Overview
- Headquarters
- Grand Rapids, MI
- Average Client Assets
- $4.2 million
- Minimum Account Size
- $2,000,000
- SEC CRD Number
- 132137
Fee Structure
Primary Fee Schedule (GWM ADV AA 2A 3.27.2026)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,000,000 | 1.00% |
| $2,000,001 | $4,000,000 | 0.80% |
| $4,000,001 | $6,000,000 | 0.60% |
| $6,000,001 | $10,000,000 | 0.50% |
| $10,000,001 | $25,000,000 | 0.40% |
| $25,000,001 | and above | 0.30% |
Minimum Annual Fee: $10,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | Below minimum client size | |
| $5 million | $42,000 | 0.84% |
| $10 million | $68,000 | 0.68% |
| $50 million | $203,000 | 0.41% |
| $100 million | $353,000 | 0.35% |
Clients
- HNW Share of Firm Assets
- 79.50%
- Total Client Accounts
- 929
- Discretionary Accounts
- 929
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Primary Brochure: GWM ADV AA 2A 3.27.2026 (2026-03-27)
View Document Text
GRAND WEALTH MANAGEMENT, LLC
Grand Wealth Management, LLC
333 Bridge Street NW, Suite 800
Grand Rapids, MI 49504
https://www.grandwealth.com/
March 27, 2026
This Brochure provides information about the qualifications and business practices of Grand Wealth
Management, LLC (“Grand Wealth Management”). If you have any questions about the contents
of this brochure, please contact us at 616.451.4228 or by email at info@grandwealth.com.
The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (“SEC”) or by any state securities authority.
Grand Wealth Management, LLC is a registered investment adviser. Registration of an Investment
Adviser does not imply any particular level of skill or training. The oral and written communications
offered by the Adviser should provide you with the information required to aid you in determining
whether to hire or retain the Adviser.
Additional information about Grand Wealth Management and its Advisory Persons is available on
the SEC’s website at www.adviserinfo.sec.gov by searching with our firm name or our CRD#
132137.
DISCLOSURE BROCHURE (FORM ADV PART 2A)
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GRAND WEALTH MANAGEMENT, LLC
ITEM 2 – MATERIAL CHANGES
We are required to include a summary of material changes since the last annual update of our
brochure on March 28, 2025.
Item 5: Updated our disclosure regarding prorated fees to better align with client agreements.
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GRAND WEALTH MANAGEMENT, LLC
ITEM 3 – TABLE OF CONTENTS
ITEM 2 – MATERIAL CHANGES ..................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS .................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS .................................................................................................... 4
ITEM 5 – FEES AND COMPENSATION .......................................................................................... 7
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ......................... 9
ITEM 7 – TYPES OF CLIENTS ........................................................................................................ 9
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........... 9
ITEM 9 – DISCIPLINARY INFORMATION ..................................................................................... 11
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ........................... 12
ITEM 11 – CODE OF ETHICS, PARTICIPATION IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ........................................................................................................................................ 12
ITEM 12 – BROKERAGE PRACTICES.......................................................................................... 12
ITEM 13 – REVIEW OF ACCOUNTS............................................................................................. 14
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION .............................................. 14
ITEM 15 – CUSTODY .................................................................................................................... 15
ITEM 16 – INVESTMENT DISCRETION ....................................................................................... 15
ITEM 17 – VOTING CLIENT SECURITIES .................................................................................... 15
ITEM 18 – FINANCIAL INFORMATION ......................................................................................... 16
DISCLOSURE BROCHURE (FORM ADV PART 2A)
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GRAND WEALTH MANAGEMENT, LLC
ITEM 4 – ADVISORY BUSINESS
Grand Wealth Management, LLC (also referred to as “we” and “our”) is an independent investment
advisory and financial planning firm that serves select individuals, families and institutions. We
provide the following services, described in further detail below:
Institutional Investment Management Services
Wealth Management Services
Retirement Plan Advisory Services
Portfolio Management Services
Financial Planning and Consulting Services
We are a fee-only firm, which means our only compensation comes from our clients and not from
any other individual or entity. We do not sell any commissioned products such as annuities and
insurance, nor do we accept commissions in any form, including fees from mutual fund companies
whose funds we recommend to clients.
Grand Wealth Management serves as a fiduciary to clients. As a fiduciary, we uphold a duty of
loyalty, fairness and good faith towards each client and seek to mitigate potential conflicts of
interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Grand Wealth Management was founded in 2004 and is wholly employee owned, with Jeffrey S.
Williams as the principal owner.
As of December 31, 2025, Grand Wealth Management managed $597,808,427 in regulatory assets
under management on a discretionary basis.
Wealth Management Services
Grand Wealth Management offers wealth management services to individuals, including business
owners, professionals, executives, retirees and their family members. Wealth management
combines discretionary investment management with financial planning to deliver a personalized
experience for each client.
We use a systematic wealth management process to determine and implement a plan that is best
suited to each client. This process is designed to enable us to:
1. Understand each client’s true goals, needs, concerns and opportunities;
2. Create the best possible plan for achieving those goals; and
3. Keep track at each step of the process.
The result of the process is a written wealth management plan, which includes an assessment of
the client’s current situation as well as recommendations for repositioning the client’s portfolio.
Recommendations take into account portfolio costs as well as the potential tax impact of the
restructuring.
We offer an initial complimentary consultation to review the client’s needs and objectives, and may
provide a written plan describing our recommendations at no cost. However, wealth management
DISCLOSURE BROCHURE (FORM ADV PART 2A)
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GRAND WEALTH MANAGEMENT, LLC
services are initiated only with the execution of an investment management agreement and
investment policy statement.
Regular progress meetings are scheduled to discuss any new developments in the client’s personal
or financial situation and to review the client’s investments. Investment reviews entail analyzing
client portfolios to help ensure the investment strategy and expectations are structured to continue
to meet the client’s stated needs and objectives. While we encourage regular client contact, the
frequency and timing may vary depending upon the client’s situation or desires, but will typically
occur no less than annually.
Based on the client’s situation, needs and objectives, wealth management services also include
financial assessment and planning. Financial planning may address specific client needs such as
retirement planning, tax planning, charitable planning, succession planning, risk management,
education funding, major purchases, business planning and estate planning. We may provide
comprehensive planning services or the client may desire advice on certain planning components.
Use of Independent Managers
Grand Wealth Management may recommend that a client utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a
portion of a client’s investment portfolio. In such instances, the client may be required to authorize
and enter into an advisory agreement with the Independent Manager that defines the terms in which
the Independent Manager will provide investment management and related services. We may also
assist in the development of the initial policy recommendations and managing the ongoing client
relationship. We will perform initial and ongoing oversight and due diligence over the selected
Independent Manager to ensure the Independent Manager’s strategies and target allocations
remain aligned with its clients’ investment objectives and overall best interests. The client, prior to
entering into an agreement with unaffiliated investment manager or investment platform, will be
provided with the Independent Manager’s Form ADV2A (or a brochure that makes the appropriate
disclosures).
Retirement Accounts
When Grand Wealth Management provides investment advice to clients regarding ERISA
retirement accounts or individual retirement accounts (“IRAs”), we are a fiduciary within the
meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal
Revenue Code (“IRC”), as applicable, which are laws governing retirement accounts. When
deemed to be in the client’s best interest, we will provide investment advice to a client regarding a
distribution from an ERISA retirement account or to roll over the assets to an IRA, or recommend
a similar transaction including rollovers from one ERISA sponsored plan to another, one IRA to
another IRA, or from one type of account to another account (e.g. commission-based account to
fee-based account). Such a recommendation creates a conflict of interest if we will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to
roll over a retirement account to an account managed by us.
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GRAND WEALTH MANAGEMENT, LLC
Institutional Investment Management Services
Grand Wealth Management offers institutional investment management services for foundations
and endowments, corporations and other business entities. Institutional investment management
involves developing, implementing and monitoring investment programs for institutional funds. We
structure a prudent investment approach designed to meet the fiduciary standards of care. A data
gathering process is completed in an effort to determine the client’s needs, goals, objectives, time
horizons and any other relevant information.
Based upon information provided by the client, and with the client’s input, we prepare an investment
policy statement, including a target asset allocation. With the approval of the client, the
recommended investment policy statement is implemented and managed in an effort to help
achieve the client’s goals.
Retirement Plan Advisory Services
Grand Wealth Management delivers investment advisory and management solutions to employer-
sponsored retirement plans. Specifically, our services include: (1) discretionary investment
management services, (2) nondiscretionary investment advisory services, and/or (3) consulting
services. Depending on the type of the plan and the specific arrangement with the client, we may
provide one or more of these services.
When providing investment advisory and/or management services to retirement plans covered
under the Employee Retirement Income Security Act (“ERISA”), we acknowledge our status as a
“fiduciary” under Section 3(21) with respect to the investment-related services described in our
investment fiduciary and retirement plan consulting agreement. We may also exercise discretion
over select plan investments and serve as an “investment manager” as defined under ERISA
Section 3(38). As a fiduciary under ERISA, we will act solely in the interests of plan participants
and beneficiaries with the degree of diligence, care and skill that a prudent person rendering similar
services would exercise under similar circumstances.
Portfolio Management Services
At our discretion, we may offer portfolio management services for those who would not otherwise
meet the minimum criteria for wealth management services. Portfolio management utilizes the
same discretionary investment management approach provided to wealth management clients but
does not include comprehensive financial planning. Our recommendations are presented to each
client based on their circumstances. As with wealth management services, portfolio management
services are initiated only with the execution of an investment management agreement and
investment policy statement.
Financial Planning and Consulting Services
At our discretion, we may offer financial planning and consulting services at an hourly rate or at a
fixed fee project rate for those who do not desire comprehensive wealth management or other
ongoing investment management services. Financial planning and consulting services may
address general financial matters or be focused on particular issues, depending upon the client’s
needs. Topics may range from overall investment advisory questions, research and analysis,
discussions pertaining to the financial impact of a life event, assistance with goals and objectives,
or various issues as may be requested by the client.
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GRAND WEALTH MANAGEMENT, LLC
ITEM 5 – FEES AND COMPENSATION
Except as indicated, fees are calculated as a percentage of assets under management and billed
quarterly in advance of services. Fees are based on the billable balance on the last trading day of
the preceding calendar quarter. The billable balance is based upon the market value of the assets
under management as displayed in the portfolio management system. Accounts with margin will
be billed based on the absolute value of the account. Fees are prorated for deposits and
withdrawals within the calendar quarter or where services are initiated at any time other than the
beginning of a calendar quarter. Fee proration terms are laid out in the client’s investment
management agreement. In our sole discretion, we may negotiate to charge a lesser management
fee or waive account minimum requirements.
Wealth Management Fees
Wealth management services are designed for those with $2 million or more of investment assets.
The annual wealth management fee is as follows, subject to a minimum quarterly fee of $2,500:
First $2 million of assets
Next $2 million of assets
Next $2 million of assets
Next $4 million of assets
Next $15 million of assets
Assets over $25 million
1.00%
0.80%
0.60%
0.50%
0.40%
0.30%
At our discretion, we may extend wealth management services to those who have less than $2
million of investment assets but who are on a path to reach $2 million or more at their targeted
retirement date. For these emerging wealth management clients, a lower minimum quarterly fee of
$1,875 will apply.
In certain other cases, the wealth management fee may be modified and based on the nature of
services to be provided, types of investments, portfolio makeup, and/or the complexity of the client’s
situation. Wealth management fees are determined at the time of engagement at our discretion
and are specifically outlined in the client’s investment management agreement.
Institutional Investment Management Fees
The annual institutional investment management fee is as follows, subject to a minimum quarterly
fee of $2,500:
First $2 million of assets
Next $2 million of assets
Next $2 million of assets
Next $4 million of assets
Assets over $10 million
0.80%
0.60%
0.50%
0.40%
0.30%
In certain cases, the institutional investment management fee may be modified and based on the
nature of services to be provided, types of investments, portfolio makeup, and/or the complexity of
the client’s situation. Institutional investment management fees are determined at the time of
engagement at our discretion and fees are specifically outlined in the client’s investment
management agreement.
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GRAND WEALTH MANAGEMENT, LLC
Use of Independent Managers Clients with independent managers recommended by Grand
Wealth Management will be billed in accordance with the client’s investment advisory agreement
with the Independent Manager in addition to the Grand Wealth Management advisory fee.
Retirement Plan Advisory Fees
Retirement plan advisory fees are negotiable and based on the nature and scope of services to be
provided, the level of fiduciary responsibility assumed, the complexity and size of the plan, and/or
other unique characteristics of the engagement. Our annual retirement plan advisory fees generally
range from 0.10% to 0.75% of assets. In certain cases, we may impose a minimum quarterly fee
or provide the services on a flat fee basis. Retirement plan advisory fees are determined at the time
of engagement at our discretion and are specifically outlined in the client’s investment fiduciary and
retirement plan consulting agreement.
Portfolio Management Fees
The annual portfolio management fee is 1.00% of assets, subject to a minimum quarterly fee of
$1,250. In certain cases, the portfolio management fee may be modified and based on the nature
of services to be provided, types of investments, portfolio makeup, and/or the complexity of the
client’s situation. Portfolio management fees are determined at the time of engagement at our
discretion and fees are specifically outlined in the client’s investment management agreement. If a
portfolio management client’s assets increase to a level above $2 million, the wealth management
fee schedule and service offering will apply.
Financial Planning and Consulting Fees
Fees for financial planning and consulting are calculated at a maximum hourly rate of $500,
depending upon the complexity, nature of services or expertise required. An estimate is provided
before services are performed, and we may require a retainer equal to one-half of the projected fee
in order to schedule projects. Fees or project balances for financial planning and consulting are
due and payable upon delivery of the services. We generally require a minimum engagement fee
of $2,500.
Collection of Fees and Termination of Services
Payment of investment advisory fees is typically made through a debit directly to the client’s
account by the “qualified custodian” holding the client’s funds.
Investment management services are ongoing but clients can terminate the investment
management agreement at any time with written notice. In such cases, we will promptly return a
pro-rata refund of any unearned advisory fees. The client will be responsible for advisory fees up
to and including the effective date of termination.
In the event that a client should wish to terminate their relationship with the Independent Manager,
the terms for termination will be set forth in the respective agreement(s) with the Independent
Manager. We will assist the client with the termination and transition as appropriate.
Other Fees
Our advisory fees are exclusive of custody charges, brokerage commissions, transaction fees, wire
transfer fees, Independent Manager fees, and other costs and expenses that may be charged by
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GRAND WEALTH MANAGEMENT, LLC
service providers unrelated to Grand Wealth Management. Please see Item 12 of this disclosure
document for more information on Grand Wealth Management ’s brokerage practices.
Neither Grand Wealth Management nor its supervised persons accept compensation for the sale
of securities or other investment products.
Fees Related to Investments in Mutual Funds and ETFs
All fees paid to Grand Wealth Management for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders.
These fees and expenses are described in each fund's prospectus. These fees will generally
include a management fee, other fund expenses, and a possible distribution fee. If the fund also
imposes sales charges, a client may pay an initial or deferred sales charge. A client could invest in
a mutual fund directly, without our services. In that case, the client would not receive the services
provided by our firm which are designed, among other things, to assist the client in determining
which mutual fund or funds are most appropriate to each client's financial condition and objectives.
Accordingly, the client should review both the fees charged by the funds and our fees to fully
understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
MANAGEMENT
Grand Wealth Management does not charge any performance-based fees (fees based on a share
of capital gains on or capital appreciation of the assets of a client).
ITEM 7 – TYPES OF CLIENTS
Grand Wealth Management provides advisory services to individuals, families and institutions.
Wealth management and portfolio management services are provided to individuals, including
business owners, professionals, executives, retirees and their family members. Institutional
investment management and retirement plan advisory services are provided to foundations and
endowments, qualified retirement plans, corporations and other business entities.
As described in Fees and Compensation above, we require minimum fees and/or asset levels for
each of our services. We reserve the right to decline services to any person or firm for any reason
at our discretion. We also reserve the right to reduce or waive minimum conditions based upon
special client circumstances, a pre-existing relationship (e.g., family or client), the ability to achieve
a portfolio size that supports the minimum fee within a short period of time, or other conditions.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS
Methods of Analysis and Investment Strategies
The basis for our investment recommendations is the industry recognized investment strategy
known as Modern Portfolio Theory. We also respect the well-publicized studies revolving around
efficient markets, the long-term performance histories of value stocks versus growth stocks, small
DISCLOSURE BROCHURE (FORM ADV PART 2A)
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GRAND WEALTH MANAGEMENT, LLC
capitalization stocks versus large capitalization stocks, and passive versus active management.
We objectively apply this historical and ongoing research to construct portfolios for relative and
absolute performance. More importantly, each client’s portfolio is designed to meet that client’s
stated objectives.
Grand Wealth Management adheres to the following investment principles and beliefs:
1. Markets are efficient: Security prices reflect available information.
2. Structure determines performance: Asset allocation along with size, value and market
exposure dimensions primarily determines the results of a broadly diversified portfolio.
3. Risk and return are related: Exposure to meaningful risk factors determines expected
return.
4. Diversification is essential: Diversification reduces uncertainty; concentrated investments
add risk with no additional expected return.
5. Costs and taxes matter: Expenses and taxes reduce net returns.
We also adhere to a style of investing based in efficient market theory and therefore recommend
globally diversified mutual funds and exchange traded funds. Individual securities and actively
managed funds not based on the broad public markets are generally not recommended unless
preferred by the client. We typically recommend that clients invest in low-cost institutional asset
class funds advised by Dimensional Fund Advisors, Vanguard, or other fund companies that have
low operating expenses, low portfolio turnover, below average capital gains distributions and a
fundamental investment objective of investing primarily in a particular asset class.
We will periodically recommend rebalancing of clients’ portfolios. Fairly wide latitude is given to
rebalancing, as taxes and transaction costs influence the decisions made.
Recommendations for or purchases of investments are based on publicly available reports and
analysis. We utilize many sources of public information including financial news and research
materials.
For wealth management clients, we may hold existing securities in client accounts in the pursuit of
client objectives and with the client’s direction. We may also recommend the use of a third-party
asset management firm to manage individual equity or fixed income securities in a separate
account. In this instance, at the time of the recommendation we will deliver to clients the third-party
manager’s Form CRS, Disclosure Brochure, and any other information required by securities rules
and regulations. Clients are never under any obligation to utilize services that may be
recommended.
We acknowledge alternative investments can add additional diversification not offered by public
markets. Exposure to alternative investments, such as private equity and private credit, will be
primarily through externally managed strategies. Where appropriate, we may present options to
select wealth management clients, relying on due diligence reports from third party sources. Clients
desiring private investment options must be able to bear the associated risks involved of illiquidity
and loss. As a result, private funds require a client’s approval before any investment is made.
Risk of Loss
All investment programs have certain risks that are borne by the client, including the possible loss
of principal. Our investment approach constantly keeps the risk of loss in mind. Nonetheless, clients
face a number of investment risks including the following:
DISCLOSURE BROCHURE (FORM ADV PART 2A)
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GRAND WEALTH MANAGEMENT, LLC
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances.
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as
a dollar next year, because purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments – primarily fixed
income securities – may have to be reinvested at a potentially lower rate of return (i.e.
interest rate).
Business Risk: These risks are associated with a particular industry or a particular
company within an industry.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product.
Alternative Investments: Alternative investments are speculative and involve a high degree
of risk. There is no secondary market for alternative investments and there may be
significant restrictions or limitations on withdrawing from or transferring these types of
investments. Private equity funds generally require an investor to make and fund a
commitment over several years. Alternative investments generally have higher fees
(including management and performance based fees) and expenses that offset returns.
Alternative investments are generally subject to less regulation than publicly traded
investments.
ETF Risks: The performance of ETFs is subject to market risk, including the possible loss
of principal. The price of the ETFs will fluctuate with the price of the underlying securities
that make up the funds. In addition, ETFs have a trading risk based on the loss of cost
efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large bid-
ask spread and low trading volume. The price of an ETF fluctuates based upon the market
movements and may dissociate from the index being tracked by the ETF or the price of the
underlying investments. An ETF purchased or sold at one point in the day may have a
different price than the same ETF purchased or sold a short time later.
Mutual Fund Risks: The performance of mutual funds is subject to market risk, including
the possible loss of principal. The price of the mutual funds will fluctuate with the value of
the underlying securities that make up the funds. The price of a mutual fund is typically set
daily; therefore, a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
ITEM 9 – DISCIPLINARY INFORMATION
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to the evaluation of us or the integrity of our management.
We have no legal or disciplinary events to report.
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GRAND WEALTH MANAGEMENT, LLC
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND
AFFILIATIONS
Grand Wealth Management is an independent, fee-only investment advisory firm. Neither the firm
nor its Advisory Persons are registered as a broker/dealer or as representatives of a broker/dealer
firm. We do not participate in fee-sharing agreements with any of our service providers.
ITEM 11 – CODE OF ETHICS, PARTICIPATION IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Grand Wealth Management has adopted a Code of Ethics for all Supervised Persons describing
the firm’s high standard of business conduct and fiduciary duties to its clients. We will provide a
copy of the Code of Ethics to any client or prospective client upon request.
We do not currently participate in securities in which we have a material financial interest. Grand
Wealth Management and its related persons, as a matter of policy, do not recommend to clients,
or buy or sell for client accounts, securities in which the firm or individuals subject to its compliance
program (our “Supervised Persons”) has a material financial interest.
Grand Wealth Management and its Supervised Persons may buy or sell shares of mutual funds
that are also held by clients. However, at no time do we, or any Supervised Person, receive an
added benefit or advantage over clients with respect to these transactions. Nonetheless, because
the Code of Ethics in some circumstances would permit employees to invest in the same securities
as clients, there is a possibility that employees might benefit from market activity by a client in a
security held by an employee. We monitor and maintain records of personal securities transactions
of our Supervised Persons with access to client holdings and transaction information (our “Access
Persons”) to ensure that our clients are not adversely affected.
ITEM 12 – BROKERAGE PRACTICES
Grand Wealth Management has access to various custodians and clients are welcome to select
their preferred custodian. We primarily recommend that clients establish their accounts with Fidelity
Clearing & Custody Solutions, a related entity of Fidelity Investments, Inc. (“Fidelity”), where we
maintain an institutional relationship. The recommendation of the preferred service provider is
based on the discounted rates, product offerings, and execution services available. As such, we
do not believe this relationship rises to the level of a “soft dollar” relationship. We do not participate
in soft dollar programs sponsored or offered by any broker-dealer.
We recognize our duty to best execution for all of our clients under the circumstances available.
The decision to utilize a preferred service provider is based upon the customer service provided to
clients and the services available to us. While it is possible that clients may pay higher commissions
or transaction fees through the preferred services provider, we have determined the service
provider currently offers the best overall value to us and our clients for the service, brokerage and
technology provided. We will not engage in any principal transactions (i.e., trading a security from
or to our own account) or cross transactions with other client accounts (i.e., purchase of a security
into one client account from another client’s account).
Fidelity's institutional platform services that assist us in managing and administering clients'
accounts include software and other technology that:
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GRAND WEALTH MANAGEMENT, LLC
Provide access to client account data (such as trade confirmations and account
statements);
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
Provide research, pricing and other market data;
Facilitate payment of fees from clients' accounts; and
Assist with back-office functions, recordkeeping and client reporting.
Fidelity also offers other services intended to help us manage and further develop our advisory
practice. Such services include third party research, publications, educational conferences,
practice management resources, and access to consultants and other third-party service providers
who provide a wide array of business-related services and technology with whom we may contract
directly.
We periodically review other alternatives that are available to the advisor market. However, we
believe that excellent customer service and trade execution is superior to most non-service
oriented, deep-discount and internet-based brokers that may otherwise be available to the public.
The preferred service provider features a broad line of products and services that are available to
every client, regardless of the amount of investable assets.
Aggregating and Allocating Trades
Transactions for each client are typically placed independently, unless we decide to purchase or
sell the same securities for several clients at approximately the same time. We may (but are not
obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among our clients differences in prices and commissions
or other transaction costs that might not have been obtained had such orders been placed
independently. Under this procedure, transactions will generally be averaged as to price and
allocated among our clients pro rata to the purchase and sale orders placed for each client on any
given day. To the extent that we determine to aggregate client orders for the purchase or sale of
securities, including securities in which our Supervised Persons may invest, we generally do so in
accordance with applicable rules promulgated under the Investment Advisers Act of 1940 and no-
action guidance provided by the staff of the SEC. Grand Wealth Management does not receive any
additional compensation or remuneration as a result of the aggregation.
To the extent block trading occurs, the goal for the purchase and sale of securities for client
accounts is to obtain the most favorable net results taking into account such factors as 1) price, 2)
size of order, 3) difficulty of execution, 4) confidentiality and 5) skill required of the custodian.
Grand Wealth Management will execute its transactions through the custodian as directed by the
client. We may aggregate orders in a block trade or trades when securities are purchased or sold
through the custodian for multiple (discretionary) accounts. If a block trade cannot be executed in
full at the same price or time, the securities actually purchased or sold by the close of each business
day must be allocated in a manner that is consistent with the initial pre-allocation or other written
statement. This must be done in a way that does not consistently advantage or disadvantage
particular client accounts.
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ITEM 13 – REVIEW OF ACCOUNTS
Periodic Reviews
The frequency of regular progress meetings is determined jointly by clients and their financial
advisor, and generally occur at least annually. Clients are advised to notify their financial advisor
promptly of changes to their financial goals or financial situation that may prompt a review of a
portfolio allocation, financial plan or planning recommendations.
Account Rebalancing
Grand Wealth Management’s trading team reviews securities in client accounts on a regular basis
though rebalancing software that allows us to monitor portfolio allocations, asset classes and
security tolerance bands. Additional reviews may be conducted based on various factors,
including account contributions and withdrawals, tax planning, material market events, or at the
request of the client.
Regular Reports
Clients receive monthly or quarterly statements from the account custodian. We also prepare
periodic written reports for clients showing the performance of their accounts.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Grand Wealth Management receives client referrals from current clients, attorneys, accountants,
employees, personal friends of employees and other similar sources. We do not compensate
referring parties for these referrals. We do not accept referral fees or any form of remuneration from
other professionals when a prospect or client is referred to them.
We invest a significant portion of client assets in mutual funds advised by Dimensional Fund
Advisors (“DFA”), an unaffiliated investment advisor. DFA provides us with educational
conferences, access to academic research, portfolio modeling software, and marketing support.
None of the assistance provided by DFA is dependent on us investing a specified amount of client
assets in DFA funds. Mutual funds sponsored by DFA are generally only available through
registered investment advisors. If a client were to terminate with Grand Wealth Management,
restrictions regarding transferability and/or additional purchases of, or reallocation among, DFA
funds will apply.
Grand Wealth Management has established an institutional relationship with Fidelity to assist us in
managing client accounts. Access to the Fidelity institutional platform is provided at no charge to
us. We receive access to software and related support without cost because we render investment
management services to clients that maintain assets at Fidelity. The software and related systems
support may benefit us, but not our clients directly. In fulfilling out duties to our clients, we endeavor
at all times to put the interests of our clients first. Clients should be aware, however, that the receipt
of economic benefits from a custodian creates a potential conflict of interest since these benefits
may influence our recommendation of this custodian over one that does not furnish similar software,
systems support, or services Additionally, we may receive the following benefits from Fidelity:
receipt of duplicate client confirmations and bundled duplicate statements; access to a trading desk
that exclusively services its institutional participants; access to block trading which provides the
ability to aggregate securities transactions and then allocate the appropriate shares to client
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GRAND WEALTH MANAGEMENT, LLC
accounts; and access to an electronic communication network for client order entry and account
information.
ITEM 15 – CUSTODY
All clients must maintain their accounts with a “qualified custodian” as described in Item 12 above.
Grand Wealth Management accepts custody of a client’s funds or securities through the deduction
of management fees from the client’s accounts at the custodian, and in certain situations where a
Supervised Person of Grand Wealth Management may have access to a client’s held-away account
login credentials.
Clients will receive account statements at least quarterly (and generally monthly) from the custodian.
Clients are urged to compare the custodian account statements against statements prepared by
Grand Wealth Management for accuracy. Minor variations may occur because of reporting dates,
accrual methods of interest and dividends, and other factors. The custody statement is the official
record of client accounts for tax purposes. For more information about custodians and brokerage
practices, see Item 12 above.
As Grand Wealth Management is deemed to have custody over certain client accounts and/or
securities as part of their access to client login credentials, pursuant to securities regulations Grand
Wealth Management is required to engage an independent accounting firm to perform an annual
surprise examination of those assets and accounts over which we maintain custody. Any related
opinions issued by an independent accounting firm are filed with the SEC and are publicly available
on the SEC’s Investment Adviser Public Disclosure website (http://adviserinfo.sec.gov).
If the client gives us authority to move money from one account to another account, we may have
custody of those assets. In order to avoid additional regulatory requirements in these cases, we,
along with the custodian, have adopted safeguards to ensure that the money movements are
completed in accordance with the client’s instructions.
ITEM 16 – INVESTMENT DISCRETION
Grand Wealth Management generally has discretionary trading authority to execute securities
transactions in the client’s portfolio. Client authorization is provided in the custodial account forms
and agreements. Trades are made within the client’s designated investment objectives, to include
the securities to be bought and sold, and the amount of securities to be bought and sold.
ITEM 17 – VOTING CLIENT SECURITIES
As a matter of firm policy and practice, we do not have any authority to vote proxies on behalf of
advisory clients. Clients retain the responsibility for receiving and voting proxies for all securities
maintained in their accounts. We may provide advice to clients regarding the voting of proxies.
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ITEM 18 – FINANCIAL INFORMATION
Grand Wealth Management does not accept fees in excess of $1,200 for services to be performed
six months or more in advance. We do not have any financial commitments that would impair our
ability to meet contractual and fiduciary commitments to clients. We have not been the subject of a
bankruptcy proceeding.
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