the transaction where a large block is involved, the operational
facilities of the broker-dealer, the value of an ongoing relationship with such broker and the financial strength and stability of the broker. The
firm does not receive any portion of the trading fees.
Soft Dollar Arrangements: The Securities and Exchange Commission defines soft dollar practices as arrangement under which products or
services other than execution services are obtained by advisor from or through a broker-dealer in exchange for directing client transactions to
the broker-dealer. As permitted by Section 28(e) of the Securities Exchange Act of 1934, advisor receives economic benefits as a result of
commissions generated from securities transactions by the broker-dealer from the accounts of advisor. These benefits include both proprietary
research from the broker and other research written by third parties.
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Advisor utilizes the services of custodial broker dealers. Economic benefits are received by the advisor which would not be received if advisor did
not give investment advice to clients. These benefits include a dedicated trading desk, a dedicated service group and an account services manager
dedicated to advisor's accounts, ability to conduct "block" client trades, electronic download of trades, balances and positions, duplicate and batched
client statements, and the ability to have advisory fees directly deducted from client accounts.
A conflict of interest exists when the advisor receives soft dollars. This conflict is mitigated by the fact that advisor has a fiduciary responsibility to
act in the best interest of its clients and the services received are beneficial to all clients.
Aggregating Securities Transactions for Client Accounts
GA is authorized in its discretion to aggregate purchases and sales and other transactions made for the account with purchases and sales and
transactions in the same securities for other clients of GA. However, GA relies on third party money managers for execution of such trades.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons Involved
Account reviews are performed on an ongoing basis by the IAR’s, and the management staff of GA. Account reviews are performed more frequently
when market conditions dictate. Financial plans are considered complete when recommendations are delivered to the client and a review is done
only upon request of client.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws, new investment information and changes in a client's
own situation.
Content of Client Provided Reports and Frequency
GA does not issue regular reports. Account statements are issued by the custodian. Client receives confirmations of each transaction in accounts
from the custodian at least quarterly. Third party money managers may make available performance reports to clients and IAR’s.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of Interest
GA may receive referral fees for referring clients to third-party money managers that could create a conflict of interest. This conflict is mitigated by
the fact that clients may use another money manager of their choosing. When referring clients to third party advisors, the client’s best interest will
be the main determining factor of GA. See Item 10 for more details regarding additional revenue that GA receives for referring customers to Orion
Portfolio Services, Gradient Investments, LLC and SEI Investments Corporation.
AUM Incentive and Non-Cash Compensation
Investment Advisor representatives are eligible for certain incentives/benefits/non-cash compensation financed in whole or in part by the firm,
affiliated and unaffiliated parties including TPMs. Some of these may be based on achieving certain production thresholds. These thresholds are
not based on the sale of any specific product or specific product type. These incentives/benefits/non-cash compensations include marketing
assistance, access to technology, office support and industry standard business conferences and trips. While some of these benefit the client,
such as technology and training, some do not. The incentives/benefits/non-cash compensation does not change the cost to the client. These
opportunities create a conflict of interest because it gives an incentive to the IAR to meet the threshold. This conflict is mitigated by disclosures,
procedures, and the fiduciary obligation of the IAR and firm to place the best interest of the Client first.
Advisory Firm Payments for Client Referrals
GA does not pay for client referrals. Investment Advisor Representatives (IAR) may enter into referral agreements pursuant to which it compensates
third-party intermediaries for client referrals that result in the provision of investment advisory services by IAR through the firm. Investment Advisor
Representative will disclose these referral arrangements to affected investors, and any cash referral agreements will comply with Rule 206(4) under
the Advisers Act. Referring parties introducing clients to IAR may receive compensation from IAR, such as a retainer or a flat fee per referral. Such
compensation will be paid pursuant to a written agreement with the referring party and generally may be terminated by either party from time to time.
The cost of any such fees will be borne entirely by IAR and not by any affected client or the firm.
Recruiting and Transition Assistance
IARs may receive payments from Gradient Advisors, LLC (GA) in connection with the transition from another registered investment adviser firm.
These payments are intended to assist the IARs with the cost associated with the transition mentioned above. These payments may be structured
as loans that require repayment or may be forgiven based on the IAR’s years of service with GA or their production levels.
These payments may present a conflict of interest, as an IAR may have a financial incentive to maintain a relationship with GA. However, this
conflict is mitigated by the IAR’s fiduciary duty to act in clients’ best interest. This does not affect the fees the client pays or their investments.
Item 15: Custody
Account Statements
GA does not custody any client assets. All assets are held at qualified custodians which means the custodians provide account statements directly
to clients at their address of record at least quarterly. Clients are urged to compare their account statements received directly from their custodians
to the performance report statements prepared by the third-party money manager.
GA is deemed to have indirect custody solely because advisory fees are directly deducted from client’s account by the custodian on behalf of GA.
Item 16: Investment Discretion
Discretionary Authority for Trading
Investment Advisor Representative are not permitted to have trading discretion on client’s accounts. However, we do realize some third-party money
managers deem the firm and IAR’s to have discretion based on our contract with them. Any/all changes to client investment portfolios require the
written or verbal authorization of the client.
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Item 17: Voting Client Securities
Proxy Votes
GA does not vote proxies on securities. Clients are expected to vote their own proxies. The client will receive their proxies directly from the custodian
of their account or from a transfer agent.
When assistance on voting proxies is requested, GA and its advisors may provide recommendations to the client. If a conflict of interest exists, it
will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because GA does not serve as a custodian for client funds or securities and GA does not require
prepayment of fees of more than $1,200 per client and six (6) months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments to Clients
GA has no condition that is reasonably likely to impair our ability to meet contractual commitments to our clients.
Bankruptcy Petitions During the Past Ten Years
Neither GA nor its management has had any bankruptcy petitions in the last ten years.
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
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Brochure Supplement (Part 2B of Form ADV)
October 16, 2025
Executive Officers and Management Brochure
This brochure supplement provides information about the Executive Officers and Management that supplements the Gradient Advisors, LLC
brochure. You should have received a copy of that brochure. Please contact us at the above address, if you did not receive Gradient Advisors, LLC‘s
brochure or if you have any questions about the contents of this supplement.
Additional information about the Executive Officers and Management may be available on the SEC’s website at www.adviserinfo.sec.gov.
Education and Business Standards
GA requires each investment advisory agent who renders investment and financial planning to clients to be an investment advisor representative
meeting the registration requirements in their applicable state.
Professional Certifications
Employees have earned certifications and credentials that are required to be explained in further detail.
Tyler Ellegard, CFA® - Elected Manager and President
Tyler is a Chartered Financial Analyst (CFA®) charterholder and earned his Bachelor of Science degree in Agriculture and
Food Business Management from the University of Minnesota – Twin Cities. His insights and market commentary have
been featured across national financial media outlets including Schwab Network, BNN Bloomberg, Yahoo Finance, Reuters,
and The Wall Street Journal.
Year of Birth: 1994
Educational Background:
University of Minnesota – Twin Cities B.S. in Agriculture and Food Business Management, 2016
Professional Certifications:
•
Chartered Financial Analyst (CFA®): Chartered Financial Analysts designation is awarded by the CFA® Institute. CFA® certification requirements:
•
•
•
•
Hold a bachelor’s degree from an accredited institution or have equivalent educational or work experience.
Successful completion of all three exam levels of the CFA® Program.
Have 48 months of acceptable professional work experience in the investment decision-making process.
Fulfill society requirements, which vary by society. Unless you are upgrading from affiliate membership, all societies require two sponsor
statements as part of each application; these are submitted online by your sponsors.
Agree to adhere to and sign the Member's Agreement, a Professional Conduct Statement, and any additional documentation requested by
CFA Institute.
Business Experience:
• Gradient Advisors, LLC; Elected Manager and President, 2025-Present
• Gradient Investments, LLC; Portfolio Manager, 2022 -2025
• Gradient Investments, LLC; Investment Analyst, 2018-2022
•
U.S. Bancorp; Wealth Management Advisor, 2018 -2018
•
U.S. Bancorp; Wealth Management Associate, 2016-2018
Disciplinary Information: None to report.
Other Business Activities: None to report.
Additional Compensation: None to report.
Supervision: Tyler Ellegard is supervised by Catherine Peters. She reviews Tyler’s work through frequent office interactions. She also reviews
Tyler’s activities through our client relationship management system. Catherine’s contact information:
Phone: (877) 885-0508
Email: cpeters@gradientadvisors.com
Gradient Advisors, LLC
Form ADV Part 2A (10/2025)
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Catherine Peters – Chief Compliance Officer
Catherine Peters joined Gradient Advisors in December 2014 to serve as Chief Compliance Officer. During her more than
25 years in the financial services industry, Catherine has gained a wide range of knowledge and experience. She has held
various positions in the financial services industry including Licensing/Registration, Customer Service, and Back Office Audit
Support.
As a Compliance Officer, she has been responsible for developing and maintaining the continuing education training of
independent advisors and conducting compliance audits of advisors’ practices as well as providing supervision of advisory
business. In addition to an insurance license, Catherine has attained Series 6, 7, 63, 65, and 24. Prior to joining the financial
services industry, Catherine gained business management experience as a Restaurant Manager for five years.
Year of Birth: 1962
Educational Background:
•
New Ulm High School; General Education
Business Experience:
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•
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Gradient Advisors, LLC; Chief Compliance Officer, 2014-Present
Focus Financial Network Inc., Compliance Officer, 2012-2014
Royal Alliance, Delegate of OSJ Manager, 2012-2014
Allied Beacon Partners, Inc. Compliance Officer, 2011-2012
•
• Workman Securities Corporation; Compliance Officer, 2007 – 2011
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Askar Corp.; Compliance/Licensing, 1998-2007
Prudential Insurance Company; Field Office Support Coordinator, 1995-1998
Disciplinary Information: None to report.
Other Business Activities: None to report.
Additional Compensation: None to report.
Supervision: Catherine Peters is supervised by Tyler Ellegard, Elected Manager. He reviews Catherine’s work through frequent office interactions
and through our client relationship management system. Tyler’s contact information:
Phone:
Email:
(877) 885-0508
Tellegard@gradientadvisors.com
Gradient Advisors, LLC
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