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Item 1:
Cover Sheet
FORM ADV PART 2A
INFORMATIONAL BROCHURE
GRANITE BAY WEALTH MANAGEMENT, LLC
Main Office:
22 Deer Street, Suite 200
Portsmouth, NH 03801
Joseph R. Skees, CFP®, CLU®, ChFC®, CEBS®, CPM®
888.610.8881
603.610.8881
September 15, 2025
This brochure provides information about the qualifications and business practices of Granite Bay Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
888.610.8881 or 603.610.8881. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority. Our registration
does not imply a certain level of skill or training.
Additional information about Granite Bay Wealth Management, LLC is also available on the SEC’s website
at www.adviserinfo.sec.gov.
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Item 2:
Statement of Material Changes
Granite Bay Wealth Management, LLC is required to disclose any material changes to this ADV Part 2A here
in Item 2. There are no material changes to report.
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Item 3:
Table of Contents
TABLE OF CONTENTS
Item 1: Cover Sheet .................................................................................................................................. 1
Item 2:
Statement of Material Changes .................................................................................................. 2
Item 3:
Table of Contents ....................................................................................................................... 3
Item 4:
Advisory Business ........................................................................................................................ 4
Item 5:
Fees and Compensation .............................................................................................................. 6
Item 6:
Performance-Based Fees & Side by Side Management .............................................................. 8
Item 7:
Types of Clients ........................................................................................................................... 9
Item 8:
Methods of Analysis, Investment Strategies and Risk of Loss .................................................... 9
Item 9:
Disciplinary Information ............................................................................................................ 15
Item 10: Other Financial Industry Activities and Affiliations .................................................................... 15
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 16
Item 12: Brokerage Practices ................................................................................................................... 16
Item 13: Review of Accounts .................................................................................................................... 19
Item 14: Client Referrals and Other Compensation ................................................................................. 20
Item 15: Custody ....................................................................................................................................... 20
Item 16: Investment Discretion ................................................................................................................ 20
Item 17: Voting Client Securities .............................................................................................................. 21
Item 18: Financial Information ................................................................................................................. 21
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INFORMATIONAL BROCHURE
GRANITE BAY WEALTH MANAGEMENT, LLC
Item 4:
Advisory Business
A.
Granite Bay Wealth Management, LLC (GBWM) has been in business as an investment
advisor since 2015, though its principals, Joseph R. Skees and Paul S. Stanley have each been in the
business of providing investment advice for more than 25 years. Mr. Skees and Mr. Stanley rendered
investment advice under the trade name of Granite Bay Wealth Management, LLC, while still
affiliated with their prior firm.
B.
GBWM seeks to provide clients with a thoughtful, client-centered approach toward asset
management and financial planning. In addition, GBWM provides investment consulting services to
qualified plans and plan sponsors.
Asset Management
investigative client
GBWM’s client centered approach to asset management begins with
consultation. A representative of GBWM will meet with the client to determine needs and goals, risk
tolerance, and any investment restrictions or preferences. This process includes a risk profile that
aids in the discovery of the client’s actual risk profile. In some cases, the results of this profile differ
from a client’s stated tolerances, or even what their age or other circumstances would traditionally
indicate as an appropriate risk level. Once this is completed, GBWM researches various investment
options for the client based on the client’s current investments and risk profile and prepares an asset
allocation that will serve as a guideline for the client’s ongoing investments. For the duration of the
relationship, GBWM continues to communicate with the client to ensure that the client’s objectives
and asset allocation remain optimal for the client’s evolving circumstances.
Many clients choose to work with GBWM on both asset management and financial planning, where
both services are seamlessly integrated. All asset management clients whose assets are in excess of
our minimum $500,000 account size, may upon request, receive financial planning services as part
of their asset management services. In the alternative, clients may choose to work with GBWM for
financial planning services on a stand-alone basis, without utilizing GBWM ongoing asset
management services, pursuing the financial planning process separately.
In very limited circumstances, GBWM may provide asset management services on a non-
discretionary basis. Assets are managed with the same process, but clients are consulted prior to the
implementation of recommendations.
Financial Planning
When working with GBWM on financial planning, clients will be led through a series of steps designed
to ensure that each client’s process is similar, yet the results unique. The process begins with a clear
definition between GBWM and the client of each party’s responsibilities. This definition is
memorialized in a written agreement. GBWM will gather and analyze information, but the firm will
not be able to accurately perform their obligations unless the client provides complete and accurate
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information. Thereafter, GBWM will interview the client and gather documents from the client which
will allow the firm to identify the client’s ultimate financial goals and also develop an outline of the
client’s current financial circumstances. Once the current circumstances and future circumstances
are determined, GBWM will analyze this information in order to determine potential paths toward
reaching that particular client’s goals and ultimately present these options and recommendations to
the client.
For clients receiving a complete financial plan on a stand-alone basis, the process results in a financial
planning document that identifies and explains the recommendations. Planning services that are
limited to a specific aspect of a client’s financial life may not warrant a plan document, but results
and recommendations will be reviewed with a GBWM professional. In either case, it is the client’s
choice whether to follow the recommendations, and if they choose to do so, whether they will seek
assistance from GBWM in implementing the recommendations. Clients who elect to work with
GBWM for financial planning and asset management services will have the benefit of GBWM leading
an integrated process, whereby financial planning and the direction of asset management are
combined, and thus a separate planning document not created. This integration includes the
management of the assets identified in the plan in accordance with the directives of the plan, and an
ongoing review of the client’s goals and maintaining a portfolio that is in keeping with those goals.
Asset management processes are described more fully in Item 8 of this brochure.
Subject matters raised will include some or all of the subject fields identified by the Certified Financial
Planner Board’s Standards of Professional Conduct, which include financial statement preparation
and analysis, risk management, employee benefits, investments, income taxes, retirement and estate
planning. Frequently, a thorough financial plan will require the assistance of other professionals in
implementation. Because GBWM’s professionals are neither attorneys nor accountants, no part of
their services include tax or legal advice but they may provide education on tax topics related to
investments. However, an attorney may be required for the purpose of executing an estate plan, or
an accountant needed for additional tax consultation. If requested, GBWM will provide a
recommendation for such a professional, but the client is under no obligation to accept that
recommendation. GBWM does not receive any sort of referral fees from professionals it
recommends. If you engage any professional recommended by GBWM, and a dispute arises
thereafter relative to such engagement, you agree to seek recourse exclusively from and against the
engaged professional.
Retirement Plan Consulting Services
The fiduciaries of self-directed retirement plans (which can include 401(k) plans) are required to,
among other things, determine a selection of investments from which the plan’s participants choose
for their personal allocation in their individual participant account. GBWM provides assistance to plan
sponsors in meeting this obligation through a consultative relationship, which includes the selection
of the plan investment options in accordance with the plan’s objectives, as well as the ongoing
monitoring of those options to assist the plan sponsor in determining when changes to these options
are needed. This advice is rendered on a non-discretionary basis, meaning the plan sponsor is free to
accept or reject GBWM’s recommendations.
Annuities
Legacy variable annuities will be held by Mutual Group.
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C.
All engagements are tailored to the specific needs of an individual client. GBWM does not
use “model” portfolios where all clients in the model contain the exact same investments. Clients
may place reasonable restrictions on the management of assets, including regarding specific
securities or types of securities. However, clients should understand that significant restrictions
cannot only decrease the ability of GBWM to meet the client’s goals, but also increase the costs
associated with managing the client’s portfolio.
D.
GBWM neither participates in, nor sponsors a wrap fee program.
As of December 31, 2024, GBWM managed $444,610,636 in client assets including
E.
$431,756,990 on a discretionary basis.
Item 5:
Fees and Compensation
Fees Charged
A.
Financial Planning – Stand Alone
Clients who are engaging GBWM for financial planning services without asset management services
will do so on an hourly basis. Hourly rates range from $300 – $400, depending upon the professional
rendering the service. An estimate of total hours to complete the assignment will be determined at
the start of the engagement. The estimate is subject to change, depending upon the circumstances
that arise during the engagement. Fees are negotiable and will depend on the anticipated complexity
of your plan.
Asset Management
GBWM’s asset management fees are based on a percentage of the gross market value of a client’s
assets managed by GBWM, and the fee range generally varies from 0.50% to 1.50% on an annual
basis. Fees are negotiable, and may be higher or lower, based on the nature of the account, and the
origin of the client, as many clients that have worked with GBWM’s professionals in the past and may
continue with the fee percentages imposed by the principal’s prior firms. Other factors affecting fee
percentages include the size of the account, complexity of asset structures, and other factors.
In the event that the client requires extraordinary planning and/or consultation services (to be
determined in the sole discretion of GBWM), GBWM may determine to charge for such additional
services, the dollar amount of which shall be set forth in a separate written notice to the client and
disclosed prior to services rendered.
Retirement Plan Consulting Services
Generally, GBWM’s Retirement Consulting (asset management) fees are based on a percentage of
the gross market value of a plan’s assets managed by GBWM. Fees are negotiable and will be
determined by the scope and nature of the services provided, the size of the account, the complexity
of the plan document and other factors. Services may also be performed on an hourly basis in limited
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circumstances.
Clients should be advised that some clients will not be charged fees for services provided by GBWM.
These pro bono clients may be family members, charitable groups, smaller accounts connected to
larger, fee-paying clients, or other clients at our discretion.
Annuities
Annuities held at Mutual Group will pay trails ranging from 0.25% to 1.0% per annum of the market
value of the client’s assets at Mutual Group, paid directly to Mutual Group.
Fee Payment
B.
Financial Planning
Generally, fifty percent (50%) of the anticipated financial planning fee will be payable upon signing
the Financial Planning Agreement, with the remainder due upon completion of the financial plan.
For hourly engagements, the final amount due will be based upon actual hours expended. For fixed
fee engagements, the final amount due will be fifty percent (50%) of the fixed fee.
Asset Management
Asset management fees may be paid via a direct debit from a client account, or by some other
mutually agreeable method. All asset management fees will be calculated on a quarterly basis, in
advance, and the value used will be the gross asset value as of the last market day of the previous
quarter. The “gross” asset value relates to the limited number of clients who, at their own election,
choose to have margin accounts, which may increase the amount of assets through borrowing. This
means that if your annual fee is 1.00%, then each quarter we will multiply the value of your account
by 1.00%, then divide 4 to calculate our fee. For assets deposited into or withdrawn from an account
after the inception of a billing period, the fee payable is prorated based on the number of days
remaining in the billing period. Any adjustments in fees related to the withdrawal of assets in an
account will be credited against the next billing period’s investment advisory fees. Additionally, to
the extent there is cash in a client’s account, it will be included in the value for the purpose of
calculating fees only if the cash is part of an investment strategy. Clients selecting to pay fees in
another method will remit payment to GBWM separately.
The client will also receive a statement from their account custodian showing all transactions in their
account, including the fee. For clients electing to have fees directly debited from an account, those
fees will be debited from the account(s) designated by the client. Clients may elect to have fees for
each account paid by that account or paid by another account. Once the fee calculation is made,
GBWM will instruct the account custodian to deduct the fee from the applicable account(s) and remit
that fee to GBWM.
Clients selecting to pay fees in another method will remit payment to GBWM separately. All invoices
are due upon receipt. GBWM reserves the right to discontinue services for non-payment of fees.
Other Fees
C.
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There are a number of other fees that can be associated with holding and investing in securities. You
will be responsible for fees including transaction fees for the purchase or sale of a mutual fund or
Exchange Traded Fund, or commissions for the purchase or sale of a stock. Expenses of a fund will
not be included in management fees, as they are deducted from the value of the shares by the mutual
fund manager. For complete discussion of expenses related to each mutual fund, you should read a
copy of the prospectus issued by that fund. GBWM can provide or direct you to a copy of the
prospectus for any fund that we recommend to you. Effective October 7, 2019, Schwab eliminated
commissions for online trades of U.S. equities, ETFs and options (subject to $0.65 per contract fee).
This means that, in most cases, when we buy and sell these types of securities, you will not have to
pay any commissions to Schwab.
As described in Item 4 Advisory Business, clients do not pay fees to SPT or brokerage commissions or
other fees to CS&Co. as part of the Program. Schwab does receive other revenues, including (i) the
profit earned by Charles Schwab Bank, a Schwab affiliate, on the allocation to the Schwab Intelligent
Portfolios Sweep Program described in the Schwab Intelligent Portfolios Sweep Program Disclosure
Statement; (ii) investment advisory and/or administrative service fees (or unitary fees) received by
Charles Schwab Investment Management, Inc., a Schwab affiliate, from Schwab ETFs™ Schwab
Funds® and Laudus Funds® that we select to buy and hold in the client’s brokerage account; (iii) fees
received by Schwab from third-party ETFs that participate in the Schwab ETF OneSource™ program
and mutual funds in the Schwab Mutual Fund Marketplace® (including certain Schwab Funds and
Laudus Funds) in the client’s brokerage account for services Schwab provides; and (iv) remuneration
Schwab may receive from the market centers where it routes ETF trade orders for execution.
Please make sure to read Item 12 of this informational brochure, where we discuss broker-dealer
and custodial issues.
Pro-rata Fees
D.
If a client engages GBWM to provide asset management services during a billing quarter, the fees for
that quarter will be pro-rated according to the number of days left until the next quarter. Likewise,
if a client terminates services during a quarter, the client will receive a refund for fees collected in
advance but related to services that would have been provided from the date of termination through
the end of the billing quarter. In either case, GBWM will calculate the total fee that would be due
for the quarter, divide the fee by the number of days in the quarter to arrive at a daily rate, count
the number of days the client was or will be a client during that quarter (as applicable) and multiply
that number by the daily rate. GBWM will cease to perform services, including processing trades and
distributions, upon termination. Assets not transferred from terminated accounts within 30 (thirty)
days of termination may be “de-linked”, meaning they will no longer be visible to GBWM and will
become a retail account with the custodian.
E.
Compensation for the Sale of Securities
This is not applicable.
Item 6:
Performance-Based Fees & Side by Side Management
GBWM will not charge performance-based fees.
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Item 7:
Types of Clients
Clients advised include individuals, trusts, charitable organizations, corporations and ERISA plans and
their sponsors. GBWM requires each client to place at least $500,000 with the firm. This minimum
may be waived in the discretion of GBWM.
Item 8:
Methods of Analysis, Investment Strategies and Risk of Loss
It is important for clients to know and remember that all investments carry risks. Investing in
securities involves risk of loss that clients should be prepared to bear.
A.
Methods of Analysis and Strategies
Each client’s portfolio is created through the evaluation of the client’s needs that in some cases takes
place during a financial planning process. For those clients who have not engaged GBWM to provide
financial planning services, portfolio construction originates with an evaluation of each client’s
investment objectives as well as the client’s risk tolerance. Risk tolerance is determined through a
client driven questionnaire. Both sources are part of developing a portfolio that takes into
consideration the client’s investment horizons, ability, and desire to withstand the volatility that can
come with investing, and overall goals for each specific portfolio. Where possible, GBWM prefers to
include financial planning as part of the asset management process to ensure that all client objectives
are being considered. Whether a slow evolution or via a life event, the planning process is designed
to thoughtfully incorporate these changes into the investments in the client’s portfolio. GBWM
wants this process to be a fully cooperative one, and therefore clients of all account sizes are advised
to keep GBWM informed of changes in financial circumstances, as these changes could affect the
client’s asset allocation and financial plan. Additionally, part of the GBWM process may include,
where appropriate, involving multiple generations in order to facilitate family financial planning. This
can increase the financial education of the later generations and manage expectations. However,
potential for conflicts of interest exist with the exchange of intergenerational information. GBWM
attempts to minimize these conflicts by treating each household as its own fiduciary relationship.
Information can only be shared across generations with each household’s consent.
Because GBWM believes that asset allocation is the single most important factor in determining the
long-term results for a client, determining an asset allocation is of paramount importance. GBWM
describes for clients three basic asset allocation approaches: Conservative, Moderate, Strategic
Growth and Aggressive. Each approach is designed to carry a different amount of volatility, and
potentially different ways of limiting that volatility, depending on the market conditions at the time.
For example, a Conservative portfolio is one where the exposure to asset classes that are particularly
prone to volatility, such as stocks, is limited, so that an investor with a Conservative portfolio should
not experience the same swings in value as the overall equity markets. An Aggressive portfolio is one
where volatility is not of the same concern, as an Aggressive investor is likely to be one with a
significantly longer time horizon for investing than their Conservative counterpart. The Moderate
approach is a continuum between Conservative and Aggressive. The Strategic Growth Portfolio is
designed for investors seeking long-term capital appreciation through a well-balanced mix of industry
leaders and high-growth opportunities.
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It is important to note that the asset allocation approaches are not “models” in the sense that clients
are not grouped into each approach and always traded together without consideration for each
client’s specific needs and restrictions. Rather, they assist in expressing to clients how asset
allocation, volatility, time horizon and goals meet and together create a portfolio.
The specific securities in each of the four approaches above, and in turn client accounts, are
determined by GBWM’s view of each type of exposure and its current place in each type of portfolio.
GBWM refers to certain asset categories which will comprise each portfolio in differing amounts.
These include, but are not limited to:
U.S. Large Cap Value
U.S. Large Cap Growth
U.S. Small Cap Value
U.S. Small Cap Growth
International Developed Market
International Emerging Market
Stocks:
•
•
•
•
•
•
Bonds:
•
•
•
•
•
•
U.S. Government Agencies/Treasuries
Inflation-Adjusted
U.S. High Rated Corporate
U.S. Low Rated Corporate
International Developed Market
International Emerging Market
It may be a traditional belief that an emerging market mutual fund or Exchange Traded Fund
(otherwise known as an “ETF”) would be inappropriate for a client using the Conservative approach.
However, GBWM believes that proper portfolio construction involves not only diversification but
limiting exposure to assets or asset classes that are highly correlated to one another (meaning that
they will behave in a similar manner in similar conditions, thus actually increasing risk). While GBWM
is prepared to render advice with regard to any security type, in choosing specific securities GBWM
generally recommends mutual funds and ETFs. GBWM may also recommend the use of options for
some client portfolios. In some circumstances the choice between a mutual fund and an ETF is
whether GBWM believes there is value added in that particular asset class and specific fund, to the
mutual fund’s advisor’s active management of that fund, as opposed to an ETF which is not actively
managed. ETFs may have lower overall costs, but active management can be beneficial, which is why
the evaluation of securities for client accounts includes specific consideration as to the balance of
being cost-effective with potential added value. Separately, the Strategic Growth Portfolio maintains
a sector-diverse allocation ensuring exposure to both established blue-chip companies and
innovative disruptors. Our investment approach integrates technical analysis that attempts to
optimize entry and exit points, mitigate downside risk, and enhance overall returns. This portfolio
follows an equal-weight strategy, ensuring that no single holding dominates performance. With a
disciplined approach to technical analysis and market trends, this portfolio targets growth
opportunities with a data-driven strategy.
GBWM may also recommend the use of options for some client portfolios with common strategies
such as:
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1. Sell a covered call (buy/write). We buy a security and sell a call. We have the potential of capital
appreciation up to the limit of the strike price, but we collect upfront income from selling the call.
We also collect any dividends paid over time.
2. Sell puts secured by cash, treasuries or margin. We view this as the most conservative of the
approaches. Instead of buying the security at the current price, we sell a put agreeing to buy the
security at a lower price over a certain time period and collect option income for that trade. If the
underlying security declines to the strike and an investor now buys the security, then it was better
for the investor to be paid option income to buy a security at a lower price than simply buying the
security at the inception however, there is no opportunity for capital appreciation with share price
increases and a put seller also cannot collect dividends.
3. Sell solo puts, spreads, and/or iron condors through Index options. Index options are contracts
that have a benchmark index, such as the S&P 500, as its underlying asset as opposed to equity
options which are contracts that give the holder (buyer of the option) the right, but not the
obligation, to either buy or sell a security at a set strike price on or prior to the contract’s expiration
date.
4. Buy a deep-in-the-money LEAPS call. Long calls carry risks that can result in 100% losses. However,
we mitigate some of that risk by buying a call options which expire further into the future. Expiration
dates are longer than one year (often two years), giving us extended time for the underlying security
to increase or to close out the call and limit downside. We intentionally set the strike price very low
– often half of the price as the underlying security, allowing us to reach a breakeven faster. There is
no income collected from options or dividends when using this strategy. There is great opportunity
for leveraged growth if the underlying security’s share price increases.
Part of the security selection process is also the consideration of what assets the client already has
in the portfolio. Clients may come to GBWM with a variety of investments, with a variety of
custodians. Where possible and advisable, GBWM will advise the transfer of assets in-kind, meaning
the asset will not be sold before the account is moved to the custodian under GBWM’s advisement.
Some securities may be kept in the portfolio because of tax issues or other costs associated with a
transition. To the extent these securities are not sold, GBWM will attempt to build a portfolio taking
these securities into consideration and advise the client if there are additional risks associated with
keeping a specific security.
B.
Material Risks
GBWM’s primary strategies do not include frequent trading of securities. It is impossible to name all
possible types of risks. Among the risks are the following:
• Political Risks. Most investments have a global component, even domestic stocks. Political
events anywhere in the world may have unforeseen consequences to markets around the world.
• General Market Risks. Markets can, as a whole, go up or down on various news releases or for
no understandable reason at all. This sometimes means that the price of specific securities could go
up or down without real reason and may take some time to recover any lost value. Adding additional
securities does not help to minimize this risk since all securities may be affected by market
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fluctuations.
• Currency Risk. When investing in another country using another currency, the changes in the
value of the currency can change the value of your security value in your portfolio.
• Regulatory Risk. Changes in laws and regulations from any government can change the value
of a given company and its accompanying securities. Certain industries are more susceptible to
government regulation. Changes in zoning, tax structure or laws impact the return on these
investments.
• Tax Risks Related to Short Term Trading: Clients should note that while GBWM does not
consider short-term trading a strategy for its clients, trades may be made with frequency if conditions
and client goals merit it. These transactions may result in short-term gains or losses for federal and
state tax purposes, which may be taxed at a higher rate than long-term strategies. GBWM endeavors
to invest client assets in a tax efficient manner, but all clients are advised to consult with their tax
professionals regarding the transactions in client accounts.
• Purchasing Power Risk. Purchasing power risk is the risk that your investment’s value will decline
as the price of goods rises (inflation). The investment’s value itself does not decline, but its relative
value does, which is the same thing. Inflation can happen for a variety of complex reasons, including
a growing economy and a rising money supply.
• Business Risk. This can be thought of as certainty or uncertainty of income. Management comes
under business risk. Cyclical companies (like automobile companies) have more business risk
because of the less steady income stream. On the other hand, fast food chains tend to have steadier
income streams and therefore, less business risk.
• Financial Risk. The amount of debt or leverage determines the financial risk of a company.
• Default Risk. This risk pertains to the ability of a company to service their debt. Ratings provided
by several rating services help to identify those companies with more risk. Obligations of the U.S.
government are said to be free of default risk.
• Margin Risk. “Margin” is typically used to maximize returns on a given investment by using
securities in a client account as collateral for a loan from the custodian to the client. The proceeds
of that loan are then used to buy more securities. In a positive result, the additional securities provide
additional return on the same initial investment. In a negative result, the additional securities
provide additional losses. Margin, therefore, carries a higher degree of risk than investing without
margin. Any client account that will use margin will do so in accordance with Regulation T. GBWM
only recommends the use of margin as part of its portfolio construction process when the client has
an allocation to options. In such circumstances, margin is used only on a temporary basis to secure
an option transaction. However, clients may on occasion wish to utilize margin to facilitate some
other need or goal. In these cases, the margin will increase the value of the assets in the account,
which means the management fees calculated, which are based on account value, will also increase.
•
Information Risk. All investment professionals rely on research in order to make conclusions
about investment options. This research is always a mix of both internal (proprietary) and external
(provided by third parties) data and analyses. Even an advisor who says they rely solely on
proprietary research must still collect data from third parties. This data, or outside research is chosen
for its perceived reliability, but there is no guarantee that the data or research will be completely
accurate. Failure in data accuracy or research will translate to a compromised ability by the advisor
to reach satisfactory investment conclusions.
• Options. The use of options transactions as an investment strategy involves a high level of
inherent risk. Although the intent of many of the options-related transactions implemented by
GBWM is to hedge against principal risk, certain options-related strategies (i.e., straddles, short
positions, etc.), may in and of themselves produce principal volatility and/or risk. Thus, a client must
12
be willing to accept these enhanced volatility and principal risks associated with such strategies.
Clients participating in an options strategy should carefully consider all information regarding the
strategy and its risks prior to participating.
• Small Companies. Some investment opportunities in the marketplace involve smaller issuers.
These companies may be starting up or are historically small. While these companies sometimes
have potential for outsized returns, they also have the potential for losses because the reasons the
company is small is also risks to the company’s future. For example, a company’s management may
lack experience, or the company’s capital for growth may be restricted. These small companies also
tend to trade less frequently than larger companies, which can add to the risks associated with their
securities because the ability to sell them at an appropriate price may be limited as compared to the
markets as a whole. Not only do these companies have investment risk, if a client is invested in such
small companies and requests immediate or short-term liquidity, these securities may require a
significant discount to value in order to be sold in a shorter time frame.
• Concentration Risk. While GBWM selects individual securities, including mutual funds, for client
portfolios based on an individualized assessment of each security, this evaluation comes without an
overlay of sector specific issue analysis. This means that a client’s equity portfolio may be
concentrated in a specific sector, geography, or sub-sector (among other types of potential
concentrations), so that if an unexpected event occurs that affects that specific sector or geography,
for example, the client’s equity portfolio may be affected negatively, including significant losses.
• Transition Risk. As assets are transitioned from a client’s prior advisors to GBWM, there may be
securities and other investments that do not fit within the asset allocation strategy selected for the
client. Where possible, GBWM will maintain securities that come from the client’s existing accounts
and will not sell a security merely to push the portfolio into line with other accounts GBWM manages.
However, in some instances, selling a security is advisable despite costs. GBWM’s goal is to minimize
costs, which means that the overall transition process to GBWM may take some time as cost
considerations are compared with client needs. Some investments may not be unwound for a
lengthy period of time for a variety of reasons that may include unwarranted low share prices,
restrictions on trading, contractual restrictions on liquidity, or market-related liquidity concerns. In
some cases, there may be securities or investments that are never able to be sold. The inability to
transition a client's holdings into recommendations of GBWM may adversely affect the client's
account values, as GBWM’s recommendations may not be able to be fully implemented.
• Restriction Risk. Clients may at all times place reasonable restrictions on the management of
their accounts. However, placing these restrictions may make managing the accounts more difficult,
thus lowering the potential for returns. In addition, significant restrictions may lead to GBWM
needing to increase the management fee rate.
• Risks Related to Investment Term & Liquidity. Securities do not follow a straight line up in value.
All securities will have periods of time when the current price of the security is not an accurate
measure of its value. If you require us to liquidate your portfolio during one of these periods, you
will not realize as much value as you would have had if the investment had the opportunity to regain
its value. Further, some investments are made with the intention of the investment appreciating
over an extended period of time. Liquidating these investments prior to their intended time horizon
may result in losses.
C.
Security Types
As discussed above, GBWM primarily recommends mutual funds and ETFs. However, GBWM may
also utilize stocks, bonds, exchange-traded notes (ETNs), Real Estate Investment Trusts (REITs) and/or
options.
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Risks Associated with Securities
Exchange Traded Funds: Prices may vary significantly from the Net Asset Value due to market
condition. Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs
are also subject to the following risks: (i) an ETF’s shares may trade at a market price that is above
or below their net asset value; (ii) the ETF may employ an investment strategy that utilizes high
leverage ratios; or (iii) trading of an ETF’s shares may be halted if the listing exchange’s officials
deem such action appropriate, the shares are de-listed from the exchange, or the activation of
market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock trading
generally. The Adviser has no control over the risks taken by the underlying funds in which the
clients invest.
Mutual Funds: When a client invests in open-end mutual funds or ETFs, the client indirectly bears
its proportionate share of any fees and expenses payable directly by those funds. Therefore, the
client will incur higher expenses, many of which may be duplicative. In addition, the client's overall
portfolio may be affected by losses of an underlying fund and the level of risk arising from the
investment practices of an underlying fund (such as the use of derivatives). When selecting mutual
funds that have multiple share classes for recommendation to clients, the Adviser will take into
account the internal fees and expenses associated with each share class, as it is our policy to
choose the lowest-cost share class available, absent circumstances that dictate otherwise.
Equity Securities: Equity securities tend to be more volatile than other investment choices. The
value of an individual mutual fund or ETF can be more volatile than the market as a whole. This
volatility affects the value of the client’s overall portfolio. Small and mid-cap companies are subject
to additional risks. Smaller companies may experience greater volatility, higher failure rates, more
limited markets, product lines, financial resources, and less management experience than larger
companies. Smaller companies may also have a lower trading volume, which may
disproportionately affect their market price, tending to make them fall more in response to selling
pressure than is the case with larger companies.
Fixed Income: The issuer of a fixed income security may not be able to make interest and principal
payments when due. Generally, the lower the credit rating of a security, the greater the risk that
the issuer will default on its obligation. If a rating agency gives a debt security a lower rating, the
value of the debt security will decline because investors will demand a higher rate of return. As
nominal interest rates rise, the value of fixed income securities held by the Fund is likely to
decrease. A nominal interest rate is the sum of a real interest rate and an expected inflation rate.
Real Estate Investment Trust (REIT): A REIT is an entity, typically a trust or corporation that accepts
investments from a number of investors, pools the money, and then uses that money to invest in
real estate through either actual property purchases or mortgage loans. While there are some
benefits to owning REITs, which include potential tax benefits, income, and the relatively low
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barrier to invest in real estate as compared to directly investing in real estate, REITs also have some
increased risks as compared to more traditional investments such as stocks, bonds, and mutual
funds. First, real estate investing can be highly volatile. Second, the specific REIT chosen may have
a focus such as commercial real estate or real estate in a given location. Such investment focus can
be beneficial if the properties are successful but lose significant principal if the properties are not
successful. REITs may also employ significant leverage for the purpose of purchasing more
investments with fewer investment dollars, which can enhance returns but also enhances the risk
of loss. The success of a REIT is highly dependent upon the manager of the REIT. Clients should
ensure they understand the role of the REIT in their portfolio.
Exchange Traded Notes (ETNs): ETNs are unsecured debt obligations issued by a financial
institution, usually a bank. Terms—including return rates and maturity dates—are set by the bank.
Like bonds, ETNs can be traded or held until maturity. When an ETN is launched, a maturity date is
set—typically between 10 and 30 years. ETNs may offer investors greater tax efficiency and make it
easier to access certain types of trading strategies, such as commodities and volatility exposure.
With that efficiency and access come greater risks, including counterparty credit risk and illiquid
trading.
Cryptocurrency: For clients who request exposure to cryptocurrencies, including Bitcoin, GBWM
will consider investment in a corresponding exchange traded securities and/or private funds that
provide cryptocurrency exposure. Crypto is a digital currency that can be used to buy goods and
services but uses an online ledger with strong cryptography (i.e., a method of protecting
information and communications with codes) to secure online transactions. Unlike conventional
currencies issued by a monetary authority, cryptocurrencies are generally not controlled or
regulated, and their price is determined by the supply and demand of their market. Cryptocurrency
is currently considered to be a speculative investment. Please Note: Investment in cryptocurrencies
is subject to the potential for liquidity constraints, extreme price volatility and complete loss of
principal.
Item 9:
Disciplinary Information
There are no disciplinary items to report.
Item 10:
Other Financial Industry Activities and Affiliations
Broker-dealer
A.
Neither the principals of GBWM, nor any related persons are registered, or have an application
pending to register, as a broker dealer or as an associated person of the foregoing entities.
Futures Commission Merchant/Commodity Trading Advisor
B.
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Neither GBWM nor the principals of GBWM, nor any related persons are registered, or have an
application pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or an associated person of the foregoing entities.
Relationship with Related Persons
C.
Some individuals associated with GBWM are separately licensed as an independent insurance agent.
As such, these individuals may conduct insurance product transactions for GBWM, in their capacity
as a licensed insurance agent, and will receive customary commissions for these transactions in
addition to any compensation received through GBWM. This means that when making financial
planning recommendations, these GBWM professionals may recommend that a client purchase
insurance products, which can be purchased through that same professional for a commission. The
receipt of additional compensation for insurance commissions is a conflict of interest, and clients
should be aware of this conflict when considering whether to engage GBWM or utilize a GBWM
professional to implement any insurance recommendations. GBWM attempts to mitigate this
conflict by disclosing the conflict verbally and in this brochure, as well as requiring all employees to
confirm their fiduciary responsibility to each client.
Recommendations of other Advisors
D.
For annuity products, GBWM provides access to Mutual Group’s platform. You are under no
obligation to use Mutual Group's service. The annuity products and fee structures available from
Mutual Group may differ from those available from other third-party annuity agents. GBWM
recommends that you fully evaluate products and fee structures to determine which arrangements
are most favorable to you prior to making an investment decision.
Item 11:
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A copy of our Code of Ethics
is available upon request.
A.
Our Code of Ethics
includes discussions of our fiduciary duty to clients, political contributions, gifts, entertainment, and
trading guidelines.
This item is not applicable. GBWM does not recommend to clients that they invest in any
B.
security in which GBWM or any principal thereof has any financial interest.
C.
On occasion, an employee of GBWM may purchase for his or her own account securities
which are also recommended for clients at the same time the clients purchase the securities. Our
Code of Ethics details rules for employees regarding personal trading and avoiding conflicts of
interest related to trading in one’s own account. To avoid placing a trade before a client (in the case
of a purchase) or after a client (in the case of a sale), all employee trades must be reviewed by the
Compliance Officer. All employee trades must either take place in the same block as a client trade
or sufficiently apart in time from the client trade so the employee receives no added benefit.
Employee statements are reviewed to confirm compliance with the trading procedures.
Item 12:
Brokerage Practices
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Recommendation of Broker-Dealer
A.
GBWM does not maintain custody of client assets, though GBWM may be deemed to have custody
if a client grants GBWM authority to debit fees directly from their account (see Item 15 below).
Assets will be held with a qualified custodian, which is typically a bank or broker-dealer. GBWM
recommends that investment accounts be held in custody by Schwab Advisor Services (“Schwab”),
which is a qualified custodian, but also may recommend other custodians if the specific client’s needs
merit such a recommendation. GBWM is independently owned and operated and is not affiliated
with Schwab. Schwab will hold your assets in a brokerage account and buy and sell securities when
GBWM instructs them to, which GBWM does in accordance with its agreement with you. While
GBWM recommends that you use Schwab as custodian/broker, you will decide whether to do so and
will open your account with Schwab by entering into an account agreement directly with them.
GBWM does not open the account for you, although GBWM may assist you in doing so. Even though
your account is maintained at Schwab, we can still use other brokers to execute trades for your
account as described below (see “Your brokerage and custody costs”).
Client accounts enrolled in the Program are maintained at, and receive the brokerage services of,
CS&Co, a broker-dealer registered with the Securities and Exchange Commission and a member of
FINRA and SIPC. While clients are required to use CS&Co as custodian/broker to enroll in the Program,
you will decide whether to do so and will open your account with CS&Co. by entering into an account
agreement directly with them. We do not open the account for you. If you do not wish to place your
assets with CS&Co, then we cannot manage your account through the Program. CS&Co may
aggregate purchase and sale orders for ETFs across accounts enrolled in the Program, including both
accounts for our clients and accounts for clients of other independent investment advisory firms
using the Program.
How we select brokers/custodians
We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, most advantageous when compared with other available providers and their
services. We consider a wide range of factors, including both quantitative (i.e., costs) and qualitative
(execution, reputation, service) factors. We do not consider whether Schwab or any other broker-
dealer/custodian refers clients to GBWM as part of our evaluation of these broker-dealers.
Your brokerage and custody costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately
for custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. In addition to commissions, Schwab charges you a
flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have executed by
a different broker-dealer, but where the securities bought or the funds from the securities sold are
deposited (settled) into your Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing broker-dealer. Because of this, in order to minimize your
trading costs, we have Schwab execute most trades for your account. We have determined that
having Schwab execute most trades is consistent with our duty to seek “best execution” of your
trades. Best execution means the most favorable terms for a transaction based on all relevant factors,
including those listed above (see “How we select brokers/custodians”).
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Products and services available to us from Schwab
Schwab Advisor Services™ (formerly called Schwab Institutional®) is Schwab’s business serving
independent investment advisory firms like GBWM. They provide GBWM and our clients with access
to its institutional brokerage services (trading, custody, reporting, and related services), many of
which are not typically available to Schwab retail customers. Schwab also makes available various
support services. Some of those services help GBWM manage or administer our clients’ accounts,
while others help GBWM manage and grow our business. Schwab’s support services are generally
available on an unsolicited basis (we don’t have to request them) and at no charge to GBWM.
Following is a more detailed description of Schwab’s support services:
Services that benefit you
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that may not directly benefit you
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering
our clients’ accounts. They include investment research, both Schwab’s own and that of third parties.
We may use this research to service all or a substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that provide access to client account data (such as duplicate trade
confirmations and account statements).
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of these
services or pay all or a part of a third party’s fees. Schwab may also provide us with other benefits,
such as occasional business entertainment of our personnel.
Our interest in Schwab’s services
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The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services. These services are not contingent upon
us committing any specific amount of business to Schwab in trading commissions or assets in custody.
With respect to the Program, as described above under Item 4 Advisory Business, we do not pay SPT
fees for its services in connection with the Program so long as we maintain $100 Million in client
assets in accounts at CS&Co that are not enrolled in the Program. We may have an incentive to
recommend that you maintain your account with Schwab, based on our interest in receiving
Schwab’s services that benefit our business rather than based on your interest in receiving the best
value in custody services and the most favorable execution of your transactions. This is a potential
conflict of interest. We believe, however, that our selection of Schwab as custodian and broker is in
the best interests of our clients. Our selection is primarily supported by the scope, quality, and price
of Schwab’s services (see “How we select brokers/ custodians”) and not Schwab’s services that
benefit only us.
Directed Brokerage
GBWM will, on occasion, allow directed brokerage arrangements (when a client requires that account
transactions be effected through a specific broker-dealer). In such client directed arrangements, the
client will negotiate terms and arrangements for their account with that broker-dealer, and GBWM
will not seek better execution services or prices from other broker-dealers or be able to “batch” the
client's transactions for execution through other broker-dealers with orders for other accounts
managed by GBWM. As a result, client may pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the account than would
otherwise be the case.
We do not consider whether Schwab or any other broker-dealer/custodian refers clients to GBWM
as part of our evaluation of these broker-dealers.
Aggregating Trades
B.
Commission costs per client may be lower on a particular trade if all clients in whose accounts the
trade is to be made are executed at the same time. This is called aggregating trades. Instead of
placing a number of trades for the same security for each account, we will, when appropriate,
execute one trade for all accounts and then allocate the trades to each account after execution. If
an aggregate trade is not fully executed, the securities will be allocated to client accounts on a pro
rata basis, except where doing so would create an unintended adverse consequence. (For example,
if a pro rata division would result in a client receiving a fraction of a share, or a position in the account
of less than 1%.) Schwab does not provide GBWM clients with a decreased commission rate for
aggregated trades.
Item 13:
Review of Accounts
A.
All accounts will be reviewed by a senior professional on at least a quarterly basis.
It is expected that market conditions, changes in a particular client’s account, or changes to a
B.
client’s circumstances will trigger an additional review.
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Clients will
receive written
reports
(which may be delivered, with client
C.
consent, electronically via GBWM’s web portal) on at least a quarterly basis which will include
information related to portfolio performance, the market conditions during the quarter and future
market outlook.
Item 14:
Client Referrals and Other Compensation
Economic Benefit Provided by Third Parties for Advice Rendered to Client.
A.
GBWM receives an economic benefit from Schwab in the form of support products and services it
makes available to GBWM and other independent investment advisors whose clients maintain their
accounts at Schwab. These products and services, how they benefit the firm, and the related conflicts
of interest are described above (see Item 12—Brokerage Practices). The availability of Schwab’s
products and services is not based on us giving particular investment advice, such as buying particular
securities for our clients.
Compensation to Non-Advisory Personnel for Client Referrals.
B.
GBWM has entered into solicitation agreements with MoneyPickle, SmartAsset and WiserAdvisor
pursuant to which it compensates these third-party intermediaries for client referrals that result in
the provision of investment advisory services by GBWM. GBWM will disclose these solicitation
arrangements to affected investors, and any cash solicitation agreements will comply with Rule
206(4)-1 under the Advisers Act. Solicitors introducing clients to GBWM may receive compensation
from GBWM, such as a retainer, a flat fee per referral and/or a percentage of introduced capital. Such
compensation will be paid pursuant to a written agreement with the solicitor and generally may be
terminated by either party from time to time. The cost of any such fees will be borne entirely by
GBWM and not by any affected client.
Item 15:
Custody
Under government regulations, GBWM is deemed to have custody of your assets if, for example, you
authorize us to instruct Schwab to deduct our advisory fees directly from your account or we act
pursuant to a Standing Letter of Authorization (“SLOA”) or similar instrument. Schwab maintains
actual custody of your assets. You will receive account statements directly from Schwab at least
quarterly. They will be sent to the email or postal mailing address you provided to Schwab. You
should carefully review those statements promptly when you receive them.
We encourage clients to carefully review the statements and confirmations sent to them by their
custodian, and to compare the information on your quarterly report prepared by GBWM against the
information in the statements provided directly from Schwab. Please alert us to any discrepancies.
In addition to the account custodian’s custody procedures, clients issuing SLOAs are requested to
confirm, in writing, that the accounts to which funds are distributed are parties unrelated to GBWM.
Item 16:
Investment Discretion
Please see Item 8, which describes GBWM’s approach to asset management.
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GBWM manages accounts on a discretionary basis. This means that GBWM will make decisions and
implement those decisions to buy, sell or hold securities, cash or other investments without
consulting with the client before implementation. This discretion is limited, in that we will only
implement recommendations that meet a client’s investment objectives. Clients will be required to
execute an agreement with GBWM and account opening documents with the custodian granting
a limited power of attorney to GBWM for the purpose of trading in the account. As discussed in
Item 8, clients may place reasonable restrictions on the management of their accounts.
Item 17:
Voting Client Securities
A.
Copies of our Proxy Voting Policies are available upon request.
From time to time, shareholders of stocks, mutual funds, exchange traded funds or other securities
may be permitted to vote on various types of corporate actions. Examples of these actions include
mergers, tender offers, or board elections. Clients are required to vote proxies related to their
investments, or to choose not to vote their proxies. GBWM will not accept authority to vote
client securities.
Clients will receive their proxies directly from the custodian for the client account. GBWM
B.
will not give clients advice on how to vote proxies.
Item 18:
Financial Information
GBWM does not require the prepayment of fees more than six (6) months or more in advance and,
therefore, has not provided a balance sheet with this brochure.
There are no material financial circumstances or conditions that would reasonably be expected to
impair our ability to meet our contractual obligations to our clients.
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